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Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1721: Shankar Ganesh reveals the surprisingly simple strategies behind exceptional customer service experiences that companies can learn, and "steal" from the best in the business. By dissecting memorable service tactics from brands like Nordstrom and Zappos, Patel offers actionable ideas to create loyal customers who market your business for you. Read along with the original article(s) here: https://neilpatel.com/blog/customer-service-worth-stealing/ Quotes to ponder: "Customer service is one of the most powerful forms of marketing that exists." "When you give people more than they expect, they remember it." "Your customers are human beings. Treat them that way." Episode references: Zappos Insights: https://www.zapposinsights.com/ Disney Institute - Quality Service: https://www.disneyinstitute.com/courses/quality-service/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Manel Gomez, a meta ads specialist with extensive experience in scaling Facebook ads for eCommerce brands. Manel shares his journey into the world of eCommerce advertising, detailing how he transitioned from economics to marketing and eventually specialized in Facebook ads. He discusses innovative strategies such as manual overbidding and intraday scaling, which have proven effective in maximizing ad spend and driving sales during peak times. Manel emphasizes the importance of understanding Facebook's auction system and how to leverage it for competitive advantage. Key Episode Takeaways: Manel Gomez has a track record of over 25 million in profitable ad spend. He transitioned from economics to marketing, focusing on Facebook advertising. Manual overbidding allows advertisers to dominate the auction by bidding higher than competitors. The estimated action rate and ad quality are crucial in Facebook's auction system. Intraday scaling can significantly increase sales during peak buying times. Understanding consumer behavior patterns can optimize ad spend effectively. Facebook ads require constant monitoring and adjustment for best results. Meetups and networking can lead to valuable mentorship opportunities. The importance of creative ad content and copywriting in successful campaigns. There is still an opportunity for advertisers to utilize manual overbidding as few are aware of it. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Learn the 7 social media trends you need to know for 2025!⚡️(Free Online Class) Learn the one YouTube strategy that gets me 122,490 views per day here ➡️ http://ThinkMasterclass.comThis video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Nick Kraus, founder and CEO of Krause Marketing. They discuss Nick's entrepreneurial journey, the importance of digital marketing strategies for e-commerce, and the significance of a content calendar as outlined in Nick's book, The Shark Bite Method. The conversation also covers common pitfalls in digital marketing, future trends influenced by AI, and essential tools for e-commerce businesses. Nick emphasizes the need for consistency and strategic planning in marketing efforts to achieve success. Key Episode Takeaways: Nick Kraus shares his entrepreneurial journey and motivations Email marketing is a crucial revenue generator for e-commerce A content calendar is essential for consistent marketing efforts Many brands fail due to inconsistency in their marketing strategies The anatomy of an e-commerce website significantly impacts conversion rates AI will increase competition in digital marketing Best practices in e-commerce should not be overlooked Social media marketing requires a budget to be effective Nick's book, The Shark Bite Method, outlines effective digital marketing strategies Tools like GA4, Klaviyo, and Canva are essential for e-commerce marketing For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Thank you to Ahrefs for sponsoring this episode. Click here to get started with Site Explorer https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025This past week there was a huge uproar within the SEO community and it had to do with Cyrus Shepard's dissection of a wave of reputation management style content posting by Neil Patel for something that happened 11 years. Yeah, THAT Neil Patel.Patel and his companies were served with a civil lawsuit from FTX, a bankrupt company that formerly operated a cryptocurrency exchange and crypto hedge fund. [Wikipedia]Are there larger implications for the SEO industry?Does great power come with great responsibility?Do we as a community owe it to ourselves to step up and do something to protect our industry from unethical people within it?What might that be?Find out in this week's episode.Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/Last week's episode - https://www.confessionsofanseo.com/podcast/whats-mine-is-mine-season-5-episode-22/Mentioned in the show:Cyrus Shepard article - https://zyppy.com/list/ftx-sues-neil-patel/Alan Bleiweiss Linkedin post - https://www.linkedin.com/posts/alanbleiweiss_what-is-neil-hiding-bankrupt-ftx-sues-neil-activity-7335751006787416064-_y8zBBB report - https://www.bbb.org/us/nv/las-vegas/profile/seo-services/neil-patel-1086-90046982Indexation Research - Crawl Or No Crawl ITools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing service)GSC Tool -https://bit.ly/gsctoolAhrefs - https://ahrefs.com/site-explorer?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025Youtube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
Send us a textGelombang perubahan besar sedang melanda dunia digital. Google baru saja mengumumkan fitur revolusioner mereka - Google AI Mode - yang mengancam eksistensi SEO tradisional. Bagaimana pemilik bisnis yang mengandalkan traffic organik harus beradaptasi?Dalam episode penuh wawasan ini, saya menguraikan bagaimana evolusi Google telah mengubah lanskap digital secara dramatis. Dari masa-masa awal ketika Google mengarahkan pengguna ke website lain, hingga era "zero click search" yang kita alami saat ini. Dengan AI Overview yang telah menyebabkan penurunan traffic hingga 30% bagi banyak website, Google AI Mode berpotensi mengubah segalanya lebih jauh lagi.Namun jangan khawatir, ada strategi konkret yang bisa diterapkan bisnis Anda untuk tetap relevan. Anda akan mempelajari empat langkah esensial: mengoptimalkan konten website untuk AI, mendiversifikasi strategi digital, memanfaatkan teknologi AI untuk inovasi, dan membangun otoritas dalam industri Anda. Seperti kata Neil Patel, kita harus beralih dari "Search Engine Optimization" menjadi "Search Everywhere Optimization" - pendekatan yang jauh lebih komprehensif dan adaptif.Episode ini adalah panduan lengkap untuk mempersiapkan bisnis Anda menghadapi masa depan pencarian digital yang didominasi AI. Jangan lewatkan wawasan berharga dan strategi praktis yang bisa segera Anda implementasikan. Follow podcast ini untuk terus mendapatkan informasi terkini tentang bagaimana mengembangkan bisnis Anda di era digital yang terus berevolusi. Klaim Free Local SEO Audit sekarang di https://lbo.toffeedev.com dan cek visibilitas bisnis Anda hari ini.
Join Dr. LL on Small Biz Stories as she interviews Sabir Semerkant, founder of Growth by Sabir and a billion-dollar eCommerce strategist who has worked with industry legends like Gary Vee and Neil Patel. Sabir shares actionable insights and candid advice for entrepreneurs and small business owners looking to scale, adapt, and thrive in today's digital marketplace. Whether you're just starting out or looking to take your business to the next level, Sabir's wisdom and proven methods will inspire you to test, learn, and grow, one percent at a time. He convinces us that we need to just ONE thing better (at a time). Nail it - then move on to the next thing to improve. Sabir is currently running a program called Rapid 2X, and in 2024 alone he helped 29 brands across 17 different product categories and the average brand experienced a 108% increase in growth in the first 21 days alone.
Join Dr. LL on Small Biz Stories as she interviews Sabir Semerkant, founder of Growth by Sabir and a billion-dollar eCommerce strategist who has worked with industry legends like Gary Vee and Neil Patel. Sabir shares actionable insights and candid advice for entrepreneurs and small business owners looking to scale, adapt, and thrive in today's digital marketplace. Whether you're just starting out or looking to take your business to the next level, Sabir's wisdom and proven methods will inspire you to test, learn, and grow, one percent at a time. He convinces us that we need to just ONE thing better (at a time). Nail it - then move on to the next thing to improve. Sabir is currently running a program called Rapid 2X, and in 2024 alone he helped 29 brands across 17 different product categories and the average brand experienced a 108% increase in growth in the first 21 days alone.
In this episode of Grow a Small Business, host Troy Trewin speaks with Matthew Whyatt, Managing Director of Tech Torque Systems. Matthew shares his entrepreneurial journey, scaling a previous business to 70 employees before intentionally transitioning to a leaner, more focused team of six at Tech Talk, specializing in B2B marketing for SaaS and tech companies. He discusses the power of long-term strategy, the impact of personal branding, and the growing effectiveness of hyper-personalized marketing. With revenue projected to exceed $1 million, Matthew attributes much of the company's success to a disciplined marketing approach, robust systems, and clearly defined processes. He also opens up about the realities of cash flow management, the importance of professional development, and the enduring value of mentorship in sustaining business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Matthew Whyatt, the hardest part of growing a small business is avoiding distractions and staying focused on what truly drives long-term success. He stresses the temptation of chasing "shiny objects"—the latest tools, trends, or business ideas—that can derail progress. Instead, he believes in the importance of discipline, consistency, and nurturing the core business strategy. Using the metaphor of letting the oak tree grow from the acorn you planted, he emphasizes the need to water, tend, and build structure and systems around the business rather than relying on short-term tactics or quick wins. What's your favorite business book that has helped you the most? Matthew Whyatt mentions several impactful business books, but one of his favorites that has helped him the most is The Greatest Salesman in the World by Og Mandino. He appreciates it for its powerful lessons wrapped in a fable format. He also highlights The Goal by Eliyahu Goldratt, which offers valuable insights into process thinking and business systems, and says that thinking of a business like a manufacturing process can significantly improve throughput and efficiency. These books have deeply influenced his approach to sales, systems, and business strategy. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Matthew Whyatt recommends several valuable podcasts and online learning resources for growing a small business. He highlights Dale Beaumont's Business Blueprint as particularly impactful, noting its structured, systems-focused approach and strong community of business owners. He also mentions learning a lot from thought leaders like Alex Hormozi and Neil Patel, especially around marketing and personal branding. In terms of podcasts, he recommends checking out Nathan Latka's podcast, which focuses on SaaS businesses and digs deep into financials and growth strategies—ideal for those in the tech and software space. What tool or resource would you recommend to grow a small business? Matthew Whyatt recommends your calendar as the most powerful tool for growing a small business. He emphasizes the importance of scheduling tasks with discipline and structure to maintain consistency and productivity. In addition, he suggests exploring AppSumo to find lifetime deals on useful business tools, helping reduce the burden of monthly subscriptions while still accessing high-quality software for marketing, automation, and operations. These resources, combined with disciplined execution, can significantly enhance small business growth. What advice would you give yourself on day one of starting out in business? Matthew Whyatt's advice to his younger self on day one of starting out in business would be: “It's all going to be okay.” This simple yet powerful message reflects his belief in trusting the journey, staying resilient through challenges, and focusing on long-term growth rather than immediate outcomes. It encapsulates the importance of patience, perspective, and perseverance in entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success is planting the acorn, nurturing it, and letting the oak tree thrive with systems and structure — Matthew Whyatt True success is the freedom to wake up and do what you love every single day — Matthew Whyatt Avoid the short-term sugar hit; long-term success is built on consistency and discipline — Matthew Whyatt
What do you get when you mix a web that remembers everything with software that can mine the depths of that everything to draw a frighteningly accurate picture of everyone, everywhere, all the time? You get what we're all going to get with the Trump administration using Peter Thiel's Palantir platform to create meta-files on every American citizen and very likely a lot of non-American citizens. This move comes after months of allowing ex-POTUS darling Elon Musk's DOGE pillage federal databases that were once considered sacred for the personal files of American citizens and files relating to government activities. Musk, who recently fell out of favor with Trump over something to do with a fist fight, a lot of drugs, and the deputy chief-of-staff's wife, wrote that, "without me Trump would have lost the election". More to come no doubt.Meanwhile, Neil Patel's NP Digital is being sued by FTX, the crypto-scheme that made Sam Bankman-Fried infamous. Among a number of other accusations, FTX suggests NP Digital was selling them the same services it sold similar services to other business for 12X less than it charged FTX. Google notes it is seeing more searches using AI, Reddit is suing Anthropic for training on Redditor data, Amazon wants to go robot, X disallows AI models from training on X user content, Google says Gemini 2.5 Pro codes, and we discuss the Great Decoupling of clicks and impressions, and much much more. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this Lessons episode, Neil Patel breaks down what most entrepreneurs get wrong on the journey from $0 to $100M—showing why early diversification can sabotage your success, how Bill Gates might've become the world's first trillionaire if he had stayed focused, and why hiring leaders with proven industry promotions is your secret weapon to scaling. Learn how each stage of growth—from startup to enterprise—requires entirely different skill sets, and why the right person for the job can unlock levels of scale strategy and execution you can't reach alone.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/bRT0kLobMEI Apple: https://podcasts.apple.com/us/podcast/neil-patel-entrepreneur-digital-marketing-expert-building/id1484783544 Spotify: https://open.spotify.com/episode/0WSd60PSoEmTHcO5s0Hn5f ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with David Milstein, co-founder of SellCord, about the evolving landscape of Walmart's e-commerce platform. David shares his journey from IT to e-commerce, the advantages of Walmart's fulfillment services, and how sellers can effectively advertise on the platform. The conversation also covers the differences between Walmart and Amazon in terms of seller experience, common mistakes to avoid, and future trends in Walmart's advertising strategies. Key Episode Takeaways: Walmart is rapidly growing as a competitive marketplace. Having a strong tech foundation is crucial for e-commerce success. Walmart's fulfillment services leverage their extensive infrastructure. Walmart's advertising options are similar to Amazon's but with unique features. Sellers should optimize their listings specifically for Walmart. Walmart actively seeks to support and retain sellers. Lower competition on Walmart can lead to more profitable sales. Proper categorization and attribute filling are essential for ranking. Walmart is investing heavily in technology and partnerships. Sellers should view Walmart as a secondary but important marketplace. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Satej Sirur, CEO of Rocketium, about the transformative impact of AI on ad creatives. They discuss Satej's journey from Microsoft and AWS to founding Rocketium, the challenges brands face in ad creation, and how AI tools streamline the creative process. The conversation highlights real-world applications, such as Colgate's experience with Rocketium, and explores the future of AI in creative production. Key Episode Takeaways: AI is fundamentally changing how brands create ad content. The need for multiple versions of ad creatives is crucial. Traditional creative processes are often fragmented and inefficient. Automation is essential for scaling ad production. AI tools can significantly reduce the time needed for creative tasks. Real-time analytics are now possible with AI integration. Brands can adapt their content for various platforms quickly. The future of creative production will heavily involve AI. Companies are becoming more open to using AI technologies. The combination of AI and SaaS is the future of creative solutions. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Tucker Carlson has been at the forefront of several significant developments following his departure from Fox News, which was announced on February 17, 2025. He has launched a new media venture in collaboration with former White House adviser Neil Patel, aiming to raise hundreds of millions of dollars for this project. This new media company will utilize Twitter as a key platform, where Carlson will post videos, including monologues, interviews, and documentaries, with extended versions available behind a paywall through a subscription service.Carlson is also set to embark on his "Tucker Carlson Live Tour," which will feature him discussing current events and hosting recognizable guests. One of the notable stops on this tour includes an appearance at the Footprint Center, where he will be joined by special guest Russell Brand.Recently, Carlson made headlines with a controversial claim that the Biden administration attempted to assassinate Russian President Vladimir Putin, a statement that has sparked significant debate and criticism due to the lack of evidence provided to support it. This claim has drawn mixed reactions from the public and critics, aligning with Carlson's history of making controversial and unsubstantiated statements.In terms of public appearances, Carlson is scheduled to join the 917 Society in Leipers Fork, Tennessee, for a fundraising dinner at the Glory Train Station. This event is part of the 917 Society's activities and reflects his ongoing engagement with various groups and audiences.Carlson's new media ventures have been highly successful, ensuring his income remains substantial even after leaving mainstream television. His ability to attract millions of viewers has been a key factor in the success of his independent projects, which include book sales, speaking engagements, and advertising revenue from his podcast and streaming content.The reactions to his recent comments and actions have been varied, with some praising his boldness and others criticizing his lack of evidence and controversial statements. This has contributed to ongoing debates about his influence on media and politics, highlighting the polarizing effect he has on public discourse.Carlson has also been involved in high-profile interviews, including discussions with former Democrats like Robert F. Kennedy Jr. and Tulsi Gabbard, as well as with media personalities like Russell Brand. These interactions underscore his continued relevance and ability to engage with a wide range of figures in the public sphere.Thank you for listening to the Tucker Carlson news tracker podcast. Please subscribe for more updates on his activities and their wider implications.
Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth.In 2024, Sabir's Rapid 2X program boosted growth for 29 brands across 17 industries, delivering a 108% average increase in just 21 days. Prior programs have scaled over 150 brands, including Ashley Stewart, which grew from $3M to $30M under Sabir's leadership.Connect with Sabir here:https://www.linkedin.com/in/sabirsemerkant/https://www.facebook.com/growthbysabir/https://www.growthbysabir.comDon't forget to click the link below to download our FREE High-Impact LinkedIn Post Templates: https://www.thetimetogrow.com/ecsposttemplates
This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websites. Learn how to set up competitive targeting for B2B SaaS and Software startups in less than 5 minutes with this step-by-step guide.In this Google Ads custom segment tutorial, you'll discover:- How to navigate Google Ads custom audience settings- Creating segments specifically targeting competitor website visitorsPerfect for SaaS founders and marketers who want to leverage competitive targeting to win over prospects already researching solutions in your space. This tutorial was created after some requests from a previous in-depth tutorial on how to target competitor traffic to bring users to your website.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Callinan, founder of Pentain, about the importance of financial data in driving eCommerce profitability. Adam shares his journey from co-founding Bottlekeeper to creating Pentain, emphasizing the need for brands to leverage financial insights for better decision-making. They discuss the impact of pricing strategies, the dangers of discounting, and the significance of understanding ad budgets. Adam highlights common blind spots among brands and the future of intelligence tools in eCommerce, advocating for actionable data-driven strategies. Key Episode Takeaways: Financial data is often overlooked by eCommerce founders. Understanding fixed and variable expenses is crucial for profitability. Discounting can harm a business's bottom line if not managed properly. Ad budgets should be based on data, not guesswork. Every dollar saved on fixed expenses directly increases net profit. Brands often underprice their products without realizing it. Using math can clarify the impact of pricing changes. AI tools can enhance decision-making in eCommerce. The same financial principles apply across different industries. Actionable insights from data are essential for business growth. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators
Special offer to The Creator's Adventure listeners only! Sabir is offering a $500 discount and a 5% kickback for any successful conversion. 5% is about $500 for rough figures!Check out Sabir's program here: growthbysabir.com/adventureSabir is the growth strategist behind over $1 billion in revenue, and the creator of Rapid 2X - a program that has helped brands across 17 industries boost their growth by an average of 108% in just three weeks.He's worked with global names like Canon, Tommy Hilfiger, and Sour Patch Kids, and he's the guy that Gary Vee, Neil Patel, and Matt Higgins all turn to for e-commerce strategy. If you're an online business owner, e-commerce founder, or just curious how to grow a business fast, this episode is for you!⛰️ Get started free with 30 days of unlimited Heights AI access ⛰️
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Daniella Boltzmann, founder of MindfulGoods.co, who shares her expertise in Amazon optimization. Daniella discusses her journey in marketing, the importance of focusing on specific services, and introduces her three-step 'Buy Now' method designed to help brands triple their sales on Amazon. She emphasizes the significance of effective product listings, high-quality imagery, and understanding customer needs. The conversation also covers common pitfalls brands face when optimizing their Amazon listings and highlights real-world success stories from brands that have implemented her strategies. Key Episode Takeaways: Daniella Boltzmann is a leading expert in Amazon optimization. The 'Buy Now' method consists of three key steps: getting found, getting clicked, and converting sales. Brands often struggle with converting traffic into sales despite driving significant traffic. High-quality images are crucial for capturing customer attention on Amazon. AI can be effectively used to create product images, but quality must be maintained. Many brands mistakenly copy their Shopify listings directly to Amazon, which can lead to poor performance. Understanding customer questions is essential for effective product imagery. Successful brands often see significant sales increases after optimizing their listings. It's important to focus on quality over budget when creating product images. Learning to sell on Amazon can be done through simple reselling strategies. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation also covers common pitfalls brands face in TikTok advertising and the creative approaches that can enhance ad performance. Nikki shares insights on the evolving nature of influencer partnerships and the significance of setting clear expectations with clients. Key Episode Takeaways: TikTok is a viable channel for brands now and in the future. Nikki's journey from corporate to agency life highlights the importance of adaptability. The beauty niche has seen significant success on TikTok due to its visual nature. Brands targeting Gen Z and Gen Alpha benefit from TikTok's low-cost advertising. High average order value products may not perform well on TikTok. The halo effect of TikTok can boost brand awareness even without direct sales. Authenticity and creativity are key to successful TikTok marketing. Low-fi, user-generated content resonates best with TikTok audiences. Clear expectations with clients are essential for successful campaigns. Brands must diversify their marketing strategies beyond paid ads. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Sarah Gallagher, a seasoned expert in eCommerce strategy. They discuss the critical importance of performance and speed in eCommerce, exploring how these factors can significantly impact marketing efforts, customer retention, and overall business success. Sarah shares insights from her extensive experience, including practical tips for optimizing site speed and real-world examples of performance upgrades leading to increased conversion rates. The conversation also touches on the evolving landscape of eCommerce, the integration of social platforms, and the tools brands can use to assess their performance. Key Episode Takeaways: Speed is crucial for eCommerce success. Performance upgrades can lead to significant revenue increases. Optimizing site speed can improve conversion rates by 37%. Brands must provide a friction-free customer experience. Regular performance assessments are essential for maintaining site efficiency. Image optimization is a key factor in site speed. Integrating with social platforms can enhance brand visibility. Understanding customer behavior is vital for eCommerce strategy. Monthly performance reviews can prevent degradation over time. A solid performance foundation is necessary before implementing design changes. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience generating over $1 billion in revenue. Recognized and endorsed by industry leaders such as Gary Vee, Neil Patel, and Matt Higgins of Shark Tank, Sabir has been a trusted advisor to Fortune 500 companies, guided startups to scale, and helped iconic brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid and sustainable growth. In 2024, Sabir's Rapid 2X Program propelled 29 brands across 17 industries to new heights, delivering an impressive 108% average growth in just 21 days. His track record includes scaling more than 150 brands, with notable success like Ashley Stewart, which grew from $3M to $30M under his leadership. Sabir has developed the 8-D Method, a proven framework designed to unlock 2X-10X growth for any eCommerce business with Product-Market Fit. This method equips businesses to thrive, even in tough economic conditions, enabling them to boost sales and maximize profits in today's competitive landscape. During the show we discussed: The 8D Method Is A Growth Framework Designed To Help E-Commerce Brands Scale Effectively. It Can Help Businesses Double Their Sales In As Little As 12 Weeks With Strategic Focus. It's Built On Eight Dimensions That Identify And Unlock Hidden Growth Opportunities. The Method Brings Structure And Clarity, Giving Business Owners More Control And Freedom. It Helps Brands Differentiate And Rise Above The Noise In Saturated Markets. It Addresses Conversion Drops And High Cart Abandonment With Proven Tactics. The System Improves Margins Even When Ad Costs Are Rising By Optimizing Operations. It Solves Common Challenges Like Disorganization, Plateaued Growth, And Unclear Direction. The “Organize” Phase Reduces Anxiety By Creating A Clear Operational Foundation. The “Prioritize” Phase Ensures Teams Focus On Actions That Drive The Most Growth. Brands Using The Method Often See Fast Results—Sometimes Within Weeks. Unlike Relying Solely On Ad Platforms, It Builds Long-Term, Channel-Independent Growth. It Helps Brands Avoid Mistakes Like Chasing Trends Or Depending On One Traffic Source. The Rapid 2x System Can Trigger 100%+ Sales Increases In Under 30 Days. Resources: https://growthbysabir.com/businesscredit
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sabir Semerkant as they chat about tactics to employ when setting up your storefront, marketing your e-commerce business, and more! Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Zain Shah, a leader in data strategy and AI. They discuss the transformative role of AI in marketing, particularly in e-commerce, and how businesses can leverage data to enhance their marketing strategies. Zain shares insights from his career, the importance of a solid data strategy, and common pitfalls companies face when implementing AI. The conversation also touches on the future of AI in marketing and practical tools for businesses looking to adopt AI-driven solutions. Key Episode Takeaways: AI tools are becoming essential for businesses today. Data should be viewed as a critical asset. AI can automate many marketing tasks effectively. Understanding data is crucial for making informed decisions. Companies must align AI strategies with overall business goals. Personalization in marketing is enhanced through AI. Common mistakes include over-reliance on biased data. AI should complement human roles, not replace them. Testing and iteration are key to successful AI applications. Traveling broadens perspectives and enhances creativity. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Stuart Cohen, a Canadian visual artist and entrepreneur, about his journey in photography and filmmaking, and the importance of brand differentiation in the crowded e-commerce space. They discuss the challenges small businesses face in standing out against larger competitors, the strategies that have worked for Stuart's company, Superstock, and the impact of AI on the visual arts industry. The conversation also touches on common mistakes brands make and the future of authenticity in branding. Key Episode Takeaways: Stuart Cohen emphasizes the importance of continuous learning in a rapidly changing industry. Brand differentiation is crucial for small businesses in competitive markets. Superstock focuses on being 'for artists, by artists' to differentiate itself from larger competitors. Niche strategies can help e-commerce brands stand out in crowded spaces. Common mistakes include not admitting to errors and failing to keep up with technology. AI is transforming the visual arts industry, presenting both challenges and opportunities. Authenticity and real experiences may become key differentiators in branding. Stuart's journey highlights the value of mentorship and hands-on experience in the arts. The importance of understanding market needs and adapting to them is essential for success. Personal connections and storytelling can enhance brand differentiation. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Get Noticed! Send a text."Sabir was an early employee in Vayner Media and helped start our e-commerce division." says Gary Vaynerchuk.Neil Patel, FOUNDER @ NEIL PATEL DIGITAL, says "Sabir takes a very long term approach to marketing, which is refreshing. Sabir Semerkant, the growth expert that Shark Tank investors turn to for scaling e-commerce brands came on the show to explain how he turns promising ecom brands into $10M/yr+ profitable winnersBonus $500 discount on his 8D program when you mention that you hear him on The UnNoticed Entrepreneur show.Key topics:00:38 Introduction to the 8D framework03:45 Why most e-commerce businesses struggle with lopsided growth06:42 Breakdown of the eight dimensions for sustainable growth08:53 Aurum Brothers case study: from £1.5M to £3M+ in one year16:07 The implementation-focused Rapid 2X accelerator programme#E-commerceGrowth #ScalingBusiness #ProfitableE-commerce #8DFramework #MarketingStrategyEveryday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifyFree - Quizzes, Calculators And FormsOutGrow - Quizzes, Calculators And Forms - over 21 industry vertical templates.Designrr.io Creates eBooks & LeadmagnetsTransform content into eBooks, Show Notes, Dynamic Flipbooks, Transcripts, PDFs and Web pages.Kajabi Course Platform Kickstarter!Get the foundations you need to start your online business On Kajabi For $69/mo. Turn text to video, in minutes.Create studio-quality videos with AI avatars and voiceovers in 130+ languages. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/
Meet Jeff Fenster, a serial entrepreneur, problem solver, and relationship builder who's scaled multiple businesses by identifying problems worth solving - and assembling the right team to tackle them. Inspired early on by A Shark Never Sleeps, Jeff set out to become a sports agent, only to pivot right after law school and dive into entrepreneurship. His first venture began with a bold move - calling his employer's bluff and walking out to start his own company, only to face a major hiccup when payroll checks were accidentally sent to clients. Through trial, error, and big wins, Jeff has honed his entrepreneurial philosophy: “If you can live in your greatness, success is guaranteed.” That philosophy was put to the test when he dreamed up what would become Everbowl. Despite critics pointing out he wasn't a chef - and that most restaurants fail - Jeff saw the opportunity. Why? Because business owners, not chefs, build successful restaurant brands. From that insight, he coined: “Experience is the most overrated prerequisite to starting a company.” From the lessons of building Everbowl, Jeff launched his latest venture - WeBuild - a company that helps others bring their physical business ideas to life by streamlining construction and buildouts. Jeff also shares insights weekly on his podcast, The Jeff Fenster Show, where he interviews top performers, athletes, entrepreneurs, and creators about what makes them great. In this episode, we talk about: • How Jeff approaches building multiple businesses at once • The role of self-awareness in entrepreneurial success • His 5 core principles for life and business • His latest book, Relationship Capital, which dives into the power of networking, mentorship, and building value through people • Business relationships with names like Neil Patel, Drew Brees, Shaq, and the GoFundMe founders • Why he believes investing in people is the ultimate multiplier • His new venture, WeBuild, and what he's solving next • And the power of storytelling through The Jeff Fenster Show Plus, we get into tacos (of course): Jeff's favorite taco spot: Casero Taqueria His taco order: The al pastor, shrimp, and whatever the weekly special is.
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Eitan Koter, co-founder and co-CEO of Vimy, a leading video commerce platform. They discuss the evolution of video commerce, the impact of shoppable videos and live shopping on e-commerce, and the importance of creating engaging content that drives sales. Eitan shares insights from his extensive experience in the industry, including the significance of community building and the role of emerging technologies like AR and VR in shaping the future of commerce. The conversation highlights practical strategies for brands looking to leverage video for increased customer engagement and sales. Key Episode Takeaways: Video commerce is the next iteration of e-commerce. Shoppable videos allow direct purchases from within videos. Community building is essential for driving sales. Emerging technologies like AR and VR are transforming commerce. Short form videos can lead to significant ROI. Authenticity in content creation fosters customer loyalty. Educational content is crucial for brand awareness. Live shopping events can yield high conversion rates. Video is a powerful tool for emotional engagement. Consistency and experimentation are key to success. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In this engaging conversation, Arlen Robinson and Kelly Resendez explore the significance of authenticity in business, particularly for women entrepreneurs. Kelly shares her journey and insights on how to empower others through an abundance mindset. They discuss the importance of aligning purpose with profit, attracting and retaining customers through online events, and the common pitfalls in event promotion. The conversation emphasizes the need for clarity in target audience and the value of building authority and influence in the e-commerce space. In this conversation, Kelly Resendez and Arlen Robinson explore the importance of communication mastery in business, the future of events in e-commerce, and the impact of technology on customer engagement. They discuss how leaders can leverage education to enhance brand value and the necessity of human connection in a digital world. Kelly shares insights on self-sabotage among business owners and emphasizes the need for continuous improvement and adaptation in a rapidly changing environment. Key Episode Takeaways: Empowering women entrepreneurs is a key focus for Kelly Resendez. Authenticity in branding is increasingly important for consumer trust. Aligning business purpose with profit leads to greater success. Understanding your target audience is crucial for effective marketing. Adding value should be the primary goal of online events. Establishing clear goals for events can guide success. Common mistakes include complicating the registration process. Leveraging partnerships can enhance event attendance. Flexibility and willingness to pivot are essential in marketing. Building authority and influence is vital for e-commerce success. You have to continuously get better at communication. Mastery in communication can significantly impact business success. Leaders should focus on communication mastery to enhance their influence. Education can be a powerful tool for brand value enhancement. The future of events will leverage technology for better engagement. Human connection remains vital despite technological advancements. Self-sabotage is a common issue for business owners. Pickleball exemplifies the social aspect of community building. Customers expect immediate answers and engagement. Investing in personal development is crucial in a changing job landscape. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1641: Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions. Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/ Quotes to ponder: "User experience is about how people feel when they use your website." "One of the most effective ways to evaluate UX is to watch real users interact with your website." "Heatmaps can show you where users click, how far they scroll, and what draws their attention." Episode references: Hotjar: https://www.hotjar.com UsabilityHub: https://usabilityhub.com Lookback: https://lookback.io Crazy Egg: https://www.crazyegg.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Adam Guild is the co-founder and CEO at Owner, an online food ordering system for independent restaurants. Within a year, Owner went from being about to run out of money to having hundreds of customers. Last year, they raised a $33M Series B. Adam's entrepreneurial journey began as a teenager when he built a successful Minecraft server, which led him to drop out of high school to become a founder. His passion for helping small businesses was sparked by his mom's struggles running a dog grooming shop, which led him to launch the early iteration of Owner. -- In today's episode, we discuss: How working with a small business kickstarted Owner Adam's unusual outbound strategy Why the pandemic accelerated Owner's success How Owner's pivot led to “hyperbolic” product-market fit The two qualities Adam looks for in new hires -- Referenced: Alex Bard: https://www.linkedin.com/in/alexbard/ Dean Bloembergen: https://www.linkedin.com/in/deanbloembergen/ Guisados: https://www.guisados.la/ HubSpot: https://www.hubspot.com/ Jack Altman: https://www.linkedin.com/in/jackealtman/ Kimbal Musk: https://www.linkedin.com/in/kimbalmusk/ Modern Restaurant Management: https://modernrestaurantmanagement.com/ Naval Ravikant: https://www.linkedin.com/in/navalr/ Neil Patel: https://www.linkedin.com/in/neilkpatel/ Peter Thiel: https://www.linkedin.com/in/peterthiel/ P.F. Chang's: https://www.pfchangs.com/ Sean Rad: https://www.linkedin.com/in/seanrad/ Thiel Fellowship: https://thielfellowship.org/ Tim Ferriss: https://www.linkedin.com/in/timferriss/ Y Combinator: https://www.ycombinator.com/ -- Where to find Adam: LinkedIn: https://www.linkedin.com/in/adamharrisonguild/ -- Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast -- Timestamps: (00:00) Intro (01:29) Adam's first business (04:15) The transition from Minecraft to Owner (05:58) The dark side of the gaming industry (14:20 Adam's scrappy strategy to landing his first customers (16:52) The COVID pivot (21:31) The quest to find product-market fit (30:53) What actually worked to get new customers (36:03) Inside Owner's explosive growth (46:41) How Owner secured its crucial first round of funding (53:34) The bet on going multi-product (64:28) What Adam wishes he knew at 17 (76:22) Sales-led vs. product-led growth
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Matthew Stafford, CEO of Build Grow Scale, about the importance of e-commerce optimization. They discuss how brands can transform their sales by focusing on conversion rates rather than just increasing traffic. Matthew shares insights on common mistakes e-commerce brands make, the significance of customer feedback, and actionable strategies to reduce cart abandonment. The conversation also explores the role of AI in e-commerce and future trends in the industry, concluding with Matthew's personal experiences and insights. Key Episode Takeaways: Traffic is not the main problem; conversion rates are. Most e-commerce stores convert at 2-3%. Optimizing existing traffic can double business revenue. Human behavior, not tricks, drives successful optimization. Brands often copy big companies without understanding their strategies. Customer feedback is crucial for website optimization. SMS recovery can significantly reduce cart abandonment. Clear communication on websites increases trust and conversions. AI will play a major role in the future of e-commerce. Simplicity in design is key to improving user experience. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
#283 Struggling to keep up with the fast-changing world of digital marketing? In this episode, host Brien Gearin sits down with marketing expert Eric Siu, founder of Single Grain and co-host of Marketing School with Neil Patel, to discuss the shift from traditional SEO to Search Everywhere Optimization and the massive impact AI is having on business. Eric shares his journey of transforming a failing agency into a thriving business, explains why the future belongs to small teams running big businesses with AI, and reveals how companies can stay ahead by embracing AI-driven strategies for content creation, advertising, and automation. Whether you're a business owner or marketer looking to adapt to the AI revolution, this episode is packed with insights to help you future-proof your strategy and scale smarter! What we discuss with Eric: + Search Everywhere Optimization – SEO is no longer just Google + AI's Impact on Marketing – Automating content, ads, and strategy + Small Teams, Big Businesses – How AI is replacing large workforces + Future of Agencies – Why the traditional model is dying + AI-Powered LinkedIn Ads – Scaling personalized campaigns fast + Website Traffic Decline – The shift to zero-click search results + AI Avatars & Content – Creating videos, ads, and engagement at scale + The Role of Curiosity – Why lifelong learning is key to success + The Future of Work – AI-driven businesses and universal income + Entrepreneurial Focus – Staying involved and committed for long-term success Thank you, Eric! Check out Single Grain at SingleGrain.com. Listen to the Marketing School podcast. Follow Eric on Instagram, LinkedIn, and Twitter. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Isra Al-Rari, an expert in email marketing and deliverability. They discuss the evolution of email marketing, common mistakes brands make, and the importance of personalization and customer retention strategies. Isra shares her journey from e-commerce store owner to email marketing specialist, emphasizing the need for brands to focus on first-time customer profitability and creating engaging email content that drives action. The conversation highlights the significance of understanding customer behavior and data to enhance email marketing effectiveness. Key Episode Takeaways: Email marketing is a vital communication channel that is not going away. Brands often treat emails like magazine catalogs, which is a mistake. Effective email marketing requires a balance of copy and imagery. Personalization should be based on customer data and behavior, not just names. First-time customer profitability is crucial for sustainable growth. Creating milestones for customers can enhance retention. E-commerce brands should offer more free products to retain customers. Email marketing should focus on retention, not just revenue generation. Understanding customer behavior is key to effective email campaigns. Brands need to unify their marketing strategies for better growth. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Hala Taha built an eight-figure media company using data-driven sales strategies and activity-based selling to close high-value deals. As a successful entrepreneur, she knows that sales success isn't about luck. It comes from mastering the right tools, prospecting strategically, and developing a resilient mindset. In this episode, Hala breaks down how to scale smarter, optimize your funnel, and boost conversions. She also shares insights on leveraging AI in business, tracking your pipeline effectively, and managing deals seamlessly with CRM tools like Pipedrive. In this episode, Hala will discuss: (00:00) Introduction (01:30) Webinar Overview (05:27) Understanding Bottoms Up Sales Strategy (07:48) Activity-Based Selling Explained (10:02) Driver Trees and Performance Metrics (19:39) Becoming a Sales Psychopath with Shelby Sapp (28:40) Pipedrive Demo and Features (34:44) Introduction to Pipedrive (35:48) Optimizing Sales Funnels with Sean Cannell (36:27) Improving Conversion Rates with Russell Brunson (43:13) Analyzing Competitor Funnels (46:44) Prioritizing Sales Calls (50:41) Identifying Fool or Favorite Clients (58:27) Leveraging AI in Sales Hala Taha is the host of Young and Profiting, the number one entrepreneurship and business podcast. She is the Founder and CEO of YAP Media, an award-winning social media and podcast production agency. She also founded YAP Media Podcast Network, a top business and self-improvement podcast network, where she helps business podcasters like Jenna Kutcher, Amy Porterfield, Neil Patel, and Russell Brunson grow and monetize their platforms. Resources Mentioned: Get a free 14-day trial and 20% off your membership with Pipedrive: youngandprofiting.co/sales Pipedrive Slides: youngandprofiting.co/PipedriveSlides Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-Commerce, Ecommerce, Negotiation, Persuasion, Inbound, Value Selling, Account Management, Scale, Sales Podcast.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Chris Timmer, CEO of Linworks, about the evolving landscape of e-commerce operations. They discuss the impact of COVID-19 on online selling, the importance of automation and technology in managing multi-channel selling, and the rise of social selling. Chris shares insights on common mistakes businesses make when expanding across marketplaces and highlights future trends in e-commerce, including the integration of AI and the balance between brick-and-mortar and online strategies. Key Episode Takeaways: Chris Timmer has over three decades of experience in e-commerce operations. COVID-19 accelerated the shift to online shopping for many businesses. Retailers must adapt their strategies to meet evolving consumer expectations. Automation in inventory and order management is crucial for success. Social selling is becoming increasingly important, especially among younger consumers. Businesses should avoid expanding too quickly across multiple marketplaces. Customer experience is key to driving repeat sales and loyalty. The integration of AI can streamline operations and improve efficiency. A hybrid approach of online and brick-and-mortar can enhance brand presence. Future trends include globalization of selling and advancements in self-service technology. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1620: Generating high-quality leads starts with accurate customer data. Shayla Price emphasizes the importance of gathering reliable insights, refining buyer personas, and segmenting audiences to create personalized marketing strategies. By leveraging data effectively, businesses can improve conversions, build stronger customer relationships, and ultimately drive more sales. Read along with the original article(s) here: https://neilpatel.com/blog/customer-data-solution-to-lead-generation/ Quotes to ponder: "Understanding who your customers are and, in turn, what they like, will undoubtedly enable you to increase conversions and sales." "Use personas to spend more time with qualified leads, because they're the ones who are most likely to turn into those long-term customers you're looking for." "Customer data is intended to facilitate the relationship between the sales rep and the buyer." Learn more about your ad choices. Visit megaphone.fm/adchoices
In this engaging conversation, Dr. A.K. Pradeep, a pioneer in applied neuroscience and AI, shares insights into how understanding the non-conscious mind can transform consumer behavior and innovation. He discusses his journey into neuroscience, the importance of appealing to the non-conscious mind in marketing, and the framework of desire that drives consumer decisions. Dr. Pradeep elaborates on the six dimensions of desire that influence purchasing behavior, emphasizing the need for novelty, familiarity, and trust in consumer products. In this conversation, Dr. A. K. Pradeep discusses the intersection of neuroscience and e-commerce, emphasizing the importance of cognitive fluency, belonging, and self-esteem in consumer behavior. He explores how brands can create desire through effective messaging and branding strategies, and highlights the potential for healthcare companies to market good habits. The discussion also touches on the therapeutic aspects of art and the role of generative AI in healthcare. Dr. Pradeep concludes with a personal insight into his practice of the Indian warrior mace, showcasing his multifaceted interests. Key Episode Takeaways: Dr. Pradeep's journey into neuroscience began with a pivotal moment at Coca-Cola. The non-conscious mind is responsible for 95% of consumer decisions. Companies often focus on conscious marketing strategies, missing the non-conscious appeal. Understanding consumer desires requires a framework that considers memory structures. Desire can be stimulated through six key dimensions: novelty, familiarity, and trust. Neuroscience can provide insights into effective marketing strategies. E-commerce companies must act quickly to persuade consumers in milliseconds. Trust can be built through science and celebrity endorsements. Innovative product features should align with consumer memory structures. The importance of novelty in maintaining consumer loyalty. Cognitive fluency is crucial for consumer trust. The rule of threes simplifies decision-making for customers. Belonging and self-esteem are powerful motivators in marketing. Desire is a key element in branding and consumer engagement. Healthcare marketing can focus on promoting good habits. Generative AI can enhance therapeutic practices in healthcare. Art can serve as a form of therapy for patients. Effective branding creates a sense of exclusivity and worthiness. Neuroscience principles can be applied to various industries. Personal interests can enrich professional expertise. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
When most PI firms are going all-in on digital and legal SEO, Michael DePasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, Michael DePasquale shares his unique journey from TV station operations to running a successful personal injury practice across multiple states. With rare insider knowledge from running a 40-station broadcast network, Michael reveals how he leverages TV economics to negotiate better media buys and achieve lower case acquisition costs than competitors. He explains why combining traditional media with digital marketing has been his winning formula for law firm growth, why he's targeting secondary markets that others overlook, and the strategic thinking behind his recent rebrand. We discuss: Why focusing on marketing "blocking and tackling" fundamentals for attorneys outperforms exotic tactics How understanding TV station economics creates an advantage in media buying and case acquisition The strategic approach to law firm growth by expanding into secondary markets instead of major metros Balancing traditional media with digital marketing and legal SEO for optimal results Michael's counterintuitive all-trial attorney model and why it works for his firm How his recent rebrand from DePasquale and Moore to DM Injury Law is performing Recruiting strategies that help attract top legal talent in competitive markets Leadership lessons learned while scaling from solo practitioner to 60+ attorneys Guest Details Michael DePasquale is the founder of DM Injury Law (formerly DePasquale & Moore), operating across multiple states with over 60 attorneys. His background running a 40-station broadcast network gives him unique insight into media buying and marketing strategy that few attorneys possess. Michael DePasquale: LinkedIn DM Injury Law: Website, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
The Common Denominator podcast celebrates its 200th episode! Join us as we look back at the beginning of the show, chat about where it's headed, and reminisce about great guests, funny moments, and impactful life-lessons learned along the way. You'll gain plenty of inspirational and practical mindset advice from Olympic champions, military heroes, billionaires, and more. If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in spreading the word about the show and helps us get more great guests. Thanks for listening! Follow Moshe on social media:Facebook: https://www.facebook.com/MoshePopack/Instagram: https://www.instagram.com/mpopack/YouTube: https://www.youtube.com/@mpopack Topics: 0:00 – Intro2:00 – The inspiration behind the show4:30 – How the show's evolved8:00 – The many challenges of hosting12:00 – Guest testimonials part 117:00 – Moshe's curious nature21:00 – Gratitude for his guests23:00 – Positive mindset traits27:30 – Celebratory cake!28:30 – Guest testimonials part 2
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Neil Twa, a successful entrepreneur and co-founder of Voltage, an Amazon FBA consultancy. Neil shares his journey from working at IBM to becoming a leading figure in e-commerce, discussing the importance of branding, marketing strategies, and the role of storytelling in building customer loyalty. He emphasizes the significance of Amazon as a launchpad for brands and the need for emotional connectivity with consumers. Neil also highlights the evolution of branding and the necessity of adapting to market demands. In this conversation, Neil Twa discusses the intricacies of optimizing Amazon listings, the importance of understanding market demand, and the challenges faced by sellers in the Amazon marketplace. He emphasizes the need for innovation in product development, the significance of multi-channel selling, and addresses common misconceptions about Amazon FBA. Twa also shares insights on navigating the DTC landscape and the evolving nature of e-commerce. Key Episode Takeaways: Neil Twa has launched multiple eight-figure brands since 2012. The importance of emotional connectivity in branding. Amazon serves as a powerful incubator for new brands. Successful brands focus on value creation and problem-solving. Storytelling is crucial for building brand loyalty. Sales and marketing strategies must evolve with the market. Control over the entire business process is essential for success. User-generated content is vital for modern marketing. Brands should focus on one channel before expanding to others. Building relationships and networks is key to business growth. Amazon's ecosystem allows for both organic and PPC marketing. The relationship between product marketing and sales is crucial. Innovating existing products can lead to greater market success. Understanding market demand is key to product positioning. Multi-channel selling is essential for business growth. Many misconceptions exist about the profitability of Amazon FBA. Challenges in the Amazon marketplace can be mitigated with the right strategies. Investing in inventory and brand control is vital for success. E-commerce requires a balance between different sales channels. The cost of doing business is a reality in both DTC and Amazon sales. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com. Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
27 years ago, entrepreneur Dean Graziosi had to max out his credit cards and spend over $200,000 just to get his product on TV. Today, AI can help you launch a business in a matter of hours, for the cost of a few cups of coffee. In the sixth and final episode of the YAPCreator Series, Hala explores how AI is revolutionizing content creation and entrepreneurship. She also dives into practical AI strategies that can help you unlock your creative potential. You'll hear from some of the brightest minds in business and tech, including Reid Hoffman, Tom Bilyeu, and Jen Gottlieb, who help to unpack the future of content creation in the age of AI. In this episode, Hala will discuss: (00:00) Introduction (01:15) Dean Graziosi on the Evolution of Entrepreneurship (03:46) AI's Role in Lowering Barriers for Entrepreneurs (12:20) AI as a Personal Assistant for Content Creation (15:54) AI's Impact on Creativity and the Future of Work (19:22) Leveraging AI for Marketing and Public Relations (24:45) Maximizing Content with AI (25:23) The Human Touch in AI Content (28:00) Tom Bilyeu on AI and Content Creation (35:01) Reid Hoffman on AI Agents (38:32) Future Predictions and Trust in AI Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E254 with Jen Gottlieb: youngandprofiting.co/4324ayp YAP E291 with Gary Vaynerchuk: youngandprofiting.co/41DRxcd YAP E252 with Harley Finkelstein: youngandprofiting.co/4i2IYN5 YAP E230 with Ken Okazaki: youngandprofiting.co/3Ervwnx YAP E226 with Neil Patel: youngandprofiting.co/4gqjng0 YAP E316 with Kat Norton: youngandprofiting.co/40I34q4 YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, business, business podcast, self-improvement, personal development, starting a business, strategy, investing, sales, selling, psychology, productivity, entrepreneurs, AI, artificial intelligence, technology, marketing, negotiation, money, finance, side hustle, startup, mental health, career, leadership, mindset, health, growth mindset.
This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media. We discuss: Why daytime direct response ads deliver the highest ROI for law firms How to negotiate TV rates effectively (and what CPM should be your target) Strategic scheduling: optimal frequency and time slots for maximum impact The real cost of market entry in major DMAs Performance tracking systems that prove TV campaign effectiveness Creative strategies that build memorable brands Managing exclusivity and competitive separation in crowded markets When to avoid remnant inventory and why it can hurt your brand Guest Details Sarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI. Sarah Parisi: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Want to boost your income? In this episode, marketing expert Neil Patel shares his best tips and strategies for making more money through smart marketing and investing.---Neil Patel is a digital marketing expert, entrepreneur, and co-founder of companies like Crazy Egg, Hello Bar, and KISSmetrics. Specializing in SEO and content marketing, he has helped major brands like Amazon and HP boost their online visibility. Patel is known for his data-driven strategies and shares marketing tips through his blog, podcast, and YouTube channel.---Like this episode? Watch more like it
In this special "Ask Me Anything" episode of the eCommerce Marketing Podcast, host Arlen Robinson answers listener questions about scaling an eCommerce business, increasing customer retention, optimizing paid ads, and mastering SEO. If you're looking to improve your online store's marketing strategy, this episode is packed with actionable insights to help you grow. Key Topics Discussed: Scaling with Paid Ads: How to know when your store is ready and avoid costly mistakes. Customer Retention Strategies: Email marketing, loyalty programs, and personalized recommendations. Fixing Facebook Ads Performance: Key optimizations to increase ad effectiveness. Email Marketing Without Annoying Customers: Segmentation, personalization, and adding value. Starting an eCommerce Business with $5,000: Where to invest first for maximum ROI. For show transcript highlights, past guests, and to submit your question for the next Ask Me Anything episode, visit: https://www.ecommercemarketingpodcast.com. Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority. We discuss: How to become THE name in your blue ocean The most common auto defects hiding in standard accident cases Key product liability indicators that signal major settlement potential A strategic framework for evaluating auto product cases Building authority through relationship marketing over advertising Creating work-life integration while handling complex litigation Guest Details Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation. Julian Gomez: LinkedIn The Julian C. Gomez Law Firm: Website, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
If you've ever felt like your content just isn't sticking, you might not be speaking your audience's language. But figuring out what resonates isn't a guessing game. There are real strategies to find what connects, cut what doesn't, and adjust on the fly. In this episode of the YAPCreator Series, presented by OpusClip, Hala Taha breaks down why analyzing audience behavior is critical. She also shares powerful strategies to help you better understand your audience and their preferences so you can create content that captivates, converts, and keeps people coming back for more. In this episode, Hala will discuss: (00:00) Introduction (02:45) Understanding Your Audience (03:24) Neil Patel on Finding the Right Audience (07:29) Nick Loper on Turning an Audience into a Business (09:11) Creating Value-Based Content with Julie Solomon (14:33) Engaging Your Audience with Oz Perlman (18:19) Mastering YouTube with David Shands (23:25) Leveraging Data and Analytics (25:18) Ken Okazaki's “Toilet Strategy” for Viral Videos (28:21) Adapting and Evolving Your Content (30:55) Using OpusClip for Viral Content Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0 YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new
Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community. Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states. We discuss: Implementing PIMCON insights in real firms Transforming marketing from expense to asset Building systems that scale without losing soul Creating genuine community connections that drive revenue Measuring and tracking unconventional marketing ROI Guest Details Amanda Demanda: The brand-building strategist redefining what's possible in PI Bob Simon: Trial attorney turned referral network master Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:17 Call for Community Speakers 01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand 01:33 Aligning With Your Target Audience 04:35 Making Your Message Pop 08:00 The Power of Bold Branding Choices 11:59 [Transition to Bob Simon] 12:03 Why Personal Relationships Beat VC-Backed Marketing 13:21 The Immigration Lawyer's Million-Dollar Referral Strategy 19:15 Building Your Referral Network 20:25 The Freedom of Focusing on What You Love 20:53 [Transition to Dave Thomas] 21:03 Stop Making Your Firm the Hero 22:14 The Law Tigers Community-First Approach 24:44 Real Community Leadership 26:06 Tracking What Matters 27:03 The Numbers Don't Lie: Grassroots Marketing Results 29:08 The Grassroots Marketing Pyramid 30:06 Closing Call for PIMCON Speakers Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels