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Employers are now realising that the surest route to driving engagement is to invest in their employees, with a growing awareness from the C-suite that investment in workplace wellness can be the key to turning disengaged, disinterested employees into productive, focused brand champions committed to their organisation. LAMBERT seeks out and embraces what drives a business, and aligns employee health with bottom-line performance. Imagine being in a different country, unable to speak the local language - yet you feel pressurised to deliver a programme that you have been employed to do. You are alone, you feel vulnerable, but you must get results - otherwise you will be returning home on the next flight home having failed. How do you even start to engage?We believe in the need to continually articulate, promote, and refine the value proposition(s) for worksite health that are applicable to specific organisation’s and their unique business needs. Given the alarming chronic disease trends throughout the world LAMBERT has set out to investigate and learn from organisation’s that have successfully developed and implemented global strategies for health promotion and optimum wellness. Beyond our specialisation in corporate wellness, we continuously demonstrate an unwavering passion and belief in the role that wellbeing plays in modern society. We have an innate ability to spark large-scale change within organisations; becoming a catalyst for companies and individuals to understand their symbiotic relationship between each other and the environment in which they live and work. Focusing on Value On Investment (VOI), more so than ROI On a global level, employers now understand the need to offer wellness programmes with their employees in mind, but LAMBERT does not deploy wellness programmes as a cost control tactic for fear of missing the much greater potential benefit of improving organisational performance. We approach health promotion differently, and as such educate employers on how to be truly dedicated to creating a healthy, high-performing workforce rather than just being bent on cost control. Our global methodology focuses on reducing employee absence and presenteeism, boosting workforce morale and engagement, and in certain workplaces improving workplace safety. At LAMBERT we created an employee health management initiative that was effective and easy to manage, an initiative that marked a transition towards a more strategic and comprehensive wellness programme. Our health management initiative is designed to help employees and their families become aware of their health status, by providing tools to maintain and improve their health, and educate them on how to be engaged consumers of health care.

Healthcare innovations play within a multi-sided market which adds a layer of complexity and difficulty a lot of other industries don’t have. What are some of the unique features of healthcare that innovators have to navigate? How do entrepreneurs balance between enthusiastic optimism and the realism of how the market works? What strategies can you use to beat the odds and maximize your ROI? On this episode, I’m joined by the founder and CEO Health Innovation Partners, Paulo Machado who shares on his multiple level experience with commercialization and how to decrease the 95% failure rate of healthcare innovation.   3 Things We Learned Healthcare innovators often have tunnel vision on their creation which is a mistake It’s so important to have the ability to pivot The difference between decision making in consumer and healthcare products A successful healthcare innovation has to work within the massive healthcare system that exists. Innovators tend to oversimplify the problems and facets of healthcare, and come up with specific point solutions as a result. But if you neglect the larger ecosystem, your innovation won’t be good enough, even if it’s really amazing. Remember, healthcare products aren’t a normal good and you don’t just sell to one consumer. You sell to multiple stakeholders, who aren’t always aligned in their goals. Always design your innovation with the whole system in mind.

Before you invest in another business coaching course stop and listen to this episode of My Biz Bestie. If you are anything like Maelisa and Amber you have invested a ton of money in masterminds, courses, programs, and anything else you can think of to help your business grow. But how can you tell if you’re getting a good ROI? On this episode, the biz besties help you analyze whether or not you should buy that next business course (or join that mastermind, etc) or whether the one you are currently in is actually doing you any good. Love the show? Subscribe, rate, review, and share! Here’s How » Join The My Biz Bestie Community today: My Biz Bestie Facebook My Biz Bestie Instagram

People are getting bombarded with millions of marketing messages every day. How do you make sure your marketing is reaching your target market, and actually getting noticed by them? What are the marketing tactics local business owners can use to increase their ROI? On this episode, Tom Cafarella joins us to discuss how he became a lead generation master and his top strategies. Have your audience defined from day one or you’ll be throwing money out of the window. - Tom Cafarella Takeaways Mailing allows you to specifically target the exact person you’re sending to. Know how to communicate to different needs: someone who is behind on their mortgage has different problems from a person with a lot of equity in their property. The biggest mistake people make is inconsistent marketing.  At the start of the show, Tom shared how he got started and how he came up during the crash. Next, we talked about marketing tactics for the local business owner, and why you have to try different methods and test out what’s working. We discussed how to stand out in a world full of marketing messages, and towards the end of the show, we talked about the power of Facebook groups. Tom also spoke about; Why you need build an avatar of who you’re selling to Why Facebook is so great for marketing His top lead generation strategies Why you should never drop your marketing budget The biggest mistake people make with marketing is dropping it and picking it up at will. They focus on marketing till they get the work, and when they finish the work they have to start marketing again. To avoid this, never drop your marketing budget and take it further by squeezing more from the budget. Find your target market, define who it is specifically, and speak to them specifically. Guest Bio Tom is the Owner/Broker of Cameron Real Estate Group. He also an Investor, trainer, residential team leader and seller lead gen expert. "Cameron Real Estate Group was founded in 2004, and began working with homeowners facing mortgage related issues in 2007 when the Boston real estate market began it''s decline. Since 2007 the team has helped nearly one thousand Bay State homeowners. Go to realestateinvestingiseasy.com for more information.