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I'm the CEO of Apptimize! We're probably installed on your phone right now because we work with top 10 apps in every category in 100+ countries. Prior to co-founding Apptimize, I led the Fixed Income Quantitative Strategies team at GETCO after studying Math with CS at MIT.
This week we tell you about Instacart raising a huge new round of funding, why some Polyvore users are angry; and concerns about how companies handle user data. Theme music is "Bot Fest" by Alex Vaan. Opening signature by Leah Garchik. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nancy Hua is the Co-founder & CEO of Apptimize, a platform for creating the best mobile experience for each user and context through targeted A/B testing. Previously a mathematics and computer science student at MIT, Nancy became an algorithmic trader out of school before launching Apptimize. In 2013, Nancy and her team were accepted into Y Combinator. Today, Apptimize is used by companies like Strava, Hotel Tonight and more. Nancy joins us to share her story, what it was like going through YC, the difference between seed and Series A rounds, and more!
Apptimize: Mobile Strategy, UX and Growth This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below. Nancy Hua: Hi everyone! I’m Nancy, the CEO of Apptimize. I’m here with an old MIT friend, Vinayak, […] The post KAYAK’S Most Interesting A/B Test appeared first on Apptimize.
Apptimize: Mobile Strategy, UX and Growth This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below. Nancy Hua: Hi everyone! I’m Nancy, the CEO of Apptimize. I’m here with an old MIT friend, Vinayak, […] The post KAYAK’S Most Interesting A/B Test appeared first on Apptimize.