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Join Dakota Meyer and co-host Liz O'Brien at Camp Pendleton, Calif. where they sit down with former Toyota VP, Don Esmond. Don shares his experiences as a former marine and a Toyota VP. With over 50 years of professional experience, Don's personal story of transition is a great testament to why we all need a plan. Learn more about the impact companies, like Toyota, are making through our Veteran Advisory Council.
ReputationIn today's high-tech world, it may be hard to believe but there was once a time in America where the best place to enjoy a movie was in your car. This loose-knit community of film-goers would usually meet on a weekend night in a parking lot full of poles known as a Drive- In. Most are now gone, replaced by so many strip malls and condominiums. However, the yearning for that life lives on in many.Well, Autoline may not be able to duplicate the experience in its entirety, but this week's show transforms itself into your own personal drive-in as we feature films "About, Starring and Containing" cars. Our panel of auto experts turned film critics reveal their cinematic interpretations of "The Good" (Bullitt), "The Bad" (Faster, Pussycat Kill Kill) and "The Ugly" (The Betsy), along with a fascinating list of films scattered in-between.Join John McEloy as he goes to the movies with Jim Hall of 2953 Analytics, Todd Lassa from Motor Trend and Peter De Lorenzo Autoextremist.com for a look at Hollywood's love and obsession with cars.
Reputation Have you ever noticed the way pop culture treats a "good" reputation? We all want one but it hardly seems to get talked about. Take '80s music for instance where both Joan Jett & the Blackhearts along with college favorites the dBs both scored hits with their separate (and totally different) songs entitled "Bad Reputation." Now we all may want good to triumph over evil but is there anyone out there humming the tune "Good Reputation?" It almost harkens back to the simple journalism barometer of a dog biting a man. Of course that's not news. But switch the incisors around and suddenly you've got readers, viewers and P.E.T.A. probably jumping all over the man biting dog story. That's sort of the situation Toyota finds itself in today. It spent decades building a rock solid reputation for its vehicle on the foundation of quality, care and customer service which it has seen start to crumble in a mere six months. Now that isn't to say there aren't some problems with the cars, in fact problems the company might've and should've caught earlier. But at this point the question becomes what happens to that reputation. It was once sterling and now it's teetering over a pool of muck. How does Toyota reclaim what it once had? On this week's Special Edition of Autoline Detroit John McElroy sits down with longtime Toyota executive Don Esmond. Mr. Esmond has been out talking directly to the dealer body about their vehicles along with the problems they're facing in Washington, Tokyo and with that heretofore loyal customer base. He talks candidly about mistakes that were made, lessons learned and getting that "good" reputation back.
The big question these days in the auto world is, when are things going to finally pick back up again. On this edition of Autoline EXTRA, John McElroy talks with Don Esmond, the Senior Vice President at Toyota Motor Sales. Mr. Esmond gives his opinion on what sales will be like this year, when the market will recover and what needs to happen for it to recover.
The big question these days in the auto world is, when are things going to finally pick back up again. On this edition of Autoline EXTRA, John McElroy talks with Don Esmond, the Senior Vice President at Toyota Motor Sales. Mr. Esmond gives his opinion on what sales will be like this year, when the market will recover and what needs to happen for it to recover.