Local Domination Podcast - The Ultimate Guide to Attract Local Clients Fast.

So many people shy away from a career in sales because they believe they’re not ‘salespeople’. How can you build your brand without using aggressive sales tactics? Where should you be concentrating your efforts, and which tools should you be using? On this episode, host of the Massive Agent podcast, Dustin Brohm shares how social media and online assets took his brand to the top.     By broadening your online content, you’ll get people to know, like and trust you. -Doren Aldana   Takeaways Be honest about what you want to do and what you’re good at. If you don’t enjoy aggressive marketing, like direct phone calls, find a different approach. Any kind of sales requires people to know, like and trust you. Video makes this very easy, on a large scale. Branding is about getting people to recognize you. Market yourself to your community- but rather than selling your products, offer advice, reviews and insights for free. Make sure you’re recognizable even before people need your services.   At the start of the episode, Dustin shared that he struggled with traditional forms of marketing as a real estate agent. He then explained why he started using social media to brand himself, rather than his area of expertise. Dustin is adamant that his success comes from being authentic and serving his community. We also discussed: Why it’s important to consider the platform where you post your content That content is more important than the frequency of your online activity The necessity for good graphics   Social media and internet tools are changing the game in more ways than one. However, remember that even though the internet gives you access to a wider reach than was previously possible, sometimes the best business you can attract is in your own community. Be authentic online to attract the right customer, and focus on being a great guide and helper in your sphere of influence. With so many options out there for your customer, it’s more important now than ever before to make sure your community knows, likes and trusts you.   Guest Bio - Dustin Brohm is a Real Estate Agent, national speaker, trainer and host of the Massive Agent podcast. He’s also a marketer at heart, and is passionate about using technology to brand himself and his business more effectively. Dustin believes that authenticity is the key to doing business more effectively, and that being yourself not only entices the right client for you; but discourages the wrong ones from approaching you as well.   To find out more about Dustin, search @DustinBrohm or @massiveagent on all social media platforms. You can also find him on Linkedin: https://www.linkedin.com/in/dustinbrohm And listen to his podcast on https://massiveagentpodcast.com

  A lot of the time, we simply go through the motions of what’s expected of us in business, at home, or in our communities. How can you stop doing what’s merely ‘good’, and start being remarkable? What do you need to do to set yourself apart as a phenomenal entrepreneur, parent, spouse, or friend? On this episode, I talk with business coach, consultant, speaker and entrepreneur, Erik Hatch to answer these questions and more.     Figure out who you are going to be, and be exceptional. -Erik Hatch   Takeaways Look at everything holistically. You can’t be one person at work and a different person at home. Market yourself for who YOU are, in your entirety. Own up to your mistakes and share your failures with others. You can gain trust more easily by being transparent about your brokenness. To be remarkable, you have to be intentional and consistent. Be sure of what you want to do, and keep doing it. At the start of the episode, Erik shared why you need to know who you are, and market the best version of yourself to the world. He then mentioned why some people may need to take smaller steps before they feel comfortable enough to be fully transparent. Towards the end of the episode, Erik explained how you can become remarkable once you’ve set your goals.   We also discussed: Why it’s vital to have a measurable timeline and a strategy with numbers associated The importance of building one-on-one relationships with people Why you should share your vulnerabilities on social media   The importance of personal relationships is immeasurable to your business. However, remember never to treat one area of your life in isolation from the rest. Your life in business can never be detached from your life at home. Take a holistic approach, and be intentional and consistent.   Guest Bio - Erik Hatch is a Realtor, business coach, consultant, speaker and entrepreneur. With a passion for building relationships, Erik believes that the only way to become remarkable is by going the extra mile when people are in need. Erik is also adamant that failure is a part of everyone’s story, and that we should own our downfalls as much as we celebrate our successes.   To find out more about Erik, head to: www.hatchcoaching.com  

Social media is a fantastic tool for business, and LinkedIn is at the top of the list of platforms that can help you generate leads. What type of content should you be posting to your LinkedIn account? How can you start making connections with a wider scope of people? On this episode, marketing expert and international bestselling author of LinkedIn Publishing to Profits, Tracy Enos, shares her advice for using Linkedin as a tool for success.     When someone connects with you on Linkedin, remember to tell them you’re honored to be a part of their network. -Tracy Enos   Takeaways Make sure your LinkedIn profile is attractive, enticing, and relevant. This goes for entrepreneurs and recruiters alike. If you want people to be interested in what you’re offering, make sure your profile looks genuine. Grow your network. By connecting with high school friends and others you might not see as your ‘ideal’ customer, you can connect with their respective databases. Don’t exclude anyone from your database. Even if they won’t become clients, they might know someone who will. Get active on the LinkedIn newsfeed. To do this, make sure you’re posting great, relevant content. If a lot of people interact with your posts, Linkedin will make them available to a wider network.   At the start of the episode, Tracy shares how she was laid off twice in a short span of time. Rather than let this get to her, Tracy saw the opportunity for growth and at her sister’s suggestion, started her own business. Given her expertise in marketing, Tracy decided to start teaching people how to use LinkedIn for their businesses.   We also discussed: Why LinkedIn isn’t just about popularity Why your profile has to be customer-focused. What to say to the people who interact with your posts.   Compared to the most popular social media platforms like Instagram, Facebook and Twitter, LinkedIn is often overlooked. However, LinkedIn is the only platform that allows you to search for particular demographics to promote your business. More specifically, it allows you to do this without spending money on advertisements. The best tool for your business is free—why not take advantage of it right now?   Guest Bio - With over 21 years of experience in sales and marketing, it’s safe to say that Tracy Enos is an expert in her field. However, that’s not to say her journey to success has been easy. On the contrary, despite being successful in her positions (notably, she went from $10/hour to 6 figures in just 4 months), Tracy was laid off by two companies before starting her own business. While her decision to become an entrepreneur in 2013 was a daunting one, Tracy has no regrets. By using her knowledge of marketing, Tracy now teaches people how to become as successful as possible by using Linkedin. She’s also authored an international bestseller book on the subject: Linkedin Publishing to Profits. To connect with Tracy on LinkedIn, go to https://www.linkedin.com/in/tracyenos You can also find out more about her on her website: www.TracyEnos.com   And learn more about her bestselling book at: www.linkedintopublishing.com

  Most businesses make the mistake of deploying their marketing on a one-off basis, instead of a long-term campaign. They focus on "selling" instead of incubating using the power of education. But here's the truth: consumers want value content and advice, they don't want a sales pitch. What are the best ways to use online content to engage with your target market? Is it possible to speed up the process without compromising quality? On this episode, I talk with the remarkable Justin Zimmerman of REDX about how we can grow our business by using social media and online content with purpose.     Takeaways Offer content on your website and social media platforms. Doing this will help you reach wider audiences and ultimately have a bigger impact on the market. Keeping a consistent pipeline of content doesn’t have to be a hassle. You can repurpose a lot of what you’ve already shared with your audience. Stick to a schedule. By dedicating an hour a day to curating content, for example, you’re staying up-to-date with your goals.   At the start of the show, Justin outlined why he chose to develop a software for the real estate industry. He shared that this was an action taken to help him stand out against the competition. Justin then explained his approach to developing content and how he decides what to share.   Justin also gave insights on: How you can outsource content creation to social media professionals once you’re established How to ascertain what your audience wants to see Why content creation should be something you do in your overtime    Guest Bio - Justin Zimmerman is the director of content development at REDX. With a background in real estate, Justin is revered for finding success in the industry at the age of 24. Justin is the creator and pioneer of software that converted housing data into a simpler, more user-friendly format for everyone involved in the process of buying and selling property. Today, Justin is an advocate for creating and sharing content with audiences to gain a greater database without needing to engage in traditional prospecting.  To connect with Justin, head to: https://www.linkedin.com/in/justinzim To find out more about REDX, visit: https://www.theredx.com/

Entrepreneurs are often told that they can achieve anything they put their minds to. While this may be encouraging, it’s still a matter of execution. How do we know we’re using our time effectively enough to reach the goals we’ve set? Is visualization truly so powerful that we can rely on it to get us to where we want to be? On this episode, acclaimed author of the 5 Minute Success books, Karen Briscoe, shares how to zone in on visualization and habit creation to find lasting success.   Vision without action is futile. - Doren Aldana   Takeaways If you’re struggling to decide how to do something, consider your ‘why’. Paying attention to your motivation goes a long way in finding solutions. Make sure that your visualizations are supplemented by actions that will help those visions come to fruition. Build from the ground up, rather than diving straight in. You cannot create enduring success without a strong foundation.   At the start of the episode, Karen shared that she began her path to enduring success after raising her children. She uses this as an example to highlight that there is no timeline to success. In fact, she considers herself an example to counter the belief that it’s ever ‘too late’ to achieve your goals. Towards the end of the show, Karen emphasizes the importance of supplementing vision with action. The two are inherently linked, and one cannot be successful without the other.   Karen also gave insights on: Why it’s important to monitor yourself and your progress. The necessity to start forming new habits slowly. How taking breaks can re-center you and help with productivity.   Visualization is a powerful tool, but it can only go so far when used in isolation. The key to success lies in tracking your activity and learning from what you’ve observed. Insanity is considered the act of repeating behaviors and expecting to see different outcomes. By monitoring yourself, you’re not only holding yourself accountable, you’re ensuring you learn from your mistakes. Create a habit of visualizing and paying attention to your behavior, and your actions will have more impact.     Guest Bio - Karen Briscoe is the genius behind the 5 Minutes to Success books. With a successful background in real estate, Karen has crafted an approach to business that has won industry-wide acclaim. This approach is based on her own journey. Karen places emphasis on the importance of combining actions, visualization and subtle habit creation to achieve enduring success. Having generated $1.5 billion in real estate sales, her advice is not only helpful, but indeed vital to all those seeking thrive. Go to https://www.5minutesuccess.com/ for more information.

Running a business that runs without us is a rewarding goal, but is not easy without the right steps. How do we scale a business and set ourselves free from the office “ball and chain”? How do we get more without actually having to give more of ourselves? How do we make ourselves unnecessary in our own businesses? On this episode, entrepreneur and founder of Elite Real Estate Systems, Jeff Cohn, shares the secrets to scaling our businesses while freeing up more of our time.     Look at every failure as an opportunity to win. You just have to keep failing forward. -Jeff Cohn   Takeaways Own your success in advance. Having the right vision determines the results. The level we invest in ourselves is connected directly to the growth of our business. We often think no one else can do what we can do, but we should think about building a business where we’re not necessary.   At the beginning of the show, Jeff shared how he got started and how his journey to entrepreneurship began. Next we talked about the importance of starting with the right vision of yourself, and Jeff talked about what made him decide to leverage his business. He shared on the power of building a team of people we can pour into. Towards the end we went into some nuts and bolts about using business to set ourselves free.   We also discussed: How to change your view of failure How to have more without giving more of yourself The importance of learning and implementing what successful people have done   Even with all the goals and aspirations in our lives, the reason people never make it to the next level is the ball and chain they’ve tied to themselves, and all the tasks they do that are unnecessary. We have to take ourselves out of the jobs and tasks that aren’t the most valuable use of our time, and we must metabolize failure into feedback to move us forward.  Building a business that runs without us requires a higher level of mindset, systems, technology, leadership, and business acumen. We have to become the people that can do that.   Guest Bio - Jeff is Owner of Omaha's Elite Real Estate Group and founder of Elite Real Estate Systems. To find out more go to https://www.eliterealestatesystems.com for more information, for his podcast go to https://www.eliterealestatesystems.com/podcast/tag/podcast.

Success isn’t complicated, but it takes consistent work to achieve. This is where most people fail. How can we get more consistent with our daily routine? What kind of activities should our work routine include? And why does our mindset play such an important role in whether we’ll be consistent with our efforts or not? In this episode, Candy Miles-Crocker talks about the struggles of building a business and how to overcome them.   Nobody can motivate you to do anything. They can inspire you, but they can’t motivate you. That comes from within. -Candy Miles-Crocker   Takeaways The first step towards success is putting ourselves on a schedule and making a list with all the activities that need to be done that day. This way, we know what we have to do on a daily basis. Our mindset influences not only our self-esteem and energy levels, but also the type of actions we take. The secret to success isn’t to find a way to always be in the mood of doing hard things. It’s doing hard things despite not wanting to do them.   At the beginning of the episode, we talked about why it’s important to have a daily work routine. Next, we talked about how our mindset influences our actions, and why we should stop waiting to be motivated— and do the work regardless of how motivated we are. We also covered: Why it’s important to know our “why” and the price we’re willing to pay for our success How taking action can increase our motivation level Why hard work is the secret that most successful people don’t like talking about   Successful people make success look easy, but it’s far from that. We’re not entitled to success, and nobody owes us anything. This is one of the lies we have to let go of if we want to take control of our destiny. If we want to build a business, we have to understand that consistent work isn’t the hard way; it’s the ONLY way to reach success. The foundation of success is the daily activities that contribute to reaching our goal   Guest Bio - Candy Miles-Crocker is an active real estate agent and a real estate coach. She has over 17 years of experience in the industry and is the creator of Real-Life Real Estate Training. You can find out more about her real estate training for free, by downloading her free book The Reality of Real Estate.

Rather than envy high achievers, why not find out what their secrets are, so you can become one of them? What are the success habits of top performers? What activities should we pour the lion's share of our resources into that produce the best results? In this episode, Shon Kokoska talks about the 10 Characteristics of top performers.​   Every dream that you have comes with a price tag. Are you willing to pay the price to obtain the dream? -Shon Kokoska   Takeaways In the first phase of growth, every income generation activity is done by us. No matter how productive we are, we have a natural ceiling of achievement. Research shows that around 20% of our activities yield 80% of our results. When it comes to sales, prospecting and lead generation are the activities that are the most important for the growth of our business. We can’t thrive if we live in an environment where nobody believes in us or in the possibility of achieving our goals.   Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes.   At the beginning of the episode, we talked about the phases of business growth and how we can progress from one phase to another. Next, we covered what activities are the most important for our business growth and what it takes to build a winner mindset. We also covered: Why we need to recognize the activities that are worth building habits around How long it takes to build a habit How sharing our goals with others will make us work even harder to reach them   Trying to reinvent the wheel will cause us to lose money and time. One of the most important characteristics of top performers is being teachable and having the ability to follow proven plans instead of just winging it. We have to seek mentors and do things differently instead of repeating the same processes that didn’t work the first time. Also, we must be willing to walk the extra mile in all of our endeavors. Those who do a little more every day will finish first.   Guest Bio - Shon Kokoska is a trainer, consultant, and coach for real estate agents. He has over 25 years of experience in real estate sales and marketing. He is also a John Maxwell-certified coach and the creator of Icon Coaching, where he hosts an elite program for real estate agents as well as live events and growth, sales, and marketing courses. You can schedule a free business assessment here.

Networking is often seen as a complete waste of time, and frankly, isn't worth pursuing if you don’t know what your doing. What separates the top networkers, who build a powerful, profitable team of referral partners, from all the rest? What’s the difference between the “hunter” and the “farmer” mindset? How can you turn new acquaintances into quality connections without coming off as sleazy, salesy or uncool? In this episode, Jeremy DeMerchant shares the strategy he used to build a steady stream of income with strategic networking.   The key piece is keeping that voice-to-voice or face-to-face conversation going. -Jeremy DeMerchant   Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes.   Takeaways People fail at networking because they’re always on the hunt, and they aren’t looking to build meaningful relationships. Networking is a long-term game. We have to put ourselves in the shoes of our leads, and the only way to do that is to ask questions and listen. Nobody cares about what we have to offer unless it solves their problems. We shouldn’t bother offering services that aren’t problem-solvers. At the beginning of the episode, we talked about the mindset shift from hunting down clients to listening, giving a diagnosis, and asking for permission to pitch. Next, we talked about how getting to know the people to whom we’re pitching especially helps sales with a higher price point. We also covered: Why we should choose to work with people we would otherwise be-friend How we can stay in touch with our database without sending out emails or making calls Why it’s never a good idea to invite someone to a coffee and deliver an unrequested pitch People don’t want to be sold to or subjected to unrequested pitches. What our potential clients desire is to have their problems solved. We can’t win them over by buying them coffee and expecting them to say “yes” to our pitch without making sure they’re a good fit. When we play the hunter’s game, our potential clients can see that all we want to do is land a sale. We shouldn’t pitch unless we think we may have a solution after listening to what they say about their pain points.   Guest Bio - Jeremy DeMerchant has over 20 years of experience in sales. He’s the CEO of Permission To Sell, where he teaches entrepreneurs and professionals how to increase their sales by adding value. His business was featured on ABC, NBC, FOX, and CBS, and if you want to find out more about the sales tactics he used to increase his visibility and network, join the Permission To Sell Group. You can also download his sales cheat sheet for free here.

Buying leads from platforms like Zillow can be expensive and time consuming. In the end, a very small percentage of the leads we pay for actually convert into clients — but what other options do we have? How can social media filter out low-quality leads by using custom audiences? What’s the role of video content in all of this? In this episode, James Rembert, the “Zillow Killer”, shares how effective and cost-efficient Facebook advertising can be.​   The key to Facebook advertising is being a human. -James Rembert   Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes.   Takeaways Social media is all about communities and relationships. If we don’t treat it as such, people won’t engage with our content. Video isn’t just an option. It’s an essential part of any paid traffic strategy, and a powerful way to connect with others. The best way to increase our reach on social media is by being helpful without mentioning what we do for a living.   At the beginning, we talked about why many of us fail at social media advertising and why it’s important to build relationships first, and then advertise to a custom audience. We also covered why it’s important to calculate the cost per conversation as opposed to the cost per click.   We also covered: How to build custom audiences on Facebook Why it’s important to focus on local clients How living in obscurity impacts our probability to succeed People work with us because of who we are. Emotions we evoke and the value we deliver are the factors that drive the sale. However, unless we have conversations with people, we can’t tap into their emotions or demonstrate that we can provide value. The best way to draw people to us is to create video content. Videos can help us filter out the time wasters who wouldn’t like us in the first place, and attract the types of people who like our style and approach.   Guest Bio - James Rembert is the Zillow Killer. Using Facebook, he provides marketing solutions to real estate agents who want to get high-quality leads without investing large amounts of money in platforms like Zillow. You can find out more about James and his work at http://www.jamesrembert.com/

It’s important to find meaning in the work that we do, and having a clear purpose positively affects our team, our business, and ourselves. How does a meaningful work contribute to a great company culture? What are the benefits of investing in the well-being of our employees? How does this impact our turnover rates and the image of our business? In this episode, Josh Cunningham shares how he turned his company culture around and brought purpose to this team.     Everybody loves a pat on their back no matter how old, young, or successful they are. -Josh Cunningham   Takeaways Entrepreneurship is all about solving a problem. On a more complex level, it involves making that work meaningful for your employees. When we involve our team in the decision-making process, they become more attached to our company because they leave their footprints on it. As a result, our turnover rates are lower. Daily meetings are a perfect opportunity for recognizing top performers, allowing employees to get to know each other better, celebrating achievements, and discussing lessons learned.   Even a 10-minute meeting can make a difference in how your team members feel about their workplace. The secret is to make those 10 minutes count by encouraging interaction. One of the best ways to do so is focusing on recognition. Ask each employee one by one who did a good job that day and why. Everyone likes a pat on the back, especially if it’s an unscripted compliment from their co-worker.   Guest Bio - Josh Cunningham is the CEO of rokrbox, a lead-follow up company with trained ISA’s that nurture real estate leads 7 days per week, 80 hours per day. Josh prides himself on his instant follow-up (under 5 minutes) as well as the persistence and consistency of his ISA’s. If you want to find out more about his service, you can contact Josh directly at josh@rokrbox.com

Social media is a great way to reach a large audience and generate leads with less effort-- yet so many people fail at it or neglect it. What makes the difference between merely sharing your status updates on social media and actually establishing yourself as the GO-TO expert to a growing following of your ideal prospects? What kind of content makes the difference between getting a few likes and getting REAL clients? In this episode Ryan Stewman, a social media guru and bestselling author, talks about what kind of content works like a lead machine.   You can’t “feel” your way into taking action. You have to act your way into taking action. -Ryan Stewman Takeaways Sharing our success on social media will eventually generate leads. Who wouldn’t like to work with someone who has a proven track of success? One of the biggest mistakes people make is to think themselves out of a bad situation. We have to take action even when it doesn’t feel good or comfortable to do so. Becoming an action-taker doesn’t have to happen overnight. It happens daily with small steps that help work towards an improved version of ourselves. We won’t like our new schedule in the beginning, but the results are worth in the end.   In the beginning of the episode, we talked about how social media can work like a lead magnet by finding the right way to share our wins. We also covered: How to find out what’s in the mind of the prospect What kind of wins should be shared and what is relevant for the prospect Why the “force of the average” will try to drag you back to the comfort zone-- and how to fight it   Many people think seem to think that if they act like celebrities and only brag about their accomplishments that people will respect them and want to do business with them. While we might get a few likes, the people who we want to target don’t care all that much about our personal life. They care about what we can do for them. Each time we post something on social media, we have to ask ourselves, “How does this come off as relevant and interesting to the people I’m targeting?”   Guest Bio - Ryan Stewman, also known as the Hard Closer, is a social media guru with a background in the mortgage industry. He closed over 181 loans in 2009, when the market crashed, but he was forced out of the industry due to legislation changes that prevented him to renew his licence. He then turned to social media, where he gained a huge following and soon started to teach others how to grow their businesses using social media as well. Since then, he has been published in Forbes, Huffington Post, and Entrepreneur, and has been a 6-time bestselling author.

Local search can be the difference between you being the only logical choice or being ignored, or even worse, being kept in the darkness of obscurity. What can you do to be found by the right clients, at the right time (when they're actually searching for your product or service)? What are the differences between PPC and SEO, and how can you use these tools profitably? What factors help you become dominant in your local area? On this episode, we are joined by the Dental Marketing Guy, Justin Morgan, who shares insights on optimizing reputation and presence when people are searching online for what you have to offer.​     When you offer value and really good content, Google recognizes that. -Justin Morgan Takeaways When you advertise on Facebook you have to disrupt people, but when you do SEO, people are already searching. Adwords advantages: more control, ability to ratchet it up with your data  Your reviews can very often determine if you’re going to be at the top of the results.   At the start of the show, Justin Morgan shared how he got started and why he specialized in marketing for dentists. We talked about the keywords and phrase formats that show buyer intent, and the importance of determining what your ROI will be on the backend. We also talked about how reviews and photos play into search rankings. Towards the end, Justin shared some of the more technical details that affect your search ranking. We also discussed: How to get more granular and perfectly geometric accurate data SEO vs. Adwords The advantages of having a good SEO ranking If you want to really dominate your space, you have to have an arsenal of well-sharpened tactics. If you want to build a solid recession-proof business that thrives in and out of season, you need to have multiple engines to feed your business with quality clientele. SEO and PPC are two powerful strategies that can completely change how many people come to your site and buy your service. Keywords are important, but so are things like reviews, pictures and details like H3 tags, links and website usability. These things will do a lot of selling for you, so it’s critical that you optimize them.   Guest Bio - Justin is a marketing consultant. He is the founder of Dental Marketing Guy. Go to https://dentalmarketingguy.com/ for more information. To check out his process for determining the ROI of SEO, go to https://dentalmarketingguy.com/velscoping-keywords-seo/.

What are the most important components each business should have, regardless of industry? Why is it important to know your numbers? How can you increase your chances of getting more clients? In this episode, Coach Burt shares the tactics he uses to help businesses grow their revenue to new heights.   When I’m coaching a small business owner, I’m looking at where they are deficient. Do they have the knowledge or skill they need? -Coach Burt   Takeaways Most businesses are missing one or two fundamental structures. In most cases, it’s either knowledge, drive, or the confidence to go after what they want. Once you figure out where you are deficient, you can start articulating your services better, making phone calls, and creating a follow-up system. As a business owner, your job is to increase the probability of winning. You can’t be 100% sure of the outcome, but you probably already know how many phone calls it takes to get a client.   In the beginning, we talked about how a business needs to get a diagnostic before it begins fixing its deficiencies. Next, we talked about some universal principles that apply to all types of businesses: the importance of having a selling cycle in place, a clear explanation of the product or service, and a nurturing program. We also covered: How clearly defined time blocks can help your team become more productive How to take control of the probability of making sales Why a little bit of training every day is necessary Most small businesses have a deficiency that prevents them from escaping survival mode. In most case, it involves not knowing how to articulate what they’re selling, failing to dedicate a few hours every day to marketing purposes, and not having a system in place that turns clients into evangelists. When you don’t know how to describe what you sell in a persuasive manner, you become a commodity. And when you don’t have a marketing machine put in place, finding and retaining clients is nothing more than a game of luck.   Guest Bio- Coach Burt is the founder of Michael Burt Enterprises, where he coaches companies and individuals in highly commoditized and competitive markets to increase their revenue. He is also a speaker and an author of four business books. You can find one of his books for free at https://www.coachburt.com/swag/

A lot of people in sales are struggling to close the gap between where they are and where they want to be. What are some of the biggest myths and misconceptions getting in their way? How do you learn to ask the right questions and transition without awkwardness? Why is a growth mindset so important in this business? On this episode, sales veterans and podcast co-hosts, Jon Dwoskin and Scott Fishman give us insights into winning in sales.   The more specific and measurable you can be in your plan and how you attack your business, the more you accelerate your growth. -Jon Dwoskin   Takeaways A key to sales and retention is under-promising and over-delivering. Telling is not necessarily selling. The best questions come from what was just said and layering one thought on top of the other, keeping it fluid. If you don’t have a growth mindset, you’re going to hit the ceiling very quickly.   Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes.   At the start of the show, both guests gave us a background on how they got into sales, and how they got to where they are now. Next, we talked about some of the most counter-productive things people in sales do and how to fix them. We also discussed the importance of having a growth mindset, and building positive rituals into your day. We also discussed: The importance of listening to your prospect Why a coach is so necessary The importance of being specific and measurable in all your plans As a salesperson, it’s crucial that you commit to the growth of your sales skills. That starts with not only prepping, studying, and roleplaying on a daily basis, but also treating your business like a business. Commit to tracking your metrics and course correcting when things go wrong, and get a coach to help you clear the mental clutter and work towards your calling. You have to take your mindset and your own self-leadership to the next level, and build positive habits into your daily life. Bookend your days with rituals that make you productive, and learn to be specific and measurable in all the plans that you make.   Guest Bio - Jon Dwoskin & Scott Fishman are sales experts and co-hosts of The 7-Minute Sales Minute Podcast. Go to https://itunes.apple.com/us/podcast/the-seven-minute-sales-minute/id1044003251?mt=2 to get episodes of the show.

Most salespeople are all about instant gratification to make a quick sale or convincing someone to buy a product or service that gives them a bigger commission. Isn’t this a kind of “sales malpractice”-- to sell something your customer doesn't need or can’t afford? Is a quick sale worth a stained reputation? How can you sell in a way that better serves the customer and transforms them into an evangelist for your business? In this episode, Wes Schaeffer shares a different path to reaching success in sales.   Do what successful entrepreneurs do, and you will become one. -Wes Schaeffer   Takeaways The biggest mistake made by new people in sales is to attend workshops, take notes, and daydream of success instead of going out there and putting everything they learned to the test. In order to be a successful entrepreneur, you need to do what a successful entrepreneur does. This applies to any career path. Selling is a calling for those who use the doctor-patient framework. You don’t just sell the most expensive product or service. You sell what your prospects need and what they can afford.   Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes.     In this episode, we covered the predictability of human nature and how hard it is for some salespeople to make the switch from the quick sale to actually listening to the needs of their prospects. We also covered how asking questions puts you in the control of the situation, and learning not to criticize the situation your prospect is in. We also discussed: How to practicing active listening and diagnosing the problem The power of downselling if it’s in the interest of your prospects Why you should never wing it and always know what you are going to say next Whoever asks the questions is in the control of the conversation. Don’t try to sell anything before knowing what the problem is. Criticizing or pointing out obvious mistakes your prospects are making only annoys them. Let them speak about why they came to you. Let them criticize their own situation. Look at being a salesperson as like a doctor. After you hear the symptoms, you give a diagnosis. You don’t try to sell the patient on the meds,  because they already know what happens if they ignore their issue.   Guest Bio - Wes Schaeffer is the CEO of the Sales Whisperer, author, speaker, and a Hubspot partner. But most of all, he’s known for his expertise in CRMs and wild success in sales. He also shares his knowledge and expertise in sales at http://www.thesaleswhisperer.com/ Books written by Wes: It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts: 79 Stories On Selling With Integrity, Automating Your Marketing & Living Abundantly The Definitive Guide To Infusionsoft: How Mere Mortals Increase Traffic, Leads, Prospects, Sales, Testimonials, E-Commerce & Referrals With the ... & Marketing Automation Software (Volume 1)  

Many local businesses tend to only get negative spontaneous reviews even though they have many fans. How does human psychology influence this and how can you solve it? How has SEO changed over the last few years? What are some of the key things business owners miss when it comes to getting reviews? On this episode, SEO expert and educator Dr. Jason McDonald talks about how to improve your reviews and search engine ranking. You have to do something proactive to bring those people that like you to the surface. -Jason McDonald   Takeaways Reviews are important-- they help you with social, but they also help you rank on search. All search engines and social platforms are getting better at filtering out spam, manipulation, and fake news. A lot of the services that we consume don’t get spontaneous positive reviews, so you have to proactively find them. Happy campers write reviews.   Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes.   At the start of the show Jason shared how he got started in the very early days of the internet. Next, we talked about changes in SEO and how the human factor is becoming more important. Jason also spoke about how search engines and social media sites are becoming smarter at identifying manipulation and fake news. We also discussed: How to get authentic positive reviews How to deal with the irrationality of human behavior The importance of consistency and persistence As search engines continue to create the best user experience and work to deliver relevant search results, the human component is going to become more central. That means things like reviews are more important than ever in how well your business ranks. For many service providers it seems that only negative reviews pop up spontaneously, so the only way to counter this is to be proactive about getting reviews from your fans because they won’t think to do it on their own. Psychology is a mission critical piece in the whole equation so you don’t give up. Keep pushing forward and being persistent about reaching out for reviews. It will pay off.   Guest Bio  Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He comes to the Group from eg3.com, where he has been Senior Editor in charge of content since 1994. He also teaches in the San Francisco Bay Area at AcademyX, DeVry, and Stanford University (Continuing Studies). Go to https://www.jasonmcdonald.org for more info.  

Most local businesses are services that consumers only look for when the need arises. What kind of strategy does this type of lead require? What are the different Google search listings and how do you optimize your online presence for them? Why are review sites so necessary to your SEO success? On this episode, we are joined by SEO expert Alex Genadinik for high level tips and tactics to make your business more searchable. It’s a much better lead when someone finds you when the timing is right and when they are searching. - Alex Genadinik    Takeaways Common mistakes: 1. Focusing on Facebook when you should be doing search. 2. Hiring bad general freelancers. It’s not enough to be on Yelp and YellowPages. You need to be #1, or close to it. You must have a system that seamlessly and consistently gets you reviews.   Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes.   At the start of the show, we talked about the two biggest mistakes people make when it comes to their online strategies. Next, we talked about when and how you should be capturing leads, as well as the rise of voice search and how to optimize for it. Towards the end of the show, we talked about how to hack your Google business listing to be more searchable. We also discussed: How to engineer your local search results The different types of Google search listings The different types of voice searches   It can be difficult to talk with people about what your business can provide if they don’t have an immediate need for it. It’s better to capture them when they’re actually looking because they’ll be a much higher quality lead. Google search listings include Adwords, map listings, review sites and your actual website. If you can optimize all of these, you will outcompete your competitors. Guest Bio  Alex is a marketing expert, author and coach who helps entrepreneurs plan, start, and grow their businesses through apps, books, courses, and 1-on-1 coaching. Go to problemio.com or email alex.genadinik@gmail.com for more on his coaching and courses. Check out these resources from Alex!: Udemy course discounts: http://www.problemio.com/courses.html   PLR (private label rights) courses: http://www.problemio.com/udemy/white-labeling-or-buying-udemy-courses.html   Business plan book: http://www.problemio.com/business/business-plan-book.php

Community involvement marketing is often overlooked because people think it’s old school. Why is now the best time to bring it back? What are some community initiatives that a small business can do right away? How do you get involved without breaking the bank with sponsorship? On this episode, we are joined by contracting expert Tony Booth who shares pearls of profit-producing wisdom for helping your community while you help your business. Why not dig in and help the community in a way that actually impacts your audience and target market? - Tony Booth Takeaways Community involvement is not a stand-alone strategy; you have to put it in with the rest of your marketing. Know who your target audience is, so you can create an initiative that caters to them. As a small business, you can’t afford to just throw sponsorship dollars at everything. Consider how you can trade goods and services.    At the start of the show, Tony shared on how community marketing can be better than spending money on ads. Next, he explained how this strategy doesn’t have to take up a lot of your time. We broke down how to collaborate with other businesses and how to get started with community marketing now. We also discussed: The importance of knowing what events your target market attends How community involvement can generate free publicity The most common and costly pitfalls of community initiative marketing Marketing for local domination is all about building awareness and getting name recognition in your community. Through community involvement, you can effectively build awareness and give back to the same community that supports your business in the first place. It’s a powerful addition to your existing marketing, and an opportunity to collaborate with complementary businesses. As a start, don’t try to do your own event right off the bat. Check local community boards, and see what events are happening. Approach the organizers, and tell them you want to donate your time and resources. Remember: it’s all about building that relationship and trust, and adopting strategies that can drive your customer back to you in the future.   Guest Bio Tony Booth is a business coach, writer, and podcaster who works with small business contractors to help them grow and improve their businesses. Tony helps his clients through education, encouragement and access to resources. For more info, go to contractingcoach.com, facebook.com/contractingcoach or follow @AnthonyBooth on Twitter.

  Many people fail to grow their business because they don’t have leverage and automated business systems. What strategic structures should you put in place to build a sustainable and scalable business? How do you create systems that help you create revenue by working smarter, not harder? How can you put your marketing on autopilot? On this episode, we do a crossover with Level Up podcast host, Greg Harrelson to answer these questions.   We take strangers, make them acquaintances, and turn them into advocates. - Greg Harrelson Takeaways + Tactics When thinking about referral partners, consider: Who has the highest capacity to send you the most leads most often? Who is working with your ideal clients before they start working with you? Always carve out time to work on your business, not just in it. The contacts in your phone are a database already. At the start of the show, we talked about the 3 buckets of business success, and the importance of remembering that you’re in the marketing game. Next, we talked about finding referral partners and how to build a database if you don’t have one. Towards the end, we talked about how to focus less on putting out fires and more on creating a long-term vision. We also discussed: Strategic objectives every business owner should have Working “on” your business vs. working “in” your business How to mine leads from your social circle The Holy Grail of any business is having structures, systems and follow up sequences in place to nurture people and generate inbound calls. You have to be able to attract a lead, convert it, and capture repeat and referral business. It all comes down to ascending the level of trust with that person through marketing.  Guest Bio- Greg Harrelson has been in the real estate industry in Myrtle Beach for more than 17 years, and is in the top 1% of Realtors nationwide. He has trained under the top coaching organizations for as many years, and now uses his knowledge to teach his own agents at Century 21 The Harrelson Group. Go to http://www.c21theharrelsongroup.com/ for more information, or email gregharrelson@gmail.com

Internet marketing can seem overwhelming for small businesses. There are just a lot of options out there. What are the fundamentals that you should master and be consistent with? How do you make your content more valuable to your prospects? Why is it so important to “nichify” yourself? On this episode, our guest Daniel Decker shares his expertise for small businesses who want to expand their reach. It’s all about relationships, communicating your story, and building a network. - Daniel Decker Takeaways If everyone is your prospect, no one will be your client. Don’t create a newsletter based on what you care about, you should be creating value. Think video tips or blog posts that are relevant to your prospects. Treat the content creation process as a non-negotiable.  At the start of the show, we talked about the importance of having a niche and how Daniel got started helping lawyers. Next, we talked about formulating internet marketing strategies when there are so many options. Daniel shared the marketing fundamentals that any small business can execute as well as the importance of committing to content creation. We also discussed: Creating content that generates repeat and referral business Why the word newsletter is misleading The power of giving away a free resource Every small business should have an internet presence that makes it clear who they are, who they serve and tells the market why they do what they do and why they are passionate about it. You also have to have systems that maintain top of mind awareness, and forms of communication that remind people of your presence. The true secret is that you don’t have to work harder, you just have to work smarter by systematizing your content and repurposing what you have. The more you can repurpose things and multiply the return you get with minimal effort, the better off you’re going to be.    Guest Bio Daniel Decker is a Partner and co-founder at Spotlight Branding. In addition to helping lawyers stand out from the crowd, he spends his time writing, dreaming up new marketing strategies, and coming up with catchy subject lines. Go to http://spotlightbranding.com/ for more information.  

Most entrepreneurs aren’t good at targeting a specific market. Why is the “spray and pray” method such a bad and costly business move? Why is it so powerful to build strategic partnerships and relationships? How can LinkedIn help you expand your referral pool? On this episode, Jason Bay is here to share some powerful marketing skills to expand your reach on LinkedIn. The goal on LinkedIn is to amass a following of people who connect with you and see what you have to post. -Jason Bay Takeaways Your LinkedIn profile headline should explain the benefit of your service. When you do outreach of any kind, treat the person like they are human. Think of how you would like to be approached. Find a valuable way to start the conversation: learn what that person’s problem might be and offer valuable content or information. Every business should have go-to referral in every category. At the start of the show, Jason shared a bit of his backstory and the marketing lessons he learned very early in his career. Next, we talked about the importance of knowing exactly who you’re trying to reach out to for business. Towards the end of the show, we talked about the value of following up with your prospects. We also discussed: Why LinkedIn is such a powerful marketing tool The power of strategic partnerships The “do’s” and “don’ts” of your LinkedIn profile LinkedIn is a powerful tool because it has so much data on the people you want to reach out to, and it allows you to learn more about them and their needs. For your marketing to really get you the highest return, you have to be clear on who wants your service before you even reach out. Once you’ve found your ideal prospect profile, figure out where you can find those people online and reach out to them with value, something that can improve their lives or their business. There are all kinds of upsides when you start executing! Guest BioJason has helped dozens of small business owners build a stellar online presence, and create sustainable revenue growth in their business. Go to http://jasonbay.com/ for more information or http://jasonbay.com/subscribe to subscribe to his Small Business Ninja newsletter. Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes.

Every passionate marketer and business owner wants to shout from the rooftop how great their product is, but there’s nothing more repelling to prospects. Why is it so important to lead with learning about your prospect, not selling your product? How do you translate your knowledge of your product into what matters to your audience? How do you use marketing and research to make yourself the most logical choice for your prospect? On this episode, the evidence-based chiropractor, Jeffrey Langmaid, is here to share powerful insights on building a successful service-oriented business. When you can talk about the things that matter to your prospect and your client, it starts to bridge the gap and build the relationship so you don’t have to be selling 24/7. -Dr. Jeffrey Langmaid Takeaways Have a relentless focus on the other individual, not yourself. When you know your business exceptionally well, you ask better questions. If you are paying more 3 to 5 cents per video view, you might have to take a better look at your targeting. At the start of the show, Jeffrey shared how he got started and why it’s so important to have command knowledge about your product or service. Next, we talked about how to target your prospect with education that attracts them, and why it’s so necessary to ask the right questions. Jeffrey shared on why it’s a mistake to talk about yourself all the time, and towards the end of the show we shared how to use the Facebook Pixel to track your conversions. Jeffrey also shared on: The power of leveraging your unique value-add How to have relentless focus on the other person Why you need to be doing Facebook video ads right now In the relationship business, nothing turns people off like someone talking only about themselves and their business. What actually works is learning about the prospect by asking questions and simply finding where you can value-add. When you have focus and sincere consideration for another person, it shows that you actually care. Provide information that naturally inspires them to want what you’re offering. By using your exceptional knowledge, you can ask the right questions, and this will lead to more partnerships and business. The right approach means people aren’t going to leave with a bad taste in their mouth. Guest BioJeffrey is the founder of The Evidence Based Chiropractor, a leading speaker, writer, and thought-leader regarding interdisciplinary communication and marketing. To get in touch with him go to http://theevidencebasedchiropractor.com/.

One powerful way to make your business the obvious choice for potential clients is by obtaining more 5-star reviews than local competitors. What are the strategies and systems that business owners need to know in order to maximize their capture rate for positive online reviews? How can you ensure potential clients see these reviews? What is an effective strategy for getting high-quality referrals? For this highlight episode, we brought together some of Doren's best content on the power of local reviews and how to get them. 3 Things You'll Learn From This Episode: Why giving clients options increases your odds of getting reviews How to prevent negative reviews from getting posted online Why you should think like a consumer when evaluating your search engine presence and much more!   Download our free Ultimate Testimonial Toolkit:www.mytestimonialengine.com/domination  

A lot of entrepreneurs make the mistake of not handling well the business they already have. How do you find the holes in the buckets and mend them? What are the metrics you should be tracking, and how often? Why is it so valuable to know the granular details of how your business is doing? On this episode, we talk to founder of Firepoint, Chris Tamm, about how to use data to take your business to the next level. As an entrepreneur, you’re living in a wild fire trying to make sure certain ones don’t go out of control and the other ones make you money. -Chris Tamm A lot of entrepreneurs make the mistake of not handling well the business they already have. How do you find the holes in the buckets and mend them? What are the metrics you should be tracking, and how often? Why is it so valuable to know the granular details of how your business is doing? On this episode, we talk to founder of Firepoint, Chris Tamm, about how to use data to take your business to the next level. Takeaways - Why clarity is so important to moving you forward - The necessity revisiting your marketing and operations weekly - Why you should get a coach At the start of the show, we talked about how Chris got started and the value of being willing to walk away from something good to get something better. Next we talked about the common mistakes entrepreneurs are making and some of the costly profit hemorrhages you can avoid. We also discussed the importance of tracking your metrics and how often you should do it. We also discussed the power of beginning with the end in mind. We also discussed: The value of getting a coach Why you have to avoid big chunks of calendar time on a specific task The power of dialing in your staffing and sales management We all want a business that’s fun, fulfilling and fruitful, and we need information to make that happen. If you don’t have the data you’ll have nothing to work with. Data can inform timely and important business decisions and allow you to be proactive and put out fires before they become wildfires. As a business owner you have to wear so many hats, some you love and many you hate. Learn to time block the things you hate, map out the different pieces of the puzzle and get a coach to see the things you miss. Guest Bio Chris Tamm is the Founder and Chairman of Firepoint, an all-in-one software solution to grow and run a real estate team. Go to firepoint.net for more information.

People are tuning out much of today’s marketing due to its irrelevance. How do you make sure you’re grabbing the attention of your target market in a relevant way? What is the very first step you should take to market effectively? Why is nurturing your database more effective than going after new business? On this episode we are joined by marketing extraordinaire, Luke Acree, who shares the methods his business uses to succeed. Grabbing the attention of your prospect is a lot harder so the whole idea of content marketing is to serve them relevant and attractive content. -Luke Acree Takeaways If you tap into your target market it can lead you to your unique value proposition.   It costs 5 times more to go out and get a new customer than to get referral or repeat business. Ask yourself what relationships in your industry are driving the most leads. At the start of the show, Luke shared his story, and how he got started in sales and marketing. Next we talked about the power of developing your own unique value proposition, and how that helps you tell a better story. We also discussed why Facebook is the best place to generate leads, and why you should take advantage of that right now. We also discussed the importance of lead follow up, and choosing as many mediums as you can afford and working the systems. We also talked about: Why you need to stop looking for the magic formula The necessity of taking action and following up How to bombard your leads with relevant content Marketing helps you gets the leads in so you can nurture them, and lead them through the sales funnel to close the deal. With so much noise in marketing, it’s so important to put out content that is actually relevant and start by being very clear on what you bring to the table. Unless you know what you bring to the table in unique value proposition, you’re going to struggle in to create marketing that actually gets clients to the doorstep because you’re not telling the right story. Don’t be afraid to put money towards the right marketing methods and invest strategically in your own breakthrough. Guest Bio Luke Acree, President of ReminderMedia, is a sales fanatic, a marketing evangelist, and an expert team builder. Luke has worked with tens of thousands of agents over the years, helping them understand how to connect with their client database in a way that generates leads, secures repeat clients, and captures referrals. In 2003, ReminderMedia launched American Lifestyle magazine, a one-of-a-kind, customizable marketing tool. Since then, Luke has led ReminderMedia to over 30,000 clients and has expanded the product line to include turnkey social media management, digital magazines, e-mail marketing, and analytics. Along his path from software engineer to leader of a multi-million-dollar company, Luke has shown an uncanny ability to analyze tough problems, deliver solutions that drive revenue, and foster success. Go to https://remindermedia.com/ or facebook.com/rmconnect or find Reminder Media on Twitter.

Postcards are a powerful form of direct mail marketing, but what elements make up a successful direct mail campaign? Why do postcards have such an instant effect? Why is a great list so important? On this episode, we are joined by Postcard Mania’s Barry Coziahr who shares insights on direct mail. Postcards have a 900% better response rate than PPC advertising. -Barry Coziahr Takeaways Postcards work better than other pieces of direct mail because you don’t have to deal with envelopes. 60% of consumers say they visited a website because of direct mail they’ve received. Postcards allow you to track your ROI to the penny. At the start of the show, Barry shared on how he got started and why it’s so important to remember that you’re in the “people business”. Next, we talked about why direct mail can be more powerful than PPC and other forms of advertising. We also discussed why postcards are so effective, and how they help you track ROI. We also discussed: Why design is such an important element in postcards Targeting and approaches to take Postcard Mania’s turnkey system for clients As a marketer, it’s important to remember that you’re in the people business. Once you know who you want to reach out to, you can now craft an effective way to reach out to them. Direct mail, when designed well and targeted towards the right people, will give you ROI and the kind of traffic that will benefit your business in a real way. Guest BioBarry is a marketing specialist and PostcardMania national speaker. He has trained and consulted with more than 10,000 small business owners and delivered more than 1,000 seminars and workshops on small business marketing. In 2016, Barry became the National Speaker at PostcardMania. PostcardMania is a full-service marketing company that specializes in lead generation — AND in educating (for FREE) their 73,000+ small business clients on the marketing tools they need to grow and prosper! Check out 10 Opportunities to Perfect Your Postcard Advertisement or the eBook, Postcard Marketing in an Online World: Success Simplified today! . You can also go to postcardmania.com or email barryc@postcardmania.com.

There’s no such thing as a successful person who didn’t go through hard times. How do you get through those difficult times and keep the right mindset? How do you go about building referral relationships? What should your focus be on if you want to grow your business? On this episode, chiropractor and marketing expert, Dr Fred DiDomenico answers these questions and shares his incredible expertise. If you’re totally elevated when you have a lot of money and totally depressed when you don’t, your power is based on something outside of you. -Dr. Fred DiDomenico Takeaways   How to uncover your "soul" purpose The importance of building lifelong relationships Why it is crucial to focus on what we have, not what we don't and much more! At the start of the show, Dr. Fred on his background and how he got started. He also shared on the importance of having a soul purpose, and how to uncover it. We also talked about why you need to put all your effort into where you are, even if it isn’t your soul purpose. Dr. Fred also shared how to go about building referral relationships, why chasing money is the wrong strategy and the power of cultivating the right daily habits. We also discussed: The power of focusing on serving people Why money isn’t a state of being The importance of creating a culture The power of a pivotal shift in perspective When it comes to building a business that goes the distance, relationships with the right people come first.  Loyalty, integrity, and character come before chasing money. If you chase money you’ll get involved with the wrong people and damage your business. It’s also about finding your soul purpose, because that will give you the stamina to endure the rough times. When you can have the same joy in the times you’re in the desert, as when you’re in abundance, you find that you’ll be in the desert for a shorter time. Guest Bio Over the course of 14 years, Dr. Fred DiDomenico opened four successful spinal corrective chiropractic practices in three states, treating 500 to 700 patients a week. A 1987 graduate of the Los Angeles College of Chiropractic, he quickly found the philosophy of chiropractic after school and elevated his life purpose to help others live this philosophy and lifestyle. It wasn’t long until Dr. Fred sought to change the industry itself. Go to elitecoachingllc.com for more information, email drfred1@msn.com or call 949.791.2986.

Looking for unique, innovative tactics to attract local clients and grow your business? In this special episode, we’ve collected the key highlights from previous episodes. Featuring local marketing experts, coaches, trainers and fellow business owners just like you, you’ll come away with actionable ideas you can put into your business NOW! Winners take imperfect action, while losers are still polishing their perfect plans. -Doren Aldana Takeaways Discover the local marketing mistake you’re making How to turn videos into local leads SEO and local media platforms for your business This special highlight episodes features the best segments from leading coaches and trainers like Toby Salgado, Patrick Lilly, Bruce Irving and Kathleen Black, as well as local marketing experts Gene Volpe, Jean Hanson and Brett Farr. Grab a notepad and pen, each segment is full of strategies and tactics you can start using to get local clients fast!

Many entrepreneurs feel like something stands between them and their big break. Are we holding ourselves back from succeeding? What are the best ways to stay focused and persistent? Can we really change our routine one step at a time? In this episode, award-winning business coach and marketing expert Bernice Ross reveals her top advice on how persistence and a positive, proactive outlook can help us build our business. It's easier to deal from a point of strength than from your weaknesses. - Bernice Ross Takeaways + Tactics How to identify the types of people most attracted to your business and target them directly When to pour gasoline on the fire and keep going until it succeeds How to prevent distraction in your marketing We started off the show with talking about Bernice's background and how she got into real estate. Then Bernice gave some very good advice on staying persistent and conditioning yourself to be persistent. She also touched upon some psychology, especially the "supermarket" psychology and the benefits of fully stretching for getting your brain psychologically ready for a challenge. Bernice then explained the PERSPIRE model and how it helps you feel in charge. Afterwards, we talked about the importance of working IN your business and evaluating your numbers week-to-week. Then Bernice shared her best tactics for overcoming competition easily. We also talked about the benefits of a positive outlook on life. Finally, we mentioned how improving your routine can be the route towards improving yourself. Bernice explained "the one push-up approach" and getting through he first hard minutes to achieve results. We also discussed: Bernice's new book and its application to business Overcoming yourself as your biggest foe Using the peak points in your daily energy Targeting your perfect clients Identifying your strengths and delegating what you can't do Reaching different people through different networks Dealing with procrastination and being overwhelmed When it comes to being persistent in what you want and following your goals, you can often be your biggest foe. No one places restrictions as tough as the ones you place on yourself. Practice being your own support rather than your own worst enemy. Once you're confident in yourself, reach out and start expanding your business. Identify your biggest consumer pool and target them directly. Figure out which group of people is affected by a problem YOU can solve and then tell them exactly HOW you can solve it.   Guest Bio   Bernice Ross is a nationally syndicated columnist, author, trainer, and speaker. She couples her expertise as a Master Certified Coach with over 20 years of real estate sales experience. Bernice has two best selling real estate books to her credit, plus over 1,000 articles in publications such as Inman News, The Swanepoel Trends Report for 2015, Banker Tradesman, and numerous association and trade publications. Find out more about Bernice at realestatecoach.com

Even if your company offers the best service or product in the world, no one will know about it unless you market it properly. How do you break through and convince the audience that your work is worth their time? What's the best tactics on improving your Google presence? What are the greatest mistakes you can make on your own website? We sit down with marketing guru, Dean Heasley for a lesson on how to successfully use local search strategies to achieve success. I'm not paying myself to say no. And I'm definitely not getting paid to tell myself no. - Dean Heasley Takeaways Three times the amount of people will see your Google My Business page than your actual website. Work on it to make it presentable. Just ask your clients to give you Google reviews - and always make sure to respond to them and be proactive in communication. Local directories are one of the main ways in which Google recognizes consistency and authority. Learn how to dominate them. We kicked off this episode with talking about Dean's background in marketing and how he found his calling in the unlikely business of selling elevators. We then talked about the steps you can take to improve your presence on Google and the importance of reviews. Dean explained why reputation and reviews are everything when it comes to marketing locally. Dean then shared his favorite tool for getting more local visibility, AdviceLocal - and explained how it works and how it can help any business that feels a bit stuck. We then talked about our pet peeves when it comes to online and digital marketing. Finally, Dean finished off with his favorite marketing mantra: that nobody's paying him to say no. We also discussed: Using your Google My Business account as a game-changer Advice for technophobes, who want to grow their business locally Getting reviews from happy customers How a business without many reviews can work towards a good reputation What makes a good-looking, functional website The strong relationship between offline and online marketing In today's day and age, being a technophobe isn't an excuse for not utilizing effective digital marketing techniques. Make sure you pick the right methods to target your local market. Take some time to work on your Google My Business page. Even if it seems like a tedious task, it will pay off in the future as more and more customers find your business through that page. If you're wondering whether to choose between two things - like web forms vs. emails on a website - the easy way is to go for both. That way you're giving your audience more choice, which instills confidence and builds rapport from the get-go. Finally, always keep your communication channels open and make it obvious on your page how customers can contact you. Guest Bio Dean Heasley is the CEO of Nashville Marketing Systems. Before his break in marketing, Dean spent a decade in national sales in the elevator industry. Most of his employers looked to him for marketing advice even though he was on the business development side. He's been consulting in one form or another since 2005. Dean's niche - elevator sales - is his specialty and he truly enjoys the challenges, the travel, and mostly, the customers. His sales philosophy is that he works for the customers, not for his employer. Find out more about Dean and his groundbreaking marketing at nashvillemarketingsystems.com

Having a lot of leads is always a good start for any business. But how do you make these leads turn into customers? What are the benefits of automation - can it really bring you closer to your business? And how can you target the specific problems in our market without spreading yourself too thin? Automation specialist from Blick Digital, Brett Farr sheds some light on how automation can benefit your business' efficiency, help you identify the groups within your market, and considerably increase your profit. Sell the prospect and don't just sell your product. - Brett Farr Takeaways Don't spread yourself too thin by trying to market to too many niches - pick the one or two that are the most profitable and focus on them. Find who your prospects are and market directly to them rather than just up-selling the benefits of your product. Make people feel like they're a part of the process and create their unique marketing experience. We started the episode with a little bit of background on Brett and his work. Then we discussed some of the most common objections Brett identifies in his work and the best ways to overcome them. Afterwards, we talked about how a lot of small businesses just focus on marketing their product rather than on their audience and how we can work to overcome that. Brett also talked about finding your client's "pain points" - their most pressing needs - and working to relieve those before anything else. Finally, Brett recommended some good software for novice business owners and stressed how important it is to know and address the market you're selling to in your marketing. We also talked about: How automation can bring you closer to your business The benefit of sending the right message to the right market The importance of good market segmentation Identifying your biggest challenge and selling its solution Best practice for internal and external marketing Many business owners may be ready to dismiss automation even before having tried it out of a fear that it will make their client communication forced and robotic. The reality is that automation can significantly increase the accuracy in your segmentation and help you know your market a lot better. After all, the secret to a good marketing strategy is having a customized approach to your customers rather than doing a big blanket sale of your product. Focus on your customers' needs and know how to broach them - that way your product will automatically become relevant for their needs. Automation can help make a great difference in the way you see and treat your market and, while it requires hard work and investment to get going, you will reap the results soon enough. Guest Bio Brett Farr is an expert in using Infusionsoft and a guru for all things automation. He's the founder of Blick Digital, an agency that guides service-based business owners on the path to Infusionsoft proficiency. Using automation, Blick Digital helps entrepreneurs get more of their time back and increase their business profit by relying on automation. Before Blick Digital, Brett has also worked directly with Infusionsoft to help implement best marketing practice. He's also the co-founder of Chitter Reviews, an automation service to help businesses get more reviews. Find out more about Brett's work with Blick Digital on blickdigital.com

Marketing is harder and harder to stay on top of nowadays. What are the fundamental things you need to take care of? How do you make sure you’re showing up well on Google? Why is it so necessary to invest in high level coaching? On this episode of Local Domination, Jean Hanson shares how she built her business, and how to be a more effective marketer. Take action on the things that will move you forward in a big way. -Jean Hanson Takeaways We get so caught up in the day-to day running of the business, that we end up not moving the business forward. Take a look at what’s actually working, and do more of that. Do what you do best and get others to do the rest.   At the start of the show, Jean shared how she got started, and how she launched her various businesses. Next, we talked about the importance of having specialized knowledge, and the importance of not getting too caught up in the day to day of running your business. She also talked about how she started a coaching community, and why it’s so necessary to be found on Google. Towards the end of the show, we talked about doing more of what works. Jean also spoke about: Running a business together as a married couple The power of investing in high level coaching The necessity of delegating and giving your team ownership of their tasks Why reviews are mission critical You become more and more valuable with specialized knowledge, and that applies to your marketing. When you run a business, it’s so easy to get caught up on working in the business, without working on the business. To overcome this, make a list of what you shouldn’t be doing and delegate it to people on your team. Study your business and see what’s really working, and leave behind what isn’t. To dominate on Google, make sure you’re doing everything necessary for the search engine to view you as a legitimate local business. Once this happens, the customers will follow. Guest Bio Jean is a Cleaning Business Consultant, Duct Tape Marketing Consultant, Speaker and Founder  of Marketing Systems By Design. She co-owned two commercial cleaning companies since 1986. After selling the first company in Boise 2002, Jean and husband Steve started another cleaning company in Minnesota. At the same time she started a professional virtual assistant business, which she ran for 5 years. In 2005 the Hansons started an online subscription website for owners of cleaning companies, which they still run today. Go to TheJanitorialStore.com and MyHouseCleaningBiz.com for more details.

People are getting bombarded with millions of marketing messages every day. How do you make sure your marketing is reaching your target market, and actually getting noticed by them? What are the marketing tactics local business owners can use to increase their ROI? On this episode, Tom Cafarella joins us to discuss how he became a lead generation master and his top strategies. Have your audience defined from day one or you’ll be throwing money out of the window. - Tom Cafarella Takeaways Mailing allows you to specifically target the exact person you’re sending to. Know how to communicate to different needs: someone who is behind on their mortgage has different problems from a person with a lot of equity in their property. The biggest mistake people make is inconsistent marketing.  At the start of the show, Tom shared how he got started and how he came up during the crash. Next, we talked about marketing tactics for the local business owner, and why you have to try different methods and test out what’s working. We discussed how to stand out in a world full of marketing messages, and towards the end of the show, we talked about the power of Facebook groups. Tom also spoke about; Why you need build an avatar of who you’re selling to Why Facebook is so great for marketing His top lead generation strategies Why you should never drop your marketing budget The biggest mistake people make with marketing is dropping it and picking it up at will. They focus on marketing till they get the work, and when they finish the work they have to start marketing again. To avoid this, never drop your marketing budget and take it further by squeezing more from the budget. Find your target market, define who it is specifically, and speak to them specifically. Guest Bio Tom is the Owner/Broker of Cameron Real Estate Group. He also an Investor, trainer, residential team leader and seller lead gen expert. "Cameron Real Estate Group was founded in 2004, and began working with homeowners facing mortgage related issues in 2007 when the Boston real estate market began it''s decline. Since 2007 the team has helped nearly one thousand Bay State homeowners. Go to realestateinvestingiseasy.com for more information.

A sales or service professional who is fully comfortable with what they bring to the table should be able to back it up. How do you develop your Unique Selling Proposition? What is the role of a great USP and how does it make your marketing easier and more effective? On this episode, real estate coach and former nationwide #1 real estate agent Michael Hellickson shares his expertise on these questions and how to get breakthrough results. Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes.   Takeaways A risk reversal guarantee is absolutely the best USP. Your attire should strengthen your message, not weaken it. If a sales professional can focus 90% of their day on lead gen, lead conversion and lead follow up, everything else will work itself out.   At the start of the show, Michael shared on how he got to where he is today, and we talked about why he invested in a coach. Next we discussed the secrets of the world class and why it’s important to start telling your subconscious mind a new story. We also talked about the importance of a USP and how so many agents are finding success with the risk reversal guarantee. Towards the end of the show, we talked about the importance of aligning your environment to your success. Michael also shared insights on; The three things sales professionals should spend 90% of their time on His perfect day schedule Not neglecting family time The power of dressing the part   If you're in sales, you are in the lead gen business, if you run out of leads you have no one to serve. So the work that requires your focus is lead generation, conversion and follow up. If you want to change your outcome, change what’s inside your head by exposing yourself to positive influences. Develop great habits, have your head where it needs to be, and focus on your own production. A powerful USP shows that you are confident about what you can do, so put some real thought into creating one. CEO Michael Hellickson's Club Wealth® Coaching and Consulting, an Executive Business Consulting Firm that offers coaching and training to business owners worldwide. In select scenarios, Michael also invests in and partners with profitable companies looking to take their business to the next level. Michael has been a leader in the real estate industry, where he built a multi-million dollar business as a real estate agent, eventually becoming the Nations #1 real estate agent. During his career, Hellickson has spoken to and coached thousands of students and organizations nationwide. Go to clubwealth.com for more information. Click here to download our free Ultimate Testimonial Toolkit, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.  

The act of thinking like a champion has to be built. How do you apply this to your goals and the marketing you do for your business? How do affirmations help you believe in your possibilities? How do you leverage your successes and dance in your strengths? On this episode, Pat Hiban shares on marketing strategies that work, and the assets you should be leveraging for success. Takeaways The business rises and falls with your mouth and your actions. Everybody you meet needs to know the business you’re in, it’s the cheapest form of marketing. Look at your goals everyday, so you start believing you’re worthy of said goals At the start of the show, Pat shared on his story, and the role mindset plays in his success. We also talked about how to think like a champion, and why changing your circumstances starts with changing yourself. Next, we discussed the power of looking at your goals everyday, and the use of affirmations. Towards the end of the show, we talked about the ways people leave money on the table in business. Pat also shared on: The power of dancing in your strengths The one thing people get wrong about marketing their business The assets you should be leveraging The power of using Facebook marketing Why you need to get advice from the right people  The success of your business hinges on what you say about it and what you do. It’s important to dance in your superpowers and leverage your successes. The first thing you should be doing is fully being the marketing, and being the person that won’t shut up about your business. It’s also important to avoid getting advice from the wrong people. Ask the people with a proven track record in your arena, so you’re on the path to success. If you want to change your circumstance, you have to change yourself first. Pat Hiban is an Author, Speaker,Podcast Host and Co-founder of GoBundance. Pat Hiban Interviews Real Estate Rockstars is a top-ranked, 3-day a week real estate podcast, hosted by billion dollar agent Pat Hiban, interviewing the best of the best in and around the real estate industry. After building a team of over 50 members and making millions in the real estate sales world, Pat realized he had spent over two decades being led by mentors while growing very few mentees. It was at this point that he wrote his New York Times Best Selling Book -“6 Steps to 7 Figures, A Real Estate Professional’s Guide Building Wealth and Creating your Destiny.” Not too long after , Pat Hiban Interviews Real Estate Rockstars was born. Here you’ll find the best voices in the Real Estate Industry including everyone from the world’s top agents to the world’s newest top producing rookies. You’ll hear from the industries top coaches and the one’s who have made millions and even billions investing in the Real Estate game. Go to http://hibandigital.com/about/ http://www.gobundance.com/. Click here to download our free Ultimate Testimonial Toolkit, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.  

The marketing funnel keeps getting longer, so we need to provide more value. How do we make sure we’re giving value every step of the way? How does Facebook make this easier? How do we increase the reach of the marketing content we put out? On this episode of The Local Domination podcast, Matt Johnson joins us for a mastermind about the 5 most effective local marketing strategies. People cannot tell how technically good we are at what we do, they review us based on the quality of the experience we gave them. -Matt Johnson Takeaways Polls are self-congregating devices that give you an idea of who is interested in your content and who you can send your marketing to. Always craft mobile and desktop Facebook content differently. Cast a wider net by marketing to the lukewarm people, not just the people who need your service right now. Resource + Links Get the Ultimate Testimonial Toolkit - 100% Free. Subscribe to the Local Domination Podcast on iTunes. At the start of the show, we talked about using boosted Facebook videos to track the people who engage with your content, so you can remarket to them. Next, we talked about mastering the lengthening of the marketing funnel and how to use Facebook to make that easier. We also talked about the importance of having really good ad graphics, how to use chat bots, and the advantages of joint ventures, Towards the end of the show, we talked about what truly motivates clients to hire service professionals. Matt also shared insights on; The importance of “easy yes propositions” How to strategically use Facebook groups How to tap into someone’s network Why you need to be the orchestrator not the technician When it comes to marketing, instant gratification is only going to work for people who need your service right now. If you don’t cast a wider net to the more lukewarm and cold people, you are missing the opportunity to create long-term business. Reach out to the world at large, and then start drawing them in a little closer one step at a time, providing value at each level. Give them the cheese by avoiding making an ask too soon in the process. Remember people hire you because of the service you provide, so perfect that experience for them. Make sure it’s systematic, highly professional, conveys your unique value prop and ultimately, makes you look good. Guest Bio Matt Johnson is the founder of Pursuing Results, a podcast PR firm that provides production and guest booking services. Matt is also a partner in Elite Real Estate Systems, which consults with agents around the country to build dominant real estate teams. Connect with Matt on LinkedIn.

Our business reflects who we are. How can discipline in your thoughts and routines influence your actions? How do you improve conversion and teach Inside Sales Agents to maximize every lead? On this episode of the Local Domination Podcast, Kathleen Black talks about business scalability, seeing opportunities in your hurdles, and finding the place of passion and commitment in your work. If you’re blaming the economy or market, you’re automatically making yourself prey to victim mindset. -Kathleen Black Takeaways Inside Sales Agents are specialized in taking leads and understanding the psychology of where they’re at in the sales process. Business is so much harder if you don’t know who you are, what your values are, and what you’re here to do. When we have trouble leading ourselves, we also have trouble leading our clients. Marketing strategy for local domination: if you have money take the online route. If you have time, take the sweat equity approach. At the start of the show, Kathleen shared on how she got started in her business, and how she invested in a company and completely turned it around. She shared on how discipline helped her in this process, and the mindset she applies to challenges. “Life is going to make it harder and harder until we pay attention and do what we’re meant to do.” Kathleen also talked about how we’re too easy on enabling each other to have the victim mentality. We also discussed the importance of finding the standalone piece that anchors you and your business. Towards the end of the show, we shared on finding the right marketing strategy depending on whether you have time or money, and finding the right people to hire. Kathleen also shared insights on; Why Inside Sales Agents are important for scalability Why profit is irrelevant if you don’t know your purpose How to stop blocking our own breakthroughs How to stop being your own bottle neck in business The best ways to strategically and safely leverage out Discipline is a huge part of integrity. It allows us to me more powerful in all areas of our lives. It touches on how well we lead our clients, how we leverage, the value we bring to the table and how we’re anchored to our activities. Have the power to know what’s important to you with clarity, so you can make good decisions, shelter yourself from outside opinions and stay on track. Put yourself in a bubble that gives you a completely different perspective of the outside world. If you’re blaming the economy or market, you’re automatically making yourself prey to victim mindset and taking yourself out of the game. Guest Bio Kathleen has taken her experience as a top-producing Realtor and built it into a dynamic, results-driven consulting company where she serves as CEO, Motivational Speaker, Trainer and Elite Coach. The systems she used in her daily real estate business to get her to the top are now the backbone of a real estate consulting company specializing in helping Realtors across Canada and the US build top teams and take their business to incredible levels of success. Go to KathleenSpeaks.com for more information and find Kathleen on Facebook.

Profitability is a fundamental in business, and a key to restaurants staying in business. How do seemingly functional establishments struggle to stay afloat? Why is internal marketing a huge factor in lasting success? What role do strategic alliances play in the growth of a restaurant? On this episode, restaurateur and founder of Restaurant Rockstars, Roger Beaudoin shares the keys to increasing profits, and how to go from spinning wheels to printing dollars. If you can train your staff to market your business for you, then ultimately your customers are going to market your business for you. -Roger Beaudoin Takeaways The restaurant business is about consistency and entertainment. Strategic alliances: Be community minded, sponsor community events and work together so everybody prospers. Before you roll out any powerful marketing program you have to take care of the fundamentals. Inventory: The restaurant business is notorious for theft, until you build your dream team staff, you won’t have a handle on this. At the start of the show, Roger shared on how he got to where he is, and what helped him succeed. “Creating systems, applying business knowledge and treating every guest like they were the most important customer in my restaurant, and training my staff to do the same thing.” Next, he shared on staff training and creating a company culture of “hospitality, family, teamwork and respect.” Towards the end of the show, Roger talked about the value of being community minded, the actions that impact profitability and the importance of building your dream team. Roger also shared on: Why his staff is the backbone of his business Internal marketing and how it can take a business to the next level Customer affinity and why it matters The power of strategic alliances The importance of having a cash cow How to build financial systems to max out your profits A well-run restaurant business doesn’t by occur happenstance, or by default. It happens by design. It’s about finding efficiencies across all operations, dialing in your numbers, building strategic alliances and nurturing top-down purposeful intention. When an internal culture of teamwork and collective achievement is fostered, it radiates outwards and creates customer affinity. When you create affinity with your customer, there is nothing more powerful, because they’ll feel like they belong to your business. Guest Bio Roger is the Founder of the Sales Stars Server Training Program, Author of Rock Your Restaurant, a game-changing guide to Restaurant Finances and Creator of The Restaurant Rockstars Academy. He is a successful restaurant entrepreneur who has founded and operated 4 restaurants/hospitality companies over the past 18 years. He recently sold the Matterhorn SKI BAR in Maine, a seasonal restaurant and bar that generated over $1 MILLION dollars sales in just 4 months. Go to RestaurantRockstars.com for more information or send an email to Roger@RestaurantRockstars.com.

Action always beats intention, and that rings true for digital marketing. What tactics work at the highest level for local market domination? What strategies are people overlooking? On this episode, Smart Pizza Marketing founder Bruce Irving shares on the tactics average entrepreneurs should put on their radars, and the little hinges that open big doors to big breakthroughs. When you’re a local business, and you’re spending 100% of your marketing budget on old marketing methods, you’re making a mistake. - Bruce Irving Takeaways The money you spend on direct mail is money that can be used to reach those same people many times over, with Facebook advertising. Instagram stories allow you to post content that’s different from what you’d put on your feed. It’s much easier to get someone to go from Facebook to an online order than it is to go from Facebook to a phone call. At the start of the show Bruce shared how he got started helping pizzerias dominate their local markets. He shared how he scales and leverages the location of a business. We also talked about what works at the highest levels for entrepreneurs, and the strategies that people are overlooking when it comes to marketing. “People are so entrenched in their old ways.” Next we discussed why it’s important to diversify your marketing, using Instagram for long-term branding, and the unique benefits offered by Snapchat. Bruce also shared insights on: Tactics average entrepreneurs are missing out on The shortest path to getting Instagram to work for you How to make yourself the only logical choice by having social proof How to leverage the power of FREE Simplifying social media and streamlining the process The importance of tracking your ROI and making every ad dollar accountable for results Many entrepreneurs are missing out on the chance to be the only logical choice for customers. If you remain in stuck in your old ways of marketing, you miss a huge part of the market. Facebook, Instagram and Snapchat offer advantages for your business to reach more people, and build brand stability through diversification. As you deploy your tactics, remember that each platform works differently. Make use of the power of FREE, and consider ways to use giveaways as lead bait. Ultimately, you want to make every dollar spent accountable for the results. Guest Bio Bruce Irving, the Founder of Smart Pizza Marketing is one of the foremost experts on Pizza marketing, working with many Pizza Restaurants to help them find more customers and turn them into repeat customers. Go to smartpizzamarketing.com for more information. Free download Call-to-Action - Click here to download our free Ultimate Testimonial Toolkit, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.

Luxury real estate is intimidating. What are the factors that make it different from the normal market, and how can agents display the expertise and mindset needed to break into it? On this episode, real estate expert, coach and speaker Patrick Lilly shares insights on tapping into the luxury market and dominating it. You have a moral obligation to steer your clients towards what’s best for them. -Doren Aldana Takeaways Luxury sellers want to list with people who have sold the same kind of properties. Affirmation, visualization and education help you overcome limiting beliefs, but it has to be embedded in your daily routine. Chasing leads is expensive in terms of dollars and time spent, building relationships to get referrals costs less. At the start of the show, Patrick shared his career path and how he worked his way to luxury sales. He also talked about characteristics of luxury clients, and what they seek in agents, “their expectations on service are different from a first-time buyer.” We went on to share insights on developing relationships as a method of getting referral business. Towards the end of the show, we talked about the limiting beliefs that make it hard for agents to increase their ticket price and scale up. Patrick also gave his perspectives on: Borrowed credibility and leveraging a collaborator’s skills and clout Spending less money on lead generation by seeking more referrals The difference between being a trusted advisor and someone who wants to win a lead Why following the news negatively influences your perception of the world Looking inward and how that helps you discover your own limiting beliefs The wealthy and famous may expect different things, but ultimately they are same as all of us. They are driven to get a person who can serve as a trusted advisor, not just another agent gunning for a listing. They want you to show a track record, so engineer your business to exceed expectations. When you hold that client’s interest at heart and not your own, you go far in earning the trust factor and being a conduit of their joy. Guest Bio Patrick is a Real Estate Broker, Life Coach, Speaker, and a World Traveler. He has been a successful residential real estate broker in Manhattan and Brooklyn for the past 30 years. Having sold over a billion dollars of real estate and more than 1,000 homes, Patrick's team is consistently ranked as one of the Wall Street Journal's top 250 teams in the nation. For more information go to www.PatrickLilly.com, or PatrickLillyTeam.com

How can you turn a video into solid local leads? What behaviors and mindsets are holding you back from these opportunities? What is the value of consistent presence and giving away useful, free information? On this episode, local marketing expert Gene Volpe discusses harnessing the opportunities in video. The idea is to be there consistently and give away good free information. - Gene Volpe Takeaways The mistakes people make with marketing is thinking nobody else wants to hear them, and not thinking they have anything useful to talk about. Until you can afford to pay someone to transcribe video on a W2 basis, use platforms like Upwork and Fiverr to get quality work. If someone is asking you questions, they think you’re the subject matter expert, and they have a need for an answer you can provide. On this episode we discussed: How to turn a video into local leads.   The biggest sins people commit in video marketing How to bring something seemingly mundane to life on video The best content for helping your audience when it comes to video How to be consistent Video captioning and branding What stops people from taking advantage of opportunities in video is mindset. This includes not thinking you have something useful to say, and thinking but not doing. Remember, the point is getting in your customer’s space and starting a conversation. It’s important to spin your sales pitch into a story to make it relatable. If you’re dragging your feet, note that the time you spend having a cup of coffee is time you could be using to create a 1 minute video Guest Bio  Gene Volpe is the founder of GVI Media (formerly Your Real Estate Concierge), speaker and local marketing expert. He has over 9 years of experience in the marketing arena. He is also well versed in the real estate field including buying, selling, renting, marketing and consulting on over 200 real estate transactions. He is an expert in brand establishment and elevation and remains on the cutting edge of real estate marketing with a hard focus on video and social media. Go to http://www.genevolpe.com/ for more information.

What are top real estate agents doing to dominate their local area with radio advertising? How do you create and deploy content to reach your target audience? ? On this episode, serial entrepreneur and radio advertising expert Toby Salgado talks about building an attraction business and leveraging content through radio advertising or podcasting. Before anyone transacts or buys - the process of getting them there is indoctrination, engagement, ascension and segmentation. - Toby Salgado Takeaways Track everything. If you don’t measure it, you won’t be able to manage it. Facebook advertising and radio advertising are favorites because they allow you to target a demographic, in a way direct mail can’t. Don’t mix funnels in radio advertising. If your radio ad is for an offline piece, don’t make your call-to-action an online one. On this episode we discussed: What top agents are doing to dominate their local areas in relation to radio Identifying your ideal client through demographics and psychographics How to deploy capital for your marketing Demographic targeting with Facebook ads and radio ads Building an attraction business vs. a chase business Indoctrination, engagement, ascension and segmentation How to be determine your radio ad placement The first step to local market domination is “start with who.” Who is your ideal client, what are their interests, where do they congregate and what keeps them up at night? Empowered with this information, you can tailor a specific message and channel it to the right place. If you get that market, message and medium match right, you’re on your way to succeeding with the indoctrination, engagement, ascension and segmentation. Guest Bio Toby Salgado is a serial entrepreneur, author and mentor. He mentored hundreds of high-performance entrepreneurs and over achievers through private programs or one-on-one mentoring and helps business owners optimize their results. He is also the founder and host of a podcast called Super Agents Live. Go to superagentslive.com for more information.

When it comes to local domination, nothing can make a bigger impact than SEO. It’s a chance to make sure you’re visible to the people searching for your product or service online. What are the most important things you can do now and how can you collaborate with other vendors to boost your rankings? We discuss making SEO simple in the eye of the local business owner with SEO consultant and photographer, Feuza Reis (Fuse).   Blogging matters, it gives you a voice. -Feuza Reis Your Key Takeaways  Why there are multiple ways for you to show up on Google, not just the job + location keyword combination One high-impact way to make your busines easy to find on a Google search The right way to check your Google rankings so your search results aren't filtered by your Gmail account On this episode we discussed The importance of having your business listed online Developing the right keywords and key phrases How you can stand out from the rest by changing your strategy Blogging and why it matters For your business to perform well in local search, you have to avoid using the same keywords and phrases your competitors are using. It’s also important to make yourself a resource with a blog. If you know your clients, the topics they are seeking and create good content around that, you will get the biggest bang for your buck. Guest Bio Feuza helps creative entrepreneurs and bloggers get found online. Her true passion is to equip creative solopreuneurs and bloggers with practical DIY SEO training so they can remove the layers of fears and doubts when it comes to understanding what Google wants. Go to GetFoundWithFuse.com for more information.

When it comes to local domination, social media plays a critical role in helping you stand out and become the logical choice for prospective clients. On our latest episode, social media expert and coach Jess Bahr shares how to develop the right mindset and tactics to dominate your market on social media.   Think like a fighter pilot. If you’re flying a plane you’re focusing on what’s directly in front of you. Think about the one thing you need to do to get from point A to B. -Jess Bahr On this episode we discussed: The fighter pilot mindset you need to be successful at marketing A marketing strategy a local domination focused agent can employ How to reach out to people in an unexpected but welcome manner Bringing in help The importance of tracking numbers and measuring results Takeaways + Tactics Set up systems so you can track the value of your online activity, you won’t know if things are improving if you’re not measuring them. Don’t spend your energy on multiple things. Employ the power of focus like a fighter pilot. If you do something regularly, write it down so it becomes a system that you can ultimately automate  Jess also shared a killer tip on how to use social media proactively to reach potential clients!  All businesses start as small businesses. What makes them grow are systems, personnel, and the technology that makes automation possible. To achieve local domination, you have to have fighter pilot focus, have proactive outreach built into your social media, and the ability to measure and track what you’re doing. If you want scalable wealth you have to start working on the business. Guest Bio Jess splits her her time between training, developing strategies, and executing paid campaigns on Facebook, Pinterest, Instagram, LinkedIn, and Twitter for some of the world’s largest publishers, media companies, startups, and entrepreneurs. On her own time, she writes content for a handful of social media and digital marketing sites, speak at events around the country (e.g., Social Media Week, Social Media Breakfast, Social Media Bootcamp), advising budding startups and NGOs on their digital strategies. Go to JessBahr.com for more information. Click here to download our free Ultimate Testimonial Toolkit, where you'll learn the insider secrets for turning your clients into raving fan evangelists and supercharging your client attraction at the SPEED of TRUST. And yes, it's 100% free!  

Are you treating all your clients equally? Speaker, entrepreneur and local marketing expert Michael Fleischner joins us to share why your reputation is everything and how to build that reputation through amazing client experience, key referral relationships and online reviews. The one thing that makes the difference between Champ and Chump is reputation. And reputation is really formed around the customer experience. -Michael Fleischner       Takeaways   Reputation is all about the client experience - and the client experience leads to online reviews that attract more clients. Use a Net Promoter Score survey to judge the strength of your reputation. Don’t treat all your clients equally - spend more time on the connectors and influencers.       The key part of this interview is the framework Michael shared for growing a local business: Focus on your best clients, give them an amazing client experience, follow up to build relationships, gather online reviews and actively show your appreciation. Listen to the full interview and take notes on how you can implement these ideas and start attracting more local clients FAST!       Guest Bio Michael Fleischner is an entrepreneur, author, marketing strategist, and speaker with 15+ years of real-world experience. Founder/CEO of Big Fin Solutions, a an online reputation management company among other business ventures. His top-selling search engine optimization guide, SEO Made Simple, sold more than ten thousand copies in its first year. He is also the author of Local Marketing Made Simple.   He has appeared on the TODAY Show, ABC World News, USA Today, Bloomberg Radio, and other major media. Michael offers advice and management across marketing disciplines including search engine optimization, pay-per-click marketing, marketing automation, online reputation, social media, and general marketing practices. Connect with Michael at http://www.bigfinsolutions.com/.        Click here to download our free Ultimate Testimonial Toolkit, where you'll learn the insider secrets for turning your clients into raving fan evangelists and supercharging your client attraction at the SPEED of TRUST. And yes, it's 100% free!