567 Academy

The first goal of most of our marketing is to get someone in for a free intro session. This is one of the most important parts of our sales process because it gives us the opportunity to present a great first impression and how we can be the best solution to someones problem. Today, Coach JT and I will show you what our consults look like, how we build a friendly rapport from the get-go, and much more.

The first goal of most of our marketing is to get someone in for a free intro session. This is one of the most important parts of our sales process because it gives us the opportunity to present a great first impression and how we can be the best solution to someones problem. Today, Coach JT and I will show you what our consults look like, how we build a friendly rapport from the get-go, and much more.

Do you or your coaches hate selling? If so, you're not alone. Many fit pros don't like selling because they often have an image of a used car salesman. As coaches, we’re here to help and selling oftentimes feels like we’re scheming someone, but in fact it’s the complete opposite. Selling is solving a problem that a person has. Understanding that and having the rest of your sales process reflect that motto is what will increase your memberships and make you actually enjoy selling. Today Coach JT and I will go over the keys to a great sales process.

Do you or your coaches hate selling? If so, you're not alone. Many fit pros don't like selling because they often have an image of a used car salesman. As coaches, we’re here to help and selling oftentimes feels like we’re scheming someone, but in fact it’s the complete opposite. Selling is solving a problem that a person has. Understanding that and having the rest of your sales process reflect that motto is what will increase your memberships and make you actually enjoy selling. Today Coach JT and I will go over the keys to a great sales process.

We don’t know what’s going to happen next but we need to score some touchdowns as the pandemic continues. Today Paul and I will go over the 4 markets you need to focus on right now so you can increase revenue in the short term and long.

We don’t know what’s going to happen next but we need to score some touchdowns as the pandemic continues. Today Paul and I will go over the 4 markets you need to focus on right now so you can increase revenue in the short term and long.

Team meetings help solve problems, provide clarity, help with communication, and give a pulse of where things are at. How you run your meetings change with where your business is at, but regardless of the size of your team, the principles don’t change. Today, Coach JT and I will show you how we run our team meetings and how things have changed as our team has grown.

Team meetings help solve problems, provide clarity, help with communication, and give a pulse of where things are at. How you run your meetings change with where your business is at, but regardless of the size of your team, the principles don’t change. Today, Coach JT and I will show you how we run our team meetings and how things have changed as our team has grown.

One of the first important business lessons I learned is the importance of the Average Lifetime Value of a client. I was less than one year into business training athletes, mostly baseball players, and March rolled around which is the start of the baseball season. Our athlete revenue started to drop, but luckily I started planting seeds in the winter for our adult program. Fast forward 7 years later, our adult program is now our main source of revenue and has allowed us to grow into a 6,500 sq ft facility, while opening up 2 more gyms. The biggest difference between athletes and adults is the average lifetime value. While we have plenty of athletes who've been with us for years many of them start for a few months out of the year, while our average adult trains with us for a few years. In today's episode, Coach JT and I discuss how I grew our adult program from scratch.

One of the first important business lessons I learned is the importance of the Average Lifetime Value of a client. I was less than one year into business training athletes, mostly baseball players, and March rolled around which is the start of the baseball season. Our athlete revenue started to drop, but luckily I started planting seeds in the winter for our adult program. Fast forward 7 years later, our adult program is now our main source of revenue and has allowed us to grow into a 6,500 sq ft facility, while opening up 2 more gyms. The biggest difference between athletes and adults is the average lifetime value. While we have plenty of athletes who've been with us for years many of them start for a few months out of the year, while our average adult trains with us for a few years. In today's episode, Coach JT and I discuss how I grew our adult program from scratch.

Since the beginning, Paul and I have talked about running your gym like another shutdown is coming. And with spikes occurring throughout the country, we're already starting to see gyms have to close down again. If you don't have a plan or don't think it will happen to you, you're leaving your business in a vulnerable position. In today's episode, I'm going to share what we’re doing at GameChanger to prepare our team & clients if we are shut down again.

Since the beginning, Paul and I have talked about running your gym like another shutdown is coming. And with spikes occurring throughout the country, we're already starting to see gyms have to close down again. If you don't have a plan or don't think it will happen to you, you're leaving your business in a vulnerable position. In today's episode, I'm going to share what we’re doing at GameChanger to prepare our team & clients if we are shut down again.

One of the many lessons I've learned over the past 7 years of running multiple gyms is that hiring and developing people is no easy task. In order to hire and keep great people for the long haul, you have to understand how they think and what's important to them. In today's episode, I'm flipping the script and interviewing Coach JT, who's been with us for 5 years and has ascended into our director of training. JT is a total rockstar and I trust him 100% with my business. You'll hear him share his insight into how your team members are thinking and how to get them to take more responsibility and ownership

One of the many lessons I've learned over the past 7 years of running multiple gyms is that hiring and developing people is no easy task. In order to hire and keep great people for the long haul, you have to understand how they think and what's important to them. In today's episode, I'm flipping the script and interviewing Coach JT, who's been with us for 5 years and has ascended into our director of training. JT is a total rockstar and I trust him 100% with my business. You'll hear him share his insight into how your team members are thinking and how to get them to take more responsibility and ownership

This is inevitable. Whether it’ll be a staff member, a member, or you, are you prepared for what you’re going to do if someone gets covid in your gym? Find out what we’re prepared to do at GameChanger.

This is inevitable. Whether it’ll be a staff member, a member, or you, are you prepared for what you’re going to do if someone gets covid in your gym? Find out what we’re prepared to do at GameChanger.

We are in the middle of a pandemic and to be honest, I’ve been waiting for a moment like this. The success of a business can’t really be measured until it has survived a crisis such as the one we’re in. Today, Coach JT and I are going to talk about different leadership styles, our experiences, and more.

We are in the middle of a pandemic and to be honest, I’ve been waiting for a moment like this. The success of a business can’t really be measured until it has survived a crisis such as the one we’re in. Today, Coach JT and I are going to talk about different leadership styles, our experiences, and more.

We’re starting to see things ease up and start to open up here in the Northeast. While we don't have an official date, you still need a plan to reopen successfully, and in this episode, we've going to dive deep into our plan and share with you how we plan on generating revenue once we open our doors back up.

We’re starting to see things ease up and start to open up here in the Northeast. While we don't have an official date, you still need a plan to reopen successfully, and in this episode, we've going to dive deep into our plan and share with you how we plan on generating revenue once we open our doors back up.

It may sound counter-intuitive, but the worse time to hire is when your back is up against a wall and you're forced to. I've made this mistake more than I like to admit. The challenge with waiting till you have to hire is you may comprise some of your values to fill an immediate need. You may justify hiring someone you're not really crazy about because of need. One of the silver linings of this pandemic is, there's never been a bigger and better pool of potential employees looking for a career right now. So even if you don't need to hire right now, there's a great opportunity out there to upgrade your team. In today's episode, I brought back our Director of Training, Coach JT, to talk about our hiring process at GameChanger. You won't want to miss this one!

It may sound counter-intuitive, but the worse time to hire is when your back is up against a wall and you're forced to. I've made this mistake more than I like to admit. The challenge with waiting till you have to hire is you may comprise some of your values to fill an immediate need. You may justify hiring someone you're not really crazy about because of need. One of the silver linings of this pandemic is, there's never been a bigger and better pool of potential employees looking for a career right now. So even if you don't need to hire right now, there's a great opportunity out there to upgrade your team. In today's episode, I brought back our Director of Training, Coach JT, to talk about our hiring process at GameChanger. You won't want to miss this one!

If you're like me, your gym is still shut down and you can't do what you were doing earlier this year to generate revenue. This is where your creativity comes in. Now is not the time to sit on the sidelines. You have to generate new revenue in your business and on today's episode Paul & I will not only discuss ideas but things that I'm doing right now with my 3 locations to increase our cash flow.

If you're like me, your gym is still shut down and you can't do what you were doing earlier this year to generate revenue. This is where your creativity comes in. Now is not the time to sit on the sidelines. You have to generate new revenue in your business and on today's episode Paul & I will not only discuss ideas but things that I'm doing right now with my 3 locations to increase our cash flow.

When I first started my business 7 years ago, the thought of hiring and building a team never crossed my mind. I was just passionate about training and coaching others but once I realized I couldn't do it all I knew it was time to hire. At first, I was bad at leading, managing, and holding others accountable so I worked really hard over the years at filling that deficit. Fast forward 7 years, we've now built a thriving team and culture. In today's episode, I'm going to share with you the exact action steps we took so you can do the same, no matter how big or small your team is.

When I first started my business 7 years ago, the thought of hiring and building a team never crossed my mind. I was just passionate about training and coaching others but once I realized I couldn't do it all I knew it was time to hire. At first, I was bad at leading, managing, and holding others accountable so I worked really hard over the years at filling that deficit. Fast forward 7 years, we've now built a thriving team and culture. In today's episode, I'm going to share with you the exact action steps we took so you can do the same, no matter how big or small your team is.

Due to the pandemic, the model for packing in as many people as possible won’t fly anymore, at least not in the short term (and this can be a HUGE advantage to you). You’re going to find out exactly what our training model at GameChanger is and how it has evolved; so we can maximize our space and opportunities for growth.

Due to the pandemic, the model for packing in as many people as possible won’t fly anymore, at least not in the short term (and this can be a HUGE advantage to you). You’re going to find out exactly what our training model at GameChanger is and how it has evolved; so we can maximize our space and opportunities for growth.

Our goal with reopening is to have our members feel as safe and as comfortable as possible, and that starts with controlling the narrative. Your members want you to lead them, now more than ever. In today’s episode, you’ll find out how we’re doing just that and more.

Our goal with reopening is to have our members feel as safe and as comfortable as possible, and that starts with controlling the narrative. Your members want you to lead them, now more than ever. In today’s episode, you’ll find out how we’re doing just that and more.

Is the juice worth the squeeze when it comes to opening up your gym earlier than the government says to? You’ll be getting a lot of news coverage but you’ll also be creating a lot of distrust within your community. Paul and I will be talking about this decision plus more, in today’s episode.

Is the juice worth the squeeze when it comes to opening up your gym earlier than the government says to? You’ll be getting a lot of news coverage but you’ll also be creating a lot of distrust within your community. Paul and I will be talking about this decision plus more, in today’s episode.

Things are different state by state, but when your gym is allowed to reopen, there is one shot at giving the right impression. I'm talking about making sure your members feel safe, how to approach the changes in your business model, and more. I've been toying around with different things I'm going to be doing when I reopen and I'm laying out my full plan here. After speaking with my mentors and other professionals, this is what I think will be best for my members.

Things are different state by state, but when your gym is allowed to reopen, there is one shot at giving the right impression. I'm talking about making sure your members feel safe, how to approach the changes in your business model, and more. I've been toying around with different things I'm going to be doing when I reopen and I'm laying out my full plan here. After speaking with my mentors and other professionals, this is what I think will be best for my members.

Anyone who tells you they know how to fix this, they don’t. We don’t know what is going to happen in the next few weeks. Will your gym be shut down again? Will we have to change how we run our business again? We don’t know, but what we do know is that you’re going to need to find some new ways to win in this new environment of running a gym. Today you’ll be getting our thoughts, our ideas, and more.

Anyone who tells you they know how to fix this, they don’t. We don’t know what is going to happen in the next few weeks. Will your gym be shut down again? Will we have to change how we run our business again? We don’t know, but what we do know is that you’re going to need to find some new ways to win in this new environment of running a gym. Today you’ll be getting our thoughts, our ideas, and more.

Today we’re going to dive into a tactic we’ve had great success with at GameChanger for the last couple of years: our Holiday Mailer. We use this tool for getting referrals and bringing back former members. Today you’ll find out how we run it and the success that came from it.

Today we’re going to dive into a tactic we’ve had great success with at GameChanger for the last couple of years: our Holiday Mailer. We use this tool for getting referrals and bringing back former members. Today you’ll find out how we run it and the success that came from it.

Have you ever been to a restaurant and immediately noticed that this was not going to be a good experience? Well, let me ask you this. Do you know if people feel the same way when they walk in through your doors? At one time, I know that was the case here in GameChanger. It’s a hard number to look at but there are a lot of people you’re not signing up simply because they had a poor first impression. When we fix this, we’ll not only get more members, but we’ll actually stand out from the other businesses in our industry. PLUS It doesn’t really take much work to fix. Find out the simple, common things that are giving people a poor impression of your business; and how to fix them.

Have you ever been to a restaurant and immediately noticed that this was not going to be a good experience? Well, let me ask you this. Do you know if people feel the same way when they walk in through your doors? At one time, I know that was the case here in GameChanger. It’s a hard number to look at but there are a lot of people you’re not signing up simply because they had a poor first impression. When we fix this, we’ll not only get more members, but we’ll actually stand out from the other businesses in our industry. PLUS It doesn’t really take much work to fix. Find out the simple, common things that are giving people a poor impression of your business; and how to fix them.

Are you strapped for cash to spend on your advertising? Do you feel like you’re just throwing money away with your Facebook ads? Facebook advertising isn’t what it used to be and trying to get anything for free on Instagram or Youtube is going to cost you more time than anything. So what should you do? A lot has changed with marketing since I started my business 7 years ago but one thing has never changed; you never stop marketing. Today you’ll find out what to do when Facebook marketing slows down.

Are you strapped for cash to spend on your advertising? Do you feel like you’re just throwing money away with your Facebook ads? Facebook advertising isn’t what it used to be and trying to get anything for free on Instagram or Youtube is going to cost you more time than anything. So what should you do? A lot has changed with marketing since I started my business 7 years ago but one thing has never changed; you never stop marketing. Today you’ll find out what to do when Facebook marketing slows down.

How much money have you spent on leads? Couple hundred bucks? Maybe even a couple thousand? Now, how does it feel to have spent all that money, get a ton of leads, and have most of them NOT do business with you? If it feels like wasted money, then you’re missing out on a packed goldmine… In today’s episode of the High Profit Gym podcast you’re going to find out how to turn one of the biggest sources of frustration in your business, your lost leads, and turn them into your biggest opportunity.

How much money have you spent on leads? Couple hundred bucks? Maybe even a couple thousand? Now, how does it feel to have spent all that money, get a ton of leads, and have most of them NOT do business with you? If it feels like wasted money, then you’re missing out on a packed goldmine… In today’s episode of the High Profit Gym podcast you’re going to find out how to turn one of the biggest sources of frustration in your business, your lost leads, and turn them into your biggest opportunity.

The new and updated format to our podcast where we show you how to get your shit together and how to get your business together.

The new and updated format to our podcast where we show you how to get your shit together and how to get your business together.

Super simple tactic our mastermind members use

Is your business doing well? Are you basing your answer on what you think is happening, or the cold hard numbers? Look, everyone hates looking at their numbers. It’s tedious, annoying, and can frankly be pretty frightening… But the numbers don’t lie, and if you’re going to make something out your gym, you need to know them as well as your bench, squat, and deadlift numbers :) Joe simplifies this whole process and is going to give you the 5 numbers you need to be tracking each month. This will give you clarity with how your business is doing and where you need to focus your attention on.

Super simple tactic our mastermind members use

Is your business doing well? Are you basing your answer on what you think is happening, or the cold hard numbers? Look, everyone hates looking at their numbers. It’s tedious, annoying, and can frankly be pretty frightening… But the numbers don’t lie, and if you’re going to make something out your gym, you need to know them as well as your bench, squat, and deadlift numbers :) Joe simplifies this whole process and is going to give you the 5 numbers you need to be tracking each month. This will give you clarity with how your business is doing and where you need to focus your attention on.

Is your training model actually setting you up to lose money, making you work too many hours, and help fewer people? Do you have trouble coming up with prices for your memberships? Setting up your business & training model is critical to making sure you get paid what you deserve. My partner Joe adjusted his training model which has allowed him to help more people while keeping his profits high, and he's going to show you what he did on this week's High Profit Gym Podcast.