Exit Intent by Growthbuster

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Exit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.

Growthbuster


    • Apr 9, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 29m AVG DURATION
    • 7 EPISODES


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    Latest episodes from Exit Intent by Growthbuster

    The State of PR & Company Culture (with Sabina Gault Founder & CEO of Konnect Agency)

    Play Episode Listen Later Apr 9, 2021 38:15


    Show Links  Check out Growthbuster Check out Konnect Follow Vasa Martinez on LinkedIn  Follow Sabina Gault on LinkedIn Employee surveys Sabina spoke about: Office Vibe Key Takeaways:12:17 –– On not doing what others do "I said, 'Look, I think this is not about looking at what everybody else is doing. I think this is about looking at who our tribe is and how do we develop that tribe of consumers that are going to love what we do, and that are going to believe in us and they're going to be our advocates.'"

    Facebook Messenger as a Sales Channel with Kelsey Hunter of Paloma

    Play Episode Listen Later Mar 26, 2021 38:25


    Websites can only do so much, especially when you think about 1:1 conversations. So how do you make automation work harder for you throughout the customer journey? With an intuitive bot that makes Facebook Messenger a high-converting sales channel. Listen in as we chat with Kelsey Hunter about why you should be using Paloma today.

    How Foodie Fit's CMO Leveraged Community to Grow His Meal Prep Company by 4900% in 6 Years (with Alex Lee)

    Play Episode Listen Later Mar 18, 2021 32:08


    Alex Lee, the CMO of Foodie Fit Meal Prep in Las Vegas, grew his business 4900% with a community-first strategy that begins with care, compassion, and customer experience. Here's a peak under the hood.

    Oliver Bogner on Storytelling, Social Proof, and Influencer-Led Brands

    Play Episode Listen Later Mar 12, 2021 30:05


    GO Ventures and Mate Fertility Co-Founder Oliver Bogner joins us to talk about storytelling, social proof, and how he thinks a Michelle Obama beauty brand would crush it.

    Digital Channel Strategy from an Amazon Marketer's Perspective (with Jed Rawson)

    Play Episode Listen Later Mar 5, 2021 29:14


    On this episode of Exit Intent, Vasa interviews Jed Rawson of Pirawna. Jed is the CEO of an Amazon first agency. Vasa is the CEO of a dotcom first agency. This is going to be interesting...

    Preparing for iOS14 w/ Post-Purchase Surveys (with Matt Bahr)

    Play Episode Listen Later Feb 26, 2021 29:38


    On this episode of Exit intent, Vasa Martinez interviews Matt Bahr, the founder of EnquireLabs, a post-purchase survey solution supporting eCommerce brands around the globe. What are some of the common pitfalls when using Enquire? (4:59) What are some of the best ways for a startup founder to utilize EnquireLabs TODAY? (10:57) The four pillars. (13:12) Everyone knows about the iOS 14, Apple, Facebook scrap. How can Enquire help? (16:10) Ideal tech stack? You can only name five. (23:28) What's the difference between zero-party and first-party data? (25:28)

    The SMS Commerce Revolution is Here to Stay (10 Mins)

    Play Episode Listen Later Dec 8, 2020 9:52


    Many D2C companies are seeing up to 20% of their ecommerce revenue via SMS automations. Are consumers ready to fully submerge into text communications with their favorite brands? The answer is a definitive YES, but here are a few things to keep in mind before you send that text.

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