Marketing Secrets For Electricians

Want a free way to get work for your electrical business.... this idea will help you to build your local network! http://marketingelectrician.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Are you the random unknown electrician who will compete on price or the local electrician? Find out what you can do to help you get found, and stop price-cutting and running yourself out of business https://marketingsecretsforelectricians.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

It all starts with working out the goal for the year and working backwards from there! https://marketingsecretsforelectricians.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

What is the service you are providing and what could you add to it to make it an offer? https://marketingsecretsforelectricians.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Review of the free stuff.... https://marketingsecretsforelectricians.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

http://marketingsecretsforelectricians.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Testing targeting our electrical ads --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

How should we run ads on Facebook as electricians? For the step by step login to the member's area here: https://marketingsecretsforelectricians.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

The first website I built for my electrical business, is not one I would recommend that electricians use today for their business, there is a better way and I give you a quick demo in this video Free 14 day trial with ClickFunnels here: ClickFunnels Free Trial View of the opt-in page I created, here: https://askabout.clickfunnels.com/lead-magnet50b2etrg You can share the opt-in page into your account here: https://app.clickfunnels.com/funnels/9633689/share/kytfgfiia4u8srw6 --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

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Check out this tool that I'm going to be using to help with targeting. The connect.io tool https://paykstrt.com/11367/60311 --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

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Chris shares what he learned from running his own business and what job management software helps him and others to manage their business, impress customers and manage a team, giving you time to work on the business and not in it the whole time! https://marketingsecretsforelectricians.com/ https://www.servicetitan.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Chris shares what he learned from running his own business and what job management software helps him and others to manage their business, impress customers and manage a team, giving you time to work on the business and not in it the whole time! https://marketingsecretsforelectricians.com/ https://www.servicetitan.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Learn what Andrew does in his own electrical business to help him run a successful electrical business and learn how he does this all with a broken back, wins a trip to Hong Kong, and finds the right employee. Resources: https://asana.com/ https://www.servicem8.com/ https://www.slyelectrical.com.au/ http://marketingsecretsforelectricians.com/ https://www.masterelectricians.com.au/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Learn what Andrew does in his own electrical business to help him run a successful electrical business and learn how he does this all with a broken back, wins a trip to Hong Kong, and finds the right employee. Resources: https://asana.com/ https://www.servicem8.com/ https://www.slyelectrical.com.au/ http://marketingsecretsforelectricians.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Learn what Andrew does in his own electrical business to help him run a successful electrical business and learn how he does this all with a broken back, wins a trip to Hong Kong, and finds the right employee. Resources: https://www.slyelectrical.com.au/ http://marketingsecretsforelectricians.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

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Marketing secrets for electricians --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Marketingelectrician.com --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

http://marketingelectrician.com/ Marketing secrets for electricians and today I'm just giving you an update as to what I'm doing we find electricians need me we ran into a few problems in the facebook what getting blocked and that was very nice but figured out that you could actually switch so the block was on the ad manager and not the Facebook page so great you had manager and your backup in business and this time we're going to register it correctly so I don't have to wait essentially two months for them to approve it before you can start appetizing so you haven't got your Facebook page or manager account set up I'd suggest you try and do that now what I've come up with is I've been searching for electricians we've got a couple we had a couple jobs come in and say hey my name a trician so that was awesome wining electricians is kind of challenging harder than I thought and getting the electricians to respond getting the customers to respond it's quite a challenging mix but we are making progress so hopefully have a few interviews with electricians around their area getting their skills and then also require a couple inches interviews coming up with electricians and some other types of businesses that can hopefully help us understand how to run our electrical business a little better and sharing their knowledge so I'm looking forward to that that will be coming up in a week or two now in the last episode I talked about the growth and what I came up with as I kind of evolved this into a thing is I'm going to give away the electrical work of $20 but you guys don't necessarily have to give that work away so what do I mean by that so basically I'm going to run some ads I'm just going to do this all on my own not on my own but just to get the ball rolling because it takes time to negotiate and talk all these rules and everything out and just to build a system itself takes a lot of work so what I'm doing at the moment is building the system which I can go into in a bit later on but be the actual plan now is is to build a giveaway funnel that is going to propel a lot of leads through this file and generate a lot of work at a very cheap price so I'm gonna be aiming for at least I would like 30 cents a lead but I reckon we get about a dollar a lead so that'll be cool if we can pull this off now if you want to be a part of this you can go to marketing electrician Nike nutrition comm and click on giveaway and you'll see what I've got there if you just want to see what I'm doing I can I'm going to be doing some like videos in depth like here's how I set up yeah here's what I do so if you want to just see that or if you want to join in feel free I'm gonna get the ball rolling in a week or two once I've got everything set up we should be able to hit play on the ads and see the results start to trickle in warm up the Facebook pixel do all these things to kind of help --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

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Marketingelectrician.com --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

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Marketingelectrician.com --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Marketing For Electricicans --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

A central place to send people https://leaflink.com/ my example on my own site https://www.marketingelectrician.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Why TED Talk: https://youtu.be/u4ZoJKF_VuA Book: Start with Why: How Great Leaders Inspire Everyone to Take Action Customers dont buy what you do, they buy why you do it... trust... began to show when we see you are driven by something other than your own self gain.. with trust comes a sense of real value... value is the transfer of trust... which you have to earn why did we start doing this in the 1st place and what can we do to bring our cause to life the absence of why make decisions harder to make you want tbe customer to think which product do i want you to install not which electrician --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

http://marketingsecretsforelectricians.com/ Hey guys James Wrest here from Marketing Secrets For Electricians and today we're looking at the word FREE and it's a powerful tool that has been used for centuries essentially because it's effective people want FREE things they're attracted to that word... they get something for nothing in effect and it's used in businesses today if you look around online and just you know you drive around I'm sure you'll see a free advert get this free thing however electricians we use free in a different manner that is not very effective so I want to talk about that see what we can do to change that so let's look into it.. so I'm going to go back to when I was running my own electrical business and how I would use free in that business and go from there so essentially the free marketing or the free thing that I would give out was a free estimate or free quote so on the website get this free quote and that was basically all that I was going to give away for free in return for the user contacting me now while this was good and effective so it was effective because I would arrive to jobs and I would get the work because other electricians would charge you know 50 100 bucks whatever it was just to show up and give the customer an estimate as to how much they're going to be charged now that's like well I don't even know if I'm going to go from from the customers point of view they don't know if they're going to go with you yet they're still deciding and you're going to charge them just to show up to tell them how much you're going to charge them it doesn't make sense in their mind so by offering a free quote it gave that opportunity to a get to know me the electrician who I want who I was what I stand for and then also give them a price or an estimate that the job would be X Y Zed and out for them and they can then decide for themselves now they downside for the electrician this is where I see a lot of electricians electrical sites web pages they're all giving this free quote for estimate which is great however the free thing is costing us time which is our most valuable asset yeah you can't get your time back it's a toss costing you the electrician time if they get three quotes is then costing three electricians you know three hours you know is if it's twenty minutes they're twenty minutes back and twenty minutes to quote the job you're wasting that's three hours of time people have spent to give a customer a on a job and only one is ever going to win the job so it's it's not the best way to go about it and you also you know you're consuming your fuel wear-and-tear --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Here is a simple business plan any electrician can use in their business to help them add more value to their customer and increase the price they charge also --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Marketing ideas for electricians here is an example of using something random and unrelated to electrical work... however if done right you can use it to market, connect and sell to your ideal customer --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Are you using a website for electricians? Here we go through the 13 step system that you can use to figure out what you need to say on your website or funnel for your electrician's homepage or sales page, this 13 step formula is taken from the book Copywriting secrets by Jim Edwards, you can find out more about it here http://tools.marketingsecretsforelectricians.com/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Take your customers problems and provide them with solutions. To then membership an electricial services membership site that makes your profit year round! Got questions or need help setting this up... reach out at https://marketingsecretsforelectricians.com/ we would be happy to help! --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

http://marketingsecretsforelectricians.com/ In the previous episodes, we've talked about the customers and their problems and today I'm just going to go through the problems that I've come up we've all researched and found and so you run through them step-by-step so the first one I think is well the most dominant one is we don't show up or they don't show electricians don't show up when they say they would and this is for me I've won numerous jobs just because I was the electrician that showed up when I would show up and this is like the first step in the marketing it's like doing what you say you would do if you can't make it don't make the promises and this is kind of where we can use that in marketing so you can go hey if I don't show up I'm going to give you 50 bucks like that might be the solution so the customer knows well and that this electrician if I don't show up I can do and then you honor that and use that as a testimony to help you with your marketing so that's number one and see how we're going problem so Lou and using that in the marketing this is kind of a three-step process that I want to go through number two is bad quality of workmanship and I've also had this I've had contractors or electrician electrical contractors under me who have done shonky jobs so the put up the lights and it's just like crooked sideways leaking water gets in you know all these type of things and how the customer call me up and go hey what are you doing like like your guys come here and he places all the lights the crooked weak and wobbly and what do you do so stalking the solution to this is guaranteeing your work so reassuring the customer all job held to a higher quality of standard in your not how people come back free of charge to do it so that's kind of like having a guarantee having testimonies having case studies having references to back that up so and then you can use this as your marketing so you can go hey have you ever had a shitty job done by electrician well don't worry I've got you covered we've got a warranty of X Y Z but we also guarantee to do this if you don't you know there's other things just what can you use in your marketing to help reassure or take that pain point away from the customer next we have not doing what they say they would do so not doing what if I said I'm going to install two powerpoints for 200 bucks --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Marketingsecretsforelectricians.com hey guys James rest here from marketing secrets for electricians again and today we're talking about marketing for electricians and really where it all starts what's the first thing you need to know in order to start marketing so let's look into that so here's what a here a lot how do normal electricians of like us who are properly trained and licensed who are not going to cheat and take shortcuts and who are wanting to own a successful electrical business how do we compete against the big guys who own the market share all the guys the charge peanuts for an electrical job on top of that we want to employ the best electricians so we can get off the tools and have plenty of time for other areas of life that's the question join me and follow along as we search for the answers my name is change rest and welcome to marketing secrets for electricians so what's going on guys today we're talking about marketing for electricians and where you want to start with so the very starting point is understanding your customers so in a previous episode we talked about Liz and Fred who are our custom customers avatars so they represent our dream customer that we want to work with or that they are our electrical business wants to serve and this helps us decide if we're making the right decision for the customer so it takes that decision off our plate because we go we can look at it logically step back from a third-party perspective and go okay dude by me making this decision does it help me serve my customer or does it take me away from my customer what does it like d-day the value I'm giving them so if you haven't done that or I hope you've got a list a visualization of who this dream customer is in your head a representation so it can help you make those decisions now you guys have the advantage of being everyday connecting with your customers to find out and you can use this to find out what is so in the online world it's a bit harder you gotta go into forums you've got to like dig deeper but if you've already got a customer base and clientele that you're already working with you'll be in the house they'll be talking to you and that will be asking you questions and they'll be giving you their concerns their pain points and you can take note of these because these are the most valuable things you actually trust me can be giving you they're telling you their problems and their businesses is there to solve a person's problem and you want to solve their electrical problems and they're going to tell you all about them because people like talking about that problem so this is a great opportunity for you to connect with them and just take notes so when they're saying something hey I don't like this or hey this or hey that like what your phone just write it down or make a mental note just put it down somewhere so you can review it when you go to do your marketing training or as green your your your copy or whatever it may be so from that we're going to look at the three main viewpoints view points for lenses that we look we can look at the electrical market so the electrical market is the industry that you're serving now it's like the electrical industry as a whole so that's like the most domestic commercial these are like some niches of the electrical industry so we're looking at three there's three main lenses to look at it from and the first one is health and then it's --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Find out more about Sean Olson here; https://walksofwisdom.com/ See the interview here: http://marketingsecretsforelectricians.com/ Hi guys thanks for tuning in and I'mhere with Shawn Olson today and we'regonna have a look at some marketingbusiness he's run over his family's beenin the roofing game for over 30 yearsbefore he went into market marketing andhe's been building funnels and manyother businesses since then hi Shawn howyou going hey good thanks for having meJames appreciate itno worries so we'll kick it off justgive us a little background aboutyourself about the business and whatyou're doing yeah yes like you mentionedmy family's had a local roofing businesshere for over 30 years we started backin 1987 when my dad and his brotheractually started Olson brothers roofingand so it was the two of them and veryshortly after my dad took it over andsort of ran it on his own for themajority of the company's life and as Igrew up I was always around roofing soit was a very normal thing for me to seeyou know compressors and guns and hosesand all of the stuff that goes into thatand the evolution of the business was acool thing to see running straight outof the back of my dad's truck where hehad to load the stuff in the back everynight and unload it so it didn't getstolen and trying to you know get hisstuff back from the pawn shops becausethe workers would take it at the end ofthe day and go sell it to my beer orwhatever it was until you know he got toa multi-million dollar organization atthe end with he's gone from like isolaoperated to having a few guys I'd nameyeah it's it's it's grown to acompletely different entity now andactually has been handed off a hundredpercent to my brother and so I wasinvolved in the the roofing game foronly a couple of years myself my historyis actually as a personal trainer so Iworked in gyms and when it came time formy dad to retire he said you know isthis something that you would like torun with your brother and I said wellI've never really been around theroofing game so I I tried it out andorder to do that I had to actually geton the roof I didn't get to start at thetop like most people think when youinherit a business you have to learn howit worksand so I did that sort of boots on theground or boots on the roof I guess andgot up there and and operated as anactual roofer for a couple of yearshelping to run the crew driving trucksand trailers and doing the whole nine sogot it got a real good feel for how itall works the ins and outs of theroofing game that's cool and then you'vemoved so you obviously moved on and andwent on to the marketing world what wasthe I guess shift that got you it's likeI don't really want to do roofing I wantto get into marketing and funnels andthis type of stuff yeah so as a personaltrainer I had to literally sell myselfnot as a prostitute but the services andmy value I had to you know convincepeople that I could help them and so Isort of was in that that world a littlebit got into the the online world ofmarketing through supplements and beingable to help people in other ways andcreated other small side businesseswhich led me to having to createwebsites and the funnels that you talkedabout or you know those series ofwebsite pages that walk the personthrough the sales process and was ableto you know get involved with thatand was introduced to a company calledclick funnels that I work for nowthrough a buddy of mine that I actuallydid marketing for with the supplementcompany that I worked with in previouslyand so yeah I've been working with thatcompany now for about going on fiveyears and has been a great transitionaway from roofing which is an extremelydifficult business it's very taxing onthe body to actually be the person doing really --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Need help working out who the dream customer is for your electrical business? Join the Facebook Froup here https://www.facebook.com/groups/MarketingSecretsForElectricians/ --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Watch as I create a client acquisition funnel for electricians. If you want to get free job leads when they are there you can go to https://www.findelectriciansnearme.com and let me know where you are and what type of electrical work you do! hey guys James Wrest here from marketing secrets for electricians and today we're going to look at the goals for your marketing in your electrical business and also what this entails, is creating a client acquisition funnel and throughout the next days weeks months however long it takes I'm going to kind of be documenting this process of creating a client acquisition funnel for electricians and we're going to be running ads we're going to make in the funnel we're going to be understanding who our customer is and doing all the things involved and I'm going to give you a live kind of demo test run to see how it's done and hopefully generate some free leads for you guys so if you want to get involved in this you can actually contact me and let me know what area you're in and when we get leads inthat area I will send them your way sothis is the goal of what we're doing andwe're gonna start first off by goingt hrough the goals for your busines --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Suggested tools and links How to become an electrician- >See the video -> http://marketingsecretsforelectricians.com/ Find what your audience is looking for -> https://neilpatel.com/ubersuggest/ Create great ad images -> https://www.canva.com/join/lips-metro-alligator A review of the Facebook live I just did with Parker on How to become an electrician, the untold storied Professional Electricians NEVER Share Until Now! Great. So I just came off an interview with Parker and we went through his journey of how he became an electrician, so he started off you wasn't enjoying school. And then he worked through these series of events to get the skills and requirements in order to become the electrician that he is today. Now, this was a great story. However, what I want to touch on here is not essential, not the story you can go to marketing secrets for electricians, dot com opt in. And I've put this story there for you guys to see if you're going to see the interview. Feel free to do that. But this is about the behind the scenes. So how do we come up with the title like How to Become an Electrician? Why specifically did I pick that title? And that is because, for example, what I did was I found out what Parker who's trying to serve. And then from there, I was like, okay. So he's trying to serve people who don't know what they want to do or you're trying to serve people wanting to become electricians. So they're better at that type of point. So I went and used this type of topic awareness and went to suggest so you can go to movies, suggest you've tried that in Google is from Neil Patel and type in your keywords there or description. So if I typed in electrician or how to become electrician, what I discovered and there's a bunch of keywords like Illin It collectible partnership near me has three thousand people searching for that per month, but this one has like 11 eleven thousand. I think it was people searching for how to become electricians. So this interview is basically us trying to target that. There is key words. And not only that, we know people are interested in this because there's that much traffic that's just in America around the world. There's like heaps more. And you can actually search your area and see how many people are searching in your particular country. So once I had that information as a matter of, okay, cool, we've got the title and that's kind of like the key word. So that's like your page one. You're like major thing that Google is going to pick up when it ranks. Second, the kind of hook is the untold stories professional electricians never share until now. And this is like the subtext, which is kind of like curiosity. Dacia Yeah, like untold stories professional electricians never share. Well, this is also a true statement. How many electricians share how they became electricians? Would that help you stand out from your business? If you on your about page, you had a video saying, Hey, I was once not electrician before and I found it frustrating with electricians or sharing your journey as to how you became that electricians and the frustrations you found about electricians so you can connect with your customers on that same level. So that's kind of the. The hook is getting that interest and making it like compelling to share a second. So that after we're done that the next bit. --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Start the challenge here: http://bit.ly/ElectriciansMarketingChallenge Every electrician wants traffic to their website.... How do you get the traffic? Everything rests on this one thing! Hey guys thanks for turning in I really appreciate it today we are talking traffic…. What do you need to do to get it? Before we jump into that, I’ve just completed the first interview for the electricians master pack which was fun, they are a Family Owned Roofing company that have been in Business for 30…got some great insight there and I’ve also excited about a few more of the guests we will have coming up on the show! I’m working hard to send some great content coming your way! Also, if you want to talk marketing with me please visit our facebook group marketing secrets for electricians and I plan on starting to do some live Question & Answers and training, which will hopefully help you with your marketing specific to your company! …. Did I mention that it will be FREE in the Facebook group, for now anyway, and I only have room for 1 session per a week so If you want to get in and get something sorted jump in and ask! Now back to Traffic… How do you get.... Well you first need to put down your screwdriver and pliers, working on the job alone will not get you any traffic… however if you pull your phone out of your pocket and take a photo of the job, the house, your workmanship, van or even hit record and quickly say something like… Hey guys James Wrest here from “My Electrical” Today I’m in “New York” with Bob and we are installing some smart wiring so Bob can control his home from anywhere in the world, its some cool tech! If you would like to see what smart wiring could do in your home, comment smart wiring below and I will send you our free 5 step guide to having a smarter home. And that is it…. That took less than 30 seconds and you would have just created some content that is telling potential customers that…. 1/ You’re an electrician in the New York area 2/ You install Smart wiring 3/ They can get a free gift from you. I would even ask the customer there and then if they could do a testimony for you! Now imagine if you did this for at least one job a day…. Quick maths on that, there is 52 weeks in a year and 5 working days a week… That is 260 bits of content that people we use to evaluate your business before they contact you! More people than ever are searching online for information on the product or servers before making a buying decision… Let’s compare 2 websites one that has 260 bits of content that include all sorts of jobs, people, locations around town. The other just has the simple we list of we do Commercial and domestic new build and reform projects Fault finding Lighting upgrades Note I literally just found that of an electricians website that was paying for ads on google. Who would you choose the one with all this content or the one with a few line of what they offer…. --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

Get your free Expert Electricians Pack at https://marketingsecretsforelectricians.com/ Check out Parket Worths new blog at: https://thetradesguy.com/ I had a question come in form Parker Worth who is looking to help fellow tradesman better there lives…. so for fun, I thought I would answer his question here First, of I would like to congratulate Parker for taking action, as most people especially nowadays with so much going on, and so many distractions, for example, there has been a study done that says we are seeing about 5000 ads per day compared to 500 ads in the 70’s that is 10 times the amount! That is crazy! There is also a trend of people talking a lot about what they want to do, and then they talk some more but few actually take any steps towards what they are talking about… Why… I think its because there is not enough pain or please to push them towards the goal… its just not that important enough to them… so great job for taking action its awesome to see and in my opinion the sooner we start blogging or producing some form of content, the fastest we start changing own lifes for the better! Now lets look at Parkers question, just a quick note if you have a question you can go to marketing secrets dot com and send a text of voice message and we can answer it on the show… So I will give you a summary of the question Peter is looking to help fellow electricians and better their lives, and help people get into an apprenticeship. To do this he has started a blog called the trades guy, And the question is what would make the blog better..and what should he talk more about… What would make this blog better? My question to that is who is the blog intended for? From what you said you have 2 targets…. 1/ “Make electricians lives better” 2 “Getting people into apprenticeships” Which is fine in the long run you can cover both topic, however each topic is focused towards the same person at different stages of their electrical journey… Let me say that again so it can sink in a bit, Each topic is focused on the same person at a different stage in their electrical journey… What do I mean by that… I will use myself as an example… and go back before I had my apprenticeship, I was in high school and thought of being a mechanical engineer but learn more towards an electrical apprenticeship because I didn’t want to spend another 4 years just study, I wanted to get in there and use my hand in a more practical way… plus I was not a fan of going into debt, and on top of that not having a job at the end of the study…. So once I had made the decision that being an electrician was the career path for me, side note I almost went on to become a boilermaker… stoked that I didn’t, as the electrical trade is so much better! Anyway, my next steps were to go and apply for as many electrical apprenticeships as I could find… Such as, small domestic electrical companies, --- Send in a voice message: https://anchor.fm/marketingforelectricians/message

So I found this article from fox business, it has ranked up a massive 1.2 million interactions on facebook! Which is crazy! This is an prime example of a company providing so much value to its customers that word spreads on its on… how amazing would it be for your electrical business to be seen by over 1 million people!! https://www.foxbusiness.com/economy/electrician-shortage-six-figure-salary-job Let’s break it down and have a review at what this company did… how I think it went First they are an American based company that provides tools and equipment for electricians… Who do you think the ideal industry's ideal customer is…. You may have guessed it...anyone in the electrical trade really... electricians and their apprentices… From there they, Found an issue in the electrical industry, which is a skill shortage of electricians They then came up with their own solution… a competition to help raise awareness and get more people to see being an Electrician as a good career choice. For the 1st year which was in 2016 they had about 25,000 people join in this new electrician competition. It was such a success that it has now grown to 100,000 plus competitors. Check out the Electrical Competition here: https://www.idealindustries.com The best part for Ideal Industries is that they are getting their product right in front of their idea customers! Before I continue I want to review Ideal Industries process so that it might help inspire you to come up with something for your electrical business… I’ve broken it down into 3 easy steps and I’m not saying this is what they did but this is the process I see as an outsider looking in. Step 1 Who is your ideal customer? Step 2 What is a problem that they or the industry are having? Step 3 What solution can you provide for them? Lets, run through an example…. Step 1, Who is your ideal customer? Now this can be anyone and really needs to be your unique niche for your own business, for this example let's say that our ideal customer is a stay at home mum who has a 1 or 2 year old. Step 2 What problem are they having? This might take some research from your end to identify what they are actually worried about. For me I’m going to say the problem is something along the lines of, I don’t understand electricity, or even if my home is safe for my baby, how do I protect my baby from getting an electric shock…. Step 3, What is your solution? How can you help them…. Maybe you have a wife at home with a baby or a friend or even a previous customer that you could talk to about this issue. From that conversation, you can then figure out what you would do to make or check that the home is baby safe. --- Send in a voice message: https://anchor.fm/marketingforelectricians/message