The Small Business Tips Podcast

This week: guest host Ashley Wood is joined by Amilia's Content Specialist and podcast host Matt Fish to take a deep dive into what makes online content an incredibly important and, in some ways, underutilized marketing asset. Whether you want to focus on blogging, video content creation or even hosting your own podcast, Matt explains why the crucial element that ties any online content together is a deep-rooted connection with consumers who fall into your target audience. Some of the key points we go over in this episode include: Where do you start with content creation? How often per week or month should you be blogging or publishing other online content? What common content mistakes should your business avoid? What kind of content and/or headlines generate the most clicks and engagement? For more great FREE educational content, including webinars, eBooks and more, visit amilia.com. Music Cred: "Witness" by Mikos Da Gawd While you're at it, make sure you follow us on social! Instagram: https://www.instagram.com/amilia_app/ Facebook: https://www.facebook.com/AmiliaApp/ Twitter: https://twitter.com/AmiliaApp

This week: host Matt Fish is joined by Comm2po's Jihanne Hoummady to bring you a detailed look at one of the most important business and marketing assets out there: social media. From general tips to boost your social engagement to platform-specific advice for Facebook, Twitter, and Instagram, you'll be able to harness your existing audience and use social networks to their full potential. Some of the key points we go over in this episode include: How do you grow engagement and build a following online? How many times daily is ideal to be posting on Twitter? What kind of social media content should you focus on in 2019? How do you identify platform-specific audience traits and then cater to them? For more great FREE educational content, including webinars, eBooks and more, visit amilia.com. Music Cred: "Witness" by Mikos Da Gawd While you're at it, make sure you follow us on social! Instagram: https://www.instagram.com/amilia_app/ Facebook: https://www.facebook.com/AmiliaApp/ Twitter: https://twitter.com/AmiliaApp

This week: host Matt Fish is joined by Ashley Wood and Alysson Smith from Amilia to give you the lowdown on different software apps and other online tech tools that can help take your business to the next level, optimize your daily operations and even open up new long-term revenue streams. From communicating internally to marketing your brand, there's something on our list for organizations of all sizes. Some of the key points we go over in this episode include: What are the key areas of your business that could benefit from online tools? Is there a difference between free and paid software? Is one software app universally better than other options? What programs or tools can help a small business right away? For more great FREE educational content, including webinars, eBooks and more, visit amilia.com. Music Cred: "Witness" by Mikos Da Gawd While you're at it, make sure you follow us on social! Instagram: www.instagram.com/amilia_app/ Facebook: www.facebook.com/AmiliaApp/ Twitter: twitter.com/AmiliaApp

This week: host Matt Fish is joined by Amilia's Marketing Coordinator Sara Perron to discuss the world of non-profits, how those organizations operate differently from other private or public sector businesses, and what operational and/or marketing tweaks can help them grow their respectives audiences and revenue in the future. Some of the key points we go over in this episode are: Why non-profits would be wise to adopt a business-like mentality, how to adapt to evolving technologies, organizational change and more; how to define your non-profit's strategic approach and execute; and how you can use data to kickstart the process of actionable change. For more great FREE educational content, including webinars, eBooks and more, visit amilia.com.  Music Cred: "Witness" by Mikos Da Gawd While you're at it, make sure you follow us on social! Instagram: www.instagram.com/amilia_app/  Facebook: www.facebook.com/AmiliaApp/  Twitter: twitter.com/AmiliaApp

This week: host Matt Fish is joined by Olympic champion and successful businessman Kyle Shewfelt to chat about what goes into delivering an unforgettable customer experience every day. From employee recognition to leaving a good first impression through your website and social media, we cover it all. Some of the key points we go over in this episode are: What does it mean to have a customer-centric approach to business? In what ways can your brand/business always put customers first? How do you leverage your online presence to make an amazing first impression? What are some common customer experience mistakes you should avoid? BONUS: Kyle also shares what it was like winning a gold medal for his country in gymnastics and how being a professional athlete prepared him for life as a business owner. For more great FREE educational content, including webinars, eBooks and more, visit amilia.com.  Music Cred: "Witness" by Mikos Da Gawd While you're at it, make sure you follow us on social! Instagram: www.instagram.com/amilia_app/  Facebook: www.facebook.com/AmiliaApp/  Twitter: twitter.com/AmiliaApp

This week: host Matt Fish is joined by Amilia's Director of Business Development Alysson Smith to talk about how forging lasting relationships with partners and like-minded professionals in your industry can be one of the major keys to the overall growth of your business. Through consistent communication and even shared content or marketing, partnerships open up a world of incredible possibilities for your organization. Some of the key points we go over in this episode are: At what point should you consider seeking out business partners? How does partnering with another enterprise help your business? What are the most important qualities to look for in a business partner? How do you choose a partner who fits with your organization? For more great FREE educational content, including webinars, eBooks and more, visit amilia.com.  Music Cred: "Witness" by Mikos Da Gawd Follow Amilia on social! Instagram: www.instagram.com/amilia_app/  Facebook: www.facebook.com/AmiliaApp/  Twitter: twitter.com/AmiliaApp

This week: host Matt Fish is joined by Amilia's CMO Alex Gauthier to take a deep dive into the complex world of metrics, Key Performance Indicators (KPIs) and how to glean insight from that data so you can use it to improve your business performance over time. Some of the key points we go over in this episode are: How do you define metrics and KPIs? Why are KPIs not generic or static across different businesses? How do you identify KPIs that will help your organization grow? What SMART goals would be right for your business and how do you base them on your KPI insight? For more great FREE educational content, including webinars, eBooks and more, visit amilia.com. Music Cred: "Witness" by Mikos Da Gawd While you're at it, make sure you follow us on social! Instagram: www.instagram.com/amilia_app/ Facebook: www.facebook.com/AmiliaApp/ Twitter: twitter.com/AmiliaApp

This week: host Matt Fish is joined by Amilia's Director of Marketing Ashley Wood to give you a detailed breakdown of the Buyer's Journey and explain why understanding it in full can help you grow engagement and revenue for your business long-term. Some of the key points we go over in this episode include: How do you define the Buyer's Journey? What are the stages of the Buyer's Journey? What should your business goals be at each stage of the process? What steps should you take to capitalize on each stage and generate more leads, customer interaction, and revenue? For more great FREE educational content, including webinars, eBooks and more, visit amilia.com. Music Cred: "Witness" by Mikos Da Gawd Follow Amilia on social! Instagram: https://www.instagram.com/amilia_app/ Facebook: https://www.facebook.com/AmiliaApp/ Twitter: https://twitter.com/AmiliaApp

Today we start a new era of education for business owners and entrepreneurs with the launch of The Small Business Tips Podcast. From digital marketing ideas to web tools that can help grow your online presence, we're focused on providing you with practical recreation & business management advice. Intro music: "Witness" by Mikos Da Gawd