Podcast appearances and mentions of ford trends report

The world is changing, and consumers are changing right alongside it. That's the biggest takeaway from the 2018 Looking Further with Ford Trends Report. With political unrest, natural disasters, and a growing spotlight on social inequality around the world, the tone of this year's report is much different than previous years. Sheryl Connelly, Ford's futurist and the lead of the report, says consumers are feeling the pace of change. Sheryl and her team talked to 9,000 people in nine countries and identified trends that will shape how consumers think, act, and buy in 2018. The Edge of Reason There's no doubt that recent global changes have affected everything we do. 75% of respondents around the world and 80% in the U.S. agreed that people are growing increasingly intolerant of opposing views. These changes can be overwhelming and can greatly contribute to the fabric of our global society, especially with such polarized opinions. Activist Awakening Perhaps one of the positive elements of the recent change and unrest is that people are realizing they can no longer be complacent. The vast majority of people in the survey said they are overwhelmed by the changes that are happening. But nearly 75% of those surveyed said they believe individuals can make a difference in the world. Consumers are recognizing the importance of understanding what is going on around them and taking a stand to make the world better in any way they can. Minding the Gap One of the biggest hot-button issues is inequality in everything from education to employment and living costs. More than 80% of adults around the world said they are concerned about the large gap between the rich and the poor. A growing number of entrepreneurs and companies are looking for creative solutions to narrow the gap between the privileged and the underprivileged. The Compassionate Conscience Our modern society has made it easier than ever to know what is going on around the world, which consumers feel is both good and bad. Half of all adults say following the news daily is stressful, and the majority of people surveyed said they are overwhelmed by the suffering in the world. It's hard to escape the bad news, but people have learned to ease the pain by being compassionate. More than 75% of respondents also said that they think their actions can lead to positive change. Mending the Mind Lately there has been a lot more attention on the link between physical and mental health as consumers realize that they can't have a healthy body without strong emotional well-being. An increasing number of companies and governments are starting mindfulness efforts, and employers are starting to recognize that if they want employees to be productive, they need to think about the whole picture. Retail Therapy Consumers have longed turned to shopping as a way to relieve stress and other emotions, but lately they have been re-thinking how effective shopping really is to bringing them happiness. For many people (66% of adults globally), the experience of shopping is more enjoyable than the actual purchase. Because of this, many leading companies are creating experiential stores to showcase the brand without actually having any products for sale. Helplessly Exposed Big data is a huge part of how companies do business, but more than three-quarters of survey respondents say they find it creepy when companies know too much about them. The recent push has been towards privacy and transparency—most consumers don't mind that companies have some data on them, but brands need to be open about what data they have and not have too much or use it in inappropriate ways. Technology's Tipping Point Technology is advancing at a rapid pace, especially in areas like artificial intelligence and automation. The views on these developments are split with 52% of adults saying they think AI will do more harm than good and many people saying being inundated by new technology is overwhelming. Singled Out Instead of following the traditional path of marriage and parenthood, more consumers are staying single. In fact, half of the U.S. population is single, and there are now more single people than married people in the U.S. for the first time ever. The majority of adults surveyed around the world said they believe single people are treated differently than married people. Big Plans for Big Cities Cities are growing, and 75% of the world's population is expected to live in urban areas by 2050. To make things more efficient and showcase the potential of cities, they need to be made smarter. Nearly 90% of people around the world think cities need better transportation options, but smart cities also include creating healthier and happier places through master planning, connectivity, and numerous industries working together.

Big picture global macro patterns and behaviors, with Sheryl Connelly… Sheryl Connelly, Global Trends and Futuring Manager (a.k.a. Corporate Futurist) for Ford Motor Company, talks with MouthMedia Network President Pavan Bahl about the insights and implications of the 2018 Ford Trends Report. Recorded at the MouthMedia Network studios, powered by Sennheiser. Read the 2018 Ford Trends Report here.Data for all, giving younger people purpose, and seeking solutions Connelly reveals how the report previously was kept proprietary and inside Ford, but now it is cascading it widely, as it is functionally agnostic. The brief is that the more it was shared that Ford received more insights. She discusses how trust is a trend that can’t be overestimated. She reviews the personal note to the reader, and how disorientation, disparity, and inequities cannot be ignored anymore, that people want to explore them and look for solutions and how the world is committed to looking for solutions. Being thoughtful in how to engage young people to give them purpose, working in emerging markets, endeavoring to be sure Ford is meaning the same thing around the world, elevating to truly a global space. How the whole landscape of automotive industry is evolving, and Ford is playing a leadership role.An activist awakening, mental and physical health, and the Ford Hub Uncertainty and confusion globally, an activist awakening, discovering the degree of intolerance of opposing viewpoints, and the understanding of the impact of individual actions on change. When thinking about solutions, whether women can feel safe and have accessible options, a societal cultural shift, how mental well being goes along with physical health, creating a culture of curiosity that opens the door for innovation, the impact of sleep on health and weight loss, disconnecting from work in order to grow and explore, and mending the mind. Retail, and pop up retailers such as Story offers evolution in use case and agile experiences. And the Ford Hub brand experience in the World Trade Center Oculus in New York City.Managing data, autonomous vehicles, and the changing family How the younger generation doesn’t care about giving personal information, and how brands can be distinguished by how they act as stewards of info. Autonomous driving features/autonomous vehicles, how we are already driving a semiautonomous vehicle, so the building blocks are already there. Bringing autonomous vehicles widely into reality will be partly dependent on legal, municipal, and other influencers, and how with this comes a greater level of responsibility for Ford. In 2021, when Ford brings its first autonomous vehicles to the streets will they be ride hailing and package delivery vehicles. Ford is “all in” with major investment and commitment, and it is something definitely coming. What it looks like offers various possibilities, addressing concerns of jobs going away. In the past the biggest fear with automation was what we’d do with our leisure time, but that didn’t happen. A lot of data in the “singled out” section—a lot of data on what average family means, for first time in America’s history there are more single people than married. Yet people maintain that single people are treated differently, and the definition of the nuclear family has changed. What kind of vehicles does that now mean, understanding how shifts might change affects how and where production is determined.The future plays out in ways that are tough to imagine. The resilience of the human spirit, and awe inspiring, head scratching data.

Big picture global macro patterns and behaviors, with Sheryl Connelly… Sheryl Connelly, Global Trends and Futuring Manager (a.k.a. Corporate Futurist) for Ford Motor Company, talks with MouthMedia Network President Pavan Bahl about the insights and implications of the 2018 Ford Trends Report. Recorded at the MouthMedia Network studios, powered by Sennheiser. Read the 2018 Ford Trends Report here.Data for all, giving younger people purpose, and seeking solutions Connelly reveals how the report previously was kept proprietary and inside Ford, but now it is cascading it widely, as it is functionally agnostic. The brief is that the more it was shared that Ford received more insights. She discusses how trust is a trend that can’t be overestimated. She reviews the personal note to the reader, and how disorientation, disparity, and inequities cannot be ignored anymore, that people want to explore them and look for solutions and how the world is committed to looking for solutions. Being thoughtful in how to engage young people to give them purpose, working in emerging markets, endeavoring to be sure Ford is meaning the same thing around the world, elevating to truly a global space. How the whole landscape of automotive industry is evolving, and Ford is playing a leadership role.An activist awakening, mental and physical health, and the Ford Hub Uncertainty and confusion globally, an activist awakening, discovering the degree of intolerance of opposing viewpoints, and the understanding of the impact of individual actions on change. When thinking about solutions, whether women can feel safe and have accessible options, a societal cultural shift, how mental well being goes along with physical health, creating a culture of curiosity that opens the door for innovation, the impact of sleep on health and weight loss, disconnecting from work in order to grow and explore, and mending the mind. Retail, and pop up retailers such as Story offers evolution in use case and agile experiences. And the Ford Hub brand experience in the World Trade Center Oculus in New York City.Managing data, autonomous vehicles, and the changing family How the younger generation doesn’t care about giving personal information, and how brands can be distinguished by how they act as stewards of info. Autonomous driving features/autonomous vehicles, how we are already driving a semiautonomous vehicle, so the building blocks are already there. Bringing autonomous vehicles widely into reality will be partly dependent on legal, municipal, and other influencers, and how with this comes a greater level of responsibility for Ford. In 2021, when Ford brings its first autonomous vehicles to the streets will they be ride hailing and package delivery vehicles. Ford is “all in” with major investment and commitment, and it is something definitely coming. What it looks like offers various possibilities, addressing concerns of jobs going away. In the past the biggest fear with automation was what we’d do with our leisure time, but that didn’t happen. A lot of data in the “singled out” section—a lot of data on what average family means, for first time in America’s history there are more single people than married. Yet people maintain that single people are treated differently, and the definition of the nuclear family has changed. What kind of vehicles does that now mean, understanding how shifts might change affects how and where production is determined.The future plays out in ways that are tough to imagine. The resilience of the human spirit, and awe inspiring, head scratching data.

Big picture global macro patterns and behaviors, with Sheryl Connelly... Sheryl Connelly, Global Trends and Futuring Manager (a.k.a. Corporate Futurist) for Ford Motor Company, talks with MouthMedia Network President Pavan Bahl about the insights and implications of the 2018 Ford Trends Report. Recorded at the MouthMedia Network studios, powered by Sennheiser. Read the 2018 Ford Trends Report here. Data for all, giving younger people purpose, and seeking solutions Connelly reveals how the report previously was kept proprietary and inside Ford, but now it is cascading it widely, as it is functionally agnostic. The brief is that the more it was shared that Ford received more insights. She discusses how trust is a trend that can’t be overestimated. She reviews the personal note to the reader, and how disorientation, disparity, and inequities cannot be ignored anymore, that people want to explore them and look for solutions and how the world is committed to looking for solutions. Being thoughtful in how to engage young people to give them purpose, working in emerging markets, endeavoring to be sure Ford is meaning the same thing around the world, elevating to truly a global space. How the whole landscape of automotive industry is evolving, and Ford is playing a leadership role. An activist awakening, mental and physical health, and the Ford Hub Uncertainty and confusion globally, an activist awakening, discovering the degree of intolerance of opposing viewpoints, and the understanding of the impact of individual actions on change. When thinking about solutions, whether women can feel safe and have accessible options, a societal cultural shift, how mental well being goes along with physical health, creating a culture of curiosity that opens the door for innovation, the impact of sleep on health and weight loss, disconnecting from work in order to grow and explore, and mending the mind. Retail, and pop up retailers such as Story, offers evolution in use case and agile experiences. And the Ford Hub brand experience in the World Trade Center Oculus in New York City. Managing data, autonomous vehicles, and the changing family How the younger generation doesn’t care about giving personal information, and how brands can be distinguished by how they act as stewards of info. Autonomous driving features/autonomous vehicles, how we are already driving a semiautonomous vehicle, so the building blocks are already there. Bringing autonomous vehicles widely into reality will be partly dependent on legal, municipal, and other influencers, and how with this comes a greater level of responsibility for Ford. In 2021, when Ford brings its first autonomous vehicles to the streets, will they be ride hailing and package delivery vehicles? Ford is “all in” with major investment and commitment, and it is something definitely coming. What it looks like offers various possibilities, addressing concerns of jobs going away. In the past the biggest fear with automation was what we'd do with our leisure time, but that didn’t happen. A lot of data in the "singled out" section—a lot of data on what average family means, for first time in America’s history there are more single people than married. Yet people maintain that single people are treated differently, and the definition of the nuclear family has changed. What kind of vehicles does that now mean, understanding how shifts might change affects how and where production is determined.The future plays out in ways that are tough to imagine. The resilience of the human spirit, and awe inspiring, head scratching data.

Big picture global macro patterns and behaviors, with Sheryl Connelly… Sheryl Connelly, Global Trends and Futuring Manager (a.k.a. Corporate Futurist) for Ford Motor Company, talks with MouthMedia Network President Pavan Bahl about the insights and implications of the 2018 Ford Trends Report. Recorded at the MouthMedia Network studios, powered by Sennheiser. Read the 2018 Ford Trends Report here.Data for all, giving younger people purpose, and seeking solutions Connelly reveals how the report previously was kept proprietary and inside Ford, but now it is cascading it widely, as it is functionally agnostic. The brief is that the more it was shared that Ford received more insights. She discusses how trust is a trend that can’t be overestimated. She reviews the personal note to the reader, and how disorientation, disparity, and inequities cannot be ignored anymore, that people want to explore them and look for solutions and how the world is committed to looking for solutions. Being thoughtful in how to engage young people to give them purpose, working in emerging markets, endeavoring to be sure Ford is meaning the same thing around the world, elevating to truly a global space. How the whole landscape of automotive industry is evolving, and Ford is playing a leadership role.An activist awakening, mental and physical health, and the Ford Hub Uncertainty and confusion globally, an activist awakening, discovering the degree of intolerance of opposing viewpoints, and the understanding of the impact of individual actions on change. When thinking about solutions, whether women can feel safe and have accessible options, a societal cultural shift, how mental well being goes along with physical health, creating a culture of curiosity that opens the door for innovation, the impact of sleep on health and weight loss, disconnecting from work in order to grow and explore, and mending the mind. Retail, and pop up retailers such as Story offers evolution in use case and agile experiences. And the Ford Hub brand experience in the World Trade Center Oculus in New York City.Managing data, autonomous vehicles, and the changing family How the younger generation doesn’t care about giving personal information, and how brands can be distinguished by how they act as stewards of info. Autonomous driving features/autonomous vehicles, how we are already driving a semiautonomous vehicle, so the building blocks are already there. Bringing autonomous vehicles widely into reality will be partly dependent on legal, municipal, and other influencers, and how with this comes a greater level of responsibility for Ford. In 2021, when Ford brings its first autonomous vehicles to the streets will they be ride hailing and package delivery vehicles. Ford is “all in” with major investment and commitment, and it is something definitely coming. What it looks like offers various possibilities, addressing concerns of jobs going away. In the past the biggest fear with automation was what we’d do with our leisure time, but that didn’t happen. A lot of data in the “singled out” section—a lot of data on what average family means, for first time in America’s history there are more single people than married. Yet people maintain that single people are treated differently, and the definition of the nuclear family has changed. What kind of vehicles does that now mean, understanding how shifts might change affects how and where production is determined.The future plays out in ways that are tough to imagine. The resilience of the human spirit, and awe inspiring, head scratching data.   The post Happier, Healthier, Better – 2018 Ford Trends Report with Sheryl Connelly appeared first on Content Is Your Business.

Sheryl Connelly, futurist at Ford Motor Company, shares key insights from the 2018 Ford Trends Report and connects the dots on how global issues are changing our lives and shaping business. Listen to this episode to learn: • Social, technological, economic, environmental, and political trends impacting the world • What a growing global sense of anxiety and activism means for brands • What it’s like being a futurist at a big global company like Ford Visit FordTrends.com to learn more about the 2018 Fords Trends Report.