The Purvey Podcast

In episode seven of The Purvey Podcast, Chase Slepak the host and co-founder of Purvey CPG welcomes Nik Agharkar back to the show for part five of the Courtroom to Co-Packer series. Chase Slepak & Nik were introduced by a mutual friend when Nik expressed he may be interested in leaving law to try his hand at business, specifically consumer packaged goods.  Nik takes a few moments to bring us up to speed on his progress with finding flavor houses and working towards creating his first iterations of tea. This episode takes an interesting turn when Nik tells Chase that based on some conversations with a close connection at a flavor house he is considering pivoting and launching True Nature to focus first on Indian inspired snacks before moving to beverages.  Chase & Nik spend some time discussing the differences between launching a beverage or a snack and begin to layout next steps.Nik has offered to allow Chase & our listeners to follow him on this journey from concept to launch.  In addition to regular interviews Nik will be active in our exclusive Purvey CPG FaceBook group where he will be looking for additional help, guidance and accountability along his journey and sharing what he learns with all of you.  Purvey CPG was created for folks like Nik.  Purvey is not a business Purvey is the passion project of some industry veterans looking to give back and help out.  Purvey CPG is a community and a resource for entrepreneurs & wantrepreneurs to learn from industry experts and connect with other Purveyors.  Follow us on FaceBook and learn more about our mission at PurveyCPG.com

In episode six of The Purvey Podcast, Chase Slepak the host and co-founder of Purvey CPG welcomes Elisha Campbell of Drunk N Jerky to the show.We discovered Drunk N Jerky on Kickstarter and invited them to join our growing FaceBook group.  Elisha's husband Ryan had a serious (& expensive) jerky habit.  Elisha decided to start making jerky for her husband and eventually began experimenting with "bar drink" style recipes such as whiskey, sangria & sake teriyaki to name a few.  These bar drink inspired flavors contain no actual alcohol in the finished product.  Elisha & Ryan along with some friends have been refining their recipes, processes & packaging as they prepare to make their creations available to the masses.  The husband/wife team recently purchased a new home with a commercial kitchen on the property where they will be handling all production and packing once successfully licensed.Drunk N Jerky is a veteran owned business based in New Hampshire.  Their Kickstarter campaign is live, check it out here.  Purvey CPG was created for folks like Elisha & Ryan.  Purvey is not a business Purvey is the passion project of some industry veterans looking to give back and help out.  Purvey CPG is a community and a resource for entrepreneurs & wantrepreneurs to learn from industry experts and connect with other Purveyors.  Follow us on FaceBook and learn more about our mission at PurveyCPG.com

In episode five of The Purvey Podcast, Chase Slepak the host and co-founder of Purvey CPG welcomes Alexa Palilla for the first episode of our Meet the Shopper series.  The Meet the Shopper series is designed to help us better understand the how, what and why shoppers buy what they do.  In an effort to do that we dive deep into the lifestyle & purchasing habits of people from a wide variety of varying demographics and lifestyles.  We've labeled Alexa our "wellness focused single millennial female" and we learned a ton about Alexa's lifestyle & purchasing habits in this episode.  Purvey is not a business but rather the passion project of some industry veterans looking to give back and help out support purveyors of emerging foods, snacks & beverages.  Purvey CPG is a community and a resource for consumer goods entrepreneurs & wantrepreneurs to learn from industry experts and connect with other Purveyors.  Follow us on FaceBook and learn more about our mission at PurveyCPG.com

In episode four of The Purvey Podcast, Chase Slepak the host and co-founder of Purvey CPG welcomes Nik Agharkar back to the show for part four of the Courtroom to Co-Packer series. Chase Slepak & Nik were introduced by a mutual friend when Nik expressed he may be interested in leaving law to try his hand at business, specifically consumer packaged goods.  Chase & Nik start this episode discussing Nik's experience working with 5011 branding & design agency that helped Nik with the branding & identity of True Nature and created what Chase often calls an "overview deck".  Nik explains how beneficial the overview deck has been as he begins to reach out to potential flavor houses, co-packers & bottle vendors.  In the second half of the episode Chase & Nik begin to dive deep into what helps to make a brand successful with each component of the business model (investor/vendor, distributor, retailer & consumer) and they start to dive into the Three P's of CPG and discuss package, product & price for True Nature.Nik has offered to allow Chase & our listeners to follow him on this journey from concept to launch.  In addition to regular interviews Nik will be active in our exclusive Purvey CPG FaceBook group where he will be looking for additional help, guidance and accountability along his journey and sharing what he learns with all of you.  Purvey CPG was created for folks like Nik.  Purvey is not a business Purvey is the passion project of some industry veterans looking to give back and help out.  Purvey CPG is a community and a resource for entrepreneurs & wantrepreneurs to learn from industry experts and connect with other Purveyors.  Follow us on FaceBook and learn more about our mission at PurveyCPG.com

In episode three of The Purvey Podcast, Chase Slepak the host and co-founder of Purvey CPG welcomes Nik Agharkar back to the show for part three of the Courtroom to Co-Packer series. Chase & Nik were introduced by a mutual friend when Nik expressed he may be interested in leaving law to try his hand at business, specifically consumer packaged goods.  In this episode Chase & Nik begin to discuss the brand identity for Nik's Indian inspired ready-to-drink tea brand.  Nik shares his brand story ultimately leading them to land on True Nature Tea Company as a brand name.  Chase explains to Nik that the next major milestone should be to put together a brand overview deck and begin to solidify the brand concept and identity in preparation for meetings with vendors and investors.  Throughout the next few weeks Chase & Nik will be interviewing creative teams to help finalize the brand identity and create a brand overview deck.  Check back soon to learn who Nik will be working with and follow the process of solidifying the brand identity. Nik has offered to allow Chase & our listeners to follow him on this journey from concept to launch.  In addition to regular interviews Nik will be active in our exclusive Purvey CPG FaceBook group where he will be looking for additional help, guidance and accountability along his journey and sharing what he learns with all of you.  Purvey CPG was created for folks like Nik.  Purvey is not a business Purvey is the passion project of some industry veterans looking to give back and help out.  Purvey CPG is a community and a resource for entrepreneurs & wantrepreneurs to learn from industry experts and connect with other Purveyors.  Follow us on FaceBook and learn more about our mission at PurveyCPG.com