Podcasts about cpg

In this episode, we chat with Ben McKean, founder and CEO of Hungryroot, about pivoting from a CPG brand into a massive, AI-driven grocery platform. We explore how reducing consumer decision fatigue and managing owned inventory fueled their success, while Ben shares insider data on real-time household consumption patterns and what it takes for emerging brands to thrive on the platform.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek's Agency Vanguard as one of the top 20 leaders shaping the future of advertising. His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda, Magic Spoon and more. Raindrop's creative force has been showcased by their work on three Super Bowl campaigns and their recent execution of the largest brand launch in Procter & Gamble history for Spruce. As a champion for the next generation of disruptive companies, Jacques serves as a strategic advisor to high-growth CPG brands that Raindrop Ventures has uniquely helped launch and invested in, including Grüns, Laundry Sauce, ForAll, VitaWild, Maeva and Magic Mind. With a trophy case boasting over 50 advertising awards, Jacques' work is consistently recognized for its rare blend of viral creativity and massive ROI. His insights have been featured in Forbes, AdAge, and Entrepreneur Magazine.  He was recently named one of the “most influential people in San Diego” by the San Diego Business Journal and one of “California's most visionary CEOs” by the Los Angeles Times, who noted: “Raindrop's creative success and results have put San Diego on the map for creative work across the country.” In addition to his work in advertising, Spitzer helped produce the full-length documentary Wampler's Ascent, which won over 38 international film festival awards. In This Conversation We Discuss:  [00:00] Intro [02:43] Scaling Ecommerce through storytelling  [04:41] Maximizing current growth channels first  [08:14] Managing multiple priorities as a founder [10:11] Shifting from product to customer worth [15:26] Callouts [15:36] Overcoming a leader's limiting beliefs  [24:03] Taking balanced risks to protect equity  [25:17] Combining math with strategic stories Resources: Subscribe to Honest Ecommerce on Youtube Marketing that people love raindrop.agency/    Follow Jacques Spitzer linkedin.com/in/jspitzer5/    If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Most "healthy" drinks aren't what they claim—and your body feels it long before you realize why. In this episode, Justine Reichman sits down with entrepreneur Bryan Appio, founder of Dry Water, to unpack what really happens when you start paying attention to what's inside your hydration. After losing everything during the pandemic, Bryan hit a breaking point that forced him to rethink his health from the ground up—leading to a product built on transparency, not shortcuts. They dive into the hidden truth behind "natural flavors," why most electrolyte drinks are loaded with sugar or unnecessary salt, and how the wellness industry often prioritizes profit over clarity. But more importantly, this conversation shifts how you think about everyday choices: what you drink, how you fuel your body, and why simplicity might be the most powerful upgrade you can make. This episode will change the way you read labels—and the way you take care of yourself. Key Takeaways: Why "natural flavors" can hide dozens of unknown ingredients The real problem with most electrolyte and hydration drinks How small daily habits impact long-term health Why clean, simple ingredients matter more than marketing claims The mindset shift that turns failure into your next breakthrough If you've ever felt tired without knowing why—or questioned what's really in your food and drinks—this conversation will hit home. Meet Bryan:  Bryan Appio is the founder and CEO of Dry Water, a next-generation hydration company committed to clean ingredients, transparency, and everyday wellness. A lifelong entrepreneur, Bryan previously built and exited an early staffing "gig economy" model, before redirecting his focus to health and sustainability after the pandemic exposed his own gaps in nutrition and hydration. Motivated by personal health challenges and a deep frustration with misleading "natural flavor" claims and sugar-laden sports drinks, Bryan spent years reverse-engineering the hydration category. He developed Dry Water as a daily wellness solution built on real fruit, plant-based ingredients, zero sugar, and no artificial additives, designed to support gut, brain, and metabolic health while minimizing reliance on pills and highly processed products. Under his leadership, Dry Water has grown from kitchen experiments to a national brand available in major retailers like Walmart, Walgreens, Target, and Kroger, reaching hundreds of thousands of customers largely through education-driven, word-of-mouth growth rather than heavy ad spend. Bryan's approach centers on regenerative business principles: investing in consumer education, prioritizing clean supply chains even when crops fail or costs rise, and refusing to compromise on non-negotiables around ingredient integrity. A strong advocate for women's sports and youth wellness, Bryan has partnered with League One Volleyball (LOVB) to bring cleaner hydration to thousands of young athletes and professional players, aligning performance with long-term health. Through Dry Water, he is demonstrating that it is possible to scale a profitable, high-growth CPG brand while honoring transparency, ethical sourcing, and the long-term well-being of people and planet. Website LinkedIn Instagram X TikTok Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Chapters: 00:52 Building Dry Water: The Journey and Challenges  06:43 Natural Flavors and Transparency  11:50 The Impact of Dry Water on the Market  27:37 Regulations and Scaling Challenges  30:35 Building a Team and Customer Relationships  32:23 The Role of Education and Marketing  37:13 Investing in Female Sports and Empowerment  41:21 Balancing Growth and Personal Values  46:20 Advice for Aspiring Entrepreneurs:    Resources: Discount Get 30% off on your entire order + free gift when you shop at: https://drywater.com/    Use code: EI30 Podcast The "8 Glasses of Water A Day" Myth Debunked! with Gina Bria Water— The Ultimate Essential Ingredient— 100th Episode Celebration!! with Gina

We don't often hear about Challenger brands that are PROFITABLE...So let's do it! *** Find out more about the NEW Brand Growth Heroes September Sprint 4 week programme just launched June 2026 - applications are open through June and July***In this fab interview, I chat with Helena Hills, co-founder of TrueStart Coffee, about how she and co-founder Simon have taken a once-niche healthy coffee idea and turned it into a fast-growing challenger brand now on a £12m revenue run rate, profitably. So for those of you who are wondering if it's possible, here's some BRILLIANT insights, advice and experience!What I loved about this conversation is Helena's clarity around this decision, her conviction. And that TrueStart didn't suddenly appear from nowhere. It spent years doing the hard, unglamorous work: testing the proposition, building a community at sports events, learning where the brand had real pull, and being incredibly choosy about what to invest in before stepping into scale-up mode.We talk about the contradiction at the heart of their growth: this is a coffee brand that didn't lead with coffee culture, but with energy.Helena explains why TrueStart tests for quality and purity markers (I honestly didn't know this was important), why caffeine consistency matters (nor this, but it makes complete sense to me now!), how COVID became a light-switch moment for the brand, and why their Series A fundraise with Jam Jar felt like a full-circle moment after first naming them as a dream investor back in 2015. For founders building consumer brands, this is a brilliant conversation about patience, timing, culture, focus and what it really means to scale without building on sand. What You'll Learn Why TrueStart built its early community through sports and fitness events.  How a niche proposition became more mainstream as health, ethics and quality became more important to consumers.  Why profitable growth became a deliberate strategic choice.  How Helena and Simon divide leadership between outward energy and internal process.  Why timing matters in innovation, especially with the launch of Coffee Concentrate. Key Topics Discussed Series A investment from Jam Jar  Building a profitable challenger brand  Healthy coffee and caffeine consistency  Word-of-mouth growth at events  Moving from startup to scale-up  Coffee Concentrate and iced coffee at home  Founder energy, ADHD and complementary co-founder roles  Culture, hiring and decision-making guardrails  AI, process and avoiding founder bottlenecks Find out more about TrueStart Follow TrueStart on InstagramLike this episode? PLEASE share the love by sharing this episode with another founder building a challenger brand, a colleague or a mate who loves brilliant non-alcoholic drinks, or anyone trying to work out how to build a sharper, more focused growth model.Don't forget to FOLLOW or SUBSCRIBE to Brand Growth Heroes on your favourite podcast app, and even LEAVE A REVIEW - both of these actions make a MASSIVE difference to our mission to help more founders just like you.Join the Brand Growth Heroes tribeInstagram (https://www.instagram.com/brandgrowthheroes) LinkedIn (https://www.linkedin.com/company/brand-growth-heroes/?viewAsMember=true) Youtube (https://www.youtube.com/@brandgrowthheroes)Join the NextGen CPG WhatsApp group for founders leaning in to the value that a leadership approach to engaging with AI can unlock for businesses like yours.*** Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm ***If you're a founder, you already know how much energy goes into building the perfect product, creating standout branding and connecting with consumers.But scaling a CPG business also brings legal complexities that can make or break your growth journey - from contracts and regulatory compliance to protecting your intellectual property.That's why we're proud to partner with Joelson, the leading commercial law firm specialising in helping founders of scaling consumer brands.Joelson works with brands like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, and advised the innocent founders on their landmark sale to Coca-Cola - and still work with them at JamJar Investments today!Joelson is offering a free legal consultation to all Brand Growth Heroes listeners - just send an email to hello@joelsonlaw.com - we highly recommend you take them up on it, they are honestly brilliant. CREDITSThanks to our Sound Engineer Gyp Buggane at Ballagroove.com and to the entire BGH team.

What does it really take to build a food company from the ground up, raise capital, scale a team, and make difficult decisions when the market changes?In this episode of Owning Your Legacy, Brittany Chibe shares the honest story behind her journey from corporate food sales to entrepreneurship, including the launch and sale of Paleo Scavenger and her work as co-founder of Aquacultured Foods.Brittany discusses building a paleo snack brand from her home kitchen, growing into national distribution, learning the realities of co-manufacturing and retail margins, and why she chose not to bootstrap her next company.She also shares how Aquacultured Foods was created around a mission to develop sustainable alternative seafood, the process of raising pre-seed and seed capital, navigating food-tech regulation, working with acclaimed chefs, and bringing a novel product to market.But this is also a conversation about the harder side of entrepreneurship: fundraising in a difficult market, leading a team through uncertainty, managing runway, making layoffs, and deciding when it is time to wind down a company responsibly.Brittany reflects on the lessons she is carrying into her next chapter, including the importance of customer connection, clear accountability, sustainable leadership, and separating your identity from the business you build.Topics in this episode include:• Food entrepreneurship and CPG startups• Bootstrapping versus raising venture capital• Paleo Scavenger and building a brand from a home kitchen• Alternative seafood and food-tech innovation• Startup fundraising, investors, and pitch strategy• Leadership during uncertainty and company closure• Building accountable teams and reducing operational burn• Founder mental health, resilience, and life after a startupIf you enjoyed the episode please share it with others, and rate, review, and subscribe wherever you get your podcasts. To learn more about me and how I am Owning My Legacy, you can find me on Instagram @LauretteRondenet and online at lauretterondenet.com. 

Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Most companies struggle to stay authentic while growing fast — but Ryan Megan's story proves it's possible to scale with humor, grit, and genuine camaraderie. This episode reveals how a group of best friends turned a small idea into a billion-dollar brand, all while sticking to their core values and love for their community.Ryan Megan, co-founder and CMO of Dude Products, shares the inside story of creating the category of men's flushable wipes from scratch. You'll discover how a $30,000 initial investment, creative marketing stunts, and relentless sampling helped them build a loyal, worldwide audience. Ryan explains why authentic humor and a strong company culture are their secret weapons, enabling them to stand out in a crowded market.Perfect for founders, marketers, and anyone craving a behind-the-scenes look at one of the most fun and fast-growing CPG brands today.If you're a CEO looking to get connected to leaders like Ryan, apply to join the Real Leaders Community at: https://real-leaders.com/membership

"A sparkly rainbow that defies category." That's how this week's guest describes themselves, and honestly, it fits. For the first time, Kirk and Andy sit down with someone who isn't a designer or a founder: Mika Okimura, an educator and learning professional with over a decade of experience building inclusive, student-centered classrooms across the Bay Area, from UC Berkeley to Merritt College to San Francisco State, plus years at the Monterey Bay Aquarium.Mika opens up about growing up queer and Japanese American in a conservative pocket of California, the long road to claiming their they/them identity at almost 40, and how tiring it is to code-switch before you finally decide to just be yourself. They talk about teaching as the art of connection, the meditation teacher who told them they have "infinite wellbeing," and a little ramen otter that explains everything about why they love this work.There's also real talk on boundaries in the classroom, self-care and neurodivergence (including a three-hour nail routine), the "Learning to Pretty" Instagram, and a closing message you won't forget: fuck the model minority.Funny, heartfelt, and a little sweary. Follow The Kirk + Kurtts Design Podcast so you never miss an episode, and learn more about Mika's work as Your Academic Advocate in the show notes.Send us Fan MailSupport the showAbout Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Ashley: No matter what is going on, there's that cartoon where the world's burning in the background, and there's that little dog and his coffee, and he's like, ‘I'm fine. Everything's fine.The simple act of scrolling through cute animal videos can lift someone's mood, but imagine pairing that joy with meaningful action. Fureelz, a new social media app founded by Ashley Quincey, connects users to animal welfare organizations while creating a safe and uplifting space for animal lovers.Ashley shared the inspiration behind Fureelz, explaining that her vision stemmed from frustration with traditional social media. “Every time I would get off of my app, scrolling through social media, which used to be a place where I would go disconnect, have fun, I started to notice that I was getting anxious… And I just felt the reality is, every day, people are already connecting about animals because it's like it is a great unifier.”The platform goes beyond showcasing adorable pets. It features partnerships with well-known organizations like Best Friends Animal Society and PetSmart Charities, giving users a direct way to support animal causes. Through a feature called “Furrealsgiving,” users can donate directly to these organizations, with 100% of the funds reaching the charities.As Ashley described it, “You're able to give joy and get joy. And to add that extra layer… animal sanctuaries are actually fighting to get visibility, fighting to get that funding. And this is really that ability where you're able to enjoy your community and discover those different animal sanctuaries.”Fureelz is also raising money through a regulated investment crowdfunding campaign. The app plans to leverage new revenue models, including in-app purchases, brand sponsorships, and gamification. With plans for exponential growth, Ashley pointed out the massive market opportunity, estimating the “critter economy” is worth $644 billion globally by 2030.Fureelz isn't just a tech platform; it's a movement. Ashley's passion for animals is evident, and her mission is to create a joyful, impactful community while ensuring animal welfare organizations thrive.This episode demonstrates that social media can be a force for good. With Fureelz, Ashley isn't just building a business; she's uniting people over a shared love for animals while changing lives—both human and animal—for the better.tl;dr:Fureelz, founded by Ashley Quincey, is a social media platform dedicated to animal lovers.The app connects users with animal charities like PetSmart Charities to enable direct donations.Fureelz is raising money through a regulated investment crowdfunding campaign on Andes Capital.Relentless optimism, Ashley's superpower, has driven her entrepreneurial journey through challenges.Ashley advises cultivating gratitude and perspective to develop and strengthen an optimistic mindset.How to Develop Relentless Optimism As a SuperpowerAshley's superpower is her “relentless optimism,” which she describes as the ability to stay hopeful and positive even in challenging situations. “No matter what is going on, there's that cartoon where the world's burning in the background, and there's that little dog and his coffee, and he's like, ‘I'm fine. Everything's fine.' I think that's pretty much me,” she explained. Ashley sees this mindset as a critical trait for entrepreneurs to overcome obstacles and maintain focus on their goals.Ashley shared how her optimism was tested while building Fureelz. With limited resources, no salary, and a small team working for equity instead of regular pay, she faced monumental challenges. Yet, her unwavering belief in Fureelz as a mission-driven platform kept her determined. “I find that at five o'clock in the morning, when it's quiet, I can take a moment to think, and ultimately, the universe presents solutions,” she noted. This proactive yet hopeful approach helped her gather the right team and secure resources to make her vision a reality.Tips for Developing Optimism as a Personal Strength:Practice Gratitude Daily: Write down one thing you're grateful for every day.Shift Your Perspective: Focus on the blessings you have, such as shelter, friends, or opportunities.Embrace Change with Openness: Treat challenges as opportunities for personal and professional growth.Find Quiet Reflection Time: Early mornings can provide a clear headspace for creative problem-solving.Adopt Healthy Habits: Incorporate practices like exercise or meditation to stay balanced and focused.By following Ashley's example and advice, you can make relentless optimism a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileAshley Quincey (she/her):CEO & Founder, FureelzAbout Fureelz: Fureelz is a social platform built for animals and the people who love them, designed to create a more joyful and positive online experience. Users can create profiles for themselves and their pets, share short form videos, connect with creators and communities, discover animal welfare organizations, and support verified animal charities directly within the platform through Fureelz Giving. Built for creators, brands, and consumers alike, Fureelz aims to bring together the pet community in a way that encourages connection, creativity, and compassion.Website: fureelz.comCompany Facebook Page: facebook.com/fureelzappOther URL: investinfureelz.comBiographical Information: Ashley Quincey is a technology and growth leader with more than 20 years of experience helping companies scale through enterprise sales, partnerships, and digital transformation. Her career has spanned leadership roles across IBM, Forrester Research, Salsify, and DEPT Holding, where she served as Director of Growth for Retail and CPG. Early in her career, Ashley worked at the forefront of social media management beginning in 2007, giving her a unique perspective on how digital communities shape engagement, connection, and culture. Today, as CEO and Founder of Fureelz, she is bringing together her experience across technology, commerce, and community to build a joyful social experience centered around animals, creators, and giving back.LinkedIn Profile: linkedin.com/in/ashleyquinceyPersonal Facebook Profile: facebook.com/ashley.quinceyInstagram Handle: @AQuinceySupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include Make Money with Impact Crowdfunding, and High Desert Gear. Learn more about advertising with us here.Max-Impact Members(We're grateful for every one of these community champions who make this work possible.)Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Mike Babbit | Coledger Solutions | Mike Green, Envirosult | Nick Degnan, Unlimit Ventures | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Join the SuperCrowd Impact League! You can be recognized for making impact investments via Reg CF. See how your activity compares to your peers. It's free. Win valuable prizes. Start now!SuperCrowd Impact Member Networking Session: Impact (and, of course, Max-Impact) Members of the SuperCrowd are invited to a private networking session on July 14th at 8:00 PM ET/5:00 PM PT. Mark your calendar. We'll send private emails to Impact Members with registration details. Upgrade to Impact Membership today!SuperCrowd26 featuring PurposeBuilt100™: This August 25–27, founders, investors, and ecosystem leaders will gather for a three-day, broadcast-quality global experience focused on disciplined capital formation, regulated investment crowdfunding, and purpose-driven growth. We're bringing together leading voices in impact investing, compliance, digital marketing, and circular economy innovation to deliver practical frameworks, real-world case studies, and actionable strategies. The event culminates in the PurposeBuilt100™ Showcase, recognizing 100 of the fastest-growing purpose-driven companies in the U.S. Register now to secure your seat and get all the details. August 25–27, streaming worldwide.Share the application for the PurposeBuilt100™: Purpose-driven founders deserve recognition. The PurposeBuilt100™ application window is now open—celebrating the fastest-growing companies building profit with purpose. If you know a founder creating real impact and real growth, please share this opportunity. Applications are free and confidential. Explore the program and apply today: PurposeBuilt100.com.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.On June 18th at 5pm ET, join Tampa Bay Innovation and Menlo Park Patents for the Q2 Pitch Showcase, a live gathering for founders, inventors, investors, and startup supporters. Watch selected entrepreneurs pitch bold ideas, network with the innovation community, and see winners earn valuable prizes, including patent, valuation, and investor-meeting opportunities in St. Petersburg, Florida.Register Now! October 20th and 21st will be the Crowdfunding Professional Association Regulated Investment Crowdfunding Summit for 2026. This is the event of the year for everyone in the crowdfunding ecosystem.If you would like to submit an event for us to share with the 10,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.Manage the volume of emails you receive from us by clicking here.We share educational information—not investment advice. Some links may generate compensation. See our full disclosure.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Colleen Kavanagh, CEO of Zego, shares how she's leveraging a $3 Million USDA grant to expand Zego's capacity and enhance the U.S. gluten-free grain supply chain through the acquisition of a processing facility. She talks about the importance of listening to farmers, explains why Montana oats are the cream of the crop, and shares how she's helping build the future of purity verified and nutrient dense foods. Discover how her inclusive approach supports U.S. farmers, reduces costs for brands, and promotes a better food future for all.Key Topics:Zego Foods and CIVC Montana's acquisition of a processing facility in MontanaThe expanded capacity and cost reduction for her brand, Zego FoodsHow she's helping other brands save up to a $1 their retail priceThe importance of listening to farmers and customers before defining services, pricing, and processesSecuring and then re-securing the $3M USDA grants for expansionSupporting U.S. farmers and brands in gluten-free grain processingHow Colleen is using AI to be more confident and efficient in her businessHow the new business model helps Zego Foods lean into its missionZego's Purity Verified commitment and expansionPartnering with Edacious to measure nutrient density of regenerative grainsSound bites:“If we can decrease a brand's cost by say 25 cents at the mill between co-packing and milling, that saves them a dollar on price point on the shelf.”“We have developed a new way of pricing organic grain so that it is a lower price add-on compared to conventional to really encourage brands to go organic.” “The rug was ripped out from underneath us. So by providing that transparency into what was happening with us on the ground and what it meant for other people, it gave people like OTA and CCOF the information that they needed to then go and tell those stories on our behalf in DC.”“Hulless oats are higher in protein and fiber and iron. Those oats only like to grow in arid climates. So Montana is perfect. We're high, we're dry. We have the right growing season.”“Vertically integrating has been fascinating and I have learned so much by listening. I came into this not knowing very much about farming, milling, equipment, or B2B sales for that matter.”“I just listened to their problems. And that's how I got to learn more and more about just how challenging it is, what we're asking them to do and what we really need to do to support their business if we want them to support ours.”“Zego Foods at its heart is 51 % for-profit company and 49 % advocacy organization.”“We test for about 500 different pesticides, and for mycotoxins, gluten allergens and the big four heavy metals. All of that is traceable.”Chapters:03:00 Introduction and Guest Background05:51 Winning the USDA Grant for Grain Expansion09:16 Challenges of Growing Gluten-Free and Organic Crops12:29 Lower Margins and Volume Strategies15:40 Implementing Vertical Integration in Grain Supply20:51 Supporting Farmers and Building Relationships24:27 Dealing with Weather and Supply Risks33:11 Montana Oats and Impact of Growing Conditions37:01 Working in Harmony with Nature46:06 Future of Purity Verification and Industry Data53:38 Favorite Snacks and Food Innovations54:03 Life-Changing Books and Learning61:40 What a Better World Means to Colleen01:03:28 Closing Remarks and Final ThoughtsLinks:Colleen Kavanagh on LinkedIn - https://www.linkedin.com/in/zegofoods/Zego Foods - https://zegofoods.comZego Foods on LinkedIn - https://www.linkedin.com/company/zego/Zego Foods on Facebook - https://www.facebook.com/ZEGOFoods/Zego Foods on Instagram - https://www.instagram.com/zegofoods/Zego Foods on X - https://x.com/ZegoFoodsZego Foods on YouTube - https://www.youtube.com/channel/UC9caEodIwrGchJ8wsSZ4UdA…Uncommon Business, Automate to Accelerate Program - https://theuncommonbusiness.co/Edacious, Nutrient Density and Toxicity Testing - https://www.edacious.com/……Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio…The Food Institute - https://foodinstitute.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America's neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 1, 2026, the Company's 21,055 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor.Follow Tony on LinkedIn at: https://www.linkedin.com/in/tonyrogers1Follow Dollar General online at: https://investor.dollargeneral.com/Tony answers these questions:Dollar General has a very clear value proposition—convenience, everyday low prices, and a store that feels close to home. How would you articulate the brand promise today, and how has it evolved with changing consumer expectations over the last few years?Dollar General serves millions of daily shoppers. What consumer insights have most surprised you since you joined, and how do you translate those insights into marketing programs that scale across thousands of stores?Data is the backbone of modern marketing. How does Dollar General balance data-driven decision making with the realities of privacy, consent, and a broad shopper base? Can you share an example of a data-enabled campaign that delivered measurable impact?How has Dollar General's approach to e-commerce and omnichannel evolved, especially as more shoppers expect online ordering, curbside pickup, and ship-to-home options? What role does in-store activation play in that mix?Private brands has become a strategic driver for many retailers. What's Dollar General's approach to product assortment and private brands, and how do you decide which initiatives to invest in?With so many channels and touchpoints, how do you measure retail media marketing ROI at Dollar General? What metrics matter most, and how do you tie marketing investments to store traffic, basket size, and long-term loyalty?Dollar General has a distinctive presence in local communities. How do you weave community impact and social responsibility into your marketing strategy without compromising value for customers?Can you share your philosophy on creative that resonates with Dollar General's shopper base? Are there any campaigns in the last few years that you're particularly proud of, and what made them effective?Building a high-performing marketing organization in a discount retailer requires special talent and culture. How do you attract and retain top marketing talent, and what changes have you championed to keep the team energized and innovative?Looking ahead, what are the big bets for Dollar General in the next 3–5 years? How do you see the role of discount retailers evolving in the broader CPG ecosystem, and what should brands watch for when partnering with DG?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing.Drawing from her experience across iconic brands including Neutrogena, Gerber, Tic Tac, Domino Sugar, and Dr. Praeger's, Meghan shares why authentic creator content is outperforming traditional advertising, how consumer-led innovation is changing brand strategy, and why community building has become a competitive advantage.In this episode:The rise of creator-led marketingWhy consumer co-creation drives brand growthThe power of micro and nano creatorsBuilding communities that fuel loyaltyWhat brands can learn from LoveShackFancy, Dunkin', EOS, Yeti, and moreA must-listen for marketers, brand leaders, and anyone looking to build stronger consumer connections.About the guest:Meghan's drive for brand excellence has shaped her career across some of the most recognizable CPG brands, contributing to the category dominance of icons such as Domino/C&H Sugar, Gerber, Neutrogena, Tic Tac, and Sabra Hummus. She has led high‑impact go-to-market as well as digital and social strategies that elevate brands to best‑in‑class status, building programs that span always‑on content, influencer marketing, paid media and consumer activations.  Her work ranges from crafting organic social ecosystems to developing full‑funnel digital campaigns for new product innovations to nationally televised events. Meghan has collaborated with partners across the spectrum—from niche micro‑influencers to household names like Martha Stewart—bringing brand stories to life with creativity, precision, and cultural relevance.  Passionate about the rapidly evolving digital landscape, Meghan stays at the forefront of emerging trends, platform innovations, and consumer behavior shifts. She thrives on testing new omnichannel tactics to deliver audience‑first experiences that strengthen brand affinity and drive measurable growth.  When she's not immersed in brand strategy or tuning into the latest marketing podcast, you'll likely find her thrifting for that elusive 1960s floral shift dress.Follow Meghan on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

In this episode of the AAOS Now Podcast, host Stuart J. Fischer, MD, FAAOS, speaks with two leaders in orthopaedic data science about how physician-controlled registries are transforming outcomes measurement, implant evaluation, and clinical decision-making. From the early vision of a national joint replacement registry to a new real-time data partnership with Epic, the conversation traces how far the registries have come and where they are headed. Drs. James Huddleston and Steven Glassman share concrete examples of how registry data is driving practice change. They also address how the data supports Clinical Practice Guidelines and research, why surgeon and patient information is protected from outside access, and what the integration of AI and patient-reported outcomes means for the next generation of orthopaedic registries. Key Topics Covered in This Episode: Origins and goals of the AAOS registry portfolio: How orthopaedic surgeons built a physician-controlled data infrastructure to protect procedures and drive evidence-based care Data sources and infrastructure: AJRR's use of hospital and ASC submissions, Medicare claims for complete follow-up on Medicare patients, and a new Epic Community Registries partnership for real-time data capture Registry scale and participation gaps: Why AJRR has surpassed five million procedures while spine, shoulder and elbow, and musculoskeletal oncology registries are still building volume Real-world clinical impact: How AJRR data has influenced cementless knee adoption, robotics use in unicompartmental arthroplasty, and the growth of triple-tapered femoral stems in hip replacement Research and CPG applications: How the Registry Analytics Institute supports physician-led and industry-sponsored research, with strict controls on data dissemination Patient-reported outcomes: The longstanding role of PROMs in spine and the challenges of scaling PROM collection for hip and knee under new government mandates Data privacy: Why registry data remains de-identified and inaccessible to insurers and government agencies, and what individual surgeon dashboards can offer International comparisons and ISAR: How AJRR benchmarks against registries in England, Wales, and beyond, and why U.S.-specific data remains essential AI and the future of registries: How AJRR is piloting AI-powered EHR extraction to improve data completeness without human intervention About Our Guests: James Huddleston III, MD, FAAOS, is Professor of Orthopaedic Surgery at Stanford Hospital; Co-Chair of the AAOS Registry Oversight Committee; and Chair of the American Joint Replacement Registry Steering Committee Steven D. Glassman, MD, FAAOS, is Professor of Orthopaedic Surgery at the University of Louisville School of Medicine; Medical Director at the Norton Leatherman Spine Center; Chair of the AAOS Registry Oversight Committee; and past Chair of the American Spine Registry Executive Committee

From a single San Diego location to 100+ stores nationwide, Jeff Fenster reveals how everbowl™ turned better-for-you food into a thriving, purpose-driven brand. Today we sit down with the founder and CEO of everbowl™! Jeff shares the journey of building a better-for-you superfood brand from a single location to over 100 stores across 32 states. He discusses the lessons learned from early mistakes, the power of pivoting during challenges like COVID-19, and how focusing on relationship capital and authentic connections has fueled growth. Listeners will gain insights on simplifying complex problems, meeting customers where they are, and leveraging creativity and resilience to scale a business successfully. Here are the highlights: ● everbowl™ delivers better-for-you food options. The brand focuses on affordable, filling, and delicious choices that help people make healthier decisions. ● Called to Unevolve guides the business model. The philosophy emphasizes simplifying health and meeting customers where they are to encourage sustainable lifestyle choices. ● Franchising and vertical integration fuel growth. everbowl™ expanded by building its own stores, sourcing proprietary superfoods, and later enabling franchise opportunities nationwide. ● Failure and pivoting are learning tools. Challenges like COVID-19 prompted creative problem-solving, including direct-to-consumer sales and leveraging relationship capital. ●     Relationship capital drives opportunities. Building authentic, value-first connections has led to partnerships, franchise growth, and unexpected business opportunities without transactional expectations.   About the guest: A pioneer in the quick-serve restaurant category, Fenster is the founder of the rapidly expanding, So Cal-based superfood brand, everbowl™ which he established in 2016. everbowl is nationally recognized as a rising-star within the sector, making healthy superfoods accessible and affordable for everyone. With a growing footprint of retail locations in So-Cal and Arizona, Fenster is driving the monumental growth of everbowl, with plans to introduce the brand nationwide through both retail operations and a line of superfood-infused CPG products. As part of successfully scaling the brand, Fenster has spearheaded the implementation of innovative processes to streamline everbowl's revenue-driving efficiencies in areas including operations, procurement, supply chain and construction.   Connect with Jeff: Website: https://www.everbowl.com/ LinkedIn: https://www.linkedin.com/in/jfenster/   Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web. LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/    #CEO #leadership #startup #founder #business #businesspodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

AI isn't coming—it's already here, and it's transforming how CPG brands launch products, manage compliance, and compete with industry giants.In this episode of CPG Insiders, Mark Young and Justin Girouard speak with Ronnie Coleman, founder of puntt.ai. Their chat talks about how AI is helping brands automate packaging reviews, regulatory checks, content approvals, and global compliance processes.They discuss:Why AI is leveling the playing field for challenger brandsHow entrepreneurs can move faster than large corporationsThe future of legal, regulatory, and compliance reviewsWhy AI won't replace people—but will change how they workHow AI can help brands avoid costly packaging and marketing mistakesThe importance of becoming an AI-native companyIf you're building a consumer brand, this conversation offers a practical look at how AI can reduce friction, speed up execution, and create competitive advantage.

Coming up with AI ideas isn't the struggle for most teams. The real challenge is to make those ideas stick. In this episode, Shashank Kadetotad, Global Senior Director of Enterprise Data Science and AI at Mars, breaks down what helps companies move from interesting pilots to real business impact. He explains why adoption matters just as much as the technology itself, how culture and leadership shape success and why the best AI solution is not always the most complex one.  You'll get practical advice on involving the right users early, setting clear success and failure criteria for pilots and deciding when to build versus buy. Shashank shares lessons from leading AI work inside major organizations and offers a grounded view of what it takes to scale responsibly. If your team is trying to get more value from AI, this conversation will give you a clearer and more useful way to think about the work.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Shashank Kadetotad: Shashank Kadetotad is the Global Senior Director of Enterprise Data Science and AI at Mars, where he leads the deployment of AI and advanced analytics across global consumer goods operations. With a background that spans Amazon operations, retail and CPG forecasting, and AI leadership across multiple Fortune 500 companies, he has built and scaled enterprise AI platforms that power decisions in supply chain, marketing, and finance. Shashank is recognized for his work on generative AI and multi-agent architectures, with multiple provisional patents focused on applying AI to product innovation, analytics, and consumer engagement. A frequent industry speaker, he is known for making complex AI topics accessible to business leaders while keeping the focus on responsible, high-impact AI in retail and CPG. He can be reached on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Send us Fan MailAre you struggling to scale your CPG brand? In this interview, the founder of Startup CPG shares the critical lessons every brand owner needs to hear to navigate the journey from startup to established player. Whether you're selling on Amazon or expanding into retail, these insights on brand building, community, and strategy are essential for your growth.Ready to take your Amazon or CPG brand to the next level? Don't navigate the complex marketplace alone. Let's build a strategy that works for you. Book a call: https://bit.ly/4dQ2hbr#CPG #BrandScaling #Entrepreneurship #RetailGrowth #FounderAdviceWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Introduction to CPG Scaling 1:45 - The Most Common Mistakes Founders Make 4:20 - Building a Scalable Infrastructure 7:15 - Retail vs. D2C Growth Strategies 10:30 - Final Advice for CPG Founders-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders.Work with us → www.Work with us → www.visibilityonpurpose.com

Andrew Thomas is a seasoned CPG marketing executive whose career spans nearly two decades across challenger brands and global industry leaders. Archer is one of the fastest-growing meat snack brands in the U.S., redefining the category with clean-label, high-protein snacks made from real ingredients, without any fillers or junk. Available in multiple snacking formats from mini meat sticks to jerky, Archer was founded in 2011 by Eugene Kang, who has since grown the business 35.9% year-over-year, significantly outpacing the category, with the brand now on track to exceed half a billion in sales in 2026. Available in more than 30,000 retail locations nationwide, Archer continues to expand its footprint and scale production to meet surging demand.IG archerjerky | archerjerky.comFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | hello@citrusdiaries.comCreate your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Mr. Beast Biography Flash a weekly Biography. In the past few days, MrBeast's life story has quietly hit another major inflection point, even if he has not dropped one of his signature mega-virals in that exact window. The single biggest biographical shift hovering over everything he is doing right now is his status as YouTube's first creator to cross the half‑billion subscriber mark, a threshold YouTube CEO Neal Mohan publicly celebrated and framed as a historic moment for the platform and for creator‑led media. According to coverage from industry outlets like Exchange4Media and social posts amplifying Mohan's comments, this is being treated less like a YouTube milestone and more like a new ceiling for individual global media brands, solidifying Jimmy Donaldson not just as a top YouTuber but as a long‑term central figure in entertainment and digital business. Around that, his business empire continues to be a running storyline. A recent viral business explainer circulating on TikTok reports that MrBeast's overall operation, driven heavily by the explosive growth of Feastables and the reach of his main and side channels, has surged in valuation, with commentators positioning him as a case study in turning creator fame into a diversified consumer and media company. While exact private valuations are not independently verified, the consistent framing across business and marketing commentary is that MrBeast now effectively operates as a full‑stack studio and CPG brand rather than a traditional influencer. On the public‑appearance and social‑media front over the past few days, fans have been treated to a wave of behind‑the‑scenes and crossover content. A new Instagram post from a media‑strategy account, tying MrBeast's recent podcast and interview clips together, declares that he has “broken the legacy media playbook,” emphasizing how he uses intense analytics and retention‑driven storytelling to “out‑muscle Hollywood” and arguing that his approach will shape how future creators and studios think about content economics. Another recent Instagram reel titled “72 Hours with MrBeast” packages a long‑form visit with Jimmy into short highlight clips, with the creators calling the time spent with him “so educational” and portraying him as obsessively focused on systems, data, and scale rather than mere stunts. A separate Instagram clip on “YouTube is King” recirculates his view that long‑form YouTube is still the top of the food chain for creators, a stance that reinforces his long‑term bet on the platform even as TikTok and short‑form continue to surge. On the lighter, more gossipy edge of the feed, a recent TikTok collaboration teaser from Alex Wassabi promotes a “Summoning Jutsu challenge” featuring FaZe Rug and MrBeast, continuing Jimmy's pattern of lending his on‑screen persona to other creators' formats and further embedding him as the connective tissue in YouTube's creator culture. Another recent Instagram reel jokes that “MrBeast = Homelander,” a tongue‑in‑cheek meme that speaks to his almost super‑heroic, omnipresent status in the creator world, even as the tone remains playful rather than critical. And a new Instagram carousel documenting what is described as a reunion of “all the OG YouTubers” for a massive MrBeast‑run competition hints at an upcoming flagship video that could double as a historical tribute to the platform's first generation of stars; while full details and prize structures are not yet public, the images and captions clearly show Jimmy continuing to cast himself as ringmaster of YouTube's biggest ensemble spectacles. There are also scattered local posts and parent‑group messages online noting that MrBeast has been filming a new video slated to drop at the end of the week, with some creators soliciting fan questions about the shoot. These are best treated as lightly sourced production chatter rather than verified release plans, but they do fit his pattern of constantly keeping multiple large‑scale projects in motion. No credible major outlet has reported any scandal or personally life‑altering controversy around MrBeast in the last few days, so the biographical story right now is one of consolidation and elevation: half a billion subscribers, a maturing business portfolio, and a growing perception that Jimmy Donaldson is less a YouTuber and more a next‑generation media mogul in real time. Thanks for listening, and be sure to subscribe so you never miss an update on MrBeast, and search the term Biography Flash for more great biographies. Thanks for listening. This has been a Quiet Please production. Get the best deals https://amzn.to/3ODvOta

Most founders start with an idea & go looking for an ingredient. The Taylor sisters started with the ingredient and had to build everything else around it.Their family has farmed plums in Northern California for four generations. For most of that time, the plum pits were just waste. Le Prunier turned them into the hero ingredient of an organic, luxury skincare line that now sits in goop, Anthropologie, Neiman Marcus & Bloomingdales.Allison came in from fashion and brand development, having worked at Giorgio Armani and MOTHER Denim. Jacqueline is a UCLA grad with a science background and culinary training. And rounding out the trio is their sister Elaine, who brings experience from two previous CPG brands and heads up finance and operations.This is a story about vertical integration before it was a trend, about patience in product development, and about what farming actually teaches you that business school doesn't. Jackie's advice: FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Yousuf Ahmed, founder of B-Sides, shares how he's challenging the traditional snack industry by focusing on taste, nostalgia, and emotional connection instead of just nutrition labels.We dive into how upcycled ingredients, bold branding, and storytelling can cut through a crowded market - and why many “healthy” brands miss the mark.You'll learn:Why consumers choose snacks based on emotion, not just healthHow nostalgia drives buying behaviorThe power of branding and packaging in food productsLessons from bootstrapping a CPG startupHow to validate a food product before scalingThe role of storytelling and community in brand growthWhether you're a food entrepreneur, brand builder, or just curious about the future of CPG, this episode is packed with insights.Try B-SIDES: https://www.enjoybsides.com/

Rose Previte is the restaurateur and entrepreneur behind acclaimed DC restaurants and bars such as Maydan, Medina, and Sook as well as a new food concept in Los Angeles. However, Previte started her career in local government after graduating with a master's degree in public policy. Her first life was interrupted when her husband became NPR's Moscow correspondent, and they moved across the world, visiting over 30 countries in three years. Inspired by her travels, she decided to open a restaurant in DC, and in 2014, her first restaurant, Compass Rose, opened to much success. She then went on to open additional restaurants and a bar in DC, and she recently expanded to L.A. with a food hall, Maydan Market. Previte has also written a cookbook, launched a CPG brand, started a wine company, and founded the restaurant group No White Plates.

Is the golden age of protein over, or is the market hiding something much worse? While mainstream pundits point to falling average retail prices as a sign of consumer fatigue or market saturation, the reality is far more dangerous. CPG brands are trapped in a brutal macroeconomic vice: unprecedented, structural commodity inflation for whey protein vs. an already strained consumer. In this content, I break down why the "health halo" of the protein market is approaching a catastrophic breaking point, how brands are quietly altering your favorite protein snacks, and why the ultimate threat to your protein powder might actually come from the butcher counter. In my latest content piece, I'll cover topics like:Pricing (ARP) Illusion: Why category prices look lower on paper while individual products (UPCs) are actually getting more expensiveProtein Product "Format Shift": How low-ticket, immediate-use items like RTD shakes are masking deep market friction▪️ Formulation Trap: Why substituting protein inputs isn't as simple as swapping sugar or fat, and how it leads to "chalky, brick-like" productsConsumer Surplus Theory: The exact economic mechanism that could trigger a massive market contractionSubstitution Threat: How government actions and downward price corrections in real whole foods (beef, poultry) could pull shoppers out of the center aisleIndustry Warning Signs: Sneaky ingredient changes happening right now across protein powders, protein bars, and lifestyle snacksUltimately, "protein mania" won't end because you stop wanting better nutrition...it will halt because the industry broke its promise of quality!

“Why complicate it?” Oftentimes, I'll ask that question repeatedly when developing a product innovation strategy. While rethinking traditional product presentation (whether packaging or form factor) can help disrupt normal consumer behavior, effective strategy almost always lies in finding the simplest, most elegant solution that delivers the desired outcome. As an example, I recently came across Roxii Supercube…which created frozen nutrient-dense, functional cubes designed to make wellness as simple as putting ice into any beverage. Novelty will certainly capture attention…and its social media shareability is undeniable. Although I'm unsure functional ice cubes offer a compelling enough reason to switch from the ubiquitous wellness CPG product formats (like ready-to-mix powders) and truly become embedded into today's daily routines.

In this episode, I talk with Adam O'Connor, founder of Smidge Beverage, about the financial side of building a CPG brand. We discuss cash flow, margins, inventory planning, forecasting, trade spend, billbacks, and why knowing your numbers is essential for growth.Adam also shares how working with the right accounting partner helped him make better decisions and build a stronger financial foundation.This episode is sponsored by BELAY, formerly Accountfully, which helps CPG brands with bookkeeping, accounting, tax support, and financial visibility.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

#948 Ever wonder how to build a multi-million-dollar business without a single W-2 employee? In this episode, host Kirsten Tyrrel sits down with Ian Page, the founder of Bullseye Sellers, an e-commerce agency that helps CPG brands scale on Amazon, Shopify, and TikTok Shop. Ian shares how he turned a side hustle into an $11 million-a-year empire by reinventing the agency model into a franchise-style network of independent entrepreneurs. From his “doors theory” on business growth to why speed beats intelligence and how affiliates are reshaping e-commerce marketing, Ian delivers a masterclass in building scalable systems and empowering others to win alongside you! (Original Air Date - 10/15/25) What we discuss with Ian: + Building Bullseye Sellers from scratch + Franchise-style agency business model + Why speed beats intelligence in business + Turning side hustles into scalable systems + Power of affiliate marketing for growth + Managing 120 contractors, not employees + Using TikTok Shop for e-commerce success + Coaching and empowering independent teams + Importance of choosing the right clients + Adopting a “doors theory” mindset for success Thank you, Ian! Check out Bullseye Sellers at ⁠BullseyeSellers.com⁠. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kristin Fracassi, founder & CEO of Root & Splendor, and Alecia Nelson, the COO, share the origin story of a premium non-toxic laundry detergent and stain remover - developed by a mom of four who went down a rabbit hole on natural product ingredients and didn't like what she found. Kristin talks about working with formulation chemists and enzyme scientists, the moment when lab results confirmed her product matched the efficacy of big-name brands, and why full ingredient transparency is a non-negotiable for the brand. Alecia shares what it's like to join a brand she watched grow from the dream stage, and what's on the horizon with a new kitchen product line built to the same uncompromising standards. They wrap up by reflecting on how Naturally Network has opened door after door after door.Takeaways:Root & Splendor makes premium, fully non-toxic laundry detergent and stain remover formulated with 100% plant-based ingredients, scented with natural essential oils, and priced at about 33 cents per load.Kristin started the brand as a mom and homesteader, not an entrepreneur, after discovering that many "natural" products still contain harmful ingredientsRoot & Splendor is one of only a few laundry brands to achieve EWG Verified status, a third-party certification from the Environmental Working Group.Five years of R&D with formulation chemists and enzyme scientists resulted in a product that matches the efficacy of major conventional brands without any harmful ingredients.Their packaging delivers an 800% reduction in carbon footprint compared to conventional alternatives.Full ingredient transparency is a core brand commitment with every ingredient is listed on the package along with an explanation of what it does.Kristin describes conscious business as a daily choice because every day brings opportunities to cut corners.Root & Splendor is now expanding into a kitchen product line, holding to the same standards of plant-based formulation, premium efficacy, and sustainable packaging.The brand continues to grow organically through word of mouth from customers who try the product and tell their friends.Winning the Naturally San Diego Pitch Slam was a turning point for the brand, opening doors to other pitch slams, awards, and a deeply supportive network of industry peers.Sound Bites:"I was willing to sacrifice efficacy for safety, and then I did a deep dive into the ingredients and learned that a lot of natural ingredients are still not safe.""We formulate for safety and efficacy. Every ingredient is safe for people, pets, the environment, and fabrics.""I had no intention of starting a business, but once I realized we had something truly different, I wanted to bring it to everyone.""There are a million ways to cut corners as a business owner. Every day I choose to stay true to our values and our standards.""The consumer is really smart. They're educated. They know what they're looking for. The greenwashing in this space, it's pretty wild.""There's no reason to sacrifice safety or efficacy. You can have both.""This wasn't developed in a boardroom. This was developed by women, for women.""Don't ever give up on a stain."Links:Alecia Nelson LinkedIn - https://www.linkedin.com/in/alecialnelson/Kristin Fracassi LinkedIn - https://www.linkedin.com/in/kristinfracassirootandsplendor/Root & Splendor Website - https://rootandsplendor.com/Root & Splendor LinkedIn - https://www.linkedin.com/company/root-and-splendor/people/Root & Splendor on Facebook - https://www.facebook.com/rootandsplendorRoot & Splendor on Instagram - https://www.instagram.com/rootandsplendor…Naturally Network: www.naturallynetwork.org…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio…The Food Institute - https://foodinstitute.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailMadison Raisch has seen all things in the sports design hemisphere. Over the past two decades, she spent time designing for the NFL and MLB. Madison was able to reach new heights in her career and grow her talent immensely through her talent, relationships, and mad Beatles impersonations. You know how hard it is to sound like a Scouser?We talk projects, process, and what the future holds for her role at the NWSL. It was such a privilege to have her on the show, and it's definitely worth the listen.  LinkedInSupport the showAbout Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Send us Fan MailMany times when we have folks on the show there is an immediate and fun conversation that happens before we even do the introductions. Well, this was one time where we caught our guest in all their marvelous candor, and join in. Well, Kirk joined in with the "back in my day" conversation about moving up the ranks in regards to stewardship of design roles. Kirk and Madison sit in their rocking chairs sipping tea and complaining while Andy cautiously interjects and adds a much fresher and inspired insight. This clip ends with the introduction of Madison's podcast, and if you haven't heard it, you can listen to the full podcast here. Support the showAbout Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

While every brand was raising prices during inflation, Elina Wang cut hers—and nearly tripled revenue. The co-founder of ESW Beauty turned a juice bar epiphany and a $25,000 bank loan into a $20 million business across 10,000 retail doors, fully bootstrapped and profitable from day one. She did it by making the contrarian bet on retail-first when every founder around her was chasing DTC—then survived Covid wiping out every purchase order overnight while going through a co-founder breakup at the same time. In this interview, Elina breaks down the real cost of getting into major retail, why she deliberately chose wholesale over DTC from day one, and the pricing move that took ESW Beauty from $4 million to $11 million in revenue. What you'll learn in this interview: • Why she bet on retail over DTC from day one—with just $5,000 left after her first trade show • How a $25,000 SBA loan, a scrappy juice bar booth, and aggressive hallway pitching landed $250K in purchase orders • The contrarian pricing move: why cutting price from $6 to $4.99 per mask nearly tripled revenue • How Covid wiped out every PO overnight—and how Faire and gifting programs kept the business alive • Why 95% wholesale requires 70%+ gross margins—and the hidden retail fees most founders discover too late • The in-store promotional math: clip strips, end caps, and PDQ displays that cost $25–75K each but drive real velocity • How she navigated building a business with her co-founder after they broke up—and why they kept going anyway • Why it took three years of persistence to crack Target—and what metrics finally convinced the buyer • The leadership shift every founder dreads: how she learned to let go and trust a team after running everything herself • What she'd tell founders about choosing a co-founder before anything else If you're building a CPG or beauty brand, trying to crack retail without burning through cash, or wondering what profitable bootstrapped growth at eight figures actually looks like, this conversation will fundamentally change how you think about distribution, pricing strategy, and what it takes to survive the moments that would end most companies. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠ CONNECT WITH ELINA WANG Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/esw.beauty/ Website → ⁠⁠⁠⁠https://eswbeauty.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Adam Siskin is the Founder of The Platform CPG, a firm helping emerging consumer brands navigate finance, operations, retail growth, and scale. On this episode of ITS, Adam and Ali discuss margin, trade spend, brokers, distributors, manufacturers and investors. Adam shares learnings from supporting more than 50 CPG companies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bryon Hayes is a Life Sciences Consultant at Grantek. Bryon is passionate about technology and strives to use it for the benefit of others, which is why he focuses his energy on the life sciences industry. He takes pride in the fact that the technical solutions Grantek implements are helping those companies that manufacture life saving and beneficial medicines and therapeutic products. The Industry 4.0 Podcast with Grantek delivers a look into the world of manufacturing, with a focus on stories and trends that lead to better solutions.   Our guests will share tips and outcomes that will help improve your productivity. You will hear from leading providers of Industrial Control System hardware and software, Grantek experts and leaders at best-in-class industry associations that serve the Data Centers, Life Sciences, CPG and Food & Beverage industries.

The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear Naked®.Follow Doug on LinkedIn at: https://www.linkedin.com/in/doug-vandeveldeFollow WK Kellogg Co online at: https://www.wkkellogg.com/Doug answered these questions:95% of Americans are missing their daily fiber, but nobody goes to a Super Bowl party looking for a "health lecture." Why was 2026 the specific moment you decided to use the world's loudest stage to talk about the "Fiber Gap"?Fiber has historically been marketed as a functional necessity for the "older" demographic. How are you using this campaign to pivot the narrative from a "health trend" to a "tasty daily routine" for everyone from Gen Z to Boomers?You partnered with Gary Vaynerchuk's team to bring humor and high-profile talent to a topic as "unsexy" as gut health. How do you, as a 25-year CPG veteran, balance the "legacy brand guardrails" of Kellogg's with the fast-paced, "attention-first" creative style of VaynerMedia?You chose a regional and streaming-first buy for the Big Game rather than a traditional national spot. As Chief Growth Officer, how did you justify the "reach vs. precision" trade-off to your board?Gut health can be clinical and boring. Talk to me about the decision-making process behind using humor. Does "funny" actually move units of Raisin Bran and Mini-Wheats, or is it just about winning the "Ad Meter" rankings?With a streaming-first approach, you have more data than a traditional TV buy. How is WK Kellogg using real-time signals from this campaign to adjust shelf-level execution in the weeks following the game?You've been in this game for over 25 years. What is the one "old school" CPG rule you had to break to make this 2026 Super Bowl campaign a reality?When you go big on a Super Bowl scale, the pressure on the supply chain is immense. How did the $500M modernization of your plants allow you to "lean in" to this demand spike in a way you couldn't have three years ago?Before the campaign went live, did you use AI-driven "attention analytics" or "predictive creative" tools to ensure the humor would land across different demographics, or was this a "gut-feel" (pun intended) decision?If this "Fiber Gap" campaign succeeds, you aren't just selling boxes of cereal—you're changing a category's trajectory. Is the future of WK Kellogg less about "Breakfast" and more about "Functional Wellness"?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of Retail War Games, I sat down with Gary Mac Herring, owner of Mary Mack's Inc., for a conversation rooted in pure entrepreneurial grit. Starting with a 19-year-old's payphone-operated snow cone stand, Gary explains how the lawless freedom of a 1980s childhood shaped his business philosophy: giving teams the room to make mistakes, get messy, and hustle is the only way to build resilience. Gary pulls back the curtain on cutting out middlemen, sharing the wild story of flying blind to the 2008 Canton Fair to secure direct, handshake-driven relationships with suppliers that established their 20-year manufacturing moat. We also break down a massive retail achievement: how Mary Mack's vertically integrated team successfully launched two entirely separate CPG brands into Target nationwide and a third of Walmart within a single two-week window. From the stark logistical realities of managing national 3PL fulfillment to the humbling "crickets" that often follow a seemingly perfect major industry trade show, Gary drops a phenomenal, low-key masterclass on what it truly takes to sell fun in a box and build an indestructible commercial brand.  

What makes a drinks brand truly desirable — and how do you know when it's ready to scale?In this episode of Business of Drinks, we talk with Carlos Zepeda, SVP of Strategy & Marketing - Wine & Spirits at Moët Hennessy USA. Carlos helps shape growth strategy across a portfolio that includes Belvedere, Glenmorangie, Ardbeg, Whispering Angel, Hennessy, Veuve Clicquot, Dom Pérignon, Krug, and Moët & Chandon.Carlos brings a CPG-trained lens to luxury wine and spirits, starting with what he calls “demand moments”: the role a brand plays in the consumer's life. Is it built for a country club, a dinner party, a milestone celebration, a poolside bar, a fine-dining account, or a grocery delivery add-on? That answer shapes everything — distribution, content, partnerships, pricing, and activation.The big takeaway is that desirability comes before scale. Carlos defines desirability as both emotional and behavioral. Consumers have to want the brand, feel proud to be associated with it, talk about it, buy it, and refer it to others. And there's an easy business test to measure desirability: If you have velocity without heavy discounting, that's a sign of real demand. If you need promotions to move inventory, that tells you something else.We also dig into selective distribution, and why “being available” does not mean being everywhere. Carlos explains how a brand like Whispering Angel has to show up where consumers expect it — from restaurants and hotels to Instacart and Uber Eats — while a brand like Dom Pérignon requires a much more surgical account strategy.Plus, Carlos shares how luxury experiential marketing is changing, why the old influencer-driven FOMO model feels tired, how brands should think about creator-led content, and how he uses AI as a practical “thinking partner” while keeping human judgment at the center.For emerging brands, his advice is blunt: Less is more. Pick fewer markets, fewer programs, and fewer channels. Being small is not the problem. Acting too big too soon is.This episode is a deep dive into how drinks brands earn relevance: By understanding the occasion, building desirability, choosing the right accounts, listening for consumer signals, and staying focused on where growth is really coming from.For the latest updates, follow us:Business of Drinks website (sign up for our newsletter!)Business of Drinks YouTubeBusiness of Drinks LinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.Erica Duecy LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.Scott Rosenbaum LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.Caroline Lamb LinkedInInstagram @borkalineIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Bed Bath & Beyond announces the all-stock acquisition of Installed Right and SFV Services, adding installation and renovation capabilities to its rapidly expanding Beyond Home Services portfolio.Starship Technologies winds down U.S. campus robot operations and pivots its 1,200-robot fleet toward retail grocery and urban food delivery, citing 20% market penetration in Finland and $3–4 lower per-delivery costs versus traditional couriers.DoorDash expands its retail media network with five new advertising tools and partnerships, as it bids to become a tier-one destination for CPG ad spend.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.

What if the secret to winning in CPG wasn't chasing the next trend – but staying focused on simple ingredients, a clear brand promise, and flawless execution? In this episode, Jeff Richards, founder and CEO of plant-based milk brand Mooala, explains how a commitment to organic sourcing, clear positioning, and a disciplined retail strategy helped transform a scrappy startup into one of the category's fastest-growing companies – even as the plant-based industry around it raced to reinvent itself. Show notes: 0:20: Jeff Richards, Founder & CEO, Mooala – Jeff reflects on his participation in BevNET Live's New Beverage Showdown in 2017 and discusses leaving investment banking to pursue an opportunity he saw in almond milk. He talks about Mooala's distinctive organic almond and banana milks and explains how the brand differentiated itself through organic certification, ingredient transparency, and flavor-forward formulations. He opens up about the challenges of educating consumers, refining Mooala's packaging, and adapting its messaging as shopper priorities evolved. He also details the realities of scaling a refrigerated beverage brand, from securing early wins with retailers such as Whole Foods, Costco, H-E-B, and Wegmans to navigating distribution, pricing, and marketing constraints with limited resources. Jeff shares lessons from fundraising, including the risks of raising capital before establishing product-market fit, and reflects on the rise and subsequent correction of the plant-based category. Looking back, he emphasizes the importance of incremental improvement, disciplined innovation, and patience, noting that Mooala's recent success stems from the alignment of strong products, clear brand messaging, organic positioning, and growing consumer demand. Brands in this episode: Mooala, Silk, Blue Diamond, Deep Eddy Vodka, Oatly, Ripple

Most challenger founders assume international expansion should happen in neat, logical steps. New Zealand → Australia → UK → US. But Lisa's view was different, and that's why it's so interesting: In fact, conventional FMCG wisdom tells us to prove your business in nearby markets first. But founder Lisa King of Free AF Drinks ignored that advice!  After building a 40% share brand in New Zealand, Lisa decided to skip Australia entirely and went straight after the most competitive drinks market in the world...the USA!Why? --> If the ambition was always to build a globally valuable business, she asked herself why spend years proving the model somewhere that wasn't ultimately where the biggest opportunity sat?In this brilliant conversation with Kiwi female founder Lisa, you'll hear how today AF Drinks is stocked in more than 4,500 stores across the US, including Target, Walmart, Whole Foods and Kroger, and just HOW they're doing it. We discuss why she made they made the decision they did, how Pernod Ricard Ventures invested before the US launch, what it really takes to build a beverage brand in America, why alcohol-free RTD cocktails are outperforming expectations, and the lessons founders should understand before attempting to scale internationally.Lisa takes us through a masterclass in the realities of the beverage market in the United States; Why alcohol-free RTD cocktails are growing faster than many expected and finally, how she has approached fundraising, equity and scaling internationally!Key Topics Discussed Alcohol-free drinks category growth  Building challenger brands internationally  International expansion & export to USA   Listings with Target, Walmart, Whole Foods and Kroger  US grocery retail Walmart and Target listings  Fundraising and investor strategy  Pernod Ricard Ventures investment  Beverage category economics  Product innovation, IP & technology  Ready-to-drink cocktails  Scaling consumer brands globally  Founder leadership  Building brands from New Zealand USEFUL LINKSAF Drinks WebsiteAF Drinks InstagramLike this episode?PLEASE share the love by sharing this episode with another founder building a challenger brand, a colleague or a mate who loves brilliant non-alcoholic drinks, or anyone trying to work out how to build a consumer packaged goods business.Don't forget to FOLLOW or SUBSCRIBE to Brand Growth Heroes on your favourite podcast app, and even LEAVE A REVIEW - both of these actions make a MASSIVE difference to our mission to help more founders just like you.Follow usInstagram (https://www.instagram.com/brandgrowthheroes)LinkedIn (https://www.linkedin.com/company/brand-growth-heroes/?viewAsMember=true)Youtube (https://www.youtube.com/@brandgrowthheroes)Find out more about the programmes and courses Fiona runs here (https://www.brandgrowthheroes.com/mini-mba-2026)Join the NextGen CPG WhatsApp group for founders leaning in to the value that a leadership approach to engaging with AI can unlock for businesses like yours.*** Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm ***If you're a founder, you already know how much energy goes into building the perfect product, creating standout branding and connecting with consumers.But scaling a CPG business also brings legal complexities that can make or break your growth journey - from contracts and regulatory compliance to protecting your intellectual property.That's why I'm proud to partner with Joelson, the leading commercial law firm specialising in helping founders of scaling consumer brands.Joelson works with brands like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, and advised the innocent founders on their landmark sale to Coca-Cola - and still work with them at JamJar Investments today!Joelson is offering a FREE LEGAL CONSULTATION to all BGH listeners (mailto:hello@joelsonlaw.com) - I honestly recommend you take them up on it, they're brilliant.CREDITSThanks to our Sound Engineer Gyp Buggane at Ballagroove.com 

Points of discussion: 1. How we built the Jest Hard Tea brand [Case study] 2. Big Ditch Brewing  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Amazon can drive sales, but that doesn't always mean your brand is profitable. In this episode, I talk with Ryan Eales of The Amazon Whisper about the common mistakes CPG brands make on Amazon, from ads and inventory to listings, keywords, and agency expectations.If you're selling on Amazon or thinking about launching there, this episode will help you understand what it really takes to grow profitably.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Zane Caplansky opened what's considered Toronto's first pop-up restaurant — a deli inside a dive bar in Little Italy — and turned it into one of the city's most beloved institutions. Along the way he appeared on Dragon's Den three times, got featured on Diners, Drive-Ins and Dives and You Gotta Eat Here, ran a food truck, a catering empire, and a College Street restaurant that had lineups for years. Then his landlord locked him out at midnight — rent paid, no warning — and it cost him $100,000 in legal fees and nearly broke him. But that gut punch turned out to be the pivot that changed everything. Zane joins Phil and Kenny to talk about the full arc: the scrappy pop-up beginnings, the Dragon's Den pitches (including Jim Treliving famously not understanding what a food truck was), the public humiliation of the lockout, closing the deli, moving to Tofino, becoming a dad at 53 — and why reviving the Caplansky's mustard brand as a CPG product might be the smartest thing he's ever done.

The kids' juice aisle looks completely covered. So does the protein market. Most people would conclude there's no room for anything new. Ciara didn't. The Grammy-winning musician and mom of four was watching her daughter refuse every protein option put in front of her. So Ciara started looking for solutions and met Chris Koch, a CPG entrepreneur. Together, they founded Frosh, the first protein-enhanced juice for kids. She sits down with Jason to share a lesson in how the best opportunities are often hiding inside the markets everyone else has already written off. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your kid wants to drink exactly what you're drinking. And honestly…CPG brands are finally letting them by taking grown-up wellness trends and making them playground ready. We're talking about No Seed Oils, extra protein, and "Adult Functionality" in a lunchbox-sized serving. Although I wouldn't consider this just a trend, as CPG brands are responding to the “MAHA Moms” wanting clean labels and showing an unwillingness to compromise just because their kid is small. So, a question to my fellow parents…would you give your kid a "mini" version of your favorite protein shake?

Founded by Rachel Krupa, 20-year veteran in the CPG space, in 2018, The Goods Mart was an early voice in disrupting what “convenience” could look like, ahead of the recent wave of curated grocery. From the beginning, everything on the shelves has been non-GMO and made without artificial flavors, but beyond that, Rachel curates with a more real-life lens. The result is a store full of emerging brands, with The Goods Mart often acting as a first retail launchpad, giving small brands early visibility and a direct line to consumers before they scale to a more national audience.IG thegoodsmart | thegoodsmart.comFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | hello@citrusdiaries.comCreate your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Women drive 85% of consumer spending, but new research from NIQ discussed in the latest episode of Soup-to-Nuts podcast suggests outdated assumptions about women shoppers are giving way to more individualized ‘micro-realities' that are influencing the future of CPG

I'm starting today's show with one word – WOW. Just WOW. This podcast was one of the most thought-provoking I've had in a while. Why? Today's guest, Elizabeth Rosenberg, is willing to have the conversation that no one is having but everyone should be having. Here's the question: How do we seamlessly integrate our spiritual and/or intuitive side with the professional side and not come off as a weirdo?During the show, Elizabeth and I also chatted about:The story behind her company, The Good Advice Company.What a Chief Spiritual Officer is, and why it is in all of us (and is also a growing community).How we can flex our intuition to be an authentic and powerful leader (and PS, Elizabeth thinks it's possible for all of us).What happens when we face resistance from others who reject the idea of integration?How has living and working in this way made Elizabeth way more authentic?Whether your spiritual tradition is formal religion, meditation, prayer, or pulling a tarot card, Elizabeth believes you can integrate these pieces into cohesive leadership that serves others. And I don't know about you, but this sounds like a world view I want to adopt and live in.Here is more about Elizabeth:Elizabeth Rosenberg is the founder of The Good Advice Company. She is a personal branding consultant and strategic communications and marketing advisor. She is passionate about driving authentic change and purposeful impact through her work. She has over 20 years of experience working with some of the most innovative brands (Apple, Nike, NFL, Clorox Company, Diageo, Cadillac) and leaders (Norman Lear, Lee Clow) in the world.Elizabeth loves PR and marketing and throughout her career has worked in almost every industry including entertainment, automotive, music, tech, sports, politics, CPG, food and beverage, health and wellness, and fashion. The key to every industry is the ability to understand people, tell a compelling story, and create, maintain and foster relationships.She is a two-time entrepreneur (not counting the thriving weekend lemonade stand she had as a kid or the Etsy shop she had in her early 30s).Elizabeth takes big leaps. She's comfortable repositioning herself and pivoting her career not only to bring her more joy, but to ensure she's offering services that are needed in the world. She gives people permission and a plan to do the same (if that's their goal!).Today, she works with creative agencies, start-ups and brands as a comms consigliere and strategic advisor — but mostly with executive leaders in all industries who are looking for a sense of purpose, a personal brand architecture, and an honest, transparent partner by their side.Elizabeth has truly never loved her job or her clients more and is grateful every day that she is making an impact and gets to connect and collaborate with such an inspired, creative and powerful community. A curious and voracious learner, she knows each day will bring something new and keep life endlessly interesting.Born, raised and based in Los Angeles (with the vibe of a New Yorker), Elizabeth is not just shaping brands — she's living hers in how she shows up every day, but also in sharing her stories and truths on a podcast or in a blog post. Most of all, she loves speaking about her health and wellness journey and truly believes there is a future where wellness, intuition and the corporate world all collide.If the Brave Women at Work Podcast has helped you personally or professionally, please share it with a friend, colleague, or family member. And your ratings and reviews help the show continue to gain traction and grow. Thank you again!

Thi Lam is founder and CCO at Garnish studios, a branding and production agency behind a number of emerging CPG brands across food, beverage, and wellness. On this episode of ITS, Thi and Ali talk content in the age of AI, and what emerging brands should focus on when it comes to creative assets, answering the bigger question: What actually creates brand value now?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever.Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567Follow Unilever online at: http://unilever.comMatt answers these questions:As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those priorities evolved from your previous roles?Unilever spans many categories and channels. How do you balance a single, coherent customer strategy with the diverse needs of retailers, wholesalers, and direct-to-consumer partners? What makes for a truly effective retailer collaboration from a customer-first perspective? Can you share thoughts on what constitutes a partnership that delivered measurable value for both a CPG brand and retailer?  How has Unilever adapted its customer strategy to omnichannel realities—store visits, digital marketplaces, and social commerce? What role do retailers play in orchestrating that journey?In times of supply chain disruption, what are the key lessons for maintaining strong customer relationships, and how do you collaborate with retailers to mitigate risk for both sides?When a brand is already as big and established as Dove, growth typically gets harder—not easier. Yet, Dove is experiencing approximately double-digit growth in the U.S. over the last year. What's the unlock that allows brands like Dove to continue deepening relevance and sustaining that level of momentum?What competencies and capabilities do you prioritize when building and leading a high-performance customer organization? How do you foster cross-functional collaboration with sales, marketing, and supply chain?Looking ahead 3–5 years, what are the biggest shifts you anticipate in retailer-CPG partnerships, and where should brands and retailers collaborate most closely to win in the evolving landscape? You've had a career that spans GM roles and commercially focused leadership positions. What have you learned in your personal and professional history that you find yourself using most in your role today?What's something the industry is still doing today that you think we'll look back on in five years and wonder, “why were we doing it that way?”What excites you most about agentic AI and how it could reshape the shopping experience? And what, if anything, gives you pause?If you could make one singular change to positively impact the CPG industry, what would it be and why?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

"The status quo is in all of our hands," says TRUFF co-founder Nick Guillen — a mindset that has guided the brand since day one. TRUFF built its reputation by breaking the rules. Now, as the company expands beyond its viral hot sauce with a major rebrand, new product lines, and a retail-focused growth strategy, Nick and co-founder Nick Ajluni are focused on scaling the business without losing the edge that made it a phenomenon. In this episode, the entrepreneurs discuss the strategy behind TRUFF's refreshed packaging, more accessible pricing, and new aioli line, as well as how they balance data and instinct when developing products. They also explain why bringing in an experienced CEO was a pivotal move for the company's next chapter and share their vision for evolving TRUFF from a disruptive startup into a lasting, category-defining condiment brand. Show notes: 0:20: Nick Ajluni & Nick Guillen, Co-Founders, TRUFF – The founders reflected on TRUFF's evolution from a digitally native, Instagram-driven luxury hot sauce brand into a broader premium condiment company focused on making "elevated culinary experiences more accessible" and a mission to become America's leading premium condiment brand. They also discussed TRUFF's recent brand refresh, describing it as a careful "renovation" rather than a reinvention and one that could support a more accessible pricing strategy without sacrificing the premium quality, distinctive branding, or culinary standards that built the company's reputation. They talk about the brand's innovation strategy which balances data, retailer feedback, consumer trends, and intuition while maintaining rigorous product development standards. The founders also highlight investments in talent, operations, and product quality and praise new CEO Essy Wolbe for her combination of CPG expertise, culinary passion, and cultural alignment with the founders' vision. Looking ahead, they say that their goal is not simply distribution growth or a potential acquisition, but building an enduring brand that reshapes how consumers think about condiments. Brands in this episode: TRUFF, Red Bull, Cholula, Tate's Bake Shop, Happy Coffee, Heinz, Liquid I.V., Poppi, Health-Ade, Simple Mills