Podcasts about cpg

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/Follow David DeMuth on LinkedIn at: https://www.linkedin.com/in/david-demuth-a7110b6/Follow Doner Partners Network on LinkedIn at: https://www.linkedin.com/company/doner-partners-network/Kheri & David answer these questions:How do you each define creativity today — especially in a world driven by data, retail media, and performance metrics?From your brand and agency perspectives, how can creativity and commerce actually work in harmony, not in conflict?What does a modern, high-functioning brand–agency relationship look like in 2025?What do you both wish more agencies/brands understood about each other when it comes to delivering real business outcomes?How do you align around both short-term wins and long-term brand equity?Retail media is reshaping the CPG marketing funnel — how is it influencing creative strategy? Are agencies ready for the retail media revolution? And are brands equipped to lead it creatively?What happens when the same campaign has to live on TikTok, an RMN banner, and a store display? How do you protect the idea across platforms?How does Primo balance bold brand-building with the need to drive measurable business results?How do you measure the impact of emotional resonance — and justify investment in brand storytelling in a ROAS-heavy world?What does  sustainability mean to you? How are guys practicing it out What's one emerging trend — in consumer behavior, media, or creative — that excites you most right now?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Jash Mehta is the co-founder of Pop & Bottle, a female founded, plant based latte brand that you may have seen at Whole Foods, Target, Sprouts and more. Even when I head down the street at my local Key Foods.The Pop & Bottle story begins with Jash and co-founder Blair Hardy – great friends who are coffee and wellness obsessed. They wondered why there was nothing on the shelves that met their own standards of a clean label, organic, dairy free, no refined sugar and the list goes on.Launched in 2015 and sold their millionth can in 2018, Pop & Bottle was founded from a genuine desire to create what they wanted in their own lives, and make it available to the millions of people who share their values.Wear Many Hats has tried all Pop & Bottle flavors from classic cold brew to matcha green tea. Let's get Jash's take on the CPG world, her coffee order, and wellness routine.Please welcome Jash Mehta to Wear Many Hats.⁠⁠instagram.com/popandbottle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/wearmanyhatswmh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/rashadrastam⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rashadrastam.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wearmanyhats.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What happens when a high-profile protein bar brand suddenly dives into frozen seafood? Naturally, the industry takes notice—and chaos ensues. In this episode, the hosts unpack David's unexpected launch of raw frozen cod, a move that seems both strategic and defiant, sparking intense debate across the CPG world. They also delve into the debut of Love Potion, a new ready-to-drink espresso martini from “Bachelor in Paradise” alum Justin Glaze, exploring what it reveals about the saturated, and increasingly unpredictable, landscape of celebrity-backed beverages. Show notes: 0:35: Marion Pen? A Slippery Stunt? Wrong Place, Wrong Time? Gold & Pecans. Strawberry Salt! – Mike is OOO, so naturally the hosts wonder if he's back in the slammer. They dive into David's introduction of a new raw, frozen cod product and whether it's a tongue-in-cheek response to critics of processed foods or a genuine product extension. The team highlights upcoming Taste Radio meetups in Chicago, San Diego, San Francisco, and London, inviting listeners to connect in person. Ray voices his frustration over the glut of RTD espresso martinis flooding the market, especially a new launch from a reality TV star. The hosts question the staying power of yet another celebrity-backed booze brand, while John shares insights on how emerging products can rise above the noise. Ray also unboxes a quirky PR gift from Snickers and samples Jacobsen Salt Co.'s new Oishii strawberry-infused salt. Meanwhile, Jacqui and John spotlight Bao Blast, a new baobab fruit juice drink, and Ray encourages entrepreneurs to send in product samples for a shot at being featured in future episodes. Brands in this episode: David, Love Potion, La Colombe, Justin's, Gigantic, Harken Sweets, Snickers, Maldon, Jacoben's Salt Co., Oishii, Fly By Jing, Bao Blast, Diet Coke

In this episode of the Startup CPG podcast, Editor Caitlin Bricker sits down with Amna Mettmann, founder of Brause — a modern beverage brand inspired by health-conscious, traditional German craft sodas. Amna shares her entrepreneurial journey, from a career in investment banking and tech to launching a clean-label soda brand rooted in nostalgia, transparency, and flavor.Learn about Brause's commitment to whole food ingredients, the brand's thoughtful approach to avoiding added sugars and artificial flavors, and the cultural and personal influences that shaped its identity. Amna also discusses how Startup CPG played a vital role in helping her navigate the early stages of growth, connect with distributors, and build momentum in the competitive CPG landscape. You'll also hear how Amna leveraged Startup CPG's resources to land distributors and scale her vision.Tune in to discover why Brause is more than just a drink — it's a movement.Listen in as they share about:Ingredient and health philosophyGerman influence & nostalgiaLifestyle integrationDistribution and retail presenceStartup CPG community influence on the brandEpisode Links:Website: https://drinkbrause.com/ LinkedIn: https://www.linkedin.com/in/amna-mettmann/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

On this episode of the ReGen Brands podcast, a voice you know and love is back. Kyle returns after his brief two-episode hiatus, but this time as the guest.    We're diving deep into a foundational issue facing regenerative CPG: we still have no unified way of tracking how regenerative products are performing at retail.    From disjointed data systems and third-party paywalls to the chaos of unstandardized claims, this episode breaks down why brands, retailers, and certifiers are flying blind when it comes to understanding regen product performance.We explore how syndicated data platforms like SPINS and Nielsen work, why regenerative claims often aren't tracked, and what that means for brand strategy, buyer decisions, and movement-wide progress.    Kyle also shares why even the best sales data means nothing if you can't translate it into value. Plus, we break down our two-pronged solution to ensure that regenerative products can be tracked just like organic, keto, or gluten-free items are today. And we detail the coordination effort it will require between certifiers, retailers, data companies, and brands.   Episode Highlights:  

Have you ever heard the saying that goes something like “when you get older…don't meet the people you looked up to when younger because they'll surely disappoint”? Well…way back (about two decades ago at this point) when I was working towards my undergraduate and MBA degrees, professors would obviously cite contemporary business events to clearly connect academic lessons with real world applications. But specifically, I vividly remember marketing professors discussing aspects of the Super Bowl beer ads and my corporate finance and strategy professors extracting insights from the mega merger between (and subsequent integration of) Anheuser-Busch and InBev. And there's a common thread between those two core memories. Until the recording of this podcast episode, I had not met Dave Peacock…but analyzed many of his decisions in the late-2000s and early-2010s when he led marketing and then became President of Anheuser-Busch, which likely subconsciously helped construct the foundation of my unique strategic perspective surrounding the CPG industry. And since the meeting happened spontaneously…you'll notice I was in “listen mode” more than I'm normally within these conversational content pieces. And it's probably because, unlike that saying…the stories and insights shared by Dave Peacock, from his time at Anheuser-Busch and the grocery store Schnuck Markets to currently at Advantage Solutions, did not disappoint at all. Follow - Pour Decisions PodcastAlso, an extra special thanks to Cognizin, for not only being the Title Sponsor of The Beverage Forum 2025...but supporting this awesome piece of content!

OLLY's presence in-store is powerful. It's digital strategy? Even more so—and Jennifer Peters is making it all click. As Director of DTC, Martech, + Digital Compliance at OLLY, Jennifer Peters is helping one of the most recognizable wellness brands deepen its relationship with consumers—both online and off. In this episode, she shares how OLLY is bridging the gap between shelf and screen, redefining loyalty in a retail-first world, and keeping customer empathy at the center of it all.Jennifer also reflects on her 13 years at Barnes & Noble, how tech is transforming customer feedback into action, and the advice she gives every rising professional looking to build a meaningful, long-term career.Episode HighlightsWhy DTC is especially challenging for retail-first CPG brands—and how OLLY is making it work.What receipt scanning reveals about today's hybrid shopper.Why loyalty means more than points—and who it's really for.What “being where your customer shops” really means in 2025.Her advice for building influence and nurturing the next generation of talent.This episode is packed with practical advice, big-brand insights, and career lessons you'll actually use.Links and Resources Connect with Jennifer Peters on LinkedInConnect with OLLY on LinkedinLearn more about OLLYWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

In this episode, I sit down with Chris Abbenda and Owen Martinetti, the dynamic duo behind Snoozy, a functional gummy brand that's reimagining how we think about sleep, stress, and chill.  What started as a curiosity about CBD quickly evolved into a product line that's all about helping people wind down without the fuzziness or stigma of traditional solutions. We delve into everything from product formulation to branding, as well as how they're breaking into retail by creating real value for both consumers and partners. What I loved most about this conversation is how Chris and Owen are building with intention. They're not just chasing trends—they're solving real problems with transparency, data, and a little bit of humor. Whether you're a CPG founder, wellness enthusiast, or someone who's ever struggled to sleep, this episode offers a thoughtful take on what it means to build a modern, functional brand. Here are a few highlights from our conversation: * Why product experience is at the core of Snoozy's growth   * How education helps consumers overcome skepticism about functional ingredients   * What it takes to build trust in the CBD and sleep category   * Lessons from pivoting and simplifying the product line for retail success   * The importance of balancing science, taste, and storytelling   Join me, Ramon Vela, as I listen to the episode and hear how these two founders are putting consumers first—and helping all of us rest a little easier. For more on Snoozy, visit: https://www.getsnoozy.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors:   REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

This week on the Omni Talk Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we dive into the biggest CPG story of the year. Kraft Heinz is preparing to break itself up a decade after the infamous merger orchestrated by Warren Buffett and Brazilian private equity firm 3G Capital Partners. The company plans to spin off a large chunk of its grocery business, including many Kraft products, into a new entity valued as much as $20 billion. This would leave a separate company housing faster-growing offerings like Heinz ketchup, Grey Poupon mustard, and hot sauces that align better with consumer preferences.

In this emotional and inspiring episode of the Logistics & Leadership Podcast, Justin Maines sits down with Megan Reamer—co-founder of Jackson's—to unpack how one family's fight for their son's health sparked one of the fastest-growing CPG brands in the country.Megan shares the deeply personal origin of Jackson's—born from her son's undiagnosed autoimmune illness and the anti-inflammatory diet that became a lifeline. What started as homemade sweet potato chips in a tiny Colorado kitchen turned into a national brand with 50,000+ retail points, a successful Shark Tank deal, and a mission-driven legacy that continues to impact families across the country.You'll hear how Megan and her husband built Jackson's from scratch: learning logistics on the fly, navigating sleepless nights, and choosing purpose over profit. Whether you're a parent, founder, or CPG hopeful, this conversation is a masterclass in grit, grace, and building with heart.The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.Timestamps:(00:02) – The Clean Snack Justin's Kids Love(02:42) – Jackson's Story: A Family's Health Crisis(06:15) – Reverse Engineering an Anti-Inflammatory Diet(10:46) – From Kitchen Experiments to Commercial Chips(14:01) – Small-Town Start, National Scale(16:45) – The Turning Point: Orders from All 50 States(20:16) – Megan Becomes the Logistics Manager(23:00) – Learning Supply Chain From Scratch(25:44) – Getting the Call From Shark Tank(29:02) – The Shark Tank Effect: Prep, Pitch & Impact(31:36) – Legacy, Loss & Love: Honoring Jackson Through the Brand(36:10) – Advice for Founders Facing Roadblocks(38:47) – What's Next for Jackson's(40:20) – Legacy, Resilience & Living With PurposeConnect with Megan Reamer:Website: https://snackjacksons.com/ LinkedIn: https://www.linkedin.com/in/megan-reamer-229159bbConnect with us! ▶️ Website | LinkedIn | Brian's LinkedIn | Justin's LinkedIn▶️ Get our newsletter for more logistics insights▶️ Send us your questions!! ask@go-veritas.comWatch the pod on: YouTube

In this conversation, Dan Frommer, founder and editor in chief of The New Consumer, discusses the complexities of consumer behavior, particularly in relation to food choices. He explores the dichotomy between what consumers say they want and what they actually purchase, emphasizing the influence of technology, marketing, and generational differences. The discussion also touches on the challenges posed by ultra-processed foods and the importance of real food in promoting health and well-being. Throughout the conversation, Frommer shares insights from his research, highlighting the need for education and understanding in navigating consumer trends.Takeaways:Understanding consumer behavior is crucial for effective marketing.There is often a gap between what consumers say they want and what they actually buy.Food choices are influenced by technology and social media.Generational and gender differences play a significant role in food preferences.Education about food and health is essential for consumers.Surveys can provide valuable insights but have limitations.Real food is preferable to ultra-processed options for health.Trust in institutions is declining, leading consumers to rely on influencers.Personalization in food choices is becoming more important.Gratitude and mindfulness can enhance consumer satisfaction. Sound bites:“The healthiest foods that make people also the happiest are grapes, blueberries, and broccoli.”“Chocolate makes Gen Xers happier than any other product makes any other generation in all our research.”“I'm really interested to see companies finding ways to help people to make food choices that are not only considered smart on a macro level, but are the right thing for them personally.”“Younger people believe that grocers, online grocers especially, have a responsibility to recommend healthy food.”“Ultra-processed foods, a great example of something where people have very strong opinions about it, but don't actually know what they are.”“It's very hard to get Americans to agree on anything, but something that both Democrats and Republicans agree on in our research is that the government should be doing more to regulate ultra processed food than it has in the past.”“There's increasing awareness around seed oils. Some people are convinced that they are toxic and that they are killing Americans and making us all have terrible health. Other people, including scientists, are saying that is nonsense.”“The US is not in a recession, but most people think it is. So what do do about that?”“The people who are buying the cheapest, least environmentally friendly stuff are also the ones who are saying that they are more willing to go out of their way and spend more money for the environment.”“I think if we all just ate more real food, I think that would probably have a better outcome for so many different elements of the food chain of our health, wellness, etc.”Links:Dan Frommer on LinkedIn - https://www.linkedin.com/in/fromedome/The New Consumer - https://newconsumer.com/The New Consumer on LinkedIn - https://www.linkedin.com/company/newconsumer/The New Consumer on X - https://x.com/newconsumerThe New Consumer on Instagram - https://www.instagram.com/newconsumerConsumer Trends: Food Feelings Matrix - https://newconsumer.com/2025/05/consumer-trends-food-feelings-healthy-happy/Consumer Trends: Food & Wellness 2025 - https://newconsumer.com/2025/03/introducing-the-consumer-trends-2025-food-wellness-special-report/How Americans really think about seed oils, Poppi & Olipop, and MAHA - https://newconsumer.com/2025/03/how-americans-really-think-about-seed-oils-poppi-olipop-and-maha/Consumer Trends: Beauty Special 2025 - https://newconsumer.com/2025/04/introducing-the-consumer-trends-beauty-special-2025/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Understanding Consumer Behavior05:59 Food Feelings: Happiness vs. Health08:58 Gender and Generational Differences in Food Preferences12:10 The Role of Technology in Food Choices15:04 The Impact of Ultra-Processed Foods18:02 Consumer Awareness and Education20:49 The Future of Food Consumption23:58 Cultural Shifts in Food Perception37:13 Raising Awareness on Food Safety38:04 The Complexity of Defining Health39:26 Evolving Perspectives on Nutrition41:01 Influencers vs. Experts in Health42:57 The Fragmentation of Media and Trust47:16 The Debate on Seed Oils48:47 Consumer Behavior vs. Intentions53:14 Using Research Effectively59:10 Personal Insights and Recommendations01:06:10 The Importance of Real FoodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In case you missed it… Michael Chernow was recently on The Money Mondays with Dan Fleyshman — and trust us, this one's worth a replay.Michael shares how he beat the odds not once but twice in the restaurant world, what it takes to build a standout CPG brand today, and how he turned personal struggles into fuel for entrepreneurial success. From going up against legacy players in the space, to the importance of authenticity, morning routines, and building brands with purpose—this really takes a look into the brains and drive behind Kreatures of HabitThe two dig into:Why your first meal can make or break your dayHow staying true to yourself helped Michael build restaurant empiresWhat it's like going head-to-head with mega-brandsThe power of building charity into your brand missionIf this was your first introduction to Kreatures of Habit, welcome. If you've been a lifelong supporter, we can't thank you enough. And, if you like what you heard today, and want to get involved, check out the link below. Until next week, y'all, peace!TIMESTAMPS: 2:25 Why your first meal can make or break your day 6:10 How staying true to yourself helped Michael build restaurant empires 20:20 What it's like going head-to-head with mega-brands 35:30 – The power of building charity into your brand missionBecome a KOH Owner: www.kreaturesofhabit.com/crowd

In this episode, I sit down with C. Vivek Lal, MD, FAAP, a physician-scientist and the founder & CEO of Resbiotic, to explore the incredible connection between our gut microbiome and respiratory health.  Dr. Lal shares how his clinical work with premature infants inspired a deeper dive into gut-lung science, ultimately leading to the development of Resbiotic—a science-first wellness brand that's bridging the gap between clinical research and everyday health. What really struck me in this conversation was Vivek's blend of curiosity, care, and credibility. He's not just creating a product—he's on a mission to help people breathe easier, live better, and understand how their gut health plays a role in it all. If you're interested in functional wellness, biotech innovation, or just want to understand your body a bit better, this one is for you. Here are a few highlights from our conversation: * The gut-lung axis: what it is and why it matters * How a NICU doctor became a CPG founder * Why Resbiotic leads with clinical credibility, not marketing fluff * The challenge of translating deep science into consumer products * How education and transparency are building trust in a skeptical market Join me, Ramon Vela, as I listen to the episode and discover how science, storytelling, and heart are driving the next wave of health and wellness innovation. For more on Resbiotic, visit: https://resbiotic.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you're limited to selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper.

In this episode, I sit down with Rose Hamilton, a powerhouse marketing strategist, CPG advisor, and the founder of Compass Rose Ventures.  Rose shares an honest, insightful look into what it takes to build, grow, and scale a consumer brand in today's landscape, from digital-first storytelling to the emotional resilience founders need to survive the chaos of retail and fundraising. This conversation is packed with wisdom earned from years in the trenches, advising some of the most innovative brands in beauty, beverage, wellness, and beyond. What I love most about this episode is Rose's unique blend of heart and strategy. We discuss how founders can become better storytellers, how to establish a robust marketing foundation, and why data is more than just a buzzword - it's a vital survival tool.  If you're a founder, operator, investor, or just obsessed with consumer brands, this is the episode for you. Here are a few key moments from our conversation: * Why modern CPG brands need both marketing soul and operational grit * How to shift from founder-led storytelling to storyselling * The concept of a “data room for marketing”—and why every brand needs one   Join me, Ramon Vela, as I listen to the episode and hear why Rose Hamilton believes brand builders are among the most creative and resilient people in the world. Whether you're scaling or just starting, her advice will leave you inspired and ready to act. For more on Compass Rose Ventures, visit: https://compassroseventures.com/  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.    Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.​​

Nutrient dense pita chips is not a phrase I thought i'd say so frequently but here we are. We sat down with Alexander Harik, founder of ZestyZ, to talk all about navigating the CPG space, launching products, tips for other creative types out there, and so much more - this was a great, emotional episode that really unlocks a lot of secrets to many peoples' success in the food industry. I love an inspiring episode full of hope, which is why I love having people like Alex on the show! ZestyZ is NOW AVAILABLE at Jungle Jim's, too! How awesome is that!?

The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency that combines human ingenuity and judgment with AIpower and insights.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Michael Lacorazza on LinkedIn at: https://www.linkedin.com/in/lacorazza/Follow U.S. Bank on LinkedIn at: https://www.linkedin.com/company/us-bank/Follow Mike Barrett on LinkedIn at: http://linkedin.com/in/michael-barrett123Follow Supergood on LinkedIn at: https://www.linkedin.com/company/gosupergood/Michael & Mike answer these questions:How do you both define a brand today, in a world where consumers expect both meaning and measurable value?How do you balance emotional storytelling with performance pressures in your respective industries?If you could launch a co-branded campaign between Supergood and U.S. Bank — what would it look like? Wait – we have one, and it's called ‘the power of US'- tell us all about it. Michael first, and then Mike – how did you help US Bank design this?What are the most significant shifts you're seeing in how consumers make purchase or financial decisions today — and how are you adapting?How does trust play a role in your brand narratives, and how do you actively earn and maintain it? What advice do you have for our large brand audience on this given AI and its role in creativity today?What can CPG learn from financial services about loyalty and long-term customer value which means so much for the financial sector?With increasing pressure to prove ROI, how do you both think about the role of brand marketing in a world dominated by short-term metrics? What are your go-to KPIs that go beyond impressions and clicks — metrics that tell you your brand is actually growing?What's one emerging trend you're watching closely — whether in consumer behavior, marketing tech, or creative culture?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any e CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of Brand Growth Heroes, Fiona Fitz is joined by one of the most influential figures in UK brand building over the last 30 years:  the incredible Perry Haydn-Taylor, the creative mind behind one of the most famous brand consultancies in the business big fish®.Fiona first met Perry in 2006 during her time heading up Gü France, and this conversation is full of the same sharp insight, warmth, and strategic clarity that made their early boardroom chats unforgettable.With a client list that includes some of the UK's most beloved challenger brands - think Gü, Charlie Bigham's, Dorset Cereals, Clipper Teas, Sipsmith, Tyrrells, St. Pierre, Freddy's Flowers, sofa.com, and more! Perry and his team at big fish® have consistently helped founders transform big ideas into commercially successful, category-defining businesses.In this episode, you'll learn:Why the most successful founders are “restless in pursuit of better”The Power of Three framework: clarity × focus × effort = sustainable growthHow to articulate your unfair advantage and make the right choice the easy oneThe role of charisma and storytelling in building buy-in from investors, retailers, and consumersHow Big Fish has reframed entire categories — from tea and chocolate to salad and flowersWhy hiring, values, and strategic simplicity are key to scaling wellThis is a candid and insightful deep dive into what matters when building a brand, not just design and packaging, but conviction, focus, and a deep understanding of your customer.If you're navigating the messy middle of your growth journey, this episode is packed with practical frameworks and fresh perspective.Useful Links:big fish websiteConnect with Perry on LinkedInConnect with big fish on LinkedIn============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

There's a double-edged sword aspect that doesn't get talked about enough in today's low barriers-to-entry CPG business landscape. A piece of information (about your CPG product or brand) can rapidly spread across the Internet, reaching wide audiences, and becoming popular in an instant. But “going viral” isn't a strategy. In fact, it's oftentimes second- and third-order effects from virality that cause so many failures across the CPG industry. Does that mean “chasing that next big viral moment” is worthless? No, but like Jason Adelman (SVP - Strategy & Partnership Development at Brand Innovators) said in this podcast episode, “most brands fail when they don't plan for what's next.” What happens when your celebrity co-founder's newest movie is a massive hit? Does your CPG brand possess the multi-disciplined acumen across brand marketing to effectively and efficiently maximize this halo effect? If not, do you have a trusted, strategically agnostic voice that can help you find the right agency partners and innovative marketing technology? So, while you've likely extracted various lessons from the Del Monte Foods bankruptcy and other “famous” business failures recently…don't overlook learning about how to navigate the complexities of today's CPG marketing landscape, as it's becoming the industry's silent assassin. Follow - Pour Decisions Podcast Also, an extra special thanks to Cognizin, for not only being the Title Sponsor of The Beverage Forum 2025...but supporting this awesome piece of content!

In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Matt Merson, Head of Strategy and Sales at Once Upon a Coconut, and a veteran executive with over three decades of experience in the consumer packaged goods (CPG) industry. This in-depth conversation offers a comprehensive guide to navigating sales broker relationships for emerging CPG brands.Matt provides practical guidance on when and how to find and engage a broker, how to evaluate broker performance, and what internal preparations are necessary for a successful partnership. The discussion covers key topics such as broker compensation structures, contract negotiation strategies, the importance of sales collateral and data readiness, and how to ensure brokers are aligned with your brand's growth strategy.Gain a clear understanding of the differences between national, regional, and specialty brokers, and how to choose the right fit based on product, channel, and stage of growth. Matt also shares real-world insights on managing broker expectations, establishing accountability, and setting measurable goals to drive retail success.This episode is an essential resource for founders and sales leaders seeking to build sustainable retail distribution through broker partnerships.Listen now to gain expert-level insights into one of the most critical decisions early-stage CPG brands face.Access Startup CPG's exclusive data package with NIQ: https://nielseniq.com/global/en/landing-page/startupcpg/Listen in as they share about:What Is a Broker and When to Hire OneStrategic Fit and Channel FocusHow to Find & Evaluate BrokersTypes of BrokersFees & Contract Structure and NegotiatingTools to Set Brokers Up for SuccessWhen It's Not WorkingMaintaining a Healthy Broker RelationshipMatt's Recommended BrokersEpisode Links:Website: https://onceuponacoconut.com/LinkedIn: https://www.linkedin.com/in/matthew-merson/  Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

The journey from a booming pancake empire to a new venture in protein-packed pretzels is not straightforward, but for Cameron Smith, it's a path paved with intentional growth and invaluable lessons. In this interview, the co-founder of Kodiak Cakes and now founder of Kindling discusses his strategic approach to building a brand, disrupting categories, and the evolving landscape of health-conscious snacking. He shares insights on community building, financial sustainability, and the relentless pursuit of innovation in the CPG space.

Watch the episode on YouTube: https://youtu.be/Njma6I0OhjM  Pallavi Pande is a mompreneur and the visionary founder and CEO of Dtocs, a Portland-based, minority and woman-owned (MWBE) company that creates stylish, 100% compostable tableware crafted from naturally shed Areca palm leaves that is sustainable, eco-friendly, and plastic-free. Pallavi's first name roughly translates to “leaf” in Sanskrit. Fond childhood memories of dining on banana leaves in India, helped inspire Pallavi to create Dtocs.   True to Pallavi's mission of “People, Planet, Parties,” Dtocs is a sustainable tableware brand rooted in Pallavi's Indian heritage and driven by a mission to reduce single-use plastic. Her products combine stylish, functional design with a strong dedication to environmental and social impact. According to Pallavi, her products appeal to people who care not only about what's on their plates, but what's in their plates. Founded in 2019, the brand delivers elegant yet eco-conscious alternatives to single-use plastic and paper products—everything from plates and bowls to patented straws—designed for both everyday use as well as upscale events. Sold on Amazon, Walmart, Wayfair, and in local markets, Dtocs has captured attention far and wide, earning the prestigious NEXTY Award for Innovation at the Natural Products Expo East and being named a finalist in Shark Tank's audition rounds.  According to one article dated May 1, 2024, Dtocs had achieved $1.8 million in cumulative revenue since 2019 and the company reported having sold 10 million palm leaf tableware units at that point in time.  Pallavi has also been honored as a 2023 Influential Businesswoman and an AI Innovation Excellence Award recipient, recognized on the INC 250 Female Founders list, and most recently awarded the Clearco 2025 AAPI Ecommerce Excellence Award, which spotlights Asian American and Pacific Islander (AAPI) founders in the e-commerce space. Under her leadership, Dtocs has secured a place in SEED SPOT's Retail Brand Accelerator and has been celebrated by the U.S. Chamber of Commerce as a CO‑100 Customer Champion.  Dtocs' mission goes beyond sustainability. By sourcing materials from rural India, the company empowers local farmers and artisans—particularly women—while supporting educational and vocational initiatives through partnerships like Anmol Sahara and “Greater Than PDX” in Portland.  Tune in as Pallavi shares her journey from occasionally dining on banana leaves in her native India to building a BIPOC and women-empowered, eco-conscious ecommerce brand that blends purpose, sustainability, and cultural pride. Learn more: https://dtocs.com/ Coupon Code: dtocs20 – for 20% off and free shipping on any order on the website Connect with Pallavi Pande: https://www.linkedin.com/in/pallavi-pande-bb5abb1b/  Instagram: https://www.instagram.com/palpande/?hl=en Facebook Group: https://www.facebook.com/groups/pdxmommies/  

This week we're joined by Rocquan Lucas, VP of Content at Groceryshop and Shoptalk, where he leads speaker recruitment, agenda development, and content strategy for two of the most influential retail events in the world.Rocquan shares his journey from interning at Internet Week NY to curating high-impact events attended by thousands of the biggest names in CPG, grocery, and tech.In this episode, we talk about:How to design content for 5,000+ attendees – Rocquan shares the mix of research, instinct, and collaboration that goes into building a world-class agenda for Groceryshop and Shoptalk.Behind the scenes of speaker selection – From CEOs to challengers, hear how the team curates speakers who bring both credibility and fresh perspective.Why editorial integrity matters – Rocquan explains why Groceryshop avoids pay-to-play programming—and how that creates trust with both attendees and speakers.The trends shaping 2025 events – GenAI, retail media, and unified commerce are in—but so is creating content that resonates across functional silos.What makes a great on-stage moment – Practical advice for presenters: come prepared, have a point of view, and remember you're there to connect—not recite.Connect with Rocquan: https://www.linkedin.com/in/rocquan/Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Marshall Rabil is the third-generation President and CEO of Hubbard Peanut Company, the country's oldest specialty peanut brand, famously known as "Hubs." Founded by his grandparents in 1954 in Sedley, Virginia, Hubs is a household name celebrated for its super extra-large Virginia peanuts. Before taking the helm, Marshall cultivated a global perspective, working in sustainable development and education in Japan and around the world. He later gained invaluable industry experience as a specialty food buyer at Whole Foods, inspired by the principles of Conscious Capitalism. In 2016, Marshall returned to his roots, bringing a vision to blend the company's rich tradition with modern innovation, community engagement, and long-term growth.SHOW SUMMARYIn this episode, host Jonathan Goldhill sits down with Marshall Rabil to explore the journey of leading a 70-year-old family legacy into the future. Marshall shares how his experiences abroad, from Japanese villages to international development projects, shaped his desire to use the family business as a catalyst for positive change in his own rural Virginia community. We dive into the nuts and bolts of this transformation, from turning an old grocery store into a vibrant community hub to competing against private equity-backed giants. Marshall offers a candid look at the delicate balancing act of honoring his grandparents' legacy while implementing new technology, marketing strategies, and, most importantly, navigating the complex dynamics of family ownership and succession.KEY TAKEAWAYSBusiness as a Community Catalyst: Marshall is using the business as a force for good, transforming an old grocery store into "The Hubs Vine," a community event space, and forging deep partnerships with the local food bank through initiatives like the "Homegrown Harvest" festival.The Value of Outside Experience: The Rabil family mantra was to "go and work for someone else first." Marshall's time in international education and at Whole Foods provided him with a unique perspective that has been crucial for innovating within the family business.Navigating the Private Equity Wave: Instead of selling to private equity firms that are acquiring competitors, the Rabil family chose to reinvest in their business. Hubs differentiates itself by focusing on its premium quality, its authentic story, and strategic partnerships with brands like Orvis.The Toughest Challenge is Family Alignment: Marshall reveals that the most critical and time-consuming challenge isn't operations or scaling, but getting the multi-generational family owners aligned on corporate governance, especially the buy-sell agreement.Modernizing a Legacy Brand: Marshall is spearheading the adoption of new technologies, from a sophisticated Shopify Plus website and data analytics tools to exploring automation on the production line, ensuring the brand remains relevant.Patience in a Legacy Business: Leading a 70-year-old company requires patience. Marshall emphasizes the need to take a step back, understand different family perspectives, and accept that meaningful change takes time.QUOTES"I was really starting to think how can business, um, be a catalyst for change in our community?""I was always encouraged to go out and do something before you want to come back here. So that was always kind of our family mantra was, you need to go and work for someone else first.""I think our value has multiplied because of some of those efforts. But it required a lot of work.""Of the seven things that you mentioned, that [family alignment on corporate governance] is the one that is taking the most time and attention... because you have to get the family on board.""I have to remind myself too, you know, take a step back. You'll get there. I like things to happen a little quicker than they do sometimes."Connect and learn more about Marshall Rabil and Hubbard Peanut Company:LinkedIn: https://www.linkedin.com/in/marshall-rabil-83a24a15/Company LinkedIn: https://www.linkedin.com/company/hubbard-peanut-company-inc/If you enjoyed today's episode, please subscribe, review, and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

You're not stuck because you don't know how to grow. You're stuck because you don't know who can help you do it. In this episode, Mark and Justin unpack one of the most powerful mindset shifts for CPG entrepreneurs: the “Who Not How” philosophy popularized by Dan Sullivan. If you've been trying to do it all—handle retail, ops, legal, marketing—you're slowing your brand down. They get real about what happens when you hire the wrong people (especially from big CPG) and how founders sabotage growth by clinging to loyalty instead of capability. You'll learn: Why the right “who” beats a mediocre “how” every time The surprising mistake CPG founders make when hiring from big brands Why firing a loyal team member might save your company Listen now—and start scaling smarter.

On this episode of The Kara Goldin Show, we're joined by Heather Terry, Founder and CEO of GoodSAM Foods—the farmer-first snack brand flipping the traditional CPG playbook on its head. With a just-closed $9 million Series A, raised primarily from Latin American investors who understand regenerative agriculture, Heather is proving that it's possible to scale a values-driven business without compromising your mission.In our conversation, Heather shares the lessons she learned the hard way about taking misaligned money—and why she'd rather go out of business than do it again. We dive into how she brought investors to the farms to meet smallholder growers face-to-face, why most food investors are missing the point, and how GoodSAM is creating a new model that's good for people, good for farmers, and good for the planet. From fundraising and transparency to supply chain transformation and climate action, Heather offers a powerful look at what it takes to build a regenerative brand that lasts.Whether you're a founder raising capital, a food industry insider, or someone who cares about building a better food system—this episode is packed with insight and inspiration. Now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Heather Terry and GoodSAM Foods:https://www.instagram.com/goodsamfoodshttps://www.instagram.com/heatherkterry/https://www.linkedin.com/in/heatherkterryhttps://www.linkedin.com/company/goodsamfoodshttps://www.goodsamfoods.com/ Sponsored By:Apple Card - Visit apple.co/cardcalculator today and discover just how much Daily Cash you can earn.Range Rover Sport - The Range Rover Sport is your perfect ride. Visit RangeRover.com/us/Sport and check it out.Constant Contact - Try Constant Contact FREE for thirty days at ConstantContact.comOdoo - Discover how Odoo can take your business to the next level, by visiting Odoo.comKa'Chava - Go to Kachava.com and use code KARAG for 15% off on your subscription for a limited time. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/714

In this bonus episode of the Startup CPG Podcast, Editor Caitlin Bricker is joined by Startup CPG founder Daniel Scharff and Head of Marketing & Community Patricia Menegoto to recap their experience at the Summer Fancy Food Show in New York City.Together, they highlight key takeaways from the event, including curated buyer meetings, panel discussions, evening networking events, and the vibrant energy of the River Pavilion where 25 emerging brands showcased their innovations in the Startup CPG section.Caitlin also features three brands from the Startup CPG section — Figa Foods, Loopini Pizza, and Ooso Sparkling Tea — who share their behind-the-booth insights, major wins, and the impact of being part of the community.Whether you're preparing for your first trade show or looking to refine your event strategy, this episode offers actionable advice and an inside look at what makes Fancy Food such a powerful platform for emerging CPG brands.Tune in now!Listen in as they share about:Summer Fancy Food Show ExperienceStartup CPG Section1:1 Buyer MeetingsFurther Female Founder LoungeEvents & NetworkingBrand Spotlights-Figa Foods-Loopini Pizza-Ooso Sparkling TeaEpisode Links:LinkedIn: https://www.linkedin.com/in/danscharff/ LinkedIn: https://www.linkedin.com/in/pmenegoto/ Website: https://figafoods.com/ LinkedIn: https://www.linkedin.com/in/damiano-messineo-53354018a/ Website: https://drinkooso.com/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Elizabeth Corbett, President of Enterprise for AE Global, is on a mission to build sustainable packaging & supply chain programs for companies which honor their brand identity, drive revenue, protect the product and meet their budget. Beth has spent the past 25 years developing packaging & supply chain programs for leading global retail, health & beauty, cannabis, and CPG giants such as Starbucks, Tiffany, Estee Lauder, L'Oreal, Culligan and GTI. Based in Seattle and Miami, Beth is passionate about finding environmentally responsible and sustainable solutions no matter what the form or substrate. She has served on the packaging & labeling and sustainability committees of the NCIA, as well as being a founding member of C-Beyond and a found member of the Seattle Women in Business for Good Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Elizabeth Corbett: Website: www.aeglobal.com X: BarooGirl Instagram: the_real_cannabeth LinkedIn: https://www.linkedin.com/in/ecorbett Facebook: https://www.facebook.com/BarooGirl   *E – explicit language may be used in this podcast.

Stephanie Moyal is the co-founder of Troop, a functional mushroom brand transforming wellness routines through approachable, science-backed gummies. Built at the intersection of personal healing and product innovation, Troop is helping redefine how consumers experience the benefits of mushrooms, one gummy at a time.After exploring multiple career paths and feeling unfulfilled, Stephanie came across a book on mushrooms that sparked a complete shift in direction. What started as a personal fascination with neuroplasticity and brain health quickly evolved into a product mission grounded in education, quality, and access. At Troop, Stephanie leads everything from product development to brand storytelling, helping bridge the gap between skepticism and belief in a growing wellness category.Though she entered CPG without a traditional background, Stephanie brings a founder's resilience and clarity to each challenge, navigating go-to-market tradeoffs, scaling digital alongside strategic wholesale, and building emotional alignment with customers and cofounders alike.Whether discussing how Troop approached product sampling and what didn't work, why the mushroom industry is just getting started, or how therapy strengthened her cofounder partnership, Stephanie offers a candid and insightful perspective on building a brand with both purpose and endurance.In This Conversation We Discuss:[00:39] Intro[00:54] Turning personal curiosity into a company[03:43] Brainstorming product formats in the kitchen[04:19] Navigating the nightmare of early production[06:23] Finding backup production in a crisis[08:02] Pivoting from tasting to paid acquisition[09:31] Expanding across DTC, Amazon, and retail[11:19] Episode Sponsors: Electric Eye, Reach & Zamp[14:38] Focusing efforts instead of chasing channels[16:28] Looping back to what worked all along[18:27] Writing down ideas to filter later[21:08] Bringing on experts to avoid missteps[22:32] Growing stronger through personal challengesResources:Subscribe to Honest Ecommerce on YoutubePremium daily mushroom supplements trytroop.com/Follow Stephanie Moyal linkedin.com/in/stephanie-moyal-95a4bb60Schedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

It's very likely that you've noticed “high protein claims” penetrating more diverse food and beverage categories. But what about an adjacent product strategy that's sneaking caffeine into anything and everything that's quick, easy, and accessible? So, beyond the ubiquitous availability of coffee, energy drinks, caffeinated carbonated soft drinks, and tea…you can now purchase items such as caffeinated nutritional bars, jellybeans with caffeine, coffee paste, caffeinated chocolate, caffeinated gum, mouth pouches with caffeine, coffee-flavored ice cream with caffeine, caffeinated mouth spray, and even coffee-flavored cereals with caffeine. But while there are several underlying drivers fueling the caffeinated grocery trend…examining each of them is likely unnecessary when you realize that caffeine is by far the most widely used psychoactive drug, with slightly more than 90% of U.S. adults consuming it regularly. Though, like pretty much anything seen across today's CPG industry…everything is a remix of the past. So, while startup CPG founders and Big CPG innovation teams might believe they can disrupt (or complement) the various traditional caffeinated beverage formats…this is hardly the origin point for the caffeinated grocery trend. But please don't misconstrue these statements…I'm a strong believer that if you want to create something with lasting impact within today's CPG space, it needs to be some combination of “new” yet “familiar.” Do something too closely related to the market leader and consumers won't take notice…but do something too novel and they're confused. So, as I stated earlier…successful CPG products oftentimes don't arrive out of nowhere; they're remixes that recycle and reimagine existing (or past) strategic elements. But while there will seemingly always be a new batch of innovative thinkers launching unconventional caffeine products…long-term successful adoption will only occur when novelty evolves into a perceived necessity. Yet, sometimes to create buzz, evoke curiosity, and/or resonate emotionally with consumers…novelty can offer a fresh way to stand out in a crowded marketplace. Obviously, there's an increasingly popular design theory (called chaos packaging) that takes familiar products and reimagines their containers in unconventional ways. And I want to fully acknowledge how valuable chaos packaging can be when done right…but expanding a bit, I believe that “form must follow function” when rethinking category norms strategically. Moreover, it's artistically beautiful when a format is chosen that doesn't quite meet the normal expectations but can bring in a different consumer through its ability to serve a specific need. But have you ever read something and thought, “how did society get to this insane moment?” Well…that's exactly what happened last week when I saw that Monster Energy acquired an ice cream brand. I guess energy drink brands had become jealous of their “caffeinated big brother” coffee being a beloved ice cream flavor and shifted their focus to disrupting the frozen grocery section. And before you try roasting me in the comments…I'm fully aware that the limited partnership Hilrod Holdings, not Monster Beverage Corporation, acquired Thrifty Ice Cream. But the “Hilrod” in Hilrod Holdings is formed by combining the first three letters of the first names of Monster Energy co-founders Hilton Schlosberg and Rodney Sacks. So, when (or if) can we ever expect to see a monster energy ice cream in grocery stores?

Launching a CPG brand is never easy—but talking with Morgan Rucker and Olivia Stevermer of PSquared Foods reminded me just how rewarding the journey can be. In this episode, I sat down with them to hear the full story behind their shelf-stable, banana-flavored protein pudding in a spouted pouch—from awkward picnic samplings and 80+ product iterations to the uphill battle of finding a manufacturer and scaling a format that's often dismissed as “just for kids.”We talked about how they went from solo kitchen experiments in college to co-founders building a brand rooted in purpose, flavor, and community. You'll hear insights on formulation, shelf-stability, and how they're building customer excitement from the ground up.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

TL;DR In the "Product & Packaging Powerhouse" Megan Young Gamble interviews Imtiaz Kermali, VP of Sales and Marketing at eShipper, to talk all things logistics for CPG and e-commerce brands. Imtiaz shares insights from his 17+ year career, highlighting why logistics strategy should be prioritized early in the product journey, not as an afterthought. He explains how eShipper platform is the "Expedia of shipping" with rate comparisons, leveraging their 4D boxing algorithm to cut cost, boost sustainability and support cross-border and global shipping strategy. The conversation dives into retail compliance, avoiding chargebacks, automation, and how being customer-centric and forming strategic partnerships unlocks scale and success. Imtiaz also busts myths about global shipping, emphasizing that international growth isn't just for big brands. The episode wraps with a fun lightning round and actionable tips for brands aiming to level up their logistics, sustainability, and customer experience.Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session Try eShipper Today and earn $25* (min. $300) https://share.hsforms.com/11zvIArO_QRCyH5Dy-DcqQAitoc[Powerhouse Guest Imtiaz Kermali's LINKS]LinkedIn: https://www.linkedin.com/in/imtiaz-kermali-0518b628/Website : https://www.eshipper.com/Try eShipper Today and earn $25* (min. $300) https://share.hsforms.com/11zvIArO_QRCyH5Dy-DcqQAitoceShipper's end-to-end solutions: https://www.youtube.com/watch?v=zvSGiG6hsIMeShipper platform capabilities: https://www.youtube.com/watch?v=NtsflENgjJcQuotes and Hooks:  But always take a step back and think about how you can build processes that can replicate and scale without you.The 4D algorithm or the 4D boxing algorithm is basically a proprietary technology that we developed at eShipper in order for a seller to select the right shipping box based on how many different items they were selling at checkout.The best businesses have really, really good partners that enable them to go do what they do best and take away the complexity of everything elseBeing in logistics, you have to be a problem solver, you have to be somebody who's very, very patient and somebody who can see something through from start to the end.Sustainability does not need to come at a premium. It often just starts with small, smart decisions in your supply chain.Even the best products can't create value until they're delivered.

CEO, Rhonda Hiatt has been at Clear for over seven years, where she has focused on growing the retail and shopper offer and delivering retail and shopper strategy for clients including Reckitt Benckiser, Philips, Nautica, and Abbott.Prior to joining Clear, Rhonda was Head of Brand Strategy, Analytics, and Shopper Sciences for Interbrand Design Forum, where she focused specifically on retail and CPG clients.Rhonda previously taught Consumer Behavior in the MBA program as an Adjunct Professor at the University of Dayton. She has been recognized in Design Retail's 40 Under 40 for her contributions to the retail industry and has most recently been honored as one of Consulting Magazine's Top Consultants for Excellence in Client Services. She is also a member of Chief, a private network focused on connecting and supporting women executive leaders.Rhonda likes to spend her free time “experiencing retail” (aka shopping!), drinking wine, and taking vacations with her daughter and husband.

We are PUMPED for this episode, featuring 4 founders with emerging brands breaking into the CPG scene in natural stores, independents, and eventually conventional grocery stores.These founders will discuss the story of how they got the idea and kickstarted their business, and all the challenges that happened along the way and that are still happening on a daily basis.We are featuring:Dan ChoiFounder of The NA Beverage CoStacey WoodFounderWhole HarmonyKristen CharboFounderGlonutsTania SweisCo-FounderBrune KitchenEnjoy this great episode and make sure to tune in and not miss this one!

In this episode of the Startup CPG Podcast, our Editor and host of the Founder Feature series, Caitlin Bricker, sits down with Jenn Ko, founder of DIME — a bold and flavorful MSG-based seasoning brand on a mission to challenge misconceptions and celebrate Asian heritage. Jenn shares her journey from being an MSG skeptic to becoming a passionate advocate, fueled by cultural pride and a desire to reclaim the narrative around this misunderstood ingredient.Together, Caitlin and Jenn explore the roots of MSG's bad reputation, its scientific origin, and how xenophobia played a role in shaping public perception.Jenn also reflects on her entrepreneurial journey, the story behind DIME's provocative name, and her vision for making the product a pantry staple.Whether you're curious about MSG or inspired by authentic founder stories, this episode offers valuable insight into the intersection of culture, food, and innovation.Listen now to learn how one founder is turning a misunderstood ingredient into a modern culinary movement.Listen in as they share about:Founding story of DIMEThe origins and misconceptions of MSGBreaking stereotypes through brandingProduct strategyEntrepreneurial challenges and aspirationsCommunity & supportEpisode Links:Website: https://www.dimemsg.com/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

This special, live-recorded panel brings together leaders from the CPG and wellness spaces for a night of genuine conversation, actionable insights, and intentional connection. Hosted by Seb, the event dives into what it truly means to scale with purpose in today's business landscape.Panelists Susan Avery Ford (Commercial Banker, J.P. Morgan), Ramya Velasumy (CFO at Bloom Nutrition), and Hannah Perez (Founder of SEEQ Clear Protein) share hard-earned lessons from their journeys. They discuss financial strategy, conscious leadership, brand building, and the evolving role of AI in business, offering clear takeaways for founders, operators, and investors alike.We also had acoustic sets by Cloe Breena and Benza Maman, as well as a breathwork session led by Jenna Roth, Director of Wellness at Hume, which grounded the event in connection and presence.Whether you're scaling a wellness brand or building something with meaning, this conversation is packed with real talk, practical tools, and clarity on how to grow without losing your values.Topics Discussed:Cloe Breena's Musical Opening“Beautiful Soul” PerformanceBenza Maman's Introduction and Duet“Walk Each Other Home” PerformanceIntroduction to “Generation C”Pillars of Conscious CapitalismElevating Workplaces and SelfJenna Roth's Breathwork SessionPanelist IntroductionsEarly Consumer Insights in CPGWellness Market TrendsPersonal Wellness in BusinessFun and Balance in Brand BuildingPivotal Growth DecisionsSustainable Scaling and StructureKPIs and Planning for GrowthManaging Cash Flow and InventoryMarketing Strategies and AdvocacyFinancial Pitfalls and SophisticationCulture as a Financial AssetAssessing Brand CultureInternal Rituals and LeadershipStakeholder Engagement and FeedbackAI and People-First ApproachTraits of Conscious LeadersAudience Q&A: Retention & Choosing InvestorsConnect with Ramya on InstagramConnect with Hannah on InstagramConnect with Susan on InstagramConnect with Cloe on InstagramConnect with Benza on InstagramConnect with Jenna on InstagramConnect with Sebastian on InstagramSebastianNaum.com

In this powerful episode of the Logistics & Leadership Podcast, Justin Maines sits down with Caitlin Wilson—CEO of Full Good Fulfillment—to unpack how she's quietly disrupting the 3PL industry from the inside out.Drawing on her roots in a fifth-generation farming family and years of supply chain experience, Caitlin reveals the behind-the-scenes chaos that sparked Full Good's launch—from missing inventory and shady invoices to broken promises from big-name fulfillment centers. She shares the battle-tested systems she built to give food and beverage brands true transparency, traceability, and operational peace of mind.Whether you're a CPG founder tired of flying blind, or a supply chain partner looking to raise your standards, this episode is packed with hard-earned wisdom, client war stories, and tactical insights on how to scale your ops without losing your sanity.The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.Timestamps:(00:02) – Growing Up in Produce & Logistics(02:30) – Founding Full Good After a “Fulfillment Meltdown”(06:15) – The Transparency Gap in 3PLs(11:04) – Building a New Standard for Food & Beverage Fulfillment(16:40) – The Case for Operational Partners (Not Vendors)(22:12) – When to Bring in a 3PL: The Sweet Spot(29:10) – How Full Good Serves 50+ Brands With Intentionality(35:45) – Why She Won't Compete on Price(42:10) – Creating a Culture That Serves Brands and Drivers(48:00) – Tech-Driven Traceability (And Why It Matters More Than Ever)Connect with Caitlin Wilson: LinkedIn: https://www.linkedin.com/in/caitlinantlewilsonConnect with us! ▶️ Website | LinkedIn | Brian's LinkedIn | Justin's LinkedIn▶️ Get our newsletter for more logistics insights▶️ Send us your questions!! ask@go-veritas.comWatch the pod on: YouTube

✨ In this episode of Above the Fold, I sat down with Keri McGee, CMO of Attentive and a cx-to-marketing powerhouse, to talk about why good customer experience isn't enough anymore—and what today's best brands are doing to actually stand out.

Do we buy more tortillas or hamburger buns in USA? Does everyone you know have access to healthy foods in their neighborhoods? What if the food you love could transform your health and your community?

What happens when your supply chain meets viral fame? I sat down with Tara Tarazi, VP of Supply Chain at DUDE Wipes, to uncover the real-world planning challenges behind TikTok Shop and other in-app e-commerce platforms. From flash demand spikes to unpredictable affiliate influence, Tara reveals how DUDE Wipes is building a resilient, agile, and disciplined S&OP strategy in one of the most chaotic and fast-moving digital markets today. Whether you're in CPG, retail, or just trying to make sense of modern omni-channel planning—this is an episode you can't miss.Support the showTo sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org

In this episode, I sit down with Kyle Landry, PhD, a scientist-turned-entrepreneur who's bringing literal space-age technology to the skincare world.  As the President and Co-founder of Delavie Sciences, Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edge skincare line. This isn't just about beauty—it's about real science, real function, and rethinking how we protect our skin from the environment. What I found so refreshing about this conversation is Kyle's commitment to truth, transparency, and rigor in a category often filled with hype. From product formulation to environmental defense, Delavie is creating skincare that's built to perform and built to last. If you've ever wondered what happens when biotech meets beauty, this episode will blow your mind. Here are a few key takeaways from the interview: * How NASA, space research, and extremophiles led to a skincare breakthrough   * What makes the Bacillus lysate ingredient truly different, and clinically backed   * Why SPF and environmental exposure are only part of the skin damage story   * How Delavie is setting a new standard in cosmetic science and consumer trust   * The difference between making something marketable and making something that works   Join me, Ramon Vela, as we listen to the episode and explore how science, innovation, and skin health are coming together in a way the beauty industry has never seen before. This one's for the curious, the skincare skeptics, and the science lovers. For more on Delavie Sciences, visit: https://www.delaviesciences.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

From candy aisles to cereal shelves, the bright reds, blues, and yellows in processed foods are undergoing a transformation. This episode, based on the recent Future of Commerce article, investigates the impending phaseout of synthetic food dyes like Red 40 and the operational tsunami it's creating for CPG manufacturers.As the FDA pulls key artificial dyes from the market and consumers demand cleaner labels, major brands like Kraft Heinz, PepsiCo, and General Mills are adapting with speed. But swapping synthetics for natural alternatives isn't just a simple ingredient change—it impacts everything from global agriculture to ERP systems.What You'll Learn in This Episode:What's Fueling the Phaseout of Synthetic DyesHealth concerns linked to ingredients like Red 40 and Yellow 5Regulatory crackdowns and voluntary industry commitmentsWhy Natural Alternatives Are Logistically ComplexStability challenges from light, heat, pH, and shelf lifeCost increases—up to 10x more expensive than syntheticsSupply constraints for ingredients like beet powder and spirulinaThe Ripple Effects on CPG OperationsFactory retooling to accommodate new viscosities and shelf-life constraintsThe impact on inventory, packaging, cold chains, and product formulationHow Technology Is Powering the TransitionSupplier management systems for new ingredient sourcingRecipe and product lifecycle management toolsReal-time workspaces connected to ERP for accelerated R&D-to-market turnaroundTraceability systems for consumer transparency and regulatory complianceKey Takeaways:The synthetic dye phaseout is being driven by both consumer demand and regulatory policyNatural colorants are chemically different—and operationally harder to manageCost, supply, stability, and compliance are all major hurdlesIntegrated digital systems give CPG companies the agility to adapt quicklyThe transition is as much a story about tech infrastructure as it is about food reformulationSubscribe to our podcast for expert insights on food industry innovation, CPG transformation, and regulatory disruption. Visit The Future of Commerce for data-driven coverage of how companies are responding to consumer and policy shifts. Share this episode with supply chain leaders, food technologists, and anyone invested in building a cleaner, smarter food system.

Mushrooms, coffee, and diapers. It's not the start of weird joke, but the the innovation arc of Tero Isokauppila, one of the most uniquely disruptive founders at the convergence of bio and consumer goods. From building the $2B mushroom coffee category at Four Sigmatic to launching HIRO, the world's first fungi-based diaper, Tero's work reflects something deeper; how Austin's convergence of culture, capital, and cross-sector energy is creating the next innovation frontier.02:18 – From Farm Kid to Mushroom Category King05:45 – The Biology of Fungi as Platform Tech09:03 – Why America Is Mushroom-Illiterate10:38 – Product Before Mission: Lessons from Tesla and HIRO16:35 – CPG vs Biotech: Funding, Moats, and Returns25:57 – Why Austin Became a CPG Powerhouse31:39 – Tech and CPG: Still Separate Worlds in Austin35:41 – Frontier Cities Need Cultural + Sector Convergence1:01:15 – Manufacturing's Real Bottlenecks (and Myths)1:05:06 – “What's Next Austin?”: Ego Death, Rebirth, and Maturity Tero Isokauppila: LinkedIn, YouTubeFour SigmaticHIRO -------------------Austin Next Links: Website, X/Twitter, YouTube, LinkedInEcosystem Metacognition Substack

From the Track to the Tumbler: How Off Hours Is Redefining Bourbon for the Modern Drinker This week on Startup to Storefront, we're diving into the story behind Off Hours Bourbon, the brand that's rewriting the bourbon playbook. No smoky rooms, no old school gatekeeping, just a fresh take on a timeless spirit. Founded by Jake Ireland, Off Hours blends California cool with Midwest roots, creating a whiskey that's approachable, design forward, and made for today's consumer. With national retail expansion, a growing following, and standout partnerships including their new collaboration with La Colombe, Off Hours is setting a new standard in spirits. We break down the brand's rise, their mixology competition for bartenders across the country, and the strategy behind appealing to a new wave of bourbon drinkers. On this episode, you'll learn: Why Gen Z is shifting the alcohol industry and how legacy brands are struggling to keep up How Off Hours and La Colombe are teaming up for a nationwide bartender competition What it takes to build a bourbon brand that actually resonates with a younger audience Why Off Hours leans into downtime, personal moments, and a more modern take on whiskey culture What makes high proof bourbon and rye different and how to taste them How Whole Foods style thinking is shaping female focused bourbon strategies

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Daniel Faierman, Partner at Habitat Partners, an early-stage venture firm spun out of the renowned creative agency Red Antler. With experience at major CPG companies such as PepsiCo, Danone, and AB InBev, Daniel brings a well-rounded perspective on brand building, strategic investment, and evaluating emerging consumer brands.They explore what Habitat Partners looks for in early-stage investments, with a focus on strong gross margins, capital efficiency, and early signs of product-market fit. Daniel shares how brands can succeed in pre-launch or seed rounds, the metrics that matter most — including velocities and marketing efficiency — and the importance of building a credible online presence even for retail-focused companies.He also offers candid advice on what not to do when pitching investors, outlines common valuation benchmarks, and highlights specific whitespace opportunities he's actively looking to fund.If you're a founder preparing to raise capital or simply seeking to better understand the CPG investment landscape, this episode delivers strategic insights and actionable guidance from a seasoned investor. Listen now!Listen in as they share about:Who Is Daniel Faierman and What Is Habitat Partners? Key KPIs They Evaluate DTC vs Retail Channel Strategy Fundraising Mistakes to Avoid Valuation Guidance White Space Opportunity They're Seeking What Founders Should Ask Habitat Other Early-Stage CPG Funds Mentioned Episode Links:Website: https://www.habitatpartners.co/ LinkedIn: https://www.linkedin.com/in/daniel-faierman/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

How do you take a homemade cracker recipe and turn it into an internationally recognized brand—and win one of the biggest startup competitions in the world while you're at it? In this episode, we sit down with Rebecca Brady, Founder of Top Seedz, to unpack how she went from baking in her kitchen to winning 43North's $1 million grant, landing major retail deals, and building a fast-growing food brand rooted in health and hustle.Rebecca shares how she started small, leaned into the unknown, and scaled her company without losing the heart of her mission. Her journey is one every entrepreneur can relate to—and learn from.In this episode, you'll hear:How to grow a CPG brand with no industry backgroundWhy hiring before you're “ready” is part of real growthHow Rebecca handled rapid demand and national expansionThe mindset behind winning a $1 million startup competitionWhy resilience, optimism, and saying yes opened major doorsIf you're building something from scratch and wondering if it's possible to scale without giving up your values, this is a must-listen. Get inspired by Rebecca Brady, Founder of Top Seedz—a local entrepreneur making a global impact.

Kiernan Laughlin is the General Manager and co-creator of Deep Indian Kitchen, a growing CPG brand whose mission is to bring a modern, high-quality Indian food experience to consumers worldwide. Kiernan previously held senior brand management roles at large CPG companies like Johnson & Johnson and Unilever, and he spent his early career in marketing, promotions, and partnership leadership at Gorton's Seafood.Highlights from our conversation include:Core business and leadership lessons from Kiernan's career in multi-stage CPG (1:26)Useful skills Kiernan picked up outside of work that have percolated into his leadership style (5:27)Going from a structured corporate environment to leading an emerging brand (8:01)The challenges and opportunities of building a team through rebranding (11:22)Elements that make a successful relationship between CEO and Founder (19:36)Keeping his team aligned and agile as the company evolves (21:48)Hiring for qualities that go beyond the resume (22:49)How Deep connects their mission to action through their foundation (27:08)Advice for the next generation of CPG leaders (30:13)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Why do most restaurants fail—and how did Michael Chernow beat the odds twice? In this episode, he shares how he built two hit restaurant brands, scaled a wellness company, and turned personal adversity into entrepreneurial success. Real talk on risk, brand, grit, and building something that lasts.---Entrepreneur, restaurateur, and founder of Creatures of Habit, Michael Chernow built The Meatball Shop and Seymour's into NYC staples before turning his passion for wellness into a fast-growing CPG brand.---Like this episode? Watch more like it

There are more stories to share from Circana's New Product Pacesetters, our annual roundup of the top-selling CPG new products. In this special episode, Joan Driggs and Lisa Maas dive into the role social media and influencers have in new CPG product launches. From grandma bands and pickleball tournaments, to merch and in-store engagement, learn what successful connection looks like. Highlights: Marketing Strategies: Learn about effective marketing efforts, including social media campaigns, influencer partnerships, and grassroots initiatives that drove these products to success. Consumer Engagement: Understand how CELSIUS Essentials performance drinks, Liquid Death Iced Tea, and Barebells protein bars are connecting with their target audiences through unique and relatable content. New Product Pacesetters: Read the full report and watch the webinar replay to learn more.