Off-The-Plan

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The property market is ever-changing and it's hard to stay on top of what's new and what's next. Off-The-Plan unpacks topics relevant to apartment developers, land developers, home builders and project marketers in the Australian property industry. Brought to you by the Developer team at realestate.…

Realestate.com.au

  • Sep 29, 2020 LATEST EPISODE
  • every other week NEW EPISODES
  • 21m AVG DURATION
  • 14 EPISODES


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Latest episodes from Off-The-Plan

New vs established properties: How to know what the buyers are seeking - Cameron Leggatt (Frasers Property)

Play Episode Listen Later Sep 29, 2020 18:58


Cameron Leggatt from Frasers Property joins us to discuss the role established properties play in the journey for new house & land buyers, and how buyers weigh these up against new properties. Learn what buyers are seeking and how to best target them. See omnystudio.com/listener for privacy information.

On the fence: Why do new apartment buyers keep their options open? - Len Warson (Glenvill)

Play Episode Listen Later Sep 29, 2020 21:04


Len Warson, CEO of Glenvill, joins us to discuss how new apartment buyers weigh up new properties against established properties throughout their buying journey. Listen in as Len and Sarah Millar unpack the data to provide you with insights on why new apartment buyers consider both options and how you can build campaigns and communications that address those buyers. See omnystudio.com/listener for privacy information.

Display homes: Why do buyers love them? - Paul Wolff, Porter Davis Homes

Play Episode Listen Later Sep 17, 2020 25:07


Director of Porter Davis Homes, Paul shares his perspective across sales, marketing & design in relation to display homes. In this podcast we focus on understanding how display homes help or hinder buyers in their decisions making process and what you can do to better capitalise on this key sales asset.    See omnystudio.com/listener for privacy information.

How important are display homes to new apartment buyers? - Luke Berry, Thirdi Group

Play Episode Listen Later Sep 17, 2020 14:20


Join Luke Berry from Thirdi Group and he discusses the importance of display suites and the impact they have on decision making for new apartment buyers. Listen in as Luke shares his wealth of knowledge and relevant experience with us and we answer the all-important question… are display suites still relevant?   See omnystudio.com/listener for privacy information.

Apartment Buyers: What they want and how to win them over

Play Episode Listen Later Sep 10, 2020 11:35


Sarah Millar, the Strategic Content Manager for REA Group is joined by realestate.com.au’s Market Research and Insights Manager, Stacey Lewis to discuss how market conditions can affect the purchasing journey for new apartment buyers. Sarah and Stacey discuss the increase in length of the buyer journey, how buyers are feeling throughout the journey and what that means for builders and developers.   See omnystudio.com/listener for privacy information.

Getting inside the hearts and minds of new home buyers

Play Episode Listen Later Sep 10, 2020 11:29


Sarah Millar, the Strategic Content Manager for REA Group is joined by realestate.com.au’s Market Research and Insights Manager, Stacey Lewis. In this episode, they discuss the buyer journey and unpack the impact that market conditions have on the new house & land segment. They look at purchasing motivating factors and the positive and negative emotions experienced throughout the journey.   See omnystudio.com/listener for privacy information.

You don’t need a big budget to have a PR strategy

Play Episode Listen Later Jan 30, 2020 20:00


2019 was a tumultuous year when it comes to new property development and the media – from cracking towers to sunset clauses and flammable cladding – and there has never been a more important time for developers and builders to be transparent with buyers. Building and maintaining a good reputation is at the core of establishing trust, so to achieve this, a PR strategy is crucial. In this episode we interview Prue Deniz, Executive Manager of Corporate Affairs at REA Group, about how businesses large and small, can have a successful PR strategy. See acast.com/privacy for privacy and opt-out information.

Consumer stories: why I bought new

Play Episode Listen Later Oct 30, 2019 23:55


For most buyers, purchasing an established home is the easy option – waiting for a new property to be built takes time and involves a lot of seemingly stressful decisions. Host Mike Gill talks to two buyers about why they took the leap into off-the-plan, the highs and lows of the process and where they felt there was room for improvement or innovation from the developers they purchased from. Some of their suggestion were surprisingly simple... realestate.com.au Pty Ltd does not make any warranty as to the accuracy, completeness or reliability of the information contained in this podcast or accept any liability arising in any way from any omissions or errors. The information provided through this podcast is of a general nature only and does not take into account your individual objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you seek professional advice before making any property decisions. See acast.com/privacy for privacy and opt-out information.

Staying top of mind when buyers aren't quite ready to buy

Play Episode Listen Later Sep 29, 2019 26:38


In 2019, the time it takes for a buyer of a new home to make their purchase decision is 5-6 months.* So, what is the secret to keeping a lead warm for a longer period time? A property purchase is one of the most complex and emotional purchases we make, so the amount of trust and credibility developers and builders need to establish with a buyer is significant. With Julie Masters and Stacey Lewis, we explore how you can become the trusted advisor with prospective buyers, and still be top of mind when they're ready to make their decision. For more, visit https://developmenthub.realestate.com.au/ * Buyer Journey Consumer Research conducted by Hall & Partners and realestate.com.au Pty Ltd in Nov 2018. * From 'Trigger' to 'Buy' stages. realestate.com.au Pty Ltd does not make any warranty as to the accuracy, completeness or reliability of the information contained in this podcast or accept any liability arising in any way from any omissions or errors. The information provided through this podcast is of a general nature only and does not take into account your individual objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you seek professional advice before making any property decisions. See acast.com/privacy for privacy and opt-out information.

Changing Climate of Our Investor Market

Play Episode Listen Later Aug 27, 2019 25:03


Local and overseas investors have long been an important buyer segment for off-the-plan property in Australia. With REA Group's highly commentated Chief Economist Nerida Conisbee, we discuss what has changed with investor lending in the past few years, the impacts of the Royal Commission coupled with market conditions, and how this has affected investor sentiment. Now that the dust has settled post-election, what is the climate for the investor market and how can developers address investors barrier to entry? For more, visit https://developmenthub.realestate.com.au/ realestate.com.au Pty Ltd does not make any warranty as to the accuracy, completeness or reliability of the information contained in this podcast or accept any liability arising in any way from any omissions or errors. The information provided through this podcast is of a general nature only and does not take into account your individual objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you seek professional advice before making any property decisions. See acast.com/privacy for privacy and opt-out information.

First home buyers – who are they?

Play Episode Listen Later Jul 24, 2019 29:09


First Home Buyers are a key segment for developers and home builders, and there have never been more incentives available to them to enter the property market. Whilst other buyers have retreated from the market, First Home Buyers are bucking the trend and increasing in numbers. Nerida Conisbee, REA Group’s Chief Economist chats to Mike Gill about First Home Buyers trends and what they’re looking for in their first property purchase. For more, visit https://developmenthub.realestate.com.au/ realestate.com.au Pty Ltd does not make any warranty as to the accuracy, completeness or reliability of the information contained in this podcast or accept any liability arising in any way from any omissions or errors. The information provided through this podcast is of a general nature only and does not take into account your individual objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you seek professional advice before making any property decisions. See acast.com/privacy for privacy and opt-out information.

Bonus Episode: Market Update with Nerida Conisbee, July 2019

Play Episode Listen Later Jul 3, 2019 15:14


Our host Mike Gill interviews REA Group Chief Economist Nerida Conisbee on the state of the market post-election. Together, they discuss the impact political turmoil overseas is having on Australian property and what we've noticed in the site behaviour of consumers on realestate.com.au. One of the leading property experts in Australia, Nerida is highly regarded for her insight into the Australian economy and issues impacting real estate. Tune in for her expert opinion in the property outlook for FY20. For more, visit https://developmenthub.realestate.com.au/ realestate.com.au Pty Ltd does not make any warranty as to the accuracy, completeness or reliability of the information contained in this podcast or accept any liability arising in any way from any omissions or errors. The information provided through this podcast is of a general nature only and does not take into account your individual objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you seek professional advice before making any property decisions. See acast.com/privacy for privacy and opt-out information.

How to attract buyers in the future

Play Episode Listen Later Jun 18, 2019 22:59


The way we're consuming media is changing – that's no secret. We're watching on-demand TV, streaming music in our own time and getting our news on social media. If we're all online, do property buyers still value a physical display home? Mike Gill & Nigel Dalton discuss how to wow the buyers of tomorrow, and how to create a personalized buying experience to future proof your sales strategy. With all the change, the new tech and at the new "normal" pace, how does that affect the way property seekers make big decisions? Listen in to find out how to stay one step ahead. For more, visit https://developmenthub.realestate.com.au/ realestate.com.au Pty Ltd does not make any warranty as to the accuracy, completeness or reliability of the information contained in this podcast or accept any liability arising in any way from any omissions or errors. The information provided through this podcast is of a general nature only and does not take into account your individual objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you seek professional advice before making any property decisions. See acast.com/privacy for privacy and opt-out information.

Artificial Intelligence and Property – where to begin?

Play Episode Listen Later May 17, 2019 28:27


AI is one of the tech buzzwords of 2019. But how do property businesses get onboard, and what is at stake if they get left behind? Realestate.com.au's Chief Inventor Nigel Dalton explains the potential AI can unlock in the property development industry, and how to create a foundation for this tech in your business. Siri, Google Assistant, Amazon Alexa and Netflix are fast becoming household essentials, tune in to school up with what could be next. For more, visit https://developmenthub.realestate.com.au/ realestate.com.au Pty Ltd does not make any warranty as to the accuracy, completeness or reliability of the information contained in this podcast or accept any liability arising in any way from any omissions or errors. The information provided through this podcast is of a general nature only and does not take into account your individual objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you seek professional advice before making any property decisions. See acast.com/privacy for privacy and opt-out information.

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