Podcasts about cpg

What happens when your supply chain meets viral fame? I sat down with Tara Tarazi, VP of Supply Chain at DUDE Wipes, to uncover the real-world planning challenges behind TikTok Shop and other in-app e-commerce platforms. From flash demand spikes to unpredictable affiliate influence, Tara reveals how DUDE Wipes is building a resilient, agile, and disciplined S&OP strategy in one of the most chaotic and fast-moving digital markets today. Whether you're in CPG, retail, or just trying to make sense of modern omni-channel planning—this is an episode you can't miss.Support the showTo sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org

Do we buy more tortillas or hamburger buns in USA? Does everyone you know have access to healthy foods in their neighborhoods? What if the food you love could transform your health and your community?

In this episode, I sit down with Kyle Landry, PhD, a scientist-turned-entrepreneur who's bringing literal space-age technology to the skincare world.  As the President and Co-founder of Delavie Sciences, Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edge skincare line. This isn't just about beauty—it's about real science, real function, and rethinking how we protect our skin from the environment. What I found so refreshing about this conversation is Kyle's commitment to truth, transparency, and rigor in a category often filled with hype. From product formulation to environmental defense, Delavie is creating skincare that's built to perform and built to last. If you've ever wondered what happens when biotech meets beauty, this episode will blow your mind. Here are a few key takeaways from the interview: * How NASA, space research, and extremophiles led to a skincare breakthrough   * What makes the Bacillus lysate ingredient truly different, and clinically backed   * Why SPF and environmental exposure are only part of the skin damage story   * How Delavie is setting a new standard in cosmetic science and consumer trust   * The difference between making something marketable and making something that works   Join me, Ramon Vela, as we listen to the episode and explore how science, innovation, and skin health are coming together in a way the beauty industry has never seen before. This one's for the curious, the skincare skeptics, and the science lovers. For more on Delavie Sciences, visit: https://www.delaviesciences.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

From the Track to the Tumbler: How Off Hours Is Redefining Bourbon for the Modern Drinker This week on Startup to Storefront, we're diving into the story behind Off Hours Bourbon, the brand that's rewriting the bourbon playbook. No smoky rooms, no old school gatekeeping, just a fresh take on a timeless spirit. Founded by Jake Ireland, Off Hours blends California cool with Midwest roots, creating a whiskey that's approachable, design forward, and made for today's consumer. With national retail expansion, a growing following, and standout partnerships including their new collaboration with La Colombe, Off Hours is setting a new standard in spirits. We break down the brand's rise, their mixology competition for bartenders across the country, and the strategy behind appealing to a new wave of bourbon drinkers. On this episode, you'll learn: Why Gen Z is shifting the alcohol industry and how legacy brands are struggling to keep up How Off Hours and La Colombe are teaming up for a nationwide bartender competition What it takes to build a bourbon brand that actually resonates with a younger audience Why Off Hours leans into downtime, personal moments, and a more modern take on whiskey culture What makes high proof bourbon and rye different and how to taste them How Whole Foods style thinking is shaping female focused bourbon strategies

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Daniel Faierman, Partner at Habitat Partners, an early-stage venture firm spun out of the renowned creative agency Red Antler. With experience at major CPG companies such as PepsiCo, Danone, and AB InBev, Daniel brings a well-rounded perspective on brand building, strategic investment, and evaluating emerging consumer brands.They explore what Habitat Partners looks for in early-stage investments, with a focus on strong gross margins, capital efficiency, and early signs of product-market fit. Daniel shares how brands can succeed in pre-launch or seed rounds, the metrics that matter most — including velocities and marketing efficiency — and the importance of building a credible online presence even for retail-focused companies.He also offers candid advice on what not to do when pitching investors, outlines common valuation benchmarks, and highlights specific whitespace opportunities he's actively looking to fund.If you're a founder preparing to raise capital or simply seeking to better understand the CPG investment landscape, this episode delivers strategic insights and actionable guidance from a seasoned investor. Listen now!Listen in as they share about:Who Is Daniel Faierman and What Is Habitat Partners? Key KPIs They Evaluate DTC vs Retail Channel Strategy Fundraising Mistakes to Avoid Valuation Guidance White Space Opportunity They're Seeking What Founders Should Ask Habitat Other Early-Stage CPG Funds Mentioned Episode Links:Website: https://www.habitatpartners.co/ LinkedIn: https://www.linkedin.com/in/daniel-faierman/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

How do you take a homemade cracker recipe and turn it into an internationally recognized brand—and win one of the biggest startup competitions in the world while you're at it? In this episode, we sit down with Rebecca Brady, Founder of Top Seedz, to unpack how she went from baking in her kitchen to winning 43North's $1 million grant, landing major retail deals, and building a fast-growing food brand rooted in health and hustle.Rebecca shares how she started small, leaned into the unknown, and scaled her company without losing the heart of her mission. Her journey is one every entrepreneur can relate to—and learn from.In this episode, you'll hear:How to grow a CPG brand with no industry backgroundWhy hiring before you're “ready” is part of real growthHow Rebecca handled rapid demand and national expansionThe mindset behind winning a $1 million startup competitionWhy resilience, optimism, and saying yes opened major doorsIf you're building something from scratch and wondering if it's possible to scale without giving up your values, this is a must-listen. Get inspired by Rebecca Brady, Founder of Top Seedz—a local entrepreneur making a global impact.

Kiernan Laughlin is the General Manager and co-creator of Deep Indian Kitchen, a growing CPG brand whose mission is to bring a modern, high-quality Indian food experience to consumers worldwide. Kiernan previously held senior brand management roles at large CPG companies like Johnson & Johnson and Unilever, and he spent his early career in marketing, promotions, and partnership leadership at Gorton's Seafood.Highlights from our conversation include:Core business and leadership lessons from Kiernan's career in multi-stage CPG (1:26)Useful skills Kiernan picked up outside of work that have percolated into his leadership style (5:27)Going from a structured corporate environment to leading an emerging brand (8:01)The challenges and opportunities of building a team through rebranding (11:22)Elements that make a successful relationship between CEO and Founder (19:36)Keeping his team aligned and agile as the company evolves (21:48)Hiring for qualities that go beyond the resume (22:49)How Deep connects their mission to action through their foundation (27:08)Advice for the next generation of CPG leaders (30:13)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

This week on The Retail Perch, Shekar and Gary sit down with Flora Delaney, a veteran retail and CPG executive, consultant, and author of Retail: The Second-Oldest Profession.With over 25 years of experience, Flora shares how smart space planning, strategic category management, and AI-driven insights transform today's in-store experience.Join us as we explore her patented Intelligent Dashboard for Pricing and Promotion, the Earned Space Model for space optimization, and why balancing national and regional retail strategies is key to growth.

Why do most restaurants fail—and how did Michael Chernow beat the odds twice? In this episode, he shares how he built two hit restaurant brands, scaled a wellness company, and turned personal adversity into entrepreneurial success. Real talk on risk, brand, grit, and building something that lasts.---Entrepreneur, restaurateur, and founder of Creatures of Habit, Michael Chernow built The Meatball Shop and Seymour's into NYC staples before turning his passion for wellness into a fast-growing CPG brand.---Like this episode? Watch more like it

There are more stories to share from Circana's New Product Pacesetters, our annual roundup of the top-selling CPG new products. In this special episode, Joan Driggs and Lisa Maas dive into the role social media and influencers have in new CPG product launches. From grandma bands and pickleball tournaments, to merch and in-store engagement, learn what successful connection looks like. Highlights: Marketing Strategies: Learn about effective marketing efforts, including social media campaigns, influencer partnerships, and grassroots initiatives that drove these products to success. Consumer Engagement: Understand how CELSIUS Essentials performance drinks, Liquid Death Iced Tea, and Barebells protein bars are connecting with their target audiences through unique and relatable content. New Product Pacesetters: Read the full report and watch the webinar replay to learn more.

Is it healthy to dwell in the past? Before the turn of the last century, nostalgia was still considered by some mental health professionals as a psychological disorder. So then…why have numerous storied food and beverage CPG brands more recently leaned on their decades of history to redesign packaging with elements of their past? Obviously, the understanding of nostalgia evolved over time…now being viewed less as a disorder and more as a natural human emotion. But with nostalgia being perhaps the most active and useful during uncomfortable (or transitionary) states, it's no wonder why many legacy CPG brands have recently leveraged it when seeking to elevate connectedness towards a simpler era of life. Yet, deploying a “blast from the past” strategy isn't universally impactful, and I believe today's consumers are typically more engaged by the future that brand is creating compared to what happened in the past.

Over the Fourth of July weekend, flash floods swept through Kerr County, Texas, killing 104 people—at least 28 of them children (to date), many attending summer camp. In this STRAT episode, retired Marine Intelligence Officer Hal Kempfer dissects the disaster through a strategic lens. From urgent failures in local preparedness to the long-ignored federal guidance that could have saved lives, he examines the chain of policy decisions and institutional apathy that left communities vulnerable. He also explores how California state officials once blocked a national emergency intelligence initiative—CPG-502—that might have prompted better preparedness in Texas. This tragedy, he argues, exposes deeper failures in how states manage risk, federal grants, and public safety priorities. It's a sobering conversation on how bureaucracy, politics, and negligence converge—with deadly results.Takeaways:Flash floods in Kerr County, Texas, killed 91, including 28 children (to date).Camp Mystic suffered devastating losses amid rapidly rising floodwaters.The Guadalupe River rose 26 feet in just 45 minutes.Local officials lacked basic audible flood warning systems.DHS's CPG-502, a key preparedness guide, was ignored nationwide.California DOJ blocked emergency intel programs later copied by Texas.Political mismanagement of FEMA funds hampered preparedness investments.The failure to act years ago helped set the stage for disaster#TexasFlood #EmergencyPreparedness #CPG502 #FusionCenters #FederalGrants #CampMystic #FloodResponse #HomelandSecurity #PublicSafety #DisasterMitigation #StrategicPolicy #StateAccountability #CrisisManagement #NationalSecurity #NaturalDisasters #KerrCounty #OODAloop #FlashFloods #STRATPodcast #HalKempfer #MutualBroadcastingSystem #StrategicRiskAnalysis

The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Learn more about Snapchat for Business : https://forbusiness.snapchat.com/cpgguysFollow Abby on LinkedIn at: https://www.linkedin.com/in/abigail-laursen/Find the Snapchat Generation Report here: https://newsroom.snap.com/snapchat-generation-reportRead Snap Success Stories here: https://forbusiness.snapchat.com/inspirationAbby answers these questions:What makes Snap a uniquely powerful platform for CPG marketers compared to other social or retail media environments?"How does Snap bridge the gap between upper-funnel storytelling and lower-funnel conversion?"Snap's focus has always been on real relationships. How does that translate into real retail outcomes for brands?"What does Gen Z expect from CPG brands today — and how should brands evolve to meet that? What's the biggest myth brands still believe about Gen Z engagement on social platforms?How is Snap helping brands remain culturally relevant while staying true to their identity?What's the biggest myth brands still believe about Gen Z engagement on social platforms?How do you see the line between social and retail blurring in the next 12–24 months?"What does the future of 'retail media meets social commerce' look like from your seat? What's one innovation or trend at Snap that CPG leaders should be paying more attention to?How is Snap helping brands prove ROI, especially when it comes to full-funnel performance? How do you think about attribution in a world where so many platforms are walled gardens?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Sue Delegan and Kim Hehir, the co-founders of Brutus Bone Broth, a leading brand in the emerging category of functional pet food toppers. As sisters and entrepreneurs, Sue and Kim share the journey of building a mission-driven company that started in their home kitchens and scaled to national distribution with major retailers like Target.They explore how Brutus Bone Broth was born out of a personal need and quickly gained traction through strategic beta testing, a strong emphasis on product quality, and persistent outreach to retailers. Sue and Kim discuss navigating regulatory hurdles, maintaining cost-efficiency while preserving ingredient integrity, and the importance of innovation in developing new product lines like powdered bone broth and functional goat milk.They also reflect on the emotional realities of entrepreneurship, the value of building collaborative relationships, and how a clear brand mission—nourishing pets while giving back to the community—has remained central to their growth.Listen in to gain valuable insights on product development, retail strategy, and scaling a consumer brand—plus learn how Brutus Bone Broth is shaping the future of pet nutrition.Listen in as they share about:Brutus Bone Broth OverviewManufacturing & Product DevelopmentGo-to-Market Strategy & Early ChallengesNegotiation & Cost ManagementRetail ExpansionDTC & InnovationEpisode Links:Website: brutusbroth.comLinkedIn: https://www.linkedin.com/in/kimberly-hehir-6753391/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

The 2025 Summer Fancy Food Show was a vibrant exhibition of everything we love about the food and beverage industry. From new concepts and inventive product launches to passionate entrepreneurs and irresistible bites and sips, the event was a sensory feast. The hosts spotlight ethnic brands, artisanal snacks and distinctive libations from one of the most exceptional trade shows they've ever experienced. Show notes: 0:35: Milk Strips. Mail Us. Meet Us. Rapid Fire? Slow Burn. Good Things Are A Comin' – Before the hosts heap praise on dozens of brands they encountered at the Summer Fancy Food Show, they remind listeners of where to send samples, and Ray recounts a visit to Clio Snacks' manufacturing facility for a behind-the-scenes look at how their yogurt bars come to life. He also notes that registration is now open for Taste Radio meetups in Chicago, San Diego, San Francisco, and London. The hosts wrap up with a few reasons to stay optimistic about the CPG outlook for the rest of 2025. Brands in this episode: Clio Snacks, Milkademia, Juicy Bites, Nikigo, Figa, Cadbury, Jack's Dad's Hummus, Zahav, Doosra, Krokka, Mazaah, Brooklyn Dehli, Podi, Ginny's, Narra, Brooklyn Delhi, Baris, Onosweet, Sour Milk, Moment, Paro, Saffron Road, Pioola, Tannthi, Amaza, Lakarids, Bulow, Aaji, BTR Nation, Blue Bottle, Maia, La Rossi, Jala-Lujah, Yax Snacks, Podi, Nourrir, Taan Thai, Figa Foods, KefirKult, B.T.R. Nation, Keya's Snacks, Sourmilk, Aaji's, Tari, Theo's Longhouse Coffee, Lakrid's, Ines Rosales, Släcka, Djablo, Bake Me Healthy, Caulipuffs, Pi00a, Sourcery

In this episode, we're joined by Amberle Thompson, Senior Sales Director for Walmart and Sam's Club at The Heineken Company, overseeing a team that helps ensure products make it to shelves across the country.Amberle shares her journey into the CPG and alcohol industry, demystifies how distribution works in the U.S., and explores how data and consumer trends drive innovation. She also reflects on raising three daughters while building her career, the power of networks, and why influence is knowing when you have it—and when you need to build it.Episode HighlightsHow Amberle uses real-time data and consumer trends to guide product innovation, like Dos Equis Lime & Salt Zero.The unique challenges of alcohol distribution and why the U.S. three-tier system matters for brands like Heineken.The “COVID bump” in alcohol sales—and how the industry is right-sizing post-pandemic.Why looking at data and trends is Amberle's favorite part of leading in CPG.Amberle's perspective on raising daughters while modeling leadership and career growth.Why building your network is critical—and the advice Amberle gives young professionals about picking up the phone.A fresh take on influence: knowing where you have it, where you need it, and how to leverage your network to create meaningful change.Why Amberle believes that to lead effectively, you can't—and shouldn't—do it alone.Amberle shares real-world insights for navigating leadership and driving innovation within and outside the CPG industry.Links and Resources Connect with Amberle Thompson on LinkedInLearn more about The Heineken CompanyWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this conversation, Ric Scalzo, founder of Kokora, shares his journey into the world of regenerative agriculture and herbal medicine. He discusses the healing power of herbs, the principles of rest, restore, and revitalize, and the importance of living in harmony with nature. Ric emphasizes the connection between soil health and human immunity, and how Kokora aims to demonstrate the benefits of regenerative practices through its products. The conversation also touches on the future of Kokora, the role of the Ric Scalzo Institute for Botanical Research at Sonoran University in advancing herbal research, and the importance of kindness and compassion in creating a better world. Takeaways: Ric Scalzo is the founder of Kokora, a brand focused on herbal remedies and regenerative living. Kokora grows its herbs using regenerative organic practices on their farm in Costa Rica. The healing power of herbs is rooted in nature's wisdom. Rest, restore, and revitalize are key principles of regenerative living. Ric's journey into herbal medicine began through meditation. Observing nature's wisdom is essential for learning and growth. Kokora aims to demonstrate the benefits of regenerative agriculture and lifestyle. Nutrient density and yields of herbs are significantly increased through regenerative practices. The connection between soil health and human immunity is crucial. Living in harmony with nature's cycles is vital for well-being.  Sound bites: "in naturopathic school I learned that there were three principles of healing: rest, restore, and revitalize.” "I trust and value that nature's wisdom is the highest form of wisdom." "I spent the last three years looking at traveling to these centenarian zones, these blue zones, trying to understand why these people live long and healthy lives." "You have to serve your purpose and show up in a way that really is committed to that every day.” "If we can transform the microbiome of the soil, we can get more nutrient-dense food and medicine, we can sequester carbon, we can clean up our waters, and we can really make a very broad impact the Earth." "We grow all our herbs that feed into our products through a regenerative organic practice.” “When you talk about regenerative agriculture and restoring the immunity, it has its foundation in restoring the biodiversity of our gut." "Observing nature's wisdom is essential for learning." “The more we can learn from nature and live in harmony with its cycles, the better off we'll be."  Links:Ric Scalzo on LinkedIn - https://www.linkedin.com/in/ric-scalzo-6b193217/Kokora - https://kokoralife.com/Kokora on Amazon - https://www.amazon.com/stores/KokoraLife/page/34539696-0079-4DDB-9860-7CD1E5228BDBKokora on LinkedIn - https://www.linkedin.com/company/kokoralife/Kokora on Instagram - https://www.instagram.com/kokoralifeKokora on Facebook - https://www.facebook.com/kokoraliferegeneratedKokora on YouTube - https://www.youtube.com/@KokoraLife…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 Introduction to Kokora and Ric Scalzo04:17 The Journey to Herbal Medicine07:56 Understanding Nature's Wisdom11:33 The Principles of Regenerative Healing14:26 The Birth of Kokora17:08 Research and Nutrient Density in Plants21:12 The Impact of Regenerative Agriculture23:33 Restoring Immunity through Regenerative Practices25:59 The Importance of Rest in Daily Life29:46 Aligning with Nature's Rhythms31:21 Introducing Kokora: A New Brand32:01 The Future of Kokora's Product Line36:05 Innovative Research and Development39:58 The Role of the Institute42:40 Where to Find Kokora Products44:02 Lessons from a Long Career47:26 Favorite Functional Foods and Recipes51:22 Recommendations for Future Guests52:35 Envisioning a Better WorldSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is sponsored by Cin7 — the operating system for food and beverage brands. Foodbevy listeners get 50% off for 3 months when you sign up. Learn more at cin7.com/foodbevyTÖST went from a simple, elegant idea to a global beverage brand — and the key to their growth wasn't just demand, but operations. If you're ready to take control of your COGS and scale with confidence, consider what tools like Cin7 can unlock for your team. Learn more at cin7.com/foodbevy and grab a bottle of TÖST at tostbeverages.com. Thanks again to Chie Addington for joining us — and we'll see you next time on Startup to Scale.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

PMMI's Director of Custom Research, Rebecca Marquez, joins the pod to discuss how sustainability is transforming packaging machinery—from adaptable equipment to consumer and regulatory pressures. She shares trends, OEM challenges, and tips for PACK EXPO Las Vegas exhibitors to spotlight their sustainable solutions. New in 2025! The PACK EXPO Sustainability Tours are a curated experience designed for CPG brand owners who are actively seeking sustainable solutions. Led by a seasoned industry expert, this guided tour will provide valuable insights and context as you explore exhibitors showcasing cutting-edge sustainability advancements. Learn more here.Experience the future of packaging and processing—up close and in actionIt all starts here. Don't miss out—register today at packexpolasvegas.com/unpackedpodRegister for PACK EXPO Las Vegas today!

When Death of the Fox Brewing Company opened eight years ago, co-founder Chuck Garrity wanted to make sure its Clarksboro, New Jersey-based taproom stayed busy day and night.    So to “maximize” Death of the Fox's taproom investment and utility, the company launched by also offering coffee service, Garrity shared during the first edition of the Brewbound Podcast's Learning Lounge: Taproom Tactics series.    Offering coffee was part of a total beverage mindset that covered an overlap between beer drinkers and coffee connoisseurs, while adding a revenue stream in one of the strictest operating environments for craft brewery taprooms.    “My goal was to always have an on-site coffee roastery,” Garrity explained. “So to be able to produce and roast the coffee in the same way that we produce fresh beer for the brewery. In the same respect, we're doing that with the coffee. To me it just made sense in terms of a business model.”   Building an on-site roastery during the COVID-19 pandemic was “a game changer” for the business due to taproom shutdowns. It's now become the dominant portion of the brewery's business.   “When we first opened, beer was about 75%, 80% of our sales,” he said. “Now, flash forward eight years later, coffee, in terms of the total company, is about 70% of our sales. Beer is about 20% to 25%.”   Garrity added that the brewery's beer sales are still strong, and he's confident that “beer's not going anywhere.” But his philosophy is to “follow where the river takes you, don't fight against the current,” and Death of the Fox's customers were telling him that while they liked the combination of beer and coffee, they really loved the coffee.   Listen for more from Garrity on Death of the Fox's mix, growing the coffee side of the business amid strict restrictions on beer and advice for adding an attractive coffee menu.    Before this week's featured interview, Jess, Zoe and Justin break down what Barrel One Collective's acquisition of Greater Good Imperial Brewing Company brings to the platform. And the trio play Another Round or Tabbing Out on 1990s nostalgia seeping into CPG, with more waterbed and Jelly shoes talk than you'd expect.

Sometimes the most the powerful challenger brand stories are also stories of struggle, survival, overcoming personal battles and inspiring strength and resilience.In this episode of Brand Growth Heroes, Fiona sits down with Josh White, co-founder of Cano Water, a brand that's not only challenging the status quo of the bottled water industry but also reshaping it entirely.It all started with a question: Why are there so many plastic bottles in the sea AND why are we still drinking water from plastic bottles when cans are infinitely recyclable?What followed was a radical mission to reduce plastic waste. In the process, Cano Water helped create an entirely new sustainable category, which is now worth over a billion dollars.But behind the brand is a much deeper story.In this raw and intimate conversation, Josh opens up to Fiona Fitz about growing up with ADHD, his battle with addiction from a young age, and how his personal struggles became the driving force behind his purpose. He shares what it's really like building a fast-growing challenger brand when the industry doesn't want you to win, the loneliness of leadership, and the resilience it takes to prove people wrong.We explore how CanO Water came to define a new category in sustainability and what it takes to create real change in an industry that often resists disruption. Josh opens up about the early days—what it felt like to be laughed at by retailers and ignored by investors—and the moment it all changed thanks to an unexpected catalyst.We dive into how ADHD has shaped Josh's journey as a founder, both as a challenge and as a superpower, and the emotional toll of leading a mission-led business when the pressure never lets up. And as a new Dad, Josh speaks candidly about fatherhood, the guilt that comes with trying to balance family and work, and the legacy he wants to build, not just as an entrepreneur, but as a parent.This is a conversation that will stick with you.Useful Links:Cano Water websiteConnect with Josh on LinkedInInstagram & Facebook & TikTok=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, and Andy Kurtts, founder of Buttermilk Creative, for a deep dive into the technical and design considerations to get your product out into the world.Jamie shares his 20+ years of commercialization expertise, covering the technical side of packaging—shelf life, structural integrity, co-manufacturing constraints, and the science behind keeping products protected from oxygen, moisture, light, and even drop-kicks during shipping. Meanwhile, Andy offers the designer's perspective on how to stand out on-shelf, balance aesthetics with category norms, and build packaging that communicates your brand's promise clearly and effectively.Together, they break down how packaging influences everything from retail acceptance to consumer perception, and why early-stage brands should think carefully about format, manufacturing limitations, and visual hierarchy. Real-world examples like Graza, NoBull, and Leisure Hydration illustrate how form and function can come together to build lasting impressions—and brands.Whether you're in the concept phase or planning your second packaging run, this episode is your total package.Tune in now to learn how to make your product irresistible on shelf—from the inside out.Visit Catapult Commercialization Services: https://bit.ly/catapultcpgVisit Canworks digital can printing: https://www.canworksprinting.com/startupcpgListen in as they share about:The Importance of Packaging in Product SuccessTechnical Considerations of Packaging (Jamie's Perspective)Design and Branding Strategy (Andy's Perspective)Working with Designers and AgenciesTesting, Feedback, and IterationCost, Margin, and Strategic Trade-offsMarketing, Community, and Brand ExecutionReal Brand ExamplesEpisode Links:Website: https://www.catapultserv.com/ LinkedIn: https://www.linkedin.com/in/fvmh97c/ Website: https://buttermilkcreative.com/ LinkedIn: https://www.linkedin.com/in/andykurtts/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Food Fraud and Authenticity Testing with Deleo De Leonardis, CEO of Purity IQIn this eye-opening conversation, Kenny and Phil sit down with Deleo De Leonardis, CEO and co-founder of Purity IQ, to discuss a critical issue that affects every consumer: food fraud and adulteration.Deleo shares her unexpected journey from 20 years in retail (including VP of Private Label at Sobeys) to becoming an entrepreneur in the science-based world of authenticity testing. Despite not being a scientist herself, she and her co-founders identified a massive gap in the industry - while labs routinely test for identity (is echinacea actually present?), they often miss adulteration, dilution, and substitution.Key Topics Covered:Why standard identity testing isn't enough to catch food fraudThe difference between targeted vs. untargeted testing methodsReal examples of adulteration in honey, olive oil, spices, and supplementsHow economic pressures and supply chain disruptions create opportunities for fraudstersThe shocking reality that less than 1% of imported products are actually inspectedWhy "Product of Italy" doesn't guarantee authentic olive oilThe innovative QR-enabled certification system that educates consumers in real-timeSobering Statistics:Some botanical supplements contain over 80% maltodextrin filler instead of active ingredientsFood fraud has existed since ancient Rome and flourishes during economic uncertaintyMost labs focus on facility audits (GMP) rather than actual product testingThis conversation will change how you think about the products on grocery store shelves and highlights why consumers, brands, and retailers need to ask better questions about authenticity testing. As Deleo puts it: "You may think you're doing all the right things - you're missing a really big component." Find Purity IQ here: https://purity-iq.com/Find Deleo here: https://www.linkedin.com/in/delsue28/Thank you to Field Agent Canada for sponsoring the podcast: https://www.fieldagentcanada.com/  

Getting media coverage for your CPG brand can feel overwhelming—especially with limited budgets and time. In this episode, I chat with Heather and Austin Holmes, the co-founders of Signal Raptor and Publicity for Good, about a new, more accessible way to do PR. We dive into how AI, niche media, and earned storytelling are reshaping the landscape, and how their platform helps brands like yours get featured and grow visibility without breaking the bank. If you're looking to boost your brand awareness, you won't want to miss this—plus, we're offering a free month of Signal Raptor for the first 50 signups!Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

In the "Product & Packaging Powerhouse" Megan Young Gamble interviews international digital marketing strategist and beauty tech enthusiast Viola Ekene. Viola shares her journey from radio presenter to founder of Social Butterfly Haven, a digital marketing agency specializing in beauty and wellness brands. They cover the evolution and fundamentals of digital marketing, key platforms (including underutilized ones like Substack), and the importance of leveraging analytics like Google Analytics and SEO to track and grow brand visibility. Viola emphasizes setting a strong foundational strategy, tailoring content to target audiences and platforms, and balancing organic content with paid ads. She also discusses common mistakes brands make (like focusing on aesthetics over substance and neglecting data) and the growing role of AI and technology in marketing. Viola concludes by highlighting her agency's offerings, her digital marketing school, and giving tips for brands looking to craft effective, data-driven marketing strategies right from the start.Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie”  [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List  [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call  https://calendly.com/getlevelconsulting/15-minute-insight-session[Powerhouse Guest Viola's LINKS]LinkedIn: https://www.linkedin.com/in/viola-ekene/? originalSubdomain=ngWebsite : https://socialbutterflyhaven.com/Quotes: If you're running a business and you don't start being intentional about gathering data from day one, then you're going to run blind for a very long period of time.Google Analytics is like the central aspect of your digital marketing where you're able to see, okay, the goal that I want to achieve, which of my marketing efforts are pulling in conversion, are pulling in leads, are pulling in trafficThe metrics that you should be looking at are highly dependent on your goal in a particular season of your businessWhen your eyes are so much on your competitor, you don't know when you subconsciously want to do what they are doing.Aesthetic feeds are cute. Data-driven strategies are profitable.Maximizing marketing ROI depends on one, an understanding of your target audience and your goal at that particular point in time so that you don't waste money.Organic content is like setting your house in order. It is the foundation you need for high-converting paid ads.You need an entirely different approach for Instagram, a different one for TikTok, because the psychographics are not the same. It's a different terrain altogether.

After a highly watched and successful Buyer Series last week, we are back to our classic format of Alex and Wade chatting it out about CPG. A big part of our show is sharing perspectives both from the brand side, the buying side, and also the broker side. Alex ran a CPG brand for over 10 years and on this episode, he will share about what to consider when you are launching a CPG Brand.Wade brings over 25 years of experience as a corporate retail category manager/buyer and now is a broker/master sales specialist and he also plans to share more insights on how to work with brokers and maximize the relationship.Tune in, you don't want to miss this one!

In one of the strangest scandals to hit the CPG world, BetterBrand, the startup behind the high-protein, low-carb “Better Bagel,”  is now facing lawsuits, unpaid debts… and a missing founder. The hosts weigh in on the chaos surrounding entrepreneur Aimee Yang and her calamitous company. They also discuss a new, seemingly BFY beverage alcohol segment and why protein donuts deserve better ingredients. Show notes: 0:35: Hoste-ing In Chicago. Moldy, Mired, Messy. A Refreshing ABV? Inhale & Gag. Red Dye Donuts. – The hosts announce Taste Radio's Chicago meetup, which will take place on August 14 at Hoste Cocktails' event space in the Windy City's Pilsen neighborhood. They also delve into the controversy surrounding BetterBrand, whose problems have earned it comparisons to Theranos. The team also explores the rise of “hard refreshers,” alcoholic beverages with packaging similar to sports drinks, raising concerns over consumer confusion. Meanwhile Liquid Death's spicy novelty drink, “Deathberry Inferno,” gets mixed reviews for flavor but praise for marketing. The group samples nostalgic FatBoy ice cream treats and discusses the contrast between some function-centric foods, comparing Purely Elizabeth's new clean-label oatmeals over protein donuts made with artificial ingredients.  Brands in this episode: BetterBrand, Athletic Brewing, AriZona, Spindrift, BeatBox, BuzzBallz, Happy Thursday, Lightstrike, Prime, Mas+ by Messi, Liquid Death, Paqui, Vernors, Whistlepig, FatBoy Ice Cream, Legendary Foods, Purely Elizabeth 

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Francesca Pittaluga, founder of Ciao Pappy, a premium Italifornia pasta sauce brand that blends the culinary traditions of Italy with the fresh, vibrant spirit of California.Francesca shares her entrepreneurial journey from a career in fashion to building a fast-growing CPG brand rooted in family heritage, clean ingredients, and strong storytelling.Gain insight into the early days of launching Ciao Pappy, the strategic decisions behind product development and retail placement, and the challenges of scaling production while maintaining quality. Francesca also discusses the importance of community support, finding the right partners, and staying focused on sustainable, regional growth before national expansion.This episode is a must-listen for emerging founders navigating the food and beverage space or anyone interested in building a purpose-driven brand.Listen in as they share about:The Origin of Ciao PappyBlending Cultures through FoodEarly Growth and StrategyProduct DevelopmentRetail and Distribution StrategyManufacturing and Co-Packing ChallengesCommunity and ResourcesFunding and Growth ChallengesEpisode Links:Website: https://www.ciaopappy.com/ LinkedIn: https://www.linkedin.com/in/francesca-pittaluga-983170261/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Grace's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

In this episode of the Drop In CEO podcast Jay Schumann shares his expertise in corporate microbiology, food safety, and quality assurance. The conversation covers Jay's career journey, key leadership lessons, and the importance of being a lifelong learner. Jay emphasizes the value of humility, continuous learning, and investing in people, offering practical advice for both current and aspiring C-Suite leaders. The episode also highlights the significance of aligning with a company's values and the critical role of cultural understanding in achieving professional success. Episode Highlights: 05:31 Climbing the Corporate Ladder at PepsiCo 09:46 Insights on Leadership and People Management 23:53 Defining Lifelong Learning and Wisdom 25:48 Acquiring Knowledge Through Various Methods 29:28 The Role of Humility in Learning and Leadership 36:53 Finding Credible Sources of Information Jay Schuman is a seasoned senior leader in Corporate Food Safety and Microbiology with over 30 years of experience in the food and beverage industry. Known for his high integrity and science-based, practical approach, Jay has led global teams and labs supporting new product innovation, risk mitigation, compliance, and quality assurance for major CPG brands. He excels at designing and implementing microbial food safety programs, harmonizing standards across regions, and fostering GFSI-compliant food safety cultures. A trusted people leader and strategic thinker, Jay is passionate about cross-functional collaboration, continuous improvement, and building strong, values-driven teams that drive business results. Connect with Jay Schuman: LinkedIn: www.linkedin.com/in/jay-schuman For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.

Welcome to this special Supply Chain Point edition of The New Warehouse Podcast. Kevin chats with Jameel Hye, a Supply Chain transformation leader at Mars and creator of a popular YouTube channel focused on developing supply chain talent. With over two decades of experience in the CPG industry and a passion for teaching, Jameel shares key lessons from his work at Mars, as well as insights from the Supply Chain Point event. The conversation spans everything from AI's proper role in logistics to the critical need for hands-on experience early in one's career. Jameel also weighs in on change management, cross-functional integration, and how he's helping the next generation of professionals grow through storytelling and transparency.Get your free ID Label sample right here. Follow us on LinkedIn and YouTube.Support the show

What if your brand didn't just support a cause — it was the cause? In this episode, I sit down with Shawn, who helped lead survival production for MrBeast and is now the founder of the Barbarian Foundation — a CPG brand built inside a nonprofit. Every dollar of profit goes straight to the Barbarian Foundation, supporting firefighters, veterans, and volunteers who step in when no one else does. We talk about: – What Shawn learned behind the scenes at MrBeast and Prime – Building a brand with real mission and trust – The shift from content to cause – Why CPG can be more than a margin game If you're building a brand or thinking about how to do it differently, this episode's for you.  

In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, Joe Lynch and Michael Needham, a Principal at Efficio, discuss how to build resilient supply chains using data-driven strategies and a hands-on consulting approach to achieve both cost savings and operational resilience in the complex pharma and healthcare sectors. About Michael Needham Michael Needham is a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals. Michaël has 20+ years of experience working across the pharmaceutical manufacturing, medical device development, healthcare services and CPG sectors. His expertise lies in rapid value creation and turnaround for organizations in financial difficulty. He holds a Bachelor's degree in Economics, Masters in Purchasing & Supply Chain Management and a PhD based on the implementation of lean six sigma process improvement programs across geographic locations. About Efficio For over two decades, Efficio has been a leading independent consultancy, dedicated to helping clients achieve their supply chain and procurement goals. They combine the deep expertise of their consultants with a vast amount of data and insights gained from years of specialized work. Efficio stands out by not just advising, but by embedding with clients to truly understand their unique challenges and deliver tangible, sustained results. Their approach is powered by the Connected Platform and eFlow digital procurement platforms, which leverage global knowledge for smarter, data-driven decisions. Whether it's cost reduction, working capital management, or addressing supply chain complexities, Efficio's singular focus on procurement and supply chain, data-driven technology, and hands-on delivery set them apart. They offer flexible support models, from rapid assessments to long-term partnerships, ensuring measurable and lasting value Key Takeaways: Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, Joe Lynch and Michael Needham, a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals, the following topics were discussed: Optimizing Private Equity Portfolios: Efficio assists private equity clients by optimizing the supply chains of multiple acquired companies within a sector, helping them achieve greater efficiency and economies of scale through consolidation. Collaborative, On-the-Ground Support Works: Efficio's model of “embedding” with clients shows that deep, hands-on collaboration leads to more effective and lasting solutions. Specialization Delivers Results: Efficio's focus on procurement and supply chain proves that specialized expertise is critical for solving complex challenges in sectors like pharma and healthcare. Efficio's Role in Strategic Supply Chain Management: The interview underscored Efficio's expertise in navigating complex supply chain challenges, from geopolitical influences and market consolidation to sustainability initiatives, offering strategic guidance to their diverse client base. Supply Chain Resilience in Pharma & Healthcare: The Efficio consultant highlighted the varying supply chain dynamics for patented versus generic drugs. Generic medications, predominantly manufactured in China and India, face potential repositioning due to US tariffs, while patented drugs, made in Ireland, Switzerland, and the USA, have different supply chain considerations. Sustainability as a Key Driver: Sustainability remains a significant concern, particularly for large companies with extensive supply chains, suggesting an ongoing focus on environmentally conscious practices within the industry. Learn More About Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges Michael Needham | LinkedIn Efficio | LinkedIn Efficio Transforming global procurement: Innovating digital solutions and partnership  Two transformations, one competitive edge: Procurement in Physician Practice Management  Re-designing procurement: A global healthcare manufacturer's post-acquisition journey  170+ million vaccines administered: The UK Vaccine Taskforce's digital supply planning transformation  Pharma and Healthcare: Avoid panic buying by approaching safety stocks wisely - | Efficio US  How the Inflation Reduction Act is shaping pharma procurement strategies - | Efficio US  The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Upstream's Sydney Harris is joined by the US Plastics Pact's Olivia Merritt Fitzgerald and Sustainable Packaging Coalition's Olga Kachook to discuss the growing drive for reuse among consumer brands. They share the details of two recent reports that map a path for bringing reuse to the retail setting and which product lines are best poised for the switch—plus the USPP's initiative to turn these findings into action. The key to success? Standardization and pre-competitive collaboration—both of which, our guests are happy to report, are in the works.Resources: Sustainable Packaging Coalition: Framework for Scaling ReuseClosed Loop Partners & US Plastics Pact: Getting Ready for Reuse in RetailUSPP Retail Reuse Initiative one-pagerListeners interested in participating in the US Plastic Pact's retail reuse initiative should contact Olivia Merritt Fitzgerald: OMFitzGerald@usplasticspact.org Listeners interested in exploring refill models should contact Olga Kachook: olga.kachook@greenblue.org Upstream: Embracing Reuse in U.S. Packaging EPR ProgramsPR3 StandardsEpisode 88: Setting the Standard for Reuse with PR3Episode 180: The Quest for a Universal Reuse SymbolGet involved:Join the Reuse Solutions NetworkSupport Upstream to make sure these stories continue to be heard and the reuse economy continues to grow — thank you!

What if building a healthy cereal brand wasn't just about clean ingredients—but redefining performance nutrition from the ground up?In this episode, Eoin Carroll, founder of Truely Cereal and former pro bodybuilder, shares his journey from competitive sports to pioneering a high-protein cereal brand that puts quality before hype. Learn how his obsession with nutrition and performance shaped a company focused on clean ingredients, vertical integration, and bold packaging. Eion opens up about bootstrapping the business, balancing fatherhood, and pushing boundaries in the crowded CPG space. If you're an entrepreneur, health nut, or someone looking to fuel smarter, this conversation is packed with takeaways on building resilience—both personally and professionally.Subscribe now for raw insights into brand-building, discipline, and innovation from someone who's lived it.

Shiv interviews Lloyd Metz, Managing Partner at ICV Partners. In this episode, Shiv and Lloyd discuss investing in legacy or family-owned businesses in sectors like consumer goods (CPG), food and beverage (F&B), and business services. Learn how to drive transformation in these companies by modernizing operations, embracing digital, and scaling go-to-market strategies. Hear about using EQ to drive leadership support and the importance of preserving founder legacies.

Confused by the new regulations and a patchwork of state-level policies? With a new administration setting fresh policy priorities, supply chains are facing shifting rules and growing pressure to adapt. Maggie Lyons, Vice President of Government and Regulatory Affairs at GS1 US, joins hosts Reid Jackson and Liz Sertl to decode the changes affecting how products are made, moved, and sold, and what businesses can do to stay ahead. From SNAP waivers and red dye bans to extended producer responsibility (EPR) laws and 2D barcodes, this episode breaks down how government decisions are impacting daily operations across food, retail, and consumer packaged goods (CPG). Maggie's team works with policymakers and industry leaders to align mandates with existing systems, helping avoid duplication and enabling efficient, standards-based implementation. In this episode, you'll learn: How state-level regulation is influencing national supply chain strategies Why new ingredient bans could create a ripple effect across CPG brands What you can do to stay ahead of policy changes impacting your industry Jump into the conversation: (00:00) Introducing Next Level Supply Chain (02:07) Why GS1 built a policy team (04:02) From Capitol Hill to CPG strategy (06:34) Staying focused amid constant regulatory shifts (08:48) Government agencies shaping supply chain standards (10:38) Customs, tariffs, and food assistance priorities (14:59) How SNAP waivers complicate retail operations (17:57) What red dye bans mean next   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Maggie Lyons on LinkedIn

Functional ingredients, protein-ification, healthy aging, personalized nutrition, weight management, gut health…and you probably think I'm just rattling off numerous powerful trends driving the CPG industry, which I am, but this time, not involving my typical contextual vantagepoint. Did you know that just over half of pet owners not only consider their pets to be a part of their family…but say they are as much a part of their family as a human member? So, with most pet owners now considering their pets full-fledged family members, it's safe to say that “humanization” is no longer just a trend…but rather a foundation of the pet nutrition market. And while I'm not saying that I'll be pivoting drastically (or even much at all), I am expressing that you'll begin seeing my increasing interest in adjacent CPG marketplaces like early childhood nutrition and pet nutrition within content creation, as I'm a relatively new dad in both the human and dog aspect of that definition. But where do we start, right? To create some constraint, this initial content piece will concentrate only on certain aspects of the pet industry that evolved since the “Great Shutdown” era. Firstly, compared to other CPG categories, which have seen declines and rebounds, pet sales have grown (around 10%) each year since that period. Next, what underpins that growth probably shouldn't be surprising at this point…with stay-at-home orders and the remote work flexibility creating an environment where many Americans added a furry friend to their household. And currently, it results in U.S. consumers purchasing around $70 billion worth of pet food (and treats), but that market size increases substantially when you include both veterinary care (and product sales), OTC medications, and pet supplements. Also, while the “CV-19 Effect” didn't create the “health and wellness” underlying driver shaping today's pet nutrition market…it provided a powerful tailwind to this increasingly important customer purchasing behavior. Lastly, pet owners (which Millennials account for the largest category) are paying just as much attention to their pets' health and holistic well-being as to their own…and are seeking food (and treats) that help their furry friends live longer, healthier lives. In fact, 85% of pet owners now believe proper nutrition and supplements are as important for pets as they are for humans. But with pet owners taking a more active role in their pets' wellness, particularly in the ways they supplement their pets' diets for optimal health benefits…pet brands are starting to face a similar challenge as their human CPG counterparts have been dealing with for the last decade (especially within low barriers-to-entry categories like sports nutrition). And no matter if we're talking humans or pets…across today's functional CPG marketplace, winning essentially requires a distinctive brand making great tasting products in attractive formats with proven benefits in desirable health condition segments. But in my latest first principles thinking content, I'll unpack that statement further to extract impactful insights. Nevertheless, there are many opportunities available (and no shortage of exciting market developments), so hopefully you'll follow along as I help increase your strategic clarity by separating out the key pet industry “signals” from the immense amount of “noise.”

When it comes to building a better-for-you beverage brand, it's easy to think it's all about the product. But as Kayvon Jahanbakhsh, co-founder of Halfday Iced Tea, shares in this episode, building a brand people actually love is just as much about emotional connection, persistence, and timing.  This conversation is packed with insights into what it truly takes to break through in a crowded category, especially when you're on a mission to reintroduce Americans to a nostalgic drink with a gut-healthy twist. Kayvon opens up about how he and his co-founder turned a personal health journey into a nationally recognized brand stocked in over 7,000 stores. We talk about retail wins, scrappy marketing tactics, and why doing the "unscalable things" early on helped them earn shelf space and consumer trust.  Whether you're a fellow founder, a marketer in the trenches, or just someone who loves a good iced tea comeback story—this one's for you. Here are some key moments from the episode: * How a ulcerative colitis diagnosis led Kayvon to reimagine iced tea with prebiotic fiber and better ingredients * Why consumer education and playful branding were critical to getting people to trust a functional beverage * The turning point when they went from selling out of a garage to landing national retail distribution * Why Kayvon believes “velocity is king” when it comes to scaling at retail * His thoughts on brand-building in an era where transparency and taste both matter more than ever Join me, Ramon Vela, in listening to the episode and get inspired by how Kayvon and the Halfday team are reviving a beloved drink for a new generation, with purpose, flavor, and hustle at the core. For more on Halfday Ice Tea visit:  https://drinkhalfday.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Michael Lowry, Vice President of Global Spirit Sourcing, and Andrea Starr, Senior Director of Merchandising at Total Wine & More—the largest independent alcohol retailer in the U.S., with over 300 stores and $6 billion in annual sales.Michael and Andrea pull back the curtain on how Total Wine thinks about brand discovery, merchandising strategy, customer engagement, and category trends — including the rise of non-alcoholic beverages and the emerging THC space. They share what makes a product stand out and why the right design can make or break a new launch. You'll also learn what it takes to get on their shelves, how they stay nimble like a startup, and what catches their eye at trade shows.Packed with actionable insights, category strategy tips, and behind-the-scenes examples, this episode is a must-listen for any startup founder, CPG marketer, or emerging brand looking to break into large-format retail.

DESCRIPTION The Category Disruptors Series continues!   It's time for Part 3 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories.   In this episode, we spotlight Laurel Orley, co-founder and CEO of Daily Crunch—the sprouted nut snack brand shaking up what they call the “trusty but dusty” nut category.   It's a thoughtful conversation and another strong addition to the series—tune in for the full story.   "There's a lot of FOMO out there. You see unicorn brands doing amazing, and it's so easy to think: how did they make $1M in 5 minutes? Why not me? But you have to stay on your path." Laurel Orley   KEY TAKEAWAYS In this episode, Laurel, Julie, and Jordan discuss:  Laurel Orley's transition from a career at major brands like Unilever to founding Daily Crunch Snacks, inspired by her aunt's unique sprouted nut process. How Daily Crunch's sprouted, dehydrated nuts stand out for their crunch, health benefits, and clean label. The creative process behind their flavors, including collaborations with other brand and the upcycling of pickle ends for sustainability. Daily Crunch's commitment to women-owned certification and giving back through mental health initiatives Laurel shares how her corporate background provided valuable skills, but also discusses the steep learning curve and differences when moving to a founder role. The role of accelerators like SKU, mentorship, and the Vanderbilt intern pipeline in helping Daily Crunch grow and evolve. Hard-earned lessons in supply chain, pricing, product launches, and the realities of growing a snack brand during the pandemic. Exciting updates for 2025, including a new flavor and refreshed packaging highlighting nutritional benefits. The importance of staying focused on your own brand journey, leveraging available resources, and maintaining a mindset of continual learning.  

Points of discussion:1. Can you Line Extend to a different style? - [ BBT Newsletter ]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Automating Food Safety with NormexIn this episode, we sit down with Tanguy Etoga, founder and CEO of Normex, to dive into the often overlooked but critically important world of food safety management.Tanguy shares his fascinating journey from a childhood in Cameroon—where a conversation with his father about preserving mangoes year-round sparked his passion—to becoming a food safety consultant and tech entrepreneur revolutionizing how small and medium food businesses handle compliance.What We Discovered:Why our industry is traditionally slow to adopt new technology (spoiler: we're too busy making food!)How AI and IoT sensors are transforming tedious paperwork into streamlined digital processesReal examples of companies saving $60,000+ in six months through automationThe hidden costs of manual food safety processes that most of us don't realize we're payingWhy even small food businesses with just 2 employees need proper food safety systemsHow one ice cream company freed up 3 quality employees to move into productionMy Key Takeaways: From temperature monitoring that used to require hourly manual checks to AI-powered corrective action plans, Tanguy shows us practical applications of technology that actually work—not just buzzword solutions. This isn't about replacing people; it's about eliminating the mundane tasks so our teams can focus on what matters: making great food safely.Whether you're a food processor, manufacturer, restaurant, or anywhere in our supply chain, this conversation offers valuable insights into protecting your business, your customers, and your reputation. I'll admit, food safety isn't the sexiest topic we've covered, but it might be one of the most essential.Connect with Normex at normex.ca or follow their educational content on LinkedIn for weekly food safety insights.Find Tanguy at https://www.linkedin.com/in/tanguyetoga/?originalSubdomain=caThank you to Field Agent Canada for sponsoring the podcast : https://www.fieldagentcanada.com/Thank you to LeBeauExcel for sponsoring this episode: https://lebeauexcel.com/

On this week's episode of the Modern Retail Podcast, senior reporters Gabriela Barkho and Melissa Daniels break down the latest May retail sales data and explain what it signals about consumer sentiment heading into summer. They also get into announcements from big CPG corporations like Kraft Heinz and General Mills about eliminating artificial dyes in U.S. products amid the "Make America Healthy Again" movement.During the featured segment, they're joined by reporter Julia Waldow for a deep dive segment on the rise of private labels. These days, store brands are not just cheaper alternatives to name brands but trendy and even viral products in their own right. About 40% of shoppers say they buy private labels to save money, and 60% say it's because it's a better value, per a Numerator survey.

Why did it take government pressure for Kraft Heinz to clean up its act? The hosts unpack the conglomerate's pledge to drop artificial dyes from its products by 2027, and what it says about Big Food's priorities. The episode also features interviews with the founders of two remarkable early-stage brands: Maura Duggan of Fancypants Baking Co. and Allison Elliott of Farmer Foodie. Show notes: 0:35: The Biggest Apple. Pin It, Emma. Hey, Big Food - Why Now? Gamey-Time. Clear Use Case. – The hosts review the recently held BevNET Live Summer 2025 in New York City and how the event reflected a sense of positive energy throughout the beverage industry as well as the growing power of founder-driven innovation to meet modern consumer demands. They also discuss Pinterest's foray into e-commerce via a co-branded coffee launch with Emma Chamberlain along with Kraft Heinz's decision to remove artificial dyes by 2026 and whether companies should act proactively in response to clean label trends. Mike busts out some Berski, a new brand of ancestral meat sticks made with beef liver and heart, while John highlights Brightland's new line of everyday olive oils. 26:06: Interview: Maura Duggan, Founder & CEO, Fancypants Baking Co. – Maura shares her journey from baking decorative cookies in her apartment in 2004 to launching a full-fledged CPG brand in 2024. She discusses the company's transition from fresh bakery sales to packaged consumer goods, emphasizing their commitment to high-quality, nut-free ingredients and their signature small, crunchy cookies. Maura highlights the strategic use of bright red packaging and a playful peacock mascot to stand out on shelves, the importance of limited-edition flavors to keep consumers engaged, and the advantages of self-manufacturing. 41:45: Interview: Alison Elliott, Founder & CEO, Farmer Foodie – Alison talks about the origins of Farmer Foodie, which is known for its shelf-stable, dairy-free and gluten-free Cashew Parm products, her background in farming and social impact and how she started Farmer Foodie as a food blog and transformed it into a CPG company during the pandemic. Alison also discusses overcoming the challenges of landing retail placement, differentiating in a nascent category, and her products' appeal beyond vegan consumers.  Brands in this episode: Fancypants Baking Co., Farmer Foodie, Olipop, Liquid Death, Chamberlain Coffee, Top Of The Mornin', Jell-O, Crystal Light, Kool-Aid, Berski, Archer, Yaza, Brightland, Graza, Mariona, Brez, Cann, Moshi, Kif

I've interviewed a lot of founders, but few with stories as rich and enduring as today's guest. In this episode, I sit down with Pepper Baumer, President & CEO of Crystal Hot Sauce, a product of Baumer Foods. We explore how this iconic, family-owned brand has been flavoring kitchens for over a century, surviving everything from World War II to Hurricane Katrina to global supply chain meltdowns. It's a powerful reminder of what it means to adapt, persevere, and keep a legacy alive. Pepper shares how his grandfather flipped a snowball syrup company into a global hot sauce business, how his aunt Ella Brennan instilled business smarts in him one Wall Street Journal article at a time, and what he's doing to bring the brand into its next era. From private label to industrial partnerships, from NOLA roots to nationwide shelves—this is one flavorful story you don't want to miss. In this episode, you'll hear: * The origin story of Crystal Hot Sauce and how a hidden recipe changed everything   * What Pepper learned from his aunt Ella Brennan that still guides him today   * How Baumer Foods survived Hurricane Katrina and rebuilt their business   * Why investing in manufacturing and industrial partnerships is key to the future   * The brand's flavor-first philosophy: “We make good food taste great”   Join me, Ramon Vela, in listening to the episode and discover how a century-old hot sauce brand continues to evolve with heart, hustle, and a whole lot of heat. For more on Baumer Foods, visit: https://crystalhotsauce.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Fane He and Kyle Nguyen, co-founders of The Lucky Ox, a Vietnamese-inspired beverage company. They share the story behind their flagship salted lemonade, the cultural roots and personal meaning behind the brand, and how their backgrounds in fashion and design have shaped a product that stands out both on shelves and online.From launching with glass bottles and navigating DTC logistics, to building a wholesale business one account at a time—often hand-delivering orders across New York City—Fane and Kyle discuss the challenges and unexpected wins of growing a beverage brand with limited resources but unlimited creativity.They also explore how The Lucky Ox is resonating across diverse culinary spaces and why authenticity has been their strongest differentiator.So, what are you waiting for–listen now!Listen in as they share about:Authenticity Over Trend-ChasingUnique Brand Identity & DesignBootstrapped Hustle & Grassroots GrowthDistribution & DTC ChallengesRetail and Sales StrategyMentorship and Startup CPG SupportCommunity, Mentorship, and Startup CPGEpisode Links:Website: https://luckyox.co/ LinkedIn: https://www.linkedin.com/in/fane-he/ LinkedIn: Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Every once in a while, you come across a story so driven by purpose and heart that you can feel it in every word, and that's exactly how I felt talking to the co-founders of ByHeart.  In this episode, Ron Belldegrun and Mia Funt, Co-founders of ByHeart, guide us through their remarkable journey to reinvent infant formula from the ground up, driven by science, transparency, and a deep conviction that parents deserve better options. From building their manufacturing facility to conducting one of the most extensive clinical trials in over 25 years, their story isn't just about disrupting a category; it's about raising the standard for an entire industry. If you're a founder, parent, or just someone passionate about what modern CPG brands can stand for, this conversation is packed with inspiration and actionable wisdom. Here are a few highlights from our conversation: * Why building their manufacturing was a necessity, not a strategy * The science and transparency behind their patented, breast milk-inspired formula * How community, parent feedback, and clinical trials fueled meaningful innovation * What it takes to challenge 100 years of industry status quo * Why ByHeart believes the future of infant nutrition is about access, evidence, and trust Join me, Ramon Vela, in listening to the episode to learn how this team built one of the most important—and personal—brands in modern consumer health. For more on ByHeart, visit: https://byheart.com/ If you enjoyed this episode, please leave The Story of a Brand Showa rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you're stuck selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper.  https://1-commerce.com/story-of-a-brand