Podcasts about marketing plans

In January 2026, a CMO at a six billion dollar software company scrapped his entire year's marketing plan only two weeks into the year. AI agents made it obsolete. Stephanie Postles, CEO of Mission.org, and Lacey Peace, VP of Content, explain in plain English what AI agents are, why they are fundamentally different from the automations marketing teams rely on today, and what this shift means for marketing jobs, team structure, and the skills that will matter most going forward. If you have confused AI agents with automation or wondered whether your role is safe, this episode gives a direct answer. Chapters (00:00) Introduction (01:51) The CMO Who Scrapped His 2026 Marketing Plan in January (03:23) What Triggered This, and Why It Happened in Two Weeks (06:30) What Is an AI Agent? (Plain English Definition) (09:15) AI Agents vs. Automation: The Key Difference (10:53) The Mindset Shift Required to Use AI Agents Effectively (13:19) What Happens to Marketers in Execution Roles (16:38) How Automation Reshaped Marketing Jobs Before (17:40) Do Marketers Need to Understand AI Internals (29:01) Is AI Coming for Marketing Jobs, The Honest Answer (30:05) What Marketers Should Do Right Now (37:28) Recap and What Is Coming Next ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've ever whispered to the universe, "pls can I just have… a handful of dreamy, aligned enquiries this week?" and then refreshed your Instagram insights like it's the stock market… this episode is for you. Because wellness business owners are a very specific breed. We're intuitive. We're values-led. We work with real humans who are going through real stuff. And because of that, a lot of the generic marketing advice out there makes us recoil. It feels forced. Performative. A bit… "hi hun, wanna triple your income in 7 days?" (Absolutely not.) So instead, we swing the other way. We post when we feel inspired. We wait for the nudge. We follow the vibe. And we cross our fingers that this reel, this email, this post will be the one that magically brings the enquiries in. That's what I'm calling hope-based marketing. It looks aligned, but it creates chaos. It keeps you in reactive mode. It makes you panic when engagement dips and you feel like you've "lost your spark." It's the marketing equivalent of trying to drive a car by manifesting petrol. In this episode, I'm breaking down what it looks like to move out of hope and into something calmer, steadier, and far more predictable without turning into a sales robot. We talk about why engagement is not a reliable indicator of business growth (your nervous system thinks it is, but it isn't). Why you're probably making decisions way too quickly based on 24-hour metrics. Why "organic only" can become a weird badge of honour that quietly keeps you stuck. And why the goal isn't to post more, grind harder, or blame the algorithm… it's to build systems that keep your business ticking along even when life is doing what life does best: chucking nonsense at you at the worst possible time. You'll also hear me share how I want you to think more like a CEO, less like a stressed-out practitioner who's constantly trying to fix the month in real time. We go into what strategic marketing actually looks like in practice: planning in cycles, warming your audience up properly, using data that matters (enquiries, clicks, conversions… not "someone I went to school with saved my post"), and focusing on calm growth that doesn't fry your brain. Basically: you can absolutely have alignment and strategy. You don't have to choose. And if you've ever felt like you're "doing all the things" but it still feels unstable, this will likely be the episode that makes something click. The Calm Ads Method The Simple £5 – £10 a Day Strategy to Get More Enquiries in Your Wellness Business If you've ever boosted a post, spent £30… and got two likes and your auntie commenting "Love this!" - this is for you. If you're brilliant at what you do but tired of relying on organic reach, algorithm moods, and hope-based marketing… This free masterclass will show you how to run simple, strategic ads that feel calm, ethical and actually lead to enquiries - without huge budgets or tech overwhelm. Thursday 12 March @ 12pm UK Time Grab your spot here

Most businesses think a video marketing plan is a 12-month content calendar. IT IS NOT. A real video marketing plan is about removing friction in your business, shortening sales cycles, and helping prospects decide faster. In this episode, Chris Schwager breaks down what a strategic video marketing plan actually looks like and why most businesses confuse brainstorming with strategy. If you are using video for business but still repeating the same conversations, answering the same objections, or struggling with clarity, your video marketing strategy may be missing the point. This episode will help you shift from content output to business infrastructure. Ready to stop winging it on video? Book a call and discover how the Complete Video Success System helps professionals show up like the expert they are. Book a Call Desktop Studio – Set up once. Create studio-quality videos with zero tech stress. Video Coaching – Group sessions via the Video Confidence Collective or 1on1 Accelerator Mentorship. Success Stories – See how others are building trust, leads, and authority on camera. Connect with Chris on LinkedIn

Two weeks ago, I missed a podcast episode, my email newsletter, and my social media posts. For the first time in years. And I felt awful about it. In this episode, I'm talking about what happens when life interrupts your marketing rhythm. The guilt. The doubt gremlin. The pressure we put on ourselves to always show up perfectly. And most importantly, what to actually do when you're ready to come back. This isn't about hustle. It's about capacity. It's about being human. And it's about rebuilding momentum in a way that feels doable. In this episode of the podcast, I talk about: Why falling off rhythm is part of the process How to reboot your content without shame Smart ways to repurpose instead of starting from scratch Why conversation can replace content How to choose one platform when you're overwhelmed What not to do when you're re-emerging …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/396  

Text the Wedding Planning HotlineShort-form content can either support your wedding planner marketing plan or slowly drain your energy if it's being used without intention.In this episode of The Planner's Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form content in her own wedding planning business to reinforce trust, nurture relationships, and stay top of mind, without relying only on trends.If you've ever wondered whether your content is actually working for your business, or how short-form fits alongside blogs, podcasts, and email, this episode will help you see it differently.Join the waitlist for Desirée's mentorship and coaching program at desireeadams.co/education.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Nicht immer scheitert Marketing an einer fehlenden Strategie oder nicht vorhandenen Ideen. Was ganz viele Selbstständige begleitet (und was sowohl Marketing als auch Business insgesamt sabotiert), ist die Angst vor Ablehnung. In dieser Podcast-Folge spreche ich darüber, warum es so verführerisch ist, sich im Marketing anzupassen. Weshalb es sich sicherer anfühlt. Und warum diese Anpassung gleichzeitig genau das verhindert, was sich viele Selbstständige wünschen: Wiedererkennbarkeit, Glaubwürdigkeit und Vertrauen. Ich verbinde psychologische Erkenntnisse mit Beobachtungen aus meiner Arbeit mit selbstständigen Berater:innen und Coaches und erkläre, warum unser Nervensystem auf Sichtbarkeit mit echtem Stress reagiert. Das liegt nämlich nicht zwingend daran, dass du zu schüchtern oder sensibel bist. Sondern – kleiner Spoiler – weil soziale Ablehnung im Gehirn ähnlich verarbeitet wird wir körperlicher Schmerz. Du hörst: - Warum die Angst vor Ablehnung ein ganz normaler Schutzmechanismus ist - Was die Forschung über soziale Zurückweisung sagt - Was der Spotlight-Effekt ist - Wie sich diese Angst konkret im Marketing zeigt - Wie echte Wiedererkennbarkeit entsteht (ohne dass du eine andere Persönlichkeit brauchst) - Warum ein Marketing-Plan nur dann funktioniert, wenn er nicht gegen dein Nervensystem arbeitet Diese Folge soll eine Einladung für dich sein, zu entscheiden, wofür du stehen willst – und wo du dich nicht länger klein machen möchtest. Links zur Folge: - Erfolgswoche von Theresa Ehsani für 0 Euro: https://www.digistore24.com/content/201979/49531/Steffi_Muesse - 1:1 „Business weiterentwickeln“: https://www.nachtsum2.de/business-weiterentwickeln - Blog-Artikel zum Thema: https://www.nachtsum2.de/natuerliche-sprache-wettbewerbsvorteil - Schreib mir bei WhatsApp, wenn du dir Unterstützung wünschst: http://wa.me/4915142024108

The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131 00:00:00 IntroductionHere are your hosts, Roger and Pascal.00:02:50 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.00:15:59 Content SpotlightsROGER: The Food Vibe ShiftWaitrose: https://www.retailgazette.co.uk/blog/2026/02/waitrose-campaign-space/McDonalds: https://creative.salon/articles/work/mcdonald-s-leo-s-uk-all-flavour-no-messPASCAL: Lessons and insights from @RogEdwardsTV https://www.youtube.com/@RogEdwardsTV Celebrating recent milestones and good practices about vlogging.00:36:41 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.00:43:34 Marketing Tech and AppsROGER: It's all about AI presentations and where it leaves PowerPoint:Yoodli (The AI Speech Coach): https://yoodli.ai/Prezent - An App that understands visual storytelling. https://www.prezent.ai/PASCAL: It's all about building your AI marketing assistants:Perplexity.ai https://www.perplexity.ai/ the ultimate research assistants ideal for identifying trends, gathering market intelligence and creating customers personasNotebookLM by Google https://notebooklm.google/ the impressive marketing ideas engine combining extensive chat functionality and up to 9 creativity AI tools: audio overviews, video overviews, mind map, reports, flash cards, quiz, infographic, slide deck, and data table.00:53:57 Film MarketingMONSTERS INC. (2001) Directed by: Pete DocterWritten by: Andrew Stanton and Daniel Gerson,Cast: starring the voices of John Goodman, Billy Crystal, Steve Buscemi, James Coburn, Jennifer Tilly, and Mary Gibbs.Music by: Randy NewmanTagline: In a city of monsters with no humans called Monstropolis there's a company, called Monsters, Inc. whose employees gather children's screams to power the city.We look at the challenges Pixar faced as they moved away from the familiar and relatable world of Toy Story and A Bug's Life. The core premise is a factory that harvests children's screams; without careful framing, that could read as frightening or off-putting for parents of younger kids. How did the marketing work?About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

Fast growth is something we're genuinely excited about on our ranch. This winter, a stretch of unusually mild weather reduced maintenance energy demands, allowing our weaned goat kids to put more of what they were eating toward growth instead of staying warm. As a result, they're running 15–20 pounds ahead of where we'd normally expect them to be this time of year. In this episode, I walk through how that weather-driven growth changed our winter feeding plan. I explain how we recalculated hay needs, what a 30–44% increase in feed demand looks like in real terms, and how we adjusted our marketing plan to match what the goats were actually doing instead of forcing the original timeline. I share what we noticed early, how we ran the feed calculations, and why additional weight matters so much during winter feeding. I break down dry matter versus as-fed hay, how waste factors into real-world feeding systems, and why those details add up quickly when you're feeding a large group of goats. You'll also hear how we evaluated our options, why buying more hay didn't pencil out, and why selling earlier than planned was the most responsible decision given our feed inventory and the current market. This episode is a real ranch example of adjusting plans early, before a good situation turns into a costly one. If you're feeding goats through winter and trying to balance growth, hay supply, and marketing decisions, this episode will help you think through those trade-offs with clarity instead of guesswork. In This Episode, I Cover: A ranch update and how winter breeding conditions affect management decisions How mild winter weather shifted energy use and increased growth in weaned goat kids Why faster growth directly increases winter feed requirements Calculating feed intake based on body weight Converting dry matter intake to as-fed hay requirements Accounting for hay waste in winter feeding systems How increased growth led to a 30–44% increase in hay consumption Evaluating winter feeding options: buy more hay or sell early Why return on investment matters when feed requirements increase How predictable goat markets factor into winter marketing plans When adjusting a plan early is better than sticking to the original one Key Takeaways: Mild winter weather can significantly increase growth rates in young goats Faster growth increases winter feed needs more than most people expect Winter feeding decisions should be based on math, not assumptions Hay inventory creates real limits on how long animals can be retained Selling early can be a proactive, responsible management decision Mentioned Episodes: 28 | Winter Feed for Livestock: Calculate How Much Hay You Need and a Strategy to Save Money Related Episodes: 35 | Winter Hay Feeding Evaluation: Meeting Nutritional Requirements of Goats and Reducing Hay Waste 78 | Winter Grazing: Low Cost, Regenerative Strategies for Goats and Other Livestock 71 | Livestock Management Decisions and Why We Are Selling Part of Our Goat Herd All the Best, Millie Resources & Links: Leave a review on Apple Podcasts + grab the free Kidding Due Date Chart: https://www.getgoatwise.com/kidding-chart Get Dry Creek meat: https://drycreekheritagemeats.com Join my insider email list: https://www.getgoatwise.com/insider Join the free community: https://www.getgoatwise.com/community Email me: millie@drycreekpastures.com See ranch life on Instagram: https://www.instagram.com/drycreekpastures/ Disclaimer: The information shared in this episode is for educational purposes only and should not be considered veterinary advice. Always consult a licensed veterinarian for animal health guidance.

If your marketing only kicks in once flowers are blooming, it's no wonder spring feels rushed and unpredictable! In this episode, Jenny Marks walks through how winter can become your most powerful demand-building season. By planning ahead, creating consistent touchpoints, and building anticipation before the first stem is cut, you can shorten buying decisions and head into the growing season with confidence instead of panic. This episode is a practical roadmap for flower farmers who want sustainable farm business growth, stronger customer trust, and predictable income without scrambling mid season. Winter is where profitable flower farming really starts!We're currently hiring for our farm team! Apply at www.trademarksflowers.com/careers Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

Host Michael Smith sits down with producer and Alabama Beef Checkoff Council member Bill Walding, along with guest Bailey Watson, to discuss the Alabama Beef Checkoff—how it works, how funds are allocated across programs, and the goals of the 2026 marketing plan. This episode covers 2026 priorities and budget adjustments, consumer outreach efforts (including digital and e-commerce advertising), youth programs, producer-focused initiatives, and research investments—highlighting the long-term value of checkoff investments. To view the 2026 Alabama Beef Checkoff Marketing Plan, visit BamaBeef.org/Checkoff.

Ari Paparo and Eric Franchi break down the biggest themes coming out of CES and across ad tech. Ari speaks with Mike Khristo, CEO of Layers, about turning code directly into customers, automating marketing for developers, and how vibe coding is enabling a new wave of profitable niche apps. Ari and Eric then cover AI-powered ad platforms, agentic buying and selling, and major industry announcements from Walmart, Viant, Reddit, Amazon, and The Trade Desk. Takeaways Layers automates marketing for developers who lack marketing skills. Vibe coding allows non-professionals to create viable apps. AI tools are improving the quality of code produced by non-developers. Organic growth is becoming increasingly important for app distribution. App Store Optimization is crucial for visibility in app stores. TikTok and Meta are key platforms for app marketing. Non-technical individuals can successfully build and market apps. The rise of niche apps is creating new opportunities in the market. Developers can focus on building features rather than marketing. The future of app development is empowering individuals to create without needing extensive technical backgrounds. Chapters 00:00 Intro and CES check-in 02:05 Upcoming interviews and announcements 04:00 MADDB product update 05:26 Interview begins: Mike Khristo, CEO of Layers 10:10 Vibe coding and production-quality apps 15:02 App growth channels: Meta, Apple Search Ads, and ASO 17:58 Managed UGC and creator scale 25:20 News of the Week begins 29:34 Amazon DSP and Reddit automation (“Max” modes) 31:06 Viant Lattice Brain and outcomes-based buying 37:27 Agentic advertising and IAB roadmap 46:59 Closing and Marketecture Live reminder Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this episode, Sylvia Garibaldi breaks down why marketing plans for law firms and mediation practices consistently fail by February, and more importantly, how to design a 2026 marketing plan that actually survives real-world conditions—busy calendars, emotional client work, court deadlines, and unpredictable weeks. This is not an episode about doing more marketing. It is about understanding why good plans collapse under pressure, and how to build a simple, realistic marketing structure that continues working when things get busy.  If you are a lawyer, mediator, or divorce professional who wants consistent inquiries, referrals, and visibility—without chasing every new tactic—this episode is for you!What you'll learn:01:43 Reflecting on Last Year's Success02:43 Why Marketing Plans Fail by February04:37 Emotional Overrides and Marketing Collapse08:13 Outcome vs. Behavior-Based Plans12:08 The Pitfalls of Doing Too Much15:42 Designing Resilient Marketing Plans19:35 Marketing as a Non-Optional Activity23:48 Building a Sustainable Marketing Plan for 2026Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#104 How Law & Mediation Practices Can Get More Clients in 2026Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

FREE Master Class: The Farm Marketing Fix Sign Up HERE Are you running your farm business without knowing your numbers? In this episode, we dive into the essential metrics that separate profitable farms from struggling ones—and why tracking them is non-negotiable for growth. This is part three of the year-end business planning series designed to help direct-to-consumer farmers build their 2026 marketing plan. The core message: what you don't track, you can't improve. Key numbers covered in this episode: Weekly customer count: How many customers do you serve per week across all sales channels (farm store, farmers market, online, deliveries)? Customer growth: How many new customers did you gain this year compared to last? Email list size: Your subscriber count one year ago versus today—and why email marketing software is legally required for sales emails Email metrics: Open rates, click rates, and why you shouldn't judge these numbers negatively Ad returns: If you're running Facebook or Instagram ads, what's your dollar return on investment? Gross sales and expenses: Total farm income minus all costs, including what you pay yourself The episode also addresses common mindset blocks around tracking numbers and emphasizes that building a profitable farm requires equal time on business skills as on physical farm work. Small-acreage farmers can absolutely achieve strong profits when they master these fundamentals. A free two-day training called "The Farm Marketing Fix" is coming January 19-20, with live feedback on marketing materials and strategies for profitability. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

Most business owners set goals, but few actually hit them. In this session, I'll walk you through a practical 90-day marketing plan that builds real momentum without burnout. We'll break it down week by week so you can see exactly what to focus on: Month 1 – Setup & Quick Wins Get visible, get tracked, and get your content working.  Month 2 – Lead Generation Foundations Start bringing in leads consistently.  Month 3 – Optimise & Refine Tighten everything up.  If you've ever struggled to turn "marketing activity" into actual growth, this 90-day structure will help you focus, stay consistent, and see measurable progress.

https://powercastorganictraffic.com/app/premiumDiscover why authority content publishing is essential for 2026 marketing success. Learn how AI platforms prioritize trusted brands, the three pillars of authority content, and practical strategies to build credibility that compounds over time in an AI-driven discovery environment. PowerCast Digital City: DeLand Address: 2612 Bennington Place Website: https://powercastorganictraffic.com/app/proposal

This Christmas, we're delivering a special edition of Dirt Bags University—packed with everything you need to build a stellar 2026 marketing plan.Book a free strategy call with Phaser Marketing (775) DIRT-BAG :https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05Huge Thanks to our sponsors:Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie's already on it. This is full-service insurance from people who care and understand—and it shows. Whether you're a one-crew start-up or managing a multi-state operation, Charlie makes sure you're covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/Eljen - Revolutionizing Onsite Wastewater ManagementBacked by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems.Learn more at: eljen.comSludgeHammer - Enhancing Septic System Performance with Advanced MicrobiologyBy introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recyclingwithout the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications.Discover the details at: sludgehammer.netThanks for listening!

It's time to leverage the power of public speaking for your business and career? In this episode, we're diving deep into why speaking events needs to be a major part of your marketing game plan for this year. There's no "badge of honor" for grinding it out with old-school hard sell tactics when you could be getting in front of your ideal crowd and making real connections.I'm challenging you to make speaking a top priority for the next 2-3 months and see how it can blow up your business in the best way possible. We're talking actionable strategies for building relationships with meeting planners, landing speaking opportunities, and getting re-booked again and again by tapping into your existing fan base.Check out what you'll learn:Why public speaking is an absolute must for laser-focused marketing that gets you in front of the people who can hire youHow to maximize every speaking opportunity for more business, more leads, more clientsInsider secrets for finding speaking gigs, building connections with meetup organizers, and getting re-bookedSpeaking helps you share your brilliance through speaking, position yourself as the go-to authority people want to work with. ***Listen to the Public Speaking Monetization podcast on Apple or SpotifyLinks and resources mentioned in this episode:If you're looking for support to grow your personal brand and communicate with confidence schedule a call to explore options to work together.Listen to the Public Speaking Monetization podcast on Apple or SpotifyNewsletter: https://speakandstandout.com/bid-newsletterInstagram: @laurieann.murabitoLinkedIN: https://www.linkedin.com/in/laurie-ann-murabitoClick and read more into over on my website.

19 Minutes PodcastIn this episode of The Ag View Pitch, we sit down with Jarod Creed to break down why today's grain markets are forcing farmers to rethink everything they know about marketing. Corn demand remains historically strong, soybeans are shifting toward domestic crush, and South American weather risks loom in the background, but the real story is how farm programs, crop insurance, and recent policy changes have completely altered the revenue equation.We dive into why a board rally can actually reduce total farm revenue, how ARC and PLC payments factor into real-world marketing decisions, and why the biggest risk for many producers right now is not lower prices, but higher ones. This conversation also tackles basis management, cash flow pressures, lender conversations, and why volatility, not straight-line rallies, may be the most profitable environment for farmers over the next 18–24 months.

In this episode, we outline what worked well for MSPs in different markets in 2025, what we learned this year, and recommendations to help you crush it in 2026!Start the year off right equipped with the best MSP Marketing Content in the world: campers.msp-camp.com

Holiday season means it's time to plan your 2026 marketing strategy. In this episode, Chris Moore shows painting contractors how to calculate their true lead needs and turn those numbers into a focused marketing plan. He breaks down the three essential buckets of marketing—organic/referral, digital, and neighborhood—and how each one supports your sales goals. With strategies for everything from LSAs to social media to door hangers, you'll learn how to build a plan that's intentional instead of random. If you're tired of guessing at marketing, this episode gives you a clear roadmap for the year ahead.Need help creating a comprehensive marketing plan for the year? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Big reminder, friend: if I were your marketing advisor for your family photography business, I would absolutely have you working on your February Valentine's mini sessions in December—yes, while everyone else is still wrapping gifts and closing out their holiday minis.This episode (originally recorded as a YouTube video and repurposed as a podcast) walks you through how to think like a marketer, map out a simple mini-session offer for couples or kids, and align your systems, content, and email marketing before the new year begins.Whether you're a family photographer who loves minis or you're just curious about adding a seasonal cash-injection to your year, this episode will help you:Decide how to position your Valentine's minis (kids, couples, or both)Choose simple, on-brand themes and props your clients can easily say yes toPlan locations, timelines, and logistics now so you're not scrambling in late JanuaryUse Instagram + your blog as top-of-funnel marketing for your minisSet up email segments and nurture using Flodesk (or your ESP of choice)Use your CRM (like Dubsado) to automate booking, communication, and remindersTurn Valentine's minis into an annual, repeatable revenue streamResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/valentines-mini-sessions-family-photographers/▸ Get 25% OFF on Flodesk here: https://flodesk.com/c/DOLLYDELONGEDUCATION▸ Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Get 30% OFF on Dubsado here: https://www.dubsado.com/?c=dollydelongeducation▸ Free Dubsado Mini Session Roadmap: https://systemsandworkflowmagic.com/the-dubsado-mini-session-roadmap-opt-inConnect with Dolly DeLong Education

Send us a text2026 is shaping up to be the year things finally settle, but that doesn't mean marketing gets easier.In this Maven Monday episode, Brandon and Caleb break down what they're seeing on the front lines of annual planning season and why the way you build your 2026 marketing plan matters more than ever.Costs are higher, customers are more selective, and attention is harder to earn—but the businesses that plan correctly now will have a massive advantage.This isn't about chasing trends or reinventing everything. It's about knowing what to keep, what to adjust, and where smart companies are quietly doubling down while others hesitate.If you want a marketing plan that's steady, realistic, and built to win in a more disciplined market, this episode sets the table.We'll be back every Monday answering real-life marketing questions, because marketers who can't teach you why are just a fancy lie.#SmallBusiness #Entrepreneur #MarketingTips #BusinessGrowth #MarketingStrategy #DigitalMarketing #BrandBuilding #BusinessAdvice #EntrepreneurLife #MarketingPodcast #Advertising #ContentMarketing #Leadership #2026Goals #GrowYourBusinessOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

If your marketing plan is basically “try harder,” then pull up a chair. Kimberley and strategist Daniela Furtado lay out a no-nonsense, 12-month plan that finally puts an end to random posting and wishful thinking. They tackle the real stuff—niching with intention, setting goals you can actually hit, using Google Maps to your advantage, tightening up your website, and turning case studies into client magnets. This is the clarity you've been craving: a marketing roadmap that cuts the noise and tells you exactly what to do, when to do it, and what to ignore. IN THIS EPISODE WE LEARN: - Why most marketing plans fail after 3.7 months—and how to fix it. - How to analyze your past clients to find your most profitable niche. - The easiest way to boost visibility with Google Maps reviews. - How to design a service page that Google actually ranks. - Why case studies are your secret weapon for better clients. - What to focus on each month for steady growth. - How to forecast your marketing like a CEO—not a guesser.

It's separation season!!! Here's an exact plan for December from marketing expert for run coaches Nicole Dobransky to gain new athletes in your run coaching business in January. Covered in this episode:Why you should not wait til January to increase your marketing efforts. What the focus of your marketing needs to be in December. What kind of social media posts/reels to do in December. 4 emails to send in December that will help you get clients in January. Need more step-by-step guidance like this? Join the Runner Rising Academy before December 17th to join the BONUS 2026 run coach business planning call. https://runnerrising.com/runner-rising-academy-group-program/

We're in the first week of December now. Which means you've got roughly 14 days of meaningful marketing time before most of your customers mentally check out for the holidays — and before your shipping cut-off dates make the whole thing a bit irrelevant anyway. Now, I know what you might be feeling right now. It's that familiar end-of-year cocktail of exhaustion, overwhelm, and a nagging sense that you should be doing more. Your inbox is full of articles telling you about the 47 things you absolutely must do before Christmas. Your competitors seem to have their act together with perfectly coordinated campaigns. And you're sitting there thinking, "Is it too late? Have I missed the boat?" Here's what I want you to hear: No, you haven't missed the boat. But you also don't have time to build a new boat from scratch. The next two weeks are about strategic triage — knowing exactly where to put your energy for maximum impact, and giving yourself full permission to let go of everything else. Because here's the uncomfortable truth that most marketing advice won't tell you: trying to do everything in the next 14 days is actually worse than doing three things really well. Scattered effort produces scattered results. Focused effort? That's where the magic happens. So today, I'm going to walk you through exactly what to prioritise right now — and crucially, what to consciously deprioritise so you can finish the year strong without completely burning yourself out. Quick note – if you want a visual version of what I'm covering today, I've put together a 14-Day Priority Planner that maps out exactly what to focus on each day between now and your shipping cut-off. You can grab that at productpreneurmarketing.com/14dayplan. It's completely free, and it'll help you implement what we're talking about today without having to take a million notes.   Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy Download free 14-Day Christmas Plan Here   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube

Work with Me https://ashborland.com Follow me on IG https://www.instagram.com/ashborland/ The FREE 30-Day Mortgage Broker Boost https://ashborland.com/boostCheck out my YouTube channel  https://www.youtube.com/@AshBorland 

What if one tiny, consistent action completely changed how your business grows next year? In today's episode, I'm sharing how a quiet $5/day ad can do more for your 2026 visibility, confidence, and momentum than any "perfect" piece of organic content. No pressure or overwhelm; just something small that compounds in a big way. This Week on the Get Paid Podcast: Why small, steady ads build more momentum than big, stressful campaigns How ads keep growing your audience even on the days you can't What low-cost ads quietly reveal about your offer long before launch The subtle way ads expand your visibility without burning you out Mentioned in this episode: Absolute FB Ads 1,000 New Leads: Explode Your Audience with Easy Button Ads (Live Class – Dec 8) Now it's time to GET PAID. Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.  

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreMost marketers are told: “Tie your plan to revenue.” But how?In this fast-paced live episode, Sam Kuehnle (VP of Marketing at Loxo) breaks down a practical, no-fluff process for building a marketing plan that earns buy-in from leadership, aligns with sales, and actually hits targets.No vanity metrics. No fake forecasts. Just real talk on what's working, what's not — and how to plan smarter.In this episode, you'll learn:How to calculate marketing's share of company revenue goalsWhat “bottoms-up” and “top-down” planning really look likeWhy most funnels leak at the demo-to-meeting stageHow to avoid wasting budget on channels you haven't proven yetThe spreadsheet Sam uses to model all of thisThis is your playbook if you're tired of MQL theater and want to lead with strategy, not guesswork.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat would your business look like if 3,000 people showed up to your client event?  In this episode, we sit down with Danny Baron, the Cincinnati agent who turned community generosity into a 200+ unit, referral-fueled machine. Danny reveals the exact marketing system that took him from $0 year to hosting stadium-sized events that make his brand unforgettable.Danny shows us how dedicating 10% of revenue to marketing transformed his business. He shares why he hired two full-time media pros, how his March Madness giveaways generated thousands of organic followers, and what it takes to host client events that attract 2,000-3,000 people at a time. From launch parties to Cincinnati Reds games, Danny proves that generosity and consistency compound into massive referral growth.We break down his full playbook: pre-event marketing, day-of execution, and intentional follow-up. Danny's approach is simple: Make people feel seen, deliver real value, and stay top of mind all year long. If you want to build a brand your market can't ignore, this is the blueprint.Resources:Millionaire Real Estate Agent Podcast NotesMAPS CoachingThe Seven Levels of Communication by Michael J. MaherOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedInProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING: You must comply with the TCPA and all federal, state, and local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer, artificial voice, or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Planning your 2026 marketing does not have to feel overwhelming.In this episode, Danielle R. Harris walks you through five simple questions that will help you create a 2026 marketing plan you can actually stick to. These questions will give you clarity on what worked this year, why things did not go the way you expected, and what you need to focus on for real results in 2026.Download the guide with the questionsInside the episode, you will learn:How to identify what worked in your marketing in 2025How to understand why your old plans didn't workHow to choose goals that you'll want to hitHow to build momentum so you keep going after your goalsThis episode will help you form the foundation of a marketing plan you can follow through on. No complicated strategy. No unrealistic expectations. Just a clear path for building a stronger and more sustainable marketing rhythm in 2026.Download the free editable 2026 Planning Guide that walks you through each question so you can map out your goals and get started today.Download the 2026 Planning GuideIf you want help turning your 2026 plan into action, Danielle can support you in building a plan you can actually follow. Book a 90-minute Momentum Call and start working on your 2026 goals today. Follow on Instagram at @Danielle.R.Harris.

This week, we're breaking down the complete December marketing strategy gym owners and online coaches should be running to maximise sales and set up a huge 2026. Inside, you'll learn how to run the Christmas referral campaign, the charity strategy that attracts local press, and the awareness content that keeps your brand visible while everyone is scrolling over the holidays.  December isn't slow, it's strategic. And in this episode, you'll learn exactly how to use it to your advantage.  Key highlights of this episode include:  ✅ How a Christmas referral campaign generates high-quality, ready-to-buy leads ✅ Why awareness content is your December marketing superpower ✅ The December sales approach that locks in January sign-ups early ✅ How charity drives boost community engagement and local press exposure ✅ Why December sets the runway for massive growth in 2026   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!    Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

Here's how I recommend approaching marketing at the end of the year and going into next. Be sure to check out my YouTube video coming out on exactly how to run a social media giveaway coming out November 25th.-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

In this episode of Savvy Marketing for Small Business, Samantha breaks down how to create a marketing plan that actually honors your REAL life—not the imaginary, perfectly organized, color-coded version of it. You'll learn why hustle culture is outdated, how to define the season you're truly in, and how to build weekly rhythms and sustainable strategies that support your goals without burning you out. From CAKE Goals that feel kind and energizing to simple routines that bring consistency without chaos, this episode is your permission slip to ditch the pressure and build a marketing plan that works with your life, your energy, and your priorities. Harmony over hustle… always.------------------------------------------------------------------------Check out BrandBuilderAI (CRM system tool) - HEREJoin the Marketing Made EASY for Women in Business for daily tips and marketing strategies - click HERE to make marketing easier TODAY!Have a question?  Send Samantha an email - samantha@samanthasheppardconsulting.com

Kris Lindahl, a three-time bestselling author and CEO, shares his inspiring journey from being a teacher to building a brokerage with billions in sales. He offers candid insights into how his early life trauma fuels his emotional intelligence and desire to give back. Kris reveals his secret to creating an "inescapable brand," starting with his infamous "hostage video" and the two months of excuses he made before finally publishing his content. His core advice: invest in finding a mentor who has already made your mistakes.   Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/   Links mentioned in the show: https://youtu.be/rQ1edhtDLOw   Connect with Kris on LinkedIn and check out krislindahl.com & connectwithkl.com.   #1 Best Selling Book- Arms Out  https://a.co/d/aNhUAts   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

If you've ever tried to "fix" your marketing by doing everything at once (daily emails, constant posting, five platforms at the same time) you already know how that story ends. Two weeks later, you're overwhelmed, behind, and wondering why you can't seem to stay consistent no matter how much you want to.   There's an easier way, and one that actually works. In this episode, I walk you through my simple strategy that helps you create real consistency without the burnout. If you've been craving a way to finally follow through, this episode will show you exactly where to start.   For full show notes, transcript, and more information, go to: lindsaydotzlafcoaching.com/264   Learn more about The Complete Coach here: lindsaydotzlafcoaching.com/the-complete-coach    Follow along over on Instagram: instagram.com/lindsaydotzlaf/

There are only a few weeks left where you have the undivided attention of your audience.Mark your calendar because as soon as it hits around about the 12th of December, everyone starts winding down and clocking off.So if you want consistent cash + clients to continue to flow into your business in 2026, you need to make sure you're filling your sales pipeline with dream, fully-aligned clients now. After over 6 years in business I see this scenario play out every single year. And every single year, everyone starts to freak out when they get to the middle of January and realise their sales pipeline is dry and they have no idea where their next client is going to come from.So in today's episode of the How I Do Content Podcast, I'm going to share how you can set yourself up now with a sales pipeline filled with hot AF leads who are READY to buy. Minus the mid-January freak out or having to work through the holidays.SIGN UP FOR THE MESSAGING FOR LEADS MINI-MINDIt's my new 2-week mini-mind designed to help you fix the one thing standing between you and consistent sales → your messaging.We'll create the kind of top-of-funnel strategy that keeps your sales pipeline full of hot-AF, ready-to-buy leads – the ones who already get your magic and are just waiting for the right invite.It starts Monday 17th November and it's only $47. Let's get your sales pipeline sorted so you too can switch off from the 12th of December knowing your marketing is still working – and your dream clients are already lining up for the new year.Sign up at https://thesocialbolt.com.au/mini-mind/ WANT MORE?Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE2026 marketing plan, end of year marketing strategy, holiday marketing tips, sales pipeline strategy, how to fill your sales pipeline, attract dream clients, consistent clients in 2026, marketing for service providers, small business marketing plan, visibility strategy, content that converts, marketing during holidays, nurture your audience, sustainable marketing, visibility connection conversion framework, content strategy for coaches, top of funnel marketing, messaging that sells, lead generation for online business, audience engagement, sales funnel tips, building business momentum, content that attracts clients, how to keep leads warm, messaging for leads, business planning 2026, client attraction strategy, how to get sales while offline, why waiting until January doesn't work, CEO marketing mindset, intentional marketing strategyBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

You're not failing at marketing because you're inconsistent or undisciplined.You're struggling because your current plan requires perfect energy, unlimited time, and zero life interruptions. And that version of you doesn't exist.In this episode, Danielle R. Harris is breaking down why your marketing plans fall apart even when you care deeply and want to show up. And how to build a marketing rhythm that fits your real life, real capacity, and real responsibilities.Whether you're growing a business alongside a 9–5, running a household, parenting, managing chronic energy cycles, or simply being a human with a full life, this episode is for you.In this episode you'll learnWhy “not enough time” is usually a visibility problem — not a time problemThe hidden belief that stops you from marketing (you won't promote if you think you can't handle more clients)My 5-step capacity-based planning methodHow to build real momentum in four messy, scattered hours a weekBook a free call to learn how The Blueprint helps you find and make the most use out of your time so you can market and grow your business. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris.

In this solo episode of the Thriving Authors Podcast, I'm diving into how to create a marketing plan for your book. Marketing, promoting and launching feel so much less overwhelming when you have a plan in place!I share a few journal prompts that are really helpful to brainstorm and also explain:How to avoid getting completely burned out and not wanting to do any marketing.The best sort of publicity that you can get that will lead to book sales.A menu of ideas that you can get excited about when creating your plan.A mindset shift so you don't feel icky or salesy when sharing about your book.Examples of special little extra goodies you can send to everybody who preorders your book.What materials are really helpful to have ready when you're pitching different media marketing opportunities.And more!And if you are an entrepreneur who wants to write and publish the book inside your heart, I'd love for you to join me in my free Facebook group Women Entrepreneurs Becoming Best Selling Authors. We discuss the podcast episodes, I host free challenges and you may even meet your new writing partner to swap pages with!

Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I'm here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we'll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You'll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you'll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.In This Episode, You'll Learn: 00:00 The plan you need NOW to beat last-minute holiday stress and guesswork. 02:00 How to choose the top offers to go all in on for maximum profit. 04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more). 06:10 The truth about “up to 70% off” and smart discounting. 08:05 Week-by-week November plan to stay focused and on track. 10:00 Building a VIP early-access list that buys before the crowd. 12:10 Social and in-person tactics to grow your email list FAST. 14:00 Seeding demand: sneak peeks, social proof, urgency that converts. 16:20 Your email cadence playbook: how many, when, and what to say. 18:45 What to do AFTER Cyber Monday to boost sales. 20:10 How to set yourself up for momentum going into December. 22:00 How to serve customers shopping last minute (to boost more sales). 23:30 Ways to recognize and track gaps so you can sell more next time. 25:00 The “Keep it simple, seller” mindset to scale faster.Resources + Links

The question that IBPA staff probably gets asked the most by publishers is: How do I sell more books. We're always happy to help, so IBPA's Chief Content Officer Lee Wind joins “Inside Independent Publishing (with IBPA)” to share advice on the most effective and ineffective book marketing tactics, including how you can get your book vetted so bookstores, librarians, and consumers will be more likely to buy it; how you can make your books more discoverable to buyers; how you should successfully market your book pre-publication, during the launch, and post publication; and much more.PARTICIPANTSLee Wind (he/him) is IBPA's Chief Content Officer, and is constantly iterating IBPA's book marketing programs to help our members' books achieve and succeed. A book blogger and author published by six different independent presses himself, Lee is passionate about empowering and amplifying independent voices. As an author, Lee writes stories to empower kids and teens to be their authentic selves and change the world—the same books that would have changed his life as a young gay, Jewish kid. Lee is also the co-founder of We Are Stronger Than Censorship, a nonprofit program that buys and donates two books to offset every one book challenge. You can visit Lee's author website at leewind.orgIndependent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Sell more books with IBPA's book marketing programs: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooksSupport independent publishers whose books have been banned through the We Are Stronger Than Censorship campaign: https://www.wearestrongerthancensorship.org/Check out IBPA Chief Content Officer Lee Wind's books here: https://www.leewind.org/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Lee Wind here:Instagram: https://www.instagram.com/iamleewind/Facebook: https://www.facebook.com/leewindBluesky: https://bsky.app/profile/leewind.bsky.socialYouTube: https://www.youtube.com/user/leewindauthor

Allan Dib has helped several entrepreneurs add rocket fuel to their businesses through intelligent marketing. He is a serial entrepreneur who has founded, scaled and exited multiple companies, and a self-described rebellious marketer. He is the founder of Successwise and the #1 bestselling author of the book The 1-Page Marketing Plan, which has been fully updated and re-released this week. On this classic episode, Allan joined host Robert Glazer on ⁠the Elevate Podcast⁠ to share what so many companies get wrong about marketing, and how to get great results with efficiency and simplicity. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠⁠⁠⁠mizzenandmain.com⁠⁠⁠⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠⁠⁠ Found: ⁠⁠⁠⁠⁠⁠found.com/elevate⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Turn marketing into a true business growth engine! In this episode of StrategyCast, you'll discover a proven planning framework to align each campaign with your company's goals, learn how to turn objectives into actionable plans, explore strategies for integrating AI, and uncover the secret to becoming indispensable in the C-suite.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:51 Marketing Leadership: Growth and Education07:47 "Aligning Marketing Expectations and Success"13:17 Strategic Planning for Growth Initiatives16:20 Maximizing Brand and Technology Investments20:29 Product Launch Oversight Risks25:13 Focus on Metrics for Success27:04 Strategic Planning and Initiative Approval29:22 "Aligning Marketing Investments with Growth"33:57 AI Innovation: Marketing's Vital Role36:36 "It Takes a Village"41:48 Intentional Time Management Strategies==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Want your content to finally lead somewhere tangible? We walk you through a simple, durable system that connects what you publish to what you sell—so every post, email, and video nudges the right people toward your offer instead of getting lost in the feed. You'll hear how we audit opt-ins for strategic fit, craft a short nurture sequence that builds trust and moves buyers to a clear decision, and plan a year of content around focused pillars and quarterly goals that stack momentum. If your marketing feels scattered, this is the blueprint for building a calm, repeatable engine.We also share how we work one-to-one over three to six months, meeting monthly or a few times each month depending on the package, and why that cadence helps you implement fast without burning out. Then we reveal a limited, deeply discounted 60‑minute marketing strategy session available during our “spooky good deals” week. In that session, we map your opt-in to your product, align your content to your offer, and tighten your email sequence so subscribers move smoothly from first click to customer. To sweeten it, early bird listeners who purchase a deal unlock $144 in free products, including brand-new AI prompts to speed up content and a lightning consult—plus extra time added if you choose the strategy session.If you're ready to replace guesswork with a plan that converts, now's the moment. Get on the early bird list, claim the bonuses, and let's design a marketing system that compounds every quarter. Subscribe, share this with a creator who needs focus, and leave a quick review to help more people find the show.

If your content is getting likes and comments but sales are stalling, the problem isn't your effort — it's your buyer journey.In this episode, I'm breaking down my Simple 5-Step Digital Marketing Plan (the same framework I use inside Content to Clients Club) so you can finally turn your content into paying clients.You'll learn:The 5 stages every buyer goes through before they're ready to investWhy buyers are taking longer to say “yes” (and how to adapt)Real examples of how to hit each step across multiple platformsIf you've been posting consistently but not seeing sales, this episode will help you spot the gaps and fix them — without adding more work to your plate.

Big news, friends—Black Friday doesn't have to feel overwhelming or chaotic! In this behind-the-scenes episode, I'm sharing how I'm simplifying my own Black Friday 2025 plan for my photography business and using one clear content strategy: repurposing long-form content to strategically prime my audience ahead of my offer.If you've ever felt like you're throwing spaghetti at the wall with your marketing or scrambling last-minute in November, this episode will walk you through how I'm preparing now (in September!) to ensure my Black Friday promotion is smooth, strategic, and simplified.Whether you're a family photographer or a small business owner, you'll walk away with practical tips to help you organize your content, repurpose what you already have, and build momentum that leads directly to your Black Friday offer.Here's what you'll learn in this episode:How to simplify your Black Friday plan without overwhelmWhy I chose ONE clear offer for Black Friday 2025 and how I'm preparing for itHow to repurpose long-form content (like blogs, YouTube, and podcasts) into weekly pre-launch contentThe importance of segmenting your audience ahead of time to warm them upWhy priming your audience 6–10 weeks out is essential for launch successHow this same approach can help both photographers and service-based business owners

It's the start of a new month. You open your laptop to write an email, and there it is, the blinking cursor. What should you even send today? A sales pitch? A new video? Something fun? The harder you think, the more stuck you feel.That's why so many people hate email marketing. It feels like a chore. Not because writing emails is hard, but because trying to decide what to promote and how to write about it at the same time is a recipe for frustration.Good news. There is a simple fix. With the right planning system, email marketing gets easier, faster, and even a little fun. In this post, you will see how to use a simple template to plan out a whole month of emails so you can stop stressing and start sending.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do...

Are you hoping for more clients in your business? Whether you're new to your business or you've been in the gam for a while, you know that unless you have customers, you can't have a successful business. So what's the answer to getting in front of those potential customers? A visibility plan.Our visibility marketing activities are often the first to get dropped in our business when we get busy, which slows down our inquiries and leads to less new clients. In today's episode, I am highlighting the timeline of your marketing efforts and how you can create a visibility marketing plan in your business.In This Episode You'll:Learn about Visibility MarketingExplore Visibility Marketing ActivitiesSet Aside Time for Your Visibility PlanFind it quickly:3:13 - What is Visibility Marketing?6:06 - Visibility Marketing Activities for Your Business7:21 - Repurpose and Share Older Content that Performed Really Well in the Past9:23 - Pitch Yourself to Collaborate with Another Business Owner10:52 - Show Up in Facebook Groups 11:21 - Optimize for SEO12:37 - Keep Evergreen & Video-Based Content Top of Mind14:06 - Schedule Your Visibility Activities Links + Resources mentioned in this episode:Episode 33Episode 21Brands that Book with Davey JonesEpisode 3More ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

You want the crowd chanting MORE! Right? Push play and tap into your inner Swiftie to level up your marketing and create long lasting brand buy in that monetized for years to come. Move like the one percent, not like the masses. Your audience is craving real leadership and that comes from you getting way beyond the surface level ideal avatar and into the real unicorn meat of your full butthole brand potential. As promised, here's the link the

Your audience wants to know who TF you are and why TF they should listen to you. So when you're offering something totally different from what's already out there... you get to educate your audience and show them WHY they want to stampede into your offer. That's why Nicole is ripping off the band-aid and giving you a front row seat to a LIVE coaching session with one of her badass Unicorn Clients, Steven Hicks, as they work through the pieces of a marketing plan with muscle for his anthropology based fitness coaching business.  If you're looking to create a long term marketing plan that's sustainble AF, this is for you. Press play and see how you can build your perfect storm marketing plan.  Want to connect with Steven Hicks? Follow him on Facebook or visit his website here. P.S. See EXACTLY what you need to start creating your Perfect Storm story to call your audience to action