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5 episodes with measuring success
2 episodes with measuring success
4 episodes with measuring success
2 episodes with measuring success
2 episodes with measuring success
2 episodes with measuring success
2 episodes with measuring success
2 episodes with measuring success
2 episodes with measuring success
Your brand needs to evolve. But what if you lose the customers who got you here?Customer experience leader Melissa Eaton and five-time CMO Amy Heidersbach have both guided businesses through repositioning without alienating loyal customers.Amy led marketing at PayPal and Visa, scaling a business unit to $1.2 billion. Melissa solves complex business problems by seeing patterns others miss.Most companies treat repositioning like a marketing project. New logo, new tagline, done. But your marketing team can't fix what's broken in operations. Your sales team can't sell a story your product team hasn't bought into.This episode covers:When to reposition (and when to ignore the noise)Why product, operations, finance, and HR need to be at the tableBrand continuity vs. consistency (Amy's controversial take)Using employees and customers to carry your messageMeasuring success without optimizing the wrong metricsThis one is perfect for business owners ready to evolve without losing what's working.-Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.-06:06 Repositioning Without Losing Customers10:35 Common Mistakes in Rebranding32:02 Engaging Customers in the Rebranding Process43:25 Understanding Core Customers and Personas46:59 Localized Marketing Strategies Across Borders54:55 Measuring Success in Repositioning Efforts59:26 How Digital Transformation affects Brands01:04:34 Recognizing and Addressing Repositioning Failures01:10:29 The Limits of Branding in Solving Business Issues-5 episodes to binge on:The no bullshit strategy with Alex SmithBrand strategy in action with Cam VarnerYour Business Might Be Unsellable with Allie Beckmann and Alexandria SeydelAI, Automation and Strategy with Leland Best and Chris TrokaThe Crisis Management Playbook with Oliver Aust and Gordon FiremarkWhat's your position? with Beatrice and Elijah-Reach out to guest speakers:Amy Heidersbach:LinkedInMelissa Eaton:LinkedIn | We Fixed It You're Welcome PodcastFollow Beatrice Gutknecht:LinkedIn | YouTube | Instagram | WebsiteProduced by Your Podcast Sidekick
My Fintech Newsletter for more interviews and the latest insights:↪︎ https://rexsalisbury.substack.com/In this episode, I sit down with Stevie Case from Vanta, a former pro gamer turned chief revenue officer, to discuss how AI is transforming the entire go-to-market function in B2B SaaS. Stevie shares insights on building agile sales organizations, how AI supercharges human roles rather than replacing them, and the evolving expectations for sales, customer success, and RevOps teams. The conversation covers AI tool adoption, hiring for an AI-native workforce, and why go-to-market roles are among the most exciting in tech today.Stevie Case: https://www.linkedin.com/in/steviecase/00:00:00 - AI's Impact on Go-To-Market Functions00:02:06 - Building Scalable Sales Organizations00:04:47 - Specialization and Segmentation in Sales00:06:28 - AI Supercharging Customer Success00:08:23 - Hiring and Onboarding with AI Support00:10:07 - Building AI-Driven Products with Customers00:12:08 - Selling New Products to Existing Customers00:15:02 - Early Product Adoption and Iteration00:17:25 - Operating at All Levels in Organizations00:20:01 - Creating Intense, High-Velocity Teams00:22:15 - Hiring AI-Native, Curious Builders00:25:05 - Measuring Success by Team Pride and Feedback00:26:07 - Developing Agent Platforms00:28:02 - Monetization and Business Model Evolution00:30:49 - AI-Enabled Competitive Advantages in Fintech00:32:31 - Top-Down AI Automation Demand00:34:11 - Reinforcement Learning in Fraud Detection00:38:00 - International Go-To-Market Expansion00:41:33 - Designing Global Sales Footprints00:45:04 - Resourcing RevOps and Systems Teams___Rex Salisbury LinkedIn:↪︎ https://www.linkedin.com/in/rexsalisburyTwitter: https://twitter.com/rexsalisburyTikTok: https://www.tiktok.com/@rex.salisburyInstagram: https://www.instagram.com/rexsalisbury/
Train AI to be Your Revenue Generating Co-Pilot Guide: https://www.thecustomersuccesspro.com/offers/P66P25Uw/In this episode, Anika Zubair discusses the challenges and strategies for building a Customer Success (CS) function from scratch. She shares her personal experiences, common mistakes to avoid, and emphasizes the importance of strategic focus, collaboration across teams, and measuring success effectively. The episode serves as a guide for new CS professionals to navigate their roles and build impactful customer success strategies.Chapters00:00 Introduction02:39 Common Mistakes in Building CS from Scratch05:53 Strategic Focus for Customer Success08:38 Building a High-Performing CS Team11:46 Measuring Success in Customer Success14:38 Creating a Customer Journey Map17:25 Developing a Minimal Viable CS Strategy20:33 Next StepsConnect with Anika Zubair:Website: https://thecustomersuccesspro.com/LinkedIn: https://www.linkedin.com/in/anikazubair/CSM RevUP Academy: https://thecustomersuccesspro.com/revupSend Anika a text :) Grab our FREE resources here: https://thecustomersuccesspro.com/resources Want to be our next podcast guest? Apply here: https://www.thecustomersuccesspro.com/podcast-guest Book Anika as a speaker at your next team event: https://www.thecustomersuccesspro.com/team-event
We are continuing our conversation with Nevine White, Senior VP of Finance at Greater Technology Together and a member of the Beyond Budgeting Round Table. Nevine has spent nearly two decades guiding organizations through the shift from rigid annual budgets to adaptive, rolling financial frameworks that enable true business agility.In this episode, Nevine discusses the challenges and success of empowering teams, the concept of embedded finance, and how transforming financial processes has fostered business agility, creativity, and resilience. Nevine details the importance of support structures, clear empowerment guidelines, and the impact of shifting from conventional budget models. Her transformative initiatives led to significant improvements in operational efficiency and organizational morale.00:00 Introduction to Agile Tales02:12 Empowerment in the Workplace03:44 Anecdote: The Importance of Clear Empowerment06:44 Introducing Embedded Finance10:17 Measuring Success and Overcoming Challenges12:59 Transforming Finance Teams18:10 The Impact of Abandoning Traditional Budgets22:40 Continuous Planning and Forecasting28:58 Conclusion Nevine's insights highlight that there's no one-size-fits-all playbook for financial agility. Instead, transformation requires experimentation, iteration, and courage to question the sacred cows of yearly budgets. Her experiences demonstrate how finance - often seen as the last function to change - can become a catalyst for business agility, resilience, and innovation.About Nevine White:Beginning her 35-year career in telecom engineering, Nevine moved on to leading the FP&A function for TW Telecom for two decades. There she championed powerful changes in financial planning that enabled an agile and effective management structure by eliminating traditional budgets. After the sale of the company, Nevine continued this work with Live Future Ready, leveraging her experience to support organizations in their financial transformation efforts across various industries. In 2019, Nevine joined Hargray Communications Group as the VP Accounting, before taking on building the Finance and Administrative functions for a broadband start-up. She is currently the Senior Vice President of Finance at Greater Technology Together, a leading network and security as a service firm. Recognized for her experience in finance agility and building effective teams, she has been featured at conferences and on podcasts, and enjoys sharing her learnings and experiences with all who are seeking to meaningfully change and enable their teams. You can follow Nevine on LinkedIn at https://www.linkedin.com/in/nevinewhite/Podcast music courtesy of www.purple-planet.comVisit us at https://www.ouragiletales.com/about
How should pilots navigate the fast changing drone industry? In this episode of ADU, hosts Paul and Rob discuss the evolving landscape of drone programs, focusing on employment trends, measuring success, and the importance of quality inspections over quantity. They emphasize the need for effective training and development within drone programs to enhance efficiency and productivity, ultimately leading to better decision-making and revenue generation. Key Takeaways Businesses are shifting between hiring drone contractors and in-house pilots. Quality of inspections is more important than quantity. Drone program managers must articulate the value of quality inspections to their superiors. Efficiency in drone operations can lead to significant cost savings. Training and recurrent training are key performance indicators for drone program success. Drone programs should focus on generating revenue, not just saving costs. Effective communication is essential for drone program managers. Macro efficiency is crucial for the value of drone programs. Understanding the specific needs of the industry is vital for success. Collaboration and learning from others can drive success in drone programs. Tune in today as we discuss the importance of efficiency over sheer quantity in drone inspections, and how quality data can lead to better decision-making. Whether you're a drone enthusiast or a program manager, this episode offers valuable insights into maximizing the success of your drone initiatives. Tune in to learn how to navigate the challenges and opportunities in the drone industry. 5-Day Free Course: Thriving Drone Real Estate Business Transform your drone operations into a thriving real estate-focused business. Learn client management, pricing for profit, and creating high-value deliverables. Grow My Drone Business Get your questions answered: https://thedroneu.com/. If you enjoy the show, the #1 thing you can do to help us out is to subscribe to it on iTunes. Can we ask you to do that for us real quick? While you're there, leave us a 5-star review, if you're inclined to do so. Thanks! https://itunes.apple.com/us/podcast/ask-drone-u/id967352832. Click here for access to Skywatch for all your drone insurance purposes ! Become a Drone U Member. Access to over 30 courses, great resources, and our incredible community. Follow Us Site – https://thedroneu.com/ Facebook – https://www.facebook.com/droneuADU 1382: Build my own drone to do photogrammetry work? Instagram – https://instagram.com/thedroneu/ Twitter – https://twitter.com/thedroneu YouTube – https://www.youtube.com/c/droneu Timestamps: [00:00] Introduction to Drone Programs [03:26] Trends in Drone Employment [08:36] Measuring Success in Drone Programs [12:41] Quality vs. Quantity in Inspections [15:23] Training and Development in Drone Programs
In this episode of "The Free Lawyer" podcast, host Gary interviews Casita Simpson, founder of Simpson Associates LLC and expert in law firm systems and automation. Casita shares her journey from paralegal to operations consultant, highlighting common inefficiencies in law firms and the transformative impact of centralized systems and automation. They discuss how to choose the right case management tools, overcome resistance to change, and implement practical steps to streamline operations, improve client experience, and boost profitability. Casita encourages firms to start small, embrace technology, and continuously improve their processes.The Problem: Disorganization in Law Firms (00:03:22) The Solution: Implementing Systems & Automation (00:06:10) Pushback & Cost of Inefficiency (00:09:04) Common Inefficiencies in Law Firms (00:10:39) Why Lawyers Resist Automation (00:12:38) Choosing the Right Case Management System (00:14:34) Mistakes in Implementing New Systems (00:17:43) Process of Working with Casita (00:20:03) Quick Wins Without New Technology (00:22:36)First Steps for Firms Getting Organized (00:23:41) .How Systems & Automation Enable Scaling (00:25:14) Measuring Success of Implemented Systems (00:26:39) How Quickly Results Are Seen (00:28:06) Overcoming Fear of Change (00:29:04) Personal Example of Trying Something New (00:32:42) Casita Simpson, featured in Legal Management Magazine, is a sought-after speaker, CRM Consultant, and the founder of Simpson & Associates LLC, a virtual operations hub. Casita is a Systems and Automations Queen who helps service-based businesses (law firms, doctors, real estate agencies, financial practices, nonprofits, and more.) patch the leaks in their operations, untangle disorganized processes, and eliminate time-sucking manual tasks. By streamlining internal systems and automating daily operations across marketing, sales, HR, and administration, she closes costly gaps from a lead's first touchpoint to client delivery, that drain time, money, and team morale so businesses can scale efficiently and confidently.Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a courtesy call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free
Everyone's keeping score — but are you counting what really matters? In this challenging and inspiring episode of Youth Worker on Fire, Doug Edwards reminds youth pastors, ministry volunteers, and parents that Jesus was never afraid of numbers — He just measured differently. From feeding the 5,000 to discipling the few, Jesus cared about people more than programs. Doug shares lessons from decades of ministry experience, revealing how to balance faithfulness with growth, reach your community with purpose, and avoid the traps of comparison and burnout. You'll learn: ✅ Why Jesus celebrated both the crowds and the one lost sheep ✅ How to keep your focus on faithfulness over fame ✅ What it means to let heaven keep the score ✅ How to cast a vision bigger than your church's walls ✅ Practical tips to grow your youth ministry while staying grounded in calling Featuring insights from Matthew 25:21 and 1 Corinthians 15:58, Doug's message reminds every youth worker:
In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO.They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty.Pablo shares valuable insights on audience understanding, content strategy, and the importance of integrating SEO with other digital marketing channels.If you're looking to stay ahead in the evolving world of SEO, this conversation is a must-watch!Follow PabloDept Agency: https://www.deptagency.com/ Pablo on LinkedIn: https://www.linkedin.com/in/pablolopezm/ Pablo's Recommendationshttps://ahrefs.com/blog/zero-click-search/ https://ipullrank.com/how-ai-mode-works https://seofomo.co/ 00:00 Introduction01:26 Welcome to Search With Candour02:54 Introducing Pablo Lopez04:02 The Future of Clickless SERPs07:51 User Adaptation to AI Mode10:58 Impact on User Behaviour and Trust19:58 Shifting SEO Strategies26:52 Measuring Success in a Clickless World36:36 User-Focused Content and Brand Loyalty38:39 SEO Strategies and Customer Understanding40:27 Impact of AI on Publishing and Content Creation50:54 Direct Traffic and Brand Recognition57:54 Recommendations01:07:44 Final Thoughts and Upcoming Episodes
In this engaging conversation, Sathiya and Allen explore the evolution of worship, the importance of truth in spiritual teachings, and the challenges surrounding sexual sin. They discuss the significance of finding purpose through personal pain and the role of digital ministry in today's world. Allen shares insights on discipleship, accountability, and the future of ministry in an increasingly digital age, emphasizing the need for community and genuine relationships in spiritual growth. COME TO OUR DEEP CLEAN RETREAT (8 SPOTS ONLY) Want to know more about Allen? The Beat By Allen Parr Allen's Website Follow him on Instagram Letsequip ministry Chapters: (00:00) The Journey of Worship: From Tradition to Expression (02:55) The Pursuit of Truth: Overcoming Misleading Teachings (06:11) Navigating Sexual Sin: Questions and Answers (08:58) Understanding the Impact of Pornography (12:06) Finding Purpose Through Pain (15:05) The Call to Teach: A Personal Journey (30:57) The Journey to YouTube and Marriage (32:32) Transitioning to Full-Time Ministry (35:35) The Long Road to Full-Time Ministry (38:35) Balancing Online and Local Church Ministry (41:37) Addressing Church Hurt and Finding Healing (44:52) Establishing Accountability in Ministry (49:07) Measuring Success in Discipleship (52:22) The Future of Digital Discipleship (57:24) Taking Steps in Discipleship
Ben Goessling, Andrew Krammer and Emily Leiker discuss which players are expected to return after the bye week. Then they open the mailbag and answer your Vikings questions about measuring success this season, the run defense, linebacker Ivan Pace's year so far, Blake Brandel's play at center, receiver Jordan Addison's future, and more. They also form a list of recently memorable Vikings games that Emily must watch.
Steve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.(00:00) - Introduction and Guest Welcome (00:11) - Understanding Upstream Contributions (00:23) - Lynn's Background and Expertise (01:05) - The Value Pricing Dilemma (01:21) - Client Communication Challenges (02:45) - Media Engagement Strategies (05:01) - Defining Client Needs and Goals (08:08) - Crafting Effective Messaging (14:32) - Measuring Success and Impact (20:42) - Leveraging Media Coverage for Nonprofits (21:26) - Budget Autonomy of Communications Directors (22:41) - Crafting Compelling Stories for Donations (24:33) - Exploring Budget Scenarios for Media Hits (26:03) - Creative Strategies for Media Attention (26:58) - Evaluating the Impact of Media Hits (29:21) - Developing a Comprehensive Media Strategy (31:35) - Reverse Engineering Media Success (38:40) - Thinking Beyond Traditional Roles (42:35) - Conclusion and Final Thoughts Lynn's Links:Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/ ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
We are continuing our conversation with Nevine White, Senior VP of Finance at Greater Technology Together and a member of the Beyond Budgeting Round Table. Nevine has spent nearly two decades guiding organizations through the shift from rigid annual budgets to adaptive, rolling financial frameworks that enable true business agility.In this episode, Nevine discusses the complexities of rewarding performance, advocating for rewards disconnecting from financial targets to prevent bad behavior. She emphasizes the power of recognition and simple rewards over monetary incentives. She also highlights her strategies for career growth and new process implementation, stressing the importance of defining success criteria upfront and evaluating outcomes transparently. Listen in to learn how rethinking budget processes can foster creativity, collaboration, and enduring business agility.00:00 Introduction 00:44 Transforming Financial Planning02:14 Rewards and Recognition Schemes06:21 Creative Incentives and Employee Motivation11:57 HR Policies and Career Growth17:15 Innovative Processes and Experimentation20:18 Measuring Success and Continuous Improvement26:27 Product Reviews and Organizational Conversations28:17 ConclusionNevine's insights highlight that there's no one-size-fits-all playbook for financial agility. Instead, transformation requires experimentation, iteration, and courage to question the sacred cows of yearly budgets. Her experiences demonstrate how finance - often seen as the last function to change - can become a catalyst for business agility, resilience, and innovation.About Nevine White:Beginning her 35-year career in telecom engineering, Nevine moved on to leading the FP&A function for TW Telecom for two decades. There she championed powerful changes in financial planning that enabled an agile and effective management structure by eliminating traditional budgets. After the sale of the company, Nevine continued this work with Live Future Ready, leveraging her experience to support organizations in their financial transformation efforts across various industries. In 2019, Nevine joined Hargray Communications Group as the VP Accounting, before taking on building the Finance and Administrative functions for a broadband start-up. She is currently the Senior Vice President of Finance at Greater Technology Together, a leading network and security as a service firm. Recognized for her experience in finance agility and building effective teams, she has been featured at conferences and on podcasts, and enjoys sharing her learnings and experiences with all who are seeking to meaningfully change and enable their teams. You can follow Nevine on LinkedIn at https://www.linkedin.com/in/nevinewhite/Podcast music courtesy of www.purple-planet.comVisit us at https://www.ouragiletales.com/about
In case you missed it, last week was NY Climate Week. There were well over 1,000 events — from summits with CEO and heads of state, to film screenings, concerts, parties, boat cruises, pitch sessions, hackathons and much more. I tried to sum up my experience at New York climate week in a special episode two years ago. This year, of course, the context was different with a US administration no longer interested in climate, and a lot of green hushing, hand wringing and new language that aims to be less politicizing.To me, one of the most interesting things about NY Climate Week is that it's not the only one. Climate weeks are spreading. San Francisco, Los Angeles, Washington DC, San Diego, Shanghai, Bangkok, Panama City all have climate weeks. There might be dozens more in the works. No city on the planet is immune from the impact of climate, and most cities have thriving ecosystems of organizations, innovators, investors, policymakers, researchers and more working to advance climate solutions and adapt to a changing planet. In this conversation I'm joined by Nishant Mani and Dan Thorman, co-founders of the LA Climate Week. Nishant and Dan saw a need to bring together their community. They volunteered to lead and have built LA Climate Week into a successful example that people anywhere can follow to create their own week of solidarity, learning and action. We talk about their backgrounds, the founding story of LA Climate Week, the impact of the LA wildfires on last year's event, lessons they've learned and much more. So whether or not you were in New York last week, I hope you'll enjoy this conversation and consider how you can help your local climate community wherever you are. On today's episode, we cover:1:22 – Recap of New York Climate Week & Spread of Climate Weeks3:43 – Nishant's Personal & Professional Background6:19 – Dan's Personal & Professional Background 10:16 – The Origin Story of LA Climate Week14:40 – The Role of Entertainment & Culture in LA Climate Week17:08 – Entertainment Industry's Role in Climate Movement18:33 – Impact of Wildfires on LA Climate Week24:47 – The Broader Role of Climate Weeks & Local Collaboration27:51 – Lessons Learned from Organizing LA Climate Week32:20 – Evolving the Structure and Infrastructure Involvement33:02 – Measuring Success and Growth of LA Climate Week36:44 – Community Engagement & Accessibility39:32 – Aspirations for the Future: Magic Wand Scenario42:21 – Future Planning and Event Announcement44:14 – Closing Remarks and Call to ActionResources MentionedLA Climate WeekClimate CapitalTerra.doReunionCollidescope FoundationJane Goodall InstituteConnect with usNishant ManiDan ThormanJason RissmanKeep...
In this episode of the PFC Podcast, Dennis and Mike discuss the complexities of providing medical care in austere environments, focusing on the importance of understanding requirements, building relationships, and executing effective educational processes. They emphasize the need for thorough planning, cultural awareness, and continuous assessment to ensure successful outcomes in humanitarian missions.TakeawaysUnderstanding the requirement is critical for success.Building a common language enhances collaboration.Cultural interpretation is essential in medical missions.Assessment should be continuous throughout the process.Planning and preparation account for 80% of success.Under promise and over deliver to manage expectations.Engaging with local partners is vital for effective training.Utilizing local resources can enhance understanding.Measuring both performance and effectiveness is necessary.Perfecting the basics is crucial for impactful education.Chapters00:00 Introduction to the Podcast and Guest01:43 Understanding Requirements in Humanitarian Medical Care05:09 Analyzing the Environment and Common Language12:14 Building Relationships in Medical Missions20:15 Executing the Educational Process38:59 Measuring Success and Effectiveness in Training49:38 Final Thoughts and Key TakeawaysFor more content, go to www.prolongedfieldcare.orgConsider supporting us: patreon.com/ProlongedFieldCareCollective or www.lobocoffeeco.com/product-page/prolonged-field-care
An exploration of one of marketing AI's hottest trends with Katherin Watier Ong In this episode of No Brainer, Geoff and Greg dive deep into the evolving landscape of search engine optimization with Katherine Watier Ong, founder of WO Strategies. Katherine brings her 10+ years of experience helping science-based organizations navigate the complexities of modern search—from traditional SEO to the emerging world of AI-powered answers. The conversation explores the hype surrounding Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), with Katherine providing a refreshingly grounded perspective that it's still fundamentally SEO at its core. She shares practical insights on how to optimize for Google's AI Overviews and discusses why the fundamentals haven't changed as much as the industry buzz might suggest. Katherine reveals compelling data showing that while AI-powered search features are getting attention, they currently represent only about 1-3% of actual traffic for most organizations. She emphasizes that brands should focus on solid SEO foundations before chasing the latest AI optimization trends. The discussion also covers the broader challenges facing marketers today, including the rise of zero-click searches, degraded marketing data from GA4, and the increasing difficulty of measurement in a privacy-first world. Chapters · 06:00 AEO vs GEO: Marketing Hype or Real Distinction? · 11:34 What Still Matters: SEO Fundamentals That Haven't Changed · 15:15 The Real Changes: Zero-Click Searches and Data Challenges · 21:20 AI Integration in SEO Workflows · 28:50 The Misinformation Problem with AI Answers · 34:15 User Embeddings and Personalization Bubble Effects · 39:30 Beyond Brand Control: Why Reddit Matters More Than Press Releases · 44:10 Measuring Success in the Age of AI Search About Katherine Watier Ong Katherine Watier Ong is the founder and CEO of WO Strategies, a boutique organic traffic consultancy specializing in science-based, enterprise-sized organizations. With over 30 years of marketing experience and 18+ years focused on SEO, she helps federal agencies, nonprofits, and Fortune 500 companies improve their organic search performance. Previously, Katherine served as VP of Online Strategy at Ketchum, where she recruited, trained, and led the online strategy team, providing digital marketing services for global clients including NY State of Health, HHS, Express Scripts, Cleveland Clinic, and Hershey. Her campaigns have had significant impact—she's helped increase traffic from 300K to 1.2 million visits and assisted New Yorkers with health exchange registration. Katherine is an accomplished trainer and public speaker who has provided SEO and digital marketing education for over 13 years. She's spoken at conferences including Voice Global, BrightonSEO, SES, and OMS. Her approach is grounded in her belief that "anyone can create change with enough passion and determination," a philosophy shaped by her early environmental activism work that included building websites, securing NPR coverage, and creating educational curricula. Connect with Katherine: · Website: wostrategies.com · Free AI Mode Guide: bit.ly/writingforAImode · LinkedIn: Katherine W. Ong: https://www.linkedin.com/in/katherinewatier/ Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode of the Getting Smart Podcast, Rebecca Midles sits down with Dr. Bill Nicely, Educator in Residence at the Ewing Marion Kauffman Foundation, to explore how cross-state, cross-sector collaboration in Kansas City is transforming education. They discuss the Real World Learning Initiative, the importance of market value assets for students, and how partnerships between urban, suburban, and rural districts are creating equitable opportunities. Tune in to learn how this innovative approach is preparing students for the future of work and fostering systemic change in education. Outline (00:00) Introduction to the Podcast (03:39) Collaboration During the Pandemic (07:12) Challenges and Successes in Cross-State Collaboration (11:38) The Role of Business Partnerships (18:54) Measuring Success and Quality (25:44) Future Trends in Education Links Read the full blog here Watch the full video here LinkedIn Ewing Marion Kauffman Foundation
In this episode of Beer and Money, Ryan Burklo discusses essential questions to ask when interviewing financial advisors. He emphasizes the importance of understanding personal goals and finding an advisor who aligns with those goals. The conversation covers key topics such as advisor compensation, services offered, and how to measure success in the client-advisor relationship. Ryan provides actionable insights to help listeners make informed decisions when selecting a financial advisor. #financialadvisor #questionstoask #personalfinance #wealthmanagement #client-advisorrelationship #financialplanning #investmentstrategies #advisorcompensation #successmeasurement #financialgoals Check out our website: beerandmoney.net Find us on YouTube: https://www.youtube.com/@beerandmoney Subscribe to our newsletter: https://www.quantifiedfinancial.com/subscribe-now For a quick assessment of your current financial life go to: https://www.livingbalancesheet.com/lbsVision/lite/RyanBurklo Takeaways A financial advisor should understand your personal goals. Ask about the advisor's ideal client and why. Understanding how an advisor is compensated is crucial. Inquire about the services the advisor provides. Clarify how the advisor measures success for clients. Regular meetings and communication are key to a good relationship. Look for an advisor who has experience with your specific needs. Success should be tracked against your personal goals. Transparency in fees and services is essential. These questions can guide you in finding the right advisor. Chapters 00:00 Introduction to Finding a Financial Advisor 00:59 Understanding Personal Goals and Advisor Fit 02:24 Key Questions to Ask Financial Advisors 04:44 Measuring Success with Your Advisor
Welcome to RealAg on the Weekend with host Shaun Haney! Eric Bienvenue of Canada Beef on enhancing brand awareness for beef in Canada and beyond; Dean Klippenstein of MNP on why more acres don't equal excellence in farming; and, Kristen Hoffman of Workplace Safety & Prevention Services on rural road safety. Thoughts on something we... Read More
Peter Baines joined the NSW Police Force at 19 and worked first as a uniformed officer before he transferred across to join the Forensic Services Group and become a real-life crime scene investigator (long before it was cool).Little did he know that decision would change the trajectory of his life.He is now an author, speaker, consultant and the co-founder of an amazing charity called ‘Hands Across The Water'.Peter's work as a forensic investigator took him first to Bali to identify victims following the 2002 Bali bombing that killed 202 people, including 88 Australians.Then 2 years later in 2004 he made his first trip to Thailand to assist with the identification of victims following the Boxing Day tsunami that killed between 250,000 and 300,000 people.In a strange yet beautiful twist of fate, during his third rotation in Thailand, he agreed to raise money to fund a home for a group of children he had met who had been orphaned by the tsunami.And so ‘Hands Across The Water' was born; a charity that now owns and operates 7 homes across Thailand and cares for hundreds of at-risk children.In his conversation, we discuss:- why action leads to clarity and that if you wait long enough you'll find reasons not to do the thing,- the ‘postevent' blues and the struggle with adjusting to ‘normal' life after an experience that shifts your view of yourself and/or the world,- the importance of understanding your measures of ‘success' and making sure they align with your ‘why',- where the idea for the charity rides originated from, and- the impact that bushfires and COVID-19 have had on their fundraising efforts in 2020.
The Loam Ranger, aka Ryan Kelly, is our guest on this episode of the Flatirons Syndicate Podcast.Ryan fell in love with Rally Racing at almost the same time as he found Mountain Biking. Because Mountain Biking was much easier to get involved with, that is where he started, but he always dreamed of trying his hand at Rally... Now that Dream is turning into a RealityRyan had already started down the road of building a top tier Rally Driving sim rig when he stumbled across a Barn Find Rally car that he couldn't pass up. He went through his Turbo Impreza L Rally car to get it competition ready, and has already completed 2 full Stage Rallys!We talk about this process, and what it was like going from racing Mountain Bikes to a Rally Car, and what some of his next steps might be to find more speed and handling in this chassis.Be sure to check out Ryan's Road to Rally on Youtube!Thanks for listening and Stay Tuned!In this episode:00:00 Introduction to the Podcast and Guest01:46 Transition from Mountain Biking to Rally Racing04:42 Experiences in Rally Racing and Car Modifications07:32 The Canadian Rally Community and Its Growth10:17 Rally Car Performance and Challenges13:06 Future Plans and Engine Modifications15:49 Standalone ECUs and Tuning Options19:00 Understanding Engine Monitoring and Safety Features21:54 Tuning and Performance Enhancements for Rally Cars25:46 The Importance of Drivetrain and Differential Upgrades33:59 Evaluating Transmission Options for Rally Performance40:41 Rally Car Evolution and Decision Making43:16 Building a Rally Car from Scratch44:50 Driving Dynamics: All-Wheel Drive vs. Front-Wheel Drive46:37 The Importance of Reliability in Rally49:32 Learning and Adapting in Rally51:44 Measuring Success in Rally and Content Creation55:22 The Role of Sim Racing in Rally Training
Today we're joined by Brett Curry from OMG Commerce, and we're grilling him on all things YouTube advertising - where to start, strategy, creative, and how to drive results.We discuss where YouTube sits in the channel mix, how it compares to Meta, why it's still underused by most operators, as well as the challenges of measuring success on YouTube - from attribution challenges to incrementality and brand lift.We also get into creative: what makes a good hook, how to structure a YouTube ad, and the differences between polished content and UGC-style ads. Brett also shares his approach to testing, how many creatives you really need, and the metrics that matter most.Finally, we cover bidding, account structure, and how YouTube can unlock performance across your whole media mix when it's done right.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00 Intro11:42 Understanding YouTube: Consumption Patterns and Measurement22:36 The Lift Trifecta: Measuring Success on YouTube30:07 Navigating Attribution Challenges in YouTube Advertising37:34 Optimizing Conversion Events42:39 Account Structure and Automation45:59 Creative Strategies for YouTube Ads01:01:06 Measuring Success and Iteration in CampaignsThe Black Friday Operators Online EventSign up here: https://www.9operators.com/black-fridayPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trendsPrescient AI.https://www.prescientai.com/operatorsRichpanel.https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/
In this episode, I'm diving deep into one of the most powerful — and often misunderstood — tools in digital marketing: the marketing funnel. If you've ever felt like you're pouring time and money into your content, ads, or campaigns but not seeing the results you want, you're not alone. I'll walk you through the different types of marketing funnels, how to set them up for success, and, most importantly, how to turn complete strangers into loyal clients for your veterinary practice. I'll start by breaking down what a marketing funnel really is and why it matters so much for your business. We'll talk about the journey your clients take, from first discovering your practice to finally booking an appointment or purchasing a service. I'll share why it's absolutely crucial to define your goals before you create any content or launch a funnel — whether you're aiming for awareness, lead generation, or direct sales, your approach needs to match your objective. I'll also explain the three core types of funnels: transactional funnels for quick sales, lead generation funnels for building a pipeline of prospects, and relational funnels for nurturing long-term engagement. Throughout the episode, I'll give you actionable tips and real-world examples for each funnel type. You'll learn how to create specialized landing pages, craft compelling offers, and set up automated follow-up systems that keep your leads warm and engaged. I'll also cover the essential tools you need — like CRMs and email automation — and how to measure what's working (and what's not) so you can keep optimizing your results. Plus, I'll walk you through a step-by-step process to map out and launch your own funnel, troubleshoot common issues, and iterate for continuous improvement. By the end of this episode, you'll have a clear roadmap for choosing the right funnel for your business goals, setting up each step with intention, and building a marketing system that actually delivers results. Whether you're looking to drive immediate sales, build a steady stream of leads, or foster long-term relationships with your clients, mastering marketing funnels will transform your approach from guesswork to a reliable, data-driven strategy for growth. So grab a notebook, and let's get started on building your next high-converting funnel!
The fastest way to grow 17 brands might be to advertise one.Kellogg's made a deliberate shift from spreading budget across 17 sub-brands to backing the masterbrand—reviving underused distinctive assets (hello, Cornelius), aligning a region on one idea, and building a creative platform with swagger. “Ultimately, a brand is a promise.”What this episode covers:Masterbrand vs sub-brands: Why the team said, “We absolutely have to back the master brand”—and how one super-asset can “float all the other boats.”Global idea, local truth: The universal insight—win the morning (“you do you”) or you compromise the day—rooted in a 300+ person ethnographic study across Europe.Distinctive Brand Assets with plot (not just props): The DBA audit that unlocked Back the Bird, plus the moment the team literally “backed the bird.”Music as memory structure: How Jurassic 5 became their first-ever ad license—and why the track was stress-tested on set until nobody could imagine the film without it.Retail reality: Competing with own-label through superior product + brand value, a ruthless shelf line—Get the Original—and activations only Kellogg's can do (e.g., EFL soccer camps).Effectiveness & scale: Ipsos and System1 pre-tests scored extremely highly; early sentiment is off the charts across UK/IE and also France/Italy—giving confidence to build the platform out.01:36 Kellogg's Legacy and Marketing Philosophy02:19 The Power of the Kellogg Master Brand06:20 Building Internal Alignment12:06 Global to Local Marketing Challenges20:44 Reviving Cornelius the Rooster24:20 Discovering Cornelius: The Strong DBA Asset25:08 The Role of Music in Advertising28:36 The Journey of Marketing Transformation32:46 Facing the Challenge of Own Label Brands37:19 The Power of Creativity and Brand Identity39:25 Measuring Success and Future Plans44:22 A Defining Moment for the Brand Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics junkie, tackles the common challenges and misconceptions related to social media marketing for med spas, plastic surgeons, and skincare professionals. Pam advocates for social media as a key tool for growth and shares actionable strategies for effectively using platforms like Instagram and TikTok. She discusses the importance of creating SEO-optimized and engaging content, building trust through educational posts, and converting followers into clients through consistent and purposeful content. Pam also emphasizes the importance of a robust DM strategy and highlights the pitfalls to avoid, such as overpromoting and using technical jargon. Additionally, tips on creating high-converting content types, measuring success, and leveraging automation tools like ManyChat are provided to help practitioners attract and retain clients. Pam concludes by emphasizing the value of making booking easy and meeting clients where they are.00:00 Introduction to the Medical Aesthetics Marketing Show01:38 The Power of Social Media for Medical Aesthetics03:44 Creating Discoverable Content: SEO and Social Media07:22 Building Trust Through Educational Posts13:43 High Converting Content Types23:32 Engaging with Your Audience: DM Strategies28:12 Measuring Success and Common Mistakes32:56 Conclusion and Next StepsJoin the marketing vault: https://www.theaestheticsjunkie.com/sp/the-aesthetics-marketing-vault/Follow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/
Ironman winner Gerard Donnelly has spent 20 years racing at the top. From Kona to countless national titles, he’s learned the lessons the hard way. In this episode, he shares why hard work alone fails, why copying others backfires, and the real keys to long-term success in triathlon. This is no-BS wisdom from decades in the sport. Timestamp:00:00 - Focusing on the Bad Sessions04:30 - Setting Up Your Environment For Success07:30 - Staying Consistent is Difficult14:00 - Consistent Testing and Racing22:50 - Measuring Success by Performance27:45 - The Right Mindset33:40 - Gratitude: Weather and Training Discipline If you want to learn how to TRAIN SMARTER and RACE FASTER, you can join our weekly coaching email, just go to: getfastpodcast.com Some of you might already be in there, but many of you won’t be and so this is our official invitation for you to come and join our free community: www.facebook.com/groups/trivelocoaching Check us out on Instagram: https://www.instagram.com/trivelocoaching/ Disclaimer: The Content in this podcast is in no way intended to be medical advice, treatment or diagnoses. None of our Content is intended to imply that any products mentioned, remedies or information provided are intended to prevent, diagnose, cure or alleviate a disease, ailment, defect or injury or should be used for therapeutic purposes. The Content is intended to assist you with running, cycling, swimming or triathlon and should not be substituted for medical advice by your healthcare professional. We do not accept any liability for any injury, loss, or damage incurred by the use or reliance on our Content.See omnystudio.com/listener for privacy information.
Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is a crucial long-term strategy for increasing your online visibility and connecting with potential donors and supporters. Building a Foundation for Sustainable Growth Steven shares insights on: - Why SEO is like investing in your retirement account for your nonprofit - The importance of patience and consistency in your SEO efforts - How to balance short-term paid strategies with long-term organic growth Practical SEO Strategies for Nonprofits Discover actionable advice for improving your website's search rankings: - Crafting content that aligns with what your audience is actually searching for - Leveraging free tools like Google Search Console and Google Analytics - Optimizing your Google Business Profile for local nonprofits Measuring Success and Adapting Your Approach Learn how to: - Track your SEO progress using key metrics and tools - Identify which content is resonating with your audience - Adjust your strategy based on real data and user behavior Overcoming Common SEO Challenges We address potential hurdles in implementing an SEO strategy: - Balancing SEO efforts with other marketing priorities - Staying motivated during the initial “sandbox” period for new websites - Adapting to changes in search engine algorithms and user behavior Whether you're new to SEO or looking to refine your current approach, this conversation offers valuable insights to help you increase your nonprofit's online visibility and connect with more supporters. Want to skip ahead? Here are some key takeaways: 06:28 Understanding Organic vs. Paid Traffic Learn the difference between organic search results and paid advertising, and how they can work together in your digital strategy. 12:15 Essential SEO Tools for Nonprofits Discover free and paid resources to help you research keywords, analyze your website's performance, and track your progress. 19:36 Creating Content That Ranks Explore strategies for developing blog posts and web pages that address your audience's needs and align with popular search terms. 26:15 Optimizing for Local Search Understand how to leverage your Google Business Profile to improve visibility for local nonprofits and events. Don't miss this opportunity to learn how SEO can help your nonprofit reach more people and make a bigger impact. Tune in for a conversation that could transform your approach to online visibility and donor engagement. Resources Google Ad Grant: https://www.google.com/grants/ Google Search Console & Analytics: https://search.google.com/search-console/about SEMRush: https://www.semrush.com/ Ahrefs: https://ahrefs.com/ Steven Schneider Steven is co-founder and CEO at TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies. Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and scaled to 7 figures via SEO – no paid ads, social media, or other strategies. Today, TrioSEO creates content that converts browsers into buyers. Their team manages everything – the process is 100% hands-off for founders and CMOs Learn more at TrioSEO.com https://www.linkedin.com/in/schneis/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
Get access to all of our 2025 National Disciple Making Forum Content: https://disciplemakerspodcast.supercast.com/ Church Project Track Session 3: Distributed Pastoral Leadership Today, the word “pastor” conveys someone far more centralized and public than was used in the New Testament (often it means the public speaker on a stage). How did the Early Church identify, equip, and empower ‘ordinary' individuals to function as pastors, and how could implementing this change the church today? Effective Leadership and Distributed Model: Insights from Titus Chapter 1 Dive deep into the principles of effective church leadership as drawn from Titus Chapter 1. This episode outlines the importance of localized pastoral leadership and decentralized structure for fostering rapid gospel movement, referencing works by theologian Alan Hirsch. Learn about the history and evolution of house churches, the critical balance between centralized and light centrality, doctrinal training, and the intricate processes of raising new house church pastors. Gain practical insights into maintaining sound doctrine, facilitating diverse community growth, and the importance of continuous leadership development. The episode also covers the successful transition strategies for legacy churches, effective house church operation, and quantitative versus qualitative measurement of church health. 00:00 Introduction to Titus Chapter One 00:13 The Role of Elders in the Early Church 01:11 Centrality and Movement in the Church 02:16 Distributed Leadership and Sound Doctrine 03:46 House Church Origins and Growth 05:12 Developing Doctrine and Duties 07:56 Pastoring House Church Pastors 14:23 Handling Diversity and Sanctification 17:45 Sunday Gatherings vs. House Churches 24:23 Reflections and Lessons Learned 28:59 Connecting People in a Growing Community 29:56 Leadership Turnover and Mobility 33:13 One-on-One Discipleship Approach 35:35 Challenges in Transitioning Legacy Churches 41:35 Preaching and Teaching in House Churches 45:49 Leadership Pipeline and Testing 50:12 Measuring Success and Engagement 57:46 Recruiting Initial House Church Pastors 59:38 Final Q&A and Leadership Development Get Discipleship.org's premium Podcast Feed: https://disciplemakerspodcast.supercast.com/ Check out the following eBooks from Discipleship.org: -- What Is Church? And How Important Is It? https://discipleship.org/shop/what-is-church-and-how-important-is-it/ -- Family Discipleship Blueprint: A Year-by-Year Guide to Family Discipleship https://discipleship.org/shop/family-discipleship-blueprint-a-year-by-year-guide-to-family-discipleship/ -- Becoming a Disciple Maker https://discipleship.org/shop/becoming-a-disciple-maker/ -- National Study: The State of Disciple Making Churches: A 10 Minute Visual Guide https://discipleship.org/shop/national-study-the-state-of-disciple-making-churches-a-10-minute-visual-guide/ -- Reaching & Discipling Women: A Guide to Women's Ministry in Your Church https://discipleship.org/shop/reaching-discipling-women-a-guide-to-womens-ministry-in-your-church/ Check out the following Books from Discipleship.org: -- The Discipleship Gospel https://himpublications.com/product/the-discipleship-gospel/?utm_source=discipleship-org&utm_medium=website&utm_campaign=books-page -- Disciple-Making Culture https://himpublications.com/product/disciple-making-culture/ -- Recreated to Be like God: Making Disciples in the Image of Jesus https://a.co/d/6DDvUrC -- King Jesus and the Beauty of Obedience-Based Discipleship https://a.co/d/7d85z6T -- The Disciple Maker's Handbook: Seven Elements of a Discipleship Lifestyle https://a.co/d/4ZHIbQz Take the FREE Disciple Maker Assessment: https://church-multiplication.com/disciplemaker/ Come to the The National Disciple Making Forum: https://discipleship.org/national-disciple-making-forum/ Stay informed - Get our newsletter: http://eepurl.com/hPViAr Listen - Disciple Maker's Podcast: https://discipleship.org/resources/podcast/
In this powerful message, we're challenged to reframe our understanding of success in God's kingdom. Using Paul's encounter in Athens (Acts 17) as a backdrop, we're reminded that true success isn't measured by numbers or visible results, but by our faithfulness to Christ and the Holy Spirit's leading. Just as Paul faced mockery, curiosity, and belief when sharing the Gospel, we too may encounter various responses. However, our call is simply to be obedient and share God's love, leaving the outcomes to Him. This perspective shift can free us from discouragement and empower us to boldly proclaim Christ, even when immediate results aren't apparent. As we reflect on this, let's ask ourselves: Are we allowing God's Spirit to provoke us into action? Are we seeing others through His eyes? Our faithfulness in these small moments could be the catalyst for someone's life-changing encounter with Jesus.
In this powerful message, we're challenged to reframe our understanding of success in God's kingdom. Using Paul's encounter in Athens (Acts 17) as a backdrop, we're reminded that true success isn't measured by numbers or visible results, but by our faithfulness to Christ and the Holy Spirit's leading. Just as Paul faced mockery, curiosity, and belief when sharing the Gospel, we too may encounter various responses. However, our call is simply to be obedient and share God's love, leaving the outcomes to Him. This perspective shift can free us from discouragement and empower us to boldly proclaim Christ, even when immediate results aren't apparent. As we reflect on this, let's ask ourselves: Are we allowing God's Spirit to provoke us into action? Are we seeing others through His eyes? Our faithfulness in these small moments could be the catalyst for someone's life-changing encounter with Jesus.
James Fletcher is the founder and chief investment officer of Ethos Investment Management, and has been investing professionally in emerging markets for 20 years. He is also the founder of the global non-profit Young Investors Society, which provides lessons to teens on investing and financial literacy in over 3,000 high schools and 80 countries around the world. James has a bachelor's degree in Finance from Brigham Young University and also teaches as a BYU adjunct professor in Finance. He has lived in a variety of places, from Boston to Brazil and Los Angeles to Hong Kong, and currently lives in Springville, Utah, with his wife and five children, where he serves as a bishop in the Hobble Creek Springville Utah Stake. Links Young Investors Society: YIS.org Share your thoughts in the Leading Saints community Transcript coming soon Get 14-day access to the Core Leader Library Highlights James Fletcher shares his insights and experiences as a bishop and youth leader. He shares his approach to engaging with youth, highlighting the advice he received to focus on them while allowing other leaders to manage adult responsibilities. He discusses his passion for working with young people, which has been shaped by his background in youth mentorship and his founding of the Young Investor Society, an organization that teaches financial literacy and investment principles to high school students. James emphasizes the importance of setting high expectations for youth while providing the necessary support and mentorship. He also discusses the significance of creating engaging and interactive experiences for youth, rather than simply delivering lessons. He shares how challenging youth with high expectations can lead to remarkable growth and engagement, citing examples from both his church leadership and his work with the Young Investor Society. 00:04:04 - First Impressions of Being a Bishop James shares his experiences and feelings during the first months of his calling as bishop. 00:05:16 - Unique Ward Dynamics Discussion about the unique characteristics of James's ward in Springville, Utah, including its diverse community. 00:06:57 - Approach to Engaging Youth James explains his focus on youth and how he prioritizes their needs in his leadership role. 00:07:54 - Background in Youth Engagement James discusses his history of working with youth and the founding of the Young Investor Society. 00:09:37 - Weekly Engagement with Youth Insights into James's weekly activities and how he applies principles of mentorship and engagement with youth. 00:11:06 - Measuring Success as a Bishop James shares advice on how to judge success in his role, emphasizing spiritual guidance. 00:12:00 - Personal Story of Mentorship James recounts a meaningful experience with a young man named Zach and the impact of mentorship. 00:14:23 - Principles for Working with Youth James discusses key principles for engaging and inspiring youth, including setting high expectations. 00:18:47 - Interactive Learning Experiences The importance of interactive and challenging experiences for youth to keep them engaged. 00:21:10 - High Expectations and Support James elaborates on the balance of high expectations and providing support to youth. 00:23:01 - Recognizing and Nurturing Gifts The significance of helping youth recognize their gifts and potential. 00:30:54 - Real Love and Genuine Support James emphasizes the importance of showing genuine love and support to youth in leadership. 00:36:21 - Young Investor Society Overview Information about the Young Investor Society and how it supports youth in financial literacy. The award-winning Leading Saints Podcast is one of the top independent Latter-day Saints podcasts as part of nonprofit Leading Saints' mission to help Latter-day Saints be better prepared to lead. Learn more and listen to any of the past episodes for free at LeadingSaints.org.
Anamaria Ungureanu: Tracking Scrum Team Behavioral Evolution Over Time Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Anamaria defines Scrum Master success by focusing on team behavioral trends and performance evolution over time. She monitors how teams increase trust with stakeholders, demonstrate commitment, and apply agile behaviors consistently. Her approach emphasizes seeking regular feedback from stakeholders and conducting honest self-assessments to ensure the Scrum Master role is truly maximizing team performance. Success isn't measured by a single moment but by sustained positive change in team dynamics and delivery capabilities. Featured Retrospective Format for the Week: Stop/Start/Continue with Enhanced Focus Anamaria recommends the classic Stop/Start/Continue format but emphasizes the importance of varying the questions and bringing both quantitative and qualitative data to drive meaningful conversations. She suggests picking specific themes for each retrospective (like testing) and ensuring that discussions lead to concrete, actionable outcomes rather than just surface-level feedback. Self-reflection Question: How do you currently measure your effectiveness as a Scrum Master, and what trends in your teams indicate genuine progress versus superficial compliance? [The Scrum Master Toolbox Podcast Recommends]
Venture Unlocked: The playbook for venture capital managers.
Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.Welcome back to another episode of Venture Unlocked, the podcast that takes you behind the scenes of the business of venture capital.In this episode, I sit down with Jack Altman, Managing Partner at Alt Capital. We unpack Jack's journey from Lattice CEO to venture capitalist. We dive deep into the nuances of venture investing, exploring how operators transition into investors, the importance of founder relationships, and the critical elements of successful early-stage investing. Jack shares candid insights about evaluating talent, providing tough feedback, and navigating the current AI technology landscape. His most compelling advice centers on the importance of backing founders you truly believe in, regardless of market fluctuations. As we discuss everything from fund strategies to valuation challenges, the conversation reveals the complex art of venture capital – a world where relationships, intuition, and long-term vision matter more than short-term metrics.Thanks for listening to another episode of Venture Unlocked. We hope you enjoyed our conversation with Jack. If you'd like to get Venture Unlocked content straight to your inbox, go to ventureunlocked.substack.com and sign up, or go to Apple Podcasts or Spotify and subscribe. Thanks again for listeningAbout Jack:Jack Altman is the founder and Managing Partner of Alt Capital, a $150 million early-stage venture fund he launched in February 2024 that has invested in Antares, David AI, Legora, and Owner, among others. Jack is also an investor in companies like Figma, Rippling, Writer, and Vanta. Prior to his career in investing, Jack co‑founded and led Lattice, an HR and people-performance platform that grew to serve thousands of global companies and reached a $3 billion valuation before he transitioned into his role as Executive Chairman. With a background that includes roles in corporate finance and business development, Jack honed his startup expertise at Teespring and Hydrazine Capital before building Lattice from the ground up. Now at Alt Capital, Jack combines his founder-to-investor experience to back innovators in B2B software and hard tech. He's launched initiatives like the Generate accelerator, offering expert mentorship and resources to AI-driven startups—underscoring his commitment to pragmatic, conviction-led investing.Alt Capital is an early-stage venture firm focused on backing exceptional founders across industries, predominantly B2B software and hard tech. With a $150 million debut fund launched in 2024, Alt Capital takes a founder-first, conviction-driven approach to investing—leveraging Founder Jack Altman's experience scaling Lattice into a $3B company to support startups through their earliest and most pivotal stages. Alt Capital prioritizes long-term partnership, practical guidance, and high-conviction bets over volume-based investing. In a short time, Alt Capital has already positioned itself as a go-to firm for ambitious founders building the next wave of category-defining companies.In this episode, we discuss:* Jack's Transition: Operator to Investor (1:47)* Early Surprises in Running a Venture Firm (4:05)* Types of Venture Capitalists and Motivations (6:37)* Brutal Honesty vs. Founder Friendliness (9:51)* Earning the Right to Give Advice (13:19)* What Makes a Good Venture Capitalist (18:22)* Evaluating Founders: Motivations and Outlier Traits (21:20)* Measuring Success in Venture: Feedback Loops and KPIs (26:53)* Big vs. Small Venture Firms: Different Models (29:47)* Venture as Different Financial Products (32:35)* AI, Market Size, and Valuation Inflation (34:13)* Underwriting and Fund Size Strategy (37:45)* Biggest Lesson Learned in Venture (43:19)* Final Thoughts and Takeaways (44:55)I'd love to know what you took away from this conversation with Jack. Follow me @SamirKaji and give me your insights and questions with the hashtag #ventureunlocked. If you'd like to be considered as a guest or have someone you'd like to hear from (GP or LP), drop me a direct message on X. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ventureunlocked.substack.com
Send us a textAre you measuring your success all wrong? If you're feeling discouraged because your rank dropped, your team isn't growing fast enough, or your latest launch flopped, this episode is your wake-up call. Rachel shares a powerful lesson from a high-level mastermind that completely shifted how she defines success—and it's going to change everything for you too. Stop giving away your power to metrics that don't matter and start celebrating the wins that actually build wealth and freedom.Key Takeaways• Your success metrics are probably sabotaging you - Stop measuring success by rank, team size, or social media engagement. These surface-level metrics miss the real story of your growth and can leave you burnt out and frustrated.• Consistency beats perfection every time - Rachel celebrates her 330+ podcast episodes as proof that showing up consistently (even imperfectly) creates compound success over time.• One person showing up IS success - Shift from "only one person came to my live" to "YES! One person showed up!" This mindset change transforms your entire business energy.• Don't chase goals that aren't even yours - Are you measuring success based on your upline's team goals or comparing yourself to your old achievements? Stop chasing metrics that don't align with your current reality.• Building something of your own requires different metrics - If you're creating digital products or building alongside your network marketing business, celebrate the fact that you CREATED and LAUNCHED—regardless of initial sales numbers.• Focus on momentum, ownership, clarity, and consistency - These four pillars create real income and freedom, unlike vanity metrics that fluctuate based on factors outside your control.Ready to Start Measuring What Matters?It's time to ditch the scorecard that's keeping you stuck and start tracking metrics that actually move the needle. If you're ready to build an income stream that's aligned, scalable, and completely yours, DM Rachel the word "EXPAND" to learn about her group coaching program where she helps network marketers turn their skills into consistent sales.Don't forget to grab your free 90-Day Action Planner by DMing "PODCAST" on Instagram—because who doesn't love a good template to get organized and focused on what really matters?Hang out with me more! Send me the message PODCAST over on Instagram at @rachelaperry and I'll send you my "Parties-Optional Profit Plan!"For Additional Resources for Direct Sellers:www.rachelaperry.com
The mining industry stands at a crossroads. With a rapidly aging workforce, persistent misconceptions, and the growing demand for innovation, the need to reshape how we attract, develop, and retain talent has never been more urgent. In this powerful panel edition of the Mining Minds Podcast, we bring together six influential leaders from across the industry to engage in an honest, forward-thinking discussion on the future of workforce development in mining. Featuring: Alexia Carver (University of Nevada Reno) – Metallurgical engineer student and student outreach advocate Liz Diaz (Hecla Nevada) – HR leader driving grassroots education and skilled trade pipelines Don Dwyer (Orla Mining Ltd.) – GM dedicated to leadership, development, and operational culture Nikita Grover (Kinross Nevada) – HR strategist redefining mining's brand and workforce engagement Linda Honey (Protected at Work) – Training and policy expert specializing in workplace safety, compliance, and psychological well-being Victor Ortiz (i80 Gold Corp) – Safety director with firsthand knowledge of ground-up growth Together, the panel explores how to redefine mining careers for the next generation, what meaningful development truly look like on site, why the industry must embrace storytelling and digital presence, and how to build workplace cultures that grow people—not just fill roles. Episode Sponsors: Liebherr Mining JSR Fleet Performance Heavy Metal Equipment & Rentals Episode Chapters: 0:00 Introduction & Panel Overview 9:06 Challenges from the HR Lens 11:48 Younger Perspectives 18:53 Messaging and Industry Branding 22:51 Measuring Success 27:43 Tech Adoption & Employee Buy-In 31:53 From Haul Trucks to Leadership 40:17 Sparking Youth Interest 43:36 Outbound Community Engagement 49:18 Reaching All Ages with the Right Message 53:03 Innovation & Speaking Up 55:31 Prioritizing Mental Wellness 1:02:49 Upskilling Through Experience 1:10:59 Open Questions – Barriers & Bold Moves
What if plumbers and HVAC techs are America's newest millionaires—and the secret heroes of our economy? Why is fixing your sink so expensive, and how is the skilled trades shortage reshaping everything from infrastructure to green energy? Could these hands-on careers actually be more future-proof—and profitable—than a traditional college degree?Dive into a revealing conversation with Ruchir Shah, CEO of SkillCat, who's dismantling myths about trades work and spotlighting why these jobs are booming—some even building $100 million businesses. From the surprising political and environmental impact of the skilled trades shortage to how online training is making this career path accessible to thousands, this video uncovers the untold story behind America's evolving workforce.Discover why tradespeople enjoy higher job satisfaction, why these careers are almost AI-proof, and how a resurgence in skilled trades could fix not just pipes but the very fabric of our society. If you think the trades are just “blue collar” dead ends, think again. Ready to challenge what you thought you knew and explore an overlooked path to wealth and fulfillment? Watch now and get inspired by America's new millionaire class.Subscribe to Most Podern on:Spotify – https://open.spotify.com/show/3zYvX2lRZOpHcZW41WGVrpApple Podcasts – https://podcasts.apple.com/us/podcast/most-podern-podcast/id1725756164YouTube – https://www.youtube.com/@MostPodernInstagram – https://www.instagram.com/most.podernLinkedIn – https://www.linkedin.com/company/most-podernLinks:https://www.skillcatapp.com/ruchir@skillcatapp.comhttps://www.linkedin.com/in/ruchirshah2/Chapters:00:00 The Importance of Skilled Trades01:08 The Shift in Perception of Trades03:26 The Impact of Aging Workforce05:53 SkillCat's Role in Training08:05 The Evolution of Training Methods10:47 Measuring Success in Skilled Trades13:29 The Ideal Profile for Tradespeople16:42 Exploring the Trades: A Hidden Opportunity18:43 Breaking Barriers: Awareness and Access in Trades21:06 The Dignity of Work: Fulfillment in the Trades25:14 AI and the Future of Trades: Job Security26:52 The Role of Trades in Green Energy and Infrastructure28:56 Debunking Myths: The Financial Reality of Trades30:44 Education and the Future of Trade Skills
Send us a textIn just 28 days, I took my brand-new YouTube channel from 100,000 total views to 112,000—and in today's episode, I break down exactly how it happened.These aren't fluffy tactics. These are seven rock-solid strategies that can transform your visibility and impact—especially if you're a physician entrepreneur ready to leverage content creation to scale your business.From consistency and multiple content modes to the #1 thing that made the biggest difference , I'm walking you through the same roadmap that has helped me grow a legacy library of content watched in 72 countries.
Venture Unlocked: The playbook for venture capital managers.
Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.Welcome back to another episode of Venture Unlocked, the podcast that takes you behind the scenes of the business of venture capital.In today's episode, we are joined by Nakul Mandan, who is the founding partner of seed-stage firm Audacious Ventures.Having known Nakul since the early days of his journey in starting the firm in 2020, I was excited to dive deep into his unique path, from his roots in India to venture capital, working at firms such as Battery and Lightspeed before starting his own firm. As venture capital has evolved and grown, the stakes of being a successful early-stage manager have increased dramatically.In our chat, we discussed how managers should think about navigating competitive markets and how a proper system around sourcing, picking, winning, and building a brand through delivering for founders requires a machine-like approach. Audacious has created its own system, which is unlike most firms, providing a nice juxtaposition of more traditional models. This was a fun and candid deep dive into seed stage investing, and we hope you enjoy my conversation with NakulThanks for listening to another episode of Venture Unlocked. We hope you enjoyed our conversation with Nakul. If you'd like to get venture unlocked content straight to your inbox, go to ventureunlocked.substack.com and sign up, or go to Apple Podcasts or Spotify and subscribe. Thanks again for listeningAbout Nakul MandanNakul Mandan is the founder and managing partner of Audacious Ventures, a pre-seed and seed-stage venture firm he launched in April 2020—right when the world was locking down. A student of greatness, Nakul is inspired by extraordinary journeys, whether in business or beyond. Previously a Partner at Lightspeed and Battery Ventures, he led early investments in category-leading software companies like Gainsight, People.ai, Multiverse, WorkOS, 6Sense, and Marketo. A graduate of IIT Kanpur, Nakul combines deep technical insight with a founder-first mindset—and a passion for helping entrepreneurial "force-of-nature" founders assemble A+ teams.Audacious Ventures is a next-generation seed-stage investment firm that reimagines venture capital as a systematic, founder-focused platform. Founded in 2020 with a $90 million fund, the firm distinguishes itself through a unique four-pillar approach: strategic sourcing, precise deal picking, competitive deal winning, and comprehensive founder support. Unlike traditional venture models, Audacious prioritizes talent recruitment and team building, with half the team dedicated to helping founders construct exceptional organizations. The firm's data-driven yet intensely human approach has quickly positioned it as an emerging leader in the seed investment ecosystem, attracting founders seeking more than just capital, but a true strategic partner in their entrepreneurial journey.In this episode, we discuss:* Nakul's Early Life and Ambition (2:16)* Entry into Indian Venture Capital (4:00)* Transition to US-Focused VC and Lightspeed (6:41)* Becoming a GP and Founding Audacious Ventures (7:35)* Identifying Gaps in the Seed VC Market (10:34)* Audacious Ventures' Differentiated Model (12:34)* Functional Organizational Design (16:12)* Traditional vs. Platform Seed Fund Models (19:24)* Ensuring Consistency in the Platform Model (24:41)* Hiring for Intensity and Culture (29:55)* Measuring Success and Feedback Loops (35:33)* False Positives and Markups in VC (41:30)* Ranking the Four Pillars: Sourcing, Picking, Winning, Helping (45:13)* Advice to 2006 Self: Focus on Asymmetric Upside (49:54)* Final Thoughts and Takeaways (51:44)I'd love to know what you took away from this conversation with Nakul. Follow me @SamirKaji and give me your insights and questions with the hashtag #ventureunlocked. If you'd like to be considered as a guest or have someone you'd like to hear from (GP or LP), drop me a direct message on X. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ventureunlocked.substack.com
Discover "The Secret to a Pain-Free Lifestyle Revealed" in this insightful episode of the Command Your Brand Show! Join host Josh Silvestro as he interviews Grant, a chiropractic expert and founder of a leading online rehab program specializing in back pain, disc herniations, and sciatica. Learn about common back pain misconceptions, the importance of movement, and how mindset plays a critical role in recovery. Grant shares his inspiring journey, effective strategies for preventing back injuries, and success stories of clients avoiding surgeries and reclaiming their lives. Ready to take control of your pain and build a stronger, healthier lifestyle? Subscribe now and start your journey to recovery today!#mindset #chronicpain #chiropractic #recovery #backpainCHAPTERS:00:00 - Introduction00:34 - Why Grant Started Chiropractic02:27 - Misconceptions of Chiropractic Care03:47 - Mindset for Health05:29 - Lifestyle Factors for Wellness06:44 - Preventing Back Pain Tips08:34 - Measuring Success in Chiropractic09:00 - Inspiring Success Stories10:19 - Avoiding Mistakes with Herniated Discs11:40 - Genetic Factors in Back Pain12:55 - Finding Grant and Free Guide13:22 - OUTRO________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM
In this episode, we sit down with Johnny Ayers, founder and CEO of Socure, to uncover why government fraud rates remain stubbornly high compared to the private sector—and what it will take to fix them. Johnny shares lessons from working with 17 of the nation's 20 largest banks, state and federal agencies, and over 600 fintechs. Together, we explore the flaws in identity infrastructure, the challenges of updating records like the Death Master File, and the cultural and incentive misalignments that allow billions in fraud to persist. The conversation dives into the realities of Social Security, Medicare, Medicaid, and unemployment insurance fraud, the evolution of scams during the pandemic, and the urgent need for better data sharing, technology, and legislation. If you're interested in the intersection of technology, policy, and the future of fraud prevention, this episode is for you.Johnny Ayers: https://www.linkedin.com/in/johnnyayers/00:00:00 - Why Is Government Fraud So Persistent?00:01:05 - Introducing Johnny Ayers & Socure's Mission00:01:20 - The Biggest Problems at Federal Agencies00:02:15 - Death Master File: Flaws and Opportunities00:04:43 - How Big Is Government Fraud? The Numbers00:06:37 - Identity Is a State, Not Federal, Issue00:08:19 - Data Sharing Gaps & The $5 Billion Problem00:09:24 - Medicare & Medicaid: How Fraud Slips Through00:10:09 - What AI Can Do for Fraud Detection00:11:25 - SBA & PPP Loan Fraud During the Pandemic00:12:24 - Why Did COVID Relief Lose 10% to Fraud?00:14:32 - Incentive Alignment Problems in Government00:16:02 - Getting Contractors Onboard with Fraud Prevention00:17:11 - Why It's Hard to Access Benefits You Deserve00:18:21 - What's a “Leakage Rate” in Unemployment?00:19:04 - How Can 80% of Claims Be Improper?00:20:00 - Why State Tech Gaps Make Fraud Easy00:22:08 - Medicare Abuse vs. Classic Fraud00:23:17 - Should the Public or Private Sector Own Identity?00:24:00 - The Battle Over Digital Identity in the US00:26:05 - Which States Are Leading on Digital ID?00:27:13 - The Role of Motor Vehicle Associations00:28:39 - Why US Identity Infrastructure Is Broken00:30:33 - How the Private Sector Tackles Fraud00:33:00 - Are We Making Progress? Lessons Learned00:34:01 - Can AI and Data Fix Government Fraud?00:36:35 - Measuring Success in Fraud Reduction00:37:37 - Approving the Right People Faster00:38:09 - Final Thoughts and What's Next___Connect with Rex on social media:LinkedIn: https://www.linkedin.com/in/rexsalisbury/Twitter: https://twitter.com/rexsalisburyTikTok: https://www.tiktok.com/@rex.salisburyInstagram: https://www.instagram.com/rexsalisbury/
This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel. In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company. We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset. 00:00 Introduction 01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia 04:07 Entrepreneurial Spirit and Overcoming Challenges 08:26 The Importance of Marketing and Business Strategy 10:37 Mindset Shifts and Overcoming Imposter Syndrome 17:49 Finding Passion and Building a Supportive Environment 26:23 Marketing Strategies for Small Businesses 35:20 The Importance of Passion in Marketing 35:45 Navigating Multiple Marketing Channels 36:37 Starting with Passion and Measuring Success 37:29 Diversifying Marketing Strategies 39:49 Old School Marketing Tactics 45:01 Leveraging AI for Marketing 48:09 Effective Social Media Posting 54:32 Building a Strong Clinic Culture 57:44 Focus Groups and VIP Programs 01:01:01 Emerging Trends in Marketing 01:02:00 The Fresh Clever Bunch Program 01:03:41 Conclusion and Special Offers MORE INFORMATION ABOUT THE FRESH LIFE CONFERENCE JOIN OUR PATREON AS A FREE MEMBER TO DOWNLOAD THE STATE OF MEDICAL AESTHETICS REPORT SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US
Signup for the FREE Masterclass: https://www.thecustomersuccesspro.com/masterclassIn this episode of the Customer Success Pro Podcast, host Anika Zuber and guest Kelley Turner, SVP of Global Customer Success at Vitally, discuss the critical role of customer segmentation in driving effective customer success strategies. They explore the importance of understanding customer needs, the balance between automation and personalization, and how AI can enhance segmentation efforts. Kelley shares her unique background in finance and how it informs her approach to customer success, emphasizing the need for curiosity and engagement in building strong customer relationships. The conversation also touches on measuring success in customer success initiatives and the evolving landscape of customer engagement.#customersuccessmanager #podcast #revenuegrowth Chapters00:00 Introduction 02:54 The Importance of Customer Segmentation05:57 Kelley Turner's Background and Role at Vitally08:48 Understanding Customer Success at Vitally14:51 The Role of Curiosity in Customer Success18:01 Operational vs. Service Segmentation20:51 Creative Segmentation Strategies23:54 Impact of Segmentation on Customer Outcomes27:06 Balancing Automation and Personalization29:59 Measuring Success in Segmentation32:59 Future of Segmentation and AI in Customer Success36:06 Quick Fire Round with Kelley TurnerConnect with Anika Zubair:Website: https://thecustomersuccesspro.com/LinkedIn: https://www.linkedin.com/in/anikazubair/CSM RevUP Academy: https://thecustomersuccesspro.com/revupConnect with Kelley Turner:Email: kelley@vitally.ioLinkedin: https://www.linkedin.com/in/kelleyturner/Kelley Turner is a seasoned leader in Customer Success, currently serving as SVP of Global Customer Success at Vitally. With a career spanning across multiple industries, Kelley is known for building high-performing teams that deliver measurable value and lasting customer partnerships. At Vitally, she leads the full post-sale experience—spanning onboarding, support, education, and CSM teams —to drive retention, expansion, and strategic impact across the customer base.Prior to Vitally, Kelley held executive roles at Iterable, Guild Education, and Kapost, where she managed portfolios exceeding $200M ARR, built customer success functions from the ground up, and championed initiatives around DEI and employee development. Whether scaling customer teams, driving retention, or mentoring future leaders, Kelley is driven by the belief that customer success is everyone's business.Send Anika a text :) Want to be our next guest? Apply here: https://www.thecustomersuccesspro.com/podcast-guest Podcast Editor: https://podcastmagician.com/
What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is the mastermind behind it. We unpack how she's giving TurboTax-meets-Gen-Z realness. We're talking Roblox integrations, bold brand storytelling, and what happens when you challenge a category that's historically allergic to change.We cover:– How H&R Block turned tax season into a cultural moment– What marketers get wrong about Gen Z (and how to fix it)– Why AI is useful, but human empathy still pays the bills– The 4 E's of customer experience (one of them might make you cry)This is legacy brand marketing with ✨main character energy.✨Press play. Take notes. Maybe even call your tax pro. Key Moments:00:00 Introduction to Jill Cress, CMO of H&R Block01:49 H&R Block's Legacy and Innovation13:03 Challenges and Surprises in Marketing19:45 Responsibility Island: A Bold Marketing Move25:41 Measuring Success and Future Plans30:59 Differentiation and Brand Storytelling33:15 Life Stage Stories and Customer Experience38:21 The Role of Empathy in Customer Relationships44:08 AI in Tax Assistance51:33 The Future of Brand Storytelling53:43 Advice for Young Marketers57:02 Relevant or Irrelevant: Lightening Round Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara's new book "The Revenue Engine" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls. About LeadCoverage LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Company specializes in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Their proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and achieve sustained success. LeadCoverage's headquarters is located in the beautiful Coda building in Midtown Atlanta, adjacent to the Georgia Tech campus. This particular corridor — "Supply Chain Square” — also includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well as the Georgia Tech Supply Chain & Logistics Institute. For more information about LeadCoverage and its suite of supply chain, manufacturing, andlogistics-focused marketing, public relations, and analyst relations services, please visit LeadCoverage's website. The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine: Share Good News: Build relationships and keep conversations alive with compelling stories and data insights. Track Interest: Identify opportunities and guide prospects through your pipeline effectively. Follow Up Consistently: Convert leads into loyal customers with proactive engagement. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions. Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward! Kara has written a book titled "The Revenue Engine: Fueling a B2B High Octane Pipeline." Pre-order Kara's book on Amazon here: https://a.co/d/geq5TDn To receive a free book, fill out this form and Kara will send you one in the mail: The Revenue Engine | Kara Smith Brown Key Takeaways: The Revenue Engine Kara Smith Brown and Joe Lynch discuss Kara's new book "The Revenue Engine: Fueling a B2B High Octane Pipeline" and some of the strategies outlined in the book including: Ideal customer profile Executive thought leadership Intent data tools Sales partnerships LeadCoverage is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive: Marketing Automation Streamlined Processes: Automate repetitive tasks to save time and reduce errors. Targeted Campaigns: Reach your ideal audience with personalized messages. Data-Driven Insights: Gain valuable insights into your marketing efforts. Revenue Operations Aligned Teams: Create a cohesive approach across sales, marketing, and customer service. Optimized Processes: Streamline your revenue generation process for maximum efficiency. Data-Driven Decision Making: Make informed decisions based on real-time data. Public Relations Measurable ROI: Track the tangible results of your PR efforts. Thought Leadership: Establish your brand as an industry expert. Media Relations: Secure high-quality media placements to increase visibility. Paid Media Ads Targeted Reach: Connect with your ideal customers on the platforms they use. Measurable Results: Track the performance of your campaigns and optimize for better outcomes. Brand Awareness: Increase your brand's visibility and reach a wider audience. Timestamps (00:00:02) The Revenue Engine (00:00:21) Introducing Kara Smith Brown (00:01:32) Ideal Customer Profile (00:02:18) Account-Based Marketing and Intent Data (00:05:50) Go-to-Market vs Marketing (00:10:49) The Revenue Engine Book (00:12:44) Kara Wagner's Background (00:16:28) Global Clients and ODW Logistics (00:19:21) Thought Leadership Strategy (00:25:43) HubSpot Diamond Shop (00:27:31) Writing "The Revenue Engine" Book (00:32:41) Book Release Date and Data-Driven Go-to-Market (00:36:47) Intent Data Tools (00:42:07) Partnership Strategy (00:45:38) Ideal Customer Profile Focus (00:48:46) Three Go-to-Market Strategies Recap (00:49:50) Measuring Success with Volume, Velocity, and Value (00:53:25) Intent Data in Supply Chain (00:59:00) Podcast Outro Learn More About The Revenue Engine Kara Brown | LinkedIn LeadCoverage | LinkedIn LeadCoverage Lead Gen for Logistics with Kara Brown | The Logistics of Logistics LeadCoverage Ranks on Inc. 5000 List for Third Consecutive The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
The Bulletproof Dental Podcast Episode 400 HOST: Dr. Craig Spodak GUEST: Erika Pusillo, DAADOM DESCRIPTION In this episode, Craig is joined by Erika Pusillo to discuss developing key personnel in dental practices, focusing on cultivating potential rather than finding it. They cover leadership dynamics, team communication, and financial efficiency through zero-based budgeting. The conversation emphasizes proactive financial management, optimizing team roles, merit-based compensation, and fostering a culture of mentorship and problem-solving. TAKEAWAYS The most important aspect of team development is finding individuals who align with your values. Potential can be cultivated through training and support, not just found in experienced candidates. Complementary skill sets within a team can lead to greater efficiency and success. Zero-based budgeting helps identify unnecessary expenses and improve financial health. Regular meetings and clear expectations are crucial for team alignment and success. Internal development of staff can lead to a more cohesive and effective practice. Measuring success through data is vital It's important to question the effectiveness of current practices and adapt as necessary. Utilize technology and AI to improve efficiency in operations. Merit-based compensation motivates team members to perform better. Regularly analyze financial statements for hidden trends. Encourage team problem-solving to identify potential leaders. Invest in team development to enhance overall practice performance CHAPTERS 00:00 Introduction and Importance of Team Development 06:04 The Role of Leadership in Practice Efficiency 08:55 Communication and Trust in Leadership 14:49 Complementary Skill Sets in Team Dynamics 20:59 Measuring Success and Setting Expectations 26:53 The Evolution of Practice Management 30:34 Negotiating Costs and Managing Expenses 36:00 Optimizing Team Roles and Responsibilities 43:34 Creating a Merit-Based Compensation System 51:06 Analyzing Financial Statements for Efficiency 55:12 Developing Team Potential and Leadership REFERENCES Bulletproof Summit Bulletproof Mastermind
John Barklow - a seasoned outdoorsman and 26-year U.S. Navy veteran. A diver by trade, he spent most of his career supporting Navy Special Warfare, often working with elite SEAL teams. Much of his time was spent in Kodiak, Alaska, training SEALs in cold-weather survival and night movement through technical terrain, known as Cliff Assault. After his service, John joined SITKA Gear, applying his military expertise to develop advanced clothing systems for hunters and outdoorsmen. Join us for a conversation about John's experiences with helping grow the Sitka brand, the succession of hunting gear and how the gear has changed, some of John's greatest hunt stories, and more! Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Follow John Barklow: https://www.instagram.com/jbarklow/ Follow Sitka: https://www.instagram.com/sitkagear/ Thank you to our sponsors: Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off and Free Shipping Timestamps: 00:00:00 Montana Knife Company Video Series & a Unique Perspective 00:04:28 John's Background (the NAVY & Teaching Survival Skills) 00:11:17 Understanding the Concepts in Gear 00:16:12 The Great Equalizers: Testing Guys in the Field 00:22:20 Survival Exercises 00:27:09 Finishing School for BUDS 00:29:07 Peer Reviews 00:31:56 Ad Break (Ketone IQ & Sig Sauer) 00:33:56 Diving & Getting into Hunting 00:36:18 When John got into Hunting 00:38:56 John's Most Memorable Hunt 00:45:52 Hunting Mountain Goats 00:48:53 John's Brown Bear Hunt 00:54:59 High Stakes in Hunting & Memories from the Hunt 00:59:31 John's Buffalo Hunt 01:08:48 Takeaways from John's Hunting Stories 01:13:10 John's Best Elk Hunt Story 01:18:35 Hunters John Looked up to 01:22:03 How Much the Hunting Industry has Changed 01:29:03 Failure: The Foundation that Built Cam's Hunting Career 01:30:51 Celebrating Success in Hunting 01:32:29 Measuring Success in Hunting 01:33:47 The Succession of Hunting Gear & Clothing (Down) 01:37:10 What's Next for GORE-TEX Gear 01:42:29 Small Adjustments in Gear Make a Big Difference 01:44:44 Nobody Likes Being Cold 01:45:40 QA: F#$k, Marry, Kill: Backcountry Bowhunting, Diving, or Mountaineering? 01:46:48 QA: For Sitka - is Mountaineering a Good Place for Inspiration? 01:50:34 QA: If you had to Choose 1 Material or Textile to Use, What Would You Choose? 01:52:06 QA: How Would You Use High Pressure Situations to Help Develop Your Career Path? 01:54:21 QA: What's One Non Negotiable for Your Daily Routine? 01:57:06 Outro
And I Quote: Building Relationships with Insurance Agents and Small Business Owners
In this episode of the podcast, Ashleigh Burden interviews Alexander Dopazo, Vice President of Dopozo Insurance. They discuss his journey in the insurance industry, the importance of building a network, understanding client needs, community engagement, leveraging technology, measuring success, and the future of the insurance industry. Alex emphasizes the value of relationships, the role of technology in enhancing client experiences, and the opportunities presented by change in the industry.Learn more about Alex Dopazo and Dopazo Insurance: Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexdopazo/Follow Dopazo Insurance on LinkedIn: https://www.linkedin.com/company/dopazoinsurance/Visit their website: https://www.dopazoinsurance.com/Learn more about Ashleigh Burden and Coterie Insurance: Connect with Ashleigh on LinkedIn: https://www.linkedin.com/in/ashleigh-burden/Follow Coterie Insurance on LinkedIn: https://www.linkedin.com/company/coterieinsuranceLearn more about Coterie: https://coterieinsurance.com/00:00- 3:00 - Introduction and Background03:10- 06:02 - Building a Network in Insurance06:02 - 8:45 - Understanding Client Needs08:45 - 11:57 - Community Engagement and Trust11:57 - 15:10 - Leveraging Technology for Success15:10 - 19:47 - Measuring Success and Feedback19:47 - 22:35- Future of the Insurance Industry
Adam Nelson is a three-time Olympian and the 2004 Olympic gold medalist in the shot put but that's not how the story began. He originally left Athens with a silver medal, only to be named the true gold medalist eight years later after the winner was disqualified for doping. His long-awaited medal ceremony? It happened at the Atlanta airport, next to a Burger King. In this episode, Adam shares the remarkable journey behind that medal, how the silver shaped his drive for excellence, and what it meant to finally be recognized years after the moment had passed. Don't miss this unforgettable story about perseverance, purpose, and measuring success differently.
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