Podcasts about google local

Happy Thanksgiving and Black Friday! The Google November 2024 core update is not done rolling out yet - it should have been. And yes, we are still seeing heated volatility throughout this week, even today. Google warned....

If you run a business in Norwich or surrounding areas, Google Local Service Ads are a cost-effective way of connecting with more clients, and AI Cerebral Marketing will optimize your campaign for maximum return-on-investment. Go to https://www.aicerebralmarketing.com/local-service-ads for more information. AI Cerebral Marketing City: Felixstowe Address: 2 Rosemary Way Website: https://www.aicerebralmarketing.com/ Phone: +44 7855 798747 Email: paulmylod@gmail.com

Send us a Text Message.Segment 1:  OpenAI & MindTrip bring AI to search, will it matter?Last Thursday, OpenAI made waves with an announcement about Search GPT, a prototype aimed at revamping the search experience for ChatGPT users. Promising a two-column format, it aims to ease the search process and challenge traditional search engines like Google. The prototype has the potential to streamline user experience while emphasizing publisher control and cooperation.In related news, a new travel bot, MindTrip, emerged, offering a conversational approach to travel planning. Users can refine searches for hotels, activities, and dining options, echoing the AI-driven trip planning Google showcased at their IO event. Clearly Google has the mindshare, the consumer usage AND the knowledge graph to fend off these new competitors, but Google's increasing contradictions and emphasis on income rather than user experience may hurt them.Segment 2: Google's Search Shenanigans: Boosting Numbers with Tricks?Is Google might be artificially inflating search volumes? One tactic involves generating new URLs for actions like clicking reviews in business profiles, which counts as additional searches. Another strategy is tweaking ad displays to change when users return to the search page, boosting ad inventory without increasing actual searches.This behavior coincides with Google's internal goal of increasing search volumes, potentially to impress Wall Street. However, this approach might be backfiring, frustrating users who have to perform multiple searches to find relevant information. This shift towards prioritizing revenue over user experience raises questions about Google's long-term strategy and the potential need for new leadership to refocus on user satisfaction. How sustainable are these tactics?Segment 3: Can You Boost Google Local Rankings via Engagement?Recent revelations from API leaks and DOJ findings highlight that Google uses click-through rates and on-site engagement as primary metrics to rank sites, contributing up to 30% of a site's ranking factors. This suggests that improving user interaction—like enhancing title tags, adding images, and boosting on-site engagement—can significantly impact search rankings.Does Google use similar engagement metrics to influence local business rankings? Actions like users interacting with business profiles, scrolling through images, and reading reviews might boost local search visibility. While photos play a critical role in attracting user attention, reviews and specific content like menus or price information can drive deeper engagement, do they potentially also elevate rankings?This underscores the importance of comprehensive competitor analysis to identify effective content strategies, ensuring businesses stay ahead in the local search game. As Google prioritizes engagement metrics, businesses must understand and cater to user desires on a category by category basis going forward.Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Unlock the full potential of Google Local Service Ads and supercharge your lead generation! In this episode, we dive deep into how you can leverage this powerful platform to attract high-quality customers with a cost-effective pay-per-lead model. Discover step-by-step strategies for setting up your profile, optimizing your budget, and climbing the rankings. We'll also share pro tips on managing and maximizing your leads, ensuring you get the most out of every dollar spent. Whether you're listening to the podcast or watching the video, you'll gain valuable insights to elevate your business and dominate your local market. Don't miss out—tune in and transform your approach to online marketing! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/

Tue, 09 Jul 2024 06:36:13 +0000 https://omt-magazin.podigee.io/9559-new-episode 108195f9bed6cd771d12b71eb396fec0 ℹ️ Benny Windolph beim OMT ℹ️ OMT-Webinare ℹ️ OMT-Konferenz ℹ️ OMT-Agency Day ℹ️ OMT-Tool Konferenz 9559 full no Anna Flimm, Benny Windolph

Don't miss this episode of Agent Power Huddle, where Terry Leinnweber dives deep into the secrets of Google My Business Pages and Google Local Service Ads. Tune in for practical tips and insider knowledge that can supercharge your local SEO and help you stand out in your market. Whether you're looking to attract more clients or boost your online presence, Terry's got you covered. Join us and discover how to leverage these powerful tools to grow your business effortlessly!

Y'know what's super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)?  ----- Google… someday, we'd really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google's auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it's all a little too murky to know what's really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it's pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs.  The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why.  The News: Google just shared their Q1 earning call, and nearmedia.co has all the deets.  Whaaaaa..?! Google Confirms Links Are Not That Important Google's March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now.  Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us!  For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April  Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody's gonna get in big trouble, y'all; we're looking at you Banana Slicer. Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode Join us live for LHLM Office Hours on LinkedIn or Youtube, May 17th.  Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Y'know what's super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)?  ----- Google… someday, we'd really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google's auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it's all a little too murky to know what's really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it's pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs.  The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why.  The News: Google just shared their Q1 earning call, and nearmedia.co has all the deets.  Whaaaaa..?! Google Confirms Links Are Not That Important Google's March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now.  Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us!  For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April  Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody's gonna get in big trouble, y'all; we're looking at you Banana Slicer. Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.  And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode Join us live for LHLM Office Hours on LinkedIn, May 17th.  Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Welcome back to Season 4 of Not Your Average Bucket List. For this episode, we're heading over to the great state of Washington to take a glimpse at a popular swimming hole: Big Eddy. Big Eddy is one of the most popular swimming holes in Washington, located less than three miles from the town of Gold Bar.In this episode, our hosts will discuss what you'll find when you visit Big Eddy, plus tips and tricks from the locals on what to expect, cost, and safety measures.Questions we'll cover in this episode regarding Big Eddy Swimming Hole: What is the cost to enter Big Eddy? Is this one of the best swimming spots in Washington? What should I bring to Big Eddy swimming hole? What other Washington outdoor adventures can I have in Gold Bar?Podcast Timestamps:[00:04:50] How American are swimming holes?[00:11:55] Driving to the swimming hole - best parking.[00:18:15] Google Local tips and tricks.Ready to shop better hydration? Use our special link Stay Hydrated! to save 20% off anything you order.https://zen.ai/notyouraveragebucketlist3Get In Touch!If you have personal experiences with any of the above attractions, call or text 805-298-1420! We'd love to hear your thoughts on these places and maybe even share your clip on the show! You can also reach out to us via email at podcast@onlyinyourstate.com.

Unlocking the secrets of Google Local Service Ads (LSAs), Mike Campion and Jackson Pinkoski guide cleaning business owners through the intricacies of this powerful marketing tool. LSAs stand out with a pay-per-lead approach, making them a cost-effective choice for residential services. The podcast explores the advantages of LSAs, including enhanced visibility on Google and the ability to tailor business profiles. Mike and Jackson share practical tips, urging businesses to seize the current opportunity, set wide budgets, and highlight diversity as an added advantage. LSAs emerge as a game-changer, offering affordable leads and strategic advantages for businesses looking to thrive in the competitive cleaning industry. The phone number for Google LSA's that Mike mentions in this episode is 833-272-1444 (as of January 2024) Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

Join us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimate businesses and consumers. Discover the challenges faced in tackling these scams and the response from authorities and Google. This conversation with Mike Blumenthal from Near Media is a must-watch for anyone in the service industry or those who use online ads for home services.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

To generate a steady stream of inbound leads from Google Local Search, businesses should prioritize optimizing their Google My Business (GMB) profile. Begin by ensuring all essential information, such as business hours, contact details, and address, is accurate and up-to-date

In this week's episode, Kate De Jong and Sam Morris are joined by Anthony Raspa from Dezign Digital, a Perth-based digital marketing agency. Together they explore the intricacies of digital marketing—a terrain familiar yet often challenging for Sam and Kate. This episode is a treasure trove of insights for anyone navigating the digital marketing landscape. Anthony Raspa shares invaluable tips and insider knowledge that are a must-know for every business owner. Whether you're a startup founder or a seasoned entrepreneur looking to refine your digital presence and generate leads and customers, there's something in here for you. Key Highlights:Anthony's Success Stories: A beacon of hope in the digital marketing landscape, Anthony Raspa shares success stories, including an impressive 11:1 return on investment for his client Born to Sing. Explore how he cracked the code and delivered tangible results, offering insights that can reshape your approach.Unique Challenges in Niche Markets: Navigating niches like the rural industry presents unique hurdles, especially in connecting with specific audiences like farmers. Organic SEO and Keyword Strategy: Uncover the pivotal role of organic SEO and effective keyword strategies in the digital marketing landscape. Choosing Between Facebook and Google Ads: The podcast guides you through the decision-making process of choosing between Facebook and Google Ads. Importance of Google Local and Google Search Rankings: Delve into the importance of securing a strong position in Google Local and Google Search rankings, essential for local businesses aiming to thrive in the digital space.Anthony's Four Pillars Approach: Explore the four pillars of digital marketing—Paid Advertising, Organic SEO, Content Marketing, and Social Media Marketing. Google Analytics Insights: Gain insights into the utilisation of tools like Google Analytics to track website performance. Learn how to analyse traffic sources, user devices, and lead conversion metrics for informed, data-driven decision-making. And so much more!Don't miss out on the chance to transform your business game! Click play now to unlock the secrets of successful digital marketing. Learn how to harness the power of social media, leverage paid advertising effectively, and discover the art of niche targeting. Join us on the Thriving Business Podcast as we equip you with the tools to not just survive but thrive in the dynamic world of online entrepreneurship.Stay Connected with Anthony Raspa: Website: https://dezigndigital.com/Instagram: https://www.instagram.com/dezigndigital/Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

Unlocking Success with Google Local Service Ads Let's break it down a bit. What exactly are local service ads, and why should you be considering them for your clients? Well, they're the top three results you see on Google, often referred to as Google Guaranteed. You might have thought, "Let my clients handle [...] The post Maximizing Results with Google Local Service Ads appeared first on Seven Figure Agency.

Have you seen the Google Local Service ads at the top of the search page? Commonly called Google Guaranteed ads with the Green Check badge beside the name of the Tree Service Business. Well, we go through all the juicy details of how to optimize them properly to get the best results in your area! You don't want to miss this. This Local Service Ads platform is responsible for dozens of calls per month to your business (in most areas) if done right. There are some new things for 2023 that you should be aware of, and we will be covering these items in detail! We will unpack everything you need to know: - Why Local Service Ads is a no-brainer for most Tree Service contractors - How you can jump on board (if you have not already) - What it takes to rank in the top 3 results - How you can take advantage of high quality leads at low CPL and maximize your ROI to truly WIN with Local Service Ads Hope you get some value out of this podcast, if you are looking for more info, visit us at treeservicedigital.com! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE:  https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/

Oggi sono felice di presentarvi un servizio che potrebbe cambiare completamente il modo in cui la vostra azienda raggiunge i clienti locali: Google Local Service Ads.

Rick O'Neill is a highly accomplished digital marketing consultant in the medical aesthetics and pharma sectors. With over 20 years of experience, he is the founder of LTF digital agency working with dozens of owners of aesthetic clinics to maximise their online presence and marketing strategies. In this episode, Rick shares where the highest Return on Advertising Spend is today, emphasising how crucial is it to invest in Google Local as well as leverage the many AI tools available to bring in more clients, retain your base and stand out from competition. In this episode, we explore key topics such as: The importance of investing in Google Local. People using it are searching with intent and they're ready to act.The good & bad of IG: great for advertising because of the data on demographics & engaging with your current customers; but watch-out for investing too much due to messy algorithmThe key criteria and great tools for measuring digital activitiesThe dangers of prioritising being a KOL or trainer vs building your practice as an injectorMaximise AI to create content to stay ahead of the curveStaying disciplined and practising resilience to achieve your “black belt” If you enjoy listening to AESTHETICS & BIZ, please support us by rating and reviewing us.Pre-order Rick's book “Black Belt of Digital Marketing”: https://blackbeltdigital.com/  Digital Marketing Help: AnswerThePublic: https://answerthepublic.com/ dashthis: https://dashthis.com/ Follow Rick: Instagram: https://www.instagram.com/rickoneillfrsa LinkedIn: https://www.linkedin.com/in/looktouchfeel/ Follow Felix: Instagram:  https://www.instagram.com/drfelixbertram/?hl=en

We're trying out also offering 10-Minute Tuesdays as video now. Of course, if you like the audio-only version, it will still be here every week but if you'd like to see us talking, you can now find that on YouTube.This time with faces!We got to visit in person last week at the Client Success SummitThat team is always working to get betterAfter-ticket surveys are important and appreciatedHow can we help you move your in-store inventory?Built-in toolsEnable your shopping cart Pending mapping maintenanceLeverage complementary contentBrand sale pages Google Local + selling on social Let folks know how convenient it is to see what you have available and shop with youTech Tip: Stock Status Labels work in conjunction with POS Import and Display RulesMost useful for products on order/back orderedIf you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.#email marketing #marketing #bikeshopwebsites #merchandising

Join Lindsey Bjorklund and Jackson Pinkoski in this episode as they explore the benefits of Google Local Service Ads (LSAs) for service-based businesses. LSAs function as lead generation ads, helping businesses increase visibility and attract customers. Jackson provides insights on setting up LSAs, budgeting, and avoiding scams. LSAs are a valuable tool to enhance online presence and generate quality leads. For More on Google LSA's check out Episode 909: https://youtu.be/xmDzOX1UDmc Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

In this episode, we delve into the latest developments in Google's local search landscape. We kick off with an exploration of Google's Search Generative Experience (SGE), a new AI-driven feature that's reshaping local search results. We discuss its potential impact on residential contractors and how businesses can adapt to this closed-loop system. Next, we tackle the issue of missing reviews on Google. We share insights from a new process that Google has introduced for reporting missing reviews, a critical aspect of digital marketing for home improvement businesses. We discuss the importance of reviews in reputation management, rankings, and revenue generation. We then shift our focus to the ethical acquisition of reviews. We discuss why businesses should avoid soliciting reviews in exchange for donations and the implications of Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) concept on review acquisition strategies. Finally, we discuss a new development in Google Business Profile management - the introduction of text-based confirmations. We explore how this change can help businesses verify their profiles more efficiently and the implications for local search visibility. Join us as we navigate these changes and provide actionable tips for residential contractors to optimize their digital marketing strategies in the evolving local search landscape. Read the full article here: https://moz.com/blog/local-search-developments-q2-2023 www.contractorgrowthnetwork.com

Wed, 14 Jun 2023 06:25:00 +0000 https://omt-magazin.podigee.io/9351-neue-episode 5a984b99e23b239aef57376283d6fbb5 ℹ️ Beatrice Köhler beim OMT ℹ️ OMT-Webinare ℹ️ OMT Konferenz ℹ️ Agency Day 2023 9351 full no Janina Lang, Beatrice Kö

Garima Sahai, Former Director, Engineering, Google Local and Google Map Ads at Google Garima was one of the earliest employees at Google. She reflects on how the company has changed from its startup days nearly 20 years ago to becoming the internet giant it is today. We tackle everything from being one of the first female engineers in Silicon Valley, how Google co-founder Larry Page approached problems, and what it was like to build from zero to 1 billion and beyond. https://blindap.onelink.me/ttCg/ba917238

Google Ads is often a key strategy for bicycle retailers with sales growth goals. We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google Local Inventory ads can be a game changer for local retailers.Spring Sales continue to show strong results.Don't forget about migrating your Discounts to your upgraded Discounts feature. If you're a current SmartEtailing website client with questions about your website, reach out to support@smartetailing.com or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email info@smartetailing.com and we'll gladly show you around.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist.If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@smartetailing.com.#email marketing #marketing #bikeshopwebsites #merchandising

Google Local Service Ads for Business have become valuable for anyone with a local business. In this episode, John Lincoln, a digital marketing expert, will walk you through the benefits of local search ads, who should run them, and the process to get started.

Episode 197 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us on Webinar 5 and in episodes 134 & 193) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. In this episode we continue our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter two we focus on what's known as 'Google Local optimisation'. We explore: - What a 'Near Me Search is' and how this relates to a 'Google Local Search' - Creating a Business profile on Google and setting up or claiming your business - The importance of completing your Google Business profile as fully as possible and regularly - How to attract patients from within your local proximity - Using tools like answerthepublic.com to match commonly searched for terms on Google to your website and blog content - The big difference between using Google to attract patients vs using social media to market yourself - How search terms used by the public has changed and become much more specific (and how clinics can leverage this) - What Google AdWords is  - The dominance of Google vs any other search engines - What SEO (Search Engine Optimisation) is and the two main types (Local vs national) - Using tools like Brightlocal to improve your local SEO - The importance of Google reviews and how to encourage patients to do them - Advice for dealing with negative Google reviews - What a VPN is and whether these can affect Google Local Searches - What the best platform is to build your website on - The emergence of ChatGPT and AI for content writing   This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world.  CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS    Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get the following benefits: - Get acknowledged as an IA Patron on our website - Access to our three IA Patron whatsapp groups (General, Injectables & Business) where we discuss tips, tricks, cases, complications, business support topics and more - Access our new 'IA Live' sessions (Business & Injectable Zoom sessions) led by our hosts - Access to our watch eight IA webinars - Access to Dr Jake's hints, tips and injectable videos  - Access to our growing IA Library of clinical papers, books and resources  COMING SOON: Downloadable assets including medical history, consent form & treatment record templates as well as complication management protocols   Subscribe to IA: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA   Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website   David Segal: Follow David on Instagram   Our podcast guest: Follow Rick on Instagram

Effectively Using Google Local Guides for Real Estate Agents What are Google Local Guides? Well, anyone with or without a Google account can sign up, become a local guide, help visitors navigate your local neighborhood and experience well-hidden secrets that only a resident would know. But is there a hidden danger to businesses? This is a great opportunity for real estate agents to become what we call the "local digital mayor " of your city, town, and region. -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------

As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs. In This Week in Marketing, top real estate coach Jason Pantana talks with super-agent Ian Williams (AKA: Ian of Austin) about what Google Local Guides are and how he's using them to expand his brand to market domination. If you're looking to grow your Google portfolio to be the most recognized and trusted agent in your area, just press play and let Ian do what he does best – be your guide. And after you watch or listen, I'll leave you this link so you can get started using Google Local Guides today!

How ChatGPT's  breakthrough ability to create content will significantly impact local:  ChatGPT seems to provide a quantum leap in quality and speed AI generated content. How will this impact not just content, writers and thinkers in local but how it might actually, some day, provide a better local search experience.A deep dive look at factors in Google Local's new AI based review filter:   After examining almost 300 cases of Google erroneously taking down local reviews, we can start to see some of the factors of their new AI first approach to moderation. We explore which business categories and profiles are most impacted. And we discuss the confusion caused by Google's “false positives”.Google nuke a joke location that promotes a lame basketball tame:  The King's, in creating the Beam, have created a common theme for its fans. Its presence on Google inspired a level of ironic worship that seemed to be fun for all. Google, however, didn't see it that way, and despite all Google's many issues, they found time to throw water on the fire. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 92

Have you seen the change in the search results in your area to include Google Guaranteed listings at the top? Are you taking advantage of this new & cost effective lead generation opportunity?   On this webinar, I'll cover everything you need to know: Why Local Service Ads is a no-brainer for most plumbing/HVAC contractorsCONTINUE READING » The post How to WIN with Google Local Service Ads for Plumbing, HVAC & Home Services appeared first on Plumbing & HVAC SEO.

You may be wondering, which kind of Google Ads should I do? Traditional Google Ads or Google Guaranteed Ads? If your business is doing this one thing very well, then the options will differ. So, the answer is "It Depends". In this quick training video, I go over which ones are getting the best ROI, and which ones will more than likely work best for your business!   Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/

If you're not appearing in local search results, or not appearing at all, it can seriously impact your business. Google is very stringent in its listing guidelines, so you must follow them to the letter. Getting listed can be a bit of a process, but it's easy to fix if you follow instructions. Some business models are ineligible for a listing, including those that don't make in-person contact with customers.  It's low-tech, I know, but it's Google's way of asking business owners to prove they are who they say they are. Just follow the instructions on the verification card to complete the process. Your site should be listed and ranked in no time after that. You need to fill out your business introduction as fully as possible. Your profile photo, in particular, needs to be eye-catching.  People always like to get a behind-the-scenes glimpse of how businesses operate. Photos add character and life to an online business. If you don't have any reviews, you won't show up in local search results for your business. Reviews are a highly coveted piece of the Google Local puzzle. Your "star" rating will appear with your business listing, along with review excerpts, when somebody Googles your company name. More info about why isn't my business showing up in google local search?:    https://seo.co/local-seo/show-google-local-search/   Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN // RECRUITERS

Google produces a separate set of results at the top of the SERPs for local searches. These results are managed by a completely separate team within Google.  Our local SEO guide offers an extensive overview of the ins and outs of local search engine optimization. It is available as a PDF or as a download from the link below. In 2016, local results will be more important to users than ever.  If you don't have a local SEO strategy, you'll miss out on a ton of traffic. When implemented properly, local SEO yields a positive ROI for your business. It's probably not going to break you if you decide against it. More info about local SEO: optimizing your rankings for google local search:    https://seo.co/local-seo/   Connect with us:  SEO Company // PPC Management Company // Software DEV Services // WEBSITE DESIGN SERVICE // RECRUITING SERVICE 

Mike's Links:Amazon files first-ever lawsuit over company allegedly selling fake reviews — Axioshttps://apple.news/AkWjbqTUGT2ixtNcHbsGhzwLocal SEO Conference Tips: LocalU in Denverhttps://searchlabdigital.com/blog/local-seo-conference-tips-localu-in-denver/Stefan Somborac - Google now transcribing web menus to GBP menu editor https://twitter.com/StefanSomborac/status/1557779970046525441?s=20&t=cTYeSrHE_vONDc22_I2e8wAbout the menu editor - Google Business Profile Helphttps://support.google.com/business/answer/9455840Opt out of display on Google Local and other Google properties - Search Console Helphttps://support.google.com/webmasters/answer/3035947?hl=enHack to Get Back to Original GBP (GMB) Dashboardhttps://onlineownership.com/hack-to-get-back-to-original-gbp-gmb-dashboard/ -Carrie's LinksLocalU Advanced Virtual - Nov 2, 2022https://localu.org/upcoming-events/nov2/Wanna Speak? Pitch LocalU Advanced Here https://localu.org/speaking-pitches/LocalU Scholarship Applicationhttps://localu.org/localu-scholarship-application/New Google My Business Categories [Updated Monthly] https://www.sterlingsky.ca/google-my-business-category-changes/Ads Panel now being displayed in Search & Maps for GBP profile. - Tim Capperhttps://twitter.com/GuideTwit/status/1557298333328326658Google Maps Is Leading Abortion Seekers to Pro-Life Religious Centershttps://www.bloomberg.com/graphics/2022-google-search-abortion-clinic-crisis-pregnancy-center/Google Discover With Author Names Instead Of Site Name https://www.seroundtable.com/google-discover-author-names-33923.html

Mike's Links:Amazon files first-ever lawsuit over company allegedly selling fake reviews — Axioshttps://apple.news/AkWjbqTUGT2ixtNcHbsGhzwLocal SEO Conference Tips: LocalU in Denverhttps://searchlabdigital.com/blog/local-seo-conference-tips-localu-in-denver/Stefan Somborac - Google now transcribing web menus to GBP menu editor https://twitter.com/StefanSomborac/status/1557779970046525441?s=20&t=cTYeSrHE_vONDc22_I2e8wAbout the menu editor - Google Business Profile Helphttps://support.google.com/business/answer/9455840Opt out of display on Google Local and other Google properties - Search Console Helphttps://support.google.com/webmasters/answer/3035947?hl=enHack to Get Back to Original GBP (GMB) Dashboardhttps://onlineownership.com/hack-to-get-back-to-original-gbp-gmb-dashboard/ -Carrie's LinksLocalU Advanced Virtual - Nov 2, 2022https://localu.org/upcoming-events/nov2/Wanna Speak? Pitch LocalU Advanced Here https://localu.org/speaking-pitches/LocalU Scholarship Applicationhttps://localu.org/localu-scholarship-application/New Google My Business Categories [Updated Monthly] https://www.sterlingsky.ca/google-my-business-category-changes/Ads Panel now being displayed in Search & Maps for GBP profile. - Tim Capperhttps://twitter.com/GuideTwit/status/1557298333328326658Google Maps Is Leading Abortion Seekers to Pro-Life Religious Centershttps://www.bloomberg.com/graphics/2022-google-search-abortion-clinic-crisis-pregnancy-center/Google Discover With Author Names Instead Of Site Name https://www.seroundtable.com/google-discover-author-names-33923.html

Google Local Service Ads are a great way to get more leads for your carpet cleaning business. In this episode, you'll learn how to create and manage your ads the right way, how to set your budget for success, and how to track RIO so you can be sure you are winning the Google Guarantee LSA game. You'll hear tips from a top cleaning industry expert on how to optimize every aspect of your campaign so you get even more leads.

In this podcast we discuss how Google Business Profile (formerly Google My Business) pages rank in Google's three pack, also known as the "local pack". Recent, good reviews, organic rankings and user proximity are major factors. Of course, there is a bit more to it than that. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Welcome to the Personal Injury Marketing Minute where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. When someone searches personal injury attorney near me, there are a few types of results that pop up. You have the ads at the top. Below that is a map with a few firms' names. Lots of users click those and are directed to a nearby attorney. Getting listed in that spot is a huge benefit, but it can be a challenge. Today's podcast is all about getting your Google Business Page to show up there. Len, the founder of Optimize My Firm, is joining us today to talk about how to boost your odds of showing up in the Local Pack. What's your experience with Google My Business, now Google Business Page? Len: Google Local started around 2004. It was about the same time I had opened my IT firm/computer repair store that was sold in 2012, and it helped drive a ton of business to our business. I remember, in about 2008, they went to the Local 10-Pack. It used to be A, B, C, D, E, F, G, H, I, J, K lists, so it was really easy to game. Back then, all somebody had to do was be in the center of the city. The big trick then was to just rent a UPS Store mailbox which would give you a full address, and people would show up at the top there. It was really frustrating to see certain people there, and Google was really bad about removing spam, so I was personally affected by all of Google Local's results for many years before we started doing it for other lawyers. Len: As for other experience,  I occasionally participate in the Google Business Page product forum. I'm not there a lot, but I recently became a bronze member there. After you help enough people, it keeps you sharp staying on top of everybody's problems. If I were to spend another 500 hours there, they'd make me an expert. They call it a silver expert or something like that. Lindsey: We all have to have goals. Len: Yeah. I do lurk it from time to time and stay on top of everything that's impacting Google My Business. I'm going to actually call it Google My Business several times because it recently became Google Business Page. I don't know why they keep renaming it. It's like the seventh time they've renamed it. By the time everybody gets used to one, they change it again, but I stay on top of there. Locksmith, air-conditioning people, electricians, garage door repairmen, lawyers, they all have their own challenges, and it's just good to stay sharp. Lindsey: Absolutely. They're all competing for those positions in the Local Pack, that section that's right below the ads and next to the map. Does the Local Pack drive a lot of calls? Len: Yes. It's amazing how many calls it can drive. It's funny. For personal injury lawyers specifically, we've got a couple of different case studies. We have somebody in Southern California. They're not in Los Angeles, but they're in a city near it, in Los Angeles County. Even though they rank really well, they probably only get about 20 calls a month out of it. We have other lawyers in other areas. Maybe they're in a city of about 500,000 people and there's not nearly as much competition. In Southern California, there's a lawyer in every block. They might have less competition. They might get 200 calls a month out of it. It's always really surprised me that people call right from the Local Pack. I mean, I know if you're looking for pizza or coffee, you might call the first thing that pops up, but I was always surprised that people didn't do more researc...

Wondering if the Google Local Service ads at the top of the page actually work? Commonly called Google Guaranteed, these are the ads that you see at the very top of search results on the Google Search page with the green checkbox next to the company names. We unpack why you should be on the Google Local Service ads platform, how to get verified, and what to expect once you get there! If you want to grow your business, and get awesome branding with a Digital Billboard, you don't want to miss this!   Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/​

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There's a growing perception that Google is in decline or dying. In an article in the Atlantic, Charlie Warzel interviews Marie Haynes, Dannie Sullivan and Rand Fishkin to try to understand his growing dissatisfaction with Google's results. Is it too commercial, too corporate or too sanitized? He is not sure but he does know its not what it used to be.What would Google local search results look like if Google couldn't put the Local 3-Pack at the top of search results? A recently discovered test may give us a clue. New 'Local Cards' have appeared in organic results. They offer less information but still link to GBP pages, not local websites.Even if this test is abandoned, we need to be prepared for change in local SEO and local marketing if the anit-self-preferencing act passes Congress. . There is growing anecdotal evidence that users are switching to alternative methods to discover local goods and services. Is GenZ ready to abandon Google? Have they already moved on to TikTok and Instagram? Google has lost other search battle before but have managed, by hook or by crook, to stay relevant. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 70

This week, I covered a possible Google update that ticked off a week ago, but it was weird, the tools didn't pick up on it. Google announced it is sunsetting Google Analytics Universal Analytics in 2023 and you will need to start using Google Analytics 4...

Google Local Guides have been around for years as a way for Google to get more in-depth information about local businesses. But after the most recent Google update we've noticed their importance in ranking has exploded. In this episode we take a deep dive into the growing importance of Google Local Guides for your business. Check it out! About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of Magnified Media. Based in San Francisco & Walnut Creek, California, Magnified Media is an internet marketing agency focused on online marketing, local and national SEO, website design and customer generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that engages with their audience. In his spare time, Adam enjoys volunteering on the board of several community-based non-profits. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature. --- Send in a voice message: https://anchor.fm/localseoin10/message Support this podcast: https://anchor.fm/localseoin10/support

The key to local business success: Be the first to use Google's newest marketing features in your area.  Get more traffic in the door, get your business noticed faster, and outrank your competition.  Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., joined me to discuss the easiest ways to incorporate the new Google Local and Google Maps features into your local SEO strategy. The pandemic, changing search habits, and more people shopping locally have driven the need for local businesses to have a strong presence in the search results.  Google Business Profile and other local features are vital to adapting to these changes. In this podcast, you'll learn how to grow your local business with a few tweaks on Google Local, Google Maps, and Google Business Profile.   Local search ads are becoming a bigger part of the local SEO landscape and search results. You can see them pop up at the top of the page. They show up in the google maps app and mobile now. –Amanda Jordan, 25:33 Every time I've seen someone go from no Google business profile to a cool business profile, or even just adding anything like that, there's a huge amount of growth because essentially you've just made yourself visible to lots of people that didn't even know you existed before. –Amanda Jordan, 58:54 The more thorough and valuable your reviews are, the more of an impact it does have on your ability to rank. –Amanda Jordan, 19:55   [00:00] - A little about Amanda's background. [02:00] - The most impactful changes on Google Maps.  [07:45] - How often should you update your Google Business Profile? [10:44] - Does posting updates on Google Business Profile give you an advantage? [12:58] - Should you build a website within Google Business Profile? [14:48] - How to motivate customers to leave positive reviews on Google. [20:58] - The missed opportunity with social media and SEO. [25:28] - Ad opportunities in Google Local. [29:32] - Where Google Local is going in 2022. [36:50] - How to educate clients about local SEO changes and get buy-in. [44:00] - Should a local business use professional photos, and is video important? [48:42] - A recommended platform for UTM tracking for local. [50:17] - Where should local businesses build links? [51:30] - How to handle clients who insist on keyword stuffing their business profiles. [56:45] - Do you need a Google Business Profile if you don't have a brick-and-mortar location?   Resources Mentioned:  Claire's Guide to UTM Tagging: https://www.clairecarlilemarketing.com/resources/claires-complete-guide-to-utm-tagging-for-gmb/   It's good just to have something up there that's recent and current just because It'll help you stand out. –Amanda Jordan, 11:35 A lot of times, we see social media and SEO as two completely separate things, but they can inform each other. They both give you data about who your customers are, how they found you, why they like you, and what they're interested in. –Amanda Jordan, 22:01 A lot of times, especially with local SEO and the focus on reviews and things like that, we can forget about the technical elements or not be as confident in our ability to handle them. I think it's perfectly normal but I think that's a place where a lot of technical and local SEOs can grow. –Amanda Jordan, 40:40   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Amanda Jordan:   Amanda has extensive experience designing campaigns, including web development and SEO, and is very talented and creative. She began her SEO career in 2011 and has enjoyed tackling complex problems for clients. Her specialty is local SEO for legal and enterprise companies. In her free time, Amanda enjoys playing with her dogs and beating her son at Mario Kart. Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amanda-jordan-96797686/ Follow her on Twitter: https://twitter.com/amandatjordan   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Google My Business new name: Google Business Profile.Google+, Google+ Local, Google LocalGoogle My Business App is going away in 2022Claim and Manager your Google Business Profile right on Google Search or Google MapsCall History & Business Insights.GMB Messages.Plus Six Tips: Google Posts, Google Products, Q&A, UTM Codes, Service Area.Google My Business' New Name."Google Business Profile"6 Things you need to know. 6 Tips you should know.Google My Business now known as Google Business Profile as Google migrates features to Maps and Search.Google is also rolling out more support for managing your business profile directly in Google Search and Maps.

Largely uncovered in the news, Amazon has announced a new program, Local Selling, that allows local merchants selling on Amazon to apply for the ability to take an order on Amazon and deliver curbside from their location or to deliver via their own delivery process. Clearly this is a response to Google's successful push of Product Merchant center into local and might lead to additional local relationships for Amazon. Google is understanding more and more about the content of images using their Cloud Vision AI and this understanding of entities, labels, logos, sentiment and text is being leveraged to use images to answer searcher intent in ads, local and the mobile web results. This is part of a long arc where Google will now start using images to not just answer queries but to ask them as well using their new MUM AI/ML and is likely part of their AR future.  Google Local has been “stealing” local conversions for years. Joy Hawkins of Sterling Sky recently reported that Google local leads are both the dominant source for leads as well as the fastest growing source for leads for most of the verticals that she works in. What does this mean for local businesses? The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 39

In this episode, I speak with Jake Minick -- the ‘Asheville DWI Guy'.  Concentrating his practice in DWI / DUI Defense, he has handled hundreds of DWI cases throughout Western North Carolina. The National Trial Lawyers association has named Jake one of its Top 100 Trial Lawyers from 2014-2017.  He is a General Member of the National College for DUI Defense, and has successfully completed the National Highway Traffic Safety Administration's course on DUI Detection and Standardized Field Sobriety Testing, a 24 hour course taught to officers trained in DWI investigations.  We talk about: Why it's important for your firm to be on Google Local Some of the steps that you have to complete on Google Local Is putting your information on Google Local safe? How to register more than one location How to advertise on Google Local and getting better quality leads  Resources mentioned in this episode:John Fisher and Thomas More: Keeping Their Souls While Losing Their Heads  Connect with Jake here: LinkedIn Facebook https://www.minicklaw.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, I speak with Jake Minick -- the ‘Asheville DWI Guy'.    Concentrating his practice in DWI / DUI Defense, he has handled hundreds of DWI cases throughout Western North Carolina. The National Trial Lawyers association has named Jake one of its Top 100 Trial Lawyers from 2014-2017.    He is a General Member of the National College for DUI Defense, and has successfully completed the National Highway Traffic Safety Administration's course on DUI Detection and Standardized Field Sobriety Testing, a 24 hour course taught to officers trained in DWI investigations.    We talk about: Why it's important for your firm to be on Google Local Some of the steps that you have to complete on Google Local Is putting your information on Google Local safe? How to register more than one location How to advertise on Google Local and getting better quality leads   Resources mentioned in this episode: John Fisher and Thomas More: Keeping Their Souls While Losing Their Heads    Connect with Jake here: LinkedIn Facebook https://www.minicklaw.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Live Group Coaching #21: How to Recruit Domestic ISAs; Tips For Maximizing YouTube Reach; and Creative Ways to Get Hyperlocal with your Real Estate Marketing. Full Show Notes and links to all books, content, and other resources mentioned: https://probatemastery.com/social-media-videos-youtube-best-practices-real-estate-agentsWatch with video on YouTube:  https://youtu.be/HKsYspz83IcMUST JOIN! The Estate Professionals Mastermind Group has productivity challenges, high-energy community support, and bite-sized content. Click to Join.  Time Stamps (YouTube links):0:00 The Google Local Contributor Strategy2:49 Where Did You Recruit Your Call Center Employees?4:51 Training Your ISA to Call Probates6:12 How Did You Compensate Your Real Estate ISAs?10:15 How to Find and Hire Real Estate ISAs Near You12:42 Posting More Than Just Houses and Sold Signs13:38 The FAQs Challenge: Jumpstart Your YouTube Journey15:03 Channel Name, Structure, and Copywriting For YouTube SEO16:40 Understanding Search Intent17:57 SEO Trends and the Dominance of Video Content19:18 YouTube Thumbnails and Video Length: Best Practices22:47 Repurposing Videos on Multiple Platforms23:50 Tools and Tips for YouTube Video Tags26:36 How to Approach the Video Content Creation ProcessPlaces to Check Out:Facebook Community Probate Mastery Certification Course Chad's New YouTube ChannelMore Recent Content:Guide: 7 Tips for Consistent Lead Generation when Working Solo / as a Small Team Advice: How Do You Get Consistent Leads? + 'My new ISA got 2 appointments with this script!' Group Coaching: How To Access Equity in Mom's House | Handling Objections fPre-Roll Information: Join our Facebook Group: Estate Professionals MastermindCheck out ProbateMastery.com for the probate certification course and more content.

The local arc from inventory to ordering to monopoly and consolidation Google makes it easier to upload products & services and give Pointy away for free...Google Local announced this week the ability of merchants to more easily add products, services and appointments to the Local graph. As part of this effort, they are giving away Pointy, POS hardware that automatically creates on-line inventory. It's part of Google's ever increasingly more granule knowledge graphGoogle Local Food Order is so easy it's magical & shows exactly where Google & Local search is going.....Google's  web based restaurant order entry system knows so much about you, your location, credit card details,  the restaurants nearby and exactly what their menu items are, that  they can create an incredibly fluid ordering experience. They so while avoiding the need for an app, for an explicit delivery company relationship or a payment processor making the whole process totally painless. Anti-trust and local consolidation.....We explore the rapidly changing world that Google, Facebook, Amazon and Apple will be confronting and how some of the laws proposed just don't make sense. Which takes us to the consolidation that is occurring the the local marketing stack where integrations and buyouts that got Google et. al in trouble are the order of the dayThe Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Near Memo Ep 20

Are you using Google local service ads for your business? If not, you could be missing out on leads! Jessie Beaudoin of CallAction wants to teach you about Google ads and Google local service ads for real estate agents.

Daniel Walter Scott is a certified Adobe instructor (ICE) in Ireland, an Adobe Certified Expert (ACE) and he completed the Adobe Certified Associate training (ACA). He has been teaching for more than 14 years and is the founder of Bring Your Own Laptop (BYOL), an Adobe Certified Training Centre in Ireland, New Zealand, Australia and online. He has over 16,000 students on the Udemy platform with over 1,000 reviews and over 16 courses. Period in full-time business He had always been doing little businesses on the side in his evenings and weekends, but he went into it full-time business in 2009. Core revenue streams He has two main streams that are both based on training. One is a sit-down classroom where people book a course, come in and learn from an instructor. He has such training centres in Australia and Ireland. His other stream is online video training on Udemy and other platforms. Starting out in business Daniel used to work for other people but he was always curious about doing it for himself and when he decided to move from the UK to New Zealand, he also decided to start an online business. He started by building a sit-down classroom courses website and promoting it through SEO. He had to borrow some money from his grandmother to cater for his personal expenses so he could focus on building the website and getting customers. Getting the first set of clients He got his first customers through search engine optimization (SEO). He learnt everything he could about SEO because he wasn't a good salesman so he needed the website to do the selling for him. Through that, his website ranked well and because there were people looking for courses, he was able to get customers. Working with zero budget Daniel says the one crucial thing he did that can work for anyone now, is content marketing. He says content marketing offers the best value for money. He makes his content in form of videos and in the beginning he used to write a lot of blog posts about his work. It was easy and free for him to do it because he wrote them himself. Number of videos At the beginning, he used to write a lot of blog posts and then he did one or two videos a month as a test. When the videos started doing well, he narrowed his content marketing down to videos. He says if he could get a do-over, he would have focused on videos from the very beginning, because progress on getting the website ranked would have taken place ten times faster. He says the content marketing through blog posts was very slow. Growth strategy at the beginning The sit-down classroom courses were more locally targeted so he worked with local businesses like blogs that existed around what he did. He also used to reach out to companies that complimented his work, to see whether he could do free stuff with them. That was the easiest way for him to market the business since it was targeting the local market. Tip: If you have something local, you have to focus your marketing (including SEO) on the local market The fundamentals that worked He says some of the things that really worked for him that can work for a local business include Google local listings (now known as Google Places, Goog Business, or Google Local) which get a business on a map that easily puts a business on top of searches for local products. The other thing, he says, is finding other websites that are linked to the business one is doing (these are mostly professional listings) Other things that may take some time and effort include relationship building with other businesses, going to conferences and meet-ups organized by businesses that are related to what one does. That way, one gets clients through word of mouth and referrals. Adobe certification He says being Adobe certified and having his training centre certified by Adobe, is very helpful. That's because as part of certification, he gets Adobe.com linked to his website, and it helps a lot, because Google likes to see...