Podcasts about google local

In this episode, Dr. Corey Malnikof discusses:  Scaling from one clinic to 24 locations  Building a patient-focused clinic culture  Marketing strategies that work for doctors  AI, SEO, and social media marketing  Advice for growing a successful practice    Key Takeaways:    “Marketing works best when it comes from authenticity. If you truly love helping people, then marketing simply becomes sharing that passion with your community.” – Dr. Corey Malnikof    “Scaling a practice requires systems, leadership, and the willingness to step into uncertainty before growth happens.” – Dr. Corey Melnikov    “Doctors don't always need bigger budgets to grow. Many of the best patient acquisition strategies are free and relationship-driven.” – Dr. Corey Malnikof Connect with Corey Malnikof Email: drcorey@palmercare.com Business: palmercaregroup.com Twitter: @palmercaregroup @coreymalnikof Connect with Barbara Hales:   Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist TRANSCRIPTION (241) Building a Patient-Focused Chiropractic Brand    Dr. Barbara Hales:  “Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, you’re in for a rare treat. We have Dr. Corey Malnikov here with us. He is the CEO of Palmer Care Group, a healthcare organization operating 24 chiropractic clinics across the whole United States. He is an entrepreneur, speaker, and leader known for building high performing teams, scalable systems, and world class patient experiences. Today we’re going to dive into what actually works when it comes to marketing for doctors, how to attract the right patients, grow your practice, and build something that truly scales. Welcome to the show.”    Dr. Corey Melnikov:  “Thank you for the introduction. Always fun to hear all of that in 111 share. Thank you.”    Dr. Barbara Hales:  “When you first started out, did you see patients at that time?”    Dr. Corey Melnikov:  “Yeah, no, I was a.. I’ve been in practice for 21 years. I saw patients probably up to about seven or eight years ago, I had about 10 clinics at the time, and so I was a full-time guy. I loved seeing patients that they literally had to kind of rip it out of my hands for me to stop, but I kept cutting back. I kept.. I went from full-time to Monday, Wednesdays, and then just Mondays, and then I think I got to the point where I had a patient laying down, I was listening to what my doctors were saying, I was listening to the front desk, I was thinking about the other clinics, and I just felt bad for not being there 100% for the patients, and so, yeah, it’s been probably seven eight years, and I’ve been running the clinics instead of in it, but is there a long time?”    Dr. Barbara Hales:  “What made your practice unique in compared to other chiropractic offices around? Did you have multiple streams of income? Where were there additional services that others didn’t provide? Were there products that you felt your patients could use? Like, what is it that made you different,”    Dr. Corey Melnikov:  “yeah. And I will say, you know, with 24 clinics, you know, when doctors are into different things, we do have all sorts of different techniques and instruments and things that we use on patients, but really, what makes us different is I always tried to create this atmosphere, you know, I was a big Starbucks junkie in the beginning, you know, and I was trying to open a practice, and you know, I thought I’d graduate, put a shingle up, you know, the Red Sea would part, patients would line up, I’d take care of them, and the reality, like most, most entrepreneurs find out, is you open up, and then you know nothing. So I studied a lot, I studied Amazon, I studied Nordstrom, I studied the Ritz, I studied Disney, and I studied Starbucks, and Starbucks talked about how Starbucks was meant to be the third home, right? You had home, you had work, and then Starbucks,”    Dr. Barbara Hales:  “but no, I thought no drive-through, right?”    Dr. Corey Melnikov:  “Right, exactly, no drive-thru, but I thought, you know, a chiropractic clinic, a wellness clinic, should be the third home, not Starbucks. And so I kind of wanted to create this atmosphere, and I was always really big into personal and professional development for my doctors, for my staff, and even for my patients. So we tried to build a place, and we always talked about when patients come into our place, if their anxiety is high, we’re going to lower their anxiety to peace, and if their energy is low, we’re going to bring their energy up. And so for us, it was all about the experience, the second you walked through the door, the way you were greeted, the way you were treated, the way your case was managed, and how we kind of had an impact on every aspect of your life, emotional, physical, chemical, and treatment. And so that was the goal, and for me, that’s what’s made us different. It’s just the culture and the place we created,”    Scaling From One Clinic to 24 Locations    Dr. Barbara Hales:  “that’s wonderful. Now, before you had your first offshoot, you must have been a little bit nervous about doing that. Would opening up another location divide my patients, or would I succeed? You know, walk me through that, and how, and how you did succeed.”    Dr. Corey Melnikov:  “Yeah, I had no intentions of having 24 clinics. I had every intention of opening one clinic and trying to make it as successful as humanly possible, being a big part of the community and making that who I was. The reality was I opened a clinic, didn’t know what I was doing, figured out what I was doing, and then very fast grew it. I had been renting a room while I was waiting for my clinic to get built with from another chiropractor, and when he kind of saw how fast I built it, he said, “You know, my friend is selling a practice, I’ll go buy it, I just need you, you can be 5050 partners, no money, and you just fix it, and so that second clinic. Was just kind of like I couldn’t do anything else in my current clinic. My wife was about to join me, so we couldn’t, we couldn’t fit any more patients there. So the second clinic was like literally completely unpredicted, but man, it was fun. You know, I got to drive down, I was about 45 minutes away, go to this clinic that was, you know, pretty much failing, and then take it from where it was and grow it up, and so, yes, it was scary, but I’ll tell you, the scarier step wasn’t that second one, because the first one was successful, the second one was just fixing, but I went from two clinics to four clinics in a blink, and the scary part of that was, you know, I had no money, and then I started to make a little bit of money. Then we got the second clinic, and then I started to make a little bit more money, and I got four clinics, and I have negative money. So that was where I learned about the scariness of expansion. You know, when you, when you want to expand and you want to scale, you just, you have to be willing to step into this world of fear, where you’re going to take a few steps backwards before you step forwards, and that’s kind of been not to go off subject, but that’s been the whole thing, right? I went from money to no money, and then from four clinics to 10 clinics, where I went way backwards, and then got caught up, and then from 10 clinics to 20 clinics, and every time we make a massive growth, now I have to expect that fear and expect that, and just be willing to make that jump and be prepared.”    Dr. Barbara Hales:  “What’s really interesting is, I think many people hearing your story would think, well, by the time you got to the second or third one, you had, you had it down, and it was just going to be gravy after that.”    Dr. Corey Melnikov:  “Yeah, yeah. No, you know, it changes, you know. Five clinics is you right? I can see patients full time and still have my fingers on everything, but it’s not me anymore, right? There has to be a C suite. There has to be an infrastructure that I built and pay for for people to run our systems and run our marketing and run our HR and to run our everything, so with every clinic you add, you are limiting your ability to accomplish the job that you would normally do, and now you have to replace yourself with somebody who is paid and trained by you, so it’s a learning curve, because none of us, you know, on this podcast, I think your listeners, the doctors, none of us are trained entrepreneurs, trained businessmen, trained business women, we just have to learn as we go and study as hard as we can, and all of it’s a learning curve, but it’s a fun ride if you take”    Dr. Barbara Hales:  “it, when you started realizing that other people would be taking over the roles that you once were actively doing. Did you feel bad about it, or were you just so excited that it didn’t matter?”    Dr. Corey Melnikov:  “No, no, you know, you don’t want to let go of those. You grip them, death grip those. Not only do you not want to give them up, but then you know you have to learn very quickly that you can’t micromanage, right? So, like, I’m going to allow you to do second interviews and decide if this person has the ability to do the job, and I have to be able to, like, not give my approval on every employee that gets hired, and that is a very difficult thing to do, so no, every step along the way, every time you hand something off, you know, yes, you watch it a bit in the beginning, but you have to have the ability to not watch it if you want to grow, and that’s very difficult.”    Marketing Strategies That Actually Work for Doctors    Dr. Barbara Hales:  “So, what would you say to them about that?”    Dr. Corey Melnikov:  “Yeah, so there’s so much, it’s never ending. I mean, you know this with all the people that are on this podcast, there’s just so much great stuff out there, but it really, for me, becomes very dependent on geography, because digital marketing is absolutely amazing, and it is so deep now. I mean, yes, you can do Instagram posts, Facebook posts, LinkedIn posts, Twitter posts, YouTube posts, there’s Google post, there’s Google ads, and all that stuff works amazingly. You’ve got to learn all of that and use all of that, but there’s some geographies, like I have some geographies in Texas, that are, have such a congested digital footprint, like so many people in that congestion, that the ROI and the responses for that, you know there’s no way I could scale clinics there if that was what we did, so like in Northern Virginia, I’ll spend a lot of money on Google Local and Google Ads, and on boosts on some of our social media, so that would become very well known in the, in the neighborhoods, versus you know, in Texas, what works very well is being out in the community, meeting all the professionals that I can refer to, and that can refer to me, that are doing health screenings at different health fairs, that are doing lunch and learns in different companies, and so we use all kinds of tactics. Now, do I also do some digital marketing in Texas? Of course, but I don’t spend a lot, and do I also do all the other things in Northern Virginia? Yes, but I don’t push it a lot, you know. You’ve got to figure out what’s working. I think you know when I talk to people on the phone and they’re trying to get their marketing to work. I think part of the problem is they’ve got 15 different things going, and then these don’t work, so they try this and this doesn’t work, so they try this. You know, you got to focus in, and if, if, if somebody else can get this marketing to work in your area, so can you. So, instead of quitting it, dive into it, you know, learn why, why it’s not working, what you can do to make it work.”    Dr. Barbara Hales:  “Absolutely, and you know people are, so you know, scrambling for AI in their practice, without realizing that some of the old school techniques really work the best, and that it’s not something that they should forget about. People, after all, want to have a relationship with you, they want to actually see you, talk to you and hear what your views are, so you know, getting out there and introducing yourselves to people, both you know, prospective patients, but also to physicians in the area that can refer to you.”    Dr. Corey Melnikov:  “Yeah, doctors and professional referrals. I mean, we talked to this about our doctors all the time, if the only thing you did was have two lunches a week with referral partners, and you did that every week, you’d have 104 lunches a month, and if 10% of those people like you, that’d be 10 people sending you patients every month. So there’s professional referrals, is one of the most amazing things. I will say old school is kind of funny, because we just started doing some postcards again. Now that’s from like a decade ago. I’m going to tell you, the response, the response in some of our areas on like these postcards is insane. So, there is some old school stuff.”    AI, Social Media, and Modern Healthcare Marketing    Dr. Corey Melnikov:  “And AI, I right now, by the way, also, I mean, I know everybody wants to dive into it, and I think they should. AI, right now, is the wild wild west, because there’s nobody knows for sure, but we do know that feeding it, and doing, you know, AI, oh, doing, doing the search engine optimization, which is now for AI, is absolutely amazing. I think if I can give one piece of advice on something like AI, and even, you know, social media marketing, and things like that, I think that doctors, because we were, we want to be doctors, and that we don’t want to be the professional marketer. Too many times, doctors will go out and find this is the best company to do AI marketing for me. This is the best company to do lead generation for me, and they like hand it off and forget it. So, the one thing I would say is you’ve got to learn it right, and it’s not that hard. You can jump on YouTube and say, you know, put in a video, teach me how to do AI SEO, you can go into Chat GPT and just say, “Tell me the top 100 things I need to know. You really have to learn how to do it. So, I always like lead generation AI. I learn how to do it to the point that I’m dangerous enough that I could do it, and then I don’t. And then I hire a company, because then I can watch what they’re doing, and I can make pivots, and I can give suggestions, and I don’t just take the results for what they are. So, so get into AI marketing, get into all this stuff, but for the love of God, know what you’re doing first.”    Dr. Barbara Hales:  “Absolutely. How actively involved are you in creating videos for your patients on the sites”    Dr. Corey Melnikov:  “I I’m actively involved in, and by that I mean like maybe twice a month I get with our social media people, and they shoot videos with me, so that’s about as active as I am. And then they do all the editing and posting and everything for group, which is kind of the umbrella. The individual clinics is me giving them what I want them to record and do right, and then I have a separate crew that then edits and posts those, but at the end of the day I’m really just looking at how many posts are we doing, when are they going up, what are the statistics, what are the results. So I’m all KPI driven.”    Advice for Doctors Growing Their Practice    Dr. Barbara Hales:  “That’s great, so what advice would you give to our, you know, physicians and chiropractors that are listening today? You know, like two pieces of advice that they could implement right away.”    Dr. Corey Melnikov:  “Yeah, well, number one, you know, when I talk to chiropractors and they’re like, I don’t have enough new patients, or I talked to functional medicine, I talked to any of these guys, and I don’t have enough new patients, right. And then it’s, I don’t have the budget for it, because there’s, there’s so much stuff that’s free. You can right now shoot videos and post it on six different platforms. You can right now go stop by an office and drop your cards and meet a professional. You can right now go bring bagels and coffee to a bank before they open. Introduce yourself and tell them about your clinic. There’s so many free things you can do right now. If you don’t have enough new patients, it is just because you are not trying hard enough. It exists. You just have to do it, and no one can make you do it. But you could post 50 posts on social media right now, if you wanted to, right, and talk about who you are, you know, talk about what you do, and your community will absolutely love it. And then, you know, the only other thing I would tell you is, you know, have a goal, like, okay, I don’t have enough new patients for the love, like, what is enough new patients, and why did you pick that number, like, and if that’s your number, give me the action steps of how you’re going to get it. So, there’s a million ways to get new patients, right? If you, if you’re stuck and your brain is like, I can’t come up with one, then go on Chat GPT, Chat GPT, and say, give me 25 ways to get new patients right now that cost me nothing, and then you can do it, but work towards a goal, right? Say, I want 27 new patients this month, and here’s the action steps I’m going to do. You do those two things. I just don’t know how you can’t have enough new patients.”    Dr. Barbara Hales:  “Do you have a program yet on how to instruct physicians to follow in your footsteps?”    Dr. Corey Melnikov:  “Yeah, that’s good question. No, right. So we have all the programs for all of our doctors and CAS, you know. For me, right now, it’s just that there’s so many people that reach out about what we’re doing. My thought process was, let me just give it out for free, let me answer any questions. There’s really nothing for me to gain from this, except for, hey, doctors are helping a whole lot of people. I want you to help a lot of people. I want you to do more, and if I can be of any help for you to do that, then do it. Use me.”    Dr. Barbara Hales:  “That’s wonderful. So, what else would you like to tell our listening audience that maybe I haven’t touched upon lately, you know? Yet,”    Dr. Corey Melnikov:  “Well, you know, your podcast is marketing. You know, the only, the only other thing I’ll say about. Marketing is this. I’ve always looked at marketing is, you know, if you love what you do, if you absolutely love what you do, then marketing is just your extension of your love for what you do out into the community. And how many different ways can you come up with doing that? And if that’s what you’re doing, if the only thing you’re really doing is sharing what you love with the community, because you know it will make an impact. Then all of the negative things that we think of when it comes to marketing, the sales process, the I don’t want to do this, I don’t want to do that, all that goes away because the second you are locked in to all I want to do is help, then that’s all you’re ever doing, you’re just offering your value, and because it’s coming from such an authentic place, it works. It just works, you know. I used to go out to health screenings, and my goal was I wanted to meet one person that I could show them an alternative to maybe a surgery they were doing, and because the only thing I was doing, they were sitting there talking to people about health and wellness. I ended up with all these new patients. It just has to be authentic. You just have to figure out why this means so much to you, and then all you have to do is share that, and that’s all marketing is. It’s just you sharing who you are with the world.”    Dr. Barbara Hales    “That is wonderful advice. And with that, I would like to thank you for coming here. And listeners, this is, you know, a great guy, as you have seen and heard, and his company is called Palmer Care Group, and you can reach out to him at Palmer Care group.com We’ll also have that in the show notes, in case you don’t know how to spell it, or you probably forget it, as I have said it, but you know this guy has some great moves, and you need to see what he’s done and follow along. If you do that, you’re sure you’re sure there’ll be bumps, but you know what, you’re sure to meet with success. So, thank you so much for being on the show today with us, Corey”    Dr. Corey Melnikov    “Thanks for having me.”    Dr. Barbara Hales  22:10    “This has been another episode of Marketing Tips with the Doctors, with your host Dr. Barbara Hales and Dr. Corey Malnikof. Till next time,” The post Scaling the Patient Experience first appeared on The Medical Strategist.

Google Local Product & Awareness Ads are some of the best levers we have to capture both high-intent shoppers who are ready to buy the products in stock on your floor now and people simply looking for a bike shop for service or answers to general sales questions.Our four-person ads team, led by today's guest, Matt Viara, has decades of bicycle retail and Google ads experience. They can help you find and convert the shoppers that mean the most to your business.Here's the last time we had Matt on, when we dug super deep into all of our ad programs. If today's focus on local markets isn't what you're looking for, we can certainly help your store go national with its sales efforts. Reach out to mark.s@workstand.com, and we'll book some time to get started!Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.

Send a textIn this episode of the Near Memo podcast, Greg Sterling and Mike Blumenthal host a panel discussion with Eric Levine (Leadwise HQ, former Google LSA team), Claudia Tomina (Reputation Arm), Matt Casady (Sterling Sky), and Crystal Horton (Google Business Profile Platinum Product Expert).Together the panel explores how agencies are actually managing LSAs for clients today.Topics include:• The real ranking factors behind Local Service Ads• Whether LSAs are still a DIY product or require agency expertise• How agencies price and manage LSA services• Fraud, verification challenges, and fake listings• Lead quality and the removal of the lead dispute feature• What separates successful LSA campaigns from failed ones• How LSAs may evolve as AI search and brand discovery reshape local searchThe conversation also dives into the agency economics of LSAs — from consulting models to flat fee management and performance expectations in competitive markets like personal injury law.If you're an agency, consultant, or in-house marketer managing LSAs for clients, this panel discussion offers practical insights into how the product really works.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send a textGoogle Local Service Ads have become one of the most powerful placements in local search — especially in competitive verticals like personal injury law.But what actually drives ranking and performance?In this episode, we examine the real mechanics behind LSAs: review cadence, responsiveness, bidding structure, and the psychology of visual presentation. We explore how headshots and photo sequencing influence trust, why logos don't convert, and how review manipulation creates competitive distortion.LSAs reward operational excellence more than aggressive spending — and understanding the role of visual trust may be the difference between visibility and invisibility.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textClaudia Tomina joins Greg Sterling and Mike Blumenthal to unpack what the Google API leak reveals about local rankings, why reviews are being removed at scale, and how AI Overviews, Gemini, and agentic shopping are pushing transactions into Google's AI interfaces. A must-listen for anyone managing a Google Business Profile in 2026.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Thinking about running Google ads but not sure where to start? In this episode, we break down the differences between Google Local Service Ads and Google Search (PPC) Ads for lawn care and landscaping businesses. You'll learn the pros and cons of each, how they work, and what to consider before investing—so you can choose the option that fits your goals, budget, and growth plans. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Mon Carnet, le podcast de Bruno Guglielminetti Vendredi 17 octobre 2025 Le grand magazine francophone de l'actualité numérique Débrief avec Jérôme Colombain (2:45) Tour de l'actualité numérique de la semaine Entrevues : Florian Sauvageau : Le journalisme québécois, de la radiodiffusion à l'intelligence artificielle (21:15) Jacques Priol : IA et gouvernance publique dans les communes françaises (55:46) Pixxle Places : Une alternative locale à Google Maps et Google Local (1:12:55) François Charon : 20 ans de francoischaron.com (1:30:39) Billets : Stéphane Berthomet : Alliance Spotify–Netflix et l'évolution du balado (1:46:57) Stéphane Ricoul : La bulle potentielle de l'intelligence artificielle (1:53:45) Entrevue : Jean-François Poulin : Design industriel à Munich avec Thomas-Eric Béliveau (Bosch) (2:02:35) Collaborateurs : Jérôme Colombain, Stéphane Berthomet, Stéphane Ricoul, Jean-François Poulin www.MonCarnet.com Une production de Guglielminetti.com Octobre 2025

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the WPBakery vulnerability, Google's changes to ranking report tools, optimization tips for AI and generative search, LLM visibility tracker accuracy, local SEO updates for Bing Places and Google Local Pack, the impact of fake dates on AI rankings, and best practices for content credibility.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Google Local Service Ads are transforming how tree service companies win new business, putting you right at the top of Google search when customers are ready to call. But most owners don't realize how LSAs actually work, what they really cost, or how to maximize results. In this video, we will walk you through everything you need to know, from getting verified and showing up in the top 3 spots, to understanding cost per lead, setting smart budgets, and disputing bad leads so you don't waste money. You'll see why LSAs are often more effective (and more affordable) than pay-per-click or directories like Angie's and Yelp, and you'll leave with a clear roadmap to dominate your market and keep high-quality leads flowing year-round. Don't miss this chance to learn the exact steps successful tree service companies are using right now. watch the training and get ahead of your competition! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

We had this weird Google local ranking bug that seemed to happen over last weekend but resolved itself by around Tuesday. Then, the other day, we noticed that Reddit may be seeing a decline in Google Search traffic and visibility, but it might...

Happy Thanksgiving and Black Friday! The Google November 2024 core update is not done rolling out yet - it should have been. And yes, we are still seeing heated volatility throughout this week, even today. Google warned....

If you run a business in Norwich or surrounding areas, Google Local Service Ads are a cost-effective way of connecting with more clients, and AI Cerebral Marketing will optimize your campaign for maximum return-on-investment. Go to https://www.aicerebralmarketing.com/local-service-ads for more information. AI Cerebral Marketing City: Felixstowe Address: 2 Rosemary Way Website: https://www.aicerebralmarketing.com/ Phone: +44 7855 798747 Email: paulmylod@gmail.com

Send us a Text Message.Segment 1:  OpenAI & MindTrip bring AI to search, will it matter?Last Thursday, OpenAI made waves with an announcement about Search GPT, a prototype aimed at revamping the search experience for ChatGPT users. Promising a two-column format, it aims to ease the search process and challenge traditional search engines like Google. The prototype has the potential to streamline user experience while emphasizing publisher control and cooperation.In related news, a new travel bot, MindTrip, emerged, offering a conversational approach to travel planning. Users can refine searches for hotels, activities, and dining options, echoing the AI-driven trip planning Google showcased at their IO event. Clearly Google has the mindshare, the consumer usage AND the knowledge graph to fend off these new competitors, but Google's increasing contradictions and emphasis on income rather than user experience may hurt them.Segment 2: Google's Search Shenanigans: Boosting Numbers with Tricks?Is Google might be artificially inflating search volumes? One tactic involves generating new URLs for actions like clicking reviews in business profiles, which counts as additional searches. Another strategy is tweaking ad displays to change when users return to the search page, boosting ad inventory without increasing actual searches.This behavior coincides with Google's internal goal of increasing search volumes, potentially to impress Wall Street. However, this approach might be backfiring, frustrating users who have to perform multiple searches to find relevant information. This shift towards prioritizing revenue over user experience raises questions about Google's long-term strategy and the potential need for new leadership to refocus on user satisfaction. How sustainable are these tactics?Segment 3: Can You Boost Google Local Rankings via Engagement?Recent revelations from API leaks and DOJ findings highlight that Google uses click-through rates and on-site engagement as primary metrics to rank sites, contributing up to 30% of a site's ranking factors. This suggests that improving user interaction—like enhancing title tags, adding images, and boosting on-site engagement—can significantly impact search rankings.Does Google use similar engagement metrics to influence local business rankings? Actions like users interacting with business profiles, scrolling through images, and reading reviews might boost local search visibility. While photos play a critical role in attracting user attention, reviews and specific content like menus or price information can drive deeper engagement, do they potentially also elevate rankings?This underscores the importance of comprehensive competitor analysis to identify effective content strategies, ensuring businesses stay ahead in the local search game. As Google prioritizes engagement metrics, businesses must understand and cater to user desires on a category by category basis going forward.Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Unlock the full potential of Google Local Service Ads and supercharge your lead generation! In this episode, we dive deep into how you can leverage this powerful platform to attract high-quality customers with a cost-effective pay-per-lead model. Discover step-by-step strategies for setting up your profile, optimizing your budget, and climbing the rankings. We'll also share pro tips on managing and maximizing your leads, ensuring you get the most out of every dollar spent. Whether you're listening to the podcast or watching the video, you'll gain valuable insights to elevate your business and dominate your local market. Don't miss out—tune in and transform your approach to online marketing! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/

Don't miss this episode of Agent Power Huddle, where Terry Leinnweber dives deep into the secrets of Google My Business Pages and Google Local Service Ads. Tune in for practical tips and insider knowledge that can supercharge your local SEO and help you stand out in your market. Whether you're looking to attract more clients or boost your online presence, Terry's got you covered. Join us and discover how to leverage these powerful tools to grow your business effortlessly!

Y'know what's super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)?  ----- Google… someday, we'd really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google's auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it's all a little too murky to know what's really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it's pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs.  The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why.  The News: Google just shared their Q1 earning call, and nearmedia.co has all the deets.  Whaaaaa..?! Google Confirms Links Are Not That Important Google's March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now.  Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us!  For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April  Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody's gonna get in big trouble, y'all; we're looking at you Banana Slicer. Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode Join us live for LHLM Office Hours on LinkedIn or Youtube, May 17th.  Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Y'know what's super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)?  ----- Google… someday, we'd really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google's auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it's all a little too murky to know what's really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it's pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs.  The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why.  The News: Google just shared their Q1 earning call, and nearmedia.co has all the deets.  Whaaaaa..?! Google Confirms Links Are Not That Important Google's March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now.  Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us!  For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April  Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody's gonna get in big trouble, y'all; we're looking at you Banana Slicer. Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode Join us live for LHLM Office Hours on LinkedIn, May 17th.  Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Welcome back to Season 4 of Not Your Average Bucket List. For this episode, we're heading over to the great state of Washington to take a glimpse at a popular swimming hole: Big Eddy. Big Eddy is one of the most popular swimming holes in Washington, located less than three miles from the town of Gold Bar.In this episode, our hosts will discuss what you'll find when you visit Big Eddy, plus tips and tricks from the locals on what to expect, cost, and safety measures.Questions we'll cover in this episode regarding Big Eddy Swimming Hole: What is the cost to enter Big Eddy? Is this one of the best swimming spots in Washington? What should I bring to Big Eddy swimming hole? What other Washington outdoor adventures can I have in Gold Bar?Podcast Timestamps:[00:04:50] How American are swimming holes?[00:11:55] Driving to the swimming hole - best parking.[00:18:15] Google Local tips and tricks.Ready to shop better hydration? Use our special link Stay Hydrated! to save 20% off anything you order.https://zen.ai/notyouraveragebucketlist3Get In Touch!If you have personal experiences with any of the above attractions, call or text 805-298-1420! We'd love to hear your thoughts on these places and maybe even share your clip on the show! You can also reach out to us via email at podcast@onlyinyourstate.com.

Unlocking the secrets of Google Local Service Ads (LSAs), Mike Campion and Jackson Pinkoski guide cleaning business owners through the intricacies of this powerful marketing tool. LSAs stand out with a pay-per-lead approach, making them a cost-effective choice for residential services. The podcast explores the advantages of LSAs, including enhanced visibility on Google and the ability to tailor business profiles. Mike and Jackson share practical tips, urging businesses to seize the current opportunity, set wide budgets, and highlight diversity as an added advantage. LSAs emerge as a game-changer, offering affordable leads and strategic advantages for businesses looking to thrive in the competitive cleaning industry. The phone number for Google LSA's that Mike mentions in this episode is 833-272-1444 (as of January 2024) Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

Join us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimate businesses and consumers. Discover the challenges faced in tackling these scams and the response from authorities and Google. This conversation with Mike Blumenthal from Near Media is a must-watch for anyone in the service industry or those who use online ads for home services.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

To generate a steady stream of inbound leads from Google Local Search, businesses should prioritize optimizing their Google My Business (GMB) profile. Begin by ensuring all essential information, such as business hours, contact details, and address, is accurate and up-to-date

Unlocking Success with Google Local Service Ads Let's break it down a bit. What exactly are local service ads, and why should you be considering them for your clients? Well, they're the top three results you see on Google, often referred to as Google Guaranteed. You might have thought, "Let my clients handle [...] The post Maximizing Results with Google Local Service Ads appeared first on Seven Figure Agency.

Have you seen the Google Local Service ads at the top of the search page? Commonly called Google Guaranteed ads with the Green Check badge beside the name of the Tree Service Business. Well, we go through all the juicy details of how to optimize them properly to get the best results in your area! You don't want to miss this. This Local Service Ads platform is responsible for dozens of calls per month to your business (in most areas) if done right. There are some new things for 2023 that you should be aware of, and we will be covering these items in detail! We will unpack everything you need to know: - Why Local Service Ads is a no-brainer for most Tree Service contractors - How you can jump on board (if you have not already) - What it takes to rank in the top 3 results - How you can take advantage of high quality leads at low CPL and maximize your ROI to truly WIN with Local Service Ads Hope you get some value out of this podcast, if you are looking for more info, visit us at treeservicedigital.com! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE:  https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/

Rick O'Neill is a highly accomplished digital marketing consultant in the medical aesthetics and pharma sectors. With over 20 years of experience, he is the founder of LTF digital agency working with dozens of owners of aesthetic clinics to maximise their online presence and marketing strategies. In this episode, Rick shares where the highest Return on Advertising Spend is today, emphasising how crucial is it to invest in Google Local as well as leverage the many AI tools available to bring in more clients, retain your base and stand out from competition. In this episode, we explore key topics such as: The importance of investing in Google Local. People using it are searching with intent and they're ready to act.The good & bad of IG: great for advertising because of the data on demographics & engaging with your current customers; but watch-out for investing too much due to messy algorithmThe key criteria and great tools for measuring digital activitiesThe dangers of prioritising being a KOL or trainer vs building your practice as an injectorMaximise AI to create content to stay ahead of the curveStaying disciplined and practising resilience to achieve your “black belt” If you enjoy listening to AESTHETICS & BIZ, please support us by rating and reviewing us.Pre-order Rick's book “Black Belt of Digital Marketing”: https://blackbeltdigital.com/  Digital Marketing Help: AnswerThePublic: https://answerthepublic.com/ dashthis: https://dashthis.com/ Follow Rick: Instagram: https://www.instagram.com/rickoneillfrsa LinkedIn: https://www.linkedin.com/in/looktouchfeel/ Follow Felix: Instagram:  https://www.instagram.com/drfelixbertram/?hl=en

We're trying out also offering 10-Minute Tuesdays as video now. Of course, if you like the audio-only version, it will still be here every week but if you'd like to see us talking, you can now find that on YouTube.This time with faces!We got to visit in person last week at the Client Success SummitThat team is always working to get betterAfter-ticket surveys are important and appreciatedHow can we help you move your in-store inventory?Built-in toolsEnable your shopping cart Pending mapping maintenanceLeverage complementary contentBrand sale pages Google Local + selling on social Let folks know how convenient it is to see what you have available and shop with youTech Tip: Stock Status Labels work in conjunction with POS Import and Display RulesMost useful for products on order/back orderedIf you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.#email marketing #marketing #bikeshopwebsites #merchandising

Join Lindsey Bjorklund and Jackson Pinkoski in this episode as they explore the benefits of Google Local Service Ads (LSAs) for service-based businesses. LSAs function as lead generation ads, helping businesses increase visibility and attract customers. Jackson provides insights on setting up LSAs, budgeting, and avoiding scams. LSAs are a valuable tool to enhance online presence and generate quality leads. For More on Google LSA's check out Episode 909: https://youtu.be/xmDzOX1UDmc Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

In this episode, we delve into the latest developments in Google's local search landscape. We kick off with an exploration of Google's Search Generative Experience (SGE), a new AI-driven feature that's reshaping local search results. We discuss its potential impact on residential contractors and how businesses can adapt to this closed-loop system. Next, we tackle the issue of missing reviews on Google. We share insights from a new process that Google has introduced for reporting missing reviews, a critical aspect of digital marketing for home improvement businesses. We discuss the importance of reviews in reputation management, rankings, and revenue generation. We then shift our focus to the ethical acquisition of reviews. We discuss why businesses should avoid soliciting reviews in exchange for donations and the implications of Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) concept on review acquisition strategies. Finally, we discuss a new development in Google Business Profile management - the introduction of text-based confirmations. We explore how this change can help businesses verify their profiles more efficiently and the implications for local search visibility. Join us as we navigate these changes and provide actionable tips for residential contractors to optimize their digital marketing strategies in the evolving local search landscape. Read the full article here: https://moz.com/blog/local-search-developments-q2-2023 www.contractorgrowthnetwork.com

Garima Sahai, Former Director, Engineering, Google Local and Google Map Ads at Google Garima was one of the earliest employees at Google. She reflects on how the company has changed from its startup days nearly 20 years ago to becoming the internet giant it is today. We tackle everything from being one of the first female engineers in Silicon Valley, how Google co-founder Larry Page approached problems, and what it was like to build from zero to 1 billion and beyond. https://blindap.onelink.me/ttCg/ba917238

Google Ads is often a key strategy for bicycle retailers with sales growth goals. We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google Local Inventory ads can be a game changer for local retailers.Spring Sales continue to show strong results.Don't forget about migrating your Discounts to your upgraded Discounts feature. If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.#email marketing #marketing #bikeshopwebsites #merchandising

Google Local Service Ads for Business have become valuable for anyone with a local business. In this episode, John Lincoln, a digital marketing expert, will walk you through the benefits of local search ads, who should run them, and the process to get started.

Episode 197 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us on Webinar 5 and in episodes 134 & 193) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. In this episode we continue our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter two we focus on what's known as 'Google Local optimisation'. We explore: - What a 'Near Me Search is' and how this relates to a 'Google Local Search' - Creating a Business profile on Google and setting up or claiming your business - The importance of completing your Google Business profile as fully as possible and regularly - How to attract patients from within your local proximity - Using tools like answerthepublic.com to match commonly searched for terms on Google to your website and blog content - The big difference between using Google to attract patients vs using social media to market yourself - How search terms used by the public has changed and become much more specific (and how clinics can leverage this) - What Google AdWords is  - The dominance of Google vs any other search engines - What SEO (Search Engine Optimisation) is and the two main types (Local vs national) - Using tools like Brightlocal to improve your local SEO - The importance of Google reviews and how to encourage patients to do them - Advice for dealing with negative Google reviews - What a VPN is and whether these can affect Google Local Searches - What the best platform is to build your website on - The emergence of ChatGPT and AI for content writing   This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world.  CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS    Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get the following benefits: - Get acknowledged as an IA Patron on our website - Access to our three IA Patron whatsapp groups (General, Injectables & Business) where we discuss tips, tricks, cases, complications, business support topics and more - Access our new 'IA Live' sessions (Business & Injectable Zoom sessions) led by our hosts - Access to our watch eight IA webinars - Access to Dr Jake's hints, tips and injectable videos  - Access to our growing IA Library of clinical papers, books and resources  COMING SOON: Downloadable assets including medical history, consent form & treatment record templates as well as complication management protocols   Subscribe to IA: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA   Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website   David Segal: Follow David on Instagram   Our podcast guest: Follow Rick on Instagram

Effectively Using Google Local Guides for Real Estate Agents What are Google Local Guides? Well, anyone with or without a Google account can sign up, become a local guide, help visitors navigate your local neighborhood and experience well-hidden secrets that only a resident would know. But is there a hidden danger to businesses? This is a great opportunity for real estate agents to become what we call the "local digital mayor " of your city, town, and region. -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------

As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs. In This Week in Marketing, top real estate coach Jason Pantana talks with super-agent Ian Williams (AKA: Ian of Austin) about what Google Local Guides are and how he's using them to expand his brand to market domination. If you're looking to grow your Google portfolio to be the most recognized and trusted agent in your area, just press play and let Ian do what he does best – be your guide. And after you watch or listen, I'll leave you this link so you can get started using Google Local Guides today!

How ChatGPT's  breakthrough ability to create content will significantly impact local:  ChatGPT seems to provide a quantum leap in quality and speed AI generated content. How will this impact not just content, writers and thinkers in local but how it might actually, some day, provide a better local search experience.A deep dive look at factors in Google Local's new AI based review filter:   After examining almost 300 cases of Google erroneously taking down local reviews, we can start to see some of the factors of their new AI first approach to moderation. We explore which business categories and profiles are most impacted. And we discuss the confusion caused by Google's “false positives”.Google nuke a joke location that promotes a lame basketball tame:  The King's, in creating the Beam, have created a common theme for its fans. Its presence on Google inspired a level of ironic worship that seemed to be fun for all. Google, however, didn't see it that way, and despite all Google's many issues, they found time to throw water on the fire. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 92

Have you seen the change in the search results in your area to include Google Guaranteed listings at the top? Are you taking advantage of this new & cost effective lead generation opportunity?   On this webinar, I'll cover everything you need to know: Why Local Service Ads is a no-brainer for most plumbing/HVAC contractorsCONTINUE READING » The post How to WIN with Google Local Service Ads for Plumbing, HVAC & Home Services appeared first on Plumbing & HVAC SEO.

You may be wondering, which kind of Google Ads should I do? Traditional Google Ads or Google Guaranteed Ads? If your business is doing this one thing very well, then the options will differ. So, the answer is "It Depends". In this quick training video, I go over which ones are getting the best ROI, and which ones will more than likely work best for your business!   Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/

If you're not appearing in local search results, or not appearing at all, it can seriously impact your business. Google is very stringent in its listing guidelines, so you must follow them to the letter. Getting listed can be a bit of a process, but it's easy to fix if you follow instructions. Some business models are ineligible for a listing, including those that don't make in-person contact with customers.  It's low-tech, I know, but it's Google's way of asking business owners to prove they are who they say they are. Just follow the instructions on the verification card to complete the process. Your site should be listed and ranked in no time after that. You need to fill out your business introduction as fully as possible. Your profile photo, in particular, needs to be eye-catching.  People always like to get a behind-the-scenes glimpse of how businesses operate. Photos add character and life to an online business. If you don't have any reviews, you won't show up in local search results for your business. Reviews are a highly coveted piece of the Google Local puzzle. Your "star" rating will appear with your business listing, along with review excerpts, when somebody Googles your company name. More info about why isn't my business showing up in google local search?:    https://seo.co/local-seo/show-google-local-search/   Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN // RECRUITERS

Google produces a separate set of results at the top of the SERPs for local searches. These results are managed by a completely separate team within Google.  Our local SEO guide offers an extensive overview of the ins and outs of local search engine optimization. It is available as a PDF or as a download from the link below. In 2016, local results will be more important to users than ever.  If you don't have a local SEO strategy, you'll miss out on a ton of traffic. When implemented properly, local SEO yields a positive ROI for your business. It's probably not going to break you if you decide against it. More info about local SEO: optimizing your rankings for google local search:    https://seo.co/local-seo/   Connect with us:  SEO Company // PPC Management Company // Software DEV Services // WEBSITE DESIGN SERVICE // RECRUITING SERVICE 

In this podcast we discuss how Google Business Profile (formerly Google My Business) pages rank in Google's three pack, also known as the "local pack". Recent, good reviews, organic rankings and user proximity are major factors. Of course, there is a bit more to it than that. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. When someone searches personal injury attorney near me, there are a few types of results that pop up. You have the ads at the top. Below that is a map with a few firms' names. Lots of users click those and are directed to a nearby attorney. Getting listed in that spot is a huge benefit, but it can be a challenge. Today's podcast is all about getting your Google Business Page to show up there. Len, the founder of Optimize My Firm, is joining us today to talk about how to boost your odds of showing up in the Local Pack. What's your experience with Google My Business, now Google Business Page? Len: Google Local started around 2004. It was about the same time I had opened my IT firm/computer repair store that was sold in 2012, and it helped drive a ton of business to our business. I remember, in about 2008, they went to the Local 10-Pack. It used to be A, B, C, D, E, F, G, H, I, J, K lists, so it was really easy to game. Back then, all somebody had to do was be in the center of the city. The big trick then was to just rent a UPS Store mailbox which would give you a full address, and people would show up at the top there. It was really frustrating to see certain people there, and Google was really bad about removing spam, so I was personally affected by all of Google Local's results for many years before we started doing it for other lawyers. Len: As for other experience,  I occasionally participate in the Google Business Page product forum. I'm not there a lot, but I recently became a bronze member there. After you help enough people, it keeps you sharp staying on top of everybody's problems. If I were to spend another 500 hours there, they'd make me an expert. They call it a silver expert or something like that. Lindsey: We all have to have goals. Len: Yeah. I do lurk it from time to time and stay on top of everything that's impacting Google My Business. I'm going to actually call it Google My Business several times because it recently became Google Business Page. I don't know why they keep renaming it. It's like the seventh time they've renamed it. By the time everybody gets used to one, they change it again, but I stay on top of there. Locksmith, air-conditioning people, electricians, garage door repairmen, lawyers, they all have their own challenges, and it's just good to stay sharp. Lindsey: Absolutely. They're all competing for those positions in the Local Pack, that section that's right below the ads and next to the map. Does the Local Pack drive a lot of calls? Len: Yes. It's amazing how many calls it can drive. It's funny. For personal injury lawyers specifically, we've got a couple of different case studies. We have somebody in Southern California. They're not in Los Angeles, but they're in a city near it, in Los Angeles County. Even though they rank really well, they probably only get about 20 calls a month out of it. We have other lawyers in other areas. Maybe they're in a city of about 500,000 people and there's not nearly as much competition. In Southern California, there's a lawyer in every block. They might have less competition. They might get 200 calls a month out of it. It's always really surprised me that people call right from the Local Pack. I mean, I know if you're looking for pizza or coffee, you might call the first thing that pops up, but I was always surprised that people didn't do more researc...

Wondering if the Google Local Service ads at the top of the page actually work? Commonly called Google Guaranteed, these are the ads that you see at the very top of search results on the Google Search page with the green checkbox next to the company names. We unpack why you should be on the Google Local Service ads platform, how to get verified, and what to expect once you get there! If you want to grow your business, and get awesome branding with a Digital Billboard, you don't want to miss this!   Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/​

There's a growing perception that Google is in decline or dying. In an article in the Atlantic, Charlie Warzel interviews Marie Haynes, Dannie Sullivan and Rand Fishkin to try to understand his growing dissatisfaction with Google's results. Is it too commercial, too corporate or too sanitized? He is not sure but he does know its not what it used to be.What would Google local search results look like if Google couldn't put the Local 3-Pack at the top of search results? A recently discovered test may give us a clue. New 'Local Cards' have appeared in organic results. They offer less information but still link to GBP pages, not local websites.Even if this test is abandoned, we need to be prepared for change in local SEO and local marketing if the anit-self-preferencing act passes Congress. . There is growing anecdotal evidence that users are switching to alternative methods to discover local goods and services. Is GenZ ready to abandon Google? Have they already moved on to TikTok and Instagram? Google has lost other search battle before but have managed, by hook or by crook, to stay relevant. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 70

This week, I covered a possible Google update that ticked off a week ago, but it was weird, the tools didn't pick up on it. Google announced it is sunsetting Google Analytics Universal Analytics in 2023 and you will need to start using Google Analytics 4...

Google Local Guides have been around for years as a way for Google to get more in-depth information about local businesses. But after the most recent Google update we've noticed their importance in ranking has exploded. In this episode we take a deep dive into the growing importance of Google Local Guides for your business. Check it out! About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of Magnified Media. Based in San Francisco & Walnut Creek, California, Magnified Media is an internet marketing agency focused on online marketing, local and national SEO, website design and customer generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that engages with their audience. In his spare time, Adam enjoys volunteering on the board of several community-based non-profits. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature. --- Send in a voice message: https://anchor.fm/localseoin10/message Support this podcast: https://anchor.fm/localseoin10/support

The key to local business success: Be the first to use Google's newest marketing features in your area.  Get more traffic in the door, get your business noticed faster, and outrank your competition.  Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., joined me to discuss the easiest ways to incorporate the new Google Local and Google Maps features into your local SEO strategy. The pandemic, changing search habits, and more people shopping locally have driven the need for local businesses to have a strong presence in the search results.  Google Business Profile and other local features are vital to adapting to these changes. In this podcast, you'll learn how to grow your local business with a few tweaks on Google Local, Google Maps, and Google Business Profile.   Local search ads are becoming a bigger part of the local SEO landscape and search results. You can see them pop up at the top of the page. They show up in the google maps app and mobile now. –Amanda Jordan, 25:33 Every time I've seen someone go from no Google business profile to a cool business profile, or even just adding anything like that, there's a huge amount of growth because essentially you've just made yourself visible to lots of people that didn't even know you existed before. –Amanda Jordan, 58:54 The more thorough and valuable your reviews are, the more of an impact it does have on your ability to rank. –Amanda Jordan, 19:55   [00:00] - A little about Amanda's background. [02:00] - The most impactful changes on Google Maps.  [07:45] - How often should you update your Google Business Profile? [10:44] - Does posting updates on Google Business Profile give you an advantage? [12:58] - Should you build a website within Google Business Profile? [14:48] - How to motivate customers to leave positive reviews on Google. [20:58] - The missed opportunity with social media and SEO. [25:28] - Ad opportunities in Google Local. [29:32] - Where Google Local is going in 2022. [36:50] - How to educate clients about local SEO changes and get buy-in. [44:00] - Should a local business use professional photos, and is video important? [48:42] - A recommended platform for UTM tracking for local. [50:17] - Where should local businesses build links? [51:30] - How to handle clients who insist on keyword stuffing their business profiles. [56:45] - Do you need a Google Business Profile if you don't have a brick-and-mortar location?   Resources Mentioned:  Claire's Guide to UTM Tagging: https://www.clairecarlilemarketing.com/resources/claires-complete-guide-to-utm-tagging-for-gmb/   It's good just to have something up there that's recent and current just because It'll help you stand out. –Amanda Jordan, 11:35 A lot of times, we see social media and SEO as two completely separate things, but they can inform each other. They both give you data about who your customers are, how they found you, why they like you, and what they're interested in. –Amanda Jordan, 22:01 A lot of times, especially with local SEO and the focus on reviews and things like that, we can forget about the technical elements or not be as confident in our ability to handle them. I think it's perfectly normal but I think that's a place where a lot of technical and local SEOs can grow. –Amanda Jordan, 40:40   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Amanda Jordan:   Amanda has extensive experience designing campaigns, including web development and SEO, and is very talented and creative. She began her SEO career in 2011 and has enjoyed tackling complex problems for clients. Her specialty is local SEO for legal and enterprise companies. In her free time, Amanda enjoys playing with her dogs and beating her son at Mario Kart. Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amanda-jordan-96797686/ Follow her on Twitter: https://twitter.com/amandatjordan   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Largely uncovered in the news, Amazon has announced a new program, Local Selling, that allows local merchants selling on Amazon to apply for the ability to take an order on Amazon and deliver curbside from their location or to deliver via their own delivery process. Clearly this is a response to Google's successful push of Product Merchant center into local and might lead to additional local relationships for Amazon. Google is understanding more and more about the content of images using their Cloud Vision AI and this understanding of entities, labels, logos, sentiment and text is being leveraged to use images to answer searcher intent in ads, local and the mobile web results. This is part of a long arc where Google will now start using images to not just answer queries but to ask them as well using their new MUM AI/ML and is likely part of their AR future.  Google Local has been “stealing” local conversions for years. Joy Hawkins of Sterling Sky recently reported that Google local leads are both the dominant source for leads as well as the fastest growing source for leads for most of the verticals that she works in. What does this mean for local businesses? The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 39

In this episode, I speak with Jake Minick -- the ‘Asheville DWI Guy'.  Concentrating his practice in DWI / DUI Defense, he has handled hundreds of DWI cases throughout Western North Carolina. The National Trial Lawyers association has named Jake one of its Top 100 Trial Lawyers from 2014-2017.  He is a General Member of the National College for DUI Defense, and has successfully completed the National Highway Traffic Safety Administration's course on DUI Detection and Standardized Field Sobriety Testing, a 24 hour course taught to officers trained in DWI investigations.  We talk about: Why it's important for your firm to be on Google Local Some of the steps that you have to complete on Google Local Is putting your information on Google Local safe? How to register more than one location How to advertise on Google Local and getting better quality leads  Resources mentioned in this episode:John Fisher and Thomas More: Keeping Their Souls While Losing Their Heads  Connect with Jake here: LinkedIn Facebook https://www.minicklaw.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, I speak with Jake Minick -- the ‘Asheville DWI Guy'.    Concentrating his practice in DWI / DUI Defense, he has handled hundreds of DWI cases throughout Western North Carolina. The National Trial Lawyers association has named Jake one of its Top 100 Trial Lawyers from 2014-2017.    He is a General Member of the National College for DUI Defense, and has successfully completed the National Highway Traffic Safety Administration's course on DUI Detection and Standardized Field Sobriety Testing, a 24 hour course taught to officers trained in DWI investigations.    We talk about: Why it's important for your firm to be on Google Local Some of the steps that you have to complete on Google Local Is putting your information on Google Local safe? How to register more than one location How to advertise on Google Local and getting better quality leads   Resources mentioned in this episode: John Fisher and Thomas More: Keeping Their Souls While Losing Their Heads    Connect with Jake here: LinkedIn Facebook https://www.minicklaw.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Live Group Coaching #21: How to Recruit Domestic ISAs; Tips For Maximizing YouTube Reach; and Creative Ways to Get Hyperlocal with your Real Estate Marketing. Full Show Notes and links to all books, content, and other resources mentioned: https://probatemastery.com/social-media-videos-youtube-best-practices-real-estate-agentsWatch with video on YouTube:  https://youtu.be/HKsYspz83IcMUST JOIN! The Estate Professionals Mastermind Group has productivity challenges, high-energy community support, and bite-sized content. Click to Join.  Time Stamps (YouTube links):0:00 The Google Local Contributor Strategy2:49 Where Did You Recruit Your Call Center Employees?4:51 Training Your ISA to Call Probates6:12 How Did You Compensate Your Real Estate ISAs?10:15 How to Find and Hire Real Estate ISAs Near You12:42 Posting More Than Just Houses and Sold Signs13:38 The FAQs Challenge: Jumpstart Your YouTube Journey15:03 Channel Name, Structure, and Copywriting For YouTube SEO16:40 Understanding Search Intent17:57 SEO Trends and the Dominance of Video Content19:18 YouTube Thumbnails and Video Length: Best Practices22:47 Repurposing Videos on Multiple Platforms23:50 Tools and Tips for YouTube Video Tags26:36 How to Approach the Video Content Creation ProcessPlaces to Check Out:Facebook Community Probate Mastery Certification Course Chad's New YouTube ChannelMore Recent Content:Guide: 7 Tips for Consistent Lead Generation when Working Solo / as a Small Team Advice: How Do You Get Consistent Leads? + 'My new ISA got 2 appointments with this script!' Group Coaching: How To Access Equity in Mom's House | Handling Objections fPre-Roll Information: Join our Facebook Group: Estate Professionals MastermindCheck out ProbateMastery.com for the probate certification course and more content.