Podcasts about buyers

Empathy is the key to effective marketing. You've heard that here before. But what is really going on in the brains of savvy buyers, and how can we tap into that - not to manipulate, but to connect and engage with what they need and who they want to be?Today, Rai Cornell shares her unique journey, including being a psychologist in the prison system. We discuss how to appeal to today's savvy buyers and why everyone is a skeptical buyer. We talk about the mistakes companies make when they "pitch” and why 70% of the sales process is actually done before the salesperson does that pitch. And some examples of effective tactics and campaigns we've both seen. And a real treat today: you know the old marketing adage of helping prospects know, like, and trust you? Rai breaks down HOW to achieve each of those steps by taking about the brain's neurotransmitters and the chemicals activated at each stage, so you can best engage your audience at each step. And we discuss the ethics of empathetic marketing and how to avoid manipulation or coercion at all costs, as well as the importance of internal feedback loops to consistently practice empathy with your customers.To access the episode transcript, please search for the episode at TheEmpathyEdge.com.Key Takeaways:Prioritize understanding the gatekeeper, not just the final buyer, especially in B2B sales situations.Everyone you are selling to is a human. They will have both logic drivers and emotional drivers.If you want to be efficient with your marketing dollars - spending less, doing more, and getting more ROI - empathy is the way to do it because you have to slow down and understand who the other person is.Utilize the power of neurotransmitters - dopamine and oxytocin - to maximize know, like, and trust. "Be altruistic. Understand the situation. This is where empathy comes in. You have to understand the situation that they're in before they want to buy your solution." — Rai CornellEpisode References:Nike, If You Let Me Play Ad CampaignSubaru crashed car ad, They LivedFrom Our Partner:SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through their tailored assessments and expert coaching at every level, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.About Rai Cornell, CEO, Cornell Content Marketing:Rai Cornell is the CEO and Strategic Marketing Consultant of Cornell Content Marketing. Rai helps B2B businesses become thought leaders by creating long-term demand-generation strategies and eliminating costly and unnecessary short-term, manipulative tactics like ads. Rai's marketing approach is psychology-driven to ensure businesses attract pre-qualified, emotionally engaged buyers.Connect with Rai:Email: rairose@cornellcontentmarketing.comCornell Content Marketing: cornellcontentmarketing.comLinkedIn: linkedin.com/in/raicornellConnect with Maria:Get Maria's books on empathy: Red-Slice.com/booksLearn more about Maria's work: Red-Slice.comHire Maria to speak: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaFacebook: Red SliceThreads: @redslicemaria

Most sales objections don't come from logic. They come from fear.In this episode of the CEO Sales Strategies Podcast, I sit down with Mitch Weisburgh to explore why resistance starts in the brain—and how leaders can shift conversations without pushing harder.We cover: ✅ The 5 brain-based resistance responses: Fight, Flight, Freeze, Habit, Mimicry ✅ Why objections are emotional before they're rational ✅ How fear hijacks decisions long before logic has a say ✅ Why “certainty” can be a red flag that the brain has stopped listening ✅ Practical ways to reduce fear and build trust in high-stakes conversationsIf your business depends on high-ticket, 1:1 conversations, this episode will change how you approach objections and guide your buyers.

House hunting in 2025 feels... chaotic. That’s why this week’s Deep Dive is your playbook for finding "The One". Because the perfect property? It doesn’t exist. But the right one for you absolutely does... and we’re here to help you spot it before someone else puts their deposit down. Buying a house is stressful enough. Let’s at least make sure you’ve got the hacks and the confidence to chose your forever home. Inside the episode you’ll get:

Dr Ryan Ward and Melanie Nelson have published an investigative piece on the foreign influence on the RSB and extensive lobbying by Bryce Wilkinson. Ryan and Melanie join us LIVE tonight at 9pm to go over what they have discovered.- Read the piece here https://melanienelson.substack.com/p/new-zealand-epstein-files-regulatory-standards-bill Winston Peters responds to the government changes to foreign home buyers getting very annoyed because they can only purchase 1% of the market.Christopher Luxon announces, and seems to take credit for, Amazon bringing 1,000 jobs and $7.5 billion into our economy...even though it was set up and initiated by Labour. Labour is "embarrassed for him"=================================Come support the work we're doing by becoming a Patron of ⁠⁠#BHN⁠⁠ www.patreon.com/BigHairyNews⁠=================================Merch available at www.BHNShop.nz Like us on Facebookwww.facebook.com/BigHairyNews Follow us on Twitter.@patbrittenden @Chewie_NZFollow us on BlueskyPat @patbrittenden.bsky.socialChewie @chewienz.bsky.socialEmily @iamprettyawesome.bsky.socialMagenta @xkaosmagex.bsky.social

A luxury real estate agent says there's huge interest only in two areas of New Zealand, with the Government's planned loosening of the foreign buyers ban. By next year, Active Investor Plus visa holders will be able to build or buy homes worth at least $5 million. They'll still need to invest another $5 million separately to qualify. Forbes Global's Anthony Mosinkhof says Auckland and Queenstown are the main options for foreign buyers. "The problem with this legislation is - the concentration of these buyers will be diverted to those two areas. It's a little bit of a shame that they aren't able to put more into the regions." LISTEN ABOVESee omnystudio.com/listener for privacy information.

Fearless Agent Coach & Founder Bob Loeffler shares his insights on The Most Important Traits of a Successful Fearless Agent and how they are making his Fearless Agent Coaching Students rich! Real Estate Fearless Agent Coaching is the Highest Results Producing Real Estate Sales Training and Coaching Program in the Industry and we can prove it will work for you if it's a good fit! Call us today at 480-385-8810 to see if it may be  good fit for you! Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, but Fearless Agent Coaching Students di all of these completely differently and get massively better results! Find out how! Listen in each week as Bob gives an overview and explains the big ideas behind making big money as a Fearless Agent! If you are earning less selling real estate than you wish you were, and you're open to the idea of having some help, We are here for you! You will never again be in a money making situation with a Buyer, Seller or Investor and not have the right words! You will be very confident! You will be a Fearless Agent! Call Bob anytime for more information about Fearless Agent Coaching for Agents, Fearless Agent Recruiting Training for Broker/Owners, or hiring Bob as a Speaker for your next Event! Call today 480-385-8810 - or go to https://fearlessagent.com Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, Spin Selling, but Fearless Agent Coaching Students do all of these completely differently and get massively better results! Find out how! Are You an Owner of a Real Estate Company - need help Recruiting Producing Agents - Call today! 480-385-8810 and go to FearlessAgentRecruiting.com and watch our Recruiting Video Real Estate Coaching training Real estate training real estate coaching real estate speaker real estate coach real estate sales sales training realtor realtor training realtor coach realtor coaching realtor sales coaching realtor recruiting real estate agent real estate broker realtor prospecting real estate prospecting prospecting for listings calling expired listings calling for sale by owners realtor success Best Realtor Coach Best Real Estate Coach Spin SellingSupport the show: https://fearlessagent.comSee omnystudio.com/listener for privacy information.

Get ready to transform your sales approach with insightful questioning techniques that do more than scratch the surface. Mark will show you how to challenge both yourself and your customers to uncover the deeper needs and timing of their purchase decisions. Forget relying solely on online interactions; Mark will demonstrate the power of direct communication with decision-makers to truly grasp buyer intent.  By the end of the episode, you'll see the critical link between buyer relevance, your ideal customer profile, and the essence of buyer intent. Get equipped with effective strategies to boost your sales outcomes! ✏️You bet we read all your comments! Leave us a comment, rating or review.  

High value foreign investors will now be able to buy a home in New Zealand, as long as it's worth $5 million plus.The government today loosened the foreign buyers ban that was introduced in 2018 by Labour with New Zealand First's help. Caleb Paterson from Paterson Real Estate spoke to Lisa Owen.

The government has announced changes to the foreign buyers ban, letting some wealthy foreigners back into the housing market, but only if they're spending at least $5 million. It is a significant turnaround for New Zealand First, which helped put the ban in place back in 2018 when it was in a coalition government with Labour. Acting political editor, Craig McCulloch spoke to Lisa Owen.

Most reps wait until the end to drop a big finding like a cracked heat exchanger — but by then, it's too late. The buyer is in defense mode, objections are loaded, and trust evaporates.In this episode, we break down how to present major findings like heat exchangers in a way that builds certainty, not fear. Join me, Jason, and Bill as we unpack the psychology of belief stacking, timing, and identity-based sales conversations that lead the buyer to the truth — before you even say the words.What You'll Learn in This EpisodeWhy “leading with evidence” often backfires when selling safety concernsThe psychology behind premature resistance — and how to sidestep itHow to frame and pace the discovery conversation to reduce fear and increase ownershipWhy sales is about identity, not information — especially in technical salesA new way to think about cracked heat exchangers (and similar high-stakes findings)Resources & Links

Buyers are everywhere, but are they all right for you? In this podcast Growth Dynamics discusses auditioning prospects and how that can work for you.

After a seven year ban on foreign buyers put in by the Labour/New Zealand First coalition of 2017, the government is opening up the property market to a small group of wealthy investors prepared to pay $5 million or more for a home. Labour leader Chris Hipkins spoke to Corin Dann.

The Prime Minister says changes to foreign buyers' restrictions will incentivise people to stay and invest in New Zealand. Acting political editor Craig McCulloch spoke to Ingrid Hipkiss.

The Prime Minister has revealed tech-giant Amazon is investing $7.5 billion into New Zealand. Speaking exclusively to Newstalk ZB, Christopher Luxon says Amazon Web Services is scheduled to be announcing the investment. He told Mike Hosking it will create up to a thousand jobs, and make an $11 billion boost to GDP. Luxon says it's probably the largest ever publicly announced technology investment in New Zealand by an international tech firm. Speaking of international investors, the Prime Minister wants foreign investors to feel comfortable here so they invest more. New rules mean Active Investor Plus visa holders can now buy or build one home in New Zealand if it's worth at least $5 million. They'll still need to invest another $5 million separately, as part of the visa's criteria. Luxon told Hosking everything will fall into place for these investors once they have a house here. He says it's not just about the first $5-10 million they're spending, it's what comes after that when they start seeing more investment opportunities. LISTEN ABOVE See omnystudio.com/listener for privacy information.

Tonight on The Huddle, Trish Sherson from Sherson Willis PR and Child Fund CEO Josie Pagani joined in on a discussion about the following issues of the day - and more! There's growing calls among educators to make learning a second language compulsory for schoolkids - do we agree with this? Foreign buyers can now buy homes in New Zealand - if they have invested over $5 million, they can buy a home worth $5 million or more. Has the Government stuck the right balance here? Cornwall Park in Auckland was shut yesterday afternoon because of the storm. Is this proof we've gone too far with our safety concerns? LISTEN ABOVESee omnystudio.com/listener for privacy information.

Labour Housing Spokesperson Kieran McAnulty joins us LIVE at 9pm to talk the changes in foreign buyers rules allowing wealthy investors on a so-called “golden visa” being allowed to buy or build a house in New Zealand as part of a bid to attract more investment and to grow the economy. A new poll shows Kiwis are losing faith in National's economic credibility, with confidence in its ability to handle the cost of living crisis plummeting.Violence has erupted on the streets of Melbourne, as thousands of protestors clashed. Police struggled to keep any order as a rally billed as a March for Australia was met by counter protestors, with officers resorting to pepper spray to stop brawls.=================================Come support the work we're doing by becoming a Patron of ⁠⁠#BHN⁠⁠ www.patreon.com/BigHairyNews⁠=================================Merch available at www.BHNShop.nz Like us on Facebookwww.facebook.com/BigHairyNews Follow us on Twitter.@patbrittenden @Chewie_NZFollow us on BlueskyPat @patbrittenden.bsky.socialChewie @chewienz.bsky.socialEmily @iamprettyawesome.bsky.socialMagenta @xkaosmagex.bsky.social

The Home Guarantee Scheme is changing the property game. In this episode, sponsored by ⁠Flexdoc⁠, we break down what the early start means for the market and why it matters. The scheme will open the door for around 70,000 buyers who would otherwise be locked out. That is a wave of fresh demand hitting Sydney, Melbourne and Brisbane at the same time the Reserve Bank is cutting rates.We go past the headlines and focus on the mechanics. Smaller deposits mean lower barriers. Buyers who once needed years to save can now act sooner. The timing is not an accident. The government has pulled forward support just as affordability pressures mount. For many, the scheme cuts years off the journey to a first home. For the market, it brings momentum where it is most needed, in the middle and lower tiers.We also look at how this interacts with borrowing power. Every cut from the RBA lifts capacity by seven to ten percent. Add the deposit change and the effect compounds. A household that thought it could only borrow $700,000 can suddenly stretch closer to $800,000. That shift matters when competition heats up at auctions.Our analysis shows the policy could add a few percentage points to prices in targeted suburbs over the next year. The effect will not be even. Sydney's west, Melbourne's growth corridors and Brisbane's outer ring will feel the sharpest rise. We weigh the winners and losers, and ask whether the benefits for new buyers outweigh the cost of pushing prices higher again.

In 2000, internet darling Cisco was the world's most valuable company. Today it's worth half as much. AI juggernauts like Nvidia and Palantir are driving the tech-bloated S&P 500 today. Buyer beware. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

- Apple Warns Against EU-Style App Store and Hardware Regulations in UK - Eddy “the Buyer”? Cue Said to Champion M&A for A.I. Inside Apple - Apple Subsidiary Beats Teases Fall Launch for Powerbeats Fit Earbuds - BBC Picks Up First Three Seasons of Apple TV+ Comedy “Trying” - Sponsored by Insta360 Go Ultra - A tiny, hands-free 4K camera. Go Ultra today at store.insta360.com with code macosken - Nevada's being held captive by ransomware. Ramifications and what the state is doing on Checklist No. 438 - Find it today at checklist.libsyn.com - Catch Ken on Mastodon - @macosken@mastodon.social - Send Ken an email: info@macosken.com - Chat with us on Patreon for as little as $1 a month. Support the show at Patreon.com/macosken

Send us a textThe real estate landscape is shifting dramatically as mortgage rates ease to a 10-month low of 6.58%, creating a strategic window of opportunity for savvy investors. This pivotal moment represents the calm before what promises to be a resurgent market in 2025, offering a rare advantage for those with acquisition capital ready to deploy.What makes this moment extraordinary is the historic imbalance between market participants. Currently, there are 36% more sellers than buyers—the largest disconnect since 2013. This pressure has caused nearly 14,000 sellers to pull their listings between May and July alone, creating unprecedented negotiating leverage for prepared buyers. As pending home sales tick up 1.6% year-over-year and buyer demand indices begin to rise, the signs of a market transition are unmistakable.The smart play? Secure properties that cash flow at today's higher rates, knowing refinancing opportunities are on the horizon. Financial institutions are already underwriting loans with anticipated rate cuts factored in, signaling confidence in lower rates ahead. The fundamental principle remains true: you date the interest rate but marry the property. Properties performing adequately at 7-7.5% interest will generate exceptional returns when refinanced at the projected 5.75% within the next two years. This buy-now, refinance-later strategy positions investors to benefit from both current buyer leverage and future appreciation as the market inevitably heats up.Don't miss this transitional period before competition intensifies again. For regular market insights, deal breakdowns, and exclusive strategies, follow @EliteStrategist on Instagram, TikTok, and YouTube. The future looks bright for those who recognize and act on this strategic opportunity.Support the showIntroducing the 60-Day Deal Finder!Visit: www.wealthyaf.mediaUse the Coupon Code: WEALTHYAF for 20% off!

What happens when it's time to sell? Every acquirer looks at your business differently. In this special episode of Built to Sell Radio, John Warrillow breaks down the four most common buyer profiles and explains how each thinks about acquiring a company. Along the way, you'll hear clips from past guests from our Inside the Mind of an Acquirer series. 

Become a Client: https://nomadcapitalist.com/apply/ Get our free Weekly Rundown newsletter and be the first to hear about breaking news and offers: https://nomadcapitalist.com/email Join us for the next Nomad Capitalist Live event: https://nomadcapitalist.com/live/ This week on The Weekly Report! South Korea cracks down on foreign property buyers in Seoul. Oman relaunches its Golden Visa as part of Vision 2040. And in the UAE, 2,400+ creators land 10-year residencies through Dubai's new content visa program. Nomad Capitalist helps clients "go where you're treated best." We are the world's most sought-after firm for offshore tax planning, dual citizenship, international diversification, and asset protection. We use legal and ethical strategies and work exclusively with seven- and eight-figure entrepreneurs and investors. We create and execute holistic, multi-jurisdictional Plans that help clients keep more of their wealth, increase their personal freedom, and protect their families and wealth against threats in their home country. No other firm offers clients access to more potential options to relocate to, bank in, or become a citizen of. Because we do not focus only on one or a handful of countries, we can offer unbiased advice where others can't. Become Our Client: https://nomadcapitalist.com/apply/ Our Website: http://www.nomadcapitalist.com/ About Our Company: https://nomadcapitalist.com/about/ Buy Mr. Henderson's Book: https://nomadcapitalist.com/book/ Disclaimer: Neither Nomad Capitalist LTD nor its affiliates are licensed legal, financial, or tax advisors. All content published on YouTube and other platforms is intended solely for general informational and educational purposes and should not be construed as legal, tax, or financial advice. Nomad Capitalist does not offer or sell legal, financial, or tax advisory services. 

 If you want to scale faster and smarter, the Scale & Exit Masterclass shows how to structure your business for maximum growth and value.Go here to learn more:https://findyourleveragepoint.com/scale-and-exitMost business owners make a fatal mistake when it's time to sell…They think buyers care about their revenue.Wrong!Buyers like Carl Allen care about profit, systems, customer concentration, and whether the business runs without you.And Carl should know. He's a world-class entrepreneur, investor, and dealmaker who's been involved in 330 acquisitions worth over $48 billion across 17 countries.He cut his teeth as a Wall Street investment banker, ran a $25 billion roll-up at Hewlett-Packard, and has personally bought more than 100 companies in the last 18 years.Now he's revealing the truth from the buyer's side: - The #1 factor that instantly makes your business more valuable - The hidden risks that scare buyers off - Why almost nobody gets 100% cash at closing (and what to expect instead)This isn't theory. It's the raw, unfiltered truth from someone who buys businesses for a living.

Too many sellers give discounts before securing commitments, leaving deals vulnerable and dragging negotiations on for weeks. In this episode of 30 Minutes to President's Club, we show you how to execute negotiations in three simple steps: confirm you're the vendor of choice, lock down your customer's timeline, and only then and only then, execute the give-get.

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. If you've ever wondered why people love your content but don't buy, this episode is for you. Dana dives into the concept of hesitant buyers, those amazing potential clients who are just one or two steps away from saying yes. Instead of chasing perfect clients or spending all your energy on people in survival mode, she shows you how to focus on the sweet spot in the middle. With practical insights, real stories, and a whole lot of encouragement, you'll learn how to build trust, inspire belief shifts, and guide hesitant buyers into becoming paying clients without ever feeling salesy. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com

Sales isn't about tricks or scripts—it's about understanding people. When you sell with empathy, clarity, and respect, you don't just win deals—you build trust, loyalty, and long-term relationships. The question is, “How do you accomplish that?” Put on your EMPATHY hat as Scott and I discover What Buyers Really Want and other ridiculous ramblings on Episode 683 of the Winning at Selling podcast. Current book – The Power of Purpose by Mitch Larsonhttps://www.amazon.com/Power-Purpose-guide-discover-yours/dp/1960111280/ref=sr_1_1  Next Book - Aligning Strategy and Sales by Frank Cespedeshttps://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott “Professor Plum” Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

In this episode, Paul talks about how to engage with a customer who needs your services but are hesitating on the purchase. They need “a little more time” and so on. Well, in this episode Paul talks about how to overcome that hesitation, ask for the sale, and educate them in the process. It's not about being pushy, it's all about being an authority.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/master-the-nec-podcast--1083733/support.Struggling with the National Electrical Code? Discover the real difference at Electrical Code Academy, Inc.—where you'll learn from the nation's most down-to-earth NEC expert who genuinely cares about your success. No fluff. No gimmicks. Just the best NEC training you'll actually remember.Visit https://FastTraxSystem.com to learn more.

Today, Blair explains what the Buyers can do on a property after closing when the Seller has a leaseback in place. 

In this episode, Paul talks about how to engage with a customer who needs your services but are hesitating on the purchase. They need “a little more time” and so on. Well, in this episode Paul talks about how to overcome that hesitation, ask for the sale, and educate them in the process. It's not about being pushy, it's all about being an authority.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/electrify-electrician-podcast--4131858/support.

In this episode, we dive into the often misunderstood and confusing world of buyer broker agreements and real estate commission structures. Whether you're an agent, buyer, or just curious how real estate deals really work behind the scenes, this episode is full of insight and strategy.  Send us an email or ask to join us on The Real Estate Finder Podcast!www.RealEstateFinder.comShop podcast T-shirts: prowrestlingtees.com/matthewmaniaCheck out some of the best vendors and service providers in Florida: RealEstateFinder.com/PreferredVendorsSubscribe to our newsletter or see past issues at: RealEstateFinder.com/NewsletterBrought to you by: Matthew H. Maschler - Real Estate Broker - Signature Real Estate Finder, LLCwww.RealEstateFinder.comAsk about joining the Signature team! Learn more about the Signature Real Estate Companies and why you should join South Florida's real estate industry leaders, Ranked #1 in Boca Raton, #25 in Florida and #336 in the Nation.  Offices in Boca Raton, Delray Beach, Coral Springs / Parkland, Ft Lauderdale, Miami, Naples, Palm Beach, Orlando and throughout Florida.SignatureRecruiter.comAnd be sure to check out BocaRatonWrestling.comLearn how to support our efforts to provide housing in Haitifrank-mckinney.com/caring-house-projectHelp Israel Now! All support goes Straight to Israel's Soldierswww.yasharlachayal.org

In this episode, Paul talks about how to engage with a customer who needs your services but are hesitating on the purchase. They need “a little more time” and so on. Well, in this episode Paul talks about how to overcome that hesitation, ask for the sale, and educate them in the process. It's not about being pushy, it's all about being an authority.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/ask-paul-national-electrical-code--4971115/support.

In this episode, Vassilis Douros and Marc Binkley unpack the messy reality of B2B buying, following a thought-provoking conversation with Jann Schwartz and Mimi Turner.They explore how buying decisions are rarely rational or linear—shaped instead by shifting group dynamics, emotional “jobs to be done,” and the human need for trust and validation. Drawing from personal experiences with software purchasing, they highlight why buying groups don't map neatly to org charts, why deals often stall due to misalignment rather than product fit, and how brand fame works differently for large versus niche players.The discussion also dives into what this means for B2B marketers and creatives alike—from building awareness to navigating the unique challenges smaller brands face when competing with established giants.Enjoy the show!Our Guests:Mimi Turner: Head of Marketplace Innovation, LinkedIn LMShttps://www.linkedin.com/in/mimi-turner/Jann Martin Schwartz: Senior Director of Marketplace Innovation, LinkedInhttps://www.linkedin.com/in/janns/Follow Our Updates⁠⁠LinkedIn: https://www.linkedin.com/company/sleeping-barber/https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/TakeawaysB2B buying is a complex and relational process.Emotional components play a significant role in decision-making.Buyers often carry the blame for failed purchases.Buying groups should ideally be small and focused.The onboarding experience can impact perceptions of a product.Understanding emotional jobs to be done is crucial for marketers.Creative strategies must align with the emotional journey of buyers.Brand awareness is essential for niche products to compete.The buying process involves multiple stakeholders and perspectives.Marketers need to navigate political capital within organizations.Chapters:00:00 - Navigating the Complexities of B2B Buying02:38 - The Emotional Weight of Decision Making05:19 - The Role of Buying Groups in B2B07:55 - Understanding Emotional Jobs to Be Done10:30 - Creative Implications in B2B Marketing13:00 - The Importance of Brand Awareness in Buying Decisions15:23 - Integrating Products in a Buying Ecosystem

Must-Know Safety Tips to Protect Your Family During Bad Weather & your questions answered! Looking for information about Louisville and Southern Indiana Real Estate? You found it!!! Lots of great information, loaded with Real Estate Questions and answers! What's happening to Real Estate? Buyer or Seller? Love Real Estate? You can listen to our latest Radio Show here! Stay up to date on Louisville, KY Real Estate. Also, check out www.louisvillequestions.com. Be sure to listen to our Louisville Real Estate Show on 840 WHAS Sunday morning from 8:30-9:00 am! Have a question for our team of experts? Call (502) 252-1890 or (502) 376-5483 to leave a question. For more information about Louisville Real Estate or to work with the hardest working Real Estate Team in Kentucky “The Sokoler Team" at REMAX Properties East, 10525 Timberwood Circle, Louisville KY 40223 head to www.WeSellLouisville.com. email bob@WeSellLouisville.com or call (502) 376-5483.

Ever felt like a buyer ghosted you after saying yes? It might not be about your price or product at all — it could be their own subconscious bias at work.What You'll Learn in This EpisodeThe 4 most common cognitive biases that sabotage dealsHow confirmation bias and sunk cost fallacy show up in home services salesThe role of contrast bias in pricing conversationsTools to help buyers reframe decisions without pressureHow to align psychology with trust — and close more confidentlyResources & Links

Send us a textEmail Lennie at lennielawson2020@gmail.com

New Zealand may relax its foreign buyer ban, in place since 2018, but experts doubt it will significantly boost demand for investor visas.View the full article here.Subscribe to the IMI Daily newsletter here. 

On this episode of Best Ever CRE, Joe Cornwell interviews Dani Beit-Or about his “get-rich-slow” approach to long-distance rental investing and how he started with a sight-unseen Phoenix purchase in 2002 before moving to the U.S. in 2004. He shares cycle-tested lessons from the 2008 crash, why boring, bread-and-butter single-family and small multis still win, and how to pick metros using fundamentals (jobs, demographics, landlord-friendly laws) instead of herd advice. Dani explains current plays to boost yield—mid-term rentals, selective discounts with builders, and the occasional VA-assumption/subject-to—and why today's mostly-normalized rates still leave a closing window for buyer leverage. He and Joe also unpack why information abundance removes the “I don't know how” excuse and how consistent process beats headlines. Dani Beit-Or Current Role: Founder & CEO, Simply Do It — Real Estate Investing Guidance Based In: Irvine / Orange County, CA Say Hi To Them At: LinkedIn YouTube Instagram BiggerPockets Visit investwithsunrise.com to learn more about investment opportunities.  Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to our monthly feature Unpopular Real Estate Opinions with Chris Linsell. In this episode, Chris discusses Luxury Presence's new AI Marketing Specialists and the importance of being visible in AI search results. Chris talks about current real estate market conditions and also discusses pricing strategies for real estate agents and how to use AI tools to improve CMA accuracy. Next, Chris emphasizes the importance of agents providing personalized market insights and creative solutions for buyers and sellers. Last, Chris and DJ explored emerging trends like mortgage point buy-downs, new construction incentives, and strategies for buyers and sellers in the current market. Please check Chris' profile on LinkedIn. If you'd prefer to watch this interview, click here to view on YouTube!  This episode is brought to you by Real Geeks and Courted.io.

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at guest Sally Diguette, a home and lifestyle buyer with Anthropologie. Pitching large retailers is a completely different process and timeline than working with independent retailers. Having worked with thousands of brands, I know that it can feel like an intimidating process to pitch your work to these key accounts.  Through an unpredictable path, Sally landed in the retail industry and has over 14 years of experience in buying, product development, and sourcing.  Sally is an innovative merchant and consultant. She centers her work around relationship building and creative strategy, combining unique product development and sourcing from national brands across a variety of categories. Her passion lies in working with emerging brands in an incubator capacity to build fresh product offerings, solid organizational systems, and a strong team structure. On this replay episode, Sally shares about the buying process and schedule for Anthropologie. We talk specifically about the timelines that she's working with for both exclusive products as well as ready made products. And she offers advice for how to get your products in front of key account buyers. Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well: We need to make it easy for stores to purchase from us We need to have clear pricing and terms & conditions We need to clearly communicate and add value at each touchpoint We need to focus on building strong relationships with our customers. And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.  Get Access to the Unlock Buyer Secrets Interview Series

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners don't wake up dreaming about selling. You want freedom, better clients, and to stop living in Slack at 2 a.m. But here's the truth: The same moves that make your agency attractive to a buyer are the ones that give you freedom as an owner. I built and sold an 8-figure agency and bought 10 more and now I'm sharing 8 elements of a sellable, scalable agency. Whether you ever sell or not, these are the foundations that make your shop stronger. Let's break them down. 1. Stop Being the Accidental Owner Most of us stumbled into agency life. That's fun—but long-term it's not a strategy. You've got to shift from “operator” to agency CEO, and that means: Setting and communicating vision (over and over). Coaching your leadership team, not everyone. Knowing your numbers. Being the face of the agency. Building strategic relationships. When your team knows where you're going, you stop being the bottleneck. 2. Build More Than Referrals Referrals are great, but if 90% of your deals are coming from “word of mouth,” you've got a problem. Getting most of your leads from any singular channel is usually a red flag. When I'm looking at buying  a business, one of the first things I'll ask is how many channels they have for building their pipeline, how can I increase those channels and make them more predictable. If I'm looking at this, you as the agency owners and CEO should too. I recommend the three-legged stool: inbound, outbound, and strategic partnerships. When you've got multiple reliable channels, downturns don't crush you. That's how my agency grew through 9/11, '08, and even COVID. 3. Predictable Revenue = Power Buyers want to know: can we forecast revenue six months out? That means retainers, long-term contracts, and expanding client accounts. If you land a $20k/month retainer, your mindset should be: “How can I build this account over time to grow it to $100k?” And don't just deliver results—show them wins constantly. Stickiness comes from proof, community, and processes that make leaving painful. 4. Don't Let a Whale Sink You If one client is 20%+ of your revenue, you're on thin ice. Does this mean that you should say no to big clients? Heck no. Take the whale and then go get more. Turn today's whales into tomorrow's minnows by leveling up your client base. 5. Leadership That Runs Without You If your agency can't grow while you're gone for six months, you don't have a business—you have a job. Owners shouldn't be doing marketing, sales, or any type of delivery. A-players cost more, but they 10x the results and give you your life back. Your job isn't to run projects, sales, or delivery—it's to lead the leaders. 6. Profitability Isn't Optional Know your EBITDA. If you're not profitable and reinvesting, you're stalling. And if you don't have a compelling growth story (even how you're leveraging AI), buyers—and clients—will pass. 7. Track KPIs Like a Pro If you can't instantly tell me your close rate, show-up rate, or pipeline health, that's a problem. Great agencies have dashboards, not excuses. 8. Get Audited Financials (Every Year) I've chatted with agency owners who thought they were making $1M profit—but after an audit, it was half that. Multiples dropped, deals crumbled. Don't let your “guesswork” numbers cost you millions. Get audited, stay real. Before You Even Think About Selling… Don't sell unless you know what's next. Plenty of agency owners with 7-figure profits and freedom think they're “done,” only to end up depressed because they tied their identity to the agency. Fix what you don't like. Keep what works. Only exit when you're moving toward something you actually want. What To Do Next If you're serious about building an agency that gives you freedom (and the option to sell someday), start here: Agency Valuation Calculator. See what your agency's really worth today. Agency Playbook. Jason's 8-system framework to shift from operator to CEO. Agency Blueprint. Get a personalized roadmap to spot value gaps and growth opportunities.

76% of buyers Google you before they reach out. If your brand isn't showing them the real you, it might be holding you back more than you think. In this episode, I sat down with Chris at FlowChat to talk about one of my favorite topics: how personal branding and your identity as a founder shape every part of your business, from the copy on your homepage to the culture inside your team. What Personal Branding Really Means Personal branding isn't about being loud online or showing up a certain way. It's about alignment. I define personal branding as a cocktail of three things: your essence, your reputation, and your marketing. That combination is what creates an authentic brand people connect with.  In this conversation, I share how tools like 360 brand feedback help founders uncover their true strengths and why that feedback often holds the key to differentiation. Why Founder Identity Shapes the Entire Business Whether you're a solopreneur or leading a growing team, your identity sets the tone for everything. From the moment a client lands on your site to the way your team handles support emails, your brand is shaped by who you are.  In this episode, I talk about how understanding your values, energy, and purpose helps create a brand that's not just consistent, but powerful. Enjoy this episode… Soundbytes 17:05 - 17:19 “Every touch point a potential customer or an actual customer has with your company is an interaction that's going to leave that customer with a point of view, with an opinion about your brand.” 02:32 - 02:59 “So I define personal brand as a cocktail, and it's a mixture of your essence, your personality, your true self, your reputation, because that always supersedes you, and then combining that with marketing, and marketing is a million different things. So, what are you comfortable with, and how are you comfortable marketing your product or service? So that's how I define personal branding. It's, it's a mix of several things.” Quotes “One thing I believe wholeheartedly is that the attributes of a founder are very much the attributes of a company.” “You can't do personal branding properly if you don't tap into who the person is behind the company.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/  Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host, FlowChat Website: https://www.flowchat.com/ Connect with FlowChat on LinkedIn: https://www.linkedin.com/company/flow-chat/

A staggering $6.4 trillion in U.S. debt comes due by the end of 2025. As foreign central banks flee treasuries and inflation surges, the Fed's last resort could quietly destroy your purchasing power. Who will bail out America this time?Questions on Protecting Your Wealth with Gold & Silver? Schedule a Strategy Call Here ➡️ https://calendly.com/itmtrading/podcastor Call 866-349-3310

Sentera: https://sentera.com/Chandler Coop: https://www.chandlercoop.com/Today's episode is another installment in our Tech-Enabled Advisor series. The idea here is to better understand agtech through the lens of the BUYER and USER of that technology rather than just the entrepreneurs or investors behind it. I've received some super positive feedback about the return of this series. By talking to the buyers rather than the sellers of the tech, we got an unfiltered introduction to the technology and more importantly got to see HOW its used and the VALUE that it provides. To do this, I partner with a company and together we invite one of their customers onto the show. The catch is that they're not allowed to script these individuals or dictate what to say or edit it after it is recorded - it has to be real and unfiltered. So today's episode featuring Nick Einck of Chandler Coop is produced in partnership with Sentera. Sentera is a leading provider of remote imagery solutions. Their industry-leading cameras are compatible with most major drone platforms and enable farmers and crop scouts to efficiently capture high-resolution data. Their capabilities and FieldAgent software tools help farmers and agronomists assess plant-level health, identify stressors, and take action. Also their customized herbicide prescription, SMARTSCRIPT™ Weeds, can be delivered to sprayers with individual nozzle control.So drones equipped with Sentera technology fly over fields at high speeds and generate high-resolution images. The images are processed using proprietary deep learning algorithms to identify the exact location of specific weeds and generate a weed map. This map becomes a targeted prescription for how much product a farmer needs to load into their sprayer, saving money and minimizing waste. This past May, John Deere announced they were acquiring Sentera.So I'm very excited to partner with them for this episode, which is a fantastic deep dive into how innovative technology like this combined with something like See-and-Spray really changes the game.Some background on Nick before we dive in: Nick Einck is the Director of Agronomy at Chandler Co-op, a farmer-owned cooperative serving more than 900 customers and providing agronomic services across over 100,000 acres in southwest Minnesota. He began his career at Chandler as an intern and seed manager before spending nearly a decade with Monsanto and Bayer, gaining deep expertise in agronomy, product development, and grower engagement across the Midwest. Nick returned to Chandler in October 2024, bringing both retail and industry experience to help advance the co-op's agronomic strategy. Today, he leads a multi-location agronomy team focused on leveraging tech-enabled tools—like SmartScript™—to help growers make faster, more informed decisions and drive greater return from every acre.

Welcome to the land podcast, a platform for people looking to educate themselves in the world of land ownership, land investing, staying up to date with current land trends in the Midwest, and hearing from industry experts and professionals. On today's episode, we are back in the studio with Connor Lokar, an Economist and keynote speaker from ITR Economics. We discuss: Don't rely on news; it often spins data to fit narratives Focus on leading indicators like the Purchasing Managers Index (PMI) Builder sentiment impacts housing market trends; check the NAHB index Current market shows signs of a buyer's market due to rising inventory Interest rates will likely remain high, affecting buyer affordability Land prices typically rise; waiting for a dip may not be wise Historical data shows land values are resilient during economic downturns Prepare for potential economic downturns in the early 2030s Wealth transfer from boomers may face increased taxation Investing in land can be a hedge against inflation and a way to create memories And so much more! ⁠⁠Get Pre-Approved to Purchase a farm with Buck Land Funding ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.whitetailmasteracademy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Use code '⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HOFER' to save 10% off at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theprairiefarm.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Massive potential tax savings: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ASMLABS.Net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -Moultrie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/moultrie_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -Hawke Optics: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/hawkeoptics_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -OnX: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/onX_Hunt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -Painted Arrow: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/PaintedArrow

(August 25,2025)How do the richest people in the world avoid paying taxes. Buyers are test-driving homes with sleepovers. Why we're leaving the office earlier but still showing up on time. How Palm Springs has learned to loves its wind turbines.

Javier Enrile, Managing Director of M&A at TIAA In this episode, he breaks down the art and science of thinking like a strategic buyer—from building proprietary deal pipelines through relationship-first sourcing to using sophisticated valuation techniques that separate intrinsic value from market noise. Javier reveals why patient relationship building beats aggressive auction processes, how to structure deals that protect against downside risk, and the critical integration between valuation, diligence, and deal structuring that separates successful acquirers from the rest. Things you will learn: How to build proprietary deal flow through relationship-first sourcing that creates competitive advantages over auction processes The framework for separating standalone intrinsic value from synergy premiums using DCF analysis, especially in cross-border situations Deal structuring tools like priority returns, earnouts, and rep & warranty policies that protect buyers when deals underperform _____________ Today's episode of the M&A Science Podcast is brought to you by Grata! Grata is the leading private market dealmaking platform. With its best-in-class AI workflows and investment-grade data, Grata helps investors, advisors, and strategic acquirers effortlessly discover, research, and connect with potential targets — all in one sleek, user-friendly interface. Visit grata.com to learn more.  __________________ M&A Doesn't Have to Be So Painful

How can you build your business with the plan to sell it in the future? Join Saul Cohen, a CPA and acquisitions advisor, as we discuss how saleable businesses are intentionally built for sale and typically have higher valuations, with multiples increasing from 2-3 times those of lifestyle businesses. View the complete show notes for this episode. Want To Learn More? M&A Basics: Building a Sellable Business Preparing Financial Statements When Selling a Business M&A Guide | The 4 Types of Buyers of Businesses Additional Resources: Selling your business? Schedule a free consultation today. Sign up for an Assessment and Valuation of Your Business. Courses: The Art & Science of Selling a Business Download The Art of The Exit: The Complete Guide to Selling Your Business Download Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue   If you have any topic or guest suggestions, please email them to podcast@morganandwestfield.com.

Fearless Agent Coach & Founder Bob Loeffler sharesMore Prospecting Secrets Only Fearless Agents Know and how it's making his Fearless Agent Coaching Students rich! Fearless Agent Coaching is the Highest Results Producing Real Estate Sales Training and Coaching Program in the Industry and we can prove it will work for you if it's a good fit! Call us today at 480-385-8810 to see if it may be  good fit for you! Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, but Fearless Agent Coaching Students di all of these completely differently and get massively better results! Find out how! Listen in each week as Bob gives an overview and explains the big ideas behind making big money as a Fearless Agent! If you are earning less selling real estate than you wish you were, and you're open to the idea of having some help, We are here for you! You will never again be in a money making situation with a Buyer, Seller or Investor and not have the right words! You will be very confident! You will be a Fearless Agent! Call Bob anytime for more information about Fearless Agent Coaching for Agents, Fearless Agent Recruiting Training for Broker/Owners, or hiring Bob as a Speaker for your next Event! Call today 480-385-8810 - or go to https://fearlessagent.com Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, Spin Selling, but Fearless Agent Coaching Students do all of these completely differently and get massively better results! Find out how! Are You an Owner of a Real Estate Company - need help Recruiting Producing Agents - Call today! 480-385-8810 and go to FearlessAgentRecruiting.com and watch our Recruiting Video Real Estate Coaching training Real estate training real estate coaching real estate speaker real estate coach real estate sales sales training realtor realtor training realtor coach realtor coaching realtor sales coaching realtor recruiting real estate agent real estate broker realtor prospecting real estate prospecting prospecting for listings calling expired listings calling for sale by owners realtor success Best Realtor Coach Best Real Estate Coach Spin SellingSupport the show: https://fearlessagent.comSee omnystudio.com/listener for privacy information.

If you sell digital products, you've probably asked: “How do I increase revenue without adding more work?” Good news—there's a simple, ethical, customer‑friendly tactic that top creators use every day: Order bumps. In this post, I'll show you what an order bump is, why it reliably grows your average order value (AOV), real examples that convert, and a copy‑paste prompt to brainstorm your own in minutes. I'll also share how to set this up with MiloTree (including what you can do on the Free Plan), so you can start today. What's an Order Bump? Think “add fries to your burger.” An order bump is a small, complementary offer shown right on the checkout page—purchased with a single checkbox click. Why it works Zero extra friction: Buyer is already in buying mode. Clear added value: The bump makes the main product easier, faster, or better. Low price point: Sweet spot is usually $5–$15. With MiloTree, the bump appears as a simple checkbox on your Stripe checkout. Your customer selects it, and boom—both items are purchased in one click. No extra pages. No confusion. Real creators using MiloTree report 30–40%+ of buyers taking the bump—turning a $27 sale into $33–$38 in seconds. Show Notes: MiloTree FREEBIE: 10 Awesome Digital Products You Can Launch This Week FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify How to Brainstorm Your Order Bump (Copy‑Paste Prompt) Open ChatGPT (free version is fine) and paste: You're an expert digital product strategist. I want to sell one main product and one smaller related product as an order bump. My niche is: [insert niche] My audience's biggest problem is: [insert problem] Give me 5 ideas for the main product and, for each one, a smaller related digital product that can be offered as an order bump. In minutes, you'll have pairs you can sell individually and together. Pro tip: If your solution is good, people don't care about fancy design. You can draft the whole bump in a simple Google Doc. Pricing & Positioning: Quick Guidelines Keep it bite‑sized: A quick win your buyer can use today. Price for impulse: Aim for $5–$15. Complete the win: Ask, “What would make the main product easier/faster?” That's your bump. Step‑by‑Step: Set It Up in MiloTree Create your main product (Google Doc → PDF works great). Create your bump product (short checklist, template pack, scripts, flashcards, etc.). Connect Stripe in MiloTree. Add the order bump to the main product's checkout (it appears as a checkbox). Test your flow and publish. What can you do on the MiloTree Free Plan? Sell 1 product for free and offer 1 freebie to grow your list. Perfect for getting your first product live fast and validating demand. Note: Because an order bump sells a second product, bumps require a paid MiloTree plan. Plans start affordably, and many creators earn back the cost (and more) just from the bump uplift. When you're ready to add bumps (and unlimited products), upgrade and flip the switch. When Not to Use a Bump If it's unrelated or bloats the purchase. If the price is too high for an impulse add‑on. If it introduces new tools/tech that slow the buyer down. Keep it tight, relevant, and helpful. Final Thought Order bumps turn the sale you're already making into a bigger win for your customer and more revenue for you—without more content, hustle, or tech. What's your main + bump combo? Drop it in the comments and I'll help you refine it. Want help getting this live—fast? Spin up your first product + one freebie on the MiloTree Free Plan today. When you're ready to add the order bump checkbox, upgrade and watch your AOV climb.