Podcasts about cpg

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  • 864PODCASTS
  • 2,336EPISODES
  • 38mAVG DURATION
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  • Nov 27, 2021LATEST

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Best podcasts about cpg

Show all podcasts related to cpg

Latest podcast episodes about cpg

Female Startup Club
Pitch practice opportunity; Hype Club learnings; & 5 minutes

Female Startup Club

Play Episode Listen Later Nov 27, 2021 12:56


LINK TO SURVEY HERE In this new mini series within the FSC podcast, I'm taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.Links we mention: Spark Tank Pitch Application Hype ClubIf you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com

The CPG Guys
Driving Omnichannel Growth Through Insights & Technology with Tiger Analytics' Kishor Gummaraju & Sari Somani

The CPG Guys

Play Episode Listen Later Nov 27, 2021 47:59


The CPG Guys, Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Strategic Partnerships Engagement Manager of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies. This is a the first in a 2-episode partnership with Tiger Analytics.Visit https://www.tigeranalytics.com/omnichannel/ to know more about the Omnichannel offerings.Follow Kishor Gurramanju on LinkedIn at: https://www.linkedin.com/in/kishor-gummaraju/Follow Sari Somani on LinkedIn at: https://www.linkedin.com/in/saraswati-somani-1a16b336/ Follow Tiger Analytics online at: https://www.tigeranalytics.com/ Follow Tiger Analytics on LinkedIn at: https://www.linkedin.com/company/tiger-analytics/Kishor & Sari answer these questions:1) You have been at various other analytics & consulting houses - what attracted you here as a CCO? What unique capability do you see here that will allow rapid growth? Why don't you start with informing our audience about the core values of the company and who Tiger analytics clients are and how you help them everyday?2) Omnichannel commerce is hot - what are Tiger's offerings here and what type of outcomes are you driving?3) Maximizing ROI on all spends? Almost cliché. How do you go about doing that?4) What do you think is the role of search & content ?5) What are you seeing happen in the Last Mile fulfillment space? And why should a large Brand bother?6) Tiger seems to see AI as an anchor for intelligence. Explain this for our audience and if you're a retailer - why do you care?7) What are thoughts on Personalization and Segmentation?7) Lot of great thoughts, but how about Activation. How do you ensure that?We are in a global supply chain crisis. What solutions or offerings do you have for CPG to manage through this?8) Kishor you have been part of large Digital Transformation (whatever that may mean). Can you demystify this term for us and What is your philosophy for scale  This is a cardinal question within any CPG organization, how do you help drive scale and adoption?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys
Demystifying Crypto Currencies & NFTs with Grammy-Winner Gino the Ghost

The CPG Guys

Play Episode Listen Later Nov 26, 2021 45:22


The CPG Guys are joined by Grammy-winning recording artist, songwriter and singer Gino "The Ghost" Borri, a Detroit Native.Follow Gino on Instagram at: http://instagram.com/ginotheghostFollow Gino on TikTok at: https://www.tiktok.com/@ginotheghostFollow Gino on YouTube at: https://www.youtube.com/channel/UCb2NG6NWyhjisymBWg8aSXQ Follow Gino the Ghost on Facebook at: https://www.facebook.com/GinoTheGhostFollow Gino on more platforms at: https://linktr.ee/ginotheghostGino joins the CPG Guys to talk about Crypto Currency and Non-Fungible Tokens (NFTs)Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys
2021 Holiday Gift Guide with Walmart's Whitney Cooper

The CPG Guys

Play Episode Listen Later Nov 24, 2021 25:28


Ho Ho Ho! This week, The CPG Guys are joined by Whitney Cooper, Senior Director of Omnichannel Transformation in the Walmart Connect retail media unit of Walmart.Whitney is here to give us a preview of her highly-anticipated Holiday Gift Guide!Link to Whitney's Holiday Gift Guide: https://www.linkedin.com/pulse/2021-holiday-gift-guide-whitney-cooperFollow Whitney on LinkedIn at: https://www.linkedin.com/in/whitneycook/Follow Whitney on Instagram at: https://instagram.com/whitneyfaecooperPlease provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguys Please follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Duct Tape Marketing
Ramping Your Brand For Exponential Growth

Duct Tape Marketing

Play Episode Listen Later Nov 24, 2021 26:22


In this episode of the Duct Tape Marketing Podcast, I interview Dr. James Richardson. James is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning. He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve. He also hosts his podcast – Startup Confidential and routinely appears in trade magazines serving the CPG industry.

In the Sauce
Building the Rubyverse

In the Sauce

Play Episode Listen Later Nov 24, 2021 69:13


Noah Wunsch is the founder of Ruby, a new, super creative line of organic hibiscus water. On this episode of ITS, Noah and Ali talk about the value of going beyond what we've come to think of building a brand identity, how brands need to take time figuring out where can we provide value, and why founders should seek comfort in knowing the odds are against us.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Kirk & Kurtts
Kirk & Kurtts #5: 60% of the Time, Redesigns Works Everytime

Kirk & Kurtts

Play Episode Listen Later Nov 23, 2021 49:56


Redesigns...can't live with 'em, can't live without 'em. Amiright? This week Kirk & Kurtts beat a few dead horses discussing redesigns that have launched recently. So pull up your arm chair creative director and join us for our lively discussion! Links in this episode: Campbell's Soup redesign Burger King redesign Anchor Steam redesign Chobani redesign Sakura Micron redesign (by Kirk!) About Kirk and Andy: Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here. Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work here.

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing
Denise Woodard (Partake Foods) - How Her Daughter Inspired Denise to Leave Her Well Paying Job and Create A Cookie Everyone Can Eat, How She Started in Retail from Day One, and Impact of COVID

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

Play Episode Listen Later Nov 23, 2021 35:52


Presenter: Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax and hiring services that consumer startups need to scale. For more information head to burklandassociates.com Presenter: Skillful runs online, immersive programs that help people launch and accelerate their careers in business roles in tech - Strategy & Ops, Product, Strategic Finance and Growth. Early bird applications for the Core Sprint are now open - use the exclusive code EARLYBIRD2021 if you apply before Dec 1 Click Here to Apply to the Next Cohort Thank you Charlie Hanna for the intro to our guest today, Denise Woodard CEO and founder of Partake Foods. Partake Foods is produces super delicious cookies are made with real, healthy, and safe ingredients that everyone can enjoy gluten-free, vegan, non-GMO and free of the top 14 allergens, our super delicious cookies are made with real, healthy, and safe ingredients that everyone can enjoy. We discuss the origin story of Partake and inspiration from Denise's daughter, that decision of leaving Coca-Cola, how she managed to get into grocery stores and raise capital. A few questions I ask Denise Why did you decide to leave big corporate CPG and your job at Coke in order to start Partake Foods? How did you approach experimenting with ingredients, tastetesting and finding the right formula? How did you go about building your supply chain? What were some of your learnings working for Coke that helped you build Partake Foods? Once you had your product what channels did you start off with? When did you realize you were on to something? When and why did you decide to raise venture capital?What was your fundraising strategy Once you got into retail, what was the strategy to expand? How did COVID affect Partake Foods? Since you grew and are growing so fast, how do you think about leadership and building/hiring a team? What's the future of Partake Foods? What's next on the horizon? What's one thing that you would change about venture capital and fundraising? What's one book that inspired you personally and one book that inspired you professionally? What's the best piece of advice that you've received? What's one piece of advice that you have for founders?

Course Record Show
#11: Club Pro Guy

Course Record Show

Play Episode Listen Later Nov 23, 2021 42:47


Club Pro Guy (@clubproguy) is a satirical character who depicts the life of a Golf Club Pro. Having risen to fame through his accomplishments on the Mexican Mini Tour, CPG then transitioned to become the Club Pro at one of Kansas City's elite semi-private golf clubs. In this episode, CPG talks about his business experience involving many aspects of running a golf operation and founding a new club altogether. He captures many of his thoughts in his new book "Club Pro Guy's Other Black Book: Wisdom from a Lifetime of Punching out Sideways" available at clubproguy.com. As CPG is a fictional, satirical character please take this interview with a grain of salt, and enjoy a good laugh. Please subscribe if you enjoy the show, we have a lot more great guests coming up!

The Modern Acre | Ag Built Different
199: Innovation in Food and CPG with Sarah Sha and Isha Joshi of KitchenTown

The Modern Acre | Ag Built Different

Play Episode Listen Later Nov 23, 2021 32:08


Sarah Sha is the Director of Strategy and Isha Joshi is the Director of Product Development for KitchenTown, a scale-up facility in San Mateo, CA that gives food startups access to a commercial kitchen, product innovation lab, direct to consumer warehouse, brand partnerships program, and thriving community of makers. Sara and Isha join the podcast to share more about their backgrounds and the evolution of KitchenTown as a key hub for CPG innovation. Tune in! Show Notes: https://themodernacre.com/199

The Founder Hour
Björn Öste | Oatly and the Invention of Oat Milk

The Founder Hour

Play Episode Listen Later Nov 23, 2021 67:35


Björn Öste is the co-founder of Oatly, a Swedish food company that produces alternatives to dairy products from oats. He's also the founder of Good Idea Drinks.He started Oatly in 1994 along with his brother, Rickard Öste, a food scientist and the inventor of oat milk. In 2021, the company IPOed at a $10 billion valuation.SUBSCRIBE TO OUR NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com

Earn Your Happy
806. Creating a Consumer Product That Supports Your Lifestyle with Chris “Bernie” Bernard

Earn Your Happy

Play Episode Listen Later Nov 22, 2021 62:30


In This Episode You Will Learn About: Surrounding yourself with successful people Putting your goals on the line The excitement of launching physical products Gaining perspective around your goals Growing a CPG company What to consider in partnerships and team building Trusting your intuition   Resources: getmindright.com Instagram: @get_mindright Instagram: @csbernie ENTER TO WIN OUR $2,800 HOLIDAY SWEEPSTAKES! ButcherBox is offering customers a 10-13lb turkey for free in their first box at bucherbox.com/lori Get 3 months of free payroll at gusto.com/lori Text PODCAST to 310-496-8363 to get your questions answered on our Q&A segment or get coached on the show!   Show Notes: Chris “Bernie” Bernard is a marketing and networking genius. He's seen huge success in the world of packaged foods and knows what it takes to make it in such a complex but exciting field. No matter what you're building, the advice he shares in this episode can be applied.   Question Highlights: Where did your business ideas come from? How were you so willing to share your thoughts? How did you transition into your own brands? What got you interested in CPG? How do you gain perspective on your problems? Who do you surround yourself with? Tell us about Mindright? What has been the biggest outlet for you? How do you learn to trust your gut and intuition?   Guest Bio: Chris Bernard, a.k.a Bernie, is a CPG expert and investor with over 20 years experience in apparel, outdoor, and packaged foods. Having successfully navigated the better-for-you snacking space with protein-packed snack brand Buff Bake, Bernie has now shifted his sites to the condition specific market, identifying mood and mental wellbeing as the next big frontier in food and beverage. Mindright seeks to lead the Good Mood Movement via a platform of tasty snacks and supporting beverages that support your mental wellbeing.  

Smart Venture Podcast
#84 CSO & Co-Founder of Health-Ade Kombucha, Vanessa Dew

Smart Venture Podcast

Play Episode Listen Later Nov 21, 2021 53:07


084 Vanessa Dew is the Co-Founder and Chief Sales Officer of Health-Ade Kombucha, where she helped grow the product from a farmer's market commodity to a nationwide brand with retail sales over $200M annually. Today, Health-Ade can be found in over 45,000 stores nationwide. Check out our brand new YouTube Video Podcast!  https://www.SmartVenturePod.com IG/Twitter/FB @GraceGongGG LinkedIn:@GraceGong YouTube: https://bit.ly/gracegongyoutube Join the SVP fam with your host Grace Gong. In each episode, we are going to have conversations with some of the top investors, super star founders, as well as well known tech executives in the silicon valley. We will have a coffee chat with them to learn their ways of thinking and actionable tips on how to build or invest in a successful company.

Business of the Beat Podcast
Entrepreneurism is the most beautiful paint brush one can have

Business of the Beat Podcast

Play Episode Listen Later Nov 21, 2021 52:01


Kendra talks to entrepreneur, investor and business partner, Moj Mahdara (@moj) about her COVID pivot, personal value proposition and the future of the industry. Moj is recognized as an expert in beauty, wellness and CPG (specifically consumerism and culture), and she is the  Co-Founder of Beautycon--a globally-recognized one-of-a-kind festival for content creators, celebrities, fans, and brands. She drove the brand vision for Beautycon and its growth initiatives, including a global footprint that spanned strategic media partnerships, content development, market intelligence, and e-commerce.  Moj is an accomplished speaker, business figure and an active investor with international recognition for her expertise in Gen Z and Millennial consumer profiles and behaviors. She has been named to multiple lists over the years, including Cosmopolitan and Marie Claire magazine; Fast Company's “Most Creative People” list, The Hollywood Reporter's “Top 25 Most Powerful Digital Players,” Women's Wear Daily's “Digital Power Posse” list and Variety's “Digital Entertainment Execs to Watch.” In addition to her many accolades, Moj is regarded as a senior leader who has always centered, culture, creativity and inclusive community. See omnystudio.com/listener for privacy information.

Female Startup Club
1 resource, a cheeky non-alc update and a HUGE favour to ask you (let's get to know eachother)

Female Startup Club

Play Episode Listen Later Nov 20, 2021 12:25


FIND THE SURVEY HEREIn this new mini series within the FSC podcast, I'm taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.If you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comResource: Smart Copy - Snazzy.ai

Chasing Poker Greatness
#190 David Tuchman: Renowned Poker Commentator and Longtime Pro

Chasing Poker Greatness

Play Episode Listen Later Nov 19, 2021 95:29


Today's guest on CPG is a man after my own heart who's always marched to the beat of his own drummer, he's a play-by-play anchor for the World Series of Poker, and host of Crush live Poker's podcast Under the Gun… the one and only David Tuchman.If there's a sport people play in the world, there's a good chance Tuch's covered it. From the NFL to NASCAR to Poker while bouncing around from New York to LA to London the man has seen and covered it all.In today's very special episode with Tuch we're gonna dive deep into how he stumbled into the world of poker and how his background in theatre and journalism uniquely positioned him to take advantage of an incredible early opportunity… hosting and commenting Live at the Bike from the very start.You're gonna learn about Tuch's professional hockey aspirations and what it was like being a prop player at The Bike in the good old days with one of his best friends in the world, Bart Hanson. Now, without any further ado, I bring to you the host of Under the Gun and founder of Tuckonsports.com … the one and only David Tuchman.To learn more about the Free Nuffle promotion, visit: https://chasingpokergreatness.com/free-nuffle-promotionNew CPG Cash Game Courses!Preflop Bootcamp: https://bit.ly/Preflop-BootcampFish in a Barrel: http://bit.ly/fish-in-a-barrelNeutralize Flop Leads: https://bit.ly/2OkN8Yt

Diary of an Apartment Investor
ATE-Your Network is Your Net Worth with Shannon Robnett and Antoinette Munroe

Diary of an Apartment Investor

Play Episode Listen Later Nov 19, 2021 42:31


How building your network can not only build your business but help you learn new things with Shannon Robnett and Antoinette Munroe.Follow us on Instagram, Facebook, and TwitterFor more educational content, visit our website at www.diaryofanapartmentinvestor.comInterested in investing with Four Oaks Capital?  First step is to schedule a call with us. This episode originally aired on November 19th, 2021----Shannon RobnettShannon is a Real Estate Developer and Syndicator with a principal focus on Multifamily and Industrial real estate in the greater Boise area. Shannon has been in the real estate industry for over 40 years. He has been involved from start to finish on over $250MM in construction projects covering the gamut from multi-family, professional office buildings to City halls, fire and police stations, schools, industrial and mini storage. As a developer with over 25 years of personal and hands-on development and construction experience, few in this industry are more dedicated to delivering numerous passive income streams to their syndicate partners. Along with his knowledge and dedicated team, Shannon Robnett Industries (SRI) creates a second-to-none investor experience.Visit his website https://shannonrobnett.com/----Antoinette MunroeAntoinette Munroe is a serial entrepreneur with a broad spectrum of business experience in industries ranging from music entertainment to construction. After 8 years of accelerated advancement at a global CPG company, Antoinette shifted her focus from climbing the corporate ladder to the pursuit of financial independence and retiring by 40. She achieved that goal at 36, turning her side hustles as a real estate investor and Airbnb Ambassador into her full-time passion projects. Antoinette specializes in creating innovative ways to minimize expenses, maximize savings, and monetize opportunities. When she's not creating new business, Antoinette enjoys salsa dancing, international travel, and having food & fun with great peoplePersonal Motto: I will find a way or make oneFavorite Quote: "Our destiny is not written for us, but by us" -Barack ObamaCheck out her Facebook page https://www.facebook.com/FearlessandFreeFi----Your host, Brian Briscoe, is a co-founder and principal in the real estate investing firm Four Oaks Capital.  He and his team currently have 629 units worth $36 million in assets under management and are continuing to grow.  He will retire as a Lieutenant Colonel in the United States Marine Corps in 2021. Learn more about him and the Four Oaks team at www.fouroakscapital.com  or contact him at brianbriscoe@fouroakscapital.com - be sure to let him know where you found him.Connect with him on LinkedIn or Facebook.vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv> Check out our multifamily investing community!> The Tribe of Titans> Get exclusive access to the Four Oaks Team!> Find it at https://www.thetribeoftitans.info^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Leading with Data
How Data Empowers Brands to Thrive in eCommerce w/ John Collins & Rick Sauls

Leading with Data

Play Episode Listen Later Nov 18, 2021 51:13


The COVID-19 pandemic has changed the way we shop — increasing the demand for eCommerce experiences. In order to keep up, many brick-and-mortar businesses have been forced to transition to the eCommerce world. Yet moving a brick-and-mortar business online isn't simple. Today, ranking on eCommerce platforms, especially Amazon, requires a fine balance of art and science. From item setup and launch to driving search rankings, advertising, and sales — it is clear businesses need a holistic plan to jump into eCommerce. In this episode, we are joined by 2 experts who help companies make that jump — John Collins and Rick Sauls, Co-Founders of OmniiX and chargeguard. With a history of building and launching brands on Amazon and other online retailers, OmniiX serves to empower brands with the knowledge, actionable insights and thought leadership to even an unfair playing field. John & Rick work with large CPG brands to thrive on Amazon and create data-backed, sales converting content by working with a team of Amazon experts. In the episode, we talk about a variety of topics including: How John & Rick's individual experiences made for the perfect business partnership The ah-ha moment that started OmniiX Amazon's dirty little secret: chargebacks & shortages How companies organize teams around eCommerce The differences between branding & merchandising in the physical world vs eCommerce world The evolution and future of eCommerce How data is the key to thriving in eCommerce The importance of data management The birth of chargeguard Check out these resources that were mentioned in the show: Learn more about OmniiX/chargeguard Get your free C.E.R.A. account audit from chargeguard If you want to hear more, subscribe to Leading with Data onApple Podcasts,Spotify, orhere. Listening on a desktop & can't see the links? Just search for Leading with Data in your favorite podcast player.

DTC Podcast
Bonus: Retention is the new Acquisition, Why "Buying Again" is more important than subscription with Repeat's Alex McEachern

DTC Podcast

Play Episode Listen Later Nov 17, 2021 21:31


Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to this week's bonus edition of the DTC Podcast featuring Alex McEachern, Director of marketing for Repeat, the “buy again” button for CPG brands. https://getrepeat.io Everyone wants subscriptions (especially in a CPG space) but not everyone wants to subscribe. That's where repeat comes in. This podcast dives deep into the psychology of re-ordering, why retention is the new acquisition, and why personalized, headless carts are the future of checking out. Go to https://getrepeat.io now and experience their platform first hand. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In the Sauce
Building the New Convenience Store

In the Sauce

Play Episode Listen Later Nov 17, 2021 59:53


Carla Dunham is the CMO of Foxtrot, the company redefining the convenience store with fast delivery, proprietary inventory technology, and the vibe of a neighborhood store. On this episode of ITS, Carla distills 15 years of marketing expertise into a few clear directives for emerging brands. She also helps Ali understand what Foxtrot is looking for as they bring new items to their customers.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Chasing Poker Greatness
#189 Coach Bahman: Raise Your Edge High Performance Coach

Chasing Poker Greatness

Play Episode Listen Later Nov 17, 2021 87:35


Today's guest on CPG is a high performance coach for folks ranging from business execs to professional athletes to, most importantly of all, poker players… the performance coach of Raise Your Edge Coach Bahman.This is Coach's second of what I imagine to be many future stops on the Chasing Poker Greatness podcast so if you missed Round 1 you may wanna hop into the way back machine and listen to our first conversation so that you can gobble up all of Coach Bahman's Greatness Bombs.In today's show with Coach Bahman we're gonna dive into some of his coaching techniques including provocation, get his thoughts on Phil Hellmuth threatening to light his own hair on fire if he can't win, and much, much more.Before you dive into today's show I just wanted to remind you that on December 1st. 2021 my private coaching rates are going up and then on January 1st. 2022 I'm going to put a freeze on purchasing any private coaching sessions with me until at least April 1st. 2022.I'll honor any sessions purchased before January 1st but my immediate goal is to put as much energy as I possibly can into the CPG Wolves CFP program.And if you were planning on finding a private coach sometime next year I will be training and bringing on an associate coach to fill that void. Just giving you a heads up.Now, without any further ado, I bring to you one of the most beloved and respected mindset and performance coaches in the world of poker… the great Coach Bahman.

Enhance Your Life Podcast
nswers to the Cannabis Parenting Questions You're Too Scared to Ask

Enhance Your Life Podcast

Play Episode Listen Later Nov 17, 2021 28:34


Being a parent is tough enough — throw cannabis in the mix, and well...things can get complicated. This week, Jon speaks with Danielle Simone Brand, the author of Weed Mom: The Canna-Curious Woman's Guide to Healthier Relaxation, Happier Parenting, and Chilling TF Out. Danielle talks about her entryway into cannabis as a freelance writer, and how she's incorporated cannabis into her life as a parent. She gives advice on how kids should be introduced to cannabis, keeping cannabis around them, and where to draw the line with usage. On the pod, Danielle also talks about the challenges parents face in the cannabis world, and how destigmatizing the “weed mom” image can lead to a better overall parenthood experience.

The CPG Guys
Principles of Successful Leadership with Unilever's Vandana Khanna

The CPG Guys

Play Episode Listen Later Nov 17, 2021 41:47


The CPG Guys, Sri & PVSB, are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever.Follow  Vandana Khanna on LinkedIn at:  https://www.linkedin.com/in/vandanakhanna/Follow Unilever on LinkedIn at: https://www.linkedin.com/company/unilever/ Follow Unilever online at: http://www.unilever.comVandana answers these questions:1) Your career has passed through several CPG brands, J&J, PepsiCo amongst them and core finance such as D&B. Decompose this for our audience and tell us how different it is CPG vs core financial companies.2) The pandemic has irreversibly altered shopper behavior it seems - do you agree. In the role you perform, how are you responding to this and preparing Unilever to win during the transformation?3) The word data lake is a misused and confusing term. Decompose this for our audience. How are you creating a data lake?4) From your experience, How does Finance play a big role in ecommerce transformation?5) Your role involves - Design the Roadmap and Path to scale Emerging Technologies like RPA, Cognitive and Intelligent Automation capabilities. What does this mean in everyday life?6) You are a partner to supply chain and factory finance - in these days of supply chain constraints how does your role help these functional groups?7) Diversity & inclusion has taken on a stronger meaning these days. How are you Champion Inclusivity and belonging for People of Color these days?8) What is your advice for others on the finance transformation journey like you? DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The Story of a Brand
West & Willow - Collaboration over Competition

The Story of a Brand

Play Episode Listen Later Nov 17, 2021 35:47


**This episode is brought to you by MuteSix, Repeat, and CartText**   “Collaboration over competition will always win” that's what keeps Ben focused on what's truly important. In part 2, Ben Lebowitz, Founder and CEO of West & Willow, mentions the beginning of the brand when he lacked experience and people were directly copying his brand. Ben built fundamentals that competitors could not replicate. Since the beginning, his laser-like focus has been on making amazing modern pet portraits. As per him, there's an opportunity in eCommerce for everyone. Having someone hanging one of West & Willow's portraits in their home is what inspires Ben. The brand is exploring new routes and mediums too. Here he talks about: * Building fundamentals * Thoughts on the pet market * West & Willow website * Different requests for portraits * His laser-like focus * What's next Join Ramon Vela and Ben Lebowitz as they break down the inside story on The Story of a Brand. For more on West & Willow, visit: https://westandwillow.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/  * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/ 

The Story of a Brand
West & Willow - Differentiate through Brand Building

The Story of a Brand

Play Episode Listen Later Nov 16, 2021 36:06


**This episode is brought to you by MuteSix, Repeat, and CartText**   “What I can do differently, I'm going to do it right away” that's Ben's approach to differentiating his brand. In part 1, we have Ben Lebowitz, Founder and CEO of West & Willow, a brand that creates custom pet portraits. Ben has worked in advertising, specifically in social media and digital marketing, for a little less than ten years, and five years ago, he decided to quit his full-time job. He was fascinated by a print-on-demand video that he came across through YouTube. Later, he experienced his light bulb moment when his mom drew a charcoal portrait for his dog. West & Willow had identical competitors, so Ben hired PR, SEO, and media agencies to differentiate his company. According to him, the only way to differentiate is through building a brand. He talks about: * Gratefulness * Overview of the brand * Where was he before West & Willow * His light bulb moment * Low barrier of entry business model * How to differentiate Join Ramon Vela and Ben Lebowitz as they break down the inside story on The Story of a Brand. For more on West & Willow, visit: https://westandwillow.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/  * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/ 

Item 13: An African Food Podcast
Building an African Food Marketplace with Whitney Osei-Akintaju

Item 13: An African Food Podcast

Play Episode Listen Later Nov 16, 2021 48:41


Whitney Osei-Akintaju was born in Kibi, Ghana, and migrated to the United States with her father when she was six years old. In her sophomore year of high school, she took a web design and multimedia class which sparked her passion for tech. In 2011, she began competing in pageants and was named Miss West Africa USA First Runner-Up. She was also Miss Ghana Tourism USA 2015. Her corporate career began in banking and finance working for companies like Bank of America. From there she moved into tech, working for Sage Software and Apple as a Technical Analyst. In 2017, while working at The 100 Companies as an engagement coordinator, she was pregnant with her first child, Cassidy. A busy mom, she searched for ways to purchase high-quality, authentic African grocery items online. Unable to find any, she decided to create one. Ethnic District is an e-commerce marketplace where African CPG brands can sell their products directly to customers, retail and wholesale. She started Ethnic District with just $80 and has grown it into a six-figure business organically as a solo entrepreneur. Companies like Warner Brothers Studios, CBS, and the Museum of Food and Drink have already used Ethnic District to source products for PR packages, events, and recipe boxes. She is an IfundWomen Entrepreneur of the Year Semifinalist in the Food and Beverage Category. With Ethnic District, Whitney hopes to bring more awareness to African products and make them more easily accessible in the western world. She wants to see African products become a part of mainstream American consumer culture. She also wants to provide tools and resources for makers in Africa to create products that meet international standards so that the continent can capture more market share in the CPG space.Photo courtesy of Whitney Osei-Akintaju.Follow Item 13 on social media: Instagram, Facebook and Twitter @item13podcastDon't forget to subscribe & leave us a review!Heritage Radio Network is a listener supported nonprofit podcast network. Support Item 13 by becoming a member!Item 13: An African Food Podcast is Powered by Simplecast.

Taste Radio
They Uncovered A Massive Opportunity. Addressing It Was Both Simple And Complex.

Taste Radio

Play Episode Listen Later Nov 16, 2021 39:15


When patented innovation meets addressable opportunity, the outcome is often positive. It's one of the reasons that Beckon co-founders Gwen Burlingame and Katy Flannery launched their brand of lactose-free ice cream, and why they continue to see a long runway for growth.  Initially entering stores in 2015 under the name “Minus the Moo,” Beckon products are made via a proprietary process using a base of six ingredients including fresh milk and cream, and contain no gums, stabilizers or artificial ingredients. Promoted as “unbelievably delicious and surprisingly lactose-free,” the ice cream is sold in a variety of flavors and formats, including pints, quarts and a recently launched line of snack cups. Beckon is positioned to reach the 25% of Americans -- and growing -- who are lactose-intolerant, a percentage that is three-times that of the gluten-intolerant population, according to the company.   Available nationally at Whole Foods and Sprouts, Beckon is now making in-roads at conventional grocery store chains and preparing for a significant distribution expansion in 2022. While its current road map looks bright, the company has had to navigate a variety of challenges to get to this point, including executing a complex rebrand and dealing with the sustained lack of investment in female-owned CPG brands.  In an interview featured in this episode, Burlingame and Flannery discussed those pain points, the brand's origins and how they identified and sought to meet the needs of an underserved lactose-free community. They also explained why respect and humility were keys to a successful brand revamp and why the entrepreneurs are encouraging industry professionals to get mad when presented with a shocking statistic. Show notes: 0:39: Interview: Gwen Burlingame and Katy Flannery, Co-Founders, Beckon Ice Cream -- After a brief chat about similar sounding words and names (including those of actors Christian Bale and Kristen Bell), Flannery explained to Taste Radio editor Ray Latif why her former job will also be her toughest and Burlingame spoke about why they operate “beginning with the end in mind.” The founders also recounted their days selling Beckon at local farmers markets and what they learned from early customers of the brand, their methodical retail strategy and the evolution of their pitch to buyers and how Burlingame convinced Flannery that Beckon needed a major rebrand. Later, they expressed their frustration about the decades-long problem of female-owned businesses being undercapitalized and why vendor and retail programs that support female-led companies are sometimes less accessible than they seem. Brands in this episode: Beckon Ice Cream, Ben & Jerry's

Food Business Success
Ep #64 Breaking Free from Imposter Syndrome with Steve Haase

Food Business Success

Play Episode Listen Later Nov 16, 2021 48:37


Do you ever feel like you are fraud? Who are you to be starting or growing your packaged food business? The imposter syndrome is real and can really slow you down (or stop you completely) and my guest today, Steve Haase, and I want to help you break free so you can step into being a big brand and an amazing founder. You are worthy of creating an amazing business. We need you and your products! You are changing the world and the way we eat. Thank you. Now get out of your own way and get to work. Steve's Breaking Free From Imposter Syndrome free course here Come work with me and find your community to realize your goals so much faster and with less stress and confusion inside Food Business Success or up level with one-on-one business coaching.Food Business Success™ Facebook GroupFood Business Success™ YouTube ChannelFood Business Success™ Instagram & IGTVSari Kimbell Coaching- www.sarikimbell.comFor the full transcript of the episode and other links:https://www.foodbizsuccess.com/64

FreightCasts
Beyond Meat shares get beyond battered EP26 The Stockout

FreightCasts

Play Episode Listen Later Nov 15, 2021 25:25


In this episode of The Stockout, Mike Baudendistel gives a rundown of the latest news in the CPG industry including Beyond Meat's disappointing 4Q outlook and TreeHouse Foods exploring strategic alternatives and the latest inflation data. Plus, Mike explains why CPG companies are ideal candidates for using FreightWaves TRAC.Follow The Stockout on Apple PodcastsFollow The Stockout on SpotifyMore FreightWaves Podcasts

Chasing Poker Greatness
#9 CPG Villagers: Trying to Get that Cushy Seat in the Judge's Game

Chasing Poker Greatness

Play Episode Listen Later Nov 15, 2021 88:26


By day, Danny Hanichak is a practicing attorney. By night, he's a longtime and well-respected member of Greatness Village.Listen to today's episode to learn how Danny fell into the world of cards many moons ago, how he's progressed thus far in his poker career, and his long-term aspirations navigating the world of poker.To learn more about the Free Nuffle promotion, visit: https://chasingpokergreatness.com/free-nuffle-promotionNew CPG Cash Game Courses!Preflop Bootcamp: https://bit.ly/Preflop-BootcampFish in a Barrel: http://bit.ly/fish-in-a-barrelNeutralize Flop Leads: https://bit.ly/2OkN8Yt

The Tech Blog Writer Podcast
1782: How to Use Data Analytics to Drive Business Growth

The Tech Blog Writer Podcast

Play Episode Listen Later Nov 14, 2021 39:17


The Smart Cube is a global provider of research and analytics solutions focused on CPG, retail, and life sciences. Nitin Aggarwal, Vice President of Data Analytics, discusses how to use data analytics to drive growth, including featured case studies/examples in retail and CPG. About The Smart Cube The company researches, analyses and addresses the needs of businesses in today's intelligence age with tailored sector-specific solutions and Amplifi – their organisational platform, rich with knowledge, cutting edge tools, and advanced analytics – delivered by talented minds. Primarily serving the CPG, Energy & Chemicals, Financial Services, Industrials, Life Sciences, and Retail sectors, they work with a third of companies in the Fortune 100, helping them make smarter decisions, accelerate value and gain a competitive edge.

Female Startup Club
4 (useful) things in 4 minutes: featuring money, legal & productivity

Female Startup Club

Play Episode Listen Later Nov 13, 2021 10:19


In this new mini series within the FSC podcast, I'm taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.If you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comWebsite: NotionWebsite: Sprout LawWebsite: Hello AliceWebsite: CLEARCO

I'm with RJ
A Family-First Focus: Andrew Iwersen of Canyon Edibles (S4-E6)

I'm with RJ

Play Episode Listen Later Nov 11, 2021 40:55


Claire and RJ keep the Season 4 joint circle going as they sit down live in Las Vegas for another conversation from MJ Unpacked, this time with Andrew Iwersen, co-owner of Canyon Edibles.If you haven't had the chance to "suck it, lick it, chew it" Canyon-style, Andrew's wife Morgan Iwersen launched Canyon Edibles back when things were strictly medical in Colorado from her mom's kitchen.As demand quickly grew and adult-use came online in Colorado, Canyon kicked things into high gear and has became one of the most recognizable Colorado edibles alongside brands like Wana, Mary's Medicinals and Cheeba Chews. While Colorado has produced some classic cannabis CPG's, Canyon may be the only one that's managed to maintain a family-first focus while finding massive success. The conversation covers everything from the motivation behind Canyon's packaging changes, and a discussion about the quality of data available from BDSA to the importance of keeping things real as Canyon launches in California.  Connect with RJ:IMwithRJ.comOutspoke IOInstagramTwitter Linkedin - RJLinkedin - ClaireConnect with Andrew Iwersen and Canyon EdiblesSite InstagramLinkedin - Company Linkedin - AndrewMJ UnpackedSite

Chasing Poker Greatness
CPG Wolves #1 - Coaching For Profits

Chasing Poker Greatness

Play Episode Listen Later Nov 10, 2021 35:16


Today's episode features some pretty big news: After spending countless hours honing his private coaching skills and building out data-based training courses, Coach Brad is throwing his hat in the Coaching For Profits (CFP) arena.So if you've ever been interested in going behind-the-scenes of an upstart CFP operation or are wondering what Coach Brad's prototypical candidate for a Wolf is, do not miss today's episode.And if you'd like to apply to be one of the first 5 CPG Wolves (3 slots are already filled) visit https://CPGWolves.com.To learn more about the Free Nuffle promotion, visit: https://chasingpokergreatness.com/free-nuffle-promotionNew CPG Cash Game Courses!Preflop Bootcamp: https://bit.ly/Preflop-BootcampFish in a Barrel: http://bit.ly/fish-in-a-barrelNeutralize Flop Leads: https://bit.ly/2OkN8Yt

Business Breakdowns
HelloFresh: Delivering on Process Power - [Business Breakdowns, EP. 34]

Business Breakdowns

Play Episode Listen Later Nov 10, 2021 63:53


Today, we're breaking down HelloFresh. HelloFresh delivers weekly meal kits to people's homes. With eight million active customers, the Berlin-based business is the most popular company of its kind in the world.   To break down HelloFresh, I'm joined by its CEO and co-founder, Dominik Richter. We discuss the challenges of scaling an operationally intensive business, why HelloFresh is more like CPG companies than grocery stores, and what he's learned about brand building.   Meal-kits are a notoriously difficult business model to get right and this is a great example of process power; a competitive advantage you don't come across often. Please enjoy this great breakdown of HelloFresh.   For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.   -----   This episode is brought to you by Tegus. We created Business Breakdowns to uncover the lessons and frameworks behind every business, and that's what makes Tegus our perfect launch partner. Much of the foundational prep for these episodes starts with research on the Tegus platform.   With Tegus, you can learn everything you'd want to know about a company in an on-demand digital platform. Investors share their expert calls, allowing others to instantly access more than 20,000 calls on Coinbase, Hinge Health, Farfetch, or almost any company of interest. All you have to do is log in. If you're ready to go deeper on any company and you appreciate the value of primary research, head to tegus.co/breakdowns for a free trial.   -----   This episode is brought to you by MIT Investment Management Company (MITIMCo), the endowment office of MIT. MITIMCo seeks to find people who are focused on achieving exceptional long-term investment returns, partner with these firms early, and stick around for the very long term. Visit mitimco.org and their new emerging managers page to learn more.   -----   Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @JoinColossus | @patrick_oshag | @jspujji | @zbfuss   Show Notes [00:04:07] - [First question] - What HelloFresh does for its customers [00:05:53] - How many meals are delivered a year and the scale of the business today [00:07:08] - The full customer experience of ordering a meal kit for the week [00:08:03] - What the original service was and the original version of their product [00:10:26] - Overview of the business from a P&L standpoint [00:14:09] - Their centralized and widespread manufacturing plants  [00:16:35] - Attributes of a good recipe that benefits both the customers and the business [00:18:32] - Thoughts on the cost of ingredients and how they impact everything [00:20:43] - How the HelloFresh supply chain differs from traditional ones [00:23:58] - The magnitude of waste and its impact on gross margins [00:27:38] - Identifying customers, acquiring them, and retaining them [00:30:52] - Why other meal kit companies have seemingly done poorly [00:35:53] - Differences in the customer experience of HelloFresh subscribers that allowed them to thrive [00:38:38] - Managing a business that's dependent on process power and balancing which levers to pull and when [00:41:24] - An example of a decision made to improve tiny percentages of performance [00:44:17] - How a world returning to normal might impact their pandemic propelled growth [00:47:22] - Thoughts on potentially expanding to private supply and distribution [00:50:23] - Lessons learned about successful advertising, branding, and marketing [00:52:41] - Key variables in HelloFresh's growth for the coming years [00:57:10] - What drives the decision to acquire and build a portfolio of brands [01:00:01] - The biggest risks that the business might face in the future [01:02:27] - What his favorite meal is from their menu and why

The Story of a Brand
Gather Brands - Working with Women in CPG

The Story of a Brand

Play Episode Listen Later Nov 9, 2021 35:13


**This episode is brought to you by MuteSix, StoreYa, and Justuno**   “More than just a broker,'' Mia says. Today we have Mia Medina, Founder and CEO of Gather Brands, a sales consulting company. Mia started in the mountain biking industry and then switched to the natural product industry. She learned a lot about food services, regional, national accounts, and much more while working at companies like Acosta and Odwalla over 20 years of her career. She also worked at her own soda and home delivery food company for some time. In August 2020, Mia founded Gather Brands to work with female founders and women-run companies in the CPG industry. She offers a holistic approach to people based on her experience. In part 2, she talks about: * Gratefulness * Overview of the company * Her background * What's the intention behind the company * Advice for brands Join Ramon Vela and Mia Medina as they break down the inside story on The Story of a Brand. For more on Gather Brands, visit: https://gatherbrands.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

DTC POD: A Podcast for eCommerce and DTC Brands
DTC Finds: Best CPG blog examples + Transactional emails swipe file (examples)

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Nov 9, 2021 7:43


“An editor's pick section for your blog is great because you have some really high performing content that maybe is performing well on search or something that you want to highlight specifically that you think is important to helping people and guiding people through the purchase process.” @jayde3sai #DTCPOD“Make sure you have some strong internal linking. That's a good SEO that you can do to help improve the performance of your individual blog pages. ” @jayde3sai #DTCPODWe Speak About:[00:39] Twitter discussion for CPG brands with great blogs[05:37] eCommerce transactional emails Learn more about what makes a great brand blog and how to optimize your transactional emails In today's episode of DTC Finds, we're looking at a Twitter discussion on great CPG blogs and sharing a great resource you can use for inspiration for your transactional emailsWe'll share some of the best examples from the Twitter discussion and then look at this swipe file from Wonderment for transactional emails!Stay tuned as we break down unique blog posts and strategies from top brands as well as how to stay connected with customers through the buying process.  If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Twitter discussion on CPG blogs: https://twitter.com/kaleighf/status/1453481617163444229Wonderment transactional email swipe file: https://www.wonderment.com/ecom-txn-swipe-file

The Tech.MN Podcast
The tech.mn Podcast: Her Royal TP Highness With Zoë Levin of Bim Bam Boo

The Tech.MN Podcast

Play Episode Listen Later Nov 9, 2021 48:28


Zoë Levin, Founder and CEO of Bim Bam Boo and the TP Queen herself, joins The tech.mn Podcast to talk CPG, using improv to "yes and" your way to brilliant ideas, and becoming a "forest-saving superhero" when you wipe.tech.mn on TwitterBETA on TwitterCasey Shultz on TwitterShacarria Scott on TwitterBim Bam Boo on TwitterZoë Levin on Twitter

Startup to Storefront
David Greenfeld - Dream Pops

Startup to Storefront

Play Episode Listen Later Nov 9, 2021 35:21


Today's guest is David Greenfeld, founder of the plant-based popsicle company Dream Pops. David is a student of successful entrepreneurs and takes a very academic approach to grow as an individual as well as a business owner. For instance, when he was starting out his professional journey, he figured it would be a good idea to have a grasp of finance, so he went into investment banking. And concurrently with banking, he was on the lookout for markets with untapped potential. He eventually found one in popsicles, but to say the rest is history would be to ignore the persistence and clever series of pivots that led him to create a national brand. Listen in as we cover everything from why there are no overnight success stories in business, why Dream Pops will not be the brand that relies heavily on celebrity partnerships, and why entrepreneurship is a sport.

The Shake Up
Co-Creating With Customers: A Winning Recipe At Daily Harvest

The Shake Up

Play Episode Listen Later Nov 9, 2021 31:04


Don't call 'em a food delivery kit. Daily Harvest, as Rachel Drori (Founder & CEO) says, they're a modern CPG company. And Rachel's built a network of farmers, fresh-frozen ingredients, and delivery systems across the U.S. Not bad. But when you hear how she's also co-creating all Daily Harvest products with her customers? Well, that's a real

Lead With Your Brand!™
S2E43 : Bringing Insights to Life : Adriana Waterston, Chief Revenue Officer and Insights & Strategy Lead, Horowitz Research

Lead With Your Brand!™

Play Episode Listen Later Nov 9, 2021 37:34


Jayzen is excited to welcome Adriana Waterston to the show. As a self-proclaimed “research junkie,” Adriana helps her clients and industry better understand diverse consumer segments. Her specialty is in “finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts,” making research more relatable and practical in purpose. She has a great career story to tell, from drama class with Debra Messing to evolving into one of the top researchers in the business and recently launching a new practice for the emerging cannabis market. Guest Bio Adriana Waterston Chief Revenue Officer and Insights & Strategy Lead Horowitz Research As Chief Revenue Officer and Insights & Strategy Lead, Adriana oversees Horowitz's Latinx, BIPOC,millennial, and Gen Z research. She also heads up Green Horizons, Horowitz's recently-launched division specializing in Cannabis and Holistic Health. Adriana is a research junkie with a flair for finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts. A thought leader in the diversity space, Adriana has consulted for clients in entertainment and news media, technology and telecommunications, travel and hospitality, CPG, toys, and of course, the emerging Cannabis market, among others. On the consumer side, Adriana helps clients reach, serve, and resonate with Latinx and BIPOC consumers and emerging audiences like today's cannabis consumer. On the DEI side, she helps companies address issues of corporate culture and talent development, particularly for Latinx, BIPOC, LGBTQIA+, and employees with disabilities. A Puerto Rico native, Adriana was named one of the “Most Influential Minorities in Cable” by Cablefax Magazine. She is frequently quoted in the trade press and has presented at numerous events including the Cultural Insights Forum, NAMIC conference, Hispanic TV Summit, Streaming TV Summit, NAB, Media Insights and Engagement, ARF (Advertising Research Foundation) events, and others. Among other accolades, Adriana received two CTAM TAMI awards and the Agency Executive Award for Research & Measurement for her multicultural work. She co-authored The Practical Guide to Multicultural Marketing, which won the Bronze Global Ebook Awards in the Multicultural Non-Fiction category in 2013. Links To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

The Cannabis Conversation | Medical Cannabis | CBD | Hemp
EPISODE #139 CBD - Hero Ingredient? with Tony Reeves, CBD Consultant and EIHA Board Member

The Cannabis Conversation | Medical Cannabis | CBD | Hemp

Play Episode Listen Later Nov 9, 2021 39:41


On this week's episode, we're joined by Tony Reeves, European Industrial Hemp Association (EIHA) board member, and CBD Consultant, working with regulators, the UK government and a variety of brands.We investigate changing consumer behaviours towards CBD, the latest drug delivery innovations within the sector, and the adoption of CBD within consumer packaged goods.About Tony ReevesTony is a board director & UK representative of the European Industrial Hemp Association (EIHA); the only pan-European hemp trades association (https://eiha.org/). Since 2016 he has been representing the industry to regulators (MHRA, Home Office, FSA, HPRA, FSAI) and contributing to presentations at the European level on various matters including novel food regulations, CBD and THC levels in food, food supplements, beverages and cosmetics. He is closely engaged with numerous stakeholders in the cannabis industry across multiple geographies encompassing manufactures, brand owners, retailers and investors. He is a member of the UKAS-led ‘CBD Food Product Approval Expert Group,' the Food & Drink Federation's (FDF) ‘CBD Working Group and a consultant to major organisations in North America and Europe including THG.Tony was European Managing Director of what became Aurora Hemp and former Marketing Director of Leatherhead Food Research Association; providing consulting services to the global food & beverage sectors. In a later role, he led the development and launch of a new vegetarian product range securing substantial listings within both health food and general store chains. Initially, he worked within the UK Government's scientific services before leaving to establish his own specialist analytical laboratory business; achieving key supplier status with most of the UK's major multiples. Tony holds an MBA from Warwick Business School.Quotables‘The more I learned, the more I was trapped in this black hole called hemp because it's amazing stuff' 03:36‘This industry just keeps on giving' 19:43ResourcesJoin Tony on LinkedIn: https://www.linkedin.com/in/tonyreeves1/?originalSubdomain=ukVisit The European Industrial Hemp Organisation's Website: https://eiha.org/Read Tony's recent article for The Grocer titled ‘The UK has the potential to become a leading player in the CBD sector': https://www.thegrocer.co.uk/food-safety/the-uk-has-the-potential-to-become-a-leading-player-in-the-cbd-sector/655292.article  

Up Next In Commerce
How Spikeball is Building the Next Global Sport, with CEO Chris Ruder

Up Next In Commerce

Play Episode Listen Later Nov 9, 2021 39:18


Starting a business is hard enough. Try launching and building an entirely new global sport. That's one heck of a challenge. But when you have a good idea, a product, and an organic way to connect with people, it's actually possible. Chris Ruder is the CEO of Spikeball, and he initially thought his little business would be a fun side hobby. The company idea even started off with the age old question, “Wouldn't it be cool if..?” But within five years, that little business with zero employees was earning $1.5 million in revenue and attracting attention around the world. That didn't happen by magic, though, and on this episode of Up Next in Commerce, Chris and I dug into scaling a company by asking the questions you think are dumb — including to your own customers. For Chris, simply asking, “How did you find out about us?” was the turning point to finding an audience and then nurturing it so that it grows in the most organic way possible. He also gave the inside scoop on his Shark Tank experience, and why he encourages other entrepreneurs to take advantage of that opportunity if they are ever presented with it. Plus, Chris explains how he's been navigating the supply chain issues, including by finding new ways to expand the company beyond just physical products. Enjoy this episode.Main Takeaways:Ask The Dumb Questions: Many new founders come into an industry with questions that may seem dumb or obvious, but they need to be asked. Find people around you who can help guide you or inform you so that you can continue making the right moves without having to backtrack. This includes asking questions of your customers. Ask them what they think, how they found you, and what made them click “buy.”Set Customers Up To Be the Hero: When you engage with customers, you can offer them the opportunity to be your ambassador, but in the most authentic way. Work with them to develop their own community and following, set them up to be the hero, and in turn, you will see more organic growth and brand love than simply paying people to promote your brand for you.The Shift to Stuff: The last two years have seen a major change in how people shop and what they shop for. Consumers have moved away from experiences and moved toward buying more stuff to fill their time and satisfy their itch. CPG companies have been forced to supply more than ever, and the logistics and supply chains have suffered as a result. Work with your vendors and shipping partners to find more creative solutions, and try to find additional ways to bring manufacturing closer to home — even if that means adding different kinds of goods and services to your product portfolio so that you are not beholden to the supply chain.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here. 

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How This Seafood Company Scaled 6X While Managing Logistical Hurdles

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Nov 9, 2021 40:38


Subscribe to the brand new Shopify Masters YouTube Channel: https://www.youtube.com/shopifymastersLearn from an entrepreneur who left his city life and marketing firm behind to start a fresh seafood company in Maine. Mark Murrell shares his business journey and the key lessons he's learned along the way of scaling his business by 600% during COVID. For more on Get Maine Lobster and show notes: https://www.shopify.com/blog/get-maine-lobster-crm?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  

In the Sauce
Building Spicier Kitchens

In the Sauce

Play Episode Listen Later Nov 9, 2021 53:28


Lisa Carson and Connie Wang are the Co-Founders of Occo, the pre-measured spice pods popping up in kitchens everywhere. On this episode of ITS, Courtnie steps in for Ali and hears all about how Lisa and Connie think about in-house manufacturing, the importance of high-quality packaging, and how Occo is educating its consumers one recipe card at a time.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

The Story of a Brand
Killer Creamery - Permission to Eat Ice Cream

The Story of a Brand

Play Episode Listen Later Nov 9, 2021 31:07


*This episode is brought to you by MuteSix, Repeat, and CartText** “We're not trying to change people's habits; instead, we're bringing new science innovation ingredients and making it delicious and better-for-you at the same time,” says Louis. In part 2, Louis Armstrong, Founder of Killer Creamery, makes ice cream better, healthier, nostalgic, delicious, and fun ice cream treats. Louis mentions that initially, they added protein to the recipe and targeted gyms. Their ice creams are functional, all-natural, and have zero sugar, opening them to the keto community. So, they also launched a keto-centric line of products and became the first keto ice cream in the grocery stores. Killer Creamery includes medium-chain triglycerides or MCT oil that is a source of good fat. The company is focusing on the ice cream category by bringing new flavors and form factors such as ice cream sandwiches. He talked about: * The functionality of their products * Original target market * Keto community * MCT oil * Prebiotic fiber ingredients * Where to find Killer Creamery Join Ramon Vela and Louis Armstrong as they break down the inside story on The Story of a Brand. For more on Killer Creamery, visit: https://killercreamery.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/

The Story of a Brand
Killer Creamery - Try Delicious, Sugar-Free Ice Cream

The Story of a Brand

Play Episode Listen Later Nov 8, 2021 31:44


*This episode is brought to you by MuteSix, Repeat, and CartText**   “Giving people value through ice cream” that's what Killer Creamery does. Today we have Louis Armstrong, Founder of Killer Creamery, a whole natural zero sugar ice cream company. Louis attended the University of Idaho and got a degree in food science. He acquired experience in R&D, quality assurance, and dairy operations. Initially, he wanted job security, but in his heart, he had always wanted to start a business of his own. To him, manufacturing, co-packing, general supply chain, and generating sales were challenging, but something he expected and could handle. However, the length of the funding cycle and how difficult it was, was indeed the most challenging part of the startup journey for Louis. He advises entrepreneurs to have a clear vision for their business or don't do it. In part 1, he discusses: * Gratefulness * Overview of the brand * His background * What led him to start * His “cold water in your face” movement * Advice for others * Thinking negatively when planning Join Ramon Vela and Louis Armstrong as they break down the inside story on The Story of a Brand. For more on Killer Creamery, visit: https://killercreamery.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/

Female Startup Club
7 (useful) things in 7 Minutes: What I learned this week that will help you too

Female Startup Club

Play Episode Listen Later Nov 6, 2021 13:16


In this new mini series within the FSC podcast, I'm taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.If you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give Away

The CPG Guys
Augmented Reality for CPG/Retail with Eyekandy's Scott Lester

The CPG Guys

Play Episode Listen Later Nov 6, 2021 50:35


The CPG Guys, Sri & PVSB are joined in this episode by Scott Lester, the founder & Chairman of Eyekandy, the world's leading Augmented Reality (AR) Provider for commerce. Partnering with Brands and Retailers across the world to produce engaging AR shopper experiences in store, online and in print. This is a partnership episode with Eyekandy.Follow Scott Lester on LinkedIn at: https://www.linkedin.com/in/scott-lester-94104b2/Follow Eyekandy online at: http://eyekandy.com/ Follow Eyekandy on LinkedIn at: https://www.linkedin.com/company/eyekandy/Related content:AR thought leadership article: https://eyekandy.com/news-insights/measuring-augmented-reality-successTyson Case Study - https://www.walmart.com/ip/Hillshire-Snacking-Small-Plates-Genoa-Salami-and-White-Cheddar-Cheese-Single-Serve/47446798Bacardi Case Study - https://vimeo.com/manage/videos/635243249M&S Foods Case Study: https://eyekandy.com/wp-content/uploads/2021/09/CaseStudy-MS-PercyPig-2.pdfCoca-Cola AR Avatar Demo - https://vimeo.com/610073515Scott answers these questions:1) Tell us about eyekandy, how the journey started & where you are as a company today?2) How is eyekandy helping the CPG industry with AR - How is eyekandy differentiating itself in a crowded marketplace?3) You're talking to CPGs daily, what are you seeing as the biggest opportunities in the industry? 4) We'd love to hear about some experiences you have enabled already today for brands like Tyson.5) Why is the sentence AR enables offline to online meaningful - decompose how this is done?How long does a partnership with you take to enable? 6) Tell us about your full service agency work? What do you offer?7) What can clients expect from you in terms for measuring ROI and what data or metrics do you provide?8) Share your roadmap of services and products we can expect to see in the future?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The Story of a Brand
Humble Brands - Creating Products that are Good For You

The Story of a Brand

Play Episode Listen Later Nov 5, 2021 33:35


**This episode is brought to you by MuteSix, StoreYa, and Justuno**   “Creating products that are good for you” that's the mission of Humble Brands. Today we have Jeff Shardell, Founder and CEO of Humble Brands, a brand that makes health and beautifully scented personal care products. Jeff worked in the tech industry in the San Francisco Bay Area for most of his career. He wanted to detoxify his life and make a change. Interestingly, Jeff became a tornado chaser which led him to New Mexico. It was in New Mexico, where he started Humble Brands about six years ago after reading about the toxicities of deodorants. The brand uses a simple set of ingredients, super safe ingredients as well as sustainable packaging. At present, there's a fundamental change happening in the CPG world due to the rising demand for natural and sustainable products. He talked about: * Gratefulness * Overview of the brand * Why Humble Brands * Thoughts on Tornado Chasing * Why deodorants * The challenges of business Join Ramon Vela and Jeff Shardell as they break down the inside story on The Story of a Brand. For more on Humble Brands, visit: https://humblebrands.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.