Augmenting Reality with Preston McCauley and Nancy Coblenz

Together Nancy and I sit down to discuss the power of content and the upcoming needs for VR and AR to consume mass amounts of content types. Preston shares his thoughts on the latest iOS 13, and Hololens 2 capabilities for AR,  We share some of our insights when customers come to us asking to leverage AR / VR and how it begins with a strategy discussion and a vision.    

In this episode, we discuss some of the more quiet aspects of the VR / AR ecosystem this year. What does this to this mean to the industry? We reflect on the past month of changes and the ARKIT3 and stability for foundation coming in only a few weeks. We move into some Q & A with Nancy as we discuss business aspects for using AR / VR here and now. Topics include interoperability of platforms towards a united ARCloud. The application void for AR / VR.

Preston McCauley & Nancy Coblenz are back to share thoughts about SXSW, Haptx and haptic technology experiences in #VR. We also shift the format and think about new ways to think about using this technology and provide some potential business use cases and experiences to help you think about leveraging this technology in your own applications. What happens when you introduce senses into the VR and AR world? Now is the time to think about designing for touch, heat, pressure, and more in your XR and spatial experiences.

A lot of good stuff to look forward to in the world of AR and VR for the virtual. Nancy and Preston sit down to discuss all the goodies for the 2019 year. As expected we provide a vast array of content to help keep you informed and in the rapidly changing loop.  Topics include the tech for the year, analysis of the industry, practical applications for #VR and more.

In this episode, Nancy & Preston discuss some of the hurdles and challenges of getting true mainstream adoption of Virtual Reality. How do we move to use VR as a habit as opposed to thinking about using VR as an everyday medium? Are people looking for the right indicators? Join us as we discuss this topic in depth.

The end of this year we had the opportunity to attend a few conferences. We cover some of the technology at Oculus 5. Design excitement at the Big D Design Conference & insights on the first Rebel Role Model conference. An event aimed directly at millennials excited about augmented and virtual reality.

In this first episode, Preston and Nancy discuss the intent of the podcast, how the medium of AR & VR has been evolving, how can businesses focus on practical thinking when looking at augmented and virtual reality We also chat briefly about the history of medium changes, how business can think about new ways to achieve brand engagement and strategic approaches, and the latest in news.