Podcast appearances and mentions of janine just

Janine Just - https://www.instagram.com/janinejust/ Claudine Desola - https://www.instagram.com/caravannyc/Caravan Social Club's New Website - https://caravansocialclub.coExperiential Storytelling for Brands https://www.instagram.com/janinejustinc/

Claudine DeSola and Janine Just (better known as JJ) are the dynamic duo behind the Caravan Social Club. Claudine and JJ had to pivot their business during the pandemic to keep things going and so they developed a virtual entertainment show that also showcases brands in a fun way so you can sing, dance, and shop during their 1 hour variety show. To learn more about Caravan Social ClubIG: @caravannycFB: Caravan Social Club

Janine Just has revolutionized public relations with her experiential PR services that not only educate guests about a brand but tell a unique story to give a distinct voice to the product or service. Her insight is that people organically will spread the word when given a great experience. Learn more at www.janinejust.comInstagram: @janinejust and @janinejustincTo find out more about Laura and her work please visit her website at www.laurapowers.net. You can also find Laura on twitter @thatlaurapowers, on Facebook @thatlaurapowers, and on instagram at laurapowers44.

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed… …which in recent times isn’t so much on the printed page. So what’s a jewelry brand to do to get exposure for their designs? It’s true, the landscape of the jewelry industry and PR is changing – rapidly. One of the big changes is the shift from Print to Digital and experiential consumption. And those who discover how to navigate the new landscape will rise and prosper… PR IS NOT DEAD…IT’S JUST DIFFERENT. Branded experiences create brand evangelists who leverage the digital landscape to create exposure for you. Today on the show, I have my friend Janine “JJ” Just with me to talk about all things brand collaborations and PR experiences to get awesome exposure for your brand. Listen to episode #179 of Thrive by Design to get your all-access pass to How to Create Branded Collaborations and PR Experiences with Janine Just.

It's Episode 20 of the "Law & Business" podcast.  In this episode, Janine Just of Janine Just, Inc., "chief connectologist."  Janine defines a connectologist as an agent of digital gap-bridging; a person who brings real life to digital relationships with in-person interactions and shared experiences, integrating both public relations and social media savvy along the way. In this episode, Janine talks about the strategies her public relations firm implements strategies so her clients can work with social media strategies and influencers.  From a legal aspect, we talk about trademark issues with hashtags in Twitter and FTC disclosure requirements for influencers. Here is a lightly-edited transcript of the episode: Intro: It's the Law and Business podcast hosted by Anthony Verna. We tackle the hard issues where law and business intersect to help you run a smarter business and avoid costly mistakes. Verna Law PC is an intellectual property law practice, focused on trademark, copyright, advertising law, and domain name disputes. Contact Anthony at Anthony@vernalaw.com. Anthony Verna: All right, welcome to the Law and Business podcast. How are you doing, Janine? Janine Just: I'm good. Thanks so much for having me, Anthony. Anthony Verna: No problem. So, I'm here with Janine Just. Janine, why don’t you to tell everybody what you do first. Janine Just: Sure. So I’d call myself the chief connectologist of Janine Just, Inc. Anthony Verna: I love that that title you've given yourself. Janine Just: Well, that’s what it’s all about, leveraging the relationships to your best advantage. So, we work with small businesses, emerging brands. Fashion, beauty and technology are our specialties and we work with them on non-traditional PR campaigns, marketing, influencer marketing, and a lot of events. That's particularly where we really shine with clientele and the brands that we work with. And we also have a passion project that's actually gone, gotten bigger and bigger as we've progressed with it called Textile NYC, which is another event series that basically talks about fashion and beauty and how technology is fusing into it more so ever. And it's really becoming predominant in fashion. Anthony Verna: And, and here you are talking to me cause when you think of fashion and beauty, you think of Anthony Verna Law. Gosh, don't tell my apparel clients that. Janine Just: You know, I won’t tell them what you're wearing right now. Anthony Verna: Okay, thanks. You can, you can tell Ralph Lauren what I'm wearing right now. He'll be very, very happy to hear that. Janine Just: The pink looks amazing. Anthony Verna: Wow. Thanks. Thank you, my friend. So, you said a couple of key things that perked up to my years and that is non-traditional marketing and influencer marketing. What does specifically does that mean? Janine Just: We're very strategic in what we do. We don't want to take on a brand unless we have a clear sense of how we want to tackle it and how we want to go about it. So, I know a lot of agencies out there and you know, bless their hearts with what they do, They're continually pitching, you know, different outlets of traditional PR publications, editors, bloggers, all that wonderful stuff. But we really hone in on something that we can do specifically with the brand. Anthony Verna: Social media campaigns, then? Janine Just:: Yeah. As long as we can come up with something that we know is going to be, you know, it's going to be out of the park as far as what we put into it, they're going to get their ROI because it's really hard to quantify public relations and marketing. And it's a gray line because a lot of people come to us and they think that we're sales, you know, we're a sales team, but, it's making sure that you manage their expectations to say, no, we're not. And if you want to, I would probably lean towards a salesperson or you know, a sales force to kind of get you to where you need.

Janine Just has revolutionized public relations with her experiential PR services that not only educate guests about a brand but tell a unique story to give a distinct voice to the product or service. Her insight is that people organically will spread the word when given a great experience. Learn more at www.janinejust.comInstagram: @janinejust and @janinejustincTo find out more about Laura and her work please visit her website at www.laurapowers.net. You can also find Laura on twitter @thatlaurapowers, on Facebook @thatlaurapowers, and on instagram at laurapowers44.