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In this episode of Art of the Kickstart, we interviewed Graham Ripple, COO of OYO Fitness, makers of the full-body, portable gyms. Weighing under 3 lbs, yet providing up to 40 lbs of resistance, OYO NOVA Gym and OYO Personal Gym are the 1st and 2nd most funded fitness products in Kickstarter history, respectively. Listen in and learn about OYO Fitness' product development journeys and how it obtained enormous success on Kickstarter. Topics Discussed and Key Crowdfunding Takeaways The development of SpiraFlex technology used by NASA and the inspiration behind OYO Fitness Why they used crowdfunding as a means of market validation The marketing preparation techniques they used for both Kickstarter campaigns and how they differed The importance of omnichannel ecommerce and crowdfunding storytelling Their operational plan for fulfilling such a large number of backers Links OYO NOVA Gym on Kickstarter OYO NOVA Gym on Indiegogo OYO Fitness Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript
In this episode: We meet Paul Francis, an award-winning inventor. Paul invented SpiraFlex resistance technology for NASA‘s Mission Critical program to counteract astronaut bone and muscle loss caused by zero gravity. Paul tells us about his journey as an inventor and how he came to work with NASA on the technology that would be used by astronauts aboard the International Space Station. Paul reminds us that to be a successful inventor, one needs to be persistent and able to accept failure in order to succeed. A 16-week NASA study proved that Paul’s SpiraFlex resistant technology provided the same benefits as the gold standard of free weights. More than 50 International Space Station crew members have kept in shape for over 10 years using the SpiraFlex-powered Interim Resistive Exercise Device (iRED) invented by Paul. Paul founded OYO Fitness to incorporate SpiraFlex technology into fitness equipment that can be used here on Earth – providing the same benefits as weights, without the weight. The company’s first product was the second most funded fitness product in Kickstarter history. In 2019, the SpiraFlex iRED was inducted into the Space Foundation’s Space Technology Hall of Fame®. Introductory and closing music: Paint the Sky by Hans Atom (c) copyright 2015 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/hansatom/50718 Ft: Miss Judged
Our guest today is Paul Francis. When Francis read about NASA's problem with astronauts exercising in space, he contacted the agency about a technology he had developed using resistance instead of weights. He later licensed that SpiraFlex technology to Nautilus, and they used it to develop the Bowflex Revolution home gym. Francis came up with a way to miniaturize the components and launch OYO Fitness, which offers the DoubleFlex Portable Gym and a follow-up product called DoubleFlex Black. Listen in to Francis' path from inventor to business owner. Visit the archives to listen to all the Smart Companies Thinking Bigger episodes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Studies show resistance training can be a “fountain of youth”, building bone and muscle, burning fat, and making you feel better, look younger, and live longer. OYO Fitness uses patented SpiraFlex technology to create resistive exercise products that are lightweight, compact, and provide the same benefits as free weights, without the weights.Paul Francis, OYO Fitness CEO and Inventor of Spiraflex and DoubleFlex, left the architectural profession and has been an inventor for 31 years (over 20 US and 32 foreign patents), launching innovative products in the hardware, personal care and fitness industries. In addition to managing development, production and marketing/sales, he has also demonstrated his inventions on QVC (US, Canada, Europe), HSN and created the television commercials. His company SpiraFlex, Inc. developed the Bowflex Revolution home gym (200 million in sales) and NASA’s Resistive Exercise Device on the International Space Station.He founded OYO Fitness and launched the DoubleFlex portable gym in January of 2016. “I founded OYO Fitness to build a company that provides effective, fun, fitness solutions that eliminate barriers to achieving and maintaining health. Studies show resistance training builds bone and muscle, burns fat and makes you feel better, look younger and live longer. Our OYO team strives to create innovative products you can get fit with OYO (On Your Own), that help you meet and beat life’s challenges!”In addition to the original DoubleFlex, Paul has just spearheaded the OYO Fitness® Kickstarter campaign for the new DoubleFlex® Black, a predecessor to the original DoubleFlex. With a crowdfunding goal of $30,000, OYO Fitness met and surpassed their Kickstarter goal in less than a week.The DoubleFlex Black is the second in the DoubleFlex product line, which improves on its predecessor’s lightweight, handheld design. The DoubleFlex is specifically designed to provide an effective total body workout; the all-in-one fitness unit allows for both adduction and abduction – opening and closing motions – exercises, which target opposing muscle groups in the same movement in order to balance muscle growth and development.air date: 12/30/16
Studies show resistance training can be a “fountain of youth”, building bone and muscle, burning fat, and making you feel better, look younger, and live longer. OYO Fitness uses patented SpiraFlex technology to create resistive exercise products that are lightweight, compact, and provide the same benefits as free weights, without the weights.Paul Francis, OYO Fitness CEO and Inventor of Spiraflex and DoubleFlex, left the architectural profession and has been an inventor for 31 years (over 20 US and 32 foreign patents), launching innovative products in the hardware, personal care and fitness industries. In addition to managing development, production and marketing/sales, he has also demonstrated his inventions on QVC (US, Canada, Europe), HSN and created the television commercials. His company SpiraFlex, Inc. developed the Bowflex Revolution home gym (200 million in sales) and NASA’s Resistive Exercise Device on the International Space Station.He founded OYO Fitness and launched the DoubleFlex portable gym in January of 2016. “I founded OYO Fitness to build a company that provides effective, fun, fitness solutions that eliminate barriers to achieving and maintaining health. Studies show resistance training builds bone and muscle, burns fat and makes you feel better, look younger and live longer. Our OYO team strives to create innovative products you can get fit with OYO (On Your Own), that help you meet and beat life’s challenges!”In addition to the original DoubleFlex, Paul has just spearheaded the OYO Fitness® Kickstarter campaign for the new DoubleFlex® Black, a predecessor to the original DoubleFlex. With a crowdfunding goal of $30,000, OYO Fitness met and surpassed their Kickstarter goal in less than a week.The DoubleFlex Black is the second in the DoubleFlex product line, which improves on its predecessor’s lightweight, handheld design. The DoubleFlex is specifically designed to provide an effective total body workout; the all-in-one fitness unit allows for both adduction and abduction – opening and closing motions – exercises, which target opposing muscle groups in the same movement in order to balance muscle growth and development.air date: 12/30/16
Studies show resistance training can be a “fountain of youth”, building bone and muscle, burning fat, and making you feel better, look younger, and live longer. OYO Fitness uses patented SpiraFlex technology to create resistive exercise products that are lightweight, compact, and provide the same benefits as free weights, without the weights. Paul Francis, OYO Fitness CEO and Inventor of Spiraflex and DoubleFlex, left the architectural profession and has been an inventor for 31 years (over 20 US and 32 foreign patents), launching innovative products in the hardware, personal care and fitness industries. In addition to managing development, production and marketing/sales, he has also demonstrated his inventions on QVC (US, Canada, Europe), HSN and created the television commercials. His company SpiraFlex, Inc. developed the Bowflex Revolution home gym (200 million in sales) and NASA’s Resistive Exercise Device on the International Space Station. He founded OYO Fitness and launched the DoubleFlex portable gym in January of 2016. “I founded OYO Fitness to build a company that provides effective, fun, fitness solutions that eliminate barriers to achieving and maintaining health. Studies show resistance training builds bone and muscle, burns fat and makes you feel better, look younger and live longer. Our OYO team strives to create innovative products you can get fit with OYO (On Your Own), that help you meet and beat life’s challenges!” In addition to the original DoubleFlex, Paul has just spearheaded the OYO Fitness® Kickstarter campaign for the new DoubleFlex® Black, a predecessor to the original DoubleFlex. With a crowdfunding goal of $30,000, OYO Fitness met and surpassed their Kickstarter goal in less than a week. The DoubleFlex Black is the second in the DoubleFlex product line, which improves on its predecessor’s lightweight, handheld design. The DoubleFlex is specifically designed to provide an effective total body workout; the all-in-one fitness unit allows for both adduction and abduction – opening and closing motions – exercises, which target opposing muscle groups in the same movement in order to balance muscle growth and development. air date: 12/30/16
Studies show resistance training can be a “fountain of youth”, building bone and muscle, burning fat, and making you feel better, look younger, and live longer. OYO Fitness uses patented SpiraFlex technology to create resistive exercise products that are lightweight, compact, and provide the same benefits as free weights, without the weights. Paul Francis, OYO Fitness CEO and Inventor of Spiraflex and DoubleFlex, left the architectural profession and has been an inventor for 31 years (over 20 US and 32 foreign patents), launching innovative products in the hardware, personal care and fitness industries. In addition to managing development, production and marketing/sales, he has also demonstrated his inventions on QVC (US, Canada, Europe), HSN and created the television commercials. His company SpiraFlex, Inc. developed the Bowflex Revolution home gym (200 million in sales) and NASA’s Resistive Exercise Device on the International Space Station. He founded OYO Fitness and launched the DoubleFlex portable gym in January of 2016. “I founded OYO Fitness to build a company that provides effective, fun, fitness solutions that eliminate barriers to achieving and maintaining health. Studies show resistance training builds bone and muscle, burns fat and makes you feel better, look younger and live longer. Our OYO team strives to create innovative products you can get fit with OYO (On Your Own), that help you meet and beat life’s challenges!” In addition to the original DoubleFlex, Paul has just spearheaded the OYO Fitness® Kickstarter campaign for the new DoubleFlex® Black, a predecessor to the original DoubleFlex. With a crowdfunding goal of $30,000, OYO Fitness met and surpassed their Kickstarter goal in less than a week. The DoubleFlex Black is the second in the DoubleFlex product line, which improves on its predecessor’s lightweight, handheld design. The DoubleFlex is specifically designed to provide an effective total body workout; the all-in-one fitness unit allows for both adduction and abduction – opening and closing motions – exercises, which target opposing muscle groups in the same movement in order to balance muscle growth and development. air date: 12/30/16