Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Follow Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
Share on
Copy link to clipboard

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring in…

Greg McDaniel & Matt Johnson -Learn How To Blend High-Tech & High-Touch Real Estate Marketing


    • Jan 27, 2022 LATEST EPISODE
    • weekdays NEW EPISODES
    • 45m AVG DURATION
    • 235 EPISODES

    Listeners of Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast that love the show mention: matt and greg, mcdaniel, real estate knowledge, highlight all aspects, real estate agent, new real estate, get a better, thank you greg, real estate industry, realtors, best real estate podcast, license, uncensored, agents, guys bring, keep coming, guests offer, tons of great, johnson, beneficial.



    Search for episodes from Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast with a specific topic:

    Latest episodes from Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

    Women In Real Estate Investing: Amy Tiemann on Transformation and the Importance of Representation

    Play Episode Listen Later Jan 27, 2022 42:12

    Real estate investing can be a tough game, especially on the commercial side of things, but for women investors in the male-dominated space, boosting credibility and building a portfolio can be even more difficult.    What are the additional barriers women face in real estate investing, and what can be done to kick those hurdles to the curb? What can men in the business do to help bring about a much-needed transformation in the space?    In this episode, CEO of TM1 Properties, Amy Tiemann shares how women can get ahead in the traditionally male sector.  Once you stop marketing yourself, it takes a long time for people to remember who you are. -Amy Tiemann   Three Things You'll Learn in This Episode    Why male real estate pros need to be better at uplifting their female peers What can male real estate investors do to level the playing field and ensure everyone has an opportunity to succeed?    The importance of having chutzpah How can investors of every gender, race, creed and sexuality feel more empowered to stand their ground in transactions, even in the face of added hurdles?    1 way to get started as a woman in real estate investing What's the #1 thing women can do to build their profile in a male-dominated niche?   Guest Bio Amy Tiemann is the CEO and President of TM1 Properties. With experience in commercial real estate stretching back nearly 2 decades, Amy is passionate about what she does, and is known for turning ‘ugly' apartments and commercial buildings into better ones. Amy is also passionate about transforming communities, and when she invests in properties, she invests in their surrounding areas, too - particularly with the local schools.    To find out more, go to:https://tm1properties.com/  https://www.linkedin.com/in/amy-tiemann-911b566/ https://www.instagram.com/tm1properties/

    How To Give Sellers What They Want So You Can Give Them What They Actually Need

    Play Episode Listen Later Jan 25, 2022 47:53

    Real estate agents constantly find their content drowning in the noise because the majority are sharing the same thing - transactional, procedural content that's helpful but not necessarily what will pique the interest and attention of the consumer.    If we want our market to stand out - we have to lead with what the consumer wants. If we're not giving the consumer what they want, we won't even get a chance to show them what they need, let alone get hired.    How do we actually gain an understanding of what the consumer is looking for? What kind of content falls into the want-to-know category, and how is it different from the need-to-know content so many agents are sharing?    In this episode, the roundtable discusses the kind of content that cuts through a noisy, crowded marketplace.    Your marketing upfront has to be attractive enough for them to even become aware that you exist because there's thousands of agents in your market saying the exact same thing. -Nick Sakkis   Three Things You'll Learn in This Episode    How to actually tap into what consumers want Keying into what the consumer wants is impossible without listening. How do we actually pay attention and uncover what they are looking for?    The real estate content that's exploding right now Instead of making our content all about the details of the real estate transaction, what kind of content is the consumer actually responding to right now?    How to share content at the right point in the funnel At what point in the marketing funnel can we start sharing content that showcases our ability to handle a transaction at the highest level?

    Social Media Star Ed Stulak On Building an Online Persona That Stands Out

    Play Episode Listen Later Jan 20, 2022 42:27

    By now, every agent should have some kind of social media presence, but it's not enough to simply have a profile. If we want to use social media to boost our business, we have to work the platforms we're on.    The problem is, when it comes to creating the kind of content that not only draws attention and gains a following, but paves the way for more business, most agents are still stumbling around in the dark.    So, how should we be using social media?    In this episode, New Jersey Realtor, brand strategist and social media guru, Ed Stulak shares his top tips for social media success.    "Don't overthink your social media, just start doing something!" -Ed Stulak   Three Things You'll Learn in This Episode    The key to growing a dedicated following Does gaining a bigger following come down to nothing more than being our authentic selves, or is there something else we can do to attract a wider audience?   1 way to build offline relationships from online conversations Can we turn our online interactions into real-world relationships that translate into business opportunities?   How to be more personable on social media It's one thing to share content that attracts social media users; how can we show them we're approachable for one-on-one conversations?   Guest Bio   Ed Stulak is a New Jersey licensed Realtor and a social media star in the real estate space. Along with selling real estate, Ed teaches agents in the US and abroad how to build and scale a personal brand, and an online presence that stands out., through his online course, Instagram For Real Estate.    To find out more, go to:https://edstulak.com/ https://igrecoaching.com/ https://www.instagram.com/edstulak/?hl=en  https://www.youtube.com/channel/UCE5TbhJXo64E1KqNzQEt3tA

    These Marketing Activities Brought Us The Most Business Last Year, and They'll Work for You in 2022, Too!

    Play Episode Listen Later Jan 18, 2022 49:46

    We saw a lot of interesting changes in real estate last year, and as a result, many agents were forced to adapt to stay in the business. The question is, as we head into a new year, which of those adaptations worked?   Which marketing strategies should we be taking into 2022 with us? Is there anything we should be leaving behind?    What do industry newbies need to know as they begin their journeys in real estate?   In this episode, we're diving deep on what worked best in 2021, so we can create our game plans for the year ahead.    "Think of yourself as a media company first and foremost: you just happen to sell real estate." -Nick Sakkis   Three Things You'll Learn in This Episode    The art of personal branding How can we make ourselves so attractive that clients come to us, rather than the other way around?   1 way to boost authority as beginners Is it possible to boost our credibility when we're just starting out?    Where to strike the balance between learning and doing How can we continue to develop our knowledge while taking practical steps towards our goals? 

    From a Zero Net Worth to Passive Income: How to Multiply Your Wealth By Fully Participating in the Real Estate Ecosystem w/Nick Cooley

    Play Episode Listen Later Jan 13, 2022 36:15

    Real estate agents work too hard to not have something generating income in the background, and this is where investing comes into play.    We're active participants in the real estate ecosystem, so we're in the prime position to capture some of the deal flow and relationships in the market and use them to increase our net worth.    If you're starting from a low net worth, how do you get a property under your belt? How did a struggling salesman visualize his way into a successful investing operation?   In this episode, we're joined by  investor, broker, mentor, and consultant, Nick Cooley. He talks about his journey, from sleeping in his car to building a thriving business.  Three Things You'll Learn in This Episode    Why it's smart to take on both real estate investing and retail Most people become agents first, then investors. Why did Nick become an investor first, and then get into the retail side of things?    How to create a stable foundation to invest in real estate What's the biggest misconception people have about passive income, and what do we have to do before we go after the bigger deals and transactions?    The power of having a well-defined buy box as an investor How do we turn the people we know in our markets into our own prospectors for deals?   Guest Bio Nick Cooley is an investor, broker, mentor, consultant and the President of Team Cooley Properties in Denver, Colorado. Nick is excited to bring an investor's perspective to the large and important financial decision as to where to live, raise a family, enjoy the occasional dinner party... whatever! Buying or selling a home is important not only for the financial implications, but also in the measure that it is the main place where we spend our lives.  For more information, follow @imnickcooley on Instagram.

    The REU Roundtable New Year's Bash: Alliance Marketing, Farming & Other Income-Producing Activities to Create a Pipeline of Deals

    Play Episode Listen Later Jan 11, 2022 57:28

    In 2021, real estate was a wild and unpredictable ride, but it was also a really good year to capture a lot of opportunity. While we don't have a crystal ball to know how 2022 will go, we can position ourselves to win under any market conditions.    What are the highest income-producing marketing activities we need to dial in this year? How do we create content that generates referrals?    In today's episode, we close out 2021 with a look forward into propelling our businesses in the New Year! Three Things You'll Learn in This Episode    What we can expect from 2022 in real estate Can real estate agents compete with the institutional buyers snapping up tons of property?    The blueprint for success with short form content How can we leverage simple video content and go from unknown to powerhouse authority in our markets?    How top producers focus on their highest income producing activities Instead of sinking time into tasks we can easily and affordably leverage out, what do we need to be doing as business owners?

    Start Viewing Failure as a Form of FUEL: John Dessauer On Using Our Mistakes to Propel Us Forward

    Play Episode Listen Later Jan 6, 2022 34:00

    We've been trained to fear failure like the plague, but the truth is, we should be seeing it as a force that can propel us forwards.   That being said, changing our perceptions of failure is easier said than done, so how can we flip what we've always known on its head? Is there a right or wrong way to fail in our businesses?   In this episode, Managing Broker at Anton Agency, John Dessauer shares how to see failure as a kind of fuel.    Three Things You'll Learn in This Episode    How to break free from the fear of failure How can we stop trying to avoid failure altogether and accept that it's an inevitable part of life?    Why taking action will always benefit us Is there ever a time when inaction will do more to help us reach our goals?    How to encourage our agents to take more risks Oftentimes, our agents and employees are scared that taking risks could land them in trouble. How can we empower them with the permission to make mistakes?   Guest Bio   John Dessauer is the Managing Broker/Owner at Anton Agency and the Chief Creative Officer at RealWise by The Dessauer Group. A seasoned entrepreneur, John is also the CEO of Oppenheimer Realty Capital, and is the author of two books, Real Estate H20 and The Alchemy of Wealth, and the former host of Making Millions in Real Estate on XM Satellite Radio.   To find out more, go to: https://www.antonagency.com/  https://gosafarimarketing.com/ https://oppenheimercap.com/our-company

    REU Roundtable Year in Review: What We Learned, What Worked & What We'll Be Doing Differently

    Play Episode Listen Later Jan 4, 2022 51:40

    The new year is a great time to hit reset and start planning forward, but not before we look at all the positives that came out of this year and actually celebrate what went well for us.    What are some of our biggest wins this year, and what are the key insights we've gained from both the good and the bad?   In this episode, the Roundtable talks about 2021, and how we're using the lessons from this year to leap forward in 2022.    Three Things You'll Learn in This Episode    Why every goal is a new starting line Everything we accomplish comes with its own set of problems. How do we take it in stride and practice gratitude?    The goals we should be going after Are you willing to step into the unknown and do something that terrifies you in order to grow?    How to find your tribe on social media What's the only way to produce content at scale and do it sustainably?

    Everybody Hates Moving! Here's How to Make it Easier on Your Clients (And Position Yourself as the Best Agent in Your Market!)

    Play Episode Listen Later Dec 30, 2021 47:39

    Moving is inevitable in a real estate transaction, but let's face it: the process itself sucks, and everyone from the consumer to the agent is well aware of that.   Is there anything we can do to simplify the process for our clients? Where do the opportunities lie for agents, when it comes to the nuts and bolts of relocation?   In this episode, we're talking about why Jake Wolfe's newest venture, FreeMoveUSA.com, might just become our new best friend.    Three Things You'll Learn in This Episode    How to offer our clients killer value Moving is inescapable in any real estate transaction, but how many agents are actually providing a service that makes that easier for consumers?    Why offering a moving service increases our chances of referral business If we're on hand to help consumers with their move, why wouldn't they refer us to others?   Why moving services aren't market-specific Is there ever a time when consumers wouldn't view a built-in moving service as a win?   To find out more about FreeMoveUSA, go to https://www.freemoveusa.com/ 

    Marketing Ideas for the New Year: How to Blow Up On Social Media & Use the Campaign Effect to Cut Through the Noise in 2022

    Play Episode Listen Later Dec 28, 2021 54:46

    Social media audiences are bombarded with 5000 brand impressions across all platforms. As real estate agents who are vying for a slice of that attention, is it even possible for our messages to be heard or are we just going to get drowned out in all the noise?    The good news is, you can still build on your authority and even generate cold leads if you play by the new rules of marketing. What do we need to do differently in 2022 to keep getting ROI?    In today's episode, the Roundtable talks about strategies that will help us really blow the doors off 2022, and the important foundational steps we can't skip.  Three Things You'll Learn in This Episode    Content dissemination done the right way Warm leads beat cold $1 Facebook leads all day long. How do we publish the kind of content that adds to our authority?    The fastest path to brand awareness and engagement In 2022, should you start a YouTube channel or go all in on TikTok and Instagram Reels?    How to combat shiny object syndrome and focus on what gets us results With so many tactics being thrown at us, how do we focus on something we can implement and stay consistent with it?

    Set your GPS: 3 Things To Do Right Now to Become Your Most Productive Self Next Year w/Angela Kristen Taylor

    Play Episode Listen Later Dec 23, 2021 25:12

    When agents find themselves stuck in a never-ending cycle of overwhelm and chaos, it's easy to think it's a productivity problem, not an emotional clutter problem that goes all the way back to childhood.    The truth is a lack of productivity runs far deeper than what's happening on the surface, and in order to raise our productivity, we have to reset our emotional GPS.    How does emotional clutter turn into physical clutter? How do we shift into the most productive version of ourselves?   In this episode, repeat guest and host of Productive Flow, Angela Kristen Taylor returns to talk about how we can start 2022 without the emotional clutter that weighs us down.  Three Things You'll Learn in This Episode    How emotional clutter is created You don't need to have had a chaotic traumatic childhood to have emotional clutter. From an off-hand comment by a sibling to a parent's reaction, how do our early experiences shape how we see ourselves and our productivity?    Why goal-setting starts with your highest desired position Before we set the goal for the new year, what crucial question do we really need to ask ourselves first?    How to solve your content problem Why is it so much easier to make content for our ideal clients when we have a specialized focus?   Guest Bio Angela Kristen Taylor is a coach, consultant, author, speaker, founder of Integrative Productivity™ and host of Productive Flow. She guides purpose-driven entrepreneurs and sales professionals to master their personal productive flow so they can stop living in chaos and achieve ultimate security and freedom. Angela's signature method, Productive Flow, integrates emotion, energy, time and focus to help clients create natural productive flow and achieve higher levels of success in business and more importantly, in life. For more information visit https://angelakristentaylor.com/. Listen to the Productive Flow on Apple Podcasts, Spotify or wherever you get your podcasts. 

    Fill Your Pipeline Stocking with these Awesome Christmas Marketing Ideas For the Holiday Season

    Play Episode Listen Later Dec 21, 2021 41:51

    The Holidays are upon us, and with that comes the opportunity to share our brand messaging in a way that not only gives great value, but spreads cheer in the process.    That being said, Christmas marketing can easily go into sleazy territory if we're not careful. How can we send our well-wishes without coming across that way? Is it possible to differentiate ourselves from all the other agents putting out their own Christmas marketing?   In this episode, we're diving deep on how to put out more impactful marketing this Holiday season.    Three Things You'll Learn in This Episode    How to adapt our marketing to a very 2021 Christmas This year's housing market is unique, so how can we put out festive marketing that acknowledges that?    The key to Christmas gifting that stands out Any agent can send a run-of-the-mill, boring-as-heck soap on a rope or standard Christmas card. What can we do to set ourselves apart?    How to show our sphere we care on any budget Is there a way to do something memorable for our spheres without breaking the bank?

    Sure, You Want to be Successful, But Do You BELIEVE You Can Be? Brian Bogaert On The Importance Of Cultivating a Money Mindset

    Play Episode Listen Later Dec 16, 2021 34:29

    Many of us talk about wanting to be wealthy, but very few of us are, and most of the time, that comes down to our mindset.    Just how much of what we say to ourselves helps make our goals a reality, and how much of it is only hurting us? Could our belief systems be sabotaging our chances of success?    In this episode, owner, coach, and speaker at Next Level Success Coaching, Brian Bogaert joins us to discuss how to stop getting in our way and cultivate a money mindset.    Three Things You'll Learn in This Episode    How to start believing abundance is within reach Why are we so resistant to the idea that every single one of us can grow and achieve beyond our wildest dreams?    Why we have to stop thinking in terms of need So many of our goals are tied up in what we ‘need'. What if we started thinking in terms of what we want?    Why traditional understandings of wealth just aren't sufficient What would our lives look like if we defined wealth according to what it means to us, as individuals?   Guest Bio   Brian Bogaert is the owner, coach and speaker at Next Level Success Coaching. A former ‘corporate guy', Brian enjoys using the analogy of The Matrix to explain how he got out of the rat race at the age of 37 and went on to not only create financial freedom for himself, but teach others how to do it, too. With his own ‘red pill' being real estate investing, Brian went from living a good life, making 6-figures, but always feeling somewhat trapped, to creating the life of his dreams, and today, he's passionate about helping others do the same, no matter what their personal ideas of freedom may be.    To find out more, go to:https://nlscoaching.com/ https://nlscoaching.com/bio/ https://www.facebook.com/brian.bogaert  https://www.linkedin.com/in/brianbogaert/

    Bernice Ross Returns! 7 Top Tips To Help You Up Your Marketing Game in 2022 (Without Breaking the Bank!)

    Play Episode Listen Later Dec 14, 2021 56:12

    The market has faced an unprecedented over-demand this year, and as agents, we need to think about how we'll take advantage of that, going forward.    How can we position ourselves as the #1 agent in our markets, so when consumers even think about a transaction, we're the first real estate pros to spring to mind? Is there a way to do that without forking out a ton of cash?   In this episode, CEO of RealEstateCoach.com and industry legend, Bernice Ross returns to share the 7 things we can do to market our listings at a low cost (or no cost!) in 2022.    Three Things You'll Learn in This Episode    How to use Facebook to create a living business card for your listings Single property websites have been around for years, so what's stopping us from creating Facebook business pages for each of our listings?   1 clever, contemporary way to get leads Thanks to nearly everything going touchless because of Covid, everyone knows how to use a QR code. How can we leverage that as part of our marketing?    How to build a bigger following and position ourselves as local experts How can we take video testimonials about our local markets to a whole new level?   Guest Bio   Bernice Ross is the CEO of RealEstateCoach.com. An industry legend with over 30 years of experience, Bernice is a Master Certified Coach, passionate about helping agents realize their full potential. She is also an author of more than 1300 published articles on Inman News, as well as 7 books- most recently, Lead Great Virtual Meetings: The Steps You Need to Succeed. Bernice holds an MA in English from UCLA and a PhD in Educational Psychology from USC.    To find out more, go to: https://www.linkedin.com/in/berniceross  https://realestatecoach.com/  https://realestatecoach.com/newsletter/  https://realestatecoach.com/products/newagent/ https://realestatecoach.com/?s=list+and+sell+like+crazy

    If You Really Want to Turn Your Dreams Into Your Reality, You Have to Start Acting Like It w/Lars Hedenborg

    Play Episode Listen Later Dec 9, 2021 42:29

    Everyone talks about wanting to be successful in real estate, but when it comes down to it, most agents aren't willing to put in the work required to make it happen.    What would it take for us to turn our ideas into action, so success stops being a pipe dream and becomes our waking reality? How can we stop being our own bottlenecks in our businesses?    In this episode, Founder of Real Estate B-School and host of the Real Estate Team Builders podcast, Lars Hedenborg joins us to discuss how to stop dreaming and start doing.    Three Things You'll Learn in This Episode    The difference between top producers and everyone else Why is it that we all have the same 24 hours, yet some people manage to reach unbelievable levels of success and others struggle to merely get by?    How to assess whether we're really working towards our goals We all say we want to be successful, but how much of what we do on a daily basis is really contributing towards making it happen?    Why outsourcing is more crucial than we realize How can we expect to make our biggest dreams a reality when we're spending so much of our time doing low dollar-producing activities?    Guest Bio Lars Hedenborg is the Founder of Real Estate B-School and host of the Real Estate Team Builders podcast. A staunch believer in the idea that the traditional real estate team model is broken, Lars is passionate about coaching agents to find a better work-life balance without sacrificing success.    To find out more, go to: https://www.realestatebschool.com/  https://www.linkedin.com/in/real-estate-coach/   To listen to the Real Estate Team Builders podcast, go to:  https://open.spotify.com/show/6b48Y4mkLEDbvXvMnrhrc4  https://podcasts.apple.com/us/podcast/real-estate-team-builders/id1378347101

    Don't Be A Dick! An Ex-Monk's Take On More Ethical Sales w/Martin Stellar

    Play Episode Listen Later Dec 2, 2021 45:07

    We've become so accustomed to the caricature of a sleazy salesperson that sometimes it feels like it's just not possible to be a good agent and a good person. However, that doesn't have to be the case.    How can we bring our personal values into our businesses, so we're not just selling homes, but doing so in an ethical way? Is it possible to be wildly successful while staying true to our beliefs 100% of the time?   In this episode, ethical business coach and ex-monk, Martin Stellar shares how to sell homes without compromising our integrity.    Three Things You'll Learn in This Episode    How to change the way we think about salespeople Just how much has the idea of a sleazy salesperson impacted our approach to sales, and where does it stem from in the first place?    How to come across more respectful in sales conversations Could replacing just one word in our vocabulary show our clients we're coming from a good place?    Why being a good person always pays back in dividends How can we put all our faith in the idea that doing the right thing is good for business, too?   Guest Bio   Martin Stellar is a coach and consultant for ethical sales and business growth. An ex-monk and former copywriter, Martin is passionate about helping purpose-driven business owners earn more money, without compromising their values. With his go-to tagline being ‘I help nice people make money,' Martin's goal is to get more coaches, consultants and entrepreneurs turn their business dreams into a reality, while still being able to sleep at night.    To find out more, go to:https://martinstellar.com/ 

    Making Lemonade Out of Lemons 101: How to Turn the Panic of Disclosing Your Fees into a Killer Marketing Opportunity

    Play Episode Listen Later Nov 30, 2021 52:47

    The National Association of Realtors just announced the measures they're taking to standardize the MLS across the board, but what does that actually mean for agents?   How will the standardization affect us, if at all - and is there anything we can do about it? How will we need to adapt our existing strategies in the wake of the changes?    In this episode, we're weighing in on having to disclose our fees publicly to the consumer when previously, we didn't even disclose them to other agents.    Three Things You'll Learn in This Episode    Who the disclosure of fees stands to benefit How much does the consumer really stand to gain from the disclosure of fees?   How to make a marketing lemonade out of the changes So, our fees need to become public knowledge. Is there a way to turn that into a social media marketing opportunity?    How to create the kind of content consumers want It's one thing to turn the news of the NAR's new rules into content. How do we turn it into the kind of content people will actually engage with? 

    Sound Too Scripted on the Phone? Here's How to Sound Authentic & Create Connection with Prospects

    Play Episode Listen Later Nov 26, 2021 26:48

    When you're a new agent learning the ropes, scripts are necessary for building your confidence and communicating effectively, but there's a huge caveat. If we rely on them too heavily, scripts can actually put prospects off, and get in the way of a genuine, engaging conversation.    What makes your communication sound painfully scripted? How do you make your conversation feel more natural and authentic?    In this episode, we talk about mistakes that make you sound too scripted and what to do instead.  Three Things You'll Learn in This Episode    Why heavy scripts make us seem less authentic How do we make our conversations with prospects more human, authentic and engaging?    Why your scripts fall flat with prospects When it comes to scripts, what's more important - perfection or conversation?    How to confidently navigate subjects you don't know We don't have to have an answer for everything to communicate effectively. How do we respond when prospects ask us about an area that isn't our forte?

    Can We Maintain Our HUMAN Touch As We Hurtle Towards a Virtual Future? w/Stefan Adika

    Play Episode Listen Later Nov 23, 2021 64:38

    All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality.    That being said, we're still dealing with human beings at the end of the day, so how do we strike the balance between building real connections and growing with the changes? How can we best equip ourselves for a cyber reality and stand out amongst a crowd of i-buyers?    In this episode, host of Coffee Talk With Adika Live, Stefan Adika returns to talk differentiation in the digital era.    Three Things You'll Learn in This Episode    What the developments at Zillow mean for agents hat the heck is going on at Zillow, and is it wise to take their latest developments as purely ‘coincidental'?   How to maintain great, human relationships with past clientsDo we really think contacting clients we haven't spoken to in a year, out of the blue, is a good idea?    How to levera All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality.    That being said, we're still dealing with human beings at the end of the day, so how do we strike the balance between building real connections and growing with the changes? How can we best equip ourselves for a cyber reality and stand out amongst a crowd of i-buyers?    In this episode, host of Coffee Talk With Adika Live, Stefan Adika returns to talk differentiation in the digital era.    Three Things You'll Learn in This Episode    What the developments at Zillow mean for agents What the heck is going on at Zillow, and is it wise to take their latest developments as purely ‘coincidental'?   How to maintain great, human relationships with past clients Do we really think contacting clients we haven't spoken to in a year, out of the blue, is a good idea?    How to leverage iBuyers  What's stopping us from using our industry knowledge to educate the consumer on iBuyers (and grow our own digital footprints in the process!)?    [COMPLETE SHOW VIDEO EMBED]   Resources + Links   Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.   Subscribe on YouTube   Guest Bio   Stefan Adika is a California Realtor and YouTuber. A former touring bassist with more than 20 years of experience, Stefan is passionate about helping his clients find their own piece of paradise, with tons of laughs along the way. Stefan also uses his YouTube shows, Coffee Talk with ADIKA LIVE! and Talking Wax with ADIKA LIVE! to put a smile on his viewers' faces - but he's also happy to be used as a source of annoyance if necessary, so be sure to share his content with your best friends and worst enemies alike.    To find out more, go to: https://www.youtube.com/channel/UC67DCNf4oLIuJZmVq8aykdQ https://www.youtube.com/channel/UCpDurwXKpDiXuGBdsklxigg ge iBuyers  What's stopping us from using our industry knowledge to educate the consumer on iBuyers (and grow our own digital footprints in the process!)?    [COMPLETE SHOW VIDEO EMBED]   Resources + Links   Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.   Subscribe on YouTube   Guest Bio   Stefan Adika is a California Realtor and YouTuber. A former touring bassist with more than 20 years of experience, Stefan is passionate about helping his clients find their own piece of paradise, with tons of laughs along the way. Stefan also uses his YouTube shows, Coffee Talk with ADIKA LIVE! and Talking Wax with ADIKA LIVE! to put a smile on his viewers' faces - but he's also happy to be used as a source of annoyance if necessary, so be sure to share his content with your best friends and worst enemies alike.    To find out more, go to: https://www.youtube.com/channel/UC67DCNf4oLIuJZmVq8aykdQ https://www.youtube.com/channel/UCpDurwXKpDiXuGBdsklxigg

    Matt Faircloth On How to Use Real Estate Investing to Totally Transform Your Life

    Play Episode Listen Later Nov 18, 2021 62:45

    Real estate investing has the power to completely change our lives and turn our wildest dreams into reality. The only question is, is there a ‘right' way to do it?   What are the things we need to know before we go down the path of real estate investing? Is it possible to make big moves without taking big risks?    In this episode, owner of The DeRosa Group and author of Raising Private Capital, Matt Faircloth shares how he approaches real estate investing.    Three Things You'll Learn in This Episode  The best markets to invest in “Sexy” markets tend to be over-saturated, and declining markets are risky, so where should we be investing, instead?    1 thing to look at before purchasing an investment property What key piece of information should we be looking into before putting any money down?    What investors need to know about loans Rates have been at an historic low for some time now, but is that likely to change in the near future?   Guest Bio Matt Faircloth is the Founder and CEO of The DeRosa Group and the author of the acclaimed Amazon Bestseller, Raising Private Capital. A seasoned investor of over 15 years, Matt has completed over $40 000 000 in real estate transactions and controls over 800 units in multifamily. Passionate about helping others transform their lives through real estate investing, Matt is a regular contributor and guest on BiggerPockets.com and also has his own YouTube channel, dedicated to educating investors. Matt is the co-host of The Healthy Wealthy Wiseguys Show podcast.    To find out more, go to: https://derosagroup.com/ https://store.biggerpockets.com/products/raising-private-capital?variant=32588975571040 https://www.amazon.com/Raising-Private-Capital-Building-Peoples/dp/1947200984 https://www.youtube.com/c/DerosaGroupTrenton  https://mattandiggy.com/ 

    Free And Low Cost Marketing Tips For The Agent On A Shoestring Budget

    Play Episode Listen Later Nov 16, 2021 53:43

    We've all heard the saying, “spend money to make money,” but what happens if we don't have any? The harsh reality is, some agents just don't.    So, what's an agent in a tight position to do? Are there ways to market ourselves without spending a dime? What should be our first splurge when we do have the means to invest in our businesses?   In this episode, we're weighing in on marketing budgets, and what to do when we don't have one.    Three Things You'll Learn in This Episode    How to compete with big tech Even a top producer is unlikely to have a marketing budget anywhere near that of a big tech company like Zillow. What can the average agent do to stay in the ring?    How to run ads on a shoestring Is it smarter to hold off on ads until we can afford to target everyone, or what should we be doing instead?    The best social media platforms for agents with no budget Social media is free, but with so many options available to us, knowing which platform to zone in on is tricky. Which networks are likely to get us the best results?

    Stop Getting Overwhelmed By Tech And Start Implementing It Like Your Business Depends On It (Because It Does!) w/James Rembert

    Play Episode Listen Later Nov 11, 2021 55:30

    From social media marketing to offerings like Zillow, technology is changing real estate as we once knew it, and agents who fail to get on board risk going out of business.    The problem is, the vast majority of agents are taking too long to embrace the changes as they come. How can we quit complaining about new developments and start welcoming them? Is there any hope for the technophobes among us?    In this episode, The ZillowKiller, James Rembert returns to discuss why we need to stop making excuses and get started, already!    Things You'll Learn in This Episode    1 thing to change about the way we see digital marketing Are we still seeing social media advertising as an ‘add-on' or as anything less than vital?    The future of NFTs in real estate What on earth is an NFT and how can real estate pros even begin to understand them, let alone use them?    How to stop getting overwhelmed by a changing industry Tech is set to change the world as we know it, and that can be a little daunting. How can we learn to adapt to new developments, rather than fear them?    What we need to know about Meta How much of an impact will the rebrand from Facebook to Meta really have on its users?    Guest Bio James Rembert, also known as The ZillowKiller, is the Founder of DigitalNatives Inc and The ZillowKiller brand. A passionate marketer, James is a speaker and coach who has played a role in completely changing the landscape of real estate by making lead generation easier for agents. Today, James owns a boutique advertising agency that deals exclusively with real estate agents.    To find out more, go to:  https://www.jamesrembert.com/   And for more on his Circle of Excellence, go to: https://app.coe99.com/

    Zillow Has Stopped Buying Homes and Their Stock Price Has Taken a Hit. What Does it Mean For Agents?

    Play Episode Listen Later Nov 9, 2021 53:23

    Just when Realtors were getting used to Zillow buying homes directly from the consumer, the platform has pulled the plug on their much touted offer program. What does it mean?    This turn of events can actually work to the benefit of real estate agents if we play our cards right. This is the time for us to up our visibility, give sellers more certainty and take back market share.   What are some of the ways we can make sure our sellers never need to call any iBuyer before us? How do we give the consumer the convenience that made them opt for iBuyers in the first place?   In today's Roundtable, we discuss the recent shift in Zillow's strategy and what we can do to take advantage of it.  Three Things You'll Learn in This Episode    How to remind the consumer of the value we bring Consumers need to know that we never stopped looking out for them even when Zillow was buying homes. How do we put a massive megaphone on this message?     The real reason people were interested in instant offer platforms What drove the rise of Zillow offers and other iBuyers, and how can we build the same level of convenience in our customer experience?    Why we have to get comfortable with spending money on marketing Can agents crush it in the digital marketing game with sweat equity and organic tactics alone?    How to stand out in the listing presentation How can we win by attacking points of friction and stress in the real estate transaction?

    Randy Wouters On The Key To Fostering Sustainable Growth, Because You Shouldn't Have Any Limits On Your Dream (Or Your Team!)

    Play Episode Listen Later Nov 4, 2021 50:54

    Whether we're seasoned agents or total newbies to the business, we're all capable of building the kinds of teams that bring in results for years to come. We just have to re-think the steps it takes to get there.    So, what are those steps? How do traditional team models hold us back from building something that benefits not only us, but our agents, too? Can we recalibrate our existing strategies and shift into something that really works?    In this episode, US Growth Operations Manager at eXp, Randy Wouters explains how to build teams that bring in results in the long term and benefit everyone involved in them.    Three Things You'll Learn in This Episode    The importance of humility Everyone wants to be successful. The real question is, are we willing to get over ourselves and take advice from those in the know?    How to retain top agents long-term The traditional teams model dictates that leaders pour into their agents for several years, only to have those same agents fly the nest at their peak. Is there a way to retain our agents without clipping their wings?    How to stop taking rejection so personally How can we get better at handling rejection from agents who aren't looking to join our teams?   Guest Bio   Randy Wouters is the US Growth Operations Manager at eXp. A former schoolteacher, Randy is passionate about motivating those who come into his world and strongly believes that with the right help, anyone can make their dreams come true.    To find out more, go to: https://randyexplains.com/  https://randyexplains.com/

    Stop Fearing Implementation! It's Time To Move Beyond Our Fears And Make Our Dreams A Reality w/Renee Williams

    Play Episode Listen Later Nov 2, 2021 42:58

    Most agents know what it'll take to move the needle forward in their businesses, but the harsh reality is, most won't follow through because they're afraid of implementation.   How can we stop letting fear hold us back from making our dreams a reality, and is doing so even possible? Where do those fears stem from in the first place?    In this episode, real estate operations and exit strategy coach, Renee Williams joins us to discuss how to push past our fears and just get started, already!   Three Things You'll Learn in This Episode    How to stop letting others' opinions affect us Staying immune to haters and trolls is a necessity, but how do we actually do it?    Why we need to stop seeing video content as optional How can we shift the way we see educational, consumable content, so we stop seeing it as an add-on and start seeing it as a non-negotiable?    What to include in our social media marketing What do our audiences actually want to see and how can we get better at giving it to them?   Guest Bio Renee Williams is a real estate operations and exit strategy coach, Founder of the Renee Williams Group, and host of the Agent Exit Podcast. A former loan officer and corporate strategy administrator turned investor, Realtor and business coach, Renee's passion lies in helping women find their purpose and turn their dreams into reality at any age.    To find out more, go to: https://www.reneewilliamsgroup.com/ And for a free strategy session, head to https://www.reneewilliamsgroup.com/reu

    Fear Is Normal, But It Doesn't Need to Define Us! Cari Heibel-Briner On Pushing Past Our Anxieties To Make Our Dreams a Reality

    Play Episode Listen Later Oct 28, 2021 51:15

    We all go through ups and downs in life, and when the downs come along, it can be devastating. However, they'll only prevent us from moving forward if we let them.    How can we stop letting our fears define us, so no matter what challenges arise, we can keep pushing towards our goals? Is there an easy fix to get rid of the voice in our head telling us we can't?   In this episode, Global Real Estate Agent and Team Leader, Cari Heibel-Briner shares how to take control of our mindsets, so we can control our results.    Three Things You'll Learn in This Episode    How to stop letting our previous mistakes hold us back How can we leave our past in the past so we can genuinely move on to the next stage of our lives?    How to take control of our lives when overwhelm hits What's the first step to regaining control when we feel powerless in the face of challenges?    The #1 reason we don't take action If the fear of failure itself isn't what's stopping us from doing what we need to do, what is?   Guest Bio   Cari Heibel-Briner is a Global Real Estate Agent and Team Leader at eXp, passionate about helping agents make their wildest dreams come true. The former President of Coaching at Achieve Freedom Coaching, Cari has long been interested in helping others achieve success in all areas of life, so they feel fulfilled at home, in the office and everywhere in-between.    To find out more, go to: https://www.linkedin.com/in/cariheibel/  https://www.instagram.com/cariheibelbriner/  Facebook: https://www.facebook.com/cari.briner

    No Database? Here's Where To Start So You Can Hit The Ground Running w/Brad McDaniel

    Play Episode Listen Later Oct 26, 2021 63:44

    Having a great database is essential to success in real estate, but putting one together takes time. For the seasoned pros who have spent years building rapport in their markets, this isn't too much of a problem, but what about newbie agents?    How can new agents build a database from scratch? Who should they be reaching out to, and how should they go about those conversations?   In this episode, Founder of Likely.Ai, Brad McDaniel returns to discuss how newbies can build databases that supersize their careers.    Three Things You'll Learn in This Episode    The key to staying in touch with our spheres no matter what How can we stay in contact with our databases in the event of another Facebook outage or similar event? Is it even possible to have total control over our communications platforms?    How to build connections with anyone (and EVERYONE!) From the dog park to the grocery store, we're interacting with a ton of people on a daily basis. What's stopping us from getting them into our databases?    Where to start when we're just getting started Who should be the very first people we include in our databases?   Guest Bio   Brad McDaniel is the co-founder and CEO of Likely.Ai, artificial intelligence geared towards helping real estate professionals sift through bad data to make low-quality leads a thing of the past. A highly sought-after Director of Business Strategy, Brad is passionate about problem-solving and developing successful web and mobile products.   To find out more, visit:https://www.linkedin.com/in/bradjmcdaniel/ https://likely.ai/ likely.ai/freshstart app.likely.ai

    Michelle Berman Returns! 5 Things You Can Do Today to Build a Hyper-Local Following And Become the "Go-To" Agent In Your Area

    Play Episode Listen Later Oct 21, 2021 57:45

    The best way to differentiate ourselves in our marketing is by creating hyperlocal content. That being said, as most agents would agree, that can be easier said than done.   How can we create the kind of social media content that positions us as the local experts in our markets? Does a quick fix in this area even exist?   In this episode, creator of the Instagram Power Method course, Michelle Berman returns to share how to create and maintain a hyperlocal presence on social media.    Three Things You'll Learn in This Episode    How to use hashtags (and actually see results!) Let's face it: hashtags can be a little intimidating. How should we be using them to build a bigger audience amongst the people in our local markets?    How to engage with our local communities online How can we ensure we're really connecting with our market on a deeper level?    When to follow back (and when it's a better idea NOT to) Who should we be following on Instagram? Does engagement require us to follow back, or is that a bad idea?   Guest Bio   Michelle Berman is the CEO of Berman Media PD, AKA the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about taking out the guesswork of successful Instagram strategies for real estate and mortgage pros, so they can take their social media game to a whole new level.   To find out more, visit: https://michelle-berman.mykajabi.com/  https://www.instagram.com/bermanmediasocial/?hl=en  https://www.facebook.com/michelle.berman.75 

    How to Use Memes As Part of Your Marketing Strategy: The Quintessentially REU Guide

    Play Episode Listen Later Oct 19, 2021 54:20

    Everyone loves relatable memes: that's why they get such great engagement! The question is, can they be used as part of our marketing strategy?   How can real estate professionals start using memes as a way to boost their public profiles and stand out to their spheres? Do social media users really want to see real estate memes, or should we be doing something else entirely?   In this episode, we're doing a deep dive into how to create the content no one can get enough of! Three Things You'll Learn in This Episode    How to create a meme How can we go about creating memes that genuinely resonate with our audience?    How to gauge what's off-limits in a meme Memes are intended to spark conversations and poke fun at something, but can we ever go too far when we're using the content to market our businesses?    What to include in our memes Where can we find inspiration for our memes? Are there set categories for the type of content people want to see?

    Key Strategies to Build, Scale and SELL Your Real Estate Team w/Jay Bourgana

    Play Episode Listen Later Oct 14, 2021 47:24

    Building a real estate team that doesn't require our constant attention is something most leaders aspire to, but no one said it was easy.   What are the biggest challenges standing in the way of aspirational team leaders looking to scale (and maybe even sell) their teams? More importantly, how can we get around those barriers?   In this episode, Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group, Jay Bourgana details how he managed to build and scale not just one, but TWO teams.    Three Things You'll Learn in This Episode    How to overcome the dark days of building and scaling a team in any market Real estate comes with the unique challenge of not only market cycles, but also seasonal cycles. How can we navigate and overcome the difficult periods as they come?    How to set our teams up for success from day 1 Building a successful team takes time, especially if we're hoping to nurture future leaders for our organizations. How can we build a system where we encourage our teams to hit the ground running, right from the start?    The key to building a sellable team Selling a real estate team is notoriously difficult. How can we do it, anyway?   Guest Bio   Jay Bourgana is the Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group. Having started his career in banking, Jay first entered real estate in 2013, and since then he's scaled not only one, but two teams. A ‘recovering' business consultant-turned-business owner, Jay is passionate about healing ill businesses.    To find out more, go to: https://www.linkedin.com/in/jay-bourgana-519a7865/ https://www.facebook.com/jayhomearly/  https://www.homearly.com/nice-guy/ https://www.firstteam.com/agent/64850-jay-bourgana/

    It's Time to Fight Back! How to Beat Out Your Competition, Even if They're The Industry's Biggest Players

    Play Episode Listen Later Oct 12, 2021 61:11

    The real estate industry is under attack, with national companies and big tech surrounding traditional agents from all sides. However, we still have a shot at standing out to consumers if we make the right moves.   How can we stay ahead of the curve, so we're always on hand to offer consumers more value than our competitors? Is there a way for the underdog to not only survive in the wake of the onslaught, but emerge victorious?    In this episode, Jake Wolfe details how KlevrLeads is getting traditional agents on the same playing field as the industry's biggest players.    Three Things You'll Learn in This Episode    The beauty of offering incentives How can we offer our prospective clients so much value that it works in their favor to work with us?    Why we need to focus on solving real problems What challenges are consumers facing today, and how can we step in to help them overcome the hurdle?    How to tailor our marketing strategies for the best results We know we have a ton of value to offer. The question is, how do we ensure enough people know about what makes us unique?

    Dale Archdekin Returns! The Secret to More Successful Calls (Plus, How to Handle Tough Objections)

    Play Episode Listen Later Oct 7, 2021 56:18

    It doesn't matter how many people we call in a day: if we're not saying the right thing, in the right way, we're not going to get the results we want.   The question is, what should we be saying, and what should we be training our agents to say? Is it really possible to overcome any objection with the right script?   In this episode, Founder of Smart Inside Sales, Dale Archdekin returns to explain how we should be approaching our calls.    Three Things You'll Learn in This Episode    The importance of curiosity Can asking good questions and being genuinely interested really change the outcome of our conversations?    How to go beyond traditional training for our agents Teaching our agents a script is one thing. How can we ensure they're delivering it correctly, each and every time?    Why we need to change our perspective on the word ‘no' How can we stop getting down on ourselves the minute we're faced with an objection?   Guest Bio   Dale Archdekin is the Founder of Smart Inside Sales. He is also the former Director of Lead Generation for a top-5 Keller Williams Realty Mega Team and a residential real estate salesperson with a decade-long track record. Dale is passionate about helping agents reach their full potential without feeling the need to rely on manipulative tactics.    To find out more, go to: https://www.smartinsidesales.com/  https://www.linkedin.com/in/dalearchdekin/    And for the PDF mentioned in this episode, go to:https://www.smartinsidesales.com/agentscript/ 

    Authentic Storytelling 101: Open Up About Past Challenges And Watch Your Business Supersize

    Play Episode Listen Later Oct 5, 2021 59:07

    As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we're so determined to show up as consummate professionals that we're keeping them to ourselves.    Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as ‘perfect' to get business?   In this episode, we're getting into the meat and bones of why an authentic story always gets great results.    Three Things You'll Learn in This Episode    How to combat the fear of over-sharing How much personal information and talk of past bad experiences is too much?    Why we need to let our audiences dictate what we share Why are we so wrapped up in thinking about what our audiences don't want to see?    How to get into video if we're late to the party If we haven't taken the first steps towards getting comfortable on video, have we missed the boat? Is it too late to get started?

    Everything Is A Script: Live Real Estate Role Play (Plus Greg Insults Matt's Fake Kids)

    Play Episode Listen Later Sep 30, 2021 36:30

    The vast majority of agents are going into calls with the best of intentions, but they're still not getting the results they want because they're approaching their conversations all wrong.   Where are so many of us making a mistake with our scripts, and what should we be doing instead? How should we structure a script when we're dealing with friends or family?    In this episode, we're talking about how to talk to people and achieve the outcomes we want!  Three Things You'll Learn in This Episode    How to approach business conversations with friends and family What's stopping our nearest and dearest from wanting to work with us, and how can we convince them that we're the best fit for the job?    The #1 thing to remember when someone is already in talks with another agent| How can we get the consumer to see that we're their best bet without saying anything negative about the competition?    How to connect with consumers outside of scripted phone calls Phone calls are a great way to build connections, but they're just the first step. What else should we be doing?

    Is Your Mindset Holding You Back from Your Full Potential? Here's How to Change That w/Tim Parnell

    Play Episode Listen Later Sep 28, 2021 55:52

    The key to running a successful business that not only pays the bills but truly fulfils us lies in our mindset.   The question is, how can we tweak the way we think so we're brought closer to our goals? What does the ‘right' mindset look like, anyway?   In this episode, Dallas/Fort Worth Realtor, Tim Parnell joins us to discuss how to turn our mindsets into something sexy and rock ‘n roll.    Three Things You'll Learn in This Episode    Why mindset matters more than we tend to realize What separates the mindset of a millionaire apart from that of everyone else?    How to think like a RESPONSIBLE business owner When we're working for someone else, slacking off is met with a swift response. What happens when we're the ones at the helm?    The importance of prioritizing our happiness as entrepreneurs Why does loving what we do make all the difference when we're trying to run successful companies?   Guest Bio   Tim Parnell is a licensed Realtor in the Dallas/Fort Worth Area. While he's only practised as an agent for the last 4 years, he has an extensive background in real estate, having first shown interest after seeing infomercials on TV growing up. His background in the industry includes home remodeling, home owning, real estate investing and home inspections. Tim has also been the host of a real estate podcast.   To find out more, go to:https://www.linkedin.com/in/timothy-parnell-39a83391/ https://www.timparnelldfw.com/    Or call him directly on 214 734 5131

    Stop Managing Your Time: It's Time to Start Managing Your ENERGY! w/Trevor Mauch

    Play Episode Listen Later Sep 23, 2021 55:26

    Most of us got into this business to create freedom for ourselves. The problem is, once we make that a reality, we tend to lose our vision for the future, and as a result, we lose our motivation.   What can we do to regain the excitement we had when we first decided to go down the entrepreneurial path? How can we create an environment that encourages us to think outside the box so we continue to grow for years to come?   In this episode, CEO of Carrot, Trevor Mauch shares how to revive our energy, so we can stay passionate about our businesses.    Three Things You'll Learn in This Episode    How to reframe what we think we should be doing Is it a wise decision to do more of what works, or should we be shifting gears in another direction?    The key to assessing what's draining our energy reserves How can we pinpoint the things that are adding to our plates without feeding our souls?    Why evergreen content is vital What is it that makes evergreen so important, and how can we start creating it?   Guest Bio   Trevor Mauch is the CEO of online lead generation hub, Carrot. An established entrepreneur with an extensive track record of building successful businesses, Trevor's true passion lies in building meaningful relationships and finding the true value of things. Trevor is the host of the CarrotCast podcast.   To find out more, go to: https://carrot.com/ https://carrot.com/guides/energy/   https://go.carrot.com/evergreen-2/   https://carrot.com/blog/category/carrotcast/  https://instagram.com/trevor.mauch?utm_medium=copy_link 

    Database Marketing 101: The BEST Place to Look for Leads Is Right Under Your Nose

    Play Episode Listen Later Sep 21, 2021 56:28

    For those of us who have spent years curating our databases, we're sitting on absolute GOLDMINES. The question is, why are so few of us tapping into them?   Why is it that so many agents are more comfortable making cold calls to absolute strangers than to the people who already know, like and trust us?   In this episode, we're diving deep into mining our databases and capitalizing off of the connections we've already made.    Three Things You'll Learn in This Episode    How to strike up a conversation with old contacts Is it possible (and advisable!) to reconnect with the people in our spheres if we haven't touched base with them for years?    What NOT to do when reaching out to our spheres Is there anything we want to avoid entirely when it comes to communicating with our databases?   The FORD framework for effective reconnections How can we guarantee a successful conversation with the people in our databases?

    Black Swan Events & The Power of Preparedness: How Agents Can Be a Force for Good in Crisis w/Coni Meyers

    Play Episode Listen Later Sep 16, 2021 58:12

    If the 2020 run on toilet paper wasn't evidence enough, the vast majority of people are the furthest thing from prepared for a crisis. How can we change that?   It'll be a long time before life returns to ‘normal', so in the meantime, what can we do to equip ourselves both mentally and physically for anything life throws our way? More importantly, how can we stay optimistic while doing it?   In this episode, 5-time bestselling author, Coni Meyers shares how to prepare for the worst, while seeing every single moment as a gift.    Three Things You'll Learn in This Episode    The routine guaranteed to help us stay positive through anything How can we strengthen our inner game, so no matter what happens, we're in the right headspace to tackle our obstacles as they come?    How to pinpoint our ‘Crystalline Moments' Sometimes, even the hardest experience is a gift from the universe. How can we get into the habit of looking for the good in every crisis?    How to prepare for disasters in advance What should we be doing to ensure we have all our essentials in place, should the need to evacuate arise?   Guest Bio   Coni Meyers is a crisis management specialist. A 5x bestselling author, her most recent book, When the Unthinkable Happens…Be Prepared, Be Ready! Aims to equip readers with the necessary skills to handle anything life throws their way. Coni is also a leadership clarity strategist, and has over 4 decades of experience in supporting both individuals and businesses.   To find out more, go to:https://ckmsolutionsgroup.com/ https://www.facebook.com/groups/2774511749269117   https://www.amazon.com/Coni-K-Meyers/e/B00S1U28G0?ref=sr_ntt_srch_lnk_1&qid=1630678076&sr=1-1

    Age of the iBuyer: How to Stand Out to the Consumer and Stop Letting Big Tech Take Your Coin!

    Play Episode Listen Later Sep 14, 2021 54:37

    The only thing that hurts more than seeing someone in our database choose to work with another agent is seeing them opt to pay a 9% convenience fee to iBuyers when we're debating dropping our commissions just to stay afloat.    The reality is, tech companies are coming for our business, and getting results while doing it. What can traditional agents do to combat their attempts? Is there a way to beat them at their own game?   In this episode, we're weighing in on how to not only survive, but thrive in a time when our biggest competitors are big tech companies.    Three Things You'll Learn in This Episode    The approach we SHOULD be taking as traditional agents Is complaining about iBuyers really going to change the situation, or could we be doing something more productive, instead?    How to become an educator to our markets Traditional agents might not be iBuyers, but we certainly understand their business models. What's stopping us from using our knowledge to help the consumer navigate the space?    The key to staying top of mind Big tech companies have massive marketing budgets. How can we compete with them and stay top of mind for our spheres?

    How To Dominate Your Neighborhood & Claim Your Rightful Place As The Digital Mayor In Your Marketplace w/Brian Weiss

    Play Episode Listen Later Sep 9, 2021 49:36

    Real estate agents are competing for consumer eyeballs with other Realtors, Zillow and venture-backed platforms. If they have to do a Google search to find you, you've already lost.    How do you become the first real estate agent they think of before they even do a Google search? By leveraging your position in the community, and becoming the digital mayor of your market.    One agent increased his market share by 30% and grew his sales by 68% by capturing what makes his local area so special. How can you implement this strategy in your own business and neighborhood?    In this episode, we're joined by entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of, Brain Weiss. He reveals how to gain visibility and authority in your market, and how that can give you an amazing, sustainable business.  Three Things You'll Learn in This Episode    How to put your community in the center of your content As a real estate agent, people tell you why they want to live in your market and what makes it so special. Why not create content with that?   Why Brian Weiss focuses on intentionally simple content Can we create effective community-driven content without video?   The strategy that took one agent from 500 to 8000 website visitors How can you create authority, relevance, connectedness and visibility in your market by positioning yourself like the human interest of a small town newspaper?   Guest Bio   Brian is an entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of. The Faces Of is a system for expanding one's leadership, influence, visibility, relevance, and community reach. The Faces Of has helped agents grow their sales by up 68% over one year and a sales volume by over 61%. For more information, visit https://thefacesof.com/ and to reach Brian directly send an email to brianw@vdgatl.com.

    How to Leverage Your Vendors, So You Stand Out as the #1 Real Estate Expert in Your Market

    Play Episode Listen Later Sep 7, 2021 52:33

    Real estate is a relationships business, and not only when it comes to our clients. If we can build strong relationships with vendors in our markets, we're setting ourselves up for unbelievable results.    How can we leverage our relationships with vendors to set ourselves up as the go-to real estate pros in our areas, and how can we translate those partnerships into marketing content? What are the options available to newbie agents who might not have relationships with vendors yet?   In this episode, we're sharing how to create relationships with local vendors that ensure EVERYBODY wins! Three Things You'll Learn in This Episode    How to reach out to the top vendors in our markets Partnering with great vendors is simple enough if we have experience working with them, but how can newbie Realtors with no existing relationships get a piece of the pie?   How to tell if a vendor is legit How can we be sure the companies we're referring our clients to are actually doing what they say they will if we haven't worked with them before?    How to create content around our vendors WITHOUT using video Is there a way to leverage our relationships with local service providers outside of video content?   To take advantage of Jake's offer mentioned in this episode, use the promo code: REU Marketing Roundtable

    Toby Salgado On The Clear Vision That Took Him from $26k in Debt to MILLIONAIRE in Just 2 Years

    Play Episode Listen Later Sep 2, 2021 52:28

    People get into real estate because they're attracted by the idea of time and money freedom, but unfortunately, most agents get a taste of the time freedom, abuse it and never get a real taste of financial freedom.    What is it that separates those who achieve their biggest goals from everyone else? How can agents stay focused on their dreams and commit to the actions that can make those a reality?   In this episode, serial entrepreneur and host of the Super Agents Live podcast, Toby Salgado shares how to zone in on our wildest aspirations.  Three Things You'll Learn in This Episode    How to get clear on our ‘why' We may have an idea of what we want to achieve, but are we committed to the reason behind that desire?    How to identify what we're willing to sacrifice in the name of success Reaching our goals always requires some kind of sacrifice. How can we get clarity on what we're prepared to give up?    The importance of investing in ourselves We stand to gain a ton by investing in ourselves. The more pressing question is, what do we stand to lose if we don't?   Guest Bio Toby Salgado is a serial entrepreneur, author and host of the Super Agents Live podcast. Toby is also an entrepreneur mentor, passionate about helping business owners achieve everything they set their minds to, blasting through their self-imposed limitations in the process.  To find out more, go to: https://tobysalgado.com/

    Every Reason Why an IDX Website is the WORST Idea for Your Business

    Play Episode Listen Later Aug 31, 2021 57:08

    Agents in every market are developing IDX websites - and that's exactly why we should avoid them at all costs.   Why are so many real estate pros falling for the trap of an IDX website, and aside from the fact that the online space is saturated as is, why is investing in one a big mistake? What should we invest in instead?   In this episode, we're going deep on why IDX websites are a bad idea and listing the places where we should be channeling our energies.    Three Things You'll Learn in This Episode    The foolproof strategy GUARANTEED to get more people reaching out to us Can going deep on just one message get us more business than we ever imagined?    The #1 place to channel our marketing budgets (that ISN'T an IDX website) If we're not spending $500 to $1500 on an IDX website every month, where should we direct those funds?    1 thing to change on our social media pages TODAY Are we unwittingly turning people ‘off' of our social media presence before they've even seen our content?    

    Stop Letting Your Thoughts Stop YOU! Michael Morawski on Busting Out and Breaking Free from Mental Prison

    Play Episode Listen Later Aug 26, 2021 53:11

    Most of us see ourselves as free because we're not shackled in the physical sense, but the reality is, the vast majority of real estate pros (and even human beings, more generally) are living in a constant state of mental prison.   What does that actually mean, and more importantly, how did we get to this point? What is mental prison stopping us from achieving, and is there any way to break free, for good?   In this episode, author of Exit Plan, Michael Morawski shares how to stop getting caught up in the confines of our own minds.  Three Things You'll Learn in This Episode    How to make a bigger impact in the world What does it take to make a real difference in people's lives? Is there a limit to how much of an impact we can make?   What mental prison looks like among real estate pros Are we failing to reach our goals because we're not good enough, or simply because fear is stopping us from trying in the first place?    How to practice gratitude every single day How can we shift our energy from lack and limitation to the things we've already achieved and are most thankful for?   Guest Bio   Michael Morawski is a trainer, entrepreneur, public speaker, personal coach and the author of Exit Plan. A real estate industry veteran, Michael is passionate about helping others overcome their self-imposed limitations so they can reach their full potential and pay it forward by making a positive impact. Michael is the Founder of My Core Intentions and the host of the Insider Secrets podcast.    To find out more, go to: https://mycoreintentions.com/ https://mycoreintentions.com/exitplan   Or connect with him on: https://www.instagram.com/mike.morawski.54/ https://www.linkedin.com/in/michael-morawski  https://www.facebook.com/mycoreintentions    You can also email him directly at  mike@mycoreintentions.com

    The REU Guide to Getting Over Your Fear of Content Creation

    Play Episode Listen Later Aug 24, 2021 58:52

    Content creation is the key to successful real estate marketing, so if we're hoping to see results, it's time to hop on the bandwagon.    The question is, what type of content is most likely to get us engagement? How can we ensure we're creating the kind of content our audience even wants to see?   In this episode, we're going deep on content creation and strategizing ways around the things stopping us from getting started.    Three Things You'll Learn in This Episode    Where to find inspiration for content Putting out regular content is a non-negotiable for successful marketing, but what should we be sharing in the first place?    How to stop obsessing over social media critics For many of us, the reason we avoid creating video content is because we're afraid of online critics. How can we move past that, once and for all?   Why we should all aspire to be ‘grocery store famous' What does it mean to be ‘grocery store famous', and more importantly, how do we get to that level?

    In a World Full of iBuyers, Here's How to Stand Out as a HUMAN Agent w/Tom Cafarella

    Play Episode Listen Later Aug 19, 2021 56:33

    Agents have used technology to bolster their marketing for years, so it should come as no surprise that tech companies are eager to take back control and get a slice of the pie. The only question is, how can agents compete with them?   Are small teams destined to fail in the face of big business competitors, or do we both stand to win? Just how big of an advantage do iBuyers have, and what do human agents have that tech players don't?    In this episode, repeat victim of the show and host of the Agent Investor podcast, Tom Cafarella shares how to continue to thrive when tech companies are determined to take the market.    Three Things You'll Learn in This Episode    Why iBuyers are outbidding mom and pop investors What do iBuyers stand to gain by outbidding investors, especially when the bids seem like a poor decision?    How to hit iBuyers in their weak spot iBuyers have a ton of advantages over us, but they do have a weak spot, too. What is it, and how can we take advantage of it?   The market GUARANTEED to keep seeking out human agents Which market segment is most likely to work with real agents in the long term?   Guest Bio Tom Cafarella is an entrepreneur, speaker, podcaster, coach, and seasoned real estate investor. In addition to being the founder of Ocean City Development, Tom is also the founder/broker of Cameron Real Estate Group, where he leads a team of more than 200 agents serving greater Boston and Massachusetts. Tom is the host of the Agent Investor podcast. To find out more, go to:  https://m.facebook.com/tommy.cafarella  https://agentinvestor.podbean.com/  http://www.tomcafarella.com/  https://www.cameronrealestategroup.com/tom-cafarella/  https://www.linkedin.com/in/tom-cafarella-oceancitydevelopment-110835a9/  https://m.youtube.com/channel/UCBaMfwcNTLed8O5XtpRVtfQ   And to connect with your hosts, go to: Getmicrofamous.com for Matt https://m.facebook.com/genevolpe for Gene And call 925 915 1978 for Greg

    You're Using Social Networks All Wrong! How to Create a Social Media Marketing Strategy that Actually WORKS

    Play Episode Listen Later Aug 17, 2021 47:35

    Most agents make one of 2 mistakes: not creating content at all, or failing to get eyeballs on the content they do share. What can we do to make these oversights a thing of the past?   How much time should be dedicated to creating content, and how can we make sure people are seeing it? Is our only option forking out tons of cash on paid advertising?   In this episode, we're diving deep on the RIGHT way to use social media marketing in our businesses.    Three Things You'll Learn in This Episode    The BIGGEST mistake agents make on social media Are we being intentional enough about using social media channels to be social?    How to simplify content creation What are we doing to turn content creation into a chore, and what can we do to change that?    The TYPE of content we should share Is there a right kind of content? Could we be shooting ourselves in the foot by sharing the wrong information, or does anything go?   Connect with your hosts: Gene: https://www.facebook.com/genevolpe https://www.facebook.com/genevolpemedia/ https://www.instagram.com/thegenevolpe/?hl=en Jake: https://www.klevrleads.com/ Nick: https://getamplifiedmarketing.com/ And call or text Greg on 925 915 1978

    Creative Things You Can Do on Your Next Appointment to Build Rapport & Win the Listing

    Play Episode Listen Later Aug 12, 2021 54:40

    There's no doubt about it: working with listers and sellers is an agent's best bet in this market. The question is, how can we win those listings against other agents?   What can we do to differentiate ourselves in the eyes of the consumer, and is there a way to mitigate competition from the very start? How can we overcome any and every possible objection?    In this episode, we're doing a Q&A session on how to win listings in the face of competition and stubborn sellers.  Three Things You'll Learn in This Episode    How to handle sellers meeting multiple agents How are most agents dealing with a potential client mentioning that they're getting several opinions, and what should we be doing instead?    How to close quickly, WITHOUT pushing too hard No one wants to sign a contract under duress, so how can we close sellers without cornering them into the decision?    The key to killing it in a listing appointment Is it possible to pre-sell ourselves before we even arrive at our first meeting with a seller?   Connect with your hosts:  Find out more about Matt at Getmicrofamous.com  And connect with Greg on 925 915 1978 or https://www.facebook.com/greg.mcdaniel.739

    Jeff Coats on Using ISAs to Build a Bigger, Better Business While Protecting Your Time

    Play Episode Listen Later Aug 10, 2021 62:12

    Very few (if any!) successful agents manage to have a work-life balance without onboarding an ISA, so if we're hoping to maximize our businesses without spending every minute of every day working, it's time to make a hire.    The question is, who should we be hiring? Can we rely on loved ones looking for work, or is that too risky? Is there a ‘right' time to start looking for recruits?    In this episode, Founder of Res3t LLC and CEO of Digitally Convert, Jeff Coats shares how to leverage ISAs and take our businesses to the next level.    Three Things You'll Learn in This Episode    How to hire the right ISA for our businesses How can we be sure the people we're hiring are the best fit for the job?   The key thing to remember when onboarding an ISA What is the BIGGEST misconception agents have when deciding to make a hire?    How to afford an ISA when money is tight Leveraging other people's time is the key to building a strong business, but what happens when we don't have the budget to take someone on?   Guest Bio   Jeff Coats is the CEO of Digitally Convert, a company dedicated to connecting business owners across industries to find the best ISAs for their needs. Jeff is also the Founder, author, coach, speaker and owner of Res3t LLC. He is passionate about helping people overcome limiting mindsets, so they can become the best versions of themselves- no matter what their backstory may be.    To find out more, go to: https://digitallyconvert.com/ https://res3t.com/  https://www.amazon.com/Res3t-Principles-Guaranteed-Change-Mindset/dp/0692155074  https://www.audible.com/pd/Res3t-8-Principles-Guaranteed-to-Change-Your-Mindset-In-Order-To-Change-Your-Life-Audiobook/B08XD9QG3P https://www.linkedin.com/in/jcoatsrealestate   Connect with your hosts: Call Greg on 925 915 1978 Find out more about Jake at Klevrleads.com And to connect with Nick, go to getamplifiedmarketing.com or go to https://www.instagram.com/nicksakkis/?hl=en  https://www.facebook.com/Nick.J.Sakkis  You can also join his Facebook Group ‘Real Estate Is a Joke'.

    The Future of Real Estate Search Traffic: How to Crush It in Paid Lead Generation w/John Doherty

    Play Episode Listen Later Aug 5, 2021 54:49

    Our marketing makes all the difference to our results, but most agents are still going so, so wrong. The question is, how can we get it right?   How can we shake up what we think we know about marketing and paid lead gen so we can start seeing better outcomes and higher incomes? Is there merit in old school strategies, or are they only holding us back?   In this episode, Founder of Credo and online marketing expert, John Doherty shares the approach we should be taking.    Three Things You'll Learn in This Episode    How much we should be spending on marketing Are we taking more of a risk by over-investing or under-investing in our marketing?    Which marketing platforms to use Should we have a presence on every platform available to us, or is it smarter to stick with one or two?    Why we need to re-think where our marketing teams are based Is it really necessary to have locally-based marketing teams, or can we cast the net further afield?   Guest Bio John Doherty is the Founder of Credo, a platform dedicated to connecting companies with the best digital marketing providers for their needs. Having spent a decade in the industry, across agencies and inhouse at Zillow Group, John is a digital marketing expert, passionate about helping others take full advantage of everything the online space has to offer.  To find out more, go to: https://www.getcredo.com/   Connect with your hosts: To find out more about Matt, visit Getmicrofamous.com And reach out to Greg on 925 915 1978

    Next Level Social Media Strategy with the Rolls Royce of Instagram Marketing: Michelle Berman Returns!

    Play Episode Listen Later Aug 3, 2021 66:13

    Social media branding is more important than we think, and simply being consistent isn't enough to make us stand out. Where are most of us going so wrong?   How can we take our social media strategy from below-average to next-level awesome? Should we rethink the content we're already sharing?   In this episode, creator of the Instagram Power Method, Michelle Berman returns to share the social media savvy GUARANTEED to set us apart from everyone else.    Three Things You'll Learn in This Episode    How to create content that builds genuine relationships Could posting about every transaction be hurting us more than we realize?    The key to becoming more consistent on social media How can we get in the habit of putting out content more regularly? Do introverts even stand a chance?    How to keep our followers zoned in on our content What's causing our viewers to scroll past our videos before we've even shared anything of value?   Guest Bio Michelle Berman is the CEO of Berman Media PD- hailed by those in the know as the Rolls Royce of Instagram Marketing. The creator behind the Instagram Power Method Course, Michelle is a nationally acclaimed Instagram Coach, passionate about helping real estate and mortgage professionals take their social media to the next level.  To find out more, visit:https://michelle-berman.mykajabi.com/ https://www.instagram.com/bermanmediasocial/?hl=en https://www.facebook.com/michelle.berman.75    Connect with your hosts: Find more about Nick's Blueprint at: Getamplifiedmarketing.com   Get a copy of Matt's book at: Getmicrofamous.com   Get in touch with Gene at: https://www.facebook.com/genevolpemedia/ https://www.instagram.com/thegenevolpe/?hl=en   And connect with Greg on: 925 915 1978

    Claim Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel