Podcasts about drives

3pm: I Was Thinking: New Years Resolutions and the CIA Selling Heroin // This Day In History: 1947 - “A Streetcar Named Desire” opens on Broadway // Waymo Drives Into Police Standoff in Los Angeles // John’s daughter rode in one this morning 

Get the Giant 5 Course Bundle for 60% Off - Use code SANTAISCOMING at https://www.creativrise.com/coursebundle. Offers ends on Dec 10. Discount limited to the first 50 creators to use the code: SANTAISCOMINGThis week Joey & Christy discuss strategies for maximizing holiday style sales opportunities, like Black Friday, Cyber Monday and Holiday sales. We emphasize the importance of understanding consumer behavior, crafting effective sales offers, creating urgency in your marketing, and transitioning from a consumer mindset to a seller mindset.Best part about this 4 step marketing strategy is that it's not only for special holidays on the sales calendar.. if you do it right - you can boost sales at any point year round as a self employed creative!If you want to join the 400+ graduates who have made $112M over the last 6 years & who are succeeding at doing what they love, crossing the 6 figure mark and breaking the creative struggle.. Round 15 starts in Feb 2026!In the 6 Week Creativ Rise Mastermind, you will learn (and implement):How to build a 6 figure business foundation through creating unique and accurately priced offersMastering attracting ideal clients through building a clear and solution-oriented brand strategyNurture and build a high-value network of potential clientsCreate a marketing lead generation system (both outbound and inbound) that brings the right clients through your doorLearn to sell like a pro with confidenceScale your creative business to 6 figures and beyond in a healthy, sustainable wayIf you are a photographer- filmmaker- content creator- social media manager in the wedding or brand space.. THIS IS FOR YOU!Get all info and watch client testimonials here - www.creativrise.com/Free Tools & Trainings:→ Pricing Calculator: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/pricingcalculator⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Productivity Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/productivity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ $10K/Mo Creator Workshop Replay: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Money Management Training: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/moneytraining⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Fix Your Inquiry Form: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/inquiryform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen & Subscribe:→ Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠apple.co/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠open.spotify.com/show/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Along:→ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@joeyspeers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@christyjspeers⁠

Obesity increases Alzheimer's risk by altering how fat-derived vesicles communicate with the brain, causing amyloid proteins to misfold and form toxic plaques that damage neurons and impair cognition Specific lipids from obese individuals, including sphingolipids and ceramides, create oxidative stress in brain cells, reduce mitochondrial energy production, and accelerate the formation of sticky amyloid aggregates Excessive fat consumption promotes Alzheimer's development, though balanced, controlled intake at lower concentrations helps inhibit amyloid aggregation and reduce disease risk Leptin resistance from obesity prevents this protective hormone from reaching the brain, disabling the cleanup process that normally breaks down amyloid proteins while worsening inflammation and cognitive decline Cellular health restoration requires eliminating four key factors — excess linoleic acid from vegetable oils, endocrine-disrupting chemicals, electromagnetic fields, and endotoxins in the gut

Passenger started as a simple lifestyle idea yet grew into a purpose led brand with a loyal community and a clear mission. This episode breaks down how it happened and what founders can learn from the journey.Speaking with Richard Sutcliffe reminded me how often founders overlook the power of building something with clear intent. Passenger began as a small lifestyle project shaped by surf trips, long drives and a need for breathing space. It grew because the purpose was honest and the community saw themselves in the story. Ritchard talked openly about the pressure of personal challenges, the role of naivety, the importance of ego control and the reality that a brand must outgrow the founder to survive. This episode is a useful listen for anyone who wants to build something that lasts and still feels grounded in real purpose.Guest: Richard Sutcliffe, Founder of PassengerKey Takeaways:Purpose creates clarity when the business hits difficult stages.Community forms when the brand story is honest and consistent.Naivety can be an advantage when it removes assumptions.Founders must step back if they want the brand to scale.

In Episode 6.3 of The CEO Podcast, Scott De Long, Ph.D., and Vince Moiso explore how culture shapes organizational success. They discuss culture as a living system that evolves with each new hire and business shift, requiring leadership to nurture and align it with core values. Scott explains that culture happens whether leaders manage it or not; it's how things get done within the company. Vince adds that failing to direct culture leads to misalignment and toxicity. Both stress that true culture management requires clarity in vision, mission, and values across all levels. They conclude that culture isn't a cost but the container that makes sustainable performance possible. A strong, aligned culture fosters communication, reduces turnover, and builds lasting engagement. Key Takeaways: Culture exists with or without leadership; intentional direction makes the difference. Alignment between personal and organizational values drives sustainable success. Investing in culture pays off through engagement, retention, and performance. Key Insights: Culture evolves continuously; leaders must shape it deliberately. Misaligned values are the root of toxic workplaces. Communication defines and sustains company culture. Hiring for cultural fit prevents future misalignment. Engaged employees lead to happier customers and stronger results. Culture building should involve all team levels, not just leadership. Cross-functional collaboration strengthens cultural understanding. Influence, not control, sustains healthy organizational dynamics. Transparency and empathy foster trust in the workplace. Leaders should ask whether employees see the culture the same way leadership does. Connect: Scott De Long, Ph.D. & Lead2Goals Instagram: @scottdelongphd @lead2goals.com LinkedIn: @scottdelongphd Web: lead2goals.com Email: scott@lead2goals.com Books: I Thought I Was A Leader You Win Again, Jack (New for 2025!) Vince Moiso & Vis Business Group Instagram: @visbiz.us LinkedIn: @vincentmoiso Web: visbiz.us Email: vince@visbiz.us Books How to Survive in the Wilderness The CEO Podcast Instagram | @theceopodcast LinkedIn | @the-ceo-podcast Facebook | @theceopodcast

In this episode of the ABB Solutions Podcast, host Mike Murphy is joined by Randy Stevens, North American Training Manager for Automation Solutions. They discuss the value of mentorship and how it strengthens both personal and professional growth. Randy explains how mentors help accelerate development through active listening, guiding questions, and supportive accountability. He also highlights how mentorship improves onboarding, builds confidence, and reinforces leadership skills within an organization. Tune in to hear insights on:Benefits of Mentoring: How both the mentor and the mentee gain confidence, clarity, and accelerated growth.Listening First: Why great mentors prioritize active listening to understand goals, motivations, and challenges.Guiding Through Questions: How asking thoughtful, open-ended questions helps mentees determine their own direction.Supportive Accountability: Encouraging progress by holding mentees accountable in a constructive and confidence-building way.Strengthening Onboarding: How pairing new employees with experienced peers shortens the learning curve and reduces overwhelm.Building Leadership Skills: Why teaching and coaching reinforce the mentor's own knowledge and leadership capabilities.Seeking the Right Guidance: How identifying and learning from experienced individuals can accelerate career development.ReferencesIf you would like to attend a training, head over to our U.S. Drives & PAC Automations Solutions Training page.  Interested in learning more about ABB Drives? Join our Tech Tuesday webinars where our experts tackle topics from improving efficiency and reliability to solving maintenance issues.Podcast 1: Business Strategy – strategic planning fundamentals to support long-term success: https://www.buzzsprout.com/1770390/episodes/17631204Podcast 2: Training with ABB Project Management – defining scope, scheduling, and resources for project success: https://www.buzzsprout.com/1770390/episodes/15697913Podcast 3: Setting and Achieving Goals – creating clarity, ownership, and direction in personal and professional growth: https://www.buzzsprout.com/1770390/episodes/17963852Podcast 4: Focus & Productivity – building habits and structure to stay consistent and avoid burnout: https://www.buzzsprout.com/1770390/episodes/18125609Podcast 5: Teambuilding – strengthening alignment, roles, and collaboration for high-performing teams: https://www.buzzsprout.com/1770390/episodes/17267078

In this episode of Marketing Dilemmas, Liam sits down with Srikrishna Swaminathan, Co-founder & CEO of Factors.ai, to tackle a question most B2B teams are quietly wrestling with: are LinkedIn ads really working, or is Google doing all the heavy lifting? They dig into why LinkedIn so often looks “bad” in spreadsheets, how to use buyer-journey visualisation, view-throughs and incrementality testing to prove its impact, and where organic content fits into the whole system. Sri also breaks down who should own this problem (demand gen vs marketing ops), what good measurement actually looks like, and how emerging LLM/AI discovery will change the way we think about paid, organic and attribution altogether.

In this conversation, Todd Hagopian discusses the importance of focusing on key activities that drive profitability in business. He emphasizes that spending time on non-profitable tasks can significantly reduce overall profitability. By concentrating on the most impactful areas, businesses can enhance their profitability dramatically.TakeawaysIf you spend 40% of your time on non-profitable tasks, you'll be 40% less profitable.Focusing on the 4% of activities that drive 64% of profitability can lead to a 600% increase in profits.Identifying key profit drivers is essential for business success.Efficiency in task management can lead to greater profitability.Understanding where to allocate time and resources is crucial for growth.Profitability is not just about revenue, but about strategic focus.Businesses should regularly assess their activities for profitability impact.Time management is a critical skill for business leaders.Prioritizing high-impact tasks can transform business outcomes.Continuous evaluation of business strategies is necessary for sustained profitability.

Practical strategies for employee engagement across a distributed workforce in decentralized teams.Host Dr. Ryan Todd sits down with Stephen Fletcher, CHRO of Canada Cartage, to explore what it really takes to keep people engaged, supported, and psychologically safe in one of the most decentralized and traditional industries: transportation.Watch this episode to find out:Why meaningful work and shared purpose still drive engagement across every sector.How economic pressures and workforce turnover are reshaping the transportation industry.The role frontline supervisors play in employee engagement—and why they make or break culture.How origin stories and organizational history build pride and discretionary effort.What psychological safety looks like in a male-dominated, “toughness-first” environment.Why isolation, access barriers, and time pressures keep employees from seeking mental health support.How HR leaders can “meet people where they are” with practical, realistic strategies.Stephen offers a grounded look at the realities of engaging a highly distributed workforce while navigating industry change. This conversation equips leaders with a clearer view of psychological safety, modern engagement practices, and what it means to support people through unprecedented pressures.Guest Speaker Stephen Fletcher, M.B.A., CHRL, is the Chief Human Resources Officer at Canada Cartage and an award-winning HR executive known for guiding complex, decentralized organizations through growth and transformation. With deep expertise across private equity, public companies, and regulated sectors, he specializes in strategic planning, change leadership, and building scalable people systems. Stephen is also a former Board Director and Chair of the Human Resources Compensation Committee for the Human Resources Professionals Association, where he advanced governance, succession planning, and professional standards.Podcast Host Dr. Ryan Todd is a psychiatrist, mental health advocate, and co-founder of Headversity, a workplace mental health training solution. Dr. Todd combines his clinical expertise with innovative approaches to empower individuals and organizations to thrive.

In this episode, host Jack Ferguson breaks down the real drivers of revenue growth by going back to first principles. No tactics worship, just the underlying forces that move product.He talks about:- How 28 retail launches helped him isolate the true impact of tactics- You can grow revenue and still lose market share, and why many brands mistake this for promotional success.- The danger of trying to compensate for weak demand with better creative or more advertising.- What marketers should obsess over first, and why understanding category growth is upstream of every promotional conversation.About Your Host:Jack Ferguson is an evidence-based brand strategist with 15 years experience in marketing across 25 industries.Helpful Links:Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepushFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: InstagramVisit The Push website here: For Senior Marketers...By Senior Marketers | The PushVisit Jack's personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

My guest for Episode #330 of the My Favorite Mistake podcast is Debra Clary, a leadership strategist, researcher, and executive coach with more than four decades of experience at organizations including Frito-Lay, Coca-Cola, Jack Daniel's, and Humana. Episode page with video, transcript, and more She's also a TEDx speaker, former off-Broadway performer, and the author of the new book The Curiosity Curve: A Leader's Guide to Growth and Transformation Through Bold Questions. In this episode, Debra shares one of her favorite mistakes—an unexpected wrong train stop in Italy that turned into a memorable discovery—and how that happy accident helped shape her approach to curiosity, flexibility, and exploring the unexpected. That theme carries through the conversation as Debra and I discuss how curiosity shows up in leadership, why assumptions can derail teams, and why “having the answers” is often the wrong place to start. Debra walks us through the research behind The Curiosity Curve, including how her team developed a validated diagnostic for measuring curiosity and what they learned about its connection to engagement, retention, innovation, and decision speed. She shares practical examples of how leaders unintentionally shut down curiosity and how small shifts in inquiry can unlock better thinking and stronger team performance. We also explore how curiosity interacts with psychological safety, how leaders can avoid the trap of reflexive certainty, and why curiosity becomes even more important in high-pressure or high-uncertainty situations. Debra closes by discussing the role curiosity plays in an AI-driven world—why it remains uniquely human, and how tools like AI can actually help people deepen their inquiry rather than replace it. If you're interested in how leaders can cultivate better questions, better conversations, and better outcomes, this episode will spark ideas you can put to use right away. Questions and Topics: What's your favorite mistake? Were there similar moments in your career where a “missed stop” led to an unexpected opportunity? Was starting as a Frito-Lay route driver a deliberate development path, or was that unusual? Where did your passion for curiosity begin? Is there a way to gauge curiosity in a team or organization? How do you measure something like curiosity in a meaningful way? How do you help leaders learn to be more curious instead of just telling people to “be curious”? When hiring, is it better to select already-curious people or rely on the culture to develop curiosity? Is there such a thing as too much curiosity—can it slow execution or decision-making? From your research or coaching, what's an example of curiosity being missing and causing problems? How do you help leaders understand that curiosity and psychological safety are building blocks for innovation—not optional extras? Do you see leaders struggle with the difference between knowing, assuming, and figuring things out? In urgent or high-pressure situations, does stress make it harder for people to stay curious? Do you have examples where curiosity helped prevent a small mistake from turning into a big one? Have you seen situations where people used questions in unhelpful or critical ways while claiming they were being “curious”? How do you think about Ed Schein's idea of humble inquiry? Can AI replace curiosity—or does curiosity still give humans a unique advantage? Can interacting with AI actually help people strengthen their curiosity?

Here's an Amazon link to my microphone: https://amzn.to/3lInsRR Wanna rock the ReddX merch? https://teespring.com/stores/r... Got a story? I got a subreddit: https://www.reddit.com/r/ReddX... It doesn't matter what your background is, you always need to treat people like people and not use them simply to get off. Neckbeards seem to learn this lesson particularly slow and it really does make my blood boil... So we must bring it to light so others don't suffer alone. For your fill of neckbeard stories we've got you covered with the freshest weeaboo, niceguy, and neckbeard happenings on reddit. Stick with ReddX for your daily dose of cringe with a side-dish of relatability. You might even feel good for dessert... But who can say? #cthulu #neckbeard #ttrpg Join me on Discord dude: https://discord.gg/Sju7YckUWu One-time PayPal donation: https://www.paypal.me/daytondo... Support this channel on Patreon: http://patreon.com/daytondoes Stalk me on the Twitter! http://www.twitter.com/daytond... Visit me over on Facebook: https://www.facebook.com/ReddX... Check out my other channel: https://www.youtube.com/dayton... Wifey's channel is right over here: https://www.youtube.com/channe... In this episode of r/TalesofNeckbeards we encounter a Call of Cthulu game gone awry... A girl is lured deep into the den of neckbeardery with promise of a fully-written tabletop RPG experience, only to find that the dungeonmaster hasn't planned for anything except entrapment! This neckbeard story doesn't get too terrible, but it definitely could've gotten much worse if our OP didn't leave when she did. Stay safe out there. Have you ever met a neckbeard or a nice guy? They are frustrating to deal with, but luckily you aren't alone! These r/neckbeardstories from Reddit are among the top posts of all time and include some of the funniest Reddit stories ever posted on the neckbeard stories subreddit! rSlash NeckbeardStories have all kinds of funny neckbeards in them, but especially the nice guy. And the weeaboo. There is a wide spectrum of neckbeards, and this is but a small slice of it. Listening to ReddX's neckbeard stories playlist is a great experience! These neckbeard stories Top Posts of All Time from Reddit are made for you to enjoy any time you feel like it, so be sure to save my rSlash neckbeard stories playlist to your favorites! While there are many rslash channels that read r/neckbeard stories and r/prorevenge from reddit, each channel has their own way of performing them. Some of the top rSlash entitled parents channels I recommend checking out are the original rSlash, Redditor, fresh, r/Bumfries, VoiceyHere, Mr Reddit, Storytime and Darkfluff. These Reddit story channels inspired me to start my own Reddit story channel, with a focus on Entitled Parents stories and at times going into the r/pettyrevenge and r/choosingbeggars subreddit as well. Because most of my audience prefers Entitled Parents stories of Reddit, I tend to just stick with reading the r/EntitleParents Top Posts of All Time. But I also enjoy getting up close and personal with neckbeards and weeaboos from time to time. Subscribe to ReddX for the freshest daily Reddit content. I post relatable readings of Reddit posts and Reddit stories every single day! Journey with me as I relate these amazing Reddit stories to my personal life journey. I'm greatly inspired by the top reddit posts of all time videos and reddit stories on YouTube which is why I started doing them myself. YouTube: https://www.youtube.com/channe... Discord: https://discord.gg/Sju7YckUWu Twitch: https://www.twitch.tv/daytondo... PayPal: https://www.paypal.me/daytondo... Patreon: http://patreon.com/daytondoes Twitter: http://www.twitter.com/daytond... Facebook: https://www.facebook.com/ReddX... Merch: https://reddx-shop.fourthwall....

Trying to figure out nitrogen rates can be a real head scratcher but critical thinking and discipline will help growers find the most profitable rate for their farm, says MooseAg agronomist Aaron Breimer. On this episode of Farming Forward, Breimer looks at the rules and tools he applies to determine profitable nitrogen rates and strategies... Read More

This episode of The Wholesale Change Show features Mark Chadwell, who shares how Chadwell Supply became the largest privately owned multifamily maintenance supplier in the US. With a faith-driven, employee-focused culture and advanced technology, they serve over 50,000 customers across 36 locations. The show also highlights Tornet's AI solutions for distributors and the Customer Experience RX program that boosts satisfaction and loyalty. It's a must-listen for anyone in distribution looking to excel in customer service and growth.

Discover why businesses with strong omnichannel strategies retain 89% of customers compared to just 33% for weak engagement. Learn how consistent messaging across platforms, data-driven personalization, and strategic content distribution create unified experiences that boost loyalty and increase customer lifetime value by 30%. JTek Resources City: Oklahoma City Address: 12101 North Macarthur Boulevard #227 Website: https://jtekresources.com

2025 list of fastest-growing companies. Jeff shares how values-driven leadership shapes every aspect of his organization, from strategic decisions to daily client interactions. He breaks down the core values that guide his team's growth, reliability, communication, and respect, and explains how embedding them into company culture fuels consistent, high-quality performance. Jeff also dives into the evolving role of AI in streamlining operations and elevating service, while underscoring the importance of empowering employees through critical thinking and autonomy. The conversation wraps with a powerful reminder: clearly defined values aren't just ideals, they're essential tools for sustainable growth and effective leadership. 3:42 Meet Jeff Soha 4:02 Soha Capital and Its Mission 4:29 The Impact of AI on Services 6:08 Success Through Values 6:50 Evolving Company Values 9:44 The Importance of Core Values 12:23 Defining Core Values 14:06 Practical Applications of Values 17:05 Commitment to Reliability 18:54 Weekly Review Process 23:46 Decision-Making with Values 26:23 Empowering Decision-Making in Leadership 27:30 Conclusion and Takeaways Building a Business on Values In this episode, Gene sits down with Jeff Socha, founder of Socha Capital, to talk about what values-driven leadership really looks like in practice. Jeff explains how Socha Capital helps successful entrepreneurs through family office services, from tax reduction and legal planning to investment and risk management. Gene highlights the importance of having values that actually live inside an organization, not just words written on a wall, and Jeff shares how this philosophy drives everything they do. How AI Supercharges Their Client Experience The conversation shifts into technology, where Jeff breaks down how artificial intelligence has changed the game at Socha Capital. Instead of replacing people, AI helps the team work smarter, speeding up research, boosting problem-solving, and allowing them to craft customized solutions faster than ever. For a company dealing with complex financial and legal strategy, that efficiency makes a real difference. Values That Drive Growth (Literally) Jeff has a remarkable track record: three different companies have landed on fastest-growing company lists, including the Inc. 5000. Gene digs into how values played a part in that success. Jeff shares Socha Capital's four core values: growth, reliability, communication, and respect, and explains how they show up in real decisions like hiring, firing, and internal operations. These aren't slogans; they are the compass for everything the team does, reinforced through weekly reviews, reporting systems, and clear expectations around accountability. Teaching Leaders to Think for Themselves One of the most compelling parts of the conversation is Jeff's philosophy on developing leadership within his team. Instead of giving answers right away, he encourages employees to think through decisions using the company's values as their guide, especially when he's not in the room. This approach builds autonomy, confidence, and critical thinking. Jeff also talks about how he shaped these values over years of personal reflection and mentoring, grounded in the belief that "everything will grow at the rate that you do." The episode closes with Gene and Jeff agreeing on one big idea: values aren't abstract concepts, they're practical tools. When leaders live by them, they create alignment, resilience, and long-term growth for everyone involved. Key Takeaways Values must be lived, not laminated. Jeff emphasizes that core values only matter when they're actively practiced and used in decision-making not just written down. AI boosts productivity without replacing people. Socha Capital uses AI to accelerate research and problem-solving, allowing the team to spend more time on high-value client work. Growth starts with the leader. Jeff's philosophy "everything will grow at the rate that you do" highlights the importance of personal development for organizational success. Accountability drives reliability. Weekly reviews, clear reporting systems, and action-tracking help maintain consistent performance across the company. Empowered teams make better decisions. Jeff encourages employees to use the company's values as a framework for independent decision-making, building confidence and critical thinking. Values guide people decisions. Hiring, firing, and everyday leadership all tie back to Socha Capital's four core values: growth, reliability, communication, and respect. Sustainable success is values-driven. Gene and Jeff agree that long-term growth depends on leaders who embody and operationalize their values daily. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.

Avowed Muscle Car addict Joe drives Cybertruck through Seattle. He drives Tesla in self-driving mode confidently through busy gas station {backwards}. Why can't product planners see the disconnect between buyer mindset and the products they develop? We love to hear from you! CarsThePodcast@gmail.com

Visceral fat — the deep fat around your organs — acts like a hormone-producing organ that fuels inflammation, disrupts metabolism, and increases the risk of aggressive endometrial cancer New research shows that fat activity, not fat amount, predicts cancer severity, meaning even women with moderate weight face higher risk if their fat is metabolically active Chronically inflamed visceral fat releases cytokines, fatty acids, and signaling molecules that promote tumor growth, insulin resistance, and immune suppression, creating a biological environment where cancer thrives You can calm overactive fat by eliminating seed oils, lowering stress hormones like cortisol, and supporting mitochondrial function through healthy carbs, restorative sleep, and natural progesterone balance Restoring metabolic health through consistent, daily habits helps deactivate inflammatory fat, lower cancer risk, and rebuild your body's natural resilience and energy production

Learn how to fix your sales team's low closing rate with the seven-hour content system modern buyers demand Your struggling sales team isn't the problem - they're being handed leads that aren't even close to ready to buy, then blamed when those leads don't convert. The brutal truth is that modern buyers now consume an average of seven hours of content and take 211 days to make a B2B purchasing decision, yet most companies are still pushing their sales teams to close deals within 48 hours of first contact. This fundamental mismatch is killing conversion rates and trapping founders back into doing sales themselves instead of scaling their businesses. In this episode, I'm joined by Tom Trush, our head coach and CMO at Predictable Profits, to expose why traditional sales processes are failing and reveal the exact content strategy that turns cold leads into buyer-ready prospects before they ever speak to your team. Tom has been my secret weapon for over a decade, helping grow multiple companies onto the Inc 5000 fastest-growing companies list and generating well over a billion dollars in increased revenue through marketing strategies, copywriting, and coaching. As someone who's tested these buyer-journey strategies across dozens of industries, Tom brings firsthand insight into why 86% of our clients broke sales records during COVID while competitors struggled - and why this AI-driven disruption represents an even bigger opportunity for those willing to adapt their content strategy right now. KEY TAKEAWAYS: The average B2B buyer now requires 211 days and seven hours of content consumption before making a purchase decision - your sales team can't overcome that timeline Buyers are now researchers, not prospects waiting to be educated - by the time they contact you, they've already made 80% of their buying decision through content consumption By 2030, 100% of buying decisions will happen through "rep-free sales experiences" where prospects decide to buy before ever speaking to sales Sales teams are stuck in the "founder's trap" - getting handed unqualified leads, struggling to close them, then having the founder step in to "save the day" which only creates more chaos The solution isn't better sales tactics - it's creating a "bingeable bank of content" across written, audio, and video formats that nurtures leads into buyer-ready prospects Ask yourself the difficult question: do you actually have seven hours of quality content available for prospects to consume before they reach your sales team? Companies that master content-driven nurturing will qualify prospects instead of selling them - sales calls become about fit, not education AI disruption is creating a massive divide - businesses embracing the seven-hour content strategy will capture unprecedented market share while competitors who ignore this change will simply disappear Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community  

In Podcast #366, John Davis and the MotorWeek crew dive into some very recent first drives with some very important new models. Greg starts things off with a west-coast adventure in the all-new 2026 Subaru Outback, which officially leaves it's wagon identity behind. Then Jessica recalls her recent time in Nissan's longest running nameplate, the Sentra. And Alex gets passionate about his time on the Tail of the Dragon driving the Hurricane-powered Dodge Charger. Does it really need a HEMI now? Then we recap what we know of the 2025 Los Angeles Auto Show. (This episode was recorded before the LA Auto Show announcements, so we want to correct that the 2027 Kia Telluride's standard powertrain is a 2.5L Turbo-4.)

Today's teens face a serious and growing danger when it comes to drugs. As parents, it's essential to talk openly with your children about the risks of drug use and the heartbreaking reality that a single bad decision can be fatal. Eighteen-year-old Victoria Siegel's life was cut short by a drug overdose, a tragedy that moved her parents to dedicate themselves to preventing similar loss for the youth of America. David and Jackie Siegel created Victoria's Voice Foundation to equip families with the knowledge to recognize addiction early and understand how to get help. Rachael Bischel, the foundation's program manager, leads efforts across its four core pillars: drug education and outreach, expanding access to naloxone (Narcan), supporting effective drug policy, and promoting healthier choices among youth.TAKEAWAYSVictoria's Voice: Her Words from Beyond the Grave is Victoria's posthumously published diaryVictoria's book is filled with critical resources for teens and parents about drug addiction, the warning signs, and how to get helpVital Signs is one of the foundation's most important branches; it helps parents recognize the subtle signs of drug issues in their own childrenNarcan, or naloxone, is a key life-saving medicine to keep on hand in case of an emergency overdose situation

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Optimove's Ben Tepfer, Director of Product Marketing, as the duo discuss how gamification is evolving as a powerful player retention tool and what operators should focus on heading into 2026.Tune in to today's episode to find out:How operators can turn longer player sessions into genuine loyaltyHow to identify which gamification tools work best for different player segmentsHow Optimove develops its library of more than 40 gamification gamesWhy real-time triggers are essential for effective gamificationHow gamification insights can shape wider CRM and marketing strategiesRelevant articles:https://www.optimove.com/resources/blog/what-we-talk-about-when-we-talk-about-gamificationhttps://www.optimove.com/resources/blog/ai-gamification-next-level-player-engagementhttps://www.optimove.com/resources/blog/gamification-strategies-to-drive-player-engagementHost: Charlie HornerGuest: Ben TepferProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Aldo Siciliano, COO and President of Watters International Realty, a fast-scaling residential brokerage serving multiple Texas markets.Aldo shares how Watters uses EOS (Entrepreneurial Operating System) to create alignment, simplify decision-making, and support a fast-moving, marketing-driven business. He breaks down the real work of being an integrator, why adaptability matters more than expertise, and how to keep a visionary's ideas grounded in reality without killing momentum.They dig into hiring proven talent vs. emerging talent, managing burnout and stress in relationship-heavy industries, and knowing when a new tool is genuinely helpful versus just shiny. Aldo also talks about maintaining simplicity at scale, building systems that teams will actually use, and why emotional management is one of the hardest parts of leading in real estate.This is a practical, honest, detail-rich episode for any COO navigating growth, complexity, and a CEO with a strong visionary engine.Timestamped Highlights[00:00] – What EOS really is and why it works for small to mid-size companies[01:08] – Introducing Aldo: data-driven operator, people-first leader[02:51] – Watters International Realty: multi-market residential brokerage across Texas[03:52] – Aldo's journey from VP of Marketing to COO & President[05:17] – Why being a generalist (not a specialist) made him a stronger COO[07:16] – What made Aldo want to work with CEO Chris, a “zero-to-one” visionary[08:54] – How the CEO–COO decision-making dynamic works in real life[10:08] – Why Aldo was chosen for the COO role: integration mindset + complement to the visionary[10:33] – Why Watters implemented EOS and how it fit their bandwidth[11:54] – The core pieces of EOS that actually move the needle[13:36] – Small changes vs. big changes and why incremental improvements matter[16:48] – SOPs, knowledge bases, and keeping documentation simple[18:24] – Why Aldo uses Motion instead of Asana/ClickUp[20:58] – The hidden cost of complex tools and the myth of “software will fix everything”[22:56] – Lessons from failed system implementations and the danger of poor adoption[24:29] – “Teach people how to think, not what to do” and how Aldo applies this[28:09] – Coaching teams through burnout, stress, and emotional fatigue[29:42] – The emotional load on sales leaders: “You're in the attitude management business”[31:25] – Why burnout often comes from the wrong people in the wrong seats[33:01] – The importance of hiring experienced talent during scaling[38:40] – Proven talent vs. emerging talent in fast-growth companies[40:17] – The risk of a wrong sales leader: attrition, client loss, culture loss[41:47] – Why individual impact shrinks as companies scale[42:56] – Aldo's next big initiative: new expansion strategy[43:40] – Where to find Aldo onlineResources & Mentions• EOS – Entrepreneurial Operating System• Motion (project + time management)• monday.com• Salesforce• Asana• ClickUpAbout the GuestAldo Siciliano is the COO and President of Watters International Realty, a multi-market Texas-based residential brokerage. Known for his blend of analytical thinking and empathetic...

Nick & Myron are back for Thanksgiving week with a loaded episode covering WWE's WarGames builds, AEW Full Gear fallout, major business moves, and a massive weekend in Georgia indie wrestling.This week on the show:What caught our eye on TV?Full WWE WarGames rundown for both matchesCena vs DominikLast Time Is Now semifinalsAEW Full GearWBD sale talk continues — Netflix, Comcast & Paramount in playAAA moves to FOX Latin America in 2026Making the DrivesFollow the Network:Facebook • Instagram • Twitter/X: @tappedoutpodEmail: tappedoutpod@gmail.com#TappedOutPodcast #WWE #AEW #WarGames #FullGear #AAA #GeorgiaWrestling #IndyWrestlingSupport our sponsors at:Lytmi Earbuds:Official Website Link: https://tinyurl.com/mpwd6mdn (10% discount with the code: tappedoutpod )Amazon Exclusive Discount Link: https://amzn.to/3XqRFsW (Limited-time $20 discount)If you are looking for an easy way to clip your content and add captions too, check out Opus.Pro with the link below. It's what we use and it says HOURS of our time athttps://www.opus.pro/?via=tappedoutpodFor your life insurance needs, contact Nick McDaniel at: https://www.facebook.com/NickMcDanielWoodmenLifeGet your tix to upcoming events at: Vet Tix: https://www.vettix.org/Email: tappedoutpod@gmail.com

Meet Lim Pinn Yang, co-founder of Foodie Media Berhad - IPOing today at a RM70 million valuation!He once sold woks at the morning market with his dad, scored 1A in SPM exam and earned $0.20/day from his 1st blogBut he'd always dreamt of being a “business entrepreneur”.And today, his dream comes true.That little blog he started in 2016 has turned into a 46M+ follower digital media empire. And just in 2024 alone, it hit:20+ lifestyle brands, including Penang Foodie, KL Foodie, Halal Foodie, Malaysia Homie, Car Buddie and Techie2.8B views70 peopleRM24 million in revenueBut… who IS Pinn Yang?What drove him to do what he does?How did he end up with an investor like Bryan Loo of Loob Holdings? And… what does success mean for him?Listen to find out.Thanks Foodie for sponsoring this episode!

In this episode of the cyclocross social podcast, Noah sits down with 12 american 15-16s who are racing cyclocross in Europe. They go over what motivates them to come all the way over fro cross. Why do they race, train, and what moves them to stay in the sport.

Lights, camera, spaghetti! The ethics of deer drives, Adam Sandler movie characters, and more. Can Mark make a coherent argument and come away with another win? Does Ryan noodle around for the right words only to slip in the spaghetti sauce of life? Tune in to find out.As always, we want to hear your feedback! Let us know if there are any topics you'd like covered on the Vortex Nation™ podcast by asking us on Instagram @vortexnationpodcast

Recorded live at AutoCon4, William Collins and Eyvonne Sharp join forces with John Capobianco for some in the moment thoughts and reflections on the AutoCon experience – from the in-person connections to the workshops to the stage presentations.  John gives us the inside story on his very own workshop and the latest version releases in... Read more »

Completeness sits at the center of why collectors stay engaged. That final card slotted into a binder or case delivers a feeling that pushes the hobby forward. In this episode Brett explores why the pursuit of complete holds so much power. He breaks down the psychology behind the chase, including data from a University of Arizona study that shows motivation increases as collectors move closer to finishing a project.He explains how completeness brings structure to a chaotic hobby, why it raises the value of certain cards, and how it shapes long term decision making for every type of collector. Brett shares real stories from collectors who chase sets, player runs, rainbows, and team projects.He highlights how each collector defines complete on their own terms and why that freedom is the true foundation of meaningful collecting.If you want to bring intention, focus, and purpose to your collecting, this conversation gives you clarity on what completeness means and why it matters.Check out the awesome software that InfernoRed Technology can build for you.Get your free copy of Collecting For Keeps: Finding Meaning In A Hobby Built On HypeStart your 7 day free trial of Stacking Slabs Patreon Today[Distributed on Sunday] Sign up for the Stacking Slabs Weekly Rip Newsletter using this linkFollow Stacking Slabs: | Twitter | Instagram | Facebook | Tiktok ★ Support this podcast on Patreon ★

Morgan Geekie is an anomaly (also elite, btw) and has continued his tear even through this tough road trip. Now the team heads back to the east coast for a number of games over the extended holiday weekend -- the holiday that we typically use as a benchmark to decide if a team is for real or not. So where does this team stand? Plus; the Mason Lohrei referendum, Marco Sturm as candid as ever, the Leafs and Preds are both cheeks, predictions, voicemails and more.When life gives you lemons.. GET IN.Cynically acclaimed. Incredibly online. Covering all things #NHLBruins | OFFICIAL CHIRP LINE: (860) 506-5444 presented by @SeatGeek, use promo code SHORTSHIFTPODALSO CHECK OUT THE NEW OFFICIAL SSP MERCHANDISE NOW AVAILABLE ON OUR SHOP @ https://short-shift-podcast.creator-spring.com/Send us a message

Join our next BoldBrush LIVE! Webinar by signing up here:register.boldbrush.com/live-guestOrder your exclusive da Vinci BoldBrush paintbrush set!brushoffer.com/collections/allLearn the magic of marketing  with us here at BoldBrush!boldbrushshow.comGet over 50% off your first year on your artist website with FASO:FASO.com/podcast---For today's episode, we sat down with Cynthia Rosen, a successful palette knife artist who began painting seriously after raising six children and having previously worked as an art educator, first exploring realism before moving into abstraction and plein air painting. After a break from art to focus on family, Cynthia returned to painting through mural projects, eventually discovering her passion for plein air and the palette knife technique. Throughout the conversation, she emphasizes the importance of continuous growth, problem-solving, and self-awareness in her creative process, often working on multiple canvases at once. Cynthia credits social media, particularly Facebook art groups, and networking at plein air events with helping her build a successful career later in life. She also discusses her teaching philosophy in workshops, her belief in balancing hard work and luck, and reminds artists that it's the heart that drives the work. Finally, Cynthia tells us where we can see more of her artwork and to stay posted for her upcoming shows and workshops!Cynthia's FASO site:cynthiarosen.com/Cynthia's Social Media:instagram.com/rosencynthia/facebook.com/cynthiarosen.art

This week, we're sitting down with some of the incredible people who make The FM3 Road Trip what it is — the drivers, the guests, the storytellers, and the die-hard road warriors who show up with heart, humor, and horsepower.From early-morning shenanigans to late-night parking lot laughs, unforgettable stops, autocross action, and the friendships that outshine the miles… these guests bring the FM3 spirit to life.

Equity markets continue to rally amid improving investor sentiment and rising expectations of further US interest rate cuts. Meanwhile, oil prices are trading lower, driven by signs of de-escalation efforts in relation to Russia's war in Ukraine. In today's programme, we are joined by Nenad Dinic, Equity Strategy Research analyst, who shares his insights on why a stronger Japanese yen is unlikely to hinder the ongoing rise of Japanese equities.(00:00) - Introduction: Helen Freer, Product & Investment Content (00:31) - Markets wrap-up: Roman Canziani, Head of Product & Investment Content (06:44) - Japan update: Nenad Dinic, Equity Strategy Research (17:28) - Closing remarks: Helen Freer, Product & Investment Content Would you like to support this show? Please leave us a review and star rating on Apple Podcasts, Spotify or wherever you get your podcasts.

In this episode of Learn Polish Podcast the hosts debate whether determination is an innate talent or a skill you can develop. They share personal business stories, setbacks and recoveries, and practical tips — lists, coaching, routines and intuition — to build long-term discipline. The conversation also covers how to avoid unhealthy obsession, balance work and rest, and why your circle influences your habits. Find all episodes and links in the show notes at learnpolishpodcast.com.   I have just launched my PodFather Podcast Coach Community https://www.skool.com/podfather/about   Start your own SKOOl Academy https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71   All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠    Do you want to unlock your potential? https://www.skool.com/brainfitness/about  

Too much alcohol. Who drives the most on the show? ShamWow. 

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Here we go again – another "wake-up call" from San Francisco as nearly 2 million Bay Area residents can't afford rent and poverty explodes by a quarter million people. But hey, let's just throw another billion taxpayer dollars at "affordable housing" that costs over $1 million per unit to build. What could go wrong?We break down how progressive policies created this disaster: 46% cost of living increases, $6 protein shakes, $100K now considered "low income," and businesses fleeing in droves. Meanwhile, they're blaming everything except the real culprit – layer after layer of taxes, regulations, and virtue-signaling policies that drove out employers and made it impossible to build anything.When will voters connect the dots between their policies and these predictable results? Is anyone surprised that the same cities pushing the hardest for "progressive" solutions are ranking dead last in business investment and livability? How many more "wake-up calls" before people actually wake up?

“Empower everyone to do what's right for our customers.” “If you take care of your employees, they're going to take care of your customers.” “The roll up the sleeves factor. We want people who are going to get things done and not worry about credit.”   Episode Summary | In this conversation, Shannon Cassidy interviews Mark Moroz, the Executive Vice President and Chief Banking Officer at Live Oak Bank. They discuss the unique culture at Live Oak, which prioritizes employee well-being and collaboration, and how this culture translates into exceptional customer service. Mark shares insights on leadership, the importance of mentorship, and the impact of generosity, especially during challenging times like the COVID-19 pandemic. The conversation emphasizes the significance of knowing your team, providing constructive feedback, and fostering a supportive environment for both employees and customers.   R.O.G. Takeaway Tips | Collaboration and employee well-being are key to the success of the organization. Generosity during the COVID-19 pandemic showcased the bank's commitment to its customers. Feedback is essential for leadership growth and development. Knowing your team and their individual strengths is crucial for effective leadership. Mentorship plays a significant role in personal and professional growth. Leaders should empower their teams to take ownership and make decisions.    Chapters |  00:00 Introduction to Mark Moroz and Live Oak Bank 02:30 The Unique Culture at Live Oak Bank 05:05 Collaboration and Employee Well-being 07:36 Serving Small Businesses with Purpose 10:14 Generosity During COVID-19 13:53 Leadership and Feedback 16:42 The Importance of Knowing Your People 23:24 Building Trust Through Generosity 27:22 The Importance of Feedback in Leadership 31:10 Mentorship: A Two-Way Street 32:36 The Return on Generosity in Leadership 36:09 Empowering Teams for Success 38:54 Closing Thoughts and Reflections Guest Bio | Mark Moroz brings more than 20 years of experience in banking with a strong focus on digital product innovation and implementation. As the current head of operations and payments, he leads the organization's operational priorities and drives next-generation banking initiatives. Throughout his career, Mark has become known for his expertise in navigating complex change management within large financial institutions, guiding teams through transformation while fostering professional development and high-performance cultures. Before assuming his current role, Mark held several key leadership positions at Live Oak, including head of product and head of deposits. His earlier career includes serving as vice president of retail deposits for Barclaycard US, senior director of retail banking for Sallie Mae, vice president of marketing at JPMorgan, and senior manager of product and marketing at ING Direct US. Over the course of his two decades in the industry, he has emerged as an expert in online banking, helping secure billions in deposits to meet his organizations' funding needs. In addition to his leadership experience, he has played a central role in supporting product development and integration across multiple banking platforms. Mark holds a bachelor's degree in political science/criminal justice from the University of Delaware.   Bridge Between Resources: 5 Degree Change Course Free N.D.I. Network Diversity Index  Free Generosity Quiz    Credits: Mark Moroz, Host Shannon Cassidy, Bridge Between, Inc.   Coming Next: Please join us in two weeks, Episode 251, Special Guest, Tracy Davidson.

(00:00) Zolak & Bertrand start the third hour by taking calls on everything Patriots related from the day.(11:56) We question who will be stepping up and filling Will Campbell's place with him set to miss a few weeks ago.(21:05) The crew goes back and forth with a caller about whether the guys owe Will Campbell an apology for how he's performed this season, before diving into the Patriots' redzone issues.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's YOUR time to #EdUpIn this episode, President Series #425, powered by ⁠⁠⁠Ellucian⁠⁠⁠, & sponsored by the 2026 InsightsEDU Conference in Fort Lauderdale, Florida, February 17-19,YOUR guest is Elder Gilbert, Commissioner of Education, Church Educational SystemYOUR host is ⁠⁠Dr. Joe SallustioHow does a religious university system serve over 160,000 students across 5 institutions & offer a $7,500 bachelor's degree without perpetual subsidies?What happens when a teaching focused university grows from 10,000 to 40,000 students while inflation adjusted costs actually DECLINE (& why year round calendars change everything)?How does religious mission drive innovation rather than prevent it & why did 100% of successful disruptive innovations in 900 firms require structural separation from the mothership?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Then ⁠​subscribe today​⁠ to lock in YOUR $5.99/m lifetime supporters rate! This offer ends December 31, 2025! 

In this episode, we are joined by Dr. Francisco González-Lima to delve into the metabolic mechanisms that drive brain aging and cognitive decline. He begins by outlining how reductions in cytochrome oxidase activity, disruptions in oxidative phosphorylation, and the accumulation of mitochondrial mutations progressively impair neuronal energy metabolism. These metabolic deficits, he explains, often emerge long before the structural abnormalities associated with Alzheimer's disease. Building on this foundation, the conversation examines how reactive oxygen species, mitochondrial inefficiency, and altered cortical oxygen utilization contribute to diminished cognitive resilience over time. Dr. González-Lima highlights why these metabolic disturbances provide a more coherent explanation for geriatric dementia than traditional protein-centric models. The discussion then shifts to emerging therapeutic strategies. Dr. González-Lima reviews evidence for low-dose methylene blue and 1064 nm transcranial photobiomodulation, both of which appear to enhance mitochondrial respiration and support prefrontal function by directly targeting cytochrome oxidase activity. He concludes by emphasizing the need for metabolism-focused interventions, improved cerebral perfusion, and more precise energy-based frameworks to guide the future of brain-aging therapeutics. Learn more about Dr. Francisco González-Lima: https://liberalarts.utexas.edu/psychology/faculty/fg - Download Dr. Buck Joffrey's FREE ebook, Living Longer for Busy People: https://ru01tne2.pages.infusionsoft.net/?affiliate=0 Book a FREE longevity coaching consultation with Dr. Buck Joffrey: https://coaching.longevityroadmap.com

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Walmart raises its full-year sales and earnings forecast for the second consecutive quarter, driven by 27% e-commerce growth and customer gains across all income segments.Gap's comparable sales surge 5% in Q3 after its viral "Milkshake" denim campaign with Katseye, with the namesake brand posting 7% growth—the strongest performance since 2017—though Athleta continues to struggle with an 11% decline.Bath & Body Works announces it will launch on Amazon early next year to capture $60-80 million in gray market sales and regain control of its brand.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

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True transformation starts with identity. Learn how shifting from “what you do” to “who you are” creates lasting consistency and confidence.You Got This,Ryan

What if your organization's greatest untapped advantage wasn't technology or headcount—but psychological safety?In this episode of Teamwork: A Better Way, Francie Jain, founder and CEO of Terawatt, shares how one hospital slashed turnover from 24% to 4%—saving $32 million annually—by prioritizing psychological safety and expert-led group coaching.We explore:-Why psychological safety is the most overlooked performance lever-How cultural shifts lead to measurable financial results-Why group coaching creates trust, retention, and resilience—especially in healthcareIf you're a leader looking for a smarter, more human way to build high-performing teams, this episode is your roadmap.Transcript: https://share.transistor.fm/s/4a75cbba/transcript.txt

How a Growth Mindset Drives B2B Marketing Success  In an increasingly competitive business environment inundated with digital noise, relying on “play it safe” tactics will only result in your brand drowning in a sea of sameness. The path to true differentiation, innovation, and standing out is not an easy one as it requires a significant mindset shift. For B2B marketing initiatives to succeed, you must create room for experimentation and data-driven discovery. How can B2B marketers approach this effectively and secure internal buy-in for it? That's why we're talking toVincent Weberink (Founder, Pzaz.io),who shares expert insights and proven strategies on how a growth mindset drives B2B marketing success. In this episode, Vincent talked about why design experiments are crucial in B2B marketing and highlighted the need for structured, data-driven growth experimentation. He shared his proven methodology consisting of ideation, ranking, and rapid prototyping designed to quickly and effectively validate concepts. Vincent also shared some common B2B marketing pitfalls that teams should avoid and emphasized the value of iterative testing and learning. He broke down how teams can build an entrepreneurial mindset and get internal buy-in for experimentation-driven B2B marketing. https://youtu.be/SlQa58iKf3k Topics discussed in episode: [2:09] The importance of running structured experiments in B2B marketing [5:21] Common challenges marketing teams face when designing and executing experiments [13:53] Key pitfalls marketing teams should avoid and some practical solutions [20:36] How to align internal teams and consistently generate strong experimental ideas [31:31] Actionable steps B2B marketers can take to run effective experiments: Understand and acknowledge that what you know is probably wrong Use ideation and designing experiments Trust your team Be creative in applying growth hacks Get external help if stuck Companies and links mentioned: Vincent Weberink on LinkedIn Pzaz.io Cisco Airbnb ChatGPT 13 Failures Later What The Hack?! Transcript Christian Klepp  00:00 In a B2B landscape that has become increasingly competitive and inundated with digital noise, using play it safe tactics will result in your brand drowning in a sea of sameness. That said, the path to differentiation, innovation and standing out is not an easy one, as it requires a change in mindset. You need to have room for experiments to truly create something that is relevant to customers. So how can B2B marketers do this, and how can they get internal buy in for it? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Vincent Weberink, who will be answering this question. He’s the founder of pzaz.io who specializes in developing business growth through creative, structured data driven growth experimentation. Tune in to find out more about what this B2B marketers mission is. Christian Klepp  00:51 Vincent Weberink, welcome to the show.  Vincent Weberink  00:54 Hello Christian. Thank you very much. Pleasure to be here.  Christian Klepp  00:59 Absolutely I’ve been really looking forward to this conversation. I think we’re going to have a great time. We’re going to have a great discussion also about topics, and a main topic in particular that I think is going to be so relevant to B2B marketers and their teams in general. So you know, without further ado, let’s not keep the audience in suspense for too long. Let’s just jump straight into it. All right. So Vincent, you’re on a mission to drive business growth through creative, structured and data driven growth experimentation. So for this conversation, let’s focus on the following topic, which is how B2B marketers can create a mindset and design experiments to understand what customers want. That kind of sounds like it’s very, I’m going to say pedestrian, but it’s incredible, and I’m sure you’ll have plenty of case studies to show that there’s a lot of people out there that don’t follow this process, and then they get into trouble. So I’m going to kick off this conversation with two questions, and I’m happy to repeat them all right? So the first question is, why do you think that design experiments are important for marketing teams? And based on that, where do you see a lot of marketing teams struggle? Vincent Weberink  02:09 I think they’re very important because as human beings, we’re emotional when we make decisions. Problems is that, therefore when we try to drive growth. We have this idea about something, and then we tend to completely jump into it, build everything. Spend a lot of time and money and resources on building that thing that we believe is going to be very, very successful, and that takes a lot of time. And the reality is that most of the time you’re actually wrong, even though you think that you know your customer, even though you think that you know this is the best trick or marketing tactic that you’re developing. And what this experimentation model does, it sort of forces you to go through a very structured, almost scientific process, because there are some steps in there that help you to remove that emotion from your decision making.  Vincent Weberink  03:12 And an example of how decision making often is influenced is when you’re in a small team or a large team, you’re sitting around the table and you’re trying to brainstorm, say, oh, you know, we have this, this challenge. We’re launching a new product, or we’re changing something, and we need to communicate it, driving sales up. And then the people who are best sort of equipped with sales capabilities are the ones that you know will dominate the conversation, and what we tend to do is then listen to them, whereas there are other people around the table that you know, they might be more introverted, might say less, that also have really, really great ideas. So what happens is that you collect all these thoughts and ideas, and then the person that’s very good at selling is selling their idea to you, and you end up taking that one. But it has nothing to do with reality, whereas in the methodology that I’m sort of promoting, what you actually do is you try to capture as many ideas as possible, as quickly as possible, and then, in almost a democracy, you rank and rate them according to several criteria, and that will help you to make some of those ideas float. And the ones that pop up are the ones you should actually focus on, because now, within that democratic decision making process, you’ve tried to optimize the chances that one of those ideas will actually lead to much quicker success than any of the others. And you can also use it in the reverse, the ideas that completely sink because no one voted for them, maybe only just the person that was selling. You know that they go away. You just throw them away and forget. About them, because clearly they didn’t get enough support. And the other question you were asking, sorry focused on the first question.  Christian Klepp  05:08 No problem, absolutely, absolutely no. Well, that was a great way to, like, set up the conversation. And I guess it segues to the question, where do you see, based on what you said, where do you see a lot of marketing teams struggling? Vincent Weberink  05:21 Well, I see them often struggling is that they tend to spend money and time on just the ordinary things that everyone sort of accustomed to, because depending on the type of company you work in, that’s the safe choice, and that ultimately doesn’t really help you grow. It’s typically the stuff that you would never expect to work. And I’ll give you a great example of this in a moment that might give you this amazing growth overnight or amazing success. It doesn’t necessarily have to be growth. It can be specific campaign where you just need people to sign up, because you’re trying to obtain information from them and to get those people to sign up. It could be a problem. You’re designing your funnel, and then something isn’t really working.  Vincent Weberink  06:15 So in my experience, what happens is that people will say, Okay, let’s build a landing page. Let’s build a website, and let’s make it beautiful. Let’s make it perfect. But while you’re in this early stage, you have no clue if it’s going to work or not. You’re now wasting all of those resources where it’s so much better to very, very quickly, design experiments, run them as quickly as possible, see where something is happening, and then sort of iterate upon that specific experiment that you were running. And then slowly, over time, you get to a point where that experiment can be fleshed out, can be refined. You might do some A/B testing, and especially in the world we’re moving into with the rise of AI speed is everything past early days of when I was starting to do, you know, growth marketing or growth hacking, depending on what you like to call it. Let’s say 15 years ago, you could simply run an experiment, and that experiment could would last for certain periods of time. You could get away with some of the experiments, even running them for months. But with the rise of AI, what we’re seeing is that experiments only work for very, very short periods of time. And what I see with a lot of the marketing teams is that, you know, they’re not accustomed to driving fast and quickly running and failing fast, so that you can very quickly learn to see what ultimately what ultimately works.  Vincent Weberink  07:55 So a great example of something that I experienced it when I was running one of my startups, which was a streaming service, and I believed I got everything right. I was just convinced that there was nothing wrong with the product, but I wasn’t getting any traction, nothing, literally, no one was signing up, and I just couldn’t understand. So what I started to do is just run one experiment after another. First obviously, I went out and spoke to people, because that’s the first thing you should do most of the time, especially when you’re in startup mode, either a startup or you work for corporate, maybe running a division or launching a new product, you have no data. But if you read all of the books out there, they all tell you, Oh, let’s look at the data. Well, guess what? You don’t have any data. So what you need to do is you need to go and speak to people and find the soft data to really understand, you know, what’s going on. How do I create a product that people will be willing to buy, and I did that, and then it sort of confirmed that there was nothing wrong with the product. And then months into that process, I still wasn’t getting any traction, and the startup was sort of moving to a point where it started to fail, because, you know, you’re running out of money, you’re running out of time. So I kept running experiments, believing that the methodology that I use simply works. You just need to keep running, running, running. And then one day, I essentially was close to giving up, and I decided to take on another project because I had run out of money. But on the side, I kept running experiments, and what I did is I put a play button on the homepage, allowing people to watch television for five minutes without signing up. And that simple trick got me 11,000 euros overnight. It took me 11 months. To uncover that, I had now proven that indeed, the product wasn’t wrong. The product was always right, but the way we were marketing was wrong, and it is always one of the two. It’s either there’s no product market fit or you’re selling it in the wrong way. Your marketing is wrong. And in a way that was very frustrating, because this very simple thing, almost as simple as a paperclip now gave me all the growth in one way. It was too late for me, because I had to go into that other project. The revenue wasn’t enough to sustain the business, but it did allow me to sort of keep the business afloat. And I was working this other project, and then I returned, after like a half a year or so, back full time onto the startup once I was generating enough recurring, recurring revenue there, and yeah, that’s sort of, you know, what I strongly believe in. You just need to keep running those experiments.  Vincent Weberink  10:53 Of course. The third option is that your timing is completely off, which is another thing that I’ve experienced several times. I’ve run many startups, most of them failed over time. I’m proud to say that I never had to raise money for any of those startups. I was sort of in the last 30 years of my career. Thank you. I always managed to, you know, make enough money to sort of sustain, but many of them never became the big winner. They were just doing enough, and then at some point, there was an end of life, because either the market was fooled or or just turned out that there was no point in continuing to run that company. An example is VPN product that I did in 2003 that’s when the first idea started. VPN was a business to business product, and we decided to consumerize VPN because our only competitor at the time was called hide my ass, and the technology was very, very complicated. And after sort of what happens after 911 where a lot of governments started to invade everyone’s privacy, we decided that, you know, it is also important for individuals to retain a level of privacy, you know, within the boundaries of the law, obviously. So we spent a lot of time in developing that technology, creating a product that was very, very easy to use and that was secure and safe. And we were very, very successful in the first year and a half. We even managed to get in Google on the second place, right after Cisco, which is the inventor of VPN, but by the time we had about 40,000 customers, that was it. That was just, we just couldn’t grow anymore. And I then decided to abandon that project. Over time, someone else continued it for several more years, and of course, now VPN mass market product, but over 20 years later, and it’s the most common product out there, and we were just too early. So even though it was an exciting, exciting adventure, it made us money. It was a profitable business. Ultimately, at the time, there was no point in sort of continuing, trying to sort of push it, push it further. Christian Klepp  13:18 Yeah, no, absolutely, absolutely great points. And you know, thank you for sharing those, those experiences and the you know, those past successes and challenges, failures and so forth. I think it’s, I think it’s an important part of the overall process, right? I’m going to move us on. And you’ve mentioned some of these already, but like, what are some of these on the topic of design experimentation and growth growth marketing. What are some of these key pitfalls that marketing teams need to avoid, and what should they be doing instead? Vincent Weberink  13:53 The key pitfalls they need to avoid is to believe that they’re always right. I mean, that is the first thing is, in essence, that you should learn that most of the time you will be wrong, and that success lies in the ability to admit that and to move forward very, very quickly by running a lot of those experiments, and by designing those experiments very quickly and having the ability to turn them into minimum viable products. And the pitfalls that most people fall into is that they think you’ll just read a book, and then you can just do it. It’s simple, right? Oh, it’s just like marketing. It’s the same way how I learn how to do advertising, I can simply learn how to do, you know, growth marketing. But the reality is, it’s then it is a thing or a trick so that understanding and the realization that you just need to start thinking differently, start thinking out of the box, be creative, because a lot of those hacks come from places that you simply will not expect.  Vincent Weberink  15:15 I guess Airbnb is a typical example. You know, as far as I remember the story correctly. Two guys set up Airbnb. It was literally an air bed in someone’s house. They were running the business. They had about 10,000 you know, customers, and they could have said, Oh, you know, we’re doing great. Our marketing is doing well. We’re making money. But ultimately, they were not satisfied, so they decided to continue, and then what happens is, this is before the big thing that most people have heard of, which is correct, Greg’s list. That’s when they really exploded. But before that, something else happened, and that was when one of the founders said, Well, how do we expand our capacity, and how do we get more people interested in our products? And it was around the organization of trade shows when there was always a shortage of capacity in hotels, and they decided to try that out. And if I remember correctly, they grew sort of from 10,000 people to 200,000 people in just a couple of months. And that was actually their real growth hack, the real spurt, whereas reckless took them to millions. And that’s the thing that everyone knows. But it was that mindset, that understanding of not being satisfied with what you’re doing, and the ability to pivot, because it was a complete pivot. It was no longer just an air bet. Now you were renting out a bed in someone’s house, and that was sort of the foundation what then became Airbnb. And I think most marketing teams have never been exposed to that way of thinking. You know, they’ve been taught the simple stuff on, how do you do advertising, how do you look at data, you know, how do I build a website? How do I organize a trade show, etc. But it’s these things where you take an idea, where you’re almost stepping into the entrepreneur’s shoes by looking at, how can I make the business grow through extraordinary ways of marketing? Christian Klepp  17:30 Absolutely, absolutely. You know what? That’s a phrase that I also heard at a business meeting on Friday where I was talking to the branch manager of a bank. And one of the things that she said, why, how she helped the branch to grow, is because she came out of a business. She was a family business, and she was running her own business, so she came with an entrepreneur’s mindset. And I do think that there is that is really, like, significant, especially if you’re talking about and I don’t want to, like, use these, like, overused buzzwords, let’s say, but like, you know, if you’re entering this world of, like, the scrappy entrepreneurs or even the scrappy marketing teams, right, you can’t necessarily go in there with the corporate mindset. No offense to anybody that’s in corporate but if you’re stretched for, as you can rightfully attest to Vincent, if you’re stretched for time, bandwidth, resources and budget, you’ve got to, you’ve got to think more like a guerrilla fighter versus a conventional army, right? Vincent Weberink  18:38 You need to test as early as possible whether or not the ideas or your hypothesis, hypothesis that you have are actually true, and especially when you’re an entrepreneur or in a product team. And I have an example for there was a famous UK bank that had an idea where they wanted to test if friends and family would be willing to become guarantors for young people that would want to buy a house in London. And you know, banks are very, very big, slow organizations, and typically, if not alone, figuring out how this legally works will cost them millions right to develop the whole full product. So how do you do something? How do you create this experiment where you can prove whether or not there’s any viability in even thinking of offering such a product? And what they came up with is essentially to build a landing page where they would simply ask people to sign up for the service. They ran a 500 pound budget against it, so the total cost of the whole experiment was maybe 1500 pounds, and now they’ve managed to validate it, which saved them literally hundreds of 1000s of pounds and the risk that that product might have failed. And I think that is exactly the entrepreneurial mindset that a market. Marketer needs to develop and understand, Okay, I’m not just responsible for selling this product, but I’m also responsible for understanding, you know, who do I sell it to? How do I sell it? What should the product look like? How can the product evolve so that there’s a good product market fit? Christian Klepp  20:17 Yeah, absolutely, absolutely. You brought some of these up already, but let’s dig into it deeper and unpack it. I should say, like, so based on your experience, like, how do you how can B2B marketers get traction as early as possible? So how can they build experiments? What are those key steps that they need to take? Vincent Weberink  20:36 The first thing this is, so I sort of use a methodology and which is very, very structured. And I use that because if I don’t, I get lost in ideas. Because it is very easy to come up with 100 ideas. A lot of people you know, can do that. So what we do is I sit down, either with a team, or I might take a certain periods of time, where all I do is just collect as possible. Then for every idea, I write down, what is the idea? What do I believe this idea will give me? So what is the outcome? How do I prove, potentially, as a hypothesis, that what I believe is true? And then I sort of make those notes, then I store them in cards. And you can do that in any kind of project management tool, whether it’s notion or cell or bunch. Just create those cards.  Vincent Weberink  21:31 Then what I do is I rank and rank them so, and I ask the team to do that, or the people I work with, for example, if I was doing consultancy for clients, we would have a specific, specific group of the clients do doing the same thing, and then all we would do is see, Okay, which of those ideas are floating. And we would take the top 10, again, it was very easy to then generate, like, 100 different ideas, and you take the top 10, and then for each of those, you’re now going to discuss them and essentially say, Okay, if I need to turn this idea into minimal but viable products, allowing me to prove that I am right or wrong, what is the least amount of work you can then do? And you know, so in my book, I publish a whole list of MVPs (Minimum Viable Product), but actually, with ChatGPT, you could probably just type, give me a list of all the different type of MVPs and explain how they work. So for example, you have a Wizard of Oz. A Wizard of Oz is, is an MVP, where everything happens behind the scene. The product really doesn’t exist, but the customer thinks it exists. And you do everything manually. That’s just an example.  Vincent Weberink  22:51 So what you then do is you then going to think about, okay, who needs to do what? And then you run a short sprint. You design the sprint. Say, Okay, next Monday, with the three of us, we’re just going to spend one day on building that thing. And I, most of the time use distribution hacking, or in other words, advertising, to drive some traffic to whatever that experiment is to then prove of my whether or not my hypothesis is correct. And from there onwards, you then, of course, have some analytic tool, or, depending on how you how, you then prove it, and then you start to iterate and but I promise you, most of those experiments will fail, which is great, but if you run 10 very quickly, maybe in the course of two weeks, if you have two or three where you see the needle moving a little bit, now you have something to take the next step. And a classical mistake that I’ve seen is that people always tend to make it too complicated. So what they do is, rather than designing an experiment that gets you one answer, they try to get as many answers as possible. And that doesn’t work, because you know, if you have any exposure to data, if you have multiple data points, then it’s now up to your interpretation, and then you’re selling it to yourself, because you want the hypothesis to be true. So it’s very difficult to then again, step back and say, Ah, you know, can I really be honest with myself? So test one thing at a time. Once you’ve proven that one of those things work, you just design the next one and the next one and next one, and then within this very short periods of time, you’ll get to a point where, where it starts to work or fail. You could prove that the product simply is not viable. Which, which I’ve had many times, and then even pivoted afterwards, given up on many products, because simply, even though I believed, you know, was going to be amazing, yeah, it turns out to be wrong. So, yeah. Christian Klepp  25:00 Absolutely, absolutely. Like, it’s really a fine, a fine balance between speed, but also like, like, the quick experimentation, as you say, and you know, as you were, as you were discussing your process, it actually just made me think of another question, which I’m sure you faced countless times, and you brought it up in the beginning too. How do you get this internal alignment? You talked about, like a team getting together in the room, and I’ve been in one of those teams right, where there were a couple, like, we used to call them the stars of the show, because, you know, when they get up on stage, they want the spotlight to be only on them. Forget about what everybody else says. My idea, my baby is the most beautiful baby in the world. And how dare you insult my baby, right?  Vincent Weberink  25:48 Exactly.  Christian Klepp  25:49 But, but the reality, as you rightfully pointed out, which I’ve also seen firsthand, the reality, is that the one that shouts the loudest doesn’t necessarily have the best idea, right? It’s sometimes these people. It’s sometimes these people that don’t say anything, that don’t contribute to the conversation, they actually have the solution that perhaps the market is looking for. But unfortunately, their voice is drowned out by these so called, I’m just gonna call them the Divas in the room, right? So back to the question, how do you get that alignment? How do you get those ideas out of everybody in a way that it’s not just fair, but it’s also like more, more in line with what the market is looking for. Let’s put it that way. Vincent Weberink  26:43 The people around the table that typically don’t speak up, you know, some of them are the deep thinkers. They really think about something, and they have really great ideas, but they’ll then struggle to properly defend their idea and to explain it, whereas the other person on the table, who’s good at selling themselves, you know might they’ll do everything to defend their idea, and therefore they will attack the other ideas. And what you sort of see is by implementing this rank and rate model by definition, you’re externalizing the decision making, so you’re agreeing with everyone on the around the table, that everyone writes down their idea on the paper, on a piece of paper, and you define what that structure should then look like, which means is no one has to defend it. They just write it on paper. You then gather those pieces of paper and you add them to the tool. Then you ask everyone to rank and raise which, by the way, could be done anonymous, which I’ve done many times. And that way you just look at the one that floats, and you just, if the team look, we don’t know who’s right, we can’t afford for this venture to fail, and therefore, we’re just going to focus on the ideas that have the greatest potential of propensity. And that’s how I do it, and it’s always worked well for me. There’s, of course, when I would introduce this to new startup teams, very often it’s the entrepreneur that is the biggest problem. You know that they’re the hardest to convince, because they typically have the strongest opinion of all.  Christian Klepp  28:34 So you’re talking about the founder, right? The founder Vincent Weberink  28:36 Yeah. About the founder? Yes, yeah, exactly, yeah, yeah, because they look, you know, there might be a great marketer or great salesperson who have very strong ideas, and they might, you know, accept inputs, but it’s typically the founder that will then say, yeah, now if you know, it’s my money, so I’m going to just do it my way, and it’s wrong, because you’re now letting your emotion again, getting In the way. And this example that I gave you with the play button that was sort of happened while I was in the process of creating that methodology that I use, which is sort of based on me having read 1000 books where I really struggled that most of the books, even though they’re written for startups, if you really dive into it, they’re actually more for startup teams and corporates, very often, the way they’re described, that you just can’t apply them to normal startups, because normal startups work differently. And what I then did is I sort of took all of the models in there, and then figured out, what if you combine them, crunch them, and then create this methodology. And I was doing that for myself, because I really struggled, having done so many startups, and then I found, okay, so now I have this methodology. I just kept doing it. Kept. Believing that ultimately, it would work with the idea that sometimes you know on this path and that other people need to help you to sort of step out of your comfort zone and sometimes think from the left, from the other side, because your growth might come from a different direction, and which could even be true within your customer persona. You think you have the persona, right. But while you’re digging and running the experiments, it might be the persona next door which is the true, real customer, and you just need to uncover that by believing in that methodology. So… Christian Klepp  30:40 Absolutely, absolutely. You know, we did one of those exercises in Q2 with a client that had was very convinced of their ICP (Ideal Customer Profile). And then we went through this exercise where we did, um, we did a diagnosis on the ICP to determine, like, is this the right is this actually the right ICP you should be going after, right? So I’m 100% with you on that one. Okay, my friend, we come to the point where we’re talking about actionable tips, and it’s really just a recap of all the great recommendations you’ve given us already. So just imagine that there’s a SaaS (Software as a Service) marketing team out there, or somebody in B2B marketing that’s listening to this conversation. They’re like, wow, that’s exactly what I’m going through right now. So what are the maybe three to five things you would say they can take action on, like right now? Vincent Weberink  31:31 First of all, understanding you know, coming to the realization that whatever you know is probably wrong. Which is, which is the hardest thing to do. The second thing is you should really start working by using ideation and designing experiments, create MVPs fail as fast as you can, because that’s the way you learn as quickly as you can. And I sort of describe that in my book that I just launched, because it, you know, yes and into the same problem. Also, you know, trust your team. Trust that other people have great ideas as well. And very often, the great ideas come from the people that otherwise wouldn’t, wouldn’t say anything and be as creative as possible. Try to prime yourself by just, you know, search online, what are great growth, growth hacks or other marketing tips and tricks, and then try to figure out, how can I apply those? How can I use those as potential experiments? Because that way you can just simply move forward. But you know, if you’re stuck, get external help, because they’re like people like yourself, you know, who can really help to sort of leapfrog this, because otherwise, you’re just stuck and trying to learn, and while you’re running out of money, you have no time. Most starters will last for six months, and then they’ve run out of money, prove that you’re right before you build anything. And that is really, I think, the most important. And so the last tip I want to give, don’t just start building any product, because you will fail. It’s not for nothing that 95% of startups fails within within the first couple of years. It’s because, you know, you believe that people will flock and will love whatever you’re building. But the reality is just very, very different, and it might be the smallest thing that you get wrong, but you know that’s enough to fail, so… Christian Klepp  33:46 Prove that you’re right before you build anything. I mean, if there’s anything that the audience should be taking away from this conversation, I think it’s that sentence, right? Absolutely, that’s fantastic. Thanks again for sharing those tips, and I hope the audience is taking as many notes as I am during our conversation. Okay, two more questions before I let you go, Vincent, so here comes the bonus question. So you’re, this is the understatement of the year, but you’re a bit of a nomad, right? Like you’re originally from the Netherlands, you’ve lived in Greece, and now you’ve relocated, I think the last time we spoke, you were in Florence, and now you’ve moved somewhere else in northern Italy, right? So how has this lifestyle impacted you, personally and professionally? I mean, it’s clearly changed your view of the world, I’m sure. Vincent Weberink  34:39 Yes, so somehow I felt I was always stuck in the Netherlands as an entrepreneur. Because especially in the past, there is this thing, and I like to joke about it, where the Americans have the not invented syndrome, not invented here syndrome, the Dutch people have the invented hair syndrome, which means it’s all your Dutch. So therefore it can’t be good. And I felt I was very often, sort of, you know, locked up. And at the same time, the world is getting smaller and smaller every day. And I was lucky, being in technology, that we were able to then start moving abroad. And in all fairness, some of the moves we’ve done were actually caused because of the failures we’ve had, not that we run away or anything, but it was sort of, I was trying to do something locally. It didn’t really work. And then it was time for new challenges. And I found, always have found a lot of energy being able to now live in a completely different country, with a different language, with a different culture, and that really enriched my life. I started to look at things very, very differently, especially learning that everyone has a different view, whereas as a young person, I always had a very strong opinion, and the world had to be the way I saw it. But nothing is further from culture plays an incredibly important role on how people perceive things, how to behave, what kind of products they buy, how you should sell. Language plays an incredible, incredibly important role. So, yeah, I guess I was, I can’t say I was lucky because I created my own luck. I created my own decisions. I was lucky that my lovely wife and son have always supported me and that we’ve been on this journey through seven countries in the last 20 years. Yeah, and we’re in Italy at the moment. Indeed. Christian Klepp  36:35 Wow. Seven countries. Yeah, yeah. Amazing. Amazing. Yeah. That’s about the same number as in terms of my own experience. Like, I live in Canada now, and that’s country number seven. So there’s more, there’s more of us out there than you think, right? Like, exactly. So it’s very similar to my story. But, like, how’s your Italian? By the way. Vincent Weberink  36:57 It’s getting there. I’m studying hard at the moment, and, yeah, we sort of arrived here in January. Officially, my son is studying at university, and he’s finishing. But I guess, you know, I speak some Spanish, so Italian is slightly easier. Yeah. Christian Klepp  37:16 It’s, yeah, it is helpful. I realized, like, I also speak a certain level of Spanish, and that helped me get by even in a country like Portugal, where, Let’s appreciate it’s a complete it’s a different language, but there are some similarities. So they can understand what I’m saying, they’ll just answer in Portuguese, as long as you also understand what they’re saying, more or less. Yeah, I mean, I try to figure it out, and then they, they’ll, they’ll speak slowly, and I’m like, okay, okay, I got it. Obrigado, all right. Like, fantastic, fantastic. Vincent. Thank you so much for coming on the show and for sharing your experience and your expertise with the listeners. So please, a quick introduction to yourself and how people out there can get in touch with you. And by the way, I really love that we’re color coordinated. And for those that are listening to the audio version of this, we’re both wearing, like denim colored outfits. Vincent Weberink  38:11 Well, thank you Christian. Thank you very much for having me. It was a real pleasure. Yeah, of course. You know. My name is Vincent Weberink. My email is vincent@webberink.com and if anyone has any questions or potentially is interested in the book that I’ve just released, which is condensing 1000 books and failures and success, then of course, please, please get in touch with me. Thank you again. Christian Klepp  38:42 Fantastic, fantastic, and we’ll be sure to include a link to your book in the show notes. So once again, Vincent, thank you so much for your time. Take care. Stay safe and talk to you soon. Vincent Weberink  38:53 Looking forward, Christian, thank you very much. Take care.  Christian Klepp  38:56 Thank you. Bye for now. 

Healthcare can feel stuck, but the ground is moving under our feet in the best possible way. We sit down with Hartford Healthcare's CEO, Jeff Flaks, to unpack how a statewide system is using scale with purpose: pushing care into more convenient, lower-cost settings, investing in equity, and building digital experiences that actually save time for patients and clinicians. If you're skeptical that big systems can deliver value, this conversation offers specifics instead of spin.We start with the leadership behaviors that matter now: staying close to operations, listening to front-line teams, and measuring success by outcomes. From there we tackle the big critiques—costs, complexity, sponsorship optics—and dig into what it takes to move beyond the status quo. Jeff shares why headwinds like payer friction, tariff-driven supply chain costs, and Medicaid shifts are serious, yet not destiny. The difference comes from disciplined redesign: routing patients to the right site of care, building 24/7 primary care access, and wiring urgent care so radiology, histories, meds, and images are available in real time.The most exciting thread is how AI and machine learning are finally making work easier instead of heavier. Think faster reads, smarter triage, and less administrative drag, all pointed at better quality and safety. We explore the compounding effect of improvement—how each layer of coordination accelerates the next—and why the pace of change in the next three to five years could outstrip the last decade. For patients, we offer practical advice on navigating benefits, choosing the right setting, and using digital tools to cut costs and waits.If you care about access, affordability, and results, this episode gives you a clear view of what's working and what's next. Subscribe, share with a colleague, and leave a review with one change you want your health system to make next.Support the showEngage the conversation on Substack at The Common Bridge!

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The Supreme Court's oral arguments in Wolford v. Lopez won't take place for another couple of months, but the plaintiffs challenging Hawaii's "vampire rule" have filed a brief that thoroughly dismantles the law banning concealed carry on all private property unless expressly granted permission by the property owner.