Question Authority

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Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by EnquireLabs, Shopify's leading platform for surveys and question streams.

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    • Jul 22, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 18m AVG DURATION
    • 10 EPISODES


    Latest episodes from Question Authority

    Conversion Rate Optimization With Drew Himel

    Play Episode Listen Later Jul 22, 2021 19:39


    We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com

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    Shane Pittson: Quip Head Of Growth & Marketing

    Play Episode Listen Later Jul 7, 2021 17:27


    We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.

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    Customer Experience with Alex Genov

    Play Episode Listen Later Jun 23, 2021 23:19


    We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.

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    Zero-Party Data with Gen Furukawa

    Play Episode Listen Later Jun 9, 2021 21:12


    We ask about zero-party data with Gen Furukawa of Prehook.

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    Quant Vs. Qual with Sam Deutsch

    Play Episode Listen Later May 26, 2021 14:24


    We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.

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    Behavioral Science with Lilly Kofler

    Play Episode Listen Later May 12, 2021 21:24


    We ask about behavioral science with Lilly Kofler.

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    Survey Research with Sam McNerney

    Play Episode Listen Later Apr 28, 2021 17:11


    We ask about survey research with Sam McNerney.

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    Offline Attribution with Krystina Rubino

    Play Episode Listen Later Apr 23, 2021 22:42


    We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.

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    Ethnography with Allison Braund-Harris

    Play Episode Listen Later Apr 23, 2021 22:19


    We ask about ethnography with Allison Braund-Harris of Hardly.

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    Trailer

    Play Episode Listen Later Apr 23, 2021 1:46


    A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.

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