Fundraising is the heartbeat of every nonprofit, and we know just how exhilarating and sometimes challenging that can be! Prepare to take a "Deep Dive For Impact" in our new podcast, hosted by For Impact President Nick Fellers, where we tackle some of the biggest questions that nonprofits and social enterprises face. Join Nick and the team as we navigate the world of fundraising, with insightful conversations, practical tips, and a whole lot of inspiration to help you make an even greater impact on the causes you care about!
In this episode of Deep Dive For Impact, Nick discusses several best practices that an organization can utilize when preparing to make a fundraising ask. We go over two "pre-best practices" during the preparation stage before discussing the five best practices during the actual ask process. Finally, we conclude with a stepwise mental model that allows us to view the ask as a sequence rather than as a one-time event. 0:00-2:04 Introduction 2:04-3:51 "Pre-best practice" #1: Have a goal of getting to the ask 3:51-5:49 "Pre-best practice" #2: Predisposition 5:49-10:07 Best practice #1: Use a visual 10:07-13:03 Best practice #2: Have a "funding rationale" 13:03-15:22 Best practice #3: Prepare and practice the flow of the visit (including transitions) 15:22-15:44 Best practice #4: Think about possible questions and objections 15:44-19:30 Best practice #5: Think about the ask as a dialogue 19:30-24:21 Mental model: The ask as a sequence 24:21-24:44 Conclusion
In this episode of Deep Dive For Impact, Nick identifies some mistakes that organizations make when hiring fundraisers, reviews the "table stakes" of hiring good fundraisers, and introduces the concept of a fundraising "supernova" and why that isn't a scalable model. We then go through three primary traits as well as two bonus traits of good fundraisers, and we conclude with a practical example of how to find people who exhibit these traits. 0:00-4:07 Introduction 4:07-7:09 Mistakes when hiring fundraisers 7:09-8:41 "Table stakes" 8:41-11:55 The "supernova" 11:55-13:58 Trait #1: Disciplined execution 13:58-15:57 Trait #2: Accepting responsibility for conviction 15:57-19:30 Trait #3: Good communicator... in writing 19:30-22:21 Bonus trait #1: Empathy 22:21-23:37 Bonus trait #2: Conceptual thinking 23:37-25:19 What do we do with these traits? 25:19-25:58 Closing thoughts
In this episode of Deep Dive For Impact, Nick introduces the idea that "Impact Drives Income" (not the other way around), which we consider to be the foundational framework that can bring a fundraising operation to new heights. We then discuss what this means for nonprofits/social enterprises as well as for funders, and we conclude by reviewing three storytelling dimensions for you to consider as you articulate your impact. 0:00-2:11 Introduction 2:11-7:42 "Impact Drives Income" 7:42-13:51 How this applies to nonprofits/social enterprises 13:51-17:50 The mindset of a funder 17:50-25:44 Storytelling dimension #1: left to right 25:44-30:15 Storytelling dimension #2: top-down 30:15-32:58 Storytelling dimension #3: outside-in 32:58-35:44 Shaping the process 35:44-36:54 Closing thoughts
In this episode of Deep Dive For Impact, Nick introduces the concept of a "sales model" and what it means for a fundraising organization to commit itself to sales. We then walk through some guiding principles that a member of a fundraising team can use at any time to help them build a sales culture and make their team more efficient and effective. 0:00-3:53 Introduction 3:53-18:36 Prerequisites for a functional sales team 18:36-24:02 Principle #1: Drive toward the ask 24:02-29:16 Principle #2: Maximize relationships at this given moment 29:16-34:38 Principle #3: Spend more time with better prospects 34:38-37:17 Principle #4: Celebrate decisions 37:17-40:06 Principle #5: Don't make decisions for your prospects 40:06-44:16 Bonus principles/considerations 44:16-47:13 Closing thoughts