Podcast appearances and mentions of mac events

Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup -Pre-show marketing -Incentives and discounts in the booth -Employees working the booth -Post show follow-up -Measuring results McLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative. In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events. Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens. For more information, visit MAC Events at www.macevents.com or email McLaughlin at kevin@macevents.com.

Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup -Pre-show marketing -Incentives and discounts in the booth -Employees working the booth -Post show follow-up -Measuring resultsMcLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative.In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events.Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens.For more information, visit MAC Events at www.macevents.com or email McLaughlin at kevin@macevents.com.

Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup -Pre-show marketing -Incentives and discounts in the booth -Employees working the booth -Post show follow-up -Measuring resultsMcLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative.In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events.Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens.For more information, visit MAC Events at www.macevents.com or email McLaughlin at kevin@macevents.com.

Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup -Pre-show marketing -Incentives and discounts in the booth -Employees working the booth -Post show follow-up -Measuring results McLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative. In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events. Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens. For more information, visit MAC Events at www.macevents.com or email McLaughlin at kevin@macevents.com.

If you're thinking about marketing your business at a trade show for the first time or want to improve your rate of return from your current trade show, then you don't want to miss this interview. Kevin McLaughlin of Mac Events produces some of the best trade shows in the country and tonight he is going to give us his insights about: -Why you must participate in home shows -How to maximize your rate of return -Locating yourself on the trade show floor sweet spot -The do's and don'ts of trade show marketing -Finding the best show for you and your company Take advantage of McLaughlin's 30-plus years of experience in the business and learn how to develop a relationship with a trade show promoter and get additional exposure without paying a penny more.

If you're thinking about marketing your business at a trade show for the first time or want to improve your rate of return from your current trade show, then you don't want to miss this interview.Kevin McLaughlin of Mac Events produces some of the best trade shows in the country and tonight he is going to give us his insights about: -Why you must participate in home shows -How to maximize your rate of return -Locating yourself on the trade show floor sweet spot -The do's and don'ts of trade show marketing -Finding the best show for you and your companyTake advantage of McLaughlin's 30-plus years of experience in the business and learn how to develop a relationship with a trade show promoter and get additional exposure without paying a penny more.

If you're thinking about marketing your business at a trade show for the first time or want to improve your rate of return from your current trade show, then you don't want to miss this interview.Kevin McLaughlin of Mac Events produces some of the best trade shows in the country and tonight he is going to give us his insights about: -Why you must participate in home shows -How to maximize your rate of return -Locating yourself on the trade show floor sweet spot -The do's and don'ts of trade show marketing -Finding the best show for you and your companyTake advantage of McLaughlin's 30-plus years of experience in the business and learn how to develop a relationship with a trade show promoter and get additional exposure without paying a penny more.

If you're thinking about marketing your business at a trade show for the first time or want to improve your rate of return from your current trade show, then you don't want to miss this interview. Kevin McLaughlin of Mac Events produces some of the best trade shows in the country and tonight he is going to give us his insights about: -Why you must participate in home shows -How to maximize your rate of return -Locating yourself on the trade show floor sweet spot -The do's and don'ts of trade show marketing -Finding the best show for you and your company Take advantage of McLaughlin's 30-plus years of experience in the business and learn how to develop a relationship with a trade show promoter and get additional exposure without paying a penny more.

Tonight, Kevin McLaughlin will discuss successful event marketing. Some of the topics Kevin will talk about include:Promoting yourself through a trade showChoosing the right eventPreparing and setting goals for the eventProper booth setupPre-show marketingIncentives and discounts in the boothEmployees working the boothPost show follow-upMeasuring results

Tonight, Kevin McLaughlin will discuss successful event marketing. Some of the topics Kevin will talk about include:Promoting yourself through a trade showChoosing the right eventPreparing and setting goals for the eventProper booth setupPre-show marketingIncentives and discounts in the boothEmployees working the boothPost show follow-upMeasuring results