Podcasts about direct mail

In this episode of the Investor Fuel podcast, host Michelle Kesil speaks with Scott Snofke from REI Printmail about innovative strategies in direct mail marketing for real estate. Scott emphasizes the importance of tracking key performance indicators (KPIs) to optimize marketing efforts and ensure client success. He shares insights on the challenges of data management in real estate, the effectiveness of direct mail in generating leads, and the significance of building strong client relationships. The conversation highlights the need for a customer-centric approach and the value of personalized service in the industry. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Advanced Prospecting Strategies: Targeting Absentee Owners and Tired LandlordsCheck out the full video replay here: https://youtu.be/zvTiEwug6SsGo here for doc referenced (with templates, links & MORE): https://docs.google.com/document/d/1cT3YwktT1K-KJ2-IVr6Kdb0vTKCY83-KBjT03g8JY28/edit?usp=sharingIn this episode, we delve into advanced prospecting techniques aimed at targeting absentee owners and tired landlords using email, text messaging, and direct mail. The session covers a step-by-step tutorial on identifying potential leads via Prop Stream, cleaning data with ChatGPT, and conducting cold outreach using Pro Edge CRM. The video also discusses enrolling participants in the 'Five Weeks to Five Listings' summer challenge and the various tools and scripts used to generate timely responses and convert leads. (Go here to get enrolled NOW: http://5Listings.com)Timestamps:00:00 Introduction to Prospecting Strategies00:30 Housekeeping and Upcoming Challenge02:36 Absentee Owners and Tired Landlords04:22 Using Prop Stream for Data Collection05:58 Filtering and Targeting Landlords12:42 Skip Tracing and Data Cleanup14:37 Direct Mail Campaigns18:41 Uploading and Managing Contacts28:47 Addressing Communication Preferences29:31 Email Validation Workflow30:34 Phone Number Validation Process31:23 Importing and Tagging Data35:10 Sending Text Messages35:23 Utilizing Ilist for Offers42:39 Executing Email Campaigns45:23 Q&A and Final Thoughts

In this REI Only episode of the FasterFreedom Show, Sam shares 3 powerful yet budget-friendly paid lead sources to generate off-market real estate deals — even if you're working with under $1,000 a month. Drawing from personal real estate experience he breaks down Driving for Dollars, Direct Mail, and Bandit Signs. Whether you're a new investor or trying to add consistent deal flow, this episode gives you real-world insights, pros and cons, and actionable steps you can apply today.Free Rental Investment Training: ⁠⁠https://freerentalwebinar.com⁠⁠FasterFreedom Capital Connection: ⁠⁠https://fasterfreedomcapital.com

Ready for the easy button on postcards? Check out ⁠www.GEOsential.com⁠Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: ⁠www.MailerMomBootcamp.com⁠I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold Postcards

In this episode, I break down a brand-new direct mail strategy we've been testing—and the early results are looking strong. If you're in the home service space and want leads coming in without relying solely on digital ads, this one's for you. I cover how we're targeting neighborhoods, the flyer we're using, and the tweaks we've made to stand out in the mailbox.

In this episode of The Side Hustle Squad Podcast, I sit down with Samantha Heald, VP of Corporate Sales at PostcardMania. We dive into the power of direct mail and how small businesses can use it to drive serious results. Samantha breaks down the wide range of marketing solutions PostcardMania offers — from targeted mailing campaigns to digital integrations — and shares expert tips on using Every Door Direct Mail (EDDM) to grow your local reach without breaking the bank. If you're looking for creative ways to get more eyes on your business, this episode is a must-listen! Important Links: https://www.instagram.com/sidehustlesquadpodcast/ https://www.instagram.com/coastalfertilization/ Branded Bull Website Design: https://www.brandedbull.com/ https://go.getjobber.com/sidehustlesquad (Get 20% off for 6 months) EQUIP Exposition (Save 50% with code: SIDEHUSTLE) Lawn & Landscape Technology Conference Save 10% on KUJO Yardwear: https://www.kujo.com/?utm_source=sidehustlesquadpodcast&promotion=10sidehustle Lawntrapreneur Academy Live Nov. 8, 2026 Novi, MI PostcardMania  

Think direct mail is dead? Think again. In this episode, we sit down with David, a seasoned direct mail expert who's helped businesses of all sizes use physical marketing to drive real results. David shares how traditional mail is making a comeback—and how you can use it to stand out in a noisy digital landscape.From building smarter (not bigger) mailing lists to launching your first campaign on a $500 budget, you'll get practical, no-fluff advice for turning mail into a powerful marketing channel. David also breaks down whether direct mail works best solo or when paired with email—and the answer might surprise you.This episode is your beginner-friendly guide to using the physical inbox to reconnect with your audience in a more meaningful, memorable way.[6:30] Why direct mail deserves a spot in your marketing plan today [17:24] The real reason their newsletter list is intentionally small [20:18] A great starting point if you're new to direct mail [23:38] Does physical mail work better with email—or on its own? [26:52] How to launch a solid direct mail strategy with just $500Join the Rooted in Retail Facebook Group to continue the conversation Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31. Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

When your customers/prospects receive a piece of direct mail from you, do they really feel like you're speaking directly to them? Or do they feel like they're being sent the exact same junk mail as thousands of others? Bill Glazer teaches exactly how he and Dan Kennedy personalize and segment their sales letter messaging by walking step-by-step through their very own direct mail campaigns. Get a behind the scenes look on how Dan is able to attract MASSIVE crowds to his live events every year! MagneticMarketing.com NoBSLetter.com

Too many lawyers focus only on digital marketing and overlook one of the most effective ways to reach clients: direct mail. In this episode, you'll hear from Wilson Zehr, the creator of ZairMail, about why direct mail remains effective and how his platform makes it as simple as sending an email. Wilson breaks down the costs, strategies, and formats that help lawyers connect with their ideal clients through the mailbox. General Resources Zair Mail Wilson Zehr's LinkedIn Profile Other Resources ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab  The 80/20 Principle (my techlaw newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.  

Ready for the easy button on postcards? Check out ⁠www.GEOsential.com⁠Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: ⁠www.MailerMomBootcamp.com⁠I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold Postcards

In this episode, we dive into the vibrant story of Caroline Burger, CMO at GlobalLogic. Caroline shares her unique path in marketing, shaped by family roots in direct mail and small business ownership. She reflects on early lessons from her grandfather—author of the seminal Direct Marketing—and the enduring impact of growing up around entrepreneurs. Caroline discusses work-life integration, rolling up her sleeves, and the mindset that shaped her rise to CMO. Plus, she reveals the one surprising career she'd switch to if not for marketing!How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com. 

Mastering Direct Mail For Real Estate Agents: 'Set it and Forget it' Strategies That WORK!Watch the complete video version here: https://youtu.be/3gLeIJp92pQGrab your FREE account with Thanks at: http://GrowWithJosh.com/thanksIn this episode, Josh Schoenly discusses optimizing direct mail campaigns to effortlessly secure more real estate clients with special guests Justin Tracy, co-founder of Thanks.io, and Ryan Hartman. They unveil new, powerful features and updates in the Thanks.io platform designed to simplify and enhance direct mail marketing for real estate agents. Learn how to automate your campaigns for just listed, just sold, and sphere of influence mailings, and discover why direct mail remains a potent tool in a less noisy and crowded marketing space. The hosts cover platform features like AI-generated handwritten letters, dynamic postcards, and geography-based targeting for maximizing reach and engagement. This conversation also explores the importance of consistency in mail campaigns and highlights how innovations such as QR codes and gift card bribes can significantly boost response rates.Josh Schoenly Realtor®eXp Realty, LLCjosh@growwithjosh.comDirect Line: (717) 571-0456Office - 888-397-7352 x1034Let's chat! http://GrowWithJosh.com/20Timestamps:00:00 Introduction to Direct Mail Campaigns00:16 Special Guests Introduction01:06 Importance of Direct Mail02:07 Housekeeping and Previous Sessions03:54 Introduction of Justin Tracy05:11 Thanks.io Platform Updates06:02 Automated Campaigns Overview13:14 Just Listed and Just Sold Campaigns16:21 Sphere Campaigns and AI Integration20:38 Custom Campaigns and Data Integration27:42 Client Letters and Marketing ROI29:01 Team Access and Feature Updates30:19 Budgeting for Marketing Campaigns31:19 Direct Mail Effectiveness34:22 Integration with CRM Systems35:08 Setting Up Accounts and Campaigns39:31 Mail Delivery Times and Challenges40:40 Final Thoughts and Action Steps#exprealty #realtor #realestateagent #realtormarketing

In the dynamic world of real estate investing, one challenge consistently rises to the top: finding motivated seller leads. On a recent episode of “Raising Private Money,” host Jay Conner, nationally recognized as the Private Money Authority, sat down with Nicholas Nick, founder of Lead Mining Pros, to talk shop on innovative, practical lead generation strategies that can skyrocket your investing business, whether you're a seasoned pro or just starting.From Restaurants to Real Estate: The Nicholas Nick JourneyNicholas Nick's path to real estate marketing is anything but typical. Before founding Lead Mining Pros, he spent over a decade in the restaurant industry, managing massive teams and enduring grueling workweeks. This experience fostered in him a fearless mindset and a deep understanding of people—two essential skills for real estate success.His leap from hospitality to real estate came through event coordination at a major real estate coaching company. Here, he discovered all investors' pain points: wasted money on inefficient marketing, especially direct mail campaigns with little to show for it.A pivotal moment came when a client, devastated after spending $5,000 on direct mail without a single call in return, reached out for help. Nick realized there had to be a better way, and so he shifted his approach from costly, passive marketing to proactive cold calling. This hands-on shift not only saved money but also began bringing in results.The Birth of Lead Mining ProsStarting, Nicholas personally cold-called hundreds of potential leads every day. Word spread quickly among his peers, who soon began hiring him to generate leads for their businesses. This grassroots, performance-driven approach laid the foundation for Lead Mining Pros, which now generates over $38,000 a week in sales, helping real estate investors build a robust lead pipeline.What makes Lead Mining Pros different? According to Nicholas, it's the combination of tailored lists, high-accuracy skip tracing, and a choice between American or foreign cold callers—each ideal for different markets or strategies. “Niche lists or land? Choose an American caller for the best rapport. Saturated markets or high volumes? Foreign callers, at a third of the cost, get the job done,” Nick advises.Additionally, Lead Mining Pros offers comprehensive, done-for-you texting campaigns and, perhaps most importantly, top-tier customer service. New real estate investors don't just get leads—they get direct access to Nicholas himself for coaching, feedback, and campaign optimization. Free online courses and weekly check-ins ensure that clients get the most from every campaign, and, crucially, learn how to convert warm leads into hot deals.What Works Best: Calls, Texts, or Direct Mail?Jay Conner and Nicholas Nick share a vital takeaway: the most effective lead generation strategy depends on your budget, goals, and willingness to roll up your sleeves. If funds allow, running direct mail, calling, and texting campaigns simultaneously can help you gather invaluable data and maximize response rates. But if you need to prioritize, start with cold calling and texting. These channels not only tend to generate more leads for less money, but they also allow for rapid testing and adjustment.That said, calling and texting do require real hustle. “You can't be an armchair quarterback with a calling campaign,” Nicholas stresses. “If you process and systematize your approach, you can outperform direct mail. But you have to be ready to work those leads.”Converting More Leads: The Secret SauceA persistent issue for investors is making contact with a lead after the initial inquiry. Nicholas's solution: persistence and a structured follow-up sequence. He recommends up to 18 touches (calls, texts, and voicemails) per lead, ensuring no opportunity slips through the cra

Maybe you're trying to make your first 100K or 300K as an investor. Or maybe you're already crushing it but contemplating whether you should keep scaling your business. In this honest conversation with Brett, who has been in real estate for 15 years, we take a look at the business model, the lead generation, the team structure, and the vision and motivations that allow him to run a highly profitable business (36 deals in 2024) that's fulfilling & meaningful.What if the key to a thriving real estate business isn't rapid scaling, but intentional relationships and a clear vision? Brett Iwanowicz, operating remotely from Guatemala, shares how he built a lean team executing 30–40 deals annually, netting over $400K last year. By emphasizing trust and long-term connections—like a seller returning after a year because Brett was the only one who truly listened—he's crafted a sustainable model. Dive into his strategies on team structure, marketing channels like SEO and direct mail, and the profound impact of aligning business with personal mission. Discover how focusing on the "art of the deal" and serving others can lead to consistent success. Subscribe now to learn how purpose-driven investing can transform your business.Mentioned in This Episode:Brett Buys Roc Houseshttps://www.brettbuysrochouses.com/REsimpli+8brettbuysrochouses.com+8brettbuysrochouses.com+8SEO Meets REIhttps://www.seomeetsrealestateinvestors.com/Follow Up Boss+13seomeetsrealestateinvestors.com+13seomeetsrealestateinvestors.com+13Sharad Mehta – Resimplihttps://resimpli.com/blog/podcast-with-brett-iwanowicz/REsimpli+1frommilitarytomillionaire.com+1Book: Personality isn't Permanent Key Quotes:"I only called you back because you're the only person who actually talked to me.""Wealth building takes time. It doesn't happen overnight.""Focusing on the deal means you're focusing on how much money you can make; focusing on the art of the deal means you're focusing on the person.""Any marketing channel can work. Most people just don't give it enough time.""I had the money... but it didn't make me feel better about myself."HubSpot+3LinkedIn+3investwisecap.com+3CarrotChapters:00:00 Intro00:50 Intro to Brett and His Business03:10 Transitioning to Remote Operations in Guatemala05:13 Team Structure and Roles09:49 From Solo Operator to Building a Team13:29 The Importance of Vision in Business17:20 Mastermind Insights and Personal Growth21:03 Marketing Channels: SEO, Direct Mail, and More28:22 Lead Generation in a Competitive Market35:56 Disposition Strategies and Tools39:32 The Art of the Deal vs. Chasing Deals44:46 Impact Initiatives and Giving Back50:12 Aligning Business with Personal Fulfillment  ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Ready for the easy button on postcards? Check out ⁠www.GEOsential.com⁠Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: ⁠www.MailerMomBootcamp.com⁠I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold Postcards

In this episode, we dive into a unique direct mail marketing piece targeting vehicle owners. We analyze its effectiveness, discuss how similar approaches could work in other industries like business brokerage, and break down the nuances of personalization, format, and copywriting. If you're interested in cold outreach or direct response marketing, this one's for you! Key Notes: A breakdown of a direct mail piece designed to buy used cars The impact of handwritten-style marketing and personalization How this approach could translate to business brokerage and other industries Strengths and weaknesses of the copy, including the use of urgency and credibility The role of objection handling in direct mail vs. email outreach The effectiveness of PS statements and how they can be improved The key takeaway: Less is often more when it comes to direct response copywriting This teardown revealed some important lessons in cold outreach and direct mail effectiveness. Removing unnecessary elements and focusing on clarity can make a huge difference. Tune in next time for more marketing breakdowns!   About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/ Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com

Join AmSpa founder and CEO, Alex R. Thiersch, JD, as he discusses with Courtney Smith, account executive, and Jon Romano, SVP of sales at Darwill, how med spas can leverage data-driven direct mail to overcome digital fatigue and achieve significant growth. Recorded at AmSpa's Chicago headquarters, this episode explores the evolution of traditional marketing and how direct mail can create genuine, lasting impressions that boost ROI when integrated with CRM and digital strategies. Key insights include: Darwill's strategic pivot to the medical aesthetics industry and insights into med spa owners' unique needs; The three essential factors Darwill considers when identifying profitable verticals like medical spas; How direct mail campaigns proactively target ideal customers, compared to digital; Utilizing CRM-triggered automation for personalized mailers that boost bookings and retention; Identifying the most effective creative offers and frequency for med spa audiences; Strategies for tracking ROI from direct mail campaigns; Combining direct mail with digital marketing for a competitive edge. --- Music by Ghost Score

Are mailers outdated—or are they the secret weapon behind millions in land deals? The Land Academy Show, Steven Jack Butala and Jill DeWit break down the true cost of sending out a land offer campaign and why it's still one of the most effective tools in their real estate arsenal. They tackle a tough question from Stanley: How much money do you really make from mailers, and how much of that comes from experience? You'll hear real numbers, learn how deal size strategy impacts returns, and discover why a newly engaged couple is betting big on bigger deals. Plus, get an inside peek into what it's like to run a land business—and a marriage—together, complete with truck campers, solo sandwich getaways, and a liquor store of love. If you're wondering whether to invest in mail or just stick to texts, this episode might change your game.

Is direct mail dead, or is it actually the secret weapon that your competitors are using while you're chasing clicks? What if the marketing channel you're overlooking could provide you with the highest ROI this year? The post Episode 67: Is Direct Mail Dead? Travis Lee Says No first appeared on Arlington Strategy.

​Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail marketing services, including lead generation, acquisition, loyalty, and win-back programs. With over 30 years of experience in the industry, Rick has developed and managed some of the largest and most successful direct-marketing-driven sales channels in the country. Under his leadership, RPM delivers performance-driven direct mail programs tailored to clients' unique goals.  In this episode… Direct mail often gets overlooked in today's digital world, but it's quietly powering some of the biggest marketing wins behind the scenes. While everyone's chasing online clicks and social media impressions, there's a different channel consistently driving actual sales. So, why does direct mail still work, and what's the right way to use it? According to Rick Rappe, a direct response marketing expert, direct mail works because it's tangible, measurable, and scalable when done correctly. He highlights that success hinges on understanding key variables like cost per sale, audience segmentation, and offer structure. The impact? High-performing campaigns that often outperform digital in both engagement and ROI. Rick also stresses the value of rigorous testing, using his Rapid Performance Method to optimize processes, from list targeting to format design. This strategic, data-driven approach transforms mailers from static promotions into dynamic sales engines. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Rick Rappe, President and Owner of RPM Direct Marketing, to discuss how to build direct mail campaigns that convert. They explore why the proper format matters more than flash, how to avoid the most common mistakes marketers make, and why testing beats guessing every time. Rick also provided valuable insights on integrating AI into direct mail strategy.

Join me as I have a great conversation with Neel Dhingra, a prominent digital creator, entrepreneur, and mortgage industry leader, the founder and CEO of Forward Academy. He has significantly impacted the real estate and mortgage industries by leveraging content marketing and personal branding to grow his business exponentially. He lives what he teaches.We talk about the power of personal branding and content marketing, how passion can drive your business forward, and what it really takes to create content that connects. Neel shares his journey of working in the mortgage business to becoming a leader in personal branding and marketing through content creation, and he really emphasizes the importance of helping others and building a strong, supportive community along the way.We also get into some of the real challenges that come with shifting market conditions, the mindset needed to push through, and why staying focused on growth is so important. Plus, Neel gives us a preview of the upcoming Forward Event- a high-energy, in-person conference designed for mortgage and real estate professionals aiming to elevate their personal brands. The upcoming event is scheduled for July 11–12, 2025, in Las Vegas, featuring marketing experts from outside the industry who inject fresh perspectives that work. Neel brings world-class speakers like Chris Do, Dan Martell, Shade Zahrai, Johnny Cupcakes and so many more.This is an inspiring conversation with so many gold nuggets from Neel you won't want to miss!Connect with Neel:Neel InstagramThe Neel Home Podcast https://neelhome.comhttps://www.youtube.com/c/NeelDhingrahttps://www.linkedin.com/in/neelhomehttps://www.forwardacademy.comGet Loan Team Training for YOUR Team: loanteamtraining.comWatch my podcast on YouTube: https://youtu.be/3DGxFZRqXFAFollow me on Instagram https://www.instagram.com/itsireneduford/Follow me on LinkedIn https://www.linkedin.com/in/ireneduford/Follow us on Facebook: https://www.facebook.com/LoanTeamTrainingEmail: ireneandkevin@loanteamtraining.comEpisode Highlights:00:00 Introduction to Neil Dhingra and Forward Academy04:38 The Journey of Building a Personal Brand10:59 Refocusing on Passion and Enthusiasm14:45 Creative Marketing Strategies in Direct Mail and Social Media16:37 The Importance of Packaging Your Message17:43 Implementing Strategies for Success19:32 Identifying Your Target Audience22:55 Narrowing Your Focus for Greater Impact25:08 Engaging with Your Audience on Social Media30:37 The Fulfillment of Helping...

In a world dominated by digital marketing, it's easy to overlook the power of traditional methods. But what if I told you that one of the most effective ways to connect with your audience is sitting right in your mailbox? Direct mail remains a potent tool for nonprofits to generate brand awareness, target new audiences, and communicate impact. In this episode, I'm joined by Wilson Zehr, a seasoned expert with over two decades of experience in high technology and telecom, to explore the untapped potential of direct mail for nonprofit organizations. Why Direct Mail Still Matters Wilson shares compelling reasons why direct mail should be an integral part of your nonprofit's marketing strategy: - Unparalleled reach: Direct mail can access every household and business in America, six days a week - Proactive communication: Unlike digital methods, direct mail allows you to initiate conversations when it's most relevant - Precise audience targeting: Tailor your message to specific demographics with remarkable accuracy - Built into daily routines: People are accustomed to checking their mail, making it a non-intrusive form of marketing Creative Approaches to Direct Mail Gone are the days of boring postcards. Wilson introduces us to various direct mail formats that can help your nonprofit stand out: - Standard postcards: Cost-effective for simple messages - Jumbo postcards: More space for impactful visuals and messaging - Self-mailers: Ideal for conveying more detailed information - Letters: Perfect for personalized, in-depth communication - Snap packs: Intriguing format that encourages opens  Key Elements of Effective Direct Mail Wilson breaks down the formula for direct mail success: - 70% list selection - 20% offer - 10% creative elements By focusing on these components, you can craft direct mail pieces that resonate with your audience and drive action. Integrating Direct Mail with Your Overall Strategy Learn how to seamlessly incorporate direct mail into your nonprofit's marketing mix: - Complement digital efforts for a holistic approach - Use direct mail to validate and reinforce online messaging - Leverage the tangibility of mail pieces for lasting impact Are you ready to revolutionize your nonprofit's outreach? Tune in to discover how direct mail can become your secret weapon for connecting with donors, sharing your story, and making a lasting impression. 04:09 Why Direct Mail Matters in Fundraising Direct mail offers unique benefits: reaching every household reliably, proactive communication, precise audience targeting, and integration into daily routines. With an average return of $12 for every dollar invested, direct mail remains a valuable part of a holistic marketing strategy for nonprofits. 09:38 Creative Direct Mail Strategies Wilson shares a case study of a successful school bond campaign using targeted direct mail alongside other marketing channels. He emphasizes the importance of tailoring messages to different audience segments and timing mailings strategically to maximize impact and voter engagement. 14:06 Direct Mail Formats and Best Practices Various direct mail exist, including postcards, self-mailers, letters, and snap packs. While there are pros and cons of each format choosing the right option is based on message complexity and audience preferences. 23:02 Crafting Effective Direct Mail Pieces The key to successful direct mail is understanding your audience, crafting a compelling offer, and creating eye-catching visuals. Segmentation, targeting, and aligning messaging with audience values to drive conversions and engagement. Dr. Wilson Zehr Dr. Wilson Zehr has 20+ years' experience in high technology and telecom – over a decade working with Internet-related (SaaS) products and services. He started his career as a Software Engineer; then expanded into full life-cycle product marketing, program management, strategic alliances, executive leadership, consulting, and teaching at the university level. Over the course of his career, Wilson has created numerous new products/brands and successfully brought them to market. Wilson has established and managed strategic alliances with a number of the world's largest technology and communications firms. He is a serial entrepreneur who has been part of, started, or advised, more than a dozen technology startups. He is also the co-founder and CEO of Zairmail (www.zairmail.com), Cendix (www.cendix.com), and Eastern Oregon Ventures (www.easternoregonventures.com). Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Wilson Zehr, founder of Zairmail, joins The Shades of Entrepreneurship to share how direct mail is evolving in the digital age. From launching hybrid mail solutions to creating Speedy, a tool for one-to-one mailing, Wilson explains how automation and audience targeting make direct mail more effective than ever. He breaks down the benefits of first-class vs. standard A mail and shares a real-world campaign success in Eastern Oregon. If you're in real estate, insurance, or service-based industries, this episode is a must-listen.Support the showSubscribe at theshadesofe.com

Discover lead generation hacks every real estate investor must know! In this value-packed episode, Nicholas Nick, founder of Lead Mining Pros, shares his journey from managing restaurants to becoming a powerhouse in real estate investing. With over eight years of experience, Nicholas has mastered the art of generating high-quality leads, making it easier for investors like you to grow your investment portfolio and build generational wealth.

​Mike Gunderson is the President of Gundir, an award-winning direct marketing agency specializing in traditional offline channels, particularly direct mail. Since 2003, Gundir has been helping businesses drive new leads and close more sales. In addition to Gundir, Mike is the Founder and CEO of PostReminder, a direct response platform that merges traditional direct mail with digital engagement through enhanced QR technology. This innovation allows customers to set reminders for upcoming sales and events, enhancing consumer engagement and driving action.  In this episode… Direct mail may seem like a thing of the past, but in today's digital world, it's proving to be one of the most effective ways to cut through the noise and capture attention. While email inboxes overflow and social media ads get ignored, direct mail offers a tangible, high-impact way to engage potential customers. But how do you make it work for your business? According to Mike Gunderson, a leading expert in direct response marketing, direct mail remains one of the most powerful tools for businesses looking to generate leads and drive conversions. He highlights how a strategic mix of creative design, data-driven targeting, and compelling offers can significantly outperform digital ads. By leveraging personalization, innovative formats, and even sensory elements, companies can create a memorable experience that boosts response rates. With careful testing and optimization, direct mail can become a scalable, high-ROI marketing channel. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Gunderson, President of Gundir, to discuss how businesses can use direct mail to supercharge their marketing. Mike shares insights on common mistakes companies make with direct mail, the role of data in campaign success, and the power of testing different formats to optimize results. He also reveals how his innovative platform, PostReminder, is helping businesses merge direct mail with digital engagement.

Marketing isn't magic—it's just sales at scale. In this episode of Commercially Speaking, Bo and Timmy sit down with marketing expert Wes Gay to unpack why most commercial real estate professionals struggle to generate leads—and what to do about it.From crafting crystal-clear messaging to playing the guide (not the hero), Wes walks brokers through a smarter, simpler way to get real results. You'll learn:Why flexing on social media backfiresHow to talk so your ideal client actually listensThe 3 things every broker should be doing to win more dealsWhy storytelling frameworks like StoryBrand can radically shift your approachThe power of empathy in establishing authority and trustWhether you're a seasoned broker or just trying to get your marketing off the ground, this episode will change how you think about building your brand.

Welcome to the Ed Parcaut Show! In this episode, Ed sits down with Colin Hirdman, a seasoned entrepreneur with a keen expertise in leveraging LinkedIn for business growth. They dive into Colin's unexpected journey into entrepreneurship that started at a birthday party, and his early days in the data processing business during the mid-90s. Colin shares his insights on transitioning from direct mail to digital marketing, selling his first business in 2006, and co-founding Monkey Island Ventures. Listen in as they explore the art of building authentic connections on LinkedIn, Colin's philosophy on audience building, and the detailed process of using LinkedIn Live Streams to engage with potential clients. Whether you're an aspiring entrepreneur or a business professional looking to sharpen your LinkedIn game, this episode is packed with valuable tips and strategies to help you succeed. Tune in now to learn how to create meaningful interactions and establish thought leadership on the platform.  **Contact Ed Parcaut:** -

Most fundraisers accept a 1.5% response rate from direct mail as standard. But Brenda Turner? She used cold calls to push that number to a staggering 20%, securing four major donors from just 37 letters.Brenda, a certified fundraising executive with 16+ years of experience and nearly $1 billion raised, shares the exact tactic that made her outreach so effective. She breaks down her approach—from writing an “audacious” letter to making fearless follow-up calls—and explains why phone calls are an underutilized secret weapon in fundraising.Guest Name: Brenda Marie Turner, Founder, Turner Divine ConsultingGuest Social: LinkedIn - https://www.linkedin.com/in/brendamarieturner/Instagram - @brendamarieturnerGuest Bio: Brenda has over 16 years of experience as a nonprofit fundraising professional. As an employee and consultant, she has directly raised more than $40 million and has indirectly raised nearly $1 billion. Brenda's comprehensive experience includes annual giving (direct mail and e-solicitations, volunteer-led peer-to-peer solicitations and phone-a-thons), major gifts, planned giving, corporate partnerships/sponsorships, and institutional giving. She is also well-versed in the management of events, volunteers, staff, and stewardship processes, as well as management of CRMs. She is also a professional singer (mostly opera/classical) and uses those skills when presenting thoughtfully prepared and engaging fundraising concepts to myriad audiences.Brenda has held an active Certified Fund Raising Executive (CFRE) credential since 2017, sits on the board of AFP-NYC, the conference planning committee of the African American Development Officers Network, and is a current member of the Women of Color in Fundraisers Association. Learn more at brendamarieturner.com. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob uncover what design elements actually drive direct mail success. They explore research showing that opening and keeping mail require different strategies, with personalization playing a critical role in campaign effectiveness.Topics covered: [01:00] "The Effects of Mailing Design Characteristics on Direct Mail Campaign Performance"[02:45] The impact of extreme personalization[03:40] Why opening rates don't correlate with keeping rates[05:10] Design elements that increase open rates[06:00] Features that make people keep mail instead of tossing it[07:30] Finding the balance between brand building and direct response  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter  Resources: Feld, S., Frenzen, H., Krafft, M., Peters, K., & Verhoef, P. C. (2013). The effects of mailing design characteristics on direct mail campaign performance.International Journal of Research in Marketing, 30(2), 143-159. https://doi.org/10.1016/j.ijresmar.2012.07.003  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode, CCN Director of Member & Partner Experience Drew Barto talks with Celebration Marketing Founder & Owner David Michaelson. David has been in the direct mail advertising industry for more than 30 years and has extensive experience helping home improvement companies generate leads and close more sales. You'll learn about the benefits of several personalized targeted direct mail programs, including neighborhood proximity mailings and new mover mailers. Plus, you'll find out ways in which contractors are using website visitor retargeting to create killer marketing campaigns that generate low-cost, high-quality leads. This episode is ideal for contractors that are looking for new lead sources or seeking step-by-step directions on implementing direct mail campaigns that help you dominate your local market.

Bill Testa, President & CEO of DirectMail 20|20 and creator of Frintz™, has spent over 40 years transforming the printing and marketing industry. He turned a bold idea into a patented business model that delivers free printed photos while offering advertisers a 100% open rate marketing opportunity. Beyond business, Bill is passionate about community impact, serving as Rotary Club President and supporting causes like breast cancer research and the Special Olympics through the Frintz Fund. In this episode, he shares how he built a disruptive business, the importance of patents and scaling efficiently, and the mindset shifts that helped him overcome challenges. Whether you're a business owner or aspiring entrepreneur, Bill's insights on innovation, resilience, and giving back will inspire you. Tune in for an episode packed with real-world lessons and entrepreneurial wisdom!

Could your digital business benefit from more physical marketing? Mark Stern is reimagining direct mail with experiential boxes designed to set your customers up for success and extend lifetime value.  Mark is a serial entrepreneur and founder of the Custom Box Agency, a design agency that specializes in optimizing the customer journey through direct mail. His innovative work caught the attention of Forbes, which featured him as one of the Next 1,000 Entrepreneurs redefining the American Dream. He was also highlighted in Joey Coleman's Wall Street Journal Bestseller, Never Lose an Employee Again. Before embarking on his entrepreneurial path, Stern was a top-ranked strategy consultant at Deloitte Consulting, the world's largest consulting firm. He is an MBA graduate from Duke University. Stern is also a six-time Spartan Trifecta holder and serves as a mentor at South by Southwest (SXSW), guiding up-and-coming startups.  Connecting the Digital to the Physical The idea for the Custom Box Agency was born out of Mark's experience buying online courses. After spending $2,000+ on a course, he was left to print out the workbook or go to the store to track down what he needed to get started. Oftentimes, he didn't end up starting at all. He began to wonder how course creators could better set their students up for success–beyond simply sending swag with the company logo. When Mark started shipping out his boxes, the idea immediately caught on. People shared unboxing videos and became unofficial ambassadors and salespeople for the business. In the first year, Custom Box Agency grew from zero to a million dollars in revenue, all through organic word-of-mouth. The 3 Customer Journeys One key aspect of Mark's custom box business is tailoring the boxes to the customer journey. There are three different types of journeys throughout the customer lifecycle: acquisition, delivery, and retention. And within those journeys, there are multiple steps. On the acquisition journey, prospects might discover you through social media, SEO, or in-person events. After someone finds you, you don't necessarily want to pitch them right away–those are cold leads. So you might nurture them through case studies, demos, or free content to build more of a relationship with them. From there, you have to close them as a customer. What does the point of sale look like?  After someone buys your product, you need to take them from onboarding to delivering the value you promised. Retention involves recognizing your clients. How do you celebrate them when they hit a milestone or introduce the next way that you can serve them? If someone goes through one journey, the question is, what's next?  Enjoy this episode with Mark Stern… Soundbytes 5:57-6:22 “If you have something digital, you need something physical to complement it. And now, in this day and age, where it's becoming even more relevant, is the rise of AI. We have so much digital content being pumped into the system. When we think about experience, design experiences seen through the senses, everything digital is only what you see and hear. A podcast is what you hear, YouTube is what you see and hear, and Facebook scrolling is what you see. I can activate the kinesthetic, touch, taste, and smell.” 13:28-13:42 “Recognition is huge. How do I celebrate you and see you when you hit a milestone or introduce the next way that I can serve you? So when we think about journey stacking, if people get through one journey, the question is, what's next? And that becomes the retention play. How do I extend the relationship and extend lifetime value?”  25:32-25:57 “How are we thinking about the programs we're creating, and are we engineering a replayable story? And we should be. The example I tell course creators and coaches all the time is, have you ever played a song and then six months later, listened to the song again and it had a new meaning? Or have you ever watched a movie and then years later, watched it again and it was a completely different experience? That's because we evolve.”  Quotes “It started this idea of, if you have something digital, you need something physical to compliment it.” “We went from zero to a million in the first year via word of mouth, just because we had a unique perspective on how can we truly set people up for success.” “Swag means stuff without a goal. Stop sending people stuff. Truly engineer the things that they need to be set up for success.” “People love getting surprises in the mail.”  “As an entrepreneur, it's important that we hold a bigger vision for our people than they hold for themselves.”  Links mentioned in this episode: From Our Guest Website: https://customboxagency.com/ Connect with Mark Stern on LinkedIn: https://www.linkedin.com/in/marustern/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce.Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space.Today, as the founder of Orita, Aaron is on a mission to help brands unlock the power of their customer data. Orita uses AI to analyze millions of data points, enabling brands to make smarter, more profitable marketing and retention decisions. By focusing on machine learning-driven personalization, Aaron is helping DTC brands move beyond guesswork and into data-backed growth strategies.With degrees from Columbia and UC Berkeley Haas, Aaron brings both academic rigor and real-world experience to the table. When he's not revolutionizing the Ecommerce industry, he's a dedicated father of two—and pretty funny when he's not in business mode.In This Conversation We Discuss: [00:42] Intro[00:56] Building smarter customer insights with AI[02:48] Switching from brand to SaaS[05:18] Focusing on customers before scaling up[07:04] Solving data problems for brands[08:41] Using machine learning to predict customer behavior[11:04] Updating customer data daily for better marketing[14:18] Investing in AI-powered customer insights[16:33] Filtering out the wrong customers[17:12] Using AI to boost retention[18:34] Finding hidden revenue in your email listResources:Subscribe to Honest Ecommerce on YoutubeGrow sales from existing customers with AI optimization orita.ai/Follow Aaron Schwartz linkedin.com/in/aaroncharlesschwartzIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a textIn episode 249 of Beyond The Story, Sebastian Rusk interviews Rusty Dycus, the Owner and President of Olde School Marketing, as he discusses his 23-year tenure in the apparel industry, where he thrived by creating small companies within a larger corporation, highlighting the freedom and passion that entrepreneurship has brought to his life. Tune in to hear more about Rusty's inspiring story and insights into the entrepreneurial mindset.TIMESTAMPS[00:01:06] Early entrepreneurship and success.[00:07:07] The art of networking.[00:10:01] Effective networking strategies.[00:11:15] Pay to play networking groups.[00:15:14] Direct mail marketing effectiveness.[00:18:51] Rapid company creation.QUOTES“Just go be human and watch what happens. Go invest in other people. And it's fun watching what happens because people connect, relationships start brewing. And then over time, it's amazing to watch what kind of business is created.” - Rusty Dycus“I built my entire brand networking, but these days it's more of strategic networking because I do come from the school of thought that people at networking events are broke and they're there for free ****.” - Sebastian Rusk“So you've got to find the right audience. You've got to get in front of it. I pay to play. Other people pay me to play. When there's money involved, people are invested.” - Rusty Dycus==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabRusty DycusInstagram: https://www.instagram.com/rdycus1876/Facebook: https://www.facebook.com/rusty.dycus/LinkedIn: https://www.linkedin.com/in/rusty-dycus-9349a8/WEBSITEOlde School Marketing: https://oldeschoolmarketing.com/==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com Thinking about launching a mail campaign? Don't waste time on generic, forgettable drip campaigns like recipe cards that go straight to the trash. Instead, send targeted, high-value messages with a clear call to action—every single time. When done right, direct mail can still generate high-quality leads and position you as the go-to agent in your market. Here are 10 direct mail strategies that are delivering real results today. Secret: 1800HomeHotline.com is better than just your phone number on all of these mailers! HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/

Rich has got five ways for you to do old school MAIL marketing in your business!

What if something “OLD SCHOOL” could be considered “FRESH” by our customers? Maybe it's time to take a trip to the post office!Support the show

209: In this episode of the REtipster Podcast, Dave Denniston discusses the ins and outs of running a multi-million dollar land business. We explore how to scale effectively, the role of AI in growing a land business, and the surprising marketing strategies that still work in 2025.(Show Notes: REtipster.com/209)We also dive into the Land UnConference, a game-changing event for land investors, and the launch of Leadership in Land, a free initiative to help you master team-building and leadership.Whether you're an aspiring land investor or a seasoned pro, this episode is packed with actionable insights to grow your business.

In this episode of the Custom Apparel Startups Podcast, host Marc Vila is joined by Michael Palme and Austin Gordon from Taylor to discuss how direct mail can be a game-changer for custom apparel, sign, and promotional product businesses. While digital marketing gets a lot of attention, direct mail remains a powerful and underutilized tool for targeting new customers, retaining existing clients, and cutting through the clutter of online ads.Michael and Austin break down how direct mail works, how to effectively use data to reach the right audience, and how you can integrate it with digital advertising for even greater results. Whether you're a startup looking to establish your brand or an established business aiming for the next level, this episode will give you practical strategies to expand your reach and increase sales.Topics Covered in This Episode:✅ Why direct mail still works in a digital world✅ How to use data to target the perfect audience for your business✅ The cost of direct mail—how much should you budget?✅ How to track results and measure ROI✅ The best types of mail pieces for apparel and sign businesses✅ Combining direct mail with digital ads for maximum impact✅ How to start a direct mail campaign—step-by-step guide✅ Common mistakes to avoid when using direct mail marketingListen now and learn how to use direct mail to take your business to the next level!

In this episode, I chat with Enis Shehu, a seasoned real estate investor based in Boston, MA. Enes shares his journey into real estate, from his early days of flipping properties to building a robust rental portfolio with his team at Whiteacre Properties.Join us as we dive into Enis's unique approach to sourcing off-market deals, focusing on direct-to-seller marketing strategies, and the importance of consistency in outreach. He discusses the challenges of navigating the complex landlord-tenant laws in Massachusetts and how they adapt their strategies for different types of properties, particularly in the competitive Greater Boston market.Here are some key takeaways from the episode:The evolution of Enis's investing strategy over the past decadeInsights into their direct mail marketing and how they adjust messaging for different seller profilesThe significance of understanding tenant dynamics and budgeting for potential challengesTips for new investors looking to start their journey in real estateAre you looking to invest in real estate but don't want to deal with the hassle of finding great deals, signing on debt, and managing tenants? Aligned Real Estate Partners provides investment opportunities to passive investors looking for the returns, stability, and tax benefits multifamily real estate offers, but without the work - join our investor club to be notified of future investment opportunities.Connect with Axel:Follow him on InstagramConnect with him on LinkedinSubscribe to our YouTube channelLearn more about Aligned Real Estate PartnersConnect with Enis:Connect with him on LinkedInMessage him on his Email AddressKnow more about Boston Real Estate Connection Meetup GroupWhiteacre Properties:Facebook - https://www.facebook.com/whiteacrepropertiesInstagram - https://www.instagram.com/whiteacreproperties/YouTube - https://www.youtube.com/c/WhiteacrePropertiesWebsite - https://www.whiteacreproperties.com/

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Listen to this episode of Paint Radio where Brandon Pierpont discusses his most recent APC article 'Send It: Direct Mail in the Digital Age'. Brandon runs a marketing column in the American Painting Contractor Magazine called "Painter's Playbook", where he breaks down current marketing trends that painting company owners need to be aware of. This episode provides a great breakdown of everything direct mail and how to win in that space in 2025! Check out the APC Article 'Send It: Direct Mail in the Digital Age': https://paintmag.com/digital-editions/#flipbook-december-2024/35/

Dr. Wilson Zehr is a tech industry veteran with over 20 years of experience, particularly in internet-based software (SaaS). He's worn many hats throughout his career, starting as a software engineer and then moving into marketing, management, leadership roles, and even teaching at a university. This diverse background gives him a unique perspective on the tech world. One of his most interesting ventures is Zairmail, a service that lets you send physical mail with the convenience of email. Imagine sending a letter without having to find a stamp or go to the post office – that's Zairmail! This innovative idea highlights Dr. Zehr's entrepreneurial spirit and his ability to use technology to solve everyday problems. Beyond Zairmail, Dr. Zehr has a deep understanding of the entire life cycle of a product, from the initial idea to marketing it to customers. He's also skilled at building partnerships and leading teams, essential skills in today's fast-paced business world. His experience in the classroom further emphasizes his commitment to sharing his knowledge and contributing to the next generation of tech leaders. In this podcast interview, we'll dive deeper into Dr. Zehr's journey, exploring his insights on the evolution of the tech industry, the challenges of entrepreneurship, and the inspiration behind Zairmail. Tune in to hear from a true tech innovator who seamlessly blends technology with real-world solutions. For More Info: https://www.zairmail.com/zairmail-about-us.asp

Wilson Zehr is an experienced technology entrepreneur and academic. As the Founder of Cendix (Zairmail), a company streamlining the process of sending physical mail for business development, Wilson brings a unique perspective to direct mail marketing in today's digital age. (While some might see it as outdated, it definitely still does work!) Throughout his career, he's had the opportunity to launch a total of 6 tech startups and raise $60 million in venture capital, while maintaining a strong belief in the power of direct mail for customer engagement. What you will learn How direct mail is cutting through digital clutter and becoming a powerful tool in modern marketing. Why combining digital automation with physical mail can make marketing faster, easier, and more effective. How AI is being used to improve the speed, accuracy, and targeting of direct mail campaigns. Why AI still struggles to replicate human creativity and the emotional impact of storytelling. The biggest lessons from launching six startups, including how past actions shape future opportunities.

Thanks to our Partners, NAPA TRACS, and Today's Class Shop owner Andy Bizub, CEO of Midwest Performance Cars, shares how collaborating with designer Pam Esposito transformed his company's branding and communication strategies. Pam, with over 25 years of experience, explains the difference between branding and marketing, emphasizing emotional connections and authenticity. The episode highlights the importance of consistent, meaningful branding and the long-term benefits of investing in a strong brand identity. Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL.  Andy's previous episodes HERE. Pam Esposito, Esposito Design Show Notes Watch Full Video Episode MACS Training Event & Trade Show, Jan 30 – Feb 1, Orlando, FL: https://macsmobileairclimate.org/ Understanding Branding vs. Marketing (00:03:02) The Role of a Brand Steward (00:04:47) The Impact of Strong Branding (00:05:04) The Art of Communication in Branding (00:06:58) User Experience in Branding (00:09:33) Building Trust Through Reporting (00:10:58) Creative Presentation of Company Achievements (00:11:26) Authenticity in Branding (00:13:09) Using Stock Imagery Effectively (00:14:09) The Importance of Direct Mail (00:20:22) The Importance of Long-Term Advertising (21:32) Branding for All Makes and Models (21:44) Innovative Advertising Strategies (22:59) Avoiding Discount-Driven Marketing (24:10) Educating Customers on Service Quality (25:21) Creative Risks in Advertising (27:15) Highlighting Female Talent in Branding (29:13) The Power of Strong Visuals (30:08) Teaching Design Principles (30:31) Real-World Applications in Design Education (32:33) The Value of Good Design (35:03) Investing in Quality Branding (36:15) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: 

Hey everybody, welcome to the Investor Fuel Mastermind Podcast. This is episode 2, my first real episode, and today my pal Todd Swaggerty joins me on the show. Todd sends millions of pieces of mail a month and is a highly respected figure in our industry. Today, we talk about what it means to be a business owner, even before you achieve some level of success and what makes you keep pushing forward and what's driving you to be successful...lots of great stuff shared in this show! Check it out!

Rob (@robdubroc) was a local self storage investor UNTIL a piece of direct mail landed him a $41.4M dollar deal that required him to raise $15M for - in his first ever capital raise. Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)The Canada Post strike began on November 15th, and Shellie Power, the Executive Director of Hope Centre Ministries, is here to shine a light on the fascinating creative strategies she's crafted to maintain crucial donor communications. (Hint: it's pretty heartwarming!)We talk about the strike's ripple effect that has been felt across sectors and how it's challenging nonprofits to find innovative ways to keep fundraising efforts afloat.Shellie turned these postal delays into a chance for personal connection with donors. By hand-delivering not just mail, but also cookies, they transformed a setback into a joyful engagement opportunity. We dig into the logistics of their approach and how it led to increased donations and stronger relationships. This episode is a testament to the resilience and innovation that nonprofits bring to bear during crises, fostering community and connection even amidst adversity.Resources & LinksConnect with Shellie on the Hope Centre Ministries website, on LinkedIn, or via email at shellie@hopecentreministries.org. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Join us live from SmileCon 2025 in New Orleans as Dr. Glenn Vo sits down with two powerhouse guests from MVP Mailhouse: Reece Mower (Senior Director of Sales) and Paige Lloyd (Marketing Consultant). Together, they share their expertise on how MVP Mailhouse is transforming direct mail into a data-driven, strategic tool for dental practices of all sizes. From tailored marketing strategies to front-office training, learn how MVP Mailhouse goes beyond postcards to build true partnerships with dentists, ensuring both patient acquisition and practice growth.

What if you could not only replace but make MUCH more than your W2 salary with real estate investing? Now, imagine you could do it all in just two years. Sounds impossible, right? Today's guest did precisely that, with more barriers than most. Jon Boyd left his W2 job to pursue real estate investing full-time, all while having to provide for his family of six! Now, he's making much more than his job ever paid him and is building serious wealth in the process. How's he doing it? It's simple: direct-to-seller strategies anyone can try.  Unlike many real estate investors, Jon skipped heavily investing during the 2010s, so his wealth is NOT due to the rapid appreciation of 2020 - 2023. As his W2 whittled him down day by day, Jon knew he needed an exit option. So, he tried one simple direct-to-seller marketing strategy, found a great deal, made a serious profit, and decided, “Let's go ALL-IN!”  Now, just a few years later, he's a full-time real estate investor, doing over a dozen house flips in a year, with a portfolio of five rental properties, and making MUCH more than his job was paying. The best part? He does almost all of it himself, and if you're willing to push past your comfort zone, you can, too! In This Episode We Cover: The one direct-to-seller marketing strategy Jon uses to find off-market, undervalued deals How to plan your financial safety nets when quitting your job for real estate  How to talk to a potential seller so they feel comfortable giving you the deal  The one thing you should do before you quit your job (or you'll regret it!) How Jon does over a dozen house flips a year with ZERO employees  An unbelievably creative seller finance deal that most investors would never think of  And So Much More! Links from the Show Join BiggerPockets for FREE Let Us Know What You Thought of the Show! Grab Henry's New Book, “Real Estate Deal Maker” Find Investor-Friendly Lenders 10 Steps to Kickstart a Winning Direct Mail Campaign Connect with Jon Connect with Henry Connect with Dave (00:00) Intro (01:09) Given Golden Advice Early (03:43) Quitting His W2 Job (08:54) Taking a Big Risk (12:21) Looking for Off-Market Deals (16:10) Profit on Direct Mail (19:09) How to Talk to Sellers (22:56) Jon's Current Portfolio & Business (24:24) Doing 12-14 Flips by HIMSELF! (28:28) Most Creative Real Estate Deal Ever? (31:49) Can Anyone Do This? Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/real-estate-1033 Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices