Podcasts about marketing plans

What if you didn't need a huge audience to grow your business — just one good partner who already has one? In today's episode, we're breaking down a repeatable system for finding, pitching, and scaling partnerships, even if you're starting with zero connections and zero ad budget. Kyle Kane is a former music executive, an Inc. 500 honoree, and the founder behind onSpark.com(opens in new tab), a platform that's driven over $2 billion in partnership revenue for the brands he's worked with. Early in his career, he built relationships the old-school way, going to events and building Rolodexes. But he realized the real unlock wasn't about meeting more people. It was about turning existing relationships into a measurable, repeatable system. That realization led him to build a framework he calls DVLA: Discover, Verify, Launch, and Amplify. It's designed so a side hustler with no network can access the same partnership leverage as a Fortune 500 business development team. Tune in to Episode 756 of the Side Hustle Show to learn: how to find and reach out to the right partners using a simple 4-bullet message how to build trust fast with a "minimum viable partnership" before ever signing a contract how to scale a single successful test into a repeatable partnership machine (Get the free Partnership Playbook and learn how to borrow an audience, build real relationships, and turn them into revenue at onSpark.com/hustle). Full Show Notes: Your 15-Minute-a-Day Marketing Plan New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gusto⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠Monarch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an extended 30-day free trial! About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠side hustle ideas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. We share how to start a business and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠make money online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠passive income⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Side Hustle Nation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The Art Biz, host Alyson Stanfield makes the case that a marketing plan doesn't have to be a spreadsheet full of self-imposed deadlines. She argues for routines over rigid plans, walks through three distinct ways she sees artists approach their marketing, and reframes marketing as something bigger than self-promotion. If you've ever built a plan and abandoned it by week two, this episode is the reset you need. Alyson reveals: Why routines stick when spreadsheets don't The three profiles most artists fall into — and why even the best one isn't ideal What marketing actually includes beyond self-promotion The foundation work that makes promotion pay off Why 30% more structure is enough to count as a win The two kinds of plans every working artist needs Read more, get links, and see featured artists   * ~ * YOUR ART MARKETING PLAN IS SEPTEMBER 10 * ~ * Get your plan at https://artbizsuccess.com/yamp   Email me to discuss strategic consulting for your long-term career goals.   Think you'd make a good guest on The Art Biz? Read This The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.  

Farmers should avoid letting major market reports dictate their marketing strategy. Instead, risk manager Heather Ramsey with The ARC Group, advises farmers to focus on a consistent plan and the factors they can control. NAFB News ServiceSee omnystudio.com/listener for privacy information.

If you're preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a practical 90-day book marketing plan for building your author platform, connecting with your ideal readers, growing your email list, and creating interest in your book before launch. You'll learn what to focus on during each 30-day phase, what you can safely postpone, and why you don't need a massive audience to launch your book successfully.LINKSThe Book Marketing BlueprintThe New Author Marketing PlaybookDone-WITH-You Sessions

The one about The Dead Internet Theory, Google I/O 2026 and The Abyss - TG135 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:54 Content Spotlights ROGER: The ‘dead internet theory' is real. And it's killing the web as we know it by Rita McGrath on FastCompany: https://www.fastcompany.com/91579817/dead-internet-theory-is-real-web-agents PASCAL: Google I/O 2026 with Sundar Pichai and Product Leaders – News and announcements from Google's annual conference, and what do AI citations and AI-powered search mean for marketers? https://io.google/2026/ https://www.youtube.com/live/wYSncx9zLIU?si=MvE89GYL3rvW7VDZ 00:32.26 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:35 Marketing Tech and Apps ROGER: It's all about "rough" creation. AudioPen - Messy Voice Notes → Clean Speech Outlines: https://www.audiopen.ai/ Scribe - Instant Visual "How-To" Guides: https://scribe.com/ PASCAL: It's all about mastering two essential Google Products: Google Search Console https://search.google.com/search-console/about be curious and take charge of your website performance and track campaigns Google Business Profile https://business.google.com/uk/business-profile/ look into the details and discover new ways to stand out, including micro-blogging and inventive listings 00:46:46 Film Marketing THE ABYSS (1989) Directed by: James Cameron Written by: James Cameron Produced by: Gale Anne Hurd Cast: Ed Harris, Mary Elizabeth Mastrantonio, Michael Biehn, and ensemble cast. Music by: Alan Silvestri Tagline: A civilian oil rig crew is recruited to conduct a search and rescue effort when a nuclear submarine mysteriously sinks. We look at the challenges of marketing a water based film up against strong competition such as Batman, Indiana Jones and the Last Crusade, Ghostbusters II, Lethal Weapon 2, and Honey, I Shrunk the Kids, with a name that many people were unfamiliar with. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

Discover how small businesses can build powerful marketing plans without breaking the bank. Learn the exact steps to choose cost-effective channels, create compelling content, and track what truly matters for growth. Profit Acuity City: Pittsburgh Address: 239 Fourth Ave, Ste 1401 #8511 Website: https://app.profitacuity.com Phone: +1 877 624 1229

If you want to grow your sales, you 100% must have a marketing plan.  And that marketing plan must be built around these 3 MUST-DOs! --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

Send us Fan MailIn this episode of the Martial Arts Marketing For School Owners Podcast, we break down the back-to-school marketing strategies every Martial Arts School Owner should be using to attract more families, generate qualified leads, and enroll more students during the biggest growth season of the year.Back-to-school season creates a major opportunity, but simply turning on ads is not enough. A successful Martial Arts School Owner needs the right offer, message, follow-up system, and enrollment process working together before competitors flood the market.In this episode, you'll learn: How to create a back-to-school offer that gets parents to take action  When martial arts schools should begin advertising for the season  How to improve lead follow-up, appointment booking, and show rates  Why execution matters more than constantly searching for a new strategy  How a Martial Arts School Owner can turn seasonal attention into long-term student growth Whether you run a karate, taekwondo, BJJ, or martial arts academy, this episode gives you a practical plan to make the most of back-to-school season and avoid waiting until it is too late.Ready to grow your martial arts school and enroll more students?Book a call with Lead Hunter Media: https://leadhuntermedia.com/Lead Hunter Media helps every Martial Arts School Owner generate more students using paid advertising, automated follow-up, appointment-booking systems, and proven enrollment strategies.

In this solo episode of the Thriving Authors Podcast, I'm diving into how to create a marketing plan for your book. Marketing, promoting and launching feel so much less overwhelming when you have a plan in place!I share a few journal prompts that are really helpful to brainstorm and also explain:How to avoid getting completely burned out and not wanting to do any marketing.The best sort of publicity that you can get that will lead to book sales.A menu of ideas that you can get excited about when creating your plan.A mindset shift so you don't feel icky or salesy when sharing about your book.Examples of special little extra goodies you can send to everybody who preorders your book.What materials are really helpful to have ready when you're pitching different media marketing opportunities.And more!And if you are an entrepreneur who wants to write and publish the book inside your heart, I'd love for you to join me in my free Facebook group Women Entrepreneurs Becoming Best Selling Authors. We discuss the podcast episodes, I host free challenges and you may even meet your new writing partner to swap pages with!

Making a Scene Presents - How AI Can Turn One Song Into a 30-Day Marketing Plan Your Song Is More Than One Release-Day Post Independent artists are often told that they need more content. More videos. More posts. More stories. More emails. More reels. More reasons to dance in front of a phone while pointing at words floating over their heads. The pressure never stops. The problem is not that artists have nothing to say. The problem is that most artists do not have a system for turning what they have already created into a steady flow of useful stories, fan conversations, and income opportunities. A song may take months to write, record, mix, master, and release. Then the artist posts the cover art, drops a streaming link, asks everyone to listen, and moves on three days later because the algorithm has already developed the attention span of a caffeinated squirrel. That is a terrible return on the time, money, and emotion that went into the music. One song can support a full month of marketing without the artist repeating the same sales pitch thirty times. The song contains lyrics, emotions, production choices, personal stories, visual ideas, fan questions, live-performance moments, merchandise ideas, video clips, and reasons for people to join the artist's journey. Artificial intelligence can help uncover those pieces. It can organize them, rewrite them for different platforms, create variations, suggest visuals, draft emails, outline reels, and build a working calendar. But AI should not become the artist. The artist supplies the truth, personality, music, feelings, and point of view. AI helps turn that raw material into a usable plan. Think of it as a fast assistant who never gets tired, but occasionally says something ridiculous with complete confidence. You still need to be the boss. Most important, the goal of this campaign is not simply to create thirty days of social media activity. Social media should be the doorway. The artist's own website, email list, store, fan community, and permission-based fan system should be the destination. A like is nice. A direct relationship is better. A view may disappear into a platform report. An email signup, direct purchase, ticket buyer, Fan Passport follow, or membership can become part of the artist's real business. That is how one song starts doing more than collecting streams. It begins building the music industry middle class. http://www.makingascene.org

The obsession with content creation and a marketing-first emphasis as an artist creates pressure and an incentive structure that leads artists away from themselves.Birocratic reminds us of the truth: There is no better marketing plan than making good music. Nothing will endear you to potential fans more than that.It's so simple and easy to forget this in the noisy world of content. If art is the artist's product, then the rule of marketing is no different than for any other business. If the product isn't of quality, no amount of marketing will develop a real relationship. Best case scenario, you sell one product, get one listen. That person's trust is lost forever because of a hollow promise.Music is not content. Content is a container for your music. If you want to be an artist, yes you have to share your music, but you do not have to become a content creator. In the same way your art develops over time, so will the way that you deliver it.If you want to make music privately, you are not any less of an artist.If you want to be a content creator who makes music, go right ahead.If you want to build an audience, how will anyone discover your music if it isn't consistently shared?If you want to be an artist, put your message in a bottle and send it out to sea. Over and over again. With practice, you will learn to adapt to the ever changing movement of the water.Subscribe for free and immediately receive Sonic Stimulus Vol. 1 (a sample pack), Invisible Instruments, and access to The Pocket (in-studio production videos from guests). Get full access to ProducerHead at producerhead.substack.com/subscribe

The one about Communications Skills, Toy Story 5's Anti-Tech stance and Americana - TG134 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:36 Content Spotlights ROGER: 12 reasons Warren Buffett believes strong communicators have an edge in life by Pearl Patience on The Queen Zone: https://www.thequeenzone.com/12-reasons-warren-buffett-believes-strong-communicators-have-an-edge-in-life/ PASCAL: Will Toy Story 5 start an anti-tech revolution? By James Harvey and Maria Latilla for Film Stories: https://filmstories.co.uk/reviews/toy-story-5-review-the-toys-are-back-in-town/?utm_source=film_stories_newsletter 00:35:44 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:57 Marketing Tech and Apps ROGER: It's all about revisiting Video Apps Handbrake - Convert and Compress Video: https://handbrake.frhttps://handbrake.fr InShot Mobile Video Production: https://inshot.com/ PASCAL: It's all about AI workspaces Claude Projects: https://beginswithai.com/claude-projects-feature/ Perplexity Spaces: https://www.perplexity.ai/hub/blog/introducing-internal-knowledge-search-and-spaces 00:56.22 Film Marketing Americana (2025) Director: Tony Tost Writer: Tony Tost Stars: Sydney Sweeney, Paul Walter Hauser, Halsey, Eric Dane, Eric Hinkley The lives of local outsiders and outcasts violently intertwine when a rare Lakota Ghost shirt falls onto the black market in a small South Dakota town. The marketing for Americana came in 2 phases. One for the premier in 2023 and again for the general release in 2025. We look at the marketing changes this he created. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

A step-by-step guide on how I would market my practice if I were starting from scratch in 2026. Free Checklist: Start a Private Practice in Counseling:https://tinyurl.com/y9ek9en8Links Mentioned:Last Week's episode: "How to Launch a Successful Private Practice in 2026”https://youtu.be/tydi5vXa0JMTraining: Website Copy in a Weekend:https://privatepracticeskills.teachable.com/l/pdp/website-copy-in-a-weekendFree Workshop on SEO and AIO in 2026:https://www.youtube.com/watch?v=VosuMl8CTwoLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!

Learn the Coaching Skill That Saved My Life: Watch HERE We're exactly halfway through 2026 — the perfect time for a farm marketing reset. If the plan you made in January got buried under spring chores, a sick kid, or cows on the loose, this is your halftime huddle. To finish the year profitable, you'll do three things: choose one product to focus your marketing on, plan one focused five-day sales launch, and build your email list with a simple lead-magnet QR code — and underneath each one, Charlotte teaches the mindset skill that actually makes it happen. In this episode: Why being behind at the halfway mark isn't a verdict — and how to use July to reset on purpose The "rule of one": how to choose the single product that will make you the most money this season (and why seven products is really 50+ jobs run by one exhausted farmer) How to plan one focused five-day sales launch — the single biggest needle-mover Charlotte teaches Why your email-list window is wide open right now, and the simple QR-code + lead-magnet setup that turns summer foot traffic into customers for life The mindset coaching skills underneath each move: choosing and staying focused, feeling discomfort without distracting yourself, and asking without apologizing You'll also hear: how Sarah sold over $100,000 of beef in five days after years of selling one quarter at a time, and how flower farmer Brooke went from struggling to sell 20 shares a season to selling 90 in a single week. A few lines worth replaying: "Being behind at the halfway mark is not a verdict. It's just numbers." "Diluted focus gives you diluted results and no money, every single time." "The doubt is not data." Resources & next steps:

In this episode, learn how to use AI tools like ChatGPT or Claude to create a practical marketing plan tailored to your business, goals, budget, services, and competition. If you're ready to stop guessing and start marketing with intention, this episode is for you. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

If you're dreaming of writing a nonfiction book, the book proposal isn't just a hoop to jump through — it's a clarity tool. Think of it as a business plan for your book, and one of the most valuable things you can do before you write a single chapter.In this episode, I walk through two of the most misunderstood (and most dreaded) sections of a book proposal: comp titles and your marketing plan.What I cover:What a book proposal actually is and why even self-publishing writers benefit from writing one before they begin.Comp titles demystified. “Comparative titles” are books similar to yours, and they're not a threat. They're proof that a market exists. I talk about how to find them (Amazon is a great starting point), what makes a strong comp, and how to position your book so it fills a slightly different need.Where would your book live in a bookstore? This simple question can bring surprising clarity to your project and help publishers and booksellers understand exactly what you're offering.Your marketing plan. You don't need a massive social following. Email subscribers, speaking engagements, podcast guesting, and other platforms all count. I talk about what to include and how to think about it without the overwhelm.If the scope of all this feels paralyzing, that's normal, and it doesn't mean you're not ready. It might just mean you need someone to help you think it through.Book a free 30-minute discovery call at amylynnsimon.com/coaching to talk about where you are in your writing journey and whether coaching might be your next right step.The Purposeful Pen is a weekly podcast for Christian writers designed to help you build a writing life with eternal impact. Each week you'll hear practical tips and Biblical truth on topics such as improving your writing, honing your message, and managing your time. I always respond to listener emails and I'd love to hear from you! Amysimon@amylynnsimon.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit amylynnsimon.substack.com

Elena Barbara, the Based Mother, gives advise to Corporate American concerning "Pride Month."Please visit our website www.campconstitution.net   

You have tried the ads. You have posted on social media. You have handed it to an agency. And yet here you are, still wondering why the leads aren't coming.In this session, the Wize team breaks down exactly what it takes to build a marketing plan for your accounting firm that doesn't just look good on paper but actually gets executed week after week.✅ Why 5% of your revenue should be dedicated to marketing and what that looks like at every firm size ✅ How to identify who you are actually attracting before you spend a single dollar reaching them ✅ Why consistency beats strategy every time and how to pick the marketing channel you will actually stick to ✅ The SEO approach that generated 58,000 monthly website views and still holds without being touched for two years ✅ Why outsourcing your marketing without a strategy first is one of the most common and costly mistakes firm owners make ✅ How to study your own client base to build a data-driven marketing plan that actually convertsIf you have been spending money on marketing and wondering why it isn't moving the needle, this session is your reminder that the right plan, the right channel, and the discipline to execute consistently can change the trajectory of your firm faster than you think.________________  PS: Whenever you're ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:   1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here 2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here 3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Everett Themer is a researcher, commentator, and media strategist known for his work examining the intersection of UFO disclosure, public perception, and modern communications. With a keen understanding of branding, audience engagement, and narrative development, Everett has become a respected voice in discussions surrounding how the UFO phenomenon is presented to the public. His work focuses on the ways governments, intelligence agencies, media organizations, and independent researchers influence the conversation surrounding UAPs and the broader disclosure movement.Drawing on his expertise in marketing and communications, Everett explores how information is shaped, distributed, and consumed in an era dominated by digital media and social platforms. He is particularly interested in the role that messaging, perception management, and strategic communication have played throughout the history of UFO research, from decades of secrecy and stigma to today's rapidly evolving disclosure landscape. Through his research and commentary, Everett encourages audiences to think critically about who controls the narrative, how public opinion is formed, and what the future of UFO disclosure may ultimately reveal.Spaced Out Radio is your nightly source for alternative information, starting at 9pm Pacific, 12am Eastern.  We broadcast LIVE every night. #UFO #UAP #AlienDisclosure #UFOSightings #UFOCoverUp #Aliens #SpacedOutRadio #Paranormal #UFOCommunity #disclosure -------------------------------------------------------You can now join the Space Traveler's Club;Join us at  https://www.patreon.com/sor_space_travelers_club  --------------------------------------------------------Grab Our Latest Spaced Out Radio Gear At:http://spacedoutradio.com/shop  It's a great way to support our show!--------------------------------------------------------OUR LINKS:TWITTER: https://www.twitter.com/spacedoutradio   FACEBOOK:https://www.facebook.com/spacedoutradioshow  SPACED OUT RADIO - INSTAGRAM:https://www.instagram.com/spacedoutradioshow  DAVE SCOTT - INSTAGRAM:https://www.instagram.com/davescottsor   TWITCH: https://www.twitch.com/spacedoutradioshow  WEBSITE: http://www.spacedoutradio.comGUEST IDEAS OR QUESTIONS FOR SOR?Contact Klaus at bookings@spacedoutradio.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/spaced-out-radio--1657874/support.

When you think about marketing your business, do you immediately think about social media?Because here's the thing: organic marketing is so much bigger than Instagram posts and TikTok videos.In this episode, I'm giving you a behind-the-scenes look at one of the workshops I recently ran around Australia, where I unpack the first pillar of a marketing plan: organic marketing. We dive into all the different ways you can market your business without spending money on ads, from social media and email marketing to Google reviews, networking, speaking gigs, podcasting, SEO and more. The goal? To help you stop feeling overwhelmed by all the options and instead choose one organic marketing channel to intentionally focus on for the next three months.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠KEY EPISODE TAKEAWAYS

What if I told you your marketing budget isn't the problem — your tracking is?In this Five Minute Friday, I'm breaking down the three things every orthodontic practice needs to make marketing actually work: a plan, a reliable way to track where patients came from, and a clear understanding of ROI. Too many practices are throwing money at PTAs, community events, online ads, referral gifts, and sponsorships without knowing what's truly producing starts.I'll show you the exact question I ask every new patient, why your TC needs to hear the answer, and how a simple spreadsheet can help you stop guessing and start investing smarter. When you know where your growth is coming from, you can double down on what works, fix what doesn't, and grow your practice with far more confidence.Quotes“You need to have a marketing plan. You need to write things down about how you're going to market.” — Dr. Glenn Krieger“You will not be guessing where you should be spending your money. You will be spending it smartly, and your practice will grow as a result.” — Dr. Glenn Krieger

Ash and Jase are the founders of one of Australia's most popular and worn labels, Sabbi. What started as two broke creatives who couldn't afford the clothes they wanted to wear has now become a brand in hundreds of thousands of wardrobes across the country. And this is the story of what it's taken to get there. If you've ever wondered what it takes to build a recognizable brand from scratch, this episode pulls back the curtain on the unsexy parts no one talks about. From packing orders in their home while juggling parenthood, to moving boxes around just to watch TV at night, to losing $10,000 on their first samples that went straight to the dump… Ash and Jase share it all. This conversation is raw and deeply inspiring. We talk about the moment that set them into a fast moving whirlwind of growth and momentum where everything changed overnight, the mental load of juggling business and a family, how they navigate online criticism and cancel culture, and the mindset that's kept them going when most people would have quit. In this episode, we dive into: Chapters 00:00:00 Meet the Founders Behind Australia's Most Recognizable Brand 00:03:48 Broke Beginnings: When Two Creatives Couldn't Afford The Clothes They Wanted To Wear 00:05:48 The Moment That Changed Everything 00:08:11 Packing Orders in "The Crack Den" 00:10:02 The Winning Formula (Spoiler: It Has Nothing To Do With a Marketing Plan) 00:17:11 Navigating Online Criticism and Cancel Culture 00:29:01 The Mental Health Mission: The Margarita Tour 00:12:32 Business Partnership as Life Partners: Making It Work 00:42:18 The $10,000 Dollar Dump Run: Learning from Failure 00:44:31 Final Words of Wisdom From Jase & Ash Together, they've created something that's so much more than a clothing brand… it's a movement of confidence, self-expression, and good vibes. If you're building something and feeling like giving up, this episode will remind you why you need to keep going. If you've ever felt like you're not enough or don't have what it takes, Jase and Ash are proof that you don't need to have it all figured out. You just need to start, stay true to yourself, and keep showing up. ——————

Hey Winner, There's a different way to approach marketing, one that doesn't start with content, algorithms, or trying to stay visible all the time. In this talk, I'm sitting down with Bryan Harris to talk about what it looks like to build your business through trust, relationships, and connection... modeled after the way Jesus reached and impacted people. We also unpack how borrowing other people's audiences can become a sustainable path to consistent clients without relying on social media. If you've been craving a more grounded, relational way to grow your business, this converesation will give you a fresh perspective and a practical starting point. Rooting for you ~ Gabe   Listen to hear: A relationship-first approach to marketing modeled after how Jesus built trust and connection How borrowing other people's audiences creates consistent client opportunities without relying on social media What it looks like to turn genuine partnerships into high-ticket clients in a way that feels natural and sustainable   Links mentioned in talk: Register (free) here: https://redhotmindset.com/gbws-register/ Swag bag: https://growwithoutsocial.com/swag-early Bryan's website: https://growthtools.com Free gift: List Match https://www.growthtools.com/listmatch/gabe-cox-01-19-26

Your Marketing Plan: From Message to Momentum Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Next, you'll do your marketing plan. What means of advertisement will we use to launch our product? What means of promotion? Will we use to build our product name? Who is our ideal customer? What is our message? What is our brand? What is our image? And how do we want to be perceived by the marketplace? What businesses or brands will we align ourselves with strategically in order to build our market recognition? What is our budget for marketing? What media will we use to promote ourselves? How many prospective customers do we want to generate? How many prospective customers do we need to generate in order to meet our sales goals? What are our follow up policies and procedures? What specific activities will we list on our marketing calendar in order to make sure that the proper follow-up policies and procedures will be implemented.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Bisbee has chosen a new direction for tourism marketing, but the debate behind that decision showed the city is still working through larger questions about cost, structure, and who should shape its future image.Support the show: https://www.myheraldreview.com/site/forms/subscription_services/See omnystudio.com/listener for privacy information.

Hast du dich jemals gefragt, warum du trotz harter Arbeit, unzähligen Strategien und Expertise an eine unsichtbare Grenze stößt? Warum sich Erfolg oft so schwer anfühlt oder du das Gefühl hast, alles alleine schaffen zu müssen? Die Antwort liegt oft nicht in deinem Marketing-Plan, sondern in deiner DNA und der Geschichte deiner Vorfahren. In dieser Folge spreche ich mit der Ärztin und Heilkünstlerin Dr. Ilona Schönwald über ein Thema, das in der Business-Welt viel zu selten beleuchtet wird: Vererbtes Kriegstrauma und seine Auswirkungen auf Fülle, Geld und Erfolg. Wir tauchen tief ein in die Welt der seelischen Rückverbindung und klären, warum die „Wunde des Schweigens“ unserer Vorfahren heute noch dein Money Mindset blockiert. In der heutigen Folge erfährst du: - Die unsichtbare Last der Geschichte: Warum Kriegstraumata über Generationen vererbt werden und was das „kollektive Schweigen“ mit deiner heutigen Fähigkeit zu empfangen zu tun hat. - Loyalitätskonflikte im Business: Wie die unbewusste Treue zu deinen Ahnen (die Entbehrung und Flucht erlebt haben) deinen finanziellen Erfolg sabotieren kann – und warum du dich unbewusst „klein hältst“, um dazuzugehören. - Aufzählungs-TextFülle durch Verkörperung: Warum Manifestieren „oberhalb des Zwerchfells“ nicht funktioniert und wie du durch die Heilung deiner Wurzeln in eine echte, verkörperte Fülle gelangst. - Epigenetik & Heilung: Die wissenschaftliche Seite der Ahnenarbeit – wie biochemische Marker Stress übertragen und wie du diese durch Heilarbeit wieder transformieren kannst. Diese Episode ist ein Weckruf für alle Frauen, die spüren, dass da noch „mehr“ ist, aber den Schlüssel bisher im Außen gesucht haben. Erkenne, dass deine Ahnen nicht nur Lasten, sondern auch eine immense Kraftquelle sein können, wenn du bereit bist, hinzusehen.

Podcasting may be the most underutilized business development tool in the AEC industry right now.Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash to explain why they believe podcast marketing deserves a real seat at the table in every AEC firm's growth strategy. Podcasting goes far beyond content creation; it's a strategic driver for relationships, reputation, and revenue. From podcast guesting to launching your own show, Katie and Tom discuss how architects, engineers, and construction professionals can build trust, deepen client relationships, and improve visibility in both traditional and AI-driven search.Podcast interviews can be used to influence decision makers, strengthen trust, and create evergreen marketing assets.  Katie and Tom even break down the realistic expectations around time, ROI, and how to align podcasting efforts with real business outcomes.Podcast marketing is no longer just for consumer brands. For AEC firms ready to grow their reputation, strengthen relationships, and drive revenue, the microphone may be the most strategic tool in your marketing mix.Connect with Tom Schwab, CEO & Founder, Interview Valet:https://interviewvalet.com/aecConnect with Katie:  https://smartegies.com/Grab Judy Sparks' new book, The Modern AEC Marketer: How the Next Generation Will Lead the Industry Forward:  https://a.co/d/0hNpFy1G Rate, Review, & Follow on Apple Podcasts:We hope you're finding value in our AEC Marketing For Principals.  Your feedback is important to us and we'd love to hear from you. Here's how you can help.  Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.”  Let us know what you found most helpful from this episode!  And if you haven't done so already, give the podcast a follow, and you'll be notified when new episodes come out.

This is the year creators stop marketing reactively and start creating intentionally.No more scattered content.No more random promotions.No more creating without a clear path for growth.This is the year of strategy.Structure.Systems.Simplicity.Scale.In this episode, I'm breaking down how to create a Marketing Plan that helps you grow your audience, increase your visibility, and create more impact, influence, and income as a creator and CEO.Because we're no longer just creating content.We're creating offers.We're creating funnels.We're creating ecosystems.We're creating brands that convert.Inside this episode, I break down:1️⃣ Marketing objectives, goals + execution2️⃣ Strategy, structure + systems for scalable growth3️⃣ One core offer + one funnel focus4️⃣ Freebies, add-ons, upsells + payment plans5️⃣ B2B2C marketing + long-term brand partnerships6️⃣ AI + automation for engagement and conversions7️⃣ SEO, blogs + email to drive traffic8️⃣ Tech + tools like ClickUp, Notion, Kajabi, HoneyBook + ManyChat9️⃣ Repurposing content across platforms with ease

Resource to include in the show notes:12 Week Year Planning Documents: https://docs.google.com/document/d/1mdUFuMyzS7u8vuWGka94dDKOE7vQfikIIrzqGP8IunE/edit?usp=sharing

Marketing is one of the most confusing areas for many small business owners. While sales may come naturally, deciding how much to invest in marketing and where to allocate those dollars often feels unclear.This episode kicks off a three-part series focused on helping business owners build a clearer marketing foundation. In part one, Bradley Hamner breaks down what a marketing plan actually is and how to build one in a simple, practical way. He explains how to determine your marketing budget based on revenue targets, why your budget should inform your strategy, and how to think about allocating dollars across different marketing channels.This conversation focuses on bringing clarity to marketing decisions. How much should you invest in marketing? Should you prioritize direct response or branding? And how do you create a plan that supports growth without overcomplicating the process? If you want a straightforward framework for building your marketing plan, this episode is for you.Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.Thanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day. They optimize your applicant tracking system, post job listings, and source candidates through social media and local communities.With their continuous recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates without paying hiring fees or commissions.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks specializes in digital marketing solutions designed for business owners who want measurable results. Their team supports companies through paid advertising, SEO, and strategic marketing systems that help generate consistent leads.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit where their team reviews your website, SEO, content, social media, and paid advertising, then provides actionable recommendations. If you partner with them, all setup fees will be waived.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.

Be honest with yourself for a second. When was the last time you sat down at the very start of a month and knew, before the first week even hit, exactly what you were going to blog, what Instagram content was coming from that blog, and what you were emailing your list? Not reacting to a slow week. Not panic posting because inquiries dried up. Just a plan, a real one. If that question made you squirm a little, this episode is for you. In Episode 226, I'm spilling the tea with content marketing strategist Kara Duncan of The Kara Report, and we are breaking down why strategic SEO blogging is the marketing foundation most family photographers are skipping, and how one blog post can fuel your entire week of content across Instagram and email.I'm sitting down with Kara Duncan, the founder of The Kara Report, where she does content marketing, specifically Pinterest and blogging, for service-based businesses, mostly photographers. Full transparency: Kara writes the blog posts for my photography business. When I knew I needed to record a blogging episode built for family photographers, she was my first call. We also have a pretty big announcement at the end of this one, so make sure you listen all the way through!What you'll learn in this episode (hint: it's beefy!)Why those old-school session recap blogs with 50 to 80 images are working against you in 2026What "keyword intent" actually means and why chasing big money keywords on your blog is not the moveThe stat that stopped me in my tracks about blogging, page one, and how long it actually takes (72.9%, and yes, I said what I said)How to turn one single SEO blog post into your Instagram content AND your email for the week without starting from scratch every timeAND SO MUCH MORE!!!!Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-blogging-strategy-family-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE 2026 Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with us to be your marketers for your family photography business!Connect with Kara Duncan

Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan. Should they focus on a sales-centric approach to growth or a marketing-centric one? Which strategy was optimal for their venture's next phase of growth? Harvard Business School Senior Lecturer Mark Roberge joins Brian Kenny to discuss the case, “InsightSquared: Developing the Sales and Marketing Plan” and ideas related to his new book, The Science of Scaling.

Send a textTurn your expertise into income after 50.  Retirement looks different now. With more women exploring second acts - whether driven by economic shifts, changing timelines, or simply a desire for more - many are asking: Where do I start? The answer may already be in you.In this episode of the Ageless Glamour Girls™ Podcast, we explore how seasoned professionals can reposition decades of experience into authority, income, and impact.  Roz Miller-Choice, founder of The Expert Maker® and author of Know It. Share It. Profit., joins us to discuss:• Why experience may be your greatest untapped asset • Moving from employee thinking to expert positioning • Mindset shifts required to monetize what you know • Why your expertise was never meant to be a best-kept secretIf you're navigating midlife reinvention, career repositioning, or building income after 50, this conversation is for you. Cheers to healthy aging and joyful living, Luvvies!ABOUT OUR GUEST:  Roz Miller-Choice - The Expert Maker® is a personal brand strategist, TEDx speaker, author, and award-winning TV host who helps professionals turn knowledge into credible, profitable brands — earning her the name The Expert Maker®.  A former TV anchor, reporter, and producer with CNN, CBS, NBC, and FOX, Roz combines decades of media experience with entrepreneurship training from Cornell University and Harvard Business School. She is the author of the upcoming book Know It. Share It. Profit.: The 3-Step Branding and Marketing Plan to Turn Your Expertise into Profit and leads a creative team that helps experts build visible, authority-driven brands.Her television series The Expert Maker TV is a winner of the 43rd Annual Telly Awards for branding excellence.                                Guest Links:   Pre-Order Book: https://ksp-book.com/Course: knowitshareitprofit.com TEDx Talk: https://youtu.be/fWcK5itKSSYSpecial thanks to our sponsor, Bricker Labs - makers of Liquid Vitamin B12 Blast and Folic Acid, supporting energy and focus in this season. Visit BrickerLabs.com and use our AGG savings code: AGG10. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.Support the showSupport Ageless Glamour Girls™: www.agelessglamourgirls.com www.linkedin.com/in/marqueetacurtishaynes https://www.shopltk.com/explore/AgelessGlamourGirls https://www.youtube.com/@agelessglamourgirls Instagram @agelessglamourgirls Facebook: https://www.facebook.com/agelessglamourgirls Private (AGG) FB Group: The Ageless Café: https://www.facebook.com/groups/theagelesscafe TikTok: @agelessglamourgirls Podcast Producers: Ageless Glamour Girls™ and Purple Tulip Media, LLC

WSJM Afternoon News for 03-04-26See omnystudio.com/listener for privacy information.

 Ever wonder what advice Rich would give you if you asked him, "Hey Rich, what marketing activities should we engage in?" Well, that's exactly what one of Level 10's clients asked him, and you know Rich–the man likes to talk. Lucky for us, he always has something worth listening to. We're going to pick this conversation up when they're talking about targeted direct mail, then they're going to cover, well, not EVERYTHING… but pretty darn close.

In January 2026, a CMO at a six billion dollar software company scrapped his entire year's marketing plan only two weeks into the year. AI agents made it obsolete. Stephanie Postles, CEO of Mission.org, and Lacey Peace, VP of Content, explain in plain English what AI agents are, why they are fundamentally different from the automations marketing teams rely on today, and what this shift means for marketing jobs, team structure, and the skills that will matter most going forward. If you have confused AI agents with automation or wondered whether your role is safe, this episode gives a direct answer. Chapters (00:00) Introduction (01:51) The CMO Who Scrapped His 2026 Marketing Plan in January (03:23) What Triggered This, and Why It Happened in Two Weeks (06:30) What Is an AI Agent? (Plain English Definition) (09:15) AI Agents vs. Automation: The Key Difference (10:53) The Mindset Shift Required to Use AI Agents Effectively (13:19) What Happens to Marketers in Execution Roles (16:38) How Automation Reshaped Marketing Jobs Before (17:40) Do Marketers Need to Understand AI Internals (29:01) Is AI Coming for Marketing Jobs, The Honest Answer (30:05) What Marketers Should Do Right Now (37:28) Recap and What Is Coming Next ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've ever whispered to the universe, "pls can I just have… a handful of dreamy, aligned enquiries this week?" and then refreshed your Instagram insights like it's the stock market… this episode is for you. Because wellness business owners are a very specific breed. We're intuitive. We're values-led. We work with real humans who are going through real stuff. And because of that, a lot of the generic marketing advice out there makes us recoil. It feels forced. Performative. A bit… "hi hun, wanna triple your income in 7 days?" (Absolutely not.) So instead, we swing the other way. We post when we feel inspired. We wait for the nudge. We follow the vibe. And we cross our fingers that this reel, this email, this post will be the one that magically brings the enquiries in. That's what I'm calling hope-based marketing. It looks aligned, but it creates chaos. It keeps you in reactive mode. It makes you panic when engagement dips and you feel like you've "lost your spark." It's the marketing equivalent of trying to drive a car by manifesting petrol. In this episode, I'm breaking down what it looks like to move out of hope and into something calmer, steadier, and far more predictable without turning into a sales robot. We talk about why engagement is not a reliable indicator of business growth (your nervous system thinks it is, but it isn't). Why you're probably making decisions way too quickly based on 24-hour metrics. Why "organic only" can become a weird badge of honour that quietly keeps you stuck. And why the goal isn't to post more, grind harder, or blame the algorithm… it's to build systems that keep your business ticking along even when life is doing what life does best: chucking nonsense at you at the worst possible time. You'll also hear me share how I want you to think more like a CEO, less like a stressed-out practitioner who's constantly trying to fix the month in real time. We go into what strategic marketing actually looks like in practice: planning in cycles, warming your audience up properly, using data that matters (enquiries, clicks, conversions… not "someone I went to school with saved my post"), and focusing on calm growth that doesn't fry your brain. Basically: you can absolutely have alignment and strategy. You don't have to choose. And if you've ever felt like you're "doing all the things" but it still feels unstable, this will likely be the episode that makes something click. The Calm Ads Method The Simple £5 – £10 a Day Strategy to Get More Enquiries in Your Wellness Business If you've ever boosted a post, spent £30… and got two likes and your auntie commenting "Love this!" - this is for you. If you're brilliant at what you do but tired of relying on organic reach, algorithm moods, and hope-based marketing… This free masterclass will show you how to run simple, strategic ads that feel calm, ethical and actually lead to enquiries - without huge budgets or tech overwhelm. Thursday 12 March @ 12pm UK Time Grab your spot here

Two weeks ago, I missed a podcast episode, my email newsletter, and my social media posts. For the first time in years. And I felt awful about it. In this episode, I'm talking about what happens when life interrupts your marketing rhythm. The guilt. The doubt gremlin. The pressure we put on ourselves to always show up perfectly. And most importantly, what to actually do when you're ready to come back. This isn't about hustle. It's about capacity. It's about being human. And it's about rebuilding momentum in a way that feels doable. In this episode of the podcast, I talk about: Why falling off rhythm is part of the process How to reboot your content without shame Smart ways to repurpose instead of starting from scratch Why conversation can replace content How to choose one platform when you're overwhelmed What not to do when you're re-emerging …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/396  

Text the Wedding Planning HotlineShort-form content can either support your wedding planner marketing plan or slowly drain your energy if it's being used without intention.In this episode of The Planner's Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form content in her own wedding planning business to reinforce trust, nurture relationships, and stay top of mind, without relying only on trends.If you've ever wondered whether your content is actually working for your business, or how short-form fits alongside blogs, podcasts, and email, this episode will help you see it differently.Join the waitlist for Desirée's mentorship and coaching program at desireeadams.co/education.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Fast growth is something we're genuinely excited about on our ranch. This winter, a stretch of unusually mild weather reduced maintenance energy demands, allowing our weaned goat kids to put more of what they were eating toward growth instead of staying warm. As a result, they're running 15–20 pounds ahead of where we'd normally expect them to be this time of year. In this episode, I walk through how that weather-driven growth changed our winter feeding plan. I explain how we recalculated hay needs, what a 30–44% increase in feed demand looks like in real terms, and how we adjusted our marketing plan to match what the goats were actually doing instead of forcing the original timeline. I share what we noticed early, how we ran the feed calculations, and why additional weight matters so much during winter feeding. I break down dry matter versus as-fed hay, how waste factors into real-world feeding systems, and why those details add up quickly when you're feeding a large group of goats. You'll also hear how we evaluated our options, why buying more hay didn't pencil out, and why selling earlier than planned was the most responsible decision given our feed inventory and the current market. This episode is a real ranch example of adjusting plans early, before a good situation turns into a costly one. If you're feeding goats through winter and trying to balance growth, hay supply, and marketing decisions, this episode will help you think through those trade-offs with clarity instead of guesswork. In This Episode, I Cover: A ranch update and how winter breeding conditions affect management decisions How mild winter weather shifted energy use and increased growth in weaned goat kids Why faster growth directly increases winter feed requirements Calculating feed intake based on body weight Converting dry matter intake to as-fed hay requirements Accounting for hay waste in winter feeding systems How increased growth led to a 30–44% increase in hay consumption Evaluating winter feeding options: buy more hay or sell early Why return on investment matters when feed requirements increase How predictable goat markets factor into winter marketing plans When adjusting a plan early is better than sticking to the original one Key Takeaways: Mild winter weather can significantly increase growth rates in young goats Faster growth increases winter feed needs more than most people expect Winter feeding decisions should be based on math, not assumptions Hay inventory creates real limits on how long animals can be retained Selling early can be a proactive, responsible management decision Mentioned Episodes: 28 | Winter Feed for Livestock: Calculate How Much Hay You Need and a Strategy to Save Money Related Episodes: 35 | Winter Hay Feeding Evaluation: Meeting Nutritional Requirements of Goats and Reducing Hay Waste 78 | Winter Grazing: Low Cost, Regenerative Strategies for Goats and Other Livestock 71 | Livestock Management Decisions and Why We Are Selling Part of Our Goat Herd All the Best, Millie Resources & Links: Leave a review on Apple Podcasts + grab the free Kidding Due Date Chart: https://www.getgoatwise.com/kidding-chart Get Dry Creek meat: https://drycreekheritagemeats.com Join my insider email list: https://www.getgoatwise.com/insider Join the free community: https://www.getgoatwise.com/community Email me: millie@drycreekpastures.com See ranch life on Instagram: https://www.instagram.com/drycreekpastures/ Disclaimer: The information shared in this episode is for educational purposes only and should not be considered veterinary advice. Always consult a licensed veterinarian for animal health guidance.

If your marketing only kicks in once flowers are blooming, it's no wonder spring feels rushed and unpredictable! In this episode, Jenny Marks walks through how winter can become your most powerful demand-building season. By planning ahead, creating consistent touchpoints, and building anticipation before the first stem is cut, you can shorten buying decisions and head into the growing season with confidence instead of panic. This episode is a practical roadmap for flower farmers who want sustainable farm business growth, stronger customer trust, and predictable income without scrambling mid season. Winter is where profitable flower farming really starts!We're currently hiring for our farm team! Apply at www.trademarksflowers.com/careers Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

FREE Master Class: The Farm Marketing Fix Sign Up HERE Are you running your farm business without knowing your numbers? In this episode, we dive into the essential metrics that separate profitable farms from struggling ones—and why tracking them is non-negotiable for growth. This is part three of the year-end business planning series designed to help direct-to-consumer farmers build their 2026 marketing plan. The core message: what you don't track, you can't improve. Key numbers covered in this episode: Weekly customer count: How many customers do you serve per week across all sales channels (farm store, farmers market, online, deliveries)? Customer growth: How many new customers did you gain this year compared to last? Email list size: Your subscriber count one year ago versus today—and why email marketing software is legally required for sales emails Email metrics: Open rates, click rates, and why you shouldn't judge these numbers negatively Ad returns: If you're running Facebook or Instagram ads, what's your dollar return on investment? Gross sales and expenses: Total farm income minus all costs, including what you pay yourself The episode also addresses common mindset blocks around tracking numbers and emphasizes that building a profitable farm requires equal time on business skills as on physical farm work. Small-acreage farmers can absolutely achieve strong profits when they master these fundamentals. A free two-day training called "The Farm Marketing Fix" is coming January 19-20, with live feedback on marketing materials and strategies for profitability. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

It's time to leverage the power of public speaking for your business and career? In this episode, we're diving deep into why speaking events needs to be a major part of your marketing game plan for this year. There's no "badge of honor" for grinding it out with old-school hard sell tactics when you could be getting in front of your ideal crowd and making real connections.I'm challenging you to make speaking a top priority for the next 2-3 months and see how it can blow up your business in the best way possible. We're talking actionable strategies for building relationships with meeting planners, landing speaking opportunities, and getting re-booked again and again by tapping into your existing fan base.Check out what you'll learn:Why public speaking is an absolute must for laser-focused marketing that gets you in front of the people who can hire youHow to maximize every speaking opportunity for more business, more leads, more clientsInsider secrets for finding speaking gigs, building connections with meetup organizers, and getting re-bookedSpeaking helps you share your brilliance through speaking, position yourself as the go-to authority people want to work with. ***Listen to the Public Speaking Monetization podcast on Apple or SpotifyLinks and resources mentioned in this episode:If you're looking for support to grow your personal brand and communicate with confidence schedule a call to explore options to work together.Listen to the Public Speaking Monetization podcast on Apple or SpotifyNewsletter: https://speakandstandout.com/bid-newsletterInstagram: @laurieann.murabitoLinkedIN: https://www.linkedin.com/in/laurie-ann-murabitoClick and read more into over on my website.

If your marketing plan is basically “try harder,” then pull up a chair. Kimberley and strategist Daniela Furtado lay out a no-nonsense, 12-month plan that finally puts an end to random posting and wishful thinking. They tackle the real stuff—niching with intention, setting goals you can actually hit, using Google Maps to your advantage, tightening up your website, and turning case studies into client magnets. This is the clarity you've been craving: a marketing roadmap that cuts the noise and tells you exactly what to do, when to do it, and what to ignore. IN THIS EPISODE WE LEARN: - Why most marketing plans fail after 3.7 months—and how to fix it. - How to analyze your past clients to find your most profitable niche. - The easiest way to boost visibility with Google Maps reviews. - How to design a service page that Google actually ranks. - Why case studies are your secret weapon for better clients. - What to focus on each month for steady growth. - How to forecast your marketing like a CEO—not a guesser.

What if one tiny, consistent action completely changed how your business grows next year? In today's episode, I'm sharing how a quiet $5/day ad can do more for your 2026 visibility, confidence, and momentum than any "perfect" piece of organic content. No pressure or overwhelm; just something small that compounds in a big way. This Week on the Get Paid Podcast: Why small, steady ads build more momentum than big, stressful campaigns How ads keep growing your audience even on the days you can't What low-cost ads quietly reveal about your offer long before launch The subtle way ads expand your visibility without burning you out Mentioned in this episode: Absolute FB Ads 1,000 New Leads: Explode Your Audience with Easy Button Ads (Live Class – Dec 8) Now it's time to GET PAID. Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.  

Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I'm here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we'll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You'll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you'll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.In This Episode, You'll Learn: 00:00 The plan you need NOW to beat last-minute holiday stress and guesswork. 02:00 How to choose the top offers to go all in on for maximum profit. 04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more). 06:10 The truth about “up to 70% off” and smart discounting. 08:05 Week-by-week November plan to stay focused and on track. 10:00 Building a VIP early-access list that buys before the crowd. 12:10 Social and in-person tactics to grow your email list FAST. 14:00 Seeding demand: sneak peeks, social proof, urgency that converts. 16:20 Your email cadence playbook: how many, when, and what to say. 18:45 What to do AFTER Cyber Monday to boost sales. 20:10 How to set yourself up for momentum going into December. 22:00 How to serve customers shopping last minute (to boost more sales). 23:30 Ways to recognize and track gaps so you can sell more next time. 25:00 The “Keep it simple, seller” mindset to scale faster.Resources + Links