Utility NEXT

While financial and operational changes were clearly important factors in the success of the innogy IPO, we want to look at a factor that’s not often considered as much – the power of a brand story. A brand story can help create both focus in the market and open opportunities for growth. In this episode, we speak with Oliver Riedel, Managing Director of innogy Consulting in North America about the development and value of brand for energy utilities.

The innogy IPO is one of the largest ever in Germany, and created billions in value for shareholders. It’s performed strongly since then as well, in no small part because of the formation of two companies from what had been one. What many people don’t know is that this entire transaction, from idea to execution, was completed in only 9 months. It required an approach that involved the whole organization, took detailed planning, and a commitment to execution. In this episode, we dig deeper with one of the architects of the innogy IPO, Michael Stipa, Partner at innogy consulting.

Solar panels have become an increasingly inexpensive commodity, and energy storage systems are not far behind. If panels cost the same everywhere, why does it cost so much more to install solar power on homes in the U.S. than it does in other parts of the world? What can the U.S. learn from this, and how can we take advantage of new approaches? Christian Hoepfner, Executive Director of the Fraunhofer Center for Sustainable Energy Systems, shares both insight and in-the-field examples about just that.

innogy consulting’s Utility NEXT Podcast is for utility executives who need to know what’s next for their industry—while maintaining the profitable businesses they have today. Get a sneak preview into how utilities can thrive, through interviews with three industry experts.