Podcast appearances and mentions of beverly ruffner

Converting leads in 2020 will come with unique challenges and we have to learn to adapt our marketing strategies accordingly. Are we still making cold calls in 2020 and if we are, how should we be approaching them? What are the quick, easy ways to stay top of mind for clients, both past and present? On this episode, owner and founder of Balance Business Consulting, Beverly Ruffner shares how to convert leads in the new decade.    Takeaways + Tactics    Most people don’t like being cold called, so start making ‘warm’ calls. We should aim to create a real connection with the person on the other side of the phone, and show we genuinely care about their best interests. Stop selling and start telling. People react very differently when they know they’re learning something. Keep in contact with past leads on Facebook; this is an easy, free way to stay top of mind. We can do this by sending a video to ourselves, and then forwarding it to our Facebook friends

Consumers can smell our outdated sales scripts from a mile away. So, why are so many real estate agents still using them? What if we stopped scripting and started asking questions? What if we quit trying to make a sale and simply engaged our leads in a genuine conversation? Beverly Ruffner is the CEO of […] The post Don t Script, Ask Questions and You ll Convert with Beverly Ruffner appeared first on Real Estate Marketing Dude.

Consumers can smell our outdated sales scripts from a mile away. So, why are so many real estate agents still using them? What if we stopped scripting and started asking questions? What if we quit trying to make a sale and simply engaged our leads in a genuine conversation? Beverly Ruffner is the CEO of [...]

Consumers can smell our outdated sales scripts from a mile away. So, why are so many real estate agents still using them? What if we stopped scripting and started asking questions? What if we quit try

Consumers can smell our outdated sales scripts from a mile away. So, why are so many real estate agents still using them? What if we stopped scripting and started asking questions? What if we quit trying to make a sale and simply engaged our leads in a genuine conversation? Beverly Ruffner is the CEO of […] The post Don t Script, Ask Questions and You ll Convert with Beverly Ruffner appeared first on Real Estate Marketing Dude.

Many agents believe that having a database of thousands of people makes them successful, but they mistakenly focus on quantity over quality. What makes a database more likely to lead to more transactions? How do we properly classify a lead, and what should we be doing to stand out from every other agent? On this episode, Beverly Ruffner is back to talk about common database mistakes agents make, and the simple but effective ways to correct them. In real estate, it’s tough to build a competitive advantage that withstands somebody else being more convenient. -Matt Johnson Three Takeaways Why a database isn’t enough A database is great but it can just be a glorified phone book of names, phone numbers and emails. You want a database that is organized so you know every person you’ve ever spoken to and exactly what their situation is and why they are buying. Why a list of names doesn’t automatically mean more business There’s no exclusivity with online leads, and even with your database. Every lead that is in an your database is in at least 3 other databases of your competitors. No one is going to do business with you out of loyalty. What they care about is you being convenient. Your goal should be to position yourself to be convenient when they are looking. Leads vs. respondents Online respondents should not be confused with a lead. A lead is when you’ve built a relationship and there’s a level of trust between you and the person. A respondent is just someone who took action on an ad. The assets of a real estate company are the relationships you have and your systems. A database without any real, detailed information about why they want to buy or sell or when is really just a list of names and numbers. In order for our databases to actually move the needle for our business, having the conversations that give us information is key. You need to aim to be different from everyone else by actually putting effort into regular communication. Even with the best brand, if you don’t have a strong database, your business won’t survive any shift on the horizon. Guest Bio Beverly Ruffler is the CEO/Founder of Balance Business Consulting and real estate team owner licensed in Virginia. Go to https://www.balancebusinessconsulting.com/ for more information.

There are more people in the exploratory phase of buying real estate than ever before. Why is this frustrating and confusing for some agents? How do we shift our service so we can actually serve the needs of these people? How do we breathe life back into the segment of our database that has gone dormant? On this episode, Beverly Ruffner talks about the importance of information gathering on overload, and nurturing leads by giving people a reason to stay in your dashboard.   The only reason people don’t make a move is the opportunity is not meeting their expectation. If you can create the opportunity that meets their expectations you will have a sale.  -Beverly Ruffner   Takeaways + Tactics Your CRM has to be able to filter and tag efficiently for you to be able to determine where people are in the process and what kind of service they need. The game right now is not about getting them into a property, it’s about asking what their needs are. A lot of agents don’t want to run across leads that aren’t ready to buy now because that means effort, work, and systems.   InfusionSoft for real estate. Get up and running fast with our Real Estate Package! 9 pre-built Infusionsoft campaigns, all ready to go. Connect on Facebook. Follow Greg for more motivational content to take your real estate business to the next level   At the start of the show, we talked about how technology has changed the buying process, and why you’re always competing against the next dashboard. Next, we talked about the importance of knowing where the prospect is in the process of buying. We also discussed where the reluctance to ask questions in the discovery phase comes from, and strategies for winning people over. We also discussed: Why we need to get people when they are in the discovery phase Why our dashboards need to make sense to the consumer How to win the game with consistency So much has changed through the years because of technology. The way leads are being generated is different. More and more people are introduced to the agent earlier in the space between “deciding to look” and “closing”. If we’re not adapting and understanding the types of conversations we need to have with these people, we’ll never convert them. It’s about doing what’s convenient for them, because that’s where the relationship comes in. It’s how we win at both the convenience game and the loyalty game.   Guest Bio- Beverly Ruffner is the CEO/Founder of Balance Business Consulting and real estate team owner licensed in Virginia. Go to https://www.facebook.com/balancebc for more information.

Beverly Ruffner is commonly referred to as the energetic optimist. Beverly is known for her in depth understanding of their company’s market area and keeping the clients best interest as a number one priority. She started her Real Estate career in 2005 for more of a challenge in life and business. Her entrepreneurial attitude is always seeking for the highest levels of training to be the best and most knowledgeable team for their clients. Join us as Beverly shares her mindset and a glance at her journey to becoming a Real Estate Rockstar by helping others live a life to its fullest potential with a purpose. Learn more about your ad choices. Visit megaphone.fm/adchoices