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2 episodes with events marketing
2 episodes with events marketing
2 episodes with events marketing
2 episodes with events marketing
2 episodes with events marketing
2 episodes with events marketing
2 episodes with events marketing
At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly
Dakotafest 2024 is happening next week in Mitchell, SD on August 20th-22nd. This years event has a lot on the schedule once again. We talk with Niki Jones, Director, Events Marketing for IDEAg about the event. Learn more and get tickets online by visiting https://www.dakotafest.com.
Raine Laluna is Founder at WAV3. WAV3 is connecting Web3 communities to opportunities. WAV3 does events, marketing, and talent support for Web3 projects especially those wanting to enter the Philippine market. This episode is recorded at enspace Cebu. enspace Cebu is one of the largest global co-working spaces in Cebu, primarily for digital nomads, freelancers, and startups. IN THIS EPISODE | 00:32 Ano ang WAV3? | 01:52 What is the problem being solved? | 09:39 What is the solution of the startup? | 14:37 What is the story behind the startup? | 24:22 What is the vision? | 27:10 How can listeners find more information? WAV3 | Facebook: facebook.com/wav3cs ENSPACE CEBU | Website: enspace.ph/en | Facebook: facebook.com/enspacecebu THIS EPISODE IS CO-PRODUCED BY SPROUT SOLUTIONS | Website: sprout.ph | Sprout Payroll Starter: bit.ly/SproutPayrollStarter CHECK OUT OUR PARTNERS | Ask Lex PH Academy: asklexph.com - Get 5% discount on e-learning courses & certifications! Code: "ALPHAXSUP" | ROC.PH: roc.ph/ref/1706/?campaign=ROCPHXSUP | OneCFO: onecfoph.co - Get 10% discount on CFO and financial services! Code: "ONECFOXSUP" | Enspace Cebu: enspace.ph/en | Twala: twala.id | Mommyki Super Pet App: mommyki.com | Marketmind Local: marketmindlocal.com | Mata Technologies: mata.ph | Hier Business Solutions: hierpayroll.com | Smile: getsmileapi.com | DVCode Technologies: dvcode.tech | Drive Manila: www.facebook.com/drivemanilaph | Ignite Careers: ignitecareers.ph | LookingFour Buy & Sell Online: lookingfour.com | NutriCoach: nutricoach.com | Benjoys Food Products: benjoysfoodproducts.com | Digest PH: digest.ph - Get 10% discount on legal services! Code: "DIGESTXSUP" | Contakt RFID Business Cards: contakt-ph.com - Get 10% discount on RFID Business Cards! Code: "CONTAKTXSUP" | Jur.ph | Big Giant Games | Founders Launchpad | Packetworx | Uplift Code Camp | Pareto Consulting | Agile Data Solutions - Hustle PH | Board Prep | Zayls | SeriousMD | Pahatid.ph START UP PODCAST PH | YouTube: youtube.com/StartUpPodcastPH | Spotify: open.spotify.com/show/6BObuPvMfoZzdlJeb1XXVa | Apple Podcasts: podcasts.apple.com/us/podcast/start-up-podcast/id1576462394 | Facebook: facebook.com/startuppodcastph | Patreon: patreon.com/StartUpPodcastPH | Website: phstartup.online This episode is edited by the team at: tasharivera.com
Mary Graham captivated audiences as a multidisciplinary artist exploring race, identity, and community. In her interview with Rob Lee on "The Truth In This Art" podcast, she discussed her artistic journey, influenced by her family's creative background and a focus on ancestral narratives. Her "Value Test" series addresses racism, colorism, and sexism, emphasizing research in her creative process. Mary's dedication to sparking conversations and fostering understanding through art is evident, underscoring the importance of historical narratives for future harmony. This program is supported in part by a grant from the Robert W. Deutsch Foundation.If you have a story about art, culture, or community in Baltimore, share it with us at rob@thetruthinthisart.com for a chance to be featured on "The Truth In This Art" podcast. This is a unique opportunity to contribute to the arts and culture podcast scene and showcase your insights on "The Truth In This Art" with Rob Lee.Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart Original music by Daniel Alexis Music with additional music from Chipzard.Episode illustration by Alley Kid Art.About "The Truth In This Art"Hosted by Rob Lee, "The Truth In This Art" podcast dives into the heart of creativity and its influence on the community. This arts and culture podcast from Baltimore highlights artists discussing their ideas, sharing insights, and telling impactful stories. Through these artist interviews, listeners gain a deeper understanding of the creative economy and artistic life in Baltimore. Support the show:Merch from Redbubble | Make a Donation ★ Support this podcast ★
Rachel D. Graham made headlines as the CEO of the Baltimore Office for Promotion and The Arts. In her interview with Rob Lee on "The Truth In This Art" podcast, she discussed her journey in the arts, promoting Baltimore's unique culture, and her vision for Artscape 2024. Her initiative focuses on expanding the festival into more neighborhoods, emphasizing community engagement and equitable access to the arts. Rachel's passion for inclusivity and economic growth is driving excitement for the upcoming Artscape. This program is supported in part by a grant from the Robert W. Deutsch Foundation.If you have a story about art, culture, or community in Baltimore, share it with us at rob@thetruthinthisart.com for a chance to be featured on "The Truth In This Art" podcast. This is a unique opportunity to contribute to the arts and culture podcast scene and showcase your insights on "The Truth In This Art" with Rob Lee.Follow The Truth In This Art on Twitter, Threads, IG, and Facebook @truthinthisart Original music by Daniel Alexis Music with additional music from Chipzard.Episode illustration by Alley Kid Art.About "The Truth In This Art"Hosted by Rob Lee, "The Truth In This Art" podcast dives into the heart of creativity and its influence on the community. This arts and culture podcast from Baltimore highlights artists discussing their ideas, sharing insights, and telling impactful stories. Through these artist interviews, listeners gain a deeper understanding of the creative economy and artistic life in Baltimore. Support the show:Merch from Redbubble | Make a Donation ★ Support this podcast ★
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks to Oliver JP Osborne, Founder and Director of oh cool. Oliver shares his journey from running a private members club at 20 to leading teams across three continents. He takes a deep dive into the world of events marketing and how events can serve as powerful tools for brand leadership and customer engagement. Oliver provides practical insights into event planning, from understanding business objectives to creating impactful experiences that resonate with attendees.Key Takeaways:(03:05) How musical experiences influence marketing strategies.(04:59) The importance of attending events to understand them from a guest's perspective.(10:16) Creating content from events for brand positioning and cost-effective marketing.(14:35) Leveraging events for effective marketing during economic downturns.(19:00) The significance of panel surveys for medium-sized brands to gauge top-line awareness.(23:13) The importance of aligning event goals with business objectives.(26:10) Empowering event team members for exceptional execution.(28:46) Using events to create better customer experiences and brand immersion.Resources Mentioned:Oliver JP Osborne - https://www.linkedin.com/in/oliver-j-p-osborne/?originalSubdomain=caoh cool | LinkedIN - https://www.linkedin.com/company/ohcool/oh cool | Website - http://ohcool.caInsightful Links:https://inevent.com/blog/marketing/building-brand-loyalty-through-strategic-event-marketing.htmlhttps://bloomerang.co/blog/event-branding/https://primostats.com/blog/thought-leadership-events/https://www.eventmobi.com/blog/event-branding/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
In this episode, Julie Jarnagin is joined by Jackie Lipinski and Beth Russell! The gal pals are back together and talk all about transparency and communication with customers, especially how it can ruin relationships if done incorrectly. They focus on credibility and making sure that employees see themselves as the face of the company rather than an individual. Instead of diving into the news, the three decide to change up the show and dive into some listener questions!Story Time (03:27)Beth is car shopping and was disappointed with the transparency and lack of communication from a car dealership even though she had a great on-site experience.After four months of only advertising their car by parking it out front, Jackie's parents were about to sell it in four hours after posting it to Facebook.Julie was inspired by the phrase “Your "from" line matters more than your subject line”.Listener Questions (17:53)Boots on the ground EventsMarketing in New MarketsThings We Love Things We Hate (46:04)Beth disdains phone upgrades.Jackie hates Xfinity and is done with them.Julie loves the problem solving on the DYC team. Market Proof Marketing · Ep 341: Read the RoomQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 341: Read the Room appeared first on Online Sales and Marketing for Home Builders - DYC.
Our conversation today is part of an ongoing partnership with the US Small Business Administration highlighting small businesses in the Shenandoah Valley as well as offering advice and resources to all small businesses. My co-host for this monthly series is Carl Knoblock, Virginia District Director for the SBA. In this episode we travel to the town of Mount Jackson to meet with Olivia Hilton, town manager along with several small businesses located there: Joe Proctor, Vice President & General Manager of Shenandoah Caverns, his daughter Ashley who is their Director of Events & Marketing, Tina Bowman, owner of Shenandoah Bowling Lanes, Taylor Allebaugh, owner of Wildflower Wellness Spa, Tasha Blu, owner of Rooted Beauty Collective, and Jada McClanahan, owner of Coffee to Grow. We explore a variety of topics centering on local business operations, tourism, and community development. Everyone exchanges ideas on how to leverage their unique offerings to attract more visitors and foster economic growth and collaboration. Carl to shares his enthusiasm for unique attractions like the local duck pin bowling alley, managed by Tina. Tina detailed the historic significance of her business, recognized as the oldest bowling alley in Virginia. She discussed challenges related to maintaining the aging equipment. The group explores solutions, including Carl's suggestion to involve local trade schools in reproducing hard-to-find parts using classic manufacturing techniques. Attention shifts to promoting tourism, with Carl emphasizing the potential of highlighting Mount Jackson's rich Native American history. Olivia shares plans for the 250th anniversary celebrations, discussing potential funding and marketing opportunities to support local attractions. Joe and Ashley describe Shenandoah Caverns' historical significance and detail their attractions, including American Celebrations on Parade and the Yellow Barn. They underscore how interconnected local businesses could benefit the community as a whole. Jada introduces her coffee shop, Coffee to Grow, which specializes in Costa Rican coffee and uses traditional brewing methods. She shares her journey from drinking commercial coffee to becoming passionate about more refined brewing techniques. Her shop also offers unique coffee flavors, such as chocolate banana and butter rum. Jada is in the process of introducing online ordering and shares her success with hosting community events, like book clubs and tea parties. Taylor details the offerings at Wildflower Wellness Spa, which include massages, nail services, and specialized treatments like hot stone massages, along with her traditional Native American massage training. Tasha discussed her business, Rooted Beauty Collective, which provides hair and makeup services, particularly for weddings - even traveling to meet brides wherever they need her service. They both highlighted how their businesses offer unique, high-quality services that attract both locals and visitors. The discussion then shifts to potential community events, with Olivia presenting the idea for Tater Fest, a quirky festival celebrating the local potato chip factory and other agricultural products. This event, scheduled for September 28, 2024, will feature unique activities like a potato salad contest and a couch potato 5K. The group collectively discussed other promotional strategies to make Mount Jackson more appealing to tourists, including a coffee trail. Our conversation showcases the rich tapestry of offerings in Mount Jackson, highlighting how cohesive efforts can significantly bolster local tourism and business prosperity.
Wann ist ein Event (für uns) relevant und wie beurteilen wir erfolgreiches Netzwerken Wenn diese Episode online geht, genießt Klaus gerade mit vielen netten Menschen aus unserer dentalen Welt die Sonne Zyperns. Das haben wir zum Anlass genommen, um in dieser punk.tuell Episode Themen wie Netzwerken und Events zu diskutieren. Patrick und Klaus geben Euch sehr unterschiedliche Einblicke in ihre ganz persönliche Art des Netzwerkens. Beide betonen die Bedeutung von Networking und persönlichen Kontakten. Sie diskutieren auch die Vor- und Nachteile von Online-Netzwerken wie LinkedIn und Instagram und geben Tipps für erfolgreiches Netzwerken. Sie teilen ihre Erfahrungen mit verschiedenen Veranstaltungen und erklären, dass es wichtig ist, die Kontakte und Themen zu pflegen. Sie empfehlen, sich bewusst für das Netzwerken zu entscheiden und die Kontakte und Themen auch im Alltag umzusetzen. Zum Mitnehmen ... - Dentale Events bieten die Möglichkeit zum Austausch mit Zahnärzten und der dentalen Industrie. - Erfolgreiches Netzwerken ist wichtig, um sich fachlich weiterzuentwickeln und neue Kontakte zu knüpfen. - Online-Netzwerke wie LinkedIn und Instagram können dabei helfen, neue Kontakte zu finden und sich über aktuelle Themen auszutauschen. - Persönliche Treffen und Gespräche sind eine wertvolle Ergänzung zum Online-Netzwerken. - Beim Netzwerken ist es wichtig, authentisch zu sein und Menschen zu folgen, die interessante und ehrliche Inhalte teilen. - Erfolgreiches Netzwerken findet auf persönlicher Ebene statt und erfordert das Treffen von Menschen, die zu einem passen. - Netzwerken erfordert ein bewusstes Engagement und die Bereitschaft, Zeit und Ressourcen zu investieren. - Es gibt verschiedene Arten von Events, die sowohl Hands-on-Themen als auch strategische Themen abdecken. - Jeder kann ein passendes Event finden, das zu seiner Persönlichkeit und seinem Business passt. Wenn Dich das interessiert, dann höre gerne rein in unser Praxisgespräch bei punkt.tuell, dem Praxismarketing Podcast. Hier findest Du die Shownotes / Links zur heutigen Episode: - Dental Angels in Hamburg: [https://dentalangels.info](https://dentalangels.info) - Der HR Campus Mitteldeutschland in Quedlinburg: [https://www.hrcampus-mitteldeutschland.de/tickets](https://www.hrcampus-mitteldeutschland.de/tickets) - Der IFG-Personalkongress in Düsseldorf: [https://ifg-fortbildung.de/kongresse/personalmanagement-und-personalentwicklungs-kongress-kurs-5210.html](https://ifg-fortbildung.de/kongresse/personalmanagement-und-personalentwicklungs-kongress-kurs-5210.html) - Der IFG DENTAL SUMMER in Timmendorfer Strand: [https://dentalsummer.de/](https://dentalsummer.de/) - Das IMPULSIV-SEMINAR der LPS Group: [https://impulsiv-seminar.de/](https://impulsiv-seminar.de/) - Die Events von FUNDAMENTAL REMSCHEID: [https://www.fundamental.de/index.php/funda-events](https://www.fundamental.de/index.php/funda-events) Kontakt zu Patrick und Klaus: - [Patrick > LinkedIn](https://www.linkedin.com/in/patrick-neumann-3bb03b128) - patrick.neumann@parsmedia.info - [Klaus > LinkedIn](https://www.linkedin.com/in/klausschenkmann) - klaus.schenkmann@parsmedia.info - Telefonat mit Klaus: [Buche gerne einen Termin](https://doodle.com/bp/klausschenkmann/marketing-talk-mit-klaus) Immer für Dich am Start: - [parsmedia Website](https://parsmedia.info) - [Praxismarketing-Blog](https://parsmedia.info/praxismarketing-blog) - [parsmedia Instagram ](https://www.instagram.com/parsmedia.praxismarketing) - [parsmedia Facebook](https://www.facebook.com/parsmedia.praxismarketing) - Intro-Stimme: [Annette Hardinghaus](https://annettesprecherin.de) - Soundfiles: [DJ ActiMax](https://www.instagram.com/actimaxdj) – Produktion: [Podcast-Agentur Podcastliebe](https://podcastliebe.net/)
Jennifer Embry, a Miami native and NABWIC member, is a philanthropist, entrepreneur, and advocate with a lifelong dedication to community empowerment. A Business Administration graduate from Florida National University, she's worked with leading brands like Kellogg's and Microsoft and founded New Reign, LLC (The Adaora Group), specializing in event staffing, production, and marketing. Jennifer also established The Enrich Mint, a hub for entrepreneurs in Miami. With accolades including the Presidential Lifetime Achievement Award, she's a certified facilitator and credit specialist. Her commitment extends to financial coaching, mentoring, and real estate development. A loving mother and wife, Jennifer balances her professional achievements with a passion for community service. Despite her bustling schedule, she has maintained a loving and stable marriage for 17 years and is a proud mother to two children. NABWIC's Vision: The Vision of the National Association of Black Women in Construction (NABWIC) is to build lasting strategic partnerships with first-rate organizations and individuals that will provide ground-breaking and innovative solutions for black women in construction and their respective communities.| NABWIC.ORG Favorite book: THE MASTERKEY SYSTEM PLATFORMS; ConnectAlly, Repsly, Outfield Contact: Consulting: @theenrichmint; www.theenrichmint.com | Events/Marketing: www.theadaoragroup.com;|Coaching: www.cash-flow-stocks.com
Two Chicks, Three Seats: The Event Manager's Guide to Industry Trends
On this episode, Kate and Rachel discuss how hospitality businesses and industry professionals can level up various areas of their business in 2024. They discuss tips and strategies for revamping operations, events, marketing, and personal development. Take a listen and bring some new energy, initiatives, and revenue into 2024! Other resources: - New industry content posted on our blog daily at tripleseat.com/blog - Follow us on social IG, LI, TikTok, and FB @ Tripleseat - Send us an email and tell us about what you've been up to at 2chicks3seats@tripleseat.com
Marissa Hohner is the CEO & founder of Good Time Creative, the agency best known for creating trade show exhibits, experiential installations, influencer kits, and custom merch for brands like Chomps, Belgian Boys, Culture Pop, Ulta, Gatsby, Celsius, and Imperfect Foods. On this episode of ITS, Marissa and Ali talk about best ways to express your brand without spending more than you should, and what some brands may be missing without realizing it.In the Sauce is Powered by Simplecast.
Denise Hibbard took a non-traditional path in her career because instead of pursuing an education in hospitality or event planning, she studied aviation. Despite this gap, her passion for connecting with people and observing the smiles on their faces became her inspiration to work full-time in the event industry. Currently, she holds the position of Head of Events Marketing at Zapier, leading a team responsible for implementing the company's events marketing strategies. In her interview for Episode 26 of Eventist 365, Denise will share her interest in an unconventional conference format known as the 'unconference format.' This format prioritizes the audience or attendees, allowing them to take the lead in determining the topics of discussion and the type of experience they desire from the event. Highlights: 02:38 Denise's not-so-traditional story about her journey to be an event industry professional. 05:19 How does Denise manage stress and have a work-life balance while executing high-pressure events? 08:21 Is it possible to take emotions out of decisions when you are planning your own event, like your wedding? 09:29 What is a superpower that Denise would wish she had to help her in planning events? 12:47 Why does Denise think that the 'unconference' format in planning for events is an innovative and cool way to offer to the audience? 15:45 What made the conference successful utilizing the 'unconference' format and what was the key takeaway from it? 17:37 Denise's perspective on the role of AI in events in the future. 20:26 What are some of the most important data points that event marketers should be tracking? 23:49 With all the data that is collected from attendees themselves, how can it be used to promote diversity, equity, and inclusion? 26:34 How does Denise work around conversations when everybody in the room is coming from the same background, same age range, and same cultural demographic? 27:57 What's the craziest event idea Denise had but was not able to execute? 33:05 What's the one event every event professional should attend at least once? 35:08 Closing RESOURCES MENTIONED: Productivity Software - Notion Positive Intelligence Program/Course CONNECT WITH DENISE HIBBARD: LinkedIn CONNECT WITH YANIQUE DACOSTA: Website: http://eventist365.com/ YKMD Follow Us on Social Media: Host @MissYaniDoesStuff /facebook @YaniDoesStuff / Twitter @yanidoesstuff / Instagram YDaCosta / LinkedIn Graphic Design Firm for Corporate Events @TheYKMD / Facebook @theYKMD / Twitter @theykmd / Instagram YKMD Visual Communication / LinkedIn
Creating meaningful and engaging brand experiences takes a great, widely diverse and incredibly talented team. At Rockway Exhibits and Events where Matt Kleinrock is the CEO, his team are able to craft exceptional experiences that empower companies to achieve their goals, but also promote diversity and inclusivity to event and trade show attendees. In this episode, Yanique and Matt engage in a fantastic discussion that serves as a source of inspiration for those seeking to broaden their perspective on how to promote inclusivity and diversity in event activations, exhibits, and trade shows. Highlights: 00:29 A standout corporate event Kiana Wenzell has worked on and what made it unique. 03:22 Matt's favorite brand activation projects and creative process behind it. 07:24 What kind of technology has impacted trade shows in the actual executions? (...What is the future in using hologram technology?) 11:13 The event that Matt remembered having a unique experience. 14:38 What in Matt's conversation with TaChellle Lawson on diversity and inclusion got Matt to think differently about hiring? 19:45 How can you help your team members push past their comfort zone to achieve something extraordinary? 22:39 As a leader in the event industry, how do you utilize your power to shape and influence the profession in a way that promotes a broader perspective among both the workforce and attendees? 27:11 How do you ensure better access to shows and events activation from a compliance standpoint e.g. wheelchairs and Braille signage? 30:44 What is that one event every event marketing professional or planner should attend at least once in their life? 31:55 Closing RESOURCES MENTIONED: Cameo - Connect with your favorite celebrities CONNECT WITH MATT KLEINROCK: LinkedIn Website Instagram - @rockwayexhibits CONNECT WITH YANIQUE DACOSTA: Website: http://eventist365.com/ YKMD Follow Us on Social Media: Host @MissYaniDoesStuff /facebook @YaniDoesStuff / Twitter @yanidoesstuff / Instagram YDaCosta / LinkedIn Graphic Design Firm for Corporate Events @TheYKMD / Facebook @theYKMD / Twitter @theykmd / Instagram YKMD Visual Communication / LinkedIn
Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos. Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods. Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact on people's lives.In This Conversation We Discuss: [00:00] Intro[00:54] How eStreamly produces high conversion rates[02:22] Live shopping culture in China vs US[03:14] Live shopping as a marketing and sales channel[04:07] eStreamly also produces less returns[04:38] eStreamly is not a “plug and play” solution[06:41] Influencers can be expensive[07:31] Best marketing strat alongside live shopping[07:52] Have compelling reasons for audiences to tune in[08:53] SMS is a powerful tool for live shopping[09:20] No marketing strat can be “one and done”[10:31] Any skill can be learned so don't be scared[11:15] Approach any strategy with a “channel mindset”[12:01] Event marketing principles to D2C[13:02] The scarcity and timing aspect of livestreams[14:13] Important things that happen after livestreams[15:57] Recycling content from a livestream[17:34] Pre-publishing content before the livestream[18:03] Take advantage of the live shopping hype[18:58] Optimal livestream duration[20:14] Social media is made for discovery[20:36] eStreamly integrations on D2C platforms[22:23] More info about eStreamly & where to find Nicolas[23:02] Why you should try live shopping nowResources:Subscribe to Honest Ecommerce on YoutubeConnect with Nicolas linkedin.com/in/nicolas-bailliache-854a3022Shoppable livestream and video estreamly.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Welcome! This week I'm talking with my friend, acupuncturist and business coach, Jason Stein. Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years.Shortly after acupuncture school, he helped set up one of the first integrative medicine clinics in a Western hospital. He taught business classes at Oregon College of Oriental Medicine for over a decade. And he's offered both group and one-on-one coaching for many years. Jason's goal is to help fellow acupuncturists grow their practices while thinking outside the box about what that might look like and how to achieve it.I always appreciate that he gently challenges his clients to get honest about what they want, so that they can build a practice that supports that vision. Jason also has tons of practical marketing ideas to help you get visible in your community.I hope this fun conversation makes you think about what you need your acupuncture practice and marketing to look like in order to help you feel aligned, low-stress, and still meet your goals!In this episode, we talk about:How to optimize your Google Business profile to rank higher in a Google searchJason's decision to build a wellness center from the group up during the pandemic while living in a tiny house with his familyTips to avoid burnout in your practiceTips for introverts to feel comfortable and welcome at networking eventsMarketing as trust building and why this mattersWhy it's probably time to raise your ratesAnd much moreSHOW NOTES:Jason's website: WellnessRenegades.comGoogle Business Profile Review with JasonFollow Jason on Instagram: @WellnessRenegadesFollow Jason on FacebookConnect with Jason on LinkedInThe Wellness Renegade PodcastSupport the show
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, share the signature method she's been utilizing for nearly 25 years to build her own brands and that of dozens of clients and students. Her signature SWEEP Method utilizes Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies. You'll hear Lindsay talk about:Sharing Your StorySocial MediaHow to utilize your website effectively.Email marketing and why you must implement it.Events Marketing and how it builds connection.Partnerships: The #1 way to build your community.Publicity: Generating BUZZ beyond traditional media. Share your story and tag @lindsaypinchuk for the chance to win a 1:1 session with Lindsay. Grab her workbook to get started. CONNECT WITH LINDSAY @lindsaypinchukFollow @dearfoundher and submit your own story and tips to be shared through our content.Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay's latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.) Use code FoundHer for 50% off your first month with both HiveCast and Fireside. Hosted on Acast. See acast.com/privacy for more information.
Today's conversation with Katie Mercer, Director of Events & Marketing for the town of Woodstock gave us all the details for their WoodsTACO Street Festival happening on Saturday, September 10 from Noon til 5pm. The FREE event will feature live music by JunkFood as well as a beer & wine garden hosted by Woodstock Rotary. There will be games and lots of tacos to enjoy. The 300 lucky people who have already purchased their tasting ticket will sample tacos from all the contestants and choose their favorite for the People's Choice award. Professionals and amateurs are encouraged to compete in the contest for up to $750 in prize money. They will NOT compete against each other. To apply for the competition, click here to get the form. For more information about the event and to know when additional tasting tickets may be released, follow Woodstock Enhancement on Facebook and visit their website: https://www.townofwoodstockva.gov/
Connie Luc, VP of Events Marketing with City National Bank, joins Amanda Ma to discuss all things events and how you can track your event performance and KPI! Listen now on EventUp!
Today, we have the great pleasure of speaking with Jon Kazarian, the Founder, and CEO of Accelevents! In this episode, we talk about data, entrepreneurship, marketing, the role of events in marketing, and opportunities for the future of our industry. We hope you enjoy listening to our conversation with Jon Kazarian today! Bio: Jonathan Kazarian is the Founder & CEO of Accelevents, a leading virtual and hybrid event management platform recently recognized by Inc. 5000 as one of the top 200 fastest-growing private companies in America. As CEO, Jon focuses on leading the company's vision of helping event organizers and marketing professionals transform their events through innovative technology solutions. As an industry thought leader, Jon actively publishes insights on the events landscape and frequently speaks at industry events such as EventMB's Event Tech Innovation Summit, BizBash Live, and INBOUND. Jon also chairs the board for the Fall Formal fundraiser benefiting the Dana-Farber Cancer Institute. Outside of work, Jon has a passion for anything on-water — sailing, boating, scuba diving, and kiteboarding. Jonathan's journey Jonathan started hosting events while in college. After finding out that his seventeen-year-old cousin had been diagnosed with cancer, he decided to host an event at the Boston Aquarium to raise some money to help her. He needed to sell 185 tickets to break even, and he sold 840! Going into that event, Jonathan knew that to raise the most money he could from running an auction and a raffle, he needed to do it digitally. However, he struggled to find an affordable and easy-to-use technical solution. After realizing that there was nothing available to make life easier, he and his team decided to build their own. It worked well! They got great feedback and raised about $65,000. Launching a business They realized that they could offer their technology to other similar organizations, so they decided to launch a business around it. Initially, they focused on fundraising. Everything under one roof Later, they learned that the organizers wanted to have everything, including ticketing and payment processing, in one place. So they began to focus more on for-profit events like festivals, conferences, and trade shows. They kept on growing and doubling, year after year, but they were still small, and Jonathan was still working full-time at another job. 2020 Approaching 2020, Jonathan intended to go into the business full-time, but, unfortunately, the world shut down. They were a bootstrapped business, so when all the events got canceled, they ran out of money. Virtual events Jonathan's father invested $75,000 in the business. That allowed them to pivot and focus on virtual events. Things started to accelerate, and they closed out 2020 at 3.3-million dollars in revenue. That was ten times more than they had done in 2019! Conferences At that point, they began to focus solely on conferences. Their events ranged from hundreds of people to tens of thousands. Value They ensured that everyone, including the organizers, exhibitors, and sponsors, was getting value. As a result of them focusing on the other stakeholders as part of the experience, those stakeholders naturally approached Jonathan's company when it was time to host their events. User experience The mission of Accelevents is to make life easier for event organizers. Over the past year or so, they doubled down on their main product and focused mainly on the user experience. The various elements They provide all the technology needed for an organizer to host an online, hybrid, or in-person experience. They provide everything from badge printing to check-in to lead capture for exhibitors in the in-person world to the entire venue for the virtual experience. Fundraising They also have fundraising technology focused on auctions, raffles, fund-to-need, and text-to-give. A feedback loop They built a powerful feedback loop to help them understand the needs of their customers and ensure that they focus on the right developments. Marketing strategy It is vital to understand the customer when it comes to marketing. First-party data The reduction in third-party cookie tracking has led to first-party data becoming much more important. All first-party information does, however, is to tell you about singular actions taken by someone. With an event experience, a lot of information gets gathered about each attendee that can be used in your ads, in your targeting and building your audience, and in the way in which you communicate and personalize your messaging with your audience. Competition To build a brand and establish your presence, you need more than ads. You need to be there, build experiences, and bring opportunities for people to connect within the industry. Events- either digital or in person, are the best way to do that. Virtual events Events are expensive, so virtual events are a good way for people to ease their way into hosting in-person events. Hosting virtual events can help people to build their connections with speakers and sponsors. Then, when they are ready to host an in-person event, those people will already be part of their ecosystem. Data Even though there are many opportunities for how event data can get used after an event, there is still a gap in how the data gets used during the event to improve the experience. The people who got that right have been creating some very successful experiences! An opportunity to re-market to your attendees If your platform has real-time tracking in place, you can quickly adjust the experience, either in-person or virtually. For example, if you have a speaker who gets a lot of engagement, ask them to host a workshop later that day to re-engage your audience. Getting increased engagement at virtual events It is easy to get distracted in the world of virtual. If, as an organizer, you can come up with different ways to re-activate and re-engage your audience and bring them back to the platform, or you create campaigns to bring people back into the virtual experience, you will get increased engagement. That will also keep your sponsors and exhibitors happy and ensure that they get value out of the experience. Exhibitors Notice the exhibitors who have the most success generating leads throughout the experience. Identify what they are doing differently, and then go to the bottom-performing exhibitors and coach them. Trade Shows Big trade shows are hard to navigate as a virtual experience. If, for example, you have a software company with many different partners (integration partners, cold-marketing partners, re-sellers, etc.) who can do some type of digital activation in your event experience and drive people to engage and interact, you could be more successful. You also need to be there in video and on chat, and you need to have a platform that will tell you about the person to whom you are talking, and what they care about. Cross-referencing Take all the information you have gathered and make sure that it passes into your CRM or marketing automation system so that you can cross-reference it and figure out how to segment it and market it to the different audiences in the best way. Marketing operations Marketing operations people are becoming more involved in the procurement process, especially in the mid and enterprise segments. If you are an event planner in that area, set up a conversation with the marketing ops person to understand how that data will flow into their existing systems and how they intend to use it. Then you will be able to offer guidance in terms of other ways to use that information. You can also show them how you can make their lives easier and get better results. The metaverse Jonathan feels that the metaverse will create opportunities for events. It is unlikely to happen very soon, however. Ease of use Virtual events create a level of accessibility that tends to be unreached with in-person experiences. So, event organizers should avoid anything that could get in the way of that accessibility. Jonathan's quotes: “For somebody hosting their first large-scale event, there are so many stressors on you already. Technology doesn't need to be another one.” “By focusing on that other stakeholder that is part of the experience, they naturally turned to us when it was time to host their own events.” “As you approach the days leading up to an event, you are basically giving up another hour of sleep every day until you get to event day. So anything we can do to regain a couple of extra minutes for organizers goes a long way!” “What we are providing is pretty much the entirety of the technology needed for an organizer to host an event experience, be it online, hybrid, or in person.” “When buying a tech business, the second you take your foot off the gas, you fall behind.” “There has to be very a high degree of rigor and QA for the assurance associated with any sort of development.” Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Jonathan Kazarian On Accelevents website On LinkedIn On Twitter
Events have long been an important part of a well-rounded marketing strategy, especially in the B2B space. But as technology has evolved, and the global trend of remote working has emerged, B2B events have changed a great deal over the last few years. So with this change and the emergence of hybrid events, how should you tackle event attribution?In this week's podcast episode, Jon Kazarian shares valuable guidance on how to tackle event attribution to help you achieve your marketing and sales goals, and grow your business.We cover;Why events are still a great play for B2B companies looking to grow and win more businessWhat the problem has been with event attribution in the pastFor anyone about to run an event - what sort of data should they be collecting and why?How Jon recommends marketers focus on attributing leads and revenue to eventsThe biggest mistakes people make when trying to attribute revenue to eventsThe types of events that are seeing the most success right now Tools or tech that you'd recommend to event marketers to help with attribution?The skills and attributes Jon would look for if he was hiring for an events marketer in the B2B Tech spaceAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.
Anthony and Alex are joined by recent graduate of the San Diego State University Meeting and Event Management Master's Program, Alveeta T. Bower, CMP (Manager, Events Marketing for Panorama Education, Inc.). Listen in as they discuss their experience during the program and how it applies to her important work now.Submit questions on the form at www.bollotta.com/podcastFollow @BollottaEntertainment on Instagram
In episode 26 of the Summits Podcast, co-hosts Vince Todd, Jr. and Daniel Abdallah are joined by Marshall Morris. Facing stage 4 bile duct cancer since 2021, Marshall relies daily on his core values to live every day to its fullest. Tune in as Marshall shares his remarkable mentality and how he's giving back to other terminal cancer patients with his organization, Dying Defiantly. “My mission is to make sure I can be that light for somebody else until they can be their own light. Or maybe I'm that voice of reason when there doesn't seem to be a reason.” For more on Dying Defiantly, visit www.dyingdefiantly.com.
If you think you know what it means to work in tech and that you lack the right skill set, think again. This episode of the 2x Women in Tech Podcast features a woman whose path over 16 years with IBM Services exemplifies the way in which the industry – and the roles available within it – are constantly growing and changing. Just out of college, Christina Altomare could never have envisioned her current role as a Worldwide Events Marketing Strategist. For episode resources and more info, visit our 2x Women in Tech website!
In this episode, we're talking with Tim Berghoff, the former Senior Director of Event Marketing at Qualcomm about innovation in the live events industry. This conversation will make you more excited than ever to see what live events are going to look like as they start becoming the norm again. So hit the download button, screw your headphones on tight, and get ready to take notes.With over twenty-five years of experience in marketing and event management, Tim Berghoff has worked in various capacities including, but not limited to, integrated marketing campaigns, experiential design, and global sports marketing ventures. Projects include successful programs at seven different Olympic Games, two Super Bowls, a World Cup and most recently overseeing the Events Marketing team at Qualcomm.CREDITSHosted and Written by Jeremy DobrishProduced by Bethany PotterTheme Music by Mike ManciniLogo design by Shraddha MaharjanSpecial thanks to Dossie McCraw WHERE TO FIND USProscenium WebsiteLinkedInInstagramTwitterFacebook
Kommunikations-, Marketing- und Vertriebsevents sind für Unternehmen und deren Sichtbarkeit unverzichtbar; so unverzichtbar, dass sich dieser Bereich binnen Wochen seit dem Lockdown im März 2020 und unter großer Akzeptanz aller Beteiligten in die virtuelle Welt verlegt hat. Aus der Not heraus haben sich fantastische neue Entwicklungen und Erkenntnisse ergeben: es gibt kaum mehr technologische Grenzen und Hürden bei Unternehmen, Mitarbeitern und Kunden, digitale Events wahrzunehmen. Präsenzveranstaltungen, die langsam wieder Fahrt aufnehmen, werden zu neu geschätzten Leuchtturm-Events mit großer Strahlkraft. Zusätzlich werden sie digital begleitet, die Inhalte gestreamt, die Erreichbarkeit der Kunden und Partner erhöht. Das hybride Modell ist die neue Realität und eröffnet neue Chancen für das Unternehmertum.
#097 - In this week's episode of Subscription Box Basics, we are talking about event marketing for subscription boxes. Tune in as Julie shares what works for us in Sparkle Hustle Grow and see what might be a good fit for you and your subscription box business. You can have a lot of success when you market your subscription box at events. Links:Subscription Box Bootcamp IG: https://www.instagram.com/subscriptionboxbootcampSparkle Hustle Grow: https://www.sparklehustlegrow.com
Strategic business operations and technical visionary Joshua Shepherd, Joins us on today's lunch with Norm to discuss the effects of Covid on the Events industry. In today's show we talk about Virtual Events vs Webinars, and what Hybrid Events will look like in the future. Josh is a serial entrepreneur who has driven several startups and business expansions. With a tech-sector focus, he has completed innovative projects and supported marketing initiatives for big tech companies, and his focus includes strategic planning, business development, and world-class marketing events. This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit www.get.club Joshua Shepherd, Strategic business operations and technical visionary joins today's show to talk about the effects of Covid in the Events industry, and the changes with virtual summits and hybrid events. Josh has worked as a leader and industry specialist for over 20 years in IT innovation using his creative insight to merge inspiring technology solutions with real and tangible needs on a personal level. He has completed innovation projects and supported marketing initiatives for 3M, Microsoft, Desire2Learn, Facebook and many more. This episode is brought to you by Global Wired Advisors & .CLUB Domains
David Elichman is the vice president of global events at Information Security Media Group (ISMG), where he leads a global team that manages to create and curate events that attract thousands of cybersecurity professionals around the world In this episode of Cybersecurity Unplugged, Elichman discusses: Using relevant content and compelling speakers to drive engagement; The evolution of technology to keep pace with the rapid increase in virtual and hybrid events; Calculating costs when managing the production of complex hybrid events; The significance of building brand trust with your sponsors, audience and speakers.
2020 was the year of virtual events. 2021 is a bit more complicated. How does what we know now about tech and safety standards inform event planning in a world that's going back in-person? This week, Melissa talks with Janet Holliday, the President and CEO of The CE Group, about event planning in a pandemic world. About Janet: Janet Holliday embodies a rare combination of strategic vision, tremendous leadership skills, and the “can-do” attitude that it takes to plan, position, promote and produce some of the most successful large-scale marketing events in the country and around the world. Janet's name has become synonymous with excellence when it comes to executing the highest level of strategic marketing events as part of comprehensive marketing programs for companies and organizations of all sizes. Her entrepreneurial spirit has launched the CE Group, Inc. into many areas of experience-based marketing, including its six core services: Event and Production Management, National Sports and Events Marketing, Destination Management, Venue Management, and Integrated Communication. Visit the CE Group's websiteFollow the CE Group on Instagram: @thecegroup Follow the CE Group on FacebookFollow the CE Group on Twitter: @thecegroup Connect with the CE Group on Linked In Connect with Janet on Linked InEmail Janet: janet@cegroupinc.net Topics covered: - The evolution of event planning - The future of virtual events - Navigating a time of recovery and discovery - How to decrease anxiety and increase joy - Protecting clients from liability concerns Actions to take: - Have a strong contingency plan - Create clear guidelines - Add some meaning to your routine - Talk about the worst case scenarios - Lead with responsibility Resources mentioned: - PRSA- To-Go For Good- United Way - MVW Communications- PR Pro Gear
Today on The Chamber Buzz w/Bobbi we will learn more about Kim Lindquist, Events & Marketing Director of the Exeter Area Chamber of Commerce, located at 120 Water Street in Exeter, NH. The Exeter Area Chamber of Commerce is a business organization supporting businesses and communities in the 10 areas they serve, Brentwood, East Kingston, Epping, Exeter, Kingston, Newfields, Newmarket, Raymond and Stratham, NH. Today, you will have a unique look into her life and learn how she got her start, what brought her to the Exeter Area and how she'd like to be remembered.
Of all of the business sectors floored by the COVID-19 pandemic, then surely the events sector has to be one the hardest hit. From corporate hospitality to car rallies, children's parades to sporting tournaments - for nearly two years the license to gather together in big crowds has been mothballed. We record this as the Tennis at Wimbledon and the Euros at Wembley gradually climbed to full capacity crowds, but the Olympic athletes in Tokyo are literally surrounded by tens of thousands of empty seats. Test events in Liverpool and London have required revelers to declare their vaccine or lateral flow test status before they can enter, something being teased as a mandated fixture in nightclubs from September for the foreseeable. For however long, we're in a two-tiered society with many anxious to get back in huddles and others anxious at the very thought of queuing for the toilets again. What is clear is the solidarity and community within the events sector, which has come to the fore - with venues bathed in red, with giant projected letters #WeMakeEvents and #LightItInRed as a way to share the pain. In this episode of The Possibility Club After Corona? series, we're looking at the events sector with a magnifying glass. Our special contributors, who were all asked the same questions, are: Janice Moth, founder of The Glamour Club a regular 1940s-style tea dance which acts as a lifeline for older people and people with dementia to socialize and be treated like royalty Hollie White, amongst many other talents, helps to manage farmland in the Somerset countryside including an exclusive wedding venue that would usually be booked up right through the summer months Dan Flanagan is the founder of Tot Rockin' Beats and Dad La Soul - a programme of daylight family raves and structured playdates for dads who find it a challenge to make new friends in later life and Rifa Thorpe-Tracey is a well known-figure in the digital sector as a coach and events manager and advocate of women in tech; organiser of She Says Brighton and the Spring Forward Festival, Rifa is also currently Head of Events & Marketing at Wired Sussex. Each of these guests are speaking in a personal capacity, and from the heart, from different stages in the pandemic - from right back at the start when lockdown were a novelty, to more recently in Spring 2021 with the UK cautiously opening up. —- Useful links: http://splottsmoor.blogspot.com/ https://www.dadlasoul.com/ https://www.wespringforward.com/ https://rifa.co.uk/ https://www.theglamourclub.co.uk/ --- If you've not yet signed up to Richard's free weekly love letter to society, Finding Chances, then you can for free at www.findingchances.substack.com. He writes about the people he meet, the lessons he's learning and the extraordinary organisations powering change in business, culture and education. You're also very welcome to join The Possibility Club network - it's a safe space to think aloud, where thinkers, do-ers and curious folk test ideas and discuss topics of interest and importance. You'll enjoy it, I promise. Join for free at www.thepossibilityclub.org
A big part of hosting a successful live event is to promote it right. Your audience needs to plan their attendance first in order to enroll, so it's important to work on the marketing side of things in advance. On the other hand, it's not ideal to keep talking about the thing for four months straight. In this episode, Jill explains how to divide this period into 3 phases, using bonuses, attracting hard buyers, and offering discounts. “It's better and easier for people if they feel that they are going to lose an opportunity. So when you're taking away a discount, that will get them to take action.” – Jill Coleman Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with us! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Minter Dialogue Episode #400Ian O'Connell is a British businessman, inventor, technology visionary and Pepper’s Ghost expert. He is the co-founder of Musion IP Limited, Musion Events Limited and Musion 3D Limited. Ian is widely recognized as a pioneer of holographic image capture and display technology. In this conversation, we discuss the founder story, how he became attached to the hologram, his entrepreneurial odyssey, the state of the art of holographic technology today, use cases and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
Brittany Caldwell joins us on the podcast to chat about her role as Head of Community & Events Marketing at Webflow. She has over 13 years of experience building communities and has previously worked for companies like GitHub and Atlassian. On today's episode, we cover her top strategies to kickstart a community with little to no budget, why she chooses to look at community like a product, and how she grew her user community over 114% in less than a year.
Tricia Fox has has two businesses, which include the one she has just opened this week, Mhor Coffee. The podcast focuses on how she's had to pivot from an events and marketing business - the most successful in the Perth area to creating a business from scratch in a totally different sector. She distributes coffee online and opened the first Cafe this week! To learn more about Tricia Fox, please visit: Website(s): www.mhor.coffee and www.cunninglygood.com Facebook: @MhorCoffee LinkedIn: Mhor Coffee
Zacca and Matt discuss a couple sessions they each hit through the week. Zacca dabbles in his favourite, the progression run around the tan, along with enjoying getting out with Frankie for his 12 / 8 / 4min efforts session. Matt rolls out his 29km long run from Devilbend to Dromana and hits a 6 x 1km reps with a couple of Peninsula's finest. Big week around the tracks recapping some exciting performances from Run2PB Athletes. Steph and Llewellyn catch up for a chat about the 100k 'no idea' solo mission and discuss plans for 2021. Zacca catches up with Richard Welsh from Epic Events and Marketing, to discuss some exciting upcoming events. Show Links: Australian Mass Participation Sporting Events Alliance https://www.ampsea.com.au/ - https://www.facebook.com/ampsea.au/ Epic Events and Marketing https://epicem.com.au/ https://www.facebook.com/EpicEventsAndMarketing https://www.instagram.com/epiceventsmarketing/?hl=en Partners Yarraville Running Company, shop online @ https://www.therunningcompany.com.au/yarraville/ https://www.instagram.com/therunningcompany_yarraville/?hl=en Run2PB Links Socials Run2PB YouTube: https://www.youtube.com/channel/UCJxkh-FgU2Wsork-18PfSUA Find us here at: https://www.run2pb.co/better-with-running-podcast Review on us: https://podcasts.apple.com/us/podcast/better-with-running/id1506419354
I'm a HUGE fan of events. I love attending them, I love organising them and most of all, I LOVE how they can bring together businesses and their customers to experience a really rich and engaging interaction. Events will feature in most of my marketing plans for clients. Whether they be information seminars, industry conferences, networking sessions or annual VIP days where a business takes a bunch of their best clients for an afternoon at the local races, events can be a really powerful way to create engagement and build relationships. But due to social distance and travel restriction, the events we once knew and loved have transitioned from offline and in-person to online. This creates tremendous opportunity as it opens up the attendance of events to people based anywhere in the world. It also presents a few challenges – like how do you create the same level of energy and engagement with an online event? In this episode, we speak with the CEO of Icon Corporate Events; Eyob Yesus. Eyob has been so busy this year working out how to transition his business from providing offline events to virtual events. Eyob has a career spanning more than 15 years in the events industry. He and his team at Icon Corporate events provide corporate event management services for businesses that want to deliver powerful, meaningful and engaging experiences to connect with people. In this chat, Eyob shares what events look like right now and how they will likely progress into the future. He shares how we can ensure that we are still leveraging events to achieve our marketing goals, even if we are executing these events online. Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019. See omnystudio.com/listener for privacy information.
Brittany Caldwell joins us on the podcast to chat about her role as Head of Community & Events Marketing at Webflow. She has over 13 years of experience building communities and has previously worked for companies like GitHub and Atlassian. On today's episode, we cover her top strategies to kickstart a community with little to no budget, why she chooses to look at community like a product, and how she grew her user community over 114% in less than a year.
As the world moves towards a new normal amidst COVID-19, marketers are also shifting their focus to adapt. We are seeing the pivot to digital platforms as marketers shift their budgets from physical to virtual events. This can be daunting for some marketers to venture into unchartered territories. At the same time, it does presents a new set of opportunities for marketers to innovate and be more creative. Neo Matsau, a “polymath who believes in the power of innovation for growth", talks to us about the recent shifts in event marketing in SA, how is technology shaping and influencing these shifts and opportunities for marketers to build 360 experiences. Neo's contact details: neo@bamboo.johannesburg Webpage · Instagram Page
As the world moves towards a new normal amidst COVID-19, marketers are also shifting their focus to adapt. We are seeing the pivot to digital platforms as marketers shift their budgets from physical to virtual events. This can be daunting for some marketers to venture into unchartered territories. At the same time, it does presents a new set of opportunities for marketers to innovate and be more creative. Neo Matsau, a “polymath who believes in the power of innovation for growth", talks to us about the recent shifts in event marketing in SA, how is technology shaping and influencing these shifts and opportunities for marketers to build 360 experiences. Neo's contact details: neo@bamboo.johannesburg
Uncle Change ist seit 13 Jahren in der Eventbranche als Veranstalter und DJ tätig. Seine Partyreihe "We Love Blackmusic" ist sowohl deutschlandweit als auch international bekannt und hatte bereits eine Residency auf Ibiza. Mit seiner Marketing-Agentur "Next Choice" betreut er Clubs und macht Bookings. Doch wir möchten nicht zu viel verraten....gönnt euch die neue Folge ALL IN mit Uncle Change! ► Mehr über Uncle Change: Instagram: https://www.instagram.com/weloveblackmusic.international/ Facebook: https://www.facebook.com/weloveblackmusicibiza/ ► Check LE SKIM, das zweite Teammitglied bei "ALL IN": Facebook: https://www.facebook.com/therealSKIM/ Instagram: https://www.instagram.com/le_skim/ Youtube: http://bit.ly/LeSkim_Youtube ► Hier könnt ihr mehr über mich erfahren: ...Meinen Kanal abonnieren: http://bit.ly/2sDvIXj ...Meine Reise als DJ & Entrepreneur: http://bit.ly/2zh3mW0 ...SOCIAL MEDIA: http://bit.ly/UrbanOLinktree ► Checkt auch meine DJ-Interviews, u.a.: ...mit DJ STYLEWARZ: http://bit.ly/ALLIN124_Stylewarz ...mit DJ RAFIK: http://bit.ly/ALLIN122_Rafik …mit PRO ZEIKO: http://bit.ly/ALLIN96 …mit DER VEIB: http://bit.ly/ALLIN95 …mit DJ YOSCAR: http://bit.ly/ALLIN93 …mit DJ MR. TONE: http://bit.ly/ALLIN86 …mit DJ TOXXIC: http://bit.ly/ALLIN90
We were joined by UAlbany alumna, Erin Casey Pellegrino, who is the Vice President of Communications, Events & Marketing at the Ross Initiative in Sports for Equality (RISE). She discusses her work at RISE, which is a nonprofit that educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations. About our guest: As Vice President of Communications, Events & Marketing, Erin Casey Pellegrino draws upon her nearly 20 years of experience in the sports and entertainment industries to bring RISE's mission to life through community outreach and storytelling opportunities.An innovative leader with a global mindset, Erin has worked hundreds of live events, including 16 Super Bowls. Before joining RISE, she was the Director of Marketing & Communications at Sesame Street, where she provided strategic brand direction and creative oversight for their broadcast, digital and print campaigns. Prior to that, she spent 12 years with the NFL and New York Giants in their Communications, International and Events departments. Erin graduated from the University at Albany, where she was the Special Teams coach for the men's football team. She is a proud member of UA's Purple Family. An explorer at heart, she has visited more than 45 countries – including treks up Mt. Kilimanjaro and Machu Picchu. Erin resides in Manhattan with her husband, Matt.
The Campaign team reflects on major coronavirus stories affecting the advertising industry. We also take a closer look at how the crisis is impacting experiential marketing. Omar Oakes is joined by Campaign's Yasmin Arrigo, Fayola Douglas and Jeremy Lee. This episode was recorded by Ben Londesbrough and edited by Martha Llewellyn. Running order: 4.00: Reaction to UK in lockdown, ad industry business still on the move, and the impact of the crisis on social media (04.00) 15.00: What now for experiential marketing and what will the sector look like post-crisis? (15.00) 21.00: Looking forward to Cannes Lions in October (21.00) 24.00: How are experiential agencies adapting? (24.00) 29.50: Ads of the week (29.50) Get in touch with us Email Omar with questions or ideas for making the podcast better: omar.oakes@haymarket.com (mailto:omar.oakes@haymarket.com) Follow us on Twitter: @CampaignMag (https://twitter.com/campaignmag) Follow us on Instagram: Campaign Magazine (https://www.instagram.com/campaignmagazine) Join our LinkedIn group (https://www.linkedin.com/groups/3614115/) Read advertising industry news, features, and the latest ads on campaignlive.co.uk (https://www.campaignlive.co.uk/) .
Sherrie Sokolowski is the owner of SLS Event Planning where she consults and plans events for those in the conference and live event business. In this episode, Sherrie answers questions from host Tim Winders about the event and conference industry and lessons learned from being around successful business owners and entrepreneurs in her former role with Glazer-Kennedy Insider’s Circle. She also shares her spiritual journey and how her faith guided her during challenging times. Show Notes: Learn more about our guest: https://slseventplanning.com/ Connect with Sherrie at sherrie@slseventplanning.com or text at 410-294-5404. Do you like the show? Please subscribe, rate, review, and share! Connect with the SeekGoCreate Network: SeekGoCreate.com SeekGoCreate Facebook SeekGoCreate Instagram SeekGoCreate LinkedIn SeekGoCreate Twitter The SeekGoCreate Podcast is a team effort: JK Winders - Creative Director, Producer Dulce Irving - Operations Director Hunter Irving - Web Design, Online Presence Tim Winders - Host, Content Creation --- Send in a voice message: https://anchor.fm/seekgocreate/message
Emily, also lovingly referred to as "20 questions" has always loved figuring out people's stories. Born in Florida she moved to Connecticut at the ripe age of 12. As a sexy middle schooler, she became famous for being Frida Khalo's doppelganger, and after being asked what Latin American country she yielded from she decided to study Spanish and Communications (girl needed to communicate!) at a small Liberal Arts school in Ohio. Upon graduating from Denison University, she moved to Buenos Aires to master her Spanish and worked in various industries (ask her about Malbec). Following her return to New York City, she landed in the Fashion world specializing in Events & Marketing working at Ralph Lauren, Club Monaco, Tory Burch and INTERMIX. In 2017, she took the leap and left her beloved NYC for SF to be with her guy (now husband). When she’s not connecting others or coaching solopreneurs, you can find her exploring new restaurants, drinking bold bottles of wine, taking early morning workout classes, planning her next trip or playing the name game. Follow her adventures at @emilyamerrell. In This Episode We Talk About: How she started Six Degrees Society based on her own experiences planning events and networking. How she took Six Degrees Society from side hustle to a full-time career. Her tips on how to make a life change. What makes Six Degrees Society, not your average networking event. Show Notes: Six Degrees Society Website Six Degrees Society Instagram Emily Merrell Instagram Connect with Awaken and Align: If you enjoyed the podcast, please share it. Subscribe, rate and review the show wherever you get your podcasts. Your rating and review help more people discover it! Follow on Instagram @awakenandalign and let me know your favorite guests, lessons or any show requests.
Kelsey and I go way back. She has worked her way up into the industry and is now the EMEA Events Marketing Manager for Twitch. In our chat we discuss how she got into the industry through video games journalism and how her transferable skills have helped get her to her current role. I really hope you enjoy Kelsey's story!
Companies spend hundreds of thousands or sometimes millions on exhibiting at events, trade shows and mega-exhibitions. They pay huge exhibition fees, then vast amounts of money for the building of a stand; then flying in, housing, feeding and watering senior employees to speak to passers by at the stand. However, only a small percentage of these exhibitors realise their potential, as they don't use simple marketing techniques to amplify their message and make the most of their investment. As event season heats up, Ian Hainey and Christina Bostock from iHC give a few examples of simple measures exhibiting companies can put in place to ensure their time and money at such events and exhibition are well spent, using PR, social media and content marketing.Promoting Your Business Lab is loosely based on Amazon bestseller, Promoting Your Business 2019 available on kindle and paperback.
Emily Merrell, Founder & CEO Emily, also lovingly referred to as “20 questions” has always loved figuring out people’s stories. Upon graduating from Denison University , she moved to Buenos Aires to master her Spanish and worked in various industries (ask her about Malbec). Following her return to New York City, she landed in the Fashion world specializing in Events & Marketing working at Ralph Lauren, Club Monaco, Tory Burch and INTERMIX. In 2014 she dreamt up Six Degrees Society and in 2016 she made her dream a full-time business. She created Six Degrees Society (www.sixdegreessociety.com) a women's networking organization that focuses on taking the guesswork out of networking for women professionals through monthly programming in NYC, Chicago, LA, New Orleans, San Francisco, Miami, Atlanta, DC, Boston and Philly. At each event she handpicks every connection that the attendee meets during the 2 hour event. The programming varies from speed networking (4 matches) to workshops workshops such as wine tastings, career panels, SEO and branding presentations. In her free time, you can find her exploring new restaurants, drinking bold bottles of wine, taking early morning workout classes, planning her next trip or playing the name game. In this episode, you’ll learn about why asking questions are so important, how you can speed date for business, why networking is imperative to grow your business and why everyone should see a therapist! Links: Website | Instagram | Business Instagram | Facebook For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero ! Want a chance to win a $50 LuluLemon Gift Card? Click Here to leave a review on Apple Podcasts Take a screenshot of your review! Email your screenshot to rebecca@rebeccacafiero.com Let’s connect on social media! Instagram | Facebook | LinkedIn
Emily Merrell, Founder & CEO Emily, also lovingly referred to as “20 questions” has always loved figuring out people’s stories. Upon graduating from Denison University , she moved to Buenos Aires to master her Spanish and worked in various industries (ask her about Malbec). Following her return to New York City, she landed in the Fashion world specializing in Events & Marketing working at Ralph Lauren, Club Monaco, Tory Burch and INTERMIX. In 2014 she dreamt up Six Degrees Society and in 2016 she made her dream a full-time business. She created Six Degrees Society (www.sixdegreessociety.com) a women's networking organization that focuses on taking the guesswork out of networking for women professionals through monthly programming in NYC, Chicago, LA, New Orleans, San Francisco, Miami, Atlanta, DC, Boston and Philly. At each event she handpicks every connection that the attendee meets during the 2 hour event. The programming varies from speed networking (4 matches) to workshops workshops such as wine tastings, career panels, SEO and branding presentations. In her free time, you can find her exploring new restaurants, drinking bold bottles of wine, taking early morning workout classes, planning her next trip or playing the name game. In this episode, you’ll learn about why asking questions are so important, how you can speed date for business, why networking is imperative to grow your business and why everyone should see a therapist! Links: Website | Instagram | Business Instagram | Facebook For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero ! Want a chance to win a $50 LuluLemon Gift Card? Click Here to leave a review on Apple Podcasts Take a screenshot of your review! Email your screenshot to rebecca@rebeccacafiero.com Let’s connect on social media! Instagram | Facebook | LinkedIn
This week’s wonderful guest is Event, Marketing & Comms Consultant and founder of Flex Events, Emily Philp. Emily shares her creative journey to discovering event management and her own surprise that she founded her own business. She discusses the importance of resilience and having a sense of humour; both when running an event but also in managing her company, 'because things will go wrong.' She also stresses the importance of having networks, meeting people and connecting and gives her top tip for getting around the awkwardness that networking events sometimes exude, 'see it as going out to meet friends'. She talks about the value of taking risks outside your comfort zone in your career and that by breaking down a focused leap into smaller parts boosts your confidence (and is also a thrill) when you achieve it. It is evident in how Emily describes her career that she loves running events. Having witnessed her calm, creative expertise up close at Creative Equals' Rise event in May, I can definitely testify she is truly passionate and talented in what she does and how she does it. You can find more information about Flex Events here: https://www.weareflexevents.com/
This week the Ritz brothers talk about a dream come true for KC, the NFL Draft in 2023! They sit down with the event planners for the biggest beer and music festival in KC, Boulevardia. Chris and Keli from O'Neill Events talk about the history of Boulevardia and what goes into planning an event of that size. The Brittany Lynne post of the week makes a return as Kevin reads another classic Brittany post to help whip him into shape. A new restaurant group from Cali is taking over the building in Waldo which used to be occupied by Tanners, RIP. Will it succeed? Music is from Stefan Shaulinsk and Hooksounds Podcast is hosted by anchor,fm
In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valuable to the sponsors and participants. There are lots of ways to transform your events, and we explore them all on this show. Our guests are talented event designers and we’re excited to share their knowledge with you. Our guests… Tahira Endean - @tahiracreates / Vancouver, BCDesigning people-centric, purpose driven events. Head of Events at SITE global (Society for Incentive Travel Excellence). Tahira’s book, Intentional Event Design, Our Professional Opportunity, was written from two decades of experience producing events and designing environments where trust is nurtured, driving growth for participants and organizations. She is an Instructor, Certified Event Designer, and Digital Event Strategist. http://intentionaleventdesign.ca Emma Parston - @EmmaCParston / Vancouver, BCA leader in creating innovative, activating and ground-breaking events and platforms, Emma is renowned in the industry for collaborating with clients to turn their brand messaging into an authentic story-telling opportunity using a 360 ° immersive experience. She is a sought-out design and logistics expert with an unrivaled ability to bring ideas to life. Emma has had the opportunity to be in lead positions with organizations including TED, the Dhali Lama’s Canadian tour, and the United Nations. She is currently a partner at ConnectSeven and oversees all event activations, design and programming. http://www.connectsevengroup.com/ For more on mindfulness and events, listen to this podcast where our co-host, Elizabeth Glau, was a guest. Enjoy learning from these experts as much as we did, as we deep-dive into the important topic of transforming events. We are “Making a Marketer”... in all ways. Check Ep.30 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
On this Episode:Emily Merrell, Founder of Six Degrees Society joins Baily to talk about: How to make networking more enjoyable and less painful The best ways to nurture the existing relationships with the people in your network What NOT to do when reaching out to a connection to ask for a warm intro Show Notes:Follow Emily on Instagram at @EmilyAMerrell Follow Six Degrees Society on Instagram at @Six_Degrees_Society Emily’s favorite collaboration tools: Calendly & LinkedIn Join the Collaboration Coalition Facebook Group Submit a question for the Collaboration Q&A segment at the end of the show About Emily:Emily, also lovingly referred to as "20 questions" has always loved figuring out people's stories. Born in Florida she moved to Connecticut at the ripe age of 12. As a sexy middle schooler, she became famous for being Frida Khalo's doppelgänger, and after being asked what Latin American country she yielded from she decided to study Spanish and Communications (girl needed to communicate!) at a small Liberal Arts school in Ohio. Upon graduating from Denison University, she moved to Buenos Aires to master her Spanish and worked in various industries (ask her about Malbec). Following her return to New York City, she landed in the Fashion world specializing in Events & Marketing working at Ralph Lauren, Club Monaco, Tory Burch, and INTERMIX. In 2017 she took the leap and left her beloved NYC for SF to be with her guy (now fiance) In her free time, you can find her exploring new restaurants, drinking bold bottles of wine, taking early morning workout classes, planning her next trip or playing the name game. Follow her adventures at @emilyamerrell.
Subscribe on Itunes News Digest The News Digest is a roundup of the latest talking points in the events industry designed to keep you up to date and get you involved in the discussion. Leading the debate, we have: Charlotte Gentry formerly Wilson, Founder and CEO of Pure Events Samme Allen, Founder of Sequoia Venue Solutions Edward Poland, Co-Founder of Hire Space London is no Longer One of the Top 10 Most Expensive Cities for Business Travel A good thing? BBC Investigation Uncovers Ease of Buying and Selling 5 Star Online Reviews? Can online reviews ever recover credibility? Possible Plastic Straw Ban to Come Next Year Sustainability in events still too costly or now cost effective? EasyFood - the EasyJet Enters the Take-Away Market Will we see the travel company move further into hospitality and events as well? Let us know your thoughts and join the discussion on Twitter with the hashtag #EventLAB. Interview with Richard Waddington, Chairman of the Events Marketing Association In this Episode we sat down with Richard Waddington, to talk about the EMA, the role of associations in the industry and what in-house corporate events marketers need to be thinking about in 2018. Mentioned in the Episode The EMA Panel Discussion: What do Clients Look for in a Venue? The Crystal Follow EventLAB For the latest EventLAB news and information on upcoming live events check out eventlab.online. You can follow us on Twitter and Instagram. If you have a question or topic you'd like us to discuss, you're opening a new venue or you're an events professional interested in appearing on the show, you can get in touch with us via email: Eventlab@hirespace.com
Welcome to episode number 13 of the Dreams for Breakfast podcast! Today I’m super excited to introduce you to Emily Merrell, founder of Six Degrees Society. Emily, also lovingly referred to as "20 questions" has always loved figuring out people's stories. Upon graduating from Denison University, she moved to Buenos Aires to master her Spanish and worked in various industries (ask her about Malbec). Following her return to New York City, she landed in the Fashion world specializing in Events & Marketing working at Ralph Lauren, Club Monaco, Tory Burch and INTERMIX. In 2014 she dreamt up Six Degrees Society and in 2016 she made her dream a full-time business. Emily is the master of creating events full of style and substance where she skillfully connects people together…so they can learn new things and of course have fun - all while completely removing ALL of the negative connotations we’d traditionally associate with networking. And in today’s episode we’re talking about the simple strategies for how we can approach networking in a totally non-icky, non-sleazy and completely authentic and meaningful way. As an introvert, I’m rarely enthusiastic about networking, which was one of the reasons I was attracted to Emily’s style of event…. After attending my first one, I felt equally and energized and excited about the connections I made! ...And on that note, I’m thrilled to share that I’ll be speaking at the upcoming San Francisco event on 28th February. I’ll be talking on the topic of Work and Worth where we’ll be exploring how playing to our strengths can help us make better, more informed decisions, create alignment with our biggest desires… If you’re in San Francisco, I would LOVE to see you there!
We share 3 keys to your brand success that is important! We finally got a chance to share things that not only will help you but help grow your brand or business! We talk about currents events in the world! One thing you don't want to miss! These tips will grow you brand to the next level!
We share 3 keys to your brand success that is important! We finally got a chance to share things that not only will help you but help grow your brand or business! We talk about currents events in the world! One thing you don't want to miss! These tips will grow you brand to the next level!
VISITA IL SITO > http://www.youmediaweb.comStrategia Digitale è il Podcast in italiano con News, Idee e Consigli su Web Marketing ed Editoria Digitale.Argomenti: posizionamento sui motori di ricerca, email marketing, social media marketing, viral marketing, video marketing, Google, Google AdWords, Google AdSense, Google Analytics, SEO, Search Engine Optimization, SEM, Search Engine Marketing, Facebook, Twitter, Pinterest, Linkedin, Instagram, Google+.© 2015 YouMediaWeb - Mixed by Radiospeaker.it
VISITA IL SITO > http://www.youmediaweb.comStrategia Digitale è il Podcast in italiano con News, Idee e Consigli su Web Marketing ed Editoria Digitale.Argomenti: posizionamento sui motori di ricerca, email marketing, social media marketing, viral marketing, video marketing, Google, Google AdWords, Google AdSense, Google Analytics, SEO, Search Engine Optimization, SEM, Search Engine Marketing, Facebook, Twitter, Pinterest, Linkedin, Instagram, Google+.© 2015 YouMediaWeb - Mixed by Radiospeaker.it
Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup -Pre-show marketing -Incentives and discounts in the booth -Employees working the booth -Post show follow-up -Measuring resultsMcLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative.In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events.Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens.For more information, visit MAC Events at www.macevents.com or email McLaughlin at kevin@macevents.com.
Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup -Pre-show marketing -Incentives and discounts in the booth -Employees working the booth -Post show follow-up -Measuring resultsMcLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative.In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events.Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens.For more information, visit MAC Events at www.macevents.com or email McLaughlin at kevin@macevents.com.
Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup -Pre-show marketing -Incentives and discounts in the booth -Employees working the booth -Post show follow-up -Measuring results McLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative. In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events. Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens. For more information, visit MAC Events at www.macevents.com or email McLaughlin at kevin@macevents.com.
Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup -Pre-show marketing -Incentives and discounts in the booth -Employees working the booth -Post show follow-up -Measuring results McLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative. In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events. Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens. For more information, visit MAC Events at www.macevents.com or email McLaughlin at kevin@macevents.com.
This week we welcome Jeff Cross to IAQ Radio for a discussion of current events in cleaning and restoration plus some marketing tips from one of the best known marketing pros in the industry. Jeff is the Senior Editor of Cleanfax magazine and also has over 20 years of hands on experience in the carpet and furniture cleaning industry. His "Totally Booked University" marketing workshop is one of the most popular seminars in the industry and the marketing tips he teaches are applicable to any industry. Join us to hear Jeff discuss marketing, his views on how the economy is affecting the industry, if green cleaning is catching on, the CRI program, trade associations in today's era of instant electronic communications and much more. LEARN MORE on IAQ Radio with Jeff Cross, Radio Joe, The Z-man and Dr. Dietrich Weyle.
This week we welcome Jeff Cross to IAQ Radio for a discussion of current events in cleaning and restoration plus some marketing tips from one of the best known marketing pros in the industry. Jeff is the Senior Editor of Cleanfax magazine and also has over 20 years of hands on experience in the carpet and furniture cleaning industry. His "Totally Booked University" marketing workshop is one of the most popular seminars in the industry and the marketing tips he teaches are applicable to any industry. Join us to hear Jeff discuss marketing, his views on how the economy is affecting the industry, if green cleaning is catching on, the CRI program, trade associations in today's era of instant electronic communications and much more. LEARN MORE on IAQ Radio with Jeff Cross, Radio Joe, The Z-man and Dr. Dietrich Weyle.
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