Business of Marketing

What is effective entertainment advertisement with a demo group of TV channel-changers? Email Don at BPODCAST@etsu.edu.

Shemwell discusses the present state of the Housing Market in the Tri-cities area (Northeast Tennessee and Southwest Virginia). Email Don at BPODCAST@etsu.edu.

Shemwell addresses the rising prices of gas in the United States. Email Don at BPODCAST@etsu.edu.

On February 21, 2012, euro zone finance ministers approved a debt swap that would reduce Greece's debt by 100 billion euros ($132 billion)*. It passed Parliament on February 23rd. Email Don at BPODCAST@etsu.edu. * This description comes from http://www.reuters.com/article/2012/02/23/us-greece-idUSTRE8120HI20120223

Shemwell discusses the fate of the Newspaper in the United States. Email Don at BPODCAST@etsu.edu.

On February 9, 2012, Bank of America, Wells Fargo, Citi, Ally/GMAC, and JPMorgan Chase reached a $25 billion Mortgage Settlement with state attorneys and the federal government. Email Don at BPODCAST@etsu.edu.

On February 9, 2012, Bank of America, Wells Fargo, Citi, Ally/GMAC, and JPMorgan Chase reached a $25 billion Mortgage Settlement with state attorneys and the federal government. Shemwell on Shemwell The Business of Marketing Episode 3. Email Don at BPODCAST@etsu.edu.

Shemwell discusses the Commercials from Super Bowl XLVI. Email Don at BPODCAST@etsu.edu.

On December 27, 2011, Sears Holdings Corporation announced its decision to close between 100 to 120 Sears and Kmart stores. Email Don at BPODCAST@etsu.edu. To see this video with closed captions, please visit http://www.youtube.com/watch?v=h655af05KqY&feature=relmfu