Podcasts about consumer packaged goods

How do you stand out in a sea of competitors when margins are thin and trends shift overnight? For Jaci Volles, the answer is: serve your customer's customer – and innovate when the budget is tight.Jaci Volles, Chief Marketing and Strategy Officer at Jelmar [https://www.clrbrands.com/] shared the lessons and stories from her career journey in this episode of How I Made It In Marketing.Jelmar is a 50-year-old, third-generation family-owned business that is best known for its CLR and Tarn-X cleaning product brands. Volles leads the sales, marketing, strategy, and product development teams, a total group of 100 internal and external professionals.Stories (with lessons) about what she made in marketingWhen innovation meets tight budgets, be creative where you look for inspirationStand out in a crowded market by serving your customer's customerFind your brand's competitive advantageRespect the brand, history, and people when going through an acquisitionFocus on what you can control to lead through transitionsBe open to new possibilities while leveraging your core skills to break industry boundariesConcentrate resources to make the biggest impactDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Marketing Pragmatism: Embrace ‘hand-grenade math' over false precision (podcast episode #101) [https://marketingsherpa.com/article/interview/marketing-pragmatism]Marketing 101: What are decoy marketing and price anchoring? [https://sherpablog.marketingsherpa.com/consumer-marketing/marketing-101-decoy-marketing-price-anchoring/]B2B Marketing Infographic: How are B2B marketers optimizing their funnel? [https://sherpablog.marketingsherpa.com/b2b-marketing/infographic/]Value Focus: Which aspect(s) of your product should your marketing emphasize? [https://marketingexperiments.com/value-proposition/value-focus-aspects-of-product-marketing]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In episode forty Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Karim Khalil of Yaza Foods .  Karim brings his love of authentic Labneh made by his grandmother in Lebanon to the U.S., which (up until now) has been sorely lacking in filler-free, authentic options. Combining his years of experience running complex CPG companies and his financial expertise, he leads Yaza Foods, which is rapidly growing in the international snacking space.  This episode shares insight into Karim's unique background and the interesting ways he developed his management skills.  Learn the important skills and inventory management tools that go into a retail-heavy CPG brand and how they can be tackled with great consumer insights, a knowledgable team and an enthusiastic founder at the helm!Connect with usFor more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more. • • •Follow us on social media to take advantage of even more info and news.

Join this second panel recorded live at the Roux event in Portland, Oregon in collaboration with Xcelerate. This episode delves into the journeys of four women entrepreneurs in the food industry as they navigate cultural influences, product development, and business growth. Moderated by Viridiana Ponce, the panel features discussions on the importance of community support, unconventional strategies, cultural authenticity, financial management, and the power of persistence. Listen in to learn how these women are making their mark and overcoming challenges in the CPG (Consumer Packaged Goods) world.Panelists include Holly Ong (Sibeiho), Sandra Arnerich (Renata), Kim Lehn (Sue Gee's), Christina Jessie (Market of Choice) and moderator, Viridiana Ponce. Learn more about Roux: https://www.rouxportland.com/aboutrouxLearn more about Xcelerate: https://www.xceleratewomen.org/

Success AcceleratorsPete Maldonado and Rashid Ali, Chomps' dynamic Co-Founders and Co-CEOs, share the strategy they used to accelerate the success of their entire organization.In just over a decade, they've turned a modest $6,500 investment into "Chomps"—the fastest-growing food brand in the entire consumer landscape—projecting over $500 million in retail sales this year alone! With a lean team of just over 100 employees, they're not just redefining snacks; they're transforming the Consumer Packaged Goods industry.Join us as we explore their incredible journey, uncover insights on innovation, and reveal the secrets behind their explosive success. From unexpected sources of inspiration to the delicate balance of confidence and humility, Pete and Rashid share invaluable lessons that can propel any leader forward.Connect with Pete on LinkedIn: https://www.linkedin.com/in/petermaldonadoConnect with Rashid on LinkedIn: https://www.linkedin.com/in/rashid-ali-9b436b5Get Your Chomps here: https://chomps.com/✨ What You'll Discover:Why the best ideas often come from the unlikeliest placesStrategies for instilling a culture of continuous improvement.The moment that sparked the birth of Chomps.A pivotal failure that turned into a launchpad for success.Their vision for the future of snacks and nutrition.One actionable step every listener can take.The role of leaders in promoting work-life balance.Ready to be inspired? Dive into this episode and learn how you can redefine your path to success!-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

In episode thirty-nine, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Samantha Pantazopoulos of Vizer.  Vizer, short for incentivize, allows brands selling in retail to track that channel and optimize their marketing by understanding their retail sales activities.  She and Brad discuss the ins and outs of CPG trade spend, consumer habits and how in-person retail is still very much a thing.  If you are intrigued by the possibility of unlocking in-store intelligence, check out this episode!Connect with usFor more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more. • • •Follow us on social media to take advantage of even more info and news.

Welcome everyone to the "Entrepreneur Show", as we have special guest, Dave Asprey, who is known as the father of biohacking and is famous for creating bulletproof coffee and hosting the Bulletproof Radio show, which has now been renamed as the Human Upgrade Podcast. He has made significant changes in his life, losing over 100 pounds and reversing his age by more than 20 years through biohacking. As a successful entrepreneur, he has written bestselling books and created billion-dollar consumer product goods categories such as MCT oil and collagen protein. Dave has also founded a new functional coffee company called Danger Coffee. He openly discusses various topics, including health, consciousness, and psychedelics, and shares his personal journey from struggling with health issues to achieving success through hard work and dedication. So, what is biohacking? Biohacking is the practice of actively changing your environment and biology to take full control of your health and well-being. This includes managing your health, slowing down the aging process, and achieving mental peace by optimizing your body's energy production through environmental adjustments. Dave shared his personal experience of hitting rock bottom despite his professional success. He recounted a moment when his cognitive function was declining. This realization led him to explore smart drugs and nootropics, as well as seek guidance from longevity doctors. Despite his successful tech career, he ventured into blogging and founded a Consumer Packaged Goods company. Asprey's journey is a testament to addressing personal health and well-being even amid professional success while focusing on wellness and redefining longevity and health. Dave highlights the shift in perspective towards health, emphasizing the significance of having control over one's biology and energy. Health should be a priority, especially for entrepreneurs, as it directly impacts their ability to care for their families and pursue their missions. And, of course, taking care of one's health is essential for preventing illness in the future.  What started this all? Well, during his studies of meditation in Tibet, he discovered that people often underestimate the importance of prioritizing longevity and health. Ignoring these aspects means operating at only half of one's potential. We discussed using marketing to persuade people of the immediate benefits of prioritizing health and longevity, especially for entrepreneurs. It's about being more present and having more energy in the present moment. Reprogramming all the emotional triggers is possible, but why not regain your energy first? Stop expending energy on thinking about food and dwelling on grudges. Once you've accomplished that, you'll realize that things that seem like major obstacles aren't as daunting. This is an important, cutting-edge strategy for entrepreneurs aiming to build billion-dollar businesses. What is "Danger Coffee" and the philosophy behind it?  The concept of "Danger Coffee" stems from a desire for a world full of opportunities rather than safety. The creator encourages people to embrace the things that feel dangerous but are not reckless, emphasizing that all worthwhile endeavors in life involve some level of risk. The message advocates for being energized and proactive, rather than living a life of complacency and weakness. Dave also launched an innovative brain upgrade program known as 40 Years of Zen. This program utilizes EEG neurofeedback to reprogram the brains of entrepreneurs, athletes, and celebrities, aiming to enhance their cognitive abilities. Additionally, he created, Upgrade Labs, which is a company that provides biohacking services, leveraging data and technology to optimize health and performance. For more information, you can visit dangercoffee.com, 40yearsofzen.com, and ownandupgradelabs.com. If you're interested in attending the upcoming biohacking conference in May in Austin, TX, you can...

In this episode, Dr. Laura Sicola interviews Misty Davis, the Chief Marketing Officer of Circana. They discuss the importance of authenticity in communication, the value of understanding different personality types, and the power of going to bat for others. Misty shares her experiences of taking risks, delivering hard news, and finding humor in everyday situations. The conversation highlights the significance of acknowledging and celebrating the achievements of others. In this episode you will learn: Authenticity is key in effective communication. Understanding different personality types can improve communication and collaboration. Taking risks can lead to personal and professional growth. Delivering hard news requires finesse and empathy. Finding humor in everyday situations can lighten the mood and humanize conversations. Acknowledging and celebrating the achievements of others is important for building a positive and supportive work environment. About Misty Davis As Chief Marketing Officer at Circana, Misty Davis drives multiple marketing and sales initiatives to align with the company's growth strategies, with the goal of accelerating demand, awareness, and ecosystem growth. She leads the continuous evolution of corporate messaging, positioning, and execution of the company's narrative in key marketing assets, including digital presentations, campaigns, events, demos, sales enablement, and strategic communications. Davis is laser-focused on pipeline generation, ensuring the company communicates the right message at the right time and in the right place to all target audiences. She supports the company's brand to employees and the community, as well as manages internal communications and industry relations efforts. Previously, Davis had a 16-plus year career at Google, where she held several positions, the most recent of which was Director, Global Client and Agency Solutions, Consumer Packaged Goods, Consumer Health, and Tech. She began her career at Google working across U.S. teams, then in various markets throughout APAC in 2011, which catapulted her into the previous decade of global leadership opportunities. She is a thought leader and trusted confidant to her colleagues and a well-respected consultant with expertise in her field with clients.   You can connect with Misty in the following ways: LinkedIn: https://www.linkedin.com/in/mistymuscatel/ Circana website: https://www.circana.com/   You can connect with Dr. Laura Sicola in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc YouTube: https://www.youtube.com/@LauraSicolainc Facebook: Dr. Laura Sicola Twitter: @LauraSicola Instagram: @drlaurasicola Website: https://laurasicola.com Laura's Online Course: virtualinfluence.today See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Welcome everyone to the "Entrepreneur Show", as we have special guest, Dave Asprey, who is known as the father of biohacking and is famous for creating bulletproof coffee and hosting the Bulletproof Radio show, which has now been renamed as the Human Upgrade Podcast. He has made significant changes in his life, losing over 100 pounds and reversing his age by more than 20 years through biohacking. As a successful entrepreneur, he has written bestselling books and created billion-dollar consumer product goods categories such as MCT oil and collagen protein. Dave has also founded a new functional coffee company called Danger Coffee. He openly discusses various topics, including health, consciousness, and psychedelics, and shares his personal journey from struggling with health issues to achieving success through hard work and dedication. So, what is biohacking? Biohacking is the practice of actively changing your environment and biology to take full control of your health and well-being. This includes managing your health, slowing down the aging process, and achieving mental peace by optimizing your body's energy production through environmental adjustments. Dave shared his personal experience of hitting rock bottom despite his professional success. He recounted a moment when his cognitive function was declining. This realization led him to explore smart drugs and nootropics, as well as seek guidance from longevity doctors. Despite his successful tech career, he ventured into blogging and founded a Consumer Packaged Goods company. Asprey's journey is a testament to addressing personal health and well-being even amid professional success while focusing on wellness and redefining longevity and health. Dave highlights the shift in perspective towards health, emphasizing the significance of having control over one's biology and energy. Health should be a priority, especially for entrepreneurs, as it directly impacts their ability to care for their families and pursue their missions. And, of course, taking care of one's health is essential for preventing illness in the future.  What started this all? Well, during his studies of meditation in Tibet, he discovered that people often underestimate the importance of prioritizing longevity and health. Ignoring these aspects means operating at only half of one's potential. We discussed using marketing to persuade people of the immediate benefits of prioritizing health and longevity, especially for entrepreneurs. It's about being more present and having more energy in the present moment. Reprogramming all the emotional triggers is possible, but why not regain your energy first? Stop expending energy on thinking about food and dwelling on grudges. Once you've accomplished that, you'll realize that things that seem like major obstacles aren't as daunting. This is an important, cutting-edge strategy for entrepreneurs aiming to build billion-dollar businesses. Dave also launched an innovative brain upgrade program known as 40 Years of Zen. This program utilizes EEG neurofeedback to reprogram the brains of entrepreneurs, athletes, and celebrities, aiming to enhance their cognitive abilities. Additionally, he created, Upgrade Labs, which is a company that provides biohacking services, leveraging data and technology to optimize health and performance. For more information, you can visit dangercoffee.com, 40yearsofzen.com, and ownandupgradelabs.com. If you're interested in attending the upcoming biohacking conference in May in Austin, TX, you can find further details at biohackingconference.com. [00:00:00] Father of Biohacking [00:06:36] What is Biohacking? [00:11:59] Wellness and Longevity [00:19:49] Billion Dollar Hack [00:30:05] What is Danger Coffee? [00:35:23] 40 Years of Zen Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Yuval Atsmon, the newly appointed head of McKinsey's finance function, joins us to share his perspectives on the chief finance role. Yuval is also a client-serving senior partner in our firm's Technology, Media & Telecommunications, and Consumer Packaged Goods practices, where he's focused on helping companies with growth-led transformations. Yuval is based in London, where we recorded our conversation during our 22nd annual global CFO forum. Our conversation delves into the evolving role of CFOs and the challenges today's finance leaders face, from managing uncertainty and volatility to strategic planning and performance management. We'll also discuss the impact of generative AI on finance, exploring how it can transform traditional processes and decision-making. Related Insights The Seasons of the CFO Artificial intelligence in strategyDiscover our latest insights and join more than 90,000 influential professionals who are part of our LinkedIn community.: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information

In this episode of the Eye on AI podcast, we delve into the power of AI in business and data science and data management with Shub Bhowmick, CEO and co-founder of Tredence.   Explore how Tredence is revolutionizing industries by integrating AI and data science to drive business outcomes. Shub shares his journey from management consulting to leading a team of 2,500 data scientists and engineers. Learn how Tredence is supercharging Fortune 200 clients across retail, consumer packaged goods (CPG), financial services, healthcare, and more, with custom AI solutions.   We dive deep into the challenges and opportunities in leveraging AI, particularly in the CPG sector, and how Tredence addresses data silos, enhances data quality, and implements real-time data processing. Shub also discusses the implementation of generative AI, detailing the company's journey from foundational models to enterprise adoption and responsible AI practices.   Discover Tredence's Gen AI as a service platform, designed to help enterprises navigate the complexities of AI integration, optimize infrastructure, and unlock business value through innovative AI solutions. Shub highlights real-world applications of AI, such as demand forecasting and predictive analytics, demonstrating how these technologies can significantly reduce costs and improve efficiency.   Gain insights into Tredence's growth strategy, including their expansion into new verticals, service lines, and geographies. Shub emphasizes the importance of a multidisciplinary approach, combining domain expertise with cutting-edge technology to deliver customized, impactful AI solutions.   Don't miss out on this insightful conversation. Like, subscribe, and hit the notification bell for more expert discussions on the technologies driving the AI revolution     This episode of Eye on AI  is sponsored by BetterHelp. If you're thinking of starting therapy, give BetterHelp a try. It's entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge. Visit https://www.betterhelp.com/eyeonai today to get 10% off your first month. This episode is sponsored by Shopify.  Shopify is a commerce platform that allows anyone to set up an online store and sell their products. Whether you're selling online, on social media, or in person, Shopify has you covered on every base. With Shopify you can sell physical and digital products. You can sell services, memberships, ticketed events, rentals and even classes and lessons. Sign up for a $1 per month trial period at http://shopify.com/eyeonai Stay Updated: Craig Smith Twitter: https://twitter.com/craigss Eye on A.I. Twitter: https://twitter.com/EyeOn_AI (00:00) Preview and Introduction (02:42) Introducing Shub Bhowmick, CEO of Tredence (03:29) What Tredence Does and Their Clients (04:32) Why Tredence Focuses on Consumer Packaged Goods (06:18) AI Transformation Example in Retail (09:24) Building a Solid Data Foundation (10:42) Improving Reporting with Real-Time Data (11:44) Starting the AI and Data Science Journey (13:32) How Tredence Uses Generative AI (14:10) Stages of Implementing Generative AI (19:09) Applying AI Across Different Industries (23:43) Overview of Gen AI as a Service Platform (25:37) Features and Benefits of the Platform (28:42) How Gen AI is Integrated into Businesses (33:02) Tredence's Unique Approach to AI Solutions (36:08) Importance of Domain-Specific AI Solutions (40:42) Tredence's Growth and Expansion Plans (47:57) Size and Reach of Tredence (50:01) Competing in the AI Market

Elio has over 30 years of experience in the consumer goods and media sectors. He is co-founder of The Craftory, the first investment house for mission-driven challenger brands in Consumer Goods.  Founded in early 2018 by Elio and Ernesto Schmitt, The Craftory is a $550M global investment house focused exclusively on investing in responsible Consumer Packaged Goods brands at growth stages. They have invested in brands such as Seed, Who Gives a Crap, All Plants and Edgard & Cooper.  Elio was formerly CEO of Iglo Birdseye until June 2015, when he oversaw its sale to Nomad Foods. Previously, Elio Leoni Sceti was CEO of EMI Music and he earlier held senior leadership roles, firstly at Procter & Gamble and then at Reckitt Benckiser, where he served as CMO, global head of Innovation and then head of the European operations. Elio is a true consumer goods expert and we couldn't be happier to you with us today and learn from your 30 years of experience. SPONSOR This Masterclass was powered by BCG and Bizplace. Unlocking the potential of those who advance the world is crucial for BCG, and this purpose has been leading the firm for 60 years now. Over that time BCG has supported companies and organizations in their process of growth and strategic transformation. BCG supports start-ups and scale ups with the same care, to help them scale faster. If you're a founder and are interested in working with them you can email MILtheseeds@bcg.com. BizPlace is a boutique financial consultancy specializing in the VC world. Since 2017, it has been supporting innovative startups and SMEs, offering entrepreneurs strategic consulting services, fundraising, and facilitated finance to enhance and grow their business ideas. BizPlace positions itself as a catalyst in the growing Italian VC ecosystem. If you are a founder or an investor interested in collaborating with them, you can reach them at ⁠⁠⁠info@bizplace.it⁠⁠⁠. NEWSLETTER Subscribe to our newsletter Il Digestivo to keep up with all the latest Italian tech news: https://ildigestivo.substack.com/ SOCIAL MEDIA Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@madeit.podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@madeitpodcast⁠⁠⁠⁠⁠⁠⁠⁠

Can you share some key insights from your experience in the Consumer Packaged Goods industry over the past two decades, particularly regarding driving growth and fostering strong team dynamics? In your book,  "Snap & Go," you draw parallels between the average punt play in football and leadership lessons in life. Could you elaborate on how these concepts intertwine, and how they apply to navigating challenges in the CPG industry? As the Senior Director of Revenue Growth Management at Hostess Brands, what strategies have you found most effective in adapting to evolving consumer preferences and market trends within the CPG landscape? How do you prioritize maintaining a positive work environment while driving results in a competitive industry like CPG, and what advice would you offer to emerging leaders seeking to cultivate similar approaches in their careers?

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. In this episode, we're joined by Claire McBride, the VP of Research and Education at Stratably, to discuss the Amazon Vendor Negotiation (AVN) Benchmark Report.  Authored by Claire alongside Martin Hubel of Consultors, this report dives deep into the AVN process, offering valuable insights and benchmarking data for brands looking to navigate their negotiations with Amazon more effectively.  Tune in to discover key takeaways, strategies, and trends that can help you prepare for next year's AVNs.   KEY TAKEAWAYS In this episode, Julie and Claire discuss: The stress and lack of transparency that many brands experience during AVNs. The purpose of the benchmark report. Data gathered from 252 brands, split between North American and European vendors. Surprising Findings: Brands are becoming firmer in resisting trade term increases. 9% of brands achieved a year-over-year decrease in their trade terms and 61% of brands avoided a decrease in overall margins. The main challenge continues to be securing favorable trade terms. Disparities in AVN experiences between various types of businesses, with food and CPG brands facing tougher negotiations. European vendors had a more challenging AVN experience compared to North American vendors, potentially due to Amazon's margin improvement efforts. Preparation and data gathering are crucial for a successful AVN. Brands that are growing faster or are highly profitable had better AVN experiences. Build a healthy Amazon business year-round to ease the AVN process. Do extensive homework and preparation before entering negotiations. Embrace Amazon's unique, data-driven negotiation approach for better outcomes. Potential trends in AVN processes becoming less formal due to understaffing at Amazon. Importance of leaning into the challenging aspects of AVNs and Amazon as a whole to gain an edge in the marketplace.  

He started Sweet Leaf Tea with only $14,000 and his grandmother's recipe, and has either launched or invested in a string of successful beverage brands. In this episode, ABJ Staff Writer Sahar Chmais connects with Clayton Christopher to trace his success, and tap his advice for future entrepreneurs.

Send us a Text Message.Ever wondered how a fourth-generation citrus farmer turned his passion into the largest organic juice brand in the nation? Join us as we chat with Matt McLean, the visionary behind Uncle Matt's Organic. Mac takes us on a journey from his humble beginnings in the sweltering Florida groves to creating a thriving business empire. He opens up about his family's rich history in citrus farming, his competitive spirit, and the lessons learned from early hard labor and leadership. You'll also hear about his strategic partnerships with major retailers like Kroger and the significance of the Cincinnati market in consumer packaged goods.Matt doesn't just stop at business success; he's at the forefront of regenerative farming. This episode delves into the challenges and rewards of adopting organic methods, including cover cropping and composting. Matt provides a candid look at the economic principles behind sustainable farming and the resilience required to face obstacles like citrus greening disease. His strong belief in regenerative practices as a solution for global sustainability is both inspiring and insightful, promising listeners a deeper understanding of the future of agriculture.Finally, explore the innovative side of Uncle Matt's Organic with a discussion on their unique product offerings like the Ultimate Immune and Ultimate Defense juices. By blending organic orange juice with health-boosting ingredients like elderberry, turmeric, and ginger, Matt has crafted beverages that not only taste great but also support overall health. Listen as he shares his philosophy on natural remedies and the importance of maintaining product excellence. This episode is a blend of entrepreneurial wisdom, industry insights, and innovative approaches to organic farming and product development that you won't want to miss.As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality.  With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts Spotify FranchiseU!FranchiseU! is for those in, or considering, careers within the world of franchising. Listen on: Apple Podcasts SpotifyBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Subscribe to Side Hustle City and join our Community on Facebook

In this episode of the Seven Hats Podcast, we sit down with Wade Yenny, an industry expert in Consumer Packaged Goods (CPG), to discuss effective strategies for getting and maintaining products on retail shelves. Wade emphasizes the importance of thorough research and relationship-building between founders and category managers. He shares personal stories from his career, highlighting the resilience and adaptability needed to succeed in high-pressure roles. Additionally, Wade delves into the significance of mental health and work-life balance for long-term professional and personal success. Tune in for valuable insights and inspiring anecdotes from Wade's journey in the CPG world.LinkedIn - https://www.linkedin.com/in/wadeyenny/Apple Podcast (CPG Vibes) - https://podcasts.apple.com/in/podcast/cpg-vibes/id160603929000:00 Introduction to Effective Sales Strategies00:52 Welcome to The Seven Hats Podcast01:39 Meet Wade Yenny: CPG Industry Expert04:15 Wade's Early Life and Influences08:47 Journey into the CPG World15:06 The Role and Challenges of a Buyer18:48 Building Successful Brand Relationships26:21 Navigating Trade Spend and Growth36:18 Empowering Your Team37:13 Leadership Lessons37:42 Promoting Your Replacement38:10 Switching Gears to Mental Health39:36 Balancing Work and Personal Life44:00 The LinkedIn Journey48:54 Starting CPG Vibes52:17 Embracing the Unknown01:03:28 Final Thoughts and Takeaways

In this Greatest Hits episode, Lauren DeSouza speaks with John Sime, Senior Product Marketing Manager at Shopify. They discuss John's beginnings in a hotel and how it parallels his own work, how the ambiguity of marketing makes it exciting, why technology without talent is useless, and why you need to be able to read the room instead of constantly upselling.

Join Dr. Lewis in a conversation with Glenn Rudin, Owner, of Always Been Creative. Glenn Rudin is known as “The Message Master”. He has over 35 years of diverse experience focusing on Consumer Packaged Goods. He specializes in Messaging and Branding. He helps business owners, entrepreneurs, and students clearly understand the value they provide and then helps them distill that ‘value' into clear, concise messages/words. Email: glenn@alwaysbenncreative.com Website: www.alwaysbeencreative.com Success 4 Women is broadcast live Thursdays at 2PM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Success 4 Women TV Show is viewed on Talk 4 TV (www.talk4tv.com).Success 4 Women Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly's expert advice to nail your next investor pitch.For more on Made by Nacho and show notes click here. 

The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest's unique backgrounds in a casual, conversational tone.• • •In episode thirty-eight, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Tom Malengo of  Brandjectory .  He shares common themes he sees as a CPG brand investor and mentor, and shares ways to avoid mistakes and offers tools to use for business success.  If you are curious to discover some of the many opportunities available to support your business, this episode is for you!For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more. • • •Follow us on social media to take advantage of even more info and news.

Kellen Roland, with 18+ years of expertise in the luxury and consumer sectors, has a triple role as a founder, investor, and strategic advisor. He fosters business growth through insightful leadership and AI integration, invests in promising businesses like TRUFF, and offers strategic advice to brands such as Slowtide. With an acute sense of cultural trends and storytelling skills, he establishes authentic links between brands and audiences. Notably, he worked at Agenda Trade Show, Herschel Supply Co., and iamOTHER, founded The NTWRK Agency, and eventually built JOOPITER alongside Pharrell Williams. At present, he shares this extensive learning at his own consulting business, KRMC.In this DTC Pod episode, Kellen Roland gives insights on building strong retailer relationships. He emphasizes the importance of delivering unique value to create lasting partnerships in retail. He also discusses negotiating techniques and the need to maintain a healthy balance of markups and margins, appealing to vendors while preserving brand profitability. Kellen encourages brands to be agile; taking customer feedback seriously and quickly adapting to changing preferences is key for success in the fast-changing DTC landscape. Through his strategic insights, Kellen cements the framework for a successful retail strategy that is as much about captivating storytelling as it is about shrewd business deliberations.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Strategic DTC Brand Launch2. Entrepreneurship and Relationship-Building3. Agility and Adaptability in Retail4. Ethics in CPG and Brand Responsibility5. Traits of Highly Successful People6. Practical Benefits of AI in Business7. The Value of MentorshipTimestamps01:30 Kellen Roland's background, early career and passion06:48 Herschel's success, the importance of clear vision and timing11:45 Creating win-win situations for retailers as a brand13:01 How to pitch new products to retailers17:04 Traditional brand launch versus modern direct-to-consumer approach21:14 The importance of demand planning and brand agility25:23 Brands to watch out for: Graza, Nguyen Coffee, Rocky's Matcha, Goodles32:52 Working with Pharell Williams on JOOPITER35:53 Traits for leveling up to Kobe-level success40:41 Commitment, resilience, and persistence amidst challenges44:17 Using AI to manage schedules, solve problems, and scale operations49:08 Coaching and revenue growth, building a consulting business52:08 Seeking mentors, not copy-pasting success formulasShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Kellen Roland - Founder of KRMCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Our Retail Analyst discusses the key strategies that have propelled a select few companies in U.S. consumer retail amid a challenging demand backdrop. ----- Transcript -----Welcome to Thoughts on the Market. I'm Simeon Gutman, Morgan Stanley's Hardlines, Broadlines & Food Retail Analyst. Along with my colleagues bringing you a variety of perspectives, today I'll discuss how some retail businesses are responding to daunting consumer challenges. It's Tuesday, May 14th at 10am in New York.There have been dramatic shifts within the consumer sector over the past three years. During the pandemic, we all had to redirect our spending away from services, such as travel and leisure, to various goods, which we were able to purchase online and have delivered at home. Consumer packaged goods, for example, experienced two years of outsized growth during the pandemic. But since 2022, consumption has been declining across the value chain. For some categories, this dynamic may not be a temporary, post-COVID phenomenon, but rather a continuation of a longer-standing secular trend that had started prior to the pandemic. For example, non-durable goods – such as clothing, footwear and food at home – were already losing wallet share pre-COVID. Grocery spend was losing to dining out, as consumers placed more value on convenience. And although some sectors experienced unprecedented pricing power between 2020 and 2023, they're now seeing this pricing power decline as inflation moderates. Against this backdrop, Consumer Packaged Goods companies and retailers are attempting to find new growth levers in the face of stagnating – or even declining – sales and decreasing pricing power. A select few companies in US consumer retail, automotive, communication services and IT hardware have been able to navigate the current consumer environment of slowing growth. We believe there's a powerful lesson in the combination of strategies these successful outliers have deployed to reposition themselves in the face of tepid demand. For example, these companies are shifting their value proposition by focusing on products in faster-growing markets. They are also exiting underperforming areas to optimize their core brand and product portfolios. They're streamlining their internal operations by changing organizational structures, revamping their supply chains, and using AI to automate processes. All of this helps to reduce costs and enhance productivity. Successful retail companies are also looking to alternative revenue sources and profit pools to grow their businesses, focusing on higher growth areas within their industries. Discount retail is a prime example as it focuses on high margin digital media, which has the potential to lift operating profit margins for the entire sector. Furthermore, a shift to omni-channel has revolutionized Retail, by capturing greater consumer wallet share and reducing delivery costs. And finally, successful companies have prioritized free cash flow by divesting non-core assets in less profitable areas. Businesses that have been able to deploy these strategies have been rewarded by the market. They have seen their average 12-month price to earnings multiples expand more than 35 percent over the past five years, meaning that the market's outlook for these companies is considerably better than it was previously. Several of these strategies have also led to stronger top-line growth and margin expansion, which our US equity strategists identify as the two major drivers of shareholder value across consumer staples and consumer discretionary.Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.

For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn? We are excited to be joined by our guest today, Hugo Fuentes of The Owl Solutions. Hugo is an expert in supply chains.  In this episode, we will discuss what is still happening, potential outcomes, and what you can do to improve your supply chain to foster growth.  Hugo is a passionate supply chain management expert, with more than twenty years of leadership experience managing various aspects of the supply chain, including sales forecasting, inventory management, direct procurement, and logistics.  He has worked for large midsize and large enterprises, in multiple geographies and industries, such as Consumer Packaged Goods, Natural Health Products, Aftermarket, and Industrial, in both manufacturing and distribution business models. After listening to today's episode, check out Hugo's podcast, The Owl's Nest Podcast, a great listen for supply chain professionals put on by supply chain professionals. 

In this episode of "Teamwork a Better Way," hosts Christian Napier and Spencer Horn sit down with Nina Johnson, a seasoned veteran in the Consumer-Packaged Goods industry, to explore the intricacies of managing multi-generational teams. With over 20 years of experience, Nina shares valuable insights into harnessing the strengths of diverse age groups, fostering communication, and building inclusive cultures. From understanding generational differences to implementing effective engagement strategies, this conversation offers practical tips for leaders aiming to maximize team effectiveness in today's dynamic work landscape.

Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she's always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first. For Further Reading: https://www.digitalcommerce360.com/2024/02/29/kellogg-spinoff-kellanova-doubles-down-on-digital-transformation-and-commerce/https://www.adexchanger.com/content-studio/ais-impact-on-cpg-advertising-a-game-changer-for-achieving-business-goals/https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/https://www.mmaglobal.com/datt/consortium-for-ai-personalization Listen on your favorite podcast app: https://pod.link/1715735755

Curt Jones is the innovative mind behind Dippin' Dots, a revolutionary frozen treat that has captured the imagination of dessert lovers worldwide.As the founder and inventor, Curt pioneered a unique flash-freezing process in 1987, transforming ordinary ice cream into tiny, flavorful beads. This innovative approach not only created a delightful new way to enjoy frozen desserts but also opened up a whole new market in the ice cream industry. Despite initial skepticism, Curt's persistence and vision propelled Dippin' Dots to success, earning it a place as a beloved staple at theme parks, stadiums, and malls globally.With his entrepreneurial spirit and determination, he continues to inspire aspiring inventors and entrepreneurs alike, proving that with creativity and perseverance, even the most unconventional ideas can become a sweet success.In 2016, after his time at Dippin' Dots, Curt started a new company called 40 Below. Using the same freezing process as Dippin' Dots, 40 Below takes classic food and beverage items and elevates them into unique, novelty snacks using cryogenic technology. Brands include frozen coffees, teas, whey proteins, as well as, margarita, strawberry daiquiri, and piña colada mixers.*The Founder Hour is brought to you by Outer. Outer makes the world's most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you'd expect at a 5-star resort, for less than you'd pay at a big box store for something that won't last.For a limited time, get 10% off at www.liveouter.com/thefounderhour. Terms and conditions apply.

Jack Harnedy has worked in the Consumer Packaged Goods industry for the past 21 years and is passionate about delivering growth, building strong teams, and doing it in a positive way. In his book, Snap & Go, Jack correlates the average punt play in football with extraordinary leadership lessons in life. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Jack Harnedy: Website: https://jackharnedy.com/ *E – explicit language may be used in this podcast.

Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company's launch—even on a tight budget. To read more about Fishwife and show notes click here

Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.For more on Heyday Canning and show notes click here.

This episode, Mark + Justin welcome back master broker, David Biernbaum, to discuss his experience with ECRM (Efficient Collaborative Retail Marketing) and its impact on the Consumer Packaged Goods industry, especially for entrepreneurial brands. ECRM has changed the industry by offering category-specific events where new companies get a chance to interact directly with retail buyers - significantly increasing opportunities for small brands. The guys also talk about how to determine if your brand is ready for ECRM and the steps you can take to prepare for the event.   About David Biernbaum: David is a nationally acclaimed consumer products retail business consultant and master broker who has brought more than 200 successful consumers brands to market. Learn more about David Biernbaum & Associates.

Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years.To learn more about Aloha and show notes: https://www.shopify.com/blog/aloha-profitability

Nick Green is Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all.Since launching in 2014, Thrive Market has grown to 1.3 million paying members and become a touchstone example of a mission-driven company at scale. In addition to offering the world's best natural and organic products at affordable prices to its members, for every paid membership, the company donates a free year of membership to a family in need.The business has also been recognized as a leader in regenerative agriculture, carbon-neutral shipping, and Zero Waste operations, and in 2020 became the nation's largest grocer to receive B Corp Certification, as well as a Certified Great Place to Work. Outside of Thrive Market, Nick lives in Venice, CA with his wife, Carolina, and their three children.*CHA-CHING! Customers are rushing to your store. Do you have a point-of-sale system you can trust or is it (ahem) a real P.O.S.? You need Shopify for retail.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in person. Get hardware that fits your business. Take payments by smartphone, transform your tablet into a point-of-sale system, or use Shopify's POS Go mobile device for a battle-tested solution.Plus, Shopify's award-winning help is there to support your success every step of the way.Do retail right with Shopify. Sign up for a one-dollar-per-month trial period at www.shopify.com/founderhour. Once again, go to www.shopify.com/founderhour to take your retail business to the next level today.*The Founder Hour is brought to you by Outer. Outer makes the world's most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you'd expect at a 5-star resort, for less than you'd pay at a big box store for something that won't last.For a limited time, get 10% off and FREE shipping at www.liveouter.com/thefounderhour. Terms and conditions apply.

Description:Today's guest fell into entrepreneurship when she started to create experiences with her own needs in mind. Julie Rice is the Co-Founder and CEO of Peoplehood, where she facilitates deep conversation and connection to develop ‘relationship fitness'. During this episode, she shares her childhood passion for theatre, talks about the start of her career in talent management in New York, and tells the story of how she built and exited her first startup, SoulCycle. Tune in to hear all this and more!Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high-touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats. In This Episode You'll Hear About:• [02:16] How growing up as a theatre lover in small town New York started her off on a creative and collaborative path.• [06:24] Early leadership tendencies, working in the entertainment industry, and translating those skills to working in brand.• [12:44] The story of SoulCycle's inception in New York in 200; starting with a business plan on the back of a napkin.• [17:11] Starting and growing SoulCycle and the premise that motivated Julie and her business partner to start Peoplehood.• [26:41] What Peoplehood is and how it is unfolding as a business.• [34:02] Tips for truly getting to know the people in your sphere.• [43:28] Communication insights from Peoplehood and advice for entrepreneurs.To Find Out More:Julie Rice on LinkedInPeoplehoodSoulCycleAwesome CXLee Greene EmailLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“For me, the great fun in any business that I create is really about collaboration and the gifts that different people can bring to a project.” [0:06:34]“Community and team activity is something that I've always loved participating in.” [0:07:04]“A lot of the things that I learned in the entertainment business absolutely affected the way that I thought about brand building.” [0:09:55]“Brand is really about who you want to be in the world; what does it feel like, sound like,, what does it smell like, what does it look like?” [0:10:13]“The funny thing is, I never set out to be an entrepreneur. I never actually thought of myself that way until people started to use the word retroactively.” [0:15:14]“We created something that we wanted to use.” [0:15:31]“As an entrepreneur, having a business partner, if you can find the right partner, is great.” [0:18:14]“We began to think about what it would look like to create something that was relational fitness; a place where we could teach people how to listen to each other, how to talk to each other and build a different kind of muscle.” [0:23:13]“When you look at all the information out there, what we know for sure is that we cannot lead physically or mentally healthy lives without being in productive relationships.” — Julie Rice [0:24:17]“We spend so much of our lives and our time in relationships and we really don't spend the intentional time figuring out how to be in these relationships.” — Julie Rice [0:24:49]“What people really want from people they are in relationships with is to feel heard by them, to feel seen by them, and to feel like their opinions matter to somebody.” — Julie Rice [0:27:29]“What we're doing at Peoplehood is really giving somebody space to peel the layers of their own onion.” — Julie Rice [0:31:46]“An underpracticed and underappreciated skill is listening.” — Julie Rice [0:33:28]“There's something about stepping back and letting someone finish that is very powerful.” — Julie Rice [0:42:00]

Restaurants can think OUTSIDE the box by putting their products INSIDE a box. Tiago Carneiro and his Novo Brazil Brewing Co. have tapped into new revenue streams by bringing their food and drink brands to customers — whether that's at a grocery store, local sporting events, or in a traditional restaurant setting. Listen to learn about expanding your business model, selling packaged goods, and having big ambitions. Sponsor: Toast: All-In-1 Restaurant System — https://bit.ly/3vpeVsc

Restaurants can think OUTSIDE the box by putting their products INSIDE a box. Tiago Carneiro and his Novo Brazil Brewing Co. have tapped into new revenue streams by bringing their food and drink brands to customers — whether that's at a grocery store, local sporting events, or in a traditional restaurant setting. Listen to learn about expanding your business model, selling packaged goods, and having big ambitions. Sponsor: Toast: All-In-1 Restaurant System —

Artificial Intelligence. Machine Learning. Generative AI. Deep Learning. What does it all mean?! And why should you as a founder or entrepreneur care? Michael Connor joins Justin to unpack all of this and more as related to the Retail and Consumer Packaged Goods start-up space.

In this episode of Get Unstuck and On Target, Mike sits down with Rebecca Illsley, the Chief Operating Officer of Thermacell Repellents. With over two decades of experience in Consumer-Packaged Goods, Supply Chain, and Operations, Rebecca shares her profound insights into leadership, strategic growth, and mastering the art of risk-taking.

Description:Joining the show today is Fiona Chan, the Founder and CEO of Youthforia, a beauty brand creating innovative makeup that acts as a part of your skincare routine. Join us as she shares her story of starting a business during the pandemic, self-funding before finding Shark Tank support, and much more! Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high-touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats. In This Episode You'll Hear About:[01:56] Fiona paints the picture of her early life, education and early jobs.[10:44] Working in tech and a startup accelerator before becoming a founder. [14:41] How travel inspired the Youthforia brand and the hands-on process behind perfecting the product. [21:06] Building the brand on social media through storytelling and education. [24:49] Solving the funding problem through prioritizing inventory.[25:48] The Shark Tank experience and the story of getting funded.[29:21] Navigating new ways to get necessary data in a B2B context. [31:32] Product development and what's next for Youthforia. To Find Out More:Fiona Chan on LinkedInFiona Chan on InstagramYouthforia Youthforia on TikTokLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramAwesome CXQuotes:“You learn so much through osmosis.”  [0:12:13]“There was something about the pandemic that really made me think about what I actually wanted to do.” [0:14:13]“The sharks, the way I perceived it, really love and support entrepreneurship and enjoy what they're doing. They're really happy to see deals go through” [0:27:24]“When I had the idea to create makeup that you could sleep in, my first idea was to make a really nice foundation.”  [0:28:42]“When you switch from a purely B2C business to having a few sales channels, you don't get data the same way as you would directly from Shopify.”  [0:29:22]“Once you have a retail partner, there are more complexities, especially on the operations side.” [0:30:06]“I did not start this business to be in legal docs and spreadsheets all day, but it is a big part of fundraising.” [0:30:58]“I am always in a state of product development. I would say that product development is my number one passion in what I get to do.” [0:31:39]“I always like to tell people exactly what to expect from me.” [0:32:18]“Finding people whose working style aligns with mine has been really helpful.” [0:34:24]“I really love sitting down and just defining what I expect in a role and what the best outcomes are. Doing that really makes the hiring process a lot easier” [0:34:52]“When I onboard people, I tell them, this is what you can expect from my personality and my working style.” [0:35:07]“My biggest advice would be just to start. It's never going to be the right time.” [0:36:28]

Next in Media spoke with Evan Hovorka, VP Product and Innovation Albertsons Media Collective, about his experience in the earliest days of retail media inside of Target, and how he's taken those lessons to Albertsons, which has become a serious ads player in just a few short years. Hovorka also discussed how the retail media category needs to graduate beyond advertising 101, and AI might help bring things to a new level. Guest: Evan HovorkaHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

 Momofuku, David Chang's restaurant group, launched a CPG line of chili crisp, noodles, and more that became an instant success.For more on Momofuku and show notes: https://www.shopify.com/blog/momofuku-cpg

Description:Samantha Coxe is the Founder and CEO of Flaus, a dental hygiene product revolutionizing floss as we know it. She joins us to share her story, from growing up as an Irish Twin in Orange County to creating such an innovative product, and the challenges she faced along the way, with manufacturing, investment, product development, and more. Join us for a candid look at Samantha's entrepreneurial journey.Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high-touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:• [01:20] Samantha Coxe's journey, from growing up as an Irish Twin in Southern California to starting her electric floss brand, Flaus.• [07:02] Her entrepreneurial tendencies, creative side, and golfing experiences as a child.• [10:47] What prompted Samantha to study law and her experience working in Mergers and Acquisitions.• [18:00] Coming up with the idea for ‘Flaus' after a dentist's appointment and running with it.• [21:41] How an Indiegogo Campaign forced her to leave the law firm where she worked.• [25:33] Choosing to run a crowdfunding campaign despite her doubts.• [32:16] The role of angel investors in fuelling the manufacturing process.• [37:35] Manufacturing glitches during the first product run.• [43:23] Pivoting to a hard launch of the product.• [44:30] Pros and cons of breaking up the manufacturing process.• [46:30] Words of wisdom for other entrepreneurs.• [48:36] What's next for Flaus; including rolling out the second edition.To Find Out More:FlausSamantha Coxe on LinkedInSamantha Coxe on InstagramRainfactoryIndiegogoFOUNDERMADEFinding PeaceSurveyMonkeyDoris DevLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramAwesome CXQuotes:“I discovered [that] flossing is a massive pain point for most people. It dropped right into my lap. I never thought I was going to work in oral care!” [0:19:25]“Before I wanted to invest a single dollar into Flaus, I [wanted] to get some external validation into this idea other than my friends and family. So I actually sent out a SurveyMonkey.” [0:20:02]“Customers on Indiegogo understand that they're buying the first generation of a product. They understand that they are backing something innovative that's being created.”  [0:26:32]“Hardware is very much an iterative process so I knew that the first product was not going to be perfect.” [0:26:55]“Working with a crowdfunding agency is really critical to having a successful campaign.” [0:28:43]“Crowdfunding is all about the FOMO, you want to start off really strong.” [0:30:48]“A lot of people get really focused on all [the] features you can add to things, but when you're coming out with your Beta product, for us, we were so focused on the MVP.” [0:35:57]“Luckily, because we were so small we could be so nimble. It was such a blessing in disguise.” [0:36:59]“There's no better investment than an investment in yourself.” [0:46:30]“It's so much more valuable to [build] with customer feedback than to build in secrecy.” [0:47:16]“Finding mentors is so important.” [0:47:35]“You can learn from other people's successes and failures. You don't need to reinvent the wheel.” [0:47:53]

Kathrin Hamm is the CEO & founder of Bearaby, a sustainable, beautifully crafted  & hyper-functional weighted blanket that's designed to promote better sleep quality & longer sleep duration.  We discuss:  A personal quest for better rest: How it led her to exploring the world of textiles & consumer products, and how Kathrin's role at the World Bank influenced her founder's journey The triumphs and challenges of developing a DTC product: What she wished she'd known sooner, and where she found small wins along the way Product design & technology vs. brand & marketing: Kathrin's preference for one vs. the other, and what she's learned about both in launching Bearaby Defining sustainability & functional design for today's consumer: What she's learned thus far, and what every/all founders in similar spaces and sectors of the wellness industry  should know about developing and scaling a consumer product in 2023 and beyond Trend forecasting: What's ahead in the wellness industry for 2024+

In the world of Consumer Packaged Goods, the key to success is not in following the crowd, but in daring to ask the right questions and charting your own unique path. In this episode, we have special guest David Mesa, the President of WE GROW CPG, a firm that specializes in helping emerging CPG brands succeed in this highly competitive industry. Today, David doesn't hold back. He discusses the do's and don'ts of the CPG industry, emphasizing the need for entrepreneurs to have patience and realistic expectations. He shares how to build a unique brand that stands out in a crowded marketplace, using examples like energy bars and toilet paper to illustrate his points. David encourages entrepreneurs to ask the right questions and not blindly follow conventional wisdom, highlighting the importance of charting your unique path in the CPG space. Tune in now and learn all about the CPG world!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks

Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, and community building.For more on MìLà and show notes: https://bit.ly/3tQ2Q24

In this episode, co-hosts Elliot Turner, Phil Ordway, and John Mihaljevic discuss pricing and volume in the consumer packaged goods (CPG) sector, the impact of GLP-1 agonists, and whether big tech should be seen as the new staples. Enjoy the conversation!   The primary purpose of this podcast is to educate and inform. The views, information, or opinions expressed by hosts or guests are their own. Neither this show, nor any of its content should be construed as investment advice or as a recommendation to buy or sell any particular security. Security specific information shared on this podcast should not be relied upon as a basis for your own investment decisions -- be sure to do your own research. The podcast hosts and participants may have a position in the securities mentioned, personally, through sub accounts and/or through separate funds and may change their holdings at any time.   About the Co-Hosts: Elliot Turner is a co-founder and Managing Partner, CIO at RGA Investment Advisors, LLC. RGA Investment Advisors runs a long-term, low turnover, growth at a reasonable price investment strategy seeking out global opportunities. Elliot focuses on discovering and analyzing long-term, high quality investment opportunities and strategic portfolio management. Prior to joining RGA, Elliot managed portfolios at at AustinWeston Asset Management LLC, Chimera Securities and T3 Capital. Elliot holds the Chartered Financial Analyst (CFA) designation as well as a Juris Doctor from Brooklyn Law School.. He also holds a Bachelor of Arts degree from Emory University where he double majored in Political Science and Philosophy. Philip Ordway is Managing Principal and Portfolio Manager of Anabatic Fund, L.P. Previously, Philip was a partner at Chicago Fundamental Investment Partners (CFIP). At CFIP, which he joined in 2007, Philip was responsible for investments across the capital structure in various industries. Prior to joining CFIP, Philip was an analyst in structured corporate finance with Citigroup Global Markets, Inc. from 2002 to 2005. Philip earned his B.S. in Education & Social Policy and Economics from Northwestern University in 2002 and his M.B.A. from the Kellogg School of Management at Northwestern University in 2007, where he now serves as an Adjunct Professor in the Finance Department. John Mihaljevic leads MOI Global and serves as managing editor of The Manual of Ideas. He managed a private partnership, Mihaljevic Partners LP, from 2005-2016. John is a winner of the Value Investors Club's prize for best investment idea. He is a trained capital allocator, having studied under Yale University Chief Investment Officer David Swensen and served as Research Assistant to Nobel Laureate James Tobin. John holds a BA in Economics, summa cum laude, from Yale and is a CFA charterholder.

Description:Today Lee is joined by an incredibly innovative entrepreneur, the Co-founder, and CEO of Burrow, Stephen Kuhl. Burrow is a company that makes buying furniture simple with swift delivery, easy assembly, and a multitude of options. In this episode, Stephen shares his love for customer research and outlines how he was inspired to go to business school before delving into how he and his business partner came up with the idea to start Burrow. We discuss their incredible journey from rejection to massive success, their experience throughout COVID, what's in store for them in the future, Stephen's interesting leadership style, and so much more!Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:• [00:03:26] How Stephen's passion for skiing made him accident-prone and pushed him into a traditional career path.• [00:10:11] How the overwhelming desire to fall asleep at his bank job made Stephen realize it wasn't for him.• [00:13:17] Stephen's first business venture, the ‘true start' of his career, and his journey into investing.• [00:18:21] How being part of investment inspired Stephen to apply to business school and his experience of it.• [00:20:49] Meeting his Burrow co-founder, the start of their innovative furniture company, and Burrow's unprecedented fundraising success.• [00:27:35] Their gross margin challenges and ‘faking it' to get factories to work with them.• [00:37:55] Burrow's milestones, how COVID-19 affected them both positively and negatively, and their ‘secret sauce' to success.• [00:37:55] What's next for Burrow and why Stephen loves doing customer research the most.• [00:47:46] The importance of having a coach as an entrepreneur and Stephen's straightforward leadership style.To Find Out More:BurrowStephen Kuhl on LinkedInStephen Kuhl on XStephen Kuhl on InstagramLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“If I didn't care about the product that the company sold, it didn't really matter what work I was doing.” [0:15:55]“I – wanted to make more money so I went into investing.” [0:17:19]“You know what's better than investing in consumer companies? Working at [those] companies!”  [0:18:57]“By second year [of college] I think half of my class [thought] I dropped out because I was living in New York [working on Burrow].” [0:26:52]“You sort of just have to pretend that something is really good even though you're not there yet.” [0:31:56]“The fake it till you make it thing is real!” [0:32:19]“Luck is huge, right? I think most people don't give enough credit into how much luck plays into [success].” [0:33:11]“If you bought furniture in 2020/2021, most companies were quoting you like six months to a year to deliver it – and for most [things] we pretty quickly got [delivery] back down to one to two weeks.” [0:43:04]“We're just scratching the surface with new products!”  [0:44:34]“Give clear feedback, set clear direction, check in with people frequently, and then – you definitely need to empower people and accept that they won't do things like you would do [them] but as long as the outcome is similar, you should not care.”   [0:50:07]

Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of Mexican meals, making the cuisine more accessible for at-home cooks.To learn more about SOMOS and find show notes: https://www.shopify.com/blog/somos-cpg-trends

Artificial Intelligence. Machine Learning. Generative AI. Deep Learning. What does it all mean?! And why should you as a founder or entrepreneur care? Michael Connor joins Justin to unpack all of this and more as related to the Retail and Consumer Packaged Goods start-up space.

Description:Greg Starkman, the Founder and CEO of Innersense Organic Beauty generously shares some of his defining moments with us, touching on the intentional way they have selected, produced, and released products, surviving the tougher times before things started to tip toward success, and how an approach of steady and continued growth has served the company so well. Our guest also talks about leadership and his continual journey of learning and support for his team, so make sure to tune in to catch it all in this inspiring conversation with Greg.Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.  In This Episode You'll Hear About:• [02:12] Greg talks about the recent changes in San Francisco, growing up in Los Angeles, and the family values present in his home.• [09:52] Entering the beauty industry and finding purpose in professional life.• [18:07] Challenges that Greg and the company faced around sourcing ingredients after launching.• [21:40] The key products that Innersense brought to market initially and more recently.• [26:47] Greg reflects on the biggest challenges and surprises on his journey with Innersense; demand, marketing, and the 2008 recession.• [32:20] Moments of learning and self-doubt, and the fundamental place these have in the life of an entrepreneur.• [35:40] People, planet, and purpose; Greg shares why standards for the cosmetic industry are so important to him.• [39:35] Thoughts on growing as a leader and allowing increased autonomy for the team.• [45:15] Advice from Greg about pivoting, learning, and a steadfast attitude.To Find Out More:Awesome CXInnersense Organic BeautyGreg Starkman on LinkedInLee Greene on LinkedInLee Greene EmailStairway to CEOStairway to CEO on InstagramQuotes:“As a kid, I did a lot of different things. I would work and earn extra money in salons sweeping hair, and I would actually fill product vats for my mom.” [0:07:32]“In my early teens I definitely became that wayward kid that was always out and about, and always in some level of trouble.”  [0:08:00]“Even though we were very affluent growing up, there were never any handouts.”  [0:08:42]“I was kind of a late bloomer, I never really figured out what I wanted to do until I was probably in my early 20s. And I think at that point I felt like I found some level of purpose when I got into the beauty industry.” [0:09:38]“We took that cosmetic ingredient standard and brought that into hair care.” [0:15:25]“It literally took a good ten years for us to even spark at the level of scalability.” [0:16:24]“We made a commitment from day one to work with ingredients that were very pure, and highly efficacious.” [0:19:18]“It doesn't matter how clean or how organic a product is, if it doesn't perform, the consumer is not going to come back and buy it.” [0:19:34]“It's just about continuing to educate and inform the safe cosmetic consumer who is looking to make healthier and cleaner choices, and do it in a very authentic way.” [0:21:28]“We have been very intentional over the last 18 years with the types of products we introduce. Believe it or not, we only have 22 products.” [0:23:37]“It was just perseverance, and an unwillingness to fail.” [0:30:11]

"Remember, ‘Life is not a dress rehearsal'." This vital fatherly wisdom from Robin Wheeler's childhood resonates in each step of her successful journey. As the Chief Revenue Officer at Fetch, Robin lives by this credo, becoming a risk-taker who skillfully transforms every challenge into an opportunity. She unveils her exceptional journey navigating significant roles at industry powerhouses such as People Magazine, AOL, Twitter, and intricately weaves a narrative of how her success required a move across the country to integrate her career with her personal life. Robin brings to light the critical elements of her success, primarily her daring choice of venturing into the less-traveled path and embracing challenges outside her comfort zone. She identified her super power for connecting with people and influencing through sales. With an unwavering belief in her value, she recomposes our understanding of self-worth: trusting ourselves and knowing the remarkable skills we bring to the table. This episode untangles the bustling knitting of a thriving career and mothering twins. Hear from Robin herself about her effective strategies surrounding work-life integration and the importance she assigns to downtime expectations. Visit gobeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Robin. Highlights: [03:03] Robin's background and path to Twitter [08:51] Adapting & evolving [11:45] Knowing your strengths [14:37] Leveraging your community [19:22] How to make decisions and avoiding analysis paralysis [22:52] Work/life integration [27:37] Lightning round questions Quotes: “People are at the heart of sales.” – Robin Wheeler “You have to trust the value that you're bringing and know that you belong in that role.” – Robin Wheeler “If work/life balance means you have to take a step back, that doesn't mean you're failing, that doesn't mean you're not growing, it just means that's what's right for you at the moment.” – Robin Wheeler Lightning Round Questions: What book has greatly influenced you? - “Mindset: The New Psychology of Success” by Carol Dweck What is your favorite inspiring quote or saying? - "Life is not a dress rehearsal.” And “Mind over matter, anything is achievable.” And “Comparison is the thief of joy.” What is one word or moniker you would use to describe yourself? - Authentic What is one change you've implemented that made your life better? - Getting outside at least once a day. What power song would you want playing as you walk out onto a stage? - "Confident” by Demi Lovato About Robin Wheeler: Robin Wheeler is a strategic and inspirational Global leader with over 20 years of experience leading revenue teams. She has a strong track record of building high performing teams from the ground up and leading existing teams through change and turnarounds. A data driven decision maker, Robin is adept at successfully navigating the challenges of fast paced and constantly evolving industries in order to drive results. Robin currently serves as the Chief Revenue Officer at Fetch, a consumer engagement and rewards platform. In her role she oversees the sales team and partners with the biggest names across consumer packaged goods, retail and restaurants to help them leverage Fetch's unique data and engaged user base to drive measurable results for their businesses. Prior to Fetch, Robin spent 11 years at Twitter where she held various leadership roles throughout that tenure. In addition to overseeing the Consumer Packaged Goods team and the Technology and Telecom team, Robin also launched a new division targeted at mid-market businesses. Robin also spent time as the Global Head of MoPub, Twitter's mobile app monetization platform, overseeing the Supply Team, the Demand Team, Marketing, Analytics and Operations in the US, UK, Japan, Singapore and Dublin. Robin also served as Twitter's Vice President, US Client Solutions, where she oversaw the team that serviced the largest brands all the way through to the Customer Success team who onboarded new small businesses. Prior to Twitter, Robin worked for AOL, Time Inc and US News and World Report and started her career on the agency side at TBWAChiatDay LA where she worked on the Apple business. Robin also sits on the board of Sliide, a mobile technology company, based in the UK. Robin holds a Bachelor of Arts from Villanova University. When Robin isn't working she loves spending time traveling with her family, snowboarding, hiking with her dogs and working out at F45. She resides in the Bay Area in Northern California with her husband and twin teenage daughters. Links: LinkedIn: https://www.linkedin.com/in/robin-partenheimer-wheeler/ Twitter: https://twitter.com/robinw