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The "Precious Sons" production team - producers Marty Bell and Roger Berlind, legal respresentative Patricia Crown, press representative Joshua Ellis, advertising representative Peter LeDonne, and general manager Peter Neufeld - discuss the steps taken to bring the show to Broadway such as obtaining rights, building a creative team, the casting process, Broadway versus off-Broadway, the risks in mounting a production, marketing planning and costs, varying advertising, and experimental ticket pricing.
The Precious Sons production team -- producers Marty Bell and Tony Award winner Roger Berlind (2005 Best Play for Doubt and 2006 Best Play for The History Boys), legal respresentative Patricia Crown, press representative Joshua Ellis, advertising representative Peter LeDonne, and general manager Peter Neufeld (2005 Tony Honors for Excellence in the Theatre) -- discuss the steps taken to bring the show to Broadway such as obtaining rights, building a creative team, the casting process, Broadway versus off-Broadway, the risks in mounting a production, marketing planning and costs, varying advertising, and experimental ticket pricing.
What is the role of a producer? That was the question that started the discussion among four of Broadway's top producers - Roger Berlind, Margo Lion, Jeffrey Richards and Jeffrey Seller - as the conversation turned to whether they produce for profit or passion and how they balance between the two; what the shows they produce reveal about themselves; what the opportunities are for new producers; the increased role the internet and other new media plays in theatre today; the escalating cost of producing a show on Broadway today; and what they feel are the major issues facing theatre producers as they look to the future.
What is the role of a producer? That was the question that started the discussion among four of Broadway's top producers -– Tony Award Winners Roger Berlind (2005 Best Play for Doubt and 2006 Best Play for The History Boys), Margo Lion (for Hairspray in 2003 and Elaine Stritch at Liberty in 2002), Jeffrey Richards (2008 for Best Play with August: Osage County and for the 2009 revival of Hair) and Jeffrey Seller (Best Musicals for Avenue Q and In the Heights) -- as the conversation turned to whether they produce for profit or passion and how they balance between the two; what the shows they produce reveal about themselves; what the opportunities are for new producers; the increased role the internet and other new media plays in theatre today; the escalating cost of producing a show on Broadway today; and what they feel are the major issues facing theatre producers as they look to the future.