Blue Shoe Strategy. Ladies Who Launch Series.

Christine Merser interviews Randy Federgreen @RandyBrands, on all things luxury during Corona. Some topics include Hermes; the only luxury brand. The demise of Barneys. A conversation with Valentino about size 16's! Spanx moves from compression in-wear to outerwear. Marketing luxury retail apres Covid. Dressing on airplanes - except the President of Neimans, and oh so much more. Join us for a great discussion about luxury as entertainment. Randy is an influencer in luxury fashion brands.

Christine Merser, CEO of Blue Shoe Strategy, interviews Shanette Barth Cohen, Executive Director of The Hampton Classic about how she likes to be approached by vendors who want to provide the millions of dollars of services and products that make The Classic the foremost horse show in the country. Are you a sales person for a tenting company? Hear how to reach out to her. And, she talks about customizing sponsorship options for sponsors (including brands like Longine, Land Rover, and Fendi) so that no sponsorship package is generic and each package reflects the end game the sponsor wishes to win. If you are in the event industry, or you have an event where sponsorships are the cornerstone of revenue, this podcast is not to be missed.

Abby Fabiaschi who, before she left business to be a full time writer, last served as Director of Global Sales Enablement (fancy term for cold calling division?)for Enterasys, who provides patented and differentiated wired and wireless network infrastructure, as well as security and management solutions. While we always say at Blue Shoe that cold calling is in the past, Abby walks us through how it's still in the present, but with a different mind set and application. Great interview about making 'warm' calls. And, by the way, her book, I liked My Life can be found on Amazon and has nothing to do with her business life, but has already become a hot seller and book club choice.

Oh what we can learn when a business fails. Join Christine Merser as she interviews Sue Baxter, Mortgage Broker extraordinaire as she reveals a business failure and the lessons surrounding it.

Christine Merser interviews Julie Zuraw about the candidate's speeches in the past election and bringing your authentic voice to your public presentations. "The issues you have in your life will be the issues you have in presenting." Julie Zuraw

Christine Merser interviews Carol Rea, who works at UPS in Kansas City about her rise at UPS. Much laughter. Much reinforcement around working for a large company like UPS, and best of all, laugh about Carol "Browning Up" to deliver packages during the busy season at UPS. Another woman's story and insight.