Podcast appearances and mentions of joy gendusa

In this episode of the Well-Oiled Operations™ podcast, Stacy and Joy Gendusa discuss direct mail market strategies and industry-specific tactics for optimum response rates. This episode is for entrepreneurs and business owners looking to maximize their outreach and make a tangible impact through their mailing campaigns. Joy describes the potency of direct mail in current marketing landscapes, pivoting away from the noise of digital spaces to the tangible, hold-in-your-hand power of mail. Whether targeting individual consumers or business entities, the episode dives into the granularity of data available and how businesses can leverage this to their advantage.  Also in this episode: Direct mail stands out in an increasingly digital marketing world, boasting higher engagement and recall rates compared to digital ads. Target market identification is critical; by understanding who needs your services now versus in the future, you can tailor direct mail campaigns effectively. Test, don't guess; a modest test run of direct mail can lead to significant insights and avoid the misinformation that large financial commitments are necessary from the start. The power of consistency; regular direct mail to a well-curated list builds trust and keeps your brand front-and-center, increasing the likelihood of conversion.   Work with Stacy Tuschl: Click HERE to Book A Call With Stacy   Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.   Subscribe To Well-Oiled Operations™ with Stacy Tuschl: Apple Podcast | YouTube | Spotify Connect With Stacy Tuschl: Website | Facebook | LinkedIn | Instagram   About Stacy Tuschl And Well-Oiled Operations™: As a best-selling author, speaker, and successful business owner, I empower small business owners to thrive. Through my Well-Oiled Operations™ approach, I assist entrepreneurs in attracting customers, increasing profits, and finding personal happiness. My proven process helps students overcome challenges, reach their full potential, and establish self-sustaining ventures—all while maintaining a balanced life. You shouldn't sacrifice your well-being for your business; your business should enhance your life. I understand the worries and doubts you face but trust me, your dreams can be realized. Let me guide you in transforming your local business into your ultimate vision, fostering tranquility, prosperity, and fulfillment.   This Podcast Is Produced, Engineered & Edited By: Simplified Impact

This episode of the Indestructible PR Podcast looks at the public relations crisis created by Joy Gendusa, CEO of PostcardMania in Clearwater, Florida, when she claims she underestimated the severity of Hurricane Ian and insisted her staff continue to work through the storm. This podcast unpacks exactly what was communicated in that Zoom meeting when Gendusa addressed her staff before the arrival of Hurricane Ian and the media crisis that resulted, before it delves into Gendusa's response. We cover why issuing a press release was wise, but also dissecting the not-so-wise moves in a corresponding YouTube video.  Listen in to learn how to respond to a natural disaster, and not create one with your staff. Key Points From This Episode:How having a healthy amount of ego comes with the territory when it comes to being a CEOWhat Joy Gendusa said in the Zoom call when she addressed her staff before the hurricane.The difference between hype and legitimate danger.Three reasons why this situation made headlines.Why issuing a press release was a good move.Mixed feelings about the setting of Gendusa's video and why it should have been shot at the office. What the hard edits in the video tell us about the subtext. Questions related to the truth of some statements she made in the video. The takeaway from this response is about the importance of owning up to your mistakes.The Indestructible PR TipPress release: "PostcardMania CEO Speaks Out After Hurricane Ian, World Should be More Forgiving and Helpful” YouTube Video: PostcardMania CEO Speaks Out After Hurricane Ian, World Should be More Forgiving and Helpful Andrew Cuomo on “What's Next?” Molly's PostcardMania TikTok post Molly's Hurricane Ian TikTok post Molly McPherson Molly McPherson on Twitter Molly McPherson on TikTok Molly McPherson on YouTube Molly McPherson on Instagram  Indestructible PR on Facebook Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Confidence/dp/1954801084 Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book Listen and Subscribe on Apple Podcasts 

Joy Gendusa is the Founder and CEO of PostcardMania, a full-service postcard direct mail marketing and online advertising company. Since starting PostcardMania in the late ‘90s in a 600-square-foot cottage, Joy has amassed millions of dollars in sales and now employs over 300 people. Her mission is to empower small businesses with affordable marketing tools that drive growth and success. In this episode: In today's marketplace, which method will garner the best results for businesses: digital or physical marketing? For entrepreneur Joy Gendusa, the better question is: why not both? As Joy says, the best marketing strategy combines online and offline tactics to appeal to more customers in better ways. By blending direct mail, website optimization, and social media strategies, Joy and her team help business owners reach new levels of growth. So, what is her advice to small and medium-sized businesses looking to revitalize their marketing?  In this episode of the Systems Simplified podcast, Adi Klevit speaks with Joy Gendusa, the Founder and CEO of PostcardMania, about how she helps business owners increase their leads and sales through a combination of direct mail and digital marketing. Joy shares her inspiring story of entrepreneurship, her tips for generating more five-star reviews, and the PostcardMania systems that will transform your marketing strategy. 

When is the last time you used direct mail as part of your marketing strategy? It is an easy one to forget about with today's digital marketing-driven world.Joy Gendusa, founder, and CEO of PostcardMania shares with us how using direct mail as a primary or complementary marketing strategy can be extremely beneficial.Joy grew her business from a small startup in a tiny cottage in 1998 with only a phone, a computer and postcard marketing. That means no capital injections or financial backing of any kind. And today, Joy has taken that small startup and turned it into an industry leader and Inc. 500 company. PostcardMania employs 286 people, has printed 1.8 BILLION postcards for businesses nationwide, has served over 95,116 businesses, generates over $60 million in annual revenue and now occupies a custom-built facility that stretches from street to street and spans over 60,000 square feet.Joy regularly appears in various media outlets across the nation. Her marketing strategies and accomplishments are much sought-after and can be seen in the pages of Forbes, Entrepreneur, Inc. Magazine and on stage at today's premier business growth and leadership seminars.CLICK HERE to check out the PostcardMania website and learn more about direct mail.If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

Joy is a successful entrepreneur, accomplished speaker, business owner, author and philanthropist. https://www.postcardmania.com/She founded PostcardMania in 1998 with only a phone, a computer and her own marketing savvy — no capital injections or outside funding whatsoever. She had no MBA or formal business education either. In fact, Joy dropped out of high school at 16.What began as a tiny startup in a 600-square foot cottage is now a bootstrapping success story.PostcardMania's purpose is to help people — business owners, company and corporate executives and entrepreneurs — succeed in business by providing them the ultimate in marketing. Our marketing solutions put business owners in the driver's seat of their own expansion through direct mail marketing, postcard marketing, website development, Google pay-per-click ads, social media management, and email drip campaigns. The higher goal of PostcardMania is to strengthen the U.S. economy by helping small business owners grow and prosper, and that's why we ONLY promote the marketing methods we personally know will work to grow small businesses.PostcardMania doesn't just print and mail millions of postcards every week — we're a full service marketing company that operates on one solid truth: You need to market more than you even think you do in order to grow your business (and bottom line) in today's economy. Joy learned this lesson the hard way. Twice in the past she lessened her marketing only to watch her revenue plummet. Never again! And that's what we tell business owners: when you increase your marketing while tracking what exactly produces leads, you're sure to see your business and income soar!

It’s not always easy to keep a positive attitude, especially during times like this. But for Joy Gendusa, founder and CEO of the full-service marketing company PostcardMania, thinking negatively was never an option. Hear from Joy as she talks with Gene Marks about her experience with the COVID-19 pandemic, how she kept all her employees working, the importance of having cash reserves, and how her creative thinking and optimism have helped her survive this downturn. For more information regarding COVID-19 and your business, including workplace health, business continuity, payroll processes, health insurance, financial assistance, new legislation, and more, visit our Coronavirus (COVID-19) Help Center. DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

In a world that seems almost fully-focussed on online and digital marketing, it may come as a surprise to some that physical means are still used to grow companies and for them to become known. PostcardMania is a very successful company in this line of work, using direct mail marketing to help their clients get the word out on their offers. They are a really great example of how older techniques and styles of marketing can still work in a contemporary context. The company was founded 21 years ago by Joy Gendusa, who we are so happy to welcome to the show today. They mostly serve small businesses and are up to about 60 million in revenue this year! Their pricing model is competitive but not comparatively cheap, and Joy explains how she pegs this. We talk about the history of the company and the organic growth that Joy has experienced over the last decades. She opens up about her target audience and the ways that have provided her with the biggest opportunities to scale and grow her team. Joy credits a lot of her success to her team, believing she leads a group of superheroes! We discuss their company culture, important practices and some of the perks and facilities at the office. So for all of this great stuff and to learn about a slightly different model for marketing, be sure to listen in! TIME-STAMPED SHOW NOTES: [00:31] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:05] Joy's journey with PostcardMania and her learning curve with marketing. [03:11] The client-base for the company and the services they offer to them.  [04:52] Some of the important numbers from PostcardMania and how much mail they send. [06:36] The fee-structure at PostcardMania and the ways in which they make money. [07:46] The areas in which the company experiences the most growth and best results. [09:39] Struggles over the years; leading the ship through rough waters. [12:28] Joy's thoughts on CEOs’ groups, a bad experience she had and her love for her team. [14:48] Growing and evolving with the company; Joy's philosophy towards progress.  [51:52] PostcardMania's company culture and the unique perks that Joy offers her employees. [16:42] Monday meetings and the agenda for these weekly events at the company.  [18:06] Entrepreneurship and marriage; the benefits of a personal partnership with overlap. [19:40] Joy's growth practices; books, conversations, and pivoting. [20:42] A selection of a favorite business book and tool of Joy’s. [21:23] Why Joy is not really following any particular companies or founders currently. Resources From The Interview: Joy Gendusa   PostcardMania    Everywhere Small Business Free Zapier Subscription  Leveling Up 6c Postcard Special Shark Tank Alibaba Wade Foster   Inc. Magazine  Measure What Matters TedTalk     Basecamp   Postcard Marketing In An Online World: Success Simplified! Must read book: Measure What Matters   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter    

Everyone knows that getting mail into the hands of people with land that you want to buy is crucial to the success of our business and there is no better or cheaper way than Rocket Print and Mail. That’s why we are so freakin excited to have the Joy Gendusa, the CEO of our favorite … Continue reading Episode 118 – Joy Gendusa with Rocket Print and Mail →

That is not a typo or mistake. Yes, as you'll learn this week from Joy Gendusa, Founder and CEO of PostcardMania, sending out postcards and direct mail can actually be extremely effective, profitable, and even have a digital component to it. With so much technology available today, this really isn't all that surprising if you take a step back. But we're so used to looking down on direct mail as an inferior marketing strategy. Hell, if you've been listening to me for any length of time, you know I'm pretty firmly against spending your money on direct mail. To be fair, in may cases, it's still a waste of money compared to better marketing and real estate lead generation options, like Facebook Ads. Our guest, Joy Gendusa, even said as much herself in the interview! So if direct mail sucks, except for if done a certain way... then how should it be done to be effective? This week you'll learn how a postcard mailer campaign in conjunction with Facebook Ad and Google Ad retargeting, and a trackable call to action on each piece of mail, and multiple mailers sent over time. It's actually really impressive what the good peeps at PostcardMania have built for Realtors and Loan Officers for their real estate marketing. You'll learn which specific messaging works the best on mailers that you send out, and what to absolutely avoid at all costs. Take some notes and learn how mailers, direct mail, and postcards can (and should!) fit into your overall marketing plan. You'll even learn where you can go to have all this done for you and implemented for you. Mentioned in this Episode:The #1 website we recommend for Real Estate Agents:Easy Agent Pro - Click Here to Get a Website w/ $0 Setup FeeAgentology - 50% Off Your First Month of Instant Lead Response:Screenflow - Program I Use for Editing Video & My Podcast Audio -Wise Agent CRM - 30 Day Free Trial AND My Personal Drip Campaigns:Get Real Estate Leads NOW! Massive Agent Society - Our "One Agent per Market" Lead Gen Program :Resources - Discounts on our Favorite Products & Services:Follow us on Instagram:[VIDEO] Why I Joined eXp Realty:

Joy Gendusa, CEO of Postcard Mania in conversation with Berry.  With only her innate marketing savvy and a great idea, Joy Gendusa started PostcardMania in 1998. 

Check out the episode highlights: How she created a $50 million postcard empire, why speed of particle flow alone determines power, how she created a marketing team that is now an industry juggernaut, why you need to go BIG on your quantity, and then tweak it for quality ... https://eventualmillionaire.com/joygendusa2 Thank you so much for listening!

Joy Gendusa is an entrepreneur, business owner, author, established speaker and philanthropist. She is the Founder and CEO of PostcardMania, a rapidly expanding marketing company specializing in lead generation for small to large-sized businesses. With only a phone, a computer and postcard marketing, Joy grew PostcardMania from a startup into an industry leader generating more than $49 million in annual revenue and employing more than 200 people in the Tampa Bay, FL area. As a business leader, Joy has been awarded the Tampa Bay CEO of the Year, Entrepreneur BusinessWoman of the Year in Tampa Bay, and twice been an Ernst & Young Entrepreneur of the Year finalist. Her company, PostcardMania, has been named to the Inc. 500 and the Inc. 5000 lists and has helped over 73,000 small businesses with their marketing. What you’ll learn about in this episode: How Joy started PostcardMania out of her home in 1998, with just her phone and computer How PostcardMania mails out 3.5-4 million postcards per week, or over 182 million per year, across many industries What challenges Joy faced early in the life of her business, and how she overcame them through perseverance Joy shares a success story of a real estate investor who got more than a 3000% RoI from a campaign with PostcardMania Why Joy’s executive team has been with her for more than 10 years on average How to join Mitch Stephen’s Mexico vacation and talk business with other real estate investors What Joy attributes the tremendous success of her business to, and how a lack of formal education didn’t hold her back Why negativity is prohibited at PostcardMania, and why Joy surrounds herself with people who are better at different areas of business than she is What was the worst situation that happened to Joy’s business, and how she overcame the challenge Why it’s important to increase a potential lead’s trust and affinity they feel for you incrementally Resources: REInvestorSummit.com/Everywhere REInvestorSummit.com/RoundupReport REInvestorSummit.com/Groupcoaching REInvestorSummit.com/capital REInvestorSummit.com/skiptrace REInvestorSummit.com/coaching

http://privatelenderpodcast.com/wp-content/uploads/2018/06/Joy-headshot.jpg ()JOY GENDUSA About Joy Gendusa: Joy Gendusa is an entrepreneur, business owner, author, keynote speaker and philanthropist. She is the Founder and CEO of PostcardMania, a marketing company specializing in lead generation for businesses of all size. With only a phone, a computer and postcard marketing (no VC funding or investors!), Joy grew PostcardMania from a startup into an industry leader generating more than $49 million in annual revenue and employing more than 210 people in the Tampa Bay, FL area. As a business leader, Joy has been awarded the Tampa Bay CEO of the Year, Entrepreneur BusinessWoman of the Year in Tampa Bay, and twice been an Ernst & Young Entrepreneur of the Year finalist. Her company, PostcardMania, has been featured on the Inc. 500 and the Inc. 5000 lists, and has helped 78,589 small businesses (including thousands of real estate investors) with their marketing. Joy's marketing strategies and accomplishments can be seen in today's top business publications, such as Entrepreneur, Business Insider, Inc. Magazine and more. What you'll earn on this Episode: Joy began brokering printing for other businesses in the late 1990's. She started PostcardMania after refusing to allow a printer to put their 800 number on one of her customer's orders. What started off with a staff of 3 has grown to a company of over 200 employees and over 50 million in revenue.  How did she do it?: by continuously overpromoting Postcard Mania's services! Joy wanted to help small business owners figure out how and where to spend their marketing dollars: Google? Social? Direct Mail? To whom to market – which list to use? The solution she came up with is http://www.Postcardmania.com/privatelenderpodcast (Everywhere Small Business) http://www.Postcardmania.com/privatelenderpodcast (Everywhere Small Business) starts with direct mail postcards, plus mail tracking code (know when postcard is delivered) call tracking phone number that rings your phone (and records the phone calls) when recipient visits your website they receive a cookie to trigger Google ads list specific Facebook marketing Customers are seeing increased response rates to their marketing by incorporating http://www.Postcardmania.com/privatelenderpodcast (Everywhere Small Business) Postcard Mania can provide lists based upon several life events, including: Foreclosure Death Bankruptcy Probate Divorce And more Joy has written a book – “Postcard Marketing in an Online World” http://Postcardmania.com/podcast (Postcardmania.com/podcast) Take advantage of Joy's AMAZING offer for PLP listeners: 1,000 free postcards with Everywhere small business! Click click on the link below: http://www.postcardmania.com/privatelenderpodcast (Postcardmania.com/privatelenderpodcast) Not sure how Postcard Mania can help your business?  Then call 844-573-8085 or email Joy directly at joy.gendusa@postcardmania.com   Click below to see examples of successful post campaigns from other Real Estate Investors: http://privatelenderpodcast.com/wp-content/uploads/2018/06/PM-Successful-Campaigns.pdf (PM-Successful Campaigns)   Please Visit and Support the following: SPECIAL OFFER!! Get 25% off your Quest IRA Expo tickets with promo code:  BakerExpo Click the image below to purchase your tickets! https://questira.lpages.co/quest-expo/ ()   http://www.texas100.org/ () https://www.meetup.com/713-Houston-Area-Real-Estate-Investor-Network/ (713 Houston Area Real Estate Networking) Hosted by Landon Rothstein & Ray Sasser

Joy Gendusa is an entrepreneur, business owner, author, established speaker and philanthropist. She is the Founder and CEO of PostcardMania, a rapidly expanding marketing company specializing in lead generation for small to large-sized businesses. With only a phone, a computer and postcard marketing, Joy grew PostcardMania from a startup into an industry leader generating more than $49 million in annual revenue and employing more than 200 people in the Tampa Bay, FL area. As a business leader, Joy has been awarded the Tampa Bay CEO of the Year, Entrepreneur BusinessWoman of the Year in Tampa Bay, and twice been an Ernst and Young Entrepreneur of the Year finalist. Her company, PostcardMania, has been named to the Inc. 500 and the Inc. 5000 lists and has helped over 73,000 small businesses with their marketing. You can request free postcard samples from Joy’s company, PostcardMania, or connect with Joy by emailing Joy.Gendusa@PostcardMania.com What you’ll learn about in this episode: Everywhere Small Business: PostcardMania’s direct mail service that adds a call tracking number, mail tracking code, a Google component, and a Facebook component Why showing people your message on multiple fronts is far more effective than traditional direct mail could ever be How to get 1000 free postcards to send Retargeting: what happens when you see a product online (like on Amazon, for example) and then start seeing ads for that all over the internet How retargeting legitimizes your business in a way that just sending out postcards never could Industries beyond real estate that can utilize this Why 95% of people that are interested in what it says on your postcard are going to go to your website before they take action Why 96% of the people that go to your website are going to leave without doing anything How retargeting can boost your response up to 400% Why 76% of customers that use Everywhere Small Business reorder Resources: REInvestorSummit.com/Everywhere REInvestorSummit.com/RoundupReport REInvestorSummit.com/Groupcoaching REInvestorsummit.com/capital REInvestorSummit.com/skiptrace REInvestorSummit.com/coaching

Joy Gendusa is the Founder and CEO of PostcardMania, a marketing company specializing in lead generation for businesses of all sizes. With only a phone, a computer and postcard marketing, Joy has grown PostcardMania into an industry leader generating more than $49 million in annual revenue and employing more than 200 people in the Tampa Bay, FL area. In this episode of the Sparkcast, we discover, despite what so many people think, direct mail is far from dead. In fact, it's surprisingly effective with both Millennials and GenXers, the likely parents of most school-age children. For show notes and more brilliant ideas and brain food for school MarCom, go to http://www.inspiredsm.com/podcasts/. While there, sign up for our newsletter to make your job easier.

Download the ULTIMATE dental marketing kit at postcardmania.com/howardfarran. It's a behemoth 30-page report that includes an exhaustive marketing checklist and the case studies Joy mentions on this podcast (and more!) — a must if you're serious about growing your practice.   And as a bonus gift to Dentistry Uncensored listens, you can download a FREE ebook version of Joy's book, The Ultimate Postcard Success Manual, at postcardmania.com/podcast   Joy Gendusa is an entrepreneur, business owner, author, established speaker and philanthropist. She is the Founder and CEO of PostcardMania, a marketing company specializing in lead generation for small to large-sized businesses. PostcardMania has been named to the Inc. 500 and the Inc. 5000 lists and has worked with 73,792 small business owners including 5,106 dentists. Joy has been featured in Dental Economics every month since 2015, as well as Business Insider, Entrepreneur Magazine, Inc. Magazine and more as a marketing educator and expert.   With only a phone, a computer and postcards, Joy grew PostcardMania from a startup into an industry leader. Today, PostcardMania generates more than $49 million in annual revenue and employs more than 210 people in the Tampa Bay, FL area.   www.postcardmania.com

Joy Gendusa is an entrepreneur, business owner, author, established speaker and philanthropist. She is the Founder and CEO of PostcardMania, a rapidly expanding marketing company specializing in lead generation for small to large-sized businesses. With only a phone, a computer and postcard marketing, Joy grew PostcardMania from a startup into an industry leader generating more than $49 million in annual revenue and employing more than 200 people in the Tampa Bay, FL area. As a business leader, Joy has been awarded the Tampa Bay CEO of the Year, Entrepreneur BusinessWoman of the Year in Tampa Bay, and twice been an Ernst and Young Entrepreneur of the Year finalist. Her company, PostcardMania, has been named to the Inc. 500 and the Inc. 5000 lists and has helped over 73,000 small businesses with their marketing. You can request free postcard samples from Joy’s company, PostcardMania, or connect with Joy by emailing Joy.Gendusa@PostcardMania.com. What you’ll learn about in this episode: The story behind how Joy started her company, PostcardMania The various industries that use PostcardMania besides real estate Some of the setbacks and challenges that Joy has experienced in her business Promoting: how this really moved the needle for Joy’s business Helping small business owners learn more about marketing with twice-annual Growth Summit Joy shares some examples of successful campaigns they’ve worked on as well as results Why they are huge advocates of mailing several times to the same list The importance of hiring the right people The worst thing that has happened to Joy in her business and how she survived it Creating trust: your job is as a marketer The importance of hiring people that are smarter than you Resources: www.postcardmania.com/1000houses REInvestorsummit.com/podcastmagic REInvestorSummit.com/Grow REInvestorSummit.com/noteservicing REInvestorSummit.com/101

Joy Gendusa is an entrepreneur, business owner, author, established speaker and philanthropist. She is the Founder and CEO of PostcardMania, a rapidly expanding marketing company specializing in lead generation for small to large-sized businesses. With only a phone, a computer and postcard marketing, Joy grew PostcardMania from a startup into an industry leader generating more than $49 million in annual revenue and employing more than 200 people in the Tampa Bay, FL area. As a business leader, Joy has been awarded the Tampa Bay CEO of the Year, Entrepreneur BusinessWoman of the Year in Tampa Bay, and twice been an Ernst & Young Entrepreneur of the Year finalist. Her company, PostcardMania, has been named to the Inc. 500 and the Inc. 5000 lists and has helped over 73,000 small businesses with their marketing. You can request free postcard samples from Joy’s company, PostcardMania, or connect with Joy by emailing Joy.Gendusa@PostcardMania.com. What you’ll learn about in this episode: Why the yellow postcard is the best type of postcard How a personalized postcard can lead to more phone calls An example of a real estate postcard that created outstanding ROI The benefits of sending out mailings to a very targeted audience How to get a better rate for bulk postcard mailings The benefits of the Direct Mail 2.0J add-on How you can benefit from the Google follow me feature Why repeat messages in marketing are so important What the best day of the week is for a mailing to land Resources: REInvestorSummit.com/postcardmania REInvestorSummit.com/capital REInvestorSummit.com/noteservicing REInvestorSummit.com/100 REInvestorSummit.com/101 REInvestorSummit.com/Pro

Joy is the Founder and CEO of PostcardMania. She grew her business from a small startup into an industry leader with only a phone, a computer and her own marketing savvy — NO capital injections or angel investors. Today, PostcardMania employs 200+ people and generates over $45 million annually. Sponsors: DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project! Organifi: Organifi Green Juice is packed with 11 energy-bumping superfoods and herbs, which means you’ll get long-lasting energy throughout the day. See for yourself: visit Organifi.com and save 20% with promo code FIRE!

Jaime interviews Joy Gendusa, founder & CEO of PostcardMania.com all about restaurant marketing.

Joy Gendusa is an entrepreneur, author, established speaker and philanthropist. With only a phone and a computer, Joy grew her business, PostcardMania, from a small startup in 1998 to what is now an industry leader employing more than 200 people in Florida. Joy's passion is small business, and helping these businesses grow. In this episode we discuss: Are postcard mailers dead, how can postcard mailers help dentists, and what is Postcard 2.0?

http://BizWomenRock.com/252-2 Biz Women on the Move The Biz Women on the Move segment features the amazing accomplishments of the members of the Biz Women Rock community! Today, we're featuring... Stephanie Bennett of Stephanie Bennett Makeup. Stephanie was the first listener I ever heard from when I launched the Biz Women Rock podcast! She sent me an email telling me what an impact my very first episode (an interview with the great Joy Gendusa of PostcardMania) had on her. In this Biz Women on the Move segment, Stephanie shares where she's come in the past 2.5 years, the evolution her business(es) have had and how she's happy and living out her dreams within her makeup company! Congratulations, Stephanie! You are rockin' it! The Main Event The Main Event is our main feature of the show. Sometimes a deep dive interview with a kick ass business woman, sometimes a case study digging into a phenomenal business strategy, sometimes a diatribe from me about some cool lesson learned in business...whatever it is, its always chalk full of wisdom for you. Today on our Main Event... We're featuring a pointed interview with Andi Graham of Big Sea, a Digital Marketing agency in the heart of St. Petersburg, Florida. Andi is brilliant and shares how and why she merged her company with a "competitor," how she created recurring revenue with clients in her service-based business and what personal work she does to make sure SHE shows up as her best self every single day. Money Moxie The Money Moxie segment was created so we can KNOW OUR DOUGH! Savvy business women know their money, and Money Moxie will ensure you have the best information to grow your company intelligently! Today, our topic is... Getting Outside Funding For Your Business. It's not as scary or as complicated as you might think. I spend 20 minutes talking about the most common types of financing for small businesses with my good friends, Naim Hamdar and Keyur Patel of Synergistic Funding. If you've ever thought about acquiring funds for your business, whether it's a line of credit, purchase order financing, SBA loans or anything else, these guys are your best source of information! http://synergisticfunding.com Product Review I'm reviewing the latest and greatest business tools and products so YOU can get your business running more efficiently and effectively! Today, I'm reviewing... Google Keep. This Google application is fantastic for creating priority lists, taking notes and taking ideas that pop up in your head and putting them somewhere so you don't lose them! It has great features like reminders, sharing options and labeling so you can organize. Best part? It has a great phone app that makes this a must-have app for anyone who is on-the-go! I love it so much, I created a video tutorial of Google Keep just for you! http://bizwomenrock.com/keep Looking for a way to start and grow your own community? Check out Facebook Groups Rock! Your complete online course to help you start, grow and monetize your own Facebook Group! http://bizwomenrock.com/facebookgroupsrock  

With only her innate marketing savvy and a great idea, Joy Gendusa started PostcardMania in 1998. When she started, she had no capital—her only assets a computer and a phone—yet she created a marketing team that is now an industry juggernaut. Using postcards as the only marketing medium to grow her company in its formative years, Joy learned the 'ins and outs' of the postcard marketing industry. Through extensive testing and tracking methods, she was able to isolate the key factors that ensure postcard marketing success. She not only tells her clients to promote consistently to their target market in order to increase their overall income, but she practices what she preaches. She mails out 2 million postcards every week to her prospects and by using the principles that she has mastered, she has grown her company into a multi-million dollar corporation with more than 192 employees and recognized in 2005 by Inc Magazine as the one of the 500 fastest growing companies in the nation. Not only did her marketing techniques enable her to boom her business rapidly, but it enabled her to empower thousands of other businesses across the nation which is exactly what she did. Today, her company creates postcard marketing campaigns spanning 350 different industries across the nation. In This Episode How to to solve your own problem and create a business from it. How to work a job while building your business. Why direct mail is still relevant. How long does a new business take to be profitable? Why paying yourself more can make you more profitable. How much promotion you need to make to have high revenue. How mail creates more trust than email. How to best target your public in initial mailings.   Joy's Favorite Quote: "Firm up the wins and ignore the losses." -L. Ron Hubbard Joy's Favorite Book: Dianetics - L. Ron Hubbard Links From Today's Show: www.postcardmania.com Today's Sponsor:

With only her innate marketing savvy and a great idea, Joy Gendusa started PostcardMania in 1998. When she started, she had no capital—her only assets a computer and a phone—yet she created a marketing team that is now an industry juggernaut. Using postcards as the only marketing medium to grow her company in its formative years, Joy learned the 'ins and outs' of the postcard marketing industry. Through extensive testing and tracking methods, she was able to isolate the key factors that ensure postcard marketing success. She not only tells her clients to promote consistently to their target market in order to increase their overall income, but she practices what she preaches. She mails out 2 million postcards every week to her prospects and by using the principles that she has mastered, she has grown her company into a multi-million dollar corporation with more than 192 employees and recognized in 2005 by Inc Magazine as the one of the 500 fastest growing companies in the nation. Not only did her marketing techniques enable her to boom her business rapidly, but it enabled her to empower thousands of other businesses across the nation which is exactly what she did. Today, her company creates postcard marketing campaigns spanning 350 different industries across the nation. In This Episode How to to solve your own problem and create a business from it. How to work a job while building your business. Why direct mail is still relevant. How long does a new business take to be profitable? Why paying yourself more can make you more profitable. How much promotion you need to make to have high revenue. How mail creates more trust than email. How to best target your public in initial mailings.   Joy's Favorite Quote: "Firm up the wins and ignore the losses." -L. Ron Hubbard Joy's Favorite Book: Dianetics - L. Ron Hubbard Links From Today's Show: www.postcardmania.com Today's Sponsor:

With only her innate marketing savvy and a great idea, Joy Gendusa started PostcardMania in 1998. When she started, she had no capital—her only assets a computer and a phone—yet she created a marketing team that is now an industry juggernaut. Using postcards as the only marketing medium to grow her company in its formative years, Joy learned the 'ins and outs' of the postcard marketing industry. Through extensive testing and tracking methods, she was able to isolate the key factors that ensure postcard marketing success. She not only tells her clients to promote consistently to their target market in order to increase their overall income, but she practices what she preaches. She mails out 2 million postcards every week to her prospects and by using the principles that she has mastered, she has grown her company into a multi-million dollar corporation with more than 192 employees and recognized in 2005 by Inc Magazine as the one of the 500 fastest growing companies in the nation. Not only did her marketing techniques enable her to boom her business rapidly, but it enabled her to empower thousands of other businesses across the nation which is exactly what she did. Today, her company creates postcard marketing campaigns spanning 350 different industries across the nation. In This Episode How to to solve your own problem and create a business from it. How to work a job while building your business. Why direct mail is still relevant. How long does a new business take to be profitable? Why paying yourself more can make you more profitable. How much promotion you need to make to have high revenue. How mail creates more trust than email. How to best target your public in initial mailings.   Joy's Favorite Quote: "Firm up the wins and ignore the losses." -L. Ron Hubbard Joy's Favorite Book: Dianetics - L. Ron Hubbard Links From Today's Show: www.postcardmania.com Today's Sponsor:

From the radio show archives, here’s Nick’s & Johnny’s interview with Joy Gendusa from PostcardMania. Direct response marketing is not the sexy cool marketing activity that most people want to talk about, but Joy has built a great business helping small business owners market their businesses in a more traditional way.  Direct response postcards are...

How do you become a Biz Woman who ROCKS? Listen to our 100th Behind the Scenes Episode and Find Out! In this special episode, Katie celebrates by calling up her mom, dad, sister, her first guest Joy Gendusa, and long time listener and Super Fan Tara Anderson. Through these revealing conversations, you'll hear some funny behind the scenes moments that have made this show possible! And...of course it ends with some hilarious outtakes! http://BizWomenRock.com/100

How do you grow a $22 million business from scratch? Listen to our interview with Joy Gendusa, Founder and CEO of PostcardMania to find out! What began as a graphic design company 19 years ago has flourished into a $22 million (and growing) full service marketing company. Joy is a total powerhouse and makes business look SMART and FUN!

Joy Gendusa tells her journey from to a $20 million business.

Joy Gendusa is founder & CEO of Postcardmania. In 1998, it was just Joy with a phone and a computer and now she has more than 200 employees and brings in more than $40 million in revenue annually. Listen to this interview to see: [Video & mp3 included]-What did she do that doubled their revenue?-How does her no fail hiring system work? Watch Full Video interview here>> http://www.inspiredinsider.com/joy-gendusa-postcardmania-interview/

Mastering online marketing and social media are critical for success in today's competitive market place but it's easy to forget the impact that direct mail can have in client attraction. In Krishna's seminars she always encourages businesses to integrate their marketing online and offline, so in this weeks episode we discuss how to implement an effective direct mail programme using postcards. Krishna De is in conversation with Founder of Postcardmania.com Joy Gendusa.The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.krishnaonfacebook.com, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - our guests would appreciate it.

Mastering online marketing and social media are critical for success in today's competitive market place but it's easy to forget the impact that direct mail can have in client attraction. In Krishna's seminars she always encourages businesses to integrate their marketing online and offline, so in this weeks episode we discuss how to implement an effective direct mail programme using postcards. Krishna De is in conversation with Founder of Postcardmania.com Joy Gendusa.The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.krishnaonfacebook.com, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - our guests would appreciate it.