Podcasts about direct mail

Jesse Walters shares how he built lasting wealth through persistence, local bank partnerships, and buy-and-hold investing while keeping family and balance at the center of his journey toward financial freedom.See full article: https://www.unitedstatesrealestateinvestor.com/building-unbelievable-financial-freedom-brick-by-brick-with-jesse-walters/(00:00) - Welcome to The REI Agent Podcast(00:03) - Introduction of Guest Jesse Walters(00:10) - Jesse Shares His Journey into Real Estate(01:17) - From Watching His Wife's Success to Starting His Own Path(02:40) - Their First Rental Property Experience(03:52) - Lessons Learned from the First Deal(04:26) - Discovering a Passion for Investing(05:04) - Getting Creative with Financing(05:33) - Diving Deep into Podcasts and Books(05:42) - Balancing Flips and Rentals(06:04) - The Power of Equity and Refinancing(06:16) - Using Equity to Scale the Portfolio(06:34) - The First Flip and Renovation Story(07:56) - Lessons from a Fourplex Investment(08:23) - Turning Old Properties into Cash Flow Machines(09:09) - Strategies for Renovating and Deciding to Sell or Hold(09:32) - Rental Grade vs. Flip Grade Renovations(12:00) - Financing Strategies and Local Banks(12:23) - Working with Small Local Banks(14:33) - Mattias Shares His Banking and Financing Experiences(17:20) - The Advantages of Local Lenders(17:39) - Building Trust and Track Record with Banks(17:59) - Defining the Buy Box for New Acquisitions(18:13) - Scaling to 10 Properties in a Year(20:06) - From 1800s Properties to New Construction(20:54) - Lessons in Portfolio Evolution(21:48) - The Reality of Fixer-Uppers and Future Growth(22:00) - Doing the Work Yourself vs. Hiring Out(23:00) - The Value of Hiring Professionals(24:25) - Managing Work-Life Integration with Family(26:24) - Finding Deals through Networking and Marketing(26:32) - Direct Mail and Social Media Leads(27:41) - Building a Brand That Attracts Deals(27:54) - Jesse's Advice for New Investors(30:06) - Mattias on Taking Action vs. Overanalyzing(31:22) - Facing Fear and Self-Doubt in Investing(31:57) - Book Recommendation: The Dealmaker by Henry Washington(33:28) - Lessons from Henry Washington(33:45) - Where to Follow Jesse Walters Online(34:09) - Closing Remarks and GratitudeContact Jesse Waltershttps://www.realtor.com/realestateagents/6284cfd74ebc6f15cfb4c462https://www.facebook.com/jesse.vale.walters/https://www.instagram.com/jesse.v.walters/https://camachocoffee.com/If today's story inspired you to take that first bold step toward freedom, remember that small actions build big futures. For more powerful stories like Jesse's, visit https://reiagent.com

In this episode of The Best Dam Podcast, Jill is joined by Tim Knifton of RSVP Las Vegas. Tim breaks down the powerful and surprisingly effective world of targeted direct mail. He explains how his company helps businesses reach the top 30% of homeowners with a luxury postcard pack that gets opened, used, and appreciated.From astonishing success stories of clients achieving multi-million dollar returns to the science behind why even Gen Z loves tangible mail, Tim provides a masterclass in creating a cost-effective, high-impact marketing strategy. He also shares the Chamber's new initiative to create a dedicated Boulder City mailer, offering local businesses a unique opportunity to reach affluent customers in the greater Las Vegas valley.DISCUSSIONTargeted Luxury Mail: Tim explains that RSVP Las Vegas specializes in sending a luxury postcard pack to the wealthiest 30% of homeowners, providing a focused and thoughtful alternative to the "shotgun approach" of mass advertising.The Power of the Coupon: Tim shares a story about a resident in a $4 million home who called to ask about his missing $5 ice cream coupon, proving the effectiveness of this marketing tool across all income levels.Shared Mail is Smart Mail: Learn why a shared postcard pack is about 20 times more cost-effective than mailing a solo postcard.The Boulder City Initiative: The Boulder City Chamber is partnering with RSVP to create a dedicated mailer to promote local businesses and events, like the Best Dam Wine Walk, to target markets in Henderson and Las Vegas. The goal is to sign up 40 local businesses to launch the packet.Guaranteed Visibility: Tim reveals a fun fact: because the RSVP pack is considered "non-machinable" by the postal service, it must be placed on top of the rest of the mail, guaranteeing it's the first thing a homeowner sees.Data-Driven Targeting: RSVP uses public data and a proprietary system to verify home ownership, ensuring that advertisements for services like home improvement reach actual decision-makers and not renters.Why Gen Z Loves Direct Mail: Citing a USPS study, Tim explains that 91% of Gen Z consumers appreciate the tangibility of direct mail. It offers a break from digital overload and requires 20% less brainpower to process than a digital ad.Proven Success Stories: Tim shares incredible client results, a new business that went from having no jobs booked to being booked out for a full month within a week of the mailer hitting homes.The Five-Channel Rule: Tim advises business owners to have at least five different sources for generating leads (e.g., direct mail, social media, radio). .From Newspaper Boy to Entrepreneur: Tim shares how his first job delivering newspapers in his rural California community gave him an early appreciation for the power of distributing information directly into people's hands.LEARN MORETo learn more about RSVP Las Vegas, visit www.rsvplasvegas.com.KEYWORDSTim Knifton, RSVP Las Vegas, Direct Mail, Postcard Marketing, Small Business, Lead Generation, The Best Dam Podcast, Boulder City Chamber of Commerce#TimKnifton #RSVPLasVegas #DirectMail #PostcardMarketing #TheBestDamPodcast #BoulderCityChamberofCommerce

Leah Kelm shares the story of how her husband, an automation engineer, discovered a robot for sale on eBay, leading them to explore its potential applications, particularly in real estate.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Send us a textSome tools evolve. Others endure. Direct mail does both.Cara Augspurger sits down with Joe Leach, CEO of AppealMaker, to unpack how technology is reshaping one of fundraising's most trusted tools - direct mail.They dig deep into how automation, follow-up strategies, and smart timing can turn traditional mail into a high-performing element of your year-end fundraising strategy. Plus, Joe shares how smaller nonprofits can use agility to their advantage, and why the simplest changes often deliver the biggest results.Discover:How automation streamlines direct mail fundraisingWhy follow-up letters can double response ratesHow small teams can move faster…and smarterWhere direct mail fits in your multi-channel strategyResources Mentioned:AppealMaker - Your all-in-one, 24/7 direct mail platform made for nonprofits. Get started today, no credit card needed.2025 State of Direct Mail ReportThis episode is proudly sponsored by AppealMaker - smarter direct mail for stronger donor connections.What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox's nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.Discover how Donorbox can help you help others!The Nonprofit Podcast, along with a wealth of nonprofit leadership tutorials, expert advice, tips, and tactics, is available on the Donorbox YouTube channel. Subscribe today and never miss an episode:

How do you scale a wholesaling business to $65K in monthly marketing while keeping a 4–5X ROI? In this episode, Joe and Devin Hager reveal the systems, strategies, and mindset that helped them build a powerhouse operation.They break down their lead-to-appointment ratios, the four pillars that drive seller motivation, and the pros and cons of PPC versus direct mail. You'll also learn how they approach negotiations, ask the right questions, and focus on buying houses—not just making offers. Be sure to check out the TTP Training Program.---------Show notes:(0:50) Beginning of today's episode(2:08) Lead to appointment ratio(3:19) The four pillars of motivation(6:09) PPC vs Direct Mail(9:35) Monthly budget in terms of marketing(14:10) Negotiating ang communicating(15:30) Listening and asking the right questions(26:10) You don't make offers you buy houses----------Resources:PropertyLeadsiSpeedtoLeadJoe HomebuyerFollow Devin on InstagramTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

In this episode of the Fit Fundraising Podcast, Roy Jones sits down with Cheryl Hackett, Director of Development at the Wyoming Rescue Mission, to explore how giving habits are evolving across generations. From Boomers who still love their direct mail to Millennials and Gen Z donors who live online, Cheryl shares how her team bridges the gap through multichannel fundraising, storytelling, and faith-driven connection. It's a practical, hope-filled conversation about building trust, embracing innovation, and inspiring generosity that lasts.

What would change if you stopped chasing one off flips and rebuilt a real business that runs without you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tiffany High. Tiffany lays out how she left a demanding corporate path to be present for family, stumbled into flipping, then scaled from 40 flips in year one to a virtual operation closing 20 plus deals a month. The turning point was tearing everything down in 90 days and rebuilding with systems, training, and leadership so the company could run without constant firefighting. She explains why newbies should start with wholesaling, how to use licensed inspections plus a GC to scope work, and why leverage and team building beat solo grind. The theme is simple. Real estate is copy and paste when you install infrastructure and remove limiting beliefs. If you are ready to replace hustle with a system, check out the four week Real Estate Business Accelerator and grab a seat at the Columbus workshop. Start implementing one channel, one closer, one scorecard today.   Highlights: 00:00 - 09:59 Origin story and first flips ·        Leaving corporate to support family ·        Discovering flipping and investing in education ·        First 40 flips as a one person show ·        Early mistakes without CRM or lists ·        Why wholesaling should have come first 10:00 - 19:59 From grind to systems ·        Hiring a GC before subs ·        Virtual acquisitions and scope of work flow ·        Inspector plus GC on site together ·        Cosmetic rehabs over gut jobs ·        Median price focus for multiple exits 20:00 - 29:59 Rebuilding the business ·        Year two crash and 90 days reset ·        Installing onboarding training tracking ·        Each closer worth eight deals a month ·        Leadership and removing limiting beliefs ·        Option freedom through leverage 30:00 - 39:59 Marketing and deal flow ·        Diversified channels inbound and outbound ·        Partnering with a realtor team for listings ·        San Diego success case million-dollar month ·        Define success then reverse engineer 40:00 - 49:59 Money and risk management ·        Private lenders and double-digit returns ·        Deals versus business capital ·        Why real estate beats stocks for control ·        Lender package inspections comps photos ·        Only funding deals you would take over 50:00 - 01:00:53 Wholesaling first and next steps ·        What wholesaling is and why to begin there ·        Contract timelines 30 day close 21-day inspection ·        Dispo in under three weeks with buyers list ·        Workshops plus four-week accelerator outline ·        Tactical podcast for ongoing execution   Quotes: “Flipping a house is not a unique thing. It is a copy and paste system.” – Tiffany High “We rebuilt every aspect in less than 90 days and did 300 deals after that.” – Tiffany High “We lock everything up virtually over the phone through an acquisitions process.” – Tiffany High “Success is you define it. Our job is to get you to where you want to go.” – Tiffany High   To contact Tiffany High, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, LinkedIn, and Podcast.   Connect with Tiffany High! Website: https://resultsdrivenrei.com/ Instagram: https://www.instagram.com/tiffanyhighofficial/ Facebook: https://www.facebook.com/officialtiffanyhigh  YouTube: http://www.youtube.com/@resultsdriven-rei Podcast: https://www.theresultsdrivenpodcast.com/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #TiffanyHigh #RealEstateInvesting #WholesalingHouses #HouseFlipping #VirtualFlipping #Acquisitions #Dispositions #PrivateLending #RealEstateSystems #KPI #CRM #DealFlow #MarketingChannels #GC #HomeInspection #MindsetShift #Leadership #OptionFreedom #ResultsDriven #ColumbusRealEstate #SanDiegoRealEstate

Nick Constantino and Brian Jungles dive into the surprising resurgence of direct mail marketing. From data-driven targeting to fraud-free impressions, they unpack why this “unsexy” channel is outperforming digital in today's AI-saturated landscape. Learn how tactile media is reclaiming its place in full-funnel strategies and why marketers should rethink their approach to brand and lead generation.✅ Key Takeaways:• Direct mail offers 100% deliverability and high-value targeting using PII and layered data.• Digital ad fraud is rampant—up to 50% of traffic can be fake or wasted.• Direct mail impressions are tactile, memorable, and often live in homes for weeks.• Integrated campaigns (mail + digital + CTV + retargeting) outperform siloed efforts.• Unique offers and strong creative are essential—don't reuse billboard/web ads.• Measurement tools like QR codes, call tracking, and A/B testing are now standard.• Success requires repetition—one-off mailers don't work.

In this conversation, Andy Detwiler discusses the complexities of direct mail marketing, emphasizing the importance of compliance and strategy. He shares insights on how to effectively utilize technology in real estate marketing, including customization features that can enhance engagement. The discussion highlights the need for innovation in the industry and the value of personal connections in business development.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

 Reviving Cold Leads: How AI and Human Touch Can Transform Your BusinessWelcome to the "Fortune is in the Follow-Up" webinar! I'm Justin Benton, and I'm thrilled to share insights from over 30 years of experience in leveraging AI to enhance business follow-ups. Today, we dive into how AI can be a game-changer for business owners, coaches, and consultants sitting on untapped potential.Key Points Discussed:Introduction to AI in Business:AI is revolutionizing how we handle business follow-ups.The focus is on using AI to achieve exponential growth and efficiency.The Importance of Follow-Up:94% of sales come from follow-up, yet most people don't follow up more than twice.Effective follow-up can turn cold leads into high-ticket clients without burnout.Convert High Ticket System:An AI-powered hybrid sales team that combines AI's efficiency with the human touch.This system can revive dead leads and nurture new ones, leading to significant sales without additional ad spend or hiring.Automation and AI Tools:Use of wearable AI devices to capture data and improve customer interactions.Automation tools for email, text, and voice follow-ups that sound human and are highly effective.Success Stories:Eileen Wilder's success in closing multiple six-figure deals in 90 days using this system.The system's ability to handle large volumes of leads and convert them efficiently.Call to Action:For those with high-ticket offers, visit Convert High Ticket to apply for our done-for-you build-out.If you don't have a high-ticket offer yet, check out Convert High Ticket Supernova to learn how to create one. If you have any questions or need further assistance, feel free to reach out at sales@converthighticket.com. Let's make the most of these opportunities together! Apply to have us convert your current leads into 10K+ deals here:  www.converthighticket.comASK THIS EPISODE ANYTHING 00:00:03 - 00:00:14: Introduction and Welcome00:00:15 - 00:00:25: Justin Benton's Experience00:00:25 - 00:00:35: The Role of AI in Business00:00:35 - 00:00:47: Leveraging AI for Business Growth00:00:47 - 00:00:58: Exponential Multiplier with AI00:00:58 - 00:01:09: The Importance of Follow-Up00:01:09 - 00:01:19: Target Audience00:01:19 - 00:01:29: Introduction to Convert High Ticket00:01:29 - 00:01:40: Industry Experience and Success Stories00:01:40 - 00:01:50: Proven Track Record00:01:51 - 00:02:03: Innovative System Development00:02:03 - 00:02:13: AI-Powered Hybrid Sales Team00:02:13 - 00:02:27: Transformative Results00:02:27 - 00:02:38: Old vs. New Sales Methods00:02:38 - 00:02:48: Challenges with Traditional Methods00:02:48 - 00:02:59: Combining AI and Human Efforts00:02:59 - 00:03:09: Audience Engagement with AI00:03:09 - 00:03:20: AI Usage in Daily Life00:03:20 - 00:03:30: Wearable AI Devices00:03:30 - 00:03:40: Data as the New Gold00:03:40 - 00:03:50: Capturing and Utilizing Data00:03:51 - 00:04:01: Wearable AI for Data Collection00:04:01 - 00:04:12: Internal and External Data Utilization00:04:12 - 00:04:22: Unlocking Hidden Value Segments00:04:22 - 00:04:32: Analyzing Your List00:04:32 - 00:04:42: Types of Leads and Contacts00:04:43 - 00:04:53: Automation and Abandoned Cart Recovery00:04:53 - 00:05:03: AI Secrets for Automation00:05:03 - 00:05:13: Technological Advancements in Sales00:05:13 - 00:05:24: Focusing on Current Buyers00:05:24 - 00:05:34: Direct Mail and Customer Engagement00:05:34 - 00:05:46: Importance of Consistency in Follow-Up00:05:46 - 00:05:56: Statistics on Follow-Up Sales00:05:57 - 00:06:07: Average Follow-Up Attempts00:06:07 - 00:06:17: Effective Follow-Up Touchpoints00:06:18 - 00:06:28: Automation and AI in Follow-Up00:06:29 - 00:06:39: Voice AI for Follow-Up00:06:39 - 00:06:50: Machine Learning and Data Feeding00:06:50 - 00:07:00: Automation at Work00:07:00 - 00:07:11: Pre-Frame Equals Pre-Sold00:07:12 - 00:07:22: Nurturing Leads00:07:22 - 00:07:32: Identifying Interested Leads00:07:32 - 00:07:43: IP Technology for Lead Capture00:07:43 - 00:07:53: Voice AI for Abandoned Carts00:07:53 - 00:08:03: Immediate AI Follow-Up00:08:03 - 00:08:14: Human Assistance in Transactions00:08:14 - 00:08:24: Implementing New Ideas00:08:24 - 00:08:35: Winning Formula: Authority, Curiosity, Booked Call00:08:35 - 00:08:45: Establishing Authority00:08:45 - 00:08:56: Using Curiosity in Messaging00:08:56 - 00:09:07: Importance of Booked Calls00:09:07 - 00:09:17: Phone vs. Zoom for Sales Calls00:09:18 - 00:09:28: AI-Powered Messaging00:09:28 - 00:09:39: Building an AI Model00:09:39 - 00:09:49: Handling Lead Explosions with AI00:09:49 - 00:10:01: Automated Responses and Nurturing00:10:01 - 00:10:11: Scaling with AI00:10:11 - 00:10:21: Qualifying and Nurturing Leads00:10:22 - 00:10:32: Ready-to-Buy Leads00:10:33 - 00:10:43: Booking Calls for Conversions00:10:44 - 00:10:54: Closing High Ticket Sales00:10:54 - 00:11:06: AI Handling Outbound Communications00:11:06 - 00:11:17: Sales Team Integration00:11:17 - 00:11:27: Reviving Cold Leads00:11:27 - 00:11:38: Success Stories: Eileen Wilder00:11:38 - 00:11:48: High Ticket Offer Creation00:11:48 - 00:11:58: Convert High Ticket System Overview00:11:58 - 00:12:09: Combining AI and Human Efforts00:12:10 - 00:12:20: Current Legal Limitations of AI00:12:20 - 00:12:30: Future of AI in Sales00:12:30 - 00:12:41: AI Handling Outbound Calls and Follow-Up00:12:41 - 00:12:51: Sales Team Taking Pre-Qualified Calls00:12:51 - 00:13:02: Reviving and Warming Up Leads00:13:02 - 00:13:12: Client Success Stories00:13:12 - 00:13:22: Eileen Wilder's Testimonial00:13:22 - 00:13:33: High Ticket Offer Training00:13:33 - 00:13:44: Convert High Ticket System Recap00:13:44 - 00:13:54: AI-Powered Lead Revival00:13:54 - 00:14:05: Customized Follow-Up Sequences00:14:05 - 00:14:15: CRM Integration and Calendar Booking00:14:16 - 00:14:26: Combining Sales Closers and AI00:14:27 - 00:14:38: Done-For-You Setup and Launch00:14:38 - 00:14:48: Client Application Process00:14:48 - 00:14:58: Client Capacity and Quality Assurance00:14:58 - 00:15:08: Interview Process for Clients00:15:08 - 00:15:19: Redirecting Non-Fit Clients00:15:19 - 00:15:29: Application and Contact Information00:15:29 - 00:15:39: Final Thoughts and Encouragement00:15:39 - 00:15:50: Contact Information and Closing Remarks00:15:50 - 00:16:00: Thank You and Next Steps Thank you for tuning in to the Miracle Plant Podcast. Remember, our mission is to heal the world with the power of this miracle plant. Join us next time for more inspiring stories and insights into the world of cannabis. Produced by PodConx 101cbd - https://101cbd.org/Email Justin Benton - jbenton@101cbd.orgGet a free consultation - askjanet.orgKaneh Bosm Connection - https://youtube.com/@kanehbosmconnection Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready for the easy button on postcards? Check out ⁠www.GEOsential.com⁠Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: ⁠www.MailerMomBootcamp.com⁠I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold Postcards

Steven shares his journey from New Zealand to Grayslake, meeting his wife at a local summer camp, and building a successful direct mail marketing business specializing in magnet mailers. He discusses his passion for engineering, YouTube travel and DIY videos, and the importance of community connections.

From sustainers to segmentation, today's fundraisers face a world of change. How do we connect with Boomers who still carry the wealth, while preparing for Millennials and Gen Z who are shaping the future of philanthropy? In this episode, Roy Jones sits down with Kyle Gorman, Executive Director of Advancement at the Evansville Rescue Mission, to talk about: Why the first gift is the most critical moment for lifetime giving How younger donors respond to frequency and messaging The challenge of leading and listening on multi-generational teams What the coming wealth transfer means for nonprofits Kyle shares candid insights from leading campaigns, managing a cross-generational team, and meeting with donors across every age bracket.

What would change in your business if you treated time as your most valuable commodity and priced every hour accordingly? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury agent and team leader Gail DeMarco. Gail drops the polite filter and lays out how she built a near billion in lifetime sales by staying lean, obsessing over data, and designing a brand that shows up everywhere. From four open houses every weekend to hyper-focused farming and YouTube consistency, she explains exactly how she creates momentum in new markets and turns listings into market share. The conversation digs into hiring for coachability, running a tight listing operation, delegating fast, and engineering deals with assumable loans and lender-powered rate buydowns. It is an unvarnished masterclass on standards, time discipline, and creative structure in a tough market, capped with faith-driven leadership and straight talk on saying no to bad fits. If this episode pushed you to tighten your standards and reclaim your calendar, share it with one agent who needs a wake-up call and DM us the one change you will make this week.   Highlights: 0:00-5:59 Numbers that make you sit up Why she is in the business of real estate not just a realtor Team goal: everyone should out-earn the leader 2023 production 389M team, 80M personal Lean teams beat big teams, people get lost Expect scar tissue and weekly tears on the climb 10:00-13:00 Branding that actually moves property Name recognition as the north star, top of mind wins listings Premium signage and consistent open house experience Compliance first, even with team branding Treat 450k and multi-million the same, remove ego Hospitality touches: Fiji water, booklets, consistency 15:51-19:59 Mailers metrics and momentum Four-page data-driven mailers co-op with lender Pull the plug when the farm does not pencil, like a stock Proof of everywhere affects community recognition Give to the community and spend to make money YouTube surge from 400 to 67k with consistency 20:20-22:20 Hyper-focus and the price of time Farm a few micro-markets deeply Co-list luxury so you can be everywhere the listing needs Signs concentrate perception: you sell everything here Time is the most valuable commodity, price your hours If it is not on calendar, it is a no, including Pilates conflicts 52:20-1:00:37 Delegate to elevate and operational excellence If it is not income producing, do not do it Pay a premium TC to keep you out of real estate jail Contact sport: get off the modules and host more opens Role play Breakfast Club for objections When to spend three hundred monthly or get a part-time job 1:01:48-1:07:14 Creative deals, lenders, and the close Advertise payment, not price: buydowns beat reductions Assumable loans open doors with patience on closing Competing with builders: incentives and differentiation Say no to listings that cannot appraise or perform Closeout lender love and episode wrap   Quotes: “I am not a realtor I am in the business of real estate.” – Gail DeMarco “I want everyone on my team to make more money than me that is my goal.” – Gail DeMarco “Your most valuable commodity is your time.” – Gail DeMarco “You have to delegate to elevate.” – Gail DeMarco   To contact Gail DeMarco, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, Youtube, and LinkedIn.   Connect with Gail DeMarco! Website: https://www.movetostjohnsfl.com/ Instagram: https://www.instagram.com/relentlessrealtor/ Facebook: https://www.facebook.com/gail.d.demarco/ YouTube: https://www.youtube.com/@LivinginStJohnsStJohnsCountyFL LinkedIn: https://www.linkedin.com/in/gaildemarco/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #GailDeMarco #LuxuryRealEstate #ListingAgent #RealEstateBranding #OpenHouses #YouTubeForAgents #RealEstateCoach #TimeManagement #DelegateToElevate #AssumableLoans #RateBuydown #LenderPartner #FarmingStrategy #MailersThatWork #PonteVedra #Rivertown #Over55Communities #eXpRealty #RealEstateMindset

In today's episode, we're getting into how and why direct mail can be an impactful part of your retention strategy. We discuss why the first 7–14 days post-purchase are critical, how we're approaching cross-sells and multi-channel retention, what's working from postcards to premium catalogs, and where direct mail fits into our overall growth strategies.We're also joined by Michael Epstein, co-founder of PostPilot, who talks about how the platform makes direct mail fast and easy for brands to actually use. We discuss why coupon codes and QR scans don't tell the full story, how holdout testing gives you a real read on incrementality, and what attribution looks like at the household level. Michael also shares how brands are using predictive targeting and peer benchmarking inside the platform, and why premium catalogs can create a brand moment that digital ads just can't match.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00 Introduction06:02 Multi-Channel Retention Strategies17:53 Customer Experience and Retention Management24:00 Direct Mail Campaigns and Effectiveness30:04 Postpilot and Direct Mail Solutions43:39 Revolutionizing Direct Mail Marketing01:03:29 Optimizing Direct Mail Tactics01:19:36 Acquisition Strategies Through Direct MailPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsPostPilot.https://www.postpilot.com/Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

In this episode, we sit down with Justin to explore how direct mail reshaped his business and became the foundation for Ballpoint Marketing. Justin shares how the idea started as a campaign for his brother and evolved into a thriving company built on handwritten-style mail pieces that continue to stand out in today's competitive market.We dive into the transition from being a practitioner to running a service business, the importance of data-driven lists, and why niche targeting leads to stronger results. Justin breaks down how unique mail pieces avoid common objections, why consistency in follow-up is key, and how sequencing can dramatically improve response rates. From understanding response rates across markets to founding Call Porter, a live answering service that saves investors from missed opportunities, Justin highlights the systems and strategies that drive real growth. He closes by introducing Lead Engine, a comprehensive platform combining data, direct mail, CRM, and coaching to give investors an edge in acquisition and follow-up.Justin's story is packed with practical strategies, lessons on consistency, and insights into building scalable operations in real estate marketing and beyond.===Key Topics:-Direct mail effectiveness and the origins of Ballpoint Marketing-Transition from practitioner to building a service business-Creating unique mail pieces and overcoming objections-Messaging strategies, sequencing, and consistent follow-up-Scaling Ballpoint's operations and expanding into new industries===

Every screen feels crowded these days—feeds stacked with ads, inboxes bursting with unread promotions, and attention spans stretched thin. In that kind of environment, even good marketing slips past unnoticed, lost in the constant scroll. Physical mail, on the other hand, shows up differently; it can't be swiped away in a second or buried under notifications. There's something about holding a piece of communication in your hands that makes it harder to ignore. In a digital-first world, that small bit of tangibility can feel surprisingly refreshing. https://youtu.be/JiN1BhP_trc Carlos Alonso deSantos, owner of Catdi Printing, has grown a family print shop into a national business across the U.S. and Canada. His start came from helping promote his parents' art gallery, which revealed a gap in affordable print services. Today, he talks about the evolution of direct mail and why design and targeting matter more than ever. He also highlights how AI is reshaping print marketing, blending traditional reach with modern precision. Stay tuned! Quotes: “People like to get tangible marketing materials—whether that be a flyer or a direct mail piece.” “AI is a definite game changer. Just in the past year or two, what it's been capable of doing is just amazing.” “It is a touches repetition game. It's definitely like—the more times people see your piece, even if the first time they may throw it away.” Resources: Boost your business with Catdi Printing's all-in-one printing and direct mail solutions. Connect with Carlos Alonso deSantos on LinkedIn

In this conversation, Dylan Silver interviews Aaron Chand, the founder of Moonify AI, about the innovative integration of AI in direct mail marketing, particularly for real estate. They discuss the power of personalization, the efficiency of AI in crafting unique letters, and the potential for scaling marketing efforts. Aaron shares insights on targeting specific demographics, the importance of human oversight in AI-generated content, and the future of marketing in the real estate sector. The discussion highlights how AI can enhance engagement and improve response rates in direct mail campaigns.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

From Baby Boomers writing checks to Gen Z giving online, every generation engages with philanthropy differently. In this episode, Roy Jones sits down with Kyle Gorman, Executive Director of Advancement at the Evansville Rescue Mission, to unpack the trends shaping donor behavior across the ages. Kyle shares lessons from leading a $9 million capital campaign, insights on balancing direct mail with digital, and why branding matters more than ever for nonprofits. Whether you're trying to reach loyal boomer donors, middle-aged givers blending mail and online, or younger supporters building lifelong habits, this conversation will help you navigate the shifts and grow stronger relationships with every generation.

In this episode of Healthcare Americana, host Christopher Habig sits down with Trace Voshell, Chief Revenue Officer at GoGoMeds. They discuss how direct mail-order pharmacy is transforming the patient experience by making medications more affordable, accessible, and reliable. Trace explains how DPC practices can integrate pharmacy services without the burden of managing in-house dispensing, giving physicians more freedom to focus on care while still offering patients lower-cost prescriptions. Together, they highlight how this model improves outcomes, reduces costs, and creates new opportunities for independent practices to thrive. Tune in to learn why mail-order pharmacy is becoming a powerful partner for both doctors and patients in the future of healthcare.More on Freedom Healthworks & FreedomDoc HealthSubscribe at https://healthcareamericana.com/More on Trace Voshell & GoGoMedsFollow Healthcare Americana: Instagram & LinkedIN

The Best Direct Mail Strategies to Boost Your Real Estate Listings!Watch the full video replay at: https://youtu.be/87FEG2QBBXAIn this episode, we dive into the top strategies for leveraging direct mail to increase your real estate listings. Special guest Ryan Hartman shares his insights and walks us through four effective methods, including a unique AI-driven newsletter postcard, golden letter campaigns, and highly targeted direct mail combined with texting follow-ups. We also discuss the importance of following up on engagers, ways to stand out with personalized video messages, and how to effectively use platforms like Thanks.io for a seamless process. This episode is packed with practical tips and examples that can help you stay top of mind and generate more conversations and opportunities in the real estate market.Timestamps:00:00 Introduction and Special Guest Announcement00:51 Real Estate Marketing Tips and Success Stories03:49 Community Engagement and Resources05:03 Introducing Ryan Hartman and Direct Mail Strategies06:22 Ryan's Presentation: Effective Direct Mail Tactics07:49 AI-Driven Newsletters for Real Estate18:21 Golden Note Card Strategy for Cold Leads26:11 Commitment to Sending Volume26:37 Types of Mail to Send26:50 Creating Curiosity with Note Cards27:16 Ink Color Change27:35 Gift Card Bribe Functionality27:59 Mail and Text Follow-Up28:27 Postcard Strategy29:55 Engaging with Scanners30:36 Building a Warm List31:13 Automation and Smart Campaigns31:41 Direct Mail Legalities32:27 Creative Direct Mail Ideas33:45 Just Listed/Just Sold Cards35:28 Using QR Codes Effectively38:54 Overcoming Overwhelm39:56 Video Integration in Direct Mail40:47 Working with Investors46:37 EDDM Process50:20 Tinder for Motivated Sellers51:17 Final Thoughts and Next Steps

Direct Mail & AI: Old-School Impact with New-School ToolsDirect mail is making a comeback — and when paired with AI, it becomes an even stronger marketing tool. In a digital-first world, a tangible piece of mail can stand out, build trust, and validate your brand. Add AI into the mix, and you can streamline the process, refine yourmessage, and connect with prospects in smarter, more personal ways. In this episode, Donna Peterson shares how direct mail can deliver old-school impact while leveraging new-school tools like ChatGPT. She walks through her recent Fabtech promotion as a case study, highlighting how validating postal data, segmenting audiences, andintegrating direct mail with digital campaigns creates measurable results. You'll also discover how AI can support every step of the process — from reviewing lists for accuracy to cultivating messages that resonate with different audiences. The result? Stronger relationships, deeper trust, and marketing that truly cuts through the noise.Key Takeaways You Can Implement Right Away:Validate your list before you send — accurate data builds credibility.Segment your audience so each message speaks directly to their role and challenges.Use AI to refine your copy — test different tones (professional vs. conversational) and let ChatGPT help polish your message.Integrate channels — don't stop at postal; link your direct mail with email, social, or tradeshow outreach.Start small, then scale — test with 50 targeted pieces, measure responses, and expand from there.Episode Chapters00:00 Introduction: The Power of Direct Mail00:38 Meet Donna Peterson: Your Guide to Direct Mail01:11 The Resurgence of Direct Mail02:18 Building Trust Through Direct Mail04:02 Case Study: Promoting Fabtech with Direct Mail05:58 Steps to a Successful Direct Mail Campaign09:28 Segmenting Your Audience for Maximum Impact10:41 Crafting Personalized Messages with AI14:15 Integrating Direct Mail with Digital Marketing17:40 Conclusion: Old-School Impact with New-School ToolsIf this episode sparks ideas for your business, we'd love to hear from you.Sign up to receive podcast announcements, leave a comment, and rank the show — your feedback helps us continue delivering the conversations and strategies that matter most to you.

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Jamie McLennan, Will Crabtree, and Deborah Corn discuss data-driven direct mail with Dave Krawczuk, Vice President of Print and Mail Strategy at Lob. Dave shares insights from Lob's State of Direct Mail reports, best practices for sourcing and managing data, USPS tools for tracking campaigns, and strategies to improve delivery, optimize printer partnerships, and keep mail effective in a results-driven market. Mentioned in This Episode: Dave Krawczuk: https://www.linkedin.com/in/davekrawczuk/ Lob: https://www.lob.com/ Lob State of Direct Mail and Consumer Insights: https://www.lob.com/state-of-direct-mail USPS Informed Delivery: https://www.usps.com/manage/informed-delivery.htm USPS Informed Visibility: https://www.uspsdelivers.com/track-your-direct-mail-with-informed-visibility/ Jamie McLennan: https://www.linkedin.com/in/jamieprints DMR Graphics: www.dmr-graphics.com/ Innvoke: https://innvoke.com/  Will Crabtree: https://www.linkedin.com/in/willtheprinter/ Tampa Media: https://tampa.media/ Sticker Gorilla: https://store.stickergorilla.com/ Printing In A Box: https://printinginabox.com/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV

Tune into our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure and Aged Expired niches!In today's episode of the All The Leads Mastermind podcast the conversation focused on sharpening marketing strategies through direct mail campaigns and building a stronger digital presence. The panel emphasized the importance of consistency in mailing, discussing how cadence, message clarity, and professional presentation directly impact response rates. Members shared success stories around pairing letters with follow-up calls, as well as tips for segmenting lists to prioritize the most motivated sellers. The discussion then turned to websites as a credibility and conversion tool. Bruce explained how even a simple, well-structured site can build trust with probate leads by showing professionalism, authority, and resources tailored to families in transition. The group explored best practices for content such as including probate FAQs, testimonials, and clear calls to action along with the value of integrating websites with mailing campaigns so prospects have multiple touchpoints to validate your expertise. Tim and Jim highlighted how the most successful agents combine print and digital, using direct mail to open the door and online presence to establish credibility once homeowners start researching. The episode wrapped with practical advice on tracking responses, refining messaging over time, and making sure that both websites and mailings work together to build trust, stay top-of-mind, and increase long-term conversion rates. Key Takeaways Consistency in direct mail is key. Mailing cadence and clear messaging dramatically influence response rates. Pair mailings with calls to create a natural follow-up process and build stronger connections. Websites establish credibility by providing families with probate-specific resources, FAQs, and testimonials. Mail + website = multi-touch trust: Prospects often research you online after receiving a letter, so both channels must align. Professional presentation matters: Polished websites and high-quality mailings convey authority and reliability. Track and refine: Monitoring response rates and adjusting both messaging and design can boost results over time. Integration creates long-term wins: Using direct mail to initiate contact and websites to nurture trust produces higher conversions than relying on a single channel. To learn more, visit To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market. #ProbateRealEstate  #RealEstateMarketing #DirectMailMarketing #RealEstateLeads  Previous episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist Support the show

Send us a textWhat the heck is Geographic Farming and how can it make you a lot of money?Janine Sasso, a successful real estate agent and author, joins me to discuss this very effective sales strategy for every real estate agent. Janine emphasizes the importance of being a hyper local agent, focusing on geographic farming, and building relationships through direct mail and events. She also discusses the challenges agents face today, including distractions from technology and the need for genuine human connections. Janine provides insights on how to effectively target neighborhoods, budget for marketing, and integrate traditional methods with modern technology to achieve success in real estate sales.Don't forget to like us and share us!Gary* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.

Ready for the easy button on postcards? Check out ⁠www.GEOsential.com⁠Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: ⁠www.MailerMomBootcamp.com⁠I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold Postcards

https://constraintcalculator.scoreapp.com/Episode Summary:In this episode of How to Scale an Agency, we sit down with Corey, founder of Mansion and New Standard Co., who brings a rare dual perspective as both a brand owner and an agency operator. From launching an 8-figure jewelry brand to quickly scaling a retention-focused agency serving nine-figure DTC clients, Corey shares a raw, tactical, and philosophical look at what it really takes to build and scale an agency in today's market.We unpack his journey from mechanical engineer to retention strategist, why he only works with wealthy founders, how his team closes $15K–$25K retainers, and how he's thinking about the intersection of AI, strategy, and scale in 2025 and beyond.This is a masterclass in founder psychology, pricing strategy, data-driven retention, and the future of agency operations. If you're building a high-margin, high-impact agency—or want to—this one's for you.⏱️ Episode Chapters:0:00 – Intro & Local ConnectionCorey and the host connect over Newport, Dylan, and shared California roots.1:16 – Corey's Background: From Aerospace to EntrepreneurshipHow Corey went from an engineering degree to founding an 8-figure jewelry brand and agency.2:50 – Learning Business Through Trial by FireEarly lessons on margins, cash flow, and brand building before launching an agency.4:00 – The Shift to Retention-Focused Agency LifeWhy Corey believes service businesses win and how retention became their niche.6:10 – Pricing Strategy: From $300 to $15K RetainersHow they positioned themselves to work with top-tier brands and charge premium retainers.7:56 – The Power of Saying No: Only Serving Wealthy ClientsFiltering prospects based on mindset and revenue. When and why they turn clients away.9:00 – Michelin-Star Thinking Applied to AgenciesHow Corey blends automation, strategy, and senior talent to deliver at a high level.10:30 – Psychology of Retention & Customer BehaviorLifecycle marketing, cohort analysis, and segment-specific flows that drive results.12:55 – Direct Mail & Multichannel Win-Back CampaignsUsing offline methods for high-impact retention and reactivation.15:00 – Subscription Brands: Reducing Month 3 Churn Starts on Day 1Why priming behavior in the popup and welcome flow makes or breaks CLTV.17:00 – Vetting Clients During the Sales ProcessLessons from firing clients and getting fired—why expectations need to be set from day one.20:00 – Growing Pains at 7 Figures: Structure, Managers & HandoffsScaling challenges when servicing 9-figure clients without ops in place.22:30 – Founder Burnout & Monotony of SuccessThe emotional cost of growth and finding excitement during the “long middle” of scaling.25:30 – Amazon's Stress Testing Framework Applied to AgenciesHow to prep your business to survive (and thrive) while the founder is away.27:50 – What Happens When the Founder Steps Out?Breaking down tasks by function and delegating high-leverage founder roles.30:00 – Tracking Relationship ROI & Letting Go as a FounderWhen to keep relationship roles and when to delegate them—with measurement.34:00 – Time Blocking, Weekly GPS System & ConstraintsHow limited time made the host more productive using a 1-year/1-month/1-week/1-day system.36:40 – Quiet Business ≠ Safe Business: Why Founders Get NervousBuilding visibility when things feel “too quiet”—and what to track.39:00 – What's Next? Thinking 6–24 Months AheadStrategic thinking beyond...

Ready for the easy button on postcards? Check out ⁠www.GEOsential.com⁠Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: ⁠www.MailerMomBootcamp.com⁠I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold Postcards

What happens when a seasoned corporate professional takes the leap into entrepreneurship, fueled by the inspirations of Gary Vaynerchuk and the timeless wisdom of Mr. Rogers? Join us for an insightful conversation with Eric Ritter, founder of Digital Neighbor, as he shares his journey from the structured confines of a corporate career to the dynamic realm of running his own agency. Eric opens up about the initial hurdles he encountered, highlighting how strategic experimentation and resourceful decision-making became his compass in navigating the entrepreneurial landscape. Gain a fresh perspective on the mindset shift needed to flourish as an entrepreneur, and learn how Eric managed to weave his passion for SEO and wine into a unique offering the SEO sommelier experience. In a fascinating exploration of marketing's evolving landscape, we tackle the impact of AI on both marketing channels and the creative industries. From the enduring touch of direct mail to the artistry of handmade versus AI-generated animations, discover how businesses can adapt to these technological shifts. Eric's innovative SEO sommelier concept brings a refreshing twist, aiming to demystify the world of digital marketing much like a sommelier does with the complexities of wine. Uncover how "sip and searches" make SEO accessible and engaging, and rethink the focus from vanity metrics to tangible ROI in the age of AI-driven search behaviors. Join us for a conversation rich with insights and creative approaches to digital marketing. Timestamps 00:00:00 - Introduction and Welcome to Business Legacy Podcast 00:00:37 - Eric Ritter's Transition from Corporate to Entrepreneurship 00:02:10 - The Influence of Gary Vaynerchuk and Mr. Rogers 00:03:45 - Initial Challenges of Starting Digital Neighbor 00:05:20 - Strategic Experimentation and Resource Management 00:06:55 - Mindset Shift Required for Entrepreneurial Success 00:09:24 - Exploration of Evolving Marketing Channels and AI 00:11:00 - Cost-Effectiveness and Impact of Direct Mail 00:12:30 - The Role of AI in Changing Search Behaviors 00:14:00 - Introduction to the Concept of the SEO Sommelier 00:15:45 - Combining SEO and Wine for Engaging Marketing 00:17:10 - Networking and Building Community Through Sip and Searches 00:18:50 - Strategic Adjustments and the Importance of ROI 00:20:30 - The Art and Science of Marketing Mastery 00:22:00 - Balancing Traditional and Digital Marketing Strategies 00:23:45 - Final Thoughts and Reflections on Entrepreneurship 00:25:15 - Closing Remarks and Where to Find More Information About Eric Ritter and Digital Neighbor Episode Resources: Connect with Eric here for more information:  https://digitalneighbor.com/about/eric-ritter Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

In this episode, I sit down with Jimmy Mackin for a tactical deep dive into what's truly working for real estate agents right now. We unpack the “triple threat” approach—combining direct mail, email, and social media—to help you generate leads and position yourself for growth in an ever-changing market. Jimmy, co-founder of ListingLeads.com and a recognized thought leader in the Boston area, shares timely strategies for thriving even as many agents are feeling discouraged or stuck. He talks through real-world referral tactics, the power of focusing on neglected contacts in your CRM, and unveils high-converting scripts you can use immediately to spark conversations and win new business. From ramping up your referrals by reaching out to your “neglect list,” to crafting irresistible “Deal of the Week” offers that create urgency and curiosity, Jimmy's insights are actionable and rooted in successful campaigns from thousands of top agents. We also explore best practices for leveraging scarcity with coming soon listings on social media, the psychology behind writing engaging texts and emails, and how to overcome analysis paralysis in today's overwhelming landscape of marketing choices. If you're a seasoned pro aiming to sharpen your edge, or an agent who's felt lost in the noise of too many options and not enough results, this episode is packed with golden nuggets to help you systematize your outreach, generate predictable referrals, and build momentum heading into the next season.

In this episode of the Investor Fuel podcast, host Michelle Kesil speaks with Scott Snofke from REI Printmail about innovative strategies in direct mail marketing for real estate. Scott emphasizes the importance of tracking key performance indicators (KPIs) to optimize marketing efforts and ensure client success. He shares insights on the challenges of data management in real estate, the effectiveness of direct mail in generating leads, and the significance of building strong client relationships. The conversation highlights the need for a customer-centric approach and the value of personalized service in the industry. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Advanced Prospecting Strategies: Targeting Absentee Owners and Tired LandlordsCheck out the full video replay here: https://youtu.be/zvTiEwug6SsGo here for doc referenced (with templates, links & MORE): https://docs.google.com/document/d/1cT3YwktT1K-KJ2-IVr6Kdb0vTKCY83-KBjT03g8JY28/edit?usp=sharingIn this episode, we delve into advanced prospecting techniques aimed at targeting absentee owners and tired landlords using email, text messaging, and direct mail. The session covers a step-by-step tutorial on identifying potential leads via Prop Stream, cleaning data with ChatGPT, and conducting cold outreach using Pro Edge CRM. The video also discusses enrolling participants in the 'Five Weeks to Five Listings' summer challenge and the various tools and scripts used to generate timely responses and convert leads. (Go here to get enrolled NOW: http://5Listings.com)Timestamps:00:00 Introduction to Prospecting Strategies00:30 Housekeeping and Upcoming Challenge02:36 Absentee Owners and Tired Landlords04:22 Using Prop Stream for Data Collection05:58 Filtering and Targeting Landlords12:42 Skip Tracing and Data Cleanup14:37 Direct Mail Campaigns18:41 Uploading and Managing Contacts28:47 Addressing Communication Preferences29:31 Email Validation Workflow30:34 Phone Number Validation Process31:23 Importing and Tagging Data35:10 Sending Text Messages35:23 Utilizing Ilist for Offers42:39 Executing Email Campaigns45:23 Q&A and Final Thoughts

In this REI Only episode of the FasterFreedom Show, Sam shares 3 powerful yet budget-friendly paid lead sources to generate off-market real estate deals — even if you're working with under $1,000 a month. Drawing from personal real estate experience he breaks down Driving for Dollars, Direct Mail, and Bandit Signs. Whether you're a new investor or trying to add consistent deal flow, this episode gives you real-world insights, pros and cons, and actionable steps you can apply today.Free Rental Investment Training: ⁠⁠https://freerentalwebinar.com⁠⁠FasterFreedom Capital Connection: ⁠⁠https://fasterfreedomcapital.com

Ready for the easy button on postcards? Check out ⁠www.GEOsential.com⁠Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: ⁠www.MailerMomBootcamp.com⁠I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold Postcards

In this episode, I break down a brand-new direct mail strategy we've been testing—and the early results are looking strong. If you're in the home service space and want leads coming in without relying solely on digital ads, this one's for you. I cover how we're targeting neighborhoods, the flyer we're using, and the tweaks we've made to stand out in the mailbox.

In this episode of The Side Hustle Squad Podcast, I sit down with Samantha Heald, VP of Corporate Sales at PostcardMania. We dive into the power of direct mail and how small businesses can use it to drive serious results. Samantha breaks down the wide range of marketing solutions PostcardMania offers — from targeted mailing campaigns to digital integrations — and shares expert tips on using Every Door Direct Mail (EDDM) to grow your local reach without breaking the bank. If you're looking for creative ways to get more eyes on your business, this episode is a must-listen! Important Links: https://www.instagram.com/sidehustlesquadpodcast/ https://www.instagram.com/coastalfertilization/ Branded Bull Website Design: https://www.brandedbull.com/ https://go.getjobber.com/sidehustlesquad (Get 20% off for 6 months) EQUIP Exposition (Save 50% with code: SIDEHUSTLE) Lawn & Landscape Technology Conference Save 10% on KUJO Yardwear: https://www.kujo.com/?utm_source=sidehustlesquadpodcast&promotion=10sidehustle Lawntrapreneur Academy Live Nov. 8, 2026 Novi, MI PostcardMania  

Think direct mail is dead? Think again. In this episode, we sit down with David, a seasoned direct mail expert who's helped businesses of all sizes use physical marketing to drive real results. David shares how traditional mail is making a comeback—and how you can use it to stand out in a noisy digital landscape.From building smarter (not bigger) mailing lists to launching your first campaign on a $500 budget, you'll get practical, no-fluff advice for turning mail into a powerful marketing channel. David also breaks down whether direct mail works best solo or when paired with email—and the answer might surprise you.This episode is your beginner-friendly guide to using the physical inbox to reconnect with your audience in a more meaningful, memorable way.[6:30] Why direct mail deserves a spot in your marketing plan today [17:24] The real reason their newsletter list is intentionally small [20:18] A great starting point if you're new to direct mail [23:38] Does physical mail work better with email—or on its own? [26:52] How to launch a solid direct mail strategy with just $500Join the Rooted in Retail Facebook Group to continue the conversation Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31. Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

When your customers/prospects receive a piece of direct mail from you, do they really feel like you're speaking directly to them? Or do they feel like they're being sent the exact same junk mail as thousands of others? Bill Glazer teaches exactly how he and Dan Kennedy personalize and segment their sales letter messaging by walking step-by-step through their very own direct mail campaigns. Get a behind the scenes look on how Dan is able to attract MASSIVE crowds to his live events every year! MagneticMarketing.com NoBSLetter.com

Too many lawyers focus only on digital marketing and overlook one of the most effective ways to reach clients: direct mail. In this episode, you'll hear from Wilson Zehr, the creator of ZairMail, about why direct mail remains effective and how his platform makes it as simple as sending an email. Wilson breaks down the costs, strategies, and formats that help lawyers connect with their ideal clients through the mailbox. General Resources Zair Mail Wilson Zehr's LinkedIn Profile Other Resources ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab  The 80/20 Principle (my techlaw newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.  

Ready for the easy button on postcards? Check out ⁠www.GEOsential.com⁠Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: ⁠www.MailerMomBootcamp.com⁠I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold Postcards

Mastering Direct Mail For Real Estate Agents: 'Set it and Forget it' Strategies That WORK!Watch the complete video version here: https://youtu.be/3gLeIJp92pQGrab your FREE account with Thanks at: http://GrowWithJosh.com/thanksIn this episode, Josh Schoenly discusses optimizing direct mail campaigns to effortlessly secure more real estate clients with special guests Justin Tracy, co-founder of Thanks.io, and Ryan Hartman. They unveil new, powerful features and updates in the Thanks.io platform designed to simplify and enhance direct mail marketing for real estate agents. Learn how to automate your campaigns for just listed, just sold, and sphere of influence mailings, and discover why direct mail remains a potent tool in a less noisy and crowded marketing space. The hosts cover platform features like AI-generated handwritten letters, dynamic postcards, and geography-based targeting for maximizing reach and engagement. This conversation also explores the importance of consistency in mail campaigns and highlights how innovations such as QR codes and gift card bribes can significantly boost response rates.Josh Schoenly Realtor®eXp Realty, LLCjosh@growwithjosh.comDirect Line: (717) 571-0456Office - 888-397-7352 x1034Let's chat! http://GrowWithJosh.com/20Timestamps:00:00 Introduction to Direct Mail Campaigns00:16 Special Guests Introduction01:06 Importance of Direct Mail02:07 Housekeeping and Previous Sessions03:54 Introduction of Justin Tracy05:11 Thanks.io Platform Updates06:02 Automated Campaigns Overview13:14 Just Listed and Just Sold Campaigns16:21 Sphere Campaigns and AI Integration20:38 Custom Campaigns and Data Integration27:42 Client Letters and Marketing ROI29:01 Team Access and Feature Updates30:19 Budgeting for Marketing Campaigns31:19 Direct Mail Effectiveness34:22 Integration with CRM Systems35:08 Setting Up Accounts and Campaigns39:31 Mail Delivery Times and Challenges40:40 Final Thoughts and Action Steps#exprealty #realtor #realestateagent #realtormarketing

In the dynamic world of real estate investing, one challenge consistently rises to the top: finding motivated seller leads. On a recent episode of “Raising Private Money,” host Jay Conner, nationally recognized as the Private Money Authority, sat down with Nicholas Nick, founder of Lead Mining Pros, to talk shop on innovative, practical lead generation strategies that can skyrocket your investing business, whether you're a seasoned pro or just starting.From Restaurants to Real Estate: The Nicholas Nick JourneyNicholas Nick's path to real estate marketing is anything but typical. Before founding Lead Mining Pros, he spent over a decade in the restaurant industry, managing massive teams and enduring grueling workweeks. This experience fostered in him a fearless mindset and a deep understanding of people—two essential skills for real estate success.His leap from hospitality to real estate came through event coordination at a major real estate coaching company. Here, he discovered all investors' pain points: wasted money on inefficient marketing, especially direct mail campaigns with little to show for it.A pivotal moment came when a client, devastated after spending $5,000 on direct mail without a single call in return, reached out for help. Nick realized there had to be a better way, and so he shifted his approach from costly, passive marketing to proactive cold calling. This hands-on shift not only saved money but also began bringing in results.The Birth of Lead Mining ProsStarting, Nicholas personally cold-called hundreds of potential leads every day. Word spread quickly among his peers, who soon began hiring him to generate leads for their businesses. This grassroots, performance-driven approach laid the foundation for Lead Mining Pros, which now generates over $38,000 a week in sales, helping real estate investors build a robust lead pipeline.What makes Lead Mining Pros different? According to Nicholas, it's the combination of tailored lists, high-accuracy skip tracing, and a choice between American or foreign cold callers—each ideal for different markets or strategies. “Niche lists or land? Choose an American caller for the best rapport. Saturated markets or high volumes? Foreign callers, at a third of the cost, get the job done,” Nick advises.Additionally, Lead Mining Pros offers comprehensive, done-for-you texting campaigns and, perhaps most importantly, top-tier customer service. New real estate investors don't just get leads—they get direct access to Nicholas himself for coaching, feedback, and campaign optimization. Free online courses and weekly check-ins ensure that clients get the most from every campaign, and, crucially, learn how to convert warm leads into hot deals.What Works Best: Calls, Texts, or Direct Mail?Jay Conner and Nicholas Nick share a vital takeaway: the most effective lead generation strategy depends on your budget, goals, and willingness to roll up your sleeves. If funds allow, running direct mail, calling, and texting campaigns simultaneously can help you gather invaluable data and maximize response rates. But if you need to prioritize, start with cold calling and texting. These channels not only tend to generate more leads for less money, but they also allow for rapid testing and adjustment.That said, calling and texting do require real hustle. “You can't be an armchair quarterback with a calling campaign,” Nicholas stresses. “If you process and systematize your approach, you can outperform direct mail. But you have to be ready to work those leads.”Converting More Leads: The Secret SauceA persistent issue for investors is making contact with a lead after the initial inquiry. Nicholas's solution: persistence and a structured follow-up sequence. He recommends up to 18 touches (calls, texts, and voicemails) per lead, ensuring no opportunity slips through the cra

Maybe you're trying to make your first 100K or 300K as an investor. Or maybe you're already crushing it but contemplating whether you should keep scaling your business. In this honest conversation with Brett, who has been in real estate for 15 years, we take a look at the business model, the lead generation, the team structure, and the vision and motivations that allow him to run a highly profitable business (36 deals in 2024) that's fulfilling & meaningful.What if the key to a thriving real estate business isn't rapid scaling, but intentional relationships and a clear vision? Brett Iwanowicz, operating remotely from Guatemala, shares how he built a lean team executing 30–40 deals annually, netting over $400K last year. By emphasizing trust and long-term connections—like a seller returning after a year because Brett was the only one who truly listened—he's crafted a sustainable model. Dive into his strategies on team structure, marketing channels like SEO and direct mail, and the profound impact of aligning business with personal mission. Discover how focusing on the "art of the deal" and serving others can lead to consistent success. Subscribe now to learn how purpose-driven investing can transform your business.Mentioned in This Episode:Brett Buys Roc Houseshttps://www.brettbuysrochouses.com/REsimpli+8brettbuysrochouses.com+8brettbuysrochouses.com+8SEO Meets REIhttps://www.seomeetsrealestateinvestors.com/Follow Up Boss+13seomeetsrealestateinvestors.com+13seomeetsrealestateinvestors.com+13Sharad Mehta – Resimplihttps://resimpli.com/blog/podcast-with-brett-iwanowicz/REsimpli+1frommilitarytomillionaire.com+1Book: Personality isn't Permanent Key Quotes:"I only called you back because you're the only person who actually talked to me.""Wealth building takes time. It doesn't happen overnight.""Focusing on the deal means you're focusing on how much money you can make; focusing on the art of the deal means you're focusing on the person.""Any marketing channel can work. Most people just don't give it enough time.""I had the money... but it didn't make me feel better about myself."HubSpot+3LinkedIn+3investwisecap.com+3CarrotChapters:00:00 Intro00:50 Intro to Brett and His Business03:10 Transitioning to Remote Operations in Guatemala05:13 Team Structure and Roles09:49 From Solo Operator to Building a Team13:29 The Importance of Vision in Business17:20 Mastermind Insights and Personal Growth21:03 Marketing Channels: SEO, Direct Mail, and More28:22 Lead Generation in a Competitive Market35:56 Disposition Strategies and Tools39:32 The Art of the Deal vs. Chasing Deals44:46 Impact Initiatives and Giving Back50:12 Aligning Business with Personal Fulfillment  ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

In this episode, we dive into a unique direct mail marketing piece targeting vehicle owners. We analyze its effectiveness, discuss how similar approaches could work in other industries like business brokerage, and break down the nuances of personalization, format, and copywriting. If you're interested in cold outreach or direct response marketing, this one's for you! Key Notes: A breakdown of a direct mail piece designed to buy used cars The impact of handwritten-style marketing and personalization How this approach could translate to business brokerage and other industries Strengths and weaknesses of the copy, including the use of urgency and credibility The role of objection handling in direct mail vs. email outreach The effectiveness of PS statements and how they can be improved The key takeaway: Less is often more when it comes to direct response copywriting This teardown revealed some important lessons in cold outreach and direct mail effectiveness. Removing unnecessary elements and focusing on clarity can make a huge difference. Tune in next time for more marketing breakdowns!   About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/ Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com

Are mailers outdated—or are they the secret weapon behind millions in land deals? The Land Academy Show, Steven Jack Butala and Jill DeWit break down the true cost of sending out a land offer campaign and why it's still one of the most effective tools in their real estate arsenal. They tackle a tough question from Stanley: How much money do you really make from mailers, and how much of that comes from experience? You'll hear real numbers, learn how deal size strategy impacts returns, and discover why a newly engaged couple is betting big on bigger deals. Plus, get an inside peek into what it's like to run a land business—and a marriage—together, complete with truck campers, solo sandwich getaways, and a liquor store of love. If you're wondering whether to invest in mail or just stick to texts, this episode might change your game.

​Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail marketing services, including lead generation, acquisition, loyalty, and win-back programs. With over 30 years of experience in the industry, Rick has developed and managed some of the largest and most successful direct-marketing-driven sales channels in the country. Under his leadership, RPM delivers performance-driven direct mail programs tailored to clients' unique goals.  In this episode… Direct mail often gets overlooked in today's digital world, but it's quietly powering some of the biggest marketing wins behind the scenes. While everyone's chasing online clicks and social media impressions, there's a different channel consistently driving actual sales. So, why does direct mail still work, and what's the right way to use it? According to Rick Rappe, a direct response marketing expert, direct mail works because it's tangible, measurable, and scalable when done correctly. He highlights that success hinges on understanding key variables like cost per sale, audience segmentation, and offer structure. The impact? High-performing campaigns that often outperform digital in both engagement and ROI. Rick also stresses the value of rigorous testing, using his Rapid Performance Method to optimize processes, from list targeting to format design. This strategic, data-driven approach transforms mailers from static promotions into dynamic sales engines. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Rick Rappe, President and Owner of RPM Direct Marketing, to discuss how to build direct mail campaigns that convert. They explore why the proper format matters more than flash, how to avoid the most common mistakes marketers make, and why testing beats guessing every time. Rick also provided valuable insights on integrating AI into direct mail strategy.

​Mike Gunderson is the President of Gundir, an award-winning direct marketing agency specializing in traditional offline channels, particularly direct mail. Since 2003, Gundir has been helping businesses drive new leads and close more sales. In addition to Gundir, Mike is the Founder and CEO of PostReminder, a direct response platform that merges traditional direct mail with digital engagement through enhanced QR technology. This innovation allows customers to set reminders for upcoming sales and events, enhancing consumer engagement and driving action.  In this episode… Direct mail may seem like a thing of the past, but in today's digital world, it's proving to be one of the most effective ways to cut through the noise and capture attention. While email inboxes overflow and social media ads get ignored, direct mail offers a tangible, high-impact way to engage potential customers. But how do you make it work for your business? According to Mike Gunderson, a leading expert in direct response marketing, direct mail remains one of the most powerful tools for businesses looking to generate leads and drive conversions. He highlights how a strategic mix of creative design, data-driven targeting, and compelling offers can significantly outperform digital ads. By leveraging personalization, innovative formats, and even sensory elements, companies can create a memorable experience that boosts response rates. With careful testing and optimization, direct mail can become a scalable, high-ROI marketing channel. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Gunderson, President of Gundir, to discuss how businesses can use direct mail to supercharge their marketing. Mike shares insights on common mistakes companies make with direct mail, the role of data in campaign success, and the power of testing different formats to optimize results. He also reveals how his innovative platform, PostReminder, is helping businesses merge direct mail with digital engagement.

Welcome to the Ed Parcaut Show! In this episode, Ed sits down with Colin Hirdman, a seasoned entrepreneur with a keen expertise in leveraging LinkedIn for business growth. They dive into Colin's unexpected journey into entrepreneurship that started at a birthday party, and his early days in the data processing business during the mid-90s. Colin shares his insights on transitioning from direct mail to digital marketing, selling his first business in 2006, and co-founding Monkey Island Ventures. Listen in as they explore the art of building authentic connections on LinkedIn, Colin's philosophy on audience building, and the detailed process of using LinkedIn Live Streams to engage with potential clients. Whether you're an aspiring entrepreneur or a business professional looking to sharpen your LinkedIn game, this episode is packed with valuable tips and strategies to help you succeed. Tune in now to learn how to create meaningful interactions and establish thought leadership on the platform.  **Contact Ed Parcaut:** -