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Gravel riding makes many motorcycle riders uneasy — not because the bike is out of control, but because it doesn't behave the way pavement has trained us to expect. The front wanders, the bars move, braking distances grow, and the instinct is to hold on tight and slow down — usually making things worse. On this episode of Rider Skills, we break gravel riding down into four clear lessons: how to let the bike move without panicking; how throttle, braking, and electronics change traction on loose surfaces; how to read gravel roads and choose lines intentionally; and why braking and cornering with limited traction is not only possible, but fun.
- Trump's New “Escalade” Is Likely a Heavy-Duty GM Truck in Disguise - Can BMW Crack America's Full-Size SUV Market with An X9? - Tariffs Bite: GM Brings Buick Envision Manufacturing to The U.S. - Congress Keeps Drunk-Driving Tech Mandate Alive - Chinese Automakers Go Shopping as Nissan Dumps Overseas Capacity - China's Price War Turns Li Auto into A Short Seller's Dream - Renault Skips Selling Cars in China—But Wants Its Tech and Suppliers - Why GM and Ford Want You Banking Where You Buy Your Car - Toyota Study Challenges the Myth That PHEVs Don't Get Charged
- Trump's New “Escalade” Is Likely a Heavy-Duty GM Truck in Disguise - Can BMW Crack America's Full-Size SUV Market with An X9? - Tariffs Bite: GM Brings Buick Envision Manufacturing to The U.S. - Congress Keeps Drunk-Driving Tech Mandate Alive - Chinese Automakers Go Shopping as Nissan Dumps Overseas Capacity - China's Price War Turns Li Auto into A Short Seller's Dream - Renault Skips Selling Cars in China—But Wants Its Tech and Suppliers - Why GM and Ford Want You Banking Where You Buy Your Car - Toyota Study Challenges the Myth That PHEVs Don't Get Charged
In Podcast #370, John Davis and the MotorWeek crew catch up on all the latest happenings in the automotive world. Like the few pieces of news that came out of this year's North American International Auto Show: the Bronco RTR, Mustang SC, and the winners of the 2026 NACTOYs! But first we'll talk about the return of the supertruck to RAM's lineup with the even more powerful 2027 RAM 1500 SRT TRX. And finally, we'll round out with some hot topics like Jeep & Chrysler cancelling their plug-in hybrid models, Dodge axes the Hornet, Acura's next RDX is on the horizon as a hybrid, and VW is bringing back buttons.
- VW, Audi Dealers Sue Colorado - VW's "Slash and Burn" Cost-Cutting - Canadians Who Are Against Chinese EVs - Automakers Squeeze Suppliers in China - Used EVs Hit Market at Record Rate - Volvo Unveils EX60 EV - Hyundai Union: "Not a Single Robot" - Geely's Roadmap to Overtake GM
- VW, Audi Dealers Sue Colorado - VW's "Slash and Burn" Cost-Cutting - Canadians Who Are Against Chinese EVs - Automakers Squeeze Suppliers in China - Used EVs Hit Market at Record Rate - Volvo Unveils EX60 EV - Hyundai Union: "Not a Single Robot" - Geely's Roadmap to Overtake GM
Tesla hacked at Pwn2Own Automotive Everest sitting on Under Armour data? PurpleBravo fake jobs campaign targets IP addresses Huge thanks to our sponsor, Dropzone AI Quick tip for SOC leaders measuring MTTR. Stop optimizing the human. Optimize what the human has to do. Dropzone AI handles the investigation legwork autonomously. Correlating alerts, gathering evidence, documenting findings. Your analysts only engage when it actually matters. The results are investigations that took hours and now take under 10 minutes with much better accuracy of up to 30%. And analysts who can finally focus on real threats. Proven at over 300 enterprises who have deployed Dropzone AI. See the data at dropzone.ai.
- Hyundai Surpasses GM Market Cap - VW Overtakes Tesla in Europe - Chinese EVs Surging in Mexico - Data Center Chip Shortages Affecting OEMs - New Mercedes S-Class and Level 4 Tech - VW Project Trinity and Recycling Hub - Renault Bringing Ampere In-House - Mazda and Volvo Hybrid Pivot on EVs - Nissan Dealer Profit Crisis
- Hyundai Surpasses GM Market Cap - VW Overtakes Tesla in Europe - Chinese EVs Surging in Mexico - Data Center Chip Shortages Affecting OEMs - New Mercedes S-Class and Level 4 Tech - VW Project Trinity and Recycling Hub - Renault Bringing Ampere In-House - Mazda and Volvo Hybrid Pivot on EVs - Nissan Dealer Profit Crisis
Jay Goninen and Mark Wilson from WrenchWay, along with Dave Johnson from ASE, share an inside look at ASE Connects—a new community designed to strengthen the technician workforce. In this recorded webinar, they cover what ASE Connects is, how it connects shops and schools, plans to bring every school onto the platform, and an overview of the new Industry Data Exchange.View the slides & watch the full webinarAbout the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuests: Mark Wilson, WrenchWay, mark@wrenchway.com, & Dave Johnson, ASE, djohnson@ase.comLinks & ResourcesGet notified of new episodes --> Join our email listAbout WrenchWay:For Technicians & Students: wrenchway.com/solutions/technicians/For Shops & Dealerships: wrenchway.com/solutions/shops/For Instructors: wrenchway.com/solutions/schools/Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
In Episode 94 of The Strange Motion Way Podcast, we sit down with Talbert Goldman for a real, no-shortcuts conversation about craft, culture, and doing things the right way in the automotive world.Talbert shares his journey through the industry, the lessons learned along the long road, and why integrity, consistency, and community matter just as much as talent and tools. From building relationships to building cars, this episode dives into what it takes to create something that truly lasts.This isn't about trends or hype — it's about experience, work ethic, and staying true to your values in an industry that rewards passion and perseverance.If you care about:Automotive culture and craftsmanshipThe business and people behind the buildsLong-term success over short-term winsReal conversations with real industry voicesThis episode is for you.
- China Calls Donut Battery a Scam - Renault to Build Drones for France - Former BMW Designer Pens New Chinese EV - Renault's 2025 Global Sales Results - Lamborghini Sets Sales Record... Barely - Jaguar Targets Only 10K Sales/Year - XPeng Expanding Around the World - GM EV Share Lower Than Overall Market - Humanoid Cost Less Than Expected
- China Calls Donut Battery a Scam - Renault to Build Drones for France - Former BMW Designer Pens New Chinese EV - Renault's 2025 Global Sales Results - Lamborghini Sets Sales Record... Barely - Jaguar Targets Only 10K Sales/Year - XPeng Expanding Around the World - GM EV Share Lower Than Overall Market - Humanoid Cost Less Than Expected
Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, David and Lucas are joined by Uwe Kleinschmidt of AutoTechIQ. Uwe explains how AI-powered tools are revolutionizing the Digital Vehicle Inspection (DVI) process, highlighting how annotated photos and captions can help customers better understand repair recommendations. The discussion also explores industry coaching advice on customer communication, with Uwe challenging traditional authority-based approaches by emphasizing transparency and customer empowerment.00:00 AI Streamlines Automotive Service Communication06:39 "DVI: The Ultimate CRM Tool"10:11 "Streamlining Auto Flow Processes"11:51 "Routine Inspections for Vehicle Health"15:18 "Optimal Vehicle Maintenance Decisions"18:23 "Transparency Builds Trust in Service"24:39 "Tech8IQ Delays Dispatch Process"27:37 "AI Fixing Cost Discrepancies"30:18 "Autonomy Issues in Service Inspections"32:48 "Coaching Pushback on Customer Calls"36:24 "Key KPI: Customer View Rate"39:25 "Improving Customer Interaction Metrics"44:27 Shopware Weakness and DVI Feedback47:05 "Gen Z's Communication Preferences"51:28 Embedded Comparison Video Idea53:08 "AI Image Stirs Debate"
- EU Auto Stocks Drop on Trump's Greenland Tariff Threats - Tariffs? Porsche Hit Record U.S. Sales In 2025 - China Auto Exports Soared In 2025 - Lincoln Moves HQ To Downtown Detroit - Humanoid Payback Is Less Than a Year - Great Wall Motors Disses EREVs - Chery Promises Solid State Battery This Year - Farley: Ford to Be “Porsche Of Off-Road”
- EU Auto Stocks Drop on Trump's Greenland Tariff Threats - Tariffs? Porsche Hit Record U.S. Sales In 2025 - China Auto Exports Soared In 2025 - Lincoln Moves HQ To Downtown Detroit - Humanoid Payback Is Less Than a Year - Great Wall Motors Disses EREVs - Chery Promises Solid State Battery This Year - Farley: Ford to Be “Porsche Of Off-Road”
Automotive manufacturing leaders have no shortage of data, but only those who turn it into action are winning, and AI is the accelerator.In this milestone episode, Jan Griffiths is joined by Sanjay Brahmawar, CEO of QAD, and Dr. Bryan Reimer, MIT Research Scientist and author of How to Make AI Useful, for a grounded conversation about how AI is creating real advantage in automotive manufacturing.The challenge facing automotive manufacturing leaders is not visibility. Leaders know where problems exist. The issue is that action often stalls between insight and execution. Dashboards explain what happened. They do not decide what happens next.Sanjay and Bryan draw a clear distinction between systems of record and systems of action. Systems of record observe. Systems of action decide, execute, and learn. Agentic AI belongs in the second category. It creates value when it removes friction from work, accelerates routine decisions, and gives people better context at the moment action is required.Frontline teams in automotive manufacturing do not resist AI. They adopt it when it respects their expertise and helps them do their jobs better. Adoption follows usefulness, not mandates. When AI amplifies human judgment instead of supervising it, execution speed improves and results follow.This episode challenges automotive manufacturing leaders to stop treating AI as a reporting layer and start using it as an execution engine. The organizations pulling ahead are not waiting for perfect conditions. They are starting small, learning fast, and letting action build confidence.Themes Discussed in this episode:Why data visibility alone does not drive performance in automotive manufacturingSystems of record vs systems of actionHow AI removes friction from automotive manufacturing operationsFrontline-first AI adoption in plantsAgentic AI as an execution multiplierLeadership ownership of decisionsBuilding momentum with 60 to 90-day winsFeatured Guests: Name: Sanjay BrahmawarTitle: CEO of QAD About: Sanjay Brahmawar is the CEO of QAD, a cloud software company delivering cloud-based solutions for manufacturers and global supply chains. With more than two decades of experience leading global technology businesses, he brings deep expertise in digital transformation, AI, IoT, and data-driven platforms, built through senior leadership roles at IBM and Software AG.Connect: LinkedInName: Dr. Bryan ReimerAbout: Dr. Bryan Reimer is a Research Scientist at the MIT Center for Transportation & Logistics and a key member of the MIT AgeLab. He is also the author of How to Make AI Useful: Moving beyond the hype to real progress in business, society and life. His work focuses on how...
In 2003, Bryan Jones and his wife, Max, joined a guided motorcycle tour through Cambodia, expecting a challenging but well-run adventure motorcycle trip through jungles, villages, and remote roads. What they got instead was something very different — aging bikes, a guide who kept disappearing, and a journey that quickly became unpredictable.
Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode This episode explores the critical role of specialized financial management with shop owner Liz Perkins and CPA Hunt Demarest. The discussion focuses on Perkins' move to a CPA firm dedicated solely to the automotive industry, emphasizing how general accountants often misclassify data and miss key industry nuances. Demarest explains that a strong accounting partnership should extend beyond tax filing to include ongoing tax strategy and clear insights into profitability. Perkins shares how stepping away from a DIY approach to her finances gave her clearer visibility into market performance and greater peace of mind. Together, they make the case for shop owners to prioritize financial literacy and expert partnerships to maintain healthy, sustainable, cash flow positive businesses. Stop Armchair Quarterbacking:Why real time numbers, not last month's reports, must drive in the moment business decisions.The Rule of Holes:Recognizing when you're losing money and knowing when to stop digging so you can rebuild.Drilling Down:Using market and location specific P&Ls to uncover true profitability.Beyond the Tax Return:The difference between reactive tax prep and proactive, year round tax planning.The Pain-Free Pivot:Why switching accounting firms is faster and easier than most shop owners think.Asking the Right Questions:How to evaluate a CPA beyond basic bookkeeping and tax filing.Selling Understanding:Building a relationship based financial strategy, not just reports and numbers.The Status Quo Trap:How ignoring your numbers leads to avoidable financial pain. Liz Perkins, L1 Automotive Diagnostics and Program, L1 Automotive Training, Previous episode HERE. Hunt Demarest, CPA, Paar Melis and Associates, Business by the Numbers Podcast Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at
Ever wondered how much money those Valvoline quick lube locations actually make? In this video, we break down everything, from startup costs to royalty fees to what the top-performing stores are doing in sales. We'll look at average tickets, oil changes per day, and whether owning one of these shops could be a smart investment or a money pit. We also walk through the fascinating history of the Valvoline brand and what they're doing to stay ahead in the age of electric vehicles. If you're thinking about investing in the auto industry or just want to understand how much franchise owners really make, this video is for you.
In this episode, Kaylee Felio sits down with Gretchen Seidel of NADA for an energetic, insightful conversation covering everything from personal passion for cars, overcoming industry challenges, building meaningful connections, to the mechanics of successful networking.Kaylee and Gretchen discuss the importance of owning your story, women's leadership, leveraging your circle, and why fixed ops is finally taking center stage in dealerships. Discover how to elevate your career, boost your confidence, and empower the next generation—plus, get an inside look at the Women Driving Vehicle Retail Event at NADA.You'll also get fun stories about classic cars, organizing obsessions, and using Lego builds to encourage the next wave of automotive techs.--------------------------------------------This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit
- Canada Plays the China Card - China Threatens OEMs Over Price War - China to Recycle 1 Million Tons of EV Batteries - Stella Drops Dodge Hornet on Dismal Sales - No $25,000 Jeep for U.S. Market - Farley Talks Updates on Ford's UEV - Ford to Buy BYD Batteries for Non-U.S. Cars - Rivian Takes Important R2 Manufacturing Step - Zeekr Upgrading To 900V - Ford, GM Unveil F1 Cars in Detroit
- Canada Plays the China Card - China Threatens OEMs Over Price War - China to Recycle 1 Million Tons of EV Batteries - Stella Drops Dodge Hornet on Dismal Sales - No $25,000 Jeep for U.S. Market - Farley Talks Updates on Ford's UEV - Ford to Buy BYD Batteries for Non-U.S. Cars - Rivian Takes Important R2 Manufacturing Step - Zeekr Upgrading To 900V - Ford, GM Unveil F1 Cars in Detroit
Everybody loves the look of a luxury car — the glide, the badge, the status. But the real cost lives after the sale. In this episode I break down the three big money traps: massive depreciation, brutal maintenance bills on European marques, and fragile electronics that turn small impacts into huge dealer invoices.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-motor-files-podcast--4960744/support.
- Mercedes Kills Eyes-Off Driving Feature - 1st Dark Factory Will Open by 2030 - EV Sales Growth Expected to Slow - Audi Misses 2025 Sales Target - Honda Expects U.S. Sales Growth - Acura Gets 1st 2-Motor Hybrid - EVgo and Kroger Partner on Fast Charging - Ford Wants More Affordable Performance Vehicles
- Mercedes Kills Eyes-Off Driving Feature - 1st Dark Factory Will Open by 2030 - EV Sales Growth Expected to Slow - Audi Misses 2025 Sales Target - Honda Expects U.S. Sales Growth - Acura Gets 1st 2-Motor Hybrid - EVgo and Kroger Partner on Fast Charging - Ford Wants More Affordable Performance Vehicles
Dan and Joe discuss the virtues of the firewood industry in relation to recent comments made by the CEO of Ford. The Automotive industry could learn a lot from a log splitter.
Today, we're diving into the fascinating world of edge AI, exploring its rapid evolution and its transformative impact on industries like automotive. With advancements in model efficiency and hardware capabilities, edge AI is reshaping design requirements for devices, particularly in balancing the critical factors of power, performance, and cost. Let's set the stage and delve into how these trends are driving innovation at the edge.
- Trump Calls USMCA “Irrelevant” - Tesla FSD To Switch Subscription Only Model - China Sets New Rules for L3 and Solid-State Batteries - Lucid to Start Building EVs In Saudi Arabia This Year - Chinese Car Sales and Exports Projected to Slow This Year - Xiaomi Aiming For 600,000 Sales In 2026 - BMW Begins M Model Testing on New EV Platform - Honda Pops Its Top
In this episode of Welcome to Cloudlandia, we explore how Miles Copeland, manager of The Police, turned Sting's unmarketable song "Desert Rose" into a 28-million-dollar advertising campaign without spending a dime. The story reveals a powerful principle most businesses miss—the difference between approaching companies at the purchasing department versus the receiving dock. Dan introduces his concept that successful entrepreneurs make two fundamental decisions: they're responsible for their own financial security, and they create value before expecting opportunity. This "receiving dock" mentality—showing up with completed value rather than asking for money upfront—changes everything about how business gets done. We also explore how AI is accelerating adaptation to change, using tariff policies as an unexpected example of how quickly markets and entire provinces can adjust when forced to. We discuss the future of pharmaceutical TV advertising, why Canada's interprovincial trade barriers fell in 60 days, and touch on everything from the benefits of mandatory service to Gavin Newsom's 2028 positioning. Throughout, Charlotte (my AI assistant) makes guest appearances, instantly answering our curiosities. SHOW HIGHLIGHTS How Miles Copeland got $28M in free advertising for Sting by giving Jaguar a music video instead of asking for payment. Why approaching the "receiving dock" with completed value beats going to the "purchasing department" with requests. Dan's two fundamental entrepreneur decisions: take responsibility for your financial security and create value before expecting opportunity. How AI is accelerating adaptation, from tariff responses to Canada eliminating interprovincial trade barriers in 60 days. Why pharmaceutical advertising might disappear from television in 3-4 years and what it means for the industry. Charlotte the AI making guest appearances as the ultimate conversation tiebreaker and Google bypass. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson: Mr. Sullivan, Dan Sullivan: Good morning. Good morning. Dean Jackson: Good morning. Good morning. Our best to you this morning. Boy, you haven't heard that in a long time, have you? Dan Sullivan: Yeah. What was that? Dean Jackson: KE double LO Double G, Kellogg's. Best to you. Dan Sullivan: There you go. Dean Jackson: Yes, Dan Sullivan: There you go. Dean Jackson: I thought you might enjoy that as Dan Sullivan: An admin, the advertise. I bet everybody who created that is dead. Dean Jackson: I think you're probably right. Dan Sullivan: Yeah. I was just noticing that. Jaguar, did you follow the Jaguar brand change? Dean Jackson: No. What happened just recently? Dan Sullivan: Yeah. Basically maybe 24. They decided to completely rebrand. Since the rebranding, they've sold almost no cars and they fired their marketing. That's problem. Problem. Yeah. You can look it up on YouTube. There's about 25 P mode autopsies. Dean Jackson: Wow. Dan Sullivan: Where Dean Jackson: People are talking mean must. It's true. Because they haven't, there's nothing. It's pretty amazing, actually, when you think about it. The only thing, the evidence that you have that Jaguar even exists is when you see the Waymo taxis in Phoenix. Dan Sullivan: Is that Jaguar? Dean Jackson: They're Jaguars. Yeah. Dan Sullivan: I didn't know that. Yeah. Well, yeah, they just decided that they needed an upgrade. They needed to bring it into the 21st century. Couldn't have any of that traditional British, that traditional British snobby sort of thing. So yeah, when they first, they brought out this, I can't even say it was a commercial, because it wasn't clear that they were selling anything, but they had all these androgynous figures. You couldn't quite tell what their gender was. And they're dressed up in sort of electric colors, electric greens and reds, and not entirely clear what they were doing. Not entirely clear what they were trying to create, not were they selling something, didn't really know this. But not only are they, and then they brought out a new electric car, an ev. This was all for the sake of reading out their, and people said, nothing new here. Nothing new here. Not particularly interesting. Has none of the no relationship to the classic Jaguar look and everything. And as a result of that, not only are they not selling the new EV car, they're not selling any of their other models either. Dean Jackson: I can't even remember the last time you saw it. Betsy Vaughn, who runs our 90 minute book team, she has one of those Jaguar SUV things like the Waymo one. She is the last one I've seen in the wild. But my memory of Jaguar has always, in the nineties and the early two thousands, Jaguar was always distinct. You could always tell something was a Jaguar and you could never tell what year it was. I mean, it was always unique and you could tell it wasn't the latest model because they look kind of distinctly timeless. And that was something that was really, and even the color palettes of them were different. I think about that green that they had. And interesting story about Jaguar, because I listened to a podcast called How I Built This, and they had one of my, I would say this is one of my top five podcasts ever that I've listened to is an interview with Miles Copeland, who was the manager of the police, the band. And in the seventies when the police were just getting started, miles, who was the brother of Stuart Copeland, the drummer for the police. He was their manager, and he was new to managing. He was new to the business. He only got in it because his brother was in the band, and they needed a manager. So he took over. But he was very, very smart about the things that he did. He mentioned that he realized on reflection that the number one job of a manager is to make sure that people know your band exists. And then he thought, well, that's true. But there are people, it's more important that the 400 event bookers in the UK know that my band exists. And he started a magazine that only was distributed to the 400 Bookers. It looked like a regular magazine, but he only distributed it to 400 people. And it was like the big, that awareness for them. But I'll tell you that story, just to tell you that in the early two thousands when Sting was a solo artist, and he had launched a new album, and the first song on the album was a song called Desert Rose, which started out with a Arabic. It was collaboration with an Arabic singer. So the song starts out with this Arabic voice singing Arabic, an Arabic cry sort of thing. And this was right in the fall of 2001. And Speaker 1: Yeah, that's a good, Dean Jackson: They could not get any airplay on radio airplay. You couldn't get American airplay of a song that starts out with an Arabic wailing Arabic language. And so they shot a video for this song with Chebe was the guy, the Che Mumbai, I guess is the singer. So they shot a video and they were just driving through the desert between Palm Springs and Las Vegas, and they used the brand new Jaguar that had just been released, and it was really like a stunning car. It was a beautiful car that was, I think, peak Jaguar. And when Miles saw the video, he said, that's a beautiful car. And they saw the whole video. He thought you guys just made a car commercial. And he went to Jaguar and said, Hey, we just shot this video, and it's a beautiful, highlights your car, and if you want to use it in advertising, I'll give you the video. If you can make the ad look like it's an ad for Sting's new album. I can't get airplay on it now. So Jaguar looked at it. He went to the ad agency that was running Jaguar, and they loved it, loved the idea, and they came back to Miles and said, we'd love it. Here's what we edited. Here's what we did. And it looks like a music video. But kids, when was basically kids dream of being rock stars, and what do rock stars dream of? And they dream of Jaguars, right? And it was this, all the while playing this song, which looked like a music video with the thing in the corner saying from the new album, A Brand New Day by Sting. And so it looked like a music video for Sting, and they showed him an ad schedule that they were going to purchase 28 million of advertising with this. They were going to back it with a 28 million ad spend. And so he got 28 million of advertising for Stings album for free by giving them the video. And I thought, man, that is so, it was brilliant. Lucky, lucky. It was a VCR. Yeah. Lucky, Dan Sullivan: Lucky, lucky. Dean Jackson: It was a VCR collaboration. Perfectly executed. Dan Sullivan: Yeah. Yeah. It just shows that looking backwards capability, what I can say something that was just lucky looks like capability. Dean Jackson: Yeah, the whole, Dan Sullivan: I mean, basically it saved their ass. Dean Jackson: It saved Sting and Yeah. Oh yeah. But I think when you look in the, Dan Sullivan: No, it was just lucky. It was just lucky. I mean, if there hadn't been nine 11, there's no saying. There's no saying it would've gone anywhere. Dean Jackson: Right, exactly. Dan Sullivan: Well, the album would've gone, I mean, stain was famous. Speaker 1: It would've Dan Sullivan: Gone, but they probably, no, it's just a really, really good example of being really quick on your feet when something, Dean Jackson: I think, because there's other examples of things that he did that would lead me to believe it was more strategic than luck. He went to the record label, and the record label said, he said he was going to give the video to Jaguar, and they said, you're supposed to get money for licensing these things. And then he showed them the ad table that the media buy that they were willing to put behind it. And he said, oh, well, if you can match, you give me 28 million of promotion for the album, I'll go back and get some money from them for. And the label guy said, oh, well, let's not be too hasty here. But that, I think really looking at that shows treating your assets as collaboration currency rather than treating that you have to get a purchase order for it. Most people would think, oh, we need to get paid for that. The record label guy was thinking, but he said, no, we've got the video. We already shot it. It didn't cost us, wouldn't cost us anything to give it to them. But the value of the 28 million of promotion, It was a win-win for everyone. And by the way, that's how he got the record deal for the police. He went to a and m and said, he made the album first. He met a guy, a dentist, who had a studio in the back of his dental. He was aspiring musician, but he rented the studio for 4,000 pounds for a month, and he sent the police into the studio to make their album. So they had a finished album that he took to a and m and said, completely de-risk this for them. We've got the album. I'll give you the album and we'll just take the highest royalty that a and m pays. So the only decision that a and m had to make was do they like the album? Otherwise, typically they would say, we need you to sign these guys. And then they would have to put up the money to make the album and hope that they make a good album. But it was already done, so there was no risk. They just had to release it. And they ended up, because of that, making the most money of any of the a and m artists, because they didn't take an advance. They didn't put any risk on a and m. It was pretty amazing actually, the stories of it. Dan Sullivan: I always say that really successful entrepreneurs make two fundamental decisions at the beginning of their career. One is they're going to be responsible for their own financial security, number one. And number two is that they'll create value before they expect opportunity. So this is decision number two. They created value, and now the opportunity got created by the value that they got created. You're putting someone else in a position that the only risk they're taking is saying no. Dean Jackson: Yeah. And you know what it's, I've been calling this receiving doc thinking of most businesses are going to the purchasing department trying to get in line and convince somebody to write a purchase order for a future delivery of a good or service. And they're met with resistance and they're met with a rigorous evaluation process. And we've got to decide and be convinced that this is going to be a prudent thing to do, and you're limiting yourself to only getting the money that's available now. Whereas if instead of going to the purchasing department, you go around to the back and you approach a company at the receiving dock, you're met with open arms. Every company is a hundred percent enthusiastically willing to accept new money coming into the business, and you're met with no resistance. And it's kind of, that was a really interesting example of that. And you see those examples everywhere. Dan Sullivan: All cheese. Dean Jackson: All cheese. No, whiskers. That's exactly right. Dan Sullivan: Yeah. I mean, it's an interesting, funny, I'm kind of thinking about this. For some reason, my personal email number is entered into some sort of marketing network because about every day now, I get somebody who the message goes like this, dear Dan, we've been noticing your social media, and we feel that you're underselling yourself, that there's much better ways that we personally could do this. And there's something different in each one of them. But if you take a risk on us, there's a possibility. There's a possibility. You never know. Life's that we can possibly make some more money on you and all by you taking the risk. Dean Jackson: Yes, exactly. Send money. Dan Sullivan: Send money. Dean Jackson: Yeah. Dan Sullivan: Yeah. And they're quite long. They're like two or three paragraphs. They're not nine words. They might be nine paragraph emails for all I know, but it's really, really interesting. Well, they're just playing a numbers game. They're sending this out to probably 5,000 different places, and somebody might respond. So anyway, but it just shows you, you're asking someone to take a risk. Dean Jackson: Yes. Yeah. I call that a purchase order. It's exactly it. You can commit to something before and hope for the best hope that the delivery will arrive instead of just showing up with the delivery. It's kind of similar in your always be the buyer approach. Dan Sullivan: What are you seeing there? Whatcha seeing Dean Jackson: There? I mean, that kind of thinking you are looking for, well, that's my interpretation anyway, of what you're saying of always be the buyer is that are selecting from Dan Sullivan: Certain type of customer, we're looking for a certain type of customer, and then we're describing the customer, and it's based on our understanding that a certain type of customer is looking for a certain type of process that meets who they're not only that, but puts them in a community of people like themselves. Yeah. So Dean Jackson: I look at that, that's that kind of thing where one of the questions that I'll often ask people is just to get clarity is what would you do if you only got paid if your client gets the result? And that's, it's clarifying on a couple of levels. One, it clarifies what result you're actually capable of getting, because what do you have certainty, proof, and a protocol around if we're talking the vision terms. And the other part of that is if you are going to get that result, if you're only going to get paid, if they get the result, you are much more selective in who you select to engage with, rather than just like anybody that you can convince to give you the money, knowing that they're not going to be the best candidate anyway. But they take this, there's an element of external blame shifting when they don't get the result by saying, well, everything is there. It's up to them. They just didn't do anything with it. Dan Sullivan: Yeah. I mean, it's a really interesting world that we're in, because we've talked about this before with ai. Now on the scene, the sheer amount of marketing attempts at marketing Speaker 1: Is Dan Sullivan: Going through the roof, but the amount of attention that people have to entertain marketing suggestions and anything is probably going down very, very quickly. The amount of attention that they have. And it strikes me that, and then it's really interesting. There's a real high possibility that in the United States, probably within the next three or four years, there'll be no more TV advertising. The pharmaceuticals. Dean Jackson: Yeah. Very interesting. Dan Sullivan: Pharmaceuticals and the advertising industry is going crazy because a significant amount of advertising dollars really come from pharmaceuticals. Dean Jackson: Yeah. I wonder if you took out pharmaceuticals and beer, what the impact would be. Dan Sullivan: I bet pharmaceuticals is bigger than beer. Dean Jackson: I wonder. Yeah. I mean, that sounds like a job for perplexity. Yeah. Why don't we Dean Jackson: Ask what categories? Yeah, categories are the top advertising spenders. Our top advertising spenders. Dan Sullivan: Well, I think food would be one Dean Jackson: Restaurant, Dan Sullivan: But I think pharmaceuticals, but I think pharmaceuticals would be a big one. Dean Jackson: Number one is retail. The leading category, counting for the highest proportion of ad spend, 15% of total ad spend is retail entertainment. And media is number two with 12% financial services, typically among the top three with 11% pharmaceutical and healthcare holds a significant share around 10%. Automotive motor vehicles is a major one. Telecommunications one of the fastest growing sectors, food and beverage and health and beauty. Those are the top. Yeah, that makes sense. Dan Sullivan: Yeah. But you take, what was pharmaceuticals? Eight, 9%, something like that. 10%. 10%. 10%, 10%. Yeah. Well, that's a hit. Dean Jackson: I mean, it's more of a hit than Canada taking away their US liquor by That was a 1% impact. Dan Sullivan: Yeah. Dean Jackson: Yeah. Dan Sullivan: Well, that's not going anywhere right now. They're a long, long way from an agreement, a trade agreement, I'll tell you. Yeah. Well, the big thing, what supply management is, do you remember your Canadians Dean Jackson: Supply management? You mean like inventory management? First in, first out, last in, first out, Dan Sullivan: No. Supply management is paying farmers to only produce a certain amount of product in order to Dean Jackson: Keep prices up. Oh, the subsidies. Dan Sullivan: Subsidies. And that's apparently the big sticking point. And it's 10,000 farmers, and they're almost all in Ontario and Quebec, Dean Jackson: The dairy board and all that. Yeah. Dan Sullivan: Yep, yep, yep, yep. And apparently that's the real sticking point. Dean Jackson: Yeah. I had a friend grown up whose parents owned a dairy farm, and they had 200 acres, and I forget how many, many cattle or how many cows they had, but that was all under contract, I guess, right. To the dairy board. It's not free market or whatever. They're supplying milk to the dairy board, I guess, under an allocation agreement. Yeah, very. That's interesting. Dan Sullivan: Yeah, and it's guaranteed they have guaranteed prices too. Dean Jackson: They're Dan Sullivan: Guaranteed a certain amount. I was looking at that for some reason. There was an article, and I was just reading it. It was about a dairy farm, I think it was a US dairy farm, and they had 5,000 cattle. So I looked up, how much acreage do you have to have for 5,000 dairy cows? And I forget what the number was, but it prompted me to say, I wonder what the biggest dairy farm in the world is this. So I went retro. I went to Google, and it's what now? Google. You know that? Google that? You remember Google? Oh, yeah, yeah. Old, good old Google. I remember that. Used to do something called a search on Google. Yeah, Dean Jackson: I remember now. Dan Sullivan: Yeah. Well, I went retro. I went retro, and I said, and the biggest dairy farm is in China. It's 25 million acres. Dean Jackson: Wow. In context, how does that compare to, Dan Sullivan: It's a state of South Dakota. It's as big as Dean Jackson: South Dakota. Okay. That's what I was going to say. That's the entire state of Dan Sullivan: Yes, because I said, is there a state that's about the same size? Dean Jackson: I was just about to ask you that. Yeah. Dan Sullivan: It's a Russian Chinese project, and the reason is that when the Ukraine war started, there was a real cutback in what the Russians could trade and getting milk in. They had to get milk in from somewhere else. So it comes in from China, but a lot of it must be wasted because they've got a hundred thousand dairy cows, a hundred thousand dairy cows. So I'm trying to Dean Jackson: Put that, well, that seems like a lot. Dan Sullivan: It just seems like a lot. Just seems like Dean Jackson: A lot. That seems like a lot of acreage per cow. Dan Sullivan: Yeah. Well, they, one child policy, they probably have a one acre, a one 10 acre per cow Dean Jackson: Policy. Yeah, exactly. Dan Sullivan: You can just eat grass, don't do anything else. Just eat grass. Don't even move. But really interested, really, really interesting today, how things move. One of the things that's really interesting is that so far, the tariff policies have not had much. They have, first of all, the stock market is at peak right now. The stock market really peak, so it hasn't discouraged the stock market, which means that it hasn't disturbed the companies that people are investing in. The other thing is that inflation has actually gone down since they did that. Employment has gone up. So I did a search on perplexity, and I said 10 reasons why the experts who predicted disaster are being proven wrong with regard to the tariff policies. And it was very interesting. It gave me 10 answers, and all the 10 answers were that people have been at all levels. People have been incredibly more responsive and ingenious in responding to this. And my feeling is that it has a lot to do with it, especially with ai. That's something that was always seen as a negative because people could only respond to it very slowly, is now not as a negative, simply because the responsiveness is much higher. That in a certain sense, every country in the planet, on the planet, every company, on the planet, professions and everything else, when you have a change like this, everybody adjusts real quickly. They have a plan B, Dean Jackson: Plan B, anyone finds loop Pauls and plan B. That's the thing. Dan Sullivan: Since Trump dropped the notion that he is going to do tariffs on Canada, almost all the provinces have gotten together in Canada, and they've eliminated almost all trade restrictions between the provinces, which have been there since the beginning of the country, but they were gone within 60 Dean Jackson: Days Dan Sullivan: Afterwards. Dean Jackson: It was like, Hey, there, okay, maybe we should trade with each other. Dan Sullivan: Yeah, yeah. Dean Jackson: Very funny. Dan Sullivan: Which they don't because every province in Canada trades more with the United States than with the states close to them across the border than they do with any other Canadian province. Anyway. Well, the word is spreading, Dean, that if you listen to welcome to Cloud Landia, that probably there'll be an AI partner. There'll be an ai. Dean Jackson: Oh, yeah. Word is spreading. Okay, that's good. Dan Sullivan: Yeah, I like that. So let's what Charlotte think about the fact that she might be riding on the back of two humans and her fame is spreading based on the work of two humans. Dean Jackson: Yeah, exactly. Yeah, that's funny. Dan Sullivan: Does she feel a little sheepish about this? Dean Jackson: It's so funny because I think last time I asked her what she was doing when we're not there, and she does like, oh, I don't go off and explore or have curiosity or anything like that. It'll just sit here. I'm waiting for you. It was funny, Stuart, and I was here, Stuart Bell, who runs my new information, we were talking about just the visual personifying her as just silently sitting there waiting for you to ask her something or to get involved. She's never let us down. I mean, it's just so she knows all, she's a tiebreaker in any conversation, in any curiosity that you have, or there's no need to say, I wonder, and then leave it open-ended. We can just bring Charlotte into it, and it's amazing how much she knows. I definitely use her as a Google bypass for sure. I just say I asked, we were sitting at Honeycomb this morning, which is my favorite, my go-to place for breakfast and coffee, and I was saying surrounded by as many lakes as we are, there should be, the environment would be, it's on kind of a main road, so it's got a little bit noisy, and it's not as ideal as being on a lake. And it reminded me of there's a country club active adult community, and I just asked her, is Lake Ashton, are they open for breakfast? Their clubhouse is right on the lake, and she's looking just instantly looks up. Yeah. Yeah. They're open every day, but they don't open until 10, so it was like nine o'clock when we were Having this conversation. So she's saying there's a little bit of a comment about that, but there's not a lakefront cafe. There's plenty of places that would be, there's lots of excess capacity availability in a lot of places that are only open in the evenings there. There's a wonderful micro brewery called Grove Roots, which is right here in Winterhaven. It's an amazing, it's a great environment, beautiful high ceilings building that they open as a microbrew pub, and they have a rotating cast of food trucks that come there in the evenings, but they sit there vacant in the mornings, and I just think about how great that environment would be as a morning place, because it's quiet, it's spacious, it's shaded, it's all the things you would look for. And so I look at that as a capability asset that they have that's underutilized, and it wouldn't be much to partner with a coffee food truck. There was in Yorkville, right beside the Hazelton in the entrance, what used to be the entrance down into the What's now called Yorkville Village used to be Hazelton Lanes. There was a coffee truck called Jacked Up Coffee, and it was this inside. Now Dan Sullivan: It's Dean Jackson: Inside. Now it's inside. Yeah, exactly. It's inside now, but it used to sit in the breezeway on the entrance down into the Hazelton Lane. So imagine if you could get one of those trucks and just put that in the Grove Roots environment. So in the morning you've got this beautiful cafe environment, Dan Sullivan: And they could have breakfast sandwiches. Dean Jackson: Yes. That's the point. That's exactly it. There used to be a cafe in Winterhaven, pre COVID. Dan Sullivan: I mean, just stop by Starbucks and see what Starbucks has and just have that available. Exactly. In the truck. I mean, they do lots of research for you, so just take advantage of their research. But then what would you have picnic tables or something like that? They Dean Jackson: Have already. No, no. This is what I'm saying is that you'd use the Grove Roots Dan Sullivan: Existing restaurant, Dean Jackson: The existing restaurant. Yeah. Which is, they've got Adirondack chairs, they've got those kinds of chairs. They've got picnic tables, they've got regular tables and chairs inside. They've got Speaker 1: Comfy Dean Jackson: Leather sofas. They've got a whole bunch of different environments. That would be perfect. But I was saying pre COVID, there was a place in Winter Haven called Bean and Grape, and it was a cafe in the morning and a wine bar in the evening, which I thought makes the most sense of anything. You keep the cafe open and then four o'clock in the afternoon, switch it over, and it's a wine bar for a happy hour and the evening. Dan Sullivan: Yeah, I mean, it's interesting. I mean, you've got a marketing mind, plus you've got years of experience of marketing, helping people market different things. So it's really interesting that what is obvious to you other people would never think of. Dean Jackson: I'm beginning to see that. Right. That's really an interesting thing. What I have. Dan Sullivan: I mean, it's like I was reflecting on that because I've been coaching entrepreneurs for 50 years, and I've created lots of structures and created lots of tools for them. And so when you think about, I read a statistic and its function of, I think that higher education is not quite syncing with the marketplace, but in December of last year, there was that 45% of the graduates of the MBA, Harvard MBA school had not gotten jobs. This was six months later. They hadn't gotten jobs, 45% hadn't gotten jobs. And I said, well, what's surprising was these 45% hadn't already created a company while they were at Harvard Business School, and what are they looking for jobs for? Anyway, they be creating their own companies. But my sense is that what they've been doing is that they've been going to college to avoid having to go into the job market, and so they don't even know how to get, not only do they know how to create a company, they don't even know how to get a job. Dean Jackson: Yeah. There's a new school concept, like a high school in, I think it's in Austin, Texas that is, I think it's called Epic, and they are teaching kids how they do all the academic work in about two hours a day, and then the rest of the time is working on projects and creating businesses, like being entrepreneurial. And I thought it's very interesting teaching people, if people could leave high school equipped with a way to add value in a way that they're not looking to plug their umbilical cord in someone else, be an amazing thing of just giving, because you think about it, high school kids can add value. You have value to contribute. You have even at that level, and they can learn their value contribution. Dan Sullivan: I think probably the mindset for that is already there at 10 years old, I think 10 years old, that an enterprise, Dean Jackson: Well, that's when the lemonade stands, right? Dan Sullivan: Yeah. An enterprise, an enterprising attitude is probably already there at 10 years old, and it'd be interesting to test for, I mean, I think Gino Wickman from EOS, when he was grad EOS, he created a test to see whether children have an entrepreneurial mindset or not, but I got to believe that you could test for that, that you could test for that. Just the attitude of creating value before I get any opportunity. I think you could build a psychological justice Speaker 1: Around Dan Sullivan: That and that you could be feeding that. I mean, we have the Edge program in Strategic Coach. It's 18 to 24 and unique ability and the four or five concepts that you can get across in the one day period, but it makes sense. Our clients tell us that it makes a big difference. A lot of 'em, they're 18 and they're off to college or something like that, Speaker 1: And Dan Sullivan: To have that one day of edge mind adjustment mindset adjustment makes a big difference how they go through university and do that, Jim, but Leora Weinstein said that in Israel, they have all sorts of tests when you're about 10, 12, 13 years old, that indicates that this is a future jet pilot. This is a future member of the intelligence community. They've already got 'em spotted early. They got 'em spotted 13, 14 years old, because they have to go into the military anyway. They have everybody at the 18 has to go in the military. So they start the screening really early to see who are the really above average talent, above average mindset. Dean Jackson: Yeah. The interesting, I mean, I've heard of that, of doing not even just military, but service of public service or whatever being as a mandatory thing. Dan Sullivan: Yeah. Well, I went through it. Dean Jackson: Yeah, you did. Exactly. Dan Sullivan: Yeah. Yeah. And it's hard to say because it was tumultuous times, but I know that when I came out of the military, I was 23 when I came out 21, 21 to 23, that when I got to college at 23, 23 to 27, you're able to just focus. You didn't have to pay any attention to anything going outside where everybody was up in arms about the war. They were up in arms about this, or they're up in arms about being drafted and everything else, and just having that. But the other thing is that you had spent two years putting up with something that you hadn't chosen, hadn't chosen, but you had two years to do it. And I think there's some very beneficial mindsets and some very beneficial habits that comes from doing that, Dean Jackson: Being constraints, being where you can focus on something. Yeah. That's interesting. Having those things taken away. Dan Sullivan: And it's kind of interesting because you talk every once in a while in Toronto, I've met a person maybe in 50 years I've met, and these were all draft dodgers. These were Americans who moved to Canada, really to the draft, and I would say that their life got suspended when they made that decision that they haven't been able to move beyond it emotionally and psychologically Dean Jackson: Wild and just push the path, Dan Sullivan: And they want to talk about it. They really want to talk about it. I said, this happened. I'm talking to someone, and they're really emotionally involved in what they're talking about Dean Jackson: 55 years ago now. Dan Sullivan: Yeah, it's 55 years ago that this happened, and they're up in arms. They're still up in arms about it and angry and everything else. And I said, it tells me something that if I ever do something controversial, spend some time getting over the emotion that you went through and get on with life, win a lottery, Dean Jackson: That's a factor change. I think all you think about those things, Dan Sullivan: But the real thing of how your life can be suspended over something that you haven't worked through the learning yet. There's a big learning there, and the big thing is that Carter, when he was president, late seventies, he declared amnesty for everybody who was a draft dodge so they could go back to the United States. I mean, there was no problem. They went right to the Supreme Court. They didn't lose their citizenship. Actually, there's only one thing that you can lose your, if you're native born, like you're native born American, you're born American with American Speaker 1: Parents, Dan Sullivan: You're a 100% legitimate American. There's only one crime that you can do to lose your citizenship. Dean Jackson: What's that? Dan Sullivan: Treason. Dean Jackson: Treason. Yeah, treason. I was just going to say Dan Sullivan: That. Yeah. If you don't get killed, it's a capital crime. And actually that's coming up right now because of the discovery that the Obama administration with the CIA and with the FBI acted under false information for two years trying to undermine Trump when he got in president from 17 to 19, and it comes under the treason. Comes under the treason laws, and so Obama would be, he's under criminal investigation right now for treason. Dean Jackson: Oh, wow. Dan Sullivan: And they were saying, can you do that to a president, to his former president? And so the conversation has moved around. Well, wouldn't necessarily put him in prison, but you could take away his citizenship anyway. I mean, this is hypothetical. My sense is won't cut that far, but the people around him, like the CIA director and the FBI director, I can see them in prison. They could be in prison. Wow. Yeah, and there's no statutes of limitation on this. Dean Jackson: I've noticed that Gavin Newsom seems to have gotten a publicist in the last 30 or 60 days. Dan Sullivan: Yes, he is. Dean Jackson: I've seen Dan Sullivan: More. He's getting ready for 28. Dean Jackson: I've seen more Gavin Newsom in the last 30 days than I've seen ever of him, and he's very carefully positioning himself. As I said to somebody, it's almost like he's trying to carve out a third party position while still being on the democratic side. He's trying to distance himself from the wokeness, like the hatred for the rich kind of thing, while still staying aligned with the LGBT, that whole world, Speaker 1: Which Dean Jackson: I didn't realize he was the guy that authorized the first same sex marriage in San Francisco when he was the mayor of San Francisco. I thought that was it. So he's very carefully telling all the stories that position, his bonafides kind of thing, and talking about, I didn't realize that he was an entrepreneur, para restaurants and vineyards. Dan Sullivan: I think it's all positive for him except for the fact of what happened in California while it was governor. Dean Jackson: And so he's even repositioning that. I think everybody's saying that what happened, but he was looking, he's positioning that California is one of the few net positive states to the federal government, Dan Sullivan: But not a single voter in the United States That, Dean Jackson: Right. Very interesting. That's why he's telling the story. Dan Sullivan: Yeah Dean Jackson: Fair. They contribute, I think, I don't know the numbers, but 8 billion a year to the federal government, and Texas is, as the other example, is a net drain on the United States that they're a net taker from the federal government. And so it's really very, it's interesting. He's very carefully positioning all the things, really. He's speaking a thing of, because they're asking him the podcasts that he is going on, they're kind of asking him how the Democrats have failed kind of thing. And that's what, yeah, Dan Sullivan: They're at their lowest in almost history right now. Yeah. Well, he can try. I mean, every American's got the right to try, but my sense is that the tide has totally gone against the Democrats. It doesn't matter what kind of Democrat you want to position yourself at. I mean, you'll be able to get a feel for that with the midterm elections next November. Dean Jackson: Yeah. That's Dan Sullivan: Not this November. This November, but no, I think he could very definitely win the nomination. There's no question the nomination, but I think this isn't just a lot of people misinterpret maga. MAGA is the equivalent to the beginning of the country. In other words, the putting together the Constitution and the revolution and the Constitution and starting new governor, that was a movement, a huge movement. That was a movement that created it. And then the abolition movement, which put the end to slavery with the Civil War. That was the second movement. And then the labor movement, the fact that labor, there was a whole labor movement that Franklin Roosevelt took and turned it into what was called the New Deal in the 1930s. That was the movement. So you've had these three movements. I think Trump represents the next movement, and it's the complete rebellion of the part of the country that isn't highly educated against Gavin. Newsom represents the wealthy, ultra educated part of the country. I mean, he's the Getty. He's the Getty man. He's got the billions of dollars of the Getty family behind him. He was Nancy, Nancy Pelosi's nephew. He represents total establishment, democratic establishment, and I don't think he can get away from that. Dean Jackson: Interesting. Yeah, it's interesting to watch him try. I literally, I know more about him now than I've ever heard, and he's articulate and seems to be likable, so we'll see. But you're coming from this perception of, well, look what he did to California. And he's kind of dismantling that by saying, if only we could do to California, due to the country, what I've done to California. Well, Dan Sullivan: He didn't do anything for California. I mean, California 30 years ago was in incredibly better shape than California's right now. Yeah. The big problem was the bureaucrats run California. These are people who were left wing during the 1960s, 1970s, and they were the anti-war. I mean, it all started in California, the anti-war project, and these people graduated from college. First of all, they stayed in college as long as they could, and then they went into the government bureaucracy. So I mean, there's lifeguards in Los Angeles that make 500,000 a year. Dean Jackson: It's crazy, isn't it? Dan Sullivan: Yeah, yeah, yeah. It's the extraordinary money that goes to the public service in California that's destroyed the state. But I mean, anybody can try. Speaker 1: Yeah. Dan Sullivan: I remember after the Democratic Convention, Kamala was up by 10 points over Trump. Yes. Yeah, she's from San Francisco too. Dean Jackson: Yes, exactly. That's what he was saying, their history. Dan Sullivan: No, you're just seeing that because he started in South Carolina, that's where all his, because that's now the first state that counts on the nomination, but he's after the nomination right now. He's trying to position for the nomination. Anyway, we'll see. Go for it. Well, there you Speaker 1: Go. Dan Sullivan: And Elon Musk, he wants to start a new party. He can go for it too. Dean Jackson: Somebody. That's exactly right. Dan Sullivan: Yeah. Then there's other people. Dean Jackson: That's true. Dan Sullivan: Alrighty, got to jump. Dean Jackson: Okay. Have a great week
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Eric Wagner, automotive professional, joins the podcast to talk about why the auto industry must shift from a numbers-driven mindset to a true people business in order to attract and retain our talent. Throughout the episode, Eric discusses the role leadership plays in attracting and retaining technicians, why managers need to truly know their people, and what it takes to bring new talent into the industry—and keep them.Check out the full video version of the podcast on YouTube!About the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Eric Wagner, Automotive ProfessionalLinks & ResourcesGet notified of new episodes --> Join our email listAbout WrenchWay:For Technicians & Students: wrenchway.com/solutions/technicians/For Shops & Dealerships: wrenchway.com/solutions/shops/For Instructors: wrenchway.com/solutions/schools/Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Welcome BACK to the Millionaire Car Salesman Podcast; we have completed our Holiday Hiatus and are ready to dominate 2026! In this episode, your hosts LA Williams and Sean V. Bradley pull back the curtain on what's brewing for 2026, and why the next wave of automotive success won't be won by the loudest dealerships, but by the most prepared ones…! "Don't operate out of fear. Don't NOT do something… because you're fearful of what MIGHT or might NOT happen." — Sean V. Bradley They're not just talking about the future of automotive; they're hinting at a few surprises Dealer Synergy is bringing to the table in February at NADA that could change how sales teams train, perform, and sell cars forever! "NADA is our Super Bowl... people literally come from all over the world to learn what we are doing in automotive." — Sean V. Bradley This conversation touches on technology, momentum, and what happens when a dealership stops hoping for better results and starts building a system to produce them on command. If you've been feeling like the industry is shifting faster than most stores can keep up… you'll want to hear what Sean and LA are seeing behind the scenes! Tune in now to get ahead of the game… see you there! Key Takeaways: ✅ The rollout of Dealer Synergy's new AI-Driven Role-Playing Technology aims to revolutionize training for automotive sales professionals by allowing them to practice in a controlled environment. ✅ Dealer Synergy's outsourced BDC has proven highly successful, extensively increasing sales and offering dealers significant returns on investment. ✅ The importance of attending industry events like NADA to enhance knowledge, build networks, and keep abreast of automotive technologies and trends. ✅ Personalized coaching is emphasized through Bradley on Demand, a platform providing extensive training materials and interactive workshops from industry experts. ✅ Networking and continual learning are key to personal and professional growth in the automotive industry, as habitually exemplified by Dealer Synergy. About Sean V. Bradley Sean V. Bradley is the President of Dealer Synergy and a leading automotive sales trainer, speaker, and consultant specializing in dealership performance, Internet sales, BDC strategy, and leadership development. As the host of the Millionaire Car Salesman Podcast, Sean helps dealerships increase sales, improve processes, and build high-performing teams through proven training systems, modern technology, and accountability-based coaching. About LA Williams LA Williams is the Vice President of Dealer Synergy, an automotive sales training and dealership performance expert, and co-host of the Millionaire Car Salesman Podcast. Known for his high-energy coaching and accountability-driven approach, LA supports dealerships nationwide by strengthening BDC operations, sales team execution, leadership habits, and customer experience through practical training strategies and measurable performance systems. Harnessing the Power of AI and Networking to Revolutionize Automotive Sales Key Takeaways Strategic Development through AI: The transition to AI-based training empowers sales teams by significantly enhancing their sales tactics through artificial intelligence-driven insights. Industry Networking at NADA: Participating in events like NADA equips automotive professionals with unparalleled opportunities for networking, skill enhancement, and understanding cutting-edge industry innovations. Outsource Solutions Boosting Sales: Implementing outsourced BDCs and strategic partnerships, such as with Call Source, offers dealerships a substantial boost in sales performance and client engagement. The automotive sales landscape is rapidly evolving, and staying ahead requires not just strategic foresight but also an embrace of innovative technologies and networking opportunities. A recent conversation between automotive experts LA Williams and Sean V. Bradley brought these strategies into focus. Delving into themes such as the implementation of artificial intelligence (AI) for role-playing, the importance of industry networking at NADA conventions, and leveraging outsourced communication solutions, they underscore critical elements poised to revolutionize sales methodologies. Revolutionizing Sales Through AI Training AI's integration into sales strategies is not just a future trend; it is a current necessity. LA Williams and Sean V. Bradley have designed a groundbreaking artificial intelligence role-playing software, tailored specifically for the automotive industry. This software propels training into the future by offering a variety of simulated interactions sales teams can engage with. "There is no other training company that's doing this," remarked Bradley, highlighting the uniqueness of this approach. By utilizing AI, dealerships ensure that their employees are constantly honing their skills. Bradley emphasizes, "Your people don't have to practice with real customers ever again. They don't have to burn through UPS," pointing out the strategic advantage of risk-free practice. The software meticulously tracks performance metrics—such as words per minute, filler words usage, and talk-listen ratios—ensuring that each interaction is optimized. This level of detail not only prepares the sales force but also reduces errors and enhances customer experience, leading to increased sales performance. The Strategic Importance of NADA Networking The NADA Convention serves as a pivotal gathering for the automotive industry, functioning akin to a "Super Bowl" for car sales professionals. It brings together a multitude of stakeholders, offering robust insights into new practices, services, and technologies that define the industry's future. "Nada is where Success," states LA Williams, encouraging everyone from salespeople to executives to seize the opportunities presented at this convention. Sean Bradley recounts his own transformative experiences at NADA, noting, "The reason why I think I was so successful back then is because I was training," during events like these where knowledge exchange is paramount. As Bradley notes, more significant connections and educational opportunities can lead to profound career development and institutional growth. For emerging and seasoned professionals alike, the exchange of ideas, experiences, and contacts at NADA can lead to new partnerships and strategies that drive dealerships forward. Outsourced Solutions Elevating Dealership Performance Outsourcing remains a strategic staple for dealerships looking to enhance efficiency and focus on core competencies. Dealer Synergy's collaboration with Call Source represents a quintessential example of leveraging outsourcing for optimal performance. This partnership sees Dealer Synergy handle BDC operations while Call Source focuses on the service side—merging strengths to unify dealership operations seamlessly. "Our outsourced BDC is going cray cray," enthuses Bradley, attributing a significant boost in dealership outcomes to this operational strategy. He shares successful instances where dealerships experienced a substantial return on investment (ROI) and increased sales, citing a GMC dealership in Ohio responsible for 20 additional vehicle sales thanks to their BDC efforts. This synergy, Bradley shares, is beneficial as it reduces operational burdens on dealerships, allowing them to focus squarely on enhancing the customer experience. As the conversation highlights, a focus on integrating AI-driven training and exploring robust industry networks and outsourcing solutions allows dealerships to maintain a competitive edge. The seamless transition from in-person networking at industry events like NADA to strategic technological adoption showcases a forward-thinking mindset essential in today's market. With the unveiling of AI role-playing tools, robust BDC solutions, and vibrant networking opportunities, the automotive industry is on the cusp of transformative advances. The emphasis on strategic preparedness, continuous enhancement of sales methodologies, and leveraging comprehensive networking opportunities defines industry leadership and charts a course for sustained success. Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Automotive Sales Mastermind Facebook Group with over 29,000 automotive professionals worldwide. The Millionaire Car Salesman Facebook Group is the go-to community for car salespeople, BDC agents, sales managers, general managers, and dealer principals looking to increase performance, income, and leadership skills. Inside the group, members collaborate daily on automotive sales strategies, lead handling, phone scripts, closing techniques, CRM best practices, dealership leadership, and accountability systems. Learn directly from top automotive trainers, industry mentors, and high-performing sales leaders who are actively winning in today's market. If you're serious about growing your automotive career, increasing car sales, and building long-term success, join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: Dealer Synergy is the automotive industry's #1 Sales Training, Consulting, and Accountability Firm, with over 20 years of proven dealership success nationwide. We specialize in helping car dealerships increase sales, improve processes, and build high-performing Sales, Internet, and BDC departments from the ground up. Our expertise includes automotive phone scripts, rebuttals, CRM action plans, lead handling strategies, BDC workflows, Internet sales processes, management training, and accountability systems. Dealer Synergy partners directly with dealership leadership to align people, process, and technology, ensuring consistent results and scalable growth. From independent dealers to large dealer groups and OEM partnerships, Dealer Synergy delivers measurable performance improvements, stronger teams, and sustainable profitability. ➼ Bradley On Demand: Bradley On Demand is the automotive industry's most advanced interactive training, tracking, testing, and certification platform for car dealerships — built to develop top-performing teams across Sales, Internet Sales, BDC, CRM, Phone Skills, Leadership, and Management. In addition to LIVE virtual automotive training classes and a library of 9,000+ on-demand dealership training modules, Bradley On Demand now includes AI Phone Roleplaying and Coaching to help salespeople and BDC agents practice real dealership conversations before they ever get on the phone with customers. This AI-powered roleplay technology strengthens phone scripts, objection handling, appointment setting, lead follow-up, and closing skills, while providing measurable coaching feedback for continuous improvement. Bradley On Demand empowers dealerships to train faster, coach smarter, improve call performance, increase closing ratios, and sell more cars more profitably — all through structured, trackable, modern automotive training.
- GM Says EVs Still the End Game - GM Moving Into New Headquarters - BYD and Geely Overtake VW in China - Robots Help Boost Hyundai's Market Cap - President Trump Visiting Detroit - Renault Reveals New Geely-Based SUV - NEVs Drive Sales Growth in China - Ferrari Patents Predictive Active Aero
- GM Says EVs Still the End Game - GM Moving Into New Headquarters - BYD and Geely Overtake VW in China - Robots Help Boost Hyundai's Market Cap - President Trump Visiting Detroit - Renault Reveals New Geely-Based SUV - NEVs Drive Sales Growth in China - Ferrari Patents Predictive Active Aero
Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
- Ford EU Cuts Spare Parts Prices 25% - BMW EVs Outsell Mercedes by 273,000 Cars - New Chevy Bolt Hitting Dealerships Now - Lucid to Offer L4 in 2029 - ZF Uses Dampers for Noise Cancellation - Morizo RR Is a Toyota GR Yaris On Steroids - Nissan Aura Gets the NISMO Treatment - BYD's New Brand All About Residual Values
- Ford EU Cuts Spare Parts Prices 25% - BMW EVs Outsell Mercedes by 273,000 Cars - New Chevy Bolt Hitting Dealerships Now - Lucid to Offer L4 in 2029 - ZF Uses Dampers for Noise Cancellation - Morizo RR Is a Toyota GR Yaris On Steroids - Nissan Aura Gets the NISMO Treatment - BYD's New Brand All About Residual Values
In December 2019, Lisa and Simon Thomas left their motorcycles and gear in the United States, planning to return after a short trip home to the UK. More than six years later, those bikes are still there — and their lives have gone in a very different direction. This episode lives in the space between what was planned and what actually happened. We talk about building a life around long-term travel, what happens when health intervenes, and the emotional cost of stopping after years on the move. Lisa and Simon share what it's like to lose — and rebuild — identity, confidence, and purpose when the thing that defines you suddenly disappears. And through it all, we explore why motorcycles still matter.
- General Motors Takes $7.1 Billion EV Hit - Stellantis Kills Off Plug-In Hybrids in U.S. - Our Next Energy Ditches EV Battery Business - Range Anxiety Still Top Concern for Buying an EV - Kia Unveils New EV2 In Brussels - Hyundai Shows Off All-Electric Staria Van - Stellantis Brussels Show Reveals
- General Motors Takes $7.1 Billion EV Hit - Stellantis Kills Off Plug-In Hybrids in U.S. - Our Next Energy Ditches EV Battery Business - Range Anxiety Still Top Concern for Buying an EV - Kia Unveils New EV2 In Brussels - Hyundai Shows Off All-Electric Staria Van - Stellantis Brussels Show Reveals
We have another special guest on our podcast to celebrate 45 years of MotorWeek! In this episode, we are joined by a member of our staff who served his time behind the camera. Ray Kawata began filming MotorWeek back in 1982 and was part of our crew until he retired in 2016. John and him talk about the difficulties of filming vehicles, how the profession has changed, and a story of how he avoided an international incident while filming a Volvo on the border of Norway and Russia…
The automotive industry is undergoing a major shift — not just toward AI-powered, software-defined vehicles, but also toward a new culture that challenges traditional ways of working. Listen in as we sit down with Amol Gulve, Software-Defined Vehicle and AI Expert, for a candid discussion on why the pace of innovation is both exhilarating and challenging for legacy automakers. Amol breaks down the traditional seven-year vehicle development cycle and why it's incompatible with an AI-driven world, challenging OEMs to rethink everything from architecture and procurement to culture and org structure. From the future of AI in vehicles to the cultural shifts inside OEMs, you'll get an inside look at the questions defining the next decade of mobility — and why trust, transparency, and smarter standards will shape the road ahead. We'd love to hear from you. Share your comments, questions and ideas for future topics and guests to podcast@sae.org. Don't forget to take a moment to follow SAE Tomorrow Today — a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen—and give us a review on your preferred podcasting platform. Follow SAE on LinkedIn, Instagram, Facebook, Twitter, and YouTube. Follow host Grayson Brulte on LinkedIn, Twitter, and Instagram.
- Ford Develops Its Own Compute Platform - Volvo Gets 800-Volt Architecture and Gigacastings - Robotaxis Won't Replace Personal Cars - Chinese Vehicles Boost UK Car Sales - China Could Restrict Rare Earths to Japan - Foreign Automakers Join China's Price War - GM Posts Sales Increase in China - Gigastamping Cheaper Than Gigacasting
- Ford Develops Its Own Compute Platform - Volvo Gets 800-Volt Architecture and Gigacastings - Robotaxis Won't Replace Personal Cars - Chinese Vehicles Boost UK Car Sales - China Could Restrict Rare Earths to Japan - Foreign Automakers Join China's Price War - GM Posts Sales Increase in China - Gigastamping Cheaper Than Gigacasting
- U.S. House to Discuss Speeding Up Robotaxi Rollout - Auto Industry Expands Open-Source Software Collab - CATL Batteries Degrade Slower Than Competitors - Xiaomi Updates SU7 Sedan - Tesla's 2025 Sales Plummet in Europe - Volvo Sales Down 7% Globally In 2025 - SUV Sales Surge in Europe - Stellantis' Production in Italy Down 20% In 2025 - New ZF Tech Switches Vehicle Modes in Real-Time
- U.S. House to Discuss Speeding Up Robotaxi Rollout - Auto Industry Expands Open-Source Software Collab - CATL Batteries Degrade Slower Than Competitors - Xiaomi Updates SU7 Sedan - Tesla's 2025 Sales Plummet in Europe - Volvo Sales Down 7% Globally In 2025 - SUV Sales Surge in Europe - Stellantis' Production in Italy Down 20% In 2025 - New ZF Tech Switches Vehicle Modes in Real-Time
Keith Smith, writer and visual storyteller of Straight Up Living, shares how he turned his ability to speak “technician” into spreading positivity in the automotive industry through his short film “From Bay Floors to Backroads.” In this episode, Keith walks us through his career as a technician, how he dove into filmmaking, and why he felt compelled to create uplifting visual content in an industry often surrounded by negativity.Check out the full video version of the podcast on YouTube!About the EpisodeHost: Jay Goninen, WrenchWay, jayg@wrenchway.comGuest: Keith Smith, Straight Up Living, thekeithesmith@gmail.comLinks & ResourcesGet notified of new episodes --> Join our email listFrom Bay Floors to Backroads videoAbout WrenchWay:For Technicians & Students: wrenchway.com/solutions/technicians/For Shops & Dealerships: wrenchway.com/solutions/shops/For Instructors: wrenchway.com/solutions/schools/Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
In Episode 92 of The Strange Motion Way Podcast, we sit down with Gary Case for an honest conversation about passion, craftsmanship, community, and the road that shapes a life in the garage.Gary shares his experiences, lessons learned, and the people and moments that influenced his journey. From hard-earned wisdom to the realities of building something meaningful, this episode is about doing things the right way — with integrity, grit, and heart.From Hot Rod Power Tour to Styling Concepts to Saudi Arabia to The Triple Crown of Rodding - Gary has alot to say!Whether you're a builder, racer, creative, or simply someone who appreciates authentic stories from real people in automotive culture, this episode delivers insight you won't get anywhere else.
Cody Weber and a small group of experienced motorcycle riders set out on a planned day ride near Green River, Utah, traveling through canyon country, dry riverbeds, and remote desert terrain. The ride appeared well prepared: riders who knew each other, a route that seemed manageable, and time taken beforehand to organize motorcycles, gear, supplies, and navigation.What unfolded next isn't unusual in the world of adventure motorcycling. Terrain gets misread, bikes go down, and riders get injured—especially in remote environments like Utah's canyonlands. What makes this story worth paying attention to is not the crash itself, but what happened afterward.In the minutes and hours following the accident, a series of decisions were made under pressure, shaped by limited information, physical injury, environmental conditions, and the realities of being far from help. Those decisions made sense at the time—but they also raise important questions about risk assessment, group dynamics, emergency response, and decision-making in remote motorcycle travel.This story offers practical lessons for riders who travel off-road and in isolated areas: what to consider after a crash, how judgment can shift under stress, and what might be done differently when plans unravel. It's a reminder that preparation doesn't end when the ride begins—and that the most critical moments often come after everything goes wrong.
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