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In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Satej Sirur, CEO of Rocketium, about the transformative impact of AI on ad creatives. They discuss Satej's journey from Microsoft and AWS to founding Rocketium, the challenges brands face in ad creation, and how AI tools streamline the creative process. The conversation highlights real-world applications, such as Colgate's experience with Rocketium, and explores the future of AI in creative production. Key Episode Takeaways: AI is fundamentally changing how brands create ad content. The need for multiple versions of ad creatives is crucial. Traditional creative processes are often fragmented and inefficient. Automation is essential for scaling ad production. AI tools can significantly reduce the time needed for creative tasks. Real-time analytics are now possible with AI integration. Brands can adapt their content for various platforms quickly. The future of creative production will heavily involve AI. Companies are becoming more open to using AI technologies. The combination of AI and SaaS is the future of creative solutions. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth.In 2024, Sabir's Rapid 2X program boosted growth for 29 brands across 17 industries, delivering a 108% average increase in just 21 days. Prior programs have scaled over 150 brands, including Ashley Stewart, which grew from $3M to $30M under Sabir's leadership.Connect with Sabir here:https://www.linkedin.com/in/sabirsemerkant/https://www.facebook.com/growthbysabir/https://www.growthbysabir.comDon't forget to click the link below to download our FREE High-Impact LinkedIn Post Templates: https://www.thetimetogrow.com/ecsposttemplates
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Callinan, founder of Pentain, about the importance of financial data in driving eCommerce profitability. Adam shares his journey from co-founding Bottlekeeper to creating Pentain, emphasizing the need for brands to leverage financial insights for better decision-making. They discuss the impact of pricing strategies, the dangers of discounting, and the significance of understanding ad budgets. Adam highlights common blind spots among brands and the future of intelligence tools in eCommerce, advocating for actionable data-driven strategies. Key Episode Takeaways: Financial data is often overlooked by eCommerce founders. Understanding fixed and variable expenses is crucial for profitability. Discounting can harm a business's bottom line if not managed properly. Ad budgets should be based on data, not guesswork. Every dollar saved on fixed expenses directly increases net profit. Brands often underprice their products without realizing it. Using math can clarify the impact of pricing changes. AI tools can enhance decision-making in eCommerce. The same financial principles apply across different industries. Actionable insights from data are essential for business growth. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators
Special offer to The Creator's Adventure listeners only! Sabir is offering a $500 discount and a 5% kickback for any successful conversion. 5% is about $500 for rough figures!Check out Sabir's program here: growthbysabir.com/adventureSabir is the growth strategist behind over $1 billion in revenue, and the creator of Rapid 2X - a program that has helped brands across 17 industries boost their growth by an average of 108% in just three weeks.He's worked with global names like Canon, Tommy Hilfiger, and Sour Patch Kids, and he's the guy that Gary Vee, Neil Patel, and Matt Higgins all turn to for e-commerce strategy. If you're an online business owner, e-commerce founder, or just curious how to grow a business fast, this episode is for you!⛰️ Get started free with 30 days of unlimited Heights AI access ⛰️
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Daniella Boltzmann, founder of MindfulGoods.co, who shares her expertise in Amazon optimization. Daniella discusses her journey in marketing, the importance of focusing on specific services, and introduces her three-step 'Buy Now' method designed to help brands triple their sales on Amazon. She emphasizes the significance of effective product listings, high-quality imagery, and understanding customer needs. The conversation also covers common pitfalls brands face when optimizing their Amazon listings and highlights real-world success stories from brands that have implemented her strategies. Key Episode Takeaways: Daniella Boltzmann is a leading expert in Amazon optimization. The 'Buy Now' method consists of three key steps: getting found, getting clicked, and converting sales. Brands often struggle with converting traffic into sales despite driving significant traffic. High-quality images are crucial for capturing customer attention on Amazon. AI can be effectively used to create product images, but quality must be maintained. Many brands mistakenly copy their Shopify listings directly to Amazon, which can lead to poor performance. Understanding customer questions is essential for effective product imagery. Successful brands often see significant sales increases after optimizing their listings. It's important to focus on quality over budget when creating product images. Learning to sell on Amazon can be done through simple reselling strategies. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
É sempre uma grande alegria poder participar de um grande evento de tecnologia como o Web Summit e ter a oportunidade de ver e ouvir de perto profissionais de alto nível falando sobre grandes temas globais.Neste episódio, eu compartilho com você alguns destaques da edição 2025 do evento, que aconteceu no fim de abril, no Rio de Janeiro e reuniu mais de 34 mil pessoas no Riocentro. Atualmente, o Web Summit é o maior evento internacional de tecnologia no Brasil.Estive por lá nos dois primeiros dias e vi de perto apresentações incríveis, sobre temas que estão transformando o mundo.Tecnologia globalO evento acontece em um momento de grandes transformações para o setor de tecnologia global. É uma mudança para uma nova ordem tecnológica mundial. E isso ficou muito claro nas dezenas de palestras, paineis e encontros promovidos durante o evento.Entre os principais temas em destaque estavam:A evolução da Inteligência Artificial GenerativaModelos de IA mais eficientes, econômicos e sustentáveisA regulação das plataformas e mídias sociaisInclusão digitalFintechs e tecnologias para o clima e sustentabilidadeWeb Summit RioÉ incrível como a organização do Web Summit consegue reunir tantos executivos, líderes, profissionais e empresas, realizando uma ampla variedade de palestras e encontros temáticos relevantes para o setor de tecnologia global. Eu pude ver ótimas apresentações no palco principal, assim como também outras excelentes conversas nos palcos temáticos, como o de Marketing e o New Media Summit.Vi e ouvi muitas coisas interessantes nos dias em que estive no Web Summit e quero compartilhar com você, que prestigia o podcast Outra Visão.Separei trechos de encontros e apresentações que eu assisti durante o evento. Cuidadosamente, escolhi apresentações bem legais como:A fala do skatista supercampeão Bob Burnquist, que hoje atua em projetos inovadores nas áreas de saúde e tecnologia.A palestra do Neil Patel, uma das maiores referências em marketing digital no mundo, comentando o futuro da busca orgânica e o impacto crescente da IA.Um painel sobre os desafios do jornalismo no ambiente digital e a crise de confiança do público.Um debate sobre inteligência artificial na música: será que a IA pode substituir artistas humanos?Uma análise sobre o uso das redes sociais por figuras políticas brasileiras e os efeitos dessas estratégias na política nacional.E um momento especial com o ministro Luís Roberto Barroso, presidente do STF, falando sobre regulação tecnológica, redes sociais e o uso da IA no Judiciário brasileiro.Além disso, selecionei paineis que falaram sobre o futuro da mídia, DTV+, eVTOL com a Embraer X, a experiência da astronauta egípcia Sara Sabry. Ah, vale lembrar: neste episódio, muitas das falas originais são em inglês. Mas todas as legendas foram geradas em português com a ajuda de inteligência artificial. E, nos casos em que a palestra era em português, traduzi as legendas também para o inglês.O evento seguirá acontecendo no Rio pelos próximos cinco anos, com apoio da prefeitura. E já temos uma novidade: a edição de 2026 será realizada em junho.Então, fica aqui meu convite para você ouvir, curtir e compartilhar este episódio especial do Outra Visão sobre o Web Summit Rio 2025.Espero que essas ideias, histórias e reflexões inspirem você tanto quanto me inspiraram!Vamos assistir? Divirta-se!Texto: Paulo Cunha / Outra VisãoLINKS - Web Summit Riohttps://rio.websummit.com/
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation also covers common pitfalls brands face in TikTok advertising and the creative approaches that can enhance ad performance. Nikki shares insights on the evolving nature of influencer partnerships and the significance of setting clear expectations with clients. Key Episode Takeaways: TikTok is a viable channel for brands now and in the future. Nikki's journey from corporate to agency life highlights the importance of adaptability. The beauty niche has seen significant success on TikTok due to its visual nature. Brands targeting Gen Z and Gen Alpha benefit from TikTok's low-cost advertising. High average order value products may not perform well on TikTok. The halo effect of TikTok can boost brand awareness even without direct sales. Authenticity and creativity are key to successful TikTok marketing. Low-fi, user-generated content resonates best with TikTok audiences. Clear expectations with clients are essential for successful campaigns. Brands must diversify their marketing strategies beyond paid ads. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Sarah Gallagher, a seasoned expert in eCommerce strategy. They discuss the critical importance of performance and speed in eCommerce, exploring how these factors can significantly impact marketing efforts, customer retention, and overall business success. Sarah shares insights from her extensive experience, including practical tips for optimizing site speed and real-world examples of performance upgrades leading to increased conversion rates. The conversation also touches on the evolving landscape of eCommerce, the integration of social platforms, and the tools brands can use to assess their performance. Key Episode Takeaways: Speed is crucial for eCommerce success. Performance upgrades can lead to significant revenue increases. Optimizing site speed can improve conversion rates by 37%. Brands must provide a friction-free customer experience. Regular performance assessments are essential for maintaining site efficiency. Image optimization is a key factor in site speed. Integrating with social platforms can enhance brand visibility. Understanding customer behavior is vital for eCommerce strategy. Monthly performance reviews can prevent degradation over time. A solid performance foundation is necessary before implementing design changes. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience generating over $1 billion in revenue. Recognized and endorsed by industry leaders such as Gary Vee, Neil Patel, and Matt Higgins of Shark Tank, Sabir has been a trusted advisor to Fortune 500 companies, guided startups to scale, and helped iconic brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid and sustainable growth. In 2024, Sabir's Rapid 2X Program propelled 29 brands across 17 industries to new heights, delivering an impressive 108% average growth in just 21 days. His track record includes scaling more than 150 brands, with notable success like Ashley Stewart, which grew from $3M to $30M under his leadership. Sabir has developed the 8-D Method, a proven framework designed to unlock 2X-10X growth for any eCommerce business with Product-Market Fit. This method equips businesses to thrive, even in tough economic conditions, enabling them to boost sales and maximize profits in today's competitive landscape. During the show we discussed: The 8D Method Is A Growth Framework Designed To Help E-Commerce Brands Scale Effectively. It Can Help Businesses Double Their Sales In As Little As 12 Weeks With Strategic Focus. It's Built On Eight Dimensions That Identify And Unlock Hidden Growth Opportunities. The Method Brings Structure And Clarity, Giving Business Owners More Control And Freedom. It Helps Brands Differentiate And Rise Above The Noise In Saturated Markets. It Addresses Conversion Drops And High Cart Abandonment With Proven Tactics. The System Improves Margins Even When Ad Costs Are Rising By Optimizing Operations. It Solves Common Challenges Like Disorganization, Plateaued Growth, And Unclear Direction. The “Organize” Phase Reduces Anxiety By Creating A Clear Operational Foundation. The “Prioritize” Phase Ensures Teams Focus On Actions That Drive The Most Growth. Brands Using The Method Often See Fast Results—Sometimes Within Weeks. Unlike Relying Solely On Ad Platforms, It Builds Long-Term, Channel-Independent Growth. It Helps Brands Avoid Mistakes Like Chasing Trends Or Depending On One Traffic Source. The Rapid 2x System Can Trigger 100%+ Sales Increases In Under 30 Days. Resources: https://growthbysabir.com/businesscredit
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sabir Semerkant as they chat about tactics to employ when setting up your storefront, marketing your e-commerce business, and more! Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Zain Shah, a leader in data strategy and AI. They discuss the transformative role of AI in marketing, particularly in e-commerce, and how businesses can leverage data to enhance their marketing strategies. Zain shares insights from his career, the importance of a solid data strategy, and common pitfalls companies face when implementing AI. The conversation also touches on the future of AI in marketing and practical tools for businesses looking to adopt AI-driven solutions. Key Episode Takeaways: AI tools are becoming essential for businesses today. Data should be viewed as a critical asset. AI can automate many marketing tasks effectively. Understanding data is crucial for making informed decisions. Companies must align AI strategies with overall business goals. Personalization in marketing is enhanced through AI. Common mistakes include over-reliance on biased data. AI should complement human roles, not replace them. Testing and iteration are key to successful AI applications. Traveling broadens perspectives and enhances creativity. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Stuart Cohen, a Canadian visual artist and entrepreneur, about his journey in photography and filmmaking, and the importance of brand differentiation in the crowded e-commerce space. They discuss the challenges small businesses face in standing out against larger competitors, the strategies that have worked for Stuart's company, Superstock, and the impact of AI on the visual arts industry. The conversation also touches on common mistakes brands make and the future of authenticity in branding. Key Episode Takeaways: Stuart Cohen emphasizes the importance of continuous learning in a rapidly changing industry. Brand differentiation is crucial for small businesses in competitive markets. Superstock focuses on being 'for artists, by artists' to differentiate itself from larger competitors. Niche strategies can help e-commerce brands stand out in crowded spaces. Common mistakes include not admitting to errors and failing to keep up with technology. AI is transforming the visual arts industry, presenting both challenges and opportunities. Authenticity and real experiences may become key differentiators in branding. Stuart's journey highlights the value of mentorship and hands-on experience in the arts. The importance of understanding market needs and adapting to them is essential for success. Personal connections and storytelling can enhance brand differentiation. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Get Noticed! Send a text."Sabir was an early employee in Vayner Media and helped start our e-commerce division." says Gary Vaynerchuk.Neil Patel, FOUNDER @ NEIL PATEL DIGITAL, says "Sabir takes a very long term approach to marketing, which is refreshing. Sabir Semerkant, the growth expert that Shark Tank investors turn to for scaling e-commerce brands came on the show to explain how he turns promising ecom brands into $10M/yr+ profitable winnersBonus $500 discount on his 8D program when you mention that you hear him on The UnNoticed Entrepreneur show.Key topics:00:38 Introduction to the 8D framework03:45 Why most e-commerce businesses struggle with lopsided growth06:42 Breakdown of the eight dimensions for sustainable growth08:53 Aurum Brothers case study: from £1.5M to £3M+ in one year16:07 The implementation-focused Rapid 2X accelerator programme#E-commerceGrowth #ScalingBusiness #ProfitableE-commerce #8DFramework #MarketingStrategyEveryday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifyFree - Quizzes, Calculators And FormsOutGrow - Quizzes, Calculators And Forms - over 21 industry vertical templates.Designrr.io Creates eBooks & LeadmagnetsTransform content into eBooks, Show Notes, Dynamic Flipbooks, Transcripts, PDFs and Web pages.Kajabi Course Platform Kickstarter!Get the foundations you need to start your online business On Kajabi For $69/mo. Turn text to video, in minutes.Create studio-quality videos with AI avatars and voiceovers in 130+ languages. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/
Meet Jeff Fenster, a serial entrepreneur, problem solver, and relationship builder who's scaled multiple businesses by identifying problems worth solving - and assembling the right team to tackle them. Inspired early on by A Shark Never Sleeps, Jeff set out to become a sports agent, only to pivot right after law school and dive into entrepreneurship. His first venture began with a bold move - calling his employer's bluff and walking out to start his own company, only to face a major hiccup when payroll checks were accidentally sent to clients. Through trial, error, and big wins, Jeff has honed his entrepreneurial philosophy: “If you can live in your greatness, success is guaranteed.” That philosophy was put to the test when he dreamed up what would become Everbowl. Despite critics pointing out he wasn't a chef - and that most restaurants fail - Jeff saw the opportunity. Why? Because business owners, not chefs, build successful restaurant brands. From that insight, he coined: “Experience is the most overrated prerequisite to starting a company.” From the lessons of building Everbowl, Jeff launched his latest venture - WeBuild - a company that helps others bring their physical business ideas to life by streamlining construction and buildouts. Jeff also shares insights weekly on his podcast, The Jeff Fenster Show, where he interviews top performers, athletes, entrepreneurs, and creators about what makes them great. In this episode, we talk about: • How Jeff approaches building multiple businesses at once • The role of self-awareness in entrepreneurial success • His 5 core principles for life and business • His latest book, Relationship Capital, which dives into the power of networking, mentorship, and building value through people • Business relationships with names like Neil Patel, Drew Brees, Shaq, and the GoFundMe founders • Why he believes investing in people is the ultimate multiplier • His new venture, WeBuild, and what he's solving next • And the power of storytelling through The Jeff Fenster Show Plus, we get into tacos (of course): Jeff's favorite taco spot: Casero Taqueria His taco order: The al pastor, shrimp, and whatever the weekly special is.
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Eitan Koter, co-founder and co-CEO of Vimy, a leading video commerce platform. They discuss the evolution of video commerce, the impact of shoppable videos and live shopping on e-commerce, and the importance of creating engaging content that drives sales. Eitan shares insights from his extensive experience in the industry, including the significance of community building and the role of emerging technologies like AR and VR in shaping the future of commerce. The conversation highlights practical strategies for brands looking to leverage video for increased customer engagement and sales. Key Episode Takeaways: Video commerce is the next iteration of e-commerce. Shoppable videos allow direct purchases from within videos. Community building is essential for driving sales. Emerging technologies like AR and VR are transforming commerce. Short form videos can lead to significant ROI. Authenticity in content creation fosters customer loyalty. Educational content is crucial for brand awareness. Live shopping events can yield high conversion rates. Video is a powerful tool for emotional engagement. Consistency and experimentation are key to success. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In this engaging conversation, Arlen Robinson and Kelly Resendez explore the significance of authenticity in business, particularly for women entrepreneurs. Kelly shares her journey and insights on how to empower others through an abundance mindset. They discuss the importance of aligning purpose with profit, attracting and retaining customers through online events, and the common pitfalls in event promotion. The conversation emphasizes the need for clarity in target audience and the value of building authority and influence in the e-commerce space. In this conversation, Kelly Resendez and Arlen Robinson explore the importance of communication mastery in business, the future of events in e-commerce, and the impact of technology on customer engagement. They discuss how leaders can leverage education to enhance brand value and the necessity of human connection in a digital world. Kelly shares insights on self-sabotage among business owners and emphasizes the need for continuous improvement and adaptation in a rapidly changing environment. Key Episode Takeaways: Empowering women entrepreneurs is a key focus for Kelly Resendez. Authenticity in branding is increasingly important for consumer trust. Aligning business purpose with profit leads to greater success. Understanding your target audience is crucial for effective marketing. Adding value should be the primary goal of online events. Establishing clear goals for events can guide success. Common mistakes include complicating the registration process. Leveraging partnerships can enhance event attendance. Flexibility and willingness to pivot are essential in marketing. Building authority and influence is vital for e-commerce success. You have to continuously get better at communication. Mastery in communication can significantly impact business success. Leaders should focus on communication mastery to enhance their influence. Education can be a powerful tool for brand value enhancement. The future of events will leverage technology for better engagement. Human connection remains vital despite technological advancements. Self-sabotage is a common issue for business owners. Pickleball exemplifies the social aspect of community building. Customers expect immediate answers and engagement. Investing in personal development is crucial in a changing job landscape. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1641: Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions. Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/ Quotes to ponder: "User experience is about how people feel when they use your website." "One of the most effective ways to evaluate UX is to watch real users interact with your website." "Heatmaps can show you where users click, how far they scroll, and what draws their attention." Episode references: Hotjar: https://www.hotjar.com UsabilityHub: https://usabilityhub.com Lookback: https://lookback.io Crazy Egg: https://www.crazyegg.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1641: Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions. Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/ Quotes to ponder: "User experience is about how people feel when they use your website." "One of the most effective ways to evaluate UX is to watch real users interact with your website." "Heatmaps can show you where users click, how far they scroll, and what draws their attention." Episode references: Hotjar: https://www.hotjar.com UsabilityHub: https://usabilityhub.com Lookback: https://lookback.io Crazy Egg: https://www.crazyegg.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Adam Guild is the co-founder and CEO at Owner, an online food ordering system for independent restaurants. Within a year, Owner went from being about to run out of money to having hundreds of customers. Last year, they raised a $33M Series B. Adam's entrepreneurial journey began as a teenager when he built a successful Minecraft server, which led him to drop out of high school to become a founder. His passion for helping small businesses was sparked by his mom's struggles running a dog grooming shop, which led him to launch the early iteration of Owner. -- In today's episode, we discuss: How working with a small business kickstarted Owner Adam's unusual outbound strategy Why the pandemic accelerated Owner's success How Owner's pivot led to “hyperbolic” product-market fit The two qualities Adam looks for in new hires -- Referenced: Alex Bard: https://www.linkedin.com/in/alexbard/ Dean Bloembergen: https://www.linkedin.com/in/deanbloembergen/ Guisados: https://www.guisados.la/ HubSpot: https://www.hubspot.com/ Jack Altman: https://www.linkedin.com/in/jackealtman/ Kimbal Musk: https://www.linkedin.com/in/kimbalmusk/ Modern Restaurant Management: https://modernrestaurantmanagement.com/ Naval Ravikant: https://www.linkedin.com/in/navalr/ Neil Patel: https://www.linkedin.com/in/neilkpatel/ Peter Thiel: https://www.linkedin.com/in/peterthiel/ P.F. Chang's: https://www.pfchangs.com/ Sean Rad: https://www.linkedin.com/in/seanrad/ Thiel Fellowship: https://thielfellowship.org/ Tim Ferriss: https://www.linkedin.com/in/timferriss/ Y Combinator: https://www.ycombinator.com/ -- Where to find Adam: LinkedIn: https://www.linkedin.com/in/adamharrisonguild/ -- Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast -- Timestamps: (00:00) Intro (01:29) Adam's first business (04:15) The transition from Minecraft to Owner (05:58) The dark side of the gaming industry (14:20 Adam's scrappy strategy to landing his first customers (16:52) The COVID pivot (21:31) The quest to find product-market fit (30:53) What actually worked to get new customers (36:03) Inside Owner's explosive growth (46:41) How Owner secured its crucial first round of funding (53:34) The bet on going multi-product (64:28) What Adam wishes he knew at 17 (76:22) Sales-led vs. product-led growth
We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external funding. As a pioneer in social media management, he created the first-ever social media inbox and ROI tracking tools.In this episode, we dive deep into practical social media ROI for B2B SaaS companies—moving beyond vanity metrics to discover what truly drives revenue. Emeric shares actionable frameworks for building attribution systems that work, even with limited resources.Tune in to learn how to transform your social media activities into measurable revenue and create a social strategy that actually converts for your software business.
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Matthew Stafford, CEO of Build Grow Scale, about the importance of e-commerce optimization. They discuss how brands can transform their sales by focusing on conversion rates rather than just increasing traffic. Matthew shares insights on common mistakes e-commerce brands make, the significance of customer feedback, and actionable strategies to reduce cart abandonment. The conversation also explores the role of AI in e-commerce and future trends in the industry, concluding with Matthew's personal experiences and insights. Key Episode Takeaways: Traffic is not the main problem; conversion rates are. Most e-commerce stores convert at 2-3%. Optimizing existing traffic can double business revenue. Human behavior, not tricks, drives successful optimization. Brands often copy big companies without understanding their strategies. Customer feedback is crucial for website optimization. SMS recovery can significantly reduce cart abandonment. Clear communication on websites increases trust and conversions. AI will play a major role in the future of e-commerce. Simplicity in design is key to improving user experience. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Episode 136: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptOne of the difficult lessons entrepreneurs learn when building and scaling their businesses is that the things that got you to 6 figures are not the things that will get you to 7 figures… and the things that got you to 7 figures are not the things that will get you to 8 figures.In this episode Sabir Semerkant tells us the lessons he's learned in starting, building, and scaling several businesses to 8 figures, and the keys to triggering growth whenever your business hits a plateau.About Sabir Semerkant: Sabir is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth.In 2024, Sabir's Rapid 2X program boosted growth for 29 brands across 17 industries, delivering a 108% average increase in just 21 days. Prior programs have scaled over 150 brands, including Ashley Stewart, which grew from $3M to $30M under Sabir's leadership.Check Out Sabir's “2x in 21 Days” Training: https://growthbysabir.com/trailblazerConnect with Sabir: https://growthbysabir.com LinkedIn: https://www.linkedin.com/in/sabirsemerkant Twitter: https://twitter.com/sabirsemerkant Instagram: https://instagram.com/sabirsemerkant YouTube: https://youtube.com/c/SabirSemerkantGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
#283 Struggling to keep up with the fast-changing world of digital marketing? In this episode, host Brien Gearin sits down with marketing expert Eric Siu, founder of Single Grain and co-host of Marketing School with Neil Patel, to discuss the shift from traditional SEO to Search Everywhere Optimization and the massive impact AI is having on business. Eric shares his journey of transforming a failing agency into a thriving business, explains why the future belongs to small teams running big businesses with AI, and reveals how companies can stay ahead by embracing AI-driven strategies for content creation, advertising, and automation. Whether you're a business owner or marketer looking to adapt to the AI revolution, this episode is packed with insights to help you future-proof your strategy and scale smarter! What we discuss with Eric: + Search Everywhere Optimization – SEO is no longer just Google + AI's Impact on Marketing – Automating content, ads, and strategy + Small Teams, Big Businesses – How AI is replacing large workforces + Future of Agencies – Why the traditional model is dying + AI-Powered LinkedIn Ads – Scaling personalized campaigns fast + Website Traffic Decline – The shift to zero-click search results + AI Avatars & Content – Creating videos, ads, and engagement at scale + The Role of Curiosity – Why lifelong learning is key to success + The Future of Work – AI-driven businesses and universal income + Entrepreneurial Focus – Staying involved and committed for long-term success Thank you, Eric! Check out Single Grain at SingleGrain.com. Listen to the Marketing School podcast. Follow Eric on Instagram, LinkedIn, and Twitter. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Isra Al-Rari, an expert in email marketing and deliverability. They discuss the evolution of email marketing, common mistakes brands make, and the importance of personalization and customer retention strategies. Isra shares her journey from e-commerce store owner to email marketing specialist, emphasizing the need for brands to focus on first-time customer profitability and creating engaging email content that drives action. The conversation highlights the significance of understanding customer behavior and data to enhance email marketing effectiveness. Key Episode Takeaways: Email marketing is a vital communication channel that is not going away. Brands often treat emails like magazine catalogs, which is a mistake. Effective email marketing requires a balance of copy and imagery. Personalization should be based on customer data and behavior, not just names. First-time customer profitability is crucial for sustainable growth. Creating milestones for customers can enhance retention. E-commerce brands should offer more free products to retain customers. Email marketing should focus on retention, not just revenue generation. Understanding customer behavior is key to effective email campaigns. Brands need to unify their marketing strategies for better growth. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Hala Taha built an eight-figure media company using data-driven sales strategies and activity-based selling to close high-value deals. As a successful entrepreneur, she knows that sales success isn't about luck. It comes from mastering the right tools, prospecting strategically, and developing a resilient mindset. In this episode, Hala breaks down how to scale smarter, optimize your funnel, and boost conversions. She also shares insights on leveraging AI in business, tracking your pipeline effectively, and managing deals seamlessly with CRM tools like Pipedrive. In this episode, Hala will discuss: (00:00) Introduction (01:30) Webinar Overview (05:27) Understanding Bottoms Up Sales Strategy (07:48) Activity-Based Selling Explained (10:02) Driver Trees and Performance Metrics (19:39) Becoming a Sales Psychopath with Shelby Sapp (28:40) Pipedrive Demo and Features (34:44) Introduction to Pipedrive (35:48) Optimizing Sales Funnels with Sean Cannell (36:27) Improving Conversion Rates with Russell Brunson (43:13) Analyzing Competitor Funnels (46:44) Prioritizing Sales Calls (50:41) Identifying Fool or Favorite Clients (58:27) Leveraging AI in Sales Hala Taha is the host of Young and Profiting, the number one entrepreneurship and business podcast. She is the Founder and CEO of YAP Media, an award-winning social media and podcast production agency. She also founded YAP Media Podcast Network, a top business and self-improvement podcast network, where she helps business podcasters like Jenna Kutcher, Amy Porterfield, Neil Patel, and Russell Brunson grow and monetize their platforms. Resources Mentioned: Get a free 14-day trial and 20% off your membership with Pipedrive: youngandprofiting.co/sales Pipedrive Slides: youngandprofiting.co/PipedriveSlides Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-Commerce, Ecommerce, Negotiation, Persuasion, Inbound, Value Selling, Account Management, Scale, Sales Podcast.
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Chris Timmer, CEO of Linworks, about the evolving landscape of e-commerce operations. They discuss the impact of COVID-19 on online selling, the importance of automation and technology in managing multi-channel selling, and the rise of social selling. Chris shares insights on common mistakes businesses make when expanding across marketplaces and highlights future trends in e-commerce, including the integration of AI and the balance between brick-and-mortar and online strategies. Key Episode Takeaways: Chris Timmer has over three decades of experience in e-commerce operations. COVID-19 accelerated the shift to online shopping for many businesses. Retailers must adapt their strategies to meet evolving consumer expectations. Automation in inventory and order management is crucial for success. Social selling is becoming increasingly important, especially among younger consumers. Businesses should avoid expanding too quickly across multiple marketplaces. Customer experience is key to driving repeat sales and loyalty. The integration of AI can streamline operations and improve efficiency. A hybrid approach of online and brick-and-mortar can enhance brand presence. Future trends include globalization of selling and advancements in self-service technology. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1620: Generating high-quality leads starts with accurate customer data. Shayla Price emphasizes the importance of gathering reliable insights, refining buyer personas, and segmenting audiences to create personalized marketing strategies. By leveraging data effectively, businesses can improve conversions, build stronger customer relationships, and ultimately drive more sales. Read along with the original article(s) here: https://neilpatel.com/blog/customer-data-solution-to-lead-generation/ Quotes to ponder: "Understanding who your customers are and, in turn, what they like, will undoubtedly enable you to increase conversions and sales." "Use personas to spend more time with qualified leads, because they're the ones who are most likely to turn into those long-term customers you're looking for." "Customer data is intended to facilitate the relationship between the sales rep and the buyer." Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, I sit down with Saurabh Nigam—HR leader, angel investor, and author of People-Powered Startups: Building a Culture of Collaboration, Innovation, and High Performance. With over two decades of experience, Saurabh shares actionable insights on building a thriving startup culture, avoiding common HR mistakes, and hiring the right people at the right time. We dive into: Why startups struggle with HR—and how to fix it. The role of AI in recruitment. How to retain top talent and manage toxic high performers. Managing mental wellness in a high-growth startup environment. The three non-negotiables in any startup culture. Red flags that indicate a new hire isn't working out. The best time to hire your first HR professional and much more.In this conversation we talk about:How Saurabh became a LinkedIn Top Voice and his strategy for successTop HR Skills: Why empathy and resilience are key traits for successRemote Work: Myths and best practices for building a distributed teamGiving Tough Feedback: How to deliver criticism without demotivating employeesAngel Investing in HR Tech: What Saurabh looks for in a startupLinks https://www.amazon.in/dp/0143473743 Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don't forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodeshttps://www.indianstartupshow.com/ Music by Punch Deck.https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
In this engaging conversation, Dr. A.K. Pradeep, a pioneer in applied neuroscience and AI, shares insights into how understanding the non-conscious mind can transform consumer behavior and innovation. He discusses his journey into neuroscience, the importance of appealing to the non-conscious mind in marketing, and the framework of desire that drives consumer decisions. Dr. Pradeep elaborates on the six dimensions of desire that influence purchasing behavior, emphasizing the need for novelty, familiarity, and trust in consumer products. In this conversation, Dr. A. K. Pradeep discusses the intersection of neuroscience and e-commerce, emphasizing the importance of cognitive fluency, belonging, and self-esteem in consumer behavior. He explores how brands can create desire through effective messaging and branding strategies, and highlights the potential for healthcare companies to market good habits. The discussion also touches on the therapeutic aspects of art and the role of generative AI in healthcare. Dr. Pradeep concludes with a personal insight into his practice of the Indian warrior mace, showcasing his multifaceted interests. Key Episode Takeaways: Dr. Pradeep's journey into neuroscience began with a pivotal moment at Coca-Cola. The non-conscious mind is responsible for 95% of consumer decisions. Companies often focus on conscious marketing strategies, missing the non-conscious appeal. Understanding consumer desires requires a framework that considers memory structures. Desire can be stimulated through six key dimensions: novelty, familiarity, and trust. Neuroscience can provide insights into effective marketing strategies. E-commerce companies must act quickly to persuade consumers in milliseconds. Trust can be built through science and celebrity endorsements. Innovative product features should align with consumer memory structures. The importance of novelty in maintaining consumer loyalty. Cognitive fluency is crucial for consumer trust. The rule of threes simplifies decision-making for customers. Belonging and self-esteem are powerful motivators in marketing. Desire is a key element in branding and consumer engagement. Healthcare marketing can focus on promoting good habits. Generative AI can enhance therapeutic practices in healthcare. Art can serve as a form of therapy for patients. Effective branding creates a sense of exclusivity and worthiness. Neuroscience principles can be applied to various industries. Personal interests can enrich professional expertise. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
When most PI firms are going all-in on digital and legal SEO, Michael DePasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, Michael DePasquale shares his unique journey from TV station operations to running a successful personal injury practice across multiple states. With rare insider knowledge from running a 40-station broadcast network, Michael reveals how he leverages TV economics to negotiate better media buys and achieve lower case acquisition costs than competitors. He explains why combining traditional media with digital marketing has been his winning formula for law firm growth, why he's targeting secondary markets that others overlook, and the strategic thinking behind his recent rebrand. We discuss: Why focusing on marketing "blocking and tackling" fundamentals for attorneys outperforms exotic tactics How understanding TV station economics creates an advantage in media buying and case acquisition The strategic approach to law firm growth by expanding into secondary markets instead of major metros Balancing traditional media with digital marketing and legal SEO for optimal results Michael's counterintuitive all-trial attorney model and why it works for his firm How his recent rebrand from DePasquale and Moore to DM Injury Law is performing Recruiting strategies that help attract top legal talent in competitive markets Leadership lessons learned while scaling from solo practitioner to 60+ attorneys Guest Details Michael DePasquale is the founder of DM Injury Law (formerly DePasquale & Moore), operating across multiple states with over 60 attorneys. His background running a 40-station broadcast network gives him unique insight into media buying and marketing strategy that few attorneys possess. Michael DePasquale: LinkedIn DM Injury Law: Website, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Showcasing emerging artists—today, my guest is Leia Tyebjee, co-founder of Pylot Studios, an interdisciplinary creative platform dedicated to artistic design, curation, and community engagement. In this episode, we discuss the challenges of creating spaces for artists, breaking barriers in a male-dominated industry, and how Pylot Studios is redefining art curation. Leia also shares her thoughts on AI in art, mistakes emerging artists make, the importance of community, and why she still chooses to work with film photography in the digital age. And finally, we talk bananas, interesting first impressions of New York, travel photography tips, and much more!In this episode we talk about:The Birth of Pylot Studios – From a coffee-fueled idea in 2019 to a thriving creative platformThe Problem They're Solving – Helping artists find space and opportunities to showcase their workThe Hardest Part of Curation – Reaching out, building trust, and bringing themes to lifeLeia's Background – From Mumbai to New York, studying photography, and her artistic influencesWhy She Still Shoots on Film – The tactile, immersive experience of analog photographyPhotography Trips & Creative Rituals – Habits that fuel her artistic processMistakes Emerging Artists Make – And how to navigate the art world more effectivelyArt & Technology – Thoughts on AI's impact on creativityBreaking Barriers – Navigating a male-dominated industry and standing up for yourselfThe $6.2M Banana?! – The wild side of the contemporary art worldBuilding Community – How to start from scratch, make connections, and find your creative tribeand much more LinksPylot Studios WebsitePylot Studios Instagram - @pylotstudios Leia Tyebjee Instagram - @leiatyebjee Yitzhak Franco Instagram - @__ytzk__ Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don't forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodeshttps://www.indianstartupshow.com/ Music by Punch Deck.https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV
The Common Denominator podcast celebrates its 200th episode! Join us as we look back at the beginning of the show, chat about where it's headed, and reminisce about great guests, funny moments, and impactful life-lessons learned along the way. You'll gain plenty of inspirational and practical mindset advice from Olympic champions, military heroes, billionaires, and more. If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in spreading the word about the show and helps us get more great guests. Thanks for listening! Follow Moshe on social media:Facebook: https://www.facebook.com/MoshePopack/Instagram: https://www.instagram.com/mpopack/YouTube: https://www.youtube.com/@mpopack Topics: 0:00 – Intro2:00 – The inspiration behind the show4:30 – How the show's evolved8:00 – The many challenges of hosting12:00 – Guest testimonials part 117:00 – Moshe's curious nature21:00 – Gratitude for his guests23:00 – Positive mindset traits27:30 – Celebratory cake!28:30 – Guest testimonials part 2
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Neil Twa, a successful entrepreneur and co-founder of Voltage, an Amazon FBA consultancy. Neil shares his journey from working at IBM to becoming a leading figure in e-commerce, discussing the importance of branding, marketing strategies, and the role of storytelling in building customer loyalty. He emphasizes the significance of Amazon as a launchpad for brands and the need for emotional connectivity with consumers. Neil also highlights the evolution of branding and the necessity of adapting to market demands. In this conversation, Neil Twa discusses the intricacies of optimizing Amazon listings, the importance of understanding market demand, and the challenges faced by sellers in the Amazon marketplace. He emphasizes the need for innovation in product development, the significance of multi-channel selling, and addresses common misconceptions about Amazon FBA. Twa also shares insights on navigating the DTC landscape and the evolving nature of e-commerce. Key Episode Takeaways: Neil Twa has launched multiple eight-figure brands since 2012. The importance of emotional connectivity in branding. Amazon serves as a powerful incubator for new brands. Successful brands focus on value creation and problem-solving. Storytelling is crucial for building brand loyalty. Sales and marketing strategies must evolve with the market. Control over the entire business process is essential for success. User-generated content is vital for modern marketing. Brands should focus on one channel before expanding to others. Building relationships and networks is key to business growth. Amazon's ecosystem allows for both organic and PPC marketing. The relationship between product marketing and sales is crucial. Innovating existing products can lead to greater market success. Understanding market demand is key to product positioning. Multi-channel selling is essential for business growth. Many misconceptions exist about the profitability of Amazon FBA. Challenges in the Amazon marketplace can be mitigated with the right strategies. Investing in inventory and brand control is vital for success. E-commerce requires a balance between different sales channels. The cost of doing business is a reality in both DTC and Amazon sales. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com. Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
27 years ago, entrepreneur Dean Graziosi had to max out his credit cards and spend over $200,000 just to get his product on TV. Today, AI can help you launch a business in a matter of hours, for the cost of a few cups of coffee. In the sixth and final episode of the YAPCreator Series, Hala explores how AI is revolutionizing content creation and entrepreneurship. She also dives into practical AI strategies that can help you unlock your creative potential. You'll hear from some of the brightest minds in business and tech, including Reid Hoffman, Tom Bilyeu, and Jen Gottlieb, who help to unpack the future of content creation in the age of AI. In this episode, Hala will discuss: (00:00) Introduction (01:15) Dean Graziosi on the Evolution of Entrepreneurship (03:46) AI's Role in Lowering Barriers for Entrepreneurs (12:20) AI as a Personal Assistant for Content Creation (15:54) AI's Impact on Creativity and the Future of Work (19:22) Leveraging AI for Marketing and Public Relations (24:45) Maximizing Content with AI (25:23) The Human Touch in AI Content (28:00) Tom Bilyeu on AI and Content Creation (35:01) Reid Hoffman on AI Agents (38:32) Future Predictions and Trust in AI Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E254 with Jen Gottlieb: youngandprofiting.co/4324ayp YAP E291 with Gary Vaynerchuk: youngandprofiting.co/41DRxcd YAP E252 with Harley Finkelstein: youngandprofiting.co/4i2IYN5 YAP E230 with Ken Okazaki: youngandprofiting.co/3Ervwnx YAP E226 with Neil Patel: youngandprofiting.co/4gqjng0 YAP E316 with Kat Norton: youngandprofiting.co/40I34q4 YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, business, business podcast, self-improvement, personal development, starting a business, strategy, investing, sales, selling, psychology, productivity, entrepreneurs, AI, artificial intelligence, technology, marketing, negotiation, money, finance, side hustle, startup, mental health, career, leadership, mindset, health, growth mindset.
This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media. We discuss: Why daytime direct response ads deliver the highest ROI for law firms How to negotiate TV rates effectively (and what CPM should be your target) Strategic scheduling: optimal frequency and time slots for maximum impact The real cost of market entry in major DMAs Performance tracking systems that prove TV campaign effectiveness Creative strategies that build memorable brands Managing exclusivity and competitive separation in crowded markets When to avoid remnant inventory and why it can hurt your brand Guest Details Sarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI. Sarah Parisi: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Neil Patel is one of the most recognized names in digital marketing and entrepreneurship. As the co-founder of NP Digital, Crazy Egg, and Kissmetrics, he has helped businesses worldwide scale through data-driven strategies, SEO, and cutting-edge marketing techniques.In this conversation, Neil shares his unfiltered thoughts on what truly drives business success, the role of AI in marketing, and why human creativity matters now more than ever.To learn more about Neil, follow him on IG @neilpatel and check out his website https://neilpatel.com/If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in spreading the word about the show and helps us get more great guests. Thanks for listening! Follow Moshe on social media:Facebook: https://www.facebook.com/MoshePopack/Instagram: https://www.instagram.com/mpopack/YouTube: https://www.youtube.com/@mpopack Topics: 0:00 – Intro1:30 – His love of marketing3:00 – AI's impact on marketing7:00 – Human connection is irreplaceable9:30 – Marketing more creative or analytical?13:00 – Identify your optimal marketing channel17:00 – SEO strategies20:00 – A good logo is essential23:00 – How Neil got his start27:00 – Gratitude30:00 – Experimentation is the key to marketing
Want to boost your income? In this episode, marketing expert Neil Patel shares his best tips and strategies for making more money through smart marketing and investing.---Neil Patel is a digital marketing expert, entrepreneur, and co-founder of companies like Crazy Egg, Hello Bar, and KISSmetrics. Specializing in SEO and content marketing, he has helped major brands like Amazon and HP boost their online visibility. Patel is known for his data-driven strategies and shares marketing tips through his blog, podcast, and YouTube channel.---Like this episode? Watch more like it
In this special "Ask Me Anything" episode of the eCommerce Marketing Podcast, host Arlen Robinson answers listener questions about scaling an eCommerce business, increasing customer retention, optimizing paid ads, and mastering SEO. If you're looking to improve your online store's marketing strategy, this episode is packed with actionable insights to help you grow. Key Topics Discussed: Scaling with Paid Ads: How to know when your store is ready and avoid costly mistakes. Customer Retention Strategies: Email marketing, loyalty programs, and personalized recommendations. Fixing Facebook Ads Performance: Key optimizations to increase ad effectiveness. Email Marketing Without Annoying Customers: Segmentation, personalization, and adding value. Starting an eCommerce Business with $5,000: Where to invest first for maximum ROI. For show transcript highlights, past guests, and to submit your question for the next Ask Me Anything episode, visit: https://www.ecommercemarketingpodcast.com. Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews SEO expert Nick Musica, who shares his journey from working with major companies to founding his own agency. They discuss the importance of SEO for e-commerce businesses, the balance between organic and paid traffic, and the future trends in SEO, particularly with the rise of AI. Nick emphasizes the need for solid SEO fundamentals and how businesses can adapt to the ever-changing landscape of digital marketing. Key Episode Takeaways: Nick Musica has been an SEO expert since 2003. He founded his agency, Optics, in 2019 to help small and medium businesses. SEO fundamentals include technical, on-page, and off-page strategies. Google's algorithm changes can significantly impact visibility. E-commerce businesses should balance organic and paid traffic strategies. Maintaining a presence in paid search is crucial for visibility. AI is influencing how SEO is approached and executed. The right searchers are more important than high query volumes. Businesses need to ensure their website architecture is efficient for crawling. SEO is an ongoing process that requires regular maintenance. If you feel Nick and his team can help your business, you may visit: https://opticsin.com/ For show transcript highlights and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority. We discuss: How to become THE name in your blue ocean The most common auto defects hiding in standard accident cases Key product liability indicators that signal major settlement potential A strategic framework for evaluating auto product cases Building authority through relationship marketing over advertising Creating work-life integration while handling complex litigation Guest Details Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation. Julian Gomez: LinkedIn The Julian C. Gomez Law Firm: Website, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
If you've ever felt like your content just isn't sticking, you might not be speaking your audience's language. But figuring out what resonates isn't a guessing game. There are real strategies to find what connects, cut what doesn't, and adjust on the fly. In this episode of the YAPCreator Series, presented by OpusClip, Hala Taha breaks down why analyzing audience behavior is critical. She also shares powerful strategies to help you better understand your audience and their preferences so you can create content that captivates, converts, and keeps people coming back for more. In this episode, Hala will discuss: (00:00) Introduction (02:45) Understanding Your Audience (03:24) Neil Patel on Finding the Right Audience (07:29) Nick Loper on Turning an Audience into a Business (09:11) Creating Value-Based Content with Julie Solomon (14:33) Engaging Your Audience with Oz Perlman (18:19) Mastering YouTube with David Shands (23:25) Leveraging Data and Analytics (25:18) Ken Okazaki's “Toilet Strategy” for Viral Videos (28:21) Adapting and Evolving Your Content (30:55) Using OpusClip for Viral Content Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0 YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews James Hurman, a renowned expert in advertising effectiveness and brand building. James shares his journey from strategic planning in advertising to co-founding successful brands like AF Drinks and TrackSuit. The conversation delves into the relationship between brand awareness and e-commerce effectiveness, highlighting the importance of building a brand in a new category and the strategies employed to create awareness and drive conversions. James emphasizes the significance of understanding consumer behavior and the dynamics of existing and future demand in the market. In this conversation, James Hurman discusses the critical importance of brand building alongside performance marketing for long-term business success. He emphasizes that while immediate sales are essential, creating brand awareness is crucial for attracting future customers. The discussion covers various strategies for enhancing brand visibility, including traditional advertising and leveraging social media platforms. Hurman also highlights the significance of emotional connections in marketing, arguing that feelings resonate longer with consumers than facts. The conversation concludes with insights on how businesses can effectively integrate brand building into their overall marketing strategies. Key Episode Takeaways: James Hurman has won over 50 awards for advertising effectiveness. He emphasizes the importance of brand awareness in driving e-commerce success. Building a brand involves creating a category as much as the product itself. The non-alcoholic drinks market was underdeveloped when AF Drinks launched. Celebrity endorsements can positively influence consumer behavior. The brand name 'AF' plays on the concept of being alcohol-free and trendy. E-commerce strategies should include both online and traditional marketing. Understanding consumer behavior is crucial for brand growth. Higher brand awareness correlates with better conversion rates. Sustained growth requires a balance of brand awareness and performance marketing. Brand building is essential for long-term growth. Performance marketing alone is not enough for sustainable success. Awareness among future buyers is crucial for growth. Traditional advertising methods still hold value in brand building. Social media can be leveraged for both immediate sales and brand awareness. Emotional connections in marketing lead to better consumer recall. Tracking brand awareness is as important as tracking sales. Building a brand requires consistent effort over time. Companies like Airbnb and Nike illustrate the impact of brand focus. Understanding consumer behavior is key to effective marketing. If you feel James and his team can help your business, you may visit: https://www.previously.co For show transcript highlights and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community. Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states. We discuss: Implementing PIMCON insights in real firms Transforming marketing from expense to asset Building systems that scale without losing soul Creating genuine community connections that drive revenue Measuring and tracking unconventional marketing ROI Guest Details Amanda Demanda: The brand-building strategist redefining what's possible in PI Bob Simon: Trial attorney turned referral network master Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:17 Call for Community Speakers 01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand 01:33 Aligning With Your Target Audience 04:35 Making Your Message Pop 08:00 The Power of Bold Branding Choices 11:59 [Transition to Bob Simon] 12:03 Why Personal Relationships Beat VC-Backed Marketing 13:21 The Immigration Lawyer's Million-Dollar Referral Strategy 19:15 Building Your Referral Network 20:25 The Freedom of Focusing on What You Love 20:53 [Transition to Dave Thomas] 21:03 Stop Making Your Firm the Hero 22:14 The Law Tigers Community-First Approach 24:44 Real Community Leadership 26:06 Tracking What Matters 27:03 The Numbers Don't Lie: Grassroots Marketing Results 29:08 The Grassroots Marketing Pyramid 30:06 Closing Call for PIMCON Speakers Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Todd talks with digital marketing guru Neil Patel. Known worldwide for his expertise, Neil shares valuable insights on how to maximize ROI, increase your business's visibility, and determine where to focus your time for the greatest impact in the digital space. He also provides tips on how to find the right digital marketing company to partner with for your unique goals. Whether you're an entrepreneur, investor, or business owner, this episode is packed with actionable advice to help you thrive in today's digital-first world. Book: Principles by Ray Dalio 3 Pillars: 1. Relationships 2. Health 3. Money Neil Patel the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Contact Neil: www.NPDigital.com Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus on business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers, and coaches. YouTube: www.youtube.com/c/PillarsOfWealthCreation Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Listen to the audio version on your favorite podcast host: SoundCloud: https://soundcloud.com/user-650270376 Apple Podcasts: https://podcasts.apple.com/.../pillars-of.../id1296372835... Google Podcasts: https://podcasts.google.com/.../aHR0cHM6Ly9mZWVkcy5zb3VuZ... iHeart Radio: https://www.iheart.com/.../pillars-of-wealth-creation.../ CastBox: https://castbox.fm/.../Pillars-Of-Wealth-Creation... Spotify: https://open.spotify.com/show/0FmGSJe9fzSOhQiFROc2O0 Pandora: https://pandora.app.link/YUP21NxF3kb Amazon/Audible: https://music.amazon.com/.../f6cf3e11-3ffa-450b-ac8c...
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1581: Alex Embling explores how automated lead nurturing can enhance marketing efforts by keeping prospects engaged through AI-driven email sequences and personalized content. By leveraging automation, businesses can build stronger relationships, optimize sales funnels, and increase conversions without overwhelming their teams. Mastering these strategies ensures no lead is left behind, making marketing more efficient and effective. Read along with the original article(s) here: https://neilpatel.com/blog/automated-lead-nurturing/ Quotes to ponder: "Automation allows you to stay engaged with potential customers without overwhelming your sales team." "With the right lead nurturing strategy, you can build relationships at scale and guide prospects toward conversion." "AI and automation tools help ensure that no lead falls through the cracks, keeping your sales funnel active and optimized." Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Ortman, founder of Kinetic 319, about the transformative impact of AI on e-commerce and marketing. They discuss the evolution of marketing strategies, the importance of building relationships with clients, and how AI can enhance advertising effectiveness. Adam shares insights on common mistakes brands make when implementing AI and offers practical advice for those looking to integrate AI tools into their workflows. The conversation concludes with a look at the future of AI in e-commerce and a fun fact about Adam's background as a rescue diver. Key Episode Takeaways: AI is a tool for marketers to be more effective. Building relationships with clients is crucial in marketing. Ad fatigue is a significant challenge in digital marketing. AI can help streamline the sales process. Understanding the audience is key to effective marketing. Brands need to maintain a human touch in AI-generated content. AI can enhance creative processes in advertising. The future of shopping will involve more AI assistance. Small brands can start using AI with tools like ChatGPT. Continuous learning and adaptation are essential in marketing. If you feel Adam and his team can help your business, you may visit: https://kinetic319.com For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast Twitter: https://x.com/emarketpodcast Facebook: https://www.facebook.com/ecommercemarktingpodcast Instagram: https://www.instagram.com/emarketingpodcast/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT. Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Instead, he built his empire through radical transparency - sending monthly case updates that most firms are too afraid to share. In this episode, Don explains why letting go of ego and embracing accountability has been the key to his success. We discuss: Why great trial lawyers often struggle with self-promotion How monthly case updates transformed referral relationships The entertainment factor: Making lawyer events actually fun Leveraging comedy background for courtroom adaptability Why you should choose between being an advertising firm or a handling firm Smart strategies for entering mass torts without losing money When to wait for Daubert before investing in mass torts The real reason Wall Street's interest in mass torts has cooled Guest Details Don Worley built a nationwide mass tort practice handling over 40,000 cases through referral partnerships. His stand-up comedy background and commitment to transparency helped him create one of the most successful referral networks in the industry. Don Worley: LinkedIn, McDonald Worly: Website, Instagram, Facebook, Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:29 The marketing lawyer vs trial lawyer divide 01:17 Don's unique approach to growth 02:14 Relationship building through entertainment 04:08 Comedy background and courtroom skills 07:03 Building a referral network of 400+ firms 08:24 Mass torts: Investment strategies and pitfalls 13:43 Keys to sustainable growth in personal injury 15:30 The power of transparency Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels