Podcasts about promoting

Share on
Share on Facebook
Share on Twitter
Share on Reddit
Copy link to clipboard
  • 3,382PODCASTS
  • 4,532EPISODES
  • 36mAVG DURATION
  • 2DAILY NEW EPISODES
  • Nov 24, 2021LATEST

POPULARITY

20112012201320142015201620172018201920202021


Best podcasts about promoting

Show all podcasts related to promoting

Latest podcast episodes about promoting

The Mando Method
The Mando Method Podcast: Episode 273 - Holiday Promoting

The Mando Method

Play Episode Listen Later Nov 24, 2021 46:26


On this episode of The Mando Method Podcast, cohosts Armand Rosamilia and Chuck Buda chat about the upcoming holidays and what their plans are for promoting their books

Bribe, Swindle or Steal
“Promoting Integrity in the Work of International Organisations”

Bribe, Swindle or Steal

Play Episode Listen Later Nov 24, 2021 18:44


Duncan Smith of the European Investment Bank joins the podcast to discuss his book: Promoting Integrity in the Work of International Organisations: Minimising Fraud and Corruption in Projects. He discusses the unique role of multinational development banks, the progress that remains and the cost of getting it wrong.

British History: Royals, Rebels, and Romantics
Services of Thanksgiving, from Elizabeth to Elizabeth (ep 84)

British History: Royals, Rebels, and Romantics

Play Episode Listen Later Nov 24, 2021 22:30


The changing monarchy is much like the changing royal services of Thanksgiving. From the first Elizabeth to the second, so much has changed. But public appreciation for Queen and country continues to inspire.Show notes:Host: Carol Ann Lloydcarolannlloyd.com@shakeuphistoryCreative Director: Lindsey LindstromMusic: Historical Documentary licensed through Audio Jungle/Envato MarketsSources for this show:MAROTTI, ARTHUR F., and STEVEN W. MAY. “Two Lost Ballads of the Armada Thanksgiving Celebration [with Texts and Illustration].” English Literary Renaissance, vol. 41, no. 1, Wiley, 2011, pp. 31–63, http://www.jstor.org/stable/43447703.https://www.rmg.co.uk/stories/topics/spanish-armada-history-causes-timeline Julie Ferguson, “Promoting the Peace: Queen Anne and the Public Thanksgiving at St. Paul's Cathedral.” In Performances of Peace: Utrecht 1713. https://www.jstor.org/stable/43447703?read-now=1&refreqid=excelsior%3Af6111d749dde2096f875b08de7209a43&seq=12#page_scan_tab_contents

RAGE Works Network-All Shows
The Eat 4 Life Podcast-Episode 30

RAGE Works Network-All Shows

Play Episode Listen Later Nov 23, 2021 67:46


Healthy Gaming Habits With Howard Beech The Eat 4 Life podcast had some early audio mishaps this week which were fixed around the fifteen-minute mark, but once the issues were resolved, the team welcomed Howard Beech to the show.  Howard is the Head of Strategic Partnerships at FITGMR. FITGMR is a comprehensive program designed to improve esports performance and general well-being by creating behaviors and habits within the 5 Pillars of Health.  Howard works on developing and managing the relationship with partners in the gaming, retail, and general corporate sectors to advance the penetration of the FITGMR app into the global marketplace. Promoting fitness and healthy living amongst the gaming community is crucial in allowing gamers to live long and healthy lives and shatter the stigma of gamers being out of shape, lazy and sedentary. These are conversations that need to be more prominent as gaming continues to evolve. Learn more about FITGMR here: https://fitgmr.gg/Connect with Howard on LinkedIn: https://www.linkedin.com/in/howardbeech/ This week's episode of the Eat 4 Life Podcast was sponsored by High Point Gamer. Visit them at http://www.highpointgamer.com The Eat 4 Life Podcast intro music is by Ryan Little   The views expressed on air during Eat 4 Life do not represent the views of the RAGE Works staff, partners, or affiliates.   Watch The Eat 4 Life Podcast Live Sundays at 8 PM ET Facebook: http://facebook.com/ochosen1o Twitch: http://twitch.tv/ochosen1o YouTube: http://youtube.com/ochosen1o Follow The Eat 4 Life Podcast Hosts on Social Media Sebastian "Chosen1" Burton Instagram: https://www.instagram.com/ochosen1o/Twitter: https://twitter.com/oChosen1oFacebook: http://facebook.com/ochosen1oLinkedIn: https://www.linkedin.com/in/sebastianburtonthechosen1/ Marcus "Esports" Howard Twitter: https://twitter.com/ThereAreTwoOfMeFacebook: https://www.facebook.com/marcus.howard.3382/LinkedIn: https://www.linkedin.com/in/marcus-esports-howard-60785023/ Derek Watford Instagram: https://www.instagram.com/highpointgamer/Twitter: https://twitter.com/highpointgamerFacebook: https://www.facebook.com/highpointgamerLinkedIn: https://www.linkedin.com/in/derekwatford/ Tamika “Red Infamy” Moultrie Instagram: https://www.instagram.com/redinfamyTwitter: https://twitter.com/redinfamyYouTube:  https://www.youtube.com/c/REDinFamyTwitch: https://www.twitch.tv/redinfamyLinkedIn: https://www.linkedin.com/in/tamika-moultrie-redinfamy/Website: https://geekgametyte.com/ Check Out Some of the Other Shows on the RAGE Works Network Call Me When It's Over: https://www.rageworksnetwork.com/show/cmwio/Cheese! A Photography Podcast: https://www.rageworksnetwork.com/show/capp/Black is the New Black: https://www.rageworksnetwork.com/show/bitnb/The Variant Issue: https://www.rageworksnetwork.com/show/tvi/Turnbuckle Tabloid: https://www.rageworksnetwork.com/show/tbt/Toys & Tech of the Trade: https://www.rageworksnetwork.com/show/ttott/Trek Untold: https://www.rageworksnetwork.com/show/trek-untold/

The Impact Collective
007: Organizing Coat Drives, Encouraging Volunteerism, and Promoting Sustainability with One Warm Coat's Beth Amodio

The Impact Collective

Play Episode Listen Later Nov 23, 2021 43:13


This week, we sit down with President and CEO of One Warm Coat, Beth Amodio. Since 2018, Beth has served as the President & CEO of One Warm Coat, a national nonprofit that provides free coats to children and adults in need while promoting volunteerism and environmental sustainability. One Warm Coat has facilitated the collection and distribution of more than 6.8 million coats to people in need across all 50 states since it was founded 29 years ago. In the podcast, we discuss the importance of coat drives year-round, the impact that One Warm Coat has had on communities nationwide, how coat manufacturers can work with One Warm Coat and similar organizations to promote sustainability, and how One Warm Coat encourages volunteerism. Follow along with One Warm Coat's journey at www.onewarmcoat.org and follow One Warm Coat on social media at @onewarmcoat. Check out the 100% Virutal Coat Drive I am hosting with One Warm Coat here: https://onewarmcoat.salsalabs.org/individualcoatdrive/p/ashleyeshahid/index.html Don't forget to subscribe to The Impact Collective to learn about new and innovative nonprofits changing their spaces and sectors. The Impact Collective is available on all podcast streaming services. Please follow us on Instagram at @impactcollectivepodcast. Have a great Thanksgiving, TIC Listeners! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Feed Your Brand
Intentional Podcast Promotion Tactics That Set Your Show For Success

Feed Your Brand

Play Episode Listen Later Nov 23, 2021 23:18


Promoting everywhere isn't as good as being intentional and specific about where you're promoting and who you're targeting. In this episode, Hosts Tom Hazzard and Tracy Hazzard share intentional podcast promotion tactics you need to know if you want to succeed. Remember, time is way more valuable than money. Don't spread your time too thinly over platforms your core listeners don't use. Instead, focus on learning one social platform at a time where you know your valuable listeners are. Are you itching for more tactics? Tune in! Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/

Insight for Living Canada - LifeTrac Podcast

James 1:17We think of promotions as a positive thing and they usually are, but promotions can also bring devastation to your integrity. Remember when you're promoted it came by God's sovereign grace.

Screw The Commute Podcast
518 - How to make money on others' products: Tom talks Ask Me an Affiliate Marketing Question

Screw The Commute Podcast

Play Episode Listen Later Nov 17, 2021 37:50


Today we're doing ask me an affiliate marketing question. Now this is going to be from the perspective of you promoting other people's products for a commission. I've made millions of dollars doing this and and even though it's not that complicated, there are specific things you need to know, and that's what I'm going to tell you in this episode. Screw The Commute Podcast Show Notes Episode 518 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Ask Me an Affiliate Marketing Question 04:51 How to start marketing affiliate products 11:31 How to find products to market 15:31 Private Label or White Label 17:55 Promoting affiliate products 21:00 Yes you have to tell people you get a commission 22:32 How much you can get paid 30:52 Sponsor message 32:12 Don't use the weird affiliate link that you typically see Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Disabilities Page - https://imtcva.org/disabilities/ Pretty Links - https://prettylinks.com/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Affiliate Selling - https://screwthecommute.com/52/ Pinterest for Beginners - https://screwthecommute.com/511/ Pinterest for Intermediates - https://screwthecommute.com/514/ Pinterest for Advanced - https://screwthecommute.com/517/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Stockinette Zombies
Episode 341: Come On Get Happy

Stockinette Zombies

Play Episode Listen Later Nov 17, 2021


Your hosts: Amy aka JKnitMa on Ravelry and Megan aka JustRunKnit on Ravelry This week we are sharing our recent tips and tricks! Grab your crafting and join us! Promoting personal happiness!Happy lightUnexpected stripesKnit what you wantAdvent calendarsSleeve increases counting without counting - locking stitch marker trickCaking up coordinating mini-skeinsTincanknits this weekend!Upcoming ZKN events   ZK News and Join Discord ZKN events and Sign-up info

Plain Talk With Rob Port
266: The coal industry is promoting electric cars, reactions to the special session

Plain Talk With Rob Port

Play Episode Listen Later Nov 17, 2021 57:18


North Dakota's coal industry is promoting electric cars. The Lignite Energy Council owns a Tesla, emblazoned it with pro-coal messaging, and has been driving it around. It's an image so incongruous to some that the Washington Post recently featured the marketing effort in a national news article. Jason Bohrer, president of the LEC, joined this episode of Plain Talk with co-host Chad Oban to discuss why he feels it's important for the debate over coal and energy not to be seen through the lenses of partisan politics or the culture war. Also discussed is the just-completed special session as well as the resignation of Tax Commissioner Ryan Rauschenberger as his struggles with sobriety continue.

Engaging People Podcast
Ep. 146: Promoting A Sense Of Meaning

Engaging People Podcast

Play Episode Listen Later Nov 17, 2021 14:57


In this Engaging People Podcast episode: Promoting a Sense of Meaning, we discuss practical ideas and suggestions that you can implement as a manager (and on an organizational level) to help employees engage and connect them to the work they do. Read our blog, Meaning: Your Work Has Purpose Beyond the Work Itself (https://decision-wise.com/meaning-your-work-has-purpose-beyond-the-work-itself/)

Author Audience: Helping You Reach More People With Your Message | Writing | Self-Publishing | Book Marketing | Business Grow

Do you have fear of marketing your book because you wonder what other people will think of you? Do you worry that they will think you are being self-promotional, greedy, or prideful? If so, you're not alone. In this episode, we have some encouragement for you regarding marketing. “What you do is between you and God. What other people think about what you do is between them and God.” ~ Shelley Hitz This was a question asked by someone during our 2021 Kingdom Writers Conference. Did you miss the conference?  If so, you can still get all 15 presentations as well as 13 bonus training in the all-access pass here: https://kingdomwritersconference.com/battleplan/ We pray that this short encouragement blesses you today!

Caught on the Mike...
Episode 40- It's show business, no hobby with "El Gato" Felix Izel

Caught on the Mike...

Play Episode Listen Later Nov 17, 2021 54:14


"El Gato" is a stand up comic, actor, and promoter about to make his journey towards Hollywood. Before he makes that ascent from the midwest, he sits down with me and discusses the differences between "Show Business" and "Show Hobby" and we get into the other mechanics that make entertainers successful.

Lifeline to Vitality
5 Ways to Promote Your Immune System if You Get COVID

Lifeline to Vitality

Play Episode Listen Later Nov 16, 2021 4:45


Promoting your Immune System when you have COVID is not the same as treating the sickness of COVID.

The Magic Mountie Podcast
Transparency in Teaching and Learning In Higher Education Episode 134

The Magic Mountie Podcast

Play Episode Listen Later Nov 16, 2021 36:17


If you've heard your colleagues talking about something called TILT, then this episode will share with you a little more about what it is, how it works and the impact it can have on faculty who try it, the students who experience it and even your connection with your collegues. TILT is "The Transparency in Learning and Teaching project that aims to advance equitable teaching and learning practices that reduce systemic inequities in higher education through two main activities: Promoting students' conscious understanding of how they learn Enabling faculty to gather, share and promptly benefit from current data about students' learning by coordinating their efforts across disciplines, institutions and countries” We first hear from TILT Facilitator Kim-LeiLoni Nguyen, Professor of Biology and Outcomes Coordinator to explain further what TILT is and then we transition to talking with two TILT Faculty Participants, Lance Heard, Professor of Administrative Justice and Academic Senate Co-Vice President and Euguene Mahmoud, Professor of Physics and Engineering and Department Co-Chair.  Resources: Visit: TILT Higher Ed Email Kim-LeiLoni Nguyen: knguyen@mtsac.edu Run Time: 35min, 31 sec  To find the full transcript for this episode, click HERE

Creating Wealth Real Estate Investing with Jason Hartman
1765: Radical Rent Control, Limited Housing Supply, Inflation & Universal Basic Income and Mobility, Rittenhouse Trial, Corporate Profits Soar By Promoting Hate, Best Investment Strategy

Creating Wealth Real Estate Investing with Jason Hartman

Play Episode Listen Later Nov 15, 2021 39:08


Welcome to the Jungle!     Reality always surpasses imagination and it's wild out there! Jason breaks down what is happening out there today in the jungle:      Reason Magazine reports how developers in St. Paul Minnesota halt projects and the mayor demands reform after voters approve a radical rent control ballot initiative; if there's no exemption for new construction, of course they stop building! More dollars than ever are chasing a limited supply of housing inventory. Homes now typically sell within a week and this is forcing buyers to take risks.     Universal Basic Income (UBI) proposals have gone even further with the Universal Basic Mobility proposal (UBM),  while the rich greenwash their environmental sins by buying carbon credits. The news media profits by getting us to hate each other and today, with the resolution of the Kyle Rittenhouse trial, the country is primed to explode. The powers that be are now trying to convince us that inflation is a good thing, but how can we fight back? Jason's inflation induced debt destruction strategy will help you counteract this madness! Learn more at www.JasonHartman.com.  Key Takeaways: [1:22] Introduction to the Craziness [1:45] Radical Rent Control  [4:30] Financial Repression: Savers are Losers [6:04] WTF1971.com [9:49] Don't Steal- the Government Hates Competition [11:08] Further Out on the Risk Curve [12:11] UBI and UBM; Let's Go Brandon! [14:54] Spin Doctor, Spin! Inflation is Good for the Common Man! [16:52] Universal Basic Mobility and the Green Washing Scam [21:37] Free Bus Passes! [22:57] "As America falls apart, profit soar" - Matt Taibbi [31:54] "Nobility Obligates" [33:46] The Most Historically Proven Wealth Creator   Tweetables: There is nothing so permanent as a temporary government program- Milton Friedman You cannot solve every problem by printing money- Jason Hartman As America falls apart, profit soar - Matt Taibbi Borrow at negative interest rates, get inflation induced debt destruction; it's a phenomenal opportunity!- Jason Hartman Website and Mentions: WTF1971.com Hate Inc.: Why Today's Media Makes Us Despise One Another  by Matt Taibbi Taibbi.Substack.com PandemicInvesting.com The WEALTH TRANSFER is happening FAST! Protect your financial future now! Did you know that 25% to 40% of all dollars ever created were dumped into the economy last year???  This will be devastating to some and an opportunity to others, be sure you're on the right side of this massive wealth transfer. Learn from our experiences, maximize your ROI and avoid regrets. Free Mini-Book on Pandemic Investing: https://www.PandemicInvesting.com Jason's TV Clips: https://vimeo.com/549444172  Asset Protection, Tax Savings & Estate Planning: http://JasonHartman.com/Protect What do Jason's clients say? http://JasonHartmanTestimonials.com Easily get up to $250,000 in funding for real estate, business or anything else  http://JasonHartman.com/Fund  Call our Investment Counselors at: 1-800-HARTMAN (US) or visit www.JasonHartman.com Guided Visualization for Investors: http://jasonhartman.com/visualization

The Capitol Pressroom
Promoting diversity, equity and inclusion in New York schools

The Capitol Pressroom

Play Episode Listen Later Nov 15, 2021 27:58


Nov. 15, 2021 - In the spring of 2021, state education officials had a simple direction for local educators: Write down policies that advance the goals of diversity, equity and inclusion in their schools. The implementation of that call to action has been anything but simple, with localized backlashes to the initiative prompting a coalition of education organizations to speak out in defense of the review process. New York State School Boards Association General Counsel Jay Wrona and New York State Council of School Superintendents Deputy Director Bob Lowry explain how schools are crafting their inclusion plans and why this is an important mission.

Music Marketing Podcast with Bob Baker
Stop Apologizing for Promoting Your Music! The Art of Confident Marketing

Music Marketing Podcast with Bob Baker

Play Episode Listen Later Nov 15, 2021 5:33


I see this mistake all the time. Please stop apologizing when promoting your music and creative stuff! You can learn to market yourself with confidence. Get on the Creative Entrepreneur VIP List. It's free and easy. Just head to http://PromoteYourCreativity.com - you'll get sample ebook and audiobook chapters when you do!Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook, The Five-Minute Music Marketer, The 9 Irrefutable Laws of Music Marketing, The Empowered Artist, The Passion Principles, The Improv Comedy Musician (with Laura Hall from “Whose Line Is It Anyway?”) and many more.Take a look at my Music Marketing Tips playlist on YouTube.Did you enjoy this episode? Please subscribe, rate, review, comment, and share!You can also connect with me on Instagram, TikTok, Facebook, Medium, LinkedIn, Twitter, and YouTube. And follow Bob Baker's Inspiration Project on Spotify.Here's a link to my three-book mega package deal https://link.medium.com/m2qRToq5y6I use Buzzsprout for all of my podcasts. Start your own free podcasting account at https://www.buzzsprout.com/?referrer_id=599692Some of the resources I recommend are affiliate links, which will send me a small commission should you make a purchase. This helps me keep the podcast going.Explore the full archive of previous Music Marketing Podcast episodes here.Support the show (https://paypal.me/BobBakerSTL/)

Smarter Destiny Podcast
#146 - Will McDowell on Losing Weight, Changing Paths And Founding Tastily

Smarter Destiny Podcast

Play Episode Listen Later Nov 14, 2021 49:30


Will McDowell is the founder & CEO at Tastily, an UK-based meal service that allows food lovers to have fresh and balanced food in their fridge. Tastily is lovingly made by chefs the day before, with high nutritional standards to ensure that every dish is nutritionally balanced. Will himself lost 30 kg of weight using a meal subscription service, and that was an important learning that cultivated the beginning of Tastily. Tastily was a fast launching brand, hitting 1M ARR in its first year of trading. It also has some important charity components, as well as being sustainable and carbon neutral. Bullet points (00:42) Intro (03:00) The start as an entrepreneur (04:42) Having a door opener for door-to-door sales (05:52) Going back to the UK and becoming a recruiter (06:56) Moving to New York and changing paths (07:47) Putting on weight and discovering a pre-made meal delivery service (09:21) Quitting and going to New Zealand (11:12) The pandemic, going back to the UK and founding Tastily (13:42) The early stages of getting everything set up (17:21) Some advice on recruiting (25:33) Promoting sustainability as a company (29:06) Animal welfare (29:45) The charitable component: Chefs in Schools (33:37) Where to find out more and how to invest in Tastily (35:04) Rapid fire question round (35:33) If you ever had to start again, how would you make your money? (36:10) What is the most common or biggest mistake that leaders make? (36:24) How do you hire top talent? (37:14) Recruiting on LinkedIn (38:24) How do you identify a good business partner? (38:48) What is one of your proudest moments? (39:02) Connecting with Chefs in Schools (40:12) What is one interesting fact about you that not many people would know? (40:47) What daily routines do you have (morning or evening) that have helped make you successful? (41:33) What book (or books) changed your mindset or life? (44:46) What advice would you give your younger self? (45:28) What is the most exciting question you spend your time thinking about? (45:52) What unusual or underrated food or drink should more people try out? (46:52) What makes you happiest? (47:43) Any asks or requests for the audience?

Voices in Advocacy Podcast
Promoting Better Health – Voices for Kidney Health Advocacy Campaign

Voices in Advocacy Podcast

Play Episode Listen Later Nov 9, 2021 26:35


Promoting Better Health – Voices for Kidney Health Advocacy Campaign. Our interview with Matthew Fitting, Director of Grassroots Advocacy at the National Kidney Foundation. ABOUT The GUEST Matthew Fitting is Director of Grassroots Advocacy with the National Kidney Foundation, where he provides strategic direction and oversees implementation for all of NKF's advocacy activities. Prior to joining NKF, he was an Advocacy and Engagement Specialist with the American Nurses Association (ANA), where he led the organization's efforts to deepen nurses' involvement in the political process. Prior to ANA, Matthew led public affairs campaigns to engage and activate the American Heart Association's volunteer community as federal grassroots advocacy manager. Prior to his time at the AHA, Matthew was a senior associate with the Dewey Square Group's grassroots practice, guiding issue advocacy campaigns for clients that included national non-profits, trade associations, corporations, and political campaigns. Thank you to our sponsor: Rap Index, tell them Roger sent you. https://www.rapindex.com   This podcast is dedicated to the art of advocacy. Contact Voices In Advocacy at: www.VoicesinAdvocacy.com 480 488-9150 At Voices in Advocacy we work with organizations that want to inspire, educate, engage, and activate their supports to become even better influential advocates.

Comedy Wham Presents
Jacob Erdman: Keep Swimming, Globally

Comedy Wham Presents

Play Episode Listen Later Nov 9, 2021 52:30


Read the article at:  www.comedywham.com This week, Jacob Erdman sits down with Valerie Lopez to talk about life since his last episode (2018 Altercation Festival), a change in career allowing him to perform across the country, and cultural and comedy perspectives on his pre-Covid travels around the world. Follow Jacob Twitter - @970Comedy  Instagram - @970comedy  Facebook - Facebook.com/jacob.erdman  Jacob can be seen and heard: Promoting comedy in Fort Collins, Colorado Performing and supporting The Comedy Fort in downtown Fort Collins If you'd like to support our independent podcast, check out our Patreon page at: Patreon.com/comedywham  .  You can also support us on Venmo or Paypal - just search for ComedyWham.

The Membership Guys Podcast with Mike Morrison
331 - Promoting Your Membership Using Social Media: A 12 Step Plan

The Membership Guys Podcast with Mike Morrison

Play Episode Listen Later Nov 9, 2021 30:25


Do you want to transform your tweeting into real results? Unsure where to start? Social media is a tough nut to crack. You can post consistently and still see no results and no sales. The good news is that you can turn it around with some proper planning and a little help from your analytics. This episode, takes you through a 12-step social media plan to help you tweak and fine-tune your current strategy. Tune in to hear why social media is so important, why you need to audit your channels, learn from your audience, keep an eye on your analytics, and much more. Essential Learning Points:  Why social media should be key to your marketing strategy      Why you should audit your channels and your audience The importance of knowing your audience well    How to serve and build your audience How to offer value consistently Why you need to keep an eye on analytics Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) http://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/membership-setting-goals/ (Setting Goals for Your Membership Business: A Practical Process) https://www.themembershipguys.com/building-an-audience/ (How to Start Building an Audience for Your Membership Site) https://www.themembershipguys.com/behind-the-scenes-membership/ (Why You Need to Take People Behind the Scenes of your Membership) Key Quotes: “Make sure that you engage with your followers. Don't just publish content and leave it. Aim to have two-way conversations. What do your followers need help with? Ask them.” “Take steps to really develop your knowledge and understanding of your audience.” “Once you build momentum, once you've got the basics in place, refine that messaging. Refine the type of posts you're making to make sure you're not too salesy, to make sure you have a variety in how you promote your membership.”

The Creative Entrepreneur Podcast
Stop Apologizing for Promoting Your Creative Stuff | Marketing with Confidence

The Creative Entrepreneur Podcast

Play Episode Listen Later Nov 8, 2021 5:35


I see this mistake all the time. Please Stop Apologizing when Promoting Your Creative Stuff! You can learn to market yourself with confidence. Get on the Creative Entrepreneur VIP List. It's free and easy. Just head to http://PromoteYourCreativity.com - you'll get sample ebook and audiobook chapters when you do!Check out all of my books, ebooks, and audiobooks on my Amazon Author page => https://amzn.to/2wJfXij - Titles include The Empowered Artist, The Passion Principles, The Improv Comedy Musician (with Laura Hall from “Whose Line Is It Anyway?”), Guerrilla Music Marketing Handbook, The Five-Minute Music Marketer, The 9 Irrefutable Laws of Music Marketing, and many more.Subscribe to my YouTube channel at https://www.youtube.com/BobBakerConnect with me on Instagram, Facebook, Medium, LinkedIn, Twitter, TikTok, and YouTube. And follow Bob Baker's Inspiration Project on Spotify.Here's a link to my three-book mega package deal https://link.medium.com/m2qRToq5y6I use Buzzsprout for all of my podcasts. Start your own free podcasting account at https://www.buzzsprout.com/?referrer_id=599692 Some of the resources I recommend are affiliate links, which will send me a small commission should you make a purchase. This helps me keep the podcast going. Did you enjoy this episode? Please rate, review, comment, and share!Support the show (https://paypal.me/BobBakerSTL/)

Success Unscrambled | Blog Traffic Tips | Business Success Stories
The Best Way to Repurpose Your Podcast Without the Stress

Success Unscrambled | Blog Traffic Tips | Business Success Stories

Play Episode Listen Later Nov 8, 2021 27:33


Are you a podcaster who is hoping to repurpose your podcast by turning your podcast episodes into videos? I have some really exciting news for you. You see, I've been wanting to do more to promote my content and business using creative formats. However, finding a platform that is easy to use and makes promoting your business fun can be challenging. Let me know if this sounds familiar. You have been recording podcast episodes for 1-4 years and although you have created show notes and cute images. Taking your precious episodes and spreading them even further has been quite a challenge. If you have used other platforms to create video clips of your podcast. You'll know that the user experience of those platforms has been quite blah. Lol!! In fact, what will really light your fire is a platform that would put the merry back into marketing. In this post, you will learn how to repurpose your podcast episodes into several different sizes. So that you can easily promote them to wherever you like with less stress and overwhelm. The Latest Podcast Statistics Well, in case you haven't thought about it just yet, you are probably thinking why should you bother to repurpose your podcast. Did you know that 75% of Americans are aware of the term podcasting but only 50% are podcast fans? A surprising 51% of podcast listeners are male while only 27% of listeners have a college degree. Strangely 49% of podcast listening is done from home. The most popular genre in podcasting is comedy followed by education and news (looks like I need to change my genre, lol). Here's the statistic that surprised me the most. A whopping 69% of listeners said that podcast ads made them aware of a product or service. Just when I thought that people would find out about new products or services via Google, TV or social media posts. It looks like podcast episodes are raising the brand awareness of businesses. Over 80% of podcast listeners spend more than 7 hours a week listening to podcasts. Why Repurpose Your Podcasts Now that you know more about the latest podcast statistics let's look at 5 reasons to repurpose your podcasts. 1. Increase your audience reach You will realise that clicking the publish button and promoting once on Instagram and Twitter is not sufficient. Promoting it for weeks in an Instagram Story to reach more people on these platforms will help to remind your audience that you exist. 2. Grow podcast awareness Getting more people to listen to every episode will also increase the number of downloads month after month. It's a great way to reach new audiences. 3. Reach people on different platforms Have you ever thought about promoting your podcast episodes on other platforms using a different format? Getting creative by converting your audio file into videos, GIFs, memes and other text formats means you have a chance of reaching more people and new listeners. There's even the option to convert it into a blog post or long-form video content. 4. Attract potential collaborators If one of your goals is podcast sponsorship then it would make sense to get in front of potential sponsors. After all, the small businesses who are looking to advertise with you can be found on so many platforms. 5. Easily create social media content One of the quickest ways to create social media content is by repurposing existing content like live streams, breaking a podcast interview into clips and turning an audio track into different formats. You are probably thinking that converting your podcasts to video is too difficult and too time-consuming but hold on to that thought. Promote Your Podcast Using Audiograms One of the best ways to promote your podcast episodes is by breaking them down into smaller bite-sized chunks. Depending on the platforms you use these smaller chunks are called snippets or audiograms.

Radio OwlsNest
Radio Owlsnest Episode 25 - On Air with Martin Page

Radio OwlsNest

Play Episode Listen Later Nov 4, 2021 53:26


” Radio Owlsnest Episode 25 “ Please join me my feathered OwlHeads for another hour of random nonsense and mayhem. We're coming towards the end of season two, can you bloody believe it? This songwriter's podcast was just supposed to be one show… I'm sure you hoped it would be; but alas I'm here to play more rare demos from my vintage song archives. I'll be spinning a very early demo that reflects upon the perils of seeking success in the ‘City of Angels' (Los Angeles), where the bright lights can quickly turn into dark shadows. I had a glimpse of that when I first arrived in LA and hung out at a party frequented by members of a great soul band I worshiped … the incredible ‘Rufus'. I'll be stripping off ‘naked' - (psychologically that is) … when I play you a brand new song right at the beginning of it's very creation. Warts and all! Funny that still, after all these years of professional songwriting - playing a new idea can prompt a nervous breakdown! We artists are so bloody fragile! And I'll alight upon a fascinating occurrence when an original rough 16 track demo I'd written and recorded with the great Paul Young in my home studio, was transferred in its entirety to a 24 track in a professional Hollywood studio and became the total and absolute untouched finished MASTER on one of his successful solo albums produced by Don Was - a bit of slight of hand going on here folks - a true story of the pauper really becoming the prince,(musically that is!). Promoting the question …When is a demo a master and when is a master a demo … confusingly, hopefully all will be revealed. I'll be releasing the ‘Kraken' with an 8O's flashback track… beware! Our office mascot cat - the black ‘tuxedo' existential philosopher ‘Bootsie' will answer a distraught Japanese fan's nagging question about pursuing a career in Karaoke? Haven't we all desired at one time in our lives, to be a karaoke superstar …? Usually for me, it's when I'm in the shower. I'll also play a brand new solo track that contains many personal references… memories of my grandmother Vera come to the fore. So throw caution to the wind ‘thy noble OwlHeads', - be brave - and let yourselves be entertained for a wee hour in a most unconventional way. Glad to have you along for this very bumpy ride Martin

Launch Into Freedom
#49 How to Get Started: Facebook Ads Launch Checklist (post iOS 14.5 Version)

Launch Into Freedom

Play Episode Listen Later Nov 4, 2021 23:44


Create a page, enter your credit card details and you're all set to run ads… not so fast! Promoting your business through Facebook and Instagram Ads is no witchcraft, but you need to prepare a few things before you can hit the ground running. In this week's episode, I'm going to show you the 9 essential steps you have to take before you can actually run any Facebook Ads. Nine? Yes. After this year's privacy changes, setting the foundation to run ads has become much more complicated. Tune in and learn about the iOS 14.5 privacy updates and what you need to do to not only set yourself up for success but also protect yourself against any policy violations. Links & Resources mentioned in this episode: - Donate to the MOVEMBER cause & enter the giveaway: https://movember.com/m/launchintofreedom?mc=1 - Sign up for Clickfunnels here: https://www.clickfunnels.com/?cf_affiliate_id=877421&affiliate_id=877421 - Get into the VAULT & grab your free resources: https://go.launchintofreedom.co/vault - Check out the brand new Ascendus Digital Media website: https://ascendusdigitalmedia.com - DM Michael on Instagram: https://www.instagram.com/themichaelhoffmann

Dr. Keith Rogan
Ministry Of The Holy Spirit - Praying In Other Tongues Pt. 4

Dr. Keith Rogan

Play Episode Listen Later Nov 4, 2021 77:29


Dr. Rogan teaches about promoting a spiritual life. Promoting a spiritual life takes praying in the Spirit, so we can conform to the image of the Father. Enjoy the message!

Inside the Lion's Den: A Business and Leadership Podcast
Ep 63: Understanding How Simplicity is the Ultimate Sophistication with Hillel Fuld

Inside the Lion's Den: A Business and Leadership Podcast

Play Episode Listen Later Nov 3, 2021 46:38


Clear and concise communication is the key to successful business interactions. You can have a brilliant mind and develop ingenious products, but it won't matter if you can't explain what you do to a potential investor. Hillel Fuld is an incredibly well-connected man due to his skill as a communicator. He talks to me today about how he landed in his current career and offers some excellent advice to entrepreneurs looking to optimize their time. We discuss relationship equity, the drawbacks of self-promotion, and playing the long game.  Hillel Fuld is an advisor for business startups, content creator, public speaker, and Influencer. Originally from New York, he moved to Jerusalem in grade 10, a move that he describes as having been beneficial for his future social and business life. As a technical writer and the producer of a tech and marketing blog, Hillel got to know many entrepreneurs that reached out to him for advice. He quickly realized that they all had one thing in common: they needed help communicating their ideas to non-tech people. 14 years and thousands of connections later, Hillel still lives by the words of Leonardo Da Vinci: "Simplicity is the ultimate sophistication." In this episode, we'll cover: - What relationship equity is and why it matters - How scaling your business can help you reach a wider client base - Tech hacks to help you optimize your time - Building research into your job to help you stay current - Being a leader and the perception of leadership - Promoting others to create wins for everyone - Creating delight by exceeding expectations - The Do's and Don'ts of making introductions - Why clarity in writing is a valuable commodity SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode63 CONNECT WITH ARYEH: Apply to Work with Me: https://insidethelionsdenpodcast.com/apply Instagram: https://www.instagram.com/aryehthebusinessman

Chain Reaction
Jeff Dorman: Arca‘s CIO On Promoting Humility, Eclipsing $500M In AUM and Activism With SushiSwap

Chain Reaction

Play Episode Listen Later Nov 2, 2021 64:07


The Delphi Podcast Host and GP of Delphi Ventures Tom Shaughnessy sits down with Jeff Dorman, Chief Investment Officer (CIO) of Arca, an asset management firm offering institutional-calibre products for sophisticated investors to gain exposure to digital assets. The two discuss Arca's SushiSwap proposal, merging traditional finance and crypto, Jeff's biggest lessons as a CIO, and much more. We would like to thank our sponsors for making this podcast possible. Kava: Kava connects the world's largest cryptocurrencies on DeFi's most trusted platform. Mint stablecoins, lend, borrow, earn and swap safely across the top crypto assets with a simple user experience and the confidence of institutional-grade security. To learn more visit kava.io Celo: Celo is a mobile-first platform that makes financial dApps and crypto payments accessible to anyone with a mobile phone. Celo supports over 1000 projects who are everyday building applications and issuing digital currencies from 100+ countries around the world. Learn more at Celo.org.  Every Delphi Podcast is dropped first as a video interview for Delphi Digital Subscribers. Our members also have access to full interview transcripts. Join today to get our interviews, first. Show Notes:  (00:00:00) – Introduction. (00:02:40) – Overview of Arca.  (00:04:30) – Jeff's approach to time management. (00:06:27) – Making decisions as a CIO. (00:09:45) – Biggest learnings from transitioning into a CIO.  (00:11:21) – The investment process at Arca.  (00:15:27) – What young crypto professionals are lacking today.  (00:19:46) – Biggest learning from crypto in 2021. (00:22:30) – Filtering potential investments.  (00:24:58) – The SushiSwap deal. (00:36:45) – Jeff's thoughts on activist investing. (00:38:18) – Selling vs. active participation.   (00:42:00) – Traditional finance and crypto.  (00:47:02) – Envisioning the merge of TradiFi and crypto. (00:55:43) – Jeff's thoughts on regulations. (01:00:35) – Jeff's best advice. Social links:  Jeff's Twitter Jeff's Linkedin Arca Twitter Resources:  The Delphi Podcast Summaries Arca Website Arca Blog Jeff's SushiSwap Thread Our Previous Interview with Jeff More Watch Our Video Interviews Follow Delphi Podcast on Twitter Follow Delphi Digital on Twitter Access Delphi's Research

Life's Short Live Free Podcast
Ep.68: 11 Year Old Shoots and Mocks Intruder, Promoting and Preserving Freedom, Social Media Sucks

Life's Short Live Free Podcast

Play Episode Listen Later Nov 1, 2021 78:00


Welcome to episode 68 of the LSLF Podcast!  Today we have a great little episode, talking about the 11 year old that shot an intruder and then mocked him in the news interview(8:38), how can we promote and preserve true Freedom(13:20), how social media has only deepened the divide in our country(30:16), online privacy of Americans and the problems we face(36:15), have another round of Patriot Poker with some awful consequences(50:48), and finish out with our Weird News segment(1:10:40).        

MexiCan
EP13-Educating, promoting, and celebrating Mexican culture through the arts and culture field. A conversation with Cesareo Moreno Curator and Visual Arts Director of the National Museum of Mexican Art

MexiCan

Play Episode Listen Later Nov 1, 2021 51:36


Join our conversation with Curator and Visual Arts Director of the first Latino museum accredited by the American Alliance of Museums, The National Museum of Mexican Art. Mr. Cesareo Moreno will explain his experiences and his passion in the Education, preservation and celebration of the Mexican culture on both sides of the US-Mex border. He shares with us the amazing experience of having our First Lady, Dr. Jill Biden visit the museum and all the work that came with her extraordinary visit as part of the Three-City Tour in observance of Latino Heritage Month. Find out all the great things The National Museum of Mexican Art has to offer. Website: https://nationalmuseumofmexicanart.org/contact To contact your host Angie Nieto, email us at: MexiCanpodcast21@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/angie-nieto9/message

Upbringing
GUEST SERIES // H+K on The Modern Mamas Podcast - Right From The Start With Upbringing

Upbringing

Play Episode Listen Later Oct 29, 2021 65:04


This episode originally aired on the Modern Mamas Podcast -- we loved connecting with Laura! In this episode, you'll hear about:-Supporting sibling conflict in general-Empowering our spirited and/or sensitive kids-Promoting consent culture in the home-Preparing and supporting older kids when bringing a new baby homeAs well as.....Our Right From The Start video course and community, which is open for enrollment! The course will bring you both the reassurance AND information you need in your baby's first year to make the decisions that are uniquely right for your family. ✨ No prescribed rules, no perfection to attain… Just the essentials to help you move forward with clarity and confidence.In nine modules over eight weeks, Right from the Start will help you to:✔️ Understand what scientific research says about baby's sleep, attachment, feeding, play and other essential topics✔️ Know that you're doing the best you can for your baby's development✔️ Find your sense of yourself again (or maintain it if you're not yet a parent!)✔️ Let go of the overwhelm and worry that there isn't enough of you to go around✔️ Get clear on how to parent your baby with alignment of your greater values✔️ Find support and strength in a community of like-minded parents and parents-to-beNot just focused on quick fixes for daily challenges, this course will help you lay the critical groundwork for a lifelong relationship with your child based in trust, collaboration and respect. ✨If you're expecting or are the parent of a child under 1, the Right from the Start course is for you.Click HERE to learn more…Sliding scale pricing is available, and no-one is turned away for lack of funds.

Radically Loved with Rosie Acosta
Episode 396. Food for a Healthy Diet: Why Plants are Health-Promoting with Simon Hill

Radically Loved with Rosie Acosta

Play Episode Listen Later Oct 29, 2021 57:10


Food is critical to life. Just like oxygen and water, it sustains us, gives us energy, and keeps our bodies moving. But how do you choose the right food for a healthy diet ? Over the years, we've discovered that there are many factors to consider. In this episode, Simon Hill shares his knowledge on the importance of having a healthy diet. He goes into the science of the microbiome, which keeps the body systems healthy. In particular, he shares his research on plants and their importance in food for a healthy diet. Simon shows how plants can help a person stay healthy: from reducing the risk for developing diseases to slowing down aging. Your health is in your control. If you want to know how to eat healthier, listen to Simon's discussion on microbiomes and plants as food for a healthy diet. Here are three reasons why you should listen to the full episode: Find out how you can introduce fiber-rich plants to your food for a healthy diet. Discover the mechanisms of the gut and how keeping it healthy is beneficial to you. Learn about how eating plants can be the key to reducing diseases and p health. This Episode is brought to you by.. Magic Mindwww.magicmind.co/loved Use code: loved20 for 20% off Resources The Proof is in the Plants by Simon Hill Plant Proof Podcast with Simon Hill Learn more about food for a healthy diet with this Study on Fermented Food's Effect on the Human Microbiome! ZOE Connect with Simon: ​​Website Create a daily meditation ritual in just seven days! Download BUILD YOUR DAILY MEDITATION RITUAL and other freebies from theRadically Loved website! FREE Action Guide! Apply the lessons you learn from this episode as you listen! Sign up at com, and I'll send it right away! Episode Highlights About Simon Hill Simon lives near the beach in Bondi, Sydney. Australia may seem scary and dangerous. But most of the dangers are overhyped. Simon's partner, Tanya, also fears shark attacks despite their low probability of appearance. The Beginnings of Simon's Journey Simon's father was a professor. So, Simon grew up with a passion for science and scientific research. At 15 years old, he almost lost his father to a severe heart attack. It turns out that Simon's family has a history of cardiovascular disease. This experience and a lack of knowledge made him feel disempowered. He felt like cardiovascular disease is determined solely by genetics. Later on, Simon learned that lifestyle and environment play a more significant factor than genetics when looking at chronic diseases. How Food Environments Affect Nutrition Most people's food choices are dictated by their food environment. Malnutrition and food scarcity are a burden for many developing countries. As these countries develop, you can see a noticeable increase in obesity and diabetes. Transnational food companies prioritize profits over health. They market ultra-processed foods towards the impressionable parts of society. The government, then, must regulate the food market for a healthier society. Convenience, cost, taste, and education also affect how people manage their diets. Education is most important in learning how to eat healthily. Food for a Healthy Diet The labels on commercially-available foods do not define food for a healthy diet. Different studies show that healthy diets follow a consistent theme regarding how much fat, fiber, and protein a person should consume. Various diets can reach this consistent theme and deliver optimal health. Plants can replace animal products and processed food for a healthy diet. Tune in to the full episode to hear about the health benefits of swapping calories from animal protein to plant protein! The Gut Microbiome There are trillions of microbes that live within the body. A diversity in microbes is a sign of a healthy microbiome. It promotes a higher number of healthy bacteria and a more resilient ecosystem. A diet rich in fiber can promote a healthy microbiome, because the soluble component of fiber is a prebiotic and serves as food for good bacteria. In turn, these good bacteria produce different types of metabolites that affect the body. For example, short-chain fatty acids such as butyrate keep your gut lining intact. Alternatively, you're at risk for a leaky gut if your microbiome is not diverse. On Prebiotics vs. Probiotics Probiotics are live bacteria that have beneficial effects on their host. However, the bacteria and their effects are transient. It's much better to focus on having a diverse fiber-rich diet first before looking into consuming probiotic supplements. Prebiotic substances are already in your gut. Having a good amount of them ensures that your digestive system is producing metabolites. Increasing your fiber intake isn't automatically beneficial. If your gut microbiome is on the weaker side, suddenly increasing your fiber intake may cause inflammation. Simon recommends introducing fermented foods first to increase your microbiome diversity. Then, look at gradually increasing your fiber intake. Dairy vs. Non-Dairy Products Debates surrounding dairy consumption are far more nuanced than what we think. The media often chooses engagement and popularity over a detailed, contextual discussion. Dairy isn't an essential food group. However, there's no problem with having a little dairy in your diet. Typical Western diets consume dairy products that are very high in saturated fats. In this case, it's best to cut back on consumption. If you're able to, consider the ecological footprint that comes with dairy consumption. Simon believes that this is the strongest argument to reduce or avoid dairy products. Low-Fat vs. Full Fat Simon recommends low-fat when you have high levels of saturated fats. It's also best to ensure that the low-fat option you're choosing is not processed, flavored, or sweetened. On Planetary Health The world as we know it is on the verge of the sixth mass extinction. Currently, the species extinction rate is 165 times faster than during the end of dinosaurs. This rapid extinction rate is a result of humanity's choices and living our lives. How Simon Feels Radically Loved Simon feels radically loved by the relationships and connections he has cultivated throughout his life. Nature is also something that he greatly values. It deserves respect and love. The environmental problems we see around us are reflective of our relationships with each other. If we can learn to be loving and compassionate, we can solve climate change. 5 Powerful Quotes from This Episode [19:40] “Most people's food choices are dictated by the food environment… The system's broken in many ways.” [25:44] “We see pretty consistently across the board when you are swapping calories from animal protein for plant protein, you're getting better health outcomes: lower risk of heart attack, stroke, lower risk of certain types of cancer, etcetera.” [29:14] “The problem is, today, we're seeing a lot of people with various conditions lose the diversity in their microbiome. And in many ways, it's a micro sort of mirror of what's happening on a macro level; we're losing biodiversity on the outside world as well at the same time.” [41:58] “You really need to listen to your body. If you're increasing the plant diversity in your diet, and you're noticing that perhaps you are feeling bloated or feeling like you have less energy, then it might be that you're dialing it up too quickly.” [51:28] “Compared to the mass extinction that wiped out dinosaurs 65 million years ago, we are seeing species extinction at a rate of 165 times faster. And that is absolutely a result of the way that we're living our lives.” About Simon Simon Hill is a physiotherapist and nutritionist. He aims to make nutritional education understandable and available to the public. Having realized the importance of lifestyle in health, he encourages everyone to make informed decisions about picking food for a healthy diet. Initially a physiotherapist, Simon developed an interest in nutrition as he delved into research on its impact on health. Now, he is the host of the podcast Plant Proof. Here, he gives a platform for world-renowned doctors, nutritionists, and experts to share their knowledge and advice with the public. His rich experience and knowledge have also led him to write his new book, The Proof is in the Plants. Curious about Simon and his passion for nutrition? You can learn more on his website.

Boxoffice Podcast
Dune and The French Dispatch Find Their Audience; The (Any)Thing Cinema Launches Micro-Cinema Concept in Europe

Boxoffice Podcast

Play Episode Listen Later Oct 28, 2021 39:23


In this week's episode of The Boxoffice Podcast, co-hosts Russ Fischer, Daniel Loria, and Rebecca Pahle discuss Dune's $41M opening weekend in North America and the success of Wes Anderson's The French Dispatch in limited release. In the feature segment, Rebecca talks to Thomas van de Weerd of the (Any)Thing Micro-Cinema about their unique micro-cinema concept, where audiences get to decide which films to watch in a small collection of private auditoriums. Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 Episode Resources:The (Any)Thing CinemaWhat to Listen For 00:00 Intro 02:10 New trailer for Uncharted 04:02 Dune opens at $41M, highest opening for Warner Bros. since pre-pandemic 08:48 International numbers for Dune 10:18 Halloween Kills drops in its 2nd week 13:04 Update on No Time To Die's box office numbers 15:14 The French Dispatch opens at $1.3M 17:43 Promoting a film with limited release schedule 20:21 New films coming out next week 22:51 How it started for The (Any)Thing Cinema 26:00 Customers decide what movie to play at what time 29:23 Pricing strategy and accessibility 30:47 Why it's named The (Any)Thing Cinema 32:11 Future expansion plans 33:32 Challenges that come with micro-cinema concept 34:43 Keeping movies available for as long as possible

Market Proof Marketing: New Home Builder Marketing Insights
Ep 172: Promoting Active Adult Communities

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Oct 28, 2021 45:33


Market Proof Marketing · Promoting Active Adult Communities Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow's pause on homebuying, Bitcoin as payment for homes, and Facebook's name change. Story […] The post Ep 172: Promoting Active Adult Communities appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing: New Home Builder Marketing Insights
Ep 172: Promoting Active Adult Communities

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Oct 28, 2021 45:33


Market Proof Marketing · Promoting Active Adult Communities Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow's pause on homebuying, Bitcoin as payment for homes, and Facebook's name change. Story Time (02:10) Sarah shares the importance of content around the new lifestyle for Active Adult Buyers and the volume of content needed for longer home shopping cycles. Bryce discusses her own 55+ neighborhood community story about the positive culture her previous builder built, including starting a “founders club” for the first residents who purchased. Kevin also shares his 55+ community marketing insights (hint: always have a model). He dives into the data of the podcast, including having over 6.5 million minutes listened to! He also shares all of the podcast reviews on Apple: https://now.doyouconvert.com/applereview, gives an update about his under-construction home, and discusses how he recently bridged the gap between IT + Marketing for a builder to better understand their website. In the News (23:08) Online Sales Academy - Dec 8-10 (https://onlinesales.doyouconvert.com/sales-academy) Second-largest U.S. mortgage lender ditches its plan to accept payments in bitcoin (www.cnbc.com) Zillow Pauses Homebuying as Tech-Powered Flipping Hits Snag (https://finance.yahoo.com) Disney's Iger Warns New CEO, Don't Rely Solely on Data When Choosing Projects Former Disney CEO (https://www.cbr.com) Facebook is planning to change its name, report says (www.cnn.com) Computer visioning getting better and better (https://github.com/darglein/ADOP) (https://twitter.com/ak92501/status/1448489762990563331) Full-frontal agent 'stripped' of job after baring all in listing photos (www.inman.com)(https://www.instagram.com/p/CU5rf95htEU/) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 172: Promoting Active Adult Communities appeared first on Online Sales and Marketing for Home Builders - DYC.

Tough Girl Podcast
Kwesia X - aka City Girl in Nature - Giving back by promoting her passion and love for nature to engage young people from inner cities.

Tough Girl Podcast

Play Episode Listen Later Oct 28, 2021 40:21


Kwesia grew up in Deptford, an inner city area of South-East London. Along with many of her friends, neighbours and peers, she experienced a great deal of challenges that come with living in an area, and with people, who have been neglected, excluded and marginalized.   At 17, Kwesia found herself homeless, moving from sofa to sofa. Her life was chaotic, often harsh, without any meaning and lacking a clear sense of direction or purpose.   At her lowest point, Kwesia received an opportunity to become apart of a British Exploring Society's expedition to the Peruvian Amazon Rain-forest. Grabbing the opportunity, Kwesia spent 3 weeks in a remote part of the jungle, with no phone, and no contact with the outside world, with a group of individuals she barely knew.   It was a life-changing experience for her.  She experienced the beauty of nature, there was no judgement, just new friendships, new energy, a chance to be herself, to experience new energy and to think about new opportunities.   On her return to the UK, Kwesia wanted to give back to her community, she wanted to connect with young people like herself, and inspire them to spend time in nature, to give them new opportunities and new experiences away from their life of poverty and hardship.     Kwesia created, City Girl in Nature. This was her way to share her love and passion for the outdoors, and her belief that everybody should have the chance to be healed, to be nourished, and to live a life filled with abundance.     New episodes of the Tough Girl Podcast go live every Tuesday at 7am UK time - Hit the subscribe button so you don't miss out.    The Tough Girl Podcast is sponsorship and ad free thanks to the monthly financial support of patrons.    Support the mission to increase the amount of female role models in the media. Visit www.patreon.com/toughgirlpodcast and subscribe - super quick and easy to do and it makes a massive difference. Thank you.   Show notes Who Kwesia and what she does Being based in South East London Growing up in Deptford Being homeless at 17 Not getting on well with her mum Struggling to get support and the challenges of finding housing Not having a place to call home Dealing with inner city trauma  Having to be resilient from a young age Going to college and working as a football coach Getting the opportunity to go to the Amazon with the British Exploring Society Not having any experience of the outdoors Being open to learning and connecting with others Going on a practice weekend and getting to meet other members who were going on an expedition Heading out to the jungle! Being sponsored  Concerns about going on the expedition What camp life was like Being apart of a “fire” group  The lessons learned from the expedition Being a leader  Taking a while to process what happened on expedition The power of spending time in nature Speaking at the Adventure Mind conference Being featured in Belinda Kirk's book - Adventure Revolution Trying to figure out how to give back to her community Her Youtube Online Series  Speaking with Rhiane from Black Girls Hike Getting out into nature  Top tips for women and girls for getting into the outdoors Why its important to find what you enjoy How can people support and get involved with City Girl In Nature Final words of advice to share with you.    Social Media   Website: citygirlinnature.com    Instagram: @citygirlinnature    Twitter: @citygirlnature    Youtube: www.youtube.com/channel/UC9jqCgQ5rOBHV5EVj0vwFyw    Donate/Support City Girl In Nature - www.paypal.com/donate/?hosted_button_id=Z3VU9MJTB6K5Y   

Assurance in Action
Tips for Promoting Your Certification

Assurance in Action

Play Episode Listen Later Oct 28, 2021 21:18


In this episode of Assurance in Action, Intertek Business Assurance's communications expert Caitlin Connell discusses the do's and don't's of promoting a management systems certification. She also explores what it really means to hold a certificate and how that message can be conveyed to stakeholders effectively. Caitlin also goes over several methods to get your message out to buyers, clients, and decision-makers.Links:Intertek Business Assurance Client InformationSocial Media- Linkedin - Twitter

REBEL Cast
REBEL Core Cast 67.0 – Tips for Medical Education

REBEL Cast

Play Episode Listen Later Oct 27, 2021 23:54


The reviewed article highlights the complex relationships between six themes:  Improving the processing of information Promoting effortful learning Applying learned information to new and varied contexts Developing expertise Harnessing the power of emotion for learning Teaching and learning in a social context. REBEL Core Cast 67.0 – Tips for Medical Education Click here for Direct ... Read more The post REBEL Core Cast 67.0 – Tips for Medical Education appeared first on REBEL EM - Emergency Medicine Blog.

Sub Club
026: Eric Crowley, GP Bullhound - Optimizing Your Subscription App for Growth

Sub Club

Play Episode Listen Later Oct 27, 2021 54:12


Our guest today is Eric Crowley, a tech investment banker with GP Bullhound. With investments in companies ranging from Spotify to Whoop, and clients such as AllTrails, Pinkbike, and Lingoda, GP Bullhound provides transaction advice and capital to many of the leaders in the Consumer Subscription Software space.On the podcast we talk with Eric about his 2021 report on Consumer Subscription Software, the truth about LTV calculations, and the new era of organic user acquisition.In this episode, you'll learn: Was 2020 just a “COVID Bump,” or a shift in consumer behavior? Are the Bumble & Duolingo IPO multiples justified? How savvy developers are adapting to Apple's App Tracking Transparency The truth about LTV The new era of customer acquisition Links & Resources Spotify Whoop AllTrails Pinkbike Lingoda Bumble Duolingo Instacart Match Group Netflix Noom Weight Watchers Tinder The Dyrt Day One Journal Automattic Tech Crunch Scribd Pandora Eric Crowley's Links Follow Eric on Twitter GP Bullhound GP Bullhound insights Eric's LinkedIn GP Bullhound 2021 CSS survey Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club Episode Transcript00:00:00 David:Hello, I'm your host. David Bernard. And with me, as always, RevenueCat CEO, Jacob Eiting. Our guest today is Eric Crowley, a tech investment banker with GP Bullhound. With investments in companies ranging from Spotify to Whoop, and clients such as AllTrails Pinkbike, and Lingoda, GP Bullhound provides transaction advice and capital to many of the leaders in consumer subscription software.On the podcast, we talk with Eric about his 2021 report on consumer subscription software, the truth about LTV calculations, and the new era of organic user acquisition.Hey, Eric, welcome to the podcast.00:00:56 Eric:Hey, David, Jacob. Thanks for having me back. It's always a pleasure. 00:00:59 David:Yeah. Every year you release this report, so we had to get you back. This is the third annual Consumer Subscription Software Report, and I wanted to kick off just asking you a little bit about the motivation, and where your headspace is in thinking about creating this. Who the target is, and what kind of questions you're asking yourself as you prepare this report.00:01:24 Eric:Yeah. The report is the GP Bullhound Consumer Subscription Software Report. I call it CSS, which is kind of a playoff SaaS. This is the third year I've been writing it, and it started back in 2018. I worked with a company called AllTrails that was starting to monetize really well by selling subscriptions.It was like a light bulb went off in my head. I was like, this is a phenomenal way to provide a consistently improving product to consumers, where the margins are pretty good. It's easy to access a ton of different people globally through the app stores or through the web, and I just got really excited about it.I started putting some notes down on my own, and then GP Bullhound really supported me in saying like, “Hey, this is actually a pretty big trend. There's gonna be some amazing companies built around this space,” and companies like RevenueCat, that are supporting CSS companies, are just as exciting.So, we've been slowly educating ourselves. The goal behind the report is really just to force me to do some thinking about the space. What it looks like. What it will be. As a banker, you can quickly focus on transaction, transaction, transaction, and not really do any long-term thinking about where the world's going.It's putting myself in your guys's shoes. You guys are building RevenueCat not for what the world looks like today, but for what the world looks like in three to five years. I try to take the same approach with CSS, and think about where's the world going to go. So I talked to a lot of smart people as I put the report together. Entrepreneurs, investors, get their opinions.You guys can see their interviews in the report, and then ultimately we publish it. The audience I like to think about is entrepreneurs, people that are thinking about starting a CSS company, or already launched one, and they're looking to improve their metrics, or think about their target audience as entrepreneur-rich.By partnering with them, investing in their businesses, it takes them to the next level. The other way I like to think about it, it's my own personal scoreboard. I love to flip back two years ago and see, was I right about this company? You're publishing in public, so people can always come back to you and say, “Man, you were way off.” So, I look forward to that.00:03:26 Jacob:I remember the F finding the first one, the 2018, I guess, reporter 2019, whenever the first one you put out,00:03:33 Eric:2019, I think that's how we met actually.00:03:36 Jacob:Did you reach out to me or? I think I found it, or I don't remember what it was, but00:03:39 Eric:We've had a mutual friend, Nico introduced us and said, Hey, you guys should talk about this. and then I think we just went off on a two hour tangent.00:03:47 Jacob:But yeah, I remember being, it's still, there's still not a ton of like really focused research or writing on this space. and I think that, that, you know, this will probably won't be true for very long, right. As long as it continues to grow, but like going back to like who it's for. I mean, I imagine it as some, you know, end of the day, if you're employing.Pushing into some kind of lead gen. Right. But it does provide a lot of value for, you know, even if you're not interested in a transaction or whatever, just. Some like holistic data on a space. Cause like, I, the same, I mean, Eric, you said we're, we're thinking three and five years in the future. It's like, I wish like a lot of times I'm thinking like three to six weeks in the future.Right. and so it's even useful, I think, you know, even if you're, you know, I, you know, we're, we're in a bit of an interesting place as a infrastructure provider to be at kind of a bird's eye view, but it. Founder on one of these CSS apps, you know, like it is useful for you to know, like what's the meta environment, how's it evolving, you know?And if nothing else to like connect you with other people who have experimented with things and stuff like that. So, yeah, I think it provides beyond, beyond the, the, the lead gen aspect of it. It provides a lot of value for people. So I'm glad, I'm glad you're, you're still doing it. 00:05:04 Eric:Yeah. And just for any of the listeners, it is free. So you just go to the GP, bullhorn.com website. It's all easy to download and then you can see all our past reports as well. So 00:05:12 David:Yeah, and we'll drop it in the show notes. but, yeah. And, and, and speaking of all that, you know, it, it's something we as RevenueCat want to get more into as well. I mean, just seeing how much value you've created in producing these reports, and we're kind of sitting on a, you know, Processing over a billion dollars a year in, subscription revenue.We've got a lot of interesting data that, that we, that I'm very personally excited to share that we haven't, kind of had the infrastructure to, to do yet, but are, are getting there. And, so hopefully we'll, we'll have our own kind of, state of subscriptions that dives into the data and some of the trends and stuff in a different way than, than your kind of, strategy and higher level look at things.But when one thing that has happened, in the actually. It was announced before your last report, but actually implemented since your last report. And that's the app tracking transparency and iOS 14, which didn't actually ship till iOS. What was it? 14.4 or five or something. So, so we're kind of just now starting to see the impacts of it.And, and, you know, you took a couple of slides in your report to start discussing it. And it really is kind of one of the biggest topics and top of mind for subscription app developers, because it really is a huge shift in the landscape. So I want it to. Start with talking about that. And one of the things you shared in the, in the presentation is that you feel like it's a short-term pain, that's ultimately going to lead to a long-term gain.So I'd love to hear your thinking around what that pain is, but then also what you see the long-term game being.00:07:01 Eric:Yeah, it's a, it's a, great point. And, you know, anytime apple or Google make changes to their, their, their app stores, right. It's a seismic shift throughout the industry because it's something that impacts everyone. And so everyone has to be aware of these changes and then ultimately have a plan for them.And so I think that the change you're talking about David is really the. The implementation of, removing tracking for a lot of, a lot of these businesses specifically, like. And so what the change did with IDFA, is it, it really deprecated the ability for, for marketers within some of these CSS businesses to really accurately target people, specifically using Facebook or some of these other social networks.And so what it's doing is it. It's impacting the conversion rates on, CSS, CSS, businesses, marketing to consumers. And so if you just can't find that person that just is in love with, for example, biking, if you're a Strava marketer, it just takes you a lot longer to find that specific subscribers you might have to market to 10 people now to find two subscribers versus before you can market to five people and find two subscribers.And so it just means marketing efficiencies going down. And that can mean. Growth rates. It can impact conversion rates and ultimately impact just financials of these businesses. And so it's a pretty important consideration for any, CEO marketing team on how they go out and get their, their business in front of consumers.If Facebook's no longer as efficient, they have to find other ways. And so. So my, my thought is like, this is a short-term problem, right? It's something that's going to take people two to three months to adapt and find a new way to reach consumers. But ultimately my hope is for the space is you see the long-term game, which is what I was referencing.People really focus on organic ways of acquiring customers. Right? So instead of just pumping ads through Facebook and trying to find someone who fits a profile, you spend a lot more time really narrowly targeting your demographic, your niche, and then finding ways for them to find your product organically either.You know? So like a company that I work with, we sold a company called Pinkbike and so what they do is they partner with, the trade associations for mountain. And those trails associations now act almost as the marketing partner of pink bike to let consumers know about the fact that all the trail details.Is on, is on the pink bike app or it's called trail forks. And so that's, that's a really powerful, organic customer acquisition tool that they don't have to pay for. And so you're seeing, seeing the same thing happen with, like Strava is doing this, pre.com recently partnered with the NFL. So if your team's got a last fourth quarter fuel goal and you need to get something kicked, you can go to pray.com and submit a prayer for your kicker. I wish I was joking. It's a pretty brilliant idea. So I think this is really good for the sector overall, but yeah. Happy to dive into it. It's it's a fascinating00:09:37 Jacob:We it's a callback to a sub club podcast content, but, Greg, this, the plant app, this is something that they were doing, which is like, we're partnering with, plant nurseries. Yeah. To like, get their app into people's hands. And, yeah, I don't know if it's an earned media or. Bought media, but this is more like this is earned, right?This is like building an audience. You've seen it in the maker community, actually a lot, like in the indie SaaS community, more it's a different game when it has to be consumer scale. Right? Like there's a little bit different. You have to build maybe a bit more than you would in like, oh, just blog about.Built this thing and that's enough to get Indies, but you can apply the same thing, right? It's like produce content, produce something like low investment for users to get engaged with your brand because you're not building an app unless you have some, I mean, maybe you are, but you're not going to build something with very high, like multiples.Like if you're, if you don't have something unique to offer in the first place, but put that into like a more like lightly consumable format, start to build that audience and then make that an on-ramp and yeah, I agree. Like that's, that's something you own, right? Like your brand is. your brand doesn't exist on the app store, right?Like your brand can exist outside of these, like shifting sands and regulations and whatnot, and ultimately is like, you know, going to get reflected in your asset value if that's something you care about. Right. So, 00:10:53 Eric:Yeah, that's a key thing we talk about, right. If any business that we look at that's potentially selling or, or thinking about raising capital, right? It's like, how are you finding your. And if you're, if you're one channel is Facebook, and then consequently, like doing Facebook ads or apple ads on the, on the app store, that becomes pretty challenging.And so you want it to be such a good product, right? So it involves more work upfront. And just as you're talking about Jacob, the product's gotta be better. It's gotta be more efficient. It's got to reach consumers where they are with the problem they have. it becomes a lot more viral and a lot more sticky.So I think, I think it's going to be good for the sector.00:11:26 David:You wouldn't want to name names of course, but I am curious if. Had any clients, or just talks about anybody in the space where they were very reliant on Facebook specifically, and then, and have really struggled as things have changed. You know, I've been seeing some tweets around the, the consumer packaged goods space where some of these CPG companies are really struggling.And so I'm just curious. You know, without naming names, if, if there's any kind of high level things you could share around, apps that have struggled in this new paradigm. 00:12:02 Eric:Yeah. I mean, I definitely can't name names, you know, obviously I keep everything confidential with my clients, but even non-clients, you've seen CACs go up 20, 30%. you see, like, if you think about like conversion rates from installs to subs, That's a big metric of actual intent. Did you find the right user, right?Did someone just click on it and download it? Great. But if they're not actually subscribing that wasn't a successful transaction for you. And so the way I think about this, David is it's the app stores made tracking a lot harder, so it's harder to find your right consumer. So imagine if you're a CPG company, you walk into a grocery.And instead of stuff, being laid out perfectly across the shelves at the right height for you, they just tossed everything in the middle of the store and said, find what you want. Just go pick it out. Right. You're going to have much lower conversion. You're going to have much lower purchase rates because people aren't being targeted with the stuff they want to see.And so I think now you have to find, you know, it becomes more of a specialty situation where you're walking into a store that has stuff for just outdoor gear or very healthy granola. Right. And you're going specifically to that store for that. That's probably better in the long term, for a lot of these companies, 00:13:01 Jacob:Yeah, but there's, there's a lot of, there's a lot of folks that have benefited from this ease relative ease, right. And any sort of market disruption is going to be painful. I was like, anecdotally, I mean, David, we've heard on this podcast and elsewhere people who have just like straight up pause acquisition, who are like all re scrambling because yeah.You get it tuned to this very fine knife edge. And I imagine for like consumer physical goods, like DDC stuff, it's even worse because their margins are thinner than software. Right. 00:13:28 Eric:And you've got inventory and everything. Yeah. It's a totally different. 00:13:31 Jacob:But, you know, as you do like you, the market reshuffles and the people, I can figure it out, the fastest are gonna are going to come out the best.So. 00:13:39 Eric:There's going to be a shift though. So people under this is like that seismic shift that just shows how much of your reliance is on maybe one or two channels. Right? Two, two major tech companies sitting here in San Francisco. If you're super, truly relying on those and you're doing great, fine.But if a bump happens, right, how exposed are you? And so like, this will be a benefit. Right. I think it's going to be a huge benefit for Tik TOK. Right? I think people are finding really good ways to acquire customers through tic-tac. And so that's a very interesting channel. I think it'd be really good for influencers, right?If you have people that are very passionate about a certain space and then they go out and, you know, have a very core customer base that loves what they do specifically. It's going to be pretty powerful for them to.00:14:18 David:Yeah, and I was just gonna say, anecdotally, you know, we haven't done a super deep dive in our data, but at a, at a high level, I was. Bracing for our numbers to take a big dip. Like I, I mean, Jacob and I had talked about it in the spring about, you know, how, what is going to look like for RevenueCat, you know, are some of these subscription apps just going to completely unwind and people are apparently figuring it out because you know, it keeps going up until the right. 00:14:49 Jacob:I mean the consumer, the consumer need hasn't disappeared. Right. So maybe if they just weren't driven, you know, it's not going to, it can't just disappear overnight. Right? Like if you never, if you, if you are a Coke fan who never saw Coke out again, and it's like, you're still gonna buy it. Right. Like there's, there's, there's a certain amount of demand.That's just going to find the supply. But, but yeah, no, I mean, it's hard for us to, to definitively say looking at our data and aggregators. Cause there's so much, but they're definitely. Like this summer was definitely slower than we've had in the past. Like on my, as I'm writing my investor updates of the year and each month and stuff looking at it.But yeah, it wasn't like this catastrophic, you know, macro thing. And they were talking about a lot of like, you know, probably outliers that we hear about people who were affected, you know, more than others, but overall. I, I don't think our, I don't think our prediction last year of, of a potential recession was necessarily false.Like it doesn't, it definitely doesn't feel like it's sped up the ecosystem. Right. But it doesn't necessarily feel like a depression, right. Maybe, maybe a slight recession or just the normalization. 00:15:49 David:Looking at our data in aggregate that, some folks use this to their advantage and actually, and, and accelerated because they knew it was coming and they did focus more on product and organic and other things. And so for whatever, you know, losses, there were. Other folks more than made up for that.And that's it kind of the interesting thing about working with so many, I mean, we're closing in on 10,000 apps on revenue cat. And so, you know, you kind of have a pretty broad basket where you, you know, there are going to be winners and losers, but in aggregate subscription apps are just continuing to tick along and do really well. 00:16:26 Eric:David it's like you read directly from bullets on my report. I, I, I completely agree with you.00:16:34 David:Another thing I wanted to dive into was the, the COVID bump. Cause that's, that's another thing that's kind of been on everybody's mind is simultaneous to this. I was 14 and, and this is something we've talked about again internally, with revenue cat, is it. This summer was the, everybody who was vaccinated and, and Delta hadn't kind of bumped yet.And so, you know, may, June and July, there was a big shift socially. kind of it felt like it, especially in the U S that we were coming out of the pandemic. and, and so simultaneous to the app, tracking transparency, going into effect, we had these like societal shift. And then now we're kind of back into it a little bit with the Delta surge, but just curious what your thoughts are on how much of the boosts we saw in 2020 really was dependent DEMEC and then how much of that will actually linger as kind of shifting consumer preferences and shifting consumer spend.00:17:36 Eric:Yeah. I mean, there's, there's absolutely a companies that benefited from us is called the removal of inf in in-person conversations. Right? So like Bumble and DuoLingo, two companies that both went public, right. They both benefited because their, their business model is designed around, not meeting in person for the first couple of conversations.Right. And so. There's no way to say that they didn't benefit. the way I think about it, though, in this, in the CSS space, it's very similar to like the overall e-commerce space, right? Is consumers looked around to find a solution for a problem they're having right. Instacart you couldn't, you couldn't go to the grocery store or maybe you felt less comfortable going to the grocery store.So you tried an Instacart for the first time. Maybe you were, you know, thinking about meeting someone, you know, long-term but you never, you never wanted to try online dating or you couldn't go to the bar. So you tried online dating for the first time and sorry. What the pandemic did was it really opened up people's eyes to other options from what they'd been doing for the last 20 years, 50 years, whatever it was.And so they had to find other solutions to, you know, their demands, their needs. And so I don't, I think it's absolutely a COVID bump, but I still look at it as really as an accelerant of people adopting new products and services that they would have tried in three to four years. but the pandemic kind of pushed them to try something, to move out of their comfort zone and try something new.So, you know, I absolutely think you'll see a little bit of a downshift in, in some of these companies that had a really big boom, right? Like language learning. People had nothing to do for four to five months, especially over some of the winter times. So people tried new hobby, tried language learning, you know, that'll probably go down a little bit, but overall, if you look at it from like a five-year trend, It's going to be up substantially from where it was in 20 17, 20 18, 20 19, and 2020, you know, made it look like a little bit of bump, but eventually I think those companies will continue to grow and surpass what anything they did in 2020. 00:19:21 David:Yeah, that's really interesting.00:19:22 Jacob:I'll back that up as well with the, the unreleased, Jacob looks at graphs and then gives a, gives a hand wavy descriptions of them. But we, yeah, we, we were, I was kind of bracing for it as well. And then I would say this summer was slow and like, David was. We're not sure why. I think it was, I think it was a number of factors things have since picked up again.But I think generally summers are slow for software a and then B. Yeah, I think we were seeing kind of like a little bit of the payback for, for COVID perhaps it's a, it's a vial. I think it's a plausible theory. We don't, it's really hard to prove. but we have not seen, you know, we, we saw our COVID experience was really drastic.And we have not seen. Similar, like back off from that, like, it has been like, it has been like we just compressed six months and I'm saying partially, this is just revenue casts, individual story because of where we were last year. But then I think also it's, it's indicative of the system in general.It's like, I think, yeah, we just compressed a whole bunch of, like consumer behavior change into like a very short period of time. And yeah, we're not gonna be able to keep that up. Right. We're not gonna be able to continue. To, to crunch that in, or we'll run out of consumers eventually. But, but it doesn't look like everybody's, you know, because, you know, I think the story for CSS in general, it's like we've delivered value for people, right?Like it's, it's a good, it's a good product, right? The whole line, not every product is good, but in general it's like a it's, it's a decent deal. And so I, I think more people discovering that. Yeah, it can only get bigger, right.00:20:55 Eric:Yeah, I think we talked about it in our first year, our first time together, right on the last podcast, which is if these businesses are truly making consumers' lives better, this is going to be a very long-term.00:21:04 Jacob:Yeah. 00:21:05 David:And speaking of that, and the two companies you just mentioned, in the, Time since we last spoke, but Bumble and DuoLingo went public and some other consumer subscription, apps went public. so tell me a little bit about your, your perspective on the, the public investor. Excitement for CSS.I mean, we're seeing pretty high multiples in the both of those IPS did, did very well. so what are you seeing in the, in the public investor space?00:21:33 Eric:Yeah, I think, I think the public market has really woken up to this business model, the power of it and understanding, you know, it's public markets. They do a lot of pattern matching, right? If they've seen something be super successful, they look for something that looks similar to that. And so I think a lot of people are waking up to, how powerful Salesforce is not waking up.They're well awake, very aware of SAS businesses. But I think they're seeing that same pattern starts to take, hold on, CSS. It just has different metrics. Right? And so, you know, Bumble's now public, the match group's been public for quite some time. Once I spun out of IAC, you've got Netflix and Spotify, which are fantastic examples of the international global reach of Content, and how consumers are very sticky for something they love.And so. These businesses who can get to scale really quickly, like you nuMe, right, is a competitor to weight Watchers. Weight Watchers has been around for decades, but Newman built a better mouse trap and they acquired customers at a really quick rate. And, you know, they're well over 400 million in revenue and ready for the public market.So I expect them to go public. Pretty soon. And so I think there's going to be a lot of businesses that follow them that are using this, this metric. So, and then that'll cascade all the way through, from public market investors as, as exit opportunities all the way down to, you know, series a series B investors, seeing this business model work and scale.00:22:47 Jacob:Yeah. I mean, I guess my, like, what's your, like, I, I, when, when we started seeing these go public in the last, like couple of years, so, well, I mean, honestly, it's like, Since we started RevenueCat, like was actually the, kind of the first unicorns, even like, I guess Bumble might've been passing unicorn when we got started, but like there weren't a ton and now it's like every, every month there's a funding announcement for a CSS company.That's a, that's a university. I mean, partially that's just like valuations going up and stuff like this, but like, how do you see. The evolution of this market. Long-term, you know, so DuoLingo pops becomes the first, you know, are they going to be like Salesforce and just be dominant in that space forever?Or do you see it being maybe more dynamic than sasses?00:23:31 Eric:I think it's a little more dynamic than SAS for, for a couple of reasons. One, new consumers like to try stuff, right. And so if it's with like a Salesforce or something, right. That integrates into your day to day operations from a business model perspective, right. So if something breaks there, right.Your business. 00:23:47 Jacob:Is very high. 00:23:48 Eric:Yeah, it's a little higher, right. And it's not just you using it. It's your entire business. Right? So you've got 10 people using this product or 20 people or 5,000, depending on the size of your company. Right. In CSS. It's it's you, maybe you and your family. Right? So it's a little bit of a different switching cost.So that's, that's one. However, these companies can scale a lot of. and they can, they don't have like the heavy, heavy cost and, you know, on the sales and marketing side. So I think they have an ability to actually get to profitability a lot faster, especially if they have an organic customer acquisition engine.And so I think that's going to be a big difference between that, between CSS and SAS. 00:24:23 Jacob:So, yeah, you mentioned the metrics are different. What are, what are the metrics that folks are, public investors are looking at for these companies that it might be different from a SAS company?00:24:33 Eric:Yeah. I mean, a lot of them are the same metrics, but the numbers that are like good are different, right? So like on a SAS business model, right. Revenue growth is just as attractive as a CSS business model revenue growth. Right. Everyone wants to see high double digits, triple digit numbers on revenue growth.But like an interesting thing is net revenue retention. Now that's very different, right? In CSS, you typically don't upcharge people or have additional seats be filled because it's just one person. Right. So, you know, maybe you get an. 00:24:59 Jacob:It's not much expansion opportunity. 00:25:00 Eric:Yeah, you can, you can do maybe some, some packages, upgrades, and people are starting to experiment that you can pack it and you can experiment with bump, bundling 00:25:07 Jacob:But it's certainly never going to be greater. It's never going to be net positive, right? 00:25:11 Eric:No, you're never going to see a net positive number where a lot of the SAS businesses, right.People are looking for net revenue, retention, numbers of north of one, 20, 120% net revenue retention 00:25:18 Jacob:I mean the opposite of churn, right. Which if you have a CSS business with opposite, Congratulations. like 00:25:25 Eric:Yeah. You're doing something well, and I haven't found it yet, but yeah, 00:25:28 Jacob:You might be the only one 00:25:29 Eric:Yes, I think that's right. 00:25:31 David:Quick, point though, to counterpoint to what y'all were both just saying, of all the apps, dating app, it's totally slipping my mind. 00:25:40 Jacob:Tinder. partnership. David, look at us. We're like on a wavelength. 00:25:46 David:They, they have in-app purchase. They have consumable in-app purchases to boost your, profile. They're one of the few that I've seen that could potentially actually have a. A a positive, net revenue retention. whereas most subscription apps are just a subscription. it's going to be interesting to see if other subscription apps can pull off that sort of model that you could actually generate a, a net net revenue retention. 00:26:19 Eric:I think you nailed it, David. So that's coming from. Right. I think people first experimented with, Hey, how do I get someone to buy my product every year or every month? Right. And now is how do you make it even better? So they're starting to listen to their core users. And we talk about this a little bit on the LTVs.And what do these people want and what makes this experience even better for them. And I think you nailed it with Tinder, right? It's the most, it's the easiest thing to convince people to, to encourage more is more, you know, more relationships, right? People love more relationships and people are willing to pay for that.And so, you know, then what else, what else could this go down the path of, right. What other options could people pay for additional services? Or what we've seen is like marketplaces or transactions spinning on. Right. So if you have a really passionate user base and they're going out there doing, camping, for example, like on, on the dirt, it's a camping site, right?What about doing a marketplace to buy and sell use tents right now is not a subscription, but now if someone's paying, like, okay, now they bought something through your marketplace and you get 10% of that purchase price. So there's going to be a lot of stuff. I think that happens there, to encourage that, to encourage that LTV numbers start rising, I just haven't seen a ton yet, make it happen above 00:27:26 Jacob:It's a scale problem. I need to do that either be at such scale for that to make sense. So I was going to say for anybody, listening to this, that hasn't reached 20 million in ARR, probably north of that do not add a marketplace to your 00:27:37 Eric:I totally agree with that. Very, very much focused focus, focus. And so I would even say like closer to 50 00:27:43 Jacob:Yeah. I mean, until you're like, how do we get this thing public? Or how do we show, like, how do we show like N plus one revenue streams, right? Like it's kinda more what it's about than it is necessarily the revenue generated. 00:27:53 Eric:I'm just a dreamer though. You're just a realist. I'm here, I'm here. And you're just telling me all that stuff that could go wrong. 00:27:58 David:One of the things you just kinda touched on that I wanted to dive deeper into was, was a truth about LTVs. And I love this slide on the, on your presentation, kind of defining these two cohorts, which I've never heard, defined this way. And I really loved the analogy and I'm going to start sort of stealing it from you and use.And crediting you of course. but in the presentation you define, tourists and locals, and then talk about kind of the importance of identifying these different cohorts. So tell me about Who the locals are and why that matters and who the tourists are and how companies can start, analyzing their data to understand this and better target marketing, better, craft the experience in the app and, and those sorts of things. 00:28:46 Eric:Yeah. So we're going to geek out here guys, and, really go deep into STSS. Right? So this is where, this is where my brain goes sometimes on a Saturday night, which is just exciting. but so the way I've been thinking about CSS a lot, and so the LTV component of CSS, which is lifetime value, Which I'm sure all your listeners are very, very well aware of is kind of like how much money can you make from this consumer over time.Right. And it's a function of your pricing and it's an, a function of your turn rate. And so, a lot of people are very focused on this metric as investors or buyers, right? Because it's effectively, how valuable is your customer? So it's an extremely important metric. The problem with this metric and lots of other metrics is it's, it's derived from an app.Right. It's looking at all your users that come into your, in your ecosystem is paying customers. And then how do they perform over time? and it's, it's driven, it's driven off an average of all your users. And so when I've gone through some of my client's data and you look at their user base, right, we, we quickly discovered there's a, there's kind of two different profiles.And I won't use any names here, but let's just, let's just say it's, a walking company, right? So you're, you've got people that go out and they, they sign up, you have a hundred people that. And 20 of them start walking every day and they're, and they, this is what they love and they're tracking, they're walking and you've got another 40 that do it for like a month or two.And then they kind of drop off and then just like, I'm going to go do biking or skateboarding or something. And I switch and you've got another people that sign up. They subscribed to it because their friend pressured him into it and they hate walking and they're never going to walk again and they turn off immediately.Right. So you kind of have those three different groups, some that are just going to do whatever. Some that do it for two to three months and then leave. And then some that do it the first month. And then say, forget this. I'm never going to use this again. And so the problem is your LTV of each one of those three groups are very, very different.And so what, we've, what we've been guiding investors and entrepreneurs, as they think about their growing their businesses, really find out who those locals are, who those people that are going to come and use your app every day, every week, every summer, whatever, whatever the metric is that you're looking.And find ways to measure that, right? Because ultimately that's who you need to bring to your community. And one, those people make the community run more robust, right? Cause they're constantly contributing feedback into the. To, they're much more likely to stay around with you guys. And so you need to find those tools that they're looking for.Right? Like seeing around the corner and saying like, okay, this person loves walking. What else can I provide them? What about a weather forecast? So now that they are about to go out and walking, you know, what does the weather look like? And, oh my God, this is now, this is my one-stop stop for, for walking.And so I think w we've been guidinGP Bullhound's like if you use the averages as a broad metric and that's great, and you should, because investors are going to want to know that, but, but really dig deep into your, your cohort and understand like who's using this every day, all day and what do they need. And so if you can really identify that and show that LTV to, to invest in.I think you can get people a lot more excited than just like that average LTV, right? Cause this shows them potential of what it can be over three to five years, which is really important if you're two or three year old company. Right. And try to convince someone to invest in you showing them that lifetime value of the tour or the locals is going to be a lot more valuable than that average.00:31:46 Jacob:I mean, if you think about just as the, you know, I think it's one of the, you highlighted one of the hard parts of assessing these businesses early on, is that yeah. Your cohort, your total subscriber base is very heavily biased on like your most recent cohort, because often you're also growing, right?Like that's often, like your most recent cohort might be the size of your first five, you know? just because, and for that reason you can really have scurry looking data. but you know, if you think five years from now, mostly. Those other two groups you mentioned there they'll have turned out from most cohorts.Right? And then the only ones remaining for four years of cohorts will be these locals and these long-term retention. And then your total subscriber base is gonna look very different than it does today. Right. And yeah, I'll admit revenue. I've tried to solve this problem in the product. And we still are trying to solve this problem in the product.It's how do we like show people? Cause you're, you're dealing with a mixed population, right? And like you, you can also also run into a problem with begging the COO or like doing very, like, look, you got to invest in and say like, look, look how great my retention is. If I just ignore them. Bad users. Right?Like, let me just look at the good ones. Right. But there is something there in that. What you're talking about, Eric, that long, that very long-term view is that if these users really do retain for a long time, eventually they will be the lion's share of. Subscriber base. And that churn that we talk about, like, you know, if you're adding 1% of your total user base, the most you can experience off of that as like 1% of churn, right.Versus when you're adding half, you know, if you have 110,000 subscribers and you add 10,000 in a month, that's going to be a huge effect to your overall subscription subscription base. Right. so yeah, I think, I think, you know, we certainly have a lot to build on the tooling side. Right. And I think it goes to what you're talking about.Air. We're very early. Like, I think we've just kind of solved infrastructure, like infrastructure. I mean, I would even say kind of, cause there's a lot for us that we need to do yet. but as far as like data science and actually yeah. Being able to outside of a spreadsheet, understand this stuff. It's it's, it's not trivial.It's not trivial. All 00:33:51 Eric:It's extremely hard. And I think like, cause there's so much more you could do once you've broken those two cohorts into tourists and locals, right? Like how do you acquire the locals versus how do you acquire the tourists? Are tourists coming through like Facebook, apple store and the locals are coming from referrals.Okay. So maybe your Facebook spend, is that even worth doing the spending on right. If they're, if they're turning off after a month or two, you know, subscribers is a vanity metric, right. If they don't. All right. You can grow. We talked about this in our 2020 report. We have like this cheetah versus thoroughbred.Right. And it's really easy to show a ton of growth. And you've got all these subscribers and everything is fantastic. Right. But if those subscribers get tired and they turn off right away, you kind of probably wasted money on them. Right. Maybe you got paid back in a month, right. So you didn't lose like on the CAC spend right in here, but you're not building your business.Right. You're just gonna you're pinching pennies. 00:34:36 Jacob:But not a lot of work. Right? Like it's not actually getting translated into business 00:34:39 Eric:Exactly. So is it better to kind of focus on the product, right? Figure out what those, those, tourists are using and spend less time on the marketing side and really nailed the products like, Hey, you'll probably grow slower, right? And That's an issue. That's a risk you have to take, but maybe you can grow more efficiently, more capital efficiency.00:34:55 Jacob:Capital's free now, so that's not a 00:34:58 Eric:That's a fair point of half my fault, I'll take full responsibility for some of that. Right. 00:35:03 Jacob:I think it's interesting how this like feeds into, you know, kind of going back to targeting and ad targeting how often. Optimized Facebook campaigns on like trial conversion. And that doesn't even that doesn't, that's all your tourists and your locals. I mean, maybe some of those that never even start a trial would be cause, but there's a lot of tourists in that group that started trial right.Or convert a trial. And a lot of people are targeting off of that. Right. And so as these methods become less. Good. it will force it'll force developers to yeah. Maybe do one of these scary things actually talk to users, right? Like actually like find those locals, like go in your analytics. And I think just the thing as you were talking about, I just want to point out that, like, I don't think you necessarily need to define this off of monetization retention either could just be retention, like pure usage retention, but it could also be engagement.Yeah. I think about the way Facebook, Oriented their growth teams very early on, which was like findinGP Bullhound that connected, like that was a really key step for them in their product, was to get people to make like three or four. I forget there's some number of friends and they oriented all of their growth efforts around that.Find the thing that people do in your. Shows that they're engaged and give them opportunities to show that. And then, you know, you can use that as an indicator. Okay. Talk to those folks and actually talk to them, right? Like find out, always put something in your app that lets you reach out to them in some way.And like, have you can get on a zoom call. I've done. It's easier now in SaaS land because like, I, I, I, people I'm an app. People like I know how to talk to them, but when we were, when I was working in consumer. Phone calls were more awkward, right? It was different. You're not going to books like outside of computer land, but still like just incredibly valuable.And, and, and, and I think like, you know, if we want to talk about the way to build the way to fully realize how CSS is going to, I'm just going to go all in on your turmeric, by the way, I said, I'm going to, 00:36:57 Eric:That.00:36:57 Jacob:I'm going to push it. We're going to standardize. But 00:36:59 Eric:It's not trademark, but knock it out. 00:37:01 Jacob:All right. So to fully like, to fully realize the potential to like help problems for people.Like, I think we need to lean into this more of this model. Right. Rather than I've always kind of like had an uncomfortable relationship with how our RevenueCat fits into the like hyper fast monetization stuff. Right. I'm like, get users, check your CAC, put more money into Facebook. Right. And so, the more the industry gets away from that. The happier I am. I don't know. Like you said, maybe it doesn't go quite as fast, but I think the overall Tam will be larger. Right? If we take that approach,00:37:33 Eric:Think that's right. And, you know, I mean, I've talked to a bunch of founders that haven't raised capital. Right. And they build something that like their users love. Right. Like, so I don't know if you guys saw the deal with day one that got bought by automatic braised almost as your outside capital.Right. He built. 00:37:46 Jacob:Big fans that they won. 00:37:47 Eric:Yeah. Yeah. I was a big,I got it's an awesome business and he did that exact same thing. Right. He just listened to his users. He didn't care about vanity metrics grew really nicely. Right. And it wasn't like, you know, he's not getting tech crunch publishing, but that's fine. Right. You know, on an amazing business.And then, you know, I've got a fantastic exit out of it. So I think, I think people are really waking up to that's a very much a possibility here in the.00:38:08 David:Yeah, one thing I wanted to highlight too, in that graph that you made, and for people that are listening to this, you can go to the show notes. We'll have links to the, Eric's presentation and you can find this chart, but to visualize it00:38:25 Jacob:Page 18. it open right here. 00:38:27 David:Following along at home, the, line for the locals drops.So, you know, even, even for locals, you're going to have some turn early on, but then it essentially flat lines. and I'm sure you did that very purposely to kind of illustrate how. How long term some of these, these, this retention can end up being, and it's something we've actually been talking on the podcast about recently is that we're so early in the space.We don't even really know what, how to measure LTV. Cause you're going to have people who ended up subscribing for decades. and years and years and years, if not decades. And so, and, and then, you know, to your point about the cheetah versus thoroughbred, another great chart in the patient number, Jacob Page number00:39:16 Jacob:I 00:39:17 David:Cheetah versus thoroughbred but in that tuna versus thoroughbred, The other aspect to locals, and we're kind of touched on it earlier is that those cohorts start to stack. So when you identify this cohort, that is going to be a very long-term cohort. That's going to stay subscribed and have very low churn. You, you acquire a hundred thousand this year, and then they're still there next year.And you put a hundred thousand on top of that. And those are still there next year. And by year three, you know, you just continue to grow this pie of people who are very, very sticky in the product. And I think that's part of what. you know, what you're talking about with delinquent and Bumble and other companies is like, we're still just starting to understand even as different as this is from SaaS.We're starting to see similar dynamics as far as. Early on the churn is so high, but then you do have this really strong stickiness over the long-term that, that, that can build a really healthy business of people who really love your, your product and really are invested in it and are going to stay for a really long time.So yeah, I just wanted to point that out that, that I, I love that aspect of the chart of how flat that line is for the locals. 00:40:35 Eric:I mean, you, you can see it in your own spending patterns, right? Like how many of you guys have subscribed to Netflix or Spotify for more than five years? I bet it's a good chunk of your listeners. Right? So, I mean, if I look at my phone, right, I'm going to subscribe to all trails for the next decade, 00:40:47 Jacob:Yeah, I've got CSS. I I've started subscribing to in 20 13, 14, like as 00:40:52 Eric:Yeah. 00:40:52 Jacob:It was a thing, 00:40:53 Eric:I've, been a script user for four years and I still download audio books or download other books from like the San Francisco library. Cause I'm probably the cheapest banker of all time. but you know, I still use script 00:41:04 Jacob:It's finding margin, Eric you're finding margin. That's what that is. 00:41:07 Eric:Exactly. I've pinched counties all day.But yeah, so I mean, I, I think those tails David to your point are still being written. And so that's the whole point, right? If you use average LTV and you say, all right, well, we have 30% churn that math means you lose every user in three years, and that's just not how it works. And if with really good businesses that are delivering value, right?And so then once you convince people of that, right, the investment case becomes a very different company.00:41:30 David:And speaking of that, you, you had a great, slide on investor benchmarks. And so I wanted to get to that real quick, tell me about how you, how you thought. These different metrics. And what, and how investors think about these metrics? Because you know, we're talking about LTV and in there you have LTV to CAC of you, you know, for a really strong app, that investor would be super excited about.You're closest to. Six X versus less than three X, you start to cool off. So, yeah. Walk us through each of these metrics and kind of how you think about it, how you think investors think about it, And even how that's kind of maturing as we understand the space better. 00:42:10 Eric:Yeah. And just to note like these metrics are all different for different types of businesses, right? If you've been around for a year, these metrics are very different versus if you've been around for 10 years, right. If you're in high growth, you know, venture back, spending a lot of money, these metrics look very different than if you're a bootstrap business, you know, just trying to inch out.You know, 10% growth a year. Right. So they can be very different. And the important thing is how does the story of your business and what you're trying to accomplish tie to these metrics? Right. So that's what we spent a lot of time talking to founders about is, is what's good based on what you're trying to do.Right. So it's just how you, how do you tell your story through the metrics? but yeah, so a couple of your points on the S on the slide, we talk about like user growth rates, gross margins, LTV to CAC, churn rates, free to paid conversion rate, and then sales efficiency. and then, you know, just to talk about something different, we, we talked about LTV a little bit earlier, but maybe talking about, churn, right.And so like how quickly do people churn off? Right. And so that's, there's a couple different ways to interpret churn, right? It's one, they didn't find your product. Too. They thought it was really expensive. or if they're not turning, they really love something you've put together. Right. And they decided to pay you multiple times for that either monthly or annual.And so what we just try to do is try to tell the story of where the business is at and where it's going by looking at these metrics. And so, you know, that's why it's so important to truly understand these metrics, because if you don't understand the metrics, it's hard to tie that to the story. so we spent a lot of time with any client or even non-clients just talking about this stuff to truly understand, you know, what investors care about.And it's, you know, if someone's buying the business, they may care a very good. They may care about very different metrics for someone who's investing your business for growth, right? So someone's going to put 40%, $40 million on your balance sheet to go grow. They may be focused less on LTV to CAC now because your LTV is not formally formed, right.They don't know how good it is, but they will focus very heavily on churn, which is a reflection of how good your product is and how good you're finding consumers that love your product. Right. So those, those are metrics that they may focus. They made me more comfortable spending a lot of money in the next two years.Right. So your CACs going to look a lot worse because they watched, you acquire a lot of users to make the platform a lot better. Right. And a lot of CSS businesses, right. UGC is a, is a, is a spinoff of user activity on the post. Beautiful uploading photos reviews. They're adding new new items on, on the platform for other users to use.And so it's worth spending more money to get those people in the first two to three years because your platform becomes that much better and that much more valuable, right? So you may be willing to burn down to a, an LTV to CAC of three X or something like that in the near term, or sometimes even two extra one X, because it's a land grab for those.Once you're on their platform right now. You want to see that LTV to CAC, start to move up a little bit, right? So you start to put it to four or five, six X, LTV to CAC. So it's all about where your business is. It's each different stage, but it's important to have a story and a message around why your numbers are, what they are.00:45:03 Jacob:Of the, I have the slides up in third slide, 37 for anybody who's following along at home. all of these as a veteran SAS CSS person, every annual user growth rate, gross margin to be cash I'll clear me, sales efficiency ratio. Can you talk about that one? Cause that one's, that one's, not as a little foreign to me. 00:45:22 Eric:Yeah. It's, it's a, it's more of a metric that's come out of SAS just to be honest. So it's thinking about like, it involves like how, how many users are you gaining? It's how much revenue you're gaining versus how much money are you putting out there? So it's a little bit of a different metric. and most CSS businesses don't get to that yet because they typically don't have heavy sales team.And so we've included it because you're starting to see some of these CSS businesses really start to grow. And so how much revenue gaining versus how much revenue you're losing and how much is it costing you to do that? And so that's when you're starting to get into like the tens to $20 million of, of, marketing spend a year, it's, it's, important to understand like how efficient is that spend being, and this is the best metric 00:46:00 Jacob:We, it says called sales, but you actually throw in marketing, spend in there as well. So it's like all go to market spend 00:46:07 Eric:Yeah. Are using head count, not just like the ad dollars. right. 00:46:10 Jacob:Right. 00:46:11 Eric:It's like a fully loaded CAC number, like 00:46:13 Jacob:Your, all of your people telling Facebook what to do, 00:46:17 Eric:Yep, exactly. Exactly. 00:46:18 Jacob:Content graders, like all that stuff, right? Yeah. 00:46:20 Eric:If you've got a hundred people running around campus, right. Promoting your app. Right. Okay. How much those people cost. Right. So it's an important way to think about how much you grow. And it's a way to think about like how well can you grow a capitally efficient capital with limited amounts of capital.So it's an important one. We look at it, it's typically a later stage, right? So you've gotta be like north of 20 million of 00:46:40 Jacob:So he's going to be super high when you're small, right? Because you're, you're your. 00:46:43 Eric:Sir. Request important. 00:46:44 Jacob:People are discreet. Right. And that you can't, you're not continuous. So, and also your, your, your revenue just grows less because of like, you know, you're smaller, you're less, well-known like, you're less is momentum is things like this. 00:46:56 David:Well, we're starting to run low on time, but there's so much more I want to talk to you about, but just to hit one last thing. I also love this chart you did, of Pandora versus Spotify. It's such a. And encapsulation, really everything that we've been talking about on this podcast is to see how well Spotify revenue has compounded over the past few years versus a Pandora, which, which look was the juggernaut.You know, when, when, when Spotify started. so, so walk us through this chart. And in how and why you think, you know, Spotify was able to, to grow the way they did while Pandora really struggled. And obviously there's a ton of, you know, other business factors and execution and other things. But, but I think overall, this does speak to the power of CSS.00:47:54 Eric:Yeah. And this is, this is something we did back in 2020 when we were just trying to decide like, Hey, what's is this CSS thing real? And, and a big question you get from, from investors. And listen, I think a lot of them have stopped asking this question because the case studies are out there is why would someone pay monthly or annually for something they can get for free?And by get for free, it means listening to, or watch. Right. And so I wanted to see like, alright, graphically or like actually numbers to will people, more companies make more money by making that really hard decision and say, pay me for what I'm giving you first. I'll give you something for free and exchange every half hour, you watch two minutes of ads, right?That's a really hard question to say, because it involves you putting a lot of value in your product. And so entrepreneurs, you know, product developers have to. Is this worth money or am I giving something out to people that, Hey, they'll kind of use it if they get it for free. Right? So it's a, it's a gut check for people to say, like, did I build something that someone will buy?That's hard. That's really challenging. Ask yourself, especially if you've started with advertising. and Spotify, you know, listen, they were a small company based in the Nordics, right. Versus Pandora US-based juggernaut and, and raised a lot of money. Right. That's a tough challenge. And so they took a really tough thing and said like, Hey, we're going to get.And make people pay for our product and we're going to make it better. But the crazy thing that happens though, right, is you make so much more on a user from subscriptions than you do from average. Right on advertising. You're trying to pick up pennies per subscription on some or pennies per user on the subscriber.You're making 10, 20 bucks a month, depending maybe maybe $60 a year for a subscriber. So the amount of users you have compounds so quickly, and then if you have that heavy retention, all of a sudden, you've got these really thick layers of cashflow that come in every year, use that cashflow. You invest it back in.He invested back in product and you do it again and again and again, and all of a sudden you've got a better product. And if you have a better product, people will come to it. And if it's something that they're using daily, right. Why would you not be comfortable like paying five bucks? Right. If I think about like how much my Netflix subscription is, right.It's $11 a month or something like that. Right. Well, I probably watch 10 hours of Netflix a month, right? So I'm paying a dollar an hour to be entertained. Pretty good deal. And so, like, I think if people, people start doing that math and you start to see like how powerful that that subscription is for user versus an ad driven, it becomes pretty interesting.And so I think you've seen this case study play out over and over and over across CSS, where if you build a good enough product, you know, a 10 X product versus the free option, people will pay for it. 00:50:24 David:And Spotify does double dip as well, which is interesting is that they have a good enough free tier and people can listen for free. But they choose to spend, even though they can. And so, so Spotify is a great example of, of double-dipping with a great freemium tier, but then a good enough product in a compelling enough reason that people will pay.00:50:47 Jacob:Yeah, another dimension. I don't know the specifics of Pandora and Spotify. It's like fundraising history, but if you have like the subscriber. Subscription revenue momentum makes capital more easy to access. And you look at some of this. I think of some of the strategic stuff that Spotify has done. Like they got the Beatles on Spotify pretty early on and lets up, they spent big on partnerships and Content and stuff.And if you have momentum, if you have hard dollars, it's a lot easier to go to an investor and be like, Hey, like I want to raise X million dollar. Revenue growth. I have, like, this is very clearly a business. I can remember raising money in the pre revenue is everything era or like trying to raise money.And it was like a lot harder. Right. Cause it was just like hand waves and we're going to grow and like, and now it's like, yeah, for better or worse, you go over the curtain and you show something. Right. But the big benefit too, I think for founders, it's not just for investor, for founders. It's like, yeah, you build a great business.You're building a safety net, right? Like if you can't fundraise, it's not the end of the world. Like you have options. And I think that's part of the reason why also, I mean, now we're getting into fundraising like macro, but that's part of the reason the funding environment is crazy because businesses are sturdier than they've ever been.Like they need capital less than they've ever needed it. Right. And so like, that's why it's gotten cheaper. or, you know, evaluation's gotten higher same thing. Right. So, Anyway. Yeah. And this is a fascinating to put this. I already was not on here, which was my horse. And I was like really pulling for them.And then it gets to a whole different story of why that's not on there. But, but yeah, it's fascinating.00:52:11 David:Well, I think that's a really fun place to end the story of Spotify, one of the biggest juggernauts in the space. We're going to include in the show notes a link to the report, a link to your LinkedIn and Twitter to follow along.Anything else you want to share as we wrap up? 00:52:27 Eric:No guys. Always a pleasure to join you. One thing for your audience users, we are trying to make the GP Bullhound CSS report a resource for founders. This year, for the first time ever, we did include a link to a survey.So, if you want to contribute your data, what we'll do is aggregate everything, anonymize it, and then we'll provide back a summary to users to say, “Hey, here's your LTV to CAC. How does this compare to other founders at this stage?” We are trying to be a resource. I'll probably give you guys that link, if you don't mind. We'd love to have as many people as possible. No pressure.Of course, all of it would be anonymized. This isn't a marketing tactic for us. It's us giving back to the community. We'd love people to take a second to do the survey, but if not, don't hesitate to email me, tweet at me, hit me on LinkedIn with questions, comments, and specifically stuff We got wrong. Absolutely love to hear where we can learn.00:53:22 Jacob:Yeah. 00:53:23 Eric:Because we're not building, we're just talking about what you guys are doing.00:53:26 Jacob:By the time you print this thing, it's like, stuff's changed, right? Like it's changing so fast.00:53:32 Eric:The whole Apple thing when we were publishing was happening everyday. And I was like, this is unbelievable.00:53:36 Jacob:And wait to...00:53:36 Eric:Since July, and I have to change every minute. Yeah. I had to change a PowerPoint. You guys had to change code. So I think one was a lot harder.00:53:44 David:Well, it was great having you on, Eric, and we'll have to make this an annual thing.00:53:49 Eric:Sounds good.You're welcome.00:53:51 Jacob:Yeah, we'll see you next year. 00:53:52 David:See you in 2022.00:53:54 Eric:All right. Thanks David. Thanks Jacob.

Asian Hustle Network
Christopher Naoki Lee // Special Episode// Promoting Social Change and Diverse Representation With “Dinner Party”

Asian Hustle Network

Play Episode Listen Later Oct 27, 2021 51:30


Welcome to a special episode of the Asian Hustle Network Podcast! We are very excited to have Christopher Naoki Lee on this week's show. We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday, so stay tuned! Christopher Naoki Lee is a Los Angeles native, with a BFA in theater from New York University, and has been working in the industry for nearly 25 years, recently wrapping up a season-long arc as Ken Uehara on the critically acclaimed AMC series, The Terror. He's recurred on Amazon's Too Old To Die Young and Jean Claude Van Johnson, Apple TV+'s Mythic Quest, among others. Chris has written and directed digital series to pilots, but his feature film directorial debut, Dinner Party, is far more personal. He wanted to tell the story of a group of diverse friends, not dissimilar to his experience, that has to grapple with the changing of their current times, where issues of race, gender equality, classism have come to the forefront of the modern conversation. His aim for this film is to help facilitate that dialogue even further, showing that there is always more than one side to a story and that we can become a beacon of positive change if we so choose to be. As a person of color, it's an honor for Chris Naoki Lee to depict such a diverse ensemble on screen with these incredible collaborators on Dinner Party. It truly takes a village. Please check out our Patreon at @asianhustlenetwork. We want AHN to continue to be meaningful and give back to the Asian community. If you enjoy our podcast and would like to contribute to our future, we hope you'll consider becoming a patron. Episode analytics --- Support this podcast: https://anchor.fm/asianhustlenetwork/support

ChangeMakers
Heidi Swartz, Executive Director of The Cowtown Marathon - Promoting a Lifelong Love of Fitness and Philanthropy

ChangeMakers

Play Episode Listen Later Oct 26, 2021 51:49


During the interview, Heidi discusses her roots in Montana, moving to Texas and what inspired her to join The Cowtown Marathon. She talks about the business of hosting marathons, the mindset of event production and tips for success, starting a nonprofit to focus on helping youth and encouraging health and fitness, some of the secrets to their success and growth over the years, tips for fundraising and marketing, and much more. About Heidi Swartz:Heidi Swartz is Executive Director of The Cowtown Marathon in Fort Worth, Texas. With Heidi's direction the event has nearly tripled in size since 2004, with over 25,000 participants and seven races taking place the last weekend in February. In 2006, she created The Cowtown Marathon's associated non-profit organization, C.A.L.F. (Children's Activities for Life and Fitness), which in the past 12 years has provided over 40,000 pairs of running shoes to disadvantaged children along with greatly reduced entry fees for The Cowtown Kids 5K Run.By bringing fitness awareness and running enthusiasm to local schools, Swartz – a runner, herself – is invested in making the City of Fort Worth a healthier place to live. Swartz was awarded the Great Women of Texas award in 2016.  She served on the original committee that formed "FitWorth," the Mayor of Fort Worth's healthy living initiative, and remained on the board serving as secretary. She serves on the Marketing Advisory Board for Visit Fort Worth, the Board of Directors for the Fort Worth Sports Commission and serves on the board for the National Trade Organization, Running USA. Heidi Swartz is also a successful and in-demand speaker and consultant for other race events, acting as an expert in race management and producing multiple events throughout the year.

Appetite for Distortion
Promoting GN'R (Peter Napoliello Part 2) | Ep. 311

Appetite for Distortion

Play Episode Listen Later Oct 26, 2021 71:28


Back in Ep. 144, we met Peter Napoliello, the SVP of Promotions at Geffen during Appetite. In his expert opinion, how is GNR's promotion now? What should we realistically expect from Guns N' Roses today? How does Peter see Slash's recent comments regarding new music? Watch on our YouTube channel: www.youtube.com/c/AFDShow/videos Follow our new Twitter @TheAFDPodcast Support - www.patreon.com/theafdshow Merch - www.redbubble.com/shop/ap/59767776 #gunsnroses #axlrose #slash #podcast #geffen

360 Size Up with Fireman Dan
Promoting the Importance of Safe Work Culture

360 Size Up with Fireman Dan

Play Episode Listen Later Oct 25, 2021 29:22


Current partner with law firm Fisher Phillips and former Assistant Secretary of Labor and Chairman of the Review Commission at OSHA, Ed Foulke is more than aware of the importance of safety on the job. Ed joins Fireman Dan to discuss the importance of a safe work culture environment, how leaders are using new risk-based strategies to emphasize safety, and how they are promoting these habits to keep their company engaged.

Wharton FinTech Podcast
Prashant Fuloria, CEO of Fundbox - Promoting the Post-Pandemic SMB Recovery

Wharton FinTech Podcast

Play Episode Listen Later Oct 25, 2021 31:52


Anirudh Singh sits down with Prashant Fuloria, CEO of Fundbox. In this episode they discuss: - Prashant's early career with big tech companies - Navigating SMB lending during the covid-19 pandemic - The SMB recovery by sector - Fundbox's new products, including Flex Pay And much more! Prashant Fuloria: Prashant Fuloria is Chief Executive Officer of Fundbox. With decades of experience in payments and monetization, he has served in a wide variety of leadership, operational, and product roles at prominent technology companies. Prashant's previous leadership roles at Fundbox include Chief Operations Officer and Chief Product Officer, where he led various parts of the business, including core tech functions, product marketing, collections, support, and HR. Prior to joining Fundbox, Prashant served as SVP of Advertising Products at Yahoo, having joined through the acquisition of Flurry, where he was the Chief Product Officer. He also served as Senior Director of Product Management at Facebook, where he led the company's advertising and payment product efforts. Prashant also held the role of Product Director at Google, where he built their global payment platform and managed all of Google's products for the APAC region. Prashant received a B.Tech. in Chemical Engineering from the Indian Institute of Technology Delhi. He also holds an MA in Business research; an MS in Statistics; a Ph.D. minor in Engineering-Economic Systems & Operations Research; and a Ph.D. in Business, all from Stanford University. For more FinTech insights, follow us below: Medium: medium.com/wharton-fintech LinkedIn: www.linkedin.com/company/wharton-fintech-club/ WFT Twitter: twitter.com/whartonfintech Anirudh's Twitter: twitter.com/avsingh_24

The Art of Online Business
Why Facebook Ads May Not Be The Best Option For You

The Art of Online Business

Play Episode Listen Later Oct 22, 2021 20:09


Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I'd say something like that.  Well, I've seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel... Yet, they miss checking first where their target audience consumes content.  We often hear so much about Facebook ads… And that's sort of where our brain goes immediately.  But there could be other platforms that are better suited for your online business from a channel and strategy perspective.  Today, I want to walk you through my thought process on how I would approach this through 5 examples of different niches.  You can apply this same approach to your own business.  This episode will put your brain into an exercise that will get you to start thinking about your niche, which many of my Accelerator students have been digging into to get more traffic in a much more intentional way…  And I really want to encourage you to start doing the same.  So hope you enjoy and learn something great after listening to this podcast…  Discussion Points In Today's Episode: 0:00 Introduction 2:17 Why you should know your target audience's platform 3:30 My approach on how to explore and test the best platform for your niche  4:13 Example 1: Kickstarting lead generation in a jazz niche 7:43 Example 2: Advertising for a business teaching nurse anesthetists 9:48 Example 3: Promoting drumming classes 13:06 Example 4: Where to market teaching Jiu-Jitsu 14:22 Example 5: How to reach those in the teaching space 16:24 What if you're not ready or don't have the budget for other platforms?    Are you a course creator or online coach who's already averaging at least $7-8K in revenue per month from your online business and you're ready to increase your profit, have a bigger impact, with LESS hustle? If you're feeling overwhelmed, doing all the things, and you're not sure what next steps you should be taking in your business… Then my Accelerator coaching program may be for you.  Click here to learn more and apply for my Accelerator coaching program. Resources: How She Did It: 563K Followers on TikTok with Meg Harrell → https://rickmulready.com/how-she-did-it-563k-followers-on-tiktok-with-meg-harrell/ Visit my website where you'll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/ Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator  See omnystudio.com/listener for privacy information.

Wingnut Social: The Interior Design Business and Marketing Podcast
How Brett + Giselle Sugerman Found Phenomenal Success on Instagram - Episode 239

Wingnut Social: The Interior Design Business and Marketing Podcast

Play Episode Listen Later Oct 20, 2021 39:56


Brett + Giselle Sugerman are the super-couple behind B&G Design Inc., an award-winning Miami-based interior design firm. They've been featured on NBC, CBS, and HGTV—true movers and shakers in the industry. They share their design expertise across multiple social media platforms and have 57,000 followers on Instagram alone. In this episode of Wingnut Social, they share how they've found success with their marketing endeavors. What You'll Hear On This Episode of Wingnut Social [2:09] Mini News Sesh: Instagram Favorites [4:14] Learn more about Brett and Giselle Sugerman [8:52] How they learned from their mistakes work-life balance [12:06] Advice for couples going into business together [16:11] Their phenomenal success with Instagram [23:30] Learn more about B&G Unfiltered [26:16] Curated authenticity on social media [33:10] The What Up Wingnut! Round [34:30] How to connect with Brett and Giselle [38:25] Wingnut Social has some openings! [39:31] Blooper Reel! Connect with Brett Sugerman + Giselle Loor-Sugerman B+G Design B+G Design on Instagram B+G Design on Facebook Brett's Music on Spotify Resources & People Mentioned How to Balance your Marriage + Business + Self [with LMFT Amber Hawley] The Celestine Prophecy by James Redfield  One Hundred Years of Solitude by Gabriel Garcia Marquez How they found phenomenal success with Instagram Originally, when Brett and Giselle started marketing on social media, it was trial and error to see what worked. Right now, their brand is a lot of people working together to make things happen. They continuously change and evolve depending on what's happening in the world. What's helped them a lot? Promoting their posts. They are always tweaking their audience and age groups and analyzing the results. What photos did well? Did before and after slides do well? Did supporting stories or reels help with engagement?  Giselle emphasizes that it's important to stay true to who you are and who you are as a brand. People want to know the person and the personality behind the brand. What inspired you? What is your life about? So they build their life into their social media to show their interests. Showing your personality means that more of your ideal clients will connect with and seek you out. Their tactics are obviously working, right? 57,000 people follow them on Instagram alone and that's no easy feat. Curated authenticity on social media Whatever you're sharing on your social media, make sure it's descriptive of your life and your business. They post standard before and after photos to show design transformations. Giselle loves styling their home for the holidays and building tablescapes. They also share their high-end luxury designs. Through it all, they intermix content that shows who they are.  They emphasize that if you're trying to build a following, you must also tag and give credit to everyone involved in a project. It will open up your audience. There is plenty of business to go around and you can't be afraid to share your expertise with others. They embrace the mantra “Share the love.”  Another tip? Be consistent with posting and sharing. Be true to your aesthetic. Don't be afraid to show who you are as a designer and an individual. Be true to who you are because there truly is an audience for everyone. Try to stand out and be unique because people are looking for different things. People can taste authenticity.  Giselle and Brett also take a deep-dive into how they've found success building a successful business while balancing life as a married couple with a family. Don't miss this episode! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla's Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

First Draft with Sarah Enni
Arguably Achievable Perfection With Benjamin Dreyer

First Draft with Sarah Enni

Play Episode Listen Later Oct 14, 2021 62:37


First Draft Episode #327: Benjamin Dreyer Benjamin Dreyer, vice president, executive managing editor and copy chief of Random House, and New York Times bestselling author of Dreyer's English: An Utterly Correct Guide to Clarity and Style and Dreyer's English (Adapted for Young Readers): Good Advice for Good Writing. Links to Topics Mentioned In This Episode: “Meet the Guardian of Grammar Who Wants to Help You Be a Better Writer,” by Sarah Lyall in The New York Times Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting and Surviving Your First Book by Courtney Maum (hear Courtney weigh in on the traditional publishing process in Track Changes: Publishing 101) #1 New York Times bestselling author and Pulitzer Prize winner Elizabeth Strout, author of Olive Kitteridge, Olive Again, and the recent release Oh William! Shirley Jackson, author of The Haunting of Hill House, The Lottery, and more

Holmberg's Morning Sickness
10-14-21 - WNBA Econ Lesson - Bow And Arrow Mass Shooting In Norway - Shooters Make John And Bret Happy For Vasectomy And Promoting Vasectomies For All - If We Named Our Kids After The Cars We Had Sex In

Holmberg's Morning Sickness

Play Episode Listen Later Oct 14, 2021 42:19