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Hi! First of all, I recorded a voiceover of this So Into That! Click the play button above if you'd like to listen. I really, really tried not to cry, but it was just a crying kind of day apparently.I've had a wild few weeks of travel — both for pleasure to Mexico with the kids, and then, eight hours after landing from Mexico, I left for a 10-day work trip that included announcing my new book on Good Morning America, delivering a keynote at my alma mater (go Heels), taping an upcoming appearance on The Drew Barrymore Show, bringing my 5-year-old along for the second half of the trip, and having a bazillion meetings and coffees in between.That 10-day trip marked the end of breastfeeding my fourth baby. I breastfed my first baby for 14 months, my second baby for 12 months, my third baby for six months, and my fourth baby for seven months. That's three years and three months of breastfeeding. Before I go on, I want to say that I am not writing this to glorify breastfeeding. Any way you feed your baby is absolutely perfect. Formula rules. Giving a baby a pumped milk or formula bottle is just as cozy and wonderful (and also difficult at times) as breastfeeding, and provides many or all of the same moments I share below. But I did breastfeed (in combination with formula for my last two babies), so, now that that chapter of my life is behind me, I wrote a toast to it, to say goodbye.Breastfeeding: You made my boobs resemble empty wind socks, you made me question every single food or drink I had consumed in a 48-hour period whenever my baby wiggled slightly too much in his sleep, you made me smell so, so bad, you made my nipples bleed, you made my boobs leak in so many public places, and, according to my math, you consumed roughly 2,400 hours, aka 99 entire days, of my life over the past seven years. You also allowed me to spend precious hours alone with my tiny, perfect babies, to escape countless boring conversations, to get out of so many tedious obligations, and to hide in dark rooms at parties. You created quiet pockets of time in the middle of loud, busy life. You gave me thousands of small moments with my babies that I'll never quite be able to explain to anyone who wasn't there with us. I have loved you, I have hated you, and I have felt pretty whatever about you, sometimes all in the same minute. And it's time for us to say goodbye forever. But before we do, here's a toast to you. To the 1 a.m. feeds, the 3 a.m. feeds, the 3:45 a.m. feeds, the 5 a.m. feeds, and the 5:32 a.m. feeds, when the whole house was silent except for the rhythmic, baby-piglet snorts and gulps. To that first successful latch. To that first public breastfeeding session when you're still trying to maintain a shred of modesty. To that last public breastfeeding session when you've thrown modesty to the wind. To the newly postpartum oxytocin blasts that felt like drugs. To never ever sitting in the rocking chair that my mother-in-law so lovingly bought me, instead preferring to breastfeed in bed, surrounded by pillows, in what my sons aptly named “mama's nest.”To the frantic “I NEED WATER! SERIOUSLY, I'M DYING, PLEASE HELP ME RIGHT NOW!” shouts to my husband. To the times he handed it to me before I even asked and it felt like the truest form of love. To my sons asking “does he need to drink yer boob!?” every time the baby cried. To all the food dropped on my babies' heads. To going from breastfeeding being a quiet, peaceful time to learning how to breastfeed while kissing toddler boo boos, or feeding myself lunch, or building MagnaTile castles, or making snacks. To living life to a soundtrack of white noise. To crying while listening to Michelle Obama's memoir in my first baby's first nursery. To flipping the pages of so many books with my chin because I didn't have any free hands.To my body literally having a super power: the ability to instantly calm a baby. To powering through the extreme discomfort of breastfeeding on the bleachers at a baseball game or on a 90-degree day at a water park or on one of those tiny chairs at a pre-K teacher conference. To the hours spent pinned under a sleeping child, oscillating between feeling trapped and feeling like I was exactly where I was meant to be. To the way a soft diaper-clad newborn felt curled against my soft, squishy postpartum body. To the milk drunk faces. To the milk that dribbled out of the side of their mouth when they couldn't even stay awake long enough to finish that mouthful. To kissing their little face and tasting the sugariness of my own milk and being kind of grossed out but not really.To helping me get to know my babies. To helping me understand every single noise they made except for the really weird ones that made me and my husband or whatever big kid was in the room laugh and laugh at the absurdity of such a tiny, adorable baby making such a wild noise. To my body waking up when the baby's breathing changed ever so slightly because they'd just woken up. To the cheeks and thighs and knuckle dimples and wrist rolls my body created. To all the times I've nibbled on those cheeks and thighs and wrist rolls because I had no other option, I had to.To the thousands of hours of anxiety, joy, pain, and overwhelming contentment.To the end of an era. No more nursing bras. No more leaky boobs. No more pumping! No more calculating feed times before leaving the house.Thank you for allowing me to feed another human with my body, how cool. Thank you for the quiet moments, the escape hatch, and the excuse to re-watch every single season of Gray's Anatomy. And now, respectfully, lovingly, goodbye.Unless you're brand new here, you know that I'm a huge audiobook fan. Audiobooks accompany me on walks, make doing the dishes and folding clothes infinitely more fun, and played in my ear so, so often while I fed/rocked/walked/shushed my babies over the last seven years. I am excited to be partnering with Macmillan Audio today to introduce you to my new-favorite listen that I can't bring myself to press pause on: This Story Might Save Your Life (TSMSYL) by Tiffany Crum, which released yesterday! I've been venturing outside of my usual romance reading over the last few months and am loving this story — it's part romance, part suspense, with a touch of humor. And the audiobook specifically is a work of art. To celebrate the release of TSMSYL, we chatted with Tiffany! CARO: Before we get into This Story Might Save Your Life, we want to learn about you! I know (but also can't believe because it's so well done) that this is your debut novel — give us a quick rundown on your path to becoming a novelist.TIFFANY: First of all, thank you so much for inviting me into your community! My path to getting published was a long one. I've always loved writing, but I never allowed myself to pursue it as a career until my oldest son was born. That was when I realized: if I wanted my children to grow up believing they could follow their dreams, I needed to teach by example and follow mine first. I'd love to end the story there and say that was all it took — boom, immediate book deal! — but in reality it was a winding 18-year journey of writing manuscripts that will (very happily) never see the light of day. In the end, This Story Might Save Your Life is the one where all that practice and determination finally came together.CARO: I can relate to so much of that! How long have you wanted to be an author, and what did you do professionally before writing this book?TIFFANY: I'm not kidding when I say I didn't even let myself think about writing novels until my first son was born. Before I became a parent, I worked full time as an executive assistant in the film industry. After he was born, I reprioritized. I chose to work part time so I could carve out space to pursue my dream while raising our son, and later our sons. We struggled for many of those years, but my husband was completely on board. He likes to say he never had any choice in the matter because I'm miserable when I don't have time to write, but that really downplays how supportive he's always been.CARO: Where do you live and where are you from?TIFFANY: I grew up on a dairy farm just down the road from a maximum-security prison, which is a pretty good origin story for someone who ended up writing suspense. After many years living in California, I now live outside Atlanta with my husband, our two sons, and our two dogs.CARO: What was your inspiration for This Story Might Save Your Life? How and when did the idea come to you? How long did it take you to complete this novel?TIFFANY: I've always been fascinated by the strange intimacy of podcasts. When you listen to someone's voice for hundreds of hours, you start to feel like you know them — even though you've never actually met them. This made me wonder: what if something terrible happened to one half of a beloved podcast duo? How would the audience react? And what if the story behind the microphone turned out to be very different from what listeners believed? The first draft came together quickly because I was head over heels in love with these characters, but, like most novels, it went through several rounds of revision before it became the version readers have now.CARO: OK now give us the scoop on This Story Might Save Your Life! Will you sum up the plot?TIFFANY: This Story Might Save Your Life is both a thriller and a love story about two best friends, Benny and Joy, who host a wildly popular comedy survival podcast, and what happens when one goes missing and the survival story becomes their own.CARO: Is there a podcast that inspired Benny and Joy's — their dynamic together, if not the content itself?TIFFANY: I'm a longtime podcast listener, and I've always loved shows hosted by close friends, particularly My Favorite Murder. Karen Kilgariff and Georgia Hardstark were a real source of inspiration for me, not just because of their tangent-filled banter, but also their incredible trajectory to fame. I had a blast writing a duo whose friendship feels as fun and unpredictable as theirs.CARO: I'm an audiobook lover and was so excited to learn that this book's narrated by Julia Whelan (my fave!) and Sean Patrick Hopkins. And I've been blown away by the production of it all. Why the extra attention on audio? TIFFANY: I'm a huge audiobook fan, as well! And because the story revolves around a podcast, it was exciting to have the opportunity to really lean into the audio format. Julia Whelan (the queen!) and Sean Patrick Hopkins are phenomenal narrators. Not only did they absolutely nail their POV chapters, they also recorded the podcast scenes in duet, which makes the listening experience especially immersive. I also wrote a bonus podcast episode just for the audiobook, and my producer had the brilliant idea to include tip-line call-ins, which are incredibly fun to hear. The Macmillan Audio team really knocked it out of the park, and I couldn't be happier with how it turned out.CARO: How can we expect to feel when we read the last page/listen to the last chapter?TIFFANY: I set out to write a thriller with a soft center. It has twists and tense cliffhanging chapters, but the real heart of the story is the friendship between Benny and Joy. If I've done my job, you'll feel everything from delight to devastation along the way, and close the book feeling satisfied — maybe even with a renewed sense of hope in the goodness of human nature.CARO: Last question! If Joy and Benny were recipes from What to Cook, which would they be?TIFFANY: Easy! Joy and Benny would absolutely choose the 3-ingredient chorizo street tacos. Not only are street tacos their favorite, but the chorizo twist also feels very on brand — a little unexpected and guaranteed to make things more interesting. Plus, a 10-minute meal is always a win!WTC Insiders, we're so excited to announce a new perk of your subscription: a free audiobook download thanks to Macmillan Audio! Starting today through the end of March, you can download This Story Might Save Your Life through your WTC perks page. We'll have a new audiobook download for you in May, June, and July, too. Click here for the rundown on how to access this perk and others. As a reminder, a $100 Insiders subscription is valued at nearly $1,000! It includes a paid annual subscription to WTC for yourself, two annual gift subscriptions, shopping perks from Thrive and Duckbill, and six of my meal-prep plans, in addition to this newest perk. Click here to learn more about and/or upgrade to an Insider subscription.* I've been wearing these jeans nonstop. Get your smaller size, if between two. * I'm wearing a lot of these turtlenecks with vests these days, which is my best friend Lily's uniform that I stole from her. I got this vest from Sezane while I was in New York and wore it on The Drew Barrymore Show (with a navy turtle under!). I borrowed an old vest from Lily that is similar to this one from Quince to wear on GMA! And I wore this one of Lily's with a dark grey turtle under for my keynote at UNC. I also ordered this one when I got home. I told you, lots of turtlenecks and vests!* St. Patrick's Day is next Tuesday! Low-effort, high-reward holiday moms unite. Last year was my first year as a holiday mom on St. Patrick's Day — I put about 15 minutes of effort into it and my kids still talk about how St. Patrick's Day is the most fun day ever. Here's exactly what I did and what I'm planning to repeat this year: rainbow tic-tacs leading from their bedroom door all the way to the toilet. Toilet dyed green. Leprechaun potty tricks! Then, downstairs, a green tablecloth, rainbow napkins, green plates, crayons with coloring pages from Something To Host, gold chocolate coins scattered all over the table (but this year I got these sour gummy coins instead because my kids don't actually seem to like chocolate coins), a big rainbow-shaped fruit spread (strawberries, blueberries, kiwi, apples…) with whipped cream clouds at the bottom of the rainbow. And Lucky Charms!* I just bought this Lake pajama set for probably the twentieth time for a friend's birthday. It's very important for my overcrowded, overstimulated brain to have a few go-to gifts that I know every woman in my life will love and deeply appreciate so that I'm not constantly racking my brain for new ideas. This set is my fave for a pregnant or newly postpartum mom. Another go-to is sending a cookie cake via Instacart or DoorDash with something funny written on it when they need a little pick me up or a birthday hurrah.* One of my best friends from college, Mary Pell, and her daughter Leighton are coming to visit us next week for her Spring Break. I'm so excited I can hardly stand it!!!! They're coming for three nights, which Mary Pell once told me is the maximum length a guest should stay. “You know what they say, guests, like fish, begin to smell after three days.” I love Southerners and their limitless expressions. * Local (Monterey County, CA) people, George and I went to Fishwife in Pacific Grove last night and had the greatest night! It's totally dated but in a great way. Our food was delicious and there were some really inventive sauces. There were also some extremely 90s-feeling elements, like steamed broccoli and squash on every entree, and a truly wild lime green syrup garnishing the key lime pie. It is stuck in time but in a really cozy, still delicious way. We felt like intruders at a locals-only spot. And the service was amazing!!Every week, we dig into the archives to bring a few favorites back to the top of your meal plan. This week's lineup leans heavily into bowls — the kind of dinners that are flexible, packed with flavor, and easy to adapt based on what's in your fridge.1. happy bowls, 2025Roasted sweet potatoes, beets, cauliflower, and red onion piled over grains and greens with a completely addictive cashew sauce. This one's basically a choose-your-own-adventure veggie bowl and an excellent meal-prep situation — make the veggies and sauce once and build your bowls all week.2. thai-ish steak & noodle salad, 2024A Hillstone-inspired noodle salad that tastes restaurant-level but is totally doable at home. Tender steak, herbs, mango, crunchy cabbage, and noodles tossed in a punchy cashew-lime-sesame dressing (that's so good you'll want to drink it!).3. 30-minute pork and kimchi CYOA bowls, 2023A fast, flavor-packed pork and kimchi situation with rice, a drizzly tahini-gochujang sauce, and lettuce leaves to wrap it all up in. Set everything out family-style and let everyone build their own bowl, wrap, or chopped salad.4. sriracha shrimp sushi bowls, 2022All the flavors of sushi night! Sticky rice, saucy shrimp, cucumbers, avocado, and pickled ginger — all without rolling a single piece of sushi. The sriracha-soy marinade doubles as the sauce, which keeps things simple. From WTCer Erin: “Woooooow this one is so flavorful and good. And so freaking quick to prepare!” This recipe's in March's really simple meal plan, in case you're looking for an easy solution to meal planning for the days ahead!5. blackened fish taco bowls, 2021Broiled blackened cod gets piled onto lime-butter rice with citrus salsa and crunchy slaw for bright, taco-inspired bowls. If cooking fish feels intimidating, I will demystify it for you here!Congrats to Megan Z, the winner of last week's Boopshop.org giveaway! We use affiliate links when sharing product recs, which means we may earn a small commission off of purchases you make through those links. This does not cost you anything extra and is a way to support the production of and team behind What to Cook. Sponsorships are another way we partner with brands that we authentically love and can personally vouch for. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit whattocook.substack.com/subscribe

The price you see online might not be the real price. A new investigation found that Instacart was quietly running pricing experiments—charging different customers different prices for the same groceries at the same time. This week, Paul and Goldy talk with Groundwork Collaborative Executive Director Lindsay Owens about how companies are using AI and massive data sets to run experiments on consumers—testing exactly how much each of us is willing to pay. And if every shopper sees a different price, one big question follows: Do markets still work the way economists say they do? Lindsay Owens is the Executive Director of the economic think tank Groundwork Collaborative and author of the forthcoming book, GOUGED: The End of a Fair Price in America. Further Reading:  Same Cart, Different Price: Instacart's Price Experiments Cost Families at Checkout We Had 400 People Shop For Groceries. What We Found Will Shock You. Gouged: The End of a Fair Price--and What That Means for Your Wallet Social Media: BlueSky: @lindsayowens.bsky.social Instagram: @lindsayowensphd TikTok: @lindsayowensphd Twitter: @owenslindsay1 BlueSky: @groundwork.bsky.social Twitter: @Groundwork Organizations developing policy on surveillence pricing:  American Economic Liberties Project Economic Security Project Tech Equity Consumer Reports  More Perfect Union Website: http://pitchforkeconomics.com Facebook: Pitchfork Economics Podcast Bluesky: @pitchforkeconomics.bsky.social Instagram: @pitchforkeconomics Threads: pitchforkeconomics TikTok: @pitchfork_econ YouTube: @pitchforkeconomics LinkedIn: ⁠Pitchfork Economics⁠ Twitter: @PitchforkEcon, @NickHanauer Substack: The Pitch

Episode 2772 - Vinnie Tortorich and Anna Vocino discuss the ways you can eat more whole foods, saving money on NSNG®, and more. https://vinnietortorich.com/2026/03/saving-money-on-nsng-episode-2772 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Pure Coffee Club NSNG® Foods VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE - @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout–or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK: https://vinnietortorich.com/workout Saving Money On NSNG® Both Anna and Vinnie grew up in families that had to be very mindful of their budgets. (3:00) Many people are concerned about affording whole foods, especially meat. (8:00) The Stoics had wise advice regarding living. (13:30) Do what you can with the resources you have and make sense for your family. They discuss challenges around lifestyle and earning more over the years. Saving Money on Food. (32:00) If you are going to upgrade the quality of food, you still have to cut out some processed foods. Here is a link to her favorite vacuum sealer to freeze food in bulk. (33:30) Hand Held Vaccum Sealer: https://amzn.to/4tGaTci Grow your own herbs, make your own broth. Anna shares suggestions about buying meat at your grocery store. (37:00) They discuss navigating the grocery store and avoiding ultra-processed foods. (44:00) Instacart will not help you save money. (44:45) We recently learned about the company being accused of price gouging. You won't save money with most convenience food services. (53:30) If you are looking to become healthy, eating out or ordering take-out all the time will not be great for your health or your budget. (56:30) SUBSCRIBE TO VINNIE'S YOUTUBE CHANNEL AND GET ALL THE EPISODES FIRST! https://www.youtube.com/channel/UC5-i0ACzJSGlaiwhoLCRfUw Did you miss it?: The NSNG® VIP group closed, but you can get onto the waitlist for next time by signing up at https://www.nsngvip.com/join. A New Sponsor Jaspr Air Scrubbers has a discount code, VINNIE, that gets you $300 off for a limited time. Jaspr offers a lifetime warranty. Go to Jaspr.co for more information or to purchase. (1:05:00) You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self Care, Beauty, and Grooming Products that Actually Work! https://www.amazon.com/shop/vinnietortorich/list/3GPVU29UHHPMY?ref_=aipsflist Don't forget to check out Serena Scott Thomas on Days of Our Lives on the Peacock channel. "Dirty Keto" is available on Amazon! You can purchase or rent it here.https://amzn.to/4d9agj1 Please make sure to watch, rate, and review it! Eat Happy Italian, Anna's next cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, on her website, and on Substack —they will spice up your day! https://annavocino.substack.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries

Dana K. White is a decluttering expert -- NOT an organizing expert! She shares her mess-free 5-step method in today's podcast, with advice for those who struggle to get started. The 28-day plan she mentions on the episode can be found in her first book, How to Manage Your Home Without Losing Your Mind.You can find Dana at https://www.aslobcomesclean.com, her most recent organizing book is Organizing for the Rest of Us, and her children's book just came out called Winnie's Pile of Pillows!Prior organizing guests:Lisa Woodruff (Organize 365): https://theshubox.com/2021/03/episode-33-organizing-your-home-your-paper-and-your-life-with-organize-365s-lisa-woodruff.htmlTyler Moore (Tidy Dad): https://theshubox.com/2025/01/blp-ep-234-tidy-up-your-life-organizing-inspiration-for-2025-with-tyler-moore-aka-tidy-dad.htmlShira Gill (Minimalista): https://www.iheart.com/podcast/1119-best-of-both-worlds-podca-29945444/episode/organizing-your-home-and-beyond-with-shira-gill-ep-383-244524397 (This one is actually Best of Both Worlds!)BLP Live Info: theshubox.com/blpliveBe sure to sign up for the newsletter to be notified when the first (pilot) round of BLPA2.0 is open! Episode Sponsors IXL:  Make an impact on your child's learning, get IXL now. Best Laid Plans  listeners can get an exclusive 20% off IXL membership when they sign up today at ⁠https://www.ixl.com/plans⁠.  Green Chef:  Healthy meals that fit your nutrition goals (and are delicious too!).  Head to Greenchef dot com/50bestlaid and use code 50bestlaid to get fifty percent off your first month, then twenty percent off for two months with free shipping.  Mint Mobile:  Save money by changing your wireless plan to Mint Mobile!  Shop plans at ⁠mintmobile.com/BLP⁠.  PrepDish: Healthy meal plans straight to your inbox (and now with easy Instacart ordering!).  Visit ⁠⁠⁠⁠⁠prepdish.com/plans⁠⁠⁠⁠ ⁠for a free 2-week trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the March Q&A episode!Topics discussed include:- Do Nested Goals work in the work setting, and if so, would you do the planning for both at the same time, or separate things out?(Episode mentioned: https://theshubox.com/2026/01/ep-285-sextiles-morning-pages-goals-lists-and-more-listener-tips-qa.html)- How to plan your planning (very meta - but seriously!) - both at larger and smaller time scales- How to plan for community engagement or activism?- Seeking help on syncing Outlook and Google Calendar (listener wisdom requested!)- Suggestions for mood trackingPlus, listener Stephanie gives her take on Ramona & Ruth Planners: (https://www.ramonaandruth.com) Episode Sponsors IXL:  Make an impact on your child's learning, get IXL now. Best Laid Plans  listeners can get an exclusive 20% off IXL membership when they sign up today at https://www.ixl.com/plans.  Green Chef:  Healthy meals that fit your nutrition goals (and are delicious too!).  Head to Greenchef dot com/50bestlaid and use code 50bestlaid to get fifty percent off your first month, then twenty percent off for two months with free shipping.  Mint Mobile:  Save money by changing your wireless plan to Mint Mobile!  Shop plans at mintmobile.com/BLP.  PrepDish: Healthy meal plans straight to your inbox (and now with easy Instacart ordering!).  Visit ⁠⁠⁠⁠prepdish.com/plans⁠⁠⁠⁠ for a free 2-week trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

The winds of change are blowing through Xbox! Two of their three leaders that have guided the entire Series generation in Phil Spencer and Sarah Bond are out. Staying is Matt Booty, who was also promoted (!), and joining as the new CEO of Microsoft Gaming is Asha Sharma. Despite Sarah Bond seemingly being groomed as Phil's successor, Asha steps in with a background that touts her as President of Microsoft's CoreAI alongside time spent at Instacart and Meta as an executive leader. Similarly to when Phil inherited the mess from Don Mattrick, Asha has her work cut out for her. Joining the Dukes is none other than the man to blame for all this nonsense, Brad Ellis. Together, the trio comb through the initial Microsoft blog post that broke the news. From there, we dig into an article by Tom Warren of The Verge who lays the blame of many of Xbox's shortcomings at the feet of Sarah Bond. Like many in our audience asked, we discuss if this is a hit piece, the truth, or somewhere in between. Lastly, Asha Sharma and Matt Booty sat down to chat with Jez Corden about the new lay of the land for Xbox. There are some answers and many questionable non-answers that lead to conversations of their own. Together, let's unpack what is a seismic change for Xbox as the brand continues to feel like it's hanging on by a thread. Visit https://prizepicks.onelink.me/LME0/DEFININGDUKE and use code DEFININGDUKE and get $50 in lineups when you play your first $5 lineup! Please keep in mind that our timestamps are approximate, and will often be slightly off due to dynamic ad placement. 0:00:00 - Intro
0:06:36 - What We're Playing0:35:06  Phil Spencer and Sarah Bond depart from Xbox Learn more about your ad choices. Visit podcastchoices.com/adchoices

Linktree: ⁠https://linktr.ee/Analytic⁠Join The Normandy For Ad-Free NME, Additional Bonus Audio And Visual Content For All Things Nme+! Join Here: ⁠https://ow.ly/msoH50WCu0K⁠The latest Notorious Mass Effect segment from Analytic Dreamz dives deep into the seismic leadership shift at Microsoft Gaming in February 2026. Asha Sharma, former President of Microsoft CoreAI with prior executive roles at Instacart and Meta, has been appointed EVP and CEO of Microsoft Gaming, succeeding Phil Spencer after his 38-year tenure—including 12 years leading Xbox, during which the business nearly tripled in scale. Spencer transitions to an advisory role through summer 2026.Sharma's "Return to Xbox" vision emphasizes reclaiming the brand's renegade spirit of surprise, experimentation, and building what others won't—starting with a recommitment to console hardware and protecting 25 years of ecosystem investments. Key pillars include reducing device barriers across console, PC, mobile, and cloud, while enabling developers to build once and deploy everywhere. Upcoming hardware announcements are teased, amid speculation on continued roadmap support, including potential handhelds, with no abandonment of dedicated consoles confirmed.The segment covers executive changes: Sarah Bond's resignation (after ~8-9 years), Matt Booty's promotion to EVP & Chief Content Officer overseeing nearly 40 studios (Xbox Game Studios, Bethesda, Activision Blizzard, King), and recent financials from Microsoft's Q2 FY26 report—overall corporate revenue up 17% to $81.3B, but gaming down 9% to $5.96B (hardware -32%, content/services -5%), representing just over 7% of total revenue, attributed to softer first-party releases versus prior-year comps. Despite 500M+ monthly active users and top publisher status across platforms, challenges persist from the ecosystem-first shift, exclusivity debates (e.g., ports of Halo, Forza, Gears), and internal fallout from "This Is An Xbox" messaging.Sharma stresses AI as a tool—not a replacement—vowing no "soulless AI slop" in games as human art, while addressing fan concerns with "Hear you" and a data-driven stance: "The plan's the plan until it's not the plan." Analytic Dreamz breaks down the 25-year brand tensions, acquisition legacy (Activision Blizzard, ZeniMax, Minecraft), and what this reset means for Xbox's future amid hardware contraction and multi-platform realities.Tune in for this unfiltered analysis of Microsoft Gaming's pivotal moment in 2026.Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/exclusive-contentPrivacy & Opt-Out: https://redcircle.com/privacy

Bryan Cantrill is the co-founder and CTO of Oxide Computer Company. We discuss why the biggest cloud providers don't use off the shelf hardware, how scaling data centers at samsung's scale exposed problems with hard drive firmware, how the values of NodeJS are in conflict with robust systems, choosing Rust, and the benefits of Oxide Computer's rack scale approach. This is an extended version of an interview posted on Software Engineering Radio. Related links Oxide Computer Oxide and Friends Illumos Platform as a Reflection of Values RFD 26 bhyve CockroachDB Heterogeneous Computing with Raja Koduri Transcript You can help correct transcripts on GitHub. Intro [00:00:00] Jeremy: Today I am talking to Bryan Cantrill. He's the co-founder and CTO of Oxide computer company, and he was previously the CTO of Joyent and he also co-authored the DTrace Tracing framework while he was at Sun Microsystems. [00:00:14] Jeremy: Bryan, welcome to Software Engineering radio. [00:00:17] Bryan: Uh, awesome. Thanks for having me. It's great to be here. [00:00:20] Jeremy: You're the CTO of a company that makes computers. But I think before we get into that, a lot of people who built software, now that the actual computer is abstracted away, they're using AWS or they're using some kind of cloud service. So I thought we could start by talking about, data centers. [00:00:41] Jeremy: 'cause you were. Previously working at Joyent, and I believe you got bought by Samsung and you've previously talked about how you had to figure out, how do I run things at Samsung's scale. So how, how, how was your experience with that? What, what were the challenges there? Samsung scale and migrating off the cloud [00:01:01] Bryan: Yeah, I mean, so at Joyent, and so Joyent was a cloud computing pioneer. Uh, we competed with the likes of AWS and then later GCP and Azure. Uh, and we, I mean, we were operating at a scale, right? We had a bunch of machines, a bunch of dcs, but ultimately we know we were a VC backed company and, you know, a small company by the standards of, certainly by Samsung standards. [00:01:25] Bryan: And so when, when Samsung bought the company, I mean, the reason by the way that Samsung bought Joyent is Samsung's. Cloud Bill was, uh, let's just say it was extremely large. They were spending an enormous amount of money every year on, on the public cloud. And they realized that in order to secure their fate economically, they had to be running on their own infrastructure. [00:01:51] Bryan: It did not make sense. And there's not, was not really a product that Samsung could go buy that would give them that on-prem cloud. Uh, I mean in that, in that regard, like the state of the market was really no different. And so they went looking for a company, uh, and bought, bought Joyent. And when we were on the inside of Samsung. [00:02:11] Bryan: That we learned about Samsung scale. And Samsung loves to talk about Samsung scale. And I gotta tell you, it is more than just chest thumping. Like Samsung Scale really is, I mean, just the, the sheer, the number of devices, the number of customers, just this absolute size. they really wanted to take us out to, to levels of scale, certainly that we had not seen. [00:02:31] Bryan: The reason for buying Joyent was to be able to stand up on their own infrastructure so that we were gonna go buy, we did go buy a bunch of hardware. Problems with server hardware at scale [00:02:40] Bryan: And I remember just thinking, God, I hope Dell is somehow magically better. I hope the problems that we have seen in the small, we just. You know, I just remember hoping and hope is hope. It was of course, a terrible strategy and it was a terrible strategy here too. Uh, and the we that the problems that we saw at the large were, and when you scale out the problems that you see kind of once or twice, you now see all the time and they become absolutely debilitating. [00:03:12] Bryan: And we saw a whole series of really debilitating problems. I mean, many ways, like comically debilitating, uh, in terms of, of showing just how bad the state-of-the-art. Yes. And we had, I mean, it should be said, we had great software and great software expertise, um, and we were controlling our own system software. [00:03:35] Bryan: But even controlling your own system software, your own host OS, your own control plane, which is what we had at Joyent, ultimately, you're pretty limited. You go, I mean, you got the problems that you can obviously solve, the ones that are in your own software, but the problems that are beneath you, the, the problems that are in the hardware platform, the problems that are in the componentry beneath you become the problems that are in the firmware. IO latency due to hard drive firmware [00:04:00] Bryan: Those problems become unresolvable and they are deeply, deeply frustrating. Um, and we just saw a bunch of 'em again, they were. Comical in retrospect, and I'll give you like a, a couple of concrete examples just to give, give you an idea of what kinda what you're looking at. one of the, our data centers had really pathological IO latency. [00:04:23] Bryan: we had a very, uh, database heavy workload. And this was kind of right at the period where you were still deploying on rotating media on hard drives. So this is like, so. An all flash buy did not make economic sense when we did this in, in 2016. This probably, it'd be interesting to know like when was the, the kind of the last time that that actual hard drives made sense? [00:04:50] Bryan: 'cause I feel this was close to it. So we had a, a bunch of, of a pathological IO problems, but we had one data center in which the outliers were actually quite a bit worse and there was so much going on in that system. It took us a long time to figure out like why. And because when, when you, when you're io when you're seeing worse io I mean you're naturally, you wanna understand like what's the workload doing? [00:05:14] Bryan: You're trying to take a first principles approach. What's the workload doing? So this is a very intensive database workload to support the, the object storage system that we had built called Manta. And that the, the metadata tier was stored and uh, was we were using Postgres for that. And that was just getting absolutely slaughtered. [00:05:34] Bryan: Um, and ultimately very IO bound with these kind of pathological IO latencies. Uh, and as we, you know, trying to like peel away the layers to figure out what was going on. And I finally had this thing. So it's like, okay, we are seeing at the, at the device layer, at the at, at the disc layer, we are seeing pathological outliers in this data center that we're not seeing anywhere else. [00:06:00] Bryan: And that does not make any sense. And the thought occurred to me. I'm like, well, maybe we are. Do we have like different. Different rev of firmware on our HGST drives, HGST. Now part of WD Western Digital were the drives that we had everywhere. And, um, so maybe we had a different, maybe I had a firmware bug. [00:06:20] Bryan: I, this would not be the first time in my life at all that I would have a drive firmware issue. Uh, and I went to go pull the firmware, rev, and I'm like, Toshiba makes hard drives? So we had, I mean. I had no idea that Toshiba even made hard drives, let alone that they were our, they were in our data center. [00:06:38] Bryan: I'm like, what is this? And as it turns out, and this is, you know, part of the, the challenge when you don't have an integrated system, which not to pick on them, but Dell doesn't, and what Dell would routinely put just sub make substitutes, and they make substitutes that they, you know, it's kind of like you're going to like, I don't know, Instacart or whatever, and they're out of the thing that you want. [00:07:03] Bryan: So, you know, you're, someone makes a substitute and like sometimes that's okay, but it's really not okay in a data center. And you really want to develop and validate a, an end-to-end integrated system. And in this case, like Toshiba doesn't, I mean, Toshiba does make hard drives, but they are a, or the data they did, uh, they basically were, uh, not competitive and they were not competitive in part for the reasons that we were discovering. [00:07:29] Bryan: They had really serious firmware issues. So the, these were drives that would just simply stop a, a stop acknowledging any reads from the order of 2,700 milliseconds. Long time, 2.7 seconds. Um. And that was a, it was a drive firmware issue, but it was highlighted like a much deeper issue, which was the simple lack of control that we had over our own destiny. [00:07:53] Bryan: Um, and it's an, it's, it's an example among many where Dell is making a decision. That lowers the cost of what they are providing you marginally, but it is then giving you a system that they shouldn't have any confidence in because it's not one that they've actually designed and they leave it to the customer, the end user, to make these discoveries. [00:08:18] Bryan: And these things happen up and down the stack. And for every, for whether it's, and, and not just to pick on Dell because it's, it's true for HPE, it's true for super micro, uh, it's true for your switch vendors. It's, it's true for storage vendors where the, the, the, the one that is left actually integrating these things and trying to make the the whole thing work is the end user sitting in their data center. AWS / Google are not buying off the shelf hardware but you can't use it [00:08:42] Bryan: There's not a product that they can buy that gives them elastic infrastructure, a cloud in their own DC The, the product that you buy is the public cloud. Like when you go in the public cloud, you don't worry about the stuff because that it's, it's AWS's issue or it's GCP's issue. And they are the ones that get this to ground. [00:09:02] Bryan: And they, and this was kind of, you know, the eye-opening moment. Not a surprise. Uh, they are not Dell customers. They're not HPE customers. They're not super micro customers. They have designed their own machines. And to varying degrees, depending on which one you're looking at. But they've taken the clean sheet of paper and the frustration that we had kind of at Joyent and beginning to wonder and then Samsung and kind of wondering what was next, uh, is that, that what they built was not available for purchase in the data center. [00:09:35] Bryan: You could only rent it in the public cloud. And our big belief is that public cloud computing is a really important revolution in infrastructure. Doesn't feel like a different, a deep thought, but cloud computing is a really important revolution. It shouldn't only be available to rent. You should be able to actually buy it. [00:09:53] Bryan: And there are a bunch of reasons for doing that. Uh, one in the one we we saw at Samsung is economics, which I think is still the dominant reason where it just does not make sense to rent all of your compute in perpetuity. But there are other reasons too. There's security, there's risk management, there's latency. [00:10:07] Bryan: There are a bunch of reasons why one might wanna to own one's own infrastructure. But, uh, that was very much the, the, so the, the genesis for oxide was coming out of this very painful experience and a painful experience that, because, I mean, a long answer to your question about like what was it like to be at Samsung scale? [00:10:27] Bryan: Those are the kinds of things that we, I mean, in our other data centers, we didn't have Toshiba drives. We only had the HDSC drives, but it's only when you get to this larger scale that you begin to see some of these pathologies. But these pathologies then are really debilitating in terms of those who are trying to develop a service on top of them. [00:10:45] Bryan: So it was, it was very educational in, in that regard. And you're very grateful for the experience at Samsung in terms of opening our eyes to the challenge of running at that kind of scale. [00:10:57] Jeremy: Yeah, because I, I think as software engineers, a lot of times we, we treat the hardware as a, as a given where, [00:11:08] Bryan: Yeah. [00:11:08] Bryan: Yeah. There's software in chard drives [00:11:09] Jeremy: It sounds like in, in this case, I mean, maybe the issue is not so much that. Dell or HP as a company doesn't own every single piece that they're providing you, but rather the fact that they're swapping pieces in and out without advertising them, and then when it becomes a problem, they're not necessarily willing to, to deal with the, the consequences of that. [00:11:34] Bryan: They just don't know. I mean, I think they just genuinely don't know. I mean, I think that they, it's not like they're making a deliberate decision to kind of ship garbage. It's just that they are making, I mean, I think it's exactly what you said about like, not thinking about the hardware. It's like, what's a hard drive? [00:11:47] Bryan: Like what's it, I mean, it's a hard drive. It's got the same specs as this other hard drive and Intel. You know, it's a little bit cheaper, so why not? It's like, well, like there's some reasons why not, and one of the reasons why not is like, uh, even a hard drive, whether it's rotating media or, or flash, like that's not just hardware. [00:12:05] Bryan: There's software in there. And that the software's like not the same. I mean, there are components where it's like, there's actually, whether, you know, if, if you're looking at like a resistor or a capacitor or something like this Yeah. If you've got two, two parts that are within the same tolerance. Yeah. [00:12:19] Bryan: Like sure. Maybe, although even the EEs I think would be, would be, uh, objecting that a little bit. But the, the, the more complicated you get, and certainly once you get to the, the, the, the kind of the hardware that we think of like a, a, a microprocessor, a a network interface card, a a, a hard driver, an NVME drive. [00:12:38] Bryan: Those things are super complicated and there's a whole bunch of software inside of those things, the firmware, and that's the stuff that, that you can't, I mean, you say that software engineers don't think about that. It's like you, no one can really think about that because it's proprietary that's kinda welded shut and you've got this abstraction into it. [00:12:55] Bryan: But the, the way that thing operates is very core to how the thing in aggregate will behave. And I think that you, the, the kind of, the, the fundamental difference between Oxide's approach and the approach that you get at a Dell HP Supermicro, wherever, is really thinking holistically in terms of hardware and software together in a system that, that ultimately delivers cloud computing to a user. [00:13:22] Bryan: And there's a lot of software at many, many, many, many different layers. And it's very important to think about, about that software and that hardware holistically as a single system. [00:13:34] Jeremy: And during that time at Joyent, when you experienced some of these issues, was it more of a case of you didn't have enough servers experiencing this? So if it would happen, you might say like, well, this one's not working, so maybe we'll just replace the hardware. What, what was the thought process when you were working at that smaller scale and, and how did these issues affect you? UEFI / Baseboard Management Controller [00:13:58] Bryan: Yeah, at the smaller scale, you, uh, you see fewer of them, right? You just see it's like, okay, we, you know, what you might see is like, that's weird. We kinda saw this in one machine versus seeing it in a hundred or a thousand or 10,000. Um, so you just, you just see them, uh, less frequently as a result, they are less debilitating. [00:14:16] Bryan: Um, I, I think that it's, when you go to that larger scale, those things that become, that were unusual now become routine and they become debilitating. Um, so it, it really is in many regards a function of scale. Uh, and then I think it was also, you know, it was a little bit dispiriting that kind of the substrate we were building on really had not improved. [00:14:39] Bryan: Um, and if you look at, you know, the, if you buy a computer server, buy an x86 server. There is a very low layer of firmware, the BIOS, the basic input output system, the UEFI BIOS, and this is like an abstraction layer that has, has existed since the eighties and hasn't really meaningfully improved. Um, the, the kind of the transition to UEFI happened with, I mean, I, I ironically with Itanium, um, you know, two decades ago. [00:15:08] Bryan: but beyond that, like this low layer, this lowest layer of platform enablement software is really only impeding the operability of the system. Um, you look at the baseboard management controller, which is the kind of the computer within the computer, there is a, uh, there is an element in the machine that needs to handle environmentals, that needs to handle, uh, operate the fans and so on. [00:15:31] Bryan: Uh, and that traditionally has this, the space board management controller, and that architecturally just hasn't improved in the last two decades. And, you know, that's, it's a proprietary piece of silicon. Generally from a company that no one's ever heard of called a Speed, uh, which has to be, is written all on caps, so I guess it needs to be screamed. [00:15:50] Bryan: Um, a speed has a proprietary part that has a, there is a root password infamously there, is there, the root password is encoded effectively in silicon. So, uh, which is just, and for, um, anyone who kind of goes deep into these things, like, oh my God, are you kidding me? Um, when we first started oxide, the wifi password was a fraction of the a speed root password for the bmc. [00:16:16] Bryan: It's kinda like a little, little BMC humor. Um, but those things, it was just dispiriting that, that the, the state-of-the-art was still basically personal computers running in the data center. Um, and that's part of what, what was the motivation for doing something new? [00:16:32] Jeremy: And for the people using these systems, whether it's the baseboard management controller or it's the The BIOS or UF UEFI component, what are the actual problems that people are seeing seen? Security vulnerabilities and poor practices in the BMC [00:16:51] Bryan: Oh man, I, the, you are going to have like some fraction of your listeners, maybe a big fraction where like, yeah, like what are the problems? That's a good question. And then you're gonna have the people that actually deal with these things who are, did like their heads already hit the desk being like, what are the problems? [00:17:06] Bryan: Like what are the non problems? Like what, what works? Actually, that's like a shorter answer. Um, I mean, there are so many problems and a lot of it is just like, I mean, there are problems just architecturally these things are just so, I mean, and you could, they're the problems spread to the horizon, so you can kind of start wherever you want. [00:17:24] Bryan: But I mean, as like, as a really concrete example. Okay, so the, the BMCs that, that the computer within the computer that needs to be on its own network. So you now have like not one network, you got two networks that, and that network, by the way, it, that's the network that you're gonna log into to like reset the machine when it's otherwise unresponsive. [00:17:44] Bryan: So that going into the BMC, you can are, you're able to control the entire machine. Well it's like, alright, so now I've got a second net network that I need to manage. What is running on the BMC? Well, it's running some. Ancient, ancient version of Linux it that you got. It's like, well how do I, how do I patch that? [00:18:02] Bryan: How do I like manage the vulnerabilities with that? Because if someone is able to root your BMC, they control the system. So it's like, this is not you've, and now you've gotta go deal with all of the operational hair around that. How do you upgrade that system updating the BMC? I mean, it's like you've got this like second shadow bad infrastructure that you have to go manage. [00:18:23] Bryan: Generally not open source. There's something called open BMC, um, which, um, you people use to varying degrees, but you're generally stuck with the proprietary BMC, so you're generally stuck with, with iLO from HPE or iDRAC from Dell or, or, uh, the, uh, su super micros, BMC, that H-P-B-M-C, and you are, uh, it is just excruciating pain. [00:18:49] Bryan: Um, and that this is assuming that by the way, that everything is behaving correctly. The, the problem is that these things often don't behave correctly, and then the consequence of them not behaving correctly. It's really dire because it's at that lowest layer of the system. So, I mean, I'll give you a concrete example. [00:19:07] Bryan: a customer of theirs reported to me, so I won't disclose the vendor, but let's just say that a well-known vendor had an issue with their, their temperature sensors were broken. Um, and the thing would always read basically the wrong value. So it was the BMC that had to like, invent its own ki a different kind of thermal control loop. [00:19:28] Bryan: And it would index on the, on the, the, the, the actual inrush current. It would, they would look at that at the current that's going into the CPU to adjust the fan speed. That's a great example of something like that's a, that's an interesting idea. That doesn't work. 'cause that's actually not the temperature. [00:19:45] Bryan: So like that software would crank the fans whenever you had an inrush of current and this customer had a workload that would spike the current and by it, when it would spike the current, the, the, the fans would kick up and then they would slowly degrade over time. Well, this workload was spiking the current faster than the fans would degrade, but not fast enough to actually heat up the part. [00:20:08] Bryan: And ultimately over a very long time, in a very painful investigation, it's customer determined that like my fans are cranked in my data center for no reason. We're blowing cold air. And it's like that, this is on the order of like a hundred watts, a server of, of energy that you shouldn't be spending and like that ultimately what that go comes down to this kind of broken software hardware interface at the lowest layer that has real meaningful consequence, uh, in terms of hundreds of kilowatts, um, across a data center. So this stuff has, has very, very, very real consequence and it's such a shadowy world. Part of the reason that, that your listeners that have dealt with this, that our heads will hit the desk is because it is really aggravating to deal with problems with this layer. [00:21:01] Bryan: You, you feel powerless. You don't control or really see the software that's on them. It's generally proprietary. You are relying on your vendor. Your vendor is telling you that like, boy, I don't know. You're the only customer seeing this. I mean, the number of times I have heard that for, and I, I have pledged that we're, we're not gonna say that at oxide because it's such an unaskable thing to say like, you're the only customer saying this. [00:21:25] Bryan: It's like, it feels like, are you blaming me for my problem? Feels like you're blaming me for my problem? Um, and what you begin to realize is that to a degree, these folks are speaking their own truth because the, the folks that are running at real scale at Hyperscale, those folks aren't Dell, HP super micro customers. [00:21:46] Bryan: They're actually, they've done their own thing. So it's like, yeah, Dell's not seeing that problem, um, because they're not running at the same scale. Um, but when you do run, you only have to run at modest scale before these things just become. Overwhelming in terms of the, the headwind that they present to people that wanna deploy infrastructure. The problem is felt with just a few racks [00:22:05] Jeremy: Yeah, so maybe to help people get some perspective at, at what point do you think that people start noticing or start feeling these problems? Because I imagine that if you're just have a few racks or [00:22:22] Bryan: do you have a couple racks or the, or do you wonder or just wondering because No, no, no. I would think, I think anyone who deploys any number of servers, especially now, especially if your experience is only in the cloud, you're gonna be like, what the hell is this? I mean, just again, just to get this thing working at all. [00:22:39] Bryan: It is so it, it's so hairy and so congealed, right? It's not designed. Um, and it, it, it, it's accreted it and it's so obviously accreted that you are, I mean, nobody who is setting up a rack of servers is gonna think to themselves like, yes, this is the right way to go do it. This all makes sense because it's, it's just not, it, I, it feels like the kit, I mean, kit car's almost too generous because it implies that there's like a set of plans to work to in the end. [00:23:08] Bryan: Uh, I mean, it, it, it's a bag of bolts. It's a bunch of parts that you're putting together. And so even at the smallest scales, that stuff is painful. Just architecturally, it's painful at the small scale then, but at least you can get it working. I think the stuff that then becomes debilitating at larger scale are the things that are, are worse than just like, I can't, like this thing is a mess to get working. [00:23:31] Bryan: It's like the, the, the fan issue that, um, where you are now seeing this over, you know, hundreds of machines or thousands of machines. Um, so I, it is painful at more or less all levels of scale. There's, there is no level at which the, the, the pc, which is really what this is, this is a, the, the personal computer architecture from the 1980s and there is really no level of scale where that's the right unit. Running elastic infrastructure is the hardware but also, hypervisor, distributed database, api, etc [00:23:57] Bryan: I mean, where that's the right thing to go deploy, especially if what you are trying to run. Is elastic infrastructure, a cloud. Because the other thing is like we, we've kinda been talking a lot about that hardware layer. Like hardware is, is just the start. Like you actually gotta go put software on that and actually run that as elastic infrastructure. [00:24:16] Bryan: So you need a hypervisor. Yes. But you need a lot more than that. You, you need to actually, you, you need a distributed database, you need web endpoints. You need, you need a CLI, you need all the stuff that you need to actually go run an actual service of compute or networking or storage. I mean, and for, for compute, even for compute, there's a ton of work to be done. [00:24:39] Bryan: And compute is by far, I would say the simplest of the, of the three. When you look at like networks, network services, storage services, there's a whole bunch of stuff that you need to go build in terms of distributed systems to actually offer that as a cloud. So it, I mean, it is painful at more or less every LE level if you are trying to deploy cloud computing on. What's a control plane? [00:25:00] Jeremy: And for someone who doesn't have experience building or working with this type of infrastructure, when you talk about a control plane, what, what does that do in the context of this system? [00:25:16] Bryan: So control plane is the thing that is, that is everything between your API request and that infrastructure actually being acted upon. So you go say, Hey, I, I want a provision, a vm. Okay, great. We've got a whole bunch of things we're gonna provision with that. We're gonna provision a vm, we're gonna get some storage that's gonna go along with that, that's got a network storage service that's gonna come out of, uh, we've got a virtual network that we're gonna either create or attach to. [00:25:39] Bryan: We've got a, a whole bunch of things we need to go do for that. For all of these things, there are metadata components that need, we need to keep track of this thing that, beyond the actual infrastructure that we create. And then we need to go actually, like act on the actual compute elements, the hostos, what have you, the switches, what have you, and actually go. [00:25:56] Bryan: Create these underlying things and then connect them. And there's of course, the challenge of just getting that working is a big challenge. Um, but getting that working robustly, getting that working is, you know, when you go to provision of vm, um, the, all the, the, the steps that need to happen and what happens if one of those steps fails along the way? [00:26:17] Bryan: What happens if, you know, one thing we're very mindful of is these kind of, you get these long tails of like, why, you know, generally our VM provisioning happened within this time, but we get these long tails where it takes much longer. What's going on? What, where in this process are we, are we actually spending time? [00:26:33] Bryan: Uh, and there's a whole lot of complexity that you need to go deal with that. There's a lot of complexity that you need to go deal with this effectively, this workflow that's gonna go create these things and manage them. Um, we use a, a pattern that we call, that are called sagas, actually is a, is a database pattern from the eighties. [00:26:51] Bryan: Uh, Katie McCaffrey is a, is a database reCrcher who, who, uh, I, I think, uh, reintroduce the idea of, of sagas, um, in the last kind of decade. Um, and this is something that we picked up, um, and I've done a lot of really interesting things with, um, to allow for, to this kind of, these workflows to be, to be managed and done so robustly in a way that you can restart them and so on. [00:27:16] Bryan: Uh, and then you guys, you get this whole distributed system that can do all this. That whole distributed system, that itself needs to be reliable and available. So if you, you know, you need to be able to, what happens if you, if you pull a sled or if a sled fails, how does the system deal with that? [00:27:33] Bryan: How does the system deal with getting an another sled added to the system? Like how do you actually grow this distributed system? And then how do you update it? How do you actually go from one version to the next? And all of that has to happen across an air gap where this is gonna run as part of the computer. [00:27:49] Bryan: So there are, it, it is fractally complicated. There, there is a lot of complexity here in, in software, in the software system and all of that. We kind of, we call the control plane. Um, and it, this is the what exists at AWS at GCP, at Azure. When you are hitting an endpoint that's provisioning an EC2 instance for you. [00:28:10] Bryan: There is an AWS control plane that is, is doing all of this and has, uh, some of these similar aspects and certainly some of these similar challenges. Are vSphere / Proxmox / Hyper-V in the same category? [00:28:20] Jeremy: And for people who have run their own servers with something like say VMware or Hyper V or Proxmox, are those in the same category? [00:28:32] Bryan: Yeah, I mean a little bit. I mean, it kind of like vSphere Yes. Via VMware. No. So it's like you, uh, VMware ESX is, is kind of a key building block upon which you can build something that is a more meaningful distributed system. When it's just like a machine that you're provisioning VMs on, it's like, okay, well that's actually, you as the human might be the control plane. [00:28:52] Bryan: Like, that's, that, that's, that's a much easier problem. Um, but when you've got, you know, tens, hundreds, thousands of machines, you need to do it robustly. You need something to coordinate that activity and you know, you need to pick which sled you land on. You need to be able to move these things. You need to be able to update that whole system. [00:29:06] Bryan: That's when you're getting into a control plane. So, you know, some of these things have kind of edged into a control plane, certainly VMware. Um, now Broadcom, um, has delivered something that's kind of cloudish. Um, I think that for folks that are truly born on the cloud, it, it still feels somewhat, uh, like you're going backwards in time when you, when you look at these kind of on-prem offerings. [00:29:29] Bryan: Um, but, but it, it, it's got these aspects to it for sure. Um, and I think that we're, um, some of these other things when you're just looking at KVM or just looks looking at Proxmox you kind of need to, to connect it to other broader things to turn it into something that really looks like manageable infrastructure. [00:29:47] Bryan: And then many of those projects are really, they're either proprietary projects, uh, proprietary products like vSphere, um, or you are really dealing with open source projects that are. Not necessarily aimed at the same level of scale. Um, you know, you look at a, again, Proxmox or, uh, um, you'll get an OpenStack. [00:30:05] Bryan: Um, and you know, OpenStack is just a lot of things, right? I mean, OpenStack has got so many, the OpenStack was kind of a, a free for all, for every infrastructure vendor. Um, and I, you know, there was a time people were like, don't you, aren't you worried about all these companies together that, you know, are coming together for OpenStack? [00:30:24] Bryan: I'm like, haven't you ever worked for like a company? Like, companies don't get along. By the way, it's like having multiple companies work together on a thing that's bad news, not good news. And I think, you know, one of the things that OpenStack has definitely struggled with, kind of with what, actually the, the, there's so many different kind of vendor elements in there that it's, it's very much not a product, it's a project that you're trying to run. [00:30:47] Bryan: But that's, but that very much is in, I mean, that's, that's similar certainly in spirit. [00:30:53] Jeremy: And so I think this is kind of like you're alluding to earlier, the piece that allows you to allocate, compute, storage, manage networking, gives you that experience of I can go to a web console or I can use an API and I can spin up machines, get them all connected. At the end of the day, the control plane. Is allowing you to do that in hopefully a user-friendly way. [00:31:21] Bryan: That's right. Yep. And in the, I mean, in order to do that in a modern way, it's not just like a user-friendly way. You really need to have a CLI and a web UI and an API. Those all need to be drawn from the same kind of single ground truth. Like you don't wanna have any of those be an afterthought for the other. [00:31:39] Bryan: You wanna have the same way of generating all of those different endpoints and, and entries into the system. Building a control plane now has better tools (Rust, CockroachDB) [00:31:46] Jeremy: And if you take your time at Joyent as an example. What kind of tools existed for that versus how much did you have to build in-house for as far as the hypervisor and managing the compute and all that? [00:32:02] Bryan: Yeah, so we built more or less everything in house. I mean, what you have is, um, and I think, you know, over time we've gotten slightly better tools. Um, I think, and, and maybe it's a little bit easier to talk about the, kind of the tools we started at Oxide because we kind of started with a, with a clean sheet of paper at oxide. [00:32:16] Bryan: We wanted to, knew we wanted to go build a control plane, but we were able to kind of go revisit some of the components. So actually, and maybe I'll, I'll talk about some of those changes. So when we, at, For example, at Joyent, when we were building a cloud at Joyent, there wasn't really a good distributed database. [00:32:34] Bryan: Um, so we were using Postgres as our database for metadata and there were a lot of challenges. And Postgres is not a distributed database. It's running. With a primary secondary architecture, and there's a bunch of issues there, many of which we discovered the hard way. Um, when we were coming to oxide, you have much better options to pick from in terms of distributed databases. [00:32:57] Bryan: You know, we, there was a period that now seems maybe potentially brief in hindsight, but of a really high quality open source distributed databases. So there were really some good ones to, to pick from. Um, we, we built on CockroachDB on CRDB. Um, so that was a really important component. That we had at oxide that we didn't have at Joyent. [00:33:19] Bryan: Um, so we were, I wouldn't say we were rolling our own distributed database, we were just using Postgres and uh, and, and dealing with an enormous amount of pain there in terms of the surround. Um, on top of that, and, and, you know, a, a control plane is much more than a database, obviously. Uh, and you've gotta deal with, uh, there's a whole bunch of software that you need to go, right. [00:33:40] Bryan: Um, to be able to, to transform these kind of API requests into something that is reliable infrastructure, right? And there, there's a lot to that. Uh, especially when networking gets in the mix, when storage gets in the mix, uh, there are a whole bunch of like complicated steps that need to be done, um, at Joyent. [00:33:59] Bryan: Um, we, in part because of the history of the company and like, look. This, this just is not gonna sound good, but it just is what it is and I'm just gonna own it. We did it all in Node, um, at Joyent, which I, I, I know it sounds really right now, just sounds like, well, you, you built it with Tinker Toys. You Okay. [00:34:18] Bryan: Uh, did, did you think it was, you built the skyscraper with Tinker Toys? Uh, it's like, well, okay. We actually, we had greater aspirations for the Tinker Toys once upon a time, and it was better than, you know, than Twisted Python and Event Machine from Ruby, and we weren't gonna do it in Java. All right. [00:34:32] Bryan: So, but let's just say that that experiment, uh, that experiment did ultimately end in a predictable fashion. Um, and, uh, we, we decided that maybe Node was not gonna be the best decision long term. Um, Joyent was the company behind node js. Uh, back in the day, Ryan Dahl worked for Joyent. Uh, and then, uh, then we, we, we. [00:34:53] Bryan: Uh, landed that in a foundation in about, uh, what, 2015, something like that. Um, and began to consider our world beyond, uh, beyond Node. Rust at Oxide [00:35:04] Bryan: A big tool that we had in the arsenal when we started Oxide is Rust. Um, and so indeed the name of the company is, is a tip of the hat to the language that we were pretty sure we were gonna be building a lot of stuff in. [00:35:16] Bryan: Namely Rust. And, uh, rust is, uh, has been huge for us, a very important revolution in programming languages. you know, there, there, there have been different people kind of coming in at different times and I kinda came to Rust in what I, I think is like this big kind of second expansion of rust in 2018 when a lot of technologists were think, uh, sick of Node and also sick of Go. [00:35:43] Bryan: And, uh, also sick of C++. And wondering is there gonna be something that gives me the, the, the performance, of that I get outta C. The, the robustness that I can get out of a C program but is is often difficult to achieve. but can I get that with kind of some, some of the velocity of development, although I hate that term, some of the speed of development that you get out of a more interpreted language. [00:36:08] Bryan: Um, and then by the way, can I actually have types, I think types would be a good idea? Uh, and rust obviously hits the sweet spot of all of that. Um, it has been absolutely huge for us. I mean, we knew when we started the company again, oxide, uh, we were gonna be using rust in, in quite a, quite a. Few places, but we weren't doing it by fiat. [00:36:27] Bryan: Um, we wanted to actually make sure we're making the right decision, um, at, at every different, at every layer. Uh, I think what has been surprising is the sheer number of layers at which we use rust in terms of, we've done our own embedded firmware in rust. We've done, um, in, in the host operating system, which is still largely in C, but very big components are in rust. [00:36:47] Bryan: The hypervisor Propolis is all in rust. Uh, and then of course the control plane, that distributed system on that is all in rust. So that was a very important thing that we very much did not need to build ourselves. We were able to really leverage, uh, a terrific community. Um. We were able to use, uh, and we've done this at Joyent as well, but at Oxide, we've used Illumos as a hostos component, which, uh, our variant is called Helios. [00:37:11] Bryan: Um, we've used, uh, bhyve um, as a, as as that kind of internal hypervisor component. we've made use of a bunch of different open source components to build this thing, um, which has been really, really important for us. Uh, and open source components that didn't exist even like five years prior. [00:37:28] Bryan: That's part of why we felt that 2019 was the right time to start the company. And so we started Oxide. The problems building a control plane in Node [00:37:34] Jeremy: You had mentioned that at Joyent, you had tried to build this in, in Node. What were the, what were the, the issues or the, the challenges that you had doing that? [00:37:46] Bryan: Oh boy. Yeah. again, we, I kind of had higher hopes in 2010, I would say. When we, we set on this, um, the, the, the problem that we had just writ large, um. JavaScript is really designed to allow as many people on earth to write a program as possible, which is good. I mean, I, I, that's a, that's a laudable goal. [00:38:09] Bryan: That is the goal ultimately of such as it is of JavaScript. It's actually hard to know what the goal of JavaScript is, unfortunately, because Brendan Ike never actually wrote a book. so that there is not a canonical, you've got kind of Doug Crockford and other people who've written things on JavaScript, but it's hard to know kind of what the original intent of JavaScript is. [00:38:27] Bryan: The name doesn't even express original intent, right? It was called Live Script, and it was kind of renamed to JavaScript during the Java Frenzy of the late nineties. A name that makes no sense. There is no Java in JavaScript. that is kind of, I think, revealing to kind of the, uh, the unprincipled mess that is JavaScript. [00:38:47] Bryan: It, it, it's very pragmatic at some level, um, and allows anyone to, it makes it very easy to write software. The problem is it's much more difficult to write really rigorous software. So, uh, and this is what I should differentiate JavaScript from TypeScript. This is really what TypeScript is trying to solve. [00:39:07] Bryan: TypeScript is like. How can, I think TypeScript is a, is a great step forward because TypeScript is like, how can we bring some rigor to this? Like, yes, it's great that it's easy to write JavaScript, but that's not, we, we don't wanna do that for Absolutely. I mean that, that's not the only problem we solve. [00:39:23] Bryan: We actually wanna be able to write rigorous software and it's actually okay if it's a little harder to write rigorous software that's actually okay if it gets leads to, to more rigorous artifacts. Um, but in JavaScript, I mean, just a concrete example. You know, there's nothing to prevent you from referencing a property that doesn't actually exist in JavaScript. [00:39:43] Bryan: So if you fat finger a property name, you are relying on something to tell you. By the way, I think you've misspelled this because there is no type definition for this thing. And I don't know that you've got one that's spelled correctly, one that's spelled incorrectly, that's often undefined. And then the, when you actually go, you say you've got this typo that is lurking in your what you want to be rigorous software. [00:40:07] Bryan: And if you don't execute that code, like you won't know that's there. And then you do execute that code. And now you've got a, you've got an undefined object. And now that's either gonna be an exception or it can, again, depends on how that's handled. It can be really difficult to determine the origin of that, of, of that error, of that programming. [00:40:26] Bryan: And that is a programmer error. And one of the big challenges that we had with Node is that programmer errors and operational errors, like, you know, I'm out of disk space as an operational error. Those get conflated and it becomes really hard. And in fact, I think the, the language wanted to make it easier to just kind of, uh, drive on in the event of all errors. [00:40:53] Bryan: And it's like, actually not what you wanna do if you're trying to build a reliable, robust system. So we had. No end of issues. [00:41:01] Bryan: We've got a lot of experience developing rigorous systems, um, again coming out of operating systems development and so on. And we want, we brought some of that rigor, if strangely, to JavaScript. So one of the things that we did is we brought a lot of postmortem, diagnos ability and observability to node. [00:41:18] Bryan: And so if, if one of our node processes. Died in production, we would actually get a core dump from that process, a core dump that we could actually meaningfully process. So we did a bunch of kind of wild stuff. I mean, actually wild stuff where we could actually make sense of the JavaScript objects in a binary core dump. JavaScript values ease of getting started over robustness [00:41:41] Bryan: Um, and things that we thought were really important, and this is the, the rest of the world just looks at this being like, what the hell is this? I mean, it's so out of step with it. The problem is that we were trying to bridge two disconnected cultures of one developing really. Rigorous software and really designing it for production, diagnosability and the other, really designing it to software to run in the browser and for anyone to be able to like, you know, kind of liven up a webpage, right? [00:42:10] Bryan: Is kinda the origin of, of live script and then JavaScript. And we were kind of the only ones sitting at the intersection of that. And you begin when you are the only ones sitting at that kind of intersection. You just are, you're, you're kind of fighting a community all the time. And we just realized that we are, there were so many things that the community wanted to do that we felt are like, no, no, this is gonna make software less diagnosable. It's gonna make it less robust. The NodeJS split and why people left [00:42:36] Bryan: And then you realize like, I'm, we're the only voice in the room because we have got, we have got desires for this language that it doesn't have for itself. And this is when you realize you're in a bad relationship with software. It's time to actually move on. And in fact, actually several years after, we'd already kind of broken up with node. [00:42:55] Bryan: Um, and it was like, it was a bit of an acrimonious breakup. there was a, uh, famous slash infamous fork of node called IoJS Um, and this was viewed because people, the community, thought that Joyent was being what was not being an appropriate steward of node js and was, uh, not allowing more things to come into to, to node. [00:43:19] Bryan: And of course, the reason that we of course, felt that we were being a careful steward and we were actively resisting those things that would cut against its fitness for a production system. But it's some way the community saw it and they, and forked, um, and, and I think the, we knew before the fork that's like, this is not working and we need to get this thing out of our hands. Platform is a reflection of values node summit talk [00:43:43] Bryan: And we're are the wrong hands for this? This needs to be in a foundation. Uh, and so we kind of gone through that breakup, uh, and maybe it was two years after that. That, uh, friend of mine who was um, was running the, uh, the node summit was actually, it's unfortunately now passed away. Charles er, um, but Charles' venture capitalist great guy, and Charles was running Node Summit and came to me in 2017. [00:44:07] Bryan: He is like, I really want you to keynote Node Summit. And I'm like, Charles, I'm not gonna do that. I've got nothing nice to say. Like, this is the, the, you don't want, I'm the last person you wanna keynote. He's like, oh, if you have nothing nice to say, you should definitely keynote. You're like, oh God, okay, here we go. [00:44:22] Bryan: He's like, no, I really want you to talk about, like, you should talk about the Joyent breakup with NodeJS. I'm like, oh man. [00:44:29] Bryan: And that led to a talk that I'm really happy that I gave, 'cause it was a very important talk for me personally. Uh, called Platform is a reflection of values and really looking at the values that we had for Node and the values that Node had for itself. And they didn't line up. [00:44:49] Bryan: And the problem is that the values that Node had for itself and the values that we had for Node are all kind of positives, right? Like there's nobody in the node community who's like, I don't want rigor, I hate rigor. It's just that if they had the choose between rigor and making the language approachable. [00:45:09] Bryan: They would choose approachability every single time. They would never choose rigor. And, you know, that was a, that was a big eye-opener. I do, I would say, if you watch this talk. [00:45:20] Bryan: because I knew that there's, like, the audience was gonna be filled with, with people who, had been a part of the fork in 2014, I think was the, the, the, the fork, the IOJS fork. And I knew that there, there were, there were some, you know, some people that were, um, had been there for the fork and. [00:45:41] Bryan: I said a little bit of a trap for the audience. But the, and the trap, I said, you know what, I, I kind of talked about the values that we had and the aspirations we had for Node, the aspirations that Node had for itself and how they were different. [00:45:53] Bryan: And, you know, and I'm like, look in, in, in hindsight, like a fracture was inevitable. And in 2014 there was finally a fracture. And do people know what happened in 2014? And if you, if you, you could listen to that talk, everyone almost says in unison, like IOJS. I'm like, oh right. IOJS. Right. That's actually not what I was thinking of. [00:46:19] Bryan: And I go to the next slide and is a tweet from a guy named TJ Holloway, Chuck, who was the most prolific contributor to Node. And it was his tweet also in 2014 before the fork, before the IOJS fork explaining that he was leaving Node and that he was going to go. And you, if you turn the volume all the way up, you can hear the audience gasp. [00:46:41] Bryan: And it's just delicious because the community had never really come, had never really confronted why TJ left. Um, there. And I went through a couple folks, Felix, bunch of other folks, early Node folks. That were there in 2010, were leaving in 2014, and they were going to go primarily, and they were going to go because they were sick of the same things that we were sick of. [00:47:09] Bryan: They, they, they had hit the same things that we had hit and they were frustrated. I I really do believe this, that platforms do reflect their own values. And when you are making a software decision, you are selecting value. [00:47:26] Bryan: You should select values that align with the values that you have for that software. That is, those are, that's way more important than other things that people look at. I think people look at, for example, quote unquote community size way too frequently, community size is like. Eh, maybe it can be fine. [00:47:44] Bryan: I've been in very large communities, node. I've been in super small open source communities like AUMs and RAs, a bunch of others. there are strengths and weaknesses to both approaches just as like there's a strength to being in a big city versus a small town. Me personally, I'll take the small community more or less every time because the small community is almost always self-selecting based on values and just for the same reason that I like working at small companies or small teams. [00:48:11] Bryan: There's a lot of value to be had in a small community. It's not to say that large communities are valueless, but again, long answer to your question of kind of where did things go south with Joyent and node. They went south because the, the values that we had and the values the community had didn't line up and that was a very educational experience, as you might imagine. [00:48:33] Jeremy: Yeah. And, and given that you mentioned how, because of those values, some people moved from Node to go, and in the end for much of what oxide is building. You ended up using rust. What, what would you say are the, the values of go and and rust, and how did you end up choosing Rust given that. Go's decisions regarding generics, versioning, compilation speed priority [00:48:56] Bryan: Yeah, I mean, well, so the value for, yeah. And so go, I mean, I understand why people move from Node to Go, go to me was kind of a lateral move. Um, there were a bunch of things that I, uh, go was still garbage collected, um, which I didn't like. Um, go also is very strange in terms of there are these kind of like. [00:49:17] Bryan: These autocratic kind of decisions that are very bizarre. Um, there, I mean, generics is kind of a famous one, right? Where go kind of as a point of principle didn't have generics, even though go itself actually the innards of go did have generics. It's just that you a go user weren't allowed to have them. [00:49:35] Bryan: And you know, it's kind of, there was, there was an old cartoon years and years ago about like when a, when a technologist is telling you that something is technically impossible, that actually means I don't feel like it. Uh, and there was a certain degree of like, generics are technically impossible and go, it's like, Hey, actually there are. [00:49:51] Bryan: And so there was, and I just think that the arguments against generics were kind of disingenuous. Um, and indeed, like they ended up adopting generics and then there's like some super weird stuff around like, they're very anti-assertion, which is like, what, how are you? Why are you, how is someone against assertions, it doesn't even make any sense, but it's like, oh, nope. [00:50:10] Bryan: Okay. There's a whole scree on it. Nope, we're against assertions and the, you know, against versioning. There was another thing like, you know, the Rob Pike has kind of famously been like, you should always just run on the way to commit. And you're like, does that, is that, does that make sense? I mean this, we actually built it. [00:50:26] Bryan: And so there are a bunch of things like that. You're just like, okay, this is just exhausting and. I mean, there's some things about Go that are great and, uh, plenty of other things that I just, I'm not a fan of. Um, I think that the, in the end, like Go cares a lot about like compile time. It's super important for Go Right? [00:50:44] Bryan: Is very quick, compile time. I'm like, okay. But that's like compile time is not like, it's not unimportant, it's doesn't have zero importance. But I've got other things that are like lots more important than that. Um, what I really care about is I want a high performing artifact. I wanted garbage collection outta my life. Don't think garbage collection has good trade offs [00:51:00] Bryan: I, I gotta tell you, I, I like garbage collection to me is an embodiment of this like, larger problem of where do you put cognitive load in the software development process. And what garbage collection is saying to me it is right for plenty of other people and the software that they wanna develop. [00:51:21] Bryan: But for me and the software that I wanna develop, infrastructure software, I don't want garbage collection because I can solve the memory allocation problem. I know when I'm like, done with something or not. I mean, it's like I, whether that's in, in C with, I mean it's actually like, it's really not that hard to not leak memory in, in a C base system. [00:51:44] Bryan: And you can. give yourself a lot of tooling that allows you to diagnose where memory leaks are coming from. So it's like that is a solvable problem. There are other challenges with that, but like, when you are developing a really sophisticated system that has garbage collection is using garbage collection. [00:51:59] Bryan: You spend as much time trying to dork with the garbage collector to convince it to collect the thing that you know is garbage. You are like, I've got this thing. I know it's garbage. Now I need to use these like tips and tricks to get the garbage collector. I mean, it's like, it feels like every Java performance issue goes to like minus xx call and use the other garbage collector, whatever one you're using, use a different one and using a different, a different approach. [00:52:23] Bryan: It's like, so you're, you're in this, to me, it's like you're in the worst of all worlds where. the reason that garbage collection is helpful is because the programmer doesn't have to think at all about this problem. But now you're actually dealing with these long pauses in production. [00:52:38] Bryan: You're dealing with all these other issues where actually you need to think a lot about it. And it's kind of, it, it it's witchcraft. It, it, it's this black box that you can't see into. So it's like, what problem have we solved exactly? And I mean, so the fact that go had garbage collection, it's like, eh, no, I, I do not want, like, and then you get all the other like weird fatwahs and you know, everything else. [00:52:57] Bryan: I'm like, no, thank you. Go is a no thank you for me, I, I get it why people like it or use it, but it's, it's just, that was not gonna be it. Choosing Rust [00:53:04] Bryan: I'm like, I want C. but I, there are things I didn't like about C too. I was looking for something that was gonna give me the deterministic kind of artifact that I got outta C. But I wanted library support and C is tough because there's, it's all convention. you know, there's just a bunch of other things that are just thorny. And I remember thinking vividly in 2018, I'm like, well, it's rust or bust. Ownership model, algebraic types, error handling [00:53:28] Bryan: I'm gonna go into rust. And, uh, I hope I like it because if it's not this, it's gonna like, I'm gonna go back to C I'm like literally trying to figure out what the language is for the back half of my career. Um, and when I, you know, did what a lot of people were doing at that time and people have been doing since of, you know, really getting into rust and really learning it, appreciating the difference in the, the model for sure, the ownership model people talk about. [00:53:54] Bryan: That's also obviously very important. It was the error handling that blew me away. And the idea of like algebraic types, I never really had algebraic types. Um, and the ability to, to have. And for error handling is one of these really, uh, you, you really appreciate these things where it's like, how do you deal with a, with a function that can either succeed and return something or it can fail, and the way c deals with that is bad with these kind of sentinels for errors. [00:54:27] Bryan: And, you know, does negative one mean success? Does negative one mean failure? Does zero mean failure? Some C functions, zero means failure. Traditionally in Unix, zero means success. And like, what if you wanna return a file descriptor, you know, it's like, oh. And then it's like, okay, then it'll be like zero through positive N will be a valid result. [00:54:44] Bryan: Negative numbers will be, and like, was it negative one and I said airo, or is it a negative number that did not, I mean, it's like, and that's all convention, right? People do all, all those different things and it's all convention and it's easy to get wrong, easy to have bugs, can't be statically checked and so on. Um, and then what Go says is like, well, you're gonna have like two return values and then you're gonna have to like, just like constantly check all of these all the time. Um, which is also kind of gross. Um, JavaScript is like, Hey, let's toss an exception. If, if we don't like something, if we see an error, we'll, we'll throw an exception. [00:55:15] Bryan: There are a bunch of reasons I don't like that. Um, and you look, you'll get what Rust does, where it's like, no, no, no. We're gonna have these algebra types, which is to say this thing can be a this thing or that thing, but it, but it has to be one of these. And by the way, you don't get to process this thing until you conditionally match on one of these things. [00:55:35] Bryan: You're gonna have to have a, a pattern match on this thing to determine if it's a this or a that, and if it in, in the result type that you, the result is a generic where it's like, it's gonna be either the thing that you wanna return. It's gonna be an okay that contains the thing you wanna return, or it's gonna be an error that contains your error and it forces your code to deal with that. [00:55:57] Bryan: And what that does is it shifts the cognitive load from the person that is operating this thing in production to the, the actual developer that is in development. And I think that that, that to me is like, I, I love that shift. Um, and that shift to me is really important. Um, and that's what I was missing, that that's what Rust gives you. [00:56:23] Bryan: Rust forces you to think about your code as you write it, but as a result, you have an artifact that is much more supportable, much more sustainable, and much faster. Prefer to frontload cognitive load during development instead of at runtime [00:56:34] Jeremy: Yeah, it sounds like you would rather take the time during the development to think about these issues because whether it's garbage collection or it's error handling at runtime when you're trying to solve a problem, then it's much more difficult than having dealt with it to start with. [00:56:57] Bryan: Yeah, absolutely. I, and I just think that like, why also, like if it's software, if it's, again, if it's infrastructure software, I mean the kinda the question that you, you should have when you're writing software is how long is this software gonna live? How many people are gonna use this software? Uh, and if you are writing an operating system, the answer for this thing that you're gonna write, it's gonna live for a long time. [00:57:18] Bryan: Like, if we just look at plenty of aspects of the system that have been around for a, for decades, it's gonna live for a long time and many, many, many people are gonna use it. Why would we not expect people writing that software to have more cognitive load when they're writing it to give us something that's gonna be a better artifact? [00:57:38] Bryan: Now conversely, you're like, Hey, I kind of don't care about this. And like, I don't know, I'm just like, I wanna see if this whole thing works. I've got, I like, I'm just stringing this together. I don't like, no, the software like will be lucky if it survives until tonight, but then like, who cares? Yeah. Yeah. [00:57:52] Bryan: Gar garbage clock. You know, if you're prototyping something, whatever. And this is why you really do get like, you know, different choices, different technology choices, depending on the way that you wanna solve the problem at hand. And for the software that I wanna write, I do like that cognitive load that is upfront. With LLMs maybe you can get the benefit of the robust artifact with less cognitive load [00:58:10] Bryan: Um, and although I think, I think the thing that is really wild that is the twist that I don't think anyone really saw coming is that in a, in an LLM age. That like the cognitive load upfront almost needs an asterisk on it because so much of that can be assisted by an LLM. And now, I mean, I would like to believe, and maybe this is me being optimistic, that the the, in the LLM age, we will see, I mean, rust is a great fit for the LLMH because the LLM itself can get a lot of feedback about whether the software that's written is correct or not. [00:58:44] Bryan: Much more so than you can for other environments. [00:58:48] Jeremy: Yeah, that is a interesting point in that I think when people first started trying out the LLMs to code, it was really good at these maybe looser languages like Python or JavaScript, and initially wasn't so good at something like Rust. But it sounds like as that improves, if. It can write it then because of the rigor or the memory management or the error handling that the language is forcing you to do, it might actually end up being a better choice for people using LLMs. [00:59:27] Bryan: absolutely. I, it, it gives you more certainty in the artifact that you've delivered. I mean, you know a lot about a Rust program that compiles correctly. I mean, th there are certain classes of errors that you don't have, um, that you actually don't know on a C program or a GO program or a, a JavaScript program. [00:59:46] Bryan: I think that's gonna be really important. I think we are on the cusp. Maybe we've already seen it, this kind of great bifurcation in the software that we writ

Original Air Date: 1/31/2023 Today, we take a look at just some of the nearly infinite ways in which our society, culture and economy are infused from top to bottom with Scam Culture™ that is bleeding us dry both financially and mentally. Be part of the show! Leave a voice message, message us on Signal at the handle bestoftheleft.01, or email Jay@BestOfTheLeft.com Full Show Notes Check out our new show, SOLVED! on YouTube! BestOfTheLeft.com/Support (Members Get Bonus Shows + No Ads!) Use our links to shop Bookshop.org and Libro.fm for a non-evil book and audiobook purchasing experience! Join our Discord community! SHOW NOTES Ch. 1: The Grift Economy: Everything is a scam, always. - Thought Slime - Air Date 11-5-21 For those that need to read this: you aren't a capitalist. You're capital. Ch. 2: Power and Corruption: The Devos Family - iilluminaughtii - Air Date 1-20-23 Betsy DeVos and her family have been important figures in the business world for decades. They're involved in a massive MLM, invest in shady businesses, and have put their money toward politics for as long as anyone can remember. Ch. 3: Bill Black: The Best Way to Rob a Bank is to Own One - theAnalysis.news - Air Date 5-31-21 How does a corrupt mortgage scam by brokers in California become a massive national fraud that puts the whole economy into a deep crisis? Bill Black on theAnalysis.news with Paul Jay. Ch. 4: Why FTX's Crypto Scam Is A Tale As Old As Time - The Problem With Jon Stewart Podcast - Air Date 12-7-22 "Whatever fun name you wanna put on it, it's the same damn thing we've seen over and over again." David Dayen, Executive Editor of The American Prospect, joins us to talk through the spectacular rise and fall of crypto exchange FTX Ch. 5: The Gig Economy Was Always A Scam - Wisecrack - Air Date 8-8-22 The gig economy has revolutionized how we think about work, but not necessarily for the better. How have a bunch of multi-billion-dollar companies like Uber or Instacart so fundamentally changed our economy? Ch. 6: Why Spotify Will Ultimately Fail - Benn Jordan - Air Date 1-9-23 An investor's guide to breaking the thing you're trying to sell. Ch. 7: James O'Brien caller wrote his dissertation on 'incel' culture - LBC - Air Date 1-27-23 Explaining the appeal of Andrew Tate and his accolites to young, insecure men Ch. 8: TikToker Exposes New A.I. Scam That Is Absolutely TERRIFYING - Rebel HQ - Air Date 1-13-23 TikToker @benno56 shares his family's experience with a terrifying new A.I. voice-mimicking scam. Max Burns breaks it down. Ch. 9: Mark Rober's Prank And The Truth About Scammers And Capitalism - Second Thought - Air Date 6-17-22 Scam call centers are just one cancerous offshoot of bureaucracy under capitalism, and while pranking these places may be cathartic, it's not enough to tackle the root cause. Ch. 10: Is all money just a ponzi scheme? | Vicki Robin - Big Think - Air Date 7-22-18 "Money, it's a gas," wrote Pink Floyd's Roger Waters for their hit 'Money'. Author, speaker, and social innovator Vicki Robin would probably agree: she posits that most people don't understand the true, human, working value of money.   Produced by Jay! Tomlinson Visit us at BestOfTheLeft.com Listen Anywhere! BestOfTheLeft.com/Listen Listen Anywhere! Follow BotL: Bluesky | Mastodon | Threads | X Like at Facebook.com/BestOfTheLeft Contact me directly at Jay@BestOfTheLeft.com  

We are Virginia Sole-Smith and Corinne Fay and it's time for your February Indulgence Gospel!Today we are talking about influencers who show their expensive influencer grocery hauls, as well as people who spend A LOT OF MONEY on food delivery. (If you too had feelings about that ChrisLovesJulia reel...let's get into it!) We also talk about our own spending on groceries and food delivery....and our complicated feelings about both.

Someone on THEjoeSHOW has beef with Instacart because of something that was accidentally delivered/not delivered in their order. See omnystudio.com/listener for privacy information.

I told one small lie… and somehow ended up orchestrating three full blown ambushes across the city of Dallas. What started as a simple girls trip turned into wigs, disguises, fake Instacart drivers, a sign spinning maniac outside a restaurant, and an Uber driver blasting mariachi music while swerving to the beat. I had to keep everyone separated, stagger flights from the same city, invent a connection to Troy Aikman, and pray nobody compared notes. It was chaos. The fun kind. Bret's here too…  This one is messy, loud, and very on brand for what happens when women who've known each other for decades refuse to act their age.  

Lindsay is joined by author Gigi Berardi to discuss her newest book, “Bianca's Cure,” which was released by She Writes Press on February 10th, 2026. Florence, 1563. Forbidden from practicing her herbal cures in Venice, the young noblewoman Bianca Capello flees to Florence, where the ruling Medici family practices alchemy. There, she wins herself an invitation to their palace, and, as well as a path to Duke Regent Francesco's bed. The impassioned bond between Francesco de Medici and Bianca is at the core of this fact-driven dive into medicine, politics, love, and ultimately death in Renaissance Florence. Gigi Berardi hails from Hollywood, and holds degrees in biology, resources and planning, and dance. A Fulbright scholar in Italy and professor at Western Washington University in Bellingham, she also teaches in Florence, Italy. She's written more than 400 reviews and articles for print media and been featured on an array of podcasts and broadcast media. Beyond writing, her other passions include dance, cheesemaking, and travel. Purchase a copy in ebook or paperback. Send us your listener questions to bit.ly/AskYOC. Become a member on Buy Me A Coffee for as little as $1/month to support the show.  Get your groceries and essentials delivered in as fast as 1 hour via Instacart. Free delivery on your first 3 orders. Min $10 per order. Terms apply. You can write to us at: Ye Olde Crime Podcast, PO Box 341, Wyoming, MN 55092. Leave us a rating and review on Apple Podcasts, Podchaser, Spotify, Podcast Addict, Audible, or Goodpods! Don't forget to follow us on Twitter, Instagram, Threads, Facebook, TikTok, and YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when there's no cheating, no explosive betrayal, no dramatic final straw, yet you still know the marriage is over?In this episode of The Crazy Ex-Wives Club, Erica sits down with Simona Costantini to share her powerful life after divorce transformation story. Together, they unpack what it means to end a marriage that simply ran its course, how to navigate family disappointment, and how to rebuild when there's no obvious villain.Simona shares how growing in different directions, misaligned life goals, and emotional distance led her to choose divorce after nearly a decade together. She opens up about the reality of separating without children, co-parenting a dog, buying out a home in one of Canada's most expensive housing markets, and doing whatever it took to keep a roof over her head, from dog sitting to grocery delivery to Airbnb hosting.This conversation explores what rebuilding after divorce really looks like. Not dramatic reinvention. Not overnight healing. But small daily choices, mindset shifts, energy awareness, and consuming content that supports growth instead of grief.If you're navigating divorce without a “big reason,” struggling with family judgment, or questioning whether choosing yourself was the right decision, this episode will remind you that growth seasons are real, alignment matters, and life on the other side can be more beautiful than you imagined.You'll learn:Why divorce without a dramatic betrayal can be harder to explain but just as validHow growing in different directions slowly erodes connectionWhy family disappointment can be one of the hardest parts of divorceThe emotional impact of separating without closureWhat co-parenting a dog after divorce really looks likeHow to handle a marital home during divorceCreative ways to stay financially afloat after separationWhy what you consume during divorce shapes your healingThe power of tiny daily choices in rebuilding your lifeHow to move from feeling stuck to becoming an active participant in your lifeWhy “this is not forever” can be a grounding mantra in hard seasonsHow alignment and energy shift your post-divorce experienceWe talk about:00:00 Invitation to join the club and rise together02:00 Simona's divorce story and asking for the separation04:00 Expecting an amicable divorce and navigating respect06:00 Growing apart and realizing life goals were misaligned08:00 Video games, emotional distance, and coexistence10:00 The moment she knew it was over12:00 Navigating family disappointment and cultural expectations14:00 Living together after separation and lack of closure16:00 Divorce without cheating or betrayal18:00 Why people need a “reason” for divorce20:00 Learning what conversations should happen before marriage22:00 Buying out the house and staying during separation24:00 Financial pressure and creative income solutions26:00 Dog sitting, Instacart, and Airbnb as survival strategy28:00 Letting go of the house and releasing attachment30:00 Making the best decision with the information you have32:00 The power of consuming uplifting conversations34:00 Music, mindset, and choosing different energy36:00 Tiny choices that create transformation38:00 Rebuilding life after divorce one decision at a timeLinks Mentioned in the ShowNeed a monthly reset and rhythm? Explore The WILD WOMAN:https://www.thecrazyexwivesclub.com/wildwomanLooking for support on your journey? Join THE CLUB:https://www.thecrazyexwivesclub.com/theclubReady to Define the New You? Create your BLUEPRINT:https://www.thecrazyexwivesclub.com/blueprintLoved this week's guest? LEARN MORE:https://www.voltproductions.coContact Erica & The Crazy Ex-Wives Clubwww.thecrazyexwivesclub.com Tag us @ Instagram : https://www.instagram.com/thecrazyexwivesclub/Facebook : https://www.facebook.com/thecrazyexwivesclubTikTok : https://www.tiktok.com/@thecrazyexwivesclubDid you love this episode? Make sure to follow for more.

Elad Gil was an early investor in 40 unicorns, including major AI companies like Perplexity. I asked him what's next for software companies now that AI can code better than humans, and what he'd invest in after AI. Elad Gil is the Founder & Investor at Gil Capital, his private investment firm. He has backed some of the most iconic technology companies of the past two decades, including Airbnb, Stripe, Coinbase, Instacart, OpenAI, and SpaceX. A former executive at Twitter and Google, Elad is known for identifying major technology waves early — from social to SaaS to AI — and helping founders build category-defining companies. Sponsored byZapier More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

In this Retail Technology Spotlight Series episode from Omni Talk Retail, Chris Walton and Anne Mezzenga welcome back Grocery Dealz co-CEOs Matt Goynes and Micheal Waldroup to unpack the rapid national expansion of their real-time grocery price comparison app. Now live in 40 states, Grocery Dealz enables consumers to compare grocery prices across retailers in real time before they shop and even push their lists directly into Instacart for delivery. The conversation dives into how the platform works, how pricing data is sourced, why retailers are paying attention, and what price transparency means for the future of grocery. From over-the-counter medicine and alcohol price swings to retail media monetization and API partnerships, this episode explores how comparison shopping could reshape consumer behavior... just as it did in travel and gas. With grocery bills rivaling plane tickets in weekly spend, is price transparency the next major retail disruption? Key Topics Covered: •What Grocery Dealz is and why it exists •The 3-step user experience: search, substitute, compare •Categories covered beyond center store (including OTC meds & alcohol) •How real-time grocery pricing data is sourced •Retailers' response to price transparency •The Instacart integration and delivery convenience factor •How Grocery Dealz makes money (affiliate + retail media model) •Consumer adoption metrics and time spent in app •What's coming next: live coupons and national growth •Can price comparison truly change grocery shopping behavior? Connect with the Guests: Matt Goynes: https://www.linkedin.com/in/matt-goynes-65921368/ Micheal Waldroup: https://www.linkedin.com/in/micheal-waldroup-3a74b82b7/ #retailtech #grocerytech #pricetransparency #retailmedia #ecommerce #omnichannel #retailinnovation #retailpodcast #OmniTalkRetail

Episode 2766 - Vinnie Tortorich and Anna Vocino discuss stopping food noise while being surrounded by processed foods, diet noise trends, and more. https://vinnietortorich.com/2026/02/stopping-food-noise-episode-2766 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Pure Coffee Club NSNG® Foods VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE - @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout–or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK: https://vinnietortorich.com/workout Stopping Food Noise Today's topic is the conversation around "food noise." (3:30) The term has gained traction since GLP-1s became more popular. "Counting culture" has also contributed—people seek ways to accommodate unhealthy foods. (5:00) They discuss popular snack foods, cravings, and weight gain. The best thing you can do is not bring those types of food into the house. They share stories about ice cream and eating it on rare occasions. (16:00) If you are going to do "Life Into Living," save it for something truly good, not some dumb junk food. For example, have a gelato when you are in Italy. (19:00) Important note: If you want to stop food noise, do not eat the food that causes it. (22:00) Processed foods are meant to trigger cravings and addiction. When you switch to a low-carb diet, the food cravings often lessen over time and can even completely go away. (23:00) Going low-carb naturally mimics the effects of GLP-1 without side effects. Food has become political rather than just food. (31:00) Various diets have also become a type of food noise. People labeling themselves have gained an almost religious fervor. Subsidized crops are used as filler in processed foods; as a result, real, whole foods are more expensive. (35:00) They discuss Instacart and its impact on in-store grocery prices. (37:50) They discuss money, time, resources, and goals to eat healthy, quick meals. (41:00) Start doing things yourself and stop mailing it out to everyone else. (50:00) Vinnie shares a story from mentor Joe Dean about what it means to "take the garbage out." (51:00) Did you miss it?: The NSNG® VIP group closed, but you can get onto the waitlist for next time by signing up at https://www.nsngvip.com/join. A New Sponsor Jaspr Air Scrubbers has a discount code, VINNIE, that gets you $300 off for a limited time. Jaspr offers a lifetime warranty. Go to Jaspr.co for more information or to purchase. (1:05:00) You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self Care, Beauty, and Grooming Products that Actually Work! https://www.amazon.com/shop/vinnietortorich/list/3GPVU29UHHPMY?ref_=aipsflist Don't forget to check out Serena Scott Thomas on Days of Our Lives on the Peacock channel. "Dirty Keto" is available on Amazon! You can purchase or rent it here.https://amzn.to/4d9agj1 Please make sure to watch, rate, and review it! Eat Happy Italian, Anna's next cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, on her website, and on Substack —they will spice up your day! https://annavocino.substack.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries

Jessica lives in California with her husband and is a mother of 6! In today's episode, she shares her own detailed planned peace, discussing how she keeps things organized in such a large and active household.Apps/topics mentioned: Apple's Reminders, Things (for task capture), Laurel Denise Anne layout (https://laureldenise.com/products/2026-the-anne-planner-pemberly-gardens), Essential Calendar (https://www.theessentialcalendar.com/ - if you'd like a coupon code, you can enter BESTLAIDPLANS for 10% off)You can find Jessica on Instagram at @stayathomeista Our Sponsors Mint Mobile:  Affordable wireless plans that let you keep your own number and phone.  To make the switch, visit ⁠⁠⁠mintmobile.com/BLP ⁠⁠⁠ Green Chef:  Visit ⁠⁠⁠greenchef.com/bestlaidgraza⁠⁠⁠ and use code bestlaidgraza to get started with 50% off Green Chef and FREE Graza Olive Oil set in your 2nd and 3rd boxes.   IXL: Make an impact on your child's learning, get IXL now. BLP listeners get an exclusive 20% off IXL membership when they sign up today at ⁠⁠⁠ixl.com/plans⁠⁠⁠. PrepDish: Healthy meal plans straight to your inbox (and now with easy Instacart ordering!).  Visit ⁠⁠⁠prepdish.com/plans⁠⁠⁠ for a free 2-week trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Holy crap, that's a lot of snow! After a couple of very mild days, winter returned to the Coulee Region last night and dumped a bunch of snow all over the place. Jean's out again, but Doc joined me just after 8am this morning for another racing report courtesy of County Materials in Holmen. In the news this morning, actor Eric Dane died yesterday afternoon at age 53 after a brief battle with ALS, an update on the disappearance of Nancy Guthrie, former Prince Andrew is arrested for his ties to Epstein, In sports, the Bucks return to action tonight against the Pelicans, the Badgers will play on Sunday against Iowa, Pat Murphy gets an extension from the Brewers, and the Chicago Bears moving to Indiana takes another step forward! Recapped the Olympic action from yesterday, including the US Women's Hockey team winning gold in overtime against Canada, an updated medal count, and the Australian reporter who got a bit tipsy before her live broadcast from the Winter Games. Talked about what's on TV this weekend along with what's new in theaters. Plus, some new music releases…including an upcoming heavy metal album from William "Captain Kirk" Shatner! Today(and every day) is "Love Your Pet Day"…so make sure they get some extra cuddles & treats today! Speaking of animals, check out these snowmobilers in NH who helped free a moose that was stuck in the snow. And a heart-warming story about a woman who tracked down her biological father who never knew she existed and then got adopted by him. Right in the #Feels Crazy story about an under-12 hockey game in Minnesota that lasted TWELVE overtimes and three days before coming to a conclusion! Couple of stories about fast food - The President of Burger King gave out his cellphone number(allegedly) so that customers can call or text him directly with complaints. Dunkin' Donuts is apparently giving out gloves today for iced coffee drinkers, Wendy's is once again releasing a Girl Scout cookies Thin Mint Frosty, and according to Instacart data…the most popular frozen pizza is Red Baron. And in today's edition of "Bad News with Happy Music", we had stories about a #FloridaMan who got mad at his ex & attempted to destroy her car but picked the wrong SUV, a news anchor from Alabama that's going viral for being goth, a pediatric dentist who got arrested for working on patients while drunk, kung-fu robots in China, and an elementary school teacher from WI gets busted with cocaine at work.See omnystudio.com/listener for privacy information.

Gary Tan is the President and CEO of Y Combinator.YC is the startup accelerator behind companies like Airbnb, Stripe, Coinbase, Reddit, Twitch, and thousands more. According to Garry, they've invested in 20% of all startups worth $5B or more started since 2012.Gary has lived every side of the YC ecosystem. He went through YC as a founder, later became a partner, started Initialized Capital where he backed companies like Coinbase and Instacart, and then returned to lead YC.We walk through the different “eras” of YC, from the early Paul Graham and Jessica Livingston days in Cambridge, to scaling in San Francisco, to today's push back toward in person community and what Gary calls “founder mode” for the organization itself.We also talk about why the Bay Area still matters so much for startups, what's happening with California taxes and policy, and why Gary has gotten more involved in local politics to keep it the best place for founders to build companies.Then we go deep on the parts of startups people don't talk about enough. Co-founder conflict, rage quitting, therapy and coaching, and why companies inevitably take on the personality and emotional patterns of their founders.We also cover what YC looks for in applications, how the 13 week batch is structured, how Demo Day really works, how to choose the right investors, and what Gary thinks the next phase of YC looks like, including helping founders even after Series A.At the end, Gary shares his personal AI workflow, including meta prompting, comparing outputs across models, and the tools he uses every day to think and build faster.Try Numeral, the end-to-end platform for sales tax and compliance: https://www.numeral.com⁠Sign-up for Flex Elite with code TURNER, get $1,000: https://form.typeform.com/to/Rx9rTjFzTimestamps:(0:05) Moving from Winnipeg to California as a kid(1:35) How YC interviews work(2:55) The first batch in 2005(6:46) Why YC moved from Boston to SF(8:17) California's Billionaire Tax(11:00) Tech should care about public policies(17:01) Going direct to your audience(20:28) The 2nd Era of YC(24:01) Rage quitting Palantir, learning to understand himself(32:41) Co-founder conflict kills most startups(35:15) Joining YC as a group partner(37:22) Initialized Fund 1 (55x DPI)(39:44) Why Garry went back to lead YC(42:44) YC funds 20% of all $5B+ companies(44:30) Lessons from Brian Chesky(48:01) Garry's thoughts on YC rejection(51:41) How to get into YC(58:03) What it's like inside a 13-week YC batch(1:02:23) 20% of YC is hard tech(1:05:55) YC's 3rd era: founder mode, re-batching(1:07:56) Escaping the matrix(1:11:26) Garry's personal AI stack(1:20:25) Tech optimismReferencedY Combinator: https://www.ycombinator.com/Initialized Capital: https://initialized.com/Torch: https://torch.io/Perplexity: https://www.perplexity.ai/Anthropic: https://www.anthropic.com/OpenAI: https://openai.com/Airbnb: https://www.airbnb.com/Kyle Vogt on his new startup: https://www.youtube.com/watch?v=XQoFbvyWEy8Follow Aaron Levie on X: https://x.com/levieFollow GaryTwitter: https://x.com/garytanLinkedIn: https://www.linkedin.com/in/garytan/Follow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/

In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Frank Dudley—marketing leader, Northwestern professor, and author of an upcoming Wiley book on Creator Marketing and Commerce Media—to unpack why the industry's shift from influencer marketing to creator marketing is more than semantics. Frank argues that creators aren't a channel; they're the connective tissue across the customer choice journey, orchestrating demand from awareness through conversion in a dynamic, signal-driven system. Brit and Frank explore how this reframing helps brands move beyond siloed campaigns and start designing creator programs around jobs to be done: removing real consumer friction like confusion, skepticism, inertia, and perceived risk. Frank shares concrete examples—Dyson using explainer creators to demystify product claims, Sephora leaning on creators for mid-funnel confidence like shade matching, and Instacart creators driving lower-funnel utility through speed, substitutions, and savings. The conversation also dives into measurement, including why the market is shifting toward incrementality over engagement, and how integrating creators with commerce and paid amplification enables closed-loop learning and attributable impact. Finally, Frank breaks down the unglamorous—but essential—operational infrastructure required to scale: creative supply chains, decisioning layers, and data/legal ops. The takeaway: creator marketing isn't a tactic—it's a full-funnel operating system CMOs can roadmap. In this episode, you'll learn: How creators are now the engine behind modern targeting and demand creation The shift from disconnected creator efforts to coordinated marketing systems How creator programs contribute to measurable revenue outcomes Connect with the Guest: Frank's LinkedIn - @fdudley   Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Today Sam D'Arc is joined by Justin Zane, SVP, US Marketplace & Services at OPENLANE. We unpack why digital auctions have overtaken physical lanes in reach and efficiency, and why old habits—not economics—are keeping brick-and-mortar alive. Justin explains how off-lease inventory is reshaping acquisition strategy, where AI improves condition accuracy, and why speed is now the dealer's most valuable asset. This episode is brought to you by: 1. Wikimotive - Wikimotive delivers organic and paid search solutions to hundreds of dealerships from rural rooftops to multiple top-5 national dealers. Their focus is simple: get your store in front of people already searching for a car or service, and measure success by the leads and appointments that follow — not vanity metrics. Visit @ https://wikimotive.com/CDG/ 2. Openlane - The world's best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ openlane.com/cdg Check out LotGPT here: https://lotlinx.com/lotgpt-waitlist/ Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 04:06 How does Openlane help dealers win? 05:16 What's happening with off-lease EV prices? 07:31 What are the key tips for buying EVs? 09:09 How can dealers move aged inventory? 11:56 Digital auctions versus physical lanes 15:25 How is trust built in online buying? 18:54 What AI features does Openlane use? 22:04 What are the key takeaways for 2026? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Michael Reda, Vice President of Omnichannel Marketing at The Marzetti Company, about driving growth in categories like refrigerated dressings and frozen bread. He shares how Marzetti approaches discovery in a digitally influenced world and how the brand reinforces storytelling with retail media and partnerships like Instacart to support basket building.They also discuss Marzetti's post-2020 eCommerce acceleration, including the foundational work behind scaling digital commerce, from improving content and search to strengthening ratings, reviews, and agency partnerships. Michael reflects on innovation, founder stories, and the career move he considers his bravest: stepping off the traditional brand path to build a digital role early on.Key TakeawaysNot being a “host food” requires a different approach to discovery and relevanceDigitally influenced sales require proactive storytelling before the storeRetail media and brand partnerships can drive basket-building impactE-commerce growth begins with strong content, search, and ratings fundamentals Hosted on Acast. See acast.com/privacy for more information.

In the first part of this episode, Sarah shares some listener follow up to the Task Management episode from 2 weeks ago, including use of Apple Reminders voice entry feature, a simple Notes strategy, Teux Deux, and one listener's analog solution.Then, Sarah delves into her current thoughts on tracking, which have shifted a bit since her initial episode on the topic. She shares ways in which tracking various metrics has been helpful in recent months and presents a unique use case submitted by listener also named Sarah (a martial artist who blogs at sarahbadatrichardson.com). Our Sponsors Mint Mobile:  Affordable wireless plans that let you keep your own number and phone.  To make the switch, visit ⁠⁠mintmobile.com/BLP ⁠⁠ Green Chef:  Visit ⁠⁠greenchef.com/bestlaidgraza⁠⁠ and use code bestlaidgraza to get started with 50% off Green Chef and FREE Graza Olive Oil set in your 2nd and 3rd boxes.   IXL: Make an impact on your child's learning, get IXL now. BLP listeners get an exclusive 20% off IXL membership when they sign up today at ⁠⁠ixl.com/plans⁠⁠. PrepDish: Healthy meal plans straight to your inbox (and now with easy Instacart ordering!).  Visit ⁠⁠prepdish.com/plans⁠⁠ for a free 2-week trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Off‑platform doesn't have to mean more complexity. Emma is joined by Instacart's Head of Off-platform Strategy, Adam Silverblatt, to break down how brands can use Instacart's first‑party data beyond Instacart.com. This looks like building high‑intent audiences, activating them via partners like The Trade Desk, Roku, Pinterest, and TikTok, and closing the loop with sales measurement. They dig into what makes Instacart's audiences truly incremental, how to avoid double‑paying for the same shoppers, and what brands should be asking every retail media network about incrementality and accountability.

We would love to hear your feedback!News Links for Ep 289A tipping point is here for the gig economy, and we felt it the moment two verdicts landed: Uber facing an $858.5M judgment in a sexual assault case under “apparent authority,” and Instacart ordered to pay nearly $16M after a fatal crash. We unpack what these rulings actually mean—where platform liability starts, where driver accountability remains, and how this could finally force safety to become a real product priority instead of a press release.From there, we widen the lens. A delivery drone fails midair near an apartment window, sending parts and smoke to the ground. Waymo confirms that when its robotaxis get stumped, human “fleet response” agents—including teams abroad—provide guidance while the software “stays in control.” Meanwhile, Tennessee considers doubling sidewalk delivery robot speeds to 20 mph, raising obvious questions about risk to pedestrians. We talk about what responsible autonomy should look like, how to design failure modes that don't maim people, and why public trust depends on clear logs, not vague assurances.On the ground, the work gets messy too. One driver finds illegal pills tucked in a hollowed-out bun for a motel drop, a perfect snapshot of how courier features can be exploited. We share the right playbook—screenshots, immediate police contact, and no returns to sender—and outline the policies platforms should adopt to stop turning drivers into mules. There's levity as well—a parakeet “driving” a Waymo earns a TOS warning—but the point stands: when tech meets everyday chaos, design has to assume mischief.We close with a practical angle: sustainability for high-mileage drivers. If you really live on the road, EVs can beat gas on total cost of ownership—no oil changes, fewer brake jobs, and predictable energy costs—despite pricier out-of-warranty fixes. With real safety investment, better insurance architecture, and smarter autonomy rollouts, gig work can be safer and more sustainable for the people carrying the load.If this resonated, tap follow, share with a friePlease fill out the survey for a chance for a 25.00 Gift Card!   Support the showEverything Gig Economy Podcast Related: Download the audio podcast Newsletter Octopus is a mobile entertainment tablet for your riders. Earn 100.00 per month for having the tablet in your car! No cost for the driver! Want to earn more and stay safe? Download Maxymo Love the show? You now have the opportunity to support the show with some great rewards by becoming a Patron. Tier #2 we offer free merch, an Extra in-depth podcast per month, and an NSFW pre-show https://www.patreon.com/thegigeconpodcast The Gig Economy Podcast Group. Download Telegram 1st, then click on the link to join. TikTok Subscribe on Youtube

In today's podcast, we'll talk about why you might not want to toss out that United credit card mailer, how Bilt has led us to coin a new term, and how Calala Island wants to pay you to book with points!Private Island ultra-all-inclusive barefoot luxury: $2,500 rebateGiant Mailbag(01:21) - Vijay: Using BOA Premier $100 airline fee creditRead more about Amex Airline fee reimbursements hereCard News(05:18) - Fast track to United Silver status with targeted new card offersRead more about the fast track to United Silver status hereMattress Running the Numbers(07:20) - Marriott Earn 2,500 bonus points per stay + 1 bonus elite night per brandRead more about the new Marriott promo hereLearn some shortcuts to Marriott elite status hereBonvoyed: Bilt(12:33) - TBD about denied mortgage paymentsRead more about various Bilt issues here(18:14) - Should we introduce the term "Biltvoyed"?Awards, Points, and More(21:42) - Nick's EU261 compensation claimRead more about Nick's EU261 copensation claim here: https://frequentmiler.com/finnair-flight-booked-with-alaska-atmos-rewards-eu261-claim/(25:38) - Instacart and United team upPrivate Island ultra-all-inclusive barefoot luxury: $2,500 rebate(30:00) - Calala Island: Private island with only 6 villas. All inclusive. "Barefoot luxury" "Ultra-all-inclusive"(37:00) - Two Big Buts...(38:53) - Read about getting to Calala Island here: https://onemileatatime.com/how-to-get-to-calala-island/(43:03) - Derrick Dye at Travel on Points: Read a review about this property here: https://travel-on-points.com/review-calala-island-a-nicaribbean-luxury-property/(47:09) - Is Calala Island worth it?(52:54) - Are we going to visit?(57:41) - Is this a luxury hotel point farms?Read about One Mile at a Time's "Point Farm" concept here: https://onemileatatime.com/insights/hotel-points-farms/Question of the Week(1:09:02) - A question about travel insurance: what do I need on the front end (especially in terms of documentation) to prepare for contingencies?Subscribe and FollowVisit https://frequentmiler.com/subscribe/ to get updated on in-depth points and miles content like this, and don't forget to like and follow us on social media.Music Credit – “Ocean Deep” by Annie YoderMentioned in

Drop us a line or two . . .In this episode, Queenie & TT do what midlife women everywhere are doing right now: trying to hold it together when winter, responsibility, and the state of the world are doing the most to break us. There's frigid weather, indoor soccer in inflatable buildings, sports stress, and the honest truth that sometimes the best mental health plan is: go outside once… and then refuse to leave the house again.  They share what they're consuming today (pink lemonade live rosin gummies and a Space Cake pre-roll), talk about the strange “nap trap” that hits after a big breakfast, and discuss why sativa days are sometimes a medical necessity for functioning humans.  Then the episode turns into a surprisingly juicy mix of:why AI tools like Suno are still creative tools (just like nobody grinds their own paint anymore)  the ongoing Canadian citizenship saga (passport renewal + trying to lure family north like it's a Zillow listing with better healthcare)  a big moment of good news: New York's Medical Aid in Dying bill being signed, and why having the option matters  a fresh round of “Was Cannabis Involved or Is This Just Kaka?” featuring: honey wedding favors gone wrong and the DEA embarrassing itself with an emoji “drug decoder” that absolutely deserves public mocking  And the Fuck-It List entry this week is pure midlife enlightenment:

Friday at last! We've got Friday the 13th today…and Valentine's Day tomorrow! Obviously, we had a bunch of V-Day stuff this morning including some Instacart data on what people are buying this year. Plus, some last-minute gift ideas. In the news this morning, the latest on the disappearance of Nancy Guthrie, UW-Madison announces their interim Chancellor, people are upset about the new line of "American Girl" dolls, and a recall on vehicles with faulty airbags! In sports, the Bucks beat the Thunder last night, the Badgers play tonight against another ranked opponent, the results of last night's NASCAR duels, the US Men's Hockey team throttled Latvia yesterday, and an updated medal count. We let you know what's on TV today/this weekend and we also talked about what's new in theaters this weekend. Elsewhere in sports, NBA All-Star weekend is here, a BYU wide receiver is charged with first degree felony rape, a Ukranian athlete refuses to change his helmet, and Breezy Johnson gets engaged at the Winter Games! Doc joined us just after 8am to talk NASCAR racing thanks to County Materials in Holmen. A great local story about a grandmother who took her first flight with her grandson piloting the plane, and a small town is in the news for coming together to help a homeless man & his dog. And in today's edition of "Bad News with Happy Music", we had stories about a brawl at a Pickleball game in #Florida, a cat in New Zealand that was stealing towels & underwear, a Border Patrol agent that was harboring an illegal immigrant that is also his girlfriend AND niece, and a "deplorable" school in Alaska.See omnystudio.com/listener for privacy information.

In this hour Chris and Amy talk abut surveillance pricing with Instacart. Olympic hockey. Carissa Codel, Morning News Anchor on KOLR 10 and FOX 49 in Springfield Mo joins to talk about how she went viral for reading mean tweets about her. FInally, Did you see this.

Die Januar-Verbraucherpreise lagen überwiegend unter den Zielen der Wall Street. Die positive Reaktion hält sich bisher aber in Grenzen. Die Trump-Show wird zunehmend zu einem Desaster für die USA. Laut der Notenbank von New York tragen amerikanische Verbraucher und Unternehmen rund 90 Prozent der unter Trump erlassenen Zölle. Die Financial Times berichtet, dass Trump nun überlegt die Zölle auf Stahl und Aluminium zu drosseln. Erklärt das Supreme Court die unter IEEPA erklärten Zölle für illegal, dürfte Trump die Gelegenheit nutzen, um weitere Zölle wegfallen zu lassen. Die Schuld daran kann die Administration dann dem Gericht in die Schuhe schieben. Was die seit gestern Abend gemeldeten Ergebnisse betrifft, ist das Bild überwiegend positiv. Die Aktien von Airbnb, Applied Materials, Arista Networks, Instacart, Roku und Rivian profitieren von den Quartalszahlen und Aussichten. Coinbase verfehlt die Erwartungen teils, mit der Aktie aber trotzdem freundlich. Es gilt das Motto: Schlecht ist besser als katastrophal. Auf der Verliererseite stehen die Aktien von DraftKings und Pinterest. Vor allem bei Pinterest lagen die Aussichten und Werbebuchungen unter den Zielen. Montag ist in den USA Feiertag! Die Tore werden wieder am Dienstag eröffnet. Abonniere den Podcast, um keine Folge zu verpassen! ____ Folge uns, um auf dem Laufenden zu bleiben: • X: http://fal.cn/SQtwitter • LinkedIn: http://fal.cn/SQlinkedin • Instagram: http://fal.cn/SQInstagram

Is artificial intelligence about to upend trucking, property, and even your portfolio playbook? A former karaoke firm, Algorhythm Holdings, sparks an “AI Scare Trade” after unveiling its SemiCab logistics platform - rattling trucking and real estate services stocks as investors reassess disruption risk. Back home, Singapore’s S$155 billion Budget 2026 boosts AI adoption and business competitiveness just as the Straits Times Index surges past 5,000 for the first time. Wilmar International and United Overseas Land power the rally, with broker targets from UOB Kay Hian and Maybank Securities hinting at further upside. In UP or DOWN, we track Restaurant Brands, Pinterest, Instacart and Cisco as earnings and tariffs reshape sentiment. And in our Last Word, Britney Spears’ US$200 million catalog sale to Primary Wave reminds us that songs now live on balance sheets as much as playlists. A cross-asset conversation on disruption, liquidity and valuation - hosted by Michelle Martin with Ryan Huang. Hear about : Algorhythm Holdings (SemiCab), Wilmar International, United Overseas Land, Restaurant Brands International, Pinterest, Instacart, Cisco, Primary Wave.See omnystudio.com/listener for privacy information.

Lindsay and Madison discuss the mystery surrounding Johnny Ringo, as well as the dangers of cattle rustling, why you shouldn't cause a public disturbance in Texas, and how to leave a lasting legacy by dying under unusual circumstances. Information pulled from the following sources 2025 True West article by Bob Boze Bell 2024 All That's Interesting article by Daniel Rennie 2024 History Net article by Doug Hocking 2024 Lubbock Avalanche-Journal article by Ken Bridges 2024 Old West article by Joseph A. Williams 2023 State 48 A2Z post 2022 EBSCO article by Alvin K. Benson 2019 Cactus Atlas article by Glenn 2018 True West blog post 2016 King FM article by Rick Roddam 2009 The Wild West blog post Atlas Obscura Factual America article Find a Grave bio by Donald Greyfield National Park Service article Southern Arizona Guide article by James Gressinger Texas State Historical Association article by Dave Johnson Wikipedia Send us your listener questions to bit.ly/AskYOC. Become a member on Buy Me A Coffee for as little as $1/month to support the show.  Get your groceries and essentials delivered in as fast as 1 hour via Instacart. Free delivery on your first 3 orders. Min $10 per order. Terms apply. You can write to us at: Ye Olde Crime Podcast, PO Box 341, Wyoming, MN 55092. Leave us a rating and review on Apple Podcasts, Podchaser, Spotify, Podcast Addict, Audible, or Goodpods! Don't forget to follow us on Twitter, Instagram, Threads, Facebook, TikTok, and YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

Instacart and Toast announce a partnership. Convenience stores already are planning foodservice for the busy summer months. And Amazon Pharmacy plans to expand same-day prescription delivery to 4,500 cities and towns by the end of 2026.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Grocery Dealz and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Kroger appoints former Walmart U.S. CEO Greg Foran as its new chief executive.Albertsons deploys beacon technology on shopping carts to measure customer dwell time at in-store retail media displays.Instacart launches its first nationwide floral partnership with 1-800-Flowers.com, just in time for Valentine's Day.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.Be careful out there!

Following the Super Bowl LX over the weekend, David Kolbusz, chief creative officer at Orchard Creative; Helen Rhodes, chief creative officer at Grey London; and Josh Green, chief creative officer of Elvis review a selection of the ads in this week's episode of The Campaign Podcast. Hosted by Campaign's creativity and culture editor Gurjit Degun, the trio critique work from Instacart, Anthropic, Squarespace, E.l.f Cosmetics, Pringles, Dove and Bud Light. They also comment on whether this year's ads are better than those of previous years. Kolbusz said: "The theme for me this year was that people are starting to figure out the Super Bowl again. I think the last five or so years have just been an absolute tragedy."Further reading:Super Bowl 2026 round-up: watch the adsPringles "Can hands" by Grey London Campaign calendar:Audio Advertising Awards: final entry deadline on 12th February, with multi-entry discounts Hosted on Acast. See acast.com/privacy for more information.

This can be a HARD time of year for many! In today's episode, Sarah shares her own February struggles and provides a pep talk for all of us who might be stuck in winter doldrums or feeling less excited about our 2026 goals.Books recommended: Meditations for Mortals or 4000 Weeks By Oliver BurkemanReminder: BLP Live will be Nov 5-7 2026 - be one of the first to be notified by signing up for Sarah's newsletter. Our Sponsors Mint Mobile:  Affordable wireless plans that let you keep your own number and phone.  To make the switch, visit ⁠mintmobile.com/BLP ⁠ Green Chef:  Visit ⁠greenchef.com/bestlaidgraza⁠ and use code bestlaidgraza to get started with 50% off Green Chef and FREE Graza Olive Oil set in your 2nd and 3rd boxes.   IXL: Make an impact on your child's learning, get IXL now. BLP listeners get an exclusive 20% off IXL membership when they sign up today at ⁠ixl.com/plans⁠. PrepDish: Healthy meal plans straight to your inbox (and now with easy Instacart ordering!).  Visit ⁠prepdish.com/plans⁠ for a free 2-week trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chicago advertising agency veteran Gary Schotz joins Bob Sirott to talk about some of the best and worst commercials that aired during Super Bowl LX. Some of the commercials include Dunkin, Raisin Bran, Grubhub, and Instacart.

Dana In The Morning Highlights 2/9Lady Gaga and Rick Martin showed up - AND there was a real life weddingJohnathan Joseph played for the Texans and now his son has committed to UofHBenson Boone's Instacart commercial w/ Ben Stiller was a fave - but so was Guy Fieri!

Madelyn Alfano is CEO and owner of Maria's Italian Kitchen and a lifelong hospitality leader. Raised in her family's grocery and restaurant business, she brings decades of hands-on experience, people-first leadership and a deep belief in food, culture and community.Founded in Los Angeles in 1972, Maria's Italian Kitchen is a family-rooted, Southern Italian restaurant brand known for classic comfort food, consistent quality and warm hospitality. With eight locations, the brand has become a multigenerational neighborhood staple across Southern California.Alfano grew Maria's from a small takeout operation into a multi-unit brand while navigating major challenges, including the Northridge earthquake and rapid industry change. She serves on California and national restaurant boards and is a strong advocate for thoughtful leadership, employee respect and community-centered hospitality.Early lessons from her parents taught her that customers will tell you exactly what they want if you listen closely.True hospitality means treating everyone with the same respect, regardless of status or background.Clear, consistent communication is critical, especially as a business grows.Leadership requires calm focus during crises, even when things are chaotic behind the scenes.Hiring in hospitality should prioritize personality and attitude over technical skills.Strong culture is built by leading by example and meeting people where they are.Long-term employee retention comes from respect, flexibility and genuine care.What keeps guests coming back isn't just food, it's how they feel when they walk through the door.  QUOTES “People will tell you what they want to buy. If you really listen, they'll show you exactly what belongs in your business.” (Madelyn)“You treat everyone the same, from the Getty's to the gardeners. My parents taught me that respect is non-negotiable.” (Madelyn)“Whoever walks through your front door, you need to embrace them and make them feel really good about who they are and where they are.” (Madelyn)“I was the original Instacart girl. We were delivering groceries long before anyone thought to call it that.” (Madelyn)“I had to pretend that someone was coming from Mars and had never worked in a restaurant before. That's how clear your communication has to be.” (Madelyn)“Regardless of the circumstances, if you stay focused and lead with intention, you can get through almost anything.” (Madelyn)“It's like a duck in water. Underneath, you're paddling like crazy, but on top you have to look calm and steady.” (Madelyn)“Don't confuse my kindness for weakness or my casualness for not being serious. I'm very intense about our business.” (Madelyn)“I'm very interested in people. It's better to be interested than interesting.” (Madelyn)“Our first customers are the people we work with. If you don't respect your team, nothing else works.” (Madelyn)

Bitcoin has officially wiped out all its gains from the Trump presidency… it's a mini ice age.Instacart's Super Bowl ad is all about bananas… Because ripeness retains.Airbnb rival Kindred just raised $125M for home-swapping… You can't book unless you host.Plus, is Silicon Valley causing San Francisco 49ers injuries?... It's a Super Bowl conspiracy.$CART $ABNB $SPYBuy tickets to The IPO Tour (our In-Person Offering) TODAYAustin, TX (2/25): SOLD OUTArlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): SOLD OUTGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

Before we dive into predictions and trends, can you share a bit about your journey and what led you to the role you are in today?Retail Media is getting more fragmented each year. How should brands measure Share of Voice across channels, and how important will unified measurement be for planning and performance in the coming years?The future of online grocery is evolving fast as fulfillment, speed, and convenience expectations keep rising. What innovations or operational models do you expect to define winning retailers in 2026?Measurement is becoming a core competitive advantage. How should brands think about connecting digital shelf conditions to actual sales performance, what some call “Digital Causals,” and what new metrics will matter most by 2026?AI influenced and eventually AI controlled shopper journeys are becoming more real every day. How should brands prepare for a world where algorithms, not humans, are making many of the product decisions?As we look toward 2026, which emerging trends do you believe will create the biggest disruption in how shoppers browse and buy, especially across platforms like TikTok Shop, Instacart, and Amazon's 1P and 3P marketplace?

Mark and Melynda bringing you all of the news today with Ed out. the first hour consists of a 16-million-dollar lawsuit with Instacart after man was run over by a driver working for them.See omnystudio.com/listener for privacy information.

Sarah opens up with a little update on how 2026 is going so far (as we head into February!), and then dedicates the rest of today's episode to airtight task management! She talks inboxes (collecting tasks) and creating a strategy for processing all of the to-do items that tend to come our way in all sorts of forms and timelines. Our Sponsors Mint Mobile:  Affordable wireless plans that let you keep your own number and phone.  To make the switch, visit mintmobile.com/BLP Green Chef:  Visit greenchef.com/bestlaidgraza and use code bestlaidgraza to get started with 50% off Green Chef and FREE Graza Olive Oil set in your 2nd and 3rd boxes.   IXL: Make an impact on your child's learning, get IXL now. BLP listeners get an exclusive 20% off IXL membership when they sign up today at ixl.com/plans. PrepDish: Healthy meal plans straight to your inbox (and now with easy Instacart ordering!).  Visit prepdish.com/plans for a free 2-week trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Omni Talk's Retail Daily Minute, sponsored by Grocery Dealz and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Sprouts Farmers Market opens its first New York location in Centereach on Long Island.Costco and Instacart expand their partnership into Europe, launching same-day delivery websites in France and Spain powered by Instacart's Storefront Pro technology.Amazon CEO Andy Jassy leads negotiations to invest up to $50 billion in OpenAI.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.Be careful out there!

On today's show we go through the top streamers and how you can get their services for free or reduced price. We also read your emails and take a look at the week's news. News: YouTube TV launching new plans, better multiview in 2026 Free TV startup Telly only had 35,000 units in people's homes last fall Netflix added nearly half a million subs thanks to NFL games UFC Defends Ad-Heavy Paramount+ Debut Free Streaming Perks With the cost of streaming constantly going up the HT Guys are here to try and save you money. Almost all streamers offer some sort of discount via perks through Credit Cards, Cable and TV Providers, or Mobile Phone plans. On today's show we go through the top streamers and how you can get their services for free or reduced price.  Neflix T-Mobile: Netflix on Us is included with many of their higher-tier unlimited plans. It provides Netflix Standard with Ads for free.  Other carriers occasionally bundle it, but T-Mobile is currently the most consistent and prominent in the US. Xfinity (Comcast): Adding their "StreamSaver" bundle ($15/mo) includes Netflix Standard with Ads alongside Peacock Premium with ads and Apple TV+.   Similar occasional perks appear with Spectrum, Verizon Fios, or others during promotions, but they're not guaranteed long-term. Peacock Instacart+ If you subscribe to Instacart+ about $99/year, you can get Peacock Premium included at no extra cost. Xfinity Internet customers on Gigabit or higher plans can get up to 2 years of Peacock Premium free. Xfinity NOW TV streaming service subscribers get Peacock Premium included. Xfinity Rewards members (especially higher tiers like Diamond/Platinum) can claim Peacock Premium as a perk at no extra cost. Walmart+ membership often bundles Peacock Premium for free as part of the subscription benefits. Promotional deals or bundles — These pop up from time to time, and can save money. Student/Young Adult discounts — heavily reduced  about $5.99/month for students via verification or young adult offers. AppleTV+ When you buy a new iPhone, iPad, Mac, or Apple TV 4K, you get 3 months of Apple TV+ free.  Apple One bundle trial — Plans start around $19.95/month (Individual) after the trial, making Apple TV+ effectively part of a discounted bundle compared to subscribing separately. T-Mobile (US) — With qualifying Magenta or Magenta MAX plans, you can get Apple TV+ included at no extra cost. Some carriers (like Verizon or others in the past) have occasionally bundled Apple TV+ free or discounted with phone plans, but T-Mobile is the most consistent.  Peacock + Apple TV+ bundle — In some regions, you can bundle Apple TV+ with Peacock for around $14.99/month (saving over 30% compared to separate subscriptions).  Paramount+ Walmart+ subscribers ($12.95/month or $98/year) get Paramount+ Essential (the ad-supported plan) included at no extra cost. You can choose between Paramount+ Essential or Peacock Premium (with ads) as a streaming benefit.  DirecTV (top-tier/Ultimate packages) may offer complimentary Paramount+. Other providers like Hulu (as a Paramount+ with SHOWTIME add-on) sometimes have free trials or bundled access for eligible subscribers. Verified U.S. military members get 50% off any plan for life (via SheerID verification). This is a permanent discount. Teachers Discount — Teachers may get 50% off any plan. Hulu Eligible U.S. service members, veterans, and families can get 25% off Hulu (With Ads) through The Exchange (shopmyexchange.com).  Select T-Mobile plans include ad-supported Hulu for free. Some plans also bundle Netflix or other services. This can make Hulu effectively $0 if you already have or switch to a qualifying plan. Occasional promotions  from American Express Platinum and some other credit cards may offer free access to Hulu, Disney+, or HBO/Max bundles, but these are niche and time-limited. Bundles for Disney+, ESPN+ and Hulu start around $9.99–$12.99/mo  can save from $5 to $15 when compared to separate subscriptions.  ESPN+ Verizon: Select Unlimited 5G plans include the Disney+, Hulu, and ESPN Bundle (often Disney+ Premium, Hulu with ads, and ESPN Select with ads) at no extra charge. T-Mobile: Offers Hulu "ON US" with select plans, but ESPN+ inclusion is less direct—some bundles or promotions tie in Disney/Hulu/ESPN elements. It's more Hulu-focused, but check T-Mobile's streaming perks for any ESPN-related deals. Other carriers like AT&T may have occasional streaming bundles—verify your plan. Provider-included access: If you have cable/satellite/streaming TV services like DIRECTV, Fubo, Hulu + Live TV, Spectrum, Verizon FiOS, Cox, etc., you may get ESPN Unlimited or Select access included. Disney+ | Hulu Bundle - see above Disney+ Verizon: Several eligible Unlimited mobile plans (or certain home internet plans) include the Disney Bundle for free or at no extra cost. Disney+ | Hulu Bundle - see above Some cards (e.g., American Express Blue Cash Everyday) offer statement credits toward Disney+/Hulu (up to $7/month or similar). HBO Max If you have HBO through a cable/satellite package like DirecTV, or select plans from providers like Spectrum, internet service, or a wireless plan, you may get Max access at no extra cost. Sign in via the Max app with your provider credentials. Some older AT&T Unlimited plans or specific bundles still include it. Certain mobile carriers or services bundle Max for free or as part of a higher-tier plan. Examples include occasional Verizon or AT&T promotions (though many shifted to Disney bundles). Check your carrier's perks section—some offer limited-time free months.

Katie ordered some things off of Instacart but when she got them delivered she noticed that not everything on her list was fulfilled... she has beef! See omnystudio.com/listener for privacy information.

Katie ordered some things off of Instacart but when she got them delivered she noticed that not everything on her list was fulfilled... she has beef!

Lindsay and Madison discuss the matricide of Caroline Sharkey at the hands of her son, Elmer, as well as how “prolific” insanity was in 1800s Ohio, why you shouldn't stage a crime scene, and how to die in a way so horrifying that it makes your state's history. Information pulled from the following sources 2018 Executed Today post by H.M. Fogle 1892 The Cleveland Leader 1890 The Cincinnati Enquirer (1) (2) (3) (4) (5) 1890 The Cleveland Leader 1890 The Dayton Herald 1890 The Evening Post 1890 The Journal News 1890 The Miami Leader 1890 The Plain Dealer 1890 The Zanesville Signal 1889 Darke County Democratic Advocate 1889 The Dayton Herald 1889 The Greenville Democrat 1889 The Miami Helmet 1889 Richmond Weekly Telegram (1) 1889 The Vincennes Sun-Commercial Find a Grave (1) Send us your listener questions to bit.ly/AskYOC. Become a member on Buy Me A Coffee for as little as $1/month to support the show.  Get your groceries and essentials delivered in as fast as 1 hour via Instacart. Free delivery on your first 3 orders. Min $10 per order. Terms apply. You can write to us at: Ye Olde Crime Podcast, PO Box 341, Wyoming, MN 55092. Leave us a rating and review on Apple Podcasts, Podchaser, Spotify, Podcast Addict, Audible, or Goodpods! Don't forget to follow us on Twitter, Instagram, Threads, Facebook, TikTok, and YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices