POPULARITY
2 episodes with business use
3 episodes with business use
3 episodes with business use
2 episodes with business use
3 episodes with business use
2 episodes with business use
2 episodes with business use
2 episodes with business use
2 episodes with business use
Send us a Text Message.In this episode of OnlyLandFans, we sit down with Brian Snider, a renowned expert in strategic business execution, to uncover the secrets of transforming your plans and goals into concrete results. Whether you're a land flipper, wholesaler, or developer, Brian's proven implementation formula will equip you with the tools you need to move beyond mere planning and goal-setting. Discover actionable strategies, practical tips, and the mindset shifts required to take your land business to new heights. Tune in and get ready to attack your goals with a winning formula!Enjoy the show!Brian Snider, formerly a middle school math teacher, transitioned from education to real estate, where he led a successful wholesale team in Indianapolis, completing over 250 deals annually. He furthered his career as a coach and system implementer at Sharper Business Solutions. Now, Brian is the COO of The Collective Genius, a national community for real estate investors and entrepreneurs, leveraging his diverse experience to impact the real estate sector significantly.For more information on Brian, you can check him out here:www.thecollectivegenius.com, the Premier Real Estate Community for Scaling Your BusinessEmail: brian@thecollectivegenius.com◽️◽️◽️◽️◽️◽️⬇️OnlyLandFans Group⬇️https://www.onlylandfans.com/◽️◽️◽️◽️◽️◽️LET'S CONNECT ON SOCIAL:Website: https://www.Kendall-LeJeune.comInstagram: https://www.instagram.com/kendall_lejeuneTikTok: https://www.tiktok.com/@kendall_lejeune
In this episode of 'Dr. Friday Tax Tips - One Minute Moment,' Dr. Friday delves into the intricacies of deducting business use of a car, comparing the mileage deduction to actual expenses. Covering the essentials of Section 179, fuel, insurance, and other costs associated with maintaining a vehicle for business purposes, she provides a detailed explanation on calculating deductions based on the percentage of business use. A critical highlight is the caution against purchasing vehicles over 6,000 pounds for non-essential business needs, specifically targeting professionals in accounting. This insightful segment is a must-listen for anyone considering the best method to deduct their business vehicle expenses. Transcript: G'day, I'm Dr. Friday, president of Dr. Friday's Tax and Financial firm. To get more info, go to www.drfriday.com. This is a one-minute moment. Business use of car, miles or actual? We've covered miles in the last number of, if you've been listening to my one minute moments we've covered all of those. What is actual deduction for a vehicle? So that's when we get into section 179, that's when we get into actual fuel, get into your insurance, all the cost it takes to keep that car. And you're going to do it based on a percentage of usage, unless of course you use it 100%. What I have to warn you about is if you go out and buy yourself over a 6,000 pound truck and you do accounting, you better make sure that truck is justified because an accountant doesn't need it. You can catch the Dr. Friday call-in show live every Saturday afternoon from 2 to 3 p.m. right here on 99.7 WTN.
Online video streaming and growth of artificial intelligence (AI) is the focus in this edition of the Business Day Spotlight. Our host Mudiwa Gavaza is joined by Kumbirai Gundani, head of technology, media and telecommunications at Standard Bank's corporate and investment banking (CIB) unit. Topics of discussion include: development of technology infrastructure in SA; opportunities for businesses; development of video streaming and how technology companies can define use of AI. This is the second in a two part discussion with Gundani. Business Day Spotlight is a TimesLIVE Production. Producer is Demi Buzo.
Do you love doing weddings and events but hate all of the business minutiae? There's so much more to running a successful business than just doing the events. There's the administration, project management, following up on leads, and following up with couples and customers after the sale and before the event. With staffing being so difficult these days, many businesses, including mine, have looked to using Virtual Assistants to fill the void. For me, it meant not sitting with my laptop while watching TV with my wife. It meant having someone to post on social media for me, edit my videos and podcasts, schedule email blasts and more.For this new episode I invited my friend Ryan Angott, from Strategic Assistant Staffing (SAS) to talk about how wedding and event businesses, large and small (I'm a solopreneur and I use a VA) can benefit from using virtual assistants.About Ryan AngottRyan Angott is a seasoned professional with a decade-long journey in the wedding and event industry. With a wealth of experience and a track record of generating over $50 million in revenue, Ryan brings unparalleled insights into the intricacies of the industry as he transitioned and co-founded a virtual assistant staffing agency based in the Philippines.Connect with Ryan directly at Ryan@strategic-assistant.com or explore the world of virtual assistant services for weddings at https://strategic-assistant.com/wedding-services/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
In this Solo episode, Mike shares the importance of knowing where you are in your business, being aware of the things you need to improve, and how to start moving towards where you want to be. Also, we share a special tool to help you define those areas where you need to focus on optimizing more. Take the free Painter Growth Assessment here: https://quiz.paintergrowth.com/ Download our podcast-exclusive toolkit of templates for your painting company: www.paintergrowth.com/podcast/ Learn how to grow your painting company NOW: go.paintergrowth.com?el=podcast Free business breakthrough session with my team: go.paintergrowth.com/schedule?el=podcast Free training series on Youtube: https://www.youtube.com/@paintergrowthblueprint Painter GrowtIh Secrets Facebook group: https://www.facebook.com/groups/paintergrowth
Is your business missing out on the AI revolution?Artificial intelligence has exploded onto the business scene, leaving many leaders wondering: How can we leverage AI to boost efficiency, revenue, and results at our company?
There's a ripple effect that comes from living intentionally. On this episode of Live Life Rich, from making 10x moves in business to focusing on emotional, relational, spiritual, and even financial well-being, Marissa holds nothing back. Join Marissa as she dives into the power of ambitious goal-setting, the importance of making pivotal choices during difficult times, and the incredible transformation that comes from refusing to settle for mediocrity. She focuses on a game-changer tool for intentional living - the Impact Filter. You'll hear about her health trajectory and the deliberate choices behind each action, from popping supplements to her efforts to use time wisely. Marissa shifts lanes to empower women in business growth, where she shares her encounters from a recent summit and stresses the need to pose the right questions before making any leap. This episode explores how investing in yourself can be a ticket to a richer life. In this episode, you will hear: The importance of living intentionally and making 10x moves in all areas of life and not settling for mediocrity The Impact Filter as a tool for intentional living and decision-making Empowering women in business growth and asking the right questions before making decisions Marissa's personal experiences from a recent summit that emphasized the need for a supportive community and the right mindset for business growth The Impact Filter and outlining how to set out a project, sell yourself on the idea, and determine success criteria Determining what you need to lay down or stop doing to achieve your goals and seek help from those who can aid you in your journey Investing in yourself and living intentionally, leading to a richer life and business growth Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: https://marissanehlsen.com Facebook: https://www.facebook.com/marissa.nehlsen Instagram: https://www.instagram.com/marissanehlsen/ Standard of Living Budget Worksheet: https://marissanehlsen.com/standard/ Bulletproof Your Business: https://marissanehlsen.com/bulletproofyourbusiness/ Get my “15 Ways to Create Cash in Your Business” download: https://15stepstofreedom.com Join the Live Life Rich Community Facebook group: https://www.facebook.com/groups/liveliferich/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.
There's no ignoring or denying the power of AI in business. It's an incredible way to help with many of the operational parts of running a business including content, copy, processes, customer support, and more. Those burying their head in the technical sand, will lose the AI competitive advantage. Over the next three episodes, you'll get my leveraged business perspective on all things generative AI and how small businesses and entrepreneurs can use ChatGPT and other AI tools to get more done in less time without necessarily outsourcing or hiring anyone. Artificial intelligence is not going to replace you anytime soon. Because your business is all about leveraging YOU. Your energy, perceptiveness and insights are what makes you and your business stand out from an increasingly competitive marketplace and become seen, respected and successful. But AI and the likes of generative AI tools like ChatGPT for textual output and Midjourney for images, can take a big chunk of the heavy lifting off your desk. AI is more than just a buzzword; it's a strategic imperative for businesses of all sizes. It empowers organisations to tap into the wealth of data at their disposal, extracting valuable insights that drive innovation and competitiveness. From automating routine tasks to offering predictive analytics, AI has the potential to revolutionise business. There's also a huge impact on the production of content, on the writing of copy, and on creation of courses, which we'll look at in the later episodes. As we delve into the intricacies of AI in business, keep in mind that this is your gateway to understanding the limitless possibilities that AI presents. The world of entrepreneurship and consulting is on the cusp of a technological revolution, and by embracing AI-driven strategies, you're not only future-proofing your business but also positioning it for sustained growth and prosperity. In this first episode, we'll unravel the multifaceted world of AI applications, from customer service chatbots to data-driven marketing strategies. Then in parts 2 and 3 we'll tackle more specifically the risks and returns of particular tools like ChatGPT to help you write content, copy and course materials. Join us as we explore how small businesses are leveraging AI to stay ahead in the ever-changing business landscape. You can find all the resources and links mentioned in the episode on the show notes page at http://jayallyson.com/podcast/business-use-cases-for-ai-and-chatgpt/.
One of the most common phrases we hear is how can I actually use AI? What use cases exist for me to put AI to work for my business? Isar Meitis, CEO of Multiplai, joins us to discuss real business use cases for AI. From data analysis to marketing tasks, we cover a wide variety of topics. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Isar and Jordan questions about AIUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:[00:01:30] Daily AI news[00:04:00] About Isar and Multiplai[00:06:00] How to implement AI in a business[00:10:00] Roadblocks for companies adopting AI [00:15:25] Using AI for data analysis[00:19:30] Data security guidelines for AI[00:23:30] Using Gen AI for content creation[00:30:12] Ideation with LLMs[00:35:05] Isar's advice to start using AITopics Covered in This Episode:1. Integrating AI into business organizations2. Use cases of AI in data analysis3. Role of the committee in exploring and implementing AI4. Content creation and repurposing with AI tools5. Consulting with experts and utilizing their contentKeywords:financial data, session, accessibility, Google, database, sensitive information, sharing, continuous education, exploration, AI, podcast, consulting, teaching courses, staying updated, business owners, limited time, learning, experimenting, new tools, advancements, Microsoft, Google, Salesforce, HubSpot, integrating AI features, business leaders, committee, framework, boundaries, misuse of AI, company values, salesperson, compensation, guidelines, boundaries, education, training sessions, third-party tools, ChatGPT, advanced data analysis, insights, marketing, scattered data, automation tools, Zapier, Maker, data security issues, Gen AI tools, pain points, video recording, content repurposing, transcription, SEO purposes, books, advisory board, committee, bouncing ideas, multiple perspectives, CEO, experienced professionals, tech startups, AI impact, education, data security, commercial version, immediate results, low hanging fruits, data analysis, finance, marketing, sales, HR, fear of publishing private data, large language models, MidJourney, Niji app, AI image generation, anime style, version 5, image generations, DALL E, ideation, content creation process Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/
Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn.Guest: Chris Penn | Show Notes: socialmediaexaminer.com/568Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The BigFix Best Practice podcast series brings the best minds at BigFix to your ears to teach you how to get the most out of your BigFix investment. This is the third episode of our BigFix Best Practices series on Client Settings, Client Settings 301. In this episode, we're going to outline some business use cases we've encountered in the real world and how we've used client settings to streamline and optimize those use cases for our customers.BigFix Client Settings ResourcesBigFix Client Settings Descriptions - https://help.hcltechsw.com/bigfix/9.5/platform/Platform/Config/r_client_set.htmlKey Settings to Investigate _BESClient_Resource_PowerSaveTimeout _BESClient_Resource_AccelerateForPendingMessageSample Data File BigFix Client Settings Script Windows Pending Restart AnalysisBigFix Resources BigFix Website BigFix LinkedIn BigFix Forum BigFix Slack BigFix YouTube
In this episode we talk about psychology (of course!) With Leigh Harrington we discuss how to change habits for better, how to deal with imposter syndrome, and be better at business. Leigh Harrington, MD, MPH, MHSA, is a psychiatrist, TEAM-CBT Therapist and Trainer, she teaches how to conquer fears, create connections, design better habits and more @leighharrington.md @psychomama_yulia
Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About How Clay Has Taught Doctor Joe Lai And His Team Orthodontic Team How to Achieve Massive Success Today At: www.KLOrtho.com Learn How to Grow Your Business Full THROTTLE NOW!!! Learn How to Turn Your Ideas Into A REAL Successful Company + Learn How Clay Clark Coached Bob Healy Into the Success Of His www.GrillBlazer.com Products Learn More About the Grill Blazer Product Today At: www.GrillBlazer.com Learn More About the Actual Client Success Stories Referenced In Today's Video Including: www.ShawHomes.com www.SteveCurrington.com www.TheGarageBA.com www.TipTopK9.com Learn More About How Clay Clark Has Helped Roy Coggeshall to TRIPLE the Size of His Businesses for Less Money That It Costs to Even Hire One Full-Time Minimum Wage Employee Today At: www.ThrivetimeShow.com To Learn More About Roy Coggeshall And His Real Businesses Today Visit: https://TheGarageBA.com/ https://RCAutospecialists.com/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/
Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/
Are you looking for ways to take your QuickBooks experience from drab to fab? Maybe you just need a little guidance on how to get started and have a seamless experience. In this episode, Crystalynn shares her expertise on how to get started with QuickBooks as well as some useful tips and tricks to make the most of 2023. If you're ready to take your finances from mediocre to magical, this episode is for you!Top reasons to listen to the entire episode:Discover the top reasons you should be using QuickBooks to improve workflow magic in 2023.Learn how to have Quickbooks wins for faster bookkeeping with fewer errors.Find out the biggest QuickBooks mistakes and how to avoid them this year for flow magic.Full Show Notes Here!Resources mentionedSetting up QuickBooks Online for your Business (Use code POD2023 for 10% off!)Check out The Bookkeeping Template For Creatives and use code PODCAST for 20% off!Connect with Crystalynn InstagramWebsiteConnect with Dolly InstagramFacebookPinterestThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:Sign up for weekly reminders to stay up to date on all things systems and workflow magic (tips to better automate the backend of your business) by snagging this FREE resource (how to automate the backend of your offers, opt-ins, and bundles)Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!Leave a 5-star review or rating on Apple or Spotify (and subscribe too!)⭐️ Have a streamlined & magical week! Hosted on Acast. See acast.com/privacy for more information.
Working with trade secrets, confidential agreements, or legal documents? Think twice before using ChatGPT. In just one minute, I'll explain why.
A client recently asked if they should be using ChatGPT for their business? It's a good question, and given the power and risks these tools present, an important question every… The post Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379) appeared first on Tim Peter & Associates.
Welcome to Wine and Dime, the podcast that uncorks the mysteries of personal finance! Today, we're diving into the nitty-gritty of business expenses. As a solopreneur or small business owner, you want to maximize your deductions and minimize your tax bill, right? Well, buckle up, because our guest experts, Kate Welker and Amy Irvine, are ready to help you do just that. From office supplies to travel expenses, from depreciation to employee benefits, they'll guide you through the maze of IRS rules and regulations. So grab a glass of your favorite vintage, and get ready to toast to your financial success!What you will learn:The importance of keeping accurate records of business expenses for tax purposesThe difference between deductible and non-deductible expenses, and how to determine which category an expense falls underHow to calculate depreciation on assets and determine when to list them separately on tax returnsThe nuances of travel and meal expenses, including what is deductible and what is notThe importance of paying both the employer and employee side of Medicare and Social Security taxes as a self-employed individualThe benefits of solo 401k plans and other employee benefit programs for solo entrepreneursRemember, just like a good bottle of wine, the Wine and Dime Podcast gets better with time. So don't forget to rate and subscribe to our show, where we blend the flavors of wine and personal finance to help you achieve financial freedom! If you have any questions that you would like answered on the show, feel free to email us at info@rootedpg.comOr visit us at www.rootedpg.com/podcasts for full show notes and links!The Wine - 2015 WALLA WALLA VALLEY SYRAH DESSERTIf you're a fan of dessert wines, you won't want to miss out on the 2015 WALLA WALLA VALLEY SYRAH DESSERT from Pudding River Winery. This rich and complex wine offers flavors of black cherry, chocolate, and spice, with a smooth finish that lingers on the palate. It's the perfect wine to enjoy after a meal or to pair with a decadent chocolate dessert. Visit Pudding River Winery's website to learn more about this delicious wine and how to get your hands on a bottle.Useful LinksIRS Schedule C: https://www.irs.gov/forms-pubs/about-schedule-c-form-1040IRS Publication 535 (Business Expenses): https://www.irs.gov/forms-pubs/about-publication-535IRS Publication 463 (Travel, Entertainment, Gift, and Car Expenses): https://www.irs.gov/forms-pubs/about-publication-463IRS Publication 587 (Business Use of Your Home): https://www.irs.gov/forms-pubs/about-publication-587Solo 401k: https://www.irs.gov/retirement-plans/one-participant-401k-plansSelf-employment taxes:
Apply for The Personal Trainers Business Incubator: https://zakkcolburn.typeform.com/to/UDoxri Instagram: https://www.instagram.com/zakkcolburn/ YouTube: https://www.youtube.com/c/ZakkColburn/videos The Journey Podcast: https://open.spotify.com/show/6T4hYvQB8CAVzpXn6tLzVm My Book Cutting Strings on Amazon: https://www.amazon.com/gp/product/B0933MQRCZ?pf_rd_r=AKKS5XHRQV63Z1FVP9A7&pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&pd_rd_r=972d9327-8a84-44ca-9bb1-a1fa78ec2cf2&pd_rd_w=oYdeY&pd_rd_wg=RZ2Xw&ref_=pd_gw_unk
We know practice owners are always on the hunt for new tax tips to help reduce their taxes, and this episode is full of them! We want to make sure you have ample time to maximize your tax savings for 2022 and better prepare for your taxes in 2023. Julie's joined by the Tax Manager of GreenOak Accounting, Emily Grauerholz, and enjoys a chat all about her favorite end-of-year tax saving tips!Emily Grauerholz is the Tax Manager on the GreenOak Accounting team. She enjoys problem-solving and is passionate about helping others because she loves to see clients succeed. In her spare time, Emily enjoys spending time with her kids and helping her husband on the family farm. EPISODE HIGHLIGHTSTax season can sneak up on your if you haven't fully prepared - but there's no time like the present to start saving!Tip #1 - Accelerating Expenses in Cash-Pay PracticesDeductions occur in the year that you pay them - if you can accelerate any necessary expenses in December rather than wait until January, that could save you from having to wait a whole calendar year to deduct your January expensesExamples - rent, software fees, subscriptions, etc.Tip #2 - Retirement PlanningTraditional IRA or Roth IRA - do have income limitationsSEP ContributionsAll retirement contributions must be made prior to the end of the yearTip #3 - Business Use of a Personal VehicleCan use the standard IRS deductionMileage needs to be tracked meticulously - you can use the Mileage IQ app or the QuickBooks app to track your milesTo hear all tips included in this episode, make sure to take a listen!LINKS & RESOURCESGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.com
Could Your Business Use A Charity Mugger To Supersize? Drop in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #whatthingsmean #charitymugger
Could Your Business Use A Charity Mugger To Supersize? Drop in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #whatthingsmean #charitymugger
Saving 79% on PrescriptionsMicrosoft Outlook Attack in Progress! Does Your Business Use eMail? FBI Warning About one-third of Americans are taking a prescription drug -- And this is kind of the scary part. The average person who is on a prescription has four prescriptions and we're paying dearly for it. But mark Cuban has an answer. [Following is an automated transcript] Well, you know, I do a lot of stuff in cybersecurity and I've got a few different courses coming up. [00:00:22] And of course, we do a little bit of weekly training for anybody who's on my email list, you know, on the free list. Absolutely free as well as you get my insider show notes. And if you got my show notes, you probably noticed this. Tidbit here on Tuesday when I sent it out. And that is mark Cuban. Now for those who don't know mark Cuban, he started way back in the internet. [00:00:48] Boom days he lucked out. He had a, a company called broadcast.com. and he was able to turn that into, I think it was well over a billion dollars. I don't remember the exact amount, but it, it was a very, very big chunk of money. And then he's gone on to become an investor. You might know him as the owner of a basketball team. [00:01:10] You might have seen him on a TV show called shark tank. He's been out there and he's a bright guy. He's been helping a lot of people and causing a lot of problems too. Right. But he has a new business that he has started with his billions of dollars only. He has at least 1 billion and it's called. Cost plus drugs. [00:01:35] Now this is where it comes into affect every American, because I mentioned, you know, how many Americans are on various prescriptions? Well, many of the prescriptions that we could be taking are actually generics. So for instance, if you go to the Walmart pharmacy or Walgreens or wherever it. Be you'll find that they have options for you. [00:02:00] If the doctor says, yeah, generic's okay. They'll say, Hey, listen, I'll give you the generic and you can save a whole lot of money. I don't know if you've looked at good RX at all. But good RX. I have saved a ton of money with that. And what they do is help you find free coupons. Compare the prices at, at Walmart Walgreen, CVS Rite aid, you know, at the major pharmacies. [00:02:24] And we'll tell you where you can go to get your best deal. Plus. They also have some really cool discounts. So it, it acts kind of like a discount card. So I'm on their site right now. Good rx.com. And I look, I'm looking up their number one drug, which is Lipitor, apparently it's used for coronary art or coronary disease and high cholesterol. [00:02:51] So they're saying, well, wait a minute. Now here. You can get a few different, uh, options. I'm looking now, for instance, CVS pharmacy nor normal retail, by the way is $126 at CVS. You can get it using a good rx.com card. 76% off for $30 instead of $126. Walmart, $15. Uh, Walmart neighborhood market, $15 now, Walmart, that's what they consider to be their retail price. [00:03:27] Although, as I mentioned, some of these other ones have much, much higher retail prices. So you can see that going. For instance, for Lipitor, you might be. Paying a premium for a brand name. Now there, there's a good reason for that. There's a reason why prescription drugs can be expensive and, and they're called patent drugs. [00:03:48] And the reason they're call patent drugs is they've put a lot of money in. They've put a lot of research time. They've, they've put up with a whole lot of regulation and going back and forth with various government agencies. And they finally were able to come forward with a drug that works. Put all of that together. [00:04:09] And you've got a very expensive research and development product, right. Or project, frankly. So I don't, I don't really hold it against them. If we're having some of these drugs being rather expensive. You might remember that, uh, epi epinephrine a few years ago, this guy got a hold of the company that made epinephrine and the, um, You know, the, the whole problem with I'm looking it up right now, like EpiPens, they used to be expensive and then they became crazy expensive. [00:04:44] So let me see here, EpiPens, EpiPens, and who needs it? There's a whole lot of information. It's not telling how much they are, but he raised the price. Like what was it? 2000% or something insane, again, a prescription drug and one that some people really need in order to save their lives. You know, I'm a beekeeper, right. [00:05:08] And I used to have a really bad reaction to be stings, wasp stings. Now we just. Reaction, right. We thought at the time I was allergic, but no, it was just a bad reaction, which I still have. Right. It gets stung multiple times a year, but, uh, it still swells up. When, when, uh, our friend mark Cuban started looking at this, he said that this is kind of crazy. [00:05:31] So what he's done now is mark Cuban has built, uh, I think it's all up and running just outside of Dallas. Let's see here. Yeah. Okay. Just outside of Dallas, a huge, huge building. It's a 22,000 square foot plant. Now most of the pharmaceuticals are actually easy to make and. To make. And that's what kind of gets confusing because you've got all of the R and D and the government regulations, everything else that's expensive, but actually making them is pretty cheap, but he's built this $11 million plant near downtown Dallas. [00:06:14] And he says right now, looking at what the expenses are that Medicare could have saved as much as are you ready for this? 3.6 billion per year. Now that's where we're talking about everybody. Because if you pay taxes, you are paying for some of this Medicare money, 3.6 billion per year in savings. By buying it from cost plus drugs. [00:06:46] So there's something else I want you to check out. So the first one was good. rx.com. The second one is cost plus drugs. They have over a hundred generic prescription medications right now. And what they're doing is they're taking the actual cost of production. And I'm sure that includes right. The loan on the building, et cetera, but the cost of production, plus a 15% margin because you need to keep the lights on. [00:07:13] You need to be able to expand. Profit is not a bad word. That's how people save for retirement by investing in companies, buying stocks, and that profit then becomes their money for retirement. I think that's an important thing. So. 15% margin and an $8 pharmacy dispensing and shipping fee. That is absolutely cheap. [00:07:41] So this is, uh, Husain Liani who did the research on this? And he published it in the annals of internal medicine. Looking at that just absolutely amazing. And that's something you can do too. One third of Americans, again, we are on prescription drugs and the average person is on four. Wow. So researchers compared the price charge by cost plus drugs for 89, generic medications to the cost for the same drugs paid. [00:08:17] Medicare in 2020, they found the government program could have saved 37% on 77 generic drugs by buying from Cuban's company cost plus drugs. Once in January drug to consumer bypasses, wholesalers bypasses, pharmacies bypasses, I PA passes insurance. All of those are driving up the cost of medicine. So direct to consumer. [00:08:43] Uh, how easy could that be? And I'm on their website right now, looking at a couple of things here. Let me see, let me go back there. Cost plus drugs, and I'm believing this go to cost plus drugs.com. Yes you can. I am there as we are talking. So he's got, oh, here's one tib. Uh, which is the generic for gleek I'm. [00:09:08] Now I'm not familiar with that myself retail price, $2,502. cost. Plus, are you ready? $14. Can you believe that that is crazy. Yeah. Wow. And it'll look, it'll look different obviously, cuz it's a generic. So you saved $2,488 for a 30 count supply. That is just amazing. So when I, I, I was talking about the savings here, where. [00:09:41] Okay. They could have saved 37% on 77 generic drugs. But when you start getting into these really expensive drugs, that's where the 3.6 billion really, really starts to add up in savings. This is something so what you can do once you're on cost plus drugs.com, you can contact your doctor for a prescription. [00:10:04] They've gotta get started button. They have the strength that you want in this case, a hundred milligrams or 400, the quantity you want. And then all that has to happen is your doctor has to approve it. You pay $14 instead of $2,500 and it gets shipped straight to you. Wow. Now, is that cheaper than Medicare part B right? [00:10:28] Or your regular insurance? Wow, sure. Is just absolutely amazing. So you can find all of this stuff. This is mark Cuban doing this, and I gotta say, I am impressed. He is going to help a whole lot of people. Yeah, I'm, I'm just looking at this. Wow. Here's another one retail price. $9,600. And at cost plus drugs, you can get it for 39. [00:10:57] So there you go. Two options, mark Cuban's new venture, which is online now at costplusdrugs.com and goodrx.com. Wow. It's just amazing, right? This world. What's it coming to? Great little great little drug company. So we're gonna talk if you are a user of outlook, this is important to you because a major attack is underway. [00:11:26] Major scam underway. If you are an outlook customer, you are in the crosshairs of a very successful credential stealing campaign. So I'm gonna tell you about that, what it means, what you can do and, uh, how you can stay safe. [00:11:43] This is a very big problem for people who are using Microsoft 365, that is really common, used to be called office 365 and you pay a, a flat monthly fee, 20, 25 bucks. [00:11:59] It kind of depends on what level you get. They have some real cheap ones as well, and it lets you use all of what Microsoft used to call Microsoft office applications. And one of those applications is outlook. And I've never particularly liked. they have gotten better in recent years. And I actually do use it right now, as well as MacMail I use both of them, but there is a hack going on against Microsoft 365 and outlook customers in the us. [00:12:34] Here's what's happening. They are sending you an email and the email really does look like it's ti voicemail that somebody left. This is called a voicemail fishing attack and it follows, what's kind of a classic fishing flow. If you will, the ways they've been doing fishing here over the years, and what fishing is, is basically. [00:13:02] Getting you to bite at something that you shouldn't bite on. You, you will respond to an email. You'll click on a link. You might call a phone number. You might click on a text message. That's another one that's going around right now. How do you tell a fake text message from a real text message? And I'm afraid to say nowadays you tell by just not clicking on the links that are in text messages. [00:13:30] It's, it's so disappointing. I was talking on the radio this week. It, it, it, because it just, it bothers me so much about this very thing. I've been on the internet for decades now. Right? I, I started back in 81. I think it was maybe 80. Two and we had email and it was the best thing ever. If you had somebody's email address, you could send them a note and you'd be pretty darn sure they'd get it. [00:13:58] In fact, they probably would get it within just a few minutes and respond to you. And there, there wasn't any spam. Back then the idea was, Hey, listen, the internet is for research government research, university research, and that's the way it should stay. And indeed, we were kind of keeping it that way for, for quite a while. [00:14:21] And then some people who were marketers got on the internet. And they would start to advertise, Hey, we have a special session for you at, uh, UC Berkeley this week only $500. And of course that went be beyond what the internet was for. In fact, at the time you could not use it legally. For any sort of financial purposes. [00:14:47] So what we would do back then is we would send the script to the Monty Python routine of spam. Remember that spam, spam, and egg spam, and hands spam, spam. Uh, yeah, we would send them the whole. And they, sometimes, if somebody sent out a little thing that was trying to sell something that they should not be selling online because it was illegal to use the internet for business in case you didn't know until about 1991. [00:15:20] And that's when I started. Putting businesses online and really started focusing in on cyber security because almost immediately the bad guys started getting on there. So this is, uh, this is really what happened. This was the script, right? Uh, well, what have you got waitress? Well, there's egg and bacon, egg, sausage, and bacon, egg, and spam, egg, bacon, and spam, egg, bacon, spam, sausage, and spam spam, bacon sausages, and spam spam eggs, spam spam, bacon spam. [00:15:51] Do you remember that? So. We would send this to people who kind of broke the rules written or unwritten on the internet. And sometimes somebody would get just a hundred of these things, maybe even more. And what would happen back then of course, is it would fill up your mailbox and it would slow down your check connection. [00:16:10] Cuz a lot of us were just connected to the internet via dial up modems. So it, it really kind of hurt you to get all kinds of spam. Emails coming in. That's where the term comes from. I remember it well, so I don't care what they say on some of these websites or they're trying to do little research on it and figure it out. [00:16:31] Well, now things have gotten a lot worse because it isn't just marketers that are trying to solve something. And I don't have a problem with marketers, I guess, in a way I am one myself. Right. I, I have a business and I provide cybersecurity services. For a high net worth individuals and for businesses. [00:16:50] And if you are a regular person, you have a question. Please ask, just send an email to me, me Craig peterson.com, no matter who you are. And I will try and answer the question for you. And I have a lot of stuff that I've written over the years. That'd be more than glad to forward to you. There are some training courses that I. [00:17:10] Put together that I will be more than glad to share with you. And you probably know I did all of the training for the FBI's Ingar program for a couple of years. I, I ran that online, all of their webinars. So I've been doing this for a long time and I'm more than glad to help. That's why I am here. Right. [00:17:31] But now we got bad guys. and the bad guys are trying to get you to do something against your best interest. So in this case, what happens is you get a missed voicemail notification via email, and a lot of times it'll look pretty legitimate. It might even be coming from someone inside your company, whose account they have hacked. [00:17:57] Now on that email, there is an HTML attachment. Now HTML attachments can get past a lot of email gateway filters because they aren't in and of themselves malicious. So they're not raising big red flags for users in a, in a voicemail notification setting because that's how office Microsoft office sends you legitimate notifications. [00:18:24] Anyways. Now, these from fields are set up specifically using the organization's name. As I said, sometimes even a valid email address. Now, if you go ahead and click on that attachment, it will run a program on your computer using a language called JavaScript and that's embedded in every browser out there nowadays. [00:18:47] And that JavaScript code is going to redirect you to an attack. Controlled website. Now this website set up to get you to give up your credentials. So, what they'll do now is as you go to the website and the website might look like it's Microsoft office and it might look like it's your business website, and it'll ask you to log in. [00:19:15] It might ask you for other information as well. It is trying to get your username and password that it can then use to go after other people. You see what's happening here. So each of the URLs, these guys are creating these websites that they're sending you to are created to match the targeted company. [00:19:39] It's it's incredible how good they're getting, and they even have one of those Google recapture. Pop ups. Now this is a, an increasingly popular technique to evade these auto mail, automated URL analysis tools. So for instance, with my client, an email comes in, it goes through Cisco's. Email filter. We have an advanced email filter from Cisco, but we run our client's emails through. [00:20:10] And what happens is they look at the URLs, they visit the website that the URL PO points to, they try and verify if it's legit or not. And you you've had captures, you know, it's, um, click every box that has a bicycle in it, sort of a thing. It's kind of a touring test, test puzzle. So once this is solved, We'll tell you what happens next, cuz we're out of time right now. [00:20:36] Uh, make sure you visit me online. Craig Peter son.com. I'll keep you up to date. You can get my free newsletter and trainings. Craig Peter son.com. And I want to talk too about businesses in the, the big business of email compromise. [00:20:55] Yeah, I think most of us know what a big business is. Well, how about a business, an industry that has racked in 43 billion, according to the FBI. That's what we're talking about right now and what you can do about it. [00:21:11] We were talking about, what's been happening with Microsoft outlook users right now, a major campaign underway that has been extremely successful because these bad guys are using some rather advanced technologies. Absolutely crazy. So they get you to click. HTML link that is there while filed that is there as part of what looks to be a voicemail notification for you. [00:21:43] And then it takes you to a website that's specially crafted for you and your company. So you work@bigco.com and you click on that HTML and it'll take you to big co.com. Well, at least that's what it looks like, but it distracts you now because it wants to give you this capture as well. So this Google captures, you know, these things, these little mini touring tests, click on all of the trees in the picture, sort of a thing, right? [00:22:18] And you've got the nine things well with, uh, or maybe it's some blurred or distorted text and you have to type that in. And the whole idea behind that is normally to weed out these bots on eCommerce sites, online account sites. But what they're doing here is. They're making sure that the email, the, the software that checks the emails to make sure they are legitimate, that is going out to the big co dot or big co fake.com website. [00:22:54] They wanna make sure that that email checker does not find out that it's not the real site that you wanted to go. So the computer that's doing the checking will go to the site and it'll say, oh, there's a capture on there. And then it'll stop because it can't solve the capture. It needs you, it needs a human, right. [00:23:15] So this is kind of cool here. Uh, Eric. K. He's a security awareness advocate with no before. No. Before is a company that does training for people, for employees here about some of these, uh, these hacks and things are going on. When faced with a login prompt, it looks like a typical. Office 365 login. The person is likely to feel comfortable entering their information without looking at the browser's URL bar to ensure they are at the real login site, this familiarity and the high odds in an attended victim regularly uses office 365 for something in the Workday makes this a great Lu. [00:24:02] For attackers, this is from an article over on dark reading.com. This isn't, uh, a new technique, but let me tell you, it is B a very successful one. They have seen a resurgent, uh, resurgence of this starting a couple of years ago, back in July, 2020. And it is really targeting human nature. And of course, Microsoft 365 is quite the target. [00:24:29] So I mentioned. $43 billion industry. I'm looking right now at a public service announcement from the F FBI and they are calling business email compromise the $43 billion. Scam. This is crazy. A sophisticated scam. It targets businesses and individuals who are performing legitimate transfer funds requests. [00:25:00] It's carried out by people who are compromising legitimate businesses and individuals. Now, what they're trying to do with this business email compromise is get someone who has. Control of funds to do a transfer. What happens is they will do a little research on the business that might go to the website and see on the website. [00:25:25] Oh, let me see here. Okay. The president's name is Craig Peterson. Uh, the CFO is Mary Jane and, uh, the accounting department head is manly. And, uh, so now they got that information. So they'll go online. And to look at LinkedIn, find out who all else is at the business. Maybe things have changed, you know, maybe try and find an email address by doing an open source search for the email address of people there at the business. [00:25:57] You see where this is going here? Yeah, it, it gets pretty bad. So, uh, let's say they befriend the CEO on Facebook or on LinkedIn, but Facebook more likely, uh, and now. They're they can see on Facebook or maybe they don't even have to because your Facebook profile and posts are not hidden from the public. [00:26:20] So they just go there and, oh, let me see. Okay, great. He's gonna be out of town next week. And then what they'll do is they'll get into somebody's email account at the business. And once they're into somebody's email account, they can start looking through the emails and sending emails that look perfectly legitimate to other people within the organization. [00:26:43] Now, I, I did a whole story on television about this one on news program, and one of the people on staff, one of the talking. received an email like this, and it asked him to, uh, to buy some gift cards. This is very, very common scam right now, the gift card scam, and they try and get you to go ahead and. Buy gift cards for other people in the office are gonna have a little party and we don't want anybody else to know about it. [00:27:15] It's supposed to be a surprise. And I had some real fun with him. One of these days, I should probably share all of this in one of my newsletters. I think you guys would really appreciate it, enjoy it a little bit, but, uh, we really led them on and sure enough, you know, it was a total scam and we kept playing with them and it, it was something, any. [00:27:38] That was one thing. This is another because they will eventually get to the CFO, somebody who has the authority to transfer funds and get them to transfer funds to. Them. And then they use mules to move the money around these, uh, useful idiots who will sign up. And yeah. Yeah. It's kinda like the Nigerian scam. [00:28:05] All I need is access to your bank account and I'm gonna wire in, uh, $10,000. And I, and what I need you to do is transfer 8,000 of it over here to this PayPal account because my grandmother's dying and she needs the money. There's similar scams that are going after lonely people and getting them to send money because somebody needs an operation, et cetera. [00:28:33] So in this case with the business email compromise and the 43. Billion dollars that have been stolen from businesses. They'll usually get to the CFO and send a story like, Hey, uh, we have this new vendor and we've had 'em for three months and we haven't been paying them and we gotta make sure we pay them. [00:28:54] And, uh, we need to wire 43 million to this account that actually happened. And they did wire the money. It happened to Barbara cran, another person who wa is on shark tank. Uh, it, it happens to a lot of companies out there. And I've got a couple in the last month that we've worked with the FBI on the, these companies hear me on the radio. [00:29:21] They sent an email to me@craigpeterson.com and they had had their operating account. Emptied. Uh, the latest one is a, a lady 77 years old who had her retirement money stolen from her over $70,000. This stuff's real people. We've got to pay attention. We can't let this continue to happen. Make sure you sign up online. [00:29:48] Craig peterson.com so that you can get my insider show notes and we can keep you ahead of the bad guys. When we come back, we're gonna talk about this row overturned and what senators are asking the FTC. [00:30:05] We've got some senators who are saying they were spurred on by the row overturned. And they're asking the FTC to probe, apple and Android, and what's happening with tracking. Now I have a suspicion. That's not really right. [00:30:21] We've got, of course the recent overturn of Roe. You, you of course heard about that. it was pretty much impossible to miss if you pay any attention to the news. [00:30:36] Well, we've got three Democrat, us senators and a Democrat us representative that asked. The federal trade commission to investigate apple and Google for engaging in unfair and deceptive practices by enabling the collection and sale of hundreds of millions of mobile phones, users, data, the FTC should investigate apple and Google's role in transforming online advertising into an intense system of surveillance that incentivizes and facilitates the UN. [00:31:11] Train collection and constant sale of Americans' personal data. These companies have failed to inform consumers of the privacy and security dangers involved in using those products. It is beyond time to bring an end to the privacy harms, forced on consumers. Buy these companies. Now I have been talking about this on the [00:31:38] radio for 20 years. Because do you remember when Congress forced telephone manufacturers and cell phone companies to put GPS coordinates into the receivers, into the phones? Do you remember that you could no longer use your analog phone? You had to use digital phones under federal law. right. It, it's just amazing. [00:32:09] We can go into all of the reasons that they've given for that in the past, but anyhow, that's what they did. So immediately decades ago, now, many years ago, they started collecting data. Now it's okay for the government to collect it, even though it's illegal. For them to collect this data. So what's happening here? [00:32:30] Why have the Democrats for so long? Well, and frankly, a lot of Republicans been big on collecting data on all of us. Now, I I've gotta say when I've looked at the stats, the biggest. Purveyors of the surveillance society have been president Obama followed by president Biden. Now you could argue that president Bush was won too, because of course they passed an act that allowed for all kinds of changes in surveillance. [00:33:02] So, okay. So we'll put him in there too. So we got a Republican in there. Obama put that program that president Bush had put in place on steroids and then president Biden did the same thing. President Trump tried to cut it back because he was a victim of some of the surveillance that they were doing. So what's going on here? [00:33:25] Well, these Democrat senators are saying, uh, we don't want people who are trying to get abortions to be. okay. I can see that. Uh, I can also see that I don't want to be tracked and you don't want to be tracked. And it's one thing to have an advertiser know a little bit about us, you know, Hey, we just visited the Ford dealer and the Chevy dealer and the Honda dealer. [00:33:52] So maybe he's looking for a car let's let's try and advertise a car. Right. So Honda and Chevy and Ford all start putting ads up for you. Okay. So that's. Thing if I'm in, if I'm interested in buying a truck. Okay, great. Show me ads on a truck, but we've seen already misuses of this data over the years, one of the earliest ones I talked about here on the radio was this guy who went to an emergency room and all of a sudden started seeing ads for what you might call ambulance, chasing lawyers saying, have you been injured? [00:34:30] right. You've seen those types of ads before, but once he was in the emergency room and he was geolo geolocated in the emergency room, they started selling advertising to lawyers. I, I, I'm not real fond of that one either, but I think there's an ulterior motive here behind what these Democrats are saying. [00:34:52] If you have seen the movie 2000 mules, you understand what I'm talking about here? what ended up happening here is they looked at trillions of data points. You see, they went out and bought databases of smartphone data where these smartphones were located. And then they started doing some serious analysis on it and they were able to say, okay, this smartphone went to. [00:35:28] Different Dropboxes for the election for ballots. And in between each visit to the Dropbox, they went to a left wing organization where they did something. Right. So they, they go to a Dropbox drop off ballots and they're on video doing this, dropping off ballots. And then they go to a left wing organization and then they go drop off more ballots at a different Dropbox, and then they go back again and then it's on video. [00:36:02] And some of these people are taking pictures of them, stuffing the ballots into the box, supposedly, so they can get paid. So now there are some criminal investigations that have been started. I don't know how far they've gotten yet over some of this information that was gathered. And that was documented in the film by Danes. [00:36:24] Dusuza called 2000 mul. And if you haven't seen it, no matter what side of the aisle you want, you need to see it. Absolutely need to see. And whether you believe or not, when president Biden said that we have the best, uh, what was it? Um, election stealing organization that's ever been made? I can't remember his exact words right now. [00:36:49] Uh, he was serious about it, right? So now all of a sudden, the Democrats are concerned that people who visit abortion clinics might be tracked, cuz they could be. Right. You could buy data geotagged with an abortion clinic's location, GPS coordinates. You absolutely could do that, but that's been true for a long time. [00:37:15] Why now? Well, maybe because of Roe V Wade, but I look, of course it wasn't just that one decision that was overturned, but I, I look at some of this and really, really do wonder because it really looks like some number of people were caught illegally stuffing ballot box. So it's, it's fascinating to me that all of a sudden now out, they come with this. [00:37:45] Now apple has stopped enabling the tracker identifiers. By default, if you have an apple smartphone, it is much more. Private than the Android phones are by far, right? Google makes its money by selling your information. That's how they make most of their money. Apple makes its money by selling you services and selling you hardware. [00:38:13] so that should tell you something right there. And the fact that Senator Elizabeth Warren is one of the ones who is proposing this legislation makes you think even more about this. Now, Google, uh, this is an article from ours. Technical apparently responded to this whole concept in an article that ours was writing, saying that it's had all kinds of efforts to block apps and violate Google play policies. [00:38:41] And. the bands it's imposed on companies that are apparently sold user data, and they say Google never sells user data in the play at Google, strictly prohibits a sale of user data by developers and, uh, goes into the advertising ID. So it it's fascinating to me that all of a sudden, now the Democrats are interested in stopping the data collection. [00:39:08] It really is. I don't like it. As I said, I've talked about this for more than 20 years now on the radio. It, I think it's a real problem. This data collection, because also the federal government, even though it's illegal for them to collect information on American citizens, they do it every. And some of the largest, like the, um, immigration people, Homeland security are the biggest collector. [00:39:37] They have more information about you than anyone else. Even if you're here legally, you were born in the United States, et cetera, etcetera, because they are buying all of this information from what are called data broker. So, yeah, they say, yeah, we're, we're not collecting it. You we're forbidden by law to collect it, which is absolutely true. [00:39:59] But what they are doing is buying it from private businesses. So I think we've got to completely. Reconsider how this all works. Apple has been working on it. You can go into your apple phone and make a change, share identifier if you want to, which makes it harder to track apple also. And Google has this, as I believe is an option. [00:40:25] But apple also will give you a different Mac address every time you're connecting to wifi networks so that you can't be tracked that way. Because just, if, if you connect to the network at target the wifi at target, for instance, they will know when you return because your phone has the same Mac address that's used for the wifi. [00:40:49] So they know. They know where you go in the store. They know what you're looking at in the store, in some cases, depending on how the tracking works. So it's fascinating to me, this is a, a real privacy issue that could easily turn into something much worse because this data, this same data that's available to marketers is available to government is also available to bad guys. [00:41:17] and you talk about the ability to potentially frame someone and it, it, it just gets extremely, extremely scary. Right now, last month, more than 40 members of Congress called on Google to stop collecting and retaining customer location data, the prosecutors could use to identify women who obtain abortions. [00:41:37] Again, tied into this, uh, abortion anytime any day. Uh, and as the governor of Virginia said, even after the baby is born and delivered it, you should be able to abort it. Uh, so wherever you fall in that spectrum, obviously the Democrats in the us want abortions far more than the Europeans that every European country I can think of has much tougher restrictions on abortion than we have here. [00:42:05] But. Privacy is not an abortion issue. Hey, join me online. Craig peterson.com. Make sure you are on my email list. And, uh, you can ask any question you want. Just email me, [00:42:20] me@CraigPeterson.com. [00:42:26] I really appreciate all the emails I get from you guys. And it is driving me to do something I've never done before now. I've always provided all kinds of free information to share on my email list. Great stuff. But now we're talking about cyber punch lists. [00:42:43] So they know what's hot because who really, really tracks technology, not too many people. And I get, uh, you know, a little off put by some of these other radio hosts that call themselves tech people, and they're actually marketing people, but you. That's me. Right. And that's why, if you are on my list, you've probably noticed I'm not hammering you trying to sell you stuff all of the time. [00:43:09] It's good, valuable content. And I'm starting something brand new. Never done this before, but this is for you guys. Okay. You know that I do cybersecurity. As a business and I've been doing it now for more than three decades. I don't know if I should admit that. Right. They say, never say more than 17 years. [00:43:30] Okay. So I've been doing it for more than 17 years and I've been on the internet now for. Oh, 40 years now. Okay. Back before it was even called the internet, I helped to develop the silly thing. So over the years, we've come up with a number of different strategies. We have these things that are called plan of action and milestones, and we have all kinds of other lists of things that we do and that need to be done. [00:44:01] So what we're doing right now is we're setting it. So that you can just email me, me, Craig peterson.com. And I will go ahead and send you one of these punch lists. Now the punch lists are around one specific topic. You know, we got these massive. Punch list with hundreds and hundreds of things on them. And those are what we use when we go in to help clean up the cybersecurity in a company. [00:44:28] So we'll go in, we'll do scans. We will do red team blue team where we're attacking. We do all, all kinds of different types of scans using different software, trying to break in. We use the same tools that the hackers use in order to see if we can. Into your systems and if the systems are properly secured, so we do all of this stuff, so, and, and then it goes into all of the paperwork that needs to be done to comply with whatever it might be. [00:45:00] Right. It might be, they accept payment cards. It might be that they have hip. Information, which is healthcare information. And it might be also that they're a government contractor. So there are hundreds and hundreds of things that they have to comply with. Most of them are procedural. So we have all of this stuff. [00:45:18] We do all of this stuff. And I was talking with my wife here this last week about it and said, you. So much of this could be used by small companies that can't afford to hire my team to come in and clean things up. Right. And I don't want them to suffer. So here's what we're doing. We're starting this next week. [00:45:42] We have a punch list for you on email. So what are the things you can do should do for email? Just very, very narrow on email so that you can recognize a fishing. Email, what you might wanna do to lock down your outlook, if you're on windows or your Mac mail. So we're taking these massive spreadsheets that we have and we're breaking them up. [00:46:10] So the first one that's available to you guys, absolutely. A hundred percent free. Is the one on email. So just send me an email. Me M E Craig peterson.com. Now, remember I am, my, my business is a business to business business, right. But almost everything in these various. Punch lists applies to individuals as well. [00:46:34] So I got an email this last week from a guy saying, Hey, I'm 80 years old and, uh, retired and I don't know much about computers and that's kind of what got us thinking about this. You know, we need to be able to help him. We need to be able to help you out. Okay. And if you're a small business and we've dealt with a lot of them over the years, and as a small business, you just don't have the funds to bring in an expert, whether it's me or somebody else, although yeah. [00:47:03] What you want the best. But anyways, , it, it, uh, it is gonna allow you to do it yourself. Okay. So absolutely free. All of these punch lists on all of these topics, we're probably gonna end up with more than a hundred of these punch lists. And all you do is email me, me, Craig peterson.com. Just let me know in there what you're interested in. [00:47:29] So even if we haven't got that punch list broken down for you yet, we will go ahead and put that on the. To do right. We need the priorities. What kind of a priority should we have as we're putting these things together for free for people. Right. Uh, and the only way we know is if you ask, so the first one's on email, you can certainly ask for email. [00:47:50] We've got, as I said, more than a hundred others, that we think we're gonna be able to pull out of the exact. Plan of action worksheets that we use so that you can go through this yourself, whether you're a home user or you are a small business or even a big business, right? We we're talking with, uh, a gentleman who's probably listening right now, who has a business. [00:48:17] They have three offices, they have some requirement because of the military contracts for high level. Cyber security and it would work for him too. All right. So they, this is all of the punch list stuff. You probably know what a punch list is, right? It's using the construction industry a lot, but in our case, it's you need to do this. [00:48:39] You need to do this, you need to do this. Okay. So that's what that's all about. So enough rambling on that. It's gonna take us some time to get 'em all together. I'm also. We're gonna do more video stuff again, training. So just like on the radio show where we're talking about what's in the news, we're gonna talk about what's what's in the news. [00:49:01] When it comes to small businesses, what you should be paying attention to with of course, an emphasis on cybersecurity and we're. Putting those up on my website@craigpeterson.com. In fact, we've already got some up there already, and then we are going to also be putting them on YouTube and rumble. So if you don't like YouTube and Google, then you can certainly go to rumble. [00:49:25] You'll see them there. But if you're on the email list, I'm I'm. Starting to put links in the bottom of the emails. So you can go and watch those videos. If you are a video type person that you know, more visual. So it's, I think all good. And it's good news for everybody. And this is what happens, I think, as you get more mature, In the business. [00:49:48] Right. Um, as I said, I've been on the internet for more than 40 years, helped develop some of that software that, uh, some of it's still in use today and now it's time to do more give back. And I really am trying to give back, okay, there's this isn't. This isn't a joke. So, uh, no joke. Right. So go ahead. Email me at Craig Peterson. [00:50:12] Tell me which punch list that you would like. And I can also put you on my email list so that you get my insider show notes, and you can just do that yourself by gonna Craig Peterson dot. Com you'll see right up at the top of the page. If you scroll down a little bit, it'll kind of pop up. It's a big red bar that goes across the top. [00:50:32] I try not to be too intrusive and you can sign up there for the newsletter. So you'll get some of these trainings automatically. You'll get my insider show notes, all of this stuff. It it's absolutely free. Okay. This is my giveback to help you out. It really is. Okay. I, as I mentioned at the very beginning, I, I. [00:50:52] Peeve by some of these people that represent themselves as tech experts. And in fact, all they are are marketers. We've got a client that decided that, uh, I was too expensive. My team. So they went out and shopped around, tried to find the cheapest company they could. And so now the, the company that they're bringing in is saying, you're saying, uh, Hey, um, uh, so how does this work? [00:51:15] How do you do zero trust? Uh, why do you have a firewall here? Uh, why do you bother to have a direct fiber link between the offices? All this stuff? Well, because they need it. Okay. I get it. You use. Barracuda spam firewalls and Barracuda firewalls. It, it, yeah, this is a different league. Okay. So you are gonna be getting these punch lists from me that are really gonna help you understand and secure your systems. [00:51:47] Right? This isn't your average run of the mill so-called managed security services provider or managed services or break fix shop. You are getting it from the guy that the FBI. Ingar program went to, to do their trainings. That was me. Okay. So for two years I set up the program. I ran it. And if we ever are sitting down having a coffee or beer, sometimes I'll tell you why I left. [00:52:13] Okay. Uh, but think about FBI and I, I think you might have a clue as to why I decided not to do that anymore, but I trained thousands of businesses, government agencies, state local. Federal, you name it. So you are getting what you really need, which is another problem. I keep hearing from people, you do a search for something on YouTube or Google and you get what a million, 5 million pages, right. [00:52:43] As supposedly that it says are available and they give you, okay, here's the top one, but what you need is an integrated single way. To do things where everything works together. And that's what I'm trying to do for you guys, because there's so many little products, different products that just don't work so well together. [00:53:06] So we'll, we'll be covering that as well in these, but you gotta be on that email list. Craig peterson.com. Craig Peterson. So n.com/subscribe will take you right to the subscription page. And I'll keep you up to date. This is not my paid newsletter. All right, stick around. We'll be right back. And I promise I'll get to Russia, Russia, Russia. [00:53:33] Some of the high tech companies and others pulled out of Russia after the Ukraine invasion, but one stayed Google. What is going on with Google? And now they're in big trouble with the Russian government. Wow. [00:53:50] Here's a list of companies according to CNET that have pulled out of Russia because you remember Russia invaded Ukraine, February 24, we had Adobe, these are the guys that make Photoshop, Adobe reader. Airbnb, Airbnb has kind of an interesting story too in Ukraine because a number quite a number of Airbnb customers went ahead and rented rooms and homes from Ukrainians, even though they had no intention of going and they told the Ukrainians, Hey. [00:54:23] I'm not gonna show up, just take this money. I'm sure you need it. Can you, can you imagine that that's fantastic. Good for them, Amazon, they suspended shipments of all retail products of customers in Russia and Bella Russ, and also suspended prime video for users in Russia. Apple stops selling its product in Russia's it's halting online transactions, including limiting apple pay. [00:54:50] It's also disabled. Some apple map features in Ukraine in order to protect civilians, Amazon web services. They don't have data centers or offices in Russia, but it's allowing new signups for the service in Russia. BMW four GM Honda. Have all scaled back their operations or stopped them. Ford suspended its operations in Russia effective immediately until further notice. [00:55:19] GM is suspending business in Russia. Honda has suspended exports to Russia, Disney halted, all theatrical releases in Russia, including the new Pixar film, turning red, also pause content DJA. The drone company that's gotten in trouble here in the us for some of its practices of sending GPS information to China while they're not doing it over there. [00:55:45] Uh, electronic arts. They make a bunch of very popular, uh, games, epic games, another one Ericson FIFA body band Russia from this year's world cup formula one canceled its plan planned Russian ground pre Fujitsu, Goldman Sachs. Now Google that's where I want to go. We'll stop at Google here for a minute. [00:56:10] Google. Suspended their ad network in Russia. And the idea was okay. Uh, we're not sure how payments are gonna work because Russia of course has had this kind of this lockdown by foreign countries on their banking system. We're not sure we can get the money out. Right. Um, uh, that's what they're apparently doing now. [00:56:36] They're still there. Google's YouTube. It's search engine on and on still running in Russia. Now that is really disturbing. If you ask me, why did they not pull out? It doesn't make sense. So Google did stop accepting new customers for Google cloud. In March. YouTube said it's removing videos at denier trivial trivialize, the Russian invasion, but what finally got Google. [00:57:09] Out of Russia, Russia seized their bank accounts. They froze, they transferred their money out of the main bank account in Russia. We're talking about a 2 billion per year business, Google Russia, that that really upsets me. So I did a little more research online about all of this, and I was really surprised to see that Ukraine now has given the Ukraine peace prize to Google. [00:57:40] and it says, uh, quote on the behalf of the Ukrainian people with gratitude for the support during this pivotal moment in our nation's history. So what is it? I, I, I'm not sure. Right? So there, uh, one of their foreign ministers, I guess, and, uh, Koran. Baha I think, uh, said thank you from the beginning of the war, Google has sought to help. [00:58:05] However, however we can through humanitarian support of our tools will continue to do as long as needed. So I dug in a little more and tried to figure out what's up. Well rush or Google left its Russian search engine online and YouTube online and was using it in Russia in order to. Control the narrative in Russia. [00:58:31] Now, unlike what they've done here in the us, where Google has been caught, many times controlling the narrative in various elections and taking certain ads and not taking others and taking certain business and not taking others, apparently in Russia, it has been. Blocking a lot of the stuff that Russia itself has been putting out. [00:58:55] So the, the federal government there in Russia. Interesting. Hey, so they also have helped Ukraine out by providing them with mapping GPS and rumor has it satellite services. Yeah. Interestingly to track Russian troop movements, uh, Al also Ukraine saying the Google news component has also been tremendously valuable. [00:59:24] Google's also helping to raise money for the cause of Ukraine. Like many companies are doing right now to help people displace due to the war and Poland. Wow. They've been doing Yemen's work and, and bringing. People in, by the millions, into Poland from Ukraine. It reminds me when I lived in Calgary, Alberta, my Cub, one of the Cub masters Cub troop leaders was a woman who came from Poland many years ago. [00:59:52] This was back during Soviet occupation of. Poland. And I, I remember talking to her about what was happening over there. Why did she leave? And it is just so, so impressive. The polls have done so much impressive stuff over the years. So they're also saying that Google's done a lot of other things in order to. [01:00:13] Help protect Ukraine, including Google's block domains. They've prevented fishing attacks against Ukraine. They've warn targeted individuals that they are being targeted. It's really something what they've done. So my first knee jerk was why is Google? Still doing business in Russia. Well, now it's become clear because they have a special page for Russians that gives correct information, at least, you know, Google's claiming it's correct. [01:00:47] Uh, I don't know which fact checkers, checkers they're using, but. That gives Russians real information about the war what's going on in Ukraine. What's happening with the Russian soldiers. Did, did you see this just this last week, apparently Russia removed the age limit for volunteers for the military. It used to be, I think it was 40 years old. [01:01:12] If you were a Russian citizen and 30 years old, if you were foreign national, now the Russian military will take anybody. Any age from anywhere. In other words, Russia is really getting kind of hard up if they want people like me, right. To fight, to fight their wars. I'm sure they don't really well. I don't know. [01:01:32] Maybe they do want me, right. That every, every war needs cannon fodder. So it is fascinating to see good job Google. I am quite impressed. I did not expect them to be doing that. They've also. Uh, uh, provided over 45 million in donations and grants to various groups. They've done pro bono work for various organizations over there. [01:02:01] So this is really, really cool. So that's it. That's what's happening over there in you? Crane and Google, you can of course, find out a lot more. Get my insider show notes. So you had all of this on Tuesday morning. You could have digested it all and be ahead of everybody else out there. And then also don't forget about my new offer here. [01:02:27] Free, absolutely free for. Asks by emailing me Craig peterson.com. I'll go ahead and send them to you, which is I think a pretty cool thing now. What am I gonna send you? Well, you gotta ask first, right? You gotta ask. And what we're gonna be doing is taking what I have been using for years to help secure my customers. [01:02:54] And we're making available for free my cyber punch lists. Craig peterson.com/subscribe. [01:03:02] Bit of a hubub here, a B Biden's infrastructure bill $1.2 trillion. And, and it's in there is this thing that Bob BARR is calling an automobile kill switch. Well, I did some more research and we'll tell you the facts right now. [01:03:19] What are you supposed to do? If you are trying to pass a bill to stop drunk driving deaths, and you've got all of the money in the world, you know, well, I guess 1.2 trillion, isn't all of the money in the world. [01:03:33] What are you gonna put in there? Well, I did a search on this and I I'm chuckling because this is craziness. This is the AP associated press. And they've got this article claim. President Joe Biden signed a bill that will give law enforcement access to a kill switch that will be attached to all new cars in 2026 APS assessment false. [01:03:59] Okay, so we've got fact checkers here while the bipartisan infrastructure bill Biden signed last year requires advanced drunk and impaired driving technology to become standard equipment in cars. Experts say. Technology doesn't amount to a kill switch. Hmm. Let me see. So I can't start the car. If the car's computer thinks I might be drunk or impaired in some other way, but that's not a kill switch. [01:04:31] What, what is that? Then if I can't start the car, because I have a disagreement with the computer. How about these people that I don't know, maybe their eyes can't open all of the way. Maybe they have problems with eyes on nystagmus, the eyes kind of jittering back and forth. Right. And now what are they gonna do? [01:04:50] Argue with the computer? That's a kill switch. I can't believe these crazy people that are like AP here, coming up with fact checking on things. So, yeah, I'm sure there's some distortions in some articles out there, but they contradicted themselves in two paragraphs. I guess they figure people are just gonna see false. [01:05:14] Okay. I'm done. They're not gonna bother reading the rest of the article. Yeah. Kind of crazy, isn't it? So according to an article written by remember former us representative Bob BARR in the infrastructure bill, is this kill switch. Now the, the big question is what is the kill switch? How far does it go? [01:05:39] So I decided, well, let's look up something I remember from years ago and that is GM GM has the OnStar system it's yet another reason I won't buy GM, there are a number of reasons, but this is another one. OnStar system, you know, they've got an advisor, isn't that great. And if your car is in a car accident, a crash that advisor can hop on and ask if you're okay. [01:06:08] And if you want emergency services coming, they'll come, uh, OnStar will call them for you. And if you are just fine, they won't bother calling. I mean, if there's no answer at all, they'll they'll call emergency services and let them know where the vehicle is. Cuz the vehicle has with OnStar built in GPS. [01:06:30] Well, one of the features of OnStar is that it can send a signal to disable cars, engines, and gradually slow the vehicle to an idle speed to assist police in recovering the vehicle. Now they will only do that at least right now for vehicles that have been reported stolen and have been confirmed by the police. [01:06:58] So in, in reality, that's kind of cool, right? It slows down. Hopefully the bad guy, if he's on the highway, makes it over to the side of the road and while the car slows down and eventually stops. So, uh, all of this stuff sounds good. This kill switch. Sounds good. Doesn't it? Because you know, we're gonna keep drunk drivers off the road. [01:07:24] Now in reality, of course, they're not gonna be able to keep drunk drivers or other impaired drivers off the road. I really don't care what kind of technology they put in. And they're not talking about putting in one of these blow in the tube, things that checks your blood alcohol level. They're talking about having a camera facing you as the driver and probably other occupants of the vehicles and that internally facing camera. [01:07:53] It's going to evaluate you. It's gonna look at you. It's gonna look at your face. Is something droopy. Are, are you kind of slow to respond? It might have a little test that it has you take right there. The, the law is very loosey goosey on any details. There really aren't any, so it's gonna be up to the manufacturer. [01:08:15] So they put this in the car step. Just like OnStar, step one, put it in the car and they'll tell you when to turn. Remember how cool that was the GPS with OnStar. And you'd say, yeah, I want to go to this address. And then the, uh, the assistant goes ahead and sense programming to your car. And now you can go and if you lock your keys in the car, they can unlock the car for you. [01:08:41] All, all kinds of cool stuff. And then next up what happens. Well, but they can stop the vehicle. So there's another technology story related to OnStar. And this is from 2009 from Kelly blue book book, OnStar stolen vehicle, slow down forts its first carjacking. So again, doesn't that sound fantastic. This was a Tahoe OnStar. [01:09:10] And, uh, the driver and his passenger forced out of the vehicle robbed by a shotgun wielding perp who then drove off in the SUV. And the OnStar dispatcher was able to locate the vehicle using GPS advised police of exact location. And as soon as the police established visual contact, the stolen vehicle slow down system is activated available on a number of GM cars and trucks. [01:09:36] Right? So this was over a decade ago. That this happened, but the technology's evolved hasn. so we initially have all of these car companies trying to decide, okay. So we've got this kill switch law, which AP says is not a kill switch law. Cuz they talk to experts just like the, what was it? 52 people, uh, heads of intelligence. [01:10:01] Committees and agencies said that this wasn't a collusion hoax, right? So they talked to experts who said, no, no, no, this isn't a kill switch, but that's today you can argue, it's not a kill switch. I would completely disagree with you. Day one. It's a kill switch cuz you can't start your car. Right. It's a kill switch. [01:10:21] A kill switch is often something you hide somewhere on the car so you can kill the engine. So it can't be stolen. It's a kill switch. Come on. People fact checkers aside. This could potentially allow law enforcement again, to shut down your car, remotely track the car's metrics, location, maybe the passenger load, because remember now cars are tracking all of this. [01:10:46] They've already been. Tickets issued by police that did not see anyone speeding. The car was not caught on a traffic camera, but they hook up a device to your car's port that talks to its computer. And the computer says, yeah, he was doing 80 miles an hour or, uh, five minutes ago. And all of a sudden you got a ticket, right? [01:11:08] Massachusetts wants to go ahead now and say, uh, yeah, yeah. Let's charge by the mile that you drive and mask. Because of course they're not getting enough revenue from gasoline because of the electric cars, right. Electric cars are not paying their fair share when it comes to road taxes. So let's do it that way. [01:11:27] So how are they gonna collect the information while. They're gonna hook up to your car's computer. The next thing coming down the road, and it's already in most cars is wireless data connectivity. You might have found already. If you have a Nissan, a Honda, many other cars that. You have to get a major upgrade. [01:11:49] It varies 600 bucks up to a few grand for an expensive car, but the two G data network, we talked about this on the show already is being completely shut down by the end of the year. So we've gotta replace it and switch you over. To the LTE data network, which of course eventually will go away as well, or at least 3g what happens once it's all hooked up? [01:12:16] Well, the next easy step is just feed all of that information straight to the government. Craig, Peter son.com. [01:12:27] If you've been afraid of ransomware before I I've got a good example for you where a whole country now has been ransom. Absolutely crazy. So we'll talk about that. What is the state of ransomware? And the NSA is asking us to trust them again. [01:12:43] Of course staying up to date means that you get my insider newsletter pretty much every Tuesday morning and, and the only way to get that is to go to Craig peterson.com/subscribe. [01:12:56] And I will keep you up to date. You'll get even more insight information. The Costa REAN government has declared a state of national emergency. And to the best of my knowledge, this is the first time a government has done this because agencies of the Costa Rican government have been hit so badly by the K ransomware. [01:13:22] That the new incoming president immediately declared a state of emergency. So now the country has expanded law enforcement powers and they are trying to go after the KTI ransomware group. Now between you and me. Good luck on that one. They are based in Russia. There's a number of different articles out this week. [01:13:44] This one from ADV Intel at tech target. But according to their research, the Kati ransomware groups attack on Costa Rican government was part of a rebranding effort. So this ransomware gang has seen a lot of their payments, just dry up. Because it's harder to get the money in. Right. And what are you gonna do with cryptocurrency? [01:14:09] If you are the KTI group, can you turn it into anything useful? Well, it kind of depends on the country you're in, but for most people, no. Okay. Absolutely. No. So we were able to knock the KTI ransomware groups. Offline. And we talked about that before here. The us government did that, but now this is marking a new chapter for the cyber crime landscape. [01:14:37] Interesting. Isn't it? So there are some investigations that have been going on. They've been trying to figure out what happened. What was the cause of the downfall of the county ransomware group? Are they really gone? Why did they pull their website offline and also. They declared publicly support for Russia in its invasion of Ukraine. [01:15:00] And so now the Canti ransomware group got hacked and held ransom. They suffered major leaks. As a consequence. So other hackers went after KTI, which is a hacking group and they, they showed here from internal in documents that were stolen, that the KTI ransomware gang's primary Bitcoin address, which was found in the leak, showed that they had taken in over 2 billion in cryptocurrency over the last five years. [01:15:34] Isn't that just amazing and anonymous leaker has published more of the gangs communications, but you know, that can help that's for sure. But you think with that much money, they'd be able to protect themselves right now on top of it, because of the hack of Costa Rica and the major damage it's caused, the us government has offered a couple of bounties here. [01:16:00] Against the KTI ransomware group. So there's $10 million available. If you can provide the feds with information about the leaders of the KTI ransomware group and $5 million that you can get leading to the arrest of anyone involved with a cont ransomware attack. Isn't that something. So ransomware has been really outta control for years. [01:16:25] There's no signs that things are actually slowing down. Definitely been enhanced law enforcement efforts to track them down. But ultimately here, the core members of these groups have been escaping these law enforcement activities. They've been using mules kinda like 2000 mules. Have you seen that movie? [01:16:46] But the idea is they get people primarily in the us cuz that's where most of the money comes from. They do ran. Of people and businesses information here. In fact, last year, it's estimated that 60%, six, 0% of small businesses were hacked, which is just crazy. Right? Well, no wonder it's got $2 billion, but. [01:17:09] What are, what are we supposed to do? What are they doing to, to, uh, really come after us? Well, they're doing many of the same things. These mules will, uh, be hired saying, Hey, I just need to, uh, use your PayPal account. And, uh, all you have to do is transfer some money. You can keep. 5%, 10% of the money I put in there. [01:17:29] And they've always got these excuses, you know, think the Nigerian email scams from years past, and frankly still kind of go around a little bit here, but large bounties are really becoming a part of the toolbox, a law enforcement's been using in the us and abroad to try and track them down. And that's really what they're hoping for down in Costa Rica, because what are they gonna do? [01:17:57] You know, frankly, really? What are they gonna do? Well, I don't know. And they obviously are relying on the United States to help them out with this. The internal structure of the K group has been highly organized. They've got the same type of structure of a legitimate corporation would have it takes its work that needs to be done. [01:18:18] They hire contractors that may not even know who they're actually working for to write small pieces of, of, uh, code here that gets tied. so it's not too surprising that a KTI affiliate is going to
Clicks & Bricks Podcast Episode 185 On Todays Episode of Clicks & Bricks, Ken Interviews Paul Pacun. Paul saw the same vision Steve Jobs saw for the Ipad and he built his company around it. Paul and Ken discuss what to do when the world doesn't understand your vision of how you want your company to succeed. About Vablet: Vablet is a all-in-one sales enablement platform to reduce barriers and boost sales performance. Founded in 2010 with the Ipad in mind. Vablets goal is to provide a digital way for businesses to share data with their sales staff. Reach out to Vablet: Website: https://www.vablet.com Phone: 1-800-615-4583 About Paul: Paul is the co-founder of Vablet a sales enablement platform. He is a born and raised New Yorker. Paul moved from New York to California and co-founded his company Vablet. Paul has 34 years of CRM experience. Get your Free Trial at https://mygosite.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Clicks & Bricks Podcast Episode 185 On Todays Episode of Clicks & Bricks, Ken Interviews Paul Pacun. Paul saw the same vision Steve Jobs saw for the Ipad and he built his company around it. Paul and Ken discuss what to do when the world doesn't understand your vision of how you want your company to succeed. About Vablet: Vablet is a all-in-one sales enablement platform to reduce barriers and boost sales performance. Founded in 2010 with the Ipad in mind. Vablets goal is to provide a digital way for businesses to share data with their sales staff. Reach out to Vablet: Website: https://www.vablet.com Phone: 1-800-615-4583 About Paul: Paul is the co-founder of Vablet a sales enablement platform. He is a born and raised New Yorker. Paul moved from New York to California and co-founded his company Vablet. Paul has 34 years of CRM experience. Get your Free Trial at https://mygosite.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us every week where we answer your questions on Industry 4.0, IIoT, and digital transformation. Today we will be going over the 5-Use cases use case #5 Tesla. Signup for a free account on Clairify.iohttps://www.clarify.io/partners/industry-4-0 Check out the IoT Happy Hour in Dallas on May 5thhttps://www.meetup.com/IoTTexas/events/285064926/ Thanks for watching! Join our community Discord Server
Add this to your list of business growth plan options: Bringing on an equity partner. We chat with Jason Paris of Aleph Holdings about how his group is partnering with painting contractors to unlock new growth. Sponsored by CompanyCam and A David Creation --- Send in a voice message: https://anchor.fm/paint-radio/message
TikTok has officially reached the point where it's too powerful for your business to continue to dismiss as too young or too irrelevant.Follow along with my journey on TikTok: https://www.tiktok.com/@ryan_wuz_hereThis video breaks down 5 key reasons why I'm jumping ship from platforms like Instagram and investing a ton of time, energy and capital into building a presence on TikTok.01:45 - What TikTok is NOT good for04:42 - TikTok content is the best06:08 - TikTok has the highest organic reach of ANY platform, by far07:15 - TikTok runs on the interest graph, as opposed to the social graph08:53 - TikTok's ad platform is coming up fast10:33 - TikTok offers real human supportSupport the show (https://ryanwashere.com)
We have done a few episodes recently about how to manage cost increases and how to raise your prices. Dave recently came across the concept of Decoy Pricing that is worth looking at. What is Decoy Pricing? Decoy pricing is a strategy that aims to guide a potential customer towards […] The post What is Decoy Pricing and how can your Small Business use it? – Small Business Show 371 appeared first on The Small Business Show.
ENS domains are currently very underrated, everybody will want their unique web 3 “handle”. 2-5 years is right around the corner, definitely time to build and create for whatever venture or hobby you love. --- Send in a voice message: https://anchor.fm/futureofnft/message
It can be hard to know where to focus when you're starting a business. This episode focuses on the "opening trio" strategy categories as a great starting point.Here is the link to the process design infographic referenced in the episode.If you have questions or want to chat, send me an email at cassie.lincoln@valenta.io Or, join my free Facebook group: Biz Bots + Biz Dev + Biz Strat. We'd love to have you join our community.
In this episode I sit with my beautiful friend and business powerhouse Adriana to dive into running a business from soul FIRST, using intuition in business, the reality of building a business, ego death and how to use Instagram for business growth in a way that feels good for you and is good for business! If you feel called to share this episode on your socials, please tag me at @emmazia__ Thanks so much for watching my video! Please SUBSCRIBE & click below for more epic content - EZ xxx Connect with me on Instagram: https://www.instagram.com/emmazia__/ Visit my website: https://www.emmazia.com/ For all business enquiries please contact us at hello@emmazia.com To book in for a reading or coaching session: https://emmazia.as.me/ Connect with Adriana on Instagram: https://www.instagram.com/adrianaloves_/ Adriana's website: https://www.adrianaloves.com/ Disclaimer: the content shared in this video is of personal opinion only. It does not replace therapy or medical treatment. This content is held under copyright law. You do not have consent to use this content as your own Emma Zia @ 2022
In today's world it is tougher and tougher to find money to start businesses. One way you could do so in 2022 is to use your retirement assets. Yes, you can fund a business with your IRA dough. While most people are aware of the option of using their 401(k) to purchase a home, most are not aware that the option exists to use their 401(k) to fund a business. Let's look at how you can do that. Here is the process to set it up: Set-up a C Corporation. You can do this yourself or hire an attorney. There is no shortage of information available online to guide you. Your C Corporation will need to create — but not issue — stock. Have the corporation adopt a 401(k) retirement plan. This retirement plan should be a profit-sharing plan that permits all of the plan assets to be invested in company stock. Rollover your 401(k) or IRA to the new 401(k) in your C Corporation. Keep in mind that you can have multiple sources and even multiple people involved. That includes your spouse or anyone else that's interested. Issue stock and transfer it to the profit sharing plan. This is in exchange for the cash that was in the plan. You can then use this cash to go out and invest the money in your business. The process is simpler than it appears. You can do it with a little help. Some companies will set everything up for you for about $5,000. They will also administer the retirement plan for ~$800 / year. If you're not already familiar with this process, it's important to get professional help; the government dishes out penalties when errors are made with regards to retirement plans. So contact a professional that knows the details. What are the Potential Pitfalls? Lack of diversification. If you're putting all of your retirement funds into one investment, you only need one investment to fail to potentially lose all of it. Ensure you know what you're doing before you dedicate all of your funds to your business. It might be prudent to have other investments as well. Tax issues. The IRS expects you to operate the business on a daily basis. Absentee owners aren't looked upon favorably from a tax standpoint. There are exemptions for investing in an operating company. It cannot be a hobby and you must be attempting to sell a product or service. Proper valuation of the investment. If you purchase a business and pay too much, you could be penalized if the business turns out to be worthless. For this reason, franchises tend to be popular because they're easier to place a value upon. Your salary. There are two things to consider. The IRS expects you to pay a dividend of some sort. Also, you're taking some risk if you pay yourself from the retirement money. If you're paying yourself well and not paying a dividend, the IRS is going to look at you closely. Your salary should come from the income generated by your business. Now you have the nuts and bolts to at least get started. Your 401(k) can effectively be used to fund a business if you take the time to do it the right way.
Why businesses use social media - Is there a real ROI for the business? View the full video interview here. An entrepreneurial executive, Gilad Salamander enjoys visioning and creating innovative solutions for cloud, mobile and web technologies. Gilad co-founded eClincher, a platform to manage and analyze social media and online presence.
Could your business use a Chief Happiness Officer? How To Utilize Admin Support To Increase Client Relationships with Laura Henderson Managing your back end business tasks isn't the only benefit to hiring a virtual assistant. Having a consistent messaging dedicated to growing your client relationships and raise the standard of service can do wonders for your bottom line. If you've been considering hiring a VA, let this be your sign from the universe! Come listen as Laura and I go over everything she learned with hiring a virtual assistant (at the beginning of a pandemic no less!) and how it grew her business exponentially during a time when other businesses were struggling to keep their shit together. Interested in using HoneyBook for your business? Check out my training at www.swearsanddoeshair.com/HoneyBook now to learn more and get the special discount code to save 20% off your first year! Looking for more actionable tips to grow your bridal business on autopilot? Follow me at www.instagram.com/beautybizcollective today and start saving my best tips for taking your bridal hair or makeup business to the Next Level. You can also follow Laura here at www.instagram.com/laurahenderson_makeup
Tax season is right around the corner! Julie's sitting down with two members of the GreenOak Accounting Tax Team, Emily and Linda, to discuss our top tax tips for reducing your tax liability and optimize your benefits.Episode HighlightsTax Planning v. Tax PreparationTax Planning – proactive look at the business to evaluate opportunities to legally reduce the tax burden at the beginning of the yearTax Preparation - happens after the year is over and there are limited opportunities to change your tax amount owedTip #1 – Accelerating ExpensesIf you're a cash-based business, it is more beneficial to pay certain normal, ongoing business expenses in December rather than January in order to take full advantage of the tax deductionTip #2 – Retirement PlanningThere are a number of contributions you can make to a Roth IRA, traditional IRA, or even your 401KTip #3 – Business Use of Your Personal VehicleDownload an app on your phone to track the mileage on your car for business useMake sure to take a listen to the episode to get the FULL list of 2021 tax tips!Links & ResourcesGreenOak AccountingTherapy For Your Money Podcast
Excellent Executive Coaching: Bringing Your Coaching One Step Closer to Excelling
Dr. Katrina Burrus, MCC interviews Matthew Mottola as he explains how entrepreneurs will be shifting to the “Human Cloud” to conduct business in the future. What are the benefits and drawbacks of building your business with freelancers? What will the world of work look like in 5 years? How to gain control over your career by hiring freelancers? How can companies reinvent themselves through hiring freelancers? How do you hire freelancers? Matthew Mottola Matthew R Mottola is a leading voice and entrepreneur building the ‘Human Cloud', the remote and independent model of work that over half the US workforce will transition to within the next five years. As the author of #1 New Release The Human Cloud, he sets the standard for the Future of Work. As the CEO of Venture L, he enables freelancers and clients to execute remote outcomes at scale. As a Forbes Contributor, he shares the stories and operating insights driving our shift to the human cloud. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
A lot of business owners wonder if it will hurt them to spend the required time it takes to build a social presence. Social media channels are just one of many channels to reach your audiences. Social media today can help you achieve a variety of business goals. Any business can improve the relationships they have with current and prospective consumers using social media. There are a lot of ways to use social media and not every social network offers the same benefits to every type of business. At the end of the day, the business that figures out which platform helps them connect with their desired audience and who curates relevant content into that channel will reap the benefits of a social media strategy.
With learning & development focusing on filling in knowledge gaps and upskilling employees by focusing on their employees' strengths, companies have reported anywhere between a 14%-29% increase in profit. TRAINING IS PARAMOUNT for your Team. Join us as discuss this tonight!
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
In an upcoming expert interview, Marks S A Smith tells us that "A Ready To Sell Business is a GREAT Business". What he means is, if you increase the sales by improving the processes, your business should be more profitable and better suited for suitors. If your marketing messaging is better, it will help you attract better employees and clients. It's all bout having messaging that promotes, your culture and quality product and service offerings. The is also the added benefit of increasing sales by: Update Your Messaging Finding Better Talent Inticing New Clients This episode shares a few ideas on how to increase the value of your company whether or not you are considering putting your business up for sale!. Are your SALES increasing in Value with your current marketing system? Want To See How To Market BETTER? - Click Here
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
591: In this interview, Anjana Harve, Global Chief Information Officer for Fresenius Medical Care, focuses on the broader role of the CIO and the business use of technology. Anjana begins with sharing her perspective on why now was the right time for the Global CIO Role at Fresenius and her role in leveraging digital technology as a source of competitive growth. She discusses how the global operating model helps with focusing on achieving business outcomes, finding top-line efficiencies, and improving the customer experience. Finally, Anjana talks about the role of the Global CIO during COVID, the role of culture and tech in hybrid work, and the state of women in technology.
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
591: In this interview, Anjana Harve, Global Chief Information Officer for Fresenius Medical Care, focuses on the broader role of the CIO and the business use of technology. Anjana begins with sharing her perspective on why now was the right time for the Global CIO Role at Fresenius and her role in leveraging digital technology as a source of competitive growth. She discusses how the global operating model helps with focusing on achieving business outcomes, finding top-line efficiencies, and improving the customer experience. Finally, Anjana talks about the role of the Global CIO during COVID, the role of culture and tech in hybrid work, and the state of women in technology.
With how many different social media platforms there are to choose from, it's hard to know where you should be and how many you should be on.Hopefully this episode details most of the gray space situations you could be in but if it's unclear to you, shoot me a message on Instagram @DerekVidell.If you don't want to work on getting a traffic source to find new customers up and running and need help running effective paid ads now, book a complimentary consultation call with me and I'll see how I can help and point you in the right direction.Book a Free Call with me to Get Help with Paid Ads if you're Sick of Waiting on Organic Marketing
With how many different social media platforms there are to choose from, it's hard to know where you should be and how many you should be on.Hopefully this episode details most of the gray space situations you could be in but if it's unclear to you, shoot me a message on Instagram @DerekVidell.If you don't want to work on getting a traffic source to find new customers up and running and need help running effective paid ads now, book a complimentary consultation call with me and I'll see how I can help and point you in the right direction.Book a Free Call with me to Get Help with Paid Ads if you're Sick of Waiting on Organic Marketing
Have you had a bold idea for your business that you have procrastinated enacting or don't know where to start? Maybe it's the launch of a new service, online course, podcast, or so grand that it scares you? In this episode, I share a practical and simple method to bring your ideas and goals in your business to fruition: Step One: Be honest with yourself. Step Two: Tell someone you trust. Step Three: Make a plan. Step Four: Invest. Step Five: Take action. I encourage you to listen to this episode and use this method in your own business and visualise the impact and success your bold ideas will give back to you in the long term. Connect With Me:www.kristyrobinson.com.auhttps://www.instagram.com/kristyrobinson_consulting Blog, Time Blocking: Your secret weapon to getting it all done in your businesshttps://www.kristyrobinson.com.au/post/time-blocking
How can start-up businesses use digital marketing to their advantage? 1. Assuming you have your business name and logo, create your social media presence. Start by creating a Facebook, Instagram, Twitter, and Linkedin, you may wish to create a YouTube channel or branch out to other social media channels of your choosing. 2. If you don't have a logo already, create one or get someone else to create one. A logo is very integral to creating a unique brand allowing potential consumers to easily identify your business. It is the perfect way to use creative design to summarise your products or services. 3. Optimise your content for Search Engines. To begin, carry out keyword searches to improve your visibility on search engines. By doing this, you can see the words your potential consumers are most often using when searching on the internet, particularly when shopping. 4. Set up a system so you can track your results. It is important for any brand to track their results so they can know if they need to improve or not or know what areas can be better worked on. These are just a few tips to get you started on your digital marketing journey as a start-up company, once you get started with these tips you have a solid foundation for your business to gain the exposure you need. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://anchor.fm/iidmusa/message
In today's episode I talk about how you can use the AIDA funnel in your business to make more sales. The AIDA funnel is used by many businesses to understand selling & the purchasing decision. Learn about it & the actions you can take at each stage inside this podcast episode. Enjoy! The AIDA Model. Join the 1:1 coaching waitlist for September here. https://yourway.kartra.com/page/businesscoaching
Asad and Cheema discuss how one can use a podcast to grow their business without using ads. Show Your Work, the inspiration of this podcast: https://amzn.to/3bLbbrn (https://amzn.to/3bLbbrn) Let us know how you found out about this podcast at: ahmed@twothreetwofive.com Looking for a hosting platform for your podcast? We use Captivate, try it here: https://www.captivate.fm/signup?ref=ahmedcheema
All the conversations are held live on the productive creator's YouTube channel. Therefore any screen sharing that happens can be found on the replay. Live Replay: https://youtu.be/W6anUEKZU0o Guest Channel: https://www.youtube.com/user/TomSolidOfficial If you enjoy the podcast, would please consider leaving a short review. It takes less than 60 seconds and it really makes a difference. Sign up for Danny's email newsletter ("My Organized Mess") at https://dannyhatcher.com/newsletter/ for details on the upcoming guest. Follow Danny: YouTube: www.youtube.com/dannyhatcher Twitter: https://twitter.com/DannyHatcher Instagram: https://www.instagram.com/danny.hatcher/ LinkedIn: https://www.linkedin.com/in/dannyhatcher/ Website: https://dannyhatcher.com/
Data Transformers Podcast Focus on business use cases first – Greg Coquillo Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:26:39 Subscribe Share Apple Podcasts Google Podcasts Spotify Stitcher RSS Feed Share Link Embed
With so much hype about machine learning, people think every problem needs to be solved and can be solved with ML. In this episode, Greg Coquillo goes over the importance of separating use cases where ML can be beneficial and use cases where just a rule-based approach might work. Greg talked about re-learning statistics, probability, and data science to apply strategically in his job. Greg is taking his team to using ML where it makes sense such as classification so ML can do lot more and lot faster than humans. The episode also covered the importance of transparency in AI/ML and how documentation is key to driving that transparency.
With so much hype about machine learning, people think every problem needs to be solved and can be solved with ML. In this episode, Greg Coquillo goes over the importance of separating use cases where ML can be beneficial and use cases where just a rule-based approach might work. Greg talked about re-learning statistics, probability, and data science to apply strategically in his job. Greg is taking his team to using ML where it makes sense such as classification so ML can do lot more and lot faster than humans. The episode also covered the importance of transparency in AI/ML and how documentation is key to driving that transparency.
This week I talked about How to use your skills set to create a business, I talk about getting a business loans and talk about my financial journey! --- Support this podcast: https://anchor.fm/moneydojo/support
Work smarter not harder. Position your business to receive funding. Stimmy Starter Bundle available now. https://quikcopyprints.com/products/stimmy-starter-bundle
What are you using to communicate with your customers? Answering customer questions immediately is one of the best things you can do for them - and these days they expect it. We're going to break down two options: Chatbots vs Live Chat and determine which is winning the customer service game.To watch the full video of this episode visit: https://fusiononemarketing.com/chatbots-vs-live-chats-which-should-your-business-use/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam
In this Rosey Review episode [a shorter segment where I take a single topic aligned to recruitment, getting a job, or a career question I have received, and share my views], I have been asked the question “Why should a manager or business use a recruitment agency?”, a great question deserving of this space. I run through key benefits, and outline how working with an aligned, collaborative, professional recruitment agency, like Customise Talent Group, can take the pain out of your research, sourcing, advertising, interviewing, negotiation and agreement stages with support, brand alignment, market and industry expertise For any comments, questions or inquiries about how I can help you as a business or candidate, drop me an email at rosey@customisetalent.com or send me a voice memo https://anchor.fm/roseyonrecruitment/message I hope you enjoy my imperfect, whole human, realness sharing --- To find out more: Check out my links at https://linktr.ee/roseyhercareer/ Connect on LinkedIn https://www.linkedin.com/in/rosemarienathan/ Follow Customise Talent Group on LinkedIn https://www.linkedin.com/company/customise-recruitment-limited/ Check out the Customise Talent Group website http://customisetalent.com/ Check out our Customise Talent Group team http://customisetalent.com/people --- Send in a voice message: https://anchor.fm/roseyonrecruitment/message
Tax season can be TOUGH... This episode makes tax season a breeze! If you are looking for some tax-saving tips for your private practice, make sure to listen in. Hint - there may be a bonus tip at the end of the episode!If you haven't started saving for taxes, there's no time like to present. Tax are due April 15th, so there's still a few weeks to set aside some extra cash! Always make sure to talk with a tax professional to determine your eligibility for the tips listed below and to make sure you are documenting your deductions accurately.Episode Highlights:Tip #1 – Accelerate ExpensesIf there are purchases that you were going to make in Jan/Feb, you can make them in December in order to reduce your taxes now. These purchases for your businesses can be used as deductions on the current year’s tax return.Tip #2 – Retirement PlanningYou might need to open up a new account for this by the end of the year! You could do additional retirement contributions to your 401K, an IRA, a SEP, etc. and reduce your taxable income.Tip #3 – Business Use of Your Personal VehicleYou must keep milage records, but you can reimburse yourself for any milage that is business related. There are some apps you can use on your phone to help track business milage!Tip #4 – Home Office DeductionMake sure you are documenting things correctly! A home office must be used exclusively for your business.Tip #5 – Review Your Entity Structure“When is it time to be an S-Corp?” Well, there are a lot of answers to that question, but it isn’t always the best option. Make sure to review if your current business entity is what is best for your business from a tax perspective. If it isn’t, you still have time to make some changes.Tip #6 – Hiring Your ChildrenYou may be able to shift income from your higher tax bracket into their lower tax bracket in order for your child to be able to pay for expenses that you would normally pay for anyway (their car, private school, college savings, other living expenses, etc.) Make sure to track this thoroughly, they are being paid an industry average rate, and they are performing tasks that are relevant and necessary for your business.Tip #7 – Using the Augusta LoopholeYou can rent your primary residence for up to 14 days per year and not have to pay taxes on it. For example, if you are an S-Corp, you could rent your house to yourself for board meetings. Tip #8 – Health InsuranceTake your self-employed tax insurance deduction! You can also contribute up to $7,000 (if you have a family plan) into your HSA to save money for future health expenses and reduce your tax burden now.
Can I deduct home office expenses while I'm working from home? It depends. The short answer is, probably not. If you work full-time for someone else, you're out of luck. "Employees who receive a paycheck or a W-2 exclusively from an employer are not eligible for the deduction, even if they are currently working from home," the IRS noted last month. https://www.cnn.com/2020/10/19/success/wfh-home-office-tax-deduction/index.htmlThe people most likely to be eligible to claim the home office tax deduction are those who are self-employed -- meaning they run their own business out of their homes, or are independent contractors or freelancers working on assignments from home. But they must meet the following rules: You may only deduct expenses for the portion of your home that is used exclusively and regularly for business and your home must be your principal place of business. And you may not deduct expenses related to anything that is used for both your work and your home life.Business Use of Your Home https://www.irs.gov/pub/irs-pdf/p587.pdfIf you CAN claim a deduction, here's more guidance : https://www.irs.gov/newsroom/heres-what-taxpayers-need-to-know-about-the-home-office-deductionhttps://homebusinessmag.com/management/legalese/3-legal-issues-faced-home-based-businesses-prepare/Do you have a suggestion for a show topic for 2021? Email us: legalterms@mpbonline.org See acast.com/privacy for privacy and opt-out information.
#213: My recommendations for figuring out the right tax structure for your biz. To learn more about the show, please visit https://mappedoutmoney.com
Current Affairs programme which provides listeners with the latest local and International news hosted by Elvis Preslin. Tune in 104-107 every Saturday and Sunday morning from 6 to 7 am
In this episode we weigh the value of different social media platforms, and help you decide which platforms your business should be most active on.
The growth and success of every business depend on its ability to attract new customers. Listen to this episode-3 where, Nitin Bajaj, the founder, and CEO of Easyleadz discuss the importance of lead generation platforms and other growth aspects for your business. "Game of Growth" is powered by Truepush, the world's no. 1 Free Push Notification Platform. Visit us at- https://www.truepush.com/ LinkedIn- https://www.linkedin.com/company/14441490 Facebook- https://www.facebook.com/TruepushHQ/
The post Bill Raymond | Live Episode: What Is Agile? And How Can My Business Use It? appeared first on Smart Business Revolution.
To deduct expenses for business use of the home, you must use part of your home as one of the following: Exclusively and regularly as your principal place of business for your trade or business; Exclusively and regularly as a place where you meet and deal with your patients, clients, or customers in the normal course of your trade or business; A separate structure that's not attached to your home used exclusively and regularly in connection with your trade or business; On a regular basis for storage of inventory or product samples used in your trade or business of selling products at retail or wholesale; For rental use; or As a daycare facility. www.fender-tax.com
(Podcast) I have been a long time user or Teamviewer. I love the product. I have been using it for personal use. I help my mother & other family members, I help people in the Church, including my Pastor navigate through software and maintenance issues. I believe in capitalism and I believe in Teamviewers right to make money but in my opinion, they don't want to make money. They have a good product and have come up with a way to monitor and track that product. The bad part about is that it keeps people honest. The good part about that is that it keeps people honest. In this podcast I talk about my frustrations with Teamviewer and their unclear policy which has left me holding the bag so to speak. Listen at my spin on their view of capitalism.
Tech Money Talks, Careers & Dropshipping w/Pro Dropshipper Brian McCumber, like GaryVee, Tim Ferriss
Having your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews, videos, or testimonials produces engaging, reliable content. Our clients are leveraging UGC to create a pool of posts to pull from in their monthly content calendars.
In this episode, we discuss some of the more quiet aspects of the VR / AR ecosystem this year. What does this to this mean to the industry? We reflect on the past month of changes and the ARKIT3 and stability for foundation coming in only a few weeks. We move into some Q & A with Nancy as we discuss business aspects for using AR / VR here and now. Topics include interoperability of platforms towards a united ARCloud. The application void for AR / VR.
Do you know what Alexa For Business is? Do you know what a custom Alexa Skill is? You probably only think of Alexa for playing music at home or playing games, but you need to think of it for your business. Specifically, how you can train your large organization using a custom Alexa Skill only available to particular employees of your company. Listen in. I promise it's good. --- Support this podcast: https://anchor.fm/paulhickey/support
Do you know what Alexa For Business is? Do you know what a custom Alexa Skill is? You probably only think of Alexa for playing music at home or playing games, but you need to think of it for your business. Specifically, how you can train your large sales force using a custom Alexa Skill only available to particular employees of your company. Listen in. I promise it's good. --- Support this podcast: https://anchor.fm/paulhickey/support
455 Example - Business Use of Your Home --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
454 Business Use of Your Home --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
CIOTechCentral - A Podcast for CIOs on Digital and Information Technologies and Strategies
What is Artificial Intelligence or AI? What are the related technologies of AI? And what are some of its basic use cases? In this episode, [...] The post A Review of Artificial Intelligence (AI), related technologies and business use cases appeared first on CIOTechCentral.com.
During one of our weekly Data Driven Q and A sessions with partners and clients, Gaye Lynn Wilson, VP of National Pro Fastpitch, asked a great question - how should our business leverage TikTok to promote an upcoming event? In this case the event she was referencing is the 2019 NPF Draft, scheduled for April 15 in Nashville, TN. First of all, to set the stage for my answer, I talk about TikTok. What is it, exactly? Well, if you had heard of the lip syncing app Musical.ly, TikTok purchased Musical.ly and now basically is Musical.ly. TikTok, according to Variety and courtesy of FangDigital.com, has more than 80 million US users, and almost 800 million users when you include its international audience. Reference: https://fangdigital.com/using-tiktok-to-promote-your-business/ And if you remember the six second video app Vine, TikTok is like Vine, combined with Carpool Karaoke (a short on the Late Late Show with James Corden). Service providers, like Dentist - Dr. Chithra Durgam DDS have used Musical.ly, now TikTok to promote their businesses, and Sports and Entertainment companies like NPF can definitely leverage their assets in terms of players, mascots, cheer squads, coaches, etc. to create short, fun videos with music that are relevant to their brand. The example I talk about in this video refers to using the players "at bat" song or future "at bat" song, in the case of NPF draftees, and having them create short music videos where they lip sync to their future at bat song. What I don't mention in the video is that it could also be used to take highlights and simply chop them up in post production to make them shorter, like top 10 plays, but only showing 1-2 seconds of each play. I think the biggest thing to remember though is that leveraging TikTok is just like Facebook, Instagram, LinkedIn, Google My Business, Pinterest and others.... IT'S ABOUT CREATING THE CONTENT CONSISTENTLY and making it relevant and native to the audience on each platform. It's not about simply "being on a platform to check the box." It's about meeting your audience where they are, with a message that's relevant to them and doing it consistently over the long term. The actual question is: How can you repurpose your current content to consistently make it relevant to an audience on TikTok that you're ready to engage with over the next 24-36 months? --- Support this podcast: https://anchor.fm/paulhickey/support
The Accountability Minute:Business Acceleration|Productivity
Today, we are talking about Tip #2 to increase the productivity of your business which is to: Work each day with a To-Do List. I prefer to call this list a Prioritized Action List because everything should be in priority order all the time. Since most people call this list a TO DO List, we will use this label. Creating a to-do list is one of the most efficient ways to increase the productivity of your business. Crafting a detailed to-do list for you and your team will help them comprehend exactly what is expected of them each day. This will motivate them to complete the tasks they've been given with the greatest efficiency and effectiveness. If your assistant or team is known for procrastinating, this is an especially effective tool for encouraging them to stay focused. When you don't leave wiggle room for lollygagging, you'll have one heck of a productive team. Customize each To-Do List to each team member, so that each team member can be held directly accountable for their actions. Encourage a team atmosphere, but convey there are consequences individually as well as collaboratively for tasks left incomplete. You may use their individual performance to establish performance merits, to encourage efficient team productivity. Say for instance, you establish a goal that if the team can drive X number of dollars in revenue within 30 days, you will treat them to a nice dinner, gift certificate to an online store, or shopping spree worth $100 at their favorite store. If you get value from these Podcasts, please take a minute to leave me a short review. I would really appreciate it. Let me know if you would like me to talk about certain topics that you feel would be of value to you. Want more from The Accountability Coach™, subscribe to more high-value content by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Join the Silver Inner Circle (IT'S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources, so you can begin achieving your goals in the timeframe you want and have the life you desire. Get started today by going to https://www.accountabilitycoach.com/coaching-store/inner-circle-store/ and Join the FREE Silver Inner Circle. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my Accountability Coach iTunes podcast for longer high-value content (https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573) - Check out my Blog (https://www.accountabilitycoach.com/blog/) - Subscribe to my YouTube channel (https://www.youtube.com/annebachrach) Business professionals and entrepreneurs who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today.
Are you ready to make a move if an opportunity comes your way? For Ann Carter, Vice President of Purchasing and Supplier Management, being prepared is the key to advancing in your career. Ann provides insights about why soliciting feedback is so important and offers actionable advice on best practices for collaborating with purchasing and how to solve complex challenges. This interview provides so many insights you will want to listen to the very end! 8 Best Practices to Implement in Your Career and Business Use emotional intelligence - ask for feedback.If you feel there are obstacles in your way, it is important to ask for feedback and learn from it. Listen to the feedback, coarse correct where you can be successful and remember to stay authentic to who you are. Ann recommends to “go for it, don’t look back and don’t let ethnicity be a hindrance.” Be honest when you find you are stuck.It is important to remember you are the first person who can implement a change. Talk to other groups across your organization, share your interests and be sure to let your boss know what you want to do. Considering a pivot - your skills are transferrable.Ann made several career moves and she shares how leadership, analytical skills are all applicable in different roles. Include face-to-face contact for global teams. Ann shares at the heart people are the same no matter where they are located. In addition to using video technology, there is no replacement for in-person connections. Collaborating with purchasing should include these 3 things: Get purchasing involved as early as possible in a project. Remember that purchasing are stewards in selecting 3rdparty vendors and there to help. Make sure there is a clear definition of what it is you want. What is the product and service you need. Ambiguity makes the selection process difficult. Understand supplier selection is a process. It starts with selection and interview suppliers that have the right services and then choose the right partner. Purchasing is an integral partner of an organization especially when natural disasters strike. Ann tells a great story about how her company formed a SWAT team to fly supplies to Puerto Rico after hurricane Maria. Be prepared for opportunities to come your way. Plan where you want to go and be ready for the chance to make a move. If you take too much time to decide the role may go to someone else. Leadership means having faith and being eager to learn. As long as you are learning, the experience will follow. Favorite resource-“Leading at the Edge”by Dennis Perkins, Margaret Holtman and Jillian Murphy. There are 10 leadership principles and the one she likes the best: “Never give up-there is always another way.” Ann Carter. If you would like help with leading teams or any of the content covered in this interview, reach out to me, I love to hear from you! Thanks as always to Christy Haussler and Team Podcastfor editing this episode.
Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots. In today’s episode, Dana’s going to teach us how it’s done. What You’ll Learn The two main Facebook chatbot programs that she recommends Creative implementations of Facebook […] The post 232: Facebook Chatbots – Creative Business Use Cases With Dana Tran appeared first on MyWifeQuitHerJob.com.
The Art of Storytelling with Faye Kankowski Faye joins the Next 100 Days podcast, to talk about storytelling. Her Polish Grandad moved to the North East, to work at Ashington Pit. Famed as the birthplace of the Charlton football brothers. Faye is just 24 years old. What's Faye's Story? When she was younger, 18, she wanted to get rich. Things changed. She got herself into storytelling in the field of dance, music etc. About 4 years ago, she was hitching around Ireland. She attended the Cape Clear Storytelling festival. Click the picture below which takes you to this year's festival. What would she do? She was at a Storytelling festival and that meant she had to get up in front of a pretty large audience and tell a story. In her tent, she quickly created a story. It took an hour. Maybe 25 to 40 people listened to her story. She was terrified, but she got involved. The story was about a guy waking up on a beach, finds a dog, the explore and comes across a witch! Then he wakes up? It was a short story. Faye got into organic farming. She discovered a passion for talking. She's a Geordie who loves to talk. The Business of Storytelling How did Faye get into the business of storytelling. A few years passed by and Faye worked hard, but didn't exactly make a boat load of money. She got by. She doesn't have an expensive lifestyle. After watching people online, she met a previous guest Ernie Boxall, Episode 3 no less! She started storytelling online. She wanted to create a storytelling community where it is like nursery where you sit quietly, sat in a circle, sharing your experiences. 5 to 10 minutes per day. Our experiences can help others. The Art of Storytelling When you read something it is very different from when you speak it. http://thenext100days.org/wp-content/uploads/2018/07/Faye-on-Storytelling.mp4 She read Animal Farm in 17 minutes. Faye records mainly through Facebook Go Live, it is more natural. What is Faye Trying to Achieve Throughout history, we have shared stories. Everyone owns one screen. If you chose, you could get through a day without interacting. We are losing the skill of telling stories. Its about life experience. Recording important moments. From a business point of view, this is the way to engage people. Would you tune into the guy who tells you he made a million, or the guy telling you how things went wrong and where that took his life? Probably the latter, Faye says. Stories really work in a classroom. Business Use of Stories Faye has got into a business opportunity selling medical devices. There are a lot of testimonials out there, but she sells by telling stories. The way the product has changed their lives. It helps to get the word out about the products. We are suckers for drama. And negativity. How you turn it around is really compelling. Faye is starting to help others. To teach people. To find an online community, who will engage with them. It is easy to become a name online, who types words. You could be a robot. Tell stories by video instead. Telling Stories Outside Graham mentioned buying a Gimbal... it's the FlowMotion One. Do you have experience with gimbals? Share your experiences and videos on our Facebook group. http://thenext100days.org/wp-content/uploads/2018/07/FlowMotionOne-on-The-Next-100-Days-Podcast.mp4 Pre-order, but expect a little wait. They are very popular. Video only gets really interesting when you tell a story... http://thenext100days.org/wp-content/uploads/2018/07/Faye-Kankowski-Storytelling.mp4 Everyone has their own approach. Practice makes you better, but just start. This is the age of video. CEO Movement Faye is a Business Coach at CEO Movement It's a platform that allows ordinary people to set up their own online business. It is an affiliate business. They work with high ticket products, high commissions. They share reviews, information about Twitter, LinkedIn,
Host Don Marsh talked with three guests about the business and use of artificial intelligence in St. Louis in advance of a conference on Tuesday.
The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
Wow, that's a weird thing for a marketer to suggest!? Right? STOP spending money advertising your home care business? Maybe not every dime..but how about being able to significantly decrease the amount you spend on things like newspaper (really people?), print, AdWords, facebook, and direct referral marketing?
Recorded live at Cisco Live Barcelona! Your wireless network can deliver more than connectivity. Forward-looking thinkers such as Cisco Champion Daniel Larsen are exploring the wide-ranging possibilities of wireless when combined with Cisco Connected Mobile Experiences, or CMX. At Cisco Live in Barcelona, Daryl Coon, Product and Solutions Marketing Manager, sat down with Daniel Larssen, network consultant for Tele2, to discuss and live stream about his work with CMX and indoor location services. For more on this topic, check out the link below: http://cs.co/9000DP4zQ
In this episode of AI in industry, we speak with Michael Johnson, the director of research and innovation for Interactions llc, in Boston MA. Michael explores the inbound (human to machine) and outbound (machine to human) applications of voice based natural language processing (NLP) and also talks about attaching a timeframe to how soon small and medium enterprises (SMEs) would have access to this technology in a financially sensible manner. Although NLP is often associated with chat or text interfaces, voice is important for applications in call centers, mobile phones, smart home devices, and more. In addition, Michael explains that voice involves unique challenges that text does not have to deal with - including background noise and accents, which need to be overcome to deliver a good user experience. See the full interview article with Michael Johnston live at: www.techemergence.com/overcoming-challenges-spoken-voice-based-natural-language-processing-nlp-business-use
sources of stories from today: https://www.one-tab.com/page/ALgMspcfRDmzcCP2TKriwA ↓↓↓timestamps↓↓↓ 1:18 - US Government Institute Claims Bitcoin Cash Is ‘Original' Bitcoin 4:36 - SBI Ripple Asia Forms Consortium to Bring DLT to Securities 7:07 - Hyperledger Sawtooth Is Ready for Business Use 10:25 - Bitfury Enters Bitcoin Crime-Fighting Business 13:26 - Hong Kong to Educate Public on Crypto and ICOs 14:34 - South Korea: Anonymous Trading Ban Leaves a ‘Million' Users in Limbo 15:53 - YouTube ads secretly mining Monero, leaching computing power 22:06 - CME/CBOE Bitcoin futures contracts 22:23 - 'Bitcoin Could Alter the World,' Says Former US Senator If you want more, connect with us online at the following places: Website: https://krbecrypto.com/ Shop: https://shopkrbecrypto.com/ Services: https://krbecrypto.com/services/ About Us: https://krbecrypto.com/about/ Subscribe to our YouTube: https://www.youtube.com/krbecrypto KRBE Twitter: https://twitter.com/krbecrypto KRBE Facebook: https://www.facebook.com/krbecrypto/ KRBE Instagram: https://www.instagram.com/krbecrypto/ King Twitter: https://twitter.com/KingBlessDotCom Bitcoin Zay Twitter: https://twitter.com/bitcoinzay Business Inquiries: krbe@krbecrypto.com Donations Welcome: Bitcoin: 1NTnWaGowHEh9VRWMXWTiqWpQT9vjP5Ukd Litecoin: LSc2bEAMEbGSHKx54GUt4xi1eZQqtscv8i Thanks for listening and remember to subscribe for daily content where we give away free Bitcoin!
I regularly get asked by clients "what social media platforms should I use?", or "I am a finance company, Is Instagram right for me, or should I just use LinkedIn?". That is why I put this audio together, to help people and businesses distinguish the platforms they should be on, to enable them to reach their perfect target audience.
Listen to Rhea Freeman give her thoughts on "What Is The Best Social Media Platform A Small Rural Business Should Use?". Please visit Rhea at http://www.rheafreemanpr.co.uk/
Jarvis Labs why founded and when Jarvis Labs was founded six years ago and was more or less kind of just an accumulation of lifelong work and, specifically, in the IT industry, around cloud services. We formed it with the intentions of really kind of getting to the next level in cloud and the cyber spectrum of opportunity. You know, we’ve developed some cloud technologies and built our own infrastructure. What do you do We bring an enterprise level of support and services to small and medium businesses, to startups. We’ve helped companies go from zero to all the way. What do you do for Startups Startups have trouble getting to the next level or leveraging that next piece of technology that they need in order to thrive or in order to make a manufacturing process work or whatever it is. Jarvis Labs (https://jarvislabs.com/company) is with our repertoire and experience implementing technology in a wide variety of places, we’re usually able to find that missing piece or we’re able to develop that missing piece that startups are looking for. The early years My grandfather was an old Air Force electronics technician. He ended up being an IT guru, an IT head of his oil field company back in the ’80s and ’90s. He always made sure I had a computer to work on and some connections to work with. We used to figure a lot of things out in my grandpa’s office. My first real job in the industry was taking computers apart and cleaning them. Mom calling My mom even has contacted me through the help desk when she wasn’t able to find me. The guys at the help desk gave me a hard time about it. But, you know, that’s what it’s there for. Use it. Create a ticket. Call your mom. First invoice My first invoice as a 16-year-old was to a feed store in my hometown for fixing a printer and upgrading some RAM. We are recruiting We’re not recruiting for anything specific but we’re always recruiting for the right fit. Building fast computers-Rock Silo We’re running everything out of active fast memory. Fast-forward to now, especially with our Hyper Expanse technology, that’s one of the Rock Silo offerings. We’re able to…we’re just able to bundle more computing power, more processing, more memory, more hard drive space. It’s just, it’s amazing, it’s exciting. Rock Silo Rock Silo (https://rocksilo.com/) builds appliances. We build appliances that you can plug into your network and it provides a specific service. So one of those is spam control. I call it an artificial intelligence engine because it takes some thousand or so different rules, computing rules, and makes a decision over whether or not to deliver that email, whether or not to hold that email until maybe we’d get some updated signatures from the rest of the world. Big computers, virtual machines If you’re running a CAD workstation, you have your workstation, you’ve got your video cards, you’ve got your…whatever it takes to make that 3D model look good. Well, under our Rock Silo offering, through a virtual workstation, you have more power. You can do, in 15 minutes on an engineering simulation, what you used to take two weeks. I mean it’s, you punch a button and you’re using the computing power to do this work. Government contracting assistance On the government contracting side, you’re required to have an IT infrastructure. You’re required to have authentications in place. You’re required to have, sometimes, your own email server. Jarvis Labs can just kind of step in and help meet certain requirements to get you in the room. 3D modeling on CAD programs and the ability to use the Silo, what’s the typical commentary that you hear from those types of engineering folks? They’re sold on it before we even turn them on. I can do a five or...
Episode 9 – The Start a Local Small Business Podcast Today’s Topic: Ep 9 - Should Your Local Small Business Use an LLC or a Sole Proprietorship (DBA) Which Legal Entity is Best for Your Local Small Business? Here is what we discuss in today's episode: When you put your business together you will want to form some type of a business entity to keep your business separate from your personal. Business entities will also serve as a form of protection in some cases. The two most common being LLCs and DBAs. So today we will discuss limited liabilities companies and sole proprietorships or dba (doing business as). Plus which one might be best for you and your new company. Starting a Local Small Business Website: StartALocalSmallBusiness.com OTHER HELPFUL LINKS For more tools & resources for local small business owners: LocalSmallBusinessCoach.com Don’t forget to listen to the Local Small Business Coach Podcast Have a question? Shoot me an email at Tammy@LocalSmallBusinessCoach.com Get Your FREE eBook - 8 Steps to Increasing Your Profits in Your Local Small Business Take the Course: Enter PODCAST for 25% off: Start A Local Small Business Advanced Course WHO THIS PODCAST IS FOR: local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams
Disney uses - has always used - video for its marketing purposes. Clearly they have plenty of budget and tech and content to film and put online, but they're Disney. So... should YOUR small business be using video marketing? Let's discuss it!
The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)
Personal Use of Social Media vs Business Use Summary This episodes focuses on personal use vs business use for social media networks and how to make the transition. How using Twitter, FB, Yelp, Snapchat, etc...
“What the secrets of successful podcasts?” is a question I get asked a lot. And, in a recent conversation with Jules Galloway, a naturopath and podcaster based in Byron Bay, Australia. I asked her about her podcast journey, why she got started and how it’s changed her business. What Jules shared with me made me realise just how can my business ... Read More The post 3 Secrets of Successful Podcasts: How Can My Business Use a Podcast? appeared first on Amplify Agency.
“What the secrets of successful podcasts?” is a question I get asked a lot. And, in a recent conversation with Jules Galloway, a naturopath and podcaster based in Byron Bay, Australia. I asked her about her podcast journey, why she got started and how it's changed her business. What Jules shared with me made me realise just how can my business ... Read More The post 3 Secrets of Successful Podcasts: How Can My Business Use a Podcast? appeared first on Must Amplify.
A Conversation with Cyndi Zlotow Entrepreneur, Self-starter and eBay Power Seller and Coach. She was quite an inspirational interview. The true story of a BORN entrepreneur who was always looking for something to sell as a kid, then when she needed to stay home, she found a way! An AMAZING way to do it! Your […] The post Stop worrying about starting an eCommerce business Use this Formula appeared first on Custom Ecommerce Web Development.
On today’s show, we’re shaking things up a bit. Rather than grilling a guest with questions, we are the ones in the hot seat! Can we take the heat?! You'll have to listen to find out :) We're chatting with Maggie Frank-Hsu, a content marketing and social media consultant. Maggie and Beth Anne met at Social Media Marketing Day in San Diego, and they bonded over a mutual love for social media along with agreeing that, "hey, this motherhood thing is really hard!" They've been grabbing coffee and chatting all things business ever since. Since Maggie really knows her stuff when it comes to social media, we decided to be a little bit vulnerable today. We gave Maggie complete reign to tear us apart when it comes to our Facebook strategy. "Throw us the book!" we told Maggie, and she kindly obliged. (In all honesty, Maggie is super sweet! We knew we were in good hands!) On The Podcast 02:00 - Facebook Growth to Over 200K03:24 - Without a Goal, What's the Point?05:10 - More Than A Like07:34 - 3 Questions to Ask for Perfect Posts11:40 - Avoid That Tempting Cute Kitten!14:57 - One and Done!17:58 - A Brilliant Visual for the Perfect Post!22:55 - How to Create an Insane Amount of Content in a Tiny Amount of Time25:05 - Our Secret Weapon29:50 - An Important Reminder about Facebook Ads31:35 - Put Yourself in Their Shoes34:12 - How Often Should you Post?41:11 - How to Ride a Trend while Maintaining your Brand Press Play on the Podcast Player Below to Learn Brilliant Facebook Strategy from Maggie! Facebook Growth to Over 200K Maggie lives in San Diego with her husband and 15-month-old son. Originally from the East Coast, she has spent the better part of her professional career working in NYC and Charlotte, North Carolina. Trained as a journalist, Maggie took a job at a startup and eventually found herself working in marketing. Maggie took the position of Social Media Manager with a nonprofit called Understood.org. There, she was heavily involved in strategy building leading up to the organization's launch. During her time in that role she was able to garner wide visibility for that group’s Facebook page and grow it to over 200,000 engaged fans. Maggie now works as an independent consultant for small business owners - helping them connect with their ideal customers and reach their goals when it comes to social media. Without a Goal, What's the Point? While this episode focuses exclusively on our Brilliant Business Moms Facebook page, much of what Maggie will discuss can apply to many different social media channels. (Just bear in mind the unique nuances of each as you implement these tips yourself.) Before we dig in, Maggie wants us to remember that there's a clear distinction between what we do on social media with our personal accounts and how we use it for business. Often, new business owners forget this or get confused. But there are clear differences that we should keep in mind. Personal Use of Social Media Is about maintaining a certain persona We're presenting a certain version of ourselves to the world. We collect and curate any and all content that we deem interesting enough to share. Business Use of Social Media Social media use should be directly tied to business goals Social media use is about revenue generation We generate revenue with social media by first getting more potential customers interested in our product or service. We should have specific measurable goals such as clicks through to our website or email subscriber growth. More Than A Like Currently, our Brilliant Business Moms Facebook page has 4500 likes. (Yay! Thank you for being awesome fans!) Likes are often the first metric people look to when determining the success of a Facebook page. But Maggie says number of likes don’t actually tell much of the story. Some people may ‘like’ your page once, but promptly forget about you. And with Facebook’s algorithm, we know that the vast majority of your fans won’t see your content. Others may like your page, but never engage with your content. That’s why Maggie says engagement metrics are far more telling. To encourage those of us with smaller numbers, a page with not many ‘likes’ could still have tons of engagement! 3 Questions to Ask for Perfect Posts A great strength of the BBM Facebook page is that it isn’t salesy. If you’re only using Facebook to push product, you may want to rethink your strategy. Imagine how those sales-heavy type posts are perceived by your audience. People are usually scrolling through their newsfeed in quick bursts of time, like waiting in line at Starbucks. Under these conditions, users are looking for content that catches their eye quickly and will pique their interest to read later. They don’t want a virtual megaphone in their face. Your purpose behind sharing content on Facebook shouldn’t simply be to “get people to see your page.” Instead, craft every post you share on Facebook with a specific end goal in mind. Maggie shares tips for developing the type of posts your audience will like: Ask your customers what types of posts they enjoy. What pages do your customers follow? What do they like about those pages? What are some interests from your ideal client? Avoid That Tempting Cute Kitten! It is tempting to post content solely to get a response from your audience. (Gosh, we love those likes and comments!) But while posts should resonate with your audience, they must be related to your business too. It's difficult to draw in your ideal customer if your posts are all over the place. Pictures of cute kittens are often popular on personal newsfeeds, but that doesn’t mean you should necessarily share a photo of your cat Whiskers on your business page. One unique way to bridge this gap is to try out interactive Facebook posts on your business page. Maggie liked this post Sarah shared recently. This post drew in our audience and created a space for conversation and connection. Because our brand is partially driven by personality (we want our audience to get to know each other) this post did really well. The bottom line is to be organic with personal-type posts and not abuse them for the sake of a like. One and Done! Most business owners simply want to run their businesses, not engage in social media marketing. Brilliant Business Moms is a unique hybrid because part of our business is sharing social media marketing tips! However, as more solopreneurs enter the marketplace, social media marketing is going to have to be a part of their business model. If you’re intimidated about carving out time for Facebook in your packed schedule, Maggie suggests creating a posting calendar and scheduling out posts. You can do this in one block of time using services like Buffer and Tailwind, or simply using Facebook Pages’ built-in scheduler. The key is to be consistent, and following a calendar is a great way to ensure consistency! I just love how strategic and thoughtful Maggie is with social media. Be sure to grab her Guide - 3 Tips for Using Social Media to Find Customers. A Brilliant Visual for the Perfect Post! Maggie created a Venn diagram visual to help business owners identify the type of Facebook posts (really, any content!) they should be creating. Circle A includes ‘Problems Your Ideal Client is Googling’ and Circle B includes ‘What You Feel Like You Could Write About Forever’. In our case, Circle A would be topics we often see in our Facebook group: How to balance staying home with kids and getting work done. How to grow a business with limited time. Circle B would be topics like: How to use social media to build your business. The ins and outs of small business taxes. What’s the intersection of these two? Our favorite mamaprenuers are interested in getting the most out of their time, and we’re interested in helping them build their business! That means we should be writing content like: How to use Pinterest in the most time saving way to build your business. Organizing your business finances in 5 minutes a day Maggie noticed the recent share of our Tailwind affiliate link on Facebook as a teachable moment. Rather than simply sharing the link, as we did, Maggie suggested we could have written a blog post entitled ‘How Tailwind Saves You Time And Gets You More Customers’. That title would have been highly specific about the benefits of Tailwind to our audience, and probably would have gotten that Facebook post more engagement. How to Create an Insane Amount of Content in a Tiny Amount of Time The great thing about Circle B ‘What You Feel Like You Could Write About Forever’ is that it will be very easy for you to create a lot of content in a concentrated amount of time. Plan For Creating an Insane Amount of Content in a Tiny Amount of Time: Think of as many blog or video titles as you can. (Maggie says shoot for 30.) Choose about 10 or so and schedule out when you want to publish that content. (You could use the Editorial Calendar in our Brilliant Business Planner!) Write an outline for each of the 10 topics. When you have a free afternoon, start typing! If video is more your speed, it only takes a moment to pick a place with good light in your house and set up your smart phone camera. Once your content is ready to go, prep and schedule the posts to go live according to your calendar. Pat yourself on the back, way to go mama! Our Secret Weapon Thanks to this podcast, we already have weekly content creation built into our schedule. How would content sharing look if we were to apply Maggie’s strategies? Maggie mentioned this Facebook post from December 29th sharing our interview with Danielle Arran. This particular post was a straightforward share of our content. Nothing super complex. What if we were to use Maggie’s Venn diagram? How would that look? Actually, in a January 6th post we unknowingly did what Maggie described! Same principle, we shared this blog post from our Blab with Crystal Paine, but with a twist. Victoria asked a question that fell into Circle A, “As a working mom, did you ever struggle with feeling less-than professional?” And we, through Crystal, were able to provide the answer. And, as it turns out, we did see much more interaction from that post ‘How To Balance A Business & A Baby...Without Going Insane!’ If we were to repeat this process every time we shared a podcast episode, we would not only likely have more fun creating content, but we would probably see more engagement. So, how could we rephrase Danielle Arran’s episode? Like this: “You Asked How To Grow Your Email List, and Danielle Arran Has The Answer!” Maggie’s advice is that there is power in explicitly stating a problem and how you intend to solve it. Another great tip Maggie had is to pull quotes from our podcast conversation to create even more posts and shareable graphics. Great idea! We need to get on that one... An Important Reminder About Facebook Ads These strategies sound great, right? While the tips Maggie shared are excellent best practices to optimize your Facebook page, they aren’t the end of the story. Facebook isn’t really free. The social media network clearly favors those who are willing to invest in advertising. But, for a paid ad to be successful, Maggie still reminds us that you should clearly know what you want to get out of your post. If we were to write a blog post about Tailwind saving time, as Maggie suggested, we could put money into advertising with specific target goals. Maybe we want to target previous visitors to our site or women ages 25-35 with children. Facebook ads can be great, but only if you have a very specific business goal in mind. Put Yourself in Their Shoes Maggie brought up a great point when it comes to sharing on Facebook. As a business, we often share while we're on our business page. We're seeing all of our past posts, and clearly, we intimately familiar with what Brilliant Business Moms is all about. But that's not how a Fan of our page sees things. We have to put ourselves in the shoes of the woman holding her phone, waiting in line at Starbucks. (Venti half-caff caramel macchiato, please!) If a fan likes your page months ago, but has never interacted with you, chances are they don’t remember the details about your brand. For that reason, Facebook posts should be self-contained. You want each post to carry a bit of your personality, to be distinctively marked by who you are. Profile and cover photos should clearly include your product or service. Since you don’t have control over who is seeing your posts, you have to pretend as if it’s everyone’s first time being acquainted with your brand. How Often Should you Post? For a business our size, we wanted to know how often we should be posting to our Facebook page. Once a day? Twice a day? Maggie surprised us a bit and doesn’t buy any advice that says you should post a specific number of times a day. She figures that we actually don’t know a whole lot about Edgerank, Facebook’s algorithm that determines who sees what content and when. If we were to be posting multiple times a day, even our most loyal fans may not even notice. (Maggie cited this article from Slate.com by technology writer Will Oremus.) Maggie suggests simply experimenting to find the perfect posting schedule for your business. Try out a souped up posting schedule for a few weeks, then evaluate: Is that posting high frequency worth the effort? Are you seeing measurable results? (More or less interactions?) You have to decide if the increased time is worth it. Ultimately, consistency is key. If you’re just getting the hang of Facebook, choose a posting frequency that you can certainly manage and go from there. How to Jump on a Trend while Maintaining Your Brand Maggie used the example from her Understood.org days. Back when the Black vs. Blue Dress controversy went viral, the editorial team at Understood.org wrote a blog post about percecptions of people with learning and attention issues tangentially related to the viral phenomonen. In the Facebook post sharing that blog, Maggie made sure that the post presented Understood.org’s vision and purpose. That particular post did very well because it caught onto an idea, albeit a momentary one, its audience was interested in (the Blue/Black dress) and intersected it with the core vision of Understood.org. Maggie recommends using and referencing hot trends, but only you can tie it back to the core of your business. Don't forget to grab Maggie's Guide: 3 Tips for Using Social Media to Find Customers Stay in Touch with Maggie! Site: MaggieFrankHsu.com Pinterest: Maggie Frank-HsuTwitter: Maggie_FHLinkedIn: margaretmaggiefrank
When you purchase a computer or camera for your business, are you unsure about how much you can deduct as a business expense since you use them for personal reasons as well? The answer to that tax question awaits you below! The Background In Episode 107 we talked about Assets and Depreciation, and that information was the background information needed to help you understand this episode a little better. Here's the cliff notes version. An asset is something that provides benefit to your business for more than a year. Computers and Cameras are assets, but paper and ink are not. Normally when you purchase an asset, the IRS wants you to depreciate it, which means you record the expense over the period of time that you will be using the asset instead of recording the entire expense in the year you purchased it. Splitting up the cost over several years is called depreciation. Computers and Cameras When it comes to some smaller "entertainment use" equipment, the IRS has some different rules. These items - such as computers, cameras, and video recording equipment - are called "listed property" by the IRS. Business Use vs. Personal Use The first thing you need to do is determine what percentage of the time you are using that equipment for business versus personal use. Let's take the example of a camera that you purchase for your business. You might use the camera for personal reasons such as taking pictures of your kids, but you also use that camera for product and blog photography. The IRS wants you to create a log and track how much you use your camera for your business and how much you use the camera for personal purposes. This splitting up of business and personal use for purchases was also discussed in our episode on Business Expenses for Bloggers, specifically materials and supplies. Some Examples As an example, let's say we purchase a camera for $2,000 and use it 75% of the time for the business. Normally you would take 75% of the cost of the camera, $1,500, and depreciate that amount over the next several years. The $500 is personal so that is not a tax deduction for your business. But, if you use the camera over 50% of the time for your business, and in our example we did, the IRS has a rule where they will let you take that full business expense portion as a tax deduction in the year you purchased the item, instead of depreciating the cost over several years. They call this a Section 179 Deduction. All this basically means is that you can expense the business portion of the cost of the equipment all in one year, instead of spreading it out over several years through depreciation. What if you don't use the equipment over 50% of the time for your business? You can still depreciate the business portion, but you can't elect the Section 179 Deduction to take the expense all in the first year. The Exception If you have a computer that you keep exclusively in your IRS qualified home office, then 100% of that computer cost can be taken as a Section 179 deduction. You can deduct the full cost of the computer as a business expense in the year you buy it, instead of depreciating it over the next 5-7 years. A second example: Let's say you buy a laptop for your business, but because it's mobile, you don't use it exclusively in your home office. We'll say it cost $1,000, you keep a log, and you use it 90% of the time for business. Because you use it over 50% of the time for business, you can elect the Section 179 deduction at the end of the year. So 90% of the cost, or $900, can be deducted as a business expense on your tax return in the year you purchased the computer, instead of depreciating it and spreading out the cost over the next few years. The 10%, $100, is just a personal expense, and is never a business tax deduction. Don't Worry! Electing Section 179 deductions takes place on Form 4562. There is a maximum Section 179 deduction, but the maximum was $500,000 for 2014! Don't get worried about all of these rules and forms. If you use tax software (such as H&R Block or Turbo Tax) or use a tax professional, they will know what questions to ask you and what forms to fill out. What you need to know is that when you buy equipment for your business, you need to determine how much you are using it for business purposes, and how much for personal reasons, so that you can take advantage of the tax rules. I bet most of you are buying equipment, using it mostly for business, and not taking a deduction on your business taxes. You are just eating that cost with your personal funds. Don't do that now that you know you have a legitimate tax deduction! Converting to Business Use Let's say you bought an asset before you started your business. You bought a $2,000 camera in 2014, but you didn't start your business until 2015. Keep track of how you now use it for business and personal use. The portion that you use for business, you can depreciate based upon the item's current fair market value (fmv). So if the camera is now worth $1,000 in 2015, but you use it 75% of the time for your business, that's $750 you can depreciate over the next several years and get that tax deduction. It will take time to track business and personal use of your equipment, but it is well worth it to legitimately save some money on your taxes. Resources The IRS Tax Guidance on Listed Property is found within Publication 587 What do you think? Do you have any new deductions you can claim on your taxes this year? -Sarah In accordance with IRS Circular 230, we advise you that any discussion of a federal tax issue in this communication is not intended to be used, and cannot be used by any recipient for the purpose of avoiding penalties that may be imposed on the recipient under US federal tax laws.
Randy Gage returns to the show to bring the truth about what it really takes to become financially free and independent, and the non-negotiable mindset you must have to stop making excuses and start reaching your goals. Learn more about Randy, his books, and his programs at http://www.randygage.com. Randy helps people transform self-limiting beliefs into self-fulfilling breakthroughs to achieve their dreams.Support this podcast at — https://redcircle.com/the-quote-of-the-day-show-daily-motivational-talks/donations
© 2020-2025 Ivy Podcast Discovery LLC
