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Startup Secrets Podcast | Business | Entrepreneur | Interviews
“The product has to earn your respect” with Louise Doherty Did you know it can take over 9 apps, 22 app switches, 77 swipes, 13 minutes on the phone and 10 texts to make a plan, and even then, 40% of the time planning fails completely!? Well now you do, and that’s exactly the problem that Louise and the team at PlanSnap are solving! In this episode I chat with Louise Doherty, Founder and CEO of PlanSnap, the revolutionary new app to help you and your friends manage all your plans! PlanSnap amazingly signed its first brand partnership contract for £46,500 before a single line of code was written, and have since completed Techstars Connection in partnership with AB InBev in New York. Techstars is one of the world's top business accelerators. 1000+ companies have completed the Techstars program and 90% are still active or have been acquired, with a market cap of £8.3bn. Louise and the team also ran a crowdfunding campaign which was a resounding success after funding 152% of their target! In this episode we discuss: Offsites and strategy days ‘Remote first’ teams User acquisition Funding and grants The calm tech revolution And as always, plenty more...
"At the time that I realised PlanSnap was the thing that I wanted to do - to build the fastest way to get friends together it's very hard if you're tachnically-minded but not from a technical background to find a technical partner to bring on to the team. I realised that was going to be a struggle, and raising investment was going to be a struggle. Not least because women get less than 2% of Venture Capital worldwide. But also because I wasn't ex-Google or something. I knew I could do it, but I still had to prove it to other people." Welcome to Episode #103 with Louise Doherty, founder and CEO of PlanSnap - an app that lets you make social plans with friends in a snap. Some entrepreneurs decide to #Screwitjustdoit, quit their jobs and start a business in an instant. For Louise it took eight years from the moment she knew that she wanted to run her own tech startup, to her finally quitting her job to launch her social planning app, PlanSnap. Louise cites a lack of role models and funding are two of the biggest things stopping women from starting their own businesses, but coming from a family of encouraging small business owners was a massive plus as well as her first employer pledging to back any company she started! So Louise quit her job, got accepted to Techstars, raised investment and put her team together to realise her vision and build PlanSnap. In this episode Louise and I discuss: Getting sales before investment The power of ambassadors and influencers Finding a technical co-founder Let's StartUp!
Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Louise Doherty from PlanSnap, an app that helps you make plans quickly and get together with friends with the tap of just a few buttons. Now, Louise actually got the idea for PlanSnap whilst working on a ridiculously successful influencer marketing campaign for ASOS. So, in this episode, not only does Louise give us a taste of what PlanSnap is and how they’re planning to market and scale this new product, she also takes us behind the scenes of the influencer strategy she implemented at ASOS that saw them work with 300+ of the UK’s top fashion influencers — getting them all blogging, tweeting, Instagramming, generally just buzzing about ASOS online! But before you write this episode off as one for the big business folk, stick with us — the ASOS campaign is completely scalable, so whether you’re looking to work with one influencer or 500, you can scale up or scale down this strategy to suit your needs and STILL get positive results!! Whether you’re already working with influencers or it’s something that’s been on your marketing plan to-do list for a while, there’s tons of useful, actionable information in this podcast episode — so grab a notepad and pen and get stuck in! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode104
Louise Doherty CEO & founder - PlanSnap talks about how to give a great elevator pitch, what it's like working for an accelerator like Techstars and how to cope in the startup world working for yourself as an app solopreneur.