Podcasts about direct mail

Whether you're 20, 30, 40, or 50, the biggest mistake you can possibly make is not starting today. Whether it's your 9-5 job or fear of failure, no excuse is worth delaying the one thing that could drastically transform the way you earn and work. In this week's episode, our guest shares how he overcame his analysis paralysis and built a multi-million business from scratch!From being a success story junkie to becoming a success story himself, Mike Simmons is here with us today to share how he's been making 7 figures a year and working just two hours a week! After quitting his toxic day job, Mike shares how he got his start in flipping houses (in the middle of a recession!), made his first million, and built wildly successful businesses in wholesale and lending hard money. Tune in as Craig and Mike dish out simple but effective points to maximizing your marketing efforts, building multiple businesses from scratch, and automating your entire money-making machine!PODCAST HIGHLIGHTS:[2:55] Pursuing Financial Independence In His 30s[6:00] How Mike Overcame Five Years of Analysis Paralysis[7:43] Dealing With Self-Doubt[9:40] Avoid These Rookie Mistakes![11:55] How Mike Managed to Flip Houses Amid the 2008 Recession[15:05] Escaping the Rat Race Once and for All[22:35] Are Coaching Programs Worth the Investment?[29:05] The Tried-And-Tested Secret to Marketing[34:50] Starting a Hard Money Lending Company[36:40] Diving Into the Wholesale Business[38:20] Direct Mail and PPC: Worth It?[44:53] What Mike Is Doing Now [46:05] When Is the Best Time to Start Investing?Affiliate Links:1. Don't miss out on resources of great value for real estate starters. Visit FITeam's website! — https://www.thefiteam.com/  2. Join a supportive community of over 1200 passionate like-minded investors! You can find your very first short-term or medium-term rental here, as well as accountability buddies and bi-weekly webinars: AirBnB Investing - https://www.facebook.com/groups/airbnbinvesting 3. Mike is giving out his book Level Jumping FREE for Invest2FI listeners only! -  www.mikesimmons.com/invest2fi 4. Learn more about scaling your business through direct mail in this FREE video series here - www.winningdirectmail.com 5. Check out what Mike is currently reading - Swagger: Super Bowls, Brass Balls, and Footballs―A Memoir by Jimmy Johnson and Dave Hyde - https://www.amazon.com/Swagger-Super-Bowls-Footballs_A-Memoir/dp/1668008629 6. Easily manage your properties with www.rentredi.com  and use our CODE: INVEST2FI to get 50% off on your first 6 months!7. Kaplan Real Estate Education - https://www.kapre.com/ and use our CODE - Invest28. Learn step by step how to purchase a property, set up rent, and ultimately become an AirBNB SuperHost! You can register for FREE here: https://www.stepbystepbnb.com/a/2147508384/zG79Sujh

Welcome everyone! Today, we have a special guest joining us to share his expertise on Real Estate Direct mail. Our guest is a seasoned real estate professional with years of experience in the industry and has successfully used direct mail campaigns to drive leads and grow their business. In today's competitive real estate market, finding creative and effective ways to reach potential clients is crucial for success. Direct mail is one such strategy that can yield impressive results when executed properly. Our guest today will be sharing insights on how to create a successful direct mail campaign, including tips on crafting effective messages, identifying target audiences, and measuring success. Whether you're a seasoned real estate professional or just starting out, this discussion promises to provide valuable insights that can help you take your business to the next level. So, without further ado, please join me in welcoming our guest, Allan Goodman for today's talk on Real Estate Direct mail. Key Takeaways:  2:20 Allan Goodman's backstory prior to Real Estate Direct Mail and Marketing Service Industry. 6:40  Allan's proven Real Estate Direct Mail Marketing, REVEALED!  16:20  What is a Seed Email? 17:15  Postcard Vs. Full letter: Which one is better? Plus TIPS inside!  23:45 Live stamp and bulk stamp: What you need to know 25:41 Is Direct mail dead? Let's find out what Allan thinks about this.  29:29 Connect with Allan Goodman at  6027501703 FACEBOOK allan@bmsaz.com ___ -- Thanks for listening to this episode! And, if you enjoyed this episode, please share it on social media using the social share buttons below, and don't forget to leave a short review on iTunes.   Also, if you want to learn more about real estate wholesaling, feel free to visit my Website and Youtube channel.  If you get value from the videos and content we're putting out, please subscribe.⠀ Schedule Your 15 Minutes Free Consultation with Marcus here:

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In This Episode, You Will Learn: Keystones to building up your business for the long term. How to position yourself separately in a saturated market. The ups and downs of rebuilding a team. Resources + Links: Connect with Rex on Instagram | @lex_sells_homes Website: Www.lexsellshomes.com For updates and collaborations or opportunities, go to www.LetsPlayBigger.com   Follow Raquel on Raquel Quinet's socials:  Instagram | YouTube | Facebook | LinkedIn    Find more resources on our website https://raquelq.com/podcast/   Checkout Out Our  2023 Play Bigger Events   Apply to be in our Play Bigger Mastermind Show Notes: How can you stand out and market yourself intentionally? This episode, we are joined by top performing realtor, founder, and broker who consistently turns out massive yearly production, Lex Orosco! He'll be sharing plenty of value and knowledge with us today as we discuss the cornerstones of building a business… and rebuilding it again! You'll learn how to start and grow your own team, farm for success, break into a market, and invest in bigger returns for the long term. You won't want to miss the opportunity to learn from one of the most innovative in the industry. Position yourself in the present for more success in the future! 00:25 Welcome Lex Orosco, top performing realtor, founder, and broker turning out massive production yearly in the Bay Area! 00:55 How did you get your start? 04:10 What was your production last year? 05:05 Why did you start a team? 08:00 What are the biggest challenges of building a team? 11:40 What value and insight have you gotten from your new brokerage? 14:10 The heartbreaks of making a change. 18:40 What have you gained from the transition? 20:15 Where do you get the majority of your business? 23:15 What are you working on today? 26:20 How do you position yourself in the market? 30:35 What do you do to play bigger in business and in life?  

In this episode, Gaia and Andreah chat with Matt Bond, Senior VP of Print Production & Global Studio at Merkle about the future of direct mail. Highlights include: • Is direct mail dying? • What are the benefits and drawbacks of direct mail? • Why are creative and copy crucial to the direct mail experience? • How can brands ditch the siloed approach to digital and print engagement? • What's the difference between using traditional acquisition tactics and digital printing equipment? • Why should direct mail be a part of value touchpoints across the entire customer journey? Resources: • How a Modern Twist on Direct Mail Can Better Engage Customers (https://www.thedrum.com/profile/merkle/news/how-a-modern-twist-on-direct-mail-can-better-engage-customers) • The Forgotten Enabler of Online Personalization & Identity: Direct Mail (https://advertisingweek.com/the-forgotten-enabler-of-online-personalization-identity-direct-mail/) • A Direct Mail Fundraiser's Best Friend Just Might Be Digital (https://www.nonprofitpro.com/article/a-direct-mail-fundraisers-best-friend-just-might-be-digital/#ne=b30638c314425bd24582e8e03d188600&utm_source=nonprofit-pro-today&utm_medium=newsletter&utm_campaign=2021-06-22) • Why Direct Mail Still Matters in the Digital Age (https://thefinancialbrand.com/news/bank-onboarding/direct-mail-financial-marketer-digital-geo-targeting-millennial-93072/) • Infographic: Solving the CX Disconnect (https://www.merkle.com/thought-leadership/white-papers/infographic-solving-cx-disconnect)

Direct mail marketing is not an exact science, but there are some tried and true tips and best practices for building direct mail campaigns that consistently get results. In this episode, I want to focus on two things. How to build a tight, niche-specific list, and the actual direct mail campaigns. I also have some additional resources below. This is the second part of this marketing series. You can find the link to part one below. Show Notes   Here is a sample of what you can expect in this episode: [00:01 - 07:09] Opening Segment  • Consistency and monthly mailings are key to success • 81% of deals come at or beyond the fifth mailing • The components of any direct mail campaign • List, mail piece, message, and campaign [07:10 - 14:01] Creating a Winning Direct Mail Campaign • Tips for timing, messaging & targeting absentee owners • Why postcards have a slight advantage over letters • Messages should be personalized and address a specific property • Focus on offering a unique solution that stands out from the competition [14:02 - 22:06] Closing Segment • Pick one niche when creating a list • How to create a list of out-of-state absentee owners • Money is in the follow-up Resources Mentioned in this Show:   Part1 of this series: A Proven Way to Generate Leads for Your REI Business FREE Absentee Owner Letter: Just Click Here. Key Quotes: “Direct mail is a long game. It's a long game. That you're playing that will bring you back rewards for many years to come.” - Sharon Vornholt “The money is in the follow-up. More than 80% of your deals will come at or beyond the fifth mailing” - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Direct mail has long been a proven way to generate leads for your real estate investing business. Direct mail marketing is a form of legacy marketing which is just another way of saying it's been around for a long time. It's a proven strategy for lead generation. And I can tell you this, it still works today. From a marketing perspective, one thing I love about direct mail marketing is that you can get very targeted with your mailings so that you are reaching the right people with the right message. When it comes to generating leads for off-market properties, it is hands down the only way to reach most off-market sellers. Listen in as I go over some pretty impressive statistics to back this up. Key Highlights: [00:01 - 04:29] Opening Segment • How direct mail is a great return over time and can be put on autopilot • 86% of marketers are investing in direct mail marketing today  90% are combining direct mail with digital marketing • How you can increase the amount you spend on direct mail over time [04:30 - 09:21] Online & Offline Strategies • How you can achieve a 400% return on investment Combining online and offline marketing strategies • Statistics show 81% of deals come after the fifth mailing 90% of competition stops mailing before the third mailing [09:22 - 14:04] Unlock the Power of Direct Mail Marketing • 71% of people outsource their direct mail marketing while 29% do it in-house • Why it is more cost-effective to outsource direct mail marketing • How direct mail marketing influences buying and selling decisions There is a 13 to 1 return on investment with direct mail [14:05 - 20:34] Closing Segment   Resources Mentioned in This Show • Check out Open Letter Marketing •Invelo CRM (Free or paid): Use my special link to get 10% off your direct mail:  JUST CLICK HERE... **Put together a simple marketing plan in an hour If you need a way to keep track of your leads, this CRM is great and there is a FREE version. Check it out here.    Did You Miss this Podcast? How to Scale Your Real Estate Investing Business Using Invelo with Justin Silverio   Key Quotes: “Your ability to generate leads will be the number one predictor of the success or failure of your business long term.” - Sharon Vornholt “Direct mail is one of the best investing strategies of all and is hands down the only way to reach most off-market sellers.” - Sharon Vornholt WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Apolo Mendoza faced the same challenges and obstacles as any other sales person before he found 7th Level. But after some NEPQ sales training, he transformed his approach and saw a dramatic shift in his success.   In this interview, Jeremy sits down with Apolo to hear about his journey and the specific skills he learned that have made all the difference. Including techniques such as utilizing personal situation questions and tonality to build trust, Apolo shares his go-to strategies for closing deals.   Listen in to gain valuable insights from a sales expert and find out how Apolo's success can inspire you to reach new heights in your own sales career.   Hit that play button now! In this episode, we cover:   [2:00] Selling physical direct Mail with Apollo Mendoza  [7:45] Apollo's sales background [9:00] Major changes for Apollo after the 3.0 training  [13:00] Apollo's go-to situation questions [18:00] Using personal situation questions and tonality to build trust  [21:30] Closing advice from Apollo Mendoza   ✅ If you're wanting to sell more of your products/services, book a call with a team member to go over training options so you can make more money!

Most real estate asset classes are efficiently priced and hard to find great deals. With land investing, however, you can buy land for literally 50 cents on the dollar with little competition. You basically just need to follow a formula that entails marketing and follow through. With very few start-up costs, you can launch a Direct Mail marketing program that gets you a deal in your first couple months. Daniel Apke, Founder of Land Investing Online, has been very successful flipping land on his own and is now teaching others how to do what he's done with a great, affordable step-by-step online course.

You stumble across the perfect rental property, but you don't know who owns it. So what do you do? Walk up the door and present an offer? Ask the neighbors? Or, is there a better way to do some sneaky searching that could land you the perfect off-market real estate deal? The rookies want to know, and on this Rookie Reply, we'll get into EXACTLY how to do this, even if you're starting without much money!We're back for one of our last live Rookie Reply episodes! This time, we're touching on questions about finding off-market property information, what to include in your direct mail letters, and why a home wouldn't qualify for a mortgage. We'll also hit on commonly asked title questions and whether or not you can buy real estate while underwater on another mortgage. So, if you're trying to get your next deal off-market, this is the perfect episode to listen to a few times through!If you want Ashley and Tony to answer a real estate question, you can post in the Real Estate Rookie Facebook Group! Or, call us at the Rookie Request Line (1-888-5-ROOKIE).In This Episode We CoverHow to find property owner information for free and skip tracing services to tryWhy you should NEVER put your offer on a direct mail letterWhy a home won't qualify for a mortgage and what to do if you can't get fundingTitle insurance and whether or not it's really necessary when buying a rental propertyWhy you ALWAYS need a property inspection when purchasing a new homeUnderwater mortgages and whether or not you can buy property if you have oneAnd So Much More!Links from the ShowFind an Investor-Friendly Real Estate AgentBiggerPocketsBiggerPockets ProReal Estate Rookie Facebook GroupBiggerPockets ForumsBiggerPockets EventsInveloPropStreamWhitepagesBret Daniels' Youtube ChannelMax Maxwell's Youtube ChannelNate Robbins' InstagramConnect with Ashley and Tony:Ashley's BiggerPockets ProfileAshley's InstagramTony's BiggerPockets ProfileTony's InstagramCheck the full show notes here: https://www.biggerpockets.com/blog/rookie-258Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Check out our sponsor page!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I talk to Jeffrey Mack, VP of Marketing at Agility. We talked about a creative direct mail ABM campaign he ran during his time at LinkedIn to 250 targeted accounts to drive new business - all inspired by Taylor Swift. This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.   Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

These "teaser copy" tricks definitely worked on me! Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, direct mail, envelope, open, opened, teaser, copy,

In today's Shopify Ecommerce Podcast, my guest is Dave Fink, the Founder and CEO of Postie.com.Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world. Building a successful Shopify business requires not only hard work and dedication, but also access to the right information.Take advantage of the information and resources presented in today's ecommerce podcast. You'll learn how to GROW REVENUE and MAXIMIZE PROFIT for your Shopify store.We would love to hear from you! Whether it's a comment or a question about our latest episode, feel free to reach out to us here or through our social media channels. Your feedback is always welcome!TwitterLinkedInFacebookYour feedback is always welcome!Are you hungry for knowledge on the topics of ecommerce and marketing? Then, we recommend visiting the eCommerce Fastlane Insights Blog for valuable and timely information. TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce Seo, Email Marketing, Entrepreneurship, Founder Stories, Influencers, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Show NotesPrevious episodes: AllTheLeads.com/probate-mastermindEpisode Topics:00:00 Introduction06:00 Subscriber Testimonial20:00 The Difference Between Pre-Probate and Probate Leads25:00 Subscriber Question30:00 The Power of Direct Mail in Probate34:00 Using ATL Group for Role Play36:00 Importance of Building Content and Digital Presence38:00 Adding worth to Prospecting Calls 43:00 ATL's Directing Marketing Efforts for YouInterested in Probate Leads? AllTheLeads.com/probate-leadsJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show (http://www.facebook.com/groups/alltheleadsmastermind attorneys Support the show

Every marketing plan must include a mix of channels to reach its full lead-generating potential. But while each channel has its advantages, there are some distinctly unique benefits to using direct mail that earn it a special status among savvy marketers. In today's Silver Dollar episode, we talk about these benefits and five reliable ways to maximize the overall effectiveness of any direct mail campaign. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: 5 Proven Direct Mail Marketing Ideas for Real Estate Agents in 2021 Cited statistics: Direct Marketing Statistics for 2022   0:00     Introduction 1:02     Direct mail cuts through the noise 1:38     Direct mail is remembered     2:42     #1: Personalize your direct mail 4:14     #2: Use data to target your niche audience 6:03     #3: Marry print and digital advertising 7:25     The frequency illusion     8:21     #4: Attend to the design 9:28     #5: Automate your direct mail 11:04   Action Item    

Today, we're joined by Dennis Kelly. Dennis is the Founder and CEO of Postalytics from Hingham, Massachusetts, a direct mail automation platform.   Dennis is here to discuss how Postalytics works, and how it can help Mortgage Brokers.   In today's "Ask The Expert" segment, we have Tom Hall from BluMortgage discussing finding a niche for yourself.   Postalytics Website: www.postalytics.com Postalytics LinkedIn: @Postalytics Dennis Kelly's Email: dennis@postalytics.com Dennis Kelly's LinkedIn: @DennisKelly   BluMortgage Website: www.blumortgage.ca/ilmb   The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: https://hubs.li/Q01xdVGv0   If there's someone you think would be a great guest for the show, visit: www.podcastwithscott.com   Follow on TikTok: @tiktok.mortgagebroker   I Love Mortgage Brokering: www.ilovemortgagebrokering.com   Find out more about BRX Mortgage: www.rookietorockstar.ca

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT: https://neweracontractingsummit.com/sign-up   Welcome to the Contractor Growth Network podcast, where host Logan Shinholser sits down with industry experts to discuss the latest strategies and tactics for growing your contracting business. On this episode, Logan is joined by special guest Dave Carroll from DOPE Marketing.   Dave is a well-known speaker at the New Era of Contracting Summit and is an expert in the field of direct mail marketing. He will be sharing his best practices and insights on how to effectively use direct mail to achieve your business goals. Tune in to learn more about the latest trends and strategies in direct mail marketing for contractors.

On this episode of the Investor Financing Podcast, Beau interviews Dan Austin, Collecting Keys Podcast host, as they talked about wholesaling, utilizing direct mail, owning rental properties, the Washington market, and Abundance Mastermind –a real estate coaching program.

Sophisticated marketers are taking advantage of the data and technology of direct mail. Today's mail pieces can be very customized to every recipient depending on their data. Travis Lee owns a direct mail marketing company that can help your company create the targeted list of people you want to reach with a customized message or picture that will attract that person's interest. Take advantage of the technology and break away from only marketing digitally. Learn more about your ad choices. Visit megaphone.fm/adchoices

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In this episode of Confessions of a B2B Marketer, I'm joined by Andy Culligan of AndyCulligan.com. We get Andy to share his process for Account-Based Marketing (ABM). He discusses the advantages of having sales experience in marketing, how to get closer to customers by attending industry events, how to tier your accounts and why Andy loves direct mail.

Quick Marketing Tip: DIRECT MAIL (Road Trips with the Rabbit Man)   ——   Check out the Roof Rabbit™ | RoofRabbit.com  Facebook | Facebook.com/TheRoofRabbit   Connect with Chad: Email | RoofCoatingLife@gmail.com Web | RoofCoatingLife.com Linkedin | linkedin.com/in/roofcoatinglife Facebook | facebook.com/groups/roofcoatinglife

Direct mail automation allows you to produce personalized letters and cards, which also offers full-service printing and mailing services, tracking, tracing, and impact measurement when combined with direct mail and CRM integration. Such technology might be considered to be old-school by many since it has been around forever and has already “peaked” however, email inboxes nowadays have been very difficult to manage due to a blow up in digital and email marketing, causing a massive bloat in marketers' inboxes and prices getting inflated. Direct mail brings you back to the basics with its more simple and integrated features. Dennis Kelly is the CEO of Postalytics, a rapidly expanding software firm that automates direct mail marketing, tracks performance, and links it to CRM/Marketing Automation. Boingnet, a program utilized by direct mail service providers and agencies to offer landing pages and email campaigns that supplement individualized direct mail, gave rise to Postalytics. In this episode, Dennis talks about Postalytics and digital marketing along with some advice that will definitely help anyone on any type of business. Resources Postalytics Official WebsitePostalytics Facebook Dennis Kelly LinkedIn

If it isn't, then perhaps that's why it isn't working as well as you would like. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, direct mail, engage, engagement, device, fun, interesting,

210-972-1842 text "course" to learn how to make 6 figures on one land deal, Text "Hive" to learn more about the hivemind. Text "apple" to schedule a 1-on-1 call with Anthony & Daniel. Text "land" to join The Million Dollar Land Mastermind Sign up at hivemindcrm.io Need Inbound Real Estate Leads. www.hiveleads.io Follow Us On YouTube https://www.youtube.com/channel/UCbulcrC4WbOy5Fzu0eWzNVQ/?sub_confirmation=1 Follow Us On Instagram https://www.instagram.com/hivemindcrm/ Follow Us On TikTok https://www.tiktok.com/@hivemindcrm?lang=en Join The FB Group https://www.facebook.com/groups/137799891494707 Help support the show https://anchor.fm/hivemindcrm/support --- Support this podcast: https://anchor.fm/hivemindcrm/support

Dave Fink is the CEO and Co-Founder of Postie, a marketing technology company that has transformed Direct Mail by enabling it to perform like a digital channel. We discuss the new age of direct mail marketing, why customers prefer direct mail over other marketing channels, and the benefits of testing everything in your business.    Time Stamps [01:10] Dave's entrepreneurial journey [04:50] Using direct mail to get past the toughest gatekeepers [07:15] The challenge with people working from home [09:22] The evolution of direct mail marketing [14:09] Comparing the effectiveness of direct mail versus digital marketing [15:22] How to measure the success of direct mail marketing  [19:06] Ways to get people to open and respond to your direct mail  [22:30] Consistency and authenticity are key to business success [25:41] Why you should never be afraid to test everything [27:12] Parting thoughts    Links and Resources Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Work with Steve - Stevepreda.com Dave's LinkedIn Postie.com  

Today we're going to talk about the power of direct mail in a digital age. To help me discuss this topic, I'd like to welcome Dave Fink, CEO and Co-Founder of Postie. RESOURCES Postie website: https://postie.com/  The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

DTC brand news, Shopify Trend Report, Direct Mail, CRO tips and featured Shopify Plus case study.

Inspirational stories plus practical takeaways from the entrepreneurship world. Today we have with us Dennis Kelly, the founder and CEO of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation.Dennis was also co-owner of Wireless City - a chain of 37 Verizon Wireless stores based in Florida, Massachusetts and Georgia. He's started many more startups and sold them as you'll hear in this episode.We hope you enjoy the episode and don't forget to share it with others. You can learn more at:Our Website:http//www.entrepreneurshandbook.co.Dennis' LinkedIn:https://www.linkedin.com/in/dennisjohnkelly/Dennis's Twitterhttps://twitter.com/djkelly1?lang=enPostalytics website:https://www.postalytics.com/  Keynotes:Introduction (0:00)Growing up on a farm (00:54)A natural (3:22)Lessons learned (4:45)When you are right about the next big thing (6:56)Talking about the transition from a small to a bigger firm (8:50)The one with the biggest impact (13:55)Having full control (18:10)Postalytics (19:46)When customers knock on your door (26:00)Keeping motivated (28:35)A long road map for Postalytics (31:21)Reinvesting and marketing strategies  (32:51)Adjusting the marketing message (35:16)Talking with customers (37:20)Dealing with imposter syndrome (39:08)A higher return on investment (40:39)

Highlights From The Show: Welcome to this version of the Just Start Real Estate Podcast! I am excited to bring you another replay of my Live Question and Answer sessions. For those people that are unable to join us live, this will provide an opportunity to hear the awesome questions I am fielding about business, taking risks, real estate, and so much more! This presentation is the live Q&A that I did the week of December 7th and each Thursday we will offer you another chance to take advantage of listening to the answers to our guests' fabulous and compelling questions! Don't miss this new episode of the Just Start Real Estate Podcast! Notable Quotes: “Leads are oxygen. Your company cannot survive without leads.” “What is a healthy return in the Midwest is very different from a healthy return in California.” “In my opinion, if you are going to do rentals, you need to be in double-digit returns.” “If you are not at 10% ROI, I think there are potentially better things you can do with your money.” “Sometimes the first-time homeowners are challenging to deal with because they have never been through the process before.” “I like to see new investors send out 3,000 to 5,000 direct mail pieces per month.” “How do you get 2 to 3 deals per month? That is 100% a math problem.” “You need to get your first few deals and see how many mailers it took, and then amp it up.” “As investors, we are buying distressed properties from distressed homeowners.” “It is typically one contract per three appointments, and it usually takes us twenty leads to get one appointment.” “We build a Facebook page with owner-financed buyers.” Thank You for Listening! Connect with Mike on Twitter, Instagram, YouTube, Linkedin, Facebook Help Out the Show: Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe on iTunes. More Resources From Mike: Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months WINNING DIRECT MAIL - How to CRUSH IT with direct mail! 7 Figure Investor Video Course - Scale your business to 7 figures. I'll show you how!

210-972-1842 text "course" to learn how to make 6 figures on one land deal, Text "Hive" to learn more about the hivemind. Text "apple" to schedule a 1-on-1 call with Anthony & Daniel. Text "land" to join The Million Dollar Land Mastermind Sign up at hivemindcrm.io Need Inbound Real Estate Leads. www.hiveleads.io Follow Us On YouTube https://www.youtube.com/channel/UCbulcrC4WbOy5Fzu0eWzNVQ/?sub_confirmation=1 Follow Us On Instagram https://www.instagram.com/hivemindcrm/ Follow Us On TikTok https://www.tiktok.com/@hivemindcrm?lang=en Join The FB Group https://www.facebook.com/groups/137799891494707 Help support the show https://anchor.fm/hivemindcrm/support --- Support this podcast: https://anchor.fm/hivemindcrm/support

Let's see what's in the mystery envelope... Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, direct, mail, sneak, up, gary, halbert, dollar, bill, letter, caleb, o'dowd, odowd, salesletter,

Join Susan as she interviews Dennis Kelly, the CEO of Postalytics, a fast-growing direct mail company.  Postalytics is not your typical direct mail company - This is a new way to do direct mail marketing in minutes rather than weeks.  Delivery and responses to your mailing syncs to your CRM to provide analytics and compliment your current email marketing.      If your business is slowing down, you need to figure out how to cut through the digital noise and stand out.  Business people receive over 120 emails per day. The average Gmail account contains over 8,000 messages.  All of your competitors are pounding the inbox 24/7. Personalized direct mail will help your business marketing stand out and will form a deeper impression than email alone.   Prepare for the coming economic changes by digging deeper with the clients you already have.  Put a new spin on your marketing with a direct mail piece.  This can help you drive revenue during a downturn.  When everyone is running to the exits, there is an opportunity to prosper by getting more aggressive when everyone is retreating.  About Dennis Kelly:   Dennis is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack and real time direct mail campaign analytics. Postalytics is Dennis' 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.  Visit www.postalytics.com to learn more about his company and the amazing services they offer for small to medium businesses.   Connect with Dennis: Facebook https://www.facebook.com/postalytics/ LinkedIn https://www.linkedin.com/in/dennisjohnkelly/ Twitter https://twitter.com/postalytics   About The Host:  Susan Sly is the Cofounder and Co-CEO of RadiusAI, a tech investor, best-selling author, keynote speaker, entrepreneur and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.   Connect With Susan: Twitter https://twitter.com/Susanslylive LinkedIn https://www.linkedin.com/in/susansly  

Juan Vargas is an accredited multifamily investor based out of Houston, TX. He has been involved in all aspects of real estate investing within multifamily since 2016. He has transacted on 1,600+ units valued at over $125M throughout Austin, Dallas, Houston, and Phoenix and he is a JV partner on an additional 500 units throughout Texas and Georgia. In addition, he is a limited partner on over 1,000 units.Juan heads operations and asset management at Genwealth Capital Group. He is also heavily involved in acquisitions through broker relationships and strategic partnerships.[00:01 - 05:17] Opening SegmentWe welcome, Juan Vargas!Juan how started to learn how to do deals and grew from thereHe says that direct mail is a great way to find deals[05:18 - 19:21] Direct Mail Is Still A Great Way To Find DealsLarge institutional players are looking for larger dealsSaving a broker fee is one reason to work with a direct mail or phone call brokerSmaller deals are still profitable if done correctly and with the right partnersThe market for larger deals is growing, but owners should be aware that their percentage may be smaller on these dealsLocal multifamily markets have an advantage because of population growth, job growth, and rent growth[19:22 - 25:52] THE FINAL FOURWhat's the worst job that you ever had?Working at SubwayWhat's a book you've read that has given you a paradigm shift?“The Slight Edge” by Jeff OlsonWhat is a skill or talent that you would like to learn?Learn how to play golfWhat does success mean to you?Juan Vargas says, “Success to me means, having the freedom and the time and ability to have flexibility in life in general.”Connect with Juan Vargas:LinkedIn: Juan VargasTwitter: Juan VargasFacebook: Juan VargasLEAVE A 5-STAR REVIEW by clicking this link.WHERE CAN I LEARN MORE?Be sure to follow me on the below platforms:Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.LinkedInYoutubeExclusive Facebook Groupwww.yonahweiss.comNone of this could be possible without the awesome team at Buzzsprout. They make it easy to get your show listed on every major podcast platform.Tweetable Quotes:“A lot of the sellers are starting to realize that, the pricing I could have gotten in 2021 is not a reality anymore.” – Juan Vargas“You want to make sure that you're checking the boxes on any particular deal, but also if you can, and it checks the boxes for you, then don't be afraid to jump in.” – Juan VargasSupport the show

Direct Mail is our main acquisition method and by increasing your mail volume, you can massively scale your business. In this episode we discuss how much mail you should start with if you are just getting into the land business, when is the right time to scale up you mail and whether or not you can send too much mail TIME STAMPS ================================ 4:12 How much mail do we suggest for beginners 7:09 When is the right time to increase your mail 12:52 Can you send too much mail WANT TO GET STARTED? ================================ Check out our free Discord: https://landinvestingonline.com/Discord Interested in a free 15-minute consultation: https://landinvestingonline.com/consultation Where to start?: https://landinvestingonline.com/get-started/ SOCIAL ================================ Ron's Instagram

About: Aaron R. Boone is "extremely vital" to Glenn's practice, as are many Nifty Thrifty Dentists members. Aaron is the CEO of MVP Mailhouse, a results-driven direct mail marketing company.Direct mail gets mixed reviews depending on who you ask. Let's face it: direct mail marketing works when done right.Direct mail may be replaced by social media and other "contemporary" tactics. Neglecting direct mail means you'll lose prospects.If your patients are in a circle, you can't expand. You'll lose if you send advertising to the same people on the same channels.Any marketing campaign, direct mail or not, has many elements, and the floodgates never open on their own. You must drive prospects to your firm.Without Aaron, a direct mail campaign might send mailers to businesses, not leads.We're in mailing season. It's direct mail season. It's a great marketing tactic, especially if you haven't used the modern technology that makes it far from "old-school"MVP Mailhouse stands for "Most Valuable Practice" MVP specializes in direct mail and "Better Targeting, Better Designs, Better Results."MVP Mailhouse is a longtime Nifty Thrifty partner. Our members use their services, which produces "win-win" situations.Aaron has done direct mail longer than he played professional football. He played football for nine years but does direct mail for 12-13.Aaron uses football talents in his direct mail marketing. Aaron has learnt to evaluate past blunders and prospective possibilities by reading statistics and highlight clips. MVP Mailhouse is improved by measuring and enhancing previous campaigns.January is a busy month for practices, notwithstanding marketing. Aaron gives two reasons: 1) Benefits. Benefits are renewed for (many) insurance-accepting practices. 2) Resolutions. People who wish to be healthier prioritize dental care. Aaron thinks it's time to see patients.Direct mail may sound antiquated or spammy to us, and that's because many dentists have tried it and failed. Data and analytics changed everything.MVP Mailhouse boasts "Better Technology." "Heat maps" let you play to your strengths. MVP Mailhouse finds hotbeds and communities you may attract with direct mail, making it easy to pursue leads.Aaron and Glenn walk through the free "Heat Map Analysis" for Nifty Thrifty members in this week's episode.Aaron's the best guide. Aaron and his colleagues exclusively work with dentists and use direct mail, and Glenn can attest to their success.Aaron and his crew have listened to calls for "years and years and years" and have developed "know-how." MVP Mailhouse introduces "MVP Call Pro" for $199/month.Aaron and his crew will listen to whole recordings before breaking them down and grading them. They provide real-time feedback on your front desk team. Learn about: When should direct mail be used?New Year's direct mail campaigns: what's new?Why was November Aaron's company's greatest ever?Why not DIY direct mailers?Why is direct-mail design important? Why is Aaron's design firm so good?Aaron offers front desk phone-handling advice.Aaron's clients benefit from MVP Call Pro.Why does Aaron's team give "professional advice"? And more! Aaron offered one of his most "aggressive" Nifty discounts to demonstrate his appreciation for the community. Check out Nifty Thrifty!Visit www.mvpmailhouse.com/ntd or write Aaron at aaron@mvpmailhouse.com. MVP Mailhouse can help. DEAL NIFTY: MVP Mail: Free heat map, free direct mail proposal, and $500 off first 10k mailing with intro 3 order.New patient calls get one month of MVP Call Pro free. Website, billboard, or any marketing!!

In this episode, we're joined by the Postal Service's Vice President of Product Solutions, Thomas Foti, to talk about direct mail and the value it brings to both stakeholders and recipients. Join us as we'll learn about how direct mail started and how it's changed over time with technology. We'll dive into all of it's benefits, how businesses can get connected with direct mail services, and more! 

OpenAI's GPT-3 language model is an AI-based system promising to provide website copy and metatags written by a computer but virtually indistinguishable from the writing of humans. Some say this changes everything; SEO is dead, and legal copywriters are obsolete. Let me give you 5 reasons why that's far from true: 1)  AI isn't smart enough to identify the laws in your specific jurisdiction/city/court system. Further, laws are subject to change at the drop of a hat, whether in criminal defense, family law, estate law, personal injury, or any other practice area. 2) AI's drawbacks could threaten your license and destroy your law firm's reputation. If you rely solely on AI to write legal content for your website, you could find yourself on the wrong side of the law – up against one or several lawsuits. It's paramount that the information attached to your name is 100% accurate and current. Don't rely on sympathy from your state bar when you say, "I didn't write it … an AI program did." 3)     AI will very likely produce duplicate content. This means the information on your website will be very similar to the information on competitor websites, assuming they also use GPT-3. Not only does this fail to make you stand out among your competitors, but it will affect your Google rankings and lower traffic to your site – or bring it to a screeching halt. You'll be losing money instead of saving it. 4)     AI doesn't know who you are or what your clients are looking for. Do you feel particularly passionate about an aspect of family law, like fathers' rights? AI isn't going to know this about you, meaning none of your website's content will reflect your uniqueness. This could devastate your ability to attract new clients that desperately need what you offer. 5)     Ranking well on Google doesn't translate to ranking well with real, living, breathing human beings. You need to strike a balance between ranking well on Google and reaching your clients – the human beings who are scared and confused and searching for the confidence and compassion you provide as a fellow human being.   Yes, this new technology changes the game, but it doesn't destroy it or level the playing field. You can use it to your advantage but be wise while you're at it: don't let it jeopardize your success or, even worse, your career. Tune in to learn more, and as always, don't hesitate to reach out to us: Attorney-Focused Marketing - SEO, PPC, Direct Mail, CALL NOW - 888-225-8594 (speakeasymarketinginc.com).

126 - Is direct mail marketing a thing of the past? This week, our host Vira Sadlak talks with Michael Epstein of PostPilot to discuss how direct mail marketing remains a highly effective marketing channel. With increasing digital fatigue, brands can utilize direct mail marketing to retain, win back, and acquire customers.Tune in to learn about PostPilot, and how your eCommerce business could benefit from direct mail marketing. Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok

Today's Guests: Rob Badhorn & Ernie Vargas In this episode, I get the chance to interview fellow 7 Figure Flippers Rob Badhorn and Ernie Vargas. Rob lives in Arizona, but performs flips and owns rentals in Ohio. He worked in corporate America for 23+ years, handing $1.5B in revenue for Sales Teams Across USA. He is constantly building multiple streams of income, especially during these challenging times, as he considers himself a serial entrepreneur. Rob's rental portfolio includes the flips and/or wholesale of 100+ homes utilizing the marketing strategies of Direct Mail, Bandit Signs, Cold Calling, RVM's/Voice broadcast, FB Custom Audiences, and Texting. He also owns a software company specializing in Lead Generation and Skip Tracing. Highlights From The Show: Ernie Vargas purchased his first house in 1994 and continued doing real estate while working full-time, but he didn't hit the success he felt he was capable of. In 1999, after an accident that left him in a coma, he realized that life was short, so he quit his job and went into investing full-time. Eventually, probate hit his radar and started him on a quest to learn all he could about this niche that no one had answers for. After many years of specializing in probate, Ernie has become a true probate expert, often helping attorneys and their clients in the probate process. His ability to think outside the box coupled with his expertise in negotiating and marketing has allowed him to help several hundreds of investors, agents, and sellers get deals closed. Now Ernie not only has more time to spend with his wife and four kids, but he gets to do what he truly loves doing - helping everyday people create wealth and personal freedom. The guys first began by giving us their backgrounds and what lead them to real estate investing. Ernie described the moment that really changed things for him when he was working as a freezer stocker at a warehouse store that would eventually become Costco. His boss said something to him that made him realize that he wanted much more from life. He changed jobs and on his way to his first day of training, ended up getting into a terrible car accident that left him in a coma. This experience, coupled with a seminar he went to, completely changed his thinking. Rob said his journey was similar to a lot of other investors - he read Rich Dad, Poor Dad, and went to a few seminars, but he said he has always had the bug to get the passive income stream going. He was in the corporate world but purchased a couple of rentals in order to make up his salary so that he could invest full-time. Joining the 7 Figure Flipping mastermind group really changed everything for him. Rob talked about his rental portfolio and how he manages the properties himself while employing one handyman to do the work. I asked how much of the work he actually does himself as far as background checks, collecting rent, etc. and Rob said he thought the thing that changed the most in the past several years was the software available for property management. Even though he has a large rental portfolio, Rob felt the need to expand into other forms of real estate investing to develop multiple income streams, which is why he and Ernie partnered up. I wanted to dig deep into the details of their partnership because so many people struggle with making this work. Ernie said they both have different areas of expertise; Rob is really strong in the area of technology related to real estate and Ernie has become a probate specialist. They had met at a 7 Figure Flipping event and Ernie called Rob concerning skip tracing and the rest is history. We also discussed the issues with probate investing which have been intensified by the COVID-19 pandemic situation. There is so much talk about this type of investing being deceitful that I wanted the guys to explain how they actually help people with integrity. Ernie talked about how many investors shy away from this type of work, but that the demand for people-loving investors is so high because there is a real need to help those who are grieving through the process. These two investors bring so much to the proverbial table and share so much information with you in this episode of Just Start Real Estate. Don't miss my conversation with Rob Badhorn and Ernie Vargas! Notable Quotes: “We get lessons out of anything we experience in life if we allow them to change us.” Ernie Vargas “I was bitten by the idea of opportunity and change.” Ernie Vargas “Have a goal, give that goal a deadline, write it down, and go out and take action.” Ernie Vargas “You do what you can with what you have.” Ernie Vargas “You have to be ready when opportunities come.” Ernie Vargas “The NBA did not work out for me.” Rob Badhorn “It's like bringing a puppy to the park if you are looking for a date.” Mike Simmons “When it can bring value not only to myself but to other people, that's what really gets me excited.” Rob Badhorn “There is a lot more value than just buying the leads themselves.” Rob Badhorn “The ultimate motivated seller is probate.” Ernie Vargas “You have to have a passion for people in this probate business.” Ernie Vargas “Keep moving forward.” Ernie Vargas Thank You for Listening! Connect with Mike on Twitter, Instagram, YouTube, Linkedin, Facebook Help Out the Show: Leave an honest review on iTunes. Your ratings and reviews really help, and I read each one. Subscribe on iTunes. Resources and Links From Today's Show: Rich Dad, Poor Dad 7 Figure Flipping Buildium LeadFuzion Ernie's Website More Resources From Mike: Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months WINNING DIRECT MAIL - How to CRUSH IT with direct mail! 7 Figure Investor Video Course - Scale your business to 7 figures. I'll show you how!

And the small charities can slow down a little bit and stop automating. I remind people that direct response, whether it's direct mail or if it's online, I don't care what it is. It is an opportunity for conversation. You are talking to other human beings that we call donors. And that's an opportunity to have something, a meaningful connection with someone who wants to help you achieve your goals. And just like relationships are in real life. - John Leppdirect mail isn't dead with John LeppIn today's episode, we are joined by John Lepp, a partner at Agents of Good and the author of Creative Deviations. He has over 25 years of experience in the fundraising and design industry and is an expert in direct-response fundraising. John is breaking down how to raise more money through direct mail using design and authenticity. Highlights:The role of creative design in fundraisingThe importance of direct mail in fundraising, despite the common belief that it is no longer effective.The advantages that small organizations have in terms of being able to stand out and be more personal with their donor communications.Debunking myths about direct mail in fundraising How can small nonprofits stand out in direct mail to raise more moneyConnect with John: Website: https://agentsofgood.org/creativeLinkedIn: https://www.linkedin.com/in/johnlepp/Instagram: https://www.instagram.com/johnlepp_aog/Twitter: https://twitter.com/johnleppResources:The Good Partnership - FREE Fundraising Strategy GuideOur friends and sponsors at Keela asked me to put together a guide of fundraising tips I wished every small nonprofit knew. Go ahead and download the guide here: https://www.keela.co/consultant/the-good-partnership (and don't forget that Keela offers our listeners 40% off their first year's subscription).

In this episode, we will be having an in-depth chat with the CEO of DOPE marketing, about Direct Mail, Audience Targeting, and Marketing Lists and how you can focus on these techniques to advance your business.  If you want your business to reach new heights, listen in on the Service Legend Podcast today! Join the ServiceLegends Free Facebook Group if you haven't already so you don't miss this amazing story & more awesome content specifically for Concrete Coating & Painting business owners!

Given today's oversaturated nature of digital advertising, business owners need to explore new ways of marketing their products and services… Or not so new. We invited David Fink of Postie to be a guest on our podcast and discuss the possibilities of direct mail marketing. Direct Mail for Marketing Marketing is an omnichannel game. When you use different channels, it helps you grow your business more predictably and with more confidence. Postie is a channel management technology platform for the direct mail space. Think of it as a Facebook Ad Manager for your direct mail campaigns. Targeting with Direct Mail In digital advertising, smart targeting uses segmentation and predictive mathematics to create a target population based on previous customers, or lookalike audiences. This eliminates a lot of the waste caused by showing ads to uninterested parties. Postie brings those game-changing possibilities to direct mail. Direct Mail Execution Postie makes it possible to execute direct mail marketing initiatives as close to real-time as possible.  The Importance of Analyzing Your Audience We discuss the ways you can use direct mail to gain more insight into your audience, as well as use it for promoting your product and services. Tune in to learn more about this often-overlooked form of marketing. Postie website: https://postie.com/ David Fink LinkedIn profile: https://www.linkedin.com/in/davidlfink/ Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

Today, we are joined by Steven Nguyen to talk about using direct mail. In five years he has scaled from zero to 90 units. While working a full-time job as a pharmacy director, and he's done it completely without partners and on his own.   [00:01 - 10:11] How to Scale a Direct Mail Campaign Stephen has been working as a pharmacy director for 10 years and has recently started scaling into real estate His strategy for scaling is to buy properties in areas where the rents are low and then value add them How Steven spends $3,000 a month on 300 handwritten letters to target mom and pop owners with deals underpriced by going direct to owner   [10:12 - 20:24] How Real Estate Investor Uses Outsourcing to Manage Large Portfolio He emphasizes the importance of delegating and trusting others, and views time as a precious commodity He shares that one of his goals is to scale his real estate portfolio to 300 units or more He uses Prop Stream to find a list of qualified candidates, and then sends personalized letters to those candidates   [20:25 - 19:37] Starting Multifamily Course He shares how he created a course called Making Multifamily Money He teaches people how to acquire multifamily properties using his Making Multifamily Money course Steven emphasizes the importance of asking questions during negotiations and stresses the importance of trust   [19:38 - 20:36] Closing Segment Reach out to Steven!  Links Below Final Words     Tweetable Quotes   “The more cash you get, the more you force the appreciation. So it's more in your control” - Steven Nguyen   “You have to be able to delegate and leverage other people and have trust in people.” - Steven Nguyen   -----------------------------------------------------------------------------   Connect with Steven! Follow Steven Nguyen on Instagram. Youtube: https://www.youtube.com/@stevendnguyen. Tiktok: https://www.tiktok.com/@makingmultifamilymoney   Connect with me:   I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.     Facebook   LinkedIn   Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in!   Email me → sam@brickeninvestmentgroup.com     Want to read the full show notes of the episode? Check it out below:   [00:00:00] Steven Nguyen: Typically I send about 300 letters a month. I have about 3% response rate. So about maybe nine to 10 people will call me and add that 10, maybe one to two might be serious. So it's really a numbers game. And then on top of that it compounds cause sometimes people will call me to this day for letters I sent out almost a year and a half ago. Cause they throw it in a dresser and all of a sudden they find it. So, you know, because of that. You know, I shared my journey about direct mail campaigns and it almost came to the point where people were asking me, Hey, Steven, can you just do it for. So now I kind of do offer that service where I will do a direct mail campaign for people, and all they have to do is just pick up their phone. [00:00:50] Sam Wilson: Stephen Nguyen has scaled from zero to 90 units in five. While working a full-time job as a pharmacy director, and he's done it completely without partners and on his own. Steven, welcome to the show.  [00:01:02] Steven Nguyen: Hey Sam. Happy to be on and to share my journey. [00:01:05] Sam Wilson: Absolutely. Steven, I'm looking forward to this. There are three questions I ask every guest who comes in the show, and 90 seconds or less, can you tell me where did you start? Where are you now, and how did you get there?  [00:01:13] Steven Nguyen: So apparently I've been working full-time as a pharmacy director for about 10 years. When I graduated, I made two 50,000. I had two $50,000 of student debt. So out the gate I decided, wow, I'm two $50,000 in debt. Grinded for four or five years to pay off that student loan, which was humongous. But after I paid that off, I said, well, what's next? Right? I just paid off this massive student debt. So the natural progression was to start a single Family Oaks. So that's exactly what I did. I recently caught house hacking, so I bought a house with 10%. Lived in the master bedroom and I rented out the three other bedrooms that were vacant. So that was $3,000 a month. And from there, that covered my mortgage. So I just had to cover my property tax, insurance and utilities. So I was living for $1,500 a month in California, which is pretty good, uh, especially in like San Francisco area. And my goal was to do this one single family home a year for 10 years. And after year three, I quickly realized that this was not sustainable. In California, you don't cash. It's purely appreciation. You're lucky to break even despite self-managing. So once again, that was another sticking point. How do I scale from here and make more cash flow? That's when I learned about, uh, apartment complexes and started direct mentally campaign. So I sent out a bunch of letters to Oklahoma City, about 1800 letters, 300 a month for six months. From that direct mail campaign, I got my two first apartment complexes. I got a 26 unit in Oklahoma City and a 20 unit in Oklahoma within about six months of sending these letters out, and it just completely blew my mind. The moment I learned that apartments were based on the NOI divide by the market cap rate. Versus single family, it's based on the sales. Comparable, right? Or single family. It doesn't matter how much rent you get, you can get one single family. You can get 10,000. The one next door can get 5,000. They're both the same. But apartment complexes, the more income you have, you forced the appreciation, right? So you have cash flow, air appreciation. And once I learned that I, my mind was blown. I just said, you know what? I need to go to the apartments. And what was crazy was in Oklahoma, The apartment was $5,000 for my 26 unit and 350,000 for my 20 unit, and that's cheaper than a condo in California. Like literally a condo in California costs more of that. My single family homes were close to a million each, and I just said, wow. I gain more cash flow, it's cheaper, and after I do my value add strategy, I can double or triple the value by doubling or tripling the ribbon. So that's when I started to scale massively during Covid. So that started during 2021 when it was a hot real estate market. But because I did a direct billing campaign, I was able to get these deals off market and work as a directive owner and negotiate. And then from there it led me down the rabbit hole mobile home parks, where I basically started sending letters out to mobile home park owners and, and same thing, I was able to get a 200 lot mobile home park in Alabama. About 40, uh, lots occupied, 160 lots, uh, vacant. And you know, same thing I got for a million dollars or 1.1 and I was able to negotiate seller financing cuz the owner owned it free and clear. And I was able to build that trust and leverage my skills as a pharmacist. So I know that's pretty fast there, but that's kind of how I, I scaled from zero to 90 units in, in five years, starting off in single family home. And honestly in the past year and a. Um, that's when I bought, you know, my two apartment complexes and a mobile home part. So all my success was pretty recent, I'd say.  [00:04:44] Sam Wilson: That's awesome growth though. I mean, in a very short period of time. And especially being able to do it on your own, you know, without partners, that's that. There's a lot of moving pieces there. Direct mail gets a bad rap. Yeah. You know, it takes a lot of time to manage it. It takes a lot of money to send out the mail. Tell me about, I mean, just how you built the list. I mean, that in of itself is a bit of a feat in going, okay, how do we narrow this down into the most qualified candidates for whatever it is you're trying to acquire? Talk to us about the process.  [00:05:17] Steven Nguyen: Yeah, so for my direct mailing list, I use Prop Stream and there's a lot of, uh, multifamily criteria that you can use. Mm-hmm. You know, kind of off the top of my head, you can click on like commercial real estate multifamily, a hundred plus units, multifamily, five plus units, Garda style apartment. There's about 10 criteria points that I use, but the key is you want to find a sample listing on LoopNet and then put it into Prop Stream and see how they classify. Because sometimes each county and each state classifies it differently. And you know, I will say it's kind of an art, like no matter what list you get, there'll always be some inaccuracies. Like even when I sent my letters out, sometimes you have owners calling you duplexes, triplexes, fourplexes, as well as retail strip centers. That's just the nature of the beast. But you know, that's what my first step was the criteria but what kinda led me to my most success is making a very personalized letter. So my strategy's a bit different. I don't use a postcard. I actually send two envelopes, it's invitation size. So it's almost like a thank you card from a friend or family member. Right? And you know the name address is handwritten on the backside. Um, I put my address, and that's where I use my title. So I'm technically a doctor. I used Dr. Steven Dwin. You know, pharmacists are doctors. Not many people know that, right? Um, and then from there they opened up my letter. And in my letter I just kind of talk about myself. I don't come off as a big syndicator, a big corporation. I just said, Hey, I'm Steven, I'm a pharmacist. Been working for 10 years. I own X amount of real estate units and I'm just looking to buy some more real estate so I can provide for my family in the future. You know, just come a very casual, very low key, very humble, right? You know, I have this humbleness by scaling a 90 unit. I try to stay humble. Um, you know, my girlfriend helps me with that they always do. And. From there, you know, basically I just write, Hey, you know, I wanna buy, make an offer for your partner complex. I make it easy, simple, you know, the typical letters that come out there. Oh, and then, but the difference, what I do is I have, you know, hand write my name and signature and I write a call to action and written. So I'll write, Hey Sam, call me. This is my phone number. So, you know, this is kinda the strategy that I've honed by doing multiple direct mailing campaign. And typically I send about 300 letters a month. I have about 3% response rate. So about maybe nine to 10 people will call me and add that 10, maybe one to two might be serious. So it's really a numbers game. And then on top of that it compounds cuz sometimes people will call me to this day for letters I send out almost a year and a half ago. Wow. Cause they throw it in a dresser and all of a sudden they find it. So, you know, because. You know, I shared my journey about direct mail campaign and it almost came to the point where people were asking me, Hey Steven, can you just do it for me? So now I kind of do offer that service where I will do a direct mail campaign for people, and all they have to do is just pick up their phone. Respond to their texts, respond to an email. Cuz I know a lot of people are busy. Yeah, they have kids, families, elderly parents to take care of. But for me, I don't have that yet. So I'm just trying to help people out and get their first deal. Cause some of the deals that I bought were just insanely underpriced, by going direct to owner for sure.  [00:08:38] Sam Wilson: What is the process of handwriting each of those, I mean, that's a mind numbing process to write 300 handwritten letters especially if you're doing it for other people, how do you scale that?  [00:08:54] Steven Nguyen: So I actually tried my first myself. It took me eight hours to prepare 300 letters, but I actually outsourced my letters to a company, called Yell Letters Complete. Okay. And they will actually do the handwritten handwriting for you. So they'll hand write the address, they'll hand sign my name, and then they'll also hand write that call to action and also prepare the. Um, and the way I tell them to do it. So because of that, I'm able to kind of leverage a direct mailing campaign and then free myself at a time. Right? So, you know, it, it's, people can use that company as well, but even on top of that, some people feel it's overwhelming to like, send a list from Prop Stream as well as your letter template for them. Despite me teaching it, that's why people start reaching out to me, despite me, like basically telling people A through Z how to do a direct mailing campaign. They just still, it sounds very intimidating and it has a bad rap. As you mentioned, most people like to text an email. That's kinda the modern day. Yep. But because of that, direct mail is more effective, especially if you're trying to target a more, you know, mom and pop owner, which I do. Right. So it's highly effective for mom and pop owners. You know, I spent about $3,000 for my direct mailing. 1800 letters and that made me $300,000 equity day one, just my two apartment complexes. Wow. To be honest, that's a hundred x return on my money. Anyone will take that.  [00:10:08] Sam Wilson: I like those return profiles. That's not bad. So tell me, you spent $3,000 a month. that was 300 letters a month times six months. Yeah. And so then, so then you're basically at, what is that, a buck 50, A buck 75 a letter, roughly?  [00:10:27] Steven Nguyen: Yeah, it's about a dollar 50 a letter and prop is about a hundred bucks a month. So you know it's about 500 bucks a month, uh, to do your direct mailing campaign. And like I said, yeah.  [00:10:38] Sam Wilson: For a very targeted list. I mean, you know, I go back to, I mean, all the, all the, all the stuff I get in the mail, you know, for our house here, it's like right where I live, like, Hey, I'll buy your house. I'll buy, which, you know, there was a time in my real estate career when I did that too, and most of it's just the same thing over and over and over. I'm like, there is no differentiator between the one letter. You put it in the letter and you put it in an envelope, but it's still some, you know, pre-print. You know, we buy houses and then there's postcards. That's just all that stuff. Of course for me, I'm not looking to sell my house, but so I just throw it away. Mm-hmm. But I mean, I think that's why direct mail gets a bad rap, cuz it's all washrooms repeat the same product coming to the potential seller. And you found a unique way, unique way to scale that. How did you build, I know you said you used Prop Stream to build the list. What gave you, what gave you the idea? You know, pivoting and going after mobile home parks, especially, I mean, there's, it, it's a big country. How did Alabama and say, you know what, I'm gonna put this one in Alabama, one of my 300 potentials on the list.  [00:11:46] Steven Nguyen: Yeah. You know, for me, I was really focusing on the southeast, you know, kind of like more cash flow markets cuz I own single family homes in California. But I just wanted more cash flow. If you buy up apartments, the more cash you get, the more you force the appreciation. So it's more in your control. Like Oklahoma, if you buy a single family home, that thing only goes up 3% a year. At best. It's a steady Eddie market at best, but if I can, yeah, at best. Right. But, so I call it an unsexy market, but because of that, it's less competition. So I focus on small apartment complexes between five to 50 units and it's usually a mom and pop owner. And like I said, if I can get an apartment, my, my 26 unit, I got for half a million dollars. I negotiate $60,000 of seller repair credit during the hottest real estate market, and they appraise at seven 50,000 a day one. So that's $300,000 right there by me sending out a letter. And on top of that, the owner hasn't raised rents in five years, so I'm renovating all the units, eight to $10,000 per unit. New kitchen, new flooring, new paint, everything brand new, and I can effectively double the rent from. Three 50 to 700 and I've done that already. So my unit, so now my NOI has increased significantly. I think it'll be worth around 1.3 to 1.5 million due cash out re. At that point, you know, you pull all your down payment, all your renovation costs, plus extra money, and then you can buy another apartment complex. Right? So to me, that's why I started targeting that market. But what kind of led me to mobile home parks, honestly, like any real estate investor has shiny object syndrome. Um, you know, honestly, I am actually listing it for sale ironically. But for me, what I really liked about mobile home parks is it's affordable housing. Yeah. Like in my mind I just said, where could I. 50 acres of land, 200 lot mobile home park for $1.1 million. That's $6,000 per lot. It costs 20 to $30,000 just to build one lot in a mobile hom park. So if I, so I bought it, I knew I was buying it, right, and I was the type to, I kinda jump out the airplane first and figure my parachute on the way down. So I kinda did the same with my mobile home park where I started consuming a lot of podcasts. But I just kind of knew that like at some high level numbers, It was around maybe 30 units or 30 units occupied when I got it. If you can get, and I got for a million dollars, if you get to half, so that's a hundred unit lots filled, it's gonna be worth about 6 million. If it's all filled at 200, that's gonna be worth closer to 10 million. Wow. So I just said, I think I just need to get this park to a certain level, so I got to around 40-50. At that point, I think I can sell it for double. So now I'm engaging, you know, larger operators who can actually infill 160 lots and have a team infrastructure to do it. For me, I feel like I brought it as far as I could as just a single operator, and I just realized my limitation that in order to bring in like three to five homes per month and sell it or rent it out, you need boots on the ground. Like you need to be there with a. I think I just don't have the infrastructure, but maybe large syndicators do. Cause they usually have like regional managers and build teams that are built out. So they have the economies of skill and I feel like I don't have that currently. So, you know, for the right price, I'm willing to sell and then hopefully take that and scale my apartment portfolio of Oklahoma City. Cuz I have a really strong property manager, Oklahoma City. That's why I chose Oklahoma City and I know that I can easily scale. 200, 300 units easily and not even be stressed and still work full time. Right. Versus my mobile home park is taking about 80% of my time and energy and money right now, to be honest. So it was just kind of a lesson I learned, but I don't regret it. I mean, I learned quite a bit and in the future when I wanna do mobile home parks again, I know how to do it successfully.  [00:15:32] Sam Wilson: Right. That's really cool, Steven. I love that. And I love, I love the use of direct mail you've given, really the secret sauce. Thanks for breaking that down here. Yeah. On, on the show today. Talk to me. You have 40 pharmacists, you know, that work for you currently. I think at the hospital it's a lot of people to manage and, and like you said earlier, you know, time is your most precious asset and you're kind of, that's, it's not something you. You can't create more of it. Yes. Talk to me about outsourcing and leveraging and how you've effectively done that with your portfolio. [00:16:06] Steven Nguyen: Yeah. So, and as you alluded to, I manage about 40 pharmacists and, you know, pharmacists were very detail oriented and, and borderline oc d. That just comes with the profession. And a lot of people have a hard time delegating, but to me, you know, when you're running such a large hospital operation and running a large real estate portfolio, which translate, you have to be to delegate and leverage other people and have trust in people. If they can do something 70 to 80% as good as you, it's time to delegate it out. Right? And you gotta view your time on a per hour basis, right? Is it worth my time to do a letter, which costs me a dollar 52? You know, per letter, and it takes me eight hours to do it. I'm actually better off working at a pharmacy chef, for example, and I'll make more money and it'll cover that direct mailing campaign. But, you know, for me, um, the first person was finding my who, so they said, why do I choose Oklahoma City? The only reason I say is because I had a strong property manager there. Plain and simple. Nine outta 10 property managers are terrible, unfortunately, and it takes about three to six. to determine if they're good or not. You know, I have a very extensive interview process, and despite that, it's hit or miss. Mm-hmm. , it's almost like the NFL draft in the first round. It's, it's hit or miss. Right. And. So because of that, I, I built a system where I have multiple, I, I have my main property manager. I have two backups in case my first one does not perform, and I just go down my list, right? First one doesn't perform, I engage my second one, second one doesn't perform. I engage my third one. And you just go down. It's the same thing in the workforce, right? Like if you hire someone, they don't perform, what are you gonna do? You're, you're gonna give them warnings and then eventually bringing someone to replace them, right? Slowly, right? So it's the same, it's very translatable from a W2 to pharmacy. Then also, so number one, my property manager, right? So they take care of my renovation for me as well. So they typically serve as my property manager and my general contractor. If they don't do both, they can usually refer you to a general contractor that they use, right? So at that point, you're using your referrals, and then you do interview them to see if they fit your vision. So from there, if they do that, then you know, you try 'em out. But like you said, unfortunately, you don't know until you use them. Like everyone talks a great. When you're trying to give 'em a job or give them money, right? Whether that's property manager or con. So you just use it and then you test them and say, Hey, you know, I know I'm a small fish. I only own 26 units and you're gonna renovate it. But if you help me successfully renovate this and raise the income, I'm gonna buy more. And guess who's gonna manage the next one? Right? It's gonna be you and now I'll own two. After the same thing, raise the rents, cash out, refi. Now I own four. You know, so that's how you get that slow, slow compounding. So you just make it known that you wanna scale alongside with them. And also, you know, just be easy to work with. Like, this is a skill that I learned, you know, a lot of investors and business owners, unfortunately not easy to work with, but I try to be the easiest person to work with so that when they have a another owner that wants to sell, who do you think they bring the deal to? First, it's always, because they love working with me. I, I always say, well, what would you do? Like, how would you renovate this unit? You tell me, I'm, I'm in California, you're in Oklahoma City. You tell me how to renovate my apartment so that I can spend the least, like get the most rent while still looking very nice and very practical. Right. Right. So it's just, and then people feel appreciated when you do that for them. Cause a lot of people will come in and say, Hey, I want, you know, whatever, laminate flooring, granite countertops, but that might work in California, but Oklahoma, they don't, they don't need it. Right. Right. So, I, I. Trust and leverage your skills and experience and, and just know they may mess up. But as long as you learn and pivot for the next time, that's all that matters. So I, I just always kind of had that mindset where, you know, I'm able to leverage and, and same thing like with my direct mailing campaign, you know, I outsource that all. The only thing I have to do is pull up the data from Prop Stream, you know, send it over to the company that does it for me. I already have a copy and paste template that they have, and they've done something in my letters. They know exactly what I'm. So at that point, you know, it's pretty automated and if I wanna take it to the next level, I can hire a virtual assistant and, and they can do it for me too. But, you know, I'm not, not quite there yet, So, uh, but there's just ways to outsource yourself outta the job. Cause at the end of the day, you know, I buy a real estate to have time freedom and options, but if I'm bogged down with this like massive real estate portfolio that I'm managing myself, that that sounds miserable to me. For sure. For sure. So that's why like to outsource. [00:20:24] Sam Wilson: Yeah. I love where you said that.There's a great book on who, not how, which is, you know, that's music to my ears certainly. And I think I also like that the point there when you say, what would you do? Right? It's, I think that's really cool because putting, letting them do the thinking for you, and also probably they're gonna tell you things that you wouldn't have thought through. It's not that you're lazy, but it's, it's, it's just like, Hey, what would you do? How, how, how would you solve this problem? As opposed to you being the one that always have to think it through. Use your mental, your cognitive bandwidth, which is limited across this many properties, running a pharmacy, running the hospital, or the director of a pharmacy to the hospital. You've got a lot of things to think about. Let other people use their expertise and tell you what they do. I think that's really awesome. Last, uh, last question for you. One of the things that you have built in this process, Is a, what did you call it? I think we talked about this before we kicked the show off. Not your direct mail service, but you built a course, I think, around acquiring multifamily properties. [00:21:21] Steven Nguyen: Yeah, yeah. No thanks for that. So I created, it's called Making Multifamily Money. It's basically a course that has 120 modules and it basically just shares my journey and my experience about how I closed on an apartment complex from A through Z. Like I said, I literally did everything by myself from A through Z, right? So I created, I chose my market. I chose my property manager, I chose my direct mailing campaign. I chose my criteria for that. I create a system and a process, uh, to basically acquire off market apartment complexes that typically you negotiate directly with the owner. So I teach everything from A through Z, like how to pick a general contract, how to pick your insurance, how to manage a property manager, how to select your property manager. It's literally a through Z system. Just sharing my experiences and I felt I made a lot of mistakes throughout the past, like two, three years. Like, I'll be honest, I, I've. A hundred thousand dollars mistakes. But I hope to kind of condense that into a quick course for people to kinda learn and, and not make the same mistakes for me. Right. Because like me, I wish I had that opportunity where I could have paid money to basically learn and not make these hundred thousand dollars mistakes. Right. So, you know, that was kind of my intent and. It was funny, it just kind of started as me wanting to create it, uh, to provide to like my, my future kids one day. But whenever that happens I just say, Hey, you know what, let me just try to bring it out there and see if other people wanna learn. Cause like you said, some people just wanna know it's possible to scale large real estate portfolio that's 90 units plus while working full time. You know, most of the people in my position, you know, they're typically syndicators. That's their full time job. And so I just wanna kind share my story and, and kind of create that into educational content. You know, it's come, comes very natural for me. You know, I work at an academic hospital, so we teach a lot of pharmacy students, so it just came very organic to me. And I just kind of want to do that as well. And I kind of take the educational approach when, you know, talking with owners, honestly, like a lot of. You know, we start negotiating about price, it gets very tense. Sure. I'll just say like, Hey, can you educate me? You know, I'm here in California, you're the person that lives in Oklahoma City, like, what's a good price for this apartment complex? I literally ask that question like, what's a good price? And a lot of 'em are pretty surprised. A lot of 'em will just say, Hey, you make me an offer. Or they'll, or sometimes they'll gimme a price and one guy came and said, Hey, I want the task says, For the property. And I know out the gate if the tax and price is under market value. Right. Already Inly. Yeah. Yeah. So , so it's just asking that question. It builds that trust, but also it helps you learn because sometimes if I came at like, Hey, I wanna give you 600,000, but maybe they're okay with half a million, right? By me just asking the question, I saved a hundred thousand dollars. Like right now.Valuable questions, Yeah. That's the value questions. Right? And you know, like for me, I'm not, you know, I know what to do. So it's really the power of questions. That's funny. I can write a book about that [00:24:17] Sam Wilson: There you go, Steven. We'll look for that here in the next year after you get done, uh, you know, selling off your mobile home parks and everything else, the power of questions. Here's your, here's your title. You got your next project right there in front of you. Steven, thank you for taking the time to come on the show today. This was a blast learning about everything that you've done. Uh, I won't rehash it all here, but it's pretty cool. So I'm just glad to have you on the show today. Thanks for being so direct and. With us about your processes and just kind of how you do it. So that's been, that's been really refreshing and, and nice to hear. If our listeners wanna get in touch with you, learn more about your course and or your direct mail service, what is the best way to do that?  [00:24:53] Steven Nguyen: Yeah, so you can reach out to me at Steven Nguyen on YouTube and at making multifamily money on TikTok and Instagram. And once you find my social media, it has a link to my course. Um, it's published on Teachable and it's. Making multifamily money. And from there you can have access to my course, you can have access to my, uh, direct mailing campaign service. So there's three plans. There's bronze, silver, and gold. The bronze is just the course, the silver. I'll do six months of letters for you and the gold is I'll do 12 months letters for you. Cool. If it typically takes about six to 12 months to have that success, right. Of the direct mailing campaign.  [00:25:31] Sam Wilson: Yep. Absolutely. Steven, thank you so much. I certainly appreciate it. Have a great rest of your day. [00:25:37] Steven Nguyen: You too, Sam. Happy to share my journey and thank you for everything.  

Many today may say direct mail marketing is a dead art - no longer useful to any kind of business owner. The ones who say that, however, are usually the ones who don't know how to strategically use direct mail to their advantage in the first place. Using years of hard-earned wisdom and experience, Dan shares the most important elements of direct mail that entrepreneurs need to focus on in order to deliver a compelling, personalized marketing message readers won't be able to ignore. MagneticMarketing.com NoBSLetter.com

Dan Whitacre (realtor in Virginia) shares how he scaled his real estate business to over $30m a year in volume using the "Platform" marketing program.

Stop wasting time and resources building the perfect product prior to launching. Know your customer, listen to them, and build what they need. They will likely enjoy giving feedback and being part of building the product alongside you!Tune into this episode to hear Brad Kugler, cofounder of DirectMail 2.0, talk with host Jim Barnish about his founder's journey moving from VHS sales to building a SaaS company that accompanies direct mail advertising. They discuss jumping ship mid-career, how Brad utilized his (lack of) education in developing new technology, and why continually iterating on your product is essential to stay ahead.3 Key TakeawaysKnow your customer. Let them guide your product development. It doesn't have to be perfect, it has to be what they need.Technology can't be static. You have to build your product and improve on it. If you don't, your competition will one-up you and leave you behind.Become educated in your industry. That doesn't necessarily mean you need a formal degree. Brad spent months educating himself so he could communicate effectively.ResourcesBrad's LinkedInAll In podcastDirect Mail websiteAbout Brad Kugler is CEO and Co-Founder of DirectMail2.0, LLC. A direct mail marketing automation company. 30 years experience in building businesses, teams and gathering and distributing knowledge based on his experiences in many mediums.If you love what you are getting out of our show please SUBSCRIBE.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAll contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

Direct Mail is the most overlooked and easy way to get roofing leads. Anyone can do it. In fact, my direct mail letters and strategy have driven many, many millions in sales. Some companies are so successful using my letters that they build out teams to do it for them in-house. In this video, I teach you my favorite EASY hacks to get even more roofing leads from your direct mail letters. Program questions? Call/text: 303-222-7133 Get a demo: https://theroofstrategist.com/rssf-call-booking What program is best for you? Get my recommendation: https://www.videoask.com/f7knny6h5=============*FREE TRAINING*“Pitch” Like a Pro! 300+ Video Library: https://www.theroofstrategist.com/Roof Claims Crash Course: https://theroofstrategist.com/roof-claims-crash-course*SALES STRATEGIES & TRAINING*100% 'NO BS' 30-Day Money Back GuaranteeBest option to get it ALL for you or your team? Get The Roofing Sales Success Formulahttps://www.theroofstrategist.com/get-roofing-sales-success-formulaMost affordable? Get the Marketing Battle Packhttps://www.theroofstrategist.com/storm-battle-pack*MENTORSHIP AND COACHING*Get mentorship, coaching, and community inside The Pitch Pro Movement. Co-hosted by your team of 5 Mentors to train hard and perform at your peak every single week! https://www.pitchpromovement.com/*QUESTIONS & CONTACT OUR TEAM*Book a demo: https://calendly.com/roofstrategist/rssfEmail: help@roofstrategist.comCall/Text: 303-222-7133*PODCAST*Apple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeAvailable everywhere else :)*FOLLOW ME*https://www.facebook.com/adam.bensman/https://www.facebook.com/RoofStrategist/https://www.instagram.com/roofstrategist/https://www.linkedin.com/in/roofstrategist/

In a world where social and search are dominated by platforms that don't always make our lives easy, our guest has looked for a way to bring those marketing tools into a more analog channel like direct mail. This week, episode 155 of The Digital Agency Growth Podcast is about digitizing direct mail and the power of being mission-driven! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Dave Fink share the importance of storytelling, brand development, quality product and services, and understanding your customers when you are marketing, no matter if it's using Facebook ads or sending direct mail.Dave Fink thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career, he's generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now, as founder and CEO of Postie, he's out to reinvent direct mail marketing for a digital world.In this episode, Dan and Dave Fink discuss the following:The pros of using direct mail over running ads on platforms that underperform.Being an early-stage partner with Dollar Shave Club.The value and meaning of building a mission-based business.Virality and what it meant 10+ years ago, what it means now, and what it can mean for your clients.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH DAVE FINK:LinkedInPostieCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Working Backwards

In this Marketing Over Coffee: Learn about the strategies and process of Direct Mail from the team at The Mailworks Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Brianne Baggeta is President and CEO, Meagan Stuart is Director of Client Relations Origin Story of The Mailworks and our heroes […] The post Talking Direct Mail with Brianne and Meagan appeared first on Marketing Over Coffee Marketing Podcast.