CoIQ with Dr. Roxie

Healthcare innovation is on the rise and getting a lot of attention, but is it getting the RIGHT attention? The kind it not only deserves, but needs? Coming up with solutions that fit existing problems and drive adoption has always been a difficult process for innovators, but when we don't talk to the right people during that process, it gets even harder. Sometimes finding the right people can be tricky, but the real shocker is this: Sometimes they're already present, right under our noses - we just don't see their value. Rebecca Love has built her career and reputation around empowering nurses to lend their voices in an attempt to build stronger communities that can transform healthcare. She believes that solving problems and scaling solutions so they work for the greater good is the whole point of healthcare. And we have all the parts needed to accomplish this feat, we just need to put them in the right order. So, join us as Rebecca gets into the details around how she's pushing to forge a bolder, more innovative path to better healthcare by empowering nurses and giving them a voice (and seat) at the innovation table! Here are the show highlights: This is how to achieve the best problem-solution fit (9:30) Solving problems and scaling that solution to work for many (11:12) Is there a nursing shortage on the horizon? (14:33) Transforming reimbursement models (22:36) The fundamental need for healthcare innovation (25:33) Optimizing healthcare workforces (27:58) Guest Bio Rebecca Love is Chief Clinical Officer at Intelycare, an AI-based healthcare workforce management platform. Her extensive nursing experience earned her the recognition as the first nurse featured on Ted.com, and as one of Modern Healthcare's most influential people in healthcare in 2022. Rebecca is passionate about empowering nurses and creating communities that can transform healthcare. Rebecca holds a M.S. in Nursing from Northeastern University, B.A. in International Relations/Spanish from Boston University. If you want more information about Intelycare or Rebecca Love's work, you can reach out to her on LinkedIn at @RebeccaLove.

Getting the sale is one thing - getting your innovation adopted into the larger market is another. Innovators are always looking to get their innovations successfully adopted - and there are many things you need to know that can help you reach that goal. Narrowing down where you can get the most bang for your buck is the hard part. Make no mistake, whether it's building relationships or understanding your market culture - you have some work ahead of you. That's where Karen Seagraves comes to the rescue. Her exposure to both the clinical and entrepreneurial sides of solution adoption can help make rolling your sleeves up and getting to work on your innovation more strategic. If landing the sale is easy for you, but achieving adoption is elusive, come hear what Karen has to say on this week's episode! Here are the show highlights: You're only as good as your end user's understanding (6:03) Feedback is good, but the right feedback is critical (9:18) The importance of boots on the ground implementation (13:32) Why you need a fly on the wall (14:39) Is your solution doing something for the right reasons? (16:30) How to become more successful with the adoption of my solution? (21:48) Guest Bio Karen Seagraves is the Healthcare Advisor and Consultant at The Firework Factor. Her progressive, 25-year career built on challenging the status quo in healthcare has allowed her to pave the road to innovative idea generation, optimization and problem-solving in the healthcare sector. Karen received her PhD in Nursing and her Master of Science in Nursing from Georgia State University as well as her BA, BSN, MPH in Registered Nursing from Emory University. If you want more information about The Firework Factor or Karen Seagrave's work, you can reach out to her on LinkedIn at @Karen B Seagraves.

Personalized healthcare is all the rage. But make no mistake - it's not not always personalized, especially when it comes to technology. Technology in healthcare is a game-changer, but personalizing technology can be tricky - especially since most of healthcare is geared toward an “average” patient and then adjusted on an as needed basis. These types of models make true personalization and health equity harder to reach - but not impossible. In this week's panel, I invited Danika Kelly of My Normative, Dr. Katherine Saunders of Intellihealth, and Swathi Arulguppe from BetterMeal.AI to talk about their experiences with underserved populations, the lack of health equity, and the creative paths they've forged to better leverage personalized care. The future of healthcare may depend on personalization so, if you're a startup entrepreneur, a corporate innovator, or simply someone trying to decide if your idea is a keeper, come have a listen to this week's episode! Here are the show highlights: Health Equity as a focus (10:12) Identifying gaps in personalized care (10:50) There's no one size fits all approach to health (14:09) Using technology to scale in a hard to scale business model (16:06) Solving problems customers want to exchange money for (20:39) Overcoming obstacles to health equity (25:55) Guest Bios Danika Kelly is CEO and co-founder of My Normative, a female-focused health platform driving innovation in the health sciences through clinically validated data collection, data management, and analytical processes. If you'd like to get in touch with Danika after the show or learn more about My Normative you can go to their website MyNormative.ca , or reach out to her on linked in at @Danika Kelly. Dr. Katherine Saunders is the co-founder of Intellihealth, an organization that is fighting the global obesity epidemic one patient – and one personalized treatment plan – at a time If you'd like to get in touch with Dr. Saunders after the show, or learn more about Intellihealth, you can go to their website at Intellihealth.co, or reach out to her on LinkedIn at @Katherine Saunders. Swathi Arulguppe is the founder and CEO of BetterMeal.AI, a data company utilizing technology to provide nutritional treatments for chronic food related health issues and working to identify the hidden biomarkers that can impact health. If you'd like to get in touch with Swathi after the show, or learn more about BetterMeal.AI, you can go to their website at BetterMeal.AI, or reach out to her on LinkedIn at @Swathi A.

You may think that how someone lands an airplane has nothing in common with successful commercialization, but you'd be wrong. Just like successfully landing a plane requires the alignment of many factors, everything in your messaging has to be in proper alignment to! Whether you're targeting the early market or the mainstream market, your message alignment will be key to your commercialization success. Warren Schirtzinger knows all about ‘landing' a successful commercialization, and he's got a few insights and strategies on messaging that can help innovators when they go to market. So, if you're wondering if your approach should be revolutionary or incremental, if your message resonates with the right market, or you're just ‘plane' curious to learn what landing a plan and commercialization has to offer, you're going to want to tune into this week's episode! If you like this episode, check out Warren's first interview here and be sure to look into these additional resources from Warren: Market Relations Guide: A Framework for Ensuring Long-Term Market Leadership Innovation-Adoption Experience, Expertise, and Word-of-Mouth Optimization Here are the show highlights: The similarities between aviation and commercialization (2:55) Alignment and the need for reinvention (9:52) Merging your feedback with the right audience (19:29) Sometimes you need to buck the trend (22:45) Revolutionary vs. Incremental innovations (25:06) How the right alignment helps deliver value (35:03) Guest Bio Warren Schirtzinger likes to refer to himself as the “luckiest business person alive” - and he very well may be! Currently the Managing Partner at High Tech Strategies, he has also built a long and successful career as a strategic advisor, VP of Sales and Marketing. Warren has also made significant contributions to emerging high-tech companies: Apple, Adobe, Harman International, Intermec, and many others. Warren has also built a successful customer alignment process and experience that helps entrepreneurs, CEOs and product leaders align their business activities with people who are motivated to buy. If you'd like to learn more about Warren and his system, or reach out to him, visit hightechstrategies.com or find him on LinkedIn at @Warren Schirtzinger.

If you're getting ready to commercialize your solution you have some options: you can go after that easy, low hanging fruit, or you can roll up your sleeves and collaborate with others. Now to be fair, that low hanging fruit might generate immediate, albeit limited, success, but in the long run, you're going to find that collaboration with others in your market will produce the strongest strategies that will stand the test of time. After all, no one will buy something they don't want. Adam Amitai knows all about trying to push commercialization of a product that no one wants, and that experience has taught him the importance of collaborating your way to results. If you're having difficulties successfully bringing your product to market, you should really take a moment to listen to our latest podcast and what Adam has to say about collaborating to create something better. Here are the show highlights: The Biggest Gap in Solving Preventative Care (7:45) 3 Differentiations in Prevention Engines (12:08) Collaborating to Create Something Better (14:22) Why the low hanging fruit isn't always the sweetest (15:49) How to successfully invest your commercialization resources (18:43) The hype around Precision Care (31:59) Guest Bio Adam Amitai is co-founder and CEO of Lavaa Health, a digital health company that specializes in preventive care and reduction of undetected chronic, oncologic, and mental health diseases. Adam began his career as an officer in the Israeli Defense Force's cyber intelligence unit. After he left the Army, he branched out into multiple fields ranging from cyber intelligence, to high frequency Algo trading, AI for critical infrastructure, and digital health. Adam received his Bachelor's of Science in Computer Science from the Richmond University. If you want more information about Lavaa Health or Adam Amitai's work, you can reach out to him on LinkedIn at @Adam Amitai, or via email at Adam@lavaa.health.

Successful commercialization can be difficult, and that difficulty can grow if you're building a platform based business. Build a platform based business in healthcare and, well, you're just begging for the challenges to come fast and furiously.. Kyle Kiser knows all about building a healthcare centered platform business - it's driven, and challenged, him throughout his career. Whether it's point of care connectivity, pharmaceutical pricing, or the interoperability of data gathering, he's got some words of wisdom he's sharing with listeners on this week's show. So, if a platform business is giving you commercialization challenges - or if you're just one of those folks who like to figure out how systems work together to benefit the whole, pull up a chair - this one's for you! Here are the show highlights: The point of Point of Care connectivity (2:38) The two sides of pharmaceutical pricing (6:34) Obsessing about the value chain (12:28) Optimizing patient benefit alternatives (20:47) Challenges with the interoperability of data (24:18) Balancing supply and demand in a platform business (26:04) Guest Bio Kyle Kiser is CEO of Arrive Health, a company working to improve the value of healthcare through more informed decision-making. Kyle got his start immersed in the health insurance business side of healthcare and from there built up his expertise in driving sales in health and wellness markets over the past two decades. Kyle received his Bachelor's of Science in Business from Guilford College in 2006. If you want more information about Arrive Health or Kyle Kiser's work, you can reach out to him on LinkedIn at @Kyle Kiser, or visit ArriveHealth.com.

Launching a successful healthcare startup can be difficult on its best day, but when you have all the right tools and resources, that process can be made so much easier. When it comes to marketing, many startups are missing a huge opportunity and, instead, try to leapfrog their way to success. In fact, the all-too-familiar assumption that marketing can wait, is the root cause of many industry failures. Matt McBride is here to talk about why that ‘popular' assumption isn't the best practice if you want to build a successful healthcare solution. If you're looking to make a difference in healthcare communication and patient engagement, you need to understand the power of a robust and strategic marketing foundation, and Matt is here to explain precisely what that might look like. Here are the show highlights: Everyone is, or will be, a patient (2:46) Know your market size and your problem (3:08) Pivoting toward future opportunities (6:34) The Google secret to to finding product market fit (14:00) How assumptions can sabotage your startup (22:52) Digital experience and the communication model (29:02) Guest Bio Matt McBride is President & CEO of Mend - an integrated patient engagement and telehealth platform. He took his career in project management and ed tech a step further by applying his expertise to the healthcare industry in order to provide a better patient experience. Matt earned his BBA in MIS and Business Management and his MBA from the University of Michigan - Dearborn. If you want more information about Mend or Matt McBride's work, visit Mend.com website or, you can find him on LinkedIn @Matt McBride

Question: What do you do when you have a solution that helps unlock the largest possible target market in the country? If you answered, dig my heels in and keep going, you'd be right. But when that target market has been historically undervalued and overlooked, you might have your work cut out for you. Hard work didn't scare Danika Kelly. She saw value in women's health where others saw nothing but complications. And then she rolled up her sleeves and got down to business. If you've been curious about fem tech, or just looking to push social innovation, drive business development, or simply be successful while doing some good in the world, we have you covered in this week's episode! Here are the show highlights: Inclusion criteria and its effect on health tech (2:47) Fem tech as a stepping stone in female health (4:07) Social innovation and driving business development (7:13) Being successful and doing “good” (8:26) Target markets are fundamental to success (11:20) The dichotomy and ethics of women's issues (15:22) Guest Bio Danika Kelly is CEO and co-founder of My Normative. She is also a health and wellness professional and trained socio-cultural scholar in issues surrounding female health and representation. For the past 14 years she's worked globally focusing on health advancement and knowledge translation in developing economies. Her strong history of leadership excellence in the social innovation space has earned her awards and recognition from Telus and The Future of Good, FemTech Analytics, Alberta Women Entrepreneurs and more. If you want more information about Danika Kelly and her work, visit the MyNormative.ca website or, you can find her on LinkedIn @Danika Kelly

You've heard me talk about commercialization a million times - all those tried and true methods to commercialization and funding aren't new and, we know they work. But one thing you can always count on happening, whenever you get comfortable with a process, is a new idea coming along to shake things up a bit. What if I told you there's a way to fund an early stage innovation in 4 pitches or less? I bet that got your attention. And there's even more out of the box thinking to examine and consider. Touching on everything from commercial models, validation, patents and investments, Daniel O'connor brings his process on commercialization and pitching to the table for discussion. So, if you're ready to take a deep dive into an exciting new concept on commercial models and successfully launching your product, pull up a seat and grab some coffee! Here are the show highlights: The real value is in the model (1:46) Understanding the Commercial Model (9:21) How to validate a Commercial Model (11:25) Patents and intellectual property (14:18) Investments with four pitches or less (19:18) Understanding leverages (27:26) Guest Bio Daniel O'Connor is the Consultant and Principal for Kickstart Plus. A Management Consultant and Business Coach with 38 years of experience in innovation, he has been Company Director of a number of companies, private and public, listed and unlisted, in Australia and overseas. Daniel specializes in intellectual property portfolio management and commercialization, including an online global coaching and mentoring program. The Australian member of the UN Task Force on Innovation and Competitiveness, Daniel works with business and government leaders around the World on transferring suitable innovation to developing countries. Learn more about @Kickstart Plus on their LinkedIn page or if you'd like to reach Daniel directly, you can also find him on LinkedIn @Daniel O'Connor.

When most folks think of psychology, they're miles away from thinking about digital health commercialization - and that's a shame. A key ingredient in successful commercialization, of any kind, is understanding human behavior. Because if you understand past behaviors, you can better predict future behavior. And when your digital health solution is sitting at the convergence of behavioral economics, science, psychology, and medicine, there's no one better equipped to point you in the right direction than this week's guest, Dr. Talya Miron-Shatz. Dr. Miron-Shatz is an expert when it comes to understanding why people react, act, and behave as they do toward digital health, and she's brought receipts. If you've ever wondered how, or why, the power of the situation might influence your target market's thoughts, feelings, or behaviors toward your product, you need to listen in! Here are the show highlights: 3 key elements to the commercialization process (3:28) Put a little sci-fi into your medication adherence (5:01) Can psychological marketing segmentation fuel commercialization? (7:13) One-size-fits-all messaging (and why it doesn't work) (13:26) Why psychology is crucial for successful digital health tech (17:51) How to operationalize a personalized experience (32:03) Guest Bio Dr.Talya Miron-Shatz is a leader at the intersection of behavioral economics, psychology, and medicine and the CEO of CureMyWay, an international consulting firm in the health sector. A post-doctoral fellow of Nobel Laureate Daniel Kahneman at Princeton University, Dr. Miron-Shatz has taught consumer behavior at the Wharton School of the University of Pennsylvania. She brings her vast knowledge to her industry work, as a consultant and speaker. With over 60 publications in top academic journals, her recent book, Your Life Depends on It: What You Can Do to Make Better Choices About Your Health, is a deep dive into how patients and healthcare professionals think, with crucial lessons for the healthcare industry. If you want more information about Dr. Miron-Shatz and her work, visit their website at TalyaMironShatz.com or, you can find her on LinkedIn @Talya Miron-Shatz, PhD

Healthcare has always been slow to change, and adoption of digital health solutions has been no different. When it comes to advances in technology and digital solutions, we sometimes tend to put the cart before the horse - that is, we go in with a solution, without first asking the questions. A digital health solution can phel drive adoption, support, guide or even act as a network. It's not a one-size-fits-all solution. Dr. Lloyd Hymphreys is an expert on digital health, and he's here to explain why digital health is not a one-size-fits-all solution and how, when we make assumptions, we end up trying to solve problems that don't exist. And that can be a big problem when commercializing. Assumptions are like windows - if we don't scrub them off every once in a while, the sun will never come in - and Dr. Humphreys is here to put his expertise to work and help clean those windows. Here are the show highlights: Things to do (or not do) when commercializing (1:31) Key differences in Quality Initiatives (6:09) Are you trying to solve a problem that doesn't exist? (10:10) When looking at the opportunities with digital health, don't forget the risks (13:15) Digital health is not a “one-size-fits-all” solution (18:56) Digital health should not be treated as a separate healthcare pathway (24:50) Guest Bio Dr. Lloyd Humphreys is the Managing Director at ORCHA, a company that assesses and distributes quality assured digital health solutions. A proven, highly regarded business and sector leader in digital health, Dr. Humphreys has a passion for helping others scale their digital health solutions. In addition to being a trained clinical psychologist, Dr. Humphreys also completed an Executive MBA at the European School of Management and Technology (ESMT) in Berlin. If you want more information about ORCHA, visit their website at ORCHAHealth.com, or if you wish to reach out to Dr. Humphreys, you can find him on LinkedIn @Dr Lloyd Humphreys

Whether you're looking to break into AI, streamline your commercialization journey, or bring the next big disruptive innovation to market - you need to know how to scale. Steve Ardire knows a thing or two about scaling a business and the key decisions that go hand in hand with doing so, faster and better. Let's face it, startups face a lot of challenges. We tend to fall into “friendly” traps and sometimes hyper-focus on landing those big-name deals. Steve is here to give our listeners some tips on how to avoid those pitfalls, while serving up some tried and true strategies to help you stay focused on your end goals. So, if you built a startup, your next move is to scale it - smarter, faster, and better. You're going to want to watch this episode! Here are the show highlights: The biggest challenge to startups (6:05) The fundamental flaws of “friendlies” (9:25) Key decisions that help in the commercialization journey (24:36) How to shape serendipity by connecting and illuminating the dots (25:29) The next disruptive innovation (31:04) What to look for when choosing AI technologies (33:20) Guest Bio Steve Ardire is an AI Startup Advisor and “Force Multiplier” who shapes serendipity by connecting and illuminating dots that matter. Steve has built his AI career by leveraging deep relationship capital with recognized personal brands. A life-long ​”intentional learner,” Steve treats every experience as an opportunity to learn with curiosity and a growth mindset. If you'd like to reach out to Steve, you can find him on LinkedIn at Steve Ardire or on Twitter at @forcemultstevea.

Most successful entrepreneurs will tell you that they had a plan from the start - it was all figured out and they just followed their path to success! Did they really? When you're at the pinnacle it's often easy to forget the trials and challenges it took to get to that lofty spot - and rightly so because it's a lot of grueling work. You earned a break. But that's just exactly the thing: it's work. Very few people begin commercialization of a solution with a plan they follow to the letter. Things happen - changes come along - adaptation is necessary. Then there's folks like Shawn Zimmerman who showed up to the party without much of a plan at all. He just had a good idea that he knew one organization needed. It took some hustling on his end to craft a solution that he, at first, thought was niche - only to find out that every hospital organization needed what he was building. And he was off to the races. Whether you're having a difficult time trusting your instincts or just second guessing yourself out of a successful commercialization run, you need to give yourself a break and listen to Shawn's story - then get back to the hard work of reaching your pinnacle! Here are the show highlights: If you can build it and deploy it: COMMERCIALIZE IT (6:41) How to transition from a side hustle to a viable business (8:01) So, you're building a business….what happens next? (13:38) Sometimes successful plans aren't planned at all - they just happen (17:56) Success doesn't always look like a billion dollar IPO (22:59) Why it's smart to never undervalue your solution (31:37) Guest Bio Shawn Zimmerman is the Vice President of Product Development at AccuReg, a healthcare industry software designer. Over the last two decades, Shawn has held many positions in the healthcare industry, allowing him to gain unique and real insights into the daily challenges of health institutions. His hands-on approach has earned him a wide range of skills in the healthcare industry, where he leverages his experience in order to provide innovative software solutions. If you'd like to talk to Shawn about AccuReg's work, or simply wish to reach out to him, you can find him on LinkedIn @Shawn Zimmerman

I see it a lot: an innovator has a solution to a problem - a solution that could change healthcare for the better… only to find out that problem isn't even on healthcare's priority roadmap. You might think that's the end of it, right? Maybe you need to go back and find a different issue to address? Not so fast. Sometimes the answer to getting your solution into the market is to become the provider for that solution. That's precisely what Dr. Katherine Saunders did with her company, Intellihealth. When the healthcare companies said, “Not right now,” she said, “Watch me.” From understanding ‘person first' language to tying healthcare, wellness, and lifestyle together, Dr. Saunders shows us how she successfully took an idea to market - even when her main audience hadn't yet taken interest. Here are the show highlights: This is what a successful ‘pandemic pivot' looks like (5:14) What is ‘Person first' language and how do you use it? (12:10) Different pathways for different people (14:40) How ‘Next level' decisions could be a new sub specialty (17:24) Women's health trends and where they're heading (21:39) How conversations and shared experiences can put you on the right track (25:22)  Guest Bio Dr. Katherine Saunders is the co-founder at Intellihealth and Assistant Professor of Clinical Medicine at Weill Cornell Medical College. Specializing in obesity and weight-related medical complications, her areas of expertise include advanced medical approaches to obesity and strategies to counteract medication-induced weight gain. Dr. Saunders received her undergraduate degree from Dartmouth College and her medical degree from Weill Cornell Medical College. If you'd like more information on Intellihealth, or wish to reach Dr. Saunders, she can be found on LinkedIn at Katherine Saunders.

You can find a wearable on just about any wrist these days - or finger, or even a shirt. The point is: Wearables are evolving. No longer the simple step trackers of the early 2000s, wearable technology has reached out into the world of heart rate monitors and even O2 sensors. But with that evolution comes a boatload of data. How that data is disseminated and handled could be the key to wearables revolutionizing healthcare across the board. João Bocas knows a lot about wearables - he's often referred to as the #1 digital health influencer. And in this week's episode, he joins us as we take a deep dive into the world of wearable technology. From understanding which wearable might work for you, how much is too much data, and how AI is poised to take data analysis to a whole new level, we've got your answers! Here are the show highlights: Taking a ‘step' beyond trackers - how wearables have evolved (5:24) The trajectory of wearables toward better health (6:14) How to make wearables work for you (10:19) Breaking down barriers to wearable tech (19:45) What you need to know about AI and wearable tech (20:45) What entrepreneurs need to do to break down barriers to human health (25:05) Guest Bio João Bocas is billed as the #1 digital health influencer. A wearables expert and current CEO at Digital Salutem, João has spent his career focused on transforming digital health. João uses his podcast, “Digital Health & Wearables,” to influence social media and attract and energize audiences across the globe. If you'd like to reach out João, he can be found on Twitter at @wearablesexpert or on LinkedIn @Joao Bocas

When it comes to our target audience, we think we know exactly what they want - but do we really? Or are we making assumptions based on past behavior? This may seem like a simple fix but the habit can be hard to break. And when 95% of all innovations fail, that leaves very little room for error. Warren Schirtzinger has been able to break that habit - and he's dishing out some major strategies on how to increase your chances of having your innovation adopted! Warren talks about assumptions and past behavior, understanding who the adopters (and innovators) are in the adoption cycle, and even the balance of benefit/cost. There's a lot to unpack in this episode. And we're planning on more with Warren, so get in on the first show and get ready to shore up your innovation adoption strategies so you can increase your chances of success. Here are the show highlights: Adoption of innovation and risk evaluation (6:31) This is why 95% of all innovations fail (8:40) Electric vehicles vs. COVID vaccinations - don't make assumptions (17:09) Understanding who the innovators and adopters are (20:09) Identifying the magic in word-of-mouth (28:42) For every benefit an innovation brings, there's a cost (33:00)  Guest Bio Warren Schirtzinger likes to refer to himself as the “luckiest business person alive” - and he very well may be! Currently the Managing Partner at High Tech Strategies, he has also built a long and successful career as a strategic advisor, VP of Sales and Marketing. Warren has also made significant contributions to emerging high-tech companies: Apple, Adobe, Harman International, Intermec, and many others. Warren has also built a successful customer alignment process and experience that helps entrepreneurs, CEOs and product leaders align their business activities with people who are motivated to buy. If you'd like to learn more about Warren and his system, or reach out to him, visit hightechstrategies.com or find him on LinkedIn at Warren Schirtzinger.

Careers are a funny thing. We build them and nurture them and then, for some of us, we switch gears and chase our dream to build a unicorn startup. It can be a scary place for most folks. But when you have an established career in the healthcare space, you've got a lot of leverage that you might not know you can capitalize on. This week, we sit down with John Figueroa, Founder and CEO of Carepath Rx. He shares some of the strategies he used to do just that: chase the dream of a unicorn startup that changes healthcare - for the better. Touching on everything from how to leverage relationships you've built over the years to understanding the criteria and framework for a true unicorn business, John brings it all to the table for listeners. Maybe you've been thinking about how you need a change, or want to make a difference, or would really like to put your idea to the test. Whatever your reasons, if you're considering a change in perspective for your career, you're going to want to tune in! Here are the show highlights: Switching gears from an established career to a startup (7:11) How to leverage your experience (and relationships) to open doors (11:28) Why service innovation is a form of product innovation (14:01) How digital technology can make America healthier (17:39) A breakdown of the unicorn criteria (18:36) Healthcare trends to watch for (23:55) Guest Bio John Figueroa is the Chairman and CEO of CarepathRx, a company providing innovative pharmacy solutions to hospital health systems. In his 30-year career in the healthcare industry, John has served as CEO of Genoa Health, Chairman and CEO of Apria Healthcare Group and Coram LLC, CEO and Board Member of Omnicare, Inc. and President of McKesson Corporation's U.S. Pharmaceutical Group. Honored with the Distinguished Alumnus and Pepperdine Graziadio Business School Inspired Leadership Award, he went on to receive the Supply Chain Executive of the Decade award from the Global Supply Chain Leaders Group (GSCLG) and served as a Commissioned Officer in the United States Army as well as serving with the 12th Special Forces Group. John received his Bachelor's degrees in both English Literature and Political Science from the University of California at Los Angeles, and his Master's Degree in Business Administration from Pepperdine University. If you'd like to know more about John and CarepathRx, visit their website at carepathrxllc.com.

Healthcare is notoriously slow to move or change. That's not news, it's fact. And sometimes we have ‘solutions' that might not be ideal, or even utilized because, well, they're not all that effective. But what if you could reimagine that solution? Or take a different approach to getting the solution out to those who need it? That could be exactly what the “doctor ordered.” While enduring a health crisis of her own, Marina Borukhovich recognized a need in the healthcare market with a current solution that wasn't very effective. Marina and her husband Eugene were able to reimagine a traditional - and often underutilized health coaching solution and, with the help of an unplanned pandemic, bring it into the 21st century. I was thrilled when Marina and Eugene agreed to sit down and talk about what steps they took, and challenges they faced, while trying to solve an unmet need in healthcare - and succeeding. Here are the show highlights: When (and how) to take advantage of shifting mindsets (9:47) Understanding that your role is valuable (14:49) It pays to pay attention to the ‘Oh, CRAP!' moments (12:34) Building a (virtual) company culture (22:16) Nurturing a “gig” economy (26:58) The best advice is filtered advice (34:52) Guest Bio Marina Borukhovich is founder and CEO at YourCoach Health. She began her career as a developer at Lockheed Martin, followed by several entrepreneurial ventures. After moving to Amsterdam, Marina was diagnosed with cancer. That battle helped fuel a passion for helping others. If you'd like to get in touch with Marina, you can reach out to her @YourCoachHealth on all social platforms or via email at Marina@yourcoachhealth.com. Eugene Borukhovich is co-founder and COO at YourCoach Health and founder of Initium Impact Ventures. He's a career intra and entrepreneur, executive, venture builder, and speaker & board advisor focused on digital health. If you'd like to reach out to Eugene, you can reach him @YourCoachHealth on all social platforms, via email at Eugene@yourcoachhealth.com, or on twitter at @HealthEugene.

The digital health space is changing so fast, it can sometimes feel like your head is going to spin right off trying to keep track of what's coming and going. And with all those moving parts, if you're not paying attention - and I mean close attention - you could miss out on some huge opportunities, or fall into some epic traps. Dr. Joseph Kvedar has had his finger on the pulse of digital health and telehealth for over 30 years - so, when it comes to hyper shifting technology and business models, or even stalled out progress, he's the man you want on your team. That's why I was thrilled when he agreed to come onto the show, again, and share his expertise and thoughts on all those moving parts. Only this time, instead of discussing the possible changes to digital health and telehealth, we're going to pick apart the massive shifts caused by COVID, and what those shifts may mean to the future of healthcare. Here are the show highlights: Looking at digital healthcare through the eyes of patients or caregivers. (9:52) Who's at risk of being the next Kodak? (12:45) Successful healthcare disruptors will want to do this (15:39) Which healthcare innovations are further along than others (22:04) The risks and rewards of AI (24:25) The fastest growing trend of entrepreneurship (33:31) Guest Bio Joseph C. Kvedar, MD is a practicing dermatologist, Chairman of the Board at the ATA, Editor at the npj Digital Medicine, a senior advisor at Harvard Medical School and an advisor to many healthcare startups, and the author of two books, The Internet of Healthy Things and The New Mobile Age: How Technology Will Extend the Healthspan and Optimize the Lifespan. If you have additional questions or insights you'd like to discuss with Dr. Kvedar, you can reach out to him on LinkedIn at Joe Kvedar, Twitter at @jkvedar, or by visiting joekvedar.com.

The world of funding can be a bit intimidating. Where do you start? How do you increase your chances of receiving an award? The truth is, the process is highly specific. But if you take the time to really understand your proposal and what you're hoping to prove, you've already got a leg up. Christine E.B. Howard has spent her entire career in the funding space - and when she says you need to do A, B, or C, you can bet you're getting the right advice at the right time. On this week's show, Christine helps dispel some of the myths around writing and submitting proposals while also providing strategic insights on how small startups can increase their chances with securing funds. Funding is definitely a hurdle every company will have to clear. But this episode is sure to give you the training you need to sail over that bar and increase your chances at winning an award and moving your startup into the next phase toward success. Here are the show highlights: Small Business Innovation Research (SBIR) grants and innovation (3:20) Why writing for clarity is key when submitting funding proposals (5:13) This is why you need a rock solid R&D methodology (15:09) You're going to want to work out your customer discovery and value prop (16:09) Is funding customer discovery a “chicken or the egg” phenomenon? (18:02) What grant writers should (and should not) do (21:07) Guest Bio Christine E.B. Howard is the Founder and CEO of E.B. Howard Consulting, specializing in non-dilutive SBIR (Small Business Innovation Research) funding that helps develop, fund, and implement innovative STEM-based solutions. Christine is a mentor at the National Science Foundation's I-Corps and has served as president and on the board of directors for the National Association of Women's Business Owners. If you'd like to reach out to Christine, or want more information about E.B. Howard Consulting's platforms or their grant writing services, you can find her and additional information on EBHoward.com.

Change can be scary, or it can be exhilarating - it's all a matter of perception. That said, one thing is for sure: the only way to make sense of change is to embrace it. And, in healthcare, change has been happening at a rapid pace, even before COVID hit the scene. But the tempo has certainly picked up. Mauro Guillen understands how trends work and the implications of their effect on the trajectory of innovation in the future. Which is why we're thrilled he's sitting down with our viewers and listeners to shed some light on where we are now - and where we're headed in the next decade. A lot of us are concerned about the future and where we'll be in 5, 10, even 20 years. If you count yourself as an entrepreneur who's got one foot in the now and the other searching for a foothold on the next trend, we're here to spot you! Here are the show highlights: Two big trends affecting healthcare today - and in the future (1:49) The digitization of medical records, and the new wave of telemedicine (3:23) New initiatives among smaller to mid-sized companies in healthcare (6:24) What you need to do when so many things are changing (8:27) Four myths of the ‘gray' population (14:02) This is the only possible response to the changes happening around you (26:43) Guest Bio Mauro Guillen is the author of over 40 scholarly articles and 10 books, including the bestselling "2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything." A former Guggenheim and Fulbright Fellow, Mauro is currently serving as the Dean of Cambridge Judge Business School. Frequently appearing on networks such as NPR, Bloomberg TV, CCTV (China News), CNN en español, and other broadcast media, he continues to write, consult, and collaborate regularly with organizations including Accenture, PriceWaterhouseCoopers, RAND Corporation, and AFI. You can purchase Mauro's book, 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything, on Amazon and other retailers. If you'd like to reach out to Mauro, you can connect with him on LinkedIn at Mauro Guillen.

Even though the world of healthcare is slow to implement changes to tried-and-true systems, the world of healthcare technology rockets right along. For many entrepreneurs who build startups in the healthcare space, we're expecting that quick pace, we brace for it and match it - even when slowing down might be our best option. Harsh Vathsangam is the Co-Founder and CEO of Moving Analytics and he's here to remind us that sometimes (okay, more often than not), slowing the pace and really listening can be the key to success. When we move too fast, we can miss small details that pack a big punch - and when our company picks up on those details and puts them into play, we put our solutions at the head of the pack. On this week's episode, learn how strategy can be both quick and thoughtful, if we simply take the time necessary to really listen to what our market, and customers, are telling us. Here are the show highlights: Two things to do when you're thinking of forming a startup (5:47) Should you be fundraising, or gathering analyses? (10:00) How landing your first customer can break down barriers (22:22) You never know where that lead is going to come from (23:44) How listening can be your winning strategy (29:56) Crossing the chasm between early the adopter market and mainstream market (31:27) Guest Bio Harsh Vathsangam, PHD, is the Co-Founder and CEO of Moving Analytics, a digital health company out to conquer heart disease through digital prevention. His personal mission is to take technological solutions and apply them in ways that benefit people's lives. Harsh brings a broad range of expertise to the startup community, from working at the intersection of big data and mobile health all the way to technological and social innovation. If you'd like more info on Moving Analytics, you can email them at Hello@MovingAnalytics.com or contact them on Twitter at @movinganalytics. If you'd like to reach out to Harsh, you can message him via LinkedIn at Harsh Vathsangam.

Over the years, we've had leaders, consultants, advisors - just about every manner of representation in the healthcare leadership ecosystem - but never one that had them all covered! And then there was Patrick Tarnowski, founder of PTx2 Healthcare Consulting - a healthcare ecosystem veteran with over 30 years exposure to healthcare and innovation. With more than half our listeners and viewers trying to sell to a provider market, hospital system, or a health plan, there's been many challenges we've faced and opportunities missed. Patrick sits down with us this week to share his insights and experiences in bringing successful healthcare solutions to market - from every side of the coin, and without trying to boil the ocean. It doesn't matter who your target market is for this one, because there's something for everyone. Here are the show highlights:  This is how to successfully navigate long sales cycles (8:10) Understanding your solution is as important as understanding your technology (15:13) Is it a sale or is it a discovery? (20:55) Why you shouldn't try to boil the ocean (27:30) Seek market understanding over product validation (30:06) Don't bypass the healthcare ecosystem hooplah! (38:03)  Guest Bio  Patrick is the founder of PTx2 Healthcare Consulting – a firm that specializes in helping small/early-stage companies understand and successfully navigate the healthcare ecosystem. Over 30 years in healthcare leadership roles has culminated in a passion for helping innovators and founders navigate the complexities of the healthcare ecosystem. Pat has successfully launched and scaled care delivery companies, digital solutions that included health and wellbeing, disease management and virtual care and worked with providers to achieve success in value-based payment models. If you'd like more information about PTx2 Healthcare Consulting, you can contact Pat directly on LinkedIn at Patrick Tarnowski.

“If you build it, they will come” only works in baseball. The truth is if you build it and they don't know about it, you'll never be seen. Eric Dai from Bio Launch at the University of Pennsylvania knows a few things about establishing problem and solution awareness - and how that works with product-market fit One of the keys to being “seen” is by helping people first. You'll never make money if you're not providing a product or service that fills a need or solves a problem. Intrigued? We were. So we invited Eric to come on the show and talk to us about the enormous impact transparency, positivity, and balanced relationships have on problem-solution awareness. If you're a budding entrepreneur, this episode has your name written all over it! Here are the show highlights:  Why we need to do the right things for the right reasons (10:30) The positive effects of purpose-driven organizations (12:30) How value propositions and building relationships affect funding (18:52) The importance of knowing your value proposition's sweet spot (22:17) Do you have problem-solution awareness? (26:55) This HUGE company killed it on co-creation (29:04)  Guest Bio  Eric Dai is a venture associate at Pillar VC/Petri and co-founder and Managing Director for Bio Launch, the University of Pennsylvania's first student-run biotech accelerator. He's also co-founder and host of Behind Biotech, a podcast that shares the stories of the innovative science and leaders behind biotech to educate and inspire future leaders in the life sciences. Eric uses his experience and expertise in technical problem-solving to fuel his passion for bringing people together. He's out to change the world for the better. If you'd like more information about Bio Launch, you can contact Eric directly at eric@petri.bio or you can find him on LinkedIn at Eric Dai. 

The first rule of successful commercialization is mapping out your path. The second rule is understanding when you have to adjust direction. Where to start; where to go; whether your product caters to consumers, providers, payers, or all three can change over the course of your commercialization journey. Dr. Elizabeth Ruzzo knows this first hand and she's bringing us the scoop on how her startup was able to not only meet a need, but make that solution enticing to both customers and payers alike. Dishing on everything from out-of-this-world-crazy statistics to successfully weighing the pros and cons that line your commercialization path, Dr. Ruzzo delivers on key insights and strategies we know you're looking for. If you're trying to figure out which commercialization journey is right for you, you're not going to want to miss this episode! Here are the show highlights: The crazy research statistic you haven't heard about (1:56) Understanding where to start your commercialization journey (8:25) How to empower consumers with consumer-first healthcare (12:39) Weighing the pros and cons on your commercialization path (15:18) Data's influence on audience message mapping (23:10) Influencer marketing - will it work for you? (25:01) Guest Bio Dr. Elizabeth Ruzzo is Founder and CEO of adyn, a company focused on bridging the medical research gap and making scientific discovery more inclusive. After more than a decade immersed in the study of human genomics and medical genetics, Dr. Ruzzo began noticing large knowledge gaps in medical research and information. It was then that she decided to build a new standard of care and work to close gaps caused by historic inequity in medical research. The recipient of many awards including the Charles J. Epstein Trainee Awardee for Excellence in Human Genetics Research, and the Jo Rae Wright Fellowship for Outstanding Women in Science, Dr. Ruzzo completed her graduate work at Duke University and postdoctoral research at UCLA. If you'd like to contact Dr. Ruzzo directly, you can email her at hello@adyn.com, or find her on LinkedIn at Elizabeth Ruzzo, PhD. If you'd like more information about adyn, visit their website at adyn.com.

Having a mission and vision are par for the course with healthcare entrepreneurs. We all want to change the face of healthcare in a positive way. Staying focused on your mission while growing and scaling your startup, though, that's where it can get tricky. It's good to have a few tools in our toolboxes, like how to leverage sales functions in your startup. Mayur Saxena can tell us all a thing or two about leveraging sales and growing a scalable startup - he's done just that with his company Droice Labs. In our latest episode, Mayur talks about key strategies he put into place that helped him bring 50 healthcare systems on board. And, come on, 50? That's amazing for a healthcare innovation! Come hear Mayur tell his story and dish a few insights - then take a trick or two back with you to add to your toolbox. Here are the show highlights:  Finding a path to better care programs (6:53) It's okay to be mission-driven and disruptive (12:07) How being mission-focused can affect funding (19:43) Why you should stay mission-focused but reality based(22:42) The first function for startups is sales (29:54) Dig deeper and find the value in negative conversations (31:33)  Guest Bio  Mayur Saxena is CEO of Droice Labs, a company that is dedicated to enabling personalized medicine at scale. As both entrepreneur and scientist, Mayur spends his career concentrating on advancing medicine using high-noise/big data analysis. In addition to occupying key roles in several startups, including co-founding a biotech firm in the diabetes space, Mayur earned his Ph.D. from Columbia University, focusing on the computational physics of disease. If you'd like to contact Mayur directly, you can email him at mayur@droicelabs.com, or find him on LinkedIn at Mayur Saxena. If you'd like more information about Droice Labs, visit their website at DroiceLabs.com.

All data is not created equal. In fact, there is data out there that's incredibly valuable, but not being used. Understanding how data shapes strategies and business models can be one of the most important keys to success that a healthcare entrepreneur can access. On our latest Executive Briefing, we talk to a new panel featuring Francesco Lucarelli, Chief Commercial Officer and Partner at HCB Health, Chuck Hazzard, VP of Wearables and Integrations at Heads Up Health, and Sara Badahman, CEO and Founder of HIPAAtrek. We discussed everything from interoperability to health information exchange (HIEs) to help identify data that can build strategies and tactics which any innovator can deploy in their commercialization process. It doesn't matter if you're a startup entrepreneur or a corporate innovator, there's gold here - and you just might uncover a bit of wisdom and insight that gives you the edge you need to push your innovation forward. Come and listen to this week's episode! Here are the show highlights:  What you need to do in order to find success (2:34) Why you should never “go it alone” (5:52) This is why we identify the need before jumping to technology(7:58) Is it a “you” problem or an industry problem? (9:02) Data validation of business models (16:48) Healthcare and the rule of three (28:59)   Guest Bios  Francesco Lucarelli is Chief Commercial Officer and Partner at HCB Health, a full-service marketing agency focused on giving life-changing medicines a voice. If you'd like to get in touch with Francesco after the show or learn more about HCB Health you can go to their website HCBHealth.com, email him at francesco.lucarelli@hcbhealth.com, or find him on linked in at Francesco Lucarelli. Chuck Hazzard is VP of Wearables and Integrations at Heads Up Health, a health data analytics company that aggregates lifestyle data to enable healthcare clinics to generate presentations and graphs that increase patient engagement and trust while growing top-line revenue. If you'd like to get in touch with Chuck after the show, or learn more about Heads Up Health, you can go to their website at HeadsUpHealth.com, email him at chuck@headsuphealth.com, or find him on LinkedIn at Chuck Hazzard. Sarah Badahman is the CEO and Founder of HIPAAtrek, a one-stop-shop cloud-based platform that streamlines an organization's compliance program and allows it to create, manage and maintain its compliance processes from start to finish. If you'd like to get in touch with Sarah after the show, or learn more about HIPAAtrek, you can go to their website at HIPAAtrek.com, email her at at sarah@hipaatrek.com, or find her on LinkedIn at Sarah Badahman, CHPSE.

Proving efficacy in a healthcare setting can be hard - try to do so with a pediatric solution and you can have your work cut out for you. But when it comes to commercialization challenges, Heather Underwood, CEO of EvoEndo, sees each one as an opportunity. With a career that reaches across continents, she's learned a thing or two (or a thousand) about how to be creative when commercializing her solutions - and be successful while doing it. We all know healthcare is its own animal, there are a lot of moving parts - but if you're one of those entrepreneurs who likes a challenge, yet still struggles with commercialization, we hear you. Shut your office door, grab a chair and turn up your volume because this week's guest just might help you find your opportunity hidden inside a challenge! Here are the show highlights: Commercial success starts with identifying need (7:53) How to find the flexibility and freedom to adjust your business model (9:52) Winning at creative commercialization (11:03) Getting through the limbo period of raising capital (13:17) Successful assembly-line fundraising (18:56) Identifying what makes a great team or partner (21:02) Guest Bio Dr. Heather Underwood joined EvoEndo as CEO in 2019, after completing the Stanford Biodesign Fellowship for medical device innovation. Her work has taken her from the lecture halls of the University of Colorado Boulder's ATLAS program all the way to implementing clinical decision support systems for midwives and nurses in Kenya. For the last 10 years, Heather's career has focused on founding and leading medical device startups, non-profit life science organizations, and innovative academic initiatives including co-founding Inworks at CU Denver. If you'd like to reach Heather directly, you can email her at Heather@evoendo.com, reach out to her on evoendo.com, or you can find her on LinkedIn at Heather Underwood.

Commercialization can be tricky. Try to commercialize across different business spaces and it gets a bit trickier - but it sure isn't impossible. Just ask Bettina Hein, our latest guest and “shark” from the Swiss version of Shark Tank (“Höhle der Löwen Schweiz”). She's successfully commercialized companies in the automotive and video marketing spaces, and has recently started another venture in the healthcare space - and is successful at doing it all! If commercialization is proving more difficult than you expected, then you're going to want to tune in to this episode. Come hear this multi-market and multi-country success outline some of her winning tips and strategies on how to successfully tell your story and commercialize your solution! Here are the show highlights: Applying lessons learned outside healthcare in the healthcare setting (6:41) The importance of value proving your product (13:23) Find and utilize the verticals across marketing and sales (20:13) Why you really need to use video (25:12) This is how you open the doorway to conversations (29:16) How to keep your edge while piloting your solution (39:02) Guest Bio Bettina Hein is the CEO and Founder of digital health startup juli Health. A serial software entrepreneur, she has built technology companies in both Europe and the United States including Boston based Pixability, and co-founded SVOX, a Swiss-based speech technology company which was acquired by Nuance Communications. The recipient of numerous awards and recognitions, Bettina holds two software patents, is the co-author of “Video Marketing for Dummies” and is a “shark” on the Swiss version of Shark Tank called “Höhle der Löwen Schweiz.” She also likes to “pay it forward” so, if you'd like to reach out to her, you can contact Bettina on her website at Juli.co, via email at B@Juli.co, on LinkedIn at Bettina Hein or you can book some time to speak with her at calendly.com/BettinaHein.

John Keane considers himself a commercial strategy kind of guy - and with 35 product launches under his belt, we're inclined to agree. To reach that level of commercialization success, it takes a lot of expertise and an enviable ability to listen to stakeholders at every stage. But he did it - and when he agreed to come on our show and talk to us about his experiences and insights around the med-tech and healthcare market, we were nothing short of thrilled. Want to know why ego has no place in commercialization? Or how to avoid being the HIPPO in the room? Or why it's never a failure if you're learning something? Pull up a seat and join us for John's story! Here are the show highlights:  Talking to your customers makes the conversation easier (3:07) Beware the HIPPO in the room (4:21) Seek some input from outside the “box” (6:07) It's not failure, it's learning (11:40) How to navigate the tangled web of the healthcare market (30:05) Why you need to leave your ego at the door when decision-making (39:58)  Guest Bio  John Keane is the Co-Founder, President and CEO of MindRhythm, a med-tech company focused on reducing stroke treatment times in the prehospital setting. A medical device executive with three decades of experience developing and commercializing emerging medical technologies, John has been involved in more than 30 product launches. His position in the healthcare community as a strategic leader and advisor to multiple companies helps drive his success in defining visions and positioning companies for dynamic gains. If you'd like to reach John directly, you can find him on LinkedIn at John Keane, or you can email him at john.keane@mindrhythm.com.

Data is - and always will be - a chaotic neutral (meaning sometimes, it can be incredibly valuable, and at other times, simply noise). Understanding which healthcare data collected has value and which is noise? That's where the real work begins. On this week's segment, Jeffrey Carlisle, CEO at Pneuma Systems Corporation; Howard Rosen, CEO and Founder of LifeWIRE; and Brent Wright, Associate Dean for Rural Health Innovation at the University of Louisville, join me for a discussion that centers on the data biome and understanding how data value works in healthcare. From interoperability of centralized data to who should have ownership over healthcare data, there's a lot to unpack here - and all of it is valuable. Come and listen to this week's episode! Here are the show highlights: Data: is yours valuable or is it just noise? (0:05) The power of data in post-market surveillance (6:01) Interoperability and centralized data: what the future might hold (9:58) Patient data biome - how far are we from that reality? (17:37) Who should have ownership of patient data and how it's integrated (25:55) The role data plays in a patient's healthcare (31:55 ) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you'd like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at JeffreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and MBA in International Finance/Marketing from York University, Schulich School of business. If you'd like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you'd like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.

If creating value is foundational to a successful business, creating value for everyone in the value chain is the Holy Grail. Dave Dolan, Executive Chairman and Co-founder of MultiFunctional Imaging, knows what it means to create value - he's one of those rare entrepreneurs who achieved the “Holy Grail.” In this episode, Dave discusses business models and roadmaps that can help entrepreneurs “cross the chasm” to success. If you're looking to build and cultivate KOL (key opinion leader) relationships, blaze your path across the chasm, or simply want to be better at co-creating with your customers, you're going to want to listen. Come hear Dave's story! Here are the show highlights: This is why it's important to “play well in the sandbox” (4:19) Is your business model missing key components to your story? (9:27) How to find your way across the chasm (11:09) Nurturing and cultivating KOL relationships (17:26) Strong KOL partnerships are the engines that drive you (23:21) How to win at co-creation (30:19) Guest Bio Dave Dolan is the Executive Chairman and Co-founder of MultiFunctional Imaging. His career has been built on successes centering around the commercialization and customer adoption of innovative MedTech products/services. From Fortune 500 corporations through startups, he has built medical device innovations into record growth, elevated market shares, and attractive market valuations. A trusted business leader, Dave employs an analytical and data-driven approach to identify and capitalize on opportunities that will advance an organization's strategic vision. To learn more about what Dave does, go to his website at multifunctionalimaging.com. If you'd like to reach Dave directly, you can find him on LinkedIn at Dave Dolan, or you can email him at dave.dolan@mfimage.com.

Being familiar with gaps in healthcare, especially around access to convenient and cost-effective care, can be motivating. And it is precisely that familiarity with the lack of social equity in access to care that has motivated Dr. Angela Fusaro's entry into the healthcare solution market. It's often difficult to see what's right in front of you - but, sometimes, life hands you a pre-existing framework on which to build that's so obvious, you have to act - and act fast. Leveraging a career in emergency medicine and a passion for education, Dr. Fusaro identified a need and built an answer within the existing community pharmacy network. From pivoting to iterating your sales strategy to seeking out a mentor who fits your current phase of commercialization, our viewers will find her insights both timely and actionable. Come hear what Dr. Fusaro has to say about finding, and following, your North Star. Here are the show highlights: Virtual care and what's happening in community pharmacies (1:44) Iterating and adapting sales strategies (4:42) Why it's important to find - and follow - your North Star (10:04) The importance of balancing passion for what you do with the flexibility (11:42) Product roadmaps are important, even if they're only inspirational (14:02) There's enormous value that can be found in customer feedback (19:33) Guest Bio Dr. Angela Fusaro is an emergency medicine physician and Co-Founder and CEO of Physician 360™, a company that is building a virtual urgent care system that helps decrease unnecessary in-person visits to the doctor. A pioneer in healthcare innovation, Dr. Fusaro designed and implemented two entrepreneurship courses for medical students and led a national workshop that helped physicians develop insights necessary to improve the quality of patients' lives. Her extensive leadership experience in organized medicine helped drive business development for EMRA, the second-largest Emergency Medicine organization in the world. Dr. Fusaro received her Doctorate of Medicine from New York University, a BS in Neuroscience Behavioral Bio from Emory University, her MBA from Emory University's Goizueta Business School and was a 2017 Poets & Quants recipient. If you'd like to reach out to Dr. Fusaro, you can find her on LinkedIn at Angela Fusaro or reach out to her via the contact page on her website at physician360.co

Building a successful business can sometimes feel like climbing Mount Everest - daunting at best and impossible without the right gear. Understanding the steps and strategies to build a successful business is a bit like following a trail. Sure, it takes skill, but it's not rocket science - so long as we don't get lost in the weeds. Jeffrey Carlisle, CEO at Pneuma Systems Corporation; Howard Rosen, CEO and Founder of LifeWIRE; and Brent Wright, Associate Dean for Rural Health Innovation at the University of Louisville, join me again for another roundtable discussion on how we can cultivate the right gear necessary for getting back on track and building more successful businesses. From cardboard magnates to mega-stars, we discuss how to recognize opportunities and capitalize on them while sticking to the basics - and still coming out on top (or better). So, come join us! Here are the show highlights: Is it innovation, creativity, or simply basic improvements? (1:00) The language of innovation (8:11) Are you an entrepreneur or an intrapreneur? (9:59) 3 key steps to innovation (15:35) The trench warfare of innovation (23:20) Back to basics - the best practices around building a business (51:38) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you'd like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at JeffreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and MBA in International Finance/Marketing from York University, Schulich School of business. If you'd like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you'd like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.

How did Joe turn March 2020, his worst sales month ever, into April 2020, his best sales month ever - despite the pandemic? Well, building a successful business during a pandemic takes a little bit of luck, a whole lot of creativity, and the skill to see the potential in every situation. From hiring the right teams to pivoting during times of uncertainty, every decision you make is a “make-or-break” decision - especially when the market is in turmoil. This has been Joe Brown's life for the past 3 years and, during the pandemic, when other startups were shutting down, he built a “faster horse.” Communication, asking questions - of your customers and yourself - and understanding the value of social proof in today's digital healthcare solutions are just the beginning. Tune in for Joe's incredible story. Here are the show highlights: What startups need to know about building an amazing team (7:37) Ask yourself the right questions (15:00) How to build social proof into a “faster horse” (23:19) Build a solution that can evolve or cross-over (25:48) How to address HIPAA and PHI in your healthcare solution (29:42) Why social proof is incredibly important (31:39) Guest Bio Joe Brown is Founder and CEO of DearDoc, an artificial intelligence solution that engages patients on healthcare websites. After being approached by a family member who needed some advice on how to drive business, Joe parlayed his expertise into a vision that is changing patient/doctor communications. Joe received his Bachelor of Science in Business Administration, Marketing/Global Business from the University of Arizona - Eller College of Management. If you'd like to reach out to Joe, you can find him on LinkedIn at Joe Brown. If you're interested in learning more about DearDoc, visit their site today at GetDearDoc.com.

There are many trends out there that play key roles in how healthcare consumerism might experience growth or restraint. Understanding how they all work together is a bit of a challenge, but it's one we're talking through in this week's panel discussion. Jeffrey Carlisle, CEO at Pneuma Systems Corporation; Howard Rosen, CEO and Founder of LifeWIRE; and Brent Wright, Associate Dean for Rural Health Innovation at the University of Louisville join me again for another roundtable discussion of all things innovation. Have you ever wondered how factors such as inequality, access, the FDA — or even our own understanding of the solutions we bring to market — might hamper progress or push digital health and innovation forward? If so, buckle up: this ride's for you. Here are the show highlights: How to navigate entry into digital healthcare (0:40) Understanding healthcare access and inequities (8:32) Customer discovery: where's the logic and rationality? (14:49) The FDA's role in regulations and consumerization (18:10) 4 companies that make consumerism look easy (26:27) What we, as consumers, can do to grow healthcare consumerism (34:51) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you'd like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at JeffreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and an MBA in International Finance/Marketing from York University, Schulich School of business. If you'd like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you'd like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.

You have an idea, a solution, a vision! And you know exactly how, when, and where that vision will fit in the market and make a difference. Until you don't. You could have the most pivotal and impactful solution to come to market in decades - but if your market fit isn't right, or is off - even just a little - that could mean failure. Conversations with your customers can be the key to making sure your solution hits the market exactly where it needs to be for your target audience to utilize it. Dr. Josh Oppenheimer can tell you a story or two about the importance of those conversations. (Hint: because if you have 99 of them, the 100th could reveal your ‘aha' moment!) Come hear how Josh and his company built a culture around conversations, and why those conversations - internally and externally - can make all the difference in finding success. Here are the show highlights: 4 lessons to keep in mind when trying to secure a healthcare champion (13:04) What cross-country structuring looks like for a company (17:42) This is how you increase your chances to secure funding (21:19) The regulatory differences between SAMD and traditional medical devices (22:32) Successfully pivot your business model (24:54) Humility, transparency, and collaboration: building the right company culture (28:48) Guest Bio Dr. Josh Oppenheimer is an emergency medicine physician and the co-founder and CEO of Transformative, an AI-based predictive patient monitoring software company. From the start of his career, Dr. Oppenheimer knew he wanted to be more than a physician - he wanted to make a difference and have a positive impact on the healthcare industry. Josh immersed himself in the world of business academia and he further pushed the boundaries of the knowledge he could gain by attending business school in the UK. He earned his AB from Princeton University, his M.D. from Icahn School of Medicine at Mount Sinai, and his MBA from Cambridge Judge Business School. If you'd like to reach out to Dr. Oppenheimer, you can use the contact form on his website at transformative.ai, or you can find him on LinkedIn at Josh Oppenheimer, MD, MBA.

The process is well known: before you learn to run, you learn to walk. And before you learn to walk, you learn to crawl. So why do so many entrepreneurs start at the end and develop a technology first, only to then be challenged with finding a problem and forcing them to fit? When it comes to healthcare technology, Timothy Kelley, CEO of TeleRay, has some experience in this process. There's a lot of innovation out there that's technically advanced, and could be very powerful - but it's not user-friendly or practical, and that means it's not used as intended. And while it may sound like a paradox, crawling first, though slower than running, will get you where you need to be faster: in a better position for market adoption. Tune in and discover why innovation is great, but if that innovation is not also useful, used, and practical, it's going to have a much harder time with market adoption. Here are the show highlights: This is the real definition of innovation (4:49) A 3-step commercialization strategy (10:59) The distinction between gaining customers versus growing your network (14:25) How patient engagement impacts businesses forward trajectory (19:12) The ‘PayPal' of healthcare (22:28) Marketing: word of mouth and the influence on customer advocacy (25:47) Guest Bio Timothy Kelley is CEO of TeleRay, the telehealth radiology technology leader for the management and distribution of medical images and patient information. His experience in business planning, marketing pharmacy benefit management, pharmaceutical sales, and medical equipment distribution, helped set the stage for TeleRay. As CEO of TeleRay, Tim continues to develop the company's vision of becoming the de facto standard of communications in healthcare. Tim has studied psychology and executive communications and growth at Northwestern University - Kellogg School of Management. If you'd like to reach out, you can find him on LinkedIn at Timothy Kelley, on his webpage at teleray.com, or email him at tim@teleray.com.

Whether you're looking to dive deep into customer discovery, uncover (track or change) valuable KPIs, or pitch an investor, there are many strategies you can utilize based on the path you take. And, knowing when, who, how, and why you're making decisions when commercializing your company is only half your goal - you need to know how to use the data you're collecting. When it comes to data and scientific research, Aaron Enten knows enough to know he doesn't know it all - and he's here to explain why that is and how you can move your company forward. Building a successful startup is the holy grail for today's entrepreneurs - and we've gathered strategies and insights that will help even the greenest among us. Why not grab a chair and tune in? Listen to how Aaron navigated a complicated entrepreneurial space using creativity and determination - and came out whole on the other side. Here are the show highlights: What you think you know - and what you really don't (6:11) This is the secret to customer discovery (9:16) When to reexamine pre-existing beliefs about your commercialization strategy (12:40) The #1 way to do customer discovery WRONG (19:34) When and why to revisit your business model canvas (21:53) How to determine what your KPIs and measurable outcomes should be (33:12) Guest Bio Aaron Enten is CEO and Co-Founder of Insight Optics, an organization working to increase compliance rates by bringing trained ophthalmologists to the point of primary care. An experienced CEO and CTO in the medical device industry, Aaron has built an enviable reputation in Medical Device Innovation, Technology Commercialization, Scientific Research, and Financier Relations. Aaron earned his Ph.D. in Bioengineering and his MBA in Innovation Management from the Georgia Institute of Technology. If you'd like to reach out to Aaron, you can find him on LinkedIn at Aaron Enten, PhD on his webpage at io.care, or email him at aaron@iocare.

Bringing about game-changing solutions in the healthcare and pharmaceutical space can be a daunting and difficult endeavor. It takes patience, drive, determination, and the canny ability to play chess with marketing - you really need to look at the long game. Robert Niichel is a master at playing three steps ahead and, on this week's show, he sits down to discuss what it's like to play that game with a product you know is going to change the market. From development to commercialization to marketing, Robert has the scoop on timing and focus that could be the game-changing combination other entrepreneurs are looking for. So, stay awhile and listen as he touches on many key steps in the commercialization process that could help your company successfully bring a solution to market. Here are the show highlights: Why it's the patient that drives the market (2:22) This is how patient co-creation can keep you on track (4:47) Ways COVID acted as a catalyst for changes in how we co-create (7:33) Invest early and often - an education in marketing (10:43) Need to get the word out? Podcasting is where it's at (14:22) When raising capital, be sure to fund for the long haul (19:22) Guest Bio Robert Niichel is CEO and Founder of SmartTab, a digital medicine company developing wireless ingestible drug delivery technologies to dramatically improve patient outcomes. Both a healthcare entrepreneur and visionary, Robert is the host of the digital health innovation podcast “Who Would Have Thought”. In addition, he has leveraged over 20 years of experience in leadership and management of Pharmaceutical R&D to acquire numerous pharma/delivery system patents. Robert earned his MS in Biochemistry from the University of Colorado, Boulder, and his BS in Finance Economics from Iowa State University. If you'd like to reach out to Robert, you can find him on LinkedIn at Robert Niichel, on his webpage at SmartTab.co, or email him at Robert.Niichel@smarttab.co

When it comes to innovative technology, the healthcare space has always been notoriously slow, making them the proverbial “old dog.” But when you have a “new trick” with data backing up its efficacy, sometimes that old dog sits up and takes notice. Just ask Peter Bianco, Founder & Chairman at OsteoApp.ai. Peter's company took a non-AI proven screening product and enhanced it with artificial intelligence, filling a long-neglected need in the orthopedic space. The solution proved to be a more convenient and effective option for both the healthcare industry and patients at risk for osteoporosis. Peter takes the time to highlight his commercialization journey - one that utilized serendipity, strategic steps, and innovative vision on its way to disproving that old saying that you can't teach an old dog new tricks. Here are the show highlights: The power of collaboration (5:58) Navigating the gap between pilots (10:16) How to price revolutionary innovations (15:29) When small steps are better (17:53) Education's role in commercialization (22:47) The benefit of a strategic lead investor (29:08) Guest Bio Peter T. Bianco is Founder & Chairman at OsteoApp.ai, a company that provides a novel, cost-effective screening method for early detection of osteoporosis, intervention and fracture prevention. A serial entrepreneur with nearly 30 years of experience in research and product development, sales, and marketing in the healthcare field, Peter started as a product development engineer and worked his way up to senior marketing director with Johnson & Johnson Orthopedics. From there, he became CEO of a groundbreaking Venture-backed internet-based eHealth company that was acquired by Medtronic. Peter is a member of the Orthopedic Research Society (ORS) and holds four U.S. and European patents relating to orthopedic joint reconstruction devices. He earned an MBA from Suffolk University in Boston, Massachusetts and a bachelor's degree in human physiology from the University of Minnesota. If you'd like to reach out to Peter, you can find him on LinkedIn at Peter T. Bianco, reach out to the OsteoApp LinkedIn page at Osteoapp.ai, or email him at PTBianco@osteo app.ai.

Consumer behavior can be fickle, change on a whim, or be influenced by unseen stressors that most folks on the outside may not ever consider. That makes it difficult to get to the heart of what really drives those behaviors - that is, unless you know how to weigh and measure stressors and trends and reach your customers. When it comes to nailing down consumer health behavior and driving more positive choices, Kathleen Ellmore knows the deal. In a world where marketing and “knowing” your customer has taken a backseat to driving sales, she's tapped into A/B testing and taken it to a whole new level. Driving engagement and commercialization can be a tricky business for sure, but when you've got all the data at your fingertips - and strive to take it personal - you're going to go further, faster. Using real world examples and serving them up in common settings, Kathleen shows our listeners and viewers how to truly drive customer engagement. Here are the show highlights: 3 best practices to increase adoption & engagement (4:25) Common challenges to an omni-channel approach (7:12) The digital transformation that's taking place in healthcare (12:03) Two key ways SMS is a fantastic channel (14:13) Do this to stand out in an omni-channel approach (17:08) Getting personal with digital health (18:02) Guest Bio Kathleen Ellmore is the Co-Founder and Managing Director of Engagys, a company that leverages behavioral economics with evidence based communications to increase consumer engagement. A pioneer in bringing the best of consumer marketing and data-driven methodologies to healthcare, Kathleen's focus is to motivate and drive better consumer health decisions. Kathleen has an undergraduate degree from the University of New Hampshire and an MBA from the Kellogg School at Northwestern. If you'd like to reach out to Kathleen, you can find her on LinkedIn at Kathleen Ellmore.

The world of startups and entrepreneurship has a historically high failure rate - and this can be a daunting statistic for many would-be market entrants. But, what if there were a way to turn the many crises an entrepreneur faces into a catalyst for success? Understanding where and when to stop, breathe, and analyze a crisis is difficult when you're in the thick of it. But it's key skill entrepreneurs need to develop if they're going to grow the thicker skin needed to weather the ups and downs of running a startup. Charly and Richard Jaffe, a father-daughter team, have co-authored Turning Crisis into Success: A Serial Entrepreneur's Lessons on Overcoming Challenge While Keeping Your Sh*t Together - a book that does just what the title states: shows you how to leverage crises. Charming, informational, and packed full of insights and inspiration, Charly and Richard discuss their book and light a path through some of the darker moments of running a startup. Here are the show highlights: The most important thing to remember when your company is in crisis (10:21) Why it's so important for an entrepreneur to become a customer expert (12:24) You can swim in your own lane and still help out others (20:09) When times get a bit dark, this is how you turn the lights back on (21:09) Solving tomorrow's problems today can set you up for success (28:59 ) Beware of making decisions without realizing it (34:51) Guest Bio Charly Jaffe is many things: an advocate and adventurer, executive and emotional fitness expert, teacher, and academic. She received her Master's degree in Clinical and Counseling Psychology from Columbia University and co-authored Turning Crisis into Success, a best-selling book on emotional fitness, with her dad, Richard Jaffe. Richard Jaffee is a serial entrepreneur who has experienced every level of success - and challenge - an entrepreneur can encounter. Richard received his BS in Industrial and Labor relations from Cornell University. If you'd like to reach out to Charly or Richard, you can reach them via their website at crisisintosuccess.com. If you'd like to pick up their book, it's available on Amazon or their website.

Historically risk-averse entrepreneurs are the unicorns of start-ups: myths, legends, and, well, really hard to find! Finding one who not only made the leap but made it successfully? Yeah, we're talking Holy Grail material now. Kevin Dillard is one such unicorn. Throwing risk to the wind, he left his job as in-house counsel for the American Association of Orthodontists to launch Clear Blue Smiles. Knowing he could make a positive difference for both orthodontists and patients was his foundation - and a keen nose for strategic marketing was his ace in the hole. With over 18 years in the industries he served, Kevin hit the market late - but with all the right strategies in place, and he is making his mark in a big way. If you want to hear about Kevin's journey - and how he found unintentional marketing research gold inside a podcast channel - you're going to want to tune into this episode! Here are the show highlights: How a normally risk-averse entrepreneur makes the leap (10:03) This is how powerful an emotionally appealing story can be (14:54) Podcasts can get you seen and heard for a minimal investment (17:26) How to do marketing research without even trying (21:50) What does the future of virtual communications/healthcare look like? (27:24) If it sounds too good to be true - stop right there, sometimes it ISN'T (30:20) Guest Bio Kevin Dillard is CEO and Co-Founder of Clear Blue Smiles, a company that's bringing the most comprehensive ortho-monitored remote treatment alignment options mainstream. Kevin is an orthodontic industry thought leader and legal expert with nearly 18 years experience as an executive at the American Association of Orthodontists (AAO). He was also the founder and co-host of the AAO's Business of Orthodontics podcast series, which focused on legal risk management and business advice for orthodontists. Kevin received his undergraduate degree from Southern Illinois University (Carbondale) before obtaining his law degree from Saint Louis University School of Law. If you'd like to reach out to Kevin, you can email him at Kevin@clearbluesmiles.com or reach out to him on his website at clearbluesmiles.com

Building a company that someone wants to buy, instead of the one you want to sell, can be tricky - but it's almost always necessary if you want your startup to succeed. Knowing who your customer is, what problems they need to be solved, and whether the problem is big enough to build a successful business model is the price of admission to “product-market fit.” David Fishbach, Founder and Principal at Excel Executive Business Advisors knows a thing or two about how a startup can increase its chances for success. Using his extensive experience in the technology, life science, and healthcare fields, he walks our listeners and viewers through the ways a customer's experience drives success. Entrepreneurs and startups who are looking for a strong market entry - and exit strategy - for their innovation should take note: it's not about you, it never was. It's all about your customer. Here are the show highlights: Why you need to build a company someone wants to buy, not one you want to sell (3:04) The most compelling founders solve problems they, themselves, have experienced (5:59) Is the problem you're solving pervasive enough to create a viable business model? (8:22) Understanding the importance of the user's journey (12:34) Two sustainable competitive advantages to aid in achieving product-market fit (14:09) This is why even the greatest athletes, musicians, and performers have trainers (23:33) Guest Bio David Fishbach is the Founder and Principal of Excel Executive Business Advisors, an organization offering corporate strategy, operations, and leadership development in the technology, life sciences, and healthcare space. His decades of experience in operational, executive, and consultative roles helped him lead teams in the delivery of software, services, and support for clinical trials, and throughout the life cycle of pharmaceutical development and commercialization David holds a Bachelor of Science in Mechanical & Aerospace Engineering, and a Certificate in Business Strategy from Cornell University. If you'd like to reach out to David, you can find him on LinkedIn at David Fishbach, or email him at david@excel-advisors.com.

Product-market fit can sometimes seem like an exotic term that no one can really define with any level of simplicity - until now. When asked for his take on the subject, Dave Whelan, CEO of BioscienceLA brought a “when life gives you lemons, make lemonade” approach to the table. Using a simple lemonade stand as a metaphor for startups, Dave breaks down product-market fit using target markets, pricing, and product solutions in an easily digestible example. His decades-long experience in many branches of the healthcare industry has helped him hone his unique and effective understanding of how product-market fit and commercialization work. And on this week’s episode, he’s bringing that expertise to our viewers. If you’re an entrepreneur and product-market fit has eluded or confused you - or you’re just not sure how to begin commercializing your innovation - this is your episode! Here are the show highlights: Why product-market fit is mission-critical (15:05) Are you wasting time or money doing this? (23:15) Myths, barriers, or pitfalls of commercialization (24:13) How to run a successful “lemonade stand” (31:54) This is what product-market fit looks like (36:37) Next-level marketing strategy (37:53) Guest Bio David Whelan is CEO of BioscienceLA, a company with a passion for nurturing a vibrant ecosystem that will create new opportunities for all stakeholders. A seasoned strategy, business development, and general management executive, Dave inspires entrepreneurs at the intersection of technology, health, and wellness. His experience spans genomics, wearables, digital health, consumer health, wellness and nutrition, enterprise health services, and healthcare providers, among other areas. Dave earned an MBA from the UCLA Anderson School, a BS in Symbolic Systems from Stanford University, and has studied at London Business School and Carnegie Mellon University. If you’d like to reach out to Dave, you can find him on LinkedIn at Dave Whelan, on Twitter at @djwhelan, or visit biosciencela.org

If there’s one thing we all have in common, it’s aging. No matter how hard we try, we cannot stop the march of time - but there are ways to slow it down. Martin Pazzani, CEO and Founder of Act!vate Brain and Body and author of “Secrets of Aging Well: GET OUTSIDE” literally wrote the book on the link between mental and physical aging. Decades-long experience in health improvement, and a personal passion for entrepreneurship and exercise, has helped Martin illustrate the link between activity and success. The value of exercise and reforming social connections isn’t hard to understand - but recognizing how those actions impact the success of an entrepreneur can be challenging. So, if you’re one of the many entrepreneurs who thinks working longer and harder is the key to success, your mind, body, and company need you to watch this episode! Here are the show highlights: This is how you rediscover the joy in entrepreneurship (4:56) A mountain of metaphors - connecting the dots between health and success (7:58) Do this if you want to build healthy health innovators (18:06) Investing in health is just as important as investing in tech (20:26} Why we can’t all be Goliaths - and why it might be good to be a David! (26:30) Sometimes the small fish are the ones with the big advantages (40:14) Guest Bio Martin Pazzani is Chairman and Founder of Act!vate Brain and Body, whose mission is to improve the trajectory of aging and operationalize what we know about creating brain health. Martin is also the author of “Secrets of Aging Well: GET OUTSIDE”, a book that helps people be healthier, recharge their brain, prevent burnout, and find more joy. Four decades of A-list corporate experience including Bally Total Fitness, Crunch, and 24Hour Fitness, has allowed him to pair his two passions and form Act!vate Brain and Body He received his BA in Psychology, BS in Marketing, and MBA in Marketing and Finance from the University of Connecticut. If you’d like to get in touch with Martin after the show, feel free to reach out to him via LinkedIn at Martin Pazzani, on Instagram at Martin_Pazzani, or on Facebook.

The middle of a downturned economy can be a scary place to launch a business - but when you have an idea that just won’t wait, sometimes you need to dive right in. But diving in, doesn’t always make it easy, in fact it can be downright shocking, especially if you’ve never been on the entrepreneurial end of things! Derrick Miles, CEO and President of CourMed left corporate America on the edge of one of the shakiest markets in recent memory, and turned a turkey of circumstances into a golden goose. He created a business model that encourages leadership, positivity, and understands the long-term value of investing in strategic marketing tactics. So, if you’re into a true underdog story and want to hear about how one entrepreneur successfully launched his company into the stratosphere, have we got an episode for you! Here are the show highlights: How being unique can help you win big (8:04) Why it’s smart to avoid the ‘me too’ mindset and think outside the box (10:33) If there’s one way to find success, investing in the right marketing is it! (13:14) An 18th century historical figure uses influencer marketing (17:34) Why you shouldn’t avoid failure, it’s all part of the success journey (27:38) This is how you stay encouraged (36:22) Guest Bio Derrick Miles is President and CEO at CourMed, a company utilizing enterprise software to facilitate the innovative concierge delivery of healthcare products. In addition, Derrick is also the Chairman and Founder of TMB Equity Partners, a boutique firm focused on investing in and developing innovative healthcare solutions. A lifelong learner, he received an MSHA and MBA from the University of Alabama at Birmingham, a BS in Medical Technology from Bethune-Cookman University, and is pursuing certifications in Innovation and Entrepreneurship. If you’d like to get in touch with Derrick after the show, feel free to reach out to him via LinkedIn at Derrick Miles.

Innovation in healthcare goes far beyond brick-and-mortar interactions - we’re in the digital age, and that means digital solutions are carving out their space. And when you pair the intelligence of digital technology with a human touch, the opportunity to revolutionize how your consumers interact with your product skyrockets. Lydia Zeller, CEO at Kiio, pursued the idea of being a true partner with their B2B members and then doubled down on gathering hard ROI and delivering tangible outcomes. From product design and development to funding and all the way through commercialization, Kiio has perfected their secret sauce - and are ready to revolutionize musculoskeletal care. In this episode, Lydia shares some of the strategies and insights her company is using to turn the world of digital innovation on its side - you don’t want to miss this one! Here are the show highlights: This simple understanding can yield big success (7:02) Capabilities that are critical to driving engagement (9:10) Hard ROI and how it creates a competitive advantage (15:10) Why it’s important to know your next move when exploring contracts (22:58) Whether you’re funding evidence or development, this investment is necessary (24:12) Turn customers into fanatics to successfully build, grow, and scale your business (31:42) Guest Bio Lydia Zeller is CEO at Kiio, a digital therapeutic company focused on changing the approach to musculoskeletal (MSK) care. A champion for driving healthcare innovation, Lydia has been involved in every facet of Kiio’s product and business development. Her passion for delivering impactful results helped lead the charge for the company’s pivot into the digital musculoskeletal therapeutic market. Lydia received her BA and Executive MBA specializing in Strategic Management from the University of Wisconsin - Madison If you’d like to get in touch with Lydia after the show, feel free to reach out to her via her website Kiio.com or emai l her at lzeller@kiio.com.

Sometimes we like to shake it up a little - okay, a lot, like in this week’s episode when we go completely loose-cannon and host a panel discussion on a variety of topics. If you’re struggling with the status quo, facing an uphill battle against industry incumbents, or simply trying to navigate your way through consolidation, this is where you want to be! Jeffrey Carlisle, CEO at Pneuma Systems Corporation, Howard Rosen, CEO and Founder of LifeWIRE, and Brent Wright, Associate Dean for Rural Health Innovation at University of Louisville join us this week for a roundtable discussion of all things innovation. So, grab a chair (and possibly a drink) and hang out with us a while as we discuss ideas, tricks of the trade, strategies and outlooks that could put you on the path to success. Here are the show highlights: What if the controversial word is “innovation”? (6:29) Customer obsessed or product obsessed - your innovation needs to meet a need (11:58) When to disrupt the status quo, and when to let things ride (14:13) Building out a commercialization strategy when your customers are risk-averse (16:40) What is a healthcare consumer really willing to pay for? (20:16) Breaking into the EMR space, can you really dethrone an incumbent? (29:58) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you’d like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at J effreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and an MBA in International Finance/Marketing from York University, Schulich School of business. If you’d like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you’d like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.

When it comes to strategies, there are many different types you can utilize when commercializing an innovation. But what happens when the market throws a curveball you, nor your investors, were expecting? George Makhoul, CEO and CCO of Biom’up says that with a bit of grit, drive, and belief you can creatively - and successfully - commercialize a product, even during a pandemic. Whether driving adoption or securing a champion, George explains how, when it all comes down to it, investors simply invest - it’s up to the innovator to work on the commercialization. Join us on this journey with George as he delivers some tricks and tips his organization has used to continue working toward a successful commercialization in an unpredictable market. Here are the show highlights: Three characteristics you need to drive a successful commercialization strategy (2:01) How you can successfully leverage unexpected setbacks (5:14) How a hybrid approach to relationship building works in a digital environment (10:30) Why it’s up to you, not investors, to commercialize for what you want (13:53) Not being able to drive adoption could be the best problem to have! (21:24) From concept to commercialization: know your audience (27:19) Guest Bio George Makhoul is CEO and CCO of Biom’up, a specialist in collagen-based absorbable medical devices who is committed to making life easier for surgeons and better for patients. George has taken an over 20 year career in healthcare fields and parlayed it into driving revenue in the Medical Devices, Biologics, and pharmaceutical industries. His diverse experience in everything from sales leadership to launch execution has been applied to developing new markets and maximizing the success of mature brands. George earned his BA in Management, Business, Economics, Chemistry, Biosciences and Biology from Monrovia University. If you’d like to get in touch with George after the show, feel free to reach out to him via LinkedIn at George Makhoul.