Podcasts about Mission

Private Space Sector Challenges and Triumphs: Colleague Bob Zimmerman reports that Jared Isaacman testified that private companies, not NASA, are driving space colonization; a Russian cosmonaut was removed from a SpaceX mission for spying, while China successfully tested a reusable rocket; additionally, Boeing faces legal challenges from crash victims' families, and activists oppose Blue Origin's operations.

The CHAPEA Mission 2 crew discusses their backgrounds and preparations for their upcoming yearlong analog Mars mission inside the Mars Dune Alpha habitat at NASA's Johnson Space Center. HWHAP 404. 

TammyRenee Maxwell, a mentor and guide for introverts, creatives, and soul-led entrepreneurs who want to step into global leadership by building businesses that align with their deepest values and energy.Through her coaching, books, podcasting, and even her work as a TV host, TammyRenee helps her clients move beyond fear and overthinking to create a business foundation that supports both success and lifestyle freedom.Now, TammyRenee's personal journey from being an introvert navigating an extroverted world to speaking on stages and leading international communities demonstrates the power of leaning into visibility and purpose.And while blending her passion for travel with her mission for growth, she continues to inspire entrepreneurs to stop hiding and start creating lives that flow.Here's where to find more:Main Page FBhttps://www.facebook.com/tammy.hollandthomasTavel Page FBhttps://www.facebook.com/LGBTFamilyvacationLinkedinlinkedin.com/in/tammyreneeIGhttps://www.instagram.com/introverted_globalentrepreneurYThttps://youtube.com/TammyRenee-WAVEWave TVwaveineffect.comMy latest bookpgpdbooks.comWAVE Philosophywavephilosophy.comConnect with mehttps://TammyRenee.US________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Jared Isaacman, the billionaire entrepreneur, philanthropist, and private astronaut, took on Capitol Hill this week in his second confirmation hearing as President Trump's pick for NASA's next leader. Here's what it could mean, plus: A Russian cosmonaut got kicked off a SpaceX flight for allegedly trying to steal spacecraft secrets, China's 1st reusable rocket Zhuque-3 reached orbit, but crashed and burned (and exploded) during landing, and Russia accidentally wrecked the only launch pad it has for astronauts with Thanksgiving's new ISS crew launch. Headlines: Russian Cosmonaut Pulled from SpaceX Crew 12 Mission over Alleged Incident at SpaceX HQ Russian Soyuz Launch Pad Damaged After Thanksgiving Crew Mission, Threatening Future Flights China's Land Space Rocket Nearly Sticks First Reusable Launch and Landing—Explodes on Return Scientists Find Time Passes Faster on Mars Than Earth, Thanks to Relativity Main Topic: Jared Isaacman's Bid to Become NASA Administrator Isaacman Returns for Second Senate Confirmation Hearing After Trump Re-Nominates Him Controversy Over SpaceX Ties, Conflict of Interest, and Elon Musk's Influence Bipartisan Support from Astronauts, Industry, and Lawmakers Highlights Isaacman's Appeal Project Athena Leaked: Isaacman's Vision for NASA and Debate on Earth Science Outsourcing Congressional Drama Over Artemis Funding, Gateway, and the US-China Race to the Moon Questions Around Space Shuttle Discovery's Possible Move to Houston Anticipation Builds for Senate Vote and NASA's Need for Stable Leadership Ahead of Artemis 2 Host: Tariq Malik Guest: Mike Wall Download or subscribe to This Week in Space at https://twit.tv/shows/this-week-in-space. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit

Ep. 745 - The Cardinals entered the 2025 offseason looking to improve their pass rush. Mission accomplished. Edge rusher Josh Sweat has delivered exactly what they were hoping for. Through 12 games, he has matched his career high with 11 sacks and is making a strong case for his second Pro Bowl appearance. Sweat sat down with Paul Calvisi to discuss his season so far. Plus, former Cardinals offensive lineman Jeremy Bridges joined Calvisi and Ron Wolfley at Flanker Kitchen and Sports Bar on the Great Lawn at State Farm Stadium, where he recalled his favorite teammates, memorable moments, and his 10 years battling in the trenches.See omnystudio.com/listener for privacy information.

America is not the only nation in a fight for freedom, stability, and security. International threats are complex, the missions are critical, and the operators leading them must think globally while acting locally.The Philippines is one of America's longest strategic allies. From their geographical importance of World War II, to their front lines combating Chinese expansion in the Pacific, the military partnership between the United States and the Philippines is an important part of global stability. At the heart of this collaboration, is the Joint Special Operations Command of the Armed Forces of the Philippines. A force that has been shaped by decades of counterinsurgency, counterterrorism, and close partnership with America's Green Berets and Special Operations Forces.From the Global Special Operations Foundation Symposium in Athens, Greece, I sat down with the Commander of Joint Special Operations Command of the Armed Forces of the Philippines, Brigadier General Eliglen Villaflor, to discuss the evolution of Special Operations in the Philippines, the lessons learned from years of conflict, and the country's expanding role in regional and international security cooperation.General Villaflor shared his perspective on leading through complexity, building true interoperability with partners like the United States, and preparing the next generation of Filipino Special Operators to face an ever-changing threat environment.This episode is about partnership, professionalism, and the shared mission that connects Special Operations Forces around the world to defend freedom wherever it's challenged.Highlights0:00 Introduction1:45 Welcome to GSOF Europe 20253:30 Mission of Philippines Joint Special Operations Command5:28 JSOC Commander Challenges8:21 Large Scale Combat Operations in the Philippines11:48 Building relationships in SOF15:54 Philippine Armed Forces Culture18:22 Interoperability in the Philippines19:33 Philippines' biggest threat23:31 Future of JSOC PhilippinesQuotes“We're a family.”“The Joint Special Operations Command of the Armed Forces of the Philippines was formally activated just last May.”“I am the force employer.”“The challenges will outweigh the positive impact of having JSOC.”“The engagement with the U.S. counterpart has been more aggressive than before.” “Our core mission is to work with other nations to achieve the combined goals of our nations.”“I'm very glad I was given the opportunity to train with foreign counterparts, especially the U.S.”“SOF are not only building trust, we are building family. We are family and we take care of each other.”“People mostly join the Armed Forces because of low economic status.”“I want to avail of the free education.”“We are always leader centered.”“We are now inculcating in our culture the word interoperability.”"Aggressive, illegal, dangerous, and coercive action of China is very visible in our country.”“It's still all about the mindset, attitude, and discipline.” Special thanks to the Global Special Operations Foundation for hosting us in Athens. Follow the Jedburgh Podcast and the Green Beret Foundation on social media. Listen on your favorite podcast platform, read on our website, and watch the full video version on YouTube as we show why America must continue to lead from the front, no matter the challenge.

In Episode 233 – Not So Happy Mission Memories, I'm diving into a topic I know so many missionaries and returned missionaries quietly carry: the moments from the mission that didn't feel joyful, spiritual, or "life-changing" in the way we were told they would. In this episode, I talk openly about disappointment, unmet expectations, mission culture, emotional complexity, grief, and the real challenges that come when people—including mission presidents, companions, district leaders, roommates, or members—don't show up the way we hoped they would. I also share more about the new article I wrote for the Church and why this emotional work matters so deeply, especially with the recent age-change for sister missionaries. I walk you through five gentle but powerful themes for healing: finding safe support, grieving unmet expectations, exploring your inner narrative, understanding others through compassion, and offering yourself the same gentleness that the Savior offers you. Together, we'll talk about reframing your mission experience, processing emotions instead of avoiding them, navigating disappointment, creating new meaning, and how faith, agency, and emotional resilience help you move forward with confidence. Healing doesn't mean condoning what happened—it means reclaiming your power, your peace, and your future. Whether you're freshly returned, years post-mission, preparing to leave, or supporting someone who served, this episode will help you feel seen, validated, understood, and reminded that transformation often comes through the messiest parts of our story. You are not behind. You're not broken. And you're never alone as you sort through your not-so-happy mission memories. As always, if you found this episode helpful, I want to invite you to subscribe if you aren't already, share this episode with your friends and missionaries you know, and write a review. I know this work will help LDS missionaries around the world and it would mean so much to me if you did. Until next week my friends.   Website | Instagram | Facebook   5 Ways to Process Any Less-Than Happy Mission Memories Article: HERE   Get the Full Show Notes and Text/PDF Transcripts: HERE   Free PDF Download:  Podcast Roadmap   Free PDF Download:  Preparing Missionary Cheat Sheet   Free Training for Preparing Missionaries:  Change Your Mission with this One Tool   RM Transition Free Video Series:  3 Tools to Help RMs in Their Transition Home   Free Guide:  5 Tips to Help Any Returning Missionary   Schedule a Free Strategy Call:   Click Here

In this special episode, Casey's business partner and long time friend, Dave Jensen sits down at the MW3 conference with Kalani Sitake, head coach of the BYU Cougars football team. Kalani, reflects on his upbringing sharing stories from his early years, the impact of his multicultural background, and his experiences with legendary figures like BYU coach LaVell Edwards and Nike founder Phil Knight. He discusses how the relationships in his life have shaped his coaching philosophy, focusing on humility, empathy, and genuine connection. With powerful anecdotes of overcoming adversity, Kalani emphasizes the value of kindness and its profound impact on people's lives. Kalani shares his commitment to creating a positive environment where his players grow as athletes and individuals. He discusses his belief that true success is measured not just in victories but in the character and values instilled in those he mentors. Tune in for an inspiring conversation that shows how sports can transform lives and build stronger communities.00:00 | Welcome, MW3 setup & Kalani's intro00:06 | Dave introduces Kalani's journey & coaching career01:46 | What excites Kalani most about BYU football right now02:39 | Visiting Nike, meeting Phil Knight & LaVell Edwards stories03:21 | The voicemail from LaVell that changed a 1–3 season06:15 | Mission call, faith, and early mentoring from LaVell07:19 | Growing up Tongan: divorce, moving, and feeling broken10:11 | A BYU player's hug that “fixed” a nine-year-old kid12:09 | Kindness as a superpower & what really matters more than wins13:44 | Spotting people who are hurting & choosing to reach out15:16 | Family storytelling, heritage, and choosing happiness with little17:21 | Discovering the commandment that changed how he honored his parents18:41 | His father's last day of work & a quiet act of integrity22:06 | Meeting Timberley, raising kids, and the realities of coaching life23:11 | How Timberley prepped him for the BYU head coach interview25:33 | The line that sealed the BYU job (and who really wrote it)27:03 | Lessons from Kyle Whittingham & gratitude to Utah28:34 | Family, rivalry, legacy, and letting love lead29:42 | Closing challenge: use your strengths to lift the world Hosted on Acast. See acast.com/privacy for more information.

Episode SummaryIn this powerful conversation, Holly Porter shares the near-death experience that completely rewired her life, business, and beliefs. After 70 days in the hospital with COVID, multiple intubations, sepsis, and a trach, she left her body, visited what she calls “the stadium,” met an entity in the in-between, and came back with a simple but life-altering message: “Love them where they're at.”Holly and Rodric explore what happens when your definition of success shifts from hustle and achievement to happiness, purpose, and service—and how to actually live that in business.Highlights & Timestamps[00:00] Meet Holly – mom of 8, 19 grandkids & serial entrepreneur Holly introduces herself, her family, and her long history of running multiple businesses with her “calm to my storm” husband.[05:00] 70 days in the hospital: COVID, sepsis, trach & the edge of death. Holly walks through how a “perfectly healthy” woman ended up with a 70-day hospital stay, two intubations, and life-threatening infections.[07:30] Out-of-body, spiritual experiences & the full NDE She explains the three types of experiences—out-of-body, spiritual transformative (STE), and classic near-death—and how she had all of them.[10:30] The stadium of souls, angelic music & telepathic conversations Holly describes being rolled through the hospital in her bed, suddenly arriving in an enormous stadium full of floating souls, blinding light, and music from all directions.[13:30] The life review & two clear instructions from God Holly only sees the “good” in her life review and is given two specific assignments:Don't partner with a billionaire-backed software company (even though it would be “faster”).Start a nonprofit called Adventure Bucket Wish—with no mission yet, just the name.[17:00] The in-between, the entity named Darby & why she felt “kidnapped”. Through hypnosis, Holly revisits her NDE and meets an entity in the in-between who wanted her light. She realizes this is why she came back feeling kidnapped—and why she kept spelling “KIDNAP” to her sister on the alphabet board.[20:30] 11 leaves, 11 roots & the language of symbols. How the tree in her software logo and the rose quartz hearts in her nonprofit gift bags later revealed themselves as confirmations of her experience (and the 11:11 thread that runs through her life).[24:30] Two years of “hell” after the hospital & the lesson of loving people where they are. Holly openly shares the darkest season that followed—family turmoil, long COVID, PTSD—and the single message from God that changed everything: “Love them where they're at.”[28:30] Rebuilding business: retreats, software, and a redefined mission. Holly explains Retreat R & R, her retreat leader software and concierge brand, and how she shifted the nonprofit's mission when she got the clear download that long COVID was no longer her path.[31:00] Purpose, money & philanthropy Rodric and Holly talk about making money to do good—how building, scaling, and selling businesses can fund philanthropy rather than ego, and why both of them are obsessed with impact over...

Listen in as I join Erin and Ange of Bitch Talk to chat with H.P. Mendoza about all things Mission District. We wax poetic about H.P.'s home hood, spinning yarns about the infamous neighborhoo'd's past, present, and future. We recorded this podcast at Zeitgeist in (duh) The Mission in November 2025. Photo by Wally Gobetz

JOIN THE 7 DAY RESET - ▶️ www.therebuiltman.com/7dayreset   In this high-energy December episode of The Rebuilt Man, Coach Frank lays out 10 actionable, identity-building strategies to help men quit porn before the new year and step into 2026 as stronger, more disciplined, more confident leaders.   December isn't just another month, it's the hinge-point for who you become next year. While most men drift into the holidays, lose momentum, and make empty promises about January 1st… YOU have an opportunity to create massive separation.   Frank breaks down exactly how to use the final month of the year to build unshakable discipline, eliminate temptation, and transform your identity from the inside out.   If you want a clean slate heading into 2026, these 10 tips will give you the structure, tools, and mindset to make it happen  in 30 days or less.   What You'll Learn in This Episode 1. Why December is the most important month for transformation Most men wait for January to change — but the men who win use December to build momentum and identity.   2. How consistent daily habits create self-belief Freedom comes from building one non-negotiable routine that anchors your life and reprograms your identity.   3. Why removing "easy access" is essential for quitting porn You don't rise to the level of your goals — you fall to the level of your systems. Friction saves you.   4. The power of a strong nighttime routine Relapse happens when you're isolated and unstructured. A solid evening routine protects your progress.   5. How to use discomfort to grow stronger Cold showers, workouts, and tough conversations build the resilience required for lasting freedom.   6. Why a 30-day mission works better than a lifetime promise                                                                                 Short-term urgency > long-term vague commitment. Mission creates momentum.   7. The role of brotherhood and accountability Isolation is gasoline for addiction. Community is oxygen for transformation.   8. How physical movement makes temptation weaker Training your body sharpens your mind. A strong man is harder to tempt.   9. Why tracking your daily wins rewires your identity Every small win builds belief and belief builds freedom.   10. The identity shift that makes porn unnecessary You don't quit porn by trying harder. You quit by becoming the man who doesn't need it anymore.   Key Takeaways December is the best month of the year to build separation and rewrite your identity.   Transformation is built through implementation, not information.   Structure, community, and daily wins reinforce discipline and self-respect. Join the Brotherhood If you're ready to stop fighting alone and step into a container built for growth, support, and freedom:   ➡ Join The Rebuilt Man Skool Community — Free 7-Day Trial www.TheRebuiltMan.com/7dayreset   Inside you'll gain access to: Daily accountability Weekly coaching The 7-Day Reset The 12-Week "Reboot Your Life" Framework And a brotherhood of men who refuse to quit   – Follow Coach Frank: IG - https://www.instagram.com/coachfrankrich   YouTube - https://www.youtube.com/@CoachFrankRich   Website - https://www.rebuiltrecovery.com/homepage  

If you want to serve like Jesus, visit www.joniandfriends.org for the calendar of Wheels for the World trips. Sign up for one today! -------- Thank you for listening! Your support of Joni and Friends helps make this show possible.     Joni and Friends envisions a world where every person with a disability finds hope, dignity, and their place in the body of Christ. Become part of the global movement today at www.joniandfriends.org   Find more encouragement on Instagram, TikTok, Facebook, and YouTube.

Les journalistes et experts de RFI répondent également à vos questions sur des contradictions sur un accord entre Israël et l'Égypte et l'ingérence américaines dans la présidentielle hondurienne.  Nigeria : quelles sont les vraies raisons de la démission du ministre de la Défense ?   Au Nigeria, le ministre de la Défense Mohammed Badaru Abubakar a démissionné de son poste invoquant des raisons de santé. Ne s'agit-il pas d'un prétexte alors que le pays est confronté à une recrudescence des kidnappings de masse ? Pourquoi le président Tinubu a-t-il décidé de le remplacer par le général Christopher Musa, ancien chef d'état-major des armées limogé, il y a deux mois, pour des rumeurs de tentative de coup d'État ?   Avec Liza Fabbian, journaliste au service Afrique de RFI.     Gaza : pourquoi Israël a-t-il annoncé que les habitants pourraient quitter le territoire par l'Égypte ?   Alors qu'Israël avait annoncé la sortie prochaine des Gazaouis par le point de passage de Rafah, situé entre l'enclave palestinienne et l'Égypte, Le Caire a immédiatement démenti avoir accepté un tel compromis. Comment expliquer ces contradictions ? Quelle était la stratégie des autorités israéliennes en annonçant l'ouverture de ce poste-frontière sachant que l'Égypte allait démentir ? Avec Frédérique Misslin, correspondante permanente de RFI à Jérusalem.    Honduras : pourquoi Trump libère un ancien président narcotrafiquant ?  Condamné à 45 ans de prison par la justice américaine pour avoir importé aux États-Unis des centaines de tonnes de cocaïne, l'ancien président hondurien Juan Orlando Hernández a bénéficié d'une grâce de Donald Trump. Comment expliquer cette décision ? Alors que le Honduras est en pleine période électorale, quelles peuvent être les conséquences politiques de cette libération ?    Avec Daniel Vasquez, doctorant au CNRS, affilié au Centre d'Études Mexicaines et Centraméricaines (CEMCA) et spécialiste du Honduras.   Et en fin d'émission, la chronique «Un oeil sur les réseaux de Jessica Taieb». Au programme, le témoignage TikTok d'un mannequin guinéen qui rencontre des difficultés à voyager à cause de son passeport. 

Jérôme Rothen se chauffe contre un autre consultant, un éditorialiste ou un acteur du foot.

Le sujet fort de l'actualité foot du jour vu par Jérôme Rothen et la Dream Team.

Investigative journalists Mandy Matney and Liz Farrell have endured a lot during the nearly seven years they've covered the Murdaugh family but NOTHING like what they're experiencing now.  Shortly after Mallory Beach's death, Mallory's family filed a lawsuit in search of justice and accountability and an assurance that Parker's Kitchen would shore up the training of their cashiers when it comes to the sale of alcohol to minors.  Instead of seeking to settle the case, Parker's Kitchen, Greg Parker and their legal team appear to have embarked down a very dark path, engaging two political operatives — one known for “mischief-making” and the other known for harassment campaigns against individuals — to help lessen their liability in the case.  Which brings us to the past six months, during which Greg Parker's attorneys have used mischaracterizations and unsupported theories to turn their focus on Mandy and Liz in an effort to silence them and their coverage of the case(s)… So much to cover, so let's dive in!

Send us a textAaron unloads on the Air Force Special Warfare leadership with the fury of a thousand ignored NCOs. If you're wondering why morale is in the toilet and retention's circling the drain, look no further than the clown show running the pipeline overhaul. Instructors? Ignored. Functional managers? Ghosted. Messaging? Nonexistent. This isn't just poor leadership—it's sabotage disguised as progress. If you're in charge and this episode hits a nerve… maybe that's the point. Fix it—or get out of the way.

We are so pleased that our Writer in Residence, J. Ryan Stradal, has sold his newest to Atria Publishing. He is here this week to tell us how he did it, and how Atria became his new home (and it apparently involved an auction). We are also joined by the husband and wife team behind Bound and Vine, a brand new bookstore in Fayetteville, North Carolina that brings military families together to share ideas and share community.  Join us! Find books mentioned on The Book Case: https://www.goodmorningamerica.com/shop/story/book-case-podcast-reading-list-118433302 Books mentioned in this week's episode: Kitchens of the Great Midwest by J. Ryan Stradal Lager Queen of Minnesota by J. Ryan Stradal Saturday Night at the Lakeside Supper Club by J. Ryan Stradal The Book Haters' Book Club by Gretchen Anthony Learn more about your ad choices. Visit podcastchoices.com/adchoices

À la fin de chaque émission, retrouvez en exclusivité sur les plateformes de podcast le débrief des 2h30 d'antenne qui viennent de s'écouler, en compagnie d'une des Grosses Têtes du jour... Ce 4 décembre 2025, Inès de la Fressange se confie au micro de Rachel Azria. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Avec Ines de la Fressange, Arielle Dombasle, Valérie Mairesse, François Berléand, Az, Stomy Bugsy et Yoann Riou. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Présent dans l'émission cette semaine, Olivier de Kersauson s'est confié au micro de Rachel Azria. Projets, regrets, potentiel retour... L'Amiral se raconte, à sa façon ! Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Ines de La Fressange invitée exceptionnelle, son nouveau coup de cœur Yoann Riou, le discours de Az pour excuser son retard... Retrouvez dans ce podcast le meilleur de l'émission du 4 décembre 2025. Retrouvez tous les jours le meilleur des Grosses Têtes en podcast sur RTL.fr et l'application RTL.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

[This episode originally aired on Mental Health and Mission of the Church Podcast w/ Chip Judd.  You can subscribe to his YouTube Channel here, where you will find a video version of this conversation]Hey, Seacoast.You're about to meet Lauren, the woman whose decision changed my life forever.After 8 years of battling lung disease, I was running out of breath—literally. I was nearing the end of what my body could handle. Then came the call: “We have a match.”.”Those lungs belonged to PJ, Lauren's husband.He had died by suicide. And in the middle of her heartbreak, Lauren made an unthinkably selfless choice to give others life through her husband's passing.In this conversation, Lauren and I sit down to talk about what came next: how you rebuild after loss, how faith holds when everything falls apart, and what it really means to find hope in the darkest places.It's raw. It's redemptive. And it's real. If you've ever faced grief, struggled with mental health, or wondered where God is in the middle of tragedy, you'll likely connect deeply to this one.  -- Pastor Chip JuddWe have a YouTube Channel for videos of all episodes since Jan. 2024. Also we have a Facebook Page for listeners to keep up with the latest news on "Things You Won't Hear on Sunday" Podcast. Producer/Editor/host: Joey SvendsenSound Engineer/Editor: Katelyn Vandiver Be a Patron of the podcast

For years, we've taught that the mission can't be confined to a building or reduced to seasonal events. Mission must be lived out daily — where disciples live, work, learn, and play. But here's the challenge most churches never talk about: when we shift the weight of mission onto personal, everyday responsibility, some disciples don't step deeper into mission… they step back from it.Not because the vision is wrong — but because without clear on-ramps and shared moments of united effort, passion can fade and passivity can creep in.In this episode, Kris and Ken unpack what a holistic missional culture really looks like. They explore why individual missional living must remain the primary engine of the Great Commission, and how wisely-designed corporate efforts can ignite, reinforce, and accelerate that personal passion without falling back into event-driven evangelism.If you're trying to build a missional church without creating spectators or complacency, this conversation offers the clarity and practical insight your team needs.

Security used to be a headache. Now it is a growth engine.In this episode of IT Visionaries, host Chris Brandt sits down with Taylor Hersom, Founder and CEO of Eden Data and former CISO, to break down how fast growing companies can turn cybersecurity and compliance into a true competitive advantage. Taylor explains why frameworks like SOC 2, ISO 27001, and emerging AI standards such as ISO 42001 are becoming essential for winning enterprise business. He also shares how to future proof controls, connect compliance work to real business goals, and avoid the costly pitfalls that stall companies during scale.Taylor also highlights the biggest blind spots in AI security, including model training risks, improper data handling, and the challenges created by relying on free AI tools. If you are building a SaaS product or selling into large companies, this conversation shows how trust, transparency, and strong security practices directly drive revenue. Key Moments:  00:00 — The Hidden Risks of Scattered Company Data04:11 — Why Early-Stage Teams Lose Control of Security08:22 — Compliance Becomes a Competitive Advantage12:33 — SOC 2 vs ISO 27001: What Founders Need to Know16:44 — Framework Overload and How to Navigate It20:55 — Mapping Security Controls to Business Objectives25:06 — The Gap Between Compliance Audits and Real Threats29:17 — Startup Security Blind Spots That Lead to Breaches33:28 — Rising AI Risks Leaders Aren't Preparing For37:39 — Building Customer Trust Through Transparency41:50 — Protecting AI Models and Sensitive Customer Data46:01 — Why Free AI Tools Create Hidden Data Exposure50:12 — Automating Security Controls for Scale54:23 — Continuous Compliance Beats Annual Audits58:34 — Final Takeaways on Security, Trust, and Growth -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WMAL GUEST: KEN FISHER (Chairman and CEO, Fisher House Foundation) on the Fisher House Mission and 2025 Impact SOCIAL MEDIA: X.com/KenFisherFHF FISHER HOUSE WEBSITE: FisherHouse.org Where to find more about WMAL's morning show: Follow Podcasts on Apple Podcasts, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Thursday, December 4, 2025 / 7 AM HourSee omnystudio.com/listener for privacy information.

Welcome back to another episode of the unSeminary podcast. We're talking with Aaron Stanski, founder and CEO of Risepointe, a firm that partners with churches across the country to design and build facilities that amplify ministry impact. With more than 15 years of experience in church architecture, project management, and ministry leadership, Aaron and his team help churches navigate complex building challenges while staying focused on mission. Is your church facing growing pains—crowded lobbies, full parking lots, or overwhelmed kids' spaces—but unsure how to move forward? Aaron shares practical insights on how to approach facility planning strategically, align vision with budget, and avoid the costly mistakes that can slow down momentum. Overcoming the overwhelm. // When churches consider expansion or renovation, leaders often feel paralyzed by the process. Questions about cost, zoning, design, and disruption quickly pile up. Too often, churches jump straight to hiring an architect before defining their real needs. Instead, churches should first clarify what's working, what's broken, and what's next before anyone draws plans. Start with scope and budget. // The two guardrails of every successful project are scope (what you're building) and budget (what you can spend). Aaron warns that skipping this step often leads to beautiful drawings that churches can't afford. Risepointe begins with a Needs Analysis, an on-site deep dive into the church's DNA, culture, and challenges. The team listens to staff, studies how people use the building, and identifies bottlenecks—whether it's the children's hallway, lobby congestion, or limited parking. Only then do they define the right-size project and realistic cost range. The power of early engagement. // Most churches wait too long to start planning. Zoning approvals, fundraising, and construction all take longer than expected, especially in urban areas. Waiting too long forces rushed design work, unclear budgets, and lost ministry opportunities. You don't have to build everything at once. Start with a plan that captures the next few wins—like improving your lobby or kids' check-in—while preparing for long-term growth. Knowing when it's time. // Aaron says early warning signs include maxing out your primary service, overflowing kids' spaces, and parking lots at capacity. Many pastors misjudge space needs because they see the auditorium every Sunday but rarely experience the parking or early childhood chaos firsthand. Evaluating your entire Sunday experience—entry to exit—reveals where capacity problems really begin. Aligning buildings with ministry models. // Every church facility reflects a ministry philosophy—but those philosophies evolve. Where there used to be 40-year ministry cycles, now they are closer to 10 to 20. Churches shaped by the seeker-sensitive movement, for example, are now adapting to relational, community-driven models. Spaces that once emphasized rows and stages now need more environments for conversations, mentoring, and connection. A free resource for leaders. // To help churches begin the conversation, Aaron's team created a free guide called “10 Things to Get Right Before You Build.” The resource walks through key questions every church should answer before launching a building project—from clarifying vision and budget to preparing for change. You can download it and schedule a free consultation at risepointe.com/unseminary. To learn more about Risepointe's work helping churches align facilities with mission, visit risepointe.com/unseminary or follow Risepointe on Instagram for inspiration and project stories. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don't forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Portable Church Your church is doing really well right now, and your leadership team is looking for solutions to keep momentum going! It could be time to start a new location. Maybe you have hesitated in the past few years, but you know it's time to step out in faith again and launch that next location. Portable Church has assembled a bundle of resources to help you leverage your growing momentum into a new location by sending a part of your congregation back to their neighborhood on Mission. This bundle of resources will give you a step-by-step plan to launch that new or next location, and a 5 minute readiness tool that will help you know your church is ready to do it! Click here to watch the free webinar “Launch a New Location in 150 Days or Less” and grab the bundle of resources for your church! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. I am so glad that you have decided to tune in. You know, across the country, we keep hearing about churches that are growing and we’re seeing swelling attendance and that’s good. Some of that is like a platinum problem though. It generates other issues that we have to think about. And so what what I did was pull on a friend of mine, Aaron Stanski, he’s the founder and CEO of Risepointe. He’s got 15 plus years of church design, leadership and project management and experience. Rich Birch — If you don’t know Risepointe, where have you been? You’re living under a rock. They’re church architects and designers. They have years of experience working with churches like yours, schools and nonprofits, and they offer a wide range wide variety of services, including architecture, interior design, graphic design, branding, and so much more. Aaron is, I like Aaron not just because he actually has got incredible skills. His team’s got incredible skills, but he really actually wants to help churches like you. And so Aaron, welcome to the show. So glad you’re here. Aaron Stanski — Yeah, I’m glad to be here, Rich. Rich Birch — It’s going to be good. Give give people, you’ve been on a couple of times… Aaron Stanski — Yeah. Rich Birch — …and but give us again, for folks that haven’t heard, the Aaron Stanski, you know, a couple bullet points. Aaron Stanski — Sure. Rich Birch — What did I miss? What do you want to fill in the picture? Aaron Stanski — Yeah. I mean, ah you know the quick story is grew up in ministry. My dad was a pastor growing up, planted a we planted a church in Boston when I was a kid. Went to school for engineering, worked for Harley Davidson Motorcycles, did big projects, project management and stuff for them for a while. And then felt called to ministry. Aaron Stanski — So left Harley Davidson, was on staff with Cru for a couple years doing college ministry before I jumped on staff at a fast growing multi-site church here in Chicago. So loved that, loved being part of that ministry team. And then, of course, we went through a big building project. So got to roll up my sleeves on the on the church staff side of things and hire architects and engineers and AV consultants and really kind of combine my my engineering mind and my ministry heart. And so absolutely love that process. And so, yeah, I’ve been helping churches now for the last 15, 16 years. It’s been an absolute blast. Rich Birch — So good. Well, the the kind of person I want to have in mind today, and so friends, if if you’re listening in, if this sounds a little bit like you, you’re going to want to pay close attention. So I’m thinking about that church, you know, the leader that looks around, they maybe have got, maybe they got two services. Rich Birch — They’re looking around and they’re seeing, ooh, they feel like maybe their growth ah is starting to create some pinch points. Maybe it’s in kids. Maybe it’s in adults. Maybe it’s their lobby. It’s they look around and they’re like, man, I just I feel like our facility might be holding us back a little bit. um And because I do bump into this in churches all the time. Aaron Stanski — Sure. Rich Birch — And there’s like, there can be like a certain amount of anxiety and fear around, gosh, when do I, what do I do? So when you talk to pastors, what do you know notice as one of the kind of most common point of confusion when it comes to starting or pulling the trigger, moving on with a building project, expansion project, try to improve things. Where are we getting this wrong? Aaron Stanski — Yeah. I mean, I think ah like one, the whole process itself can just be completely overwhelming. Rich Birch — Right. Aaron Stanski — Like immediately you’re confronted with, ah oh my goodness, like what’s the right solution? What is the, ah what is the town or the, you know, the jurisdiction going to allow us to do? What is this all going to cost? Where are we going to do church in the meantime if we’re having to fix this building or add on to it? Rich Birch — Yes, yes. Aaron Stanski — I mean, immediately all of these questions start to kind of well up and it can become ah really overwhelming for a lot of churches. Rich Birch — So good. So when when we step back, is there any one of those that you think in particular is like a piece of the puzzle that is the most kind of mysterious or is the most um confusing as as you that you bump into regularly with leaders? Aaron Stanski — I mean, I think the most confusing is probably like, what’s the right solution? Rich Birch — Okay. Yep. Aaron Stanski — A lot of times it’s a combination of like, you know, we feel like we’re out of space, so we have to add on. But if we do that, we’re going to have to modify what we already have. And what we have is old, or there’s some maintenance on it that we haven’t gotten around to. And like, what can we do in this space? And so actually the the right solution is is probably one of the most difficult things to kind of imagine for a lot of pastors. Rich Birch — Right. Aaron Stanski — And, you know, then right behind that is like. What’s it going to cost? Right. Rich Birch — Right. Aaron Stanski — I mean, you know, for the last four or five years, we’ve seen a lot of inflation. We’ve seen a lot of different things happening, like with pricing and stuff. And so what used to be a pretty easy calculation for us as churches now, it feels like it’s a lot foggier as far as like what what things are just going to cost. Rich Birch — Yeah. So I’ve heard church leaders at this this juncture, they start thinking like, okay, like we got to get an architect. Get me the architect, the the person that designed this building 25 years ago. Where are they? Are they still in business? And, you know, we start going down that road. I’m not even really sure what an architect does. Like, I obviously, you you draw things. But, like, help us understand what what is the piece of the puzzle that, like, an architect brings to the table. Aaron Stanski — Right. Rich Birch — And I know that’s, like, a subset of what you guys do. Pretend that I’m, like, super dumb because it’s probably not actually worry about pretending too much there. Explain what that is. What is that service? And is that actually what we need at this juncture? Is that the first question? Like, get the architect. Come in here. Explain that whole thing. Aaron Stanski — Yeah. I mean, well, I think we have to be careful. Sometimes hiring an architect is like picking up a hammer, right? And for a lot of architects who were, you know, traditionally trained and might have like one sort of, you know, viewpoint of the world. Like their job is to come in and draw something new um that’s going to sort of solve your problem. The challenge with that is a lot of times that architect is just looking for ah one type of solution, ah which is build you something new, add something on. Rich Birch — Right. Aaron Stanski — And they’re looking at it very narrowly through the lens of what the solution is going to be. Rich Birch — Oh, that’s good. Aaron Stanski — And a lot of times they’re not, you know, kind of able to kind of step back and take a look at strategically and say, okay, before we start drawing plans and blueprints and some of those sorts of things, let’s really talk about like what’s going really well at your church and how are we going to amplify what you’re already doing well? How are we going to add some, you know, some pieces around it? And then of course, how are we going to fix some of the big, you know, some of the bigger problems? Aaron Stanski — So an architect technically, right? I mean, it’s a licensed professional. Their job is to lead your organization through the process from the very beginning all the way through the stages of design. Their job is to make sure that the solution is aligned with your with who you are as an organization and your budget. And they’re supposed to help all the way through construction, making sure that it gets built the way that it was designed and and that it gets you know all the questions get answered and that it’s ultimately safe. Aaron Stanski — So that’s what an architect does. I think the I think the thing that we miss a little bit on the front end is in order for the architect to start, we really need kind of need to know what the scope of the work is and the budget first. Rich Birch — So good. Okay. Okay. Good. Aaron Stanski — If we don’t put those two guardrails on the left and the right-hand side, we’re really missing out. The left-hand side should be scope. The right-hand side should be budget. And we should nail those down before we get going into designing. Rich Birch — Okay. I want to unpack that because I know, I actually texted you recently. Friends, getting you behind the scenes a little bit. I had a friend of mine, they had done exactly what we talked about here. They were like, we went and hired an architect to help with this thing. And they came back with a ginormous number um that was like, I would say a factor, you know, three or four times what I thought. And what do I know? I don’t know anything. Rich Birch — And I actually think it was these guardrails where they went off off on it. They didn’t start with scope and budget. They started with, hey, here’s a problem, architect – solve it for us. And they came back with this, you know, very incredible initial drawing and all that. Rich Birch — Talk us through how do we nail down scope and budget from the beginning? Talk us through what does that look like? Aaron Stanski — Yeah, so I would say, ah you know, you want to find a ministry partner who’s going to come in and really kind of help ah flesh out some of those pieces, really understand what’s working well, what’s not working well, what’s missing, where do we have to clarify what it is that we’re doing in order so to sort of establish that. And and there’s ah there’s a lot of great partners out there who can help you do that. But you’re really looking for someone in the building/design/construction space who has experience who has a lot of experience, honestly, with churches and understands what it means to, you know, serve people who’ve been part of your church for 20, 30 years and keep them on mission and disciple them up, as well as welcoming people who are walking into your doors for the very first time. Aaron Stanski — So at Risepointe, we walk through a process called The Needs Analysis, where we get on site with, you know, a church for an entire day and understand their DNA and really understand what’s working and not working and stuff. And we start with that so that we can sketch out some ideas and some concepts and stuff around what is the what is the scope of work that’s going to solve the problem or fix the lid or add the seats that we need? And what’s the budget that we feel like God’s calling us to spend as a church in order to go do that? And we want to start with that before we jump into full architecture. Rich Birch — Okay, so sidebar question. Is it possible for someone to help us at this early kind of scoping phase without doing some sort of on-site? Like, can I just call an architect and say, hey, here’s the problem. I need to add a thousand seats. How much is that going to cost? And then they go away and come back with a number. Or, or you know, are is there, yeah, can they do that? Talk us through that. Aaron Stanski — Yeah. I mean, you can. I mean, you can call up Risepointe and I’ll get on the phone with you. The, and, but there’s going to be a range, right? Rich Birch — Okay. Aaron Stanski — And I can say like, Hey, here’s the last 10 churches that we’ve done a thousand seat auditoriums at… Rich Birch — Right. Aaron Stanski — …and here’s kind of the range and stuff. The problem with shortcutting to that is you miss a lot of things, right? Each jurisdiction is different, like how the civil engineering works, the parking requirements and stuff. Rich Birch — Right. Good. Yep. Aaron Stanski — And those really affect the budget. And so we want to understand those first. And the second thing is, I mean, every church that we work with is and incredibly unique in the people that they’re reaching, and the values that those people have and whether they’re de-churched or unchurched and and who they’re running into and and stuff. And so really kind of understanding that context is so important um before we jump into, you know, sort of solution. Aaron Stanski — But yeah, I mean, since we work with churches all over the country, I mean, if someone called me up, I could probably, I could probably put my thumb in the air and give them a ah swag on what that might cost. Rich Birch — Yeah. And I would, you know, it’s funny because I’ve, I’ve recommended people have asked me those kinds of questions and I always actually say exactly what, you know, where you led, which is like, you should call my friend Aaron and, but, but what you should do, get on the, do the like free call or whatever, get on the book a time. But I said, you really should do this Needs Analysis thing. Cause the project that you’re facing is always much larger than you think. Rich Birch — And I would rather people take time, invest the resources upfront and time, frankly, to slow down and say let’s actually understand the question we’re asking before we jump to answers, right? Like what because because we could get this thing wrong and actually that gets to this whole idea of how early is too early. My experience has been people wait too long before they engage with someone like you. They they get into like their third service, fourth service. They’re like, oh gosh, people aren’t going to the fifth service. Maybe we have to figure out how to get more space. Talk us about, you know, what mistakes do we make when we wait too long without engaging with someone like you? Aaron Stanski — Yeah. I mean, I’d say, you know, the thing to keep in mind is that you’re, if you’re the average church that reaches out to Risepointe, you’re somewhere between two and a half and three years away from having any sort of new space. Rich Birch — Wow. Wow. Okay. Aaron Stanski — And that’s on the short end. We have churches who are bringing new space online five years after they’ve reached out to us because they’re, they live in downtown areas… Rich Birch — Wow. Aaron Stanski — …very challenging jurisdictions and some things like that. Rich Birch — Yep. Aaron Stanski — And so when we’re thinking about when is the right time, I think, yeah, earlier is definitely better. But we have to be careful ah that we’re strategically spending dollars even on the front end, you know, so that we, you know, we’re getting out of it what we need. Aaron Stanski — As leaders, what questions are we asking that we need answers for in order to determine is it the right time to move forward with a building project? Is it a right time to launch a campus or go multi-site or some things like that? Aaron Stanski — If you wait too long, typically what happens is either we’re we’re rushing through the design process to kind of hit the capital campaign stuff and there’s budget misalignment. All of a sudden we thought it might be this, but now this is the actual budget for what it’s going to work. Aaron Stanski — And I think when that happens, there starts to be some vision confusion. You know, we’re looking at solutions that we kind of rushed through and it doesn’t feel like we really thought all of those things through. And so I think that’s another one. Aaron Stanski — And then I just think, you know, there’s there’s some missed ministry opportunities if if we kind of wait too long. I think a lot of times when we’re planning out, here’s the multiple phases of how we develop this campus and expand it. You know, we miss out on opportunities to go get some smaller things done sooner… Rich Birch — That’s good. Aaron Stanski — …capture momentum, you you know, fix the welcome center, like invest some dollars in something we know we’re not going to tear down, make it better for guests in a couple months. And we miss out on those things if we don’t have a bigger, more strategic plan. Rich Birch — Oh, that’s good. Yeah, kind of a step back and say, hey, how does this fit into where everything that’s going on? Rich Birch — What would be kind of double clicking on that? What would be some indicators internally that would say, hey, um you know, these things are happening. I should really reach out to Risepointe. What would be some of the things that you would see as telltale signs that it’s now a time to to kind of take this step? Aaron Stanski — Yeah. I mean, I think if we’re, you know, if we’re really pushing towards our, those max numbers at our primary service, I think that’s a, that’s definitely an early indicator. Aaron Stanski — A lot of churches just kind of reach out and say, Hey, okay, here’s, here’s kind of where we’re at. Here’s where the math is at. Like, can you look at this like from a, like how much kids area should we have? How much lobby space should we have? And we can run some quick math for them and say, Hey, you don’t have any other lids. You’re looking good. You, you probably have a few more years of growth in you. Aaron Stanski — So that would be one. You know i think if ah you know we’re starting to talk about ah adding a third or fourth service, it’s probably a little bit too late, but we should probably get on it sooner than later. Aaron Stanski — And then, you know, one of the, one of the other things too, is just kind of paying attention. It’s easy for us on Sundays to stand on the stage and look out and get a pretty good sense of, are there enough seats? Is there space for me here? And like, we look out and we see some empty chairs. Aaron Stanski — Keep in mind that when you’re coming in from the back of the auditorium, it’s a lot harder to see some of those empty chairs. Rich Birch — That’s good. Aaron Stanski — And so what is the percentage? But the other thing is the things that we’re not seeing when more when we’re on stage on Sunday is we’re not seeing the parking lot. We’re not seeing the early childhood wing that’s basically a it’s a it’s a disaster back there. There’s kids running around like crazy. Rich Birch — Yes. Yes. Aaron Stanski — And so even if we’re ah even if we have enough seats, like or we’re not at the 80 or 90 percent capacity to our primary service. We need to be looking out at some of these other areas and making sure that there’s not a lid somewhere else. Rich Birch — Yeah, that’s good. Yeah. In fact, I literally just last weekend said that to a church. I was, you know, I was doing a weekend visit where I was on site and all that stuff. And, and it, to me, it felt like the building, the parking, and the kids, and the main auditorium, they, or the adult auditorium, they just didn’t match. It was like they, the three were out of alignment. And I think they had enough kids, but you know, I don’t know. There was, it’s interesting how that can happen. And you know the lead pastor typically is seeing um only the adult room and not you know not anything else. Rich Birch — Early on, you know there’s my experience has been and projects that have been a part of that I would rather spend money as personally as a leader. I’m not saying, friends, if you’re listening in, that you need to necessarily do this. Rich Birch — I would rather spend money on the front end with a designer like you. Because because the joke I’ve made is it’s a lot cheaper to move walls on drawings than it is in in the real world. And I’ve that comes from pain of building stuff… Aaron Stanski — It’s true. Yeah. Rich Birch — …of building stuff, and then being literally I opened up a new facility and then stood there with a kids ministry person. And the kids ministry person was like, oh, I didn’t think it was going to look like this. I was like, oh my goodness, what what are you talking about? Aaron Stanski — Shoot. Rich Birch — Like, we just opened this new facility. Talk us through, like, what’s an investment on the front end to reach out to someone like you? Aaron Stanski — Sure. Rich Birch — How do you help churches see that hiring someone like you can actually save us resources in the long haul? Talk us through that. Aaron Stanski — Yeah. I mean, starting out at the beginning and getting really clear about where we’re going and how we’re going to get there, it really helps us, you know, cart and like make sure we don’t overbuild or underbuild. Rich Birch — That’s good. Aaron Stanski — It makes sure that like compared to all the other churches that we’re working with all over the country, that we’re in alignment with where the square footage is at and it’s aligned with how you do ministry locally, how you use these spaces seven days a week. Aaron Stanski — And so it’s it’s really making sure that we’re not overbuilding or underbuilding anywhere because that’s ah you know that’s a huge that’s a huge miss if we do that. And that’s probably one of the biggest cost savings. Aaron Stanski — The other thing is you know during you know during sort of that season of vision and master planning and when we’re talking to our folks about what God’s doing at the church and we’re telling stories of life change, like we’re really kind of laying out a vision for what God is calling us to do as a ministry. And people just naturally have questions around like, like, how is this going to help? And and how is this actually going to help us reach my lost coworker, my lost neighbor? Rich Birch — That’s good. Aaron Stanski — And, and so I think, you know, spending the time to do that, really translating sort of the mission and vision into physical space needs and producing some of those renderings that accompany that story. I mean, that’s just a really critical part. Rich Birch — Okay, so let’s double click on that. That’s that I feel like I have been caught in this situation where I get I get like, it’s the hammer and nail thing you you say. Like, I’m I’m pretty sure I know what the solution is. Aaron Stanski — Yeah. Rich Birch — Like, let’s go do this. And I like that what you’re saying is like, hey, we need to take a step back and like actually think through how does this fit in our vision and how’s that all? How do you actually do that? How do you help a leadership team discern what the problem is that they’re really needing to solve, or should be solving, rather than just let’s build a bigger box. Or, I know! We just need 25 new parking spots. Like how do we not jump too quickly to that? What’s that look like? Aaron Stanski — Yeah. I mean, it looks like, you know, spending time. Rich Birch — Good. And and, really getting to know them and what makes them unique. Like we have a fantastic set of tools that we use at Risepointe to like really talk about, you know, let’s talk about, uh, outside the walls, right? Like who, who are we called to reach? And, and what does it mean to do ministry in this place that God has uniquely put your church in the geographic area? Rich Birch — That’s good. Aaron Stanski — And let’s talk about the tension between this side of town and that side of town. And let’s, you know, let’s wrestle with, you know, some of those issues. And then let’s, and then let’s talk about like, like, man, who are we as a church on our best day? And what does it feel like when we’re like living up to our full potential? Aaron Stanski — And then we even get into some of the things around like, man, what are what are some of the strategic drivers? What’s driving more people hearing about Jesus? What’s working really well? What do you see as opportunities or things that where if you had the right leader or finances that you’d be able to you know, accomplish even more of your mission. Aaron Stanski — And so by starting there and then starting to work down towards, okay, where is your facility aligned with that with that exercise and where is it misaligned? Okay, let’s unpack that a little bit. And then without getting into ah the solution yet, I want to meet like individually with each you know ministry leader… Rich Birch — That’s good. Aaron Stanski — …talk about what how check-in works and all of those things. Rich Birch — That’s good. Aaron Stanski — And so it’s really sort of this almost like a 360 review of what’s happening between the mission and vision God’s given us, and how are our facilities helping or hindering that mission and vision. Aaron Stanski — And then it just comes down to budget. And so, okay, here are the possible solutions. Here’s what roughly what some of those things are going to cost. And then it’s going to the, going to God in prayer and saying, okay, what are you calling us to do? What are based on these options and trying to figure it out? Rich Birch — I want I want to come back to the budget question in a second. But I’ve I think I probably have stole this off you. I have said to multiple church leaders that like our buildings were built, there was like a philosophical underpinning of the the buildings that we were built with. There was a ministry model that they were built on. Aaron Stanski — Sure. Yeah. Rich Birch — And then there’s been a lag between when we made those decisions, we’ve we built them. Now we’ve been using them for X number of years. And our ministry model may no longer be the same as the building, or probably isn’t actually the same as when the building was built. Rich Birch — What’s your sense on how long that lag time is kind of between the, they they you know, we built something. If we built something more than 10 years ago, you know we probably want to readdress or look at our facilities afresh and say does this actually meet the needs of… Aaron Stanski — Sure. Rich Birch — Because I feel like so many of us are in like the the cramped shoes that just don’t quite fit they work but they don’t quite fitWhat do you think that lag time is? Aaron Stanski — Yeah. I mean, the lag time is getting shorter and shorter. Rich Birch — Okay. Aaron Stanski — It used to be, you know, it probably used to be 40 or 50 years… Rich Birch — Right. Aaron Stanski — …you know, without major ministry model shifts and stuff. Obviously, you know, Willow Creek, North Point, you know, coming onto of the scene in the in the late 90s and stuff really shifted. We have churches all the way up into the 2000s, even into the 2010s that sort of copied the model of the Willow Creeks and some of those things. And I think we’re seeing, you know, we’re seeing the model shifting a lot faster now. Rich Birch — Interesting. Aaron Stanski — I’d say, you know, you know, we’re probably in a faster 10 to 20 year cycle, something like that. But I think we’re coming out of the, you know, the, you know, that model of Willow Creek and North Point and stuff. And we’re, we’re moving into a new season. And it’s kind of exciting for us. Rich Birch — Yeah. Aaron Stanski — I mean, we get to, we get to sit on the front edge of all of that. Churches like in fantastic places, being creative, reaching, you know, people for Christ. And so it’s just interesting to kind of observe some of those things and, um and observe what’s working really well and, and where it we can improve, you know? Rich Birch — Yeah. You’re baiting me. What are those things that you’ve seen that have shifted? There’s got to be, or is that the magic? We got to call Aaron to find out. Aaron Stanski — No, you don’t have to call Aaron. No, I mean, the thing, I mean, like, you know, I heard someone share this with me recently, right? I mean, every Netflix account homepage is different for every person, all billion subscribers or whatever that they have. Rich Birch — Right. Aaron Stanski — They’re individually tailored to to those individuals. And I know that because when I had a bunch of seventh grade boys spend the night at my house, like my algorithm got so messed up on my Netflix account last weekend. Rich Birch — Love it. Love it. Aaron Stanski — But I think there is a shift away from you know some of the bigger, more institutional types of look and feel and trying to get down to, okay, how are we engaging one-on-one with people who are walking in and where they’re at. Rich Birch — That’s good. Aaron Stanski — How do we, you know, instead of preach a sermon at them, how do we hear their story? And what does it look like for us to hear their story in in various places, whether that’s a welcome center, whether that’s, ah you know, side by side in the pew, whether that’s in sort of a first steps class. And so there’s a shift on that side of things… Rich Birch — Yep. Yeah, that’s interesting. Aaron Stanski — …just like as we look at the next generation and how we engage and reach the next generation. Rich Birch — Okay, I want to loop back on the money question. So for folks that don’t know, a part of what I do is actually help churches with that. And don’t really talk about it publicly, but I do. And, you know, there is this interesting tension that churches often come to this. It’s like we think we’re different than our ourselves. Rich Birch — And that if I was going to go build a new house, I would have to start with, well, how much income do I have? And like, what can the, you know, what can the, you know, what what would the what would the bank give me from a mortgage point of view? Like I start with reality around my finances. But so many churches start with, let’s build this giant thing. And it’s totally disconnected from the from what we could actually afford to either raise or carry long-term. Rich Birch — How much variance can a church bring to a design? Like if they upfront are defining, Hey, like we can afford probably 5 million. I know I’ve got $35 million dollars in dreams or maybe not. That’s, that’s too crazy. I got $15 million dollars in dreams. Is it possible for me to, to actually get that into a tighter box? Help us understand how do we do that? How do we on the front end be realistic with our finances as we’re doing this design thing? Aaron Stanski — Yeah, I mean, I think we have to with open hands, we have to hold out the, you know, the dreams, the vision, you know, the stuff that God’s given us. And we have to prayerfully sort of go through that exercise and say, okay, ah but how much risk do I want to introduce into the organization, like via debt? Rich Birch — Right. Aaron Stanski — What what is God actually calling us to do with those things? And we have to be creative in how we and and how we get across the finish line. I think when I when I hear sometimes a senior pastor sharing with me his $35 million dollars vision, Rich… Rich Birch — Yes, yes, yes. Aaron Stanski — …what I immediately try to do is say, okay, talk to me about what it is about that $35 million dollar thing that’s resonating with you. Rich Birch — Oh, that’s good. That’s good. Aaron Stanski — And so even though he’s describing something that’s $35 million, dollars and as an architect, I might get really excited about drawing $35 million dollars worth of stuff. Rich Birch — Yes. Aaron Stanski — If he actually can’t afford it and can’t raise it, he’s actually not going to go do it. Rich Birch — Right. Aaron Stanski — So I need to go back to that vision and say, okay, what are the pieces in there that are from God, that are ah that are aligned with the mission that his church has and stuff? And I need to contextualize that. And then as an architect, as a designer, I have to turn around and say, okay, with my guardrails in place of budget and scope, how do I express those things… Rich Birch — That’s good. Aaron Stanski — …in the $5 million dollars that God has entrusted our church with? And so there’s going to be a lot of difficult decisions along the way. We’re going to have to prioritize some things. And some other things might have to go on the back burner. But that’s the process that we want to help churches walk through um to to get them to that point where they’re walking into a space for the first time and going, oh, man, this feels like us. Like this is this is who God wants us to be in our community. And I’m so excited about doing ministry in this new space. Rich Birch — Yeah, that’s good. So it’s it’s not, from what I hear you saying, it’s not unreasonable on the front end to be like, hey, we should actually bring, like, be clear on this is this is what we think we can actually raise. This is that what we think we can carry. We think we could do a project of X, whatever. And that needs to be early on in the discussion rather than we’re disappointed on the back end. Oh my goodness, we got this this big number and we don’t know what to do with it. Aaron Stanski — Yeah, I like to be doing it simultaneously. I like to be doing the Needs Analysis and working through, okay, here’s the eight different project options. You can relocate and spend $35 million. You can add on. You can you can do this. All right, here’s your here’s your four options, $10, $8, $6, $4 million dollars And at the same time, I like to encourage churches to like, okay, go talk to someone like yourself… Rich Birch — Yep. Aaron Stanski — …and say, okay, what do we think we could raise if we did a capital campaign? How much debt do we currently have? How do our elders feel about us you know borrowing some money if it if it makes a bigger impact on the project? Because if we can bring those two things together and pray through it and get clarity from God about what he’s asking us to do, then I can go ah help draw buildings and blueprints and things like that. Rich, you can help them raise some money and they and we can you know we can go through that process. Rich Birch — Yeah, that’s so good. Yeah, it’s great. And you know, my experience has been every one of those steps, friends, is, it’s a lot of work. It’s, it’s like a, it’s a faith ah stretching experience. There are late, late nights staring at the ceiling, but every one of those I’ve been a part of, literally 100% of them have been transformative in the life of the church. You know, when they, when you look back, you’re like, wow, that was an inflection point. I am so glad we went through that. It wasn’t this like we did that and I was like, man, that wasn’t such so good in the end. It was really was amazing. Rich Birch — Well, there’s a resource that you’ve provided. It’s called 10 Things to Get ah Right Before You Build. Talk to us about this resource and then and then where can where can we want to make sure people get this. Tell us tell us a little bit about this. Aaron Stanski — Yeah, I mean, like with, you know, church, hundreds of churches calling us, you know, every year, asking a lot of the questions that we’ve talked about today. Like we tried to distill down what are the most common things the churches are like, okay, pause real quick. I got to go do something real fast before we decide that we can sort of move forward. And so some of these things are what happens like while you’re talking to Risepointe and some of these things might be before. But I think it’s just kind of a helpful reminder and ah a thoughtful list to kind of work through. Aaron Stanski — And so if that’s helpful at all, or if that’s interesting at all, um you can just go to risepointe.com/unseminary. And a little ah little landing page will pop up there. There’s two things you can do on that page. The first one is to just give us your name and your email there and sign up and get that 10 things to download. Aaron Stanski — I also threw another button on there this morning in case you’re like, hey, that sounds great, but I’ve got I’ve got a specific question I have about our building. Or like, I actually really need to talk to you guys about what our options are. And so I put another button down there at the bottom. If you want to schedule a call with myself or one of our architects, we’d love to hop on the phone with you. No charge for that. 30 minutes. Just kind of talk through where you’re at, what some of your questions are and see if we might be able to help. So ah once again, that’s risepointe.com/unseminary. And you can get all that, all that stuff right there. Rich Birch — Yeah, that’s fantastic. That’s risepointe.com/unseminary. And friends, I’ve had multiple friends in ministry who have engaged with with Aaron across the entire spectrum. The like free 30 minute thing all the way up through, you know, the kind of full deal, help get a whole project out the door. And and just so happy with the work that Risepointe does. And just has been transformative for their churches. So you get a hearty endorsement from me. You really should do that. Again, that’s just risepointe.com/unseminary. You can pick this up. It is a helpful little PDF, and the schedule call is a great thing. Rich Birch — Well, Aaron, I appreciate you being here today. Aaron Stanski — Yeah. Rich Birch — If people want to track with you guys or if they’re anywhere else online, obviously risepointe.com. We want to send them to anywhere else online. We want to we want to send them to. Aaron Stanski — Yeah. I mean, you can always, uh, you know, follow us on the Insta or whatever you want to do there. Rich Birch — Nice. Love it. Aaron Stanski — If you’re into like, you know, cool pictures of like steel being erected, ah or, uh, kids ministry stuff or pictures and stuff, we’re trying to share a little bit more info there. But yeah, I mean, or just our website and, uh, yeah, stay connected. Rich Birch — That’s so good. Thanks for being here and have a good day, buddy. Aaron Stanski — All right, you too. Bye.

Lisa Nowak, 43 ans, l'une des astronautes vedettes de la Nasa. Elle faisait partie de l'équipage de la navette Discovery. A son retour sur terre, elle va être accusée d'avoir voulu tuer une femme. En bonne mathématicienne, entraînée à garder son sang-froid en toute occasion, elle avait tout prévu, ou presque. Retrouvez tous les jours en podcast le décryptage d'un faits divers, d'un crime ou d'une énigme judiciaire par Jean-Alphonse Richard, entouré de spécialistes, et de témoins d'affaires criminelles.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In Part 2, we pick up more or less where we left off in Part 1, hearing the story of how Randall and Al came to love all things neon. Their enthusiasm kicked into high gear when they started noticing neon signs coming down, and they decided to try to do something about it. That something started with documenting the signs. And with that came a bit of a learning curve, especially around photographing artificial lights at night. Over the next five years, they captured and captured and captured, getting as many extant signs as they could find. Randall had some book design experience under her belt, especially aspects like packaging and getting it to a printer. She also knew how to put a book proposal together, and so they did. But friends and people in the publishing industry warned them that it would difficult to find a publisher. Randall suggested to her partner that they publish the 200-page book themselves, and that's exactly what they did. They had the photos and the design down. All they needed was money. Kickstarter was still pretty new, and they chose that platform. Within two weeks, they had met and exceeded their goal. It was on. Donations came in from all over The City, the country, and the world. In addition to money to fund publication, Randall and Al were gifted a community of fellow neon enthusiasts. These days, many folks in that community attend symposiums that Al and Randall put on. I ask the couple to name other towns, besides San Francisco, that have what I'm calling "good neon." They rattle off a few—Denver; Portland, OR; Livingston, MT; Reno; Los Angeles. Randall plugged a site by Debra Jane Seltzer called RoadsideArchitecture.com that documents neon and other signage in all US states except Hawaii and Alaska. To help design the cover of their book, Randall and Al asked their Instagram followers. A photo of the Verdi Club and its neon won, easily. That venue quickly emerged as the obvious choice for where to host the book's launch party. Around 300 guests showed up that night in 2014. After launch, they realized they needed ideas to keep the book and The City's neon signage in people's minds. Tours were among the first of those ideas. But that started as a one-off in Chinatown. A few of the guests on that first tour were tube benders—folks who, among other things, bend the glass that goes into making a neon sign. In the end, the students taught the teachers that day. Those tube benders introduced Randall and Al to a guy in Oakland named Jim Rizzo who does neon restoration work at Neon Works. They've been working with Jim ever since. When I ask if that Chinatown tour in support of their book was what got them started doing tours in general, Randall turns back to The Society for Experiential Graphic Design (SEGD). The group was holding its convention in San Francisco and asked Randall and Al to take visitors on a tour of The City. They learned a lot from that, including how long to hold your tour before folks get tired or hungry. Fast-forward to after their book was published, when folks who bought the book reached out asking if Randall and Al could show them around San Francisco's various noteworthy neon signs. They didn't think they had it in them to do that on a regular basis. But then other San Francisco tour guides signed up wanting to be shown our city's neon. Little by little, those guides taught Randall and Al tools of the trade. In the beginning, they second-guessed themselves. "We're a photographer and a graphic designer. What are we doing giving tours?" But they soon learned the real value of neon walking tours—the chance to walk around San Francisco at twilight with people from all walks of life. The side hustle was its own reward (something very familiar to me, in my role hosting this podcast). If you'd like to take one (or all) of Randall and Al's tours, sign up on their website—SFneon.org. You'll also find other books about neon that they've published. One of those books is all about saving neon. They got in touch with folks they were meeting from all over the country who were doing that work in their own cities. The book is a good resource for anyone who, like Randall and Al in the Mission all those years ago, wants to preserve signs in their area. So, they published the book, started doing tours, launched an annual conference … but still, they wanted to do more. They talked with folks at SF Heritage, picking their brains for things like how to get grant money for neon sign preservation. They told them to talk with people at The Tenderloin Museum (TLM), and mentioned Katie Conry specifically. When Randall and Al talked with her, Katie just got it, immediately. TLM has been SF Neon's fiscal sponsor ever since. (Ed. note: This podcast was arranged with help with Katie at Tenderloin Museum. Thanks, Katie!) As you learned on this show back in April of this year, TLM is expanding. Part of that expansion will free up the museum's current space. Once they move all of their exhibits and artifacts into the new space, the current Tenderloin Museum will become a San Francisco neon gallery. Randall and Al are of course a huge part of that work. The first sign donated to the new gallery is from Tony's Cable Car, a spot near and dear to my heart and just blocks from my home. We end the podcast with Randall reminding folks that this time of year is best for the kinds of tours they do. It gets dark earlier, so there are more hours in the day to see neon signs in their glory, and the hours start around 4:30/5 p.m.

Au programme de Radio Foot internationale, mercredi 4 décembre, 16h10-21h10 T.U. : - En Liga, le Real Madrid renoue avec la victoire. ; - Les Blaugranas ont réalisé une prestation de haut niveau face à l'Atlético Madrid. ; - Direction l'Angleterre ensuite, les Gunners d'Arsenal gardent la tête. Sont-ils les plus réguliers ? ; - Enfin, nous accueillons deux invités en studio, l'ancien international camerounais André Kana-Biyik, ainsi qu'Hervé Kouamouo, docteur en sociologie/STAPS. - En Liga, le Real Madrid renoue avec la victoire. Les coéquipiers de Kylian Mbappé ont battu l'Athletic Bilbao 3 buts à 0.  Une amélioration dans le jeu ? Ou une victoire de circonstances ? - Les Blaugranas ont réalisé une prestation de haut niveau face à l'Atlético Madrid. Les hommes d'Hansi Flick persistent-ils dans leur style ? - Direction l'Angleterre ensuite, les Gunners d'Arsenal gardent la tête. Sont-ils les plus réguliers ? - À Liverpool, Arne Slot toujours menacé ? - Enfin, nous accueillons deux invités en studio, l'ancien international camerounais André Kana-Biyik, ainsi qu'Hervé Kouamouo, docteur en sociologie/STAPS.   Avec Annie Gasnier : Hervé Penot et Bruno Constant - Technique/réalisation : Guillaume Buffet - Saliou Diouf.

How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

In this conversation, John Tran talks about joining Vita Coco to help evolve their sustainability and social impact programs at the same time that were becoming a publicly traded company and going through the rigorous B Corp Certification process. He shared how they shifted their impact efforts from a collection of passion projects to a more coordinated and comprehensive ESG framework focused on protecting natural Resources, building thriving communities, and championing health & wellness. John then detailed some impact programs, like their ambitious goal of distributing and planting 10 million seedlings and trees globally! This conversation also covers the health benefits of coconut water, some big challenges in the coconut industry, and the importance of collaborating with local organizations to maximize impact in farming communities. John wraps up by sharing that a better world is one in which everyone is thriving, economically, socially, and beyond.Takeaways:Vita Coco became B Corp Certified and a publicly-traded, Public Benefit Corporation in 2021.Vita Coco's ESG framework focused on protecting natural Resources, building thriving communities, and championing health & wellness.Coconut water has 3.5X the electrolyte of common sports drinks.Aging trees have lower yields, which makes it harder to keep up with demand and reduces farmer income. Over a million seedlings have been distributed, with a goal of 10 million seedlings by 2030.The Vita Coco Community Foundation was founded to make sure that everyone in the coconut industry is thriving.Collaboration with local organizations is crucial for their impact programs.They partner with indigenous communities to train farmers in regenerative agriculture practices.Sound bites:“As brands come online with B Corp certification, it really gives us some kind of litmus to understand where we stand within the sustainability and social governance spaces.”“When you have many passionate people who are driving their passion projects, there isn't always a clear framework in terms of what we're driving towards.”“I very much see myself as kind of an accelerator to be able to support a lot of the projects that are existing within the organization.”“Coconut farming communities are just so inherent to our business, right? They are the heart of our business. And without them, there's really no VitaCoco.”“We want to create more economic empowerment within farming communities and more upward mobility by way of our impact programs.”“The great thing about coconut water is natural hydration. It has three and a half times the electrolytes of more common sports drinks.”“Finding what you're good at and what you're passionate about is really one of the keys to success of this role in any kind of role you'll have within sustainability.”Links:John Tran on LinkedIn - https://www.linkedin.com/in/john-tran-07047715/Vita Coco - https://vitacoco.com/Vita Coco on LinkedIn - https://www.linkedin.com/company/the-vita-coco-company/Vita Coco on Facebook - https://www.facebook.com/VitaCocoUS/Vita Coco on Instagram - https://www.instagram.com/vitacocoVita Coco on X - https://x.com/vitacocoVita Coco on SnapChat - https://www.snapchat.com/@vitacocoVita Coco on TikTok - https://www.tiktok.com/@vitacoco?…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Au nom du perfide, du vice et de la sainte duperie. Milice spirituelle au service de Rome, architectes secrets du Vatican, manipulateurs des âmes, les Jésuites incarnent depuis toujours l'archétype absolu du complot religieux. Dans cet épisode, Gaël et Geoffroy retracent la légende noire d'un ordre dont le destin tourmenté divise la chrétienté depuis cinq siècles, entre ferveur mystique, intrigues politiques, résurrection miraculeuse et soupçons de domination universelle.Musique : Thibaud R.Habillage sonore / mixage : Alexandre LechauxLe Shop Tous Parano

Halen Mattison left SpaceX because Elon told him his vision was too long-term. He wanted to build the propellant infrastructure that would unlock Mars and everything between here and there, but the timeline didn't fit SpaceX's roadmap. So he started General Galactic to do it himself.His team is developing Genesis, a water electrolysis propulsion system that delivers hydrazine-level thrust and xenon-level efficiency using the safest, cheapest, most abundant propellant in the solar system. The company is targeting an orbital demonstration in 2026, with a long-term vision to operate refueling depots from LEO to Mars. Inside the episode:• Why the space industry's fear of new technology is creating a sitting-duck opportunityHow water electrolysis unlocks both near-term mobility services and long-term ISRU infrastructureWhat "specific impulse" actually means for mission economics and why it matters more than people thinkThe Starship refueling challenge and why cryogenic propellant depots will work at scaleSequencing from mobility-as-a-service to lunar fuel production to gas stations on MarsWhy consensus-following investors miss the most ambitious bets and how to tell the contrarian story • Chapters •00:00 – Intro01:11 – When did Halen decide to start his own company?02:18 – What did Halen do at SpaceX?02:59 – Deciding moment to devote to a career in aerospace05:16 – The current state and trajectory of Starship07:53 – What is General Galactic building?09:50 – General Galactic's products and end goals12:12 – General Galactic's perspective shift on mobility in space16:31 – Architecture vs the current market offerings21:39 – Why is now the time to build a water electrolysis system?24:27 – Genesis25:42 – Hardware in space26:19 – What would a General Galactic demonstration mission look like?27:13 – What would product 1 look like?28:15 – Mission capability unlocks and cost advantage30:56 – Offering a service31:27 – Origin and evolution of General Galactic34:59 – Space companies that sequence well outside of SpaceX36:06 – 4-year prediction if mobility gets adopted38:39 – Misunderstandings about Starship's refueling logistics42:01 – Where would General Galactic fit in the Starship ecosystem?43:25 – What a v0.1 Mars gas station would look like44:46 – How difficult is it to protect General Galactic's position with water electrolysis?46:22 – Lessons from being a founder49:30 – Sequencing • Show notes •General Galactic's website — https://gengalactic.com/Halen's socials — https://x.com/HalenMattisonMo's socials — https://twitter.com/itsmoislamPayload's socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition's socials — https://twitter.com/ignitionnuclear /  https://www.linkedin.com/company/ignition-nuclear/Tectonic's socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world's hardest technologies.Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com

Au programme de Radio Foot internationale, mercredi 4 décembre, 16h10-21h10 T.U. : - En Liga, le Real Madrid renoue avec la victoire. ; - Les Blaugranas ont réalisé une prestation de haut niveau face à l'Atlético Madrid. ; - Direction l'Angleterre ensuite, les Gunners d'Arsenal gardent la tête. Sont-ils les plus réguliers ? ; - Enfin, nous accueillons deux invités en studio, l'ancien international camerounais André Kana-Biyik, ainsi qu'Hervé Kouamouo, docteur en sociologie/STAPS. - En Liga, le Real Madrid renoue avec la victoire. Les coéquipiers de Kylian Mbappé ont battu l'Athletic Bilbao 3 buts à 0.  Une amélioration dans le jeu ? Ou une victoire de circonstances ? - Les Blaugranas ont réalisé une prestation de haut niveau face à l'Atlético Madrid. Les hommes d'Hansi Flick persistent-ils dans leur style ? - Direction l'Angleterre ensuite, les Gunners d'Arsenal gardent la tête. Sont-ils les plus réguliers ? - À Liverpool, Arne Slot toujours menacé ? - Enfin, nous accueillons deux invités en studio, l'ancien international camerounais André Kana-Biyik, ainsi qu'Hervé Kouamouo, docteur en sociologie/STAPS.   Avec Annie Gasnier : Hervé Penot et Bruno Constant - Technique/réalisation : Guillaume Buffet - Saliou Diouf.

For weeks, we've been talking about the Leader's Dashboard.Vision. Mission. Values. Edge. Key Initiatives. Performance. Relationships. Development.Eight elements that give you clarity on who you are, where you're going, and how you'll get there."How do I actually build this?"Here's the reality: You can't build a Leader's Dashboard in an hour. You can't do it between meetings. You can't squeeze it into a performance review or a strategic planning session.You need dedicated time. Space. Focus.That's why I created the Executive Game Plan Intensive.It's a full-day process where we step away from the noise, away from the fires, the emails, the demands, and we build your Dashboard.Not surface-level. Not corporate speak. Real clarity.By the end of the day, you walk away with:✅ Your Leader's Dashboard (all 8 elements, integrated)✅ Your 90-day Game Plan (clear priorities and actions)✅ Your baselines (the non-negotiables you won't drop below)✅ Clarity on what matters most (and what doesn't)In this week's newsletter and podcast, I'm taking you inside the Intensive:Why it takes a full day (and why shortcuts don't work)What the process actually looks likeWhat you walk away withWhy leaders say it's transformativeBecause information doesn't change you. Integration does.

What does it really take to build a successful entrepreneurial business—and a successful entrepreneurial life?In this episode of The Value Creators Podcast, Hunter Hastings speaks with entrepreneur and author James Harold Webb, whose career spans multiple eight-figure businesses across healthcare, diagnostics, and fitness. James shares the foundational principles behind his success: clarity of mission, disciplined execution, learning, and a commitment to serving others.He explains why purpose—not passion—drives good decisions, how hiring self-managing people accelerates growth, and why systems are essential for building a business that operates independently of the founder. James also reflects on leadership, energy management, and the mindset required to scale without losing focus or integrity. Above all, he stresses learning: the capacity to welcome errors and missed targets and business crises as opportunities to improve.Key Insights:Clarity creates direction — With a clear mission, entrepreneurs make sharper decisions and avoid emotional drift.Self-managed teams drive scale — Hiring people who don't need constant direction frees leaders to focus on strategy.Systems create freedom — Documented processes and aligned incentives help businesses run smoothly without founder dependence.Failures are simply new opportunities to succeed.If you want to build a business—and a life—rooted in purpose, discipline, and service, this conversation delivers the essentials.Resources:➡️ Learn What They Didn't Teach You In Business School: The Value Creators Online Business CourseConnect with James Harold Webb on LinkedInConnect with Hunter Hastings on LinkedInSubscribe to The Value Creators on Substack

Jeudi 4 décembre, François Sorel a reçu Aude Durand, directrice générale déléguée du groupe Iliad (maison mère de Free), Neil Zeghidour, cofondateur de Kyutai et de Gradium, Sophia Metz, cofondatrice et PDG de Biostream, Vincent Micheli, cofondateur de General Intuition, Jérôme Monceaux, directeur et fondateur de Enchanted Tools, Damien Mulhem, cofondateur de XXII, et Nathalie Birocheau, PDG d'Ircam Amplify, dans l'émission Tech & Co, la quotidienne sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez-la en podcast.

Jérôme Rothen se chauffe contre un autre consultant, un éditorialiste ou un acteur du foot.

Pour débuter l'émission de ce jeudi 4 décembre 2025, les GG : Joëlle Dago-Serry, coach de vie, Chirinne Ardakani, avocate, et Emmanuel de Villiers, entrepreneur, débattent du sujet du jour : "Clash entre GG, Chirinne Ardakani répond à Charles Consigny".

Pour débuter l'émission de ce jeudi 4 décembre 2025, les GG : Joëlle Dago-Serry, coach de vie, Chirinne Ardakani, avocate, et Emmanuel de Villiers, entrepreneur, débattent du sujet du jour : "Circulation, et si on supprimait les feux rouges ?".

Plusieurs débats au cœur de l'actualité, les Grandes gueules ont le choix, en débattre ou non : Les hommes se sentent persécutés par la société : et vous ?

A 10h, ce jeudi 4 décembre 2025, les GG : Joëlle Dago-Serry, coach de vie, Chirinne Ardakani, avocate, et Emmanuel de Villiers, entrepreneur, débattent de : Marche sous la pluie, Macron a-t-il viré le préfet du Nord ?

A 10h, ce jeudi 4 décembre 2025, les GG : Joëlle Dago-Serry, coach de vie, Chirinne Ardakani, avocate, et Emmanuel de Villiers, entrepreneur, débattent de : Christophe Gleizes, le monde du foot doit-il se mobilier ?

Au menu de la deuxième heure des GG du jeudi 4 décembre 2025 : "Marche sous la pluie, Macron a-t-il viré le préfet du Nord ?" et "Christophe Gleizes, le monde du foot doit-il se mobiliser ?", avec Joëlle Dago-Serry, coach de vie, Chirinne Ardakani, avocate, et Emmanuel de Villiers, entrepreneur.

Aujourd'hui, c'est au tour de Didier Barbelivien, l'homme aux 2 500 chansons, de faire face aux GG. - L'émission de libre expression sans filtre et sans masque social… Dans les Grandes Gueules, les esprits s'ouvrent et les points de vue s'élargissent. 3h de talk, de débats de fond engagés où la liberté d'expression est reine et où l'on en ressort grandi.

Troisième heure des Grandes Gueules. Le GG Set et Match bat son plein. Qui va l'emporter ? Et pour terminer, voyage au Pays des GG : Une actualité près de vous qui a fait réagir nos Grandes Gueules.

3 heures de débats où toutes les opinions sont les bienvenues. A la table des Grandes Gueules, les esprits s'ouvrent et les points de vue s'élargissent. Pour cette 20ème saison, Alain Marschall et Olivier Truchot, accompagnés des GG issues de la société civile, mêlent information et divertissement. Les Grandes gueules, le show de la liberté d'expression. Ce jeudi 4 décembre 2025, retrouvez Joëlle Dago-Serry, coach de vie, Chirinne Ardakani, avocate, et Emmanuel de Villiers, entrepreneur, pour des discussions enflammées !

What happens when a medical device executive walks away from a stable 17-year career to build a digital marketing agency in one of the most complex industries on Earth? In this compelling episode of The Proven Entrepreneur Show, host Don Williams sits down with Saul Marquez, founder and CEO of Outcomes Rocket, to uncover the untold story of pivoting, perseverance, and the power of trusting your gut in healthcare entrepreneurship.Before he founded Outcomes Rocket, Saul Marquez spent 17 years in medical devices, living what many would call a "dream career." In this candid conversation with host Don Williams on The Proven Entrepreneur Show, Saul shares how he walked away from that security to build a specialist healthcare marketing agency serving health tech, medical device companies, and ambulatory provider groups. If you've ever felt torn between a safe path and a bigger vision, this episode will feel uncomfortably familiar in the best way.You'll hear Saul break down his simple decision framework of "dreams and data"—how he used both gut instinct and real-world evidence from over 2,000 podcast interviews with healthcare leaders to validate his leap into healthcare entrepreneurship. The discussion dives deep into health tech marketing, medical device marketing, and why "you sell like you buy" is one of the most practical mindset checks for any founder, CEO, or marketing leader. They unpack why "cheap marketing" is so expensive, when to stop DIYing and hire real experts, and how to think about podcasts and webinars for lead generation in today's healthcare landscape.Saul also shares a raw story about a webinar gone wrong—a painful early failure that turned into a long-term client relationship and bulletproof SOPs (Standard Operating Procedures) through radical ownership. Along the way, Don and Saul talk about comfort zones, "burn the boats" moments, choosing mentors wisely, and what big thinkers in healthcare are really struggling with behind the scenes. This conversation covers essential topics for anyone navigating the intersection of healthcare business growth and digital transformation.What You'll Learn:How to validate a business idea using the "dreams and data" framework before taking the leapWhy healthcare commercialization requires strategic marketing partnerships, not budget solutionsThe psychological barriers keeping healthcare professionals from becoming successful entrepreneursHow B2B healthcare marketing differs from other industries and why it requires specialized expertiseThe role of content marketing, webinars, and podcasts in healthcare lead generationWhy 10X growth is easier than 2X growth—and what that means for your strategyHow to recover from catastrophic failures and turn them into competitive advantagesThe importance of surrounding yourself with mentors who've already achieved your goalsPractical strategies for health tech and medical device company growthThe "three M's of leadership": Mindset, Mission, and MethodologyWhy This Episode Matters:This isn't generic entrepreneurship advice—it's a masterclass in healthcare business strategy from someone who's built a thriving agency while serving some of the most complex organizations in the industry. If you're a health tech founder, medical device company leader, healthcare CEO, ambulatory provider, or anyone in the healthcare sales space wondering why your marketing isn't working, this conversation will rewire how you think about growth.Subscribe to The Proven Entrepreneur Show for more unfiltered conversations with leaders building billion-dollar healthcare businesses and navigating healthcare commercialization.

Many are called but few are chosen. Gomer and Dave discuss the Parable of the Wedding Feast and invite us to reflect on these important questions: Am I in the kingdom? And if so, am I wearing the right garments? We want to hear from you! Email us at eksb@ascensionpress.com with your questions/comments Don't forget to text “EKSB” to 33-777 to get the shownotes right to your inbox! You can also find the full shownotes at www.ascensionpress.com/EveryKneeShallBow