Podcasts about behavioral sciences

Richard H. Thaler is the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is the New York Times bestselling co-author of Nudge: Improving Decisions About Health, Wealth, and Happiness and the author of Misbehaving: The Making of Behavioral Economics. His new book is The Winner's Curse: Behavioral Economics Anomalies, Then and Now. My co-host for this conversation is Nick Kokonas. Nick is an entrepreneur, investor, and author best known as the co-founder of The Alinea Group (sold in 2024) and the reservation platform Tock, which is now owned by American Express.This episode is brought to you by:Seed's DS-01® Daily Synbiotic broad spectrum 24-strain probiotic + prebiotic: https://Seed.com/Tim (Use code 25TIM for 25% off your first month's supply)ExpressVPN high-speed, secure, and anonymous VPN service: https://www.expressvpn.com/tim (get 4 months free on their annual plans)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D plus 5 free AG1 travel packs with your first subscription purchase.)*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Kimberly Dickman discusses the impact of loneliness and why it is an epidemic across the United States.  She also shares the importance of having meaningful connections and how those connections influence our overall well-being.      This podcast is made possible by generous funding from the Vance Spouses' Club https://www.vancespousesclub.com/ and Peterson, Schriever, Cheyenne Mountain Spouses' Club https://www.pscspousesclub.org/.      Audio mixing by Concentus Media, Inc., Temple, Texas.    Show Notes:    Resources:    Dickman, K. (2024, July). Loneliness: The New Global Pandemic. On the Move. Summer 2024  https://militarychild.org/news-and-publications/      Bio:    Dr. Kimberly S. Dickman serves as an assistant professor at the U.S. Air Force Academy Center for Character and Leadership Development (CCLD), where she leads the Healthy Relationship Education and Emotional Intelligence branch of the Development Division in the Center. CCLD's mission is to advance the understanding, scholarship, practice, and integration of character and leadership development, resulting in cadets and permanent party prepared for service to the nation.     Dr. Dickman is a licensed clinical professional counselor and certified educator. She began her work in education for the Department of Defense in 1991. During her 20+ years of civilian service she has performed at the Wing and Headquarters Air Force level before coming to USAFA. Of note is her work in the Sexual Assault Prevention and Response program where she focused on education, analysis, and prevention science. Her extensive experience allows her to serve at USAFA as faculty and lead in topics such as healthy relationships, emotional intelligence, positive psychology, prevention science, human sexuality, and leadership development. She teaches Human Sex, Reproduction, and Sexuality in the Biology Department and Applied Positive Psychology in the Behavioral Science and Leadership Department.      Dr. Dickman is widely recognized and is frequently requested to present across the DoD and on a national scale.   

The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. In the case of people, studies have shown that thinking someone is attractive can make you believe that they're more honest, more intelligent, and more kind. Even just being taller than average can make people think you're more skilled than you are. This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…That's why, in this episode we're examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too. ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Episode 187: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeLow conversion rates cost online business owners thousands in lost revenue every day. Without understanding the psychological triggers that drive buying decisions, even great products and services struggle to convert visitors into customers.In this episode, DJ Sprague teaches us how to leverage behavioral science principles to dramatically increase sales conversions. He reveals powerful strategies including using social proof and popularity signals to build instant trust, implementing scarcity and FOMO effectively, reducing friction by limiting choices and simplifying forms, strategic price anchoring to maximize revenue, and displaying reviews (including negative ones) to boost credibility. DJ also shares specific tactics like the "Hobson Plus One" approach, optimal button placement, and why showing your phone number matters more than you think.About DJ Sprague: Duane "DJ" Sprague is an international best-selling author, keynote speaker, and podcaster with over 35 years of marketing experience. As CMO of multi-million dollar ecommerce sites, he has helped global brands including Kodak, Toyota, Hyundai, and professional sports teams in the NBA, NASCAR, and MLS increase their revenue. Currently CMO of Shopper Approved, the world's first Diamond Cialdini Certified Agency, DJ helps online brands grow through proven strategies in reputation management, behavioral science, and marketing optimization.DJ is also co-author of Reputation King and The Influence Advantage, an Amazon international bestseller. He holds a Master's degree in Integrated Marketing Communications, is the 1st Place Gold Award recipient of the international ECHO Marketing Edge Challenge, and has earned 71 professional certifications in E-commerce Marketing, Behavioral Science, SEO, PPC, and Digital Marketing.Grab Your FREE Copy of “Reputation King”: https://www.reputationking.com/download/Connect with DJ:https://www.shopperapproved.com/ https://www.linkedin.com/company/shopperapproved https://www.linkedin.com/in/duanesprague/ https://www.youtube.com/c/ShopperApprovedWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Having been raised in Los Angeles, a place with vast swathes of single-family homes connected by freeways, arriving in Costa Rica was an eye opener for the young cultural anthropologist Setha Low. “I thought it was so cool that everybody was there together,” she tells interview David Edmonds in this Social Science Bites podcast. “… Everybody was talking. Everybody knew their place. It was like a complete little world, a microcosm of Costa Rican society, and I hadn't seen anything like that in suburban Los Angeles.” That epiphany set Low, now a distinguished professor at the Graduate Center of the City University of New York, onto a journey filled with the exploration of public spaces and a desire to explain them to the rest of the world. This trek has resulted in more than a hundred scholarly articles and a number of books, most recently Why Public Space Matters but including 2006's Politics of Public Space with Neil Smith; 2005's Rethinking Urban Parks: Public Space and Cultural Diversity with S. Scheld and D. Taplin; 2004's Behind the Gates: Life, Security and the Pursuit of Happiness in Fortress America; 2003's The Anthropology of Space and Place: Locating Culture with D. Lawrence-Zuniga; and 2000's On the Plaza: The Politics of Public Space and Culture. Low is also director of the Graduate Center's Public Space Research Group, and has received a Getty Fellowship, a fellow in the Center for Place, Culture and Politics, a fellowship from the National Endowment for the Humanities, a Fulbright Senior Fellowship, and a Guggenheim for her ethnographic research on public space in Latin America and the United States. She was president of the American Anthropological Association (from 2007 to 2009) and has worked on public space research in projects for the Center for Advanced Study in the Behavioral Sciences at Stanford and was cochair of the Max Planck Institute for Religious and Ethnic Diversity's Public Space and Diversity Network.  

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing customer engagement and driving action. Nancy shares her journey from traditional marketing to integrating behavioral science into her work, highlighting the importance of understanding consumer psychology. Throughout their discussion, Melina and Nancy explore key concepts such as autonomy bias, the magnetic middle, and the significance of testing marketing strategies to achieve measurable results. With practical examples and engaging stories, this episode is packed with actionable insights for marketers at any level. In this episode: Discover how small changes in marketing can lead to significant results. Learn about the impact of autonomy bias and how to leverage it in your campaigns. Explore the concept of the magnetic middle and its role in consumer decision-making. Understand the importance of testing and validation in marketing strategies. Gain insights into the practical applications of behavioral science in various marketing contexts. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/536. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

EPISODE SUMMARY What if your watch could tell you exactly when your brain is in its peak state for connection, creativity, and decision-making? Today on the Wired For Success podcast, I sit down with neuroscientist Dr. Paul J. Zak to uncover how entrepreneurs can build million-dollar businesses without burning out. This episode will change the way you lead, love, and live. We talk about… -  The surprising brain chemical mix behind focus + connection -  How to engineer flow without hustle or burnout -  Kindness & connection   EPISODE NOTES Dr. Paul J. Zak is a Distinguished University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's three decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, live events, and emotional health. He is a regular TED speaker and appears in the media regularly.    Links: Free emotional fitness app: https://your6.com/ https://pauljzak.com https://www.getimmersion.com/ https://www.linkedin.com/in/paul-j-zak-91123510/ X:@pauljzak   ------------ Click this link to listen on your favorite podcast player and if you enjoy the show, please leave a rating & review: https://linktr.ee/wiredforsuccess ------------------ Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue) ----------------- Disclaimer: Podcast Episodes might contain sponsored content.

Annie Duke—a former professional poker player and renowned author on behavioral science—discusses the science of decision making and how it can be applied to investing with Justin Thomson, head of the T. Rowe Price Investment Institute.

I have a confession to make – I'm a huge Starbucks fan.I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Host: Ryan Quigley Guest: Heather Forkey, MD Guest: Wynne Morgan, MD Childhood trauma can profoundly alter brain and behavioral development, making it essential to recognize how trauma differs from other diagnoses like ADHD. Ryan Quigley sits down with Drs. Heather Forkey and Wynne Morgan, who presented on this topic at the 2025 American Academy of Pediatrics National Conference and Exhibition, to better understand how to identify trauma responses, avoid misdiagnosis, and implement supportive treatment strategies that prioritize safety, routine, and caregiver connection. Dr. Forkey is a Professor of Pediatrics and Vice Chair of Pediatrics and Dr. Morgan is an Assistant Professor in the Departments of Psychiatry and Behavioral Sciences at UMass Chan Medical School in Worcester, Massachusetts.

This show has been flagged as Explicit by the host. Quick-Glance Summary I walk you through an MIT experiment where 54 EEG-capped volunteers wrote essays three ways: pure brainpower, classic search, and ChatGPT assistance. Brain-only writers lit up the most neurons and produced the freshest prose; the ChatGPT crowd churned out near-identical essays, remembered little, and racked up what the researchers dub cognitive debt : the interest you pay later for outsourcing thought today. A bonus “switch” round yanked AI away from the LLM devotees (cue face-plant) and finally let the brain-first team play with the toy (they coped fine), proving skills first, tools second. I spiced the tale with calculator nostalgia, a Belgian med-exam cheating fiasco, and Professor Felienne's forklift-in-the-gym metaphor to land one mantra: *scaffolds beat shortcuts*. We peeked at tech “enshittification” once investors demand returns, whispered “open-source” as the escape hatch, and I dared you to try a two-day test—outline solo, draft with AI, revise solo, then check what you still remember. Net takeaway: keep AI on a leash; let thinking drive, tools navigate . If you think I'm full of digital hot air, record your own rebuttal and prove it. Resources MIT study MIT Media Lab. (2025). Your brain on ChatGPT: Accumulation of cognitive debt. https://www.media.mit.edu/publications/your-brain-on-chatgpt/ Long term consequences (to be honest - pulled these from another list, didn't check all of them) Clemente-Suárez, V. J., Beltrán-Velasco, A. I., Herrero-Roldán, S., Rodriguez-Besteiro, S., Martínez-Guardado, I., Martín-Rodríguez, A., & Tornero-Aguilera, J. F. (2024). Digital device usage and childhood cognitive development: Exploring effects on cognitive abilities. Children , 11(11), 1299. https://pmc.ncbi.nlm.nih.gov/articles/PMC11592547/ Grinschgl, S., Papenmeier, F., & Meyerhoff, H. S. (2021). Consequences of cognitive offloading: Boosting performance but diminishing memory. Quarterly Journal of Experimental Psychology , 74(9), 1477–1496. https://pmc.ncbi.nlm.nih.gov/articles/PMC8358584/ Ward, A. F., Duke, K., Gneezy, A., & Bos, M. W. (2017). Brain drain: The mere presence of one's own smartphone reduces available cognitive capacity. Journal of the Association for Consumer Research , 2(2), 140–154. https://www.journals.uchicago.edu/doi/full/10.1086/691462 Zhang, M., Zhang, X., Wang, H., & Yu, L. (2024). Understanding the influence of digital technology on cognitive development in children. Current Research in Behavioral Sciences , 5, 100224. https://www.sciencedirect.com/science/article/pii/S266724212400099X Risko, E. F., & Dunn, T. L. (2020). Developmental origins of cognitive offloading. Developmental Review , 57, 100921. https://pubmed.ncbi.nlm.nih.gov/32517613/ Ladouceur, R. (2022). Cognitive effects of prolonged continuous human-machine interactions: Implications for digital device users. Behavioral Sciences , 12(8), 240. https://pmc.ncbi.nlm.nih.gov/articles/PMC10790890/ Wong, M. Y., Yin, Z., Kwan, S. C., & Chua, S. E. (2024). Understanding digital dementia and cognitive impact in children and adolescents. Neuroscience Bulletin , 40(7), 628–635. https://pmc.ncbi.nlm.nih.gov/articles/PMC11499077/ Baxter, B. (2025, February 2). Designing AI for human expertise: Preventing cognitive shortcuts. UXmatters . https://www.uxmatters.com/mt/archives/2025/02/designing-ai-for-human-expertise-preventing-cognitive-shortcuts.php Tristan, C., & Thomas, M. (2024). The brain digitalization: It's all happening so fast! Frontiers in Human Dynamics , 4, 1475438. https://www.frontiersin.org/journals/human-dynamics/articles/10.3389/fhumd.2024.1475438/full Sun, Z., & Wang, Y. (2024). Two distinct neural pathways for mechanical versus digital memory aids. NeuroImage , 121, 117245. https://www.sciencedirect.com/science/article/pii/S1053811924004683 Ahmed, S. (2025). Demystifying the new dilemma of brain rot in the digital era. Contemporary Neurology , 19(3), 241–254. https://pmc.ncbi.nlm.nih.gov/articles/PMC11939997/ Redshaw, J., & Adlam, A. (2020). The nature and development of cognitive offloading in children. Child Development Perspectives , 14(2), 120–126. https://srcd.onlinelibrary.wiley.com/doi/10.1111/cdep.12532 Geneva Internet Platform. (2025, June 3). Cognitive offloading and the future of the mind in the AI age. https://dig.watch/updates/cognitive-offloading-and-the-future-of-the-mind-in-the-ai-age Karlsson, G. (2019). Reducing cognitive load on the working memory by externalizing information. DIVA Portal . http://www.diva-portal.org/smash/get/diva2:1327786/FULLTEXT02.pdf Monitask. (2025). What is cognitive offloading? https://www.monitask.com/en/business-glossary/cognitive-offloading Sharma, A., & Watson, S. (2024). Human technology intermediation to reduce cognitive load. Journal of the American Medical Informatics Association , 31(4), 832–841. https://academic.oup.com/jamia/article/31/4/832/7595629 Morgan, P. L., & Risko, E. F. (2021). Re-examining cognitive load measures in real-world learning environments. British Journal of Educational Psychology , 91(3), 993–1013. https://bpspsychub.onlinelibrary.wiley.com/doi/10.1111/bjep.12729 Podcast episodes that inspired some thoughts Felien Hermans (NL) Tech won't save us Screenstrong Families Provide feedback on this episode.

Nancy L. Weaver, Ph.D Professor of Behavioral Science at St. Louis University joins Megan Lynch talking about limits to normal parenting approach and instead turning to neurological.

AI is transforming the workplace. But should we fear it or embrace it? In this episode, we dive into the future of work, exploring how AI is reshaping jobs, skills, and organizational culture. We'll bust myths, highlight opportunities, and share practical tips anyone can use to prepare for an AI-powered workplace (without needing to be a tech expert). In this Episode: Dr. Heather Morton, Tom Bradshaw, Nic Krueger, Lee Crowson, Jason Hamil, LindaAnn Rogers, Dr. Cam Dunson, Dr. Emi Barresi           I/O Career Accelerator Course: https://www.seboc.com/job Visit us https://www.seboc.com/ Follow us on LinkedIn: https://bit.ly/sebocLI Join an open-mic event: https://www.seboc.com/events References:       Jarrahi, M. H., Lutz, C., Boyd, K., Oesterlund, C., & Willis, M. (2023). Artificial intelligence in the work context. Journal of the Association for Information Science and Technology, 74(3), 303-310.         Meng, Q., Wu, T. J., Duan, W., & Li, S. (2025). Effects of employee–Artificial Intelligence (AI) collaboration on counterproductive work behaviors (CWBs): Leader emotional support as a moderator. Behavioral Sciences, 15(5), 696.         Zirar, A., Ali, S. I., & Islam, N. (2023). Worker and workplace Artificial Intelligence (AI) coexistence: Emerging themes and research agenda. Technovation, 124, 102747.   

Jez Groom — founder & CEO of Cowry Consulting and a pioneer in applied behavioral science — joins us on Designing Futures.With 14+ years of helping global organizations from Amazon to HSBC understand human behavior, Jez explains why most decisions are non-rational, why intentions rarely translate into action, and how simple tweaks can shift behaviour in powerful ways.This episode makes the case for behavioral intelligence — blending psychology, data, and AI — as a smarter path forward than “AI-first” thinking. Digital traces reveal what people do, but only behavioral science uncovers the deeper why: the subconscious, social, and emotional drivers behind choice. From psychometrics to biometrics, we explore how these methods are reshaping the way we design experiences that people actually follow through on.

Sit back and relax but pay attention to my conversation with Gee Ranasinha. Gee lives in the Northeast part of France. As he puts it, his marketing experience goes back to the “days of dial-up internet and AOL CDs”. During our conversation Gee tells us how he progressed from working with film, (do you know what that is?), to now working with the most advanced digital and other technological systems.   He is the CEO of his own marketing company KEXINO. He talks a bit about what makes a good marketing firm and why some companies are more successful than others. He says, for example, that most companies do the same things as every other company. While labels and logos may be different, if you cover up the logos the messages and ways to provide them are the same. The successful firms have learned to distinguish themselves by being different in some manner. He practices what he preaches right down to the name of his company, KEXINO. He will tell us where the company name came from. You will see why I says he practices what he preaches.   Gee gives us a great history of a lot of marketing efforts and initiatives. If you are at all involved with working to make yourself or your company successful marketing wise, then what Gee has to say will be especially relevant to you. This is one of those episodes that is worth hearing more than once.     About the Guest:   Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, a marketing agency and behavioral science practice for small to medium-sized businesses. Over the past 17 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust - and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Science to final-year MBA students. Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.    Ways to connect with Gee:   KEXINO website:  https://kexino.com LinkedIn:  https://linkedin.com/in/ranasinha YouTube:  https://www.youtube.com/c/Kexino Instagram:  https://instagram.com/wearekexino TikTok:  https://tiktok.com/@kexino Threads: https://www.threads.net/@wearekexino BlueSky:  https://bsky.app/profile/kexino.com     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:16 Well and a gracious hello to you, wherever you may be, you are now listening to an episode of unstoppable mindset. I am your host, Mike or Michael. I don't really care which hingson and our guest today is Gee Ranasinha, who is a person who is very heavily involved in doing marketing and so on. Gee has been marketing for a long time, and reading his bio, he talks about being in marketing since the days of dial up and AOL and CDs. I remember the first time I tried to subscribe to AOL. It was a floppy disk. But anyway, that's okay. The bottom line is that does go back many, many years. That's when we had Rs 232 cables and modems. Now people probably don't mostly know what they are unless they're technically involved and they're all built into the technology that we use. But that's another history lesson for later. So Gee, I want to welcome you to unstoppable mindset. We're really glad you're here. This should be a fun subject and thing to talk about.   Gee Ranasinha ** 02:27 Well, thank you very much for inviting me, Michael, I do. I do appreciate it.   Michael Hingson ** 02:31 Well, I'm looking forward to it and getting a chance to talk. And love to hear some of your your old stories about marketing, as well as the new ones, and of course, what lessons we learned from the old ones that helped in the new ones. And of course, I suspect there'll also be a lot of situations where we didn't learn the lessons that we should have, which is another story, right?   Gee Ranasinha ** 02:50 Yeah, history does tend to repeat itself, unfortunately, and   Michael Hingson ** 02:55 that usually happens because we don't pay attention to the lessons.   Gee Ranasinha ** 02:59 Yeah, yeah, we, we, I think we think we know better. But I mean, it's, it's, it's funny, because, you know, if you look at other other industries, you know, if, if you want to be an architect, right, you would certainly look back to the works of, you know, Le Corbusier or Frank Lloyd Wright or Renzo Piano, or, you know, some of the great architects, and you would look back on their work, look how they did it. And you would, you know, turn back the the annals of history to to see what had gone before. But for some reason, in our industry, in marketing, we we don't think we can learn from the lessons that our erstwhile peers have had in the past, and we've so as a result, we tend to sort of rename things that have gone before, so that the newer generation of marketers will actually pay attention to them. So we give things new names. But actually, if you, if you scratch the surface and look a little bit deeper. It's actually nothing new at all. And I don't quite know why that is. I think people think that they know better than the people who've gone before them, because of the technology, because you know so much of the execution the promotion side of marketing is technology based. They I'm guessing that people don't see a relevance to what happened in the past because of the technology aspect being different, right? But what I contend is that the the essence. Of marketing is about understanding human behavior and their reactions to particular inputs, impulses, right? Um, in which case, we have plenty to learn from the people who've you know, who've walked in our in the walk this path before, and we should be a little bit, maybe a little bit more humble and open minded into accepting that we don't know everything, and we maybe don't even know what we don't know.   Michael Hingson ** 05:36 I always remember back in what was it, 1982 or 1983 we had a situation here in the United States where somebody planted some poison in a bottle of Tylenol in a drug store. I remember that, yeah, and within a day, the president of the company came out and said, This is what we're going to do to deal with it, including taking all the bottles of all the pills off the shelves until we check them over and make sure everyone is clean and so on. And he got right out in front of it. And I've seen so many examples since of relatively similar kinds of crises, and nobody takes a step to take a firm stand about how we're going to handle it, which is really strange, because clearly what he did really should have taught us all a lesson. Tylenol hasn't gone away, the company hasn't gone away, and the lesson should be that there is relevance in getting out in front of it and having a plan. Now I don't know whether he or anyone really had a plan in case something happened. I've never heard that, but still whatever he got right out in front of it and addressed it. And I just really wish more marketing people, when there is a crisis, would do more of that to instill confidence in consumers.   Gee Ranasinha ** 07:07 He did the right thing, right? He did, he did what you or I would have done, or we would like to think we would have done in this place, right? I, I'm, I'm guessing it was probably, not the favorite course of action, if this had been debated at board stroke shareholder level. But like I said, he he did what we all think we would have done in his place. He did the right thing. And I think that there are many instances today, more instances today than maybe in the past, where the actions of an individual they are. An individual has more freedom of expression in the past than they've had in the in the present, and they don't have to mind their P's and Q's as much. I mean, sure we know we're still talking about profit making organizations. You know, we're living in a pseudo capitalist, Neo liberal society. But surely we're still there still needs to be some kind of humanity at the end of this, right? You know, reputations take years, decades, sometimes, to build, and they can be knocked down very quickly, right, right? There's so I think some somebody, somebody, somebody a lot older and wiser than me, well, certainly wiser older. Said a brand's reputation was like a tree. It takes ages to grow, but can be knocked down very quickly, and there are plenty. You know, history is littered with examples of of organizations who haven't done the right thing.   Speaker 1 ** 09:16 Well, the Yeah, go ahead. No, go ahead. Tell me   Michael Hingson ** 09:20 the I observed this actually not too long ago, on a podcast, this whole discussion to someone, and they made an interesting point, which I think is probably relevant, which is, today we have a different environment, because we have social media. We have so many things, where communications go so quickly, and we we see so many people putting out information right or wrong, conspiracy or not, about anything and everything that comes up, that it causes people maybe to hesitate a little bit more to. Truly study what they want to say, because everyone's going to pick up on it. But at the same time, and I appreciate that at the same time, I think there are basic marketing principles. And as you point out, and as you're well aware, there is such a thing as human behavior, and while people want instant gratification, and they want to know right now what happened 20 minutes ago. The reality is we're not necessarily going to get that. The media doesn't help because they want to put everything out and get the story. But still, the reality is human nature is human nature, and ultimately, Truth will win out. And what we need to do is to really work more toward making sure that that happens.   Gee Ranasinha ** 10:48 I, I actually don't agree with that. Okay, in in, you know, in the, in the with the greatest respect, firstly, I think, I think as a cop out to use social media, information channels, news cycles, that sort of thing, because, if anything, because of the pace of the news cycle and The, you know, the fire hose of social media today, me, we're in a better position to say what we mean and not regret it, because it's forgotten it 20 minutes. Yeah, so it works, it's, it's an argument for what we're talking about not, not against   Michael Hingson ** 11:41 it, yeah. I agree. Yeah, go ahead,   Gee Ranasinha ** 11:45 yeah. And the second thing you said, truth will out. And I think truth does not without and there are plenty of people who continue to spout out misinformation and disinformation, yeah, constantly at every level of corporate at a corporate level, at a political level, at a geopolitical level, or at a local level, right? I don't want to sort of go down that rabbit hole, right, but there are, there are plenty of misquotes, myths, truths, which are never, never withdrawn and never counted, never excused and live out there in the ether, in perpetuity.   Michael Hingson ** 12:35 Yeah, it's true, but I also think that in the end, while some people continue to put their inaccurate information out, I think there are also others who have taken the time, or do take the time they put out more relevant information, and probably in the long run, more people buy into that than to misinformation. I'm not going to say it's a perfect world, but I think more often than not, enough positive information comes out that people eventually get more of the right answer than all the yammering and bad information. But it may take time.   Gee Ranasinha ** 13:18 I would love to believe that, Mike, I really would maybe I'm just too cynical, right?   Michael Hingson ** 13:27 I hear you, I hear you, and you know, I don't know I could be just as wrong. I mean, in the United States today, we've got a government with people who are definitely talking about things and saying things that most of us have always felt are untrue, but unfortunately, they're being said and pushed in such a way that more people are not opposing them. And how quickly that will change remains to be seen. And for all I know, and I think, for all I know, maybe some of what they're saying might be right, but we'll see.   Gee Ranasinha ** 14:05 I think that's the issue. I mean, I, as I said, I don't really want to jump down that politics rabbit hole, but no, not really. I think, you know, the issue is, if you say a lie enough times, people believe it. Yeah, right, yeah. And the fact that nobody's fact checking this stuff, I'm like, I said. I'm not. I'm not singling out politics. I'm singling out messaging in its widest in its widest interpretation, right, false messaging of any sort, if left unchecked. Yeah. Correct. I think the people who know an alternative reality or know that it's a lie know that it's an untruth by not publicly facts checking it, by not calling these. People out are complicit in spreading the lie.   Michael Hingson ** 15:03 Yeah, well, I think that's true, and you're right. It doesn't matter whether it's politics. It doesn't matter whether it's well, whatever it is, it's anything. And I think there's one of the beauties of of our country, your country. And I didn't explain at the beginning that G is in the you said, northwest part of France, right? Northeast, northeast, well, east, west, northeast part   Gee Ranasinha ** 15:29 of Yeah, well, near enough, you know, if you go, if you go, if you go east, far enough times you get, you get to West Anyway, don't you? Well, you get back where you started. Or maybe you don't, I don't know if, depends who you listen   Michael Hingson ** 15:39 to, right? If the Earth is flat. Well, even the Flat Earthers have had explanations for why the earth is flat and people don't fall off, but that's okay, but yeah, so northeast part of France and and I hear, I hear what you're saying, and I think it's important that people have the freedom to be able to fact check, and I, and I hope, as we grow more people will find the value of that, but that in all aspects, but that remains to be seen.   Gee Ranasinha ** 16:14 Well, I think especially in you know, perversely, now that we have the ability to check the veracity of a piece of information a lot easier, right? Almost in real time. Yeah. I think the fact that we can means that we don't, you know, you probably know the quote by what was his name? Edwin Burke, who may or may not have said that, you know, evil triumphs when good men do nothing or something like that. Along that sort of lines, some people say that he didn't say that. He did say, it doesn't matter who said it, right? It's a great quote. It's a great quote. It's a great quote. And that's what I mean about being complicit, just by the fact of not calling this stuff out, feeds the fire. Yeah, to the to the point where it becomes and especially, I'm talking with people who maybe are a little bit younger and haven't and are more likely to believe what they see on screens of whatever size, simply because it's in the public domain, um, whereas The older strokes more cynical of us may may question a lot more of what's thrown in front of our eyes. So I think all of us have a responsibility, which I don't think all of us understand the power that we yield or we're afraid to or afraid to? Yeah, absolutely.   Michael Hingson ** 18:08 So tell me a little about kind of the early Gee growing up and so on, and how you got into this whole idea and arena of marketing and so on.   Gee Ranasinha ** 18:18 Well before this, I was the CMO of a software company. I was there for seven years, and before that, I was working for a company in London, working with in the print and publishing industries. So I've been around media for most of my working life, and after, after being at the software company for seven years, sort of hit a little bit of a ceiling, really. I mean, the company was a small company, and it could only grow at a certain rate, and so I wasn't really being challenged anymore. I had to wait a little bit until the company could fill the bigger shoes that had been given, if you like. You know, I mean growing pains. It's very common for companies of all sizes to go through this sort of thing. So to be honest, I probably was treading water a bit too long. But you know, you get you get complacent, don't you, you get comfortable in in the, you know the corporate job, and you know a salary at the at the end of every month, and you know corporate travel and company BMWs and expense accounts and all of that sort of trappings. And you know, I, I fell for all of that. You. Um, but I finally realized that something needed to happen. So at the end of 2007 beginning of 2008 Me and a couple of colleagues decided to start the agency, which, as you will remember, 2008 was not exactly the best time to start a marketing agency. Good time to start any agency,   Michael Hingson ** 20:29 to be honest. The other hand, there were a lot of opportunities. But yeah, I hear you. Well, yeah,   Gee Ranasinha ** 20:34 glass half full. Glass half empty, right? Yeah. But you know, luckily, with with a number of very, very supportive clients in those early days, you know, we weathered the post recession? Yeah, slow down. And 17 and a half years later, here we are. We've now. We started off with three. We were three. We're now 19. We're in nine countries. Nine of us were in the US. The rest are in Europe, South Africa, Japan, and two people in Australia. That's that, that's, that's who we are. So, you know, we're a a team of marketing, creative and business development specialists, and we work with startups and small businesses primarily in the US, even though we're based all over the place, and we combine marketing strategy, proper strategy, with a thing called behavioral science, which works with organizations to increase their awareness, their reputation, their trust, and most of all, of course, sales Right? Because sales is name of the game. Sales is what it's all about. So yeah, I'd say probably 80, 90% of our clients are in the US and, well, certainly North America anyway, and it's all sorts of industries, all sorts of sizes. We've we've got, we certainly had in the past. You know, solopreneur type businesses, small businesses and larger businesses, up to around 40 to 50 mil to revenue that sort of size, anything bigger they usually have, usually got, you know, quite well, working teams within the organization. So we're, you know, the amount of effective contribution that we can add to that is, it's obviously going to be as a percentage, much lower. So it's, it's, it's really for that, that smaller sized profile of organization, and it's not sort of limited by particular industry or category. We've, you know, we work with all sorts. We've worked in sports, healthcare, FinTech, medical, professional services, software, publishing, all sorts, right across the board.   Michael Hingson ** 23:34 What got you started in marketing in the beginning, you you know you were like everyone else. You were a kid and you grew up and so on. What? What really made you decide that this was the kind of career you wanted?   Gee Ranasinha ** 23:46 Marketing wasn't my first career. I've had a few others in the past. I actually started off my first first company, and I founded, way back when was a media production company. I was a professional photographer, advertising photographer, working with advertising agencies as well as direct corporate commissions. This is in the days of film. This was way before digital image capture.   Michael Hingson ** 24:20 So this is going back to what the 1980s   Gee Ranasinha ** 24:23 it's going to late 80s to early 90s. Yeah, and I was working with eight by 10 and four by five view cameras, sometimes called plate cameras. It was mainly studio stuff. I was happier in the studio that we did location stuff as well. But studio was where I was happiest because I could control everything. I suppose I'm on control freak at the end of the day. So I can control every highlight, every nuance, every every part of the equation. And. And and that's where I started. And then after doing that for a while, I came I got involved with professional quality digital image capture. Is very, very it is very, very beginning. And was instrumental in the the adoption of digital image capture for larger print and publishing catalog fashion houses who were looking for a way to streamline that production process, where, obviously, up until then, the processing of film had been a bottleneck, right? You couldn't, you couldn't process film any quicker than the film needed to be processed, right the the e6 process, which was the the term for using a bunch of chemicals to create slides, die, positives, transparencies. I think it used to take like 36 minutes plus drying time. So there was a, you know, close to an hour wait between shooting and actually seeing what what the result was. And that time frame could not be reduced up until that point in time, the quality of digital image capture systems wasn't really all of that, certainly wasn't a close approximation to what you could get with with film at The time, until a number of manufacturers working with chip manufacturers, were able to increase the dynamic range and the the total nuances that you could capture on digital Of course, the problem at that time was we were talking about what, what were, What today is not particularly large, but was at the time in terms of file sizes, and the computers of the day would be struggling to deal with images of that high quality, so It was always a game of catch up between the image capture hardware and the computer hardware needed to to view and manipulate the image and by manipulate it was more more manipulation in terms of optimizing the digital file for reproduction in print, because obviously that was the primary carrier of, yeah, of the information. It was for use in some kind of printed medium. It wasn't like we were doing very much with with email or websites or anything else in the in the early 90s. So the conversion process to optimize a digital image captured file, to give the best possible tonal reproduction on printed material has always been a little bit of a black art, even when we when we were digitizing transparency films, going to digital image capture made things a lot more predictable, but it also increased the computational power needed, number one, but also for photographers to actually understand a little bit more about the photo mechanical print process, and there were very few photographers who understood both, both sides of the fence. So I spent a lot of time being a pom pom girl. Basically Mike. I was, I was, I was waving the pom poms and preaching large about the benefits of digital image capture and how and educating the industries, various in photographic industries, about, you know, possible best practices. There weren't any sort of standards in place at the time,   Michael Hingson ** 29:41 and it took a while for people to really buy into that they weren't visionary enough to understand what you were saying. I bet   Gee Ranasinha ** 29:48 Well, we were also taught very few were enough, and there were two reasons. One of them was financially based, because. We were talking about a ton of money, yeah, to do this properly, we were talking about a ton of money. Just the image capture system would easily cost you 50 grand. And this, you know this, this was in the days when 50 grand was a lot of money,   Michael Hingson ** 30:18 yeah, well, I remember my first jobs out of college were working with Ray Kurzweil, who developed Omni font, optical character recognition system. Oh, my goodness me, I did not know that. And the first machine that he put out for general use, called the Kurzweil data entry machine, was only $125,000 it worked. It still took a while to make it to truly do what it needed to do, but still it was. It was the first machine, and a lot of people just didn't buy into it. It took a while to get people to see the value of why digitizing printed material was so relevant, some lawyers, Some law firms, some banks and so on, caught on, and as people realized what it would do, then they got interested. But yeah, it was very expensive,   Gee Ranasinha ** 31:14 very expensive. And I think the other reason for the reticence is just nature, to be honest. Mike, I mean, you know, as as people, as human beings, most of us are averse to change, right? Because change is an unknown, and we don't like unknowns. We like predictability. We like knowing that when we get up in the morning, the sun's gonna come up and we're gonna go through our our usual routine, and so when something comes along that up ends the status quo to the point where we need to come up with adopting new behaviors that's very uncomfortable for many people. And you know, the adoption of digitization in, you know, any industry, I think, in everybody who's worked in any particular industry has has plenty of anecdotal evidence to show how people would consciously or unconsciously dragging their feet to adopt that change because they were happier doing stuff that they knew,   Michael Hingson ** 32:32 who went out of their comfort zone, right?   Gee Ranasinha ** 32:35 Absolutely, it's natural, it's, it's, it's who we are as as as human beings, who most of us are as human beings with, obviously, we're talking about the middle of the bell curve here. I mean, there are plenty of wackos on either side just go out and do stuff, right? And, you know those, you know, some of those get, you know, locked up with in straight jackets. But the other ones tend to, sort of, you know, create true innovation and push things forward.   Michael Hingson ** 33:04 Steve Jobs, even Mark Zuckerberg, Bill Gates, good examples of some of the people who did things that most people didn't think could be done.   Gee Ranasinha ** 33:18 You know, the true innovation always happens at the periphery, but we tend to over emphasize the median. We know we try to make averages of everything, yeah, but averages aren't what moves the needle, right? No. And you know Britain, you know, for even for marketing, obviously, that's very much, very, very much my sort of thing. Um, most organizations, most business owners, certainly most marketing managers, find comfort in in executing their marketing in ways in which they are comfortable, in ways which are somewhat expected within the industry. But the problem is, it doesn't get you noticed. It doesn't get you attention. If you're in the middle, right? You know the worst, the worst place to walk on the in the street is in the middle of the road right, pick a side, but don't walk in the middle.   34:27 Not a good idea yet.   Gee Ranasinha ** 34:30 That's our our job is to is to, number one, generate attention, because there's no way we can communicate a message unless we have someone's attention. Everything starts from the attention side of things. Now there are very, you know, various ways that we can attract attention, but attention needs to come and needs to come from somewhere. And you know the definite. Of creating attention is to to create some kind of visual, audio, or combination of the two, experience which is somewhat outside of the norm, and create some kind of emotional response that our brains want to pay attention to, right? Want to notice? Because if you're not noticed, then there's no it doesn't matter how great your product is, doesn't matter how wonderful your customer service is, or it's available in 27 colors, or it's free delivery, or what you know, all the rest of it doesn't matter, because you know, unless people know who you are, what you do, who it's for, and why they should give a crap, then you know anything else you do after that Time is is moot, is irrelevant.   Michael Hingson ** 36:00 I read an interesting email this morning from someone who was talking about why speakers don't tend to be as successful as they should be. And this person talked about you could have the greatest speech in the world. You could be   Michael Hingson ** 36:17 talking and getting standing ovations and so on, but you're not getting a lot of speaking engagements, and his comment was the reason you're not is that your talk isn't necessarily relevant. I thought that was interesting. I think there's some things to be said for relevance, but I think it's also that you're not helping to get people to think and realize that being different and getting people to think and value that is more important than we tend to want to recognize as well.   Gee Ranasinha ** 36:59 I would, I would, I would wholeheartedly agree relevance is a very important component. But, you know, I maintain that it starts with attention. Yeah, relevance, I think, within the speaking world, I yes, there's so much we can do with relevance by by coming at a subject matter topic from a totally different perspective. Yeah, right. You know, just because you have the same message as 100 other competitors doesn't mean they have to say something in the same way, right? And so even if the core message is similar, the way that we choose to present that can be, you know, 100 101 different ways. And I think that is something that we forget, and I think that's one of the reasons why so much of the marketing that we see today is ignored. Yeah, you know, there's a there's a marketing Well, I wouldn't say the marketing model. There's a communication model, okay? Sales model actually called Ada, Ida, a, I D, A, okay. So even if you've not, not worked in sales or marketing at all, if you've even seen the film Glengarry Glynn Ross, or the play that it was based on. It's actually playing in New York City at the moment. I believe, yeah, a, I D, A, which is tracking the customer experience in four steps. So the idea is you have awareness, interest, desire and action, right? A, I, D, A, and it's understanding that there are four steps to getting to the position of negotiating the deal with a prospective buyer, but number one starts with awareness. You know they need, they need to be aware that you exist and nobody's going to buy from you if they don't know who you are. They need to know who they need to know who you are before they'll buy from you. Right then obviously needs to be an interest a product market fit what you're selling is something that they could conceivably use in terms of solving a particular problem that they perceive as having the desire. Why should they buy from you, as opposed to somebody else? Why do they. Need to buy your product, as opposed to a competitive product, and then finally, action, right? So that's what we might call sales, activation or performance marketing, or, you know, sales in the old terms, right? As they would say in that film, it's getting the getting the buyer to sign on the line that is dotted. But all of this stuff starts with attention and when we're not doing a very good job, I think as a mark, as an industry, we used to be really good at it, but I think we've taken our eye off the ball somewhat, and hoped that technology would fill in the gaps of our incompetence at being able to, excuse me, being able to shape the way that we market to customers, to buyers, in ways which create the memory structures in the brain to a sufficiently acute level so that when they are in The position to buy something, they think of us, as well as probably a number a handful of other suitors that solve their problem. And this is why, I think this is the reason why, because of the over reliance of technology, I mean, this is the reason why so much of our marketing fails to generate interest, sales to generate the tangible business results that are expected of it. Because we're, we're marketing by bullet point. We're expecting buyers to buy off a fact sheet. We've, we've exercised the creativity out of the equation. And we're and, and we were just producing this vacuous, generic vanilla   Michael Hingson ** 42:12 musach, yeah, if you   Gee Ranasinha ** 42:14 like, Okay, I mean, again, you know, think of any particular industry, you can see this. It's pretty much endemic. You can have two totally different organizations selling something purportedly solving the same problem. And you can look at two pieces of you can look at a piece of marketing from each company. And if you covered up the logo of each person of each company's marketing output, 10 will get you five that what's actually contained in the messaging is as equally valid for company A as it is for Company B, and that's a real problem.   Michael Hingson ** 43:00 It's not getting anyone's attention or creating awareness.   Gee Ranasinha ** 43:03 It's not creating attention or awareness. And worse, it's creating a level of confusion in the buyer's mind. Because we're we're looking for comparisons, we're looking at a way to make an educated decision compared to something else, and if we can't see why product A is miles ahead in our minds of Company B or product B, what often happens is rather than make a wrong decision, because we can't clearly differentiate the pros and cons between the two products, what we end up doing is nothing. We walk away. We don't buy anything, because we can't see a clear winner, which impacts company A and company B, if not the entire industry. And then they turn around and say, Oh, well, nobody's buying. Why? Why? Why is our industry lagging behind so many others? It's because we're just on autopilot, creating this, this nonsense, this generic sea of sameness in terms of communication, which we just don't seem to have a grip on the fundamental understanding of how people buy stuff anymore. We used to Yeah, up and up and up until probably the 90s. We used to know all this stuff. We used to know how get people going, how to stand out, how to create differentiated messaging, how to understand. Or what levers we could pull to better invoke an emotional reaction in the minds of the target buying audience that we're looking to attract. And then for some for, you know the if we plotted these things around two curves, you know, the point at which these curves would cross would probably be the adoption of technology,   Michael Hingson ** 45:29 whereas we came to reproduce the same thing in different ways, but you're still producing the same thing. The technology has limited our imagination, and we don't use re imaginations the way we used to.   Gee Ranasinha ** 45:43 We we've we're using, we're using technology as a proxy for reach. And getting in front of 1000 eyeballs or a million eyeballs or 100 million eyeballs doesn't necessarily mean any of those eyeballs are fit in the ideal customer profile we're looking to attract. Right? More doesn't mean better, and what what we're doing is we're trying to use technology to to fill in the gaps, but technology doesn't understand stuff like human emotion, right, and buying drivers and contextual messaging, right? Because all of this stuff human behavior is totally contextual, right? I will, I will come up with a and I'm sure you're the same thing. You will have a particular point of view about something one day and the next, the very next day, or even the very next hour, you could have a totally different viewpoint on a particular topic, maybe because you've had more information, or just maybe for the for the hell of it, right? We know we are we are not logical, rational, pragmatic machines that always choose the best in inverted commas solution to our issue.   Michael Hingson ** 47:23 Do you think AI will help any of this?   Gee Ranasinha ** 47:29 I think AI will help in terms of the fact that it will show how little we know about human behavior, and so will force forward thinking, innovative marketers to understand the only thing that matters, which is what's going on between the ears of the people we're trying to attract. I think AI is already showing us what we don't know, not what we know,   Michael Hingson ** 48:04 right? And it's still going to be up to us to do something about that and use AI as a tool to help possibly create some of what needs to be done. But it still requires our thought processes ultimately, to make that happen,   Gee Ranasinha ** 48:23 AI can't create. All AI can do is remix what has already been in existence, right? Ai doesn't create what AI does. The thing is, we're using AI for the wrong stuff. AI is really good at a ton of things, and it sucks big time at a load of other things. But for some reason, we want to throw all our efforts in trying to make it better at the things it's not good at, rather than use it at the things that it's really, really good   Michael Hingson ** 49:04 at, such as,   Gee Ranasinha ** 49:08 such as interpreting large data sets, Creating models of financial models, marketing models, marketing matrix, matrices, spotting, spotting trends in data, large, huge, like huge models of data, which no human being could really, in reality, Make any head in the tail of finding underlying commonalities in in the data to be able to create from that, to be able to draw out real, useful insights on that data to create new. New messaging, innovative products, services that we haven't thought of before because we haven't been able to see the wood for the trees,   50:13 if you like, yeah, right   Gee Ranasinha ** 50:17 for that sort of stuff, for the grunt work, for the automation. You know, do this, then do this, and all of that sort of stuff, A, B, testing, programmatic stuff, all of that stuff, banner ads and, you know, modifying banner all of that stuff is just basic grunt work that nobody needs, needs to do, wants to do, right? Give it all to AI it. Most AI is doing it, most of it anyway. We just never called it AI. You know, we've been doing it for 25 years. We just called it software in those days, right? But it's the same. It's the same goddamn thing. Is what we were doing, right? Let it do all of that stuff, because it's far better. And let's focus on the stuff that it can't do. Let's find out about what levers we need to pull at an emotional level to create messaging that better resonates in the minds of our buyers. That's what we need to do. Ai can't do that stuff right.   Michael Hingson ** 51:16 Where I think AI is is helpful today, as opposed to just software in the past, is that it has been taught how better to interact with those who use it, to be able to take questions and do more with it, with them than it used to be able to do, but we still have to come up with the problems or the issues that we wanted to solve, and to do it right, we have to give it a fair amount of information which, which still means we've got to be deeply involved in the process.   Gee Ranasinha ** 51:53 I mean, where it's great. I mean, if we're looking at, you know, Text, type, work, right, right, or I, or ideas or possibilities, or actually understanding the wider consideration set of a particular problem is that the hardest thing is, when you're staring at a blank piece of paper, isn't it? Right? We don't need that's the hardest thing, right? So we don't need to stare at a blank sheet anymore with a flashing cursor, right? You know, we can engage in a pseudo conversation that we need to take into consideration that this conversation is taking place based upon previous, existing ideas. So the chance that we'll get something fresh and original is very, very small. And as you just mentioned, you know, the quality of the prompt is everything. Get the prompt wrong and without enough granularity, details, specificity, whatever else you get just a huge piece of crap, don't you? Right? So in other words, having a better understanding of how we as humans make decisions actually improves our prompting ability, right, right?   Michael Hingson ** 53:12 And I think AI, it is not creative, but I think that AI can spew is probably the wrong word, but AI can put out things that, if we think about it, will cause us to do the creating that we want, but it's still going to be assets involved in doing that.   Gee Ranasinha ** 53:35 The problem is, and what we're seeing, certainly in the last couple of months, maybe even longer, maybe I just haven't noticed. It is just we were, you know, there's this old saying, you know, just because you can doesn't mean you should, right? I just see an absolute tsunami of vacuous, generic nonsense being spouted out across all types of channels, digital and otherwise, but mainly digital, all of it AI generated. Sometimes it's images, sometimes it's videos, sometimes it's both, sometimes it's text, whatever. But we we're adding to the noise instead of adding to the signal. So the inevitable result of all of this is going to be numbness. We're going to becoming different to marketing of all sorts, the good stuff as well as the bad. You're going to be it's we're just gonna get numb. So it's going to make the attention stuff. That's why I've been banging on about attention all this time, right? It's gonna, it's, yeah, there's, see, there is a method to my madness here. So the the point is that creation and maintaining. Attention is going to be even harder than it would have been before. Yeah, and, and we, you know, we're getting to the point where, you know, you've got agentic AI, where you've got agents talking to other agents and going around in this feedback loop. But we're not, we're not, we're not creating any emotional engagement from a, from a from a buyer perspective, from a user perspective, yes, it all looks great. And as a, as an exercise in technology, it's fantastic. So wonderful, right? But how has it increased sales? That's what I want to know has has it reduced or altered the cost of acquiring a customer and maintaining that customer relationship, because that's where the rubber hits the road. That's all that matters. I don't care whether it's a technological masterpiece, right, but if it hasn't sold anything, and actual sales, I'm not talking about likes and comments and retweets and all of that crap, because that's vanity metrics. Is nonsense   Michael Hingson ** 56:11 signing a contract. It's, you know,   Gee Ranasinha ** 56:16 there needs to be as an exchange of money at some point in time. Yeah, right. Is that happening? And I contend that it's not. And I think there are loads of people, loads of business owners, who are throwing money at this in the vain hope they you know that basically they're playing the numbers. They just need one horse to come in, 100 to one to be able to justify what they've spent on all of this stuff, right? Yeah, but I think those odds are getting longer and longer as each month goes, yeah. Well, you I think there's going to be an inevitable backlash back to stuff that actually resonates with people at a human level, at an emotional level, a psychological level, it has to   Michael Hingson ** 57:08 you started your marketing company 17 and a half years ago, caxino. Where'd that name come from?   Gee Ranasinha ** 57:18 From nothing? Okay, it doesn't mean anything I needed. I needed to have something which number one, that the domain was available. Of course, I needed to have something which was short, something that didn't mean, you know, something incongruous in another language and and so after a lot of to ing and fro ing, there were two schools of thought. At the beginning, we didn't know whether to go with something abstract, like caxino or something which was, you know, based based upon the the butting up of two existing words you know, like you see, you know, so many times, you know, big red table, or, you know, whatever. So we did, we decided to go with something abstract, so that we weren't encumbered by language.   Michael Hingson ** 58:22 You practiced what you preach pretty much. You're different, yeah, but why don't you call it? You don't refer to it as a digital marketing agency. Why is that?   Gee Ranasinha ** 58:34 No, I don't see us as a digital marketing agency, because digital marketing is not all we do. And not only that, I think, Well, I think there's, there's a number of reasons. Number one, I think we're using the word digital is, is a curveball. Firstly, because everything that we do is digital, right? Everything is already digital. Print is digital, TV is digital, billboards are digital. So saying digital is like saying electrical, electrical marketing agency, it makes as much sense to be honest. So that's number one. But I think the bigger issue is that by categorizing a marketing agency as being a digital marketing agency does a disservice to its work and indeed its outlook, because The object is not to be digital in your marketing, it's to do marketing in a digital world, which are two very different positions, okay? Because digital, the way that we're talking about it, is not a attributive noun, and it's certainly not an adjective. You. In the context that we're talking about it, digital is a channel. It's simply one way of getting in front of our audience. But it's not the only way of getting in front of our audience. Okay? So, yeah, along with many other reputable agencies, we happen to use the most appropriate channel of communication that makes sense to address a particular target audience group, and that's it. Okay, if that's digital, great. If that's walking down the street with an A frame with something written on the front of it, that's also great, okay, but it's, it's, it's not about it's not about the channel. It's about you being in the places where our target target audience group expects us to be. And so that's why I don't think of us as a digital marketing agency, because digital is only part of what we do, right? And we do many other things. And also, I think it puts it, it puts blinkers on things right? Because if you know, supposing, supposing you go to a Facebook marketing agency, of which there are many. Now, if you go to a Facebook marketing agency and you say, Okay, I want to do some ads. Where should I advertise? What are they going to tell you? Right, maybe Facebook, right? So there's, there's a thing called Maslow's hammer. Okay, in Maslow, as in the hierarchy, the Hierarchy of Needs Maslow. Okay to say, Maslow. He came up with this idea of Maslow's hammer. It's also known as the law of the instrument. And basically what it means, we can distill it down, is, if all you have is a hammer, then everything looks like a nail, okay? And what that means is, you're looking to solve any problem that comes along by the tools that you have in your toolbox, regardless of whether that's the best way of moving forward, which I think is a very short term and myopic view. So that's why we we don't like to think of ourselves as the marketing agency, because there are many other there are many ways of solving a particular problem, and it doesn't necessarily have to be   Michael Hingson ** 1:02:50 digital,   Gee Ranasinha ** 1:02:51 digital or promotional or, you know, it's, it's like, you know, are we a video marketing agency? No. Does that mean we don't do video, not at all. Of course, we do it, right? We're not an AI marketing agency, right? In the same way, okay, when we're not a we're not a YouTube marketing agency,   Michael Hingson ** 1:03:11 you're a marketing agency. We're a marketing agency, right? What are some of the biggest mistakes that small businesses make when it comes to marketing?   Gee Ranasinha ** 1:03:21 I think the single biggest mistake, and I speak to business owners pretty much on a daily basis, right? I think the single biggest issue that comes up again and again and again is something which I call self diagnosis, which is the business owner, approaches the marketing agency, or even digital marketing agency, approaches the marketing agency, and says, You know what, I need you to do this for me. Whatever that this is, okay. So you know, maybe it's some digital ads, maybe it's some videos, maybe it's a website, maybe it's a whatever. It doesn't matter what it is, but basically, the business owner is coming to us, coming to the marketing agency, dictating what the tactic is to be, which presumes a number of things, not least, that they think they have come to the conclusion that this particular tactic is going to solve their marketing problem based upon usually waving a wet finger in the air, yeah, or they've seen a YouTube video or something, okay, it's not based on any marketing knowledge experience or education, because, with the greatest respect, these people do not have any marketing knowledge experience. Into education, right? And why would they? Because they're running a business, right? They don't, you know, they it doesn't mean that they've had to do this marketing stuff. So they're, they're, they're presuming that a particular tactic is going to solve a business problem, a marketing tactic is going to solve a business problem. And so what what happens is the the particular tactic is is executed. Nothing changes revenue wise. And so the business owner says, well, that marketing agency was crap. Let's go to another marketing agency and ask them to do something else. So it's playing pin the tail on the donkey. Really, just trying stuff and hoping so. The point is that. The point is that if you're going to pay somebody who does this for a living, the idea that you know more than they do is already setting the relationship on a uneven kill, right? Yeah, you know, if I, if I go, if I go and see my doctor, and I say, and I wake up in the morning and I've got a pain in my chest, and I thinking, oh my goodness, I go and see the doctor, right? So on the way to the doctor's office, I do the worst thing possible, which is go on the internet and say, Okay, what does pain in my chest mean? Right? And I go into the doctor's office, and I sit down and I say, Okay, I've got a pain in my chest, doctor, that means I've got angina. Can you give me some heart medication, please? What's the doctor gonna tell you? Doctor's gonna tell you, shut the hell up. Yeah, I'm the doctor in the office. I'm the actually, where's, Where's, where's your medical degree doesn't exist, does it? No, and   Michael Hingson ** 1:07:00 just because you have a broken rib, we're not going to talk about that. Are we right?   Gee Ranasinha ** 1:07:04 So, What? What? So what's the doctor going to do? The doctor is going to ask you a bunch of questions, right? What did you do the last couple of days? Right? What did you eat? Did you go to the gym and over exert yourself? What's your history? Do you is there a history of heart disease in the family, you know, maybe there's is going to he or she is going to take some blood, maybe they're going to run a few other sort of tests. They're going to do a diagnosis, and at the end of this diagnosis, the doctor is going to come back to you and say, You know what? So, based upon all the questions that you've kindly answered, and based upon the blood work and all these other tests and scans we've done, it turns out that the the pain in your chest is nothing to do with angina. The reason you got a pain in the chest is because you had some spicy food last night. So you don't have you don't have Anjali, you have gas. Yeah, right, right, so I prescribe you a couple of packs of Tums. Yeah, sorted, right. And that's the point. The point is the doctor knows what he or she is doing, and you have to have confidence in that particular medical practitioner to diagnose the issue and prescribe a solution to that issue, right? Your job is not to say what you think is wrong with you at this stage of the conversation. Your job is to tell me where it hurts. That's it right now, I'll come back to you with a list of things which I think we need to do to move forward. Now you can go and get a second opinion, just like at a doctor's office. You may think I'm full of crap, which is absolutely your prerogative. Or you may say, I know better than you. I'm going to do my own thing, which, again, it's your time Absolutely. But if it all goes to crap, you can't turn around and say, well, if only this person had said this, or, you know, If only, if only, if only, and play the victim, because that's also just not going to wash. And I see this time and time and time again. You know, we've tried, well, we've tried a number of different agencies, and none of them have been able to help us. And then you sort of dig a bit deeper, and it's because they're never allowed to do what they're supposed to do, because they've always been second guessed. Yeah, that is probably the single biggest issue that I see coming up again and again and again with small business in market now, if and if it's a question of not having faith in that. Uh, agency, then you shouldn't have been employed. You shouldn't have that agency in the first place.   Michael Hingson ** 1:10:05 Get a second opinion.   Gee Ranasinha ** 1:10:07 You know, not all, not all agencies are great, just like not all plumbers are great. Not all mechanics are great. Same thing, right? It takes time to find the good ones, right? Um, but just because you found a bad one, because I don't know they were cheap, or they were local, or they were whatever, you know, whatever, whatever criteria you tend to use to base your decision upon, right? You can't, you can't criticize what they did if you didn't allow them to do what they were actually being paid to do.   Michael Hingson ** 1:10:47 Well, speaking of that, if people want to reach out to you, how do they do that?   Gee Ranasinha ** 1:10:53 Best way to get hold of me. Gee is on LinkedIn. I spend most of my time on LinkedIn. I post twice a week. I post videos about some of the sorts of things that we've been talking about today, and they're only sort of 60 seconds long, 90 seconds long. It's not sort of taking up anybody's time very much. You can find me there. Would you believe, Mike, there is only 1g runner scene on LinkedIn. Can you imagine fortuitous? How fortuitous is   Michael Hingson ** 1:11:27 that? Yeah, really, and G is spelled G, E, and how do you spell your last name?   Gee Ranasinha ** 1:11:33 You could eat. I'm sure all of this still, the stuff will be put in. It will, but I just figured it we could. But yeah. G, renasina, you can find me there. Otherwise, obviously you can find us on Kexino, k, e, X, I, N, o.com, which is the website, and there's plenty of information there textual information, there are videos, there are articles, there are all sorts of bits and pieces that you can find more about us   Michael Hingson ** 1:12:04 there. Well, this has been absolutely wonderful, and I really appreciate you taking more than an hour to chat with us today. And I hope this was fun, and I hope that people will appreciate it and will reach out to you and value what we've discussed. I think it's been great love to hear from all of you out there. Please feel free to email me. Michael H, i@accessibe.com so that's m, I, C, H, A, E, L, H, I at A, C, C, E, S, S, i, b, e.com, and love to hear from you wherever you're listening. Please give us a five star rating. We value those ratings very highly, and we'd love to to to hear and see you rate us and get your thoughts. If you know of anyone else who might be a good guest for unstoppable mindset. Gu as well, we'd sure appreciate your referring them to us. Introduce us. We're always looking for more people to to chat with, so please do that and again, gee, I just want to thank you one more time for being here. This has been great,   Gee Ranasinha ** 1:13:02 absolute pleasure, delighted to be invited.   Michael Hingson ** 1:13:10 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

In this episode, we talk with two authors who have papers featured in the special issue of the Journal of Genetic Counseling on Research Methods in Genetic Counseling. In the first segment we explore implementation science and its utilization in bridging the gap between research and clinical practice. In our second segment, we talk to an author about retrospective chart reviews and the benefits and drawbacks of this methodology.   Segment 1: A guide to utilizing implementation science for genetic counseling   Alanna Kulchak Rahm is a certified genetic counselor and implementation scientist with a PhD in Health and Behavioral Science. She has spent her career specializing in the implementation of genomics and precision health in healthcare systems. For over 25 years, she has conducted research on the utilization of genetic information by individuals and healthcare systems, new paradigms for identifying individuals with genomic risk, and new service delivery models for genomic testing. She has been a driver for the integration of implementation science and patient engagement to understand and study the integration of genomics into the learning health system, and is a tireless advocate of implementation science in genetic counseling. She has participated in and led many workshops and trainings on implementation science in genetics, serving as a faculty mentor for the NIH Training in Dissemination and Implementation Research in Cancer (TIDIRC) and recently as a co-lead of the Training in Dissemination and Implementation Research in Genomics and Precision Public Health (TIDIR-GPPH). She is currently a Program Director in the Division of Genomic Medicine at the National Human Genome Institute (NHGRI) where she directs the Network of Genomics-Enabled Learning Health Systems and other programs and continues to advance the integration of implementation science and genomics.   In this segment we discuss: Implementation science (IS) as a bridge between research and clinical practice in genetic counseling Misconceptions about IS, key frameworks like RE-AIM, and practical applications in daily work Using IS to identify and reduce inequities in genomic medicine Future integration of IS into training, research, and professional practice Link to the 2025 annual conference on dissemination and implementation    Segment 2: Leveraging hindsight: A retrospective chart review how-to for genetic counselors   Dr. Ramsey is the Section Chief of Individualized Therapeutics in the Division of Clinical Pharmacology, Toxicology and Therapeutic Innovation at Children's Mercy. She is leading the implementation of a pharmacogenomics program that is fully integrated with the electronic health record, developing model-informed decision support for several medications, and Co-director of their Pediatric Clinical Pharmacology Fellowship Program. Before joining Children's Mercy, Dr. Ramsey was an Associate Professor and co-director of the Genetic Pharmacology Service at Cincinnati Children's Hospital. She completed her postdoctoral fellowship in Pharmacogenetics at St. Jude Children's Research Hospital and received her PhD in Molecular, Cellular, Developmental Biology and Genetics from the University of Minnesota – Twin Cities. Dr. Ramsey is interested in all aspects of pharmacogenetics, from basic research to implementation in patient care.   In this segment we discuss: The role of retrospective chart reviews in genetic counseling research Common pitfalls such as unclear aims, time demands, and data extraction challenges Strategies for success, including SOPs, REDCap, and multidisciplinary collaboration Lessons learned on refining criteria, ensuring data quality, and team engagement   Would you like to nominate a JoGC article to be featured in the show? If so, please fill out this nomination submission form here. Multiple entries are encouraged including articles where you, your colleagues, or your friends are authors.   Stay tuned for the next new episode of DNA Dialogues! In the meantime, listen to all our episodes Apple Podcasts, Spotify, streaming on the website, or any other podcast player by searching, “DNA Dialogues”.    For more information about this episode visit dnadialogues.podbean.com, where you can also stream all episodes of the show. Check out the Journal of Genetic Counseling here for articles featured in this episode and others.    Any questions, episode ideas, guest pitches, or comments can be sent into DNADialoguesPodcast@gmail.com.    DNA Dialogues' team includes Jehannine Austin, Naomi Wagner, Khalida Liaquat, Kate Wilson and DNA Today's Kira Dineen. Our logo was designed by Ashlyn Enokian. Our current intern is Stephanie Schofield. 

Annie Duke—a former professional poker player and renowned author on behavioral science—discusses the science of decision making and how it can be applied to investing with Justin Thomson, head of the T. Rowe Price Investment Institute.

In this episode of Awkward Conversations, hosts Jodie Sweetin and Amy McCarthy team up with Dr. Michael Rich, “the Mediatrician,” and Kevin Collins from the Drug Enforcement Administration to unpack the realities of raising kids in today's digital world. From the hidden risks of online drug sales to the secret language of emojis, they reveal what parents need to know—and how to turn fear into curiosity, monitoring into mentorship, and tough topics into open conversations. Packed with practical tools and resources, this episode gives parents the confidence to guide their children safely and thoughtfully through a screen-saturated world. Key Moments & Takeaways: - How technology influences adolescent substance use (10:15). - Embracing curiosity over fear when approaching technology with your kids (12:00). - Tips for starting conversations about tech safety with kids (15:00). - Using engagement tools to mentor rather than monitor (25:00). - Modeling the digital behavior you want your children to follow (35:00). - Hidden dangers of online drug sales and why communication matters (35:00). - Resources that empower parents to guide their children with confidence (45:00). Dr. Michael Rich, MD, MPH, is a pediatrician, media researcher, and the founder of the Digital Wellness Lab at Boston Children's Hospital. Known as “the Mediatrician,” he is the first pediatrician in the U.S. to focus his career on the intersection of media and child health. Dr. Rich is an Associate Professor of Pediatrics at Harvard Medical School and of Social and Behavioral Sciences at the Harvard T.H. Chan School of Public Health. His work helps families, educators, and clinicians navigate the digital landscape by providing research-driven guidance on media use, mental health, and child development. With a mission to help kids thrive in a connected world, Dr. Rich empowers parents to move beyond fear and embrace curiosity, turning digital challenges into opportunities for growth and connection. https://www.childrenshospital.org/directory/michael-rich Kevin Collins serves as Senior Prevention Program Manager for the Drug Enforcement Administration's Community Outreach and Prevention Support Section. In this capacity, he leads efforts to collaborate with national organizations and support families affected by substance use. Prior to joining DEA Kevin worked for the Partnership to End Addiction for two decades with a focus on family services. He served in the U.S. Army Reserves, including a deployment to Bosnia, and worked for the New York State Legislature. Jodie Sweetin is an actress, author, and advocate best known for her roles on Full House and Fuller House. Her memoir, unSweetined, chronicles her journey through addiction and recovery, fueling her advocacy for substance use awareness. Instagram: https://www.instagram.com/jodiesweetin/ Amy McCarthy, LICSW, is the Director of Clinical Social Work at Boston Children's Hospital's Division of Addiction Medicine, specializing in adolescent substance use. Instagram: https://www.instagram.com/amymccarthylicsw/ Boston Children's Hospital Addiction Medicine: https://www.childrenshospital.org/departments/addiction-medicine   Supporting Organizations: The Elks: With nearly one million members across 2,000 lodges, the Elks are dedicated to youth drug prevention through their Drug and Alcohol Prevention (DAP) program. They have donated over $3.6 billion to various causes, including the creation of the first VA hospital for veterans. Elks Drug Awareness Program Website: https://bit.ly/44SunO6 DEA: Established in 1973, DEA enforces U.S. controlled substance laws nationally and internationally, with offices around the globe. www.dea.gov Resources/Links: Digital Wellness Lab https://bit.ly/digitalwellnesslabboston Mediatrician's Guide https://amzn.to/3JKGC9J GetSmartAboutDrugs.com www.getsmartaboutdrugs.com Inspired Internet Pledge https://inspiredinternet.org/ DEA's Emoji Guide https://www.dea.gov/sites/default/files/2021-12/Emoji%20Decoded.pdf Hidden in Plain Sight Program https://www.dea.gov/sites/default/files/2023-06/Hidden%20in%20Plain%20Sight.pdf DEA on Instagram: www.instagram.com/deahq Elks Kid Zone Website: https://bit.ly/3s79Zdt  

Presented by Stacy Ogbeide, PsyD, ABPP; UT Health San AntonioSTFM Conference on Practice & Quality Improvement 2025 Middle Session | Tuesday, September 9, 2025There has been exponential growth of behavioral health integration (BHI) in primary care within the United States over the past decade. While there has been growth and the development of recommendations for BHI in primary care, this approach to patient care is not yet the standard of care within primary care delivery models, as many practices either do not have behavioral health clinicians within their practice or have sub-optimal behavioral health clinician staffing ratios. The purpose of this presentation is to review the current research related to BHI in primary care and its impact on patient care, the primary care team, and primary care behavioral health workforce development. Additionally, participants will be presented with interventions to improve BHI in primary care within their clinics, teams, and training programs, as well as current and future interventions to address workforce shortages. Lastly, guidance will be provided for health care organizations and academic intuitions on how to provide ongoing support for community-based clinical training initiatives.Learning ObjectivesUpon completion of this session, participants should be able to:Report on current research trends related to behavioral health integration in primary care.Describe the current state of primary care and behavioral health workforce shortages in the United States impacting ongoing behavioral health integration efforts.Explain at least one (1) evidence-informed approach to improve clinical training and workforce shortages.Identify at least one (1), macrosystem approach to support clinical training in primary care within the community.Copyright © Society of Teachers of Family Medicine, 2025Stacy Ogbeide, PsyD, ABPPBy training, Dr Ogbeide is a board-certified clinical health psychologist. Dr Ogbeide is the primary care track coordinator for the Clinical Psychology Internship, associate chair for Professional Development & Scholarship for the Department of Family & Community Medicine, and an associate professor (with tenure) of Family & Community Medicine. Dr Ogbeide also has a joint appointment with the Department of Psychiatry and Behavioral Sciences. Additionally, Dr Ogbeide serves as an assistant dean for faculty in the Office for Faculty within the Long School of Medicine at UT Health San Antonio.Dr Ogbeide is nationally known for her work in behavioral health integration in primary care, serving on committees such as the National Integration Academy Council through the Agency for Healthcare Research and Quality, the Integrated Primary Care Advisory Group through the American Psychological Association, as well as an associate editor for the journals Families, Systems, & Health and Psychological Services. Dr Ogbeide has more than 60 scholarly publications, more than 160 professional presentations conducted nationally and internationally, and been continually funded through federal grants related to primary care workforce development since 2017.Dr Ogbeide's professional areas of interest include: The Primary Care Behavioral Health (PCBH) consultation model, behavioral medicine/health psychology, faculty development and mentorship for those who are underrepresented within academic medicine, clinical supervision in primary care, and primary care workforce development. Dr Ogbeide's work has been featured on Texas Public Radio, in the San Antonio Express-News, and in other news media outlets. For more information about Dr Ogbeide, visit: www.stacyogbeide.com.

Picture this: A flat grey truck with no top of the line speaker system. No big navigation screen or fancy leather interior. Not even automatic windows.Just a plain, stripped-down, bare bones truck. And people are lining up to buy it.The company is called Slate, and it's an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too). ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Dr. David Spiegel is the Associate Chair of Psychiatry & Behavioral Sciences at Stanford University School of Medicine, Director of the Center on Stress and Health, and Medical Director of the Center for Integrative Medicine. He is one of the world's leading experts on the clinical use of hypnosis and how it can be used to manage stress, anxiety, and overall wellbeing. Today on the show we discuss: why most people stay trapped in anxiety and bad habits, the truth about what hypnosis really is and why it's often misunderstood, how hypnosis can quickly calm your body and rewire your brain's alarm system, the shocking science showing hypnosis can reduce anxiety in minutes, practical tools you can use daily to erase stress and build confidence, how hypnosis helps heal trauma and break phobias, and much more. Want to be coached by me? I've got a few 1:1 spots open where I'll help you break bad habits, build healthier routines, and transform your life. Click here to book your intro call: https://calendly.com/dougbopst/30-min-call/ ⚠ WELLNESS DISCLAIMER ⚠ Please be advised; the topics related to mental health in my content are for informational, discussion, and entertainment purposes only. The content is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your mental health professional or other qualified health provider with any questions you may have regarding your current condition. Never disregard professional advice or delay in seeking it because of something you have heard from your favorite creator, on social media, or shared within content you've consumed. If you are in crisis or you think you may have an emergency, call your doctor or 911 immediately. If you do not have a health professional who is able to assist you, use these resources to find help: Emergency Medical Services—911 If the situation is potentially life-threatening, get immediate emergency assistance by calling 911, available 24 hours a day. National Suicide Prevention Lifeline, 1-800-273-TALK (8255) or https://suicidepreventionlifeline.org.  SAMHSA addiction and mental health treatment Referral Helpline, 1-877-SAMHSA7 (1-877-726-4727) and https://www.samhsa.gov Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Remodelers On The Rise, Kyle sits down with behavioral scientist Dr. Kurt Nelson to explore what great leaders say — and how they say it. From the psychology behind effective communication to the science of motivation and behavior change, this episode is packed with insights remodelers can use to lead with more clarity and influence. Whether you're guiding a team, communicating with clients, or trying to build a strong company culture, you'll take away practical tools that make your leadership more impactful. ----- Ready to stop guessing and start growing? Visit Contractor Growth Network to see how they help remodelers like you build marketing that works. And for weekly insights that actually move the needle, tune into their podcast: https://www.contractorgrowthnetwork.com/podcast/ Want to hear more about Contractor Growth Network in action? Check out our June episode, Moving Beyond DIY Marketing. In it, Peter Ranney from RanneyBlairWeidmann shares why he trusted CGN and how they helped his website generate more referral-quality leads for his Design Build Firm. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Effective communication involves understanding both the sender and receiver. Framing messages positively can significantly impact engagement and motivation. Concrete language is more effective than abstract language in leadership. Filling in uncertainties is crucial to prevent negative assumptions. Positive thinking can lead to a more joyful and productive work environment. Emotions are contagious; a positive leader fosters a positive team. Intentional communication requires thoughtfulness and preparation. Self-talk influences our perception and response to challenges. Understanding behavioral science can enhance leadership effectiveness. Celebrating milestones can strengthen community and engagement. ----- Chapters 00:00 Introduction to Behavioral Science in Leadership 04:03 The Importance of Effective Communication 06:44 Framing Communication for Impact 09:49 Empathy and Understanding in Leadership 12:48 The Power of Self-Talk and Reframing 16:01 Concrete vs. Abstract Language in Communication 22:46 The Power of Concrete Language 28:52 Filling in Uncertainty 37:55 The Impact of Positive Thinking

In this episode of the Strategy& Insider podcast, we explore the transformative role of behavioral science in healthcare with two distinguished experts from the University of Zurich and the University Hospital Zurich: Prof. Dr. Urte Scholz, a psychologist renowned for her work on health behavior change and stress management, joined by Prof. Dr. Claudia Witt, a physician and expert in digital health, mind-body medicine, and integrative oncology. They discuss how our daily habits and behaviors impact our long-term health, while exploring how using psychological principles in medical practices can improve patient care and management.

Mother of Courage: The True Story of an Armless Dentist and Her Triumph Over Tragedy by Dr Philip Chanin https://www.amazon.com/Mother-Courage-Armless-Dentist-Triumph/dp/B0D8RM8JSL Motherofcourage.com Mother of Courage is the inspiring true story of a young woman who loses both arms in a boating accident, yet valiantly finishes dental school, marries, raises two boys, teaches at an historically Black medical college, and becomes a nationally known advocate for people with disabilities. With grace, humor, faith, and a large dose of determination, Margaret Chanin transforms her tragic physical loss into a triumph of the human spirit-and shares her light with everyone she meets. Philip Chanin, EdD, ABPP, CGP, is a licensed clinical psychologist and consulting Buddhist psychotherapist, a nationally Certified Group Psychotherapist, and an Advanced Imago Therapist in private practice in Nashville, Tennessee. He is Board Certified through the American Board of Professional Psychology, and since 2005 he has been an Assistant Clinical Professor of Psychiatry and Behavioral Sciences at Vanderbilt University School of Medicine. Bill Snyder is a Nashville-based science writer.About the author Dr. Philip Chanin is a Board Certified Clinical Psychologist. He loves writing, and there are 60 articles that he has written on his psychology practice website. He received a Bachelor's Degree from Amherst College and a Doctorate in Counseling Psychology from the University of Massachusetts, Amherst. He is a Licensed Psychologist in Tennessee and has previously held licenses in Pennsylvania, Massachusetts, New Hampshire, Vermont, and Maine. Dr. Chanin did post-doctoral training in clinical psychology in Massachusetts and in Philadelphia, at The Devereux Foundation. He opened a private practice in Ardmore, on Philadelphia's Main Line. He then relocated back to Massachusetts, living on the campus of the Northfield Mt. Hermon School, and spent five years working at an inpatient substance abuse treatment hospital in New Hampshire. He then established a private practice in Keene, New Hampshire, before moving back to Nashville, Tennessee, in 1991. Dr. Chanin is Board Certified through the American Board of Professional Psychology (ABPP), is a nationally Certified Group Psychotherapist, and is also an Advanced Imago Therapist in Nashville. He formerly served as Chair of the Board of Directors of the Nashville Psychotherapy Institute. He is an Assistant Clinical Professor in the Department of Psychiatry of the Vanderbilt University Medical Center, for whom he sees psychiatric residents for supervision and psychotherapy. In his free time, Dr. Chanin enjoys spending time with his wife and two grown step-children. He also enjoys reading, writing, walking, yoga, playing racquet sports, spending time with friends and colleagues, and traveling in the States and internationally. The publishing of his book, Mother of Courage: The True Story of an Armless Dentist and Her Triumph Over Tragedy, represents the fulfillment of a long held dream to tell his mother's story.

The iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you – own an iPhone.At least, that's what Apple wants you to think…But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?The answer isn't found in processing power or camera specs. It's in psychology.Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

What if the secret to successful return-to-work for brain and spinal injury claimants lies not only in physical recovery, but in how we understand—and change—behavior? At Craig Hospital, Board Certified Behavior Analyst Arielle Reindeau reveals a pioneering model where behavioral science drives better therapy participation, faster progress, and ultimately, greater independence.Learn why insurers and agents increasingly see the value in specialized rehabilitation centers that treat behaviors as modifiable variables—not fixed obstacles. Through remarkable case studies, you'll hear how Craig Hospital blends intensive medical care, neuropsychology, family guidance, and data-driven behavioral interventions to overcome aggressive outbursts, refusal of care, and so-called “difficult” patient labels.In this episode, discover actionable insights that can help you advocate for smarter claims strategies—potentially lowering costs and improving claimant outcomes. Explore the financial and human impact of integrating behavior analysis into every step of recovery, and start thinking differently about the path to independence for your insureds.Ready to understand the future of workers' comp? This is the episode your bottom line—and your client's families—can't afford to miss.Season 10 is brought to you by Berkley Industrial Comp. This episode is hosted by Greg Hamlin and guest co-host Matthew Yehling. If you want to reach out to anyone at Berkley Industrial Comp, call 1-800-448-5621.Visit the Berkley Industrial Comp blog for more!Got questions? Send them to marketing@berkleyindustrial.comFor music inquiries, contact Cameron Runyan at camrunyan9@gmail.com

In this conversation, Dr. Rob shares his transformative journey from addiction and homelessness to becoming a leading authority in neuroscience and addiction recovery. He discusses the importance of understanding the brain's structures, the role of community in recovery, and the significance of spiritual awakening. Dr. Rob emphasizes the need to break patterns, take action, and find one's true calling while navigating the complexities of the subconscious mind. His insights provide a fresh perspective on addiction and recovery, highlighting the power of personal transformation and the impact of positive influences.   TLR Always – Get A Free Copy of The Last Relapse, Your Blueprint For Recovery   Get In Touch With Dr. Robb Kelly:  If you are in need, don't hesitate to contact Dr. Robb:  2146000210 Dr. Robb's Website Click Here For The 9D Multi-Dimensional Sound Experience Contact Dr Robb for His Free book (First 10 Only)    Know more about Sathiya's work: DCIC Always – Join The Brotherhood (and get coached by Sathiya) For Less Than $2/day Submit Your Questions (Anonymously) To Be Answered On The Podcast Watch Sathiya on Youtube For More Content Like This   Chapters:  (00:00) Dr. Rob's Journey: From Addiction to Neuroscience (09:45) The Spiritual Awakening: A Turning Point (19:53) Understanding Brain Structures and Addiction (29:57) The Power of Community and Environment (39:38) Conscious vs. Subconscious Mind: Breaking Patterns (36:54) Breaking Patterns and Building New Pathways (39:38) Understanding Relapse and Behavioral Science (40:36) The Importance of Consistency in Change (43:30) Taking Action and Overcoming Perfectionism (45:23) The Role of Gut Feelings in Decision Making (49:14) Finding Your Forte and Embracing Change (52:39) Slowing Down to Hear God's Voice (55:53) Staying Focused and Avoiding Distractions (01:01:02) The Impact of Stories on Recovery (01:04:51) Final Thoughts and Resources for Change

In this episode, Dr. John E. Lewis returns to the podcast to explore the autoimmune and neurodegenerative aspects of multiple sclerosis — and how nutrition, supplements, and exercise can help change its trajectory… Hit play to learn: The leading cause of death for people with multiple sclerosis. The key protein for central nervous system repair. The genetic characteristics of immune system functioning. The role that diet plays in enhancing gastrointestinal health.  Dr. Lewis is dedicated to showing how nutrition and supplementation can optimize health. He is the founder and president of Dr. Lewis Nutrition®, a former Associate Professor in the Department of Psychiatry and Behavioral Sciences at the University of Miami Miller School of Medicine, and a Diplomate, Faculty Member, and Advisor of the Medical Wellness Association. Over his career, Dr. Lewis has led more than 30 human health studies, helping raise over $23 million in research funding. He has published more than 180 peer-reviewed papers, lectured around the world, appeared on television, and mentored students from undergraduate to post-doctoral levels.  Want to learn more about how Dr. Lewis's work continues to bridge clinical research with practical health strategies for everyday life? Join the conversation now!

School is back in session, and you may be feeling that familiar wave of overwhelm. So, how are you managing your stress? In today's episode, we are joined by Licensed Mental Health Counselor and Psychotherapist, Samantha Tubbs-Crews, who shares actionable steps for evaluating "how big is your situation?"—so you can tackle challenges without spiraling into panic, even when grades and goals feel daunting. Find out how small choices today shape your future well-being as we dig into the risks of using alcohol or drugs for stress relief. Get ready to start the year with confidence and take your next step toward a healthier school year. Ms. Tubbs-Crews completed her Master of Science in Mental Health Counseling at Nova Southeastern University in Fort Lauderdale, Florida, and she received her Bachelor of Arts in Behavioral Science and Psychology at National Louis University. With over 30 years in the mental health field and 25 years in private practice, Ms. Tubbs-Crews holds various advanced certifications and she has worked with college students over the span of her career to help them manage their time more effectively, develop better study habits, and minimize test anxiety. She enjoys facilitating seminars/workshops focusing on Stress Management, Effective Communication Skills, Boundary Setting, and Work-Personal Life Balance. She is also the author of her new book, ‘How To Kick The “S” Out of Stress!' and she has received awards and recognition for Outstanding Women in the Community. She has also been featured in the Women's Journal and USA News in recognition of her work as a therapist and author. To learn more about Ms. Tubbs-Crews, connect with her on IG @samanthalmhc or visit her website at Empoweredmindz.com.⁠ ⁠

Have you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. It's really no wonder that the average person can feel overwhelmed by information, options, and choice. Every year in the United States, for example, 30,000 new products are released into the market. The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.And the average Walmart, well, it has more than 120,000 products.Everywhere we turn we're just surrounded by more and more choice.But is that a good thing?Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

My guests today are Richard Thaler and Alex Imas. Richard Thaler is a theorist in behavioral economics and a professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2017, he was awarded the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics. Alex Imas is a professor of Behavioral Science, Economics and Applied AI and a Vasilou Faculty Scholar at the University of Chicago Booth School of Business. He studies behavioral economics with a focus on cognition and mental representation in dynamic decision-making. The topic is their book The Winner's Curse: Behavioral Economics Anomalies, Then and Now. In this episode of Trend Following Radio we discuss: Behavioral economics anomalies and their persistence Trend following, momentum, and mean reversion Nick Leeson and the Barings Bank collapse Development and evolution of their book Applications of behavioral economics in real-world decisions Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!  

My guests today are Richard Thaler and Alex Imas. Richard Thaler is a theorist in behavioral economics and a professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2017, he was awarded the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics. Alex Imas is a professor of Behavioral Science, Economics and Applied AI and a Vasilou Faculty Scholar at the University of Chicago Booth School of Business. He studies behavioral economics with a focus on cognition and mental representation in dynamic decision-making. The topic is their book The Winner's Curse: Behavioral Economics Anomalies, Then and Now. In this episode of Trend Following Radio we discuss: Behavioral economics anomalies and their persistence Trend following, momentum, and mean reversion Nick Leeson and the Barings Bank collapse Development and evolution of their book Applications of behavioral economics in real-world decisions Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!  

Why do well-intentioned initiatives so often fail to deliver results?  The answer lies not in strategy but in execution - specifically, in the gap between what people intend to do and what they actually do.  Scott Young has spent his career at the intersection of behavioral science and business transformation, advising Fortune 500 companies and teaching at institutions like the London School of Economics. His mission: helping leaders apply behavioral science ethically and effectively to drive real change.  In this illuminating conversation, Scott reveals:  • Behavioral science offers unique value in helping close the "intent-action gap" where people want to do the right thing but human nature gets in the way  • Simple frameworks like COM-B and EAST help leaders think broadly about potential barriers and design effective interventions  • Confusion serves as a much bigger barrier than we think, when people get confused, they use it as an "off-ramp" to avoid uncomfortable changes  • Most companies over-rely on communication and financial incentives while underestimating the power of environmental design and process changes  • Traditional top-down approaches to culture change often fail, instead, define specific behaviors that constitute values like "collaboration" or "innovation"  • Leaders should create a "behavioral lens" as part of their leadership toolkit to complement strategy with effective execution  • The timeliness of communication often matters more than its content - focus on reaching people at the moment of decision  • AI adoption faces 2 key barriers: general resistance to technology change and fear of replacement  • Psychological safety is crucial for technology adoption - people need to feel comfortable asking questions and expressing confusion - and where leaders get it wrong, while trying to shift culture towards it  ... and so much more!  Whether you're leading organizational transformation, building a more innovative culture, or trying to improve adoption of new technologies, this episode offers practical insights you can apply immediately.  Learn how to close the intent-action gap and create environments where good intentions translate into consistent results.  Tune in!  ___________________________

In this episode, Brent speaks with Dr. Matthew Johnson about the use of psychedelic therapy for enhancing mental health. Dr. Johnson is a Professor of Psychiatry and Behavioral Sciences at Johns Hopkins University and most recently a Senior Investigator in Psychedelics at Sheppard Pratt further. The discussion spans the fundamental aspects of these substances, their application in therapy, and what one can expect from a psychedelic experience. This conversation sheds light on the preparation required prior to embarking on such a journey, offers detailed insights on dosage and the experience itself, and emphasizes the importance of integration post-experience. Hope you enjoy. NOTE: this episode was recorded on March 12, 2024. The episode is NOT an endorsement of psychedelics. Please consult a licensed physician if it is something you are interested in trying.

Shirin Oreizy, engineer and coach, found herself hindered by a pattern of perfectionism as she embarked on a career transition. She'd known about the Hoffman Process for five years, but she didn't think she needed it. When she saw the effects of this pattern of perfectionism and how it was blocking her from creating her dream and vision, she knew it was time. Concurrently, over these five years, Shirin and her husband had been on a long, painful IVF journey. At the time of her Process, Shirin was beginning to recover from the trauma of this journey and the grief of loss from four miscarriages. She was in the process of accepting that she and her husband would never be parents. Namaki During her Process, everyone knew Shirin as Namaki, which was her childhood name. Since no one in her Process knew her given name, her classmates and teachers called her Namaki. As her week at the Process unfolded, Shirin found that rekindling her relationship with Namaki was the path back to her true self and self-love. As she tells Drew: "I think what I really love about Hoffman specifically was that there's this imprint. There's this somatic, felt, body-sense imprint of love in me. That it will never go away; and you know, the patterns come ... and I forget myself, but I have access to come back to this deep imprint of self-love." At the Process, Shirin worked with Namaki's moments when she felt deeply unsafe. Through this, Shirin was able to experience a "falling back into trust with my place in the world." She realized there's a larger arc to her life story than she had been holding onto through control. Content Warning: Before you begin, please know that this conversation contains descriptions of "reproductive trauma, loss, and grief." Please use your discretion. More about Shirin Oreizy: My journey began as an engineer at Nvidia, where I learned the art of solving complex problems. Later, I founded and led a behavior design agency, partnering with both scrappy startups and Fortune 500 giants for two decades. Along the way, I became fascinated by how people truly transform. How real change happens within both teams and individuals. Today, I focus on coaching and speaking because I know how pivotal life's transitions can be. My work draws on a lifelong passion for understanding what drives us as humans, shaped by years of hands-on experience with leaders, teams, and individuals. I weave together insights from a range of disciplines: Personality Profiling: Enneagram & Big Five (self-understanding and connection) Hoffman Process (healing old patterns, renewing a sense of “enough”) Neuroscience (building resilience and hope) Positive Psychology (cultivating optimism and curiosity) Behavioral Science (creating sustainable habits and agency) Conscious Leadership Group (leading with awareness and presence) Outside of coaching, I've shared my work on human behavior with audiences at TechCrunch Disrupt (Audience Choice Award), as a guest lecturer at NYU, Columbia, and Stanford, and as a keynote speaker at major industry events. I live in San Francisco with my husband—also a Hoffman grad—and our dog, Pickles, a Hoffman grad in spirit (he's mastered the art of welcoming love, especially when treats are involved). We love exploring stunning landscapes around the world that challenge us physically and mentally. Since Hoffman, we've launched a passion project, Life of Adventure and Change, where we're mapping out a decade of travel adventures to share with friends. Our goal is to build a community of conscious travelers who inspire each other to embrace new adventures and experiences. Learn more about Shirin at her personal website. Listen on Apple Podcasts Listen on Spotify As mentioned in this episode: Conscious Leadership Group •   Diana Chapman, Co-Founder •   Listen to Diana Chapman on The Hoffman Podcast: Experiencing More Heaven on Earth The Enneagram

This week, behavioral marketer Nancy Harhut joins the podcast to explore how science-backed tactics like social proof, cognitive fluency, and personalization can lift engagement and boost conversions. Hear how she helped brands like Nationwide drive millions in revenue by applying behavioral design.

There's a type of fabric that looks like leather, feels like leather, but isn't leather (or made from any animal materials). For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.But today, that same material is a $41 billion market.What changed? The name. Now we call Pleather  "Vegan Leather."And that simple reframing transformed not just how people perceive the material, but how they feel when they're wearing it.Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather… How the meaning we attach to a product or experience defines its value…And how you can use this strategy to transform perceptions of your own products and brand.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve. FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/ ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.   In today's episode, Chris and Abbie delve into the fascinating world of intuition and gut feelings. They explore whether these instincts are rooted in biology or shaped by past experiences and discuss the science behind how our brains process environmental cues to make quick decisions. [Sept 1, 2025]   00:00 - Intro 00:44 - Dr. Abbie Maroño Intro 01:02 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                 02:23 - New Book Announcement -          Lilly the Brave Lion - Dr. Abbie Maroño 03:34 - The Topic of the Day: All About Intuition 06:04 - Is Intuition Always Right? 10:39 - Training Over Instinct 13:56 - Teaching Autonomy 16:39 - Facing Hard Truths 20:19 - Lack of Self Trust 24:06 - Intuition or Trauma Response? 26:16 - Wrap Up & Outro -          www.social-engineer.com -          www.innocentlivesfoundation.org   Find us online: -          LinkedIn: linkedin.com/in/dr-abbie-maroño-phd -          Instagram: @DoctorAbbieofficial -          LinkedIn: linkedin.com/in/christopherhadnagy     References: American Psychological Association. (n.d.). Intuition. In APA Dictionary of Psychology. Retrieved March 29, 2025, from https://dictionary.apa.org/intuition   Bechara, A., Damasio, H., Tranel, D., & Damasio, A. R. (1997). Deciding advantageously before knowing the advantageous strategy. Science, 275(5304), 1293–1295. https://doi.org/10.1126/science.275.5304.1293   Dane, E., & Pratt, M. G. (2007). Exploring intuition and its role in managerial decision making. Academy of Management Review, 32(1), 33–54. https://doi.org/10.5465/amr.2007.23463682   Gigerenzer, G. (2007). Gut feelings: The intelligence of the unconscious. Viking.   Hodgkinson, G. P., Langan-Fox, J., & Sadler-Smith, E. (2008). Intuition: A fundamental bridging construct in the behavioral sciences. British Journal of Psychology, 99(1), 1–27. https://doi.org/10.1348/000712607X216666   Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.   Lieberman, M. D. (2000). Intuition: A social cognitive neuroscience approach. Psychological Bulletin, 126(1), 109–137. https://doi.org/10.1037/0033-2909.126.1.109   Sadler-Smith, E., & Shefy, E. (2004). The intuitive executive: Understanding and applying 'gut feel' in decision-making. Academy of Management Executive, 18(4), 76–91. https://doi.org/10.5465/ame.2004.15268692

I'm reposting episodes that were taken down from Spotify. Keith sits down with Rob Pennington to discuss growing up and going to shows in Louisville, the history of Endpoint and By The Grace of God, touring the world, Rob's PhD and the work he does in Behavioral Science, Black Widows/Black Cross, Rob's latest band Jupiter Hearts and more.

Join Chad Hyams in an engaging conversation with Scott Hutcheson, a professor and biohacking expert discussing "Biohacking Leadership." Discover how integrating biology with leadership can enhance team and personal performance. Scott shares insights from his journey of putting diabetes into remission through biohacking and explores his book on leveraging behavioral biology to amplify leadership impact. Explore key concepts like warmth, competence, gravitas, and how the neuroscience of conversation can strengthen relationships. Perfect for entrepreneurs and anyone looking to enhance their leadership skills through biohacking strategies. Connect with Scott: Scott Hutcheson's Website: scotthutcheson.com Biohacking Leadership Book: Available on Amazon ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

In this episode of Talk Nerdy, Cara is joined by professor in the Departments of Neurology and Psychiatry and Behavioral Sciences at the UC San Francisco, Dr. Virginia Sturm. They discuss her book: Mysteries of the Social Brain: Understanding Human Behavior Through Science. Follow Virginia: @brainsturming

On this episode of Deans Counsel, Jim Ellis and Dave Ikenberry speak with Bernard "Bernie" Banks, Director of Rice University's Doerr Institute for New Leaders (and a Clinical Professor of Management within the University's Jesse H. Jones Graduate School of Business). The mission of the Doerr Institute “…is to elevate the leadership capacity of Rice students and to improve the practice of leader development in higher education.”  Most recently, Bernie served on the faculty and senior leadership team at Northwestern University's Kellogg School of Management from 2016-2024 prior to arriving at Rice.Bernie retired from the U.S. Army in 2016 as a Brigadier General after having successfully led West Point's Department of Behavioral Sciences & Leadership in his final assignment. In addition to having studied leadership extensively, he has led multiple military units ranging in size from 10 to over 3000 people.  In this instructive conversation, Bernie relates to our hosts some of the experiences he's gleaned through his decades as an inspiring leader, touching on topics such as:- his objectives as Director of the Doerr Institute- how he measures effectiveness- acquainting students with the leadership mindset- creative approaches to leadership developmentLearn more about Bernie BanksComments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note.Thanks for listening.-Produced by Joel Davis at Analog Digital Arts--DEANS COUNSEL: A podcast for deans and academic leadership.James Ellis | Moderator | Dean of the Marshall School of Business at the University of Southern California (2007-2019)David Ikenberry | Moderator | Dean of the Leeds School of Business at the University of Colorado-Boulder (2011-2016)Ken Kring | Moderator | Co-Managing Director, Global Education Practice and Senior Client Partner at Korn FerryDeansCounsel.com

For more than a decade, now, the world has been experiencing a process of “democratic backsliding,” while alternatives to governing by popular consent have gained popularity—even in the West. James Fishkin offers a path to improving not just the health of democracy, but the effectiveness of liberal democratic governments. Fishkin holds the Janet M. Peck Chair in International Communication at Stanford University where he is Professor of Communication, Professor of Political Science and Director of the Deliberative Democracy Lab. He is best known for developing Deliberative Polling®, a practice of public consultation that employs random samples of the citizenry to explore how opinions would change if they were more informed. His work on deliberative democracy has stimulated more than 100 Deliberative Polls in 28 countries around the world. It has been used to help governments and policy makers make important decisions in Texas, China, Mongolia, Japan, Macau, South Korea, Bulgaria, Brazil, Uganda and other countries around the world. He is a Fellow of the American Academy of Arts and Sciences, a Guggenheim Fellow, a Fellow of the Center for Advanced Study in the Behavioral Sciences at Stanford, and a Visiting Fellow Commoner at Trinity College, Cambridge.See omnystudio.com/listener for privacy information.

What compels an entrepreneur to leave a successful Wall Street career and dive into the complexities of healthcare innovation? On this episode of The Angel Next Door Podcast, host Marcia Dawood welcomes Hunter Ziesing, who shares his journey from investment banking to co-founding Longevity Health, a company at the forefront of using AI and clinical data to transform personalized wellness.Hunter's story is rooted in personal experience and a deep commitment to preventative health. After twenty years in finance and a transformative period working with Livestrong, he co-founded Longevity Health, which aims to centralize and analyze individual health data to enable proactive, personalized care.This episode is a compelling look at how AI, emerging tech, and behavioral science are converging in healthcare. Hunter explains the pitfalls of America's “sick care” model, the importance of democratizing health data, and the need for both financial and social incentives to drive healthier choices. If you're curious about the future of aging, digital health, or entrepreneurial grit in mission-driven startups, this conversation is a must-listen. To get the latest from Hunter Ziesing, you can follow him below!https://www.linkedin.com/in/hunterziesinghttps://www.longevityhealth.me/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

By lightening up your communication, you can build serious connections.Humor in communication isn't all fun and games. According to Alison Wood Brooks and Naomi Bagdonas, levity is one of the most serious tools we have in building successful connections.Wood Brooks and Bagdonas, both teachers, authors, and experts in the field of communication, recognize how crucial levity is to our professional and personal interactions. “It's easy to think of [humor] as this extra bonus thing,” says Wood Brooks. “What we find is it's incredibly core to how people are relating to each other.” Bagdonas agrees: “When there's the presence of laughter in team meetings, those teams are more successful and more creative. Leaders with a sense of humor—not even a good sense of humor—are seen as more motivating, more admired, [and] their teams report being more engaged.”In this episode of Think Fast, Talk Smart, Wood Brooks and Bagdonas join host Matt Abrahams to explore levity as a mindset, or as Bagdonas puts it, “Navigating life on the precipice of a smile.” Together, they share how lightness and humor can break barriers, bridge connections, and unlock the door to better communication.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Alison Wood Brooks Alison's Book: TalkNaomi Bagdonas Naomi's Book: Humor, SeriouslyEp.13 Make 'Em Laugh: How to Use Humor as a Secret Weapon in Your CommunicationEp.73 Listen Up: Why It's Better to Be Interested Than InterestingEp.89 Listen, Listen, Listen: How to Build Deep ConnectionsEp.169 Don't Be a ZQ: Make Your Conversations Count   Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (03:13) - Talk Tour Insights (04:33) - Top Advice on Asking Questions (06:43) - Guiding Principles for Leaders (09:17) - Importance of Levity (11:17) - Why Humor Matters (13:06) - Letting Go of Comfort (16:24) - Overthinking Levity (18:30) - Creating Space for Levity (22:02) - Conclusion  *****This Episode is sponsored by Stanford. Stay Informed on Stanford's world changing research by signing up for the Stanford ReportSupport Think Fast Talk Smart by joining TFTS Premium.        

Host: Dr. Susan Buttross, Professor Emeritus at the University of Mississippi Medical Center, and Abram NanneyTopic: Staying up to date on what is going on in physical, mental and behavioral health can be daunting. There are a few things that you may want to know that can make a difference for you or your loved ones that you may have missed, so today we'll be catching up on what's new in the medical and behavioral world.You can join the conversation by sending an email to: family@mpbonline.org. Hosted on Acast. See acast.com/privacy for more information.

On July 8th, in what can only be described as an act of reckless clarity, we published a white paper (grab it here—>) Unified Behavioral Model™ — Read more… listen now.Disclaimer: The following is a bit tongue-in-cheek. Just a bit.I have the utmost respect for the behavioral science community and its vast contributions—including the many scientists whose work has directly shaped my own.That said, the more I learn about the history of attempts to unify behavioral science (and, by association, psychology)—and then set those challenges alongside the Unified Behavior Model (UBM) as it now exists—formally published (elemental and falsifiable), 500+ downloads later—the more peculiar the entire situation becomes.To be clear: it's only in hindsight that these “obvious” errors and omissions—both in behavioral science (BS) and in its unification efforts—come into focus.Subscribe nowTip #1: Make Sure Only True Insiders Get to PlayWhatever you do, don't approach this unification challenge from the outside. That's where troublemakers and fresh ideas tend to arise—reportedly.

As negotiations for a Global Plastics Treaty are due to conclude at the United Nations, we check in on whether health is on the agenda with Dr Cressida Bowyer, Associate Professor in Arts and Sustainability from the University of Portsmouth in the UK who is at the conference. We also hear from John Chweya, a Kenyan waste picker, who has seen the impacts of plastic waste firsthand and delve into the scientific evidence about how plastic harms health with Dr Stephanie Wright, Associate Professor in Environmental Toxicology at Imperial College London. 25 years on from the SuperAgers research project being established, we catch up with lead investigator Sandra Weintraub who is Professor of Psychiatry and Behavioral Sciences at the Feinberg Mesulam Institute to find out what factors link these age-defying brains. Claudia and BBC Health Reporter Philippa Roxby have a go at conch blowing as there is new research saying it might help the breathing disorder obstructive sleep apnoea. Plus, research into the relationship between a covid-19 infection and RSV in children. Presenter: Claudia Hammond Producer: Hannah Robins Assistant Producer: Katie Tomsett

What if the behavior approach everyone swears by is actually making some kids worse?Check-In/Check-Out (CICO) is one of the most common Tier 2 interventions in school counseling, but most trainings leave out the detail that decides whether it works or fails. In this episode, I share the research, the hidden limitation no one's talking about, and the story of a student who proved that “research-based” doesn't always mean “right for every kid.”This episode is highly researched:Fairbanks, S., Sugai, G., Guardino, D., & Lathrop, M. (2007). Response to intervention: Examining classroom behavior support in second grade. Exceptional Children, 73(3), 288–310.Filter, K. J., McKenna, M. K., Benedict, E. A., Horner, R. H., Todd, A. W., & Watson, J. (2007). Check in/check out: A post-hoc evaluation of an efficient, secondary-level targeted intervention for reducing problem behaviors in schools. Education and Treatment of Children, 30(1), 69–84.Hawken, L. S., Bundock, K., Barrett, C. A., Eber, L., Breen, K., & Phillips, D. (2015). Large-scale implementation of check-in check-out: A descriptive study. Canadian Journal of School Psychology, 30(4), 304–319. Hawken, L. S., MacLeod, K. S., & Rawlings, L. (2007). Effects of the Behavior Education Program (BEP) on office discipline referrals of elementary school students. Journal of Positive Behavior Interventions, 9(2), 94–101. Klingbeil, D. A., Dart, E. H., & Schramm, S. A. (2019). A systematic review of function‐based modifications to check‐in/check‐out. Journal of Positive Behavior Interventions, 21(1), 3–18. Maggin, D. M., Zurheide, J., Pickett, K. C., & Baillie, S. (2015). A systematic evidence review of the check‐in/check‐out program for reducing student challenging behaviors. Journal of Positive Behavior Interventions, 17(4), 197–208. Sottilare, A. L., & Blair, K.-S. C. (2023). Implementation of check-in/check-out to improve classroom behavior of at-risk elementary school students. Behavioral Sciences, 13(3), 257. Note: "Jake" and "Carrie" are fictional versions of students based on compilations of real stories. *********************************⭐️ Want support with real-world strategies that actually work on your campus? We're doing that every day in the School for School Counselors Mastermind. Come join us! ⭐️**********************************Tired of feeling overworked, underestimated, and buried under responsibilities no one trained you for?The School for School Counselors Podcast is for real-world counselors who want clarity, confidence, and tools that actually work in real schools... not packaged curriculums or toxic positivity.You'll get honest conversations, practical strategies, and a real-world alternative to the one-size-fits-all approach you've probably been told to follow.If the ASCA-aligned model doesn't fit your campus, it's not your fault.This podcast is where you'll finally hear why, and what to do instead.You don't need more PD. You need someone who actually gets it.

Harness the power of suggestion for well-being, pain management, and mental health.   Dr. Amir Raz is a world-renowned expert on the science of suggestion with recent positions as Canada Research Chair, Professor of Psychiatry, Neurology and Neurosurgery, and Psychology at McGill University, and as Founding Director of The Institute for Interdisciplinary Brain and Behavioral Sciences at Chapman University. His most recent book is The Suggestible Brain: The Science and Magic of How We Make Up Our Minds. In this episode we talk about: How Dr. Raz transitioned from a career in magic to neuroscience  The science of suggestibility, how it's defined, and its relation to hypnosis  Stage  hypnosis vs medical hypnosis How the power of suggestion could be  therapeutically harnessed to impact our physiology, behavior, and well-being Practical exercises for increasing thought control The "magical ingredient" when it comes to dealing with life's challenges Why placebos may work even when you know you're taking them How we protect ourselves against mis–and–disinformation And much more   Join Dan's online community here Follow Dan on social: Instagram, TikTok Subscribe to our YouTube Channel To advertise on the show, contact sales@advertisecast.com or visit https://advertising.libsyn.com/10HappierwithDanHarris.