Creative Conversations from The Norman Agency

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The Norman Agency's Creative Director and Project Manager discuss important aspects of radio advertising creation.

Jim Norman and Becky Trenton


    • Oct 26, 2009 LATEST EPISODE
    • infrequent NEW EPISODES
    • 8m AVG DURATION
    • 15 EPISODES


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    Latest episodes from Creative Conversations from The Norman Agency

    Performing & Directing, Pt.3

    Play Episode Listen Later Oct 26, 2009 11:20


    Even more tips for performers and producers/directors of radio commercials. With The Norman Agency's Jim Norman and Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).

    Performing & Directing, Pt.2

    Play Episode Listen Later Oct 21, 2009 10:08


    More tips for radio-ad performers and directors/producers about better ways to work -- and to work together. Featuring New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).

    Performing & Directing, Pt.1

    Play Episode Listen Later Oct 14, 2009 15:06


    How can radio-commercial directors (producers) get better performances from actors? How can actors get what they need from directors in order to give those stronger performances? Most importantly, how can professionals on both sides of the studio glass communicate more effectively with each other and together create more effective ads? Jim Norman, Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com) sat down at 38 Greene studios in Manhattan to answer those questions.

    What Listeners Hate Most About Radio Ads

    Play Episode Listen Later Apr 28, 2008 5:08


    We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)

    How to Create Great Radio Commercials -- in Brief, Pt.2

    Play Episode Listen Later Oct 1, 2005 7:21


    We discuss Steps 6 to 10 of the development of a Creative Brief that will result in effective, business-building radio commercials.

    How to Create Great Radio Commercials -- in Brief, Pt.1

    Play Episode Listen Later Sep 1, 2005 7:57


    Effective, business-building radio commercials start with a great Creative Brief. In this conversation, we discuss Steps 1 to 5 (of 10) in the development of a great Brief.

    Your Radio Campaign - Give It Time

    Play Episode Listen Later Aug 1, 2005 10:44


    Why, in addition to having great radio commercials, you also need great airtime schedules. And some ideas about how to get them.

    Accuracy Matters

    Play Episode Listen Later Jul 14, 2005 7:54


    How flawed premises, faulty facts, and fake performances can ruin the effectiveness of your radio commercials.

    Are Your Ads Selling Your Competitors?

    Play Episode Listen Later Jun 1, 2005 5:00


    How to make sure your ads aren't helping your competition succeed.

    Taking Care with Radio Commercials

    Play Episode Listen Later May 1, 2005 8:13


    Why radio commercials should be created with the same care as other marketing communications, like print ads.

    The Long and Short of Radio Ads

    Play Episode Listen Later Apr 1, 2005 6:33


    Sounds Amazing

    Play Episode Listen Later Mar 1, 2005 7:44


    The value of working with a great sound designer/recording engineer.

    What's the Big Idea(s)?

    Play Episode Listen Later Feb 1, 2005 6:04


    Concepts to Shun

    Play Episode Listen Later Jan 21, 2005 8:30


    How to kill a campaign's effectiveness with cliched and cookie-cutter ideas.

    Casting Coaches

    Play Episode Listen Later Jan 18, 2005 9:25


    How do you go about finding the perfect voices for your radio commercials? We talk about some of the methods.

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