Podcasts about more sales

In this episode of the Live Full Work Fun podcast, Gayla and Fran talk about the frameworks they've discovered that have inspired their personal and professional journeys. They explore the influential books and philosophies that have shaped their mindsets, from overcoming self-sabotage to building better habits in business and life. Whether you're looking for actionable steps to start your dream project or seeking inspiration to push past challenges, this episode is packed with insights and practical advice to help you thrive. Key Highlights: The importance of being open to learning from different frameworks and adapting them to fit your unique needs. The power of organized practices and exploring frameworks to create a mindset for growth and success. Using frameworks to save time and energy by providing tested methods and perspectives, allowing you to build upon others' experiences rather than starting from scratch. Resources Mentioned: Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals | Rachel Hollis Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine | **Michael Michalowicz Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself | **Shawn Stevenson The Yoga Sutras of Patañjali: A New Edition, Translation, and Commentary | Edwin F. Bryant How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often | Ray Edwards Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen | Donald Miller Continue the conversation. Share your biggest takeaway from this episode on Facebook. Connect with Gayla: Website: https://www.gaylascrivener.com/ LinkedIn: https://www.linkedin.com/in/gaylascrivener/ Facebook: https://www.facebook.com/GaylaScrivenerLiveFullWorkFun Instagram: https://www.instagram.com/gscrivener/ Connect with Fran: Website: https://tentouchcreative.com/ LinkedIn: https://www.linkedin.com/in/fran-groesbeck/ Facebook: https://www.facebook.com/tentouchcreative Instagram: https://www.instagram.com/tentouchcreative/ This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

Mastering the 5 Dimensions of Customer Experience for More Sales & Profit is covered in this video, along with the following subjects:- How customer experience impacts sales and profitability- Understanding and managing customer expectations- The Future of Customer Experience***************************************Mastering the 5 dimensions of customer experience is crucial for businesses looking to boost sales and maximize profits. By focusing on these key aspects, you can create a positive and memorable experience for your customers. Ensuring that your products or services are easily accessible, responding promptly to inquiries, delivering consistently reliable service, showing empathy towards customer needs, and providing assurance of quality can set you apart from competitors and build customer loyalty. By mastering these dimensions, you can not only increase sales but also foster long-term relationships with your customers.Pablo is a passionate customer experience strategy and operations leader. He has crafted and scaled customer service operations for four international tech start-ups and consumer goods companies. With a hands-on approach and strategic acumen, he guides businesses toward world-class customer experience.

Send us a textAre you marketing your little heart out 24/7 but still hearing crickets when it comes to actual sales? Or maybe your traffic is fine but conversions? Not so much. If you're nodding along, this episode is your wake-up call.Today, I'm breaking down the 5 biggest signs your marketing strategy is completely broken—and giving you the practical, no-fluff fixes to actually turn things around. Spoiler alert: this is not about working harder; it's about getting smarter.We'll chat about:✨ Why hustling for every single sale is a red flag 

Planning for Trade Shows is stressful enough, let alone when you are overwhelmed by stress at home. Because that stress follows you to work. So in this different episode of Trade Show University, join host Jim Cermak as he interviews financial coach, Joel Bromley, who received the blessing of Dave Ramsey to launch his Financial Reset package!Are you feeling overwhelmed by financial stress? In this episode, we dive into the journey of Joel and Caitlin Bromley, founders of Bromley Financial Coaching. They turned their own financial struggles into a mission to help others achieve financial independence and peace of mind.***************************Get your FINANCIAL RESET package here: https://www.bromleyfinancialcoaching.com/2025-financial-reset-bundle?linkId=lp_087032&sourceId=jim-cermak&tenantId=bromleyfc***************************Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowu***************************Joel shares how their personal experiences with debt, property management, and full-time jobs led them to seek a better way to handle money. They began by leading a small finance group at their church, which eventually evolved into a full-fledged coaching service. Inspired by principles from Ramsey Solutions, they crafted their own program tailored to help people understand and manage their finances without the pressure of sales pitches for investments or insurance.Throughout the discussion, Joel highlights common financial pitfalls, like the trap of comparison, unintentional spending, and the fear of facing financial realities. He emphasizes the power of knowledge, intentionality, and the impact of small, consistent changes—like re-evaluating insurance plans or meal planning—to free up cash and reduce anxiety.The Bromleys also introduce their comprehensive 2025 Financial Reset package. It's packed with over 40 pages of resources, including financial audits, goal-setting tools, budgeting strategies, and essential questions for financial advisors. This toolkit is designed to help you build a solid financial foundation, prepare for tax season, and plan for the future, whether you're in Canada or beyond.If you're ready to flip the script on your finances and start living the life you truly want, this episode is a must-watch. Learn practical tips, gain valuable insights, and get inspired to take control of your financial future with confidence and clarity.Connect with Joel Bromley:Website: https://www.bromleyfinancialcoaching.com/LinkedIn: https://www.linkedin.com/in/joelbromley/Get your FINANCIAL RESET package here: https://www.bromleyfinancialcoaching.com/2025-financial-reset-bundle?linkId=lp_087032&sourceId=jim-cermak&tenantId=bromleyfc

Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Emma Tessler, Founder & CEO of Ninety Five Media, has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect. Instead of trying to be everywhere, Emma suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video, and turn it into different things like short videos, blog posts, and podcasts. Then use platform's data to see what people enjoy the most. Resources:         138: 5 Tips for Your Wine Brand's Social Media | Marketing Tip Monday 140: Does social media impact wine sales? | Marketing Tip Monday 144: Are you using the right message on social media? | Marketing Tip Monday 198: 3 Ways to Talk About Sustainability on Social Media Becoming an Industry Expert on Social Media Emma Tessler | LinkedIn Ninety Five Media Ninety Five Media | Instagram Stop Scrolling, Start Scaling Podcast Turn Your Expertise into More Sales by Becoming a Thought Leader on Social Media, with the Ninety Five Media Team (podcast) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] Beth Vukmanic: Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Welcome to Sustainable Winegrowing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Bets Vukmanic executive director.  In today's podcast, Craig McMillan, critical resource manager at Niner Wine Estates with Longtime SIP Certified Vineyard and the first ever SIP certified winery. Speaks with Emma Tessler, founder and CEO of 95 Media. Emma has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect instead of trying to be everywhere. She suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video and turn it into different things like short videos, blog posts, and podcasts. Then use the platform's data to see what people enjoy the most.  We know your customers are looking for sustainable wines. In a recent review of 30 studies, customers reported a higher preference for eco and social responsibility labels compared to nutrition labels. Achieving SIP certified gives you third party verification that your vineyard, winery, or wine has adopted and implemented stringent sustainable Standards apply for certification today by going to SIP certified.org and click on Get certified Now. Let's listen in.  [00:01:39] Craig Macmillan: Our guest today is Emma Tesler. She is the founder of 95 media. And today we're going to talk about social media. Not surprisingly welcome to the podcast, Emma. [00:01:48] Emma Tesser: Thank you. I'm so excited to be here today. [00:01:50] Craig Macmillan: First of all, let's talk a little bit, get some kind of grounding. How would you describe your company? 95 media? [00:01:55] Emma Tesser: We're a digital marketing agency and we really specialize in creating high converting content. We work with a lot of brands who are posting all the time and just simply not seeing results from that content. So that is usually where we come in and we build out customized strategy. High converting content, build that connection with their community and ultimately finally have their marketing convert into sales for them. At a high level, 95 media is a marketing agency specializing in social media, email and podcast production. [00:02:27] Craig Macmillan: I'm kind of a dinosaur. So what exactly comes under the umbrella of social media? Because that seems to be a pretty big area. [00:02:37] Emma Tesser: It is, it definitely is a big umbrella. So when we talk about social media marketing, we're referring to any marketing content. Content that is marketing a brand on any of the social platforms we manage, profiles for brands on Instagram, Facebook, LinkedIn, Pinterest, TikTok a few other more specific ones to different industries. And really social media marketing encompasses your content, your engagement with your audience, the data that comes in from the content. There are a lot of different. avenues when it comes to your marketing and social media in general, but it is broad. And I think that sometimes that's the overwhelming part about it for some individuals and founders, people who are looking to market a brand, but it really doesn't have to be that complicated. You can really. own one platform really well and see better results by doing that than doing five not so well. [00:03:31] Craig Macmillan: Excellent. And different platforms with these companies, websites, et cetera, that you just discussed. And then content. I wanted to have you kind of elaborate on that a little bit because some things are videos, some things are just audio, some things are just text , what is content and what do we put in content? [00:03:53] Emma Tesser: Well, content looks different as you said, , between different platforms. So there's always opportunity to repurpose content, but oftentimes that looks like reformatting content as well. I'm a really big believer in. Having consistent brand messaging across all of your content, all of your platforms. And sometimes that looks like having the same messaging because when we have consistent messaging across every piece of content, it creates a consistent brand experience for our audience to know who we are and ultimately be able to identify our content without like our brand name on it, which is a whole other level of success. When we look at the individual platforms, You know, Tik Tok is a video only platform. And over on LinkedIn, some people don't think that that's really a video platform, but in fact it is. And LinkedIn is really favoring video content to the point where they actually have a video only feed on the app. Now that looks very similar to Tik Tok because they see the success that's happening over there, like every other platform. So what I would just encourage, if you're looking at content and you're thinking, Well, how do I do this on all the platforms and do it well? And it not be my entire life. I would look at creating one piece of content and then splitting it up into different formats. For example, you could take one 30 second video on a topic of something that, you know, really well, and you could. Reformat that video to be long form. It could be short form. You can write a blog post about it. You can make it a carousel for Instagram. You can pick one photo and transcribe that video into your caption. You can make it into your Instagram stories. You LinkedIn article on it. There's so many ways to go about really looking at how can you repurpose your content and have so many different formats of just one idea. [00:05:42] Craig Macmillan: Why is this important for business? Why can't I just go along like I've always gone along? Maybe I've got a website, put some stuff on there, print advertising, et cetera. Why is social media so important? [00:05:57] Emma Tesser: Well, the reason it's so important is because the way that consumers are finding and discovering brands has shifted. Prior to, you know, call it five years really has been the biggest shift that we've seen on social, but really just this shift towards social media marketing, which has been in the works since about 2015 or so. We used to discover brands through going to Google or through word of mouth. You know, we work with a lot of brands who come, we were like, We used to be just referral. Like we used to get all our business through referral, you know, local, this local, that, and it's just dried up and it's not working the same way it used to. And that is because we're moving towards this culture of social search. There's data that shows that in the last 90 days, 91 percent of consumers used social media and only 84 percent of people went to a search engine like Google. So what. We used to discover on Google, there's actually more people discovering brands on Instagram , than they are in Google today. So in order to stay competitive, in order to be found and to be showing up in the searches that people are typing in and using keywords that maybe you were once showing up on, on Google, you now need to have your content be showing up on Instagram, on Tik TOK, on LinkedIn. So in order to continue growing, it's really a non negotiable going into 2025 to have a social media presence and to have it. optimize to meet your consumer where they're at. [00:07:21] Craig Macmillan: You may have actually kind of already touched on this or answered this. I was thinking that, you know, if you just have an Instagram account, does that count as a social media presence? Do I need to be on all these different platforms? And it sounds like what you're saying is it's better to kind of focus on one or two or three and do those really, really well, rather than try to be everywhere all the time for everybody. [00:07:41] Emma Tesser: Yeah. And I say that because consistency is everything. So if you have the bandwidth for three separate posts per week, it is so much better to have those three pieces of content live on Instagram, then spread it out. So you have one on Instagram, one on LinkedIn, one on Tik TOK, because one post a week is not going to do. Literally anything for you. You need to have consistent quantity of content going out there. So I would really look at one platform and optimize. And strategically approach that platform so that you're finally getting results there before you add on additional ones. Because you'll be able to take the data from that successful content to know what your audience is looking for and begin to just redo that type of content in different ways for another platform down the road. [00:08:30] Craig Macmillan: A friend of mine does a lot of Instagram and she says I've got to have at least one thing per week, one thing per week. Is that a good time frame? Do I need to be posting more often, more frequently, shorter bits? What's the, what's the best strategy? [00:08:43] Emma Tesser: So I don't recommend less than three posts to your feed every week. Less than three posts per week. Again, that's to your feed. That doesn't count like Instagram stories outside of that. But when we look at your feed, the reason why you want to have more content than once per week is because what happens when you post is that the algorithm puts your content out there and it's like, dangling it in front of your audience. It's waiting for people to bite and engage with that piece of content. If they do, then that piece of content starts being shown to more people. If they don't, it then gets suppressed and the algorithm says, Oh, well, people aren't really liking this. We're not going to show it. But when you post more, you have more opportunities for people to bite and to get more people seeing your content. AKA brand awareness. Really, every piece of content you're looking to increase your brand awareness because that's your top of funnel. You have to get more reach. You have to get more impressions in order to bring people down the sales funnel to the ultimate conversion point. So more content ultimately just results in more brand awareness, more engagement with your content, more eyes on your brand, which is truly the goal in order to get more people to buy as a secondary result of that piece of content. [00:09:57] Craig Macmillan: this sounds like getting to folks who are outside just your followers. And, and trying to find new folks to come into your herd, into your house. [00:10:09] Emma Tesser: How do we do that? Is that the question? [00:10:11] Craig Macmillan: Well, no, I was just trying to clarify. So what it sounds like, cause like, I've always been like, Oh, how many followers do they have? And then I'm like, well, how do you get new followers? It sounds to me like maybe it's not just about followers. It's about just exposure in general. [00:10:22] Emma Tesser: It's definitely not about followers. To be honest, that's the metric that I care the least about. We don't work with brands who just want to grow their followers because it's, it truly does not have an impact on your bottom line. What has an impact on your bottom line are the conversations that you're having, the engagement with your content, you know, engagement also looks like your DMS too. Like if you're not looking at your DMS as an opportunity to sell, you're missing a huge opportunity. Your content can only do so much for you. A couple of years ago, your content could do the heavy lifting, but now a huge part of marketing your brand is really your community engagement. And that's the missing piece for a lot of businesses that like, we kind of come in and we change the game for them because A lot of what we do is actually getting into the account us as humans, getting into the account nurturing the people who already know about them to bring them closer to the sale. But really a huge part of our work is outbound engagement and bringing in new eyes to the business. And we do that through starting new conversations, leaving comments on people's content, getting in the groups that your ideal client is in and engaging with that content so that they see that comment. And then go back to your profile. So there's a lot of different angles you can take, but at the end of the day you're trying to increase awareness of your brand, which oftentimes look like your, your reach of your content and your profile. Because ultimately that number has to be bigger for the amount of people who go to your profile to increase and then follow you and then engage with your content and ultimately buy from you. So we're looking at like this funnel down where you have to start with a big pool of people because. We know that only a very small percentage of those people are ultimately going to buy. And that's okay, but we're only going to make as much of that percentage as we increase the, the top line the top line number. [00:12:08] Craig Macmillan: In terms of attracting folks there's a concept that you've mentioned in your on your website and your podcast and your blog, which I think is really interesting, and that's the idea of authority and how important it is to be viewed as an authority in the digital space. How do you define that? Like, what does authority look like? What does it do for you and how do I build it? [00:12:29] Emma Tesser: Authority really means that you're standing out in your industry. . There's not very many original ideas anymore. There's not very many original things that we can all be doing. , if you look at 95 Media, for example, there's a million and one people in social media marketing these days. But what makes us different is the way that we approach our content, the way that we approach our clients businesses, the way that we execute our work, and ultimately what that results in is building authority. Building authority can happen in so many different ways, a great way of looking at it is just leaning into the, how you do things and what makes that different. There's a lot of noise on social and it's easy to feel like You're in a space that's too saturated and it's not worth creating the content because you're just going to get lost in the noise. The thing is, if you have authority and if you have that unique factor to who you are and who your brand is, you do stand out. And that is ultimately going to be the reason why someone chooses to buy from you rather than the person down the street who does the exact same thing. So rather than hide and Hush down the things that set you apart. I would really lean into them because that is really what's going to A make you stand out, B, give you authority and C it drive more sales for you. [00:13:47] Craig Macmillan: How do I identify the things that are going to make me stand out? when talking about like the wine business, or the vineyard side, everybody makes wine. Everybody farms. What's the process that I can go through? Like with one of your clients, how do you help them identify what makes them stand out or what makes them interesting? [00:14:04] Emma Tesser: . So we actually work with a client in the wine space right now. She is a female founder in California where there's not a lot of female winemakers. It's a really unique space and that's a huge part of their mission as well. . Obviously, if you're a mission driven brand leaning hard into that, because the people who care about that mission are going to be your target demographic for buying your product. And that's a really big part of her marketing is, , we're here for female founders. We're here for being inclusive. We're here for, you know, really raising awareness around an audience that. isn't always spoken to on social in that space. If you aren't a mission driven brand, nothing wrong with it, but I would look at your company, your team. If you have like a tasting room associated with your, company, or if you do anything different or slightly unique in any part of your process, sometimes we get caught up. In the details as founders, as business owners, and we start to think that like everything we do is really boring, you know, like, nothing about my day is unique, nothing about the way that we do things is unique, but truly take that step back, maybe ask your team or ask like a really loyal And buyer for you. Ask someone in your life or like a business coach or someone like, what do you think makes us stand out? What do you think makes us different? Because I would bet to say that someone else is going to be able to easily identify those things for you. Given 10 minutes, because they're on the outside looking in, it's really hard to see it when you're in it, but that is also one of the great benefits of Working with an outside marketing team because that's their job. You know, we come in and we identify those factors for our clients in that exact way because it's easy to see it on the outside. And also knowing what matters to your target demographic can help you get closer to that understanding too. [00:15:49] Craig Macmillan: How do I know who my target demographic is? Hahahahaha [00:15:57] Emma Tesser: job. Like that's, that's the whole business, right? I mean, it's, it's easy to say like, well, you know, most people drink wine, but I have limited knowledge of the wine industry and I don't know that the majority of wine drinkers are women, right? So even if you just started there. Now you're focusing on 50 percent of the population rather than 100%. And then could you get a little bit more detailed? Could you look at a more specific age range? Could your branding tell you something about the age range that you're targeting? And then you really just kind of go from there. Not to mention, if you have an existing social media presence, you can go into your analytics and it will tell you who's following you. [00:16:29] Craig Macmillan: And you can use that data to further inform your ideal client avatar. How do I identify what platforms are gonna be best for me? There's, we've talked about this a little bit, but how do I know whether I should focus on video or podcast or blog posts primarily? How how can I decide whether it should be photo? [00:16:47] Craig Macmillan: How do I kind of guess at like which type of content, not content itself, but what form it's in, is probably gonna be most effective for me. [00:16:56] Emma Tesser: the truth is that video is necessary. And that's not the answer anyone wants to hear, but it's not really an option going into 2025, unfortunately, if you want to look at it like that. The thing about video and why I say that is because every platform is favoring video content. So if you back up, like, could you get away with not doing video content? Sure. But will you be competitive against everyone else in your space? No, you won't. Your content is going to get lost because the video content that your competitors are posting are going to get so much more reach, so much more engagement, connect so much more deeply with the target demographic that you're also after, that your photo content is just going to get lost in the shuffle. Then that's going to leave you feeling like it's not worth it. And then you're going to stop posting and then it's never going to work for you. So I would say. Commit to the video content no matter what angle you're taking with your content on social media. And then if you look at a podcast, you know, video is an aspect of podcasting as well. Podcasts give you so many opportunities to reformat and repurpose the content. But I would. Really put your investment, whether that's time or money or content investments into social, your email list things that you have more control over and that are more popular right now versus something like a blog, which is going to be a really long game. It's going to take time to compound versus you're going to get quicker dopamine hits and successes from social or your podcast. So it's, it's an easier thing to kind of start and stay committed to longterm versus a blog, which just feels like you're talking into a void and not going to see the results from for a long time. [00:18:34] Craig Macmillan: Right, right. What about length? That's a conversation I've had with a number of people in terms of like, short and tasty is nice, but then also there are folks that are looking for a little bit more in depth. They're looking for a little more complexity in the story that you're trying to tell. What are your feelings about that? [00:18:50] Emma Tesser: it really goes back to your target demographic. There's not really an overarching answer, I would say, because different. Age ranges, different demographics, different, like, groups are looking for different types of content. What I would recommend doing is testing a variety. So take, like, 90 days to test some short form, meaning like, 10 second videos or shorter, and then test some 30 second videos, test some 90 second videos. On TikTok, you can post up to 10 minute videos, like try everything and see what's hitting with your audience because your audience is going to tell you what's successful versus someone else's audience might like something different. I would probably lean into say that your shorter form content is going to perform better simply because it's going to keep the attention of your audience longer. And what's really important. is actually your watch rate. So how much of the video did your audience watch? You're simply going to get a higher watch rate on a 10 second video than you are in a 90 second video. And so therefore that success metric is going to look like your shorter form content is more successful. But if you get, you know, more comments on a 90 second video, then that's something to consider as well. But I would just really try it all because your audience is going to give you that data on what they really like and what they want more of. [00:20:07] Craig Macmillan: This just made me think of something because it's a constant battle for me personally. Quality. Quality of production , you see things on Instagram, for instance, I'm on Instagram. I'm not on TikTok. So I see Instagram and some things are just really slick. I mean, they look like Hollywood production and other things are just stuff people shot on their phone and you know, maybe it's not quite level and the light's not perfect and et cetera. Maybe the music's not so great. How important do you think the production value is to that success rate? I love having people finally move down the funnel. [00:20:42] Emma Tesser: I would say I think it has a small impact, but it does not have the biggest impact. And I say that because on Instagram, really on any social platform, we're all craving this authenticity from the creator on the other side of the screen. We actually offer a service called quarterly content shoots where we go to our clients and we shoot three months of video content in three hours with them. So it is done, it's batched, it's ready to go. And we shoot all of that content on our iPhone because we don't want it to feel like there's a team between the brand and the person on the other side of the screen. Is there a time and place for professionally shot video? I do. I believe so. You know, we work with a lot of like interior designers and architects where you want to have that professional video shot of like your finished product, home, space, whatever that is. But does that need to be the only type of video you post to social? Absolutely not. Because that is not going to be the content that creates resonance with your audience. That doesn't create connection with your audience. There's just a lot of opportunity to be a little bit more. Real and at the same time care about how the video looks right. Like if you were to see this video right now, I have lights on me, but we're shooting it on my computer. This is not like a high def camera by any means. And I shoot all of my content with good lighting, but all of my content is shot on my iPhone. So there's different ways to improve the quality without spending thousands and thousands of dollars on like a high def camera or, you know, hiring a videographer. None of that's needed.  [00:22:09] Craig Macmillan: That's good news. How much time investment are we talking about? So you're saying like three posts a week. But we're talking about short form, very short form. There may be a little bit in camera editing or in phone editing possibly, but not a lot. You don't have a lot of a lot of tools there. If I'm trying to do this myself, there's going to be a steep learning curve on how to do it. And then to create that content is going to take some time. And obviously this is where your company comes in, but like what kind of time investment could somebody expect if they're like, Oh, okay, cool. I'm going to take him as advice and I'm going to do this [00:22:40] Emma Tesser: Well, if you're looking at just the content, you have to consider all of the aspects, right? So you have to consider , strategizing your content, planning it recording it or creating the graphic, writing the caption, doing your hashtags, scheduling it out getting it posted. There's a lot of different aspects when it comes to just creating content, quote unquote. So I would say roughly you're probably looking anywhere between five to seven hours just on the content side of things. There's a lot of variables in there. You know, are you writing a short caption or you're writing a long caption? How long is the video? How many graphics are you making? But I would say for a beginner, probably five to seven hours on the content side of things. Um, Yeah, per week. And then there's the whole other aspect of, well, now you need to engage with your community after you post it. So, I always recommend an hour of engagement on every posting day. So you'd be looking at an extra three hours a week. So, you're really looking at eight to ten hours a week on your content on the very minimal side of things. And You know, listen, a lot of founders don't have that time, and that's why social media marketing does fall to the wayside, and it becomes the last thing on the to do list, which is, as you said, where we come in, and that is why companies like ours exist, because it, it is such an essential part of business today. And it's very time consuming. So it's kind of one of those things that you can't live without, but also it's very hard to find time for it to begin with. [00:24:05] Craig Macmillan: Yeah, yeah, exactly. Which actually brings us around to your story. Your, biography page about us is kind of interesting. How did you get into this? [00:24:15] Emma Tesser: I found social media marketing when I was actually in college for interior design, I was going for my degree in design and I was like fully, fully thought that that was my career path. Had no doubts about it. And then social media marketing kind of fell into my lap when I was working for somebody else. And that was back in 2015 when, you know, marketing on social was. laughable. No one thought it was serious. No one saw the potential, but I really saw opportunity when I discovered it. I was like, hold up, why are we not all doing this? Like, why do brands not see what is about to happen here? And it just really like lit a fire in me. Cause I was like, this is about to explode and I want to be a part of that ride. I really like side hustled, like so many entrepreneurs, I side hustled for five years while I was in the design industry. And then when COVID hit. Brands finally started to wake up and be like, Oh my gosh, like social is the thing that we need. It's the only way we're going to reach our consumer. 95 media really kind of scaled during 2020 and it's just been on an upward journey since then, but it's really because of the impact that social is able to make on our, on our clients, brands, and that is just. What keeps me coming back in the craziness of everything social and how it changes every single day as we all feel. It's really the impact of social media that is so exciting and really rewarding to be a part of. [00:25:35] Craig Macmillan: You were simply asked to take on this task and then you learned it from scratch. [00:25:40] Emma Tesser: I did. [00:25:43] Craig Macmillan: Well, that's inspirational. That's inspirational that [00:25:45] Emma Tesser: Well, to be fair, back in, in 2015, there were a lot less features and there was a lot less like messiness on social. And there, but at the same time, there was. So little educational content on social media marketing. So I actually like podcasting was a huge part of my own education, learning social media marketing. I was listening to like the OG marketers, like Jenna Kutcher and Amy Porterfield back in 2015 in their starting days. And they're still creating content today, but it was really hard to learn. And today there's so much education online about social media marketing, which is beautiful. It's just a little overwhelming because there is so much opportunity out there at the exact same time.  We all have to learn marketing to some degree. It's just depends on how far you want to go down that journey before you're like, okay, it's time to hire somebody else to do this for me. [00:26:30] Craig Macmillan: I want to come back to something because I just thought about it. You mentioned data. I'm a, I'm a data person. I love data. Yeah. All kinds. First of all, how do I get it, and then what do I do with it? [00:26:41] Emma Tesser: Yeah, that's a, it's a great question. If we just look at Instagram in particular, cause obviously it's the one that we all know the best Instagram gives you an insane amount of data on everything that you do down to like every single post, every single story that you put out there, it will give you. tons of information on your audience's reaction to that content, including how was it found? What type of people were engaging with it? What were the actions that they took with it? You know, so much. The part of your question that's so good is what do I do with that information? , what do I do from here? I see it. Like, I know it's there, but like, what do we do? What I would recommend doing is actually looking at that data on a weekly basis and then monthly doing a little bit of a zoom out as well, because week to week, your content's really going to fluctuate. You're going to see a lot of like big ups and really low lows and you're going to panic and you're like, well, nothing's working. But really when you zoom out on a monthly basis, you get to see, okay, here are trends. The trend is showing me that video content is far surpassing any photo that I put out there. I got to do more of that or you know, I, I created some graphics this month, but graphics are actually really not doing well. So I'm just going to lean more into just single photos or video content and omit the care, the graphic content for the next month and see how that does. So Cool. Really utilizing that data to say, let's do more of this. Let's stop doing that and then test all over again. It's a lot of A B testing with your data. [00:28:08] Craig Macmillan: That's fascinating. That's interesting., what's one takeaway that you would have, you'd tell growers, or winemakers, or winery owners, founders, on this topic? [00:28:17] Emma Tesser: Well, what I would say specifically to this audience is that your demographic, whether or not you're super clear on it or not, but your demographic is looking for your product on social, like without a doubt, your target demographic is on social. They're buying products on social. And your job is simply to meet them where they're at. That's it. So if you can just get consistent content up there, I can nearly guarantee, this is not legal advice, but I can nearly guarantee that you will see more conversions from your content. The problem and the thing that really holds a lot of brands You know, in this space back is just a lack of consistency and an understanding of who you're talking to. But in fact, your audience, like the female audience, you know, from 21 to like 60 who's drinking wine, like it's a big demographic. They're on social and they're the primary buyers for their household. And not only that, but they're the ones consuming the product. So that is like a win win win across the board for this industry. It really just means if you can get your messaging down and you can create content that really resonates with that audience, you have a massive opportunity to tap into sales that you've never been looking at before. [00:29:27] Craig Macmillan: And I can get a sense of that resonance by looking at my data and seeing who's watching what and when. [00:29:32] Emma Tesser: Yeah. Exactly. [00:29:35] Craig Macmillan: Fantastic. Emma, where can people find out more about you? [00:29:38] Emma Tesser: Yeah. So our website is 95media. co. We're on every social platform, but Instagram's my favorite. It's 90. 5. media all spelled out N I N E T Y. F I V E. media. And we post nearly every single day, so you can find us whenever you're at on, on the platforms. And we also have a podcast, it's called Stop Scrolling, Start Scaling, where we share all things marketing. So if you want to dive a little bit deeper, that's a great show to tune into as well. [00:30:03] Craig Macmillan: Fantastic. Well, I guess today's been Emma Tesler. She's founder and CEO of 95 Media. Fascinating conversation. Thanks for being on the podcast. It's been really fun. [00:30:12] Emma Tesser: Thanks so much for having me.  [00:30:17] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by Vineyard Industry Products. Serving the needs of growers since 1979. Vineyard industry products believes that integrity is vital to building long-term customer, employee, and vendor relationships. And they work hard to provide quality products at the best prices they can find. Vineyard industry products, gives back investing in both the community and industry. Make sure you check out the show notes for links to Emma at 95 Media and their popular podcast. Stop scrolling. Start Scaling Plus sustainable Wine Growing podcast episodes, 138 five tips for your wine brand. Social media 140 the social media impact wine sales. 144 are you using the right message on social media and 198 three ways to talk about sustainability on social media. If you like the show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. You can find all of the podcast@vineyardteam.org/podcast and you can reach us at podcast@vineyardteam.org. Until next time, this is Sustainable Wine Growing with the Vineyard team.     Nearly perfect transcription by Descript

NEW EPISODES ON THURSDAYS IN 2025! Join my online community for Women in Business HERE! --------------- Why I Removed Social Media from My Phone | Productivity Tips for Women in Small Business Are you feeling overwhelmed by social media? In this episode, I share why I made the bold decision to remove all social media apps from my phone—and how it has transformed my productivity, relationships, and even my business growth. If you're struggling with time management, comparison, or the constant distraction of social media, this episode will challenge you to take a step back and evaluate how these platforms are truly impacting your life and business. What You'll Learn in This Episode: ✅ How social media was negatively affecting my business, mindset, and relationships ✅ The key questions I asked myself before deleting social media apps from my phone ✅ The surprising impact of removing social media on my time, creativity, and revenue ✅ How you can run a successful business without being glued to social media ✅ A challenge for you: Try a 30-day break and evaluate the results! Resources & Next Steps:

Should your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show University to discuss the right way to incorporate theming at your next trade show, conference, expo and event!Please LIKE and SUBSCRIBE!!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuThe goal of event marketing is to package a message using elements like costumes, sets, and scripts to create meaningful connections between companies and their buyers.The Importance of Themes:• Themes create a unifying experience for events like sales kickoffs or user conferences.• Themes help in planning event details, ensuring a cohesive experience that reinforces the overall message.• Themes should align with the company's or industry's current situation; they don't always need to be extravagant. ◦ A somber theme can be appropriate during difficult times. ◦ A more exciting theme can highlight company advancements.• Theming strengthens brand identity and connects with the event audience.Creating a Theme• The theming process can be quick, but it may require brainstorming and mind mapping to develop the right theme.• Consider the event's objectives and key messages when developing a theme.• A strong theme should be marketed in advance to build anticipation and excitement.• Incorporate the theme into all aspects of the event, including branding, visual elements, and themed activities.• For instance, a "level up" theme can use video game elements like leaderboards and avatars to engage attendees.Examples of Impactful Themes• "Level Up": Uses video game references to create a positive and exciting atmosphere.• "Better Together": Focuses on unity and teamwork, especially useful during times of uncertainty or change.Avoiding Themes That Fall Flat• Themes that are too abstract or lack a clear connection to the audience can fall flat.• Ensure the theme lends itself to specific activities and is easy to understand.• The theme should evoke emotion and create anticipation.Top Tips for Event Themes• Base themes on key objectives and messages.• Make the theme memorable and catchy to create a unifying environment.• Integrate the theme into every detail of the event, from keynote speakers to breakout sessions.• The goal is to create an immersive experience where the theme is evident even when attendees aren't actively thinking about it.The Importance of Food• Food can significantly impact an event.• Align food with the theme such as having a gourmet nacho station and corn dog vendor at an arcade-themed event.Kimberly's Top Takeaway• A well-executed theme is one of the most important elements of a hosted event, as it unifies the experience and makes the event memorable.Connect with Kimberly Kee:• Email: Kimberly@Keyconsulting.com • https://www.linkedin.com/in/kimberlyakee/Connect with Jim Cermak:• Email: jim@tradeshowu.biz• https://www.linkedin.com/in/jimcermak/#theme #tradeshows #branding #strategy #events #corporateevents

Here's a fun and engaging first-person podcast description with emojis and hashtags for Brandon Leibowitz's appearance on the E-Commerce Podcast:

Send us a textSetting the right ACOS and TACOS goals can make or break your Amazon ad strategy. Learn how to adjust these key metrics for growth and profitability.Stop wasting ad spend! Learn how to run profitable PPC ads with our PPC guide: https://bit.ly/3DLhywd#AmazonAds #AmazonSelling #amazontips Watch these next:More Sales in Early 2025 https://www.youtube.com/watch?v=3JCqAzSn9Tg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6Get the Most from Q1 Shoppers https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=8-----------------------------------------------Struggling with your Amazon listing? Let's fix it!  http://bit.ly/3B1LvHtGet expert advice on growing your Amazon business. Book a call now! http://bit.ly/3B3HMJATimestamps:00:00 - Why ACOS and TACOS Matter00:09 - What is ACOS and Why it Matters00:32 - How to Calculate ACOS for Amazon Ads01:16 - Setting ACOS Goals for Growth vs. Profitability02:00 - The Role of COGS in Ad Strategy02:12 - What is TACOS? ACOS vs. TACOS Explained02:30 - How to Adjust ACOS and TACOS Over Time02:48 - Need Help? Work With My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses. And, of course, we'll get into how you can get the resources you need to face these challenges head-first. In the Episode, You'll Learn: -> Why women business owners are still underrepresented in six and seven-figure revenue brackets – and how we can change that. -> The showing funding gap between women-led and male-led startups (we're talking BILLIONS of dollars). -> How undervaluing and low-balling your services might actually be rooted in historical and cultural norms that we need to break from. -> How to stop over-delivering without fair compensation, and get paid for every bit of value you provide. -> Where the stigma of being “too salesy” comes from, and how you can reframe selling your products or services. -> The shocking study done by Harvard Business Review that highlights the biases women can face in the investment space. -> The importance of crafting a high-converting offer and why your offer is the missing piece to breaking down these barriers. Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Content Sells Episode 254 – NEW & UPDATED! How to Craft an Offer That Sells: https://podcasts.apple.com/au/podcast/content-sells-attract-convert-keep-your-ideal-clients/id1042074412?i=1000685958059 HerBusiness Podcast Episode 290 – More Sales, Less Marketing: How to Take the “Yuck” Out of Selling with Frances Pratt: https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000683221117 HerBusiness Podcast Episode 283 - How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay: https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000677677792

Strategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show University to discuss strategies to maximize ROI at your next trade show, conference, expo and event!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuScott Tokar says simply drawing a crowd isn't enough; exhibitors must implement strategies to activate the audience, efficiently collect data, qualify leads, and ensure effective post-show follow-up. He advocates for moving away from linear processing and utilizing parallel processing strategies to maximize the number of quality leads.Scott and Jim discuss:- Beyond Crowd Gathering: Activating Your AudienceTokar emphasizes that attracting a crowd is only the first step. The real challenge is "what do you do with a crowd once you've got them in the exhibit?" You activate them by:- Moving the crowd to a theater-style presentation.- Engaging them in a passport-style promotion with stamps.- Using gamification, like a QR code and a prize wheel.- Understanding the limitations of traditional badge and lead scanners- Implementing Parallel Processing - collecting lead information from a large group simultaneously. --- This process allows “30 seconds to scan a hundred people.”- Quantification vs. Qualification - both are important for different reasons- Qualifying Questions – The Key to Identifying Hot Leads. We give powerful examples of these!- Automated Follow-up via Drip Marketing:- Linear vs Parallel Processing- Sales Staff Involvement and ObservationScott's Top Takeaways:-- Embrace Parallel Processing: Move beyond linear lead generation methods -- Implement Gamification: Use QR codes and games to engage audiences and facilitate quick data collection-- Leverage Data: Combine data from various sources for richer insights-- Automate Follow-Up: Use drip marketing campaigns to stay in touch with leadsConnect with Scott Tokar: - https://corporatefx.com/ - LinkedIn - https://www.linkedin.com/in/scotttokar/Get your free Trade Show Traffic Scorecard: https://tradeshowuniversity.captivate.fm/

There are 13 Secrets to win at trade shows you and your business need to know! These are things most businesses don't do, and they can multiply the results, leads and sales at every event. More than ever before, you need to go all in on trade shows and events to grow your business and promote your products and services. Now, I'm not saying to  drop all your other marketing,  but you need to commit to trade shows, to expos, to conferences, to in-person face-to-face events. And You have got to commit to doing them and then doing them right.** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuHere are the 13 Secrets - mind-blowing things most businesses do not do at trade shows, expos and events. I guarantee 99% of businesses need to add at least 1 of these areas to their strategy.1) Effectively fill your lead/sales pipeline2) Share your story3) Get into deep meaningful conversations4) Get immediate feedback on product/service5) Get assets for social media posts6) Do competitive research and Spy on your competition7) Find prospective vendors, partners and suppliers8) Learn industry trends and insider info9) Learn new skills / CEUs10) Network like crazy to unlock new opportunities11) Become a speaker and Position your company as an expert and thought leader12) Talk to same buyers as big guys13) Get press and media coverage for Free!** Want to know HOW to Pick the Right Trade Show? Check this out! https://youtu.be/9zMd_sJzvZA

As small business owners, sales can be one of the most daunting aspects of business. Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I'm talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck' Out of Selling to challenge that perception and redefine what sales should be about. We're talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM). Here's what you'll learn in this episode:  -> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients. -> Understand the nuances that define sales and marketing (and how they SHOULD work together). -> Use storytelling to connect with your clients and make basic sales concepts more relatable. -> Know how to access your clients' pain points and tailor your messaging directly to their needs. -> Learn how to tailor your direct proposals so they're effective and focus on your client's needs. -> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust. -> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients. Mentioned In This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Trusted Advisor by David Maister, Charles Green and Robert Galford: https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100 More Sale, Less Marketing on Amazon: https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/ Metisan - Improve Your Sales Results: https://www.metisan.com.au/

Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids (https://www.changeupkids.com), shares her story of how she found huge success at her very first BIG Trade Show! Her product for Parents of Kids was perfect for the Event she chose. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuLauren is a mom of three adventurous boys, and we are constantly on the go. I always desired a place for them to get changed with privacy without having them go into public bathrooms after a sandy day at the beach.Change Up Kids is a portable changing station that gives kids and families Dignity, Privacy and Convenience. Lauren attended the MomCon expo (https://www.momcon.co/) for a couple of years as an attendee and saw this event as the perfect place to launch her new product. Thousands of moms attend each year.She realized being at the right show wasn't enough, so reached out to Jim Cermak of Trade Show University. Jim coached her as she prepared for MomCon and the 5,000 moms that were going to be there. She ultimately made changes to her signage, displays, offers, and engagement questions.You will love her energy and her story as she shares what worked well and what needs to be improved for the next show!Connect with Lauren:ChangeUp Kids: https://www.changeupkids.com/Email: lauren@changeupkids.comIG: https://www.instagram.com/change_up_kids/Training Videos & Tips - Subscribe: https://www.youtube.com/@tradeshowuniversityEmail Jim: jim@tradeshowu.biz

Today you are going to learn from an Award Winning event and marketing manager about Goal Setting, Sourcing, Networking and more. So excited to have Laura Woods, Event and Marketing Manager for Jamis Software join Jim Cermak, host and founder of Trade Show University for this impactful interview. ** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuLaura and Jim discuss:Goal Clarity for Event Success: Like trade show exhibitors, event planners must define clear goals for each event to ensure smooth execution and meaningful outcomes. "If you don't have a clear goal, the event is not going to run smoothly."Leveraging the Power of Networking: Facilitating connections between attendees is crucial for a successful event. Woods highlights the importance of dedicated networking time, icebreaker activities, and creating an environment that encourages interaction. "That's the lifeline of events is the connections in the networking."Sourcing for Success: Woods emphasizes the need for strategic venue selection, considering factors like attendee location, accessibility, cultural relevance, and adequate space. "You need to make sure you have enough space and hotel rooms."Continuous Feedback and Improvement: Pre- and post-event surveys provide invaluable feedback for improving future events. Woods encourages event planners to be receptive to criticism and to view feedback as an opportunity for growth. "Never take anything to heart of what you get back from these surveys."Theming and Engagement: Creating a memorable event with a strong theme enhances the attendee experience. Woods shares examples of incorporating popular culture references and aligning the theme with the event's purpose.Connect with Laura:LinkedIn: https://www.linkedin.com/in/laurab90/Email: lwoods@jamis.comEmail Jim: jim@tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

You're an exhibitor working a trade show or conference when all of a sudden, the traffic stops. What happened to the Attendees? Where is everyone? What do you do? I'm going to give you 8 TIPS you need to make the most of the slow times! 8 of them to be exact!** Please SUBSCRIBE to the Channel - https://www.youtube.com/@tradeshowuniversity **So when the show gets slow, what i see is people pulling out their phones and start scrolling. Please stop that! When attendees start coming around again, they won't want to stop at your booth.So here's what you do - create a strategy!So that means before you go to the show, you have to do your research and figure out what you are going to do when the show is slow. And for those of you at larger shows in the end aisles and the back corners, that means when the show opens! You may not see anyone for a while! So before I go into the 8 things I recommend being prepared to do when the show is slow, you have to find and research the show floor layout. This is NEEDED for the first 3 Tips:#1 - Look for booths that can be potential customers#2 - Look for competitors - spy on them#3 - Look for potential vendors or suppliers - reach out to purchasing and see what their needs are.#4 - What breakout sessions should you attend?Anything else you do before the show? Drop that in the comments. And please subscribe if you're getting value!#5 - Have someone walk the floor and take pics of other booths for ideas - design, activations, more#6 - Review with your team goals, scripts, and roles#7 - Make time to network!#8 - Give people breaks!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowu#strategy #tradeshows #events Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

How to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Platform.** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/servicesJoin Jim Cermak of Trade Show University and Ashley Stanford, a Digital Marketing Consultant and Freelancing Expert. With 20 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients in the Events & Entertainment space. Her app Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022.We Discuss:Effective Event MarketingWhat should organizers consider when choosing a ticketing platform?What are the most effective ways to boost ticket sales for trade shows? How to make sure the right audience attends?Trends in the trade show industry that planners and exhibitors should keep an eye on?Ashley's Top Takeaway:The importance of choosing a flexible ticketing system that aligns with their trade show's needs, combined with effective marketing and networking strategies, to drive attendance and maximize the value of their event. The message should be that strategic decisions in both technology and personal interactions are key to a successful trade show experience.Connect with Ashley Stanford:ashley@ashleyncline.comTicketSocket.com AshleyNStanford.comLinkedIn: https://www.linkedin.com/in/ashstanford/Mentioned in this episode:Exhibitor Expert Review - exclusively from Trade Show UniversityReady to exhibit at your next Show? Don't make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don't even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/servicesWe're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development with BlueHive Exhibits who has been in the industry for 30 years.We discuss:-- When does it make sense to buy compared to rent? -- When is the breakeven ROI for buying versus renting? -- What type of Exhibit program is a good candidate for renting?-- Case Studies and more!Chris's Top Tips:-- When selecting an exhibit partner, like an exhibit house or an agency, make sure that you choose someone that you trust not only for where you're at currently but also where you want to go and how you want to grow-- Be open to exploring options on both the purchase and rental side to get the best combination that works for your Exhibit program-- Create and understand a complete exhibit calendar that includes both sizes, show dates, locations and goals. Work with your partner to handle overlapping situations or an outlier space as a for instance.Special Offer from Chris and BlueHive:BlueHive is happy to offer a 30 minute no charge tradeshow program auditContact Chris Dunn:-- Email: Cdunn@bluehive.com-- Website: www.bluehive.com-- LinkedIn: https://www.linkedin.com/in/chrisjdunn1/Weekly Tips, Training and More! Register for our Newsletter at www.tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversityCreate Amazing Memorable Events with Michael Green Food & Wine Experiences! MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael's knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI? GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!

AI continues to evolve, and there are more tools available than ever. So let's learn what we can do to improve our events by hearing from one of the top experts in the industry! Proud to have join me Anca Trifan of Tree-Fan Events to discuss everything AI and events!We also discuss: How is AI changing the game when it comes to corporate events?How can AI-driven insights and analytics be used?What is Anca hearing or seeing about meetings becoming more inclusive?What new trends are appearing?And more!Learn more and connect with Anca Trifan! https://ai.treefanevents.com/** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/services

Don't let a small or cut budget stop you from Rocking your next Trade Show, Expo or Event! Join Trade Show University host, Jim Cermak, and his guest, Rich Rodrigues, a Trade Show Troubadour and Account Executive with EDE - full-service trade show and event management company.** Watch the Video of this interview! https://youtu.be/-s--TsZ_PGQWe discuss: - What to do when your budget is cut - Creative ideas to make the most of your events - Maximizing the opportunities with bigger event crowds and attendees - What are Micro events and how they can help grow your brand - The importance of #community - And much more!Connect with Rich Rodrigues - https://www.linkedin.com/in/rich-rodrigues/** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Let's Talk! Book a free 15-minute strategy call here: https://tradeshowu.biz/services** Join the Trade Show University weekly update newsletter: https://tradeshowu.bizMentioned in this episode:Exhibitor Expert Review - exclusively from Trade Show UniversityReady to exhibit at your next Show? Don't make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don't even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

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Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS's Revenue Optimization TM system. - Thanks to my Sponsors : If you or know some body you know is struggling with anxiety and want to know how to be 100% anxiety free, in 6 weeks, without therapy or drugs, fully guaranteed    https://www.danielpackard.com/ Upgrade Your Brain Unleash & Use Your Uniqueness   https://braingym.fitness/ ----- Speaking Podcast Social Media / Coaching My Other Podcasts ⁠https://bio.link/podcaster⁠   ============ About my Guest: Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS's Revenue Optimization TM system. He has a keen eye for impediments in the customer journey, is excellent at interpreting data to find diamonds in the rough, and can see things from a business owner's perspective, having run his own companies for the past 34 years. Although he won't tell you himself, he is known as the top Shopify optimization expert in the game, with nearly a billion dollars worth of data over the last ten years alone. He spends a ton of time turning people away. But we are excited to have him here to share the wins and, more importantly, some of the losses from all this data. What we Discussed:   - Matthew early entrepreneur journey ( 2 mins) - You Don't have a Business Problem, You have a People Problem (6:45 mins) - Early they just focused on E-Comm Businesses ( 8 mins) - Understanding Analytics to get More Sales (11 mins) - Win / WIn when both have Skin in the Game (14 mins) - How they use the Data to get Results (16 mins) - It Requires a Group Effort (17:30 mins) - Helping People with Conversion Rates 19:45 mins) - Split Testing (21:45 mins) - The Damage Using Ai (24 mins) - Marketing Tactics (26 mins) - E-mail Sequencing (28 mins) - The Best e-mail provider (31:45 mins) - Emotional Intelligence & Trauma (35 mins) - His Coaching (39 mins) - His Podcast Building a Brand (40 mins) - Incorprating Ai (41 mins)   ===============   How to Contact Matthew Stafford :     Matt@buildgrowscale.com https://buildgrowscale.com/ https://www.facebook.com/matthewjacobstafford https://x.com/BuildGrowScale https://www.youtube.com/channel/UC-g_rSibfzEBc3Q9Ye5sMHA https://www.instagram.com/build.grow.scale https://www.linkedin.com/in/matthewstafforddotcom/ https://www.tiktok.com/@build_grow_scale   - Donations  ⁠⁠https://www.podpage.com/speaking-podcast/support/⁠⁠   Speaking Podcast Social Media / Coaching My Other Podcasts ⁠https://bio.link/podcaster --- Send in a voice message: https://podcasters.spotify.com/pod/show/roy-coughlan/message

Katy and Melanie having a special guest on this weeks episode of The Direct Sales Done Right! Kristina speaks to 3 pain points that she sees most commonly with her clients on social media. Specifically, Kristina dives into trends, posting, and algorithm as well as the mindset to have when posting on social media. Kristina Bartold-Sorgota is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podcasting. Kristina has been working in social media almost 10 years as a side hustle, and finally realized it was her passion and calling to pair her extensive experience coaching with her love for social strategy. The Social Snippet was born with her co-founder, Maria, and the rest is history! Kristina spends most of her days recording podcast episodes for the Build Your Digital Community podcast, coaching business owners on how to grow their businesses or hosting events for local female entrepreneurs to grow.Follow Kristina on Instagram: https://www.instagram.com/kristina.bartoldCheck Out The Instagram Profile Optimization Guide: https://thesocialsnippet.com/ig-profile-optimization-guide/Thinking about joining The Collective? Check out the details here: http://collective.chicinfluencer.com/HIGHLIGHTS:1:47 Meet Kristina and The Social Snippet.3:42 Pain points that Kristina sees with her clients. 6:13 Overcoming comparison on social media.11:08 Create content that is specific to you. 17:25 Using your social media to hit your goals. 19:43 What is a winning piece of content? 22:22 How to cultivate community.29:01 Big Following, Little Sales.32:03 Small Following, More Sales. 

enVision Together is pleased to welcome Benjamin Brown, a sales expert, author, and father of two young children. I worked in sales for over 23 years and currently work with small businesses with sales issues and low sales. When it comes to sales, I've done it all! From stock brokerage style cold calling to car salesman, to gym memberships, to medical devices- I can sell anything. I've gathered all of my sales experiences, 20 years worth, and put them into a 10-step process, a proven and tested sales process to help you get more clients and MORE SALES. When sales is done right, it is a pleasing process!

Today I'm giving you a preview of my latest course - Maven Network Marketing Academy!  This is one of 26 modules in this audio-only course.  This course is perfect for network marketers of any type.  _____________________________ If you're in network marketing and looking for help growing your team and signing new customers, then Maven Network Marketing Academy is for you. This is a course Chelsea Humphreys (a 7 fig earner in NWM) and I created to give you all the tools you need to succeed in network marketing.  No boring videos here - just audio lessons you can listen to on-the-go to help grow your business. If you purchase before May 31st at midnight, you'll get: -$100 off the course - A Zoom coaching call with me and Chelsea Humphreys Maven Network Marketing Academy: https://sorayagoddard.com/maven   Chapter Topics in Maven:  1. How To Tell Your Story for More Sales 2. How To Start (or Restart) Your Business 3. When You Feel Like It's Just Too Hard 4. Make a Plan to Grow Your Business 5. When You Feel Like It's Just So Cheezy 6. Feel Like You Need To Be an Expert? Don't. 7. When You Feel Embarrassed about Selling or Don't Like to Sell Things 8. When People are Bashing Network Marketing 9. When You Don't Have Time / You're Pressed for Time 10. I'm Can't Seem to Make a Habit Out of This 11. How To Meet More People to Talk To 12. What I'm Doing Isn't Working Right Now 13. I Can Enroll Customers, but Nobody Wants to Do the Biz With Me! 14 When you Run out of Steam or Get Burned Out 15. But The Market is so Saturated 16. 'm Losing Hope of Ever Ranking Up 17. I'm Stuck and I Don't Know What To Do 18. Life is Too Crazy Right Now 19. How To Follow Up with your Prospects / Leads Bonus: Money Mindset Journal Prompts Bonus: 35 Manifestation Journal Prompts Bonus: The Ten Person Club Explanation / How To Bonus: Guided Visualization for Success Bonus: Breaking a Bad Habit Bonus: Gratitude / Attitude Adjustment Bonus: No Niche? Let's Build Your Personal Brand ____________________________ Looking for help with your Personal Brand or overall Social Media Strategy?  Grab a session on sale and let's map out a plan that you can follow to grow your account and your sales.  https://stan.store/soraya

If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how to 3x your sales with Etsy!Here's What We Cover In the Episode and More:Why Etsy is an essential marketplace for small business owners looking to increase exposure and sales.Creating attractive listings that stand out in Etsy's search algorithm.The marketing strategies that can significantly boost one's Etsy revenue.How to optimize your product listings for seasonal searches.Promoting your bestsellers on Etsy is important.The significance of authentic content creation in a market where the barriers to entry are low.In a marketplace as vast as Etsy, the key to success lies not in the saturation of products but in the meticulous optimization and differentiation of your offerings. It's the dedicated attention to detail in aligning with the platform's algorithm and the authenticity of your brand that can transform an ordinary shop into a standout success story.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Monica Little on Instagram: https://www.instagram.com/monicalittlecoaching/?hl=en Check out her websites: https://www.monicalittlecoaching.com/ and https://www.etsy.com/market/little_monica Listen to her podcast: https://www.monicalittlecoaching.com/blog      

You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do? There are 6 things you need to do to ensure you will look like a PRO and not a Rookie, and get fantastic results at your very first trade show! Before you even get started, you need to make sure you picked the right show! Check out THIS VIDEO: https://youtu.be/ILcbnClb2Xc?si=utrEz2vq5FizNzN9And if you know you picked the right show, here's the 6 things you need to do to get ready for that show so you come back with more leads, sales and profits than if you just go in blind.1 - Research the show, and especially the audience!2 - Figure out your budget. What will the show cost, and all the expenses around it. Don't be caught off guard!3 - Set goals to have success! You want to make money, and if you do it right you can fill your lead pipeline for a long time! But that starts with knowing what you need to accomplish!4 - Focus your message to the audience so you attract them to your booth5 - Figure the Questions you want to ask to everyone6 - Practice! Practice! Practice!Now that you know the 6 things you need to do to rock your very first show, click on this video to level up your game even more! https://youtu.be/Nn52LsBmBeE?si=96M7cjOhpWwUMMoWWant help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/servicesMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Sales - without it, we don't have a business, just an expensive hobby.  And yet, for many of us, when it comes to thinking about selling our products or services, or promoting our businesses to the world, it suddenly feels very difficult.     One of the people I come back to time and time again when it comes to getting clear about selling on social media is Sara Dalrymple.  I can't actually remember how I first came across Sara, but we've been chatting on Instagram for years, and I've invited her into my membership on more than one occasion to share her pearls of wisdom about selling on social media.   If you want a masterclass on how to promote your business regularly and joyfully, go check out @saleswithsara on Instagram and see how Sara shows up day after day to share her message.   So when Sara announced she was publishing a book on sales, ‘More Sales, Please' (with the same publisher as my book Tame Your Tiger), I knew I had to get her onto the podcast to tell us all about it.    Today's episode provides practical advice on making the sales process simpler and more approachable for small business owners, aiming to boost sales and customer satisfaction.   Sara shares valuable insights on approaching sales with clarity, confidence, and ease, emphasizing the importance of selling in a way that feels natural and aligned with one's personality.    We talk about overcoming common sales myths, the effectiveness of listening to customers, and the crucial role of energy and enthusiasm in connecting with potential buyers.   [00:17] Welcome Sara Dalrymple, Author of More Sales, Please! [03:20] Sara's message behind her book - We live in a time where anyone can open a business, but we aren't taught about sales and marketing. Most small business owners feel its complicated, Sara wants to prove that its not. [05:31] Is there a way of approaching sales if you are more of an introvert? [07:00] Sara's process to make sales feel more natural  [11:08] What is the difference between selling a product and selling a service? [12:54] Sales aren't about forcing the buyer's choice. It's about creating a space where they are happy to buy. [19:26] Sales can start off as an emotional journey, so we need to set the stage for our buyers with the messages we want them to receive. [24:23] What is the relationship between your passion for your product and [sales? [33:39] How to connect with Sara Dalrymple  

Hey Exhibitors - I gotta Rant because you're missing out. You're not doing enough. You're not putting in the work.Not that you're not working hard - I get that. You are.But you're not doing the right things.Ready to turn things around and Max Out your Leads and Opportunities? Go to Tradeshowu.biz/servicesSubscribe to https://www.youtube.com/@tradeshowuniversityMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

In this episode of Chasing the Insights, I talk to sales expert Benjamin Brown. Ben talks to us about the lack of confidence in sales people. Benjamin Brown is a sales expert, author, and a father of two young children. He has worked in sales for over 23 years and currently works with small businesses that have sales issues and low sales. When it comes to sales, Ben has done it all! From stock brokerage style cold calling, to car salesman, to gym memberships, to medical devices- he can sell anything. Ben has gathered all of his sales experiences, 20 years worth, and put them into a 10-step process, a proven and tested sales process to help you get more clients and MORE SALES. When sales is done right, it is a pleasing process!

This is the #1 rookie roofing sales mistake that I see. It goes against common sense. It goes against “Sales 101." And sales pros make this mistake too. Are you making this mistake? Find out, and watch your close rate skyrocket. Picture yourself (or your team) making this quick, easy fix. Your sales appointments will take less time. Which means you can run more leads. And get to a higher close rate. So you get MORE SALES in LESS TIME.  Tiny, easy changes like this can make you big bucks. Stop wasting time and missing sales opportunities. This is about to be your best year yet. Let's do this. https://theroofstrategist.com/roof-salesProgram questions? Text ‘DEMO' 303-222-7133 or callGet a demo=============

Benjamin is a sales expert, author, and father of two young children. He worked in sales for over 23 years and currently works with small businesses with sales issues and low sales. When it comes to sales, he's done it all! From stock brokerage style cold calling to car salesman, to gym memberships, to medical devices- He can sell anything. He has now gathered all of his sales experiences, 20 years worth, and put them into a 10-step proven and tested sales process to help you get more clients and MORE SALES. When sales is done right, it is a pleasing process! Book a one-on-one call with Benjamin here https://meetwithbenjamin.com

Exhibitors at Trade Shows and Events need resources and tools to ensure their success. Trade Show University's Jim Cermak brings you one of the industry's leading suppliers of Free resources and tools, plus encouragement to give exhibitors the Power they need to succeed! Introducing Jessica Sibila, Executive Director of The Exhibitor Advocate!Jessica Sibila is a seasoned leader in the exhibitions and events industry, committed to excellence as an exhibitor advocate, change agent, speaker, consultant, and connector. She is on a mission to raise awareness of exhibitor challenges and broaden the scope of current event management best practices.Jessica and Jim Discuss:-- What is the Exhibitor Advocate?-- How do you help exhibitors?-- What are the issues that are top of mind for exhibitors today?-- How can someone get involved with The Exhibitor Advocate?-- And so much more!Jessica's Top Tips!-- Don't be afraid to speak up and ask for what you need.-- Every show should have an Exhibitor Advisory Council.-- Show organizers and suppliers should be aware of exhibitor pain points and work together to solve these challenges.-- If you don't know where to go for help, The Exhibitor Advocate is here for you.Get resources, advice and tools to help you navigate challenges at https://exhibitoradvocacy.comConnect with Jessica Sibila:-- info@exhibitoradvocacy.com-- www.exhibitoradvocacy.com-- https://www.linkedin.com/company/87379224/Free 15-minute Profit Potential Call with Jim! Schedule yours at tradeshowu.biz/servicesFind even more Free Resources at https://www.youtube.com/@tradeshowuniversityMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it's a great question!Maybe there's a big show coming up that has you intrigued, but you've never been to it. Or it's in an industry you're interested in but don't know enough about. Or maybe you've never done a trade show before and think you're ready to commit.I'm going to go through 6 areas to consider and research and then I'll discuss when it makes sense to attend and when it makes sense to exhibit.Then at the end I'm going to give you some words of wisdom (or maybe warning) if you do decide to simply attend** DON'T MISS - How to Pick the RIGHT Trade Show! https://youtu.be/ILcbnClb2Xc?si=oh5gok6olXuW-0G4** FREE 15-Minute Profit Potential Call with Jim! https://tradeshowu.biz/servicesMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Hey Friend! Today, I am interviewing my prior Podcast to Profit student Tanya Engesether. She shares how she tripled her podcast downloads and got her first paid (recurring) coaching client, went from a 5% to a top 2% podcast, and more. She shares what worked for her to have this massive growth and gives an inside sneak peek of my 6-month group coaching program - Podcast to Profit. I pray this blesses you! Xo, Stef   Next Steps: Watch the Free Workshop: www.podcastforgrowth.com Join the Stefanie Gass School: www.stefaniegass.com/school Grab Your Freebies: www.stefaniegass.com Join the FB Community: www.stefgasscommunity.com   >   Read the Blog How I Tripled My Podcast Downloads & Got My First Paid Coaching Client   Listen to Related Episodes 443 - 4 Simple Ways to Get More Coaching Clients! 417 - 15K Podcast Downloads in ONLY 4 Months, New Clients, More Sales, and Ranking on The Podcast Charts! Podcast to Profit 2.0 Grads TELL ALL! 593 - Work Full Time? 4 Tips to Find The Time & Energy to Work Your Side Business 551 - How she hit 120K Downloads & 5-10K in Consistent Income Monthly in Under 2 Years with Jessika Brown, RD 483 - Want More Clients? Discovery Call Tips to Grow Your Online Coaching Business

Are you an online coach looking to attract high-paying clients & transform your coaching business into a money-making machine? If so, this episode is a game-changer for you. In this power-packed episode, I'm answering a question sent in by one of our listeners, Elizabeth, & she has 3 main questions:

How Do You Send Daily Emails for More Sales and Fiercely Loyal Fans?In this episode of "Email List Profit Secrets," your host Jules Dan I'm joined by Mark MaWhinney, to unveil the ultimate strategy for achieving just that. Mark helps coaches earn consistent $10K months without paid ads or cold outreach...and HIS primary lead channel is email.So today we'll unpack his 'The 2,700-Day Email Experiment'

Get ready to supercharge your journey to financial freedom in this episode of "The Secret To Success," airing on September 1, 2023. Titled "More Money, More Sales, and AI," this installment promises to unravel the secrets of wealth generation and sales acceleration.But before we dive into the wealth-building strategies, mark your calendars for WanderCon 2024, a must-attend event for seekers of knowledge and opportunity. Explore this event further at wandercon.assemblyofwanderers.com.The episode kicks off with a profound revelation – most of us fail to prioritize ourselves as the #1 focus in our lives. To achieve financial success, it's imperative to rearrange your priority list and make yourself the center of your universe.Unlocking the path to ten sales today becomes the focus of the discussion. To start, you'll learn that attention is the currency of the modern world. Without effective advertising and visibility, financial success remains elusive. The key insight here is that getting to ten sales starts with getting to just one. The challenge is not in selling itself, but in minimizing the time it takes to secure the next sale. The solution lies in consistently creating revenue streams and identifying vehicles that yield reliable income. Antonio suggests exploring platforms like podcasts, reels, TikTok, courses, and merchandise. For the latter, the strategy is to make people feel compelled to buy ethically.The episode also delves into a thought-provoking perspective on debt slavery, highlighting religion, government, and employers as the three major entities perpetuating this cycle.Antonio's Content Guide for Busy People offers a practical roadmap for those seeking quick access to motivational content. This guide, combined with the power of AI, assists in curating content, extracting key points, and even generating book outlines with audacious titles.Join us in this eye-opening episode of "The Secret To Success" as we decode the art of wealth creation, sales acceleration, and harnessing the potential of AI to expedite your path to financial freedom. Tune in and equip yourself with the knowledge and tools to achieve the prosperity you deserve.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In Episode 154 of the Expert In You Podcast, host Ann Carden welcomes guest Celia Faye Meise, who shares her personal and professional transformation journey. Celia emphasizes the importance of identifying the true underlying problems instead of fixating on surface-level issues. She credits Ann's mentorship as life-changing and game-changing, urging listeners to seek guidance and support to see beyond their current situations.Celia highlights the value of maximizing the lifetime value of customers and finding hidden opportunities within businesses. She shares her success story of setting standards with partners and effortlessly attracting lucrative clients by being in her expertise, and encourages listeners to examine where they may be stagnant or stuck and improve accordingly.She discusses her struggle to see how her various skills and expertise fit together and the importance of finding individual paths instead of following a cookie-cutter approach. Celia teaches strategies for obtaining clients and emphasizes the need for coaches to provide long-term guidance and support and engage in transformational work that develops new habits and patterns.Ultimately, Celia's story serves as inspiration for anyone facing obstacles and looking to level up their business. With perseverance, strategic guidance, and a commitment to growth, listeners can overcome challenges and achieve the success they desire.Key Moments : [00:05:59] Creating "The More Method" for branding and positioning. Taking action, seeking feedback, and signing high-level clients.[00:07:46] Coaching helps refine and improve strategies.[00:13:25] Coaching transformed my business and changed my coaching approach.[00:16:06] Number 1 problem may not be a problem. Deep issues require mentorship for life-changing results.[00:19:32] Discover hidden money, transform businesses, and ongoing support.[00:22:41] Quick feedback and leadership with high-level clients.[00:28:44] Finding help was complex, but I persevered.About the Guest : Celia Faye Meisel is a Strategic Sales Growth Consultant. She is a career entrepreneur with over 20 years of experience as a Trainer, Mentor, and Coach.Her 5-step “More Method” helps her clients to have More Money, More Sales with Ease, More Simplicity, More Sales Freedom, and More Growth in their businesses.The sales initiatives Celia has trained sales teams for, led, and sold for have generated over $11.3 Million in high-ticket program sales.How to Connect Celia:https://www.linkedin.com/in/celia-faye-meisel/https://celiafayemeisel.com/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us

(This episode is the audio from our weekly 'More Leads. More Sales. More Impact.' livestream inside my FREE Facebook group: https://www.facebook.com/groups/6to7figurebiz)  Do you operate off a to-do list? Do you feel like it's a list that perpetually grows (& will never end)? Be honest: does that list lead to overwhelm? Set that list aside.  It should NOT be your primary focus! Your Belief Plan MUST be your focus. Fact: You will never outperform your beliefs. (Disagree? Confused? Curious? .... listen in) In this episode, you'll learn: -why to-do lists (ie, focus on ACTION alone) is the very thing keep you stuck -success comes as the result of who you BELIEVE yourself to be (ie, your identify; specifically, your identity in Christ) -how to train your brain to problem-solve first by asking 'what am I thinking' (instead of 'what should I DO') -what is actually in a Belief Plan (& how to get started on yours) PLUS I walk you through a powerful exercise, so you're able to monitor your progress as you build your belief - always grounded upon and rooted in faith in Christ! ------  JOIN ME for my 'Scale Your Profit' Masterclass: https://judyweber.co/scaleyourprofit Inside this class,  I'll be revealing: how to get out of the messy middle from 6 to 7 figures (even if you've tried everything and nothing has worked, know you need to hire but can't afford to make a mistake & are desperate to experience the promised time freedom that lured you into entrepreneurship). SAVE YOUR SEAT (and get all the details): judyweber.co/scaleyouprofit _____________________________________ Ready to Scale towards 7 Figures? Join the Joyful Scaling Mastermind Wait List: https://www.judyweber.co/mastermind Wanting to Make Your 1st $100K? Join the Joyful 6 Figures Accelerator: https://www.judyweber.co/accelerator   

We are ALL busy, and trust me when I say I KNOW that waiting around for long-term SEO strategies to pay off sometimes gets…. Annoying. And while I will always be a fan of long-term, sustainable SEO strategies over quick hit, flash-in-the-pan strategies, I know that sometimes we all just need a quick win or a bit more website tariff FAST. Get More Traffic, More Leads, and More SALES with The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated) Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

Hey Friend! Today, I am explaining why my simple sales model makes money and how simple growing your online business can really be! Doing less and having a bigger outcome is possible. You don't have to show up everywhere to grow an audience. You can actually do one thing well (with strategy and a plan) and that one thing can be the catalyst to a flourishing (profitable) online business. Listen in as I walk you through the simple sales model. I pray this blesses you, XO Stef   Next Steps: Watch the Free Workshop: www.podcastforgrowth.com Join the Stefanie Gass School: www.stefaniegass.com/school Grab Your Freebies: www.stefaniegass.com Join the FB Community: www.stefgasscommunity.com   >   Read the Blog: Why My Simple Sales Model Makes MONEY!   Listen to Related Episodes: 502 - Want to Increase Profit?? My Simple, 3-Step Sales Funnel + How to Analyze & Optimize Each Sales Funnel Stage to Get More Clients 417 - 15K Podcast Downloads in ONLY 4 Months, New Clients, More Sales, and Ranking on The Podcast Charts! Podcast to Profit 2.0 Grads TELL ALL! 304 - 5 Reasons People Don't BUY! Fix These Common Sales Mistakes, STAT as an Online Entrepreneur! 292 - Calling My Network Marketers! No More Leads? Tired of Social Media? How to Create a Huge FUNNEL with ZERO Ad Spend! 210 - Simple Sales Strategy! Make SALES The Easy Way.  

Hey Friend, Have you ever wanted to turn your podcast into a profitable business? If so, then my 6-Month Group Coaching Program, Podcast to Profit may be the right choice for you. In this program, you'll learn how to rank on the charts, grow your audience, craft a coaching or course offer from scratch, and even sell it using live launch and podcast pitching. But don't just take our word for it - listen in to hear five success stories from graduates of the Podcast to Profit program who are now reaping the rewards of their hard work.  Learn how to unlock your full potential as a podcaster! Making income and impact is possible. I pray this blesses you. XO, Stef   SIGN UP FOR THE PROFITABLE PODCAST BOOTCAMP: Learn to grow your show and make money from your podcast! Mon March 27'th- Thurs March 30'th 11AM MST -> https://stefaniegass.com/bootcamp   SIGN UP FOR PODCAST TO PROFIT, 6-MONTH GROUP COACHING PROGRAM: Learn how to grow your show and make money online https://podcasttoprofitmastermind.com   Next Steps: Watch the Free Workshop: www.podcastforgrowth.com Join the Stefanie Gass School: www.stefaniegass.com/school Grab Your Freebies: www.stefaniegass.com Join the FB Community: www.stefgasscommunity.com   Read the Blog: Unlock Your Potential with these 5 podcast success stories   Listen to Related Episodes: 572 - How She Passed Half a Million Downloads and Now Has 250+ Students with Patricia Sung 551 - How she hit 120K Downloads & 5-10K in Consistent Income Monthly in Under 2 Years with Jessika Brown, RD 417 - 15K Podcast Downloads in ONLY 4 Months, New Clients, More Sales, and Ranking on The Podcast Charts! Podcast to Profit 2.0 Grads TELL ALL! 314 - Podcast to Profit Student Spotlight! Was It Worth It? My P2P Students TELL ALL! 312 - 500 Percent Podcast Growth, Ranking Top 100 & How God Moved During Podcast to Profit! Students TELL ALL!

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Hey Friend! Are you wanting an increase in revenue and to make a profit from your podcast? Find out how Erika and Lisa were able to have exponential growth in just 10 short weeks. How Podcast to Profit helped them make money and scale their shows. Learn what it takes to go from part-time podcaster to full-time potential. If you want to make money from your show, rank on the charts, and create real impact - please lean in. I pray this blesses you! Xo, Stef   Students Featured: Erika Diaz Castro from Her Renewed Strength Lisa Limehouse from Beauty Beyond Betrayal   ARE YOU A PODCASTER? JOIN A FREE S.C.A.L.E. YOUR SHOW WORKSHOP! 5 Things I did to get to 1Million Podcast downloads in 4 years. 12/14 at 10AM MST. Save your seat at: stefaniegass.com/scaleyourshow P.S. Check out the blog post My Client's FAST 75% Increase in Revenue From Her Podcast! P.P.S. Hurry and get your application in for Podcast to Profit January 2023 session! We have a few spots left! Apply at www.podcasttoprofitmastermind.com Related Episodes 314 - Podcast to Profit Student Spotlight! Was It Worth It? My P2P Students TELL ALL! 327 - Make Money with a Podcast? 5 Reasons Podcasting is MORE Profitable than any other platform 376 - When & How to Monetize Your Podcast! 417 - 15K Podcast Downloads in ONLY 4 Months, New Clients, More Sales, and Ranking on The Podcast Charts! Podcast to Profit 2.0 Grads TELL ALL! 420 - From 'Should I Podcast' to Top 5% on The Podcast Charts, Thousands of Downloads, New Clients, and BIG BREAKTHROUGHS   FREE WORKSHOPS: Get Clarity on Your Calling so You Can Confidently Start Your Online Business: www.freeclarityworkshop.com How to Build a Successful Online Business in Less Than 2 Hours a Week Using Podcasting: www.podcastforgrowth.com   FREE DOWNLOADS: Complete Podcast Launch Checklist + Start a Podcast Toolkit www.thepodcastlaunchchecklist.com Should You Start a Podcast Quiz www.startapodcastquiz.com 13 Steps to Start an Online Business Checklist www.completebusinessblueprint.com 7-Step Spiritual Battle Plan from Psalms 18 www.stefaniegass.com/battleplan   FACEBOOK COMMUNITY: www.stefgasscommunity.com   THE STEFANIE GASS SCHOOL: Step 1: Get Clear on Your Calling and Build a Business Plan in 30 Days www.clarifyyourcallingcourse.com Step 2: Start & Launch a Successful Podcast www.podcastprouniversity.com Step 3: Monetize & Scale your Podcast Using Courses and Coaching www.podcasttoprofitmastermind.com    CONTACT US: support@stefaniegass.com

Can exceptional customer service lead to more sales?!According to research done by Salesforce, 89% of consumers are more likely to make another purchase after a positive customer service experience.Yes, friend, 89%!This goes to show that customer service is one of the most important parts of business.Great customer service:Makes people raving fans, Keeps them coming back, andEncourages them to tell their friends about your business.In this episode, I give you my top 3 tips for providing exceptional quality service to keep your customers coming back for more.Click play NOW to hear my tactical tips!I know you're here because you want to get your hands dirty. I know you want to do the best you can for your clients, and I know you want to serve them well so you can get more customers for your business.Exceptional quality service is a key tenant of making SALES for your business, and if that's your goal, I'd love to invite you to attend my upcoming FREE class, How to Create an Instagram Sales Machine! In it, you'll learn how to get sales pouring in from Instagram with my 5-part framework. Register now at https://www.jasminestar.com/sell and I'll see you then!