Creative Conversations from The Norman Agency

Follow Creative Conversations from The Norman Agency
Share on
Copy link to clipboard

The Norman Agency's Creative Director and Project Manager discuss important aspects of radio advertising creation.

Jim Norman and Becky Trenton


    • Oct 26, 2009 LATEST EPISODE
    • infrequent NEW EPISODES
    • 8m AVG DURATION
    • 15 EPISODES


    Search for episodes from Creative Conversations from The Norman Agency with a specific topic:

    Latest episodes from Creative Conversations from The Norman Agency

    Performing & Directing, Pt.3

    Play Episode Listen Later Oct 26, 2009 11:20


    Even more tips for performers and producers/directors of radio commercials. With The Norman Agency's Jim Norman and Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).

    new york marketing radio advertising performing commercials times new roman span ar sa radio advertising font size doug shapiro
    Performing & Directing, Pt.2

    Play Episode Listen Later Oct 21, 2009 10:08


    More tips for radio-ad performers and directors/producers about better ways to work -- and to work together. Featuring New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).

    marketing radio advertising performing commercials times new roman span ar sa radio advertising font size doug shapiro
    Performing & Directing, Pt.1

    Play Episode Listen Later Oct 14, 2009 15:06


    How can radio-commercial directors (producers) get better performances from actors? How can actors get what they need from directors in order to give those stronger performances? Most importantly, how can professionals on both sides of the studio glass communicate more effectively with each other and together create more effective ads? Jim Norman, Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com) sat down at 38 Greene studios in Manhattan to answer those questions.

    new york marketing radio manhattan advertising performing greene commercials times new roman span ar sa radio advertising font size jim norman doug shapiro
    What Listeners Hate Most About Radio Ads

    Play Episode Listen Later Apr 28, 2008 5:08


    We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)

    marketing radio advertising countdown commercials times new roman our top span ar sa radio advertising font size radio ads
    How to Create Great Radio Commercials -- in Brief, Pt.2

    Play Episode Listen Later Oct 1, 2005 7:21


    We discuss Steps 6 to 10 of the development of a Creative Brief that will result in effective, business-building radio commercials.

    marketing radio advertising commercials times new roman span ar sa radio advertising font size
    How to Create Great Radio Commercials -- in Brief, Pt.1

    Play Episode Listen Later Sep 1, 2005 7:57


    Effective, business-building radio commercials start with a great Creative Brief. In this conversation, we discuss Steps 1 to 5 (of 10) in the development of a great Brief.

    marketing radio effective advertising commercials font margin courier new radio advertising msoplaintext
    Your Radio Campaign - Give It Time

    Play Episode Listen Later Aug 1, 2005 10:44


    Why, in addition to having great radio commercials, you also need great airtime schedules. And some ideas about how to get them.

    marketing radio campaign advertising commercials times new roman span ar sa radio advertising font size give it time
    Accuracy Matters

    Play Episode Listen Later Jul 14, 2005 7:54


    How flawed premises, faulty facts, and fake performances can ruin the effectiveness of your radio commercials.

    marketing radio advertising commercials accuracy times new roman span ar sa radio advertising font size
    Are Your Ads Selling Your Competitors?

    Play Episode Listen Later Jun 1, 2005 5:00


    How to make sure your ads aren't helping your competition succeed.

    marketing radio selling advertising commercials competitors times new roman span ar sa radio advertising font size
    Taking Care with Radio Commercials

    Play Episode Listen Later May 1, 2005 8:13


    Why radio commercials should be created with the same care as other marketing communications, like print ads.

    marketing radio advertising taking care commercials times new roman span ar sa radio advertising font size
    The Long and Short of Radio Ads

    Play Episode Listen Later Apr 1, 2005 6:33


    When to use which length of radio commercial.

    marketing radio advertising commercials times new roman span ar sa radio advertising font size radio ads
    Sounds Amazing

    Play Episode Listen Later Mar 1, 2005 7:44


    The value of working with a great sound designer/recording engineer.

    marketing radio advertising commercials times new roman span ar sa radio advertising font size
    What's the Big Idea(s)?

    Play Episode Listen Later Feb 1, 2005 6:04


    Big ideas shouldn't just be the creative ones.

    marketing radio advertising commercials big idea times new roman span ar sa radio advertising font size
    Concepts to Shun

    Play Episode Listen Later Jan 21, 2005 8:30


    How to kill a campaign's effectiveness with cliched and cookie-cutter ideas.

    marketing radio advertising concepts commercials times new roman span shun ar sa radio advertising font size
    Casting Coaches

    Play Episode Listen Later Jan 18, 2005 9:25


    How do you go about finding the perfect voices for your radio commercials? We talk about some of the methods.

    marketing radio coaches advertising casting commercials times new roman span ar sa radio advertising font size

    Claim Creative Conversations from The Norman Agency

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel