Podcasts about cpg

Clinicians appreciate the value of a trustworthy clinical practice guideline for helping guide decisions in practice. Professor François Desmeules (University of Montréal) led an international team of shoulder experts who synthesised the latest evidence on diagnosing and non-surgically managing rotator cuff tendinopathy. Today he shares the headlines of the CPG and explains how the guideline group made sense of all the evidence to come up with recommendations for assessment, diagnosis, treatment and prognosis, including return to sport. ------------------------------ RESOURCES Rotator cuff tendinopathy diagnosis, non-surgical medical care and rehabilitation CPG: https://www.jospt.org/doi/10.2519/jospt.2025.13182

In the "Product & Packaging Powerhouse" Megan Young Gamble speaks with  Rhodes Yepsen, Executive Director of Biodegradable Products Institute (BPI )to break down the differences between compostable and biodegradable packaging, the importance of clear certification, and how labeling and policy can help fight greenwashing. Rhodes shares his unique journey from journalist to industry leader, explains how BPI is building bridges between brands, retailers, composters, and policymakers, and highlights why systems and collaboration are essential as composting infrastructure develops in the U.S. The episode also provides actionable resources for both consumers and businesses on composting best practices, debunks common misconceptions, and previews the upcoming BPI Summit in Atlanta. If you're interested in sustainable packaging, circular systems, or composting policy, it's packed with insights and practical advice.Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie”  [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List  [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call  https://calendly.com/getlevelconsulting/15-minute-insight-session Try eShipper Today and earn $25* (min. $300) https://share.hsforms.com/11zvIArO_QRCyH5Dy-DcqQAitoc[Powerhouse Guest Rhodes Yepsen's LINKS]LinkedIn: https://www.linkedin.com/in/rhodesyepsen/Company Website : https://bpiworld.org/Additional LinksLearn about Biodegradable Vs Compostable here : https://bpiworld.org/biodegradable-vs-compostableBPI Summit in Atlanta (September 15th–17th) : https://bpiworld.org/eventsQuotes and Hooks:  Biodegradability is the big circle and compostability is the smaller circle as a subset.You need the consumer to understand what they're going to do with that item when they're finished with it.Composting is inherently local, we're not going to ship our food scraps over to another country in Asia to reprocess them.The exciting thing, and the daunting thing, about systems change is how complex it is.Water your home compost bin like you water your garden. (A practical tip from BPI's backyard composting study.)

I had such an inspiring conversation with Lorraine Corcoran, Founder & CEO of Nyrah Beauty.  Her journey into skincare was deeply personal, sparked by her own search for products that truly worked for her sensitive skin.  What began as frustration turned into a passion for formulating clean, effective solutions that honor both the science of skincare and the integrity of natural ingredients. Lorraine's story is a reminder that sometimes the best brands are born from solving problems for ourselves first. What stood out to me was Lorraine's intentionality, whether it's choosing every ingredient with care, building a brand rooted in authenticity, or ensuring that Nyrah Beauty empowers people to feel confident in their own skin. She opens up about the challenges of breaking into the crowded beauty space, the role of education in building trust, and how she stays grounded while scaling a mission-driven brand. Here are a few highlights from the episode: * How personal skincare struggles became the foundation for Nyrah Beauty   * The philosophy of combining science with clean, natural ingredients   * The challenges and opportunities of standing out in a saturated beauty market   * Why education and transparency are central to building customer trust   * Lorraine's vision for the future of Nyrah Beauty   Join me, Ramon Vela, as I listen to the episode and discover how Lorraine is reshaping beauty with purpose, passion, and authenticity. For more on Nyrah Beauty, visit: https://nyrahbeauty.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

In this episode of the Startup CPG Podcast, Hannah Dittman speaks with Jason Sherman, Co-Founder and Managing Partner at Top Shelf Ventures, an early-stage fund specializing in alcohol and vice brands. Jason shares his journey from Harvard Law to leading billion-dollar investments at AB InBev, to building and selling one of the fastest-growing alcohol companies in the United States, and ultimately launching Top Shelf Ventures to back the next generation of disruptive brands. Drawing on over a decade of operational and investment experience, he offers a candid look at what founders need to know to succeed in this unique category.Gain valuable insights into identifying the right markets, avoiding costly expansion mistakes, and understanding the key metrics that matter most to investors, such as velocity, retention, and operational efficiency. Jason explains why many alcohol industry exits occur earlier than in other CPG sectors, shares practical fundraising strategies, and outlines how to effectively position a brand for acquisition. He also discusses what differentiates Top Shelf Ventures in a competitive funding landscape and how his team works closely with founders to support growth.Tune in to learn how to stand out to investors, grow strategically, and set your brand on the path to a profitable exit. Listen in as they share about:Top Shelf Ventures OverviewDefining “Vice” & Category BoundariesStage, Check Size, and MetricsDistribution StrategyExamples of Successful ApproachesMargins & ProfitabilityFundraising GuidanceFirst Investor Meeting Best PracticesExit Strategies & Acquisition DynamicsEpisode Links:LinkedIn:  https://www.linkedin.com/company/topshelfventures/ LinkedIn:  https://www.linkedin.com/in/jasondsherman/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

This week on the Modern Retail Podcast, co-hosts Gabi Barkho and Melissa Daniels get into the news of how On running shoes led the pack of footwear earnings with a 32% year-over-year sales increase. Then they get into all things Summerween, as the trend of spooky decor in the summer starts to bleed into actual Halloween sale season. Then for the featured segment (19:05), Barkho and Daniels get into why natural grocer Sprouts is becoming a go-to destination for CPG brands looking to make a wholesale splash. They're joined by Nicole Portland, the chief marketing officer at beverage company Suja Life, who shares why Sprouts was the choice partner for their re-launch of legacy soda brand Slice -- and how it became the home of its exclusive, on-trend cherry cola flavor. They get into why Slice, a relaunch that dovetails with a better-for-you soda boom, found a fit in Sprouts, how Sprouts' nationwide rollout model gives small brands a fast-track to scaling and why store programs like “New for You” and “Fresh Finds” drive discovery and repeat sales

In this episode of the Startup CPG Podcast, Caitlin Bricker interviews Steph Nightingale, founder of Stimmie, a premium, reusable toothpick designed to address the gaps traditional floss and toothbrushes leave behind. Drawing on over 13 years of experience in dental care, Steph shares how personal recovery, patient insights, and a commitment to quality led to the creation of Stimmie.The conversation explores product innovation, early-stage funding, manufacturing partnerships, and the importance of retailer and consumer feedback in building a sustainable brand. Steph also discusses merchandising strategies, scaling challenges, and her vision for high-profile collaborations that could further elevate the brand.This episode offers valuable lessons in customer-centric product development and the realities of bringing a health-focused consumer product to market.Listen now to learn how Steph transformed a simple dental tool into a growing brand with national recognition — and why truly listening to customers is key to lasting success.Listen in as they share about:Customer Feedback & DevelopmentFunding & Business GrowthManufacturing & OperationsRetail Strategy & MerchandisingSustainability & Industry PerspectiveCommunity & NetworkingEpisode Links:Website: https://www.shopstimmie.com/ LinkedIn: https://www.linkedin.com/in/stephanie-nightingale-899b6118/?originalSubdomain=ca Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

This is one of our favourite interviews EVER! In this very special LIVE edition of Brand Growth Heroes, recorded at Bread & Jam Fest 2025, Fiona Fitz sits down in front of a live audience with the absolutely brilliant and hilariously honest Juliet Barratt, co-founder of the category-defining sports nutrition brand, Grenade. Juliet shares the fab story of how she and then-partner Al Barrett took Grenade from the back of a big night out in Birmingham to the shelves of Tesco, WHSmith and petrol stations across the UK, and ultimately to a £200M exit to Mondelez - without ever compromising on what made them different.If this episode inspires you to think about new ways to drive business growth, PLEASE could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review, AND share it with a fellow founder - it could help them too!The conversation covers so much - from how branding (and “weirdness!”) can be a superpower, to the moment they realised their “retire-on-a-beach” plan was delusional, to driving a tank into BodyPower Expo (yes, really) to get noticed by GNC. Juliet also opens up about how being “all in” meant no days off for four years, about hiring people who weren't “knobs,” and about what it really felt like when the money landed in her bank account after the deal closed, and interestingly, why it WASN'T the moment of glory people imagine!She also shares her views on today's funding-obsessed food and drink ecosystem, and why she believes too many founders are chasing other people's stories instead of writing their own.Wait for it...Juliet also shares her (perhaps controversial?!) views on the 'female founder' movement - we'd love to know what you think (if you're listening on Spotify, you can comment below!)Juliet's energy is infectious, her insight razor-sharp, and her advice unmissable for any challenger brand founder.And yes, we talk about the Oreo bar. (Don't eat five a day. Just… don't.) PS: Don't miss the audience questions at the end. Golden nuggets tsunami! Enjoy.Useful links:Connect with Juliet Barratt on LinkedInFollow Grenade on LinkedInMore about Bread & Jam FestivalFollow Brand Growth Heroes on LinkedInConnect with BGH host Fiona Fitz on LinkedIn============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Your career spans strategy consulting, high-growth eCommerce, and leading CPG brands. Can you walk us through your journey and how these experiences shaped your expertise in scaling challenger brands? At Dr. Squatch, you oversee marketplaces and support omni-channel growth. What's been one of your proudest accomplishments in this role so far? Profitability and growth strategy are your superpowers. What advice would you give to emerging consumer brands looking to break through the noise on Amazon? You've built a reputation for streamlining processes and leading cross-functional teams. How do you balance the fast pace of eCommerce with ensuring long-term, sustainable growth? What excites you most about helping brands scale on platforms like Amazon and Walmart.com, and how do you see marketplaces evolving in the next few years? 

Listen to 11 entrepreneurs from across the United States as they pitch their brands and products as part of the Naturally Rising pitch competition, hosted by Naturally Network, and in partnership with New Hope Network, Cambium Analytica, Beyond Brands, FoodBevy, NIQ, and us, Brands for a Better world! Each of these entrepreneurs won a regional competition for the chance to compete on the national stage Newtopia Now, 2025!Listen to all pitches, then click here to tell us which brand, product, and entrepreneur you'd vote for!https://forms.gle/UKuHfdUjkCxSDdsW9If you want to buy a pitch product's sample box featuring these brands (brought to you by FoodBevy) or register for the live Pitch Competition on August 21st at Newtopia Now in Denver, CO, visit Naturally Networks' event registration page here.Starting from the West Coast and moving our way out east, here's who you'll hear from.Naturally Seattle's Stephanie McGregor pitching Ringa, a canned moringa and apple cider vinegar based, functional beverage. https://drinkringa.com/Naturally NorCal's Brandie Miller pitching Mochi Love, a chewy, cream-filled mochi snack. https://www.mochilove.co/Naturally Los Angeles' Jocelyn Rameriz pitching Todo Verde, a true-to-culture taco seasoning. https://todoverde.org/Naturally San Diego's Sydney Chasin pitching Chasin' Dreams Farm, seed oil free baked puffs made from sorghum and whole grain brown rice. https://chasindreamsfarm.com/Naturally Colorado's Anna Zesbaugh pitching Corpse Reviver, a canned hydration drink with electrolytes and essential elements. https://drinkcorpsereviver.com/Naturally Austin's Ashley Waldman pitching Jubilee's, the only flavored milk with secret veggies. https://drinkjubilees.com/Naturally Minnesota's Simon Solis-Cohen pitching Huxley, a canned superfruit energy drink featuring cascara. https://drinkhuxley.com/Naturally Wisconsin's Deed Ziegler pitching Rec Pak, an ultralight meal replacement for outdoor adventurers. https://recpak.co/Naturally Chicago's Ivan Gutierrez pitching Tierra Negra, a premium dark Mexican salsa. https://www.tierranegrasalsa.com/Naturally New York's Damiano Messineo pitching Loopini, high-protein, healthy frozen pizza handcrafted in Italy. https://eatloopini.com/Naturally New England's Holly Arbuckle pitching Singing Pastures, pasture raised, traditionally crafted meat and salami. https://singingpastures.com/Links:Vote for your favorite brand, product, and entrepreneur here:https://forms.gle/UKuHfdUjkCxSDdsW9…Naturally Network - https://www.naturallynetwork.org/Naturally Rising - https://www.naturallynetwork.org/naturally-rising…Newtopia Now - https://www.newtopianow.com/…Naturally Seattle - https://www.naturallyseattle.org/Ringa - https://drinkringa.com/Stephanie McGregor on LinkedIn - https://www.linkedin.com/in/stephanieleemcgregor/…Naturally NorCal - https://naturallynorcal.org/Mochi Love - https://www.mochilove.co/Brandie Miller - https://www.linkedin.com/in/brandie-miller-482bab41/…Naturally Los Angeles - https://www.naturallyla.org/Todo Verde - https://todoverde.org/Jocelyn Rameriz - https://www.linkedin.com/in/jocelyncramirez77/…Naturally San Diego - https://naturallysandiego.org/Chasin' Dreams Farm - https://chasindreamsfarm.com/Sydney Chasin - https://www.linkedin.com/in/sydney-chasin-074a158a/…Naturally Colorado - https://www.naturallycolorado.org/Corpse Reviver - https://drinkcorpsereviver.com/Anna Zesbaugh - https://www.linkedin.com/in/anna-zesbaugh-a79897b9/…Naturally Austin - https://www.naturallyaustin.org/Jubilee's - https://drinkjubilees.com/Ashley Waldman - https://www.linkedin.com/in/ashleyverrill/…Naturally Minnesota - https://www.naturallyminnesota.org/Huxley - https://drinkhuxley.com/Simon Solis-Cohen - https://www.linkedin.com/in/simon-solis-cohen/…Naturally Wisconsin - https://www.naturallywisconsin.org/Rec Pak - https://recpak.co/Deed Ziegler - https://www.linkedin.com/in/deed-ziegler-bba39a6/…Naturally Chicago - https://www.naturallychicago.org/Tierra Negra - https://www.tierranegrasalsa.com/Ivan Gutierrez - https://www.linkedin.com/in/ivan-m-gutierrez-3b169b69/…Naturally New York - https://www.naturallynewyork.org/Loopini - https://eatloopini.com/Damiano Messineo - https://www.linkedin.com/in/damiano-messineo-53354018a/…Naturally New England - https://www.naturallyne.org/Singing Pastures - https://singingpastures.com/Holly Arbuckle - https://www.linkedin.com/in/holly-arbuckle-ba56a61b8/…FoodBevy - https://www.foodbevy.com/FoodBevy Insider's Box - https://insider.foodbevy.com/...Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships? Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining ethical and transparent practices, especially when dealing with sensitive topics such as infant health. It also demands a willingness to experiment, learn, and iterate quickly in response to market feedback and emerging trends. Today, we're going to talk about building trust in a digital age, navigating the complexities of launching a purpose-driven CPG brand, and redefining what “healthy” means for a new generation of parents. To help me discuss this topic, I'd like to welcome, Meika Hollender, Chief Marketing Officer at Nara Organics. About Meika Hollender Meika Hollender is the Chief Marketing Officer of Nara Organics, a pioneering brand redefining infant nutrition with its first-of-its-kind USDA-certified organic whole milk formula. Before joining Nara, Meika served as Vice President of Brand and Corporate Communications at Grove Collaborative, a leading sustainable consumer products company and the first plastic-neutral retailer in the world. At Grove, she led the development and execution of communications strategy across brand, sustainability, and innovation, driving awareness through powerful storytelling and purpose-driven campaigns. Grove, a certified B Corp, is on a mission to move Beyond Plastic and be 100% plastic-free by 2025. Meika first made her mark as the Co-Founder and CEO of Sustain, the pioneering brand of natural sexual wellness products for women. After growing Sustain into a category leader, the company was acquired by Grove in 2019. Meika stayed on as President of Sustain while stepping into a broader role at Grove, where she brought her passion for product innovation, social impact, and women's health to a wider CPG platform.She holds an MBA from NYU's Stern School of Business and is the author of Get on Top, published by Simon & Schuster in 2018. Meika also serves on the board of Net Impact and the Young Visionaries Committee for Planned Parenthood of New York City. Meika Hollender on LinkedIn: https://www.linkedin.com/in/meika-hollender-b574b519/ Resources Nara Organics: https://nara.com/ https://nara.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

They Doubted Her — Now TRUBAR's in 15,000 StoresWith the CPG space more crowded than ever—especially in snacks, wellness, and plant-based—standing out is a serious challenge. So, how do you cut through the noise and build a brand that lasts?Erica Groussman, founder and CEO of TRUBAR—a plant-based protein bar shaking up the snack aisle with clean ingredients and a mission-driven ethos—shares the real story of building a CPG brand from the ground up. From deciphering food labels to securing shelf space at Whole Foods, Erica gets candid about the unglamorous, unfiltered side of entrepreneurship.She reveals how grit, gratitude, and grassroots hustle powered TRUBAR's breakthrough—and why learning to stay calm in the face of rejection has become one of her greatest founder strengths.In this episode:- Building a brand around clean, transparent ingredients can be a powerful differentiator in the crowded CPG space.- Educating consumers—especially around label literacy—can strengthen brand trust and loyalty.- Every founder faces skepticism and rejection; resilience and persistence are essential to getting past the “no's.”- High-performing entrepreneurs share a relentless, resourceful mindset and a bias toward action.- Strategic relationship-building and strong industry networks are critical drivers of long-term business growth.TIMESTAMPS: 00:00 Intro02:47 Understanding Clean Ingredients and Their Importance06:52 The Journey of a Founder: From Idea to Reality10:41 Marketing Strategies: Getting TRUBAR into Consumers' Hands14:47 Scaling Up: Achievements and Future Aspirations18:40 The Founder's Superpower and Gratitude in Business

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Jenny Holleran on LinkedIn at: Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comFollow Mariama Kamanda on LinkedIn at: https://www.linkedin.com/in/mariama-k-93303083/Follow Barilla Group online at: https://www.barillagroup.com/en/Jenny and Mariama answer these questions:Mariama, Brands are facing a lot of uncertainty today – both from economic uncertainty and from changing shopper habits. How are CPG brands navigating some of that consumer volatility they're facing today?Mariama, One of the big changes in CPG is the shift in people's diets. People are looking for functional ingredients and higher-protein meals. Tell us about Barilla's Protein Plus line and some of the challenges you've faced.Mariama, And how did access to retail data play a role in bringing back shoppers?Jenny, How is access to retail data changing the way brands think about media planning?Jenny, Can you explain more about what goes into crafting those audiences inside Collaborative Cloud?Jenny, How do you decide when a brand is ready to use the Collaborative Cloud? Is there a maturity level or data mindset that makes this work better?Mariama, We understand that your campaign to bring people back to Protein Plus included multiple digital tactics—onsite media, digital coupons, social media, offsite display. What did you learn about the effectiveness of using purchase based audiences?Mariama, What has been the internal conversations at Barilla sparked by the testing and work you've done with Kroger? Any learnings on internal alignment within CPGs?We're at the end of the week in Cannes? What has been the most surprising or exciting topic you've heard this week?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this special solo episode of "Product & Packaging Powerhouse," host Megan Young Gamble reflects on reaching the second anniversary of the show. She shares transparent insights into the evolution of the podcast, lessons learned, and the major themes that have emerged, especially prestige products, sustainability, and the importance of community. Megan discusses the parallels between her company GLC's new focus and the podcast's direction. In addition she expresses gratitude for her team and powerhouse guests while having her new co-host, daughter Amaiyah, and emphasizes building a legacy for the industry. She encourages listeners to think about their own impact, invites topic suggestions, and appreciates all the support as the podcast enters its "thriving twos" phase.Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-sessionGot a topic you'd love us to cover? Share your ideas here [link] https://bit.ly/ppptopicformAdditional Podcast Links:“8 Reflections of Starting the Podcast” with Megan Young Gamble, PMP®, Chief Project Officer @ GLC. Listen here [SOLO] Detour to Destination-A personal journey from Pharmacy to Car Rental to Packaging, Megan Young Gamble,CEO @GLC. Listen here"Be a Packaging Steward": Packaging Sustainability, Sales and Intentional Connections with Adam Peek “Packaging Pastor” SVP of Meyers | Host of People of Packaging Podcast. Listen hereGLC and Product and Packaging Powerhouse Podcast LinksExplore all of GLC's insightful blogs here Watch Product & Packaging Powerhouse episodes on Youtube here Listen on Spotify here Tune in on Apple Podcast here Interested in sponsoring the podcast? Email us at info@getlevelconsulting.comQuotes and Hooks:  You know, most people call the second year of life the terrible twos, but I am calling this the thriving twos of having the podcast.Just like Beyoncé said, we're strong enough to bear the children, then get back to business.Our net worth is based upon our network.There's not a lot of people that look like me, that speak like me, that identify like me, and I'm unapologetic about it.We are in a big technology boom, especially around AI. It's here to stay. If you're not adapting, now's the time.Persistence is the name of building out the media division. I'm not backed by any major sponsors yet, but I'm claiming it.Even while holding my daughter, feeding her, or putting her to sleep, I showed up. And that's my definition of authenticity.The podcast is the part of my business I love most, it keeps me learning, growing, and staying a student of the industry.

Want Darius' 20 Prompts to create killer ad content? Get it here: https://clickhubspot.com/jdm Ep. 352 Is AI actually making our content worse—and could human imperfections be the key to better marketing? Kipp and Kieran dive into the real impact of AI on creative originality with Darius Lam, CEO and founder of NEX, an AI content platform built for CPG brands. Learn more on why AI-generated content is forcing marketers to embrace imperfection, how brands can stand out in a world where AI makes everything look the same, and why the future belongs to those who balance creativity, authenticity, and scale. Mentions Darius Lam https://www.linkedin.com/in/dariuslam/ NEX https://nexcpg.com/ ChatGPT https://chatgpt.com/ Duolingo https://www.duolingo.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Ryn Hall and Anthony Iuzzolino from the boutique CPG law firm Giannuzzi Lewendon, to dive deep into the legal backbone of operations in the consumer packaged goods (CPG) world. They explore the critical components of co-manufacturing, supply, and distribution agreements—covering everything from pricing structures and exclusivity to intellectual property, volume commitments, termination clauses, and the real-world risks brands face when contracts go sideways.Whether you're dealing with a first-time co-man, evaluating DSD distributors, or navigating tricky termination fees, this episode is packed with expert legal insights that can help founders avoid costly mistakes and ensure operational agreements support long-term growth and optionality.Don't miss this valuable episode – Tune in now!If you want legal guidance tailored to your CPG brand, reach out to rhall@gllaw.us  or anthony@gllaw.us  directly or visit gllaw.us to learn more.Listen in as they share about:Co-Manufacturing (CoMan) AgreementsSupply and Distribution ContractsIntellectual Property (IP) Protections3PL (Third-Party Logistics) & Warehousing AgreementsDistribution AgreementsPricing and Cost ManagementContract Negotiation StrategyGeneral Legal and Operational StrategyEpisode Links:Website: https://gllaw.us/ Email: anthony@gllaw.us Email: rhall@gllaw.us Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics If you're ready for the new standard for business banking,Head to www.rho.co/startupcpgto learn more.

The fear of being seen stops us from going after our dreams. But the fear of being seen as an “influencer” is preventing you from making an impact, which is what you really want to do. Our favorite online personalities make an impact on us. It's time to let go of your fear and build the online business you'll be proud of.    Lissette Calveiro is a Latina entrepreneur, content creator, and business coach for influencers and personal brands navigating the creator economy with intention. As the founder of Influence With Impact®, she leads a creator-first consultancy offering business coaching, talent management, and strategic education to help creators turn influence into income without losing the human behind the brand. With over a decade in the creator economy, Lissette is also a seasoned influencer marketing expert who has managed more than $5 million in brand partnerships across CPG, finance, lifestyle, and tech. She has been featured in Forbes, Business Insider, and Fortune, and is a speaker who brings real talk and real strategy to every stage, including VidCon, Instagram Creator Week, Create and Cultivate, Google HQ, and the White House's first Creator Economy Summit. She is known for bridging the gap between creators and the industry, bringing transparency to monetization, negotiation, and sustainable growth. Offline, you'll find her sipping iced matcha, singing with her daughter, starting another DIY home project, or being loud (on purpose) about the issues that matter to her community.   In this week's episode, Lissette tells us all about how she built her online business with influence and impact. At first, she was afraid of starting her own business. She even once claimed that she's never been a business owner. But she saw a lack of creator advocacy in influencing marketing spaces and wanted to change that. Now she's sharing everything she knows about influencer marketing - including contract details, creator rates, and how to get started as a new creator. Tune in to hear all this and more, now!    Follow Lissette on: IG: @lissettecalv LinkedIn: @Lissette Calveiro Website: https://influencewithimpact.co/    Follow Erika on: Instagram @‌theerikacruzTikTok @‌theerikacruzLinkedIn Website: http://www.theerikacruz.com How to work with Erika: Join the waitlist for the Courage Driven Latina program here! Join the waitlist for the Magnetic Mastermind here.   Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio. 

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're tackling what might be the least glamourously named ad product out there: OLV, short for “Online Video.” But don't let the name fool you. Behind that bland acronym lies a powerful tool that's been driving some seriously impressive results. To help us unpack the magic of OLV, we're joined by two of the masterminds making it happen on the front lines: Ross Walker and Carel van Rooyen from our retail media team.   “It's getting more and more expensive to buy incremental traffic on Amazon itself. This is true especially for brands competing in premium beauty categories or even CPG grocery categories. It's tough to get an edge.” Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Carel, and Ross discuss: Clarification of OLV as Online Video, distinct from sponsored brand video and streaming TV. Where OLV ads run (off Amazon, across the open web and apps via Amazon's publisher network). How OLV has helped overcome challenges like declining traffic or flat sales on Amazon. OLV's impact on increasing glance views, revenue, and generating a "halo effect" across product catalogs. The importance of keeping creatives fresh to avoid stagnation. Best-performing audience types so far: in-market and lifestyle audiences drive awareness and new-to-brand purchases. Early success testing retargeting and AMC (Amazon Marketing Cloud) lookalike audiences for higher click-through and page view rates. Value of demographic layering, even though it narrows reach, it lowers cost per action and improves efficiency. Lower costs and less competition compared to streaming/connected TV ads. Easier creative requirements: Repurposing existing sponsored brand videos can minimize barriers to entry. OLV fills a vital role in the funnel, driving external traffic before consumers start their Amazon search, improving overall channel performance. How to fund OLV: Testing with incremental budgets where possible, or reallocating spend from less efficient campaign buckets. Examples of positive results even from modest testing budgets (as low as $2,000/month). Why focusing solely on ROAS is limiting; OLV's bigger impact shows up in incremental lifts in overall traffic and sales. Utilizing AMC Path to Purchase reports to demonstrate OLV's role in the customer journey. Rising success with vertical video formats and Amazon's support for new creative options in OLV.  

Points of discussion:1. Are fancifully-named beers Sub Brands? [BBT Newsletter]2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series)3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Agility drives challenger brand success in traditional retail – and the same holds true in beauty. Barry Thomas and Rachel Dalton just wrapped an inspiring conversation with Brian King, chief customer officer at RoC Skincare, on Episode 90 of Retail Sound Bites. Brian shares his journey from leading teams at CPG legacy brands to scaling a challenger brand with startup agility. From 20 consecutive quarters of market share growth to embracing digital-first strategies, this episode is packed with insights on innovation, consumer obsession, and retail media. A must-listen for anyone navigating the evolving beauty and CPG landscape! Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn More states ban soda and ‘junk food' purchases from SNAP benefits | Food Dive Restaurant chains feel the pinch as US consumers tighten their belts Retail media network's missing voice? The shopper https://www.cnbc.com/2025/08/10/gen-ai-comes-online-checkout-seismic-shift-internet-shopping.html https://www.modernretail.co/marketing/how-brands-are-using-sampling-to-win-over-parents-during-back-to-school-season/ https://www.wsj.com/business/retail/warby-parker-95-glasses-f7a6ceed?mod=retail_more_article_pos2

What happens when a finance exec on the brink of burnout meets a wellness-obsessed entrepreneur with a passion for healing? A movement is born. In this special episode of The Brave Table, I sit down with Bradley Warwick-Browne and Natasha Rudatsenko, the powerhouse founders of Health Nag, our incredible podcast sponsor and creators of the world's first bioactive collagen jelly.From battling chronic illness and burnout to building a global wellness platform that recently won big on Shark Tank UAE, Brad and Natasha share the raw, behind-the-scenes story of how Health Nag came to life — and how they're reshaping what it means to take control of your health. This one's for anyone who's tired of outdated health advice, ready to listen to their body, and craving a deeper understanding of holistic healing.What you'll get out of this episode… How chronic illness led Natasha to become a functional wellness expertThe surprising truth about acid reflux that most doctors get wrongWhy emotional pain often shows up as physical symptoms (and what to do about it)What it takes to create a successful CPG brand in the wellness spaceThe Shark Tank story: how they secured offers from every investorHow masculine/feminine dynamics can make or break your business partnership

Hannah Ruhamah Crum is the Founder of Kombucha Kamp, the leading education platform and Ecommerce brand for homebrewed kombucha. She's also the co-author of The Big Book of Kombucha and the cofounder and former president of Kombucha Brewers International, where she's helped shape industry standards for fermentation and transparency.Before launching Kombucha Kamp, Hannah was a language teacher and aspiring actress who stumbled into kombucha at a raw food restaurant in San Francisco. A single sip turned into a full-blown obsession, leading her to teach local brewing classes out of her apartment, blog about the gut microbiome, and ship SCOBYs from her kitchen table before launching a full Ecommerce operation.Hannah shares how she followed inbound demand signals to grow from DIY educator to industry leader, why homemade kombucha is different from store-bought, and how she scaled without outside capital. She also unpacks how COVID reshaped her business overnight, why she walked away from a quarter-million-dollar facility, and what she's learned about managing people without formal training.Whether she's explaining what it means to be a “bacteria farmer” or how her belief in gut health intersects with spiritual wellness, Hannah offers a candid look at what it takes to build a mission-driven CPG brand from scratch.In This Conversation We Discuss:[00:40] Intro[01:15] Selling starter kits not just products[02:34] Discovering a product by total accident[04:56] Blogging to fix misinformation online[06:16] Podcasting early to build brand authority[09:05] Reclaiming gut health through real food[10:44] Episode Sponsors: Electric Eye, Heatmap, Zamp[14:42] Protecting tradition through policy advocacy[18:51] Rebuilding ops with a lighter footprint[21:30] Outsourcing production for better margins[23:02] Building loyalty with rewards that convertResources:Subscribe to Honest Ecommerce on YoutubeProviding free information and education about Kombucha kombuchakamp.comFollow Hannah Ruhamah Crum linkedin.com/in/hannahcrumlaSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

I sit down with John McGuckin, CEO of Clio Snacks and seasoned CPG executive, to unpack the brand's remarkable journey from niche yogurt innovation to nationwide distribution. Clio's Greek Yogurt Bars are now selling in 28,000+ doors — a case study in CPG scaling done right. We explore John's leadership approach, how Clio has navigated the competitive snacking landscape, and what it takes to build a brand that earns shelf space and customer loyalty.Whether you're a founder navigating your first retail pitch or a seasoned operator scaling your supply chain, this conversation is packed with insights you won't want to miss.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In this episode of the Startup CPG Podcast, Operations and Finance Contributor Hannah Dittman sits down with Todd Hoffman, Chief Operating Officer at Brightland, to discuss the strategic and operational challenges of scaling a modern CPG brand.Todd shares his unique transition from a decade in investment banking to leading operations at Chloe's and now Brightland. The conversation explores the evolving role of the COO, key considerations for omnichannel growth, and the tactical realities of expanding from direct-to-consumer into retail. Todd also offers valuable insights on supply chain strategy, co-manufacturer relationships, inventory planning, and when to implement infrastructure such as 3PLs or ERP systems.Whether you're a founder entering grocery for the first time or an operator looking to build scalable processes, this episode delivers practical guidance and candid reflections from an industry leader.Listen in as they share about:Overview of BrightlandRole of COO & Operations in CPGOperations & Supply Chain Best PracticesRetail Strategy & Grocery Channel ExpansionProduct Development InsightsCo-Manufacturing Relationships & ContractsScaling Strategy & InfrastructureLessons from OperationsEpisode Links:Website:  https://brightland.co/ LinkedIn: https://www.linkedin.com/in/todd-hoffman-97aa6a4/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Jesrina Arshad, founder and CEO of PurelyB, a wellness company rooted in Malaysia's ancient herbal traditions. Jesrina shares how her personal health challenges inspired the creation of a brand that bridges centuries-old remedies with modern-day convenience—offering functional herbal blends in a unique "Pixie Stick" format.Together, they explore the science and story behind the rare Tiger Milk Mushroom and Pegaga, and how PurelyB collaborates with indigenous communities, traditional healers, and research institutions to develop effective, sustainable products.Jesrina also discusses her entrepreneurial journey—from bootstrapping and pre-order launches to achieving global reach and building a mission-driven business with a strong focus on health transformation and cultural preservation.Whether you're a CPG founder, wellness enthusiast, or simply curious about functional mushrooms and ancient botanicals, this episode offers valuable insight into innovation, resilience, and purpose-led brand building.Tune in now!Listen in as they share about:Ancient Remedies & Science IntegrationProduct Development & Launch JourneyBusiness Growth & StrategyUS Market ExpansionSustainability & Ethical SourcingNatural vs. PharmaceuticalEpisode Links:Website: https://purelyb.com/ LinkedIn: https://www.linkedin.com/in/jesrinaarshad/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics If you're ready for the new standard for business banking,Head to www.rho.co/startupcpgto learn more.

Brian is the Managing Partner at FirstLook Ventures and the founder of FirstLook, a monthly box that connects founders to investors. WHAT WE GO OVER:The state of capitalRecent FirstLook InvestmentsPitch deck advice for founders raisingPredictions on future acquisitionsFirstLook Monthly BoxCONNECT WITH US:Connect with Vasa on LinkedinConnect with Brian on LinkedInPerfy's websiteCPGSPN by Growthbuster, a CPG newsletter with a sports themeGet in touch with FirstLookSPONSOR:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

When I first saw the product from NoNormal, I was intrigued. A coffee paste… in a tube? I'd never seen anything like it. But as someone who loves coffee and spends a lot of time outdoors, I instantly got the appeal.  In this episode, I chat with Alexander Haberlin, co-founder of NoNormal, about how a backcountry hike in Switzerland sparked a completely new way to experience coffee and how it evolved from a spray-painted tomato paste tube to a beautiful, functional, adventure-ready product. We go deep into the product story, the entrepreneurial journey, and the intentional choices behind flavor, packaging, and mission.   As I sipped the coffee while we talked, I was blown away. Not only is it incredibly convenient, but it also tastes great. You can drink it hot, cold, or even spread it on toast. What started as a creative solution for outdoor coffee drinkers has evolved into a ritual and is now a growing brand with a passionate community. Here are a few key takeaways from our conversation: * NoNormal's coffee paste is a first-of-its-kind, shelf-stable product made with Fairtrade Arabica beans and housed in recyclable aluminum tubes—born from a love of hiking and a need for better trail coffee.   * Alexander and his co-founder hand-filled the first prototypes in their Swiss kitchen, validating the idea via crowdfunding before going all-in on manufacturing.   * The product found early success through a mix of “chaos packaging” buzz and genuine functionality for outdoor adventurers—and even jungle explorers!   * Their biggest lesson: validate early, prototype fast, and don't be afraid to mix form and function with love and obsession over the details.   * Whether it's stirred in hot water, blended into peanut butter, or licked off a spoon during a jungle trek, NoNormal coffee is all about that magic moment of pause and pleasure in the outdoors.   Join me, Ramon Vela, as we listen to the episode and discover how a bold, unusual idea can become a beautiful, purposeful product. This isn't just a coffee story; it's a story of creativity, intention, and building something remarkable from the ground up. For more on NoNormal visit: https://nonormal.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.   REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

This week, I sat down with Berk Bahceci, founder of Heraclea, to talk about what it actually looks like to build a product-led brand from scratch, without cutting corners.We talk about what it means to invest early (like, before a single sale), why he built a full production facility in Turkey instead of outsourcing, and how customer feedback led to one of Heraclea's most important programs.Berk also shares why he's not interested in being in 5,000 stores, how he's onboarding farmers into his supply chain without sacrificing quality, and what it looks like to grow with intention when most CPG brands are sprinting to exit.If you're building a product brand, growing DTC, or trying to stay values-aligned as you scale, this episode's packed with takeaways you can actually use.

What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy? Your career spans roles in major corporations, startups, and private equity. How has this diverse experience shaped your approach to leading eCommerce and digital strategies in the CPG industry?You're known for being a people-first leader. What strategies do you use to build and motivate high-performing teams, especially in fast-paced, transformative environments?You emphasize using breakthrough thinking backed by customer analytics. Can you share an example where data-driven insights led to a transformative strategy for a brand?With your experience in both global corporations and agile startups, what trends or technologies do you believe will most significantly impact the future of digital commerce in the CPG sector?

From retail shelves to international markets, Delivra Health Brands is scaling fast—here's how.In this episode, we sit down with Delivra Health Brands (TSXV: DHB | OTCQB: DHBUF) President & CEO Gord Davey to unpack the company's growth in the global health and wellness space.He shares how flagship products Dream Water® and LivRelief™ are gaining traction across North America, with strong retail placement in Canada and growing momentum in the U.S. market. He also discusses the company's expanding e-commerce presence and strategic entry into high-potential regions like the Middle East, Asia, and South America.Tune in to learn about the massive total addressable markets for sleep and pain relief and how Delivra Health Brands' focus on clinically proven, all-natural solutions positions it for long-term growth.Learn more about Delivra Health Brands: https://www.delivrahealthbrands.com/Watch the full YouTube interview here: https://youtu.be/xHMkftvHaeY?si=xmc_94RoFbZ4QPuQ  And follow us to stay updated: https://www.youtube.com/@GlobalOneMedia?sub_confirmation=1

The CPGGUYS are joined LIVE from Cannes Lions international festival at Cannes, France by Emily O'Hara, VP Global Head of Brand and Media at eBay and Lisa Clunie, co-founder & CEO of the agency Joan. This episode focuses on the partnership between an agency and how a relationship with a brand helps develop its long term equity.Find Emily O'Hara on Linkedin at : Find Ebay on Linkedin at : Find Lisa Clunie on Linkedin at : Find JOAN on Linkedin at : Here's what we asked them : Emily - Most people don't immediately think of eBay in the CPG context. How are you shifting that narrative, and where does eBay fit in the modern commerce ecosystem?Lisa - How do you approach brand storytelling differently for platforms like eBay, where community and culture play such a big role?”Both - What makes the eBay + JOAN partnership successful? How are you aligning around bold ideas while staying rooted in performance? What does success look like for you both? What are the KPIs that matter when you're balancing storytelling with commerce?Emily - How does brand voice show up on a marketplace like eBay? What does authenticity look like there? Can you share an example where storytelling, brand identity, and commerce came together really well on the platform?Lisa - How do you navigate brand control in a space like eBay, where sellers drive so much of the listing content and experience? What advice do you give them as  you navigate creative?Emily - What insights have surprised you the most about today's eBay shopper, especially from a CPG or lifestyle brand lens?Lisa - Are there tools or strategies you've used to show that non-traditional retail exposure drives long-term brand health?Both - How do you both see the role of marketplaces like eBay evolving in the future of CPG and brand marketing?Lisa – the future is already upon us, AI is here in practice? How does it impact creativity and personalization? Emily – how are you thinking about responsible AI for eBay and ensuring consumer trust as they use the platform?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Host Erik Zhou, CAO at Brex, sits down with Richie Mashiko, Fractional CFO, to unpack the financial complexities of running high-growth e-commerce and CPG brands. From measuring the right things to navigating ad spend, pricing strategies, and fragile supply chains amidst tariffs, Richie offers a unique operator's perspective on what it takes to drive sustainable growth in today's market.

Last summer, it was a protein Ice Cream experiential marketing event. And now it's a collaboration with my fellow dessert loving Ohioan Christina Tosi (Founder of Milk Bar). Come on Premier Protein…I'm feeling super left out! BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands reported 2025 Q3 net sales of $547.5 million, which was up 6.2% YoY. Premier Protein (~90% of BellRing Brands total revenue) grew 6% YoY, which came from an nearly equal amount of volume growth and price increases. Dymatize Nutrition was up 5.4% YoY, stemming from volume increases within international markets and new product introductions. In response to these elevated sports nutrition competitive threats, BellRing Brands has attempted to invest further into Dymatize brand marketing and restarting product innovation. Though, I'd say neither effort has resulted in meaningful success yet. Moreover, I provide three deep dives into the functional CPG portfolio's "hero SKU families" of Premier Protein RTD protein shakes and Premier Protein and Dymatize protein powders. But my latest first principles thinking content will examine the recent Premier Protein packaging refresh and how the leading protein shake brand (understanding the power of an afternoon sweet treat) has consistently found ways to highlight the versatility of their product that doesn't sacrifice flavor for nutrition. The Premier Protein and Milk Bar menu includes a Blueberry Pancake Super Cookie, Mega Milkshake Caramel Cake, and Power-Packed Tiramisu Truffle. But here's the sad part for me (and many of you too), these decadent protein treats are only available at Milk Bar flagship locations and for delivery in the select markets. And since I currently don't have any business travel planned over the next several weeks to those cities…I'll have to hope they extend this collaboration into packaged goods one day in the future!

Cynthia Duran, founder of Xinca Foods, shares her journey of creating the first Salvadorian frozen food brand in the U.S. She talked about her family's love of food, their cultural roots, and the challenges of entrepreneurship. Cynthia emphasizes the significance of community support and feedback in building her brand, as well as her future plans for growth and product development. She reflects on her recent pitch competition wins, including Naturally Rising Seattle's People Choice Award, the personal growth she has experienced through her entrepreneurial journey, and the impact she hopes to make in the world through her food.Takeaways:Cynthia's family culture influenced her passion for cooking.Food is a way to connect with cultural roots.Xinca Foods aims to share Salvadorian culture with a wider audience.Community feedback is crucial for product development.Cynthia's journey has been filled with challenges and triumphs.The importance of quality in food production cannot be overstated.Cynthia's experience in data analysis helps her understand consumer behavior.Building a brand requires resilience and adaptability.A better world means being kind and supporting one another.Sound bites:“My parents always said, you need to be independent. You need to learn how to cook for yourself.”“Growing up, I thought everyone in the United States knew what loroco was, but it turns out only people who grew up in Salvadorian or Guatemalan households knew.”“I was thinking, why can't I find pupusas in the freezer aisle?”“Salvadorian people are the third largest Latino community in the United States.”“The quesadilla dessert is a great segue for us because not only is it a traditional Salvadorian dessert, it's also appealing to consumers.”“One thing I've learned is packaging is everything, especially when you're in CPG.”“Dwight from Town and Country said “Your product is selling itself even if you're not standing in front of the case.”””I really like making that impact, but I didn't realize it when I started this business. I was just making food for my community.”“We were looking for a co-packer, but there wasn't really anyone that could make the product the way I wanted it.”“We were like, well, we don't really have a choice. We have to have a custom machine to make the product to my specific specifications, right?”“It's a great advantage for me because other people can't really do that or can't really do their own research and development the way that I can because I have the ability to do that in my own place.”“This is a very cash intensive, time consuming type of business.”“Sometimes we can think with our heart, but you also have to think with your mind, right?”“I'm just happy that I won both. I didn't realize I would win anything.”“I feel like I've gotten to know myself a bit more. My limits are far beyond what I thought I could, you know?”Links:Cynthia Duran on LinkedIn - https://www.linkedin.com/in/cynthia-duran-693410b9/Xinca Foods- https://xincafoods.com/Xinca Foods on LinkedIn - https://www.linkedin.com/company/xinca-foods-llc/posts/Xinca Foods on Facebook - https://www.facebook.com/Xincafoods/Xinca Foods on Instagram - https://www.instagram.com/xincafoods/Xinca Foods on X - https://x.com/xincafoods…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Cynthia Duran: The Journey Begins06:01 Cultural Connections Through Food08:46 Learning to Cook: A Family Tradition11:44 The Birth of Xinca Foods14:40 Bringing Salvadoran Cuisine to the U.S.17:29 Market Research and Product Selection20:43 The Importance of Packaging23:39 Future Products and Expansion Plans32:44 Strategic Product Development33:40 The Decision to Manufacture In-House35:05 Quality Control and Unique Product Standards37:10 Flexibility in Product Development38:36 Retailer Relationships and Market Insights40:02 New Product Development: Chicken and Cheese Pupusa42:45 Family Feedback and Recipe Testing44:55 Navigating Challenges in CPG48:03 Lessons from Manufacturing Challenges54:20 The Tough Reality of Entrepreneurship57:55 Leveraging Past Experience in Building a Brand58:51 Data-Driven Insights in Entrepreneurship01:01:30 Balancing Heart and Mind in Decision Making01:02:55 The Power of Storytelling in Pitch Competitions01:08:40 Scaling and Future Plans for Xinca01:12:52 Lessons Learned and Personal Growth01:19:03 Building Community and Impacting CultureSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Beyond the Bottom Line, host Bert Miller sits down with Jason Bronstad, CEO of MALK Organics, to unpack how he grew the clean-label plant-based milk brand from 1,200 to over 15,000 retail doors.Jason shares his approach to culture-first leadership, extreme ownership, and building high-performing CPG teams without sacrificing authenticity. Learn how MALK expanded its portfolio, entered new categories like creamers and shelf-stable SKUs, and stayed true to its mission of clean, organic ingredients—no gums, no fillers.

Send us a textBrand owners could literally be leaving thousands of dollars on the table simply because they don't realise they're eligible for funding. If you're making, baking or creating - and not claiming the R&D tax incentive - then this is the episode that will help put money back in your pocket.In this episode of the Foodpreneur with Chelsea Ford podcast, I'm joined by Anthony Chi from Bluerock Consulting. Anthony is a rare breed who's both a lawyer and an accountant. He's worked with countless food and drink businesses and knows exactly what it takes to get tax incentives for packaged  food, drink or pet food businesses. We talk about:

How do you infuse startup agility into a $3B global commerce engine?On this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Andrew Lederman, VP of Global Digital Commerce at Mondelez, for a wide-ranging conversation on building at scale while moving with speed. From founding a startup acquired by Alibaba to transforming digital commerce at AB InBev and now Mondelez, Andrew shares how his entrepreneurial DNA shapes his leadership at one of the world's largest CPG companies.He opens up about balancing local autonomy with global vision, the value of taking big swings instead of "safe bunts," and navigating the signal vs. noise of today's crowded tech landscape. With deep candor and clarity, Andrew explains how consumer obsession—not competitor fixation—drives long-term growth, and why brave leadership often means placing smart bets on the future.Plus, hear his answer to our signature closing question—and why he says being a father tops his list of courageous moves.Key Takeaways:Lead with Empathy, Act with Clarity: To drive transformation in large organizations, meet teams where they are and align them with a shared vision of the future.Prioritize Consumer Needs Over Competitive Noise: Long-term growth comes from solving real consumer problems—not chasing what others are doing.Make Strategic Bets with Confidence: Balancing short-term impact with long-term vision requires bold decision-making and operational excellence.Whether you're scaling digital commerce or trying to future-proof your brand, this episode offers a grounded, strategic, and motivating listen. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Startup CPG Podcast, host Daniel Scharff speaks with David Fudge, Co-Founder and CEO of Aplós, and Amanda Amos, Investor at Collaborative Fund, for a comprehensive discussion on the current fundraising landscape in consumer packaged goods.Together, they break down what has — and hasn't — changed in the early-stage fundraising environment, with actionable advice for founders from both an operator's and investor's perspective. Amanda shares how Collaborative Fund evaluates startups, what investors look for in pitch decks, how to think about market size, and the importance of aligning with the right capital partners. David offers hard-earned insights from building Aplós, including how he navigated early fundraising, how his pitch evolved over time, and what advice he gives to other founders stepping into the fundraising arena.They also discuss bootstrapping vs. raising venture capital, SAFE notes vs. priced rounds, how to build authentic investor relationships, and the real expectations around valuation and ownership.Whether you're a founder preparing to raise or just curious about how the process works behind the scenes, this episode is packed with practical wisdom and candid reflections.

Scott is joined by CPG expert Nik Hall to discuss what truly drives success for consumer packaged goods brands on Amazon. Drawing from his experience building and exiting a gummy vitamin company, Nik shares hard-earned insights on category trends, why most failures come from chasing hype too late, and how overlooked niches often present the best opportunities. Get real-world lessons from both failed launches and breakout brands, highlighting the importance of strategy, timing, and execution. Scott and Nik also explore how to validate product-market fit through blind taste tests, review mining, and competitor analysis. Nik emphasizes that in the world of consumables, taste still reigns supreme. No amount of marketing can save a mediocre product. They discuss how tools like SmartScout can guide smarter decisions around product development and launch timing, offering a clear roadmap for new sellers aiming to succeed in today's competitive CPG landscape. Episode Notes: 00:15 - Nik Hall Introduction 01:20 - Nik's Background 01:57 - Success vs. Failure in CPG on Amazon 03:31 - Chasing Trends: Opportunities and Pitfalls 05: 10 - Multi-Trend Positioning 08:30 - Taste and Longevity: What Really Drives LTV 08:52 - Product Development: Testing and Sensory Analysis 11:07 -  Navigating Manufacturing and Co-Packing Challenges 14:50 - Real-World Failure 18:17 - Product-Market Fit in CPG 19:03- Customer Conversations and Amazon Research 20:53 - Choosing a Launch Path 21:24 - The Realities of Retail 22:14 - The Permissionless Nature of Amazon and D2C 23:10 - Startup Resource Requirements 23:40 - Founders' Stories 25:05 - Best Resources for New CPG Entrepreneurs 27:25 - Networking, Mentorship, and Building Real Relationships 29:08 - Content Marketing and Honest Advice 29:30 - Helping Select Brands and Giving Back   Related Post: The Top CPG Brands That Launched on Amazon Since 2018   How to Reach Nik: LinkedIn: linkedin.com/in/nikhall Website: vitafive.com   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Garland and his business partners have been building the next generation of CPG brands with the company that he co-founded Atlas Brands. They have sold over $100 million in revenue with over 5 million units sold. It's truly an amazing journey from reselling products to building 8 figure Brands. Highlight Bullets> Here's a glimpse of what you would learn…. Transition from retail arbitrage to private label brands in e-commerce.Importance of delegation and hiring the right people for business growth.Learning from failures and embracing setbacks as opportunities for growth.Strategy of acquiring existing Facebook groups to access established audiences.Challenges faced in scaling e-commerce businesses, including inventory management.The role of TikTok and other marketing channels in driving sales.Prioritizing resources effectively for sustainable growth.Emphasis on focusing on high-return products and optimizing cash flow.Importance of building a cohesive brand identity in a competitive market.Strategies for expanding into direct-to-consumer (DTC) sales and retail channels.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Garland Sullivan, co-founder of Atlas Brands, who shares his journey of scaling his e-commerce brand to over $100 million in revenue. Garland discusses transitioning from retail arbitrage to private label, emphasizing the importance of delegation, learning from failures, and strategic hiring. He reveals a unique strategy of acquiring existing Facebook groups to tap into established audiences. The conversation covers challenges in scaling, optimizing direct-to-consumer strategies, and prioritizing resources effectively. Garland's insights provide a roadmap for e-commerce entrepreneurs aiming to scale their businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Focus on ROI: Concentrate on your proven business models and ensure they are generating sufficient profit before diversifying.Emphasize the "Who" over the "How": Hiring the right talent is crucial for success. Delegating responsibilities allows entrepreneurs to focus on high-impact areas.Prioritize High-Leverage Activities: As a CEO or co-founder, it's essential to focus on activities that will drive future growth, such as exploring new product opportunities or sales channels.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonShopify  TikTok ShopMeta AdsAG1ChatGPTBuy Back Your Time by Dan MartellHow to Win Friends and Influence PeopleGood to Great by Jim CollinsAlex HormoziSimon SinekRussell BrunsonLogan from Physician's ChoiceSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript Area00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guest include Kevin King, Aaron Cordova's, and Michael E Gerber, author of the E-myth. Today I'm speaking with Garland Sullivan. He's the cofounder of Atlas Brands, and he is going to be sharing the lessons that he has learned as they have scaled up their brand and have sold over a total of $100 million in ...

This episode features an interview with Andrew Thomas, VP of Marketing at Archer Meat Snacks, a company that makes jerky, sticks and sausages, from real ingredients. Andrew has over 15 years of experience in the CPG food and beverage industry, with brands like Chicken of the Sea, Wilde Chips, and PepsiCo. He discusses Archer's recent rebrand, their go-to-market strategies, and the importance of social and influencer marketing. Key Takeaways:Awareness and creating memory structures for customers helps build a moat around your brand. Don't underestimate the power of a strong PR flywheel. Once it gets going, it has an outsized impact. Long-term partnerships are the way to go with influencers. Fewer, bigger, better is a more strategic and authentic approach. Quote:   We're the fourth largest meat snack brand in the nation. Our awareness is not the fourth largest. It's lagging quite a bit behind. And so what I'm trying to do is really build that mental availability, build a big ownable, distinctive brand that creates those memory structures in our consumer's mind so that when they go to the store, when they go to Costco, they go to Sam's, they go to Target, they go to Walmart, they recognize and see us because we have a pretty successful business today, but people are buying the grass fed beef mini sticks. They haven't necessarily been buying the Country Archer or the Archer grass fed beef mini sticks. And we want to create a moat around our brand. We want to generate a lot of that stickiness. Episode Timestamps: *(05:46) The Trust Tree: Being scrappy with social and influencer*(23:09) The Playbook: Leading a strategic rebrand*(45:43) Quick Hits: Andrew's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Andrew on LinkedInLearn more about Archer Meat SnacksLearn more about Caspian Studios

In this episode of Mastering eCommerce Marketing, host Eitan Koter talks with Matt Putra, a Fractional CFO and founder of Eightx.Matt helps eCommerce and CPG businesses making between $5 and $100 million scale profitably and sustainably. His main focus is helping companies simplify finances and manage their cash flow clearly.Matt explains the critical difference between profit and cash flow, noting why having money in the bank is often more important than simply showing profits on paper.He highlights common mistakes businesses make, especially holding onto too much inventory. Matt points out how excess inventory quietly drains cash, limiting opportunities for growth.Matt also shares easy-to-follow advice on cash flow forecasting, emphasizing the value of regular financial check-ins. He believes staying financially healthy comes down to asking simple questions consistently, paying attention to key numbers, and adjusting quickly.Eitan and Matt discuss the importance of operational efficiency. Matt stresses that in today's market, being great at the basics is essential. He suggests businesses start experimenting with top-of-funnel marketing activities to reduce customer acquisition costs, even if results aren't instantly measurable.Throughout the conversation, Matt offers practical tips that any business owner can immediately implement. His approach makes finances straightforward and manageable, even if numbers aren't your strongest suit.This episode is perfect for founders who want a clear understanding of their company's financial health without complicated jargon or stress.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Matt Putra, Fractional CFO at EightxMatt Putra's LinkedIn | EightxTakeaways:Cash flow is crucial for business survival, not just profit.Understanding the difference between cash flow and profit is essential.E-commerce and CPG companies face unique cash flow challenges.Effective cash flow forecasting involves understanding budget drivers.A fractional CFO can provide invaluable support for growing businesses.Common financial mistakes include poor bookkeeping and over-inventorying.Operational excellence is key in a tightening financial environment.Top-of-funnel marketing can significantly impact customer acquisition costs.Regularly reviewing financials can uncover opportunities for improvement.Don't be emotionally attached to underperforming products.Chapters:00:00 Introduction to Financial Clarity03:30 Understanding Cash Flow vs. Profit06:02 Cash Flow Challenges in E-commerce and CPG08:47 Best Practices for Cash Flow Forecasting11:56 The Role of a Fractional CFO13:22 Common Financial Mistakes in Business15:10 The Dangers of Over-Inventorying17:59 Preparing for Growth Amidst Chaos21:48 Navigating Financial Crises25:36 When to Hire a

Whether it's the Gold Rush of yesteryear or today's Wellness Rush…it's hard to argue against the infallible nature of that famous “picks and shovels” proverb! This current “health optimization” period will undoubtedly be dramatized and romanticized…because the growing insanity of the Wellness Rush is no exaggeration. So, how do you get rich in today's Wellness Rush then? Yes, there's obviously outlier brands that will reach significant enterprise value…but most who thrive during the Wellness Rush will ignore acquiring health optimization end customers altogether. Instead, many successful companies will focus on another resource…the seemingly endless flow of new brand founders who transformed a shadowy niche into a thriving mainstream consumer market in a relatively short period of time. But while the “California Gold Rush” lasted only about a decade, the Wellness Rush is powered by a deeper multi-decade secular trend towards health-conscious consumption. Moreover, consumers are moving closer everyday towards this four-way intersection of taste, convenience, nutrition, and functionality. And consequently…every multibillion-dollar ingestible CPG category is in the early innings of a remarkable transformation, as thousands of brands are competing for consumer attention with wellness-focused marketing and functionality of ingredients. Yet, all that intense market expansion has caused a frenzy…and opportunity for those “picks and shovels” companies. About two weeks ago, TSI Group (a global leader in consumer-focused health and wellness innovation) successfully went through the process of becoming publicly traded on one of the world's most selective capital markets. But TSI Group listing its shares on the Shanghai Stock Exchange isn't just a financial milestone. Instead, it validates a strategic approach that has transformed real health needs into consumer-relevant, science-backed solutions for nearly three decades. And TSI Group builds these consumer-centric health solutions through an integrative approach spanning proprietary ingredients, advanced raw material optimization, innovative delivery systems, and personalized nutrition platforms. Based on its trailing twelve months of performance (for the period ending March 31, 2025), TSI Group reported generating around $145 million in revenue. So then, what's driving the business? TSI Group might be best known for HMB, a metabolite of the essential amino acid leucine (that plays an anticatabolic role in muscle tissue). In 2024, TSI Group generated around 29% of its total revenue from HMB…and holds more than 50% market share globally. As for the remaining TSI Group proprietary ingredients, the biggest proportion of its total revenue reportedly comes from ammonia sugar (which most commonly refers to glucosamine). TSI Group has about a 13% global market share…and GlucosaGreen has gradually grown into a world-renowned branded ingredient with high market recognition. Additionally, TSI Group has also developed and launched some of the most researched and effective nutraceutical ingredients, such as Peak ATP for athletic performance, Hobamine for cellular health, and Enfinity (paraxanthine) is becoming red hot within the functional beverages space. But beyond constructing several new facilities, a portion of the IPO proceeds will undoubtedly be allocated towards enhancing R&D capabilities to better understand downstream customer needs and industry pain points more deeply…as it's that root-cause approach, which has defined the 29-year legacy of TSI Group.

What do rocket science and commercial operations have in common? More than you think!In this episode, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, shares what he brought with him from the aeropsace industry to Amazon—and now to one of the most diverse brand portfolios in consumer goods. From challenging legacy systems to scaling creative content across categories like pet care, home improvement, and garden, Mir offers a clear blueprint for modern growth.We also dive into:Lessons from nearly a decade at Amazon (and how to keep that entrepreneurial spirit alive in big companies)Building a center of excellence that still feels like part of the teamThe power of two-way door decisions—and knowing when to test, pivot, or go all-inWhy AI will only work in CPG if it's tailored to different stages of maturityConnect with Mir on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

n this episode of Tech Talks Daily, I'm joined by Mohib Yousufani, a senior partner at PwC who leads growth, turnaround, and digital transformation initiatives for Fortune 500 companies. Mohib brings a sharp focus on value creation, helping business leaders move beyond technology hype to deliver measurable outcomes through thoughtful digital strategies. Our conversation begins with a hard truth: many companies are confusing technology adoption with business outcomes. Mohib shares how organizations often rush to embrace the latest AI trends or automation tools without first identifying the core problems they need to solve. That misalignment, he explains, is why many digital transformation efforts stall or fail to scale beyond pilot mode. Mohib breaks down PwC's approach to digital transformation, which begins by translating enterprise ambition into actionable plans. We explore how aligning business unit goals, operating models, and leadership behavior is critical to successful implementation. He also offers a candid view of why so many projects suffer from process debt and legacy friction, often ignoring the people and culture dynamics that are central to lasting change. One of the most powerful parts of our discussion centers on how to evaluate ROI. Instead of focusing solely on cost savings, Mohib suggests expanding the lens to include revenue growth, time to market, risk mitigation, and strategic agility. He shares a compelling success story involving a CPG company that used AI and data science to optimize trade promotions and pricing, resulting in a three percent revenue lift and two percent margin expansion. We also talk about leadership's role in setting the tone. Culture, Mohib emphasizes, acts as a multiplier. Without executive alignment and clear behavioral modeling, even the most sophisticated tools won't deliver the promised value. If your organization is rethinking digital strategy, this episode is packed with insights to help you move from experimentation to real business impact. Are you building digital solutions that scale beyond buzzwords?

What happens when a Venezuelan immigrant, a SodaStream, and a dream collide in Miami? You get Casalu—a bold, rum-based beverage brand that's shaking up the ready-to-drink market with Latin flavor, cultural pride, and entrepreneurial fire. In this episode of BizNinja Entrepreneur Radio, we crack open the story behind the can with founder Gabriel Gonzalez.From crashing parties to raise brand awareness to landing shelf space in major retailers like Whole Foods and Walmart, Gabriel Gonzalez's journey with Casalu is anything but ordinary. He shares how growing up in Venezuela and moving to the U.S. during political unrest shaped his hustle—and how a college startup program opened doors to venture capital, business mentorship, and ultimately, a breakthrough idea: a rum cocktail made for the modern Latino generation.Gabriel reveals how the cultural tide is turning, with Gen Z embracing both ready-to-drink convenience and Latino identity like never before. Casalu is positioned at that sweet intersection, and he's on a mission to make it the next Red Bull—but with way more sabor.This episode is packed with real startup lessons: from turning mockups into momentum, staying lean when temptation to "go big" hits, and building a brand that doesn't just sell—but represents. Gabriel's story is proof that when you chase purpose, the profits will follow. Get ready to be inspired, entertained, and maybe a little thirsty.TakeawaysCulture is a superpower. Gabriel tapped into Latino pride and Gen Z's evolving drinking habits to create a beverage that feels personal and powerful. Bootstrap like a boss. With $5,000, a keg, and a SodaStream, the Casalu team hustled their way to product validation before any investors wrote checks. Don't chase the hype. Gabriel warns against “perverse incentives” in the CPG world—reminding founders to stay grounded, smart, and authentic if they want long-term success.Chapters00:00 Introduction to Gabriel Gonzalez and Casalu01:40 Gabriel's Entrepreneurial Journey05:34 The Birth of Casalu10:26 Product Development and Market Fit15:12 Funding and Growth Milestones18:16 Retail Expansion and Brand Identity22:33 Advice for Aspiring Entrepreneurs25:50 Partnership Dynamics in Business29:32 Personal Milestones and Future Aspirations

This week on The Girl Dad Show, Young Han sits down with Umang Shah — marketing executive, fractional CMO, and founder of Inovari — for a thoughtful conversation about what happens when your entire worldview shifts after becoming a parent. Umang Shah is a seasoned marketing executive with 20+ years of experience leading global marketing innovation across industries like tech, retail, CPG, life sciences, and financial services. He's held leadership roles at companies like Microsoft, Walmart, Campbell's, Medidata, and Northwestern Mutual. Named one of Adweek's 50 Vital Leaders in Tech, Media, and Marketing, Umang now runs his own consultancy, Inovari, where he helps startups and growth-stage companies stay perpetually relevant. Together, they unpack how fatherhood has impacted Umang's career decisions, health, and lifestyle, and why the pandemic was a major turning point for realigning priorities. They talk about the emotional and mental adjustments required to show up fully — both at home and at work — and why being present is sometimes the hardest but most valuable thing you can do. Whether you're a new parent, a seasoned one, or someone thinking about how to better balance your ambition with the rest of your life, this episode offers candid reflections and real-world insight. ✨ All episodes of The Girl Dad Show are proudly sponsored by Thesis, helping founders go further, together. Takeaways Parenthood forces a reset on what really matters Success doesn't mean much without well-being Kids model what we do, not what we say Flexibility in consulting can be freeing, but not without its pressures Enjoying the ride is often more important than controlling it

Clinical Practice Guidelines (CPGs) are an incredible resource for clinicians of all experience levels—synthesizing all the research on a topic and packaging it into bite-sized recommendations and flow charts. But how often are clinicians adhering to these guidelines? In today's episode, Dr Maggie Horn (Duke University) walks us through her research team's work to assess if, how, and when clinicians follow CPG recommendations. The team worked with clinicians in their hospital system to embed templates in the EMR, and used self-report strategies to answer these questions, specifically for the neck pain CPG. Dr Horn reviews the neck pain CPG, how the research team evaluated adherence, and what the findings mean for CPGs and clinicians. ------------------------------ RESOURCES Neck pain clinical practice guideline (revised in 2017): https://www.jospt.org/doi/10.2519/jospt.2017.0302 Translating the neck pain CPG into practice framework: https://www.jospt.org/doi/10.2519/josptopen.2025.0101

This week Wade returns from a week off and we will be doing what we do best: No Script, Just Chat! This is our next edition of the random babble series. We cover anything and everything CPG related and items that are even outside of CPG. Just Alex and Wade talking shop!We will shout out comments and questions from the viewers as always. Enjoy!

In this episode of the Startup CPG Podcast, our Operations and Finance Correspondent Hannah Dittman speaks with Greer Tessler and Luke Goldstein, Managing Partners at Simple Food Ventures. They explore the firm's strategic approach to early-stage CPG investing, with a focus on “better-for-you” grocery staples and their unique partnership with Albertsons to help brands scale through retail distribution.Greer and Luke share valuable insights into what they look for in founders, the importance of operational expertise, and the business fundamentals that set companies apart. They also provide guidance on navigating valuations, the fundraising process, and building transparent, effective relationships with investors.For founders preparing to raise capital or operators seeking a deeper understanding of the investment landscape, this episode offers practical advice and clear takeaways.Listen now to gain expert insights on positioning your brand for growth and investment readiness.Listen in as they share about:Simple Food Ventures OverviewInvestment Criteria & StrategyFundraising Process & DiligenceValuation and Dilution GuidancePitching GuidanceFounder Fit & DynamicsCapital Raising StagesAdvice for Founders on Investor SelectionHow to Contact Simple Food VenturesEpisode Links:Website:  https://simplefoodventures.co/ LinkedIn: https://www.linkedin.com/in/greer-tessler-50256640/ LinkedIn: https://www.linkedin.com/in/luke-goldstein-a90093159/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Just Summer and Scotty O on this one to welcome Caroline Ballard, VP Commerce Media with Profitero +. Caroline explains why content and media must join forces more and more in large CPG's and beyond. A really interesting conversation and Scotty O fills in on a NEWS story.  Enjoy Always Off Brand is always a Laugh & Learn!    Gues: Caroline Ballard LinkedIn: https://www.linkedin.com/in/carolineparrin/ Website: https://www.profitero.com/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email eTail Boston! https://etaileast.wbresearch.com/ REGISTER NOW and get 20% off use the CODE: ALWAYSOFFBRAND Quickfire Podcast Network Shows: Brain Driven Brands  YouTube: https://www.youtube.com/@SarahLevinger Apple: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.