Podcasts about marketing tactics

A paper recently published in the Journal of the Colleges of Medicine of South Africa has pushed for South African health professional associations to end the acceptance of sponsorships from manufacturers of commercial milk formula, due to their aggressive marketing campaigns to sway parents towards infant formulas, using digital media and influencers to push their products. Lester Kiewit speaks to Lori Lake, communication and education specialist at the Children’s Institute at UCT. Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. Listen live – Good Morning CapeTalk with Lester Kiewit is broadcast weekdays between 06:00 and 09:00 (SA Time) https://www.primediaplus.com/station/capetalk Find all the catch-up podcasts here https://www.primediaplus.com/capetalk/good-morning-cape-town-with-lester-kiewit/audio-podcasts/good-morning-cape-town-with-lester-kiewit/ Subscribe to the CapeTalk daily and weekly newsletters https://www.primediaplus.com/competitions/newsletter-subscription/ Follow us on social media: CapeTalk on Facebook: www.facebook.com/CapeTalk   CapeTalk on TikTok: www.tiktok.com/@capetalk   CapeTalk on Instagram: www.instagram.com/capetalkza  CapeTalk on X: www.x.com/CapeTalk  CapeTalk on YouTube: www.youtube.com/@CapeTalk567  See omnystudio.com/listener for privacy information.

Nothing in Marketing and Sales happens in isolation. However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can. I rate each one based on these 3 criteria:1. Effort2. Time to Success3. ExpenseThat way you have a more well rounded idea of which of these tactics you can commit to and which ones you may want to wait until you're more mature in your marketing and sales efforts. LIMITED TIME OFFER - SCOUT PLUS LIFETIME MEMBERHSIP FOR ONLY $2,500Lock in your lifetime offer and start putting these tactics to work: https://campers.msp-camp.com/

Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

Colin Zima is the cofounder and CEO of Omni, a data platform that combines the consistency of a shared data model with the speed and freedom of SQL. They recently raised their $69M Series B led by ICONIQ Growth. He was previously the Chief Analytics Officer at Looker.Colin's favorite book: Blink (Author: Malcolm Gladwell)(00:01) Introduction(01:10) What Is a Data Model and Why It Matters(03:27) Gaps in the Modern Data Stack(05:38) The Staying Power of SQL(07:29) Origin Story: Why Omni Was Created(10:13) Lessons from Building the MVP(12:48) Go-to-Market Insights: Zero to Ten Customers(16:02) Founder-Led Sales and Marketing Tactics(18:58) Company Building: Recruiting and Product Challenges(21:34) Product Positioning in a Crowded Market(23:26) Design Philosophy in Enterprise Software(28:21) Omni's Tech Stack and Development Strategy(28:57) Real-World Use of AI Inside the Company(31:01) Future of Data Tooling and Role of AI(33:49) Rapid Fire Round--------Where to find Colin Zima: LinkedIn: https://www.linkedin.com/in/colinzima/--------Where to find Prateek Joshi: Newsletter: https://prateekjoshi.substack.com Website: https://prateekj.com LinkedIn: https://www.linkedin.com/in/prateek-joshi-infiniteX: https://x.com/prateekvjoshi 

In this episode, Dan breaks down when and why you should start marketing in your sales journey. If you've been prospecting and networking but you're ready to scale, marketing is your next move. Dan walks through paid marketing tactics including Google Ads, Facebook/Instagram/LinkedIn ads, email campaigns, influencer partnerships, lead gen services, webinars, and direct mail. You'll discover how to avoid rookie mistakes and how to build sustainable campaigns that bring real ROI. Whether you're ready to scale or still building momentum, this is a tactical masterclass you'll want to revisit again and again.What you'll learn on this episodeProspecting is great early on, but eventually, you run out of time—then it's time for marketingPaid marketing works best when it's done consistently and targets internal + external pain/desireGoogle PPC and Facebook ads let you laser-focus on buyer intentEmail marketing remains the highest ROI tool but only if you focus on value firstSpeed-to-lead is everything when using lead gen servicesDirect mail works again if you commit to at least 8+ touchesWebinars and affiliate marketing allow you to demonstrate value and scale trustNever market “about you” always market “to them”Resources mentioned in this episodeGoogle Ads: Use pay-per-click campaigns to appear in front of high-intent prospects on search engines.Meta Business Suite: Manage Facebook/Instagram ad campaigns and build targeted audiences.LinkedIn Ads: Great for B2B outreach and higher-ticket client acquisition.HighLevel: Dan's preferred CRM and email automation tool for sales funnels and client nurturing.Mailchimp: An easy-to-use email marketing platform for beginners and growing teams.ActiveCampaign: Powerful email and automation platform for advanced segmenting.RealtyTrac: Lead generation platform for real estate professionals.LendingTree: A lead source for finance and mortgage-related client acquisition. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

In this episode of the Coinbound Podcast, we're uncovering the most overlooked Web3 marketing tactics that could be holding your project back. Whether you're building an NFT collection, a DeFi protocol, or a Layer 1 blockchain, these are the gaps we see over and over again — and they're costing brands growth, engagement, and long-term success.We'll break down:How to actually use SEO and content to drive organic growthThe untapped power of email marketing in Web3Why most communities feel dead (and how to fix it)How to use data and analytics, even in a decentralized worldThe right way to work with influencersWhy localization is the next big unlock for crypto marketingIf you want to build a smarter, more sustainable Web3 marketing strategy, this episode is packed with actionable advice that will set you apart from the noise.

Episode: Balancing AI and Human Connection in B2B MarketingIn this episode of the B2B Marketing Excellence Podcast, I'm diving into a topic that's close to my heart — how we can embrace AI while still preserving the human touch that builds strong, lasting business relationships.At World Innovators, our family-run agency has spent the last 44 years helping B2B companies reach the right audience through strategic marketing rooted in trust, personalization, and genuine care. Today, AI is offering incredible tools to support those efforts — but it's how we use them that matters most.In this episode, I share real stories (including a powerful post-conference message I received) and practical ways to use AI as a supportive partner — not a substitute. Whether it's using AI for note-taking, preparing for outreach, or personalizing communication, I walk through how to make these tools work for your brand while keeping your values front and center.Let's talk about how to build deeper, more meaningful connections — with a little help from technology, and a lot of heart.⏱️ Episode Breakdown:• 00:00 – Introduction: Balancing AI and Human Connection• 00:13 – The Legacy of Building Relationships• 00:53 – Leveraging AI Without Losing the Human Touch• 02:05 – Real-Life Experiences and Insights• 02:57 – The Role of AI in Enhancing Relationships• 05:47 – Practical Applications of AI in Business• 08:40 – The Human Element in AI-Assisted Communication• 12:31 – AI as a Support System, Not a Substitute• 16:25 – Conclusion: Embracing AI for Deeper ConnectionsAt World Innovators, we believe B2B marketing should be about building relationships, not just generating clicks. For 44 years, we've helped industrial and executive education brands find the right people through trusted media sources, curated email lists, and strategic outreach.

This episode features an interview with Luke Arno, CRO at Transcend, a privacy platform that empowers brands to enhance regulatory stances and improve customer relationships through data transparency, consent, and control.Luke dives into the different marketing strategies needed when you are prioritizing data privacy and aiming to only engage with prospects who opt in. He also discusses making the sales function an advisor and consultant to potential customers. Key Takeaways:One size fits all messaging is not successful and does more damage than good. It needs to go. Marketing while prioritizing data privacy is a different ball game and requires a series of calculated investments based on the target market. Empowering your sales leaders as thought leaders, and asking them to act as advisors, makes them very valuable at events. Quote: “ How do we most effectively deliver thought leadership or ask the right questions from our customers about the problems they're solving? And we invest deeply in enabling our sales force  to be subject matter experts, and then therefore we rely on them to help scale, to meet our customers and open up the conversation in a trusted environment. Hence the name of the segment, the trust tree. But that whole process requires sales rep to put their sales position down and, effectively, ship the paradigm for how they think about engaging customers as more of a consultant or an advisor.  So, we try and delight our customers with a sales free experience, but we do rely deeply on the employees we hire at every function to effectively manage the conversation as a trusted advisor.”Episode Timestamps: *(07:47) The Trust Tree: Thoughts on marketing strategy from a CRO  *(21:52) The Playbook: The psychology of prospecting*(37:03) The Dust Up: Show up prepared to articulate your position*(40:45) Quick Hits: Luke's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Luke on LinkedInLearn more about TranscendLearn more about Caspian Studios

In this episode of Numbers and Narratives, Sean Collins sits down with Temilola Agbede, a seasoned e-commerce marketing expert with over 15 years of experience. Temi shares her journey from traditional retail to leading direct-to-consumer channels for major brands like Estée Lauder and innovative startups. The conversation dives deep into the evolving landscape of e-commerce marketing, exploring the delicate balance between data-driven strategies and brand building.Temi offers valuable insights on launching new brands, emphasizing the importance of brand positioning from day one. She discusses how to approach marketing differently for bootstrapped versus venture-backed companies, and shares creative strategies for reaching audiences organically. The episode also touches on the changing role of marketers, highlighting the need for a data-driven approach while not losing sight of brand building and customer connection.One of the most compelling takeaways is Temi's perspective on the future of direct-to-consumer (DTC) marketing. She challenges the notion that "DTC is dead," instead framing it as an essential channel rather than a strategy in itself. Tune in to expand your marketing toolkit and gain a fresh perspective on building successful online brands.

Send us a textHello everyone and welcome back to the Marketing Freaks podcast!In this week's episode, I'm talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan. Stick around for a chat through how to a) write a better plan and b) how to stick to it! Oh - and if you haven't yet subscribed or left us a review on Apple podcasts…please do, it makes such a big difference!

James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their efforts. James and Mike discuss on the role of AI in PR, the importance of building relationships with journalists, and the future of the industry as it adapts to new technologies   About Everhaze Everhaze is a PR business intelligence platform that turns media campaigns and mentions into actionable BI through real-time narrative tracking, messaging consistency scores, big data insights and AI PR Executives. Solving the problem of scalability in PR, Everhaze helps clients across the UK & Ireland with in-depth media monitoring across print, broadcast and online, detailed media intelligence through its intuitive media database, automation of PR campaigns and real-time media insights to ensure its clients can fully realise their reputation protection and management capabilities.   About James McCann James is CEO of Everhaze, an AI enabled PR business intelligence platform that provides real-time reputation impact tracking through combined data sourcing across media database, media monitoring and narrative analysis capabilities. He previously established ClearStory International, an international PR agency in 2017 building a team of 15 and sourcing international clients from North America, Europe, Middle East and Asia. He currently serves on the AI in PR Advisory Council for the Public Relations Institute of Ireland and is also a board member on Oglaigh Naisiunta Na hEireann, Ireland's veteran charity. He was a former PR Campaign Manager for Web Summit. He was recently included in Business Plus Magazines 40 under 40 for PR professionals in Ireland.   Time Stamps 00:00:18 – Guest Introduction: James McCann 00:02:09 – Overview of Everhaze 00:03:11 – Functionality of Everhaze 00:06:09 – The Pressure on PR Professionals 00:09:14 – Challenges of Media Monitoring 00:11:08 – AI's Role in PR 00:17:08 – Marketing Tactics for Everhaze 00:19:09 – Future of PR in the Next 3-5 Years 00:23:31 – Best PR Advice Received 00:24:06 – Advice for New Marketing Professionals 00:25:30 – How to Learn More About Everhaze   Quotes “We're turning PR into actionable business intelligence for large-scale brands, for semi-states, for governments, for NGOs, and obviously for agencies and their clients.” James McCann, CEO of Everhaze. “The major issue when it comes to media relations right now, which is that journalists are under enormous pressure.” James McCann, CEO of Everhaze. “You need to continue to advocate for yourself and your value. Constantly demonstrate value.” James McCann, CEO of Everhaze.    Follow James: James McCann on LinkedIn: https://ie.linkedin.com/in/jamesmccann862 Everhaze's website: https://everhaze.com/ Everhaze on LinkedIn: https://www.linkedin.com/company/everhaze/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Money doesn't grow on trees, we all know that. But, you don't need to break the bank to see results.   Daniel says that if you start boosting Instagram posts with $10 to $20 a week, you can still see meaningful results. Lots of people are under the impression that Instagram and Meta costs a ton of money, and that's just not the case.  Plus, you can even save some money if you want to network at industry events—without paying outrageous amounts of money in ticket fees. Jay shares how an exhibit hall hang out could be what you need.  And, how do microinfluencers play a role in all of this? Sending them your product may be the right move.  This short ‘n sweet Bathroom Break is all about spending less $$$ and seeing more impact.

Richard Levy, founder and CEO of Sophera Marketing, joins host Nicholas Kuhne on From Startup to Wunderbrand to share how startups can thrive by using strategic marketing over big-budget tactics. From real-world case studies to practical frameworks like the Three C's of Positioning and the importance of diagnostics before tactics, this episode is packed with lessons for any founder, marketer, or brand strategist looking to build a business that scales and succeeds.Call to ActionLearn more about Richard Levy and how Sophera Marketing can help your business thrive:

Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.

Erica is joined by Phil Risher from Phlash Consulting. They  discuss his journey from Enterprise Rent-A-Car to founding Phlash Consulting, which specializes in digital marketing for home service businesses. Phil emphasizes the importance of visibility, conversions, and retargeting for growth. He also highlights strategies like leveraging B2B partnerships, optimizing Google reviews, and using automation tools for lead nurturing. Phil recommends allocating 3-10% of revenue to marketing, focusing on organic search, and using tools like ChatGPT for content creation. Erica's guest also stressed the importance of recording sales calls for scalable processes and building local brand recognition through podcasts and social media. Connect with Phil: https://www.instagram.com/phlashconsulting/   Scoop Con 2025 (May 23-24, 2025) https://scoopcon.com/  Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

This week, we sat down with Ali Rose VanOverbeke to talk about what it really takes to build a brand that people actually care about—beyond just running ads and chasing conversions.We get into creative direction, brand loyalty, and why e-commerce is starting to feel like one big copy-paste formula. Ali's seen it all—from designing for billion-dollar brands to launching her own sustainable eyewear company to leading growth at Kadeya, a company redefining beverage retail.She shares the hard lessons from running a mission-driven business, why good branding goes beyond aesthetics, and how data and personalization are shaping the next era of CX. Plus, we dive into hot takes on Alex Cooper's Unwell, Alex Earle's rumored alcohol brand, and why creator-led businesses aren't always what they seem.If you're building a brand, scaling a business, or just tired of every e-commerce brand looking the same, this episode is packed with insight you can actually use.Listen now for real talk on brand strategy, CX, and why creative storytelling still matters.

In this episode of The Adoption Roadmap Podcast, Rebecca Gruenspan sits down with Donna Pope, Executive Director of Heart to Heart Adoptions, to tackle the controversy surrounding Utah's adoption laws and the ethics of adoption. With over 26 years of experience in adoption, Donna shares her perspective on birth mother rights, consent laws, and the scrutiny Utah agencies face.Together, they explore what truly makes an adoption ethical, the misconceptions about Utah's process, and the fine line between efficiency and exploitation. Donna also sheds light on the realities birth mothers navigate, the pressures they face, and how agencies can better support them without coercion.Important LinksHeart to Heart AdoptionsRG Adoption Consulting"Am I Ready to Adopt?" QUIZChapters00:00 Understanding Adoption in Utah03:14 The Grief Process of Birth Mothers06:11 Ethics in Adoption Practices09:07 Navigating Pressure in Adoption Decisions11:58 The Role of Agencies in Adoption15:03 Balancing Interests in Adoption17:59 Financial Pressures in Adoption20:47 The Societal Perspective on Adoption29:50 Navigating Adoption: The Role of Society and Agencies32:23 Understanding Utah's Adoption Laws and Father's Rights37:11 The Balance of Interests in Adoption40:07 Creating Safe Spaces for Birth Mothers43:17 Addressing Misunderstandings in Utah Adoption47:12 Marketing Tactics and Their Impact on Birth Mothers51:19 Supporting Birth Mothers: A Holistic Approach54:28 The Importance of Emotional Space in AdoptionTune in to The Adoption Roadmap Podcast every Wednesday and Friday mornings. If you like what you hear, I'd appreciate a follow and 5-star rating & review! THANK YOU! For questions about adoption, episode suggestions or to appear as a guest on The Adoption Roadmap Podcast, email ⁠⁠⁠⁠⁠support@rgadoptionconsulting.com

Rob Marsh is back to talk about "bro" marketing—why some people don't like it and why not all of it is bad for your business.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Let's clear up the myths around these marketing strategies and highlight the benefits of tactics that many see as too flashy or insincere. Rob shares what he learns from years of writing ads for different businesses and how you can use strong marketing in an honest way that helps your customers.  ‍‍‍‍Watch the previous episode on YouTube, "Building THE Leading Copywriting Community featuring Rob Marsh of The Copywriter Club" ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelRob Marsh's Links:Connect with Rob on Instagram, Facebook, LinkedIn and XJoin his masterclass "How to Write Emotional Copy"Get his "Playbook for Writing High-Converting Ad Hooks"

On this episode of The Casey Adams Show, Alyse Borkan, co-founder of Rocco—the viral drinks fridge that won Domino's Groundbreaking Product of 2024—shares how she's redefining the beverage industry. With a background in scaling high-growth consumer brands like Our Place, Coterie, and Billie (acquired by Edgewell), Alyse brings deep expertise in brand-building, creative marketing, and product launches. She discusses the challenges of launching a hardware product, the power of strategic brand partnerships, and how Rocco is designed to seamlessly blend into any space while enhancing social experiences.Chapters00:00 Introduction to Rocko and Elise Borkan03:05 The Design Philosophy Behind Rocko06:01 The Beverage Landscape and Consumer Trends09:06 Innovative Partnerships with Beverage Brands11:56 Challenges in Hardware Development14:58 The Iterative Design Process18:08 Elise's Journey into Business and Marketing23:40 From Journalism to Startups25:03 Building Brands at Casper and Billie28:05 Creating a Unique Brand Perspective31:01 Marketing Tactics for Early Stage Brands32:30 The Power of Limited Inventory35:22 White Glove Delivery Experience37:34 Evolving Brand Mission and Perspective39:30 Innovative Features of the Rocco Fridge41:40 Future Vision for Rocco43:00 Advice to My Younger Self

How do you know when it's time to let go of a marketing technique that's just not working? In this live, I'll be breaking down the tough decisions we all face in marketing. I'll share my perspective on how to identify when a strategy has run its course, the signs that it's draining your time and resources, and how to move on without derailing your overall goals. Whether it's an underperforming ad campaign, a content strategy that's falling flat, or a tactic that no longer fits your audience, I'll go through how to evaluate the situation and make the right call.  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions. Website: https://cypago.com/ LinkedIn: https://www.linkedin.com/in/rob-young-19021113/ Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses. LinkedIn: https://www.linkedin.com/in/yamregev/ In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  

Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions. Website: https://cypago.com/ LinkedIn: https://www.linkedin.com/in/rob-young-19021113/ Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses. LinkedIn: https://www.linkedin.com/in/yamregev/ In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  

In this episode of B2B Marketing Excellence in AI, Donna Peterson, CEO of World Innovators, explores a challenge that every B2B marketer faces—how to effectively reach decision-makers in a way that is efficient, accurate, and fosters real business relationships.For years, marketers have relied on traditional methods like searching LinkedIn, scanning company websites, and manually compiling lists. These approaches are not only time-consuming but often yield outdated or incomplete information, leading to frustration and missed opportunities.Donna introduces Seamless AI, a tool that helps companies streamline their prospecting efforts, improve the quality of their outreach, and create genuine connections with the right people. By integrating with CRM platforms like HubSpot and Salesforce, Seamless AI enables marketers to execute multi-channel campaigns with confidence and a personalized approach that builds trust.Key Insights from This Episode:The importance of precision in targeting decision-makersHow to use AI to save time and eliminate guesswork in lead generationStrategies for multi-channel engagement, including LinkedIn outreach, email follow-ups, and postal marketingHow Seamless AI integrates with CRM systems to create a seamless sales and marketing workflowThe role of authenticity in marketing—why building relationships matters more than everReal-world examples of companies that have successfully improved their marketing efficiency with AI Episode Breakdown:00:23 – The Challenge: Reaching Decision-Makers Efficiently02:17 – The Power of Seamless AI in Lead Generation03:01 – How AI Improves Accuracy and Saves Time05:12 – Implementing a Multi-Channel Approach for Higher Engagement10:36 – CRM Integration: Ensuring a Smooth Workflow for Sales and MarketingDonna has spent over 40 years helping companies find quality sources, build meaningful relationships, and implement marketing strategies that deliver results. Her goal is to provide businesses with insights that help them grow in a way that is strategic, ethical, and effective.This episode is a must-listen for marketing and sales leaders who want to work smarter, not harder. Instead of chasing lists and hoping for responses, learn how to connect with decision-makers in a way that is efficient, thoughtful, and impactful.If you would like to discuss your specific audience with Donna, please feel free to email her: dpeterson@worldinnovators.com

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: LinkedIn | YouTube | Instagram | Facebook | Website Summary Brett Ingram discusses effective marketing strategies for entrepreneurs and small businesses operating on limited budgets. He emphasizes the importance of creativity and resourcefulness in marketing, presenting ten free tactics that can help generate sales without the need for advertising. The conversation covers various methods including social media marketing, content marketing, email marketing, networking, SEO, referral programs, and public relations, all aimed at building a successful business while maintaining a personal life. Chapters 00:00 Introduction to Entrepreneurial Challenges 02:55 Creative Marketing Strategies for Limited Budgets 05:51 Leveraging Social Media for Business Growth 09:13 The Power of Content Marketing 12:06 Building Relationships through Networking 14:50 Maximizing Visibility with SEO 18:13 Referral Programs and Word-of-Mouth Marketing 21:05 Public Relations and Customer Engagement #marketingstrategies #digitalmarketing #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

Michelle is joined again by sōsh team member Maggie Golden to talk about how brands can build strong relationships with customers. They also discuss breaking up with bad marketing tactics—things businesses should ditch this year to do better for the customer relationship. Customers are like your Valentine's Day dates. You've gotta wine them and dine them to pique their interests. But to win their hearts and form long-term relationships, you'll have to work to form meaningful connections with them. Happy Valentine's Day!If you enjoy Social Soup, make sure to subscribe, share, and rate the show.Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠ Connect with Maggie on LinkedIn:linkedin.com/in/maggiegoldenmkeLearn more about sōsh! Visit our website and reach out at:⁠getsosh.com ⁠  We'll cook you a fresh batch again next Friday!

Send us a textTrying to market yourself as a freelancer but drowning in a sea of conflicting advice? Social media, SEO, cold outreach—where do you even start? In today's episode, my special guest co-host Jamie and I break down exactly how to cut through the noise and focus on the right strategies that actually bring in clients. If you've ever felt overwhelmed by all the ways you could market yourself, this episode is your shortcut to clarity.WE ALSO TALKED ABOUT• The reason freelancers struggle to market themselves (hint: it's not about social media)• Why broad marketing messages don't work—and how to get specific about your value• The exact questions to ask yourself before you even think about marketing• How to identify where your ideal clients are hanging out (and position yourself there)• Why offering value before you start selling leads to easier client acquisition• How audience research can reveal your best marketing angles• The biggest mistake freelancers make when marketing on social media (and how to fix it)• Why marketing to other freelancers isn't a business growth strategy• The easiest way to turn engagement into paying clients without feeling salesyAbout Our GuestJamie Brindle been freelancing for 16 years, and in that time he's worked with clients ranging from local mom and pop restaurants, to Fortune 500 companies like Google, Hillshire, Netflix, and Lionsgate. In 2020 he began producing social media content for his fellow freelancers on TikTok, Instagram, YouTube, an LinkedIn. Today he helps over 500,000 freelancers everyday with practical tips. Links You Might WantJamie's NewsletterFreelance Year One ebookThe Freelancing ProgramConnect with Jamie onLinkedInInstagramSupport the showThank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want. Have a question you'd like answered? Send it to info@bossresponses.com If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

As the coaching industry has exploded into a $15 billion behemoth, it's crucial for business owners to recognize the importance of ethical marketing.This episode is a must-listen for any entrepreneur who wants to build a sustainable, authentic business that aligns with their values. I offer practical advice on how to market your services ethically while still growing your email list and maintaining profitability.00:00 Introduction and topic overview00:38 The problem with fake urgency in marketing02:51 Rethinking unrealistic results reporting04:48 Balancing authority and relevance in your messaging06:26 The pitfalls of high-ticket coaching programs08:22 Embracing realistic positivity in entrepreneurship09:41 Cultural appropriation in business practices10:46 Aligning your marketing with your values and goals11:34 Closing thoughts and invitation to learn moreAre you ready to build your business ethically and effectively?Join my List Building Blueprint workshop to learn how to grow your email list without resorting to toxic tactics. https://www.brendarigney.com/your-list-building-blueprintDon't miss this opportunity to revolutionize your marketing strategy!************************Say "Hi" on Instagram: https://www.instagram.com/itsbrendarigneyJoin the Aligned AF Community: https://www.skool.com/aligned-af-community/about

Dots Oyebolu is joined by Jeff Large, CEO and Founder of Come Alive. Jeff shares his transition from teaching to podcasting, providing expert advice on using B2B podcasts to achieve business success. He offers practical tips on improving listener retention, aligning podcast content with business goals and streamlining the production process.Key Takeaways:(01:22) The transition from teaching language arts to becoming a B2B podcasting expert.(03:18) The distinction between using podcasts for lead generation versus sales conversion, and why clarity on goals is essential for success.(03:49) Building strong personal connections through podcasts can unintentionally lead to partnerships and sales.(08:09) Assess your team's capacity and don't underestimate the time required for high-quality podcast production.(08:42) The importance of outsourcing when internal resources and time are limited, and how professional teams can ensure seamless podcast production.(13:52) How to achieve high consumption and retention rates by aligning your podcast content with your audience's expectations and interests.(16:43) A case study on retaining 91% of podcast listeners emphasizes intentionality and crafting an engaging story arc.(30:41) A four-step system for launching a successful podcast, focusing on aligning podcast goals with overall business objectives.Resources Mentioned:Jeff Large - https://www.linkedin.com/in/jefflarge/ Come Alive LinkedIn - https://www.linkedin.com/company/come-alive-creative/ Come Alive website - https://comealivecreative.com/“Stop Asking Questions” by Andrew Warner - https://www.amazon.com/Stop-Asking-Questions-High-Impact-Interviews/dp/1737676540Podcast hosting platforms: Megaphone and CoHost - https://megaphone.spotify.com/ https://www.cohostpodcasting.com/Insightful Links:How to Create a Successful B2B Podcast in 2024 (w/ Examples) https://blog.podcast.co/reach/how-to-create-a-successful-b2b-podcast-in-2022-w-examplesHow to Grow a B2B Marketing Podcasthttps://www.cognism.com/blog/how-to-grow-a-b2b-marketing-podcastThe Power of Podcastinghttps://nvision.co/business/the-power-of-podcasting-how-creating-a-podcast-can-transform-your-b2b-marketing-strategy/5 Underutilized B2B Podcast Marketing Tacticshttps://www.casted.us/blog/5-underutilized-b2b-podcast-marketing-tacticsThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

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Inside This Episode:✅ The secret to understanding what really drives luxury buyers✅ Why most agents fail at selling lifestyle (and how you can stand out)✅ The power of strategic relationships (and who you must have in your circle)✅ A marketing hack that turns overlooked properties into high-demand deals✅ How to create an experience that gets clients referring you for life

This episode features an interview with Niloy Sanyal, CMO at LeanTaaS, a growth-stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations.In this conversation, Niloy and Ian debate the merits of last touch versus multitouch attribution models. They also dive into the potential of AI SDRs and the benefits of ungating the content on your website. Key Takeaways:While reporting last touch attribution may help CMOs establish credibility, there are benefits to thinking in terms of multitouch and how to best determine the next best touch. B2B still has a way to go to fully leverage the capacity of our current LLMs, not to mention the new versions coming out. There is immense opportunity in AI SDRs and BDRs. If you may the CEO fill out a form on your website, you've lost them. Ungating content allows high level prospects to consume the information they need. Quote: I am absolutely bullish on the impact of generative AI in the tactic of, to start with BDR and AE sales motions as part of our broader ABM execution. But very soon our comms execution, and every part of the marketing execution. But right now, early days, so I don't want to oversell it. But, the promise of what this can do without any improvement on the LLM. Like we were having this debate last night with another thought leader and I don't need chat GPT 5 to come out. I think 4. 0 or 4 is good enough and it's actually great. We just haven't caught up in a B2B environment to take advantage of it. And what I'm seeing from our early experiments, we've been at it now for three, four months, is absolutely astounding in what it can do. It's not going to replace BDRs. Let's be clear, you're in the Bay Area. If you  drive from, you know, Peninsula to the city, I almost feel half the billboards these days are on like AI-automated SDR, BDR type of a thing. Not in my space. It's not going to automate that any, replace rather, but it can supercharge. Those individuals and it can supercharge. So I'm very excited about where we are. Episode Timestamps: *(04:00) The Trust Tree: Last Touch Versus Multi-Touch*(30:07) The Playbook: The Potential of Gen AI SDRs and BDRs*(44:05) Quick Hits: Niloy's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianfaison/Connect with Niloy on LinkedIn: https://www.linkedin.com/in/niloysanyal/Learn more about LeanTaaS: https://www.linkedin.com/company/leantaas/Learn more about Caspian Studios: https://caspianstudios.com/

New Marketing Tactics For 2025  ✅ Please like, subscribe, and share! ✅   Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes elated to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered. ✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com ✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070 ✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com   FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles! ✅ Instagram: https://www.instagram.com/hardmoneymastermind/ ✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind        

Subscribe to DTC Newsletter - https://dtcnews.link/signup Chubbies became a DTC legend by selling proper-length shorts and a brand identity people loved. But behind the scenes, Preston Rutherford and his team had to fight against the short-term addiction of Meta ads that almost ran the company into the ground. In this episode, Preston shares:

Hour 1: Jason talks with listeners about the President's press conference today - which he liked, until he didn't. Then he talks with Dr. Mara Einstein about her new book "Hoodwinked" which shares research about how brands market their products like cults.

An important episode where we discuss the complexities and common misconceptions surrounding Medicare. Joining Mark and me are Dan Mangus, Vice President of Growth and Development for Senior Benefit Specialists, and Luke Atchison, to provide expert insights on the various parts of Medicare - Part A, B, C, and D. Discussion covers important enrollment dates, the impact of the Inflation Reduction Act on Medicare Part D, and the necessity of obtaining appropriate Medicare plans based on individual needs. There is an emphasis on the importance of having a knowledgeable advisor, the pitfalls of choosing plans based on current health without foreseeing future needs, and the need for additional coverage like Medigap or other insurance plans to supplement Medicare. Various CMS resources and tools for better understanding Medicare are recommended (in the show notes below), and listeners are urged to start preparing for Medicare well before turning 65. Listen to the Alphabet Soup of Medicare with Dan Mangus.[00:00] Introduction to Medicare Misinformation[00:39] Meet the Hosts and Catching Up[01:39] Empathy and Civility in Everyday Life[02:49] Introducing the Medicare Experts[03:45] Medicare Basics: Parts A and B[05:27] Medicare Parts C and D Explained[06:32] Medigap and Recent Changes in Medicare[10:25] Key Dates and Enrollment Periods[15:23] Finding Reliable Medicare Information[19:39] Misinformation and Marketing Tactics[22:27] Mistakes and Key Questions in Medicare[26:45] Support for Low-Income Individuals[27:58] State-Specific Insurance Differences[28:59] Investigating Medicare Before 65[29:35] Common Medicare Mistakes[30:03] Understanding Zero Premium Programs[31:19] Supplementing Medicare Advantage[32:15] Leveraging Your Health for Insurance[34:46] Questions to Ask Your Medicare Specialist[37:17] Resources for Medicare Education[43:41] The Role of Advisors and Brokers[45:27] Holistic Healthcare DecisionsTakeaways: Medicare has different parts, each serving unique healthcare coverage needs, so understanding them is crucial. Open enrollment periods for Medicare are specific, running from October 15 to December 7 each year. The recent Inflation Reduction Act significantly alters Medicare Part D, lowering out-of-pocket costs. When choosing a Medicare plan, always consider your current and potential future healthcare needs. Consulting with local Medicare specialists can help you navigate the complex options available. Be wary of marketing claims promising too-good-to-be-true benefits; seek accurate information. 2025 Medicare CostsAbout Publication 969, Health Savings Accounts and Other Tax-Favored Health Plans | Internal Revenue ServiceAppealing Income Related Monthly Adjustment Amount of Medicare Part D or Part B PremiumsThe Alphabet Soup of Medicare - Saint Louis In Tune with Dan MangusWelcome to Medicare | MedicareIntroduction to Medicare

In this insightful episode of The Hard Corps Marketing Show, I sat down with Steve Gradman, a seasoned marketing expert and consultant at Crews & Co., with a rich background spanning SMBs, fintech, crypto, web3, edtech, and gaming industries. Together, they explore the dynamic evolution of performance marketing and its shifting landscape.Steve emphasizes the critical importance of building authentic customer relationships and avoiding #DisconnectedMarketing — where brands rely too heavily on automated, AI-driven strategies that can create a gap between them and their audience. He cautions that while AI has its place, it's essential to maintain a human touch and focus on creating genuine connections with customers. Steve also discusses how understanding and leveraging Ideal Customer Profiles (ICPs) can revolutionize marketing efforts, particularly when it comes to expanding into niche markets and refining target audiences.Steve highlights a key turning point in marketing: the diminishing returns of traditional performance marketing tactics and the growing need for more personalized, relationship-driven approaches. He offers valuable insights on how marketers can adapt to these changes and leverage new strategies to stay competitive in an increasingly crowded and digital-first world.Drawing from his own diverse career, from the auto industry to high-impact roles in leading tech and gaming companies, Steve shares practical advice for marketers seeking to future-proof their strategies. Whether you're in B2B, B2C, or emerging sectors like web3 and crypto, Steve's journey and expertise provide actionable takeaways for anyone looking to navigate the ever-evolving marketing landscape.

We're diving headfirst into a topic that's ruffling feathers across the network marketing world: aggressive recruitment tactics

This episode features an interview with Calen Holbrooks, VP of Demand Gen at Airtable, the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. In this episode, Calen shares with us how she thinks about “big C and little c community” and why it is important to invest in, even when it is harder to measure. She also dives into her approach to accessible content and how they increased their conversion rates through a homepage refresh.Key Takeaways:We know that people are consuming content in a binge-like format; we should let them binge! While sales' desire to gate content is understandable, ungating is a no-brainer, especially given all of the data we have now. Investing in community pays dividends and drives intent. While some community investments are more measurable than others, it doesn't mean you should not invest in those less-measurable communities. The homepage is crucial, and refreshing it to tweak the way Airtable told their story resulted in a 25 percent conversion increase. Quote: “ I'm surprised at how  slow organizations have been to adopt some of this, ungate 80 percent of what you're doing strategy. Maybe I shouldn't be surprised, like, I get it. The processes with marketing to BDR to sales handoffs require a lot of this sort of traditional lead flow of things. Not to point fingers, but I do blame a little bit on the sales side and sort of  what they need to be why we can't do that. But it seems like a no-brainer when we have the amount of data that we have today… When we know everybody is scrolling and consuming content in a binge-like format, like, let them binge!”Episode Timestamps: *(03:53) The Trust Tree: The evolution to enterprise selling *(21:26) The Playbook: Investing in community and tracking account propensity *(34:23) The Dust Up: Demand gen versus brand araguments *(41:42) Quick Hits: Calen's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Calen on LinkedInLearn more about AirtableLearn more about Caspian Studios

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies and personal reflections for the new year. They share insights on email performance trends, tackling low-hanging fruit tasks, and leveraging unique marketing opportunities in January.=================================================================Best Moments:(00:41) New Year reflections and motivational posts(01:53) Jay's holiday trip to Japan(02:34) January marketing strategies and performance metrics(03:23) Focusing on low-hanging fruit and conversion rates(04:35) Discussion about "Blue Monday" marketing campaigns(05:41) Capitalizing on January trends like Dry January(06:02) LinkedIn connections and networking in January(07:09) Reigniting cold leads after the holiday season(07:42) Personal New Year's resolutions update(09:37) Podcast recommendations and wrap-up=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in the "Ask Us Anything" segment. He addresses both work-related and ridiculous questions, providing insights on marketing tactics and sharing personal anecdotes.=================================================================Best Moments:(01:34) Marketing tactics that no longer perform well(02:24) First name personalization in email subject lines becoming ineffective(03:19) The negative impact of stock photos on engagement(04:45) The downsides of buying cold email lists(06:10) Introduction of Marigold, the podcast sponsor(07:04) Jay's personal experience with holiday cards=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Send us a text to get more PR resources for your product biz!Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car?

In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.=================================================================Best Moments:(00:56) Black Friday sales data and AI impact on conversion rates(02:28) Email marketing trends for Black Friday 2023 vs. 2022(04:54) The surprising effectiveness of the word "wicked" in email subject lines(06:17) TV and movie recommendations(07:38) Announcement about the upcoming Certified Guru email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

When this episode goes live it's Thanksgiving in the U.S. and we're drafting our Top 5 dishes we'd want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we'd use if we had a brand new business we were starting in 2025.Feel free to send us your version of the Top 5 lists we mentioned in the order you'd rank things!Jump to 21:42 if you only want the Marketing Tactics list.

In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced methods like email marketing, early Google Ads, and leveraging social media platforms. Along the way, I also discuss the importance of authenticity, how to deal with trolls and reviews, and why your subjective opinions about platforms like TikTok don't matter if you want to grow your business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights to level up your marketing game.

Ep. 278 Is focusing on short-term ROAS holding your brand back? Kieran and Kipp dive into the big picture of long-term brand building over immediate financial gains, sharing insights from Preston Rutherford's (Co Founder of Chubbies) journey to building and selling a $100M brand. Learn more on avoiding the pitfalls of short-term thinking, the importance of blending creative and media functions, and the benefits of producing high-quality, in-house content for sustained brand awareness. Mentions Preston Rutherford https://www.linkedin.com/in/prestonr/ Chubbies https://www.chubbiesshorts.com/ Marathon https://www.marathondataco.com/ Shopify https://www.shopify.com/ We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science Media In this episode of "Right About Now," host Ryan Alford chats with Jay Schwedelson, founder of Guru Media Hub, about the evolving landscape of marketing, with a focus on email marketing and AI's impact on content creation. Jay  shares his journey, emphasizing the importance of defining a niche and personal branding. They discuss effective email marketing tactics, such as using compelling subject lines and emojis to increase engagement. The episode also explores the role of AI in marketing, highlighting the need for a human touch to maintain authenticity and connection with the audience.TAKEAWAYSIn this episode of "Right About Now," host Ryan Alford chats with Jay Schwedelson, founder of Guru Media Hub, about the evolving landscape of marketing, with a focus on email marketing and AI's impact on content creation. Jay shares his journey, emphasizing the importance of defining a niche and personal branding. They discuss effective email marketing tactics, such as using compelling subject lines and emojis to increase engagement. The episode also explores the role of AI in marketing, highlighting the need for a human touch to maintain authenticity and connection with the audience. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode of Do This, Not That, host Jay Schwedelson tackles both work-related and lighthearted questions in the "Ask Us Anything" segment. He shares insights on effective marketing tactics inspired by political campaigns and discusses his personal Thanksgiving preparations.=================================================================Best Moments:(01:05) Work question from Sarah about political marketing tactics(02:45) Discussion of bookend emojis in email preheaders(04:12) Using emojis in email "from" names(05:27) The rise of connected TV (CTV) in marketing(07:55) Ridiculous question about Thanksgiving preparation(08:24) Jay's experience with the Turkey Trot run=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this spooky episode of Good Morning Liberty, Nate Thurston and Charles Chuck Thompson dive into the scary reality of American debt per taxpayer, discuss recent interviews with economists, and analyze the trash talk leading up to the upcoming election. The hosts share their predictions, critique the media's portrayal of candidates, and debunk common lies told about Trump and Kamala Harris. Additionally, they discuss the intense political landscape, the influence of third-party candidates, and the concerning rhetoric around dictatorship and fascism. Tune in for a deep dive into the current political climate and the media's role in shaping public perception. (00:35) Discussing National Debt (02:53) Election Predictions and Polls (03:36) Trash Talk in Politics (05:10) Trump's Garbage Can Comment (06:55) Biden's Garbage Comment (11:47) Trump's Marketing Tactics (14:48) Election Lies and Debates (21:08) Kamala Harris and the Border Visit Controversy (22:13) Media Misinformation and Political Lies (23:45) Trump's Dictator Claims and Media Reactions (24:34) The Russia Hoax and Election Interference (29:29) Gaslighting and Political Bias (32:05) Trump's Military Comments and Public Perception (38:23) Polls, Lies, and Election Predictions (44:42) Conclusion and Call to Action Learn more about your ad choices. Visit podcastchoices.com/adchoices