Interviews with leading authorities in branding, marketing, social media and leadership. Join your host, award winning branding, digital marketing and social media evangelist, Krishna De, as she and her guests share strategies, tips and resources to bring your corporate brand, employer brand and pe…
Archive
Have you been exploring social media and perhaps even getting on the Twitter band wagon? Social media is a great way to build connections and community and attract more clients and customers. As it's free and easy to set up many accounts, there is a low barrier for entry. However to get the benefit from Twitter or other social media platforms for your organisation it takes more than just sending a Tweet. What's your content strategy? How does social media connect to your over all marketing and communications programme? If you decide to hire someone to help you implement your plan what should you look for in terms of capabilities of that person? We will be covering these questions and more in this weeks episode Krishna De is in conversation with Craig Cannings who is the founder of VA Classroom, training hundreds of virtual assistants about how to implement social media communications plans for their clients.The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.facebook.com/marketingmentor, htpp://www.facebook.com/bizgrowthmedia, http://www.krishnaonlinkedin.com, and http://www.krishnaontwitter.com.
Have you been thinking about leaving a role in a corporation and setting up your own business? It's a journey many of us had made but if only we had had access to the guidance from the new book 'Escape From Cubicle Nation' we just might have found that transition much smoother. I this weeks episode Krishna De is in conversation with Pam Slim the author of 'Escape From Cubicle Nation' and they discuss practical tips for make the transition from a corporate career. You can find the book at Escape from cubicle nation book - http://snipurl.com/efcnbook and you can connect to Pam on Twitter @pamslim.The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.facebook.com/marketingmentor, htpp://www.facebook.com/bizgrowthmedia, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - our guests would appreciate
In the recent months have you seen Google maps appear in your search results generated by http://www.google.com/local? Are you aware that many businesses are starting to use Google Local to incase their visibility and reputation online without even having a website and in turn you can attract more customers? In this weeks episode Krishna de is in conversation with Ken O'Connor of 'Map My Business' and they discuss the benefits of Google Local and tips for promoting your business using this free service. You will find Ken on Twitter @mapmybusiness. The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.facebook.com/marketingmentor, htpp://www.facebook.com/bizgrowthmedia, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - our guests would appreciate
Are you a coach, consultant or professional services firm who knows that you have a service that clients could benefit from but are finding it difficult to attract the clients you really want to work with? Or perhaps you are a new professional services firm and are wondering how to define your point of differentiation and your niche? In this episode Krishna De is in conversation with Hannah McNamara author of 'Niche Marketing for Coaches' and the creator of a new home study programme to help you attract more clients, charge the fees that you deserve and market your coaching practice. Access a free tutorial by Hannah about pricing your services at http://snipurl.com/coachingfees. Learn more about Hannah's programme (including watching a video review from Krishna) at http://snipurl.com/nichehs. The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.krishnaonfacebook.com, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - our guests would appreciate
Have you noticed how increasingly websites are including ratings and reviews from their clients and customers? And as a consumer, it is likely that you have been influenced by the ratings and reviews you might have come across online. Yet why is it that many of use are still concerned about opening up our website to accept reviews? Well this is what we cover in this weeks episode including the benefits to you of reviews on your website, even where they are not 5 star ratings and best practice tips for integrating online reviews into your customer management processes. Krishna De is in conversation with Conor O'Neill the Founder of LouderVoice.com, an Irish based company who works with organisations from SME's to large international organisations to enable reviews on their websites. The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.krishnaonfacebook.com, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - our guests would appreciate it.
Mastering online marketing and social media are critical for success in today's competitive market place but it's easy to forget the impact that direct mail can have in client attraction. In Krishna's seminars she always encourages businesses to integrate their marketing online and offline, so in this weeks episode we discuss how to implement an effective direct mail programme using postcards. Krishna De is in conversation with Founder of Postcardmania.com Joy Gendusa.The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.krishnaonfacebook.com, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - our guests would appreciate it.
Are you finding it a challenge to manage your social media plan and would like to find ways to become more productive rather than spending all day online and achieve little in terms of results? And are you confident that you know what and how to measure the impact of your social media plan? That is the focus of the conversation between Krishna De and author and social media strategist Dave Evans (Social Media In An Hour A Day). You will find Dave online at Facebook, LinkedIn and Twitter (@evansdave). You can purchase his book at http://snipurl.com/smhour. The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.krishnaonfacebook.com, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - our guests would appreciate it.
Are you finding it a challenge to manage your social media plan and would like to find ways to become more productive rather than spending all day online and achieve little in terms of results? And are you confident that you know what and how to measure the impact of your social media plan? That is the focus of the conversation between Krishna De and author and social media strategist Dave Evans (Social Media In An Hour A Day). You will find Dave online at Facebook, LinkedIn and Twitter (@evansdave). You can purchase his book at http://snipurl.com/smhour.The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.krishnaonfacebook.com, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - our guests would appreciate it.
Have you ever found yourself wondering where to start when writing your business plan? What should you include? How do you make sure that it is time worth investing and your business plan does not become a document that gathers dust and is not relevant to your business? These are some of the questions that Krishna De and author Mike Ferrell discuss. We also explore Mike's radical approach to business planning - the business funnel approach. You will find Mike on Facebook, LinkedIn and Twitter @mikeferrell. You can find Mike's 'Ultimate Breakthrough Planning Book' at http://snipurl.com/ultimateplan. The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.krishnaonfacebook.com, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - I know our guests would appreciate it.
You might have come across the idea of paying it forward - where rather than reciprocity if you do a good turn for someone instead of them retunring the favour to you they pay it forward to someone in their network? Well how does paying it forward work when it comes to social networking and especially LinkedIn? That's the focus of this weeks show when Krishna De and LinkedIn expert Chuck Hester share tips about how to nurture your network and build profitable business opportunities by paying it forward. You will find Chuck actively nurturing his network and paying it forward on Facebook, LinkedIn and Twitter @chuckhester. The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.krishnaonfacebook.com, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - I know our guests would appreciate it.