Podcasts about cpg

What does it take to succeed when the rules of the game are changing? In this episode, Gordon hosts Colin McQuay, Senior Director and Head of Strategic Revenue Management at Nestlé, who shares his perspective on the future of work, data science, AI, leadership and the evolving CPG landscape.From combining analytics with human understanding to building careers across different disciplines, Colin explores why the playbook that got companies to 2025 won't necessarily get them to 2050. He also discusses the rapid evolution of AI, why empathy and context will become even more important, and what it means to help people grow beyond what they thought was possible.Tune in for a thought-provoking conversation about rewriting the rules, making data useful, embracing AI, and helping people build the skills for what comes next.

The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. We dig into the new shelf-stable meal kit brand launched by Sir Kensington's co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars' attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to see from emerging CPG brands. Show notes: 0:20: Angels In The Parking Lot. We Riff On Riff. Winning The Battle. Phenomenal Education. – The hosts recap the recent Taste Radio meetup in San Diego, featuring live interviews with Maddie Serviente of The Angel Group and Chuck Casano, founder and CEO of Pitaya Foods. They also preview upcoming Nosh Live, BevNET Live and Brewbound Live events in Los Angeles. The conversation then turns to Riff, a new brand of elevated pasta and noodle meals designed to compete with familiar names such as Hamburger Helper and Rice-A-Roni and now available nationwide at Target. The hosts discuss the opportunity to reinvent familiar categories through better food, branding and consumer appeal, while emphasizing that taste remains critical to a brand's success. They also spotlight Battle Bars' brand refresh, including redesigned packaging and reformulated protein bars, and discuss how the changes were informed in part by the significant role women play in the protein bar category and are intended to broaden the brand's appeal. Ray offers a mea culpa over Goodles' reported acquisition price, while the hosts discuss Sol-ti's growth in the wellness shot category and its recent $30 million fundraise. They wrap with All Phenoms, a sparkling functional beverage that illustrates both the opportunity and challenge of communicating multiple functional benefits while maintaining a clear consumer proposition. Brands in this episode: Riff, Sir Kensington's, Hugh Kitchen, Hamburger Helper, Rice-A-Roni, Jif, Life, Goodles, Chef Boyardee, Super Coffee, Battle Bars, Sol-ti, All Phenoms, Wild Wonder, Olipop, Poppi

Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the specialty Vietnamese coffee company she started in 2018. On this episode of ITS, Sahra talks about building a market for Vietnamese coffee and robusta in the U.S., working directly with farmers in Vietnam, shifting from DTC beans to retail cans, and how introducing a new product to consumers requires time and intention.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim Toman is an MES Consultant at Grantek. Jim has been helping manufacturers with their software, engineering and MES processes for over 30 years. Currently Jim offers advising and consulting services for Manufacturing Execution Systems (MES) applications and capabilities. Jim's role brings together decades of experience in MES systems specification, development, implementation, integration, productization, standards, continuous improvement, and quality. The Industry 4.0 Podcast with Grantek delivers a look into the world of manufacturing, with a focus on stories and trends that lead to better solutions.   Our guests will share tips and outcomes that will help improve your productivity. You will hear from leading providers of Industrial Control System hardware and software, Grantek experts and leaders at best-in-class industry associations that serve the Data Centers, Life Sciences, CPG and Food & Beverage industries.

AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo management, and applying classic 4P discipline—pricing, distribution, promotion, and messaging—as one system instead of disconnected levers. She contrasts this GM-style, cross-functional execution model with the narrower brand role common at most B2B SaaS companies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suzanne Ginestro is a seasoned CPG executive leader with over 27 years of marketing expertise across the food and beverage industry. She is currently the Chief Marketing Officer for Califia Farms and leads a 35-person marketing organization that encompasses brand management, creative services, communications, and consumer engagement. Suzanne's previous roles include Chief Marketing Officer at Quest Nutrition, Chief Marketing & Innovation Officer for Bolthouse Farms, and marketing leadership roles at Red Bull North America, Pinkberry Ventures, Dreyer's Grand Ice Cream, and Kraft Foods. Suzanne currently serves on the board of Zevia (ZVIA) and has previously served on other corporate and non-profit boards, including Humm Kombucha and Village School. Suzanne earned her Bachelor of Arts degree from Northwestern University and her MBA from Northwestern University, Kellogg Graduate School of Management.

The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets.Follow Sam on LinkedIn at: https://www.linkedin.com/in/samuelbevan/Follow Spotify Ads online at: https://ads.spotify.com/You've built SMB and mid-market advertising businesses at Google, Facebook, and Snap before landing at Spotify. What drew you to audio as the next frontier — and why now?Your current remit spans emerging and scaled business, mid-market, SMB, customer success, and market expansion globally.  That's a massive scope. How do you think about prioritization when everything is simultaneously “on”?CPG brands have historically been heavy TV and display spenders. What's the honest conversation you have with a CMO who still sees audio as a “nice to have” rather than a core channel?Spotify has stated that audio ads on the platform are two times more effective than display ads for both purchase intent and information intent. How does that data land with CPG performance marketers who are laser-focused on ROAS and attribution?Retail media has exploded as a category because of purchase-signal data. Spotify sits outside the transactional data loop — how do you make the case that listening behavior is a proxy for buying behavior?We talk a lot on this show about the “commerce moment” — the point where brand intent converts to purchase. How is Spotify thinking about bridging the gap between audio impression and point of sale?You joined Spotify from Snapchat, where you led SMB sales, having also held SMB-focused roles at Facebook and Google. What's the universal truth about selling advertising to scaled and emerging businesses — regardless of platform?You described 2025 as a “breakout year” for Spotify's emerging and scaled business, driven by rapid adoption of Ads Manager and Ad Exchange. For CPG brands that haven't yet leaned in — what are they leaving on the table?Agentic AI and programmatic buying are reshaping how media gets planned and purchased. What does Spotify's ad exchange strategy look like in a world where AI agents may soon be making the media buys?We're here at Cannes Lions, the festival of creativity. Spotify sits at the intersection of culture, creativity, and commerce. How do you think about Spotify's role in helping CPG brands show up more culturally — not just commercially?What's one thing CPG brand teams consistently get wrong when they approach audio creative — and how should they fix it?Final question: if you could wave a wand and change one thing about how the advertising industry thinks about audio and Spotify specifically, what would it be?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo management, and applying classic 4P discipline—pricing, distribution, promotion, and messaging—as one system instead of disconnected levers. She contrasts this GM-style, cross-functional execution model with the narrower brand role common at most B2B SaaS companies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a thriving CPG brand wasn't Katie Lee's plan. It was a crisis response that evolved into a national business. When the COVID-19 shutdown threatened her four St. Louis restaurants and the livelihoods of 150 employees, the chef and restaurateur created a line of frozen pizzas simply to keep her team working. That pizza became the foundation for Katie's, a CPG brand that has grown from roughly $2 million in revenue in 2023 to a business on pace to surpass $24 million in sales this year. The brand is also headed for more than 6,300 retail doors by year-end, including every Target and Sprouts nationwide, along with Whole Foods, Publix, Wegmans and other major retailers. That kind of growth hasn't come without some serious operational challenges. When Target awarded Katie's a national rollout, Lee suddenly had to figure out how to produce 400,000 pizzas in three months. Now, as the brand expands beyond pizza into new categories, she's building a new manufacturing facility while working to preserve the restaurant-level standards and culinary approach that set Katie's apart in the first place. Katie shares what she's had to learn the hard way about CPG, how she and her team navigated the brand's explosive growth, and why she's ultimately more motivated by the freedom to create, build and make an impact than by a big exit. Show notes: 0:20: Katie Lee, Founder & CEO, Katie's – Katie discusses her new book, Unemployable, which chronicles the unconventional path that took her from dropping out of high school at 15 and struggling with addiction to becoming a successful restaurateur and entrepreneur. She explains how she essentially brought the restaurant experience to the freezer aisle, using hand-stretched dough, wood-fired cooking and premium ingredients to create KATIE'S first line of pizzas. She talks about the brand's Walmart Golden Ticket and full-chain Target rollout, including the challenge of meeting the massive production demands that came with those opportunities. Lee also explains how her restaurant background gives KATIE'S an advantage in CPG: her team can develop products quickly, test them with thousands of restaurant customers and apply decades of culinary experience to ingredients, technique and hospitality. She believes consumers are increasingly looking for restaurant-quality food at home, but says the experience extends beyond the food itself to storytelling, presentation and the people and craft behind the product. Brands in this episode: Katie's

In this episode, sponsored by Instacart Enterprise, Portager, Vusion, and Sifter Solutions, Ben Miller is joined by Chris Walton, President and CEO of Omni Talk, live from NRF Retail's Big Show Europe in Paris, to unpack the latest grocery news and trends shaping the global grocery and CPG industry. This week, they discuss: • Kroger's stalled performance and lowered 2026 sales outlook, examining whether the challenges facing the supermarket giant are specific to Kroger, the broader supermarket format, or consumer confidence: https://www.supermarketnews.com/finance/kroger-cuts-same-store-sales-outlook-for-2026 • Instacart and Shipt launching AI-powered shopping assistants, and what the latest developments in AI-powered grocery shopping mean for the customer experience retailers should be working toward: https://www.grocerydive.com/news/instacart-shipt-launch-ai-powered-shopping-assistants/829859/ • Walgreens partnering with Looma to deploy in-store advertising screens, and whether working with a partner that provides hardware, content production, and measurement is the right approach to in-store digitization: https://chainstoreage.com/news-briefs/2026-09-08?article=walgreens-deploy-store-advertising-screens • Albertsons expanding its board and naming Meg Whitman as its first Executive Chair, examining what the appointment could signal for the company and the wider grocery industry: https://www.grocerydive.com/news/albertsons-expands-board-names-first-executive-chair-meg-whitman/829895/ Plus, Kim Schneider of Vestcom joins us for Five Insightful Minutes to explore how grocers can maximize their investment in shelf-edge technologies. A few things worth checking out from this week's episode: Don't miss our exclusive interviews from NRF Retail's Big Show Europe in Paris, featuring the retail leaders and innovators shaping the future of grocery and retail. Catch them on the Omni Talk LinkedIn page, podcast channels, and YouTube. Register for Omni Talk's Fall Conference Season “Must-See” Tech Preview: https://www.linkedin.com/events/omnitalk-sfallconferenceseason-7486477216600518656/theater/ Episode 005. Welcome to GrocerTalk. P.S. Be sure to check out all our other podcasts from the past week here, too: https://omnitalk.blog/category/podcast/ Music by hooksounds.com.

Eric Lauterbach is the former CEO of Peet's Coffee. He joined Peet's in 2010 after cultivating his career in CPG marketing and sales at Procter & Gamble, Clorox, and a few startups along the way. Today, he serves on the board of MPM Products and Ace Hardware. Eric shares how his experiences have shaped his hiring and leadership philosophies, reflects on valuable lessons from the last 30 years, and considers what's on the horizon for emerging leaders. Highlights from our conversation include: - The formative experiences that set Eric up for a successful career in CPG (2:29) - Balancing urgency and patience (4:00) - Why CPG? (5:26) - Leading across startups, large CPG companies, and PE-backed brands (6:23) - Eric's approach to mistakes (8:14) - His talent philosophy (9:22) - Cultivating effective self-awareness, empathy, and judgment (12:35) - “The Big Eff Up” (16:17) - What Eric looks for in leaders beyond the resume (19:05) - Evaluating how someone will relate to the culture of an org (20:28) - How Eric instills a shared sense of purpose in teams (23:10) - Advice for emerging leaders (26:08)

Most pet brands sell function. Denzel's Dog Treats built its challenger brand around something very different: Happiness!! In this conversation, I speak with founders James and Nathan about how they spotted an emotional gap in the pet category and used brand strategy, packaging, product format and occasion-based innovation to turn dog treats into something much bigger than a functional purchase.And the commercial results are what make this such an interesting story for founders scaling consumer brands. A Valentine's activation delivered around 15–17x the rate of sale of a normal promotion, with more than 60% of shoppers buying it having not previously bought from pet. Their advent calendar has become their bestselling SKU despite only being available for part of the year. We get into how seasonal innovation moved from “marketing stunt” to revenue channel, why they designed for grocery, hospitality and online from day one, and how becoming obsessive about the brand experience helped Denzel's create genuinely incremental growth.Use code BGH25 for 25% off Denzel's NEW Advent Calendars from https://www.denzels.co.uk/products/advent-calendarDetails below **Redeemable from https://www.denzels.co.uk/products/advent-calendar only25% off Advent CalendarApplies to one-time purchasesNo minimum purchase requirementOne use per customerCan't combine with other discountsEarly bird discount, active from 15 Sept to 22 Sept (23:59)What You'll LearnHow James and Nathan identified an emotional white space in a category dominated by functional positioning.Why Denzel's spent roughly 30–50% of its initial £25,000 startup loan on brand, design and packaging.How Valentine's treats generated around 15–17x normal promotional rate of sale and attracted shoppers who had never previously bought from pet.Why seasonal NPD has evolved into an acquisition funnel that can ultimately drive shoppers into the core Denzel's range.How to design products and formats around new channels and occasions rather than simply competing for space within your existing category.Key Topics DiscussedBuilding a pet brand around the “happiness exchange” between dogs and their ownersBorrowing inspiration from consumer brands such as BEAR rather than the existing pet categoryUsing Denzel himself as the central brand characterStarting the business with a £25,000 loanInvesting disproportionately in packaging and brand from day oneDesigning dog treats to work in grocery, cafés, pubs and onlineCreating selection boxes, Valentine's treats, Easter products, birthday products and advent calendarsBringing a Tesco Valentine's idea from conversation to delivery in only a few monthsDriving incremental category shoppers rather than simply stealing shareSelling more than 30,000 advent calendars through Denzel's own website during an early launchBecoming a bestseller on Amazon at ChristmasBuilding specific hospitality products including peanut butter brownie, banana bread and pistachio cheesecake treatsOutselling a chocolate Florentine in Caffè NeroThe operational pain behind seasonal forecasting and manufacturingTurning seasonal innovation into a repeatable retail growth modelBuilding the UK blueprint before selectively expanding into EuropeWhy packaging has to do more of the selling in crowded grocery categoriesTargeting what Denzel's calls “Gen Zennial pet parents”Useful links https://www.instagram.com/thedenzelstory/?hl=enhttps://www.denzels.co.uk/collections/shop-our-treats?srsltid=AfmBOorqeOYT4jb5u60GQa-AtYmjaba8MHZRynjaGkfn1vmkOy_DcN5ACommunity and review requestDid you get a nugget of value from this chat? If so, PLEASE share your thanks by hitting FOLLOW or SUBSCRIBE to Brand Growth Heroes on your favourite podcast app, and even LEAVE A REVIEW - both of these actions make a MASSIVE difference to our mission to help more founders just like you.AND by sharing this episode with another founder building a challenger brand, a colleague or a mate who loves business podcasts - or anyone trying to work out how to build a sharper, more focused growth model±Join our community Instagram (https://www.instagram.com/brandgrowthheroes) LinkedIn https://www.linkedin.com/company/brand-growth-heroes/ Youtube (https://www.youtube.com/@brandgrowthheroes)Fiona Fitz runs lots of great programmes, courses and coaching sessions. Find out more here or contact her directly on Linkedin to find out about booking one of her advisory hours. https://www.brandgrowthheroes.com/mini-mba-2026https://www.linkedin.com/in/fionafitz/Are you a founder leaning in to the value that AI can unlock for your consumer branded business? Then join Fiona's NextGen CPG WhatsApp group for founders leaning in to the value that a leadership approach to engaging with AI can unlock for businesses like yours.Sponsor*** Thanks to Brand Growth Heroes' podcast sponsor — Joelson, the commercial law firm ***If you're a founder, you already know how much energy goes into building the perfect product, creating standout branding and connecting with consumers.But scaling a CPG business also brings legal complexities that can make or break your growth journey - from contracts and regulatory compliance to protecting your intellectual property.That's why we're proud to partner with Joelson, the leading commercial law firm specialising in helping founders of scaling consumer brands.Joelson works with brands like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, and advised the innocent founders on their landmark sale to Coca-Cola - and still work with them at JamJar Investments today!Joelson is offering a FREE LEGAL CONSULTATION to all BGH listeners (hello@joelsonlaw.com or https://joelsonlaw.com/contact/) - we highly recommend you take them up on it!CreditsThanks to our Sound Engineer Gyp Buggane at Ballagroove.com

Brian Folmer is the founder of FirstLook and FirstLook Ventures, a consumer-focused investor network connecting emerging brands with a community of accredited investors. Through FirstLook's product-driven investor experience, he has built a platform that helps founders put their brands directly in front of potential backers while creating a more hands-on way to discover the next generation of consumer companies.At FirstLook Ventures, Brian invests in Seed through Series B consumer brands and evaluates opportunities through more than early traction alone. He shares what makes a consumer business compelling to investors, how founders can frame a credible fundraising story, the signals behind product and brand-market fit, and why relationships, thoughtful positioning, and realistic capital plans matter in a competitive CPG market. The conversation is a practical look at how founders can stand out and how investors assess enduring consumer brands.LinkedIn: https://www.linkedin.com/in/brianfolmerWebsite: https://firstlook.vc

Retail accounting gets complicated fast.Between distributors, retailers, promotions, deductions, and short payments, many CPG brands find themselves with accounts receivable reports they can't trust and financial statements that don't tell the whole story.In this episode, Jenna Oviedo from JAVE Insights shares the systems every CPG brand should have in place to manage retail accounts receivable from day one.We discuss:Building the right chart of accountsRecording deductions correctlyApplying retailer paymentsKeeping AR clean and actionableKnowing when to implement trade accrualsCleaning up accounting issues before they impact cash flowWhether you're shipping your first retail order or managing national distribution, this episode provides a practical roadmap for building accounting processes that grow with your business.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Join Molly Baker and a founder building a brand nights and weekends while still working a full time corporate job. This conversation covers the grocery store moment that sparked the idea, the physical grind of running a CPG brand out of a commercial kitchen, and why there is no perfect time to start. They also dig into balancing two jobs at once, learning to relinquish control, and the emotional highs and lows of entrepreneurship. It is an honest look at what it really takes to build something from the ground up while keeping up with your day job.

The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel, the commerce accelerator division of Omnicom.Follow Jessica on Linkedin at: https://www.linkedin.com/in/jessica-duquesne-exec/Follow the Hershey Company online at: https://www.thehersheycompany.com/Follow Alyson on Linkedin at: https://www.linkedin.com/in/allyson-holland-gill-55194a2/Follow Flywheel online at: https://flywheeldigital.comJessica & Allyson answer these questions:1. The "Scream for REESE'S" campaign was described as Hershey's first partnership of this kind. What was the internal case you had to make to greenlight something so unprecedented — pairing a candy brand with an R-rated horror franchise — and how did you overcome skeptics?2. The explicit goal was to establish REESE'S as the quintessential Halloween treat in five key international markets where U.S.-style Halloween culture is still emerging. How do you localize a Halloween campaign for markets where the holiday doesn't have the same roots, and what did success look like differently country to country?3. The Effie-winning "Be So Eggstra" Easter campaign at Walmart was all about converting shopper interest into action. How does the consumer psychology of Halloween differ from Easter when you're building a commerce strategy — and did those Easter learnings inform how you approached the Scream activation at retail?4. From Flywheel's vantage point sitting across dozens of CPG clients, how rare is it to see a brand successfully stitch together an entertainment IP partnership, international expansion, and seasonal retail activation all in one campaign? What made Hershey's execution stand out?5. The campaign delivered "compelling seasonal concepts and highlighted opportunities to prioritize REESE'S product placement" at retail. How do you actually influence product placement in international markets where Hershey's retail relationships are far less established than in the U.S.? What's the commerce infrastructure playbook for markets like Mexico or Puerto Rico?6. Seasonal confectionery is one of the most contested shelves in retail — every brand is fighting for the same holiday display real estate. From a commerce strategy standpoint, how should CPG brands think about the interplay between in-store placement, digital shelf, and social to amplify a limited-time partnership activation like this one?7. In the UK, the campaign gave consumers a chance to win exclusive tickets to a private screening of Scream 7 through in-store promotional materials. Sweepstakes and experiential prizes are classic shopper mechanics — but how do you measure their commerce impact beyond entries? What are the right KPIs for a promotion like this?8. Scream is a franchise with a specific fan base — older, horror-savvy, nostalgic. REESE'S skews much broader. How did you make sure the partnership reached the casual Halloween consumer and not just the Ghostface superfan? Where was the creative tension in that balancing act?9. We're seeing more CPG brands pursue entertainment IP licensing — from candy to beverages to snacks. Is this a durable strategic playbook, or a moment in time? And what separates a partnership that genuinely builds brand equity from one that's just a short-term sales bump with a logo slap?10. Agentic commerce and AI-driven shopping are beginning to reshape how consumers discover and buy seasonal products. If an AI agent is doing a consumer's Halloween shopping — choosing between REESE'S and a competitor — what does a brand need to have in place to win that moment? Does a Scream partnership even register?11. Seasonal is the highest-stakes, most compressed window in CPG. The entire campaign has to land in 6-8 weeks. How is the rise of AI-powered media planning and retail media networks changing how you resource, pace, and measure a seasonal program like this one?12. You've described this campaign as "just the beginning" and a template for future collaborations that deepen brand relevance and seasonal impact. What's the evolution of this playbook — and as Scream 7 actually hits theaters in February 2026, how does Hershey sustain the cultural connection beyond the Halloween window?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This week, we dig into Barilla Group's acquisition of Goodles and how the mac and cheese brand's success reflects growing demand for better-for-you versions of familiar, legacy products. We also look at David Protein maker Medici Brands' $2.2 billion valuation following its Series B raise, the launch of its better-for-you candy brand HallPass and how the company is rethinking two of the most familiar formats in CPG.  Show notes: 0:20: Incremental Betterness. Medici Momentum. Shelf Impact. Dance & Drink. A Trip To London. – Ray highlights Taste Radio's upcoming meetups in San Diego and San Francisco before the hosts unpack Barilla Group's acquisition of Goodles, including the brand attributes that made it attractive to consumers and acquirers alike. They also explore the broader trend of "incremental betterness," as Ray puts it, and why improving established categories can be just as powerful as creating something entirely new. The conversation turns to Medici Brands and how founder Peter Rahal has fueled its rapid expansion beyond David protein bars into new formats, including HallPass, which the hosts sample and review. They also taste David's new pumpkin spice bar and discuss how brands can use "training wheels" to make better-for-you products more approachable before potentially improving their formulas further. Melissa spotlights new flavors of Koia's Protein Pop line, while Mike showcases Golden Disco's non-alcoholic cocktails. Melissa also highlights a new Nombase course from packaging expert Fred Hart focused on designing products for maximum shelf impact. Finally, the hosts discuss Kendall Jenner joining U.K.-based functional beverage brand Trip as a shareholder and global ambassador, and look ahead to Taste Radio's upcoming meetup in London. Brands in this episode: Poppi, Goodles, Culture Pop, Annie's, RXBAR, David Protein, HallPass, Thirsty Buddha, Rise Kombucha, Trip, Koia, Golden Disco

The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify.Follow Lauren on LinkedIn at: https://www.linkedin.com/in/laurenlivak/Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/Listen to "Unpacking the Digital Shelf" podcast on Apple at: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522Listen to "Unpacking the Digital Shelf" podcast on Spotify at: https://open.spotify.com/show/1Qme24wjJjUnqrztQyMkUE?si=b6a0a46a58774fd7Learn about the Digital Shelf Summit here: https://www.digitalshelfsummit.com/Lauren answers these questions:How is generative AI changing the way shoppers actually discover and evaluate products online — and is “search” even the right word anymore?With AI-powered shopping assistants and chat-based commerce emerging, how should brands rethink product content that's optimized for an AI intermediary rather than a human scrolling a page?What does “digital shelf readiness” mean in an AI-driven world compared to five years ago?Are retailers' own AI tools (like retail media search and generative product Q&A) creating new data or visibility gaps that brands need to manage?How is AI changing the economics and workflow of content creation — copy, imagery, A+ content — at scale across thousands of SKUs?What early use cases of AI in digital shelf analytics have actually moved the needle on sales or share, versus ones that are still more hype than results?How should brand and eCommerce teams be restructuring roles or skill sets as AI takes over more manual digital shelf tasks?What are the biggest risks — misinformation, hallucinated product claims, brand voice drift — as AI generates more customer-facing content, and how are brands guarding against them?How is AI reshaping competitive intelligence and price/promotion monitoring on the digital shelf?Where do you see agentic AI — bots that shop, compare, and even purchase on a consumer's behalf — heading, and how prepared is the CPG industry for that shift?What's a common mistake you see brands make when they adopt AI tools for digital shelf management too quickly or without a strategy?Looking two to three years out, what's the single biggest way AI will change how brands compete for shelf space and share of search?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of Read Receipt, Sean checks back in with Katina Mountanos, founder and ceo of Kosterina, the greek olive oil and wellness brand betting the mediterranean diet belongs in every american pantry. two and a half years after her first appearance, she walks through how Kosterina grew from olive oil and vinegar into olive-oil shots, jarred olives, and a retail footprint across whole foods, target, walmart, sprouts and h-e-b. she gets into the walmart inbound that put their drinkable vinegars in 4,300 doors, why she runs the company on operational excellence, the brutal working-capital math of retail growth, and how she's building a founder brand on tiktok and substack. plus siete as her north star, the polyphenol case for early-harvest olive oil, and why a timeless brand also has to be timely.

Join Yousuf Ahmed, Founder and CEO of B-SIDES, for an inspiring conversation on rewriting the consumer packaged goods (CPG) playbook through AI automation and creative brand strategy. After a decade managing wealth for Grammy-winning artists and Goldman Sachs clients, Yousuf left Wall Street to launch an upcycled snack company without any prior food industry experience. In this episode, he breaks down how a non-tech founder can deploy AI agents as a virtual "Chief of Staff" to handle back-office operations, inventory workflows, and supplier management—giving a young startup the operational efficiency of a Fortune 500 company while freeing human leadership to focus on brand storytelling, retail execution, and product innovation.

Ben Lewis is the co-founder and CEO of Little Spoon, the baby and kids' food company he started with his wife, Angela in 2017. On this episode of In the Sauce, Ben talks about building Little Spoon DTC before moving into retail, the partnership with Target, building across different stages of childhood and the store, and what Ben has learned as both a founder and an investor in emerging consumer brands.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the most famous bodybuilding supplement in history was actually meant for your brain? For over 30 years, we've lived in a reality where creatine belongs exclusively to plastic shaker bottles, gym bro subculture, and building big muscles. But behind the scientific shadows, a parallel market universe has existed since the very beginning. In this episode, I'll dive deep into the collapsing walls between sports nutrition and cognitive longevity. From early 1990s constraints that commercially suppressed "cognitive creatine" to the modern epidemic of burnout, stress, and sleep deprivation...the macro dynamics have completely flipped. Discover how forward-thinking wellness CPG brands are leveraging new ingredient technology to charge premium prices for creatine, why combining creatine with nootropics creates a "dual-engine" for focus, and how food scientists are racing to solve the "golden goose" stability puzzle. Once unlocked, creatine is escaping the pharmacy aisle to become a baseline upgrade in mainstream functional drinks and the global food matrix. The "gym bro" era was just a temporary detour. Welcome to the future of cognitive health.

Is it good timing luck or strategy? If you've ever wondered why the same tactics land some months and stall in others, Sheri Moise reveals there's an entire data layer you're missing in making strategic decisions.  After 25 years in CPG sales and marketing, Sheri now works as a Marketing and Planning Strategist certified in Business Astrology, using what she calls AstroStrategic data to help founders spot when conditions actually favor getting noticed, connecting with buyers, and selling.  In this bonus episode, Sheri breaks down what AstroStrategic data actually is, walks through her three-part Discover, Decide, Deliver framework, and explains what her monthly market intelligence report gives founders that a standard content calendar can't. Strategy tells you what to do. Sheri's monthly market intelligence report tells you when it's most likely to work. Connect with Sheri: ⁠⁠⁠Website: https://sherimoise.com Substack: https://sherimoise.substack.com LinkedIn: https://www.linkedin.com/in/sherimoise/ Instagram: https://www.instagram.com/sherimoise/ Freebie Fest (Sheri's "Buyer Intel Month Ahead 'Horoscope' for Marketing"): https://www.cubicletoceo.co/freebiefest Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the latest episode of Taste Radio's Elevator Talk, leaders from five emerging CPG brands -- Tamarind Heads, Cozy, Samsara, Jöey Nordic Seed Crisps and Nadas Empanadas -- introduce their businesses, share what's changed since launch and offer a look at where they're headed next. Joining regular host Ray Latif, editor and producer of Taste Radio, is Can Koyuncu, the co-founder and CMO of Chapter Foods, who brings sharp questions, candid feedback and an investor's perspective to each pitch. Want to put your brand in front of experienced CPG operators and investors? Applications are open for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and founders get the chance to pitch their products, share company news and get unfiltered feedback from industry leaders. Apply now to be featured in an upcoming episode.

PR is no longer just about getting media coverage. Today, brand visibility is built across traditional media, podcasts, Substack, creators, influencers, events and, increasingly, AI-driven search. In this episode, we discuss how PR is evolving, when brands should start investing in it, what to consider when choosing an agency, and how PR should connect to broader business and marketing objectives. We also talk about earned versus paid media, what helps brands stand out in crowded categories, the changing role of press releases and physical events, and how AI and LLMs are beginning to influence brand discovery and PR strategy. My guest is Melissa Conner, Partner at Jennifer Bett Communications and an award-winning media relations strategist with 20 years of experience across retail, tech, fashion, health & wellness, beauty, CPG, social impact and home design. Her previous roles include leading PR at HL Group for TOMS and Sotheby's Diamonds, managing campaigns at Starworks Group, and driving press for Theory and Joe Fresh. She is also the founder of JBC's Office Hours program and advises early-stage consumer-tech companies on product positioning and market entry. Connect with Melissa Conner on LinkedIn: https://www.linkedin.com/in/melissa-conner-0418414/ Learn more about Jennifer Bett Communications: http://JENNIFERBETT.COM   If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or through: https://www.ie-brand.com/connect

What if the smartest growth strategy for your CPG brand is to stop chasing growth? Larry Young spent nearly 50 years in the beverage business before trading corporate boardrooms for a cattle ranch. The former CEO and president of Keurig Dr Pepper and his wife, Colette, now own Texas-based 10-2-4 Ranch, where they're building a premium beef brand on their own terms. In this episode, Larry and Colette explain why they've resisted the pressure to grow fast, raise money and chase scale; how they've made premium quality accessible without premium pricing; and why customer relationships, authenticity and simply delivering on your promises can be more powerful than any conventional growth strategy. They also share lessons on educating consumers, building word of mouth, choosing the right partners and hiring people who genuinely care about what they do. Show notes: 0:20: Larry & Colette Young, Owners, 10-2-4 Ranch – Larry discusses how a lifelong career in the beverage industry ultimately led him and Colette to ranching and the creation of a consumer beef brand. They talk about the 10-2-4's origins as a hunting ranch, how it evolved into a cattle operation and, eventually, a premium beef business built around Wagyu-influenced cattle, quality, traceability and affordability. The Youngs explain why their goal isn't to become the biggest beef brand, but the best, why taste is the most powerful selling point, how affordable pricing makes premium beef more approachable, and why educating consumers about lesser-known cuts and the nutritional benefits of beef is central to their strategy. They also share how word of mouth, restaurant partnerships, steak nights and social media help build the brand, while emphasizing personal relationships and customer service as key differentiators. The conversation also explores their decision to avoid political debates and carefully choose media and influencer partners so the brand remains focused on food rather than ideology. Finally, the Youngs reflect on entrepreneurship, defining success on their own terms, the importance of hiring people with passion and integrity, and the unexpected fulfillment of building a business that aligns with their lifestyle and values. Brands in this episode: 10-2-4, Bai

In this episode, sponsored by Instacart Enterprise, Portager, Vusion, and Sifter Solutions, Ben Miller is joined by Sarah Engel, President of digital marketing agency and consultancy January Digital and one of Adweek's 50 most influential marketing executives, to take stock of the latest developments in Agentic Commerce and unpack the global grocery news stories from this week that we believe are worth paying attention to. This week, they discuss: • Anthropic's new blueprints for Shopping and Merchant Agents, Amazon's latest Alexa for Shopping update, and what the rise of Agentic Commerce means for grocery: https://www.reuters.com/business/retail-consumer/anthropic-launches-ai-agent-blueprints-retailers-ahead-holiday-shopping-season-2026-09-02/ • Sprouts Farmers Market's CEO succession plan, with Jack Sinclair stepping down and COO Nick Konat set to take over.: https://www.grocerydive.com/news/sprouts-names-ceo-nick-konat/829368/ • Kroger and Meijer's September wellness events, and whether in-store health and wellness activations can really move the needle: https://progressivegrocer.com/kroger-takes-health-focused-message-across-country-wellness-tour • Walmart expanding restaurant delivery through Dunkin', and why the move could be a smart way to build delivery demand and order density: https://corporate.walmart.com/news/2026/09/walmart-expands-restaurant-delivery-with-dunkin • Aldi letting shoppers vote on new private label coffee creamer flavors, and whether it's smart engagement or simply a fun gimmick: https://progressivegrocer.com/aldi-takes-store-strategy-instagram-facebook Plus, GrocerTalk Grab & Go brings even more stories to the table, including Aldi's Barbie-themed UK exclusive, Sarah's pick of the week, and Ben questioning whether Starbucks' new UK autumn menu is helping clarify what the brand actually wants to be. A few things worth checking out from this week's episode: • Register for our Fall Conference “Must See” Tech Preview on September 17: https://www.linkedin.com/events/omnitalk-sfallconferenceseason-7486477216600518656/theater/ • Watch Jack Sinclair's Groceryshop keynote from last year: https://www.youtube.com/watch?v=HPdm5IAecYc GrocerTalk is your weekly dose of the trends, tech and big ideas shaping grocery and CPG. Episode 004. Welcome to GrocerTalk. P.S. Be sure to check out all our other podcasts from the past week here, too: https://omnitalk.blog/category/podcast/ Music by hooksounds.com

What started as a way to order dinner has evolved into one of the fastest growing channels in Australian retail. Consumers are now buying everything from groceries and beauty products to hardware and home essentials, expecting delivery in minutes rather than days. As shopper expectations shift, retailers are expanding into new categories, new partnerships are emerging, and brands are rethinking how they engage consumers in a convenience-first world. In this episode of Unpacking the Digital Shelf – APAC Edition, Teresa Sperti is joined by Matt McGinley, Head of CPG and Retail at Uber Advertising ANZ, to unpack what's driving the rapid growth of quick commerce and what it means for brands. Together they explore how shopper behaviour has changed over the past 12 to 18 months, why retailers are investing in convenience and rapid delivery, what the best-performing brands are doing differently, how to approach quick commerce as part of a broader commerce strategy, and the metrics that matter, from incrementality to new-to-brand customers. Whether you're just beginning to explore quick commerce or looking to maximise your existing strategy, this episode offers practical insights into one of retail's fastest-evolving channels. Uber's Quick Commerce Trend Report: https://www.uber.com/au/en/blog/quick-commerce-trends-what-cpg-brands-need-to-know/

From an early bet on Liquid Death to co-owning JAMS, here is why Pat McAfee needs to go all-in on investing into CPG brands. I mean this in the most endearing way possible, but Pat McAfee looks like the type of dude that has “elite grocery store knowledge.” And this is why I think he really needs to stop dabbling and start investing extensively in food and beverage CPG brands. If you weren't aware, Pat McAfee was an early investor in Liquid Death…and more recently became a co-owner of JAMS (the frozen PB&J sandwich brand attempting to dethrone Uncrustables). Why would this work? Because Pat McAfee is the king of the everyday consumer. He's relatable, authentic, and doesn't shy away from indulging a bit. So, when Pat McAfee says a snack (or beverage) is elite…his massive, loyal audience would clear the grocery shelves. Thus, he should be backing brands like Yough frozen pizza, JaJu frozen perogies (since I'm sure he ate many perogies growing up in Alleghany County), and maybe whoever's building a cool Jell-O shots brand. What CPG brand do you think he should target next?

How do you know when a trend is an opportunity – and when it's just a distraction? In CPG, the pressure to add protein, fiber, adaptogens, nootropics and every other buzzy benefit can be relentless. But more isn't always more. We dig into why some brands are winning by keeping things simple, how Purely Elizabeth has managed to embrace trends without losing its identity, and why Pathwater's evolution beyond bottled water may offer a lesson in building a brand around what consumers actually value. Plus, we swap samples, trade founder war stories and discover a few products that made us stop and pay attention. Show notes: 0:20: Clear Messaging. Too Much Function. Trend Chasing. Founder Hustle. Snack Time. — The hosts explore the tension between simplicity and functionality, comparing straightforward products like Bare Brew and Cherrish with more complex concepts like Vera. They discuss why emerging brands are often better off with one clear benefit and a simple consumer message. They also look at how Purely Elizabeth has embraced trends like protein and fiber while staying true to its core, and how Pathwater has turned its broader sustainability and hydration positioning into an advantage. Along the way, they share some funny realities of building CPG brands and highlight new products from Hol Health Club and Peppertux. Brands in this episode: Bare Brew, Narra, Pure Leaf, Doritos, Mamma Chia, Cherrish, Vera, Purely Elizabeth, PathWater, SmartWater, Bodyarmor, Hol Health Club, Melo, Doosra, Peppertux

Four childhood friends pooled $30,000 in a Chicago apartment to make wet wipes for men. Everyone told them dudes would never use them. Thirteen years later, Dude Wipes does close to $220 million in retail sales, runs on a team of just over 20 people, and is Mark Cuban's best-ever Shark Tank investment. They bootstrapped almost the entire way, none of them had retail experience, and they built a nine-figure business in a category the legacy players weren't even watching. In this interview, Ryan Meegan breaks down how they carried a business to $40 million with just three people, the guerrilla news-jacking playbook that made Dude Wipes a worldwide Twitter trend for pennies, and why brand marketing they never tried to measure was the smartest bet they made. What you'll learn in this interview: • Why four founders with different skill sets and zero egos never clashed in 15 years • How they got their first national retail deal with Kroger through pure cold-calling hustle • The Shark Tank bidding war that landed Mark Cuban's check - and why he calls it his best investment • Why going viral and trending #3 worldwide on Twitter barely moved sales - and why they kept doing it anyway • The Isaiah Crowell NFL moment: how a $3,500 deal turned into ESPN, Howard Stern, and national press • The Amex float strategy: how putting every PO on a credit card funded growth without big raises • Why they refused the VC and Shopify-loan path most DTC brands take - and how they built bank credibility instead • The line-extension trap: why deodorant and body wash failed, and how Covid refocused them on flushable wipes • How three people ran the business to $40M before hiring 15 more • Why they took private equity from TSG while keeping control - and the billion-dollar goal behind it If you're bootstrapping a CPG brand, trying to build awareness without a war chest, or wrestling with whether to chase line extensions or go deeper in your core category, this conversation will fundamentally change how you think about brand, capital efficiency, and staying in the game long enough to win. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend using the code FOUNDR50. Start here → ⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠ SAVE 95% ON XERO FOR 6 MONTHS Simplify your business finances with 95% off Xero for your first 6 months. Start here →⁠⁠⁠ https://foundr.com/xero⁠⁠⁠ WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH DUDE WIPES Instagram → https://www.instagram.com/dudewipes/ Website → https://dudewipes.com/ Ryan's LinkedIn → ⁠⁠⁠https://www.linkedin.com/in/ryan-meegan-07971859/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

What will define the next chapter of grocery and CPG innovation? In this edition of 5 Insightful Minutes, Rocquan Lucas, VP of Content at Groceryshop, joins Omni Talk to preview what attendees can expect when Groceryshop returns to Las Vegas this September. From AI-powered shopping experiences and retail media to evolving consumer behavior, unified commerce, and the technology transforming retail's core operations, Rocquan breaks down the biggest themes shaping this year's agenda. He also shares what's new at the show, including more interactive tactical learning sessions designed to give attendees actionable takeaways they can bring back to their organizations. Plus, Rocquan previews new original research Groceryshop will unveil on its main stage, explores how technology is changing both the associate and shopper experience, and shares why Groceryshop's Meetup program continues to be one of the event's most valuable opportunities for retailers, brands, and technology partners to make meaningful connections. Key Topics Covered: • The six major themes shaping Groceryshop 2026 • How AI is powering more conversational and personalized shopping experiences • How technology can support merchandising, supply chain, marketing, e-commerce, and more • Why evolving consumer behavior is changing product, assortment, and store strategies • The continued importance of unified commerce across online and in-store experiences • How retailers are expanding retail media while addressing measurement and transparency challenges • Why private label growth, channel switching, and value-seeking consumers are putting pressure on loyalty • What's new at Groceryshop, including interactive tactical learning sessions • How attendees can walk away with actionable next steps from every session • New original Groceryshop research on technology, associates, shoppers, and evolving baskets • Why the Meetup program helps retailers, brands, and partners build meaningful connections faster • What attendees can expect when Groceryshop takes over Las Vegas from September 22–24 Music by hooksounds.com Sponsored Content

CPG disruptors have entered just about every legacy category over the past few years in hopes of capturing bored consumers looking for more interesting everyday products.  We've seen this play out across dandruff shampoo, toothpaste and mouth wash, supplements, sunscreen, and, most recently, the allergy aisle.  “We did a ton of consumer work up front, probably too much, pulling research reports, data and our own survey of 600 consumers, and what we realized was that there is a huge experience and efficacy gap,” Loren Lucree, the CEO and founder of 9-month-old allergy-care brand Wizard Wellness, told Glossy. “[We found that] only 7% were loyal to their current solutions, which is bananas. … [The] lesson is nobody's writing love letters to Flonase or Zyrtec.”  Lucree is a beauty industry veteran formulator and executive. His CV includes Unilever and Estée Lauder brands. “One morning I woke up and told my poor husband, ‘I have to do this,' … because somebody else will do it if I don't,” Lucree said. “[I thought], ‘I have this amazing beauty network around me, and now's the time'.” Lucree secured $7 million in funding from True Beauty Ventures, G9 Ventures, Able Partners and The Venture Collective to launch Wizard Wellness via a DTC model in January. The brand is built on a beauty industry playbook, including cleaner ingredients, clear positioning, clinical testing, a dynamic OOH advertising funnel and social-first marketing. Now, just nine months post-launch, Wizard Wellness has entered CVS, Walmart and, as of Monday, Target stores.  Glossy West Coast correspondent Lexy Lebsack sat down with Lucree to learn firsthand how he took on allergy incumbents and what it'll take to become a leader in the space.

Tom Cochrane is founder of Eleviam, a brand accelerator running more than forty CPG brands across Amazon, Walmart, and TikTok Shop. Before building the agency, he put nearly five million dollars of his own capital into Amazon inventory to prove the model himself.This episode tackles a problem every CPG brand now faces: platforms are getting more expensive, more competitive, and harder to attribute, even as consumer attention keeps fragmenting.Tom and Eitan dig into the halo effect between TikTok Shop and Amazon, why a third of TikTok-driven purchases convert somewhere else entirely, and how Amazon's new AI shopping layer is changing what actually belongs in a listing.Listeners walk away with a clearer view of how to sequence platform investment as a brand matures, and why profitability discipline matters more than chasing growth at any cost.Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Tom Cochrane, Founder, EleviamTom Cochrane's LinkedIn: https://www.linkedin.com/in/thomasgcochrane/Eleviam: https://eleviam.io/Key Takeaways: • Ninety percent of US consumers still validate a purchase on Amazon even when they discovered the product somewhere else. • Thirty-seven percent of TikTok Shop transactions convert off of TikTok, most often on Amazon. • Creator partnerships should be judged on proven GMV track record, not follower count. • Amazon's AI shopping layer now reads full PDP and A+ content, so listings need to answer real buyer objections instead of just stuffing keywords. • Brands should launch omnichannel from day one, but stay narrow with a hero SKU before expanding the catalog. • Agencies scale by building repeatable systems and pod structures before they scale revenue.Chapters:[00:19] Introduction to Tom Cochrane and background[02:35] Running Amazon and TikTok Shop together: the halo effect[05:36] Rising platform costs and the shift toward creator partnerships[08:08] Competition, agentic shopping, and Amazon's AI-driven listings (Cosmos, Rufus)[11:53] Matching platform strategy to a brand's lifecycle stage[19:41] CPG challenges today: LTV, margins, and building a moat[26:11] Inside Eleviam: ICP, delivery, and where e-commerce is headed

Today, we are pulling back the curtain on CPG venture capital with Nathan Cooper, Founder and Managing Partner at Barrel Ventures. As an early backer of category-defining brands like OLIPOP, Nate shares his unique "Rules" of CPG investing in an era defined by rapid disruption. We kick things off by exploring how macroeconomic shifts, from GLP-1 lifestyle changes to wearables feedback loops, are redefining consumer habits. Nate and I explore the "Great Soda U-Turn," explaining how brands like OLIPOP successfully flipped the narrative to turn fizzy drinks from digestive villains into gut-health heroes. Although modern soda is just the beginning. In fact, we dive deep into the world of precision fermentation with pioneering companies like Helaina, analyzing how bioidentical lactoferrin bypasses traditional supply limits to disrupt the massive infant formula market (and beyond). Finally, Nate and I shed light on the explosive, high-stakes sectors of "Modern Oral" mouth pouches and the complex regulatory maze of hemp-derived functional beverages. Whether you're an ambitious founder trying to build CPG brands that master the daily consumer ritual, an investor managing early-stage long-horizon fund economics, or industry stakeholder seeking fresh market insights, this conversation delivers!

What if the fastest way to grow was walking away from $15 million in sales?  In this episode of The Story of a Brand Show, host Rose Hamilton sits down with Jason Burke, Founder and CEO of New Primal. Jason shares his incredible evolution from Googling "how to make beef jerky" without any food manufacturing background to building a CPG powerhouse.  Together, they deliver a masterclass on commercial discipline, detailing how New Primal cut 36 products down to a focused core, shifted from an impulse snack to a high-velocity lunchbox staple, and learned that revenue without healthy margins is just noise. In this episode, we cover: * The $15 Million Cut: How eliminating profitable yet complex SKUs and categories actually unlocked faster overall growth. * The Hidden Tax of Complexity: Why adding "one more SKU" taxes management bandwidth, operations, and capital far more than founders realize. * Top-Line Vanity vs. Enterprise Value: Shifting away from chasing rapid top-line revenue to building a sustainable, margin-accretive business model. * Listening to Consumer Behavior: How feedback from parents led to pivoting into mini meat sticks and capturing the expanding kids' lunchbox market. * The Retailer Reality Check: What a brand truly owes the shelf after getting authorized, and why distribution without demand is a dangerous trap. * Founder Discipline: Why the hardest part of scaling is learning to stop inventing new products and start mastering the core. Join us in listening to this episode! For more on New Primal visit: https://newprimal.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

We welcome Autumn Calabrese, global fitness leader and founder of Good Mood Brew, a brand of functional beverages built on botanicals, adaptogens, and nootropics. She is the creator of the 21 Day Fix, the portion-control system behind over 500,000 transformations. With a deep focus on simplicity, discipline, and consistency, she helps everyday people cut through the noise, build habits that stick, and reach their goals without chasing perfection.In this deep-dive conversation, Autumn reveals what it really takes to build something that lasts through every industry shift, from filming a fitness program live for 13 weeks straight with zero retakes, to now hauling 2,200 pounds of beverage cans off a truck herself when the crew didn't show. She shares actionable strategies, from reframing "simple" as never meaning "easy," to using the language you tell yourself to change how a hard day actually feels, and explains why she believes real balance (not extreme restriction) is what makes results actually stick.Topics DiscussedSimple vs. Easy.The One-Take Wonder: What it took to film a fitness program live for 13 weeks straight with zero retakes.The Algorithm She Hates: Why building trust online got exhausting the moment attention became a strategy.2,200 Pounds of Cans: The unglamorous reality of running a CPG brand solo, no assistant, no crew.Discipline vs. Consistency: Why the two aren't the same thing, and how one quietly builds the other.Keep Your Blinders On: Staying focused on your own lane while a dozen competitors launch faster.Real Pizza, Real Balance: Why she refuses to trade actual food for extreme restriction.Your Words Are Your Vibration: How the language you use about your day shapes the energy you put out.Connect with Autumn on InstagramConnect with Good Mood Brew on InstagramConnect with Sebastian on InstagramSebastianNaum.com

In this episode Jayla Siciliano sits down with Ethan Mayers, also known as "The Pitch Destroyer," to unpack what investors actually want, how founders should approach fundraising, and why relationship-building matters more than "the ask". Ethan shares hard-won perspective from years of helping founders sharpen their pitch, build stronger investor relationships, and understand the real purpose of a pitch deck: not to close a deal, but to start a conversation. He explains why investors are often looking for reasons to say no, how founders can better prepare for tough questions, and why the strongest pitch decks create curiosity, not just information. The conversation also digs into how founders should think about funding strategy, especially in categories like CPG where venture capital is often not the best fit. Ethan makes the case for defining success on your own terms, choosing the right type of capital for your business model, and considering alternative funding paths like angels, strategics, corporate venture, revenue-based options, and more. In this episode, you'll learn: Why investors are usually trying to de-risk, not "fall in love" with a deal How to treat a pitch deck as the beginning of a relationship Why fundraising should not replace building the business How to identify the right type of capital for your company Why CPG founders should think beyond VC How to define success in a way that fits your goals, not someone else's What makes a founder feel investable in today's market Key takeaways: Investors want inevitability, not perfection Relationship-building starts long before you ask for money The best founders know when to say "I don't know" Not every business is meant to chase venture-scale growth A durable, profitable business can be a stronger outcome than a unicorn exit About Ethan M. Ethan M. is a venture partner, mentor, and the force behind Post Unicorn Capital, where he tracks capital innovation trends and advocates for broader definitions of entrepreneurial success. He works with founders around the world to help them build stronger companies and navigate the evolving fundraising landscape. https://www.linkedin.com/in/ethanmayers/ Need help?  Join Jayla's FREE monthly Seed Money Office Hours call to ask your real funding questions and get more clarity on funding strategy, investor materials, pitching, finding investors, and how to close. Save your spot: https://seedmoney.mysamcart.com/office-hours About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too. Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.  

Many of you founders working with niche ingredients out there might have struggled with this question: How do you build a new category when consumers don't yet understand the ingredient, retailers don't know where to place it, and nobody is walking into stores asking for it? In this episode of Brand Growth Heroes, I speak with Andrew Hunt, co-founder and CEO of Aduna Superfoods, about what category creation around niche ingredients really looks like for CPG founders. We talk about how he has built a business that is approaching £5M in annual revenue by bringing ingredients like baobab and moringa to the UK, to creating demand through education, sampling and relentless market development - until these ingredients are on the brink of becoming mainstream.What I found particularly interesting is how Aduna has evolved as the market around it has changed. The business started out highly ingredient-led and impact-led, but eventually hit a commercial ceiling. Around 2022, Andrew and the team shifted towards clearer consumer needs such as gut health and everyday wellness, while keeping the quality of the ingredients and their sourcing at the heart of the brand. Now, as wholefood supplements, gut health, UPF-free products and higher-quality functional ingredients all move further into the mainstream, Aduna is increasingly well positioned for what Andrew calls the next generation of superfoods.What You'll LearnHow Aduna created demand for ingredients consumers had never heard ofWhy getting a retail listing means very little if shoppers don't understand what your product is forHow intensive sampling helped take baobab from almost no rate of sale to a best-selling superfoodWhy Aduna moved from ingredient-first communication towards clearer consumer need statesWhat founders building new categories can learn about timing, market education and knowing when the consumer is finally readyKey Topics DiscussedBuilding a new category around unfamiliar ingredientsIntroducing baobab and moringa to the UK marketWhy Whole Foods initially rejected Aduna because “nobody comes in asking for baobab”Creating demand before there is established consumer awarenessThe role of sampling in category buildingGoing from around 10 units sold in three months to becoming a best-selling superfood in Whole Foods and Planet OrganicUsing early retail success to unlock Holland & BarrettWhy product education alone can become a commercial constraintAduna's strategic shift towards consumer needs such as gut health and radianceProtecting brand integrity while becoming more commercially focusedThe rise of wholefood powders and supplementsWhy ingredient quality matters as consumers become more knowledgeableAduna's “Superfood 2.0” thinking around bioactive compoundsHigh-flavanol cacao and the difference between commodity ingredients and higher-quality functional ingredientsBuilding a proprietary supply chain in Ghana and Burkina FasoWorking with more than 100 women's cooperativesAgroforestry, tree planting and community infrastructureThe relationship between Aduna's branded consumer business and its ingredient supply businessAmazon as a major growth channelAmazon UK growing around 50–60% year on yearThe scale of the Amazon US opportunityAduna's ambition to grow towards £15 million over the next four yearsBuilding long-term sustainable growth rather than chasing scale at the expense of qualityUseful linkshttps://www.instagram.com/adunasuperfoods/?hl=enLike this episode?PLEASE share the love by sharing this episode with another founder building a challenger brand, a colleague or a mate who loves brilliant non-alcoholic drinks, or anyone trying to work out how to build a sharper, more focused growth model.Don't forget to FOLLOW or SUBSCRIBE to Brand Growth Heroes on your favourite podcast app, and even LEAVE A REVIEW - both of these actions make a MASSIVE difference to our mission to help more founders just like you.Join our communityInstagram (https://www.instagram.com/brandgrowthheroes)LinkedIn (https://www.linkedin.com/company/brand-growth-heroes/?viewAsMember=true)Youtube (https://www.youtube.com/@brandgrowthheroes)Find out more about the programmes and courses Fiona runs here (https://www.brandgrowthheroes.com/mini-mba-2026)Join the NextGen CPG WhatsApp group for founders leaning in to the value that a leadership approach to engaging with AI can unlock for businesses like yours.*** Thanks to Brand Growth Heroes' podcast sponsor — Joelson, the commercial law firm ***If you're a founder, you already know how much energy goes into building the perfect product, creating standout branding and connecting with consumers.But scaling a CPG business also brings legal complexities that can make or break your growth journey - from contracts and regulatory compliance to protecting your intellectual property.That's why we're proud to partner with Joelson, the leading commercial law firm specialising in helping founders of scaling consumer brands.Joelson works with brands like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, and advised the innocent founders on their landmark sale to Coca-Cola - and still work with them at JamJar Investments today!Joelson is offering a FREE LEGAL CONSULTATION to all BGH listeners - just request it here - we highly recommend you take them up on it!CreditsThanks to our Sound Engineer Gyp Buggane at Ballagroove.com and the entire BGH team.

Caulipower's sale to Urban Farmer in November 2025 marked the latest chapter in one of the most remarkable founder stories in modern CPG.  Before the acquisition, the company was generating more than $120 million in annual sales and had established a dominant position in better-for-you frozen food. But for founder Gail Becker, building a successful company was never just about creating enterprise value — and that makes this conversation worth revisiting. When Gail joined Taste Radio in March 2025, she spoke candidly about the motivations behind Caulipower, the company she built after seeing an opportunity to make the foods people loved more accessible and better for them.    With the benefit of hindsight — and knowing where the Caulipower journey ultimately led — Gail's perspective on success feels especially resonant. She opens up about the emotional rewards of entrepreneurship, the relationships she developed with consumers and the leadership lessons she learned while scaling Caulipower into a market leader with a national retail footprint of more than 25,000 stores. Whether you're hearing it for the first time or revisiting it with the outcome of Caulipower's sale in mind, Gail's message is clear: building a valuable company is one thing. Building something that genuinely matters is something else entirely. Show notes: 0:25: Interview: Gail Becker, Founder, Caulipower – Recorded at the lively Caulipower booth at Expo West 2025, Gail Becker takes us behind the development of the brand's new dill pickle pizza, a product that spent two years in development before reaching shelves. She outlines the three must-have criteria for every new Caulipower product and explains why expanding access to better-for-you food remains central to the company's mission. Gail also discusses the brand's willingness to challenge conventions and reflects on the intensity and optimism that defined Caulipower's early days. Despite being naturally private, she became the public face of the brand and shares what she's learned about navigating that role — including the importance of knowing when to say no. Brands in this episode: Caulipower

Points of discussion: 1. Five Star Beverage Group 2. Shane Lohman on LinkedIN - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Cullen Gilchrist has spent 15 years watching food and beverage brands succeed and fail. As CEO of First Run, he has seen enough companies light money on fire chasing growth, distribution, and viral moments to know exactly where the pattern breaks down every single time.In this episode Cullen and Destaney get into why scaling never fixes a margin problem, why repeat purchases are the only metric that actually tells you if your product is working, and why the fundamentals of building a great brand really have not changed in a hundred years. AI, TikTok shop, and D2C have just added more ways to ignore them.If you are building a CPG brand or advising one, this one is worth your time.

What if the moment where the buying decision actually gets made is still the part of the journey we understand the least?Agility depends on seeing what customers actually do — not just what they clicked — and being able to act on it while the promotion is still running.Today we're talking about the gap between where brands are putting their media money and where they can actually see it working. Retail media budgets are climbing, stores are getting reinvested in, and yet the shelf itself remains one of the least instrumented parts of the customer journey. We'll be covering:- Why the surge in retail media spend hasn't automatically produced better measurement.- What it takes to connect a digital impression to what a shopper actually does in the aisle.- How marketing, merchandising, and store operations have to work differently to act on any of it.To help me discuss this topic, I'd like to welcome, Angie Westbrock, CEO at Standard AI.About Angie WestbrockAngie Westbrock brings 20+ years of experience in retail, CPG and tech to her role as the CEO at Standard AI, the retail analytics startup valued at $1B that's helping retailers and brands understand shopper behavior so they can improve the customer experience and their bottom lines. Angie specializes in scaling teams, culture, and business operations to support massive growth. She's bucked the mold of what's expected of women since the start of her career; she was one of the first brewing managers at Anheuser-Busch, one of the youngest women to run a plant at CPG giant Sara-Lee, and helped lead Lyft's global Covid-task force with a young family at home.Angie Westbrock on LinkedIn: https://www.linkedin.com/in/angie-westbrock-a2581111/---------- Resources ---------- Standard AI: standard.aiThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

We're creating space for the brains behind the brands we love, and asking good questions along the way. The result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening. In this episode of Read Receipt, Sean sits down with Stephanie Farsht, CEO and co-founder of Small Wonder, the luxury waterless hair care brand built on a powder-to-lather format that activates fresh in the shower. Stephanie's path to founder wasn't conventional. She spent 16 years at Target in innovation and strategy, then eight years teaching entrepreneurship at Northwestern's Kellogg School of Management, before teaming up with two co-founders to reinvent hair care around a simple idea: potent ingredients work best freshly activated, not sitting in water for months. She gets honest about the messy middle, the pre-dosed pod experiment that flopped with 100 testers, the bottle that clogged after two weeks, and why she still emails customers herself when they cancel. Along the way she shares hard-won lessons on product obsession, failing fast, raising on your own timeline, and building a mission-driven brand in a category most investors are walking away from. Tune in for an inside look at building a category-defining brand through relentless iteration, customer intimacy, and a refusal to ship anything less than the best product possible! Chapters: 00:00 - Cold open 01:38 - Target, then teaching at Kellogg 08:40 - The powder-to-lather idea 11:01 - Becoming a CEO she never planned to be 13:00 - Two years of R&D through COVID 16:43 - Self-funding, no fixed timeline 18:01 - The pod experiment that flopped 23:09 - Designing the patented Wonder Bottle 25:24 - Doubt, failure, and identity 31:57 - Why the founder still does customer service 39:46 - Revenue, raising, and the road to retail 46:45 - Time is what kills companies 48:05 - All or nothing: a billion-dollar mission

Think the next massive CPG boom only centers around protein? Think again! Type “postpartum snacks” into the magical Google machine right now…and you'll get tons of results that are total bullshit. My wife is a few weeks postpartum with our second child…and I was literally LOL'ing at these blogs providing exhausted moms with recipes that endless require scratch cooking. So instead, new moms generally survive on whatever easily accessible snacks can be eaten with one hand. And as someone with 15+ years of high-level experience within the CPG industry, it makes no sense how the “Age of the Endless Aisle” hasn't fully reached postpartum healing. Although the “women's health” market overall has been surging lately…which tells me that one day relatively soon, functional snacks designed to specifically support specific women's health stages will mainstream.

Nonfat rallied nearly 30 cents in about 15 days. Can that rally can hold? WPC80 is showing its first real signs of softness in a while. Is it a seasonal slowdown or a sign? And milk proteins are still finding support. Will demand stay strong as new products come online, or will the economy finally put a lid on protein? In episode 105 of The Milk Check, host Ted Jacoby III and the T.C. Jacoby & Co. team focus on two of the busiest corners of the dairy market right now: nonfat and protein. In this episode, we cover: Why low inventories could keep powder markets volatile How exports, Mexico and production interruptions contributed to the move How the price gap between whey and milk proteins is encouraging reformulation What consumer spending, GLP-1 use and alternative proteins, and the economy could mean for dairy protein demand But this is still a market with plenty of unanswered questions. Listen as the team at T.C. Jacoby & Co. shares their view and outlook on what's coming and why. Listen to The Milk Check episode 105: Powder pops. WPC 80 slips. Dairy proteins defy gravity. Also available on: Amazon Music, Apple Podcasts, Spotify, and YouTube. Got questions? We'd love to hear them. Submit below, and we might answer it on the show. Ask The Milk Check Transcript: Ted Jacoby III: [00:00:00] Coming up on the Milk Check. Diego Carvallo: We’ve had a 28 or 30 cent nonfat rally in a matter of about 15 days that caught a lot of people by surprise. Ted Jacoby III: Welcome to the Milk Check from T.C. Jacoby & Co., your complete guide to dairy markets, from the milking parlor to the supermarket shelf. I’m Ted Jacoby. Let’s dive in. Ted Jacoby III: We are going to have a very focused market discussion. We’re recording this on August 24th, and the reality is, so far in the milk side of the business, things have been relatively underwhelming. We’re expecting milk to tighten up. It has, but only in a very normal way, so nothing huge to talk about. Cheese has been a non-event. The cheese market is very quiet right now. We’re expecting it to stay quiet. But there’s been a lot going on in nonfat and a lot going on in protein. So we’re gonna focus on nonfat and protein today. Diego, let’s go ahead and get started on nonfat. What’s been going on in the nonfat market, and what do you think is gonna happen next? Diego Carvallo: It’s been a very interesting market, Ted. We’ve had a 28 or 30 cent nonfat rally in a matter of about 15 days that caught a lot of people by surprise. We went from about $1.45 per pound to $1.75. And now we’re slightly below that. We’re close to the 1.70, but the CME spot market has remained at a premium. I think what led to this rally were a couple of things. One is when we got to 1.45, we became very competitive for skim milk powder. And we know for a fact that a few of the large producers in the U.S. made very interesting sales for exports after having exported very little for this year so far. That helped manufacturers and the whole market, find some sort of psychological support to prices. And then, at the same time, we noticed how several of the manufacturers were in a relatively good spot when it comes to sales for August and September. They were not having burdensom inventories, and they were pretty proud with their offers. So I think the whole market realized that Mexico still had a few shorts that they needed to cover. We made some international exports after not exporting for a while, so I think the whole market found some support and it rallied quite a bit. I was also surprised to see that rally. I think we got to the $1.75 and we started seeing pushback from Mexico. We started not being competitive in international markets again. And I wouldn’t be surprised if we see a correction in the coming days. At the same time, there are some rumors and also facts of production interruptions by some manufacturers. That also got people nervous, and I think that also contributed to the market rally. Ted Jacoby III: What do you mean by production interruptions? Diego Carvallo: There’s news that have gone around about some plants having recalls and some also production issues that have delayed [00:03:00] their releases. That added to a market that was nervous already. Ted Jacoby III: So, basically, a supply chain that has been relatively low on inventory to begin with, any kind of potential supply disruption such as another FDA recall or something that at least holds that product for a little while, the market’s just pretty sensitive to that, and that’s causing this extra volatility. Diego Carvallo: Exactly. Yep. Ted Jacoby III: Jake, what has this volatility been doing to the hedgability of our nonfat market? Jacob Menge: We’ve seen pretty poor CME NDPSR correlation compared to history. I don’t know if poor correlation is the word, but if you’re in short-term hedges you have a coin flip here of how well that hedge is gonna work for you. But in general the market’s actually been pricing in lower volatility than what we have actually realized. That’s over a multi-month period. So there might be a week where you are along for the ride of a really sharp move one way or the other. But in general I would say it’s been fairly functional, the market has. Weird low volume in some of this volatility. I think that’s probably the one note is you’ll have really volatile markets like this. I would have expected better volume like we saw with our crazy run-up in February, March, whenever that was. Ted Jacoby III: What do you read into the low volume? Jacob Menge: Yeah, I don’t know. They’re numb to it now, after what everybody experienced in March, a quick little, 15, 20 cent pop doesn’t scratch the itch anymore. The market probably was a little bit better covered than they were back in February, March. So, even though the pop happened, more participants could sit on the sideline without panicking yet. Now, if we continue at these prices for another month or something like that, there’s gonna have to be more buyers, and I would imagine that leads to some more participation. Ted Jacoby III: Diego, how do you see this market playing out over the next three to six months? Do you think the volatility comes out of the market, or do you think we’re on this rollercoaster and we still gotta stay buckled up? Diego Carvallo: I think we’re gonna still have volatility, Ted. And the main reason is Europe, which is a significant player for the SMP market has gone through very bad weather. It’s gotten very hot. Solids in the milk are going down, and for that reason the cheese plants are having to use more milk. So, there’s fewer volumes of liquid milk hitting the dryer at a period where we have little inventories in Europe, so I think that’s gonna contribute to high volatility. And the same scenario can be said of the U.S. We don’t have much inventory. The manufacturers are sitting in a good spot in terms of availability. They do not have too much pressure to sell. So, any type of disruption to supply chains, production, or any pickup in demand, it’s gonna result in big swings, both ways, not only up. Josh White: I think that our seasonality has shifted. We’re already hearing rumblings that there’s some Ramadan buying beginning [00:06:00] to happen. That’s business not too many years ago didn’t happen until the first quarter. That helped create a outlet to clean your inventories before the heavy seasonal production for Europe and the U.S. Now, that business is trying to get in front of Christmas business and Chinese New Year business, and it’s coming at the worst time, when the U.S. is in a short squeeze, Europe is going through a heat wave, New Zealand’s not yet completely online, and it’s keeping things tight. My personal opinion is that we’re drowning in nonfat within the first quarter. We don’t have anywhere to go with it. This whole phenomenon’s been set up that we’ve been selling nonfat domestically somewhere that used to take skim solids. Somewhere in the margins, people are buying powder that usually interchange between powder or cheap skim, that it may have been buying skim more recently. Right now is the tightest time ever to be selling UF products, yet everyone’s responding with incremental UF production at the same time that everyone’s launching more UF competitive products. That’s gonna be saturated at the exact same time we don’t have anywhere to go with powder. Q1 looks ugly to me from a skim solid standpoint. Ramadan is like the second week of February or slightly before, which means that Chinese New Year, they’re within a few weeks of each other. Last year they were already bumping into each other, but there was plenty of inventory. Don Street: You get through October, typically we would say U.S. Christmas demand, certainly for nonfat, is filled at that point because you’re manufacturing things, cookies, crackers, whatever, and that would also be your lead time to ship. So, you could even see, if you’re right, this convergence to the downside in November, December, even before Q1. Josh White: I think markets have been really smart, too. Whenever we find the points at which we think it happens, it seems like the market’s anticipating, and we’ve been trading anticipatory markets, and it’s moving a little bit in advance of that. This sounds really smart until you realize you’re already in it. I think we are already in it, and that’s created a little bit of the bump that we’ve seen right now as everyone’s trying to get in front of short covering. Every sell-off I think is gonna be met With buying for the next month or so. Ted Jacoby III: Everybody, we will be right back after these messages. Diego Carvallo: I’m Diego Carballo with T.C. Jacoby & Co. T.C. Jacoby & Co. specializes in international dairy markets. For new customers that haven’t done business with Jacoby, I would tell them that we can provide them with many of the powders, dairy products that they consume, not only with the physical product, but we can also help them mitigate their risk. We know dairy. We know the main players. We know the main providers for the whole value chain. We are one of the strongest players in the U.S. market because we have contact all the way from the farmer moving the liquid milk all the way to the end users that buy the end products. I am [00:09:00] Diego Carballo with T.C. Jacoby & Co., and we bring dairy to the world. Ted Jacoby III: We’re gonna come back to nonfat in a second, but I’m gonna switch over to protein and ask Josh what he’s seeing in the protein market, and then we’re gonna talk about if there’s any relationship between the two. Josh, what’s going on in protein, whey proteins, milk proteins? Has this market changed at all, or are we still on the bullish ride? Josh White: I’m not really ready to call a change in the long-term trend, but the market has softened, particularly for WPC80 over the past few weeks. What’s difficult to read, is this the product of the summer holiday season and just a little bit of a Q3 slowdown in B2B buyer activity and are things fine on the consumer end? Ted, it’s a tough-to-read market at the moment, but I would say over the last several weeks to a month, we’ve definitely seen more availability for products like WPC80 in the market, and the market’s really trying to digest that. After many quarters of higher pricing than the prior quarter, we’re now in a spot where if you’re out there looking for an extra load or two, you might be able to achieve it at a price better than you did in the prior quarter or where your quarterly contracts are. It’s the first time we’ve experienced that in a while. I don’t know that I’m ready to call that the end of the long-term uptrend in dairy protein, in particular whey protein, but it certainly feels like we could retrace a bit. Let’s take a peek at one or two variables that could be contributing to this. One is just the seasonality of it. We’re coming out of the summer holiday season. A lot of buyers, particularly in the B2B transactions, have been away from their desks on their summer holidays and are now starting to return to the desk and take an assessment of how their supply chain and inventory situation looks. I don’t think that’s limited just to protein. We’re seeing that across all of our dairy commodities. And over the last seven to 10 days, some of the activity with customers has picked up a bit. Secondly, we’ve priced ourselves out of the international market, or at least the European pricing and the U.S. pricing has achieved levels that have slowed down the international appetite. And as a result, we’ve seen that reflected in our export numbers. Does that create enough incremental and additional volume for the U.S. consumer that puts us in a spot where there’s extra product available? And maybe we will see a little bit more of an aggressive offer to try to clear some incremental volume that was leaving for an international buyer previously. Or have we actually tested a point where the consumer products have to increase their prices and the consumers are going to push back or are starting to push back? Anecdotally, talking to the people that are more more retail end-user-facing, it feels like their demand’s fine. It feels like they are expecting promotion activity for the fourth quarter. They’re not indicating any type of slowdown. We’ll see after a month or two where this thing settles out, but it feels like a few more incremental offers than it does customers pushing back. But I don’t know that every manufacturer out there would [00:12:00] describe that the same. The market’s a bit confused right now. Ted Jacoby III: Do you think that there’s been any changes on the supply side? Josh White: No, not substantial changes on the supply side. I don’t. Ted Jacoby III: So we might just be in that point where everybody’s looking at their inventories, right-sizing their inventories. If they have a few extra loads, they slow down their buying a little bit, but they’re gonna wait for the fall orders, which tend to be heavier than the rest of the year, to come through to see whether they need to do any more adjustments or if they’re good to go forward. Josh White: There’s like a poker hand of possibilities right now. You know, on the one hand, we’ve seen more product launches and new product introductions outside of the traditional health and wellness or sports nutrition space than we’ve ever seen before. Has that created a vacuum effect, and has that overstated demand a bit? Some of those products might win, some of those products might lose, but ultimately, to launch them, you have to produce them, and that creates a pipeline fill and a vacuum effect. Has that overstated demand? Am I right that we were just in a summer slowdown and people may have depleted their working inventories a bit, and we’ll see reorders happen over the next month or two? Did we kill enough international demand to saturate the U.S. consumer and the U.S. market? Did we see enough incremental production that outperformed against forecasts? We just had the July milk production report released. In June, numbers were revised higher. We’ve got plenty of milk. I think most of us would’ve argued that July should’ve been a bit slow given all the heat we experienced in Middle America, yet we reported year-over-year milk production growth against very, very strong comparables. Did we outperform our production expectations? Or has the consumer finally started to push back? And I really don’t know the answer to that, and I imagine it’s a combination of all of them. We’ll just see as we go into the fourth quarter what that means. The price responsiveness to some of these signals is going to change. A larger percentage of this dairy protein, and whey protein in particular, is being used in applications that are relatively new to our demand profile. We’re seeing it added as an ingredient in snack foods and as an ingredient in food manufacturing-type products. That’s something that trades much differently than the quarterly priced sports nutrition market. To digest exactly how shifts on the CPG level might reflect in what the current S&D situation feels like, that’s uncharted territory for us in a lot of ways. Ted Jacoby III: You mentioned WPC 80. Has whey protein isolate been weakening in the same way? Josh White: No, WPI has been well-reported to be pretty stable. I don’t believe that’s going to change in the short run. I really think the higher you go in terms of the value of the product at the moment, the more specialized and ingredient-based it is. And it feels like the majority of the WPI is graduating into an area that has much less price elasticity than the traditional WPC80 products. So, at the moment, it’s held fairly strong. We haven’t experienced any major production shifts in WPI for over a quarter. And as [00:15:00] long as we don’t test the consumer’s price tolerance anytime soon, it sure feels like they’re gonna hang in there and continue to buy the product and prices will remain firm. Ted Jacoby III: What about milk proteins? Have we seen any slowdown on the milk protein side or has that demand stayed strong as well? Diego Carvallo: It stayed strong, Ted. We’re actually seeing growing demand of companies and projects switching from WPC80 to MPC80, 85, and 90. There’s a greater amount of new projects asking us for samples on MPCs than WPCs. What we have seen is that whenever nonfat moved from let’s say $2 to $1.45, the price of MPC also moved lower by a smaller degree, but it still moved a little bit lower because the manufacturers had the wiggle room to make their offers a little bit more competitive. Ted Jacoby III: So, in the whey protein markets, one of the things we’re anticipating and we’re already starting to see is that for those annual contracts, the multipliers are probably gonna go up relative to the whey market, probably quite significantly. Are we seeing the same thing in the MPC market as well? Diego Carvallo: Yes. The multiple has strengthened. MPC 85, as a reference, it usually traded for many years at, let’s say, two and a half plus a premium of 70 cents, 60 cents, and I think it’s now closer to three times nonfat plus maybe another 75, maybe 80 cents. It’s definitely strengthening. Ted Jacoby III: Further production of whey protein is restricted by additional cheese capacity. So, unless we’re gonna build another big cheese plant, we may not be able to create much more whey protein production, at least here in the U.S. Whereas with milk proteins, it’s easier and cheaper to switch over, let’s say, a nonfat plant and make it a milk protein plant. So, increasing that capacity is gonna be a lot easier. How’s that gonna play out? Do you think that MPC multiples will stay strong even as we see added MPC production? Diego Carvallo: I agree that there’s gonna be more supply, but I think demand is gonna be higher than the additional supply that we’re seeing, at least for the coming two to three years. I think multiples are gonna be long-term stronger than they are right now. Josh White: I take the other side in this particular instance. The UF side has a different demand profile than the dry product side with the RTD movement and so many launches and so much interest in ultra-filtrated liquid products. That creates opportunity for the market to find some imbalances, and for the milk protein side to feel more commoditized seasonally. You’ve got a tremendous buyer in the cheese side that can step in and take solids and well support the multiple when it makes economical sense. But the profile for making UF or MPCs, relative to traditional nonfat and skim, could result [00:18:00] in more drying seasonally of MPCs that could make that basis a bit more volatile than what we’ve experienced in the past. Ted Jacoby III: I’m anticipating that protein demand stays strong and maybe even continues to grow internationally. The demand for milk proteins will continue to go up because it’ll be slower to see whey protein production go up than these demand increases. So, I’m splitting the difference between the two of you guys. I do think that we will switch over nonfat production to MPC production in various plants throughout the country, but I also agree with Diego. The demand is gonna be there. There’s going to be a lot of new products that wanna be able to say, “Hey, we have 30 grams of protein in our product, too.” But they can’t really make it cost-effective on the whey side, so they’re gonna do it on the milk protein side. That’ll keep things strong. But the pressure’s gonna be there. Jake, do you have any thoughts? Jacob Menge: None. Outside my Area of expertise. Ted Jacoby III: Thanks. You’re a big help. Jacob Menge: I’m just being honest. Ted Jacoby III: Tristan, do you have any thoughts? Tristan Suellentrop: Yes. At what point does MPC get expensive enough that you lose the substitution advantage over WP80? Ted Jacoby III: Josh, I think you’re the one who needs to answer it. Tristan Suellentrop: It’s a hard question. Josh White: The simple math is the per unit protein value. We would start there. They’re relatively similar from a total protein value. WPC80 market is trading between $12 and $13 a pound, and you’re about half that for your MPC 85. They are not the same product. They have different functionality characteristics and different nutritional profiles. Similar in many applications, but different in many ways, which means when you rank the highest valued application for your whey proteins to the most competitive value for the whey proteins, the MPCs would need to compete in the final tranche of your traditional WPC consumer tier. It means that MPCs do not need to achieve WPC pricing to start to get pushback. The pushback begins long before it achieves parity. The MPC market has the opportunity to balance itself much differently. The MPC can toggle between a dry product and a liquid product, depending on where that demand pull is. And right now the real growth in the dairy category and the superstar as of late has been the ultrafiltrated products. I think that most households have some version of this in their refrigerator now. It’s a growing category, but it’s also becoming a highly competitive market. You’re gonna see some volatility. I think to Diego’s point, we are seeing some CPG applications and some sports nutrition applications reformulating where they can, but not on a one-for-one basis. They’re adding it as an additional ingredient or increasing the inclusion rate of the milk proteins relative to the whey proteins, but they’re not one-for-one interchangeable.  We can afford to see MPCs go up several dollars a pound or WPCs come down several dollars a pound without eliminating the advantage to explore reformulation in MPCs for those that can use it. Ted Jacoby III: Mike, do you have any thoughts? Mike Brown: I just came back from Interstate [00:21:00] Milk Processors meeting. Lots of talk between the whey guys and the MPC guys on demands and expectation for further substitution of WPCs with MPCs where it can happen. There’s places that really works. There’s places it doesn’t work quite so well, particularly in some beverages. As long as there’s a cost advantage, we’ll see it. It’s already happening in some of the protein ice creams, for example. Ted Jacoby III: So, what’s the prognosis when it comes to proteins? Demand stays strong, but we continue to produce more concentrated proteins, at least on the milk side? How is it all gonna play out from a price perspective, let’s say in the next six months? Josh, it sounds like your thoughts are: we’re steady as she goes. We’ve maybe reached a point where we’re range-bound rather than just ratcheting higher? Josh White: I think you just walked me into a trap that is absolutely gonna blow up in about six or nine months when this podcast is still being played. But right now, the story is over the next six months, I believe we will see lower whey protein pricing. Over the next six months, I’m not 100% convinced, but I would still call the milk proteins as bullish. What we need to decide then, was that a retracement? Was that a pullback in price? And with enough time, the consumer’s going to respond? Or are we in an unhealthier macroeconomic environment than any of us expected, and will that influence the dairy proteins or not? We seem to have come out of the summer holiday, and people were spending. Now, I get anecdotal reports that the spending is slowing. People are running out of money, the disposable income is not readily there, and at the same time, we’ve achieved unbelievable price increases in dairy proteins overall, and particular whey proteins. Does that at some moment come to a head? Ted Jacoby III: I’ll go ahead and stick my neck out a little bit on this one. So, one of the reasons that I think proteins, and whey proteins in particular, have stayed strong even as our macroeconomy has weakened but not fallen apart, is the way I’d call it, is because the way that most of the population seems to be dealing with this inflationary environment that is causing their spending to be restricted is to cut back on their restaurant visits. They’re just spending less when they go out. And the majority of increasing whey protein demand that I’ve seen seems to be happening more on the retail side. Meaning, it’s happening in their stay-at-home consumption rather than their restaurant-going consumption, and that has helped keep that market strong. If we start to see retail demand weaken because the economy gets even weaker, then I think we’ll start to see whey protein demand weaken with it. Jacob Menge: The implication is actually equally as interesting that if the economy gets better, you would argue that also impacts whey protein demand. You don’t go to a restaurant and order a protein shake. Ted Jacoby III: So, the possibility exists that if the economy strengthens, we’ll also see a weakening in dairy protein demand because the meat protein demand would go up, but dairy protein demand could drop. Assuming [00:24:00] that the increase is a per capita increase rather than a total increase. Mike Brown: I think the elasticity for the proteins is very low. Consumer demand’s gonna remain relatively consistent. It’s purchased for a different reason. Again, back from the conference I just came from, there was a marketing person who said in GLP households, calorie count of purchases are down 30%, cost is down only 1%. So, people are definitely moving up the quality of food that they’re buying, and proteins play a role. I think rather than say the prices are going up or going down, I think where I see is that the spread between MPC and WPC is just gonna lessen, to some degree, as uses develop to replace when possible. We’re at such high levels, what’s down? We go down to $9 on WPC 80. two years ago that was unheard of ever. So, part of this, I think, is a function of a changing consumer shift. Will that stay? It’s hard to say. If people are feeling better about how they feel and how they live, I would say that demand’s gonna remain strong. What I found interesting is that lactose still sells. It seems like the whole dry complex is relatively healthy. As we talk in our industry, we’ve always talked for years about three, four spreads, and I think the thing we’re seeing is the demand for the protein side on Class IV milk, dry powder milk, is gonna keep those prices tight and often inverse compared to what history has shown us, just because that demand for protein is so strong. Ted Jacoby III: One of the things that history has shown us is that people tend to take major market trends, like in this case protein consumption, and underestimate the significant macro shifts in those patterns. It’s been strong, it’s gonna stay strong. How could we be wrong? Is there anything out there that nobody’s paying attention to that we think could cause a fundamental shift in protein demand relative to what we’re seeing right now? Josh White: If we find out GLP-1s are dangerous, things will change fast. And I’m not crediting GLP-1s to this entire movement. I think that too many people actually give all of the credit to the protein movement, to the American adoption of the GLP-1 drugs. I actually think this is a broad movement that was overwhelming dairy’s ability to provide enough of the high-quality protein that the market demanded, particularly when it was on the cheaper end of its historical price curve several years ago. Now, we’re in a spot where the market is moving in this direction, the health and wellness trend is a global trend, the science is behind dairy as a highly functional and digestible protein And then you have this catalyst of many Americans watching their diet better than ever before and wanting to enhance their total digestible protein intake and create an efficient use of the calories that they’re bringing in. It’s the perfect storm. That being said, it’s the perfect storm that may have driven prices slightly above where we would’ve seen them without the intervention or addition of the GLP-1 user community. If that were to shift, it could take the entire final tier out of this price, and I don’t even wanna try to [00:27:00] define what that tier looks like at the moment. Mike Brown: I think the bigger threat is through food science, no matter what it might be, is alternative proteins to milk. I think we can’t underestimate what may happen with plant proteins, for example, with time, with genetics. It gets down to a cost, and we all know the functionality can be very different, and to Josh’s point, nutrition can be very different. Does the price spread get wide enough? For example, if you go into the protein bars in your local Costco, the ones that are the lowest cost are the pea protein. They’re plant protein-based bars. The whey and milk protein are higher. I don’t think we wanna assume that it’s dairy’s business forever, ’cause there’ll be people looking at ways to get the taste, flavor, and to some degree the digestibility with alternative sources. Just because if there’s a savings in the long run, they’ll try to do it. So far, I think the success has been kinda limited, but I wouldn’t wanna count it out not happening. There’s enough dollars at stake to make it worthwhile to look into that. Ted Jacoby III: You know what, Mike? I’ll piggyback on what you’re saying, and I would say this. If we step back five years and remember the time when all we were talking about was cellular agriculture and how you could create all this protein in a vat, and then that kinda just died off, and I think it died off because people found that it was more expensive than they thought to run that process. However, innovative technology such as cellular protein tends to have, come in waves, where the first wave often will fail, but then people in the background will continue to work on ways to improve the process, make the process more efficient. And if another innovation comes along that makes it less expensive, all of a sudden you can see a big rise in, let’s say, whey protein-like proteins being created in a vat, a la cellular agriculture. Mike Brown: It hasn’t popped like we all thought it was going to, or at least a lot of the industry did. I’m a former insulin user. I know what it costs to make insulin. It’s the same process. It’s kinda hard to make a digestible protein with that process and make it competitive cost-wise. For example, take lactoferrin. That’s a different story. And- Mm-hmm … … as they get more efficient, will we move down the chain to more common ingredients or even supplements, too. I’ve learned, with food science, just never say never, ’cause you’ll be surprised. Someone’ll come up with something that can make a difference. Meanwhile I think the demand for high-quality protein isn’t going away. I think we need to make sure that dairy remains the key source of that, ’cause right now it certainly is. The high-protein products that are the most popular are milk protein based or whey protein based. Ted Jacoby III: Cool. Thanks, Mike. All right, guys, before we wrap up, what conferences are we going to in the next couple of months? Let’s tell our listeners where they might be able to find us. Diego, how about you? Diego Carvallo: So, we’ll have a stand at the next show in Mexico City at the end of September. It’s called Banamex Mexico City Show. Would love to see you guys there. Ted Jacoby III: Is that the one everybody refers to as FOOD TECH®? Diego Carvallo: Yes, exactly. Ted Jacoby III: Perfect. Yeah. Awesome. How about you, Josh? Josh White: The International Whey Conference in Chicago is in September, and we’ll have some people at that along with the ADPI board of directors meeting. And then shortly after as we get into October, SupplySide Global [00:30:00] is in Las Vegas, and we will be exhibiting in the ADPI section. Ted Jacoby III: Excellent. Awesome. And I will probably be joining Diego at FOOD TECH®, and then Joe and I will be heading over to Food Ingredients Europe in November. So look forward to seeing everybody there. Hey, thanks everybody for tuning in. I hope this was a educational market discussion for everybody, and look forward to seeing you guys soon. End commercial. Mike Brown: For one part of the supply chain to be successful, everyone has to be. My superpower is practical application of data and analysis. I believe firmly that Jacoby’s success is because we help our suppliers and our buyers be successful. I’m Mike Brown, and I love working for T.C. Jacoby & Co. because I get to help people make their businesses more successful.

As inflation, margin pressure and shifting consumer behavior reshape the CPG landscape, private label is having a major moment — and brands need to decide how they'll respond. The hosts unpack why more retailers are embracing private label, how brands can leverage it to strengthen cash flow without undermining their own business, and why saying no to an opportunity could simply hand it to a competitor. Show notes: 0:20: Meetups & Mingling. Honey Mama's Mashups. Private Label, Big Moment. Networking Pays. CPG Wins & Woes. Weird Snacks. – The hosts kick off the episode with some playful banter about Ray's absence before reflecting on Taste Radio's recent Chicago Meetup and previewing upcoming events in San Diego, San Francisco and London. They sample a variety of new Honey Mama's products and discuss how the brand has evolved its product line without losing its core identity. The conversation then turns to the resurgence of private label amid inflation and a K-shaped economy, with Melissa highlighting a recent Nombase podcast focused on how brands can use private label to generate cash flow without diluting their core business. The hosts also make the case for attending industry events, emphasizing that networking can lead to unexpected opportunities and that founders should consistently invest in their networks rather than scrambling to build one when they need it. They spotlight several entrepreneurs and brands, including Goldie Lemonade founder Sean Rosenberg, Plainspeak Water from Sara Brooks, and Bake Me Healthy founder Kimberly Lau, whose decision to wind down her business underscores just how difficult building a successful CPG company can be. Finally, they sample a uniquely Canadian snack called Long Chips, debate whether the bacon flavor is actually bacon, and marvel at the product's unusual format. Brands in this episode: Honey Mama's, Stumptown Coffee, Prana, Goldie Lemonade, GNGR Labs, Plainspeak, Bake Me Healthy, Kodiak Cakes, Long Chips, Pringles

Kendall Kransdorf is the founder of Cotto, a line of whipped cottage cheese dips bringing real protein and big flavor to the refrigerated dip aisle. On this episode of In the Sauce, Ali and Kendall discuss turning a personal food habit into a product, the test and learn approach, and the particular challenges of building a refrigerated dairy brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Altman is a Partner and Managing Director and joined The Sage Group at its inception in 2000. He focuses on consumer M&A transactions, advising high-growth lifestyle brands on transactions across multiple subsectors, including e-commerce, specialty retail, apparel & accessories, home, CPG, wellness, and beauty & personal care companies. He attended University of Michigan Ross for a joint BBA and law degree, and went to Wharton for his MBA. www.sagellc.com

In this episode of Veteran on the Move, guest Nate Amidon joins host Joe Crane to discuss his transition from serving as an Air Force C-17 pilot with over 20 years of military experience to founding Form100 Consulting. Choosing corporate tech consulting over the traditional airline route, Nate highlights veterans as an untapped talent pool capable of filling the severe lack of leadership training in the corporate software world. Through consulting and staffing, his team embeds veteran leaders into companies to translate mission-driven focus into software development, teaching teams how to lead through influence rather than rank and prepare for unexpected transition challenges. Episode Resources: Form100 Consulting   About Our Guest   Nate Amidon is the founder and CEO of Form100 Consulting, a veteran-owned tech consulting firm that applies military leadership principles to modern software organizations. His team has improved technology practices for Fortune 500 companies across manufacturing, aviation, CPG, and defense sectors. Nate served over 20 years in the Air Force as a C-17 pilot, accumulating 4,000 flight hours, 800 combat hours, and earning 5 Air Medals. His experience leading aircrews and planning large-scale missions shapes Form100s approach to alignment, clarity, and execution in technology programs.   About Our Sponsors Navy Federal Credit Union   If you're looking for a positive sign toward homeownership, this is it. That's because Navy Federal Credit Union's Homebuyers Choice loan has downpayment options as low as zero percent with no required private mortgage insurance. These benefits make homeownership more achievable for their members. Learn more here.  Terms and conditions apply. Loans subject to approval and eligibility requirements.  At Navy Federal, our members are the mission.    Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.   Want to be our next guest? Send us an email at interview@veteranonthemove.com.  Did you love this episode? Leave us a 5-star rating and review!  Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published 600 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today. Disclosure: Some of the links above are affiliate links. This means that, at zer