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How do you go from flipping a single foreclosure to running a 200-deal-a-year real estate empire while only working three hours a week? In this episode, Brent Daniels sits down with Stephanie Betters, a former ICU nurse turned real estate powerhouse and CEO of LeftMain CRM. Stephanie breaks down exactly how she scaled her Charlotte-based business by transitioning from a solo hustler to a true business owner.She reveals her modern "sniper" approach to direct mail, why you must target time-sensitive lists like evictions and foreclosures, and how she completely automated her follow-up process. Stephanie also shares the painful lesson she learned when trying to close deals virtually, and why returning to in-person appointments saved her business. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:40) Stephanie's transition from the medical field to full-time real estate investing(10:21) Closing 11 deals in her first year using a scrappy direct mail strategy(11:26) The “sniper” direct mail approach and why you must target foreclosures and evictions(13:00) The exact timeline and mailing cadence for reaching distressed property owners(15:20) How LeftMain CRM automates direct mail triggers the moment public records are filed(18:31) Breaking through revenue ceilings and scaling past your first million(27:28) A breakdown of the 15-person team that runs Stephanie's business(30:55) Stephanie's top lead generation channels in 2026 (Direct Mail, PPL, and PPC)(32:31) The critical difference between a Lead Manager and an Acquisitions Manager(34:10) Why pre-qualifying leads too strictly will cause you to lose out on major deals(35:53) The danger of virtual wholesaling and why in-person appointments are mandatory in competitive markets----------Resources:LeftMain CRMTTP LeadsWholesalinglaunch.comTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeWant to know how top real estate wholesalers and investors are finding and closing deals in today's market?Join Brent Daniels, Todd Toback, Logan Fullmer, Gal Shmukler, Ryan Zolin, Brandon Jarvela and Brian North LIVE in Phoenix, October 8–9. Learn what's working now with MLS deals, novations, title deals, multifamily, raising capital, sales and negotiation.Seats are limited! Reserve yours before they're gone: https://www.wincsuperstarretreat.com/
Devyn Cretz didn't grow up planning to run operations at a direct mail shop. She grew up playing college softball, graduating through a pandemic, and trying to figure out what came next. What she found was a 35-year-old family business with a lot left to teach her — and an industry that, despite what people keep saying, isn't going anywhere.
Send us Fan MailYear-end fundraising strategy for nonprofits starts long before December. Ben Cooley, CEO of Maxwell & Marie, joins this Global Edition to explain how nonprofits can turn the holiday giving season into a carefully planned revenue opportunity, not a last-minute fundraising scramble.Ben's message is wonderfully direct: “Your resources are in your relationships.” That means successful fundraising can't depend only on an email blast sent when December arrives.The planning begins with a business question: What exactly are you raising money for? Finance, operations and program teams need to establish the target and purpose before the creative team develops the story and campaign. The conversation then moves into communication strategy—direct mail, email, text messages, personal calls, small donor gatherings and social media. Ben also urges nonprofits to design their stewardship workflow before the donations arrive: “Plan your thanking strategy.”And there's a significant timing issue. Ben cites a figure that 64% of online donations are made in the final two weeks of December, reinforcing why nonprofits need their campaigns ready well before donors reach peak giving mode. For organizations looking for a benchmark, he suggests one possible target of approximately 10–15% of the operating budget, connected to a clear program objective.The Santa hats may be having some fun, but the business lesson is serious: by December, your fundraising strategy should already be moving.Key TakeawaysBegin internal year-end campaign planning well before the holiday season.Tie the fundraising goal to a specific, understandable program outcome.Build a coordinated campaign across direct mail, email, text, social and personal outreach.Treat relationships—not technology—as the underlying fundraising asset.Design the donor thank-you and follow-up journey before gifts begin arriving.Track outreach volume and conversion rates alongside total dollars raised.00:00:00 Christmas Comes Early to The Nonprofit Show00:02:30 Ben Cooley and Growing Nonprofits00:04:14 Why Year-End Can Be the Biggest Fundraising Season00:05:02 The Final Weeks of December and Donor Giving00:09:46 How to Start Building the Campaign00:11:37 Communication Waves, Direct Mail and Relationships00:13:28 Plan the Thank-You Before the Donation00:14:51 Why Fundraising Campaigns Need a Specific Ask00:17:04 How Early Should Year-End Fundraising Start?00:19:31 Giving Tuesday, Matching Gifts and Donor Fatigue00:22:39 Don't Stop Fundraising on Christmas Day00:24:08 Setting a Year-End Fundraising Goal00:25:19 Fundraising Is a Numbers Game00:26:19 Building the Fundraising RoadmapFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
What if the smartest deal of your career was the buyout you refused to close? That is the call Brad Kugler made when a Silicon Valley firm tried to acquire his marketing platform. The original offer valued his company at roughly 19 times profit, but when the buyer cut it 20 percent late in the process, Brad ended the deal, and thirty months later he has no regrets. Brad is the CEO of Direct Mail 2.0, Who's Mailing What, and DM20.ai, and a serial entrepreneur with more than 35 years of building businesses through constant change. Brad grew a VHS distribution company from a million dollars to 25 million before streaming rode it back to zero, an experience he says taught him more on the way down than on the way up. He carried that hard-won judgment into every deal that followed, including a full acquisition process with Symphony Technology Group that he ended when the buyer used a churn recalculation to cut the offer 20 percent. For Brad, the freedom to run his own company outweighed the cash, the culture mismatch, and three years under a private equity group. But Brad is far from deal-shy. He acquired Who's Mailing What, a direct mail intelligence platform running since 1984, for 20 percent below asking price, grew its revenue by 50 percent, and used its four-decade database as the foundation for DM20.ai. That tool runs three frontier AI models against each other to predict how a direct mail campaign will perform, all for about 50 dollars. With his core market shrinking, a printer list that fell from more than 11,000 names to 3,600 in nine years, Brad now grows by acquisition and joint venture rather than fighting for share in a capped market. For any entrepreneur weighing an exit, an acquisition, or a raise, this conversation offers a grounded look at how self-awareness shapes better deal decisions at every stage of a career. FOR MORE ON BRAD KUGLER: Website: https://www.dm20.com LinkedIn: https://www.linkedin.com/in/bradkugler/ FOR MORE ON COREY KUPFER: https://www.linkedin.com/in/coreykupfer/ https://www.coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today! Episode Highlights with Timestamps [00:03] - Introduction[03:54] - A VHS business from a million to 25 million to zero [11:24] - The 19x offer and the culture red flags [13:14] - Why he walked away [17:10] - A friend's exit and what money cannot buy [27:08] - Acquiring Who's Mailing What [38:16] - Growing by acquisition in a shrinking market [47:44] - What freedom means to Brad Guest Bio Brad Kugler is the CEO of Direct Mail 2.0, Who's Mailing What, and DM20.ai, three brands under one company dedicated to helping marketers and commercial printers get better results from direct mail. A lifelong entrepreneur and innovator with more than 35 years in business, Brad combines data, technology, and market intelligence to help businesses make smarter marketing decisions and uncover new growth opportunities. He grew a VHS distribution company from a million dollars to 25 million earlier in his career, and today he is focused on inorganic growth through acquisitions and joint ventures while building AI-driven tools for the direct mail industry.Keywords/Tags direct mail marketing, marketing technology, walking away from a deal, buy versus build, strategic acquisition, proprietary data, AI in marketing, DM20.ai, Who's Mailing What, growth by acquisition, joint ventures, shrinking market strategy, later-stage entrepreneur, exit strategy, self-awareness in business, deal-driven growth, Brad Kugler, DealQuest, Corey Kupfer
Care More Be Better: Social Impact, Sustainability + Regeneration Now
The federal government plans to kill 450,000 barred owls over 30 years to protect the northern spotted owl — while simultaneously narrowing the definition of harm under the Endangered Species Act to allow old-growth forest logging that will destroy the spotted owl's habitat. Wayne Pacelle, president of Animal Wellness Action and the Center for Humane Economy, joins Corinna Bellizzi to expose the timber industry logic behind both moves. Together, they explain what's happening to wild horses and wolves on America's public lands, and share what 35 years of animal protection work has taught Wayne about how a slippery slope can lead to environmental devastation. We must act to protect America's open spaces and wild habitats. 00:00 — Introduction: The Spotted Owl, the Barred Owl, and the Question of Whose Fault It Is 04:00 — The 14-Mile Zone of Life: How Much Room Do We Actually Share? 06:00 — The Northern Spotted Owl: History, Habitat, and the Timber Wars 10:00 — The Barred Owl Is Not Invasive: The Range-Expansion Argument 14:00 — Human Beings Crossed the Bering Land Bridge: Applying the Same Logic 18:00 — The Plan to Shoot 450,000 Owls: Why It Won't Work 20:00 — The Endangered Species Act: How the Definition of Harm Is Being Gutted 23:00 — The One Big Beautiful Bill and the 60% Timber Increase 27:00 — Old Growth Redwoods, Carbon, and the True Cost of Logging 30:00 — The Lawsuit and What Comes Next 32:00 — Wild Horses: 80,000 vs. 4.3 Million Cattle 36:00 — Wolves: Delisted for Politics, Hunted by Snowmobile 37:00 — Fertility Control as a Humane Alternative 39:00 — Why Every Animal Sequesters Carbon 40:00 — The Migratory Bird Treaty Act and Its Origins 44:00 — The Environmental Groups That Got This Wrong 47:00 — Direct Mail, Organizational Efficiency, and the 95% Program Model 50:00 — What Animal Wellness Action Has Actually Accomplished 53:00 — Wildfires, Forest Management, and Fossil Fuels 57:00 — The Colorado River and the Water Crisis 01:00:00 — What You Can Do: Congress, Donations, and Showing Up 01:02:00 — Closing: Inspired and Enraged Resources Wayne Pacelle on LinkedIn Animal Wellness Action — animalwellnessaction.org Center for Humane Economy — humaneeconomy.org Wayne Pacelle on X Wayne Pacelle on Instagram The Bond — Wayne Pacelle The Humane Economy — Wayne Pacelle Action Alert: Barred Owl Kill Plan Action Alert: Endangered Species Act Definition of Harm Donate to Animal Wellness Action Aldo Leopold — A Sand County Almanac Bill McKibben on Ezra Klein Show CONNECT & SUPPORT CARE MORE BE BETTERSubstack: https://caremorebebetter.substack.comYouTube: https://www.youtube.com/c/caremorebebetterTikTok: https://www.tiktok.com/@caremorebebetterInstagram: https://www.instagram.com/caremorebebetterFacebook: https://www.facebook.com/CareMoreBeBetterLinkedIn: https://www.linkedin.com/company/care-more-be-betterCAUSE PARTNER: If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner —Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The PRINTING United Expo Power Hour turns its focus to mailing and direct mail, with a conversation about relevance, personalization, postal pressures, customer data, and why printers need to move beyond producing mail to helping customers get better results from it. Deborah Corn and co-host Ashley Roberts are joined by Toni McQuilken and Paul Bobnak to discuss what is driving renewed interest in direct mail, how even small amounts of customer data can make mail more relevant, opportunities to connect print with digital channels, and how printers can help customers mail smarter. Colin Sinclair McDermott, The Online Print Coach, shares why printers need to position themselves as advisors, ask better questions, understand the business outcomes customers are trying to achieve, and use conversations at PRINTING United Expo to gather ideas and insights they can bring back to their businesses. Joshua Carruth, EVP, Expositions at PRINTING United Alliance, joins the conversation with a preview of PRINTING United Expo, including opportunities for education, community, peer-to-peer conversations, and making meaningful connections across the show floor. Guests and Resources PRINTING United Expo https://www.printingunited.com/ Ashley Roberts, Content Director, Printing Impressions LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/ Printing Impressions: https://www.piworld.com/ Toni McQuilken, Senior Editor, Printing Impressions LinkedIn: https://www.linkedin.com/in/tonimcquilken Paul Bobnak, Content Contributor, Who's Mailing What! LinkedIn: https://www.linkedin.com/in/paulbobnak Who's Mailing What!: https://www.whosmailingwhat.com/ Colin Sinclair McDermott, The Online Print Coach / Print Mastermind LinkedIn: https://www.linkedin.com/in/theonlineprintcoach/ The Online Print Coach: https://theonlineprintcoach.com/ Print Mastermind: https://members.theonlineprintcoach.com/printmastermind Joshua Carruth, EVP, Expositions, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/joshuacarruth PRINTING United Alliance: https://www.printing.org/ Deborah Corn LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com/ Explore The Printerverse: https://linktr.ee/PrintMediaCentr EXPO LONG AND PROSPER!
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-640&utm_medium=podcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signupHannah Fleming runs performance marketing at Carve Designs (carvedesigns.com), the Northern California swim and apparel brand founded in 2003 and acquired by Komar Brands in December 2025. Before Carve she spent years at Amer Sports on the digital team behind Salomon, Atomic, Suunto, Arc'teryx and Wilson.If you run retention or growth at a brand with a seasonal core product and a loyal base you have not fully mined, this one is for you.What's inside:The retention rebuild: what was already working at Carve after 20 years, and the one thing they were not doing with their customer dataMapping the full customer journey in Figma, then finding the gaps where nobody was talking to the customer and the places where they were talking too muchRFM segmentation as the floor, then layering category purchase behavior on top to move a swim buyer into denimThe cohort analysis that changed the media mix: dresses and accessories produced the highest-LTV customers, so those categories now lead the creative and seed the look-alikesDirect mail as a performance channel: 5 to 6 catalogs a year to prospects and past buyers, plus programmatic postcards that only drop if the email win-back does not convertEmployee-generated content, and how one test turned into a full content pipeline with the organic social team shooting UGC-style video on the catalog shootsConnected TV without a commercial budget: an agency turns UGC and EGC into the spot, the founder does the voiceover, and success is measured on cost per site visit with MMM picking up the Amazon haloLoyalty built on early access and product feedback instead of percent-off, with roughly 2x the LTV of a non-memberQ4 without heavy discounting: point multipliers and added value inside the tentpole momentsWhat she is using AI for right now, from LTV dashboards in Moby 2 to Orita surfacing customers when they are most likely to buyWho this is for: retention and lifecycle leads, growth marketers at seasonal brands, and operators who moved from a big portfolio company to an SMB.What to steal: run LTV by first-purchase category before you plan next season's creative mix. And give partnership content 6 to 12 months before you call it. Hannah says that is how long it took at Carve before influencer content started working.Follow Hannah: LinkedIn, Hannah Fleming | carvedesigns.comTimestamps:00:00 Building Loyalty Beyond Discounts05:00 Using Customer Segmentation for Retention10:00 Direct Mail as a Performance Channel16:00 Building a High-Value Loyalty Program24:00 Testing Direct Mail and Connected TVSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
AI is giving direct mail a new role in data-driven performance marketing. In this episode, we explore how AI and Marketing can use massive campaign datasets to improve decisions before marketers spend their budgets.The conversation examines how direct mail data can reveal patterns across targeting, geography, timing, campaign quantity, creative elements, and industry. AI can analyze combinations of variables that would be extremely difficult for teams to compare manually. These capabilities create important opportunities for AI enabled Market Research and predictive campaign planning.Another major topic is marketing fatigue. A message can perform successfully for months or years before audiences begin ignoring it. Historical success therefore cannot guarantee future results. AI models can place greater emphasis on recent results and help marketers identify changing performance patterns.However, data alone cannot create every future success. Marketers still need experimentation and human judgment. A completely new idea may appear ineffective to an AI model because no historical example supports it. Someone still needs to challenge the model, take calculated risks, and discover the next successful approach.The conversation also explores how DirectMail2.0 combines proprietary campaign data with leading AI models. The system uses its own data alongside ChatGPT, Gemini, and Claude to produce recommendations. Competitive intelligence and audience information can also strengthen those recommendations.Proprietary data becomes especially important as AI makes software development faster. Applications can become easier for competitors to reproduce. Unique data and established market presence remain much harder to duplicate.The episode concludes with advice for marketers entering the industry. Learning emerging AI tools can create significant professional value. Many organizations lack the time or resources to understand every new platform. Future marketers can become valuable by connecting those tools with practical business needs.
Brad Kugler, CEO and co-founder of DirectMail2.0, joins the podcast to talk about moving from his family's packaged media business hit by streaming-driven revenue declines after 2011–2012 into disrupting direct mail with technology and recurring revenue. Kugler explains how DM2.0 combines “ink on paper” with a bundled SaaS “performance stack” including landing pages, QR codes, email, USPS mail tracking, and attribution to measure real-time engagement rather than just ROI, typically targeting 3–5% engagement and identifying individual responders. He describes acquiring Who's Mailing What to expand a direct mail database, using AI propensity modelling across 80,000 campaigns and two billion mail pieces, and applying multiple LLMs to grade creatives and recommend improvements. Kluger notes direct mail fits high-LTV sectors and is underutilized in B2B and advises persistence and learning AI skills. About DirectMail2.0 DirectMail2.0 is the creator of the industry's first Complete Direct Mail Performance Stack, a connected ecosystem that helps marketers plan, optimize, execute, and measure more successful direct mail campaigns. The stack combines Who's Mailing What! for direct mail intelligence and prospecting, DM20.ai for AI-powered campaign prediction and optimization, and DirectMail2.0 for omnichannel campaign execution, tracking, and attribution. Together, these platforms give brands, agencies, printers, and mail service providers everything they need to make smarter direct mail decisions and drive better marketing results. About Brad Kugler Brad Kugler is the CEO of DirectMail2.0, Who's Mailing What!, and DM20.ai, three platforms dedicated to helping marketers and commercial printers achieve better results from direct mail. A lifelong entrepreneur and innovator, Brad combines data, technology, and market intelligence to help businesses make smarter marketing decisions, improve campaign performance, and uncover new growth opportunities in an increasingly competitive marketplace. Time Stamps 00:00 Welcome and Introductions 00:39 Brad's Career Pivot 03:56 Why Direct Mail Works 05:01 Direct Mail 2.0 Tech 08:40 Scaling the Platform 10:21 Best Fit Industries 13:04 Tracking Engagement Data 15:33 Who's Mailing What Data 17:29 AI Creative Grading 23:25 Advice and Wrap Up Quotes “No gatekeeper... No worrying about them getting 600 emails a day and deleting 590 of them in 10 minutes.” Brad Kugler, CEO at DirectMail2.0. “Direct mail... turns heads. It's tactile. You can touch it. You can see it. You can feel it.” Brad Kugler, CEO at DirectMail2.0. “This AI revolution... will dwarf the internet e-commerce revolution of the early 2000s.” Brad Kugler, CEO at DirectMail2.0. Follow Brad: Brad Kugler on LinkedIn: https://www.linkedin.com/in/bradkugler/ DirectMail2.0 on Instagram: https://www.instagram.com/directmail2.0/ DirectMail2.0 on X: https://x.com/directmail20 DirectMail2.0 on Facebook: https://www.facebook.com/directmail2 DirectMail2.0 on YouTube: https://www.youtube.com/channel/UCcF4C08OsZIRbiMbWtG27hw DirectMail2.0 website: https://directmail2.com/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
The Big Picture Blueprint: Navigating Land, Real Estate, and Business Success
In this episode, we sit down with Jessey Kwong from Pebble to talk about what's changing in land investing and what the data is showing about direct mail. Jesse explains why the market has become tougher for people who treat land investing like a side hustle, while those who stay consistent and treat it like a real business are still finding opportunities. He also shares why follow-up and remarketing are working better than simply sending one campaign and moving on.The conversation breaks down what's working in direct mail today, from simple 4x6 postcards to personalized messaging and using satellite images of properties. Jesse explains why knowing your market, targeting the right sellers, and building trust matter more than relying on generic templates. As the market gets more competitive, strong marketing and sales skills are becoming harder to ignore.Jesse also shares where Pebble is headed as AI and automation continue to change the industry. While AI can make administrative work easier, he believes land deals will still depend heavily on real conversations, trust, negotiation, and relationships. The tools may change, but the human side of doing business isn't going away.===Key Topics:-What's changing in the land investing market and where opportunities still exist-Why consistent follow-up and remarketing are key to finding more deals-What's working in direct mail and why simple, personalized mailers perform better-Knowing your market, targeting the right sellers, and building trust-Why strong marketing and sales skills matter more in today's land business-How AI and automation are changing land investing without replacing human relationships===If you're selling land and still relying on Facebook messages, you're making it harder than it needs to be. Acrefy helps land investors create clean, professional dispo websites where buyers can see everything in one place. It saves time, looks legit, and helps you close faster.
Brian Kurtz is a Direct Marketing Veteran and former Executive Vice President of Boardroom Inc., where he spent 34 years helping grow the company to $150 million in annual revenue through direct response marketing. During his tenure, he oversaw the mailing of more than 1.3 billion pieces of direct mail and played a key role in launching multimillion-dollar marketing campaigns. Brian is widely recognized for his expertise in direct response marketing, customer acquisition, and list strategy. Today, he shares his knowledge with entrepreneurs and marketers, teaching timeless principles for building profitable, long-lasting businesses. In this episode… What turns an overlooked product into a multimillion-dollar success? Is it the product itself, or the strategy behind how it's marketed? And do timeless direct response principles still outperform today's trend-driven tactics? For Brian Kurtz, a Direct Marketing Veteran and bestselling author, enduring success comes from pairing proven direct response principles with great offers and relentless testing. He highlights that businesses don't always need to create something new — often the biggest opportunities come from repackaging, repositioning, or acquiring underutilized content. By refining headlines, segmenting audiences, and tailoring offers to the right customers, marketers can dramatically improve results without changing the core product. Brian also explains why fair partnerships, creative product sourcing, and testing across multiple channels are essential for long-term growth. His approach shows that understanding customer behavior and continuously optimizing campaigns can turn overlooked ideas into lasting, profitable businesses. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Brian Kurtz to discuss timeless direct response marketing strategies for building multimillion-dollar businesses. They explore sourcing winning products, increasing revenue through better offers and list segmentation, and using direct mail to scale growth. Brian also shares insights on repositioning underperforming products and building lasting customer relationships.
Send us Fan Mail What separates a commodity local provider from a business that easily commands premium pricing? In this kickoff to our four-part brand series, Greg Sterling and Mike Blumenthal are joined by marketing pioneer John Jantsch.John details how small businesses can harness real customer language using clinet interviews, reviews and LLMs to establish distinctiveness, why top-down strategic leadership is required to effectively implement AI, and how to navigate the emerging threat of "agentic flattening" as AI agents and structured protocols begin to alter direct website interactions. Streamline your marketing operations from strategy to final customer touchpoint. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
What if the most overlooked marketing channel today is the one sitting in your mailbox? In a world flooded with emails, social media ads, and AI-generated content, could an old-school marketing strategy actually outperform modern digital tactics?In this episode of the Marketing Boost Solutions Podcast, Capt. Marco Torres sits down with Dr. Wilson Zehr, entrepreneur, startup veteran, professor, and marketing strategist, to uncover why direct mail is making a powerful comeback. With over 25 years of experience launching technology startups and helping raise more than $60 million in venture capital, Dr. Zehr shares how physical marketing creates trust, cuts through digital noise, and delivers measurable results. Discover how businesses can combine direct mail with digital marketing to increase engagement, generate more leads, and build stronger customer relationships.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with and follow Andy Frawley on LinkedIn, and learn more about Data Axle at data-axle.com.ㅤMost people assume AI quietly solved the data quality problem for good. Andy Frawley, CEO of Data Axle, tells Jay Schwedelson the opposite is true: clean data matters more now, because a weak foundation just lets AI make bad calls faster. From there they get into why your B2B email list flops on Instagram, why direct mail is quietly thriving, and why Andy doubled his events budget after swearing them off.ㅤBest Moments:(02:13) Why data quality is becoming a hotter topic, not a solved one, in the AI era(04:27) Data Axle still calls 25 million businesses a year to verify them by hand(07:51) How to match a B2B email list to consumer profiles so you can hit people on Instagram and CTV(10:42) Direct mail is far from dead, and even Amazon is leaning back in(12:52) Why a small, clean database beats a big, unreliable one every time(14:45) The skeptic who doubled his events budget once he forced an ROI story
Real estate direct mail is one of the most consistent deal sources for investors who want to control their own pipeline, and Ryan Saldanha has proof. Ryan does 50+ deals a year in the Tampa market using a direct mail and cold calling system he built after relying on wholesalers left his deal flow inconsistent. His direct mail marketing for real estate runs on the same list he cold calls, and going direct to seller gets him $15 to $20K deeper on every deal. In this episode, he breaks down how he runs a flip-heavy business in a single market and what he's learned about scaling when your fixed costs don't move. KEY TALKING POINTS: 0:00 - Intro 0:22 - Why They Went Direct-to-Seller 1:41 - Buying Deeper on Deals 2:49 - Marketing Channels They Use 4:30 - Scaling Around Fixed Costs 6:11 - Going Deep vs Going National 8:05 - Premium Pricing Program Explained 9:34 - A Deal That Taught a Lesson 11:56 - Managing Flips and Systems 13:09 - Finding Great Contractors 14:21 - Raising Private Capital 17:08 - Advice for the Next Generation 19:09 - Where to Find Ryan 19:34 - Outro LINKS: Instagram: Ryan Saldanha https://www.instagram.com/realryansal/ Website: Sell Quick Tampa https://www.sellquicktampa.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/
The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
Robert Dow buys and sells raw land across Texas and Oklahoma — mostly sight unseen, almost entirely through direct mail. It's a lean operation built on a simple idea: take infrastructure you already have and point it at a new market. In this conversation, we get into his direct mail philosophy (why novelty beats clever copywriting, why your letter should be about the reader and not you), how he thinks about capital structure and tax efficiency, and his take on AI — that it's a powerful tool but not a durable moat. The edge still comes from domain expertise and knowing immediately which option is worth keeping. We also get into personal finance: a self-directed Roth IRA structure that's quietly been one of his best investments, and why most founders shouldn't be doing private deals. Guest: Robert Dow, founder of Remarkable Land Sponsor: [wayfront.com/tmba](wayfront.com/tmba) Thanks to this week's sponsor Wayfront — the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba. Links: Dan Kennedy — The Ultimate Sales Letter Seth Godin — Purple Cow Seth Godin — Linchpin Al Ries & Jack Trout — The 22 Immutable Laws of Marketing Al Ries — Focus John Ruhlin — Giftology Donald Miller — Building a StoryBrand Aaron Ross — Predictable Revenue Chris Voss — Never Split the Difference Robert Cialdini — Influence Alex Hormozi — $100M Offers Jack Carr — The Terminal List Andy Weir — Project Hail Mary Andy Weir — The Martian Cormac McCarthy — The Road Business Resources Upcoming DC Events
If your direct mail marketing isn't producing deals, the problem is probably volume. Joseph Austin of Next Step Real Estate is sending over 7,000 real estate direct mail postcards a month across the greater Philadelphia area and currently has 16 fix-and-flip projects in motion. In this episode, Joe breaks down his direct mail real estate marketing approach, why mailing 500 pieces a month isn't enough, and how to pair your direct mail campaign with a follow-up call system that actually gets sellers on the phone. He also covers how he decides whether to wholesale or flip each deal and shares the exact call cadence his team uses from the moment a lead comes in. KEY TALKING POINTS: 0:00 - Intro 0:19 - Joseph Austin's Business 4:05 - Lessons From A Deal 6:27 - How He Finds His Deals & Skip Tracing 11:55 - His First & Second Deal 15:24 - Direct Mail Tips 18:35 - How To Get In Touch With Joe 19:38 - Call Cadence 21:06 - Closing Thoughts 22:48 - Outro LINKS: Instagram: Joseph Austin https://www.instagram.com/phillyhomebuyer/ Website: Next Step Real Estate https://www.nextstepre.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/
Send us Fan MailEpisode 79 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Ben Glass, the founder of Great Legal Marketing, LLC.Ben Glass has been practicing law for over three decades — and for 21 of those years, he's also been running Great Legal Marketing, one of the most trusted organizations in the legal industry for helping attorneys build firms that actually work for their lives.In this episode of Everything Except the Law, host Nick Werker sits down with Ben to talk about how GLM started, why the fundamentals of marketing haven't changed, and what the most important topics are inside GLM's mastermind rooms right now: people, AI, and digital marketing.But this conversation goes deeper than marketing. Ben and Nick trade stories about CrossFit, triple bypass surgery, refereeing youth soccer, and the personal journaling practice that helped Nick transform his own life. Ben opens up about what it really means to build a law firm around happiness, and why the client isn't actually at the top of the priority list.If you've ever wondered whether it's possible to enjoy running a law firm, this episode is for you.Chapters:0:00 Intro & Nick's CrossFit Origin Story2:05 Ben's Triple Bypass & CrossFit Comeback3:37 Soccer Refereeing, Running 4 Miles a Game & Protecting Young Refs5:23 How Great Legal Marketing Got Started 21 Years Ago8:33 Why Law Firms Are an Easy Target for Vendors11:08 How GLM Helps Lawyers Evaluate & Hold Vendors Accountable13:44 The Right Question to Ask Before Spending on Google Ads15:22 The Top 3 Topics at GLM: People, AI & Digital Marketing19:58 Data Quality, Call Tracking & The 83% Referral Rule21:38 The Best First Step for a New Law Firm: Build Your Relationships22:01 Direct Mail, Newsletters & Putting Others First27:31 "Is Someone Wandering Into Someone Else's Office Right Now?"31:36 The Fish Rots at the Head: Culture Starts With the Owner33:12 How to Increase Your Happiness as a Law Firm Owner36:28 Nick's Journaling Journey & Personal Transformation39:06 Mastermind Groups, Accountability & Bragging Rights42:32 How to Join Great Legal Marketing + Renegade Lawyer Marketing BookGuestBen Glass — Founder, Great Legal Marketing | Managing Attorney, Ben Glass Lawgreatlegalmarketing.com | glmsummit.com | benglasslaw.comTopics Covered-How Great Legal Marketing started 21 years ago — and why the appetite was already there-Why the fundamentals of marketing haven't changed and never will (it's all human psychology)-GLM's model: vendor-agnostic education, not a product pitch-The top three mastermind topics right now: people/culture, AI, and digital marketing-Why 83% of Ben Glass Law's revenue comes from human referrals — and what that means for your firm-The best first move for a new lawyer: direct mail, newsletters, and genuine curiosity about others-Why the right question isn't 'how much should I spend on Google Ads?'-Ben's framework for building a firm that fits your life: vision, permission, and people-The four-quadrant exercise for eliminating the things you hate-Why the client is third on Ben's priority list — not first-Mastermind groups: accountability, bragging rights, and seeing that everyone's a little broken-Ben's soccer referee work and his fight to restore sanity to youth sports-Ben's triple bypass surgery and his return to CrossFit-Nick's personal transformation story and the TikTok journal that started it allPeople & Resources MentionedBen Glass — Ben Glass Law (benglasslaw.com) / Great Legal Marketing (greatlegalmarketing.com)Brian Glass — Ben's son and co-leader at Ben Glass Law and Great Legal MarketingGyi Tsakalakis — AttorneySync; presenter at GLM's upcoming boot campConrad Saam — Mockingbird Marketing; presenter at GLM's upcoming boot campDan Kennedy — marketing legend; coined "the money is in the list"Samy Chong — mindset coach (Toronto); Ben's coach for ~12 yearsNick Werker — host, Everything Except the Law PodcastResources:Renegade Lawyer Marketing — Ben Glass's book (available on Amazon)greatlegalmarketing.com — join the email list, find upcoming eventsglmsummit.com — Great Legal Marketing Summit (annual, October)Ben Glass Law — benglasslaw.com (ERISA long-term disability & personal injury, Northern Virginia)Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4xjerw3w Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/4c9h8xb8 You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode, Curtis Fenn from REDX shares insights on how data and AI are transforming real estate prospecting and marketing. Discover how long-term AI experience, data quality, and innovative marketing strategies like social media and direct mail are shaping the future of real estate business growth. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Send us Fan MailNonprofit crisis fundraising strategy is not about making every donor message sound urgent—it is about knowing when urgency is real, how to communicate it honestly, and how to keep donor trust intact. In this Fundraisers Friday episode, Julia C. Patrick and Tony Beall take on one of the most familiar fundraising habits in the sector: the constant use of emergency-driven appeals.From “now more than ever” messaging to year-end giving campaigns, this conversation challenges nonprofit leaders to think carefully about the business impact of their fundraising language. Tony explains why repeated crisis appeals can create donor fatigue, especially when supporters receive multiple fear-based messages from several organizations at once. At some point, donors may begin to wonder whether they are investing in impact—or being asked to rescue an unstable organization.Tony offers a clear reminder for fundraising teams: “If everything is urgent, eventually really nothing feels urgent.” That idea becomes the core of this episode. Nonprofits must distinguish between a true community crisis, a temporary emergency program need, a fiscal funding gap, and a normal fundraising cycle. Each situation calls for different communication, different transparency, and a different donor invitation.The duo also explore the difference between disaster-related appeals, funding cuts, year-end campaigns, and mission-based messaging. For some organizations, fear-based messaging may be appropriate when it is grounded in fact and tied directly to the mission. For others, hope and impact may be the stronger path. Tony's advice is direct: “When I was confused about my messaging or what direction I should be going… I always go back to the mission.”The goal is not to avoid urgency. The goal is to use it wisely, honestly, and in service of sustainable mission investment. 00:00:00 Don't Hook Donors on Emergencies 00:02:17 Why Constant Crisis Messaging Creates Donor Fatigue 00:03:22 When Appeals Start Sounding Like a Cry for Help 00:05:26 Disaster Relief vs. Everyday Nonprofit Messaging 00:06:32 How to Define a True Fundraising Crisis 00:10:04 Fiscal Crisis, Funding Cuts, and Donor Transparency 00:13:17 Year-End Appeals Without Panic Messaging 00:16:16 Direct Mail, Donor Lists, and Realistic ROI 00:17:59 Fear, Hope, Impact, and Mission Alignment 00:22:16 Donor Perception and Message Segmentation 00:25:01 Mission Investment vs. Rescue Giving 00:26:48 If Everything Is Urgent, Nothing Feels Urgent #TheNonprofitShow #NonprofitFundraising #DonorEngagementFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
In this episode of The Kash & Dash Show, hosts Ted Kaasch and Owen Dashner sit down with Jeff Charlton, founder of REI Print Mail, to talk about why direct mail is still one of the most powerful marketing tools in real estate.Jeff has been an entrepreneur since he was 14, built a major direct mail and printing company, and has bought 27 companies over the last 25 years. But this episode is not just about postcards and mailers. It is about marketing, business, follow-up, execution, and why so many investors are quietly losing deals before they ever get a real shot at them.Jeff breaks down why most direct mail campaigns fail, why cheap lists can cost you more money in the long run, and why investors need to stop treating mail like a one-time lottery ticket. He also explains why direct mail has a “tail,” meaning a mail piece can bring in leads months or even years after it was sent. Ted shares a real example of landing a 14-unit deal from a letter that had been sitting in a drawer for years. Want to learn more from Jeff Charlton?Jeff will be speaking live at Omaha REIA on June 2nd. If you are local, come join us in person. If you are outside Omaha, watch the live stream on The Kash & Dash Show YouTube channel.Jeff and his team also offer a free 15-minute call to help investors review their market, talk through direct mail strategy, and figure out where the opportunity may be.If you are a real estate investor, business owner, wholesaler, flipper, agent, or entrepreneur trying to generate better leads, this episode is worth the listen. You can Join the Omaha REIA - https://omahareia.com/join-todayOmaha REIA on Facebook - https://www.facebook.com/groups/OmahaREIACheck out the National REIA - https://nationalreia.org/ Find Ted Kaasch at www.tedkaasch.com Owen Dashner on Facebook https://www.facebook.com/owen.dashner Instagram - https://www.instagram.com/odawg2424/ Red Ladder Property Solutions - www.sellmyhouseinomahafast.com Liquid Lending Solutions - www.liquidlendingsolutions.com Owen's Blogs - www.otowninvestor.com www.reiquicktips.com Propstream - https://trial.propstreampro.com/reianebraska/Timber Creek Virtual - https://timbercreekvirtual.com/services/MagicDoor - https://magicdoor.com/reia/...
Banking on Cultura: Where Latino Culture and Entrepreneurship Collide
Direct Mail vs. Facebook for Seminars: Lessons from 5 Years of Running Both>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.
Join an active community of RE investors here: https://linktr.ee/gabepetersenREAL ESTATE INVESTING STRATEGIES THAT CREATE FINANCIAL FREEDOM
Interested in a complimentary market scan or ads workshop from Valpak? Click here: http://asktommypodcast.com/Valpak In this episode of The Home Service Expert, Tommy sits down with Dan Harlacher from Valpak, a marketing expert with over 30 years of experience helping local businesses generate leads and grow through targeted direct mail and data-driven marketing strategies. While many marketers focus only on digital advertising, direct mail continues to be one of the most powerful and underutilized lead generation tools, especially for home service businesses. Valpak has evolved from the iconic blue envelope into a sophisticated omnichannel marketing platform combining direct mail, digital advertising, and advanced audience targeting. Dan breaks down how businesses can use data, targeting, and integrated marketing campaigns to drive measurable ROI and consistently generate new customers. You'll learn why direct mail still works in the digital age and the biggest marketing mistakes local businesses make. You'll also learn how to target the right homeowners for home services, strategies to increase response rates and conversions, and why omnichannel marketing is the future for local businesses. If you're a home service business owner, entrepreneur, or marketer looking to generate more leads, this episode is packed with practical insights you can implement immediately. Timestamps: 00:00:00 Cold Open 00:00:11 Title Sequence VO 00:00:30 Show Notes VO 00:01:16 Intro Into Interview 00:58:24 Outro
Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches! In this episode, Alyssa and Jessica from the marketing team explain why direct mail remains a cornerstone of real estate marketing, even in a crowded digital landscape. They highlight how the moment someone physically touches a mail piece creates stronger memory recall than scrolling past emails or banners. The discussion covers when to mail, what to send, and how to design campaigns that stay visible over time. Guidance is tailored to probate, divorce, pre-probate, late mortgage, and other niche leads, emphasizing credible branding, simple typography, and consistent color palettes. You'll get practical tips on envelope design, letters, postcards, brochures, and useful add-ons like checklists and resource guides. They stress testing and segmentation, treating non-responders, warm leads, and new prospects differently while keeping messaging cohesive. The episode also covers combining mail with digital channels for higher results, with benchmarks showing 9% house-list and 5% prospect-list responses, improving further with email, retargeting, SEO, and social. Real-world examples illustrate how recurring touches build trust, and how automation keeps campaigns running while you scale. Finally, Jessica invites listeners to book time for personalized branding guidance, emphasizing that long-term, multi-channel campaigns move probate and other niche deals forward effectively. Key Takeaways: Direct mail is strongest when paired with digital marketing. Combining mail with websites, landing pages, and online follow-up creates multiple touchpoints that drive engagement. Physical mail captures attention in ways digital cannot. When someone handles a mail piece, it boosts attention and memory recall, helping your message stand out. Consistent branding builds trust. Using the same visuals, messaging, and tone across letters, postcards, and online channels reinforces credibility over time. Segmenting leads and testing improves ROI. Targeting specific audiences and experimenting with styles, messaging, and timing identifies the best response rates. Long sales cycles reward persistence. In niches like probate and divorce, consistent outreach keeps you top-of-mind until prospects act. Automation keeps campaigns consistent. Autopilot systems and scheduled mailings run marketing smoothly with less manual effort. QR codes and landing pages accelerate conversions. Quick access bridges offline and online engagement, making it easier for prospects to act. To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market. #DirectMailMarketing #RealEstateMarketing #RealEstateLeads #LeadGeneration Previous episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group: https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show
In a world where nonprofits are competing with overcrowded inboxes, direct mail is experiencing a comeback. And if your direct mail looks the same as everyone else's, there's a good chance it's heading straight for the recycling bin.Brandon Gaty and Cait Connolly work at LettrLabs and help brands create hyper-personalized donor experiences with robotics-powered handwritten mail. This makes it possible to personalize EVERY piece of mail at scale!So today, we are unpacking how to spark joy in someone's mailbox, how segmentation and automation can dramatically improve ROI, where you might be overspending, and why focusing on donor retention and upgrades before acquisition can unlock faster resultsResources & Links LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that's fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust. Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you. The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? ...
Want the resources mentioned in the training?Instagram ➡️ https://www.instagram.com/mikereillync/Follow this link for the Free training:https://level.strsecrets.com/pc-bookYou want to grow a property management business, you will eventually hit the same wall:You become the person slowing things down.In this video, I share the exact playbook we built before hiring our first salesperson.Inside this training you'll learn:• The perfect type of property we target• The exact type of homeowner we want to work with• The biggest problems Airbnb owners face today• How we show our value to sign new clients• The "UI Method" for finding struggling Airbnb properties• The exact numbers and goals we set for our sales team• The best ways we find and talk to new owners• Our step-by-step sales process and first phone calls• What happens right after an owner signs with usIf you want to grow your company to 30, 40, or 50+ properties, you need a sales plan that works every single time.This episode shows you exactly how we built ours.Subscribe for new weekly videos ➡️ https://bit.ly/2Nrn4XOTimestamps:00:00 – Why You Need a Sales Plan01:12 – The 4 Steps of Our Sales Playbook02:10 – Finding the Perfect Property03:05 – The Perfect Homeowner04:18 – Problems Airbnb Owners Face05:45 – Creating a Strong Offer07:00 – Why You Need a CRM Software08:50 – Sales Goals and Numbers to Track10:20 – The Experiment: 120 Calls in 6 Weeks11:35 – Our Sales Win Rates12:18 – How to Find Leads: The UI Method13:30 – Using Referrals and Partners14:05 – Direct Mail and Ads15:05 – Running Facebook Ads for Leads16:10 – Our Sales Process17:20 – The First Call and Asking Questions18:15 – Handling Owner Concerns19:05 – Bringing on a New Owner20:00 – Weekly Sales Tracking21:10 – Hiring and Testing a SalespersonConnect with us on other social media platforms:STR Secrets FB group ➡️ https://www.facebook.com/groups/STRentalsecretsMichael Sjogren FB Page ➡️ https://www.facebook.com/theAirbnbGuyInstagram ➡️ https://www.instagram.com/miike.sjogrenLinkedin ➡️ https://www.linkedin.com/in/mikesjogren
Want the resources mentioned in the training?Instagram ➡️ https://www.instagram.com/mikereillync/Follow this link for the Free training:https://level.strsecrets.com/pc-bookYou want to grow a property management business, you will eventually hit the same wall:You become the person slowing things down.In this video, I share the exact playbook we built before hiring our first salesperson.Inside this training you'll learn:• The perfect type of property we target• The exact type of homeowner we want to work with• The biggest problems Airbnb owners face today• How we show our value to sign new clients• The "UI Method" for finding struggling Airbnb properties• The exact numbers and goals we set for our sales team• The best ways we find and talk to new owners• Our step-by-step sales process and first phone calls• What happens right after an owner signs with usIf you want to grow your company to 30, 40, or 50+ properties, you need a sales plan that works every single time.This episode shows you exactly how we built ours.Subscribe for new weekly videos ➡️ https://bit.ly/2Nrn4XOTimestamps:00:00 – Why You Need a Sales Plan01:12 – The 4 Steps of Our Sales Playbook02:10 – Finding the Perfect Property03:05 – The Perfect Homeowner04:18 – Problems Airbnb Owners Face05:45 – Creating a Strong Offer07:00 – Why You Need a CRM Software08:50 – Sales Goals and Numbers to Track10:20 – The Experiment: 120 Calls in 6 Weeks11:35 – Our Sales Win Rates12:18 – How to Find Leads: The UI Method13:30 – Using Referrals and Partners14:05 – Direct Mail and Ads15:05 – Running Facebook Ads for Leads16:10 – Our Sales Process17:20 – The First Call and Asking Questions18:15 – Handling Owner Concerns19:05 – Bringing on a New Owner20:00 – Weekly Sales Tracking21:10 – Hiring and Testing a SalespersonConnect with us on other social media platforms:STR Secrets FB group ➡️ https://www.facebook.com/groups/STRentalsecretsMichael Sjogren FB Page ➡️ https://www.facebook.com/theAirbnbGuyInstagram ➡️ https://www.instagram.com/miike.sjogrenLinkedin ➡️ https://www.linkedin.com/in/mikesjogren
Direct mail isn't dead—you're just doing it wrong. Learn the 5 proven strategies that helped contractors generate millions, including past customer campaigns, radius marketing, and the Wall Drug frequency principle that crushes digital-only competitors in 2025.
Austin Marvel joins the show to explain why land investing is becoming a safer and more lucrative alternative to traditional house flipping. This episode dives into the "survey hack" for subdividing property, leveraging AI for lead generation, and the importance of relationship-building when dealing with complex situations like probate and terminal illness.Learn how to navigate the land market, refine your data, and use modern tools to scale your real estate business. And don't forget to check out the TTP Training Program for more elite training!---------Show notes:(0:00) Beginning of today's episode (1:03) Handling complex probate and "no expiration" contracts (3:24) Building relationships with probate attorneys (7:02) Leveraging conversational AI (Maya) for cold calling (7:55) Subdividing property before closing (11:12) A $135,000 land flip with a terminal seller (13:26) Why bigger acreage beats small infill lots (16:30) Cold calling vs. PPC vs. Direct Mail (25:01) How AI tools like Claude are replacing virtual assistants (27:19) Upcoming Land Mastermind in April ----------Resources:U.S. Lead ListThe Land LeagueClaudeTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?
Send a textIn this quick-tip episode of The Private Practice Survival Guide, Brandon Siegel breaks down three practical ways to improve your direct mail results by sharpening one thing most campaigns get wrong: the call to action (CTA). He explains what a CTA actually is, why clarity beats cleverness, and how to structure a single, bold next step your audience can understand in five seconds or less.You'll learn how to reduce friction (so people can act fast), how to use urgency without sounding gimmicky, and how to align your direct mail CTA with a mobile-optimized landing page experience that converts. Brandon also walks through a standout case study: a clinic that used a retention-based Hawaii vacation incentive to attract and hire five physical therapists in 180 days—showing how lifestyle-driven CTAs can outperform cash bonuses when they reflect culture, values, and long-term commitment.If you want higher ROI from direct mail—whether you're recruiting, generating leads, or filling schedules—this episode provides a simple CTA checklist you can apply immediately, plus a clear action step to audit your last campaign and upgrade what happens next.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co
Is direct mail actually back in 2026 — or is it a dinosaur channel that should stay extinct?In this episode of Owned and Operated, John Wilson sits down with Sam Preston (CEO of Service Scalers) to break down how the best home service companies are using direct mail as direct response, why some operators get 14x ROI while others lose money mailing the same market, and the exact levers you can pull to make mailers perform (audience, offer, format, frequency, and iteration).They also get into why “legacy media” still works when executed well, how to think about underserved markets, and why your offer + ticket size determines whether direct mail prints money… or burns it.Key Topics Covered:Why “someone in your market is winning” with direct mail (even if you think it's dead)The 4 audiences to mail (members → active customers → inactive customers → net-new)What formats work: postcards, letters, Valpak, door hangers, even “weird” creative mail
Send a textWelcome to the Laundromat Resource podcast! In this episode, host Jordan Berry shares a comprehensive, free, three-part course packed with everything you need to know about buying your first laundromat. Whether you're new to the business or looking to up your game, Jordan Berry breaks down the process into straightforward, actionable steps.You'll learn how to find laundromat deals using a proven six-step system that leverages public markets, broker networks, and off-market opportunities. Jordan Berry introduces powerful tools like the Laundromat DFY (Done For You) platform, designed to help you organize leads and track your progress—completely free of charge.But the journey doesn't stop at finding a deal. The course dives deep into how to properly evaluate a laundromat's value, craft compelling offers, and perform thorough due diligence to avoid costly mistakes. With practical tips, real industry insights, and free resources provided throughout, this episode is your ultimate guide to making smart, informed decisions as you enter the laundromat business.Grab your notepad, get ready for step-by-step advice, and start your journey toward laundromat ownership today!In this episode; Jordan discuss:00:00 "CRM for Tracking Deal Action"07:30 Activity Logging Workflow14:32 Broker Outreach: Minimum Info & Cadence16:28 Targeted Laundromat Listing Strategy25:57 "Laundromat Deals and Direct Mail"30:27 "Laundromat Deal Analysis Explained"34:15 "Laundromat Analysis Tool Overview"43:26 "Quick Wins for Higher Income"47:01 "Maximizing Lease Terms Advice"51:13 Laundromat Valuation and Buyer Demand59:08 "Buying Your First Laundromat"01:04:31 "Tracking Laundry Machine Usage"01:07:05 "Verifying Laundromat Income Methods"01:10:49 "Machine Model Numbers Matter"01:16:26 Avoiding Hidden Business Expenses01:21:47 "Laundromat Ownership Made Easy"
If you think direct mail is dead, Dan Kennedy has a few words for you: It's not merely surviving. It's THRIVING. In this episode, Dan is joined by direct mail expert Craig Simpson and Agora Publishing's own Jon Alexander to reveal how some of the biggest financial publishers in the world are using mail to drive webinar registrations, upsells, and long-term customer value. You'll hear how smart businesses - big and small - are using physical mail to bypass digital noise, tie their messaging to current events, and even go negative to acquire high-value customers. This is your proof that direct mail isn't old school... It's just underused. MagneticMarketing.com NoBSLetter.com
257: In this episode, I'm joined by Kay Walker, a former short-term rental powerhouse who built a portfolio of 100+ Airbnb units before pivoting into land investing.(Show Notes: REtipster.com/257)We talk about her first accidental land deal, how she made more money with fewer headaches, and why she intentionally keeps her business small. Kay reveals how her STR experience shaped her land approach, how she transformed her direct mail strategy, and why control and creativity give her the edge.We also dig into her standout marketing tactics, why she mails everything herself, her thoughts on being a woman of color in this space, and what she'd do differently if she had to start over.If you want to learn land from someone who doesn't follow the typical playbook, this is it.
Andrew Becker is with wholesaling powerhouse Brent Daniels! Brent shares his journey from losing everything in the 2008 crash to building a massive empire using the "Four-Headed Monster" of Google marketing. He reveals why inbound leads from Google PPC and SEO are the highest converting leads in the industry and how to dominate the four critical spots on the first page of Google to capture motivated sellers who are ready to act now. In this deep dive, Brent breaks down his internal sales process, emphasizing the critical "speed to lead" rule—you have exactly 30 seconds to respond to an inbound lead before your chances of conversion drop. He explains the "keys" analogy for why sellers choose speed and convenience over price, how to track the right KPIs to ensure profitability, and why focusing on "ugly houses" rather than just any lead is the secret to high margins. More wholesaling lessons if you join the TTP Training Program today. ---------Show notes:(0:50) Beginning of today's episode(3:29) The "Rich Dad Poor Dad" moment that changed everything (5:25) Losing it all in 2008 and rebuilding through "Talking to People" (7:12) Wholesaling 101: The three main exit strategies (Flip, Hold, Assign) (9:54) The "Four-Headed Monster" of Google: PPC, GMB, SEO, and YouTube (12:09) Speed, Convenience, vs. Price: The "Keys" Analogy for motivated sellers (16:28) The 30-Second Rule: Why speed to lead is non-negotiable (19:56) Quality over Quantity: Why you shouldn't make an offer on every single lead (21:54) The vital KPIs: Live answer rates, leads per deal, and marketing ROI (24:33) Resources for finding off-market deals ----------Resources:TTP InsiderBrent Daniels YouTube Channel To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?
What if you could turn every mailbox in your neighborhood into a $1,000 payday? That's exactly what Rachel and Dalton from Big Sky Automation have been doing with Every Door Direct Mail (EDDM) postcards. Here's the idea: the Postal Service lets you deliver a postcard to every home on a mail route for about $0.25 apiece. You can use that to advertise your own business — or you can do what Rachel and Dalton do and sell that exposure to other local businesses. By stacking multiple advertisers onto a single oversized postcard, they spread out the cost, create an affordable local advertising product, and keep the difference as profit. They've mailed 20 postcards in about seven months, so this isn't a one-off experiment. In this episode, they break down exactly how the model works — and why it keeps businesses coming back. (Want to learn how to do this in your own area? Check out their free mini course at CommunityCardPlaybook.com) Tune in to Episode 719 of the Side Hustle Show to learn: how the Every Door Direct Mail side hustle works how to sell it to local businesses how to make it repeatable and scalable Full Show Notes: $1,000 per Postcard: The Every Door Direct Mail Side Hustle New to the Show? Get your personalized money-making playlist here! Sponsors: Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! Quo (formerly OpenPhone) — Get 20% off of your first 6 months! Shopify — Sign up for a $1 per month trial! About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and side hustle ideas. We share how to start a business and make money online and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.
Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven personalized campaigns. The discussion covers AI-powered delivery optimization that automatically selects standard vs. first-class postage based on speed requirements, real-time address verification APIs that prevent undeliverable mail and save millions in wasted sends, and QR code attribution systems with personalized URLs achieving 5% average conversion rates and up to 30% for compliance-ready campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven personalized campaigns. The discussion covers AI-powered delivery optimization that automatically selects standard vs. first-class postage based on speed requirements, real-time address verification APIs that prevent undeliverable mail and save millions in wasted sends, and QR code attribution systems with personalized URLs achieving 5% average conversion rates and up to 30% for compliance-ready campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Direct mail conversion rates outperform email by 300%. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. His team discusses API-triggered mail campaigns that respond to cart abandonment within three days, AI algorithms that optimize postage costs by routing mail through national printer networks, and QR code attribution systems generating 25% conversion rates for personalized landing pages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Direct mail conversion rates outperform email by 300%. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. His team discusses API-triggered mail campaigns that respond to cart abandonment within three days, AI algorithms that optimize postage costs by routing mail through national printer networks, and QR code attribution systems generating 25% conversion rates for personalized landing pages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated address verification systems that prevent undeliverable mail sends.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated address verification systems that prevent undeliverable mail sends.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Todd Toback breaks down the exact system he uses to turn direct mail into a long-term, high-ROI investment. If you're frustrated with crowded cold-calling and texting channels, this episode shows why the most successful wholesalers still rely on postcards and how to make them work consistently.This is a no-fluff breakdown of the 10 principles that actually drive profit, not just response rates.---------Show notes:(1:03) Beginning of today's episode(2:09) Why are the most successful wholesalers still using direct mail—and why do most people quit too early.(3:39) Consistency is everything(6:25) Use proven mail pieces(8:28) Why do the best lead come from the tail end of mailing(10:33) Measure ROI not expenses(12:04) Recap of the principles----------Resources:No Limits Selling SystemTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?
Most investors say direct mail “doesn't work”—but top investors know that's not true. In this episode, we break down the five exact steps top investors use to win with direct mail, from building the right lists and sending mail that actually stands out, to answering calls live, staying consistent long enough to see results, and following up until deals close. This is the same framework that's been tied to over $100 million in profits and equity from direct mail campaigns across multiple markets. KEY TALKING POINTS:0:00 - The Lead Engine That's Generated $100M+0:19 - Step 1: Lists3:31 - Step 2: Be Creative7:34 - Step 3: Answer The Phone LIVE8:53 - Step 4: Consistency Is Key12:34 - Step 5: Follow Up14:54 - Outro LINKS:Instagram: Justin Dosseyhttps://www.instagram.com/justinmdossey/ Website: Ballpoint Marketinghttps://www.ballpointmarketing.com/ Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/
In this episode, Dr. Glenn Vo brings back a long-time friend of the community: Aaron Boone, former pro football player, CEO & founder of MVP Mailhouse. If you think direct mail is “old school,” you haven't seen what MVP is doing. Aaron and his team have mailed over 100 million postcards for dentists and track everything... from where your best patients live, to which offers they respond to, to how your front desk handles every call. This isn't “spray and pray” mailing. This is data-driven direct mail built to generate revenue, not just phone calls. You'll hear how MVP Mailhouse: ⦁ Maps where your BEST patients already come from (down to neighborhoods) ⦁ Targets their neighbors instead of wasting money mailing your existing patients ⦁ Tracks every call with unique numbers for each mailing and area ⦁ Scores front desk performance and helps you improve conversions ⦁ Matches each new patient and dollar back to the homes that got the mailers …so you finally know your true ROI from direct mail.
How do you scale a wholesaling business to $65K in monthly marketing while keeping a 4–5X ROI? In this episode, Joe and Devin Hager reveal the systems, strategies, and mindset that helped them build a powerhouse operation.They break down their lead-to-appointment ratios, the four pillars that drive seller motivation, and the pros and cons of PPC versus direct mail. You'll also learn how they approach negotiations, ask the right questions, and focus on buying houses—not just making offers. Be sure to check out the TTP Training Program.---------Show notes:(0:50) Beginning of today's episode(2:08) Lead to appointment ratio(3:19) The four pillars of motivation(6:09) PPC vs Direct Mail(9:35) Monthly budget in terms of marketing(14:10) Negotiating ang communicating(15:30) Listening and asking the right questions(26:10) You don't make offers you buy houses----------Resources:PropertyLeadsiSpeedtoLeadJoe HomebuyerFollow Devin on InstagramTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?