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We have too much news to cover, so we're dedicating an entire episode to the latest podcast news. On this episode of the Q'd Up Podcast, John Luckenbaugh and Matthew Stevens take you through the most interesting and important stories that have popped up recently. Matt and John cover Linktree hiring a Head of Audio, an independent podcast forcing actress Kristen Bell to change her podcast's name, some recent branded podcast news The guys also break down recently-announced big partnerships between Libsyn and Canva, and Sports Illustrated and iHeartRadio, as well as Stephen King joining the podcast industry. Listen to John and Matt discuss the latest podcast news:Linktree hires Head of Audio (1:27) According to former MouthMedia Network's Marc Raco's LinkedIn profile, he's the new Head of Audio at Linktree. John and Matt look at what that might mean for the link-sharing platform and if podcasts will take a front-row seat in their plans. Kristen Bell forced to change her new podcast's name (7:17) It looks like someone might have forgotten to Google their podcast name before starting. Actress Kristen Bell's new podcast has been forced to change its name after hosts of a podcast of the same name wrote a public cease and desist letter. NBC creating extra Olympics content via podcast (13:10) It's officially time for the 2021 Olympics, taking place in Tokyo. With the Olympics on everyone's minds, NBC is taking advantage. They've added at least five new podcasts to their lineup, all focusing on Olympics coverage for those rabid fans. Netflix explains its podcast strategy (15:25) We've already known Netflix was getting into the podcasting game, hiring N'Jeri Eaton as its Head of Podcasts. Netflix CEO Reed Hasting was incredibly transparent with the company's podcast strategy, however, pointing to it being a way to further engage with fans of its shows. Libsyn partners with Canva (19:27) The barrier to entry in podcasting is getting smaller and smaller, especially with deals like this one. Podcast host Libsyn announced a partnership with the graphics-creation application Canva. John and Matt take a look at how this could help podcasters quickly and more consistently put out social graphics to promote their shows. Sports Illustrated teaming up with iHeartRadio (23:03) iHeartRadio continues to add to its podcast library, this time teaming up with Sports Illustrated. iHeart will distribute all of Sports Illustrated's existing podcasts and help develop, produce, and market some new shows. Stephen King coming to a podcast near you (25:38) Horror icon Stephen King is having one of his short stories adapted to a podcast. Starring a handful of big names, King's Strawberry Spring will hopefully be his latest successful adaptation and a major win for podcasting. Support Q'd Up:https://www.qd-up.com/ (Q'd Up - Website) https://www.instagram.com/qdupaudio/ (Q'd Up - Instagram) https://twitter.com/QdUpAudio (Q'd Up - Twitter) John - Email https://www.linkedin.com/in/john-luckenbaugh (John - LinkedIn) https://twitter.com/MatthewS_NFL (Matt - Twitter) Links from the show:https://www.linkedin.com/in/marcraco/?utm_campaign=podnews.net%3A2021-07-26&utm_medium=email&utm_source=podnews.net (Marc Raco - LinkedIn) https://uk.style.yahoo.com/kristen-bell-prompted-rename-podcast-213706923.html?guccounter=1&utm_campaign=podnews.net%3A2021-07-26&utm_medium=email&utm_source=podnews.net (Yahoo - Kristen Bell prompted to rename podcast series) https://podcastbusinessjournal.com/nbc-sports-producing-daily-podcasts-during-the-tokyo-olympics/?vgo_ee=RgZ3x1XVlgFYzuAExN0bYwMmBY0ES2kA67bhuDAdIII%3D (Podcast Business Journal - NBC Sports producing Olympics podcast) http://www.insideradio.com/free/netflix-ceo-podcasts-are-designed-to-promote-us-not-make-money/article_596c4496-ea64-11eb-b129-efdab598deb8.html (Inside Radio - Netflix CEO says podcasts are designed to promote us, not make money)...
As someone says goodbye to "Fashion Is Your Business", the original hosts Marc, Pavan, and Rob reflect on six-and-a-half years of FIYB, including: how it started, international travels, memorable guests, live audience experiences, behind the scenes tales, when they realized the show was really a hit, the origins of guest snacks on the show, how the podcast impacted government, entrepreneurs, and inspired a business, and much more. Plus, what's next? See omnystudio.com/listener for privacy information.
How a lost wallet led to the Fifth Dimension turning into an overnight sensation, a round of the improv game Guppy Tank has contestants pitch unusual ideas to a panel of investors: a skippy lippy whippy exercise device, and something to help even the whitest and honkiest among us pop and lock with style and ease, MouthMedia Network intern Darcy workshops some of her jokes, and comedian, writer, and award winning art critic Christina Catherine Martinez joins the show and graces us with her unusual comedic sense. She shares some of her philosophy behind her work as both an artist and art critic, and discusses how she loves art that is both accessible to the masses, and referential for the real “art-heads”. See omnystudio.com/listener for privacy information.
Abby Wallach Ivy Slater, host of Her Success Story and Abby Wallach, award-winning beauty and media entrepreneur discuss Abby’s journey into a life of serial entrepreneurship. In this episode, we discuss: Insight into Abby’s serial entrepreneurship beginnings Following your childhood dreams and passions The value of reconnecting with people from the past Coming full circle Startup mentality Why having a vision is a key to success How pushing yourself to show up opens doors The importance of “what if” The role of Abby’s vision in building her brands Why entrepreneurship needs to be a lifestyle instead of a choice How Abby measures success ABBY WALLACH is an award-winning beauty and media entrepreneur with over 25 years of experience. She is currently the Co-founder and CEO of Scentinvent™ Technologies, a fragrance and beauty innovation company that is re-engineering the way consumers use, love, and wear fragrance. She is the Creator of Sparti Scents™, the first fragrance brand offering fun-loving, skin-loving fragrances for your lifestyle that are pretty, playful, colorful, and portable. Abby is also the co-host of MouthMedia Network's Beauty Is Your Business Podcast, where she interviews industry executives, innovators, and experts about the beauty landscape, technology, and trends. It’s an hour of deep insight on what’s happening behind-the-scenes in beauty. Abby has had the honor to speak about her industry knowledge at Harvard’s Undergraduate Women In Business Conference, the University of Pennsylvania Law School on Entrepreneurship and Innovation, the Fashion Institute of Technology, and the Beauty X Summit in Los Angeles. Previously, as an executive producer and digital media expert, she was a pioneer behind the first content commerce brand online called Beautiful Stranger TV. In her early corporate career, she held executive positions at Showtime Networks Inc., and Nederlander Television & Film. Abby has been featured as an Entrepreneur of the Week by ABC's Rebecca Jarvis. She was nominated for Fashion Group International’s 2019 Rising Star Award in the beauty entrepreneur category, and is now a finalist in 2020. Abby was a recipient of Remodista's Innovation Award and is also nominated as a Women 2 Watch inGlobal Retail Disruption in 2020. Website: https://scentinvent.com/ Website: https://www.spartiscents.com/ Tiktok: @spartiscents Pinterest: @spartiscents Facebook: @spartiscents Instagram: @abby.wallach Instagram: @spartiscents LinkedIn: abbywallach
The post-sales consumer experience is an area of the customer journey that's overlooked by many retailers. Tobias Buxhoidt, CEO and co-founder of parcelLab, was recently on another Mouthmedia Network show “Retail is Your Business” with Marc Raco and retail expert Rebecca Fitts. Tobias has worked in logistics and warehouse operations for over 20 years and now helps over 500 retailers including Ikea, H&M, Puma, Farfetch, and Nespresso improve their post-sales operations and related consumer experience. See omnystudio.com/listener for privacy information.
Today on the Drop In CEO podcast, Abby Wallach reveals her best advice for creating opportunities and following intuition toward success. Listen in as Deborah and Abby discuss making decisions that align with your goal, Abby’s media and branding work to forge her own path, and the importance of approaching opportunities with an open mind. Abby Wallach is an award-winning beauty and media entrepreneur with over 25 years of experience. She is currently the Co-founder and CEO of Scentinvent™ Technologies, a fragrance and beauty innovation company that is re-engineering the way consumers use, love, and wear fragrance. She is the Creator of Sparti Scents™, the first fragrance brand offering fun-loving, skin-loving fragrances for your lifestyle that are pretty, playful, colorful, and portable. Abby is also the co-host of MouthMedia Network’s Beauty Is Your Business Podcast, where she interviews industry executives, innovators, and experts about the beauty landscape, technology, and trends. It’s an hour of deep insight on what’s happening behind-the-scenes in beauty. Abby has had the honor to speak about her industry knowledge at Harvard’s Undergraduate Women In Business Conference, the University of Pennsylvania Law School on Entrepreneurship and Innovation, the Fashion Institute of Technology, and the Beauty X Summit in Los Angeles. Previously, as an executive producer and digital media expert, she was a pioneer behind the first content commerce brand online called Beautiful Stranger TV. In her early corporate career, she held executive positions at Showtime Networks Inc., and Nederlander Television & Film. Abby has been featured as an Entrepreneur of the Week by ABC’s Rebecca Jarvis and was most recently nominated for the Fashion Group International’s “Rising Star” award as a beauty entrepreneur in 2019. Abby was a recipient of Remodista’s Innovation Award and is also nominated as a Women 2 Watch in Global Retail Disruption in 2020. You can connect with Abby via her website: https://www.spartiscents.com/ When I began the Drop in CEO Podcast, I knew that the best advice we could ever receive was from people who had been there. Now that we're over 50 episodes in, I thought it was time to pool some of the best advice into a collection that you could use to elevate your leadership and start putting humans first. You can download the full guide here: https://bit.ly/humancentrichero See omnystudio.com/listener for privacy information.
Bulletproof Cashflow: Multifamily & Apartment Investing for Financial Freedom
Marc Raco is filmmaker-turned-TV/film-actor that pivoted to podcasting. He has personally hosted/produced over 1,000 podcast interviews on three continents, and also hosts the podcasts “Funny People Talking’ and “Fashion Is Your Business”. Marc is the Co-Founder of Mouth Media Network, a leader in B-to-B podcasts and audio solutions for internal communication, consumer experience, and target engagement. In this episode, Marc shares how to use media to generate more investors and recognition.
Marc is an award winning filmmaker and accomplished film and TV actor turned podcast host and producer, and eventually podcast network cofounder, and now CEO. He currently produces more than a dozen business focused podcasts for NYC based MouthMedia Network, which has interviewed more than a thousand guests, partnered with many of the most notable conference and trade shows, and recorded on three continents. He also hosts the podcasts Fashion Is Your Business and Funny People Talking, and cohosts the recently launched Naked Entrepreneur podcast. Marc has also recorded more than 70 musical pieces, was a volunteer auxiliary police officer, and is a Kentucky Colonel. --- Send in a voice message: https://anchor.fm/original-salescast/message
New retail means new ideas, new technology, new leaders who are thinking with new strategies. In some cases, that means strategies about people. Millennial workforces have created a cultural shift in the way retailers manage and cultivate their people. Last year Lowes, a leading Australian menswear, young menswear, and schoolwear retail chain offering well-made clothing at affordable prices, won Retail Employer of The Year. Jason Heap, Head of People at Lowes, joined Marc Raco on location at Online Retailer 2019 to discuss how they developed their people strategy and the lessons the retail industry can learn from exemplary people strategies; the challenges and knowledge required to take the next step; and the next level of ethical advancement required to meet an aware and conscious consumer. Session Participant: Jason Heap, Head of People at Lowes ABOUT THIS PODCAST SERIES For the second year in a row, the Live Podcast Series with NORA Network and Mouthmedia Network made a triumphant return to the Online Retailer expo floor - featuring a selection of prominent retailers in lively discussion around the latest trends, challenges and solutions in our ever-changing industry.
Most millennials are screening out brands that aren’t relevant, unique or ethical - this has created sharp growth in the rise of artisan and street brands. Eric Phu joins Marc Raco in front of a live audience on location at Online Retailer to discuss how deep authenticity can be cultivated and how to remain relevant a growing marketplace of unique brands. Session Participant: Eric Phu, Founder, Citizen Wolf ABOUT THIS PODCAST SERIES For the second year in a row, the Live Podcast Series with NORA Network and Mouthmedia Network made a triumphant return to the Online Retailer expo floor - featuring a selection of prominent retailers in lively discussion around the latest trends, challenges and solutions in our ever-changing industry.
Daymond John, entrepreneur, investor, founder of FUBU, star of Shark Tank, author of “The Power of Broke” and "Power Shift" sits down 1:1 with Pavan Bahl in a special edition of “Fashion Is Your Business LIVE” originally recorded in February 2017 and produced by MouthMedia Network. This is an in depth story of Daymond's professional journey, as he explains it.
As we look ahead to growing, or perhaps rebuilding businesses in this new business climate, one thing is clear: we cannot simply go back to what we did before. Smarter, more thoughtful approaches may be necessary, and gathering insights on how we best connect to the state of mind of the consumer in this moment is crucial. In that spirit, we’d like to share with you an extraordinary conversation that offers insights into dialing into "neuroeconomics"—or why people make decisions. Dr. Paul Zak, scientist, entrepreneur and author of several books including "Trust Factor: The Science of Creating High Performance Companies.", joins Ritesh Gupta, a host of another MouthMedia Network podcast, Content Is Your Business. We think you’ll get a lot out of this, and we’re delighted to share it with you, in its entirety.
Startup LAWnchpad is the podcast that educates entrepreneurs about forming, growing, and protecting a startup. Startup LAWnchpad is produced by the Entrepreneurial Law Clinic at Fordham University School of Law in New York City. Episode Description: Nevin Chetry (Fordham Law ‘19) interviews Rob Sanchez (Fordham Law ‘14), CEO of MouthMedia Network and Lois Herzeca, COO of MouthMedia Network to discuss the path and risks founders take to start a company. Episode Roadmap: ● [:31] Introducing Nevin Chentry, Rob Sanchez, Lois Herzeca and MouthMedia Network. ● [3:30] Transitioning legal skills from corporate law to the startup culture. ● [6:05] Recognizing when legal work should be delegated. ● [9:02] Rob’s decision to attend law school without intending to become a lawyer. ● [12:27] Questions entrepreneurs need to ask themselves when raising venture capital. ● [14:13] What venture capital investors are looking for in startups. ● [20:15] Balancing your vision for your startup with best business decisions. ● [26:22] Lois’s transition from corporate law to a startup. ● [29:42] Evaluating risk when considering a startup. ● [34:40] Rob and Lois’s advice for their younger entrepreneurial selves. Tweetables: ● “We always have to keep in mind the big picture, and what the steps are to get us there.” — Lois Herzeca ● “I can learn almost anything from an MBA program from a book, but the legal degree is a retraining of the way you think about the world.” — Rob Sanchez ● “Most people don’t spend enough time thinking about what they really want when it comes to raising money.” — Rob Sanchez ● “You have to understand who you are as a company, and who the right investors are for you.” — Lois Herzeca ● “Having a very strong vision is important, but so is knowing that you don’t know what you’re doing.” — Rob Sanchez Mentioned in This Episode: ● MouthMedia Network ● Rob Sanchez ● Lois Herzeca Additional Resources: ● Fordham’s Entrepreneurial Law Clinic ● Follow us on Twitter @FordhamELC Sponsors: ● Nasdaq Educational Foundation ● Fordham’s Entrepreneurial Law Advisory Council Disclaimer: The information contained in the Startup LAWnchpad podcast and any materials associated therewith (the “Podcast”), is for educational, informational, and entertainment purposes only. It does not constitute legal advice or tax advice with respect to any particular circumstance. The Podcast is not a complete overview or analysis of the topics presented, and may contain information that varies in different jurisdictions and is subject to revision, interpretation, or nullification after the date of recording. The transmission of information to you does not create a lawyer-client relationship between you and any host, guest, or their respective employer, including but not limited to Fordham University School of Law and Lincoln Square Legal Services, Inc. None of these parties shall be liable for any loss that may arise from any reliance on the Podcast. You should not rely upon the Podcast or treat it as a substitute for legal advice. You should consult a lawyer familiar with your particular circumstances and licensed in your jurisdiction for legal advice.
How much time do you really need to make an effective pitch? What is content, really? How do you get inside someone's head when formulating a marketing strategy? These are just a few topics author, speaker, and producer Brant Pindivic (author of "The 3-Minute Rule") covers as he wows host Ritesh Gupta and guest host Marc Raco (MouthMedia Network) with insights related to how to convey everything of value about a business, product, or service, clearly, concisely, and accurately in three minutes or less---and the psychology behind that. An amazing look into the nature of effective content, and a conversation which can effect change.
MouthMedia partnered with Macerich, a real estate investment trust that invests in shopping centers, to hold a roundtable discussion about DTC-first brands and physical retail spaces with the Retail Innovation Lounge. During this discussion, Matt Kaden (Managing Partner for MMG Advisors), Anne Marie Stephen (Sales Director, US Retail + Commerce for Fabric) and Rob Sanchez (CEO for MouthMedia Network) had a dynamic conversation about disruption, transformation, and the future of retail. .
Every day, millions of travelers flow through airports. While they wait for their flights, many of them consume content through the flatscreen TVs in airport restaurants, bars, gate holds, concourses, newsstands, travel retail, and airline lounges. So, where does the content come from, and what’s the business model behind it? And what are the possibilities to program bitesize TV content that's customized on a daily basis, connecting with specific audiences, driving retail revenue, and serving operational functions? Lynnwood Bibbens, Co-Founder/CEO of Reach TV shares the full story of the first Nielsen-rated, linear, short-form OTT entertainment network, that is made for people on the go, with the ability to get in front of 107 million travelers monthly. Host Natasha Cholerton-Brown is joined by guest hosts Rob Sanchez and Marc Raco of MouthMedia Network.
For Actor, Model, Director, and Photographer Jonathan Morgan, the word influencer (and he has influence to the tune of for than 66,000 Instagram followers) isn’t his identity. He prefers to think of himself as an inspirer. And Jon ’s balance of modeling and promotion has allowed him to pick the brands to work with that are authentic to who he is, and paved the way to an organic audience that responds to his content. Jon shares his story with George Manley (CEO/Co-Founder for Souler) in the MouthMedia Network studios, covering Jon’s start in print modeling; tricky ways one has to benchmark the success of an influencer; the importance of a health relationship between influencer and brand in order for the promotion to be effective; standing up for your personal brand and content, and knowing when to say no to a deal; and, what it means to be a career model versus being an influencer, and the grind it takes to be a professional model in 2019. Presented by Souler.
"The bubbly state of mind." For many of us, it probably sounds like a pretty nice place to be. Tawnya Falkner, the proprietor and managing member of the French sparkling wine company Le Grand Courtâge gives customers permission to embrace the spirit of joie de vivre and celebrate the art of elevating the everyday---often in ways you never considered before. And it all started with an idea, a vision, made real by a seasoned entrepreneur with a business plan who found a need in a market place, and had the determination to not let anything get in her way. Tawnya joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. She discusses how a big problem with a label was able to be addressed by going into a quick problem-solving mode; the power of networking with other female entrepreneurs and a mastermind group; the true value of a business coach; the challenge of raising money and lessons learned with raising a large funding round up front; and getting a big deal with a major airline that was worth popping a cork for. Plus, a surprise!
"The bubbly state of mind." For many of us, it probably sounds like a pretty nice place to be. Tawnya Falkner, the proprietor and managing member of the French sparkling wine company Le Grand Courtâge gives customers permission to embrace the spirit of joie de vivre and celebrate the art of elevating the everyday---often in ways you never considered before. And it all started with an idea, a vision, made real by a seasoned entrepreneur with a business plan who found a need in a market place, and had the determination to not let anything get in her way. Tawnya joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. She discusses how a big problem with a label was able to be addressed by going into a quick problem-solving mode; the power of networking with other female entrepreneurs and a mastermind group; the true value of a business coach; the challenge of raising money and lessons learned with raising a large funding round up front; and getting a big deal with a major airline that was worth popping a cork for. Plus, a surprise!
A lifelong dream to become a hairstylist leads to a decision to go to culinary school. Then, fashion school. Then lifestyle blogging. And ultimately, influencing. For Batsheva Weinstein, the journey may have been necessary to get to the destination. Batsheva shares her story with George Manley (CEO/Co-Founder for Souler) in the MouthMedia Network studios, covering why research is such an important factor if you want to take your blogging seriously; the importance of keeping content fresh and to keep your audience engaged; working with brands on your own terms, so that the engagement between your audience and sponsored content doesn’t feel contrived; why it takes a roughly five year grind to build your brand as a influencer into a career you can live off of; and how Batsheva’s religion and cultural background affects how she approaches her blog and personal branding. Presented by Souler.
In a tumultuous environment of constant change it’s imperative to gain clarity on the emerging forces. While there are obvious trends arising there are also unpredictable behavioural shifts expected that will have meaningful impact on the online and off line retail market place. This podcast session will explore the next wave of digital evolution and how to prepare. Session Participant: Mark Teperson, Chief Digital Officer, Accent Group ABOUT THIS PODCAST SERIES For the second year in a row, the Live Podcast Series with NORA Network and Mouthmedia Network made a triumphant return to the Online Retailer expo floor - featuring a selection of prominent retailers in lively discussion around the latest trends, challenges and solutions in our ever-changing industry.
This is Life with Lisa Ling is an investigative docuseries on CNN. Lisa Ling, award-winning journalist and author, immerses herself in extraordinary, unusual, and sometimes dangerous communities across America . What she has learned over several seasons as an executive producer and host has profoundly changes her as a person, as a mother, and perhaps even as an American. Lisa sits with MouthMedia Network co-founder Marc Raco for a special interview, in which she reveals how the stories that her show covers have impacted her and her production team, and what she’s learned about America and the country’s changing identity from the people, communities and remarkable stories shared on the series. Lisa gives a glimpse into one of the stories from the upcoming season of "This Is Life with Lisa Ling", and why it struck a nerve, and about a big decision she had to make when Hillary Clinton didn’t win the presidency. Plus, what "This Is Life with Lisa Ling" has to do with Lisa seeing herself as "American enough". This episode was originally published on the podcast "American Enough".
Today, Poppy King (founder of the game-changing, Australian-born beauty brand Lipstick Queen and author of the popular book Lessons of a Lipstick Queen) might just remind you of the Roald Dahl version of Willy Wonka. But the real story is how at just 7 years old a determination was sparked in her that led to becoming one of Australia’s first well-known Entreprenistas, building an $8M business by the time she was 19 (during a bad economic recession, and without investors or formal business education, and a phone book as a surprisingly important resource.) When the time was right, she sold her business and became an executive at Estee Lauder to learn the corporate ropes. Now she’s launching a new brand. Poppy has worked as hard and sacrificed as much as anyone, but she looks at her story as a bit of a fairy tale. Now, it’s “Poppy unplugged”, sharing insights and stories she’s never been able to talk about before. She joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success including the ah-ha moment that motivated Poppy to create, and to help other women; the detective work that’s typical for successful entreprenistas; how she went viral before social media and before going viral was even a thing; the important difference between follower and customer; why she wanted to leave Estee Lauder after 2 weeks but stayed for 3 years; how understanding that possible isn’t always probable has given her energy; and the power and joy of letting go of results. Plus, a surprise.
This is Life with Lisa Ling is an investigative docuseries on CNN. Lisa Ling, award-winning journalist and author, immerses herself in extraordinary, unusual, and sometimes dangerous communities across America . What she has learned over several seasons as an executive producer and host has profoundly changes her as a person, as a mother, and perhaps even as an American. Lisa sits with MouthMedia Network co-founder Marc Raco for a special interview, in which she reveals how the stories that her show covers have impacted her and her production team, and what she’s learned about America and the country’s changing identity from the people, communities and remarkable stories shared on the series. Lisa gives a glimpse into one of the stories from the upcoming season of "This Is Life with Lisa Ling", and why it struck a nerve, and about a big decision she had to make when Hillary Clinton didn’t win the presidency. Plus, what "This Is Life with Lisa Ling" has to do with Lisa seeing herself as "American enough".
For Aissata Diallo, modeling was never a part of the plan. It was medical school, for this Guinea-born American immigrant. Yet when she was discovered through Instagram and went viral in a short period of time, everything changed. Ultimately, modeling would be what leads her to help her country’s troubled healthcare system. Aissata shares her story with George Manley (CEO/Co-Founder for Souler) in the MouthMedia Network studios, covering her challenges navigating how to approach brands; the common misconceptions and prejudices laid against the Muslim community; why consistency and regular activity are key to building a following and a brand; and, the importance of keeping a finger on the pulse of what’s getting a reaction. Presented by Souler.
What if you could have access to health care that was designed for women and by women who support other female vendors and partners? This is concierge medicine. It’s real, and co-founded by General Manager Rachel Blank. Rachel joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. She discusses why it matters so much to hire employees who have empathy, the way Rory builds community while keeping a watchful eye on the health of its members, and how Instagram has been an important marketing tool. Plus, a surprise!
Building a business is hard enough. In addition to being a mom? That’s another level. But co-founding a business with your spouse — someone who is already a serial entrepreneur and highly accomplished in their industry (in this case, haircare icon Frederic Fekkai) —- that takes some serious strategy, guts, and determination. Shirin Von Wulffen has built Bastide, a beauty brand focused on making skincare a moment, allowing women to pause and have a ritual. Shirin joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career; standing up for herself while knowing her limitations; why anger can be a great energy; and, why using your gut in the hiring process is crucial. Plus, a surprise.
Spiderman. A bit of misfortune (being bitten by a spider) gave him a future he couldn’t have possibly imagined, casting a web of influence over many. Much like Spiderman, Trevor Bell -- who works in fashion, fitness, nutrition, and motivation -- has quickly grown a role as an effective and active influencer with more than 170,000 Instagram followers. Trevor shares his story with George Manley (CEO/Co-Founder for Souler) and guest host Christopher Holland in the MouthMedia Network studios, covering how not making it into the NFL may have actually been a good fortune; the moment Trevor turned his life’s passion for athletics and fitness into a revenue stream; reverse-engineering the success of other fitness influencers; how he differentiates his content from the pack through a Spider-Man suit; and, an eye on the emerging social media platforms, such as TikTok. Presented by Souler.
Many entrepreneurs call their business their “baby.” And while there are countless resources for business owners, from coaching to seminars to podcasts like this one, mothers who give birth to a real baby often lack support in the months after birth, also known as the fourth trimester. Ariane Goldman built HATCH, an apparel brand with fashionable maternity clothes designed for every trimester of pregnancy and beyond. She was determined to build more than a clothing brand -- she wanted to build a community and a support system, inspired by her own maternity frustrations. Ariane joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. This includes the lessons she learned from her experiences in corporate America and applied to her own ventures; how partnerships and events have played a crucial role in growing HATCH; the importance of business coaches; and, how building a direct to consumer brand with niche products opened doors for celebrity influence. Plus, a surprise.
Former-teacher-turned-beauty-brand-founder Holly Thaggard’s sun-safe skincare brand Supergoop! is more than a successful business. It’s also a massive classroom that gives her and her team the opportunity to teach people how to protect themselves from the sun while enjoying life outdoors. Inspired by a friend whose skin cancer might have been prevented by a greater awareness of SPF and sun protection, Supergoops’s mission of “living bright” is not just a slogan -- it’s a way of life. Holly joins Socialfly Co-Founders Courtney Spritzer and Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise. In this episode, Holly shares the origin of the Supergoop! name, and Holly’s vision to educate the world about safe sun protection; how Holly figured out the path to building a skin care company; how she used social media not only to sell products but to educate as many people as possible; why company culture is essential to the success of her business; how she’s navigated building a business with offices in two states; and, how Supergoop has found a creative way to get people to apply sunscreen around their eyes, where there is more danger than we realize.
Marsha Thompson (@divariashow) is a person of influence. She speaks several languages, travels the world, and champions the movement of a vital art from into the modern cultural landscape. She’s also a formidable opera singer who left college where she had a full scholarship, with just 6 credits to go, to audition for a show. The rest is history. Marsha shares her story with George Manley (CEO/Co-Founder for Souler) and guest host Christopher Holland in the MouthMedia Network studios. She discusses how the landscape of operas are changing to reflect the times; how her bother Christopher Holland helped her utilize social media to connect with her audience and share her gift with the world; how physical techniques separate opera from other forms of singing; and, Marsha offers an exclusive in-studio performance of her remarkable soprano talent. Presented by Souler.
She might be a kind of real life super hero. Her name certainly seems appropriate, and she champions female empowerment and equality while playing an important role in supporting women to achieve their business potential. She’s Jennifer Justice, Co-Founder of The Justice Dept, a female-focused advisory and legal firm that works with entrepreneurs, executives, talent, brands, and creatives in all stages of their careers. She’s also a mom, and she’s pretty impressive! Jennifer joins Socialfly Co-Founders Courtney Spritzer and Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise and a new feature -- Turn the Tables! In this episode, Jennifer shares why we can’t just do it by ourselves if you want to grow a big business; the need to hire people who are real experts, and who have the right skills set; discovering the meaning of dry powder; dividing roles when working as partners; being a great mom while running a business; staying grounded and standing up for the right thing; and, how she uses what she learned from working with Jay-Z for 17 years.
Panel: Lessons From Retail’s Most Effective Social Advertising Social Marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. Unfortunately, there is no set social formula for any organisation, although it’s highly beneficial to hear from those who are raising the bar on impactful content creation. This session explores what’s required in 2020 to curate relevance and depth in social communication. Session Participants: Olivia Carr (Shhh Silk) Travis Wright (Esther & Co.) Oliver Rhodes (Peoplevox) Marc Raco (MouthMedia Network) ABOUT THIS PODCAST SERIES For the second year in a row, the Live Podcast Series with NORA Network and Mouthmedia Network made a triumphant return to the Online Retailer expo floor - featuring a selection of prominent retailers in lively discussion around the latest trends, challenges and solutions in our ever-changing industry.
On the day her grandmother passed away, Tiffany Pham made a decision that changed the course of her life—promising that she’d follow the same mission as her grandmother and provide information and opportunities to as many people as possible. Spoiler alert: she kept that promise, and then some. Inspired by the TV show Gilmore Girls, she went to Yale (on a full scholarship, by the way) and then was the youngest graduate student at Harvard after seeing “Legally Blonde.” If that’s not enough, she had three side jobs leading her to bridge gaps between China and the US, and work with Hollywood stars. And then -- she founded Mogul, a hugely successful global platform and mobile app for women, and her very first post about her own broken heart attracted more than 10 million people to the site. Tiffany, in every way, is the embodiment of the idea of an Entreprenista. She joins Socialfly Co-Founder Courtney Spritzer in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise! In this episode: Why Tiffany often works 19 hours a day How being a super-user of one’s own platform is so important Why her team devotes 25% of the company’s budget goes toward development of its own people The importance of kindness
At age nine, violinist Tai Murray made her concert debut with the Chicago Symphony Orchestra. Social Media Platforms didn’t even yet exist. Before she reached 30, she had been a BBC New Generation Artist for three years. Now, Tai is a busy working concert violinist of the highest caliber, as well as an influencer. In fact, being an active listener and musician enhances her relationship with her followers . Tai shares her story with George Manley (Chief Revenue Officer for Souler) in the MouthMedia Network studios. Presented by Souler.
A painful ski accident left a former investment banker turning to acupuncture—and her immediate relief inspired an idea for a business. With a partner who already provided acupuncture to celebrities, Michelle Larivee envisioned a new kind of acupuncture service—and co-founded WTHN—ancient healing for modern life with acupuncture and organic herbs. Including Sound Therapy, heated tables, a wellness lounge and even vanity areas, WTHN is a thoughtfully designed experience offering affordable pampering and healing aimed at millennials who are focused on wellness. Michelle joins Socialfly Co-Founder Courtney Spritzer in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise! In this episode: How WTHN was designed to be located in the same areas where people live, work, and play How Michelle grew her customer base more than 10X overnight Why investing in a business coach is her best advice for Entreprenistas The concept of Prevent, Heal, Glow Why the core values of WTHN relate to the desire to scale quickly What it was like to run a new business and have a baby at the same time And why a daily “run the world” dietary supplement might be very aptly named
If you could create the perfect blend of energy, positivity, strategy, and hard work, her name would be Anna Kaiser. Anna is a choreographer and fitness entrepreneur who was named one of the 100 Most Influential People in Health & Fitness by Greatlist, and has been a personal trainer to big names like Kelly Ripa, Shakira, Karlie Kloss, Hilary Duff, and Sarah Jessica Parker. She’s also the founder of AKT, a fast growing prescription based dance concept, deeply rooted in movement and positive energy. She joins Socialfly Co-Founder Courtney Spritzer in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise and a brainstorm! In this episode: How and why Anna created a fitness program like nothing else out there Why it took two years to perfect it before moving it out of beta How she lives a balanced life with no two days the same How dance has played an important role in Anna’s life About her time touring with celebrities The risk of training new talent And the challenging yet exciting path to franchising
A green finger at a weekend brunch with a fellow Princeton alum inspires a side hustle, and ultimately a thriving full-time business with 15 employees -- and big vision. This is a true story for co-founder Sophie Kahn and her business AUrate, offering modern fine jewelry that is both affordable and inspiring. Sophie joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success and building her company from the ground up, along with a surprise. In this episode: How the vision and core DNA of the company has stayed the same since day one A focus on durable materials, transparent pricing, sustainable production, and tangible giving The importance of educating consumers about gold The process of raising money for the company’s growth Having a child while running a company and coming back to work after just two days Hiring by gut and culture instead of the resume What it was like to open up her own retail location while on PTO from her full time job And the value of believing in yourself -- and just keeping things going
Starting a business is hard, and raising money to do it is not easy either. Being a woman in the tech industry is even harder! Doing it so well that Forbes recognizes you as one of their 30 Under 30 in the Marketing & Advertising category? Nearly impossible. Kelsey Hunter did all of these things and has never doubted if she is where she should be. She is the solo founder of Paloma, a fast growing company which provides brands with everything they need to turn Facebook Messenger into a growth channel, driving conversions through automated messaging. Kelsey joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success and building her company from the ground up, along with a surprise and a brainstorm. In this episode: How Kelsey started Paloma, and how efforts to get sizable investment in your company can make you feel like you’re not going to make it to the next day. How she did something generally thought of as insane—fundraising over the holidays—and why it worked. The struggle to have and project the right image before you’ve really made it. Making right decisions when under financial pressure. Helping someone succeed in the hiring process. Managing stress—and why Kelsey doesn’t work on Friday nights. And the value of a support group people who really understand you as an entrepreneur.
Determination is an essential ingredient to succeeding in business and overcoming the inevitable challenges any entrepreneurial journey can pose. It's also something that defines Tina Hedges, who at every turn has pushed forward to realize her vision of a company that can make a difference to countless beauty consumers and the environment as well. Tina Hedges, Founder and CEO of LOLI Beauty (a beauty brand using only organic, raw, fair-trade, non-GMO ingredients), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode: How Tina's career trajectory changed from being on track to run factories in China to starting her own beauty company Standing up for your morals even if it may cost you your job The changes in the fashion industry from the 80s to today Learning to appreciate the little details of running a beauty company by working in retail Why Tina still makes sure to spend time in stores when on business trips to stay in touch with the consumer's experience with the product How a chance phone call changed Tina's trajectory from going to business school to working on a creative marketing team and learning on the job Why giving employees autonomy and encouraging decision making is important for building a strong team How Tina's childhood shaped her view of health and beauty products The environmental damage the beauty industry does, and how that sparked Tina's decision to start LOLI The filling station concept, and the spark to deconstruct the beauty industry to fresh and raw ingredients which can be customized and sustainable Getting accustomed to working for yourself, and how to judge work for yourself objectively How Tina started LOLI as a surprise subscription box service, and the benefits of using your early clients as a focus group to hone your brand The creative ways that LOLI operates as a zero waste organic beauty brand, but upscaling from food produce sources and finding ways to operate without adding or wasting water The strength of collaborating with brands, like Adidas and Alexander Wang, to gain traction and boost visibility How Tina funded the start of LOLI, and some tips for those presenting business plans to potential investors Ageism, and how Tina overcame the obstacles she encountered when trying to find investors A dramatic story where a sick Tina flies to Geneva to meet with investors who had the funds to start LOLI Learning to hire employees and the stresses and learning experiences Tina experienced while building a strong team around her The importance of communicating with your consumers and solving issues quickly A one minute brainstorm on how LOLI can build more traction as the look to take their next step forward as a company
A case study on building a business empire-in-the-making, proving that creativity, hard work, determination, and research can transform a passion into a real business, why believing in your excellent product is crucial for growth, leveraging people around you to jump start your business, how the use of influencer marketing before it was a thing and early adoption of social media made a major difference, challenges from having from no money for payroll to running out of cash during construction, and why you won't hear Britney Spears in any of Heather's pilates studios… Heather Andersen, Studio owner and Program Director of New York Pilates (a New York city-based fitness company offering music driven, small group reformer classes and private sessions), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode: How Heather discovered pilates, and what led her to open her own studio, New York Pilates Why the social aspect of taking classes with groups and friends is important to Heather and how that shaped her studio space and business model How Heather started her own studio without any outside investors What Heather did to market her studio's brand, and why being passionate about your product is vital How Heather's business grew from a one-woman operation to opening multiple locations ClassPass, and the difficulties in converting people looking to save money into reliable returning clients The challenges of learning how to run a business on the job What kept Heather going even when the responsibilities of running a studio on a shoestring budget were daunting How Heather is keeping New York Pilates feel like a tight knit community even as it grows into bigger spaces and new markets The challenges Heather had with learning to grow as a manager, and the lessons she learned through trial and error and a book that helped her How New York Pilates uses social media to showcase their brand ethos to potential clients What being an entreprenista means to Heather Plus, a one minute brainstorm about organization and managing ideas and goals
Some of the greatest ideas for a business come from solving a problem the founder has personally experienced. Sarah Kugelman is such a founder, whose personal experiences with anxiety, and the impact of stress on her skin, led her to build a successful business… Sarah Kugelman, Founder/CEO of skyn ICELAND (a Vegan, Cruelty-free, natural skincare line) joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode: How Sarah's personal dealings with anxiety led to her founding skyn ICELAND, and the connection between stress and skin health Sarah's entrepreneurial spirit, and how she combined her working experience and her passion to forge a new career path for herself The vacation that led to the name of the line, and what makes it more than just a name The challenges of importing ingredients overseas, and finding a chemist who shared Sarah's vision for the line How Sarah approaches bringing new products into the line, and know when some products have run their course The tentpole moments in skyn ICELAND's history where Sarah knew she had made it How Sarah manages stress now, and how that has evolved over time Sarah shares some of the biggest scares she's had while running skyn ICELAND, and the lessons she's learned along the way What Sarah did to keep the business alive when one of their biggest retailers decided to phase the line off the shelves Some of Sarah's most out=of-the-box marketing ideas from the pre-social media age and what she did to adapt to the current marketing climate What Sarah sees as the future of the beauty industry, and for skyn ICELAND What having more educated consumers means for the industry ‘Sarah shares what being an entreprenista means to her, and gives some advice for people who are starting their own businesses Plus, a one minute brainstorm on how Sarah can boost her engagement on Instagram
Social media is powerful, but what if you can't use big platforms to advertise your business and initiate products, such as sex toys? Plus, hiring the right people, having hustle, how health challenges can inspire an entrepreneurial mission, the challenge of raising money in a boys' club, and never giving up. Polly Rodriguez, CEO and Co-Founder of Unbound (a leader in changing how feminists explore and enjoy their sex lives., through a quarterly box, online shop and Unbound Magazine), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode: How Polly went from working as a consultant to finding a business parter and starting Unbound The difficulties in finding steady income while trying to commit to growing your business, and why it's better not to feel embarrassed by doing whatever it takes to set off down your own career path The growing pains unique to Unbound as a sexual wellness brand How through self motivated research and practice Polly helped Unbound tackle advertising hurdles by utilizing SEO and content marketing How Unbound grew from a subscription box only to a broader wellness product company that produces its own goods The process of finding investors, and why timing is crucial How Polly and her co-founder Sarah split their workloads The importance of finding motivated employees and structured hiring processes Polly's experiences with cancer and how that led to her career change The importance of support systems outside of the company you work at A one minute brainstorm about white-listing ads and the future of social media
If you have any connection to the fashion or beauty industries you've most likely heard of Alexandra Wilkis Wilson at least of The GILT Group and Glamsquad. Her latest entrepreneurial success is Allergan's Spotlyte, educating millions on beauty and medical aesthetics. Alexandra shares her remarkable entrepreneurial journey—from a childhood lemonade stand to leading 1,000 employees, how startups are romanticized, and teams are everything, the importance of a two-way street and how becoming a mother impacted her professional life, finding the right people to hire, launching a company in the biggest way, how culture has been a focus for her new company, and how she's learned to say no (but sometimes yes). Plus, a surprise, and a brainstorm for a social media strategy. Alexandra Wilkis Wilson, Entrepreneur, Executive, Board Director, Investor, Advisor, Mentor, Author, Public Speaker, and SVP, Consumer Strategy and Innovation for Allergan, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode: Coming from a lemonade stand as a child to launching GILT as her first entrepreneurial effort as a professional person Being bitten by the entrepreneurial bug, a major turning point for her — seeing tech, fashion, commerce, all really changing Why Alexandra is a big believer in teams The unexpected level of difficulty, and how startups are romanticized The process from idea to raising money and figuring out a business How Alexandra is involved in many startups in various ways Always seeking the perfect market fit — a perfect storm of a good idea and amazing people, timing and funding What the co-founders focused on in their roles The importance of a two-way street, LinkedIn, helping others, what goes around comes around The timing of becoming a mother, how it brought a change Getting involved in Glamsquad because she bumped into cofounders who had a great idea What Alexandra is doing now is scarier than anything before Someone from Socialfly was the 500k Glamsquad customer When she was looking for board roles, a big client is Allergan owned Botox, doing something innovative Spotlyte – a great place to learn about beauty and skincare Alexandra is an expert in understanding consumer behavior, consumer strategy and innovation into an industry heavily regulated, that wasn't focused enough on customer A billboard in Times Square and a food truck for a launch Educating millions of consumers on beauty and medical aesthetics, unbranded Why Alexandra is surprised that a big, global company is so entrepreneurial Keep meeting people, keep track of people Hiring 50 new people in a year Leading over a 1,000 people at one time The culture at Alexandra's current office – transparent, communicative, respectful, agile, teamwork, fun, passionate, and more — consistency Whether being an entrepreneur gets easier? The good days and bad days phase her less Learning to say “no”
A happy accident on a 21st birthday and an old Hollywood secret inspired a booming beauty business, the importance of a balanced team and open dialogue, why it is crucial to learn from customer feedback, and the challenges and rewards of running a business with your life partner. Rachel Katzman, Founder/CEO of Cuvée Beauty (champagne-inspired/infused haircare line), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode: How a happy accident on Rachel's 21st Birthday and old Hollywood secrets led to a booming business Starting a beauty product band from scratch Learning on the job while building a business Differentiating a product in a well established industry by focusing on the consumer Finding business partners as a small upcoming brand Growing up in an entrepreneurial family and starting a business without a formal education Working through discouragement and insecurity to find success Learning on the job while building a business The importance of building a balanced team Why this is the time of the indie beauty brand How personal experiences shaped Rachel's focus on hair health and investments in clinical trials Prioritizing the product before focusing on marketing and social presence The importance of having an open dialogue and learning from customer feedback Managing two business, one on your own and one with your partner The good and bad of running a business with your life partner The challenge of keeping your personal and private lives separate How being a problem solver helps push your business and products to the next level And a 1 Minute Brainstorm for Cuvée's next marketing plan and products!
Acting on the vision of building a solution that's about making women's lives easier… Women need to be treated as first-class citizens in health care and the primary decision makers. Thanks to the power of social media platforms like Instagram, women are really pushing each other forward and empowering one another to learn more and take action for their own health. Knowledge truly is power, Kindbody will be passionately leaning into their strong growth in a big way, and Kindbody has personal meaning to one of the Socialfly team . Gina Bartasi, Founder/CEO of Kindbody (a full service women's health and fertility platform, reinvented for the women of today), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode: From former patient to disruptor in the space, having passion for change From building Fertility Authority 10 years ago, to recently launching Kindbody, what has changed in the healthcare space? The answer, not much… Seeking transparency and truth with Kindbody; only 3 things matter in healthcare – patient outcome, patient experience, and cost Shifting into services to positively affect change with the women's health and fertility space Gina's first business in Atlanta; the Leader Publishing Group – knowing when to pivot and moving to NYC Finding ways to listen to your audience and meet their needs and wants Not fearing change and getting ahead of it Finding ways to remove costs from the system, not adding costs to the system – bringing reproductive endocrinologists and OBGYNs on staff at Kindbody The genesis of Kindbody; creating better health for women, all services under one roof The broken healthcare system and the roadblocks in place by insurance companies like Aetna IVF vs IUI Finding ways to speak to women in their 20s to educate them about the issues they may face in their 30s How to create parody in space, the disadvantages women face in the work force Creating options for women, “I wish I knew then what I know today.” The reality of costs for egg freezing, how can we make it affordable and available for everyone When are you the most fertile and when can you expect to see declines? Testing women with their new pop up mobile experience: 20% of women tested have diminishing ovarian reserve – they key is education, not fear, and empowering women with knowledge 80% of the time women prefer female doctors, and Kindbody's efforts to accommodate that. The launch of Kindbody; early business success is a product of a strong team Seeing the success of mobile pop ups in other industries and bringing it to the women's health space; bringing the van's success to the west coast Spreading the word on social media and women supporting women How to build a strong brand, looking for adjacent brands to partner with and associate with Removing the stigma associated with fertility and bringing it to the retail level. Sharing a surprise with Gina Dealing with criticism and stress in the spotlight; avoiding mistakes and learning from the past How to be more patient, learning from people around you Twins marrying twins 60 second brainstorming session with Gina Understanding the needs of Kindbody as it continues to grow What has surprised Gina most about the launch of Kindbody Stephanie sharing her fertility journey on social media What's next for Kindbody? The lessons learned from the raising capital A special offer from Kindbody
Turning a childhood dream and resulting side hustle into a full-fledged career as a sought-after wedding dress designer with a large following and celebrities wearing her creations, and even a TV show, and how early adoption of Instagram gave her momentum… Hayley Paige, Head Designer for Hayley Paige at JLM Couture, Blush by Hayley Paige, and Jim Hjelm by Hayley Paige bridal collections and for Hayley Paige Occasions bridesmaids collection, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, along with a surprise and a brainstorm. In this episode: How Hayley made a shift from focusing on gymnastics to using skills she learned at home and at school to bridge her work and her lifelong passion The ways studying at Cornell's Fiber Science department helped Hayley develop her skills and influenced her approach to design How a friendship in college led to an early entrepreneurial venture, and how that experience shaped Hayley's own ventures How Hayley became an early adopter on Instagram and developed a strong following The moment Hayley realized she could turn her side hustle into a full-fledged career Hayley's determination to work with JLM Couture and how she made it happen The moment Hayley knew she had her own collection How Hayley's line have evolved over time and what's in store for the future of the brand The TV show “Weddings to Watch” Plus, a One Minute Brainstorm for Hayley Paige's next big product line
Delivering on a social media strategy and a thoughtful marketing plan as part of the DNA of launching a business from the beginning, finding people who roll with punches matters, the art of winning with a small team, the impact of making yourself valuable, and persevering in spite of tough personal challenges… Samantha Wasser, Restaurateur and Founder of by CHLOE, & Co-Founder of DEZ and The Sosta, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, along with a surprise and a brainstorm. In this episode: Getting into the food world Spending a lot of free time in restarants with friends, inspiring to go into the business Building by CHLOE for 3+ years Studied sociology/psychology in college The 2009 job market was tough, Samantha worked for a year wthout pay to get her foot in the door Samantha on how she only wanted to work with her father in restaurants if she could create her own brands How she has created an “Instagram dream”, everything so thought-out in appearance and function How Samantha was excited for vegan restaurants because of her impending wedding then she decided to create a vegan restaurant that was approachable and felt like you really belong Instagram feed vs. stories Using stories to connect with customers and engage users Cookies and pastries are so instagrammable CBD-infused by CHLOE sweets Sourcing CBD oil A kind of traveling pop-up plus a dozen locations Managing so many business priorities Finding the right partners You figure it out, all encompassing, you will find the tme when something is meaningful for you How the business recently took on outside funding for first time Growing the team, identifying the right employees, building culture with experiences, being a fun boss A typical day for Samantha How Samantha doesn't want to be a boss that is unavailable or at a distance The importance of an open office environment Focusing on best skills with the immediate team Mistakes that have been made Kombucha Samantha's fertility journey while running business, putting yourself first when it matters so much The emotional impact of miscarriages and how it created a lack of openness, how that changed with IVF Pilates and yoga a part of game-changing routine Maternity leave for an entreprenista? A brainstorm for a new restaurant idea
What if your job was making people happy at the most special moments of their life? Can someone make a career change at 30, follow their passion to build a very successful business with dozens of employees, and win major accolades as a business leader —all without a business degree? Dana Pollack, CEO and Founder of Dana's Bakery (which revolutionizes the traditional French macaron with an authentic American twist), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, a surprise, and a brainstorm. In this episode: Dana's former career at Muscle and Fitness magazine Her light bulb moment – when she asked for a raise and was declined Faced with screen of oily men working out—asking will she really do this the rest of my life Photo industry in transition, switching digital wanted to do something different after 10 years=–what would she want to do Realizing she loved baking and entertaining Dana realized she should get formal training, and within a week enrolled in culinary education and quit job, and broke up with boyfriend Everyone except for her mom thought she was crazy to do this at 30 years old Never anticipating what it the bakery became How she knew could always pick up work in editorial world, but never had to Found a job as pastry cook while going to school to get experience as fast as possible Never went to business school, learned largely online basics of starting a business How her mom helped her, no investors or partners, bootstrapping When she photographed macaroons like sexy perfume, people were drawn to them Using American flavors instead of traditional macaroon flavors Social media as marketing helped people find out about them all over the country, then Dana hand-delivered and was not making a lot of money because the cost of delivering Collaboration with Drake for Valentines Day Favorite flavor is the “Mallomac” – a Mallomar bar without gluten Biggest mistake made in packaging — $60k of unusable branded inventory Making a formal business plan vs. getting things done A surprise for Dana and idea for a new flavor! The challenge of hiring the best talent Why she has no partner to date Why it is best to hire people who are better than you are at skills Being at 35 employees Typing and email answering assignments with new employees Expanding the operating and offerings Why showing up is such a major thing Marketing strategy Partnership with Dylan's Candy Bar The Mookie – a macaroon inside a cookie How an Instagram contest created a new product The rainbow black and white cookie Looking at ROI of every dollar spent Organic social media posts have always worked, preferring marketing dollars for ad words and FB ads Sharing her entire days on Instagram Planning days, every day is different, the importance of the calendar in phone How Dana doesn't have a set schedule every day Running personal and business Instagram accounts, and how running a business account like a personal account speaks to the brand Dana's most used apps How helpful people are, and why being willing to ask for help is huge Being able to recover by recognizing when something goes wrong in the business A brainstorm for a new flavor idea for the holidays And, a big accolade as a business leader without a business degree is a credit to her team
Tapping into the mindset of female millennials, building a viral social media and digital humor company that's become a thriving creative brand (expanding with changing trends and with a huge Instagram following), and why doing it with best friends from middle school has succeeded… Sami Fishbein, Co-Founder and COO of the digital brand Betches and co-author of “When's Happy Hour”, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, a surprise, and a brainstorm. In this episode: Managing people that are same age or younger Going into business with close friends from middle school after going to Cornell with them How Sami uses what she learned in college in the business That moment of co-founding Betches Running a company when no one on the founding team went to business school—how they figured it all out, and how sharing and dividing responsibilities is difficult Finding the right people to hire, how to evaluate people, and how attention to detail important in considering them Launching the first company site BetchesLoveThisSite.com, and how the team just wanted to do for college aged people a like list of things they liked The site was originally envisioned as a dark satire The simple and unassuming start of writing the first five posts in the first night, then asking someone to put on a Facebook wall Staying as an anonymous presence for a few weeks, then how it all went viral fast How it wasn't long until a TV producer contacted them, then they got an agent, were recommended to write a book Taking three years to monetize, working out of WeWorks, no outside funding First hires, staying small for a while, most hiring in the last year or so That time they considered calling it quits, but stuck with it When hit their stride and kept going Working through disagreements with friends you run a company with, how you have to communicate, becoming better communicators Why Betches is moving into podcasting, building podcasts across several verticals What's in the works for 2019 The book “Whens Happy Hour”, and writing it in three months A politics bus A TV show in development, like a female South Park If Sami ever felt like she was burning out? And — a 1 Minute Brainstorm on the next big book idea