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In today's rapidly changing financial landscape, traditional banking is no longer enough. Customers expect more than just accounts, loans, and transactions—they want personalized, real-time value delivered seamlessly across every touchpoint in their lives. That's where ecosystem banking comes in. In this episode of Banking Transformed, I'm joined by Mike Cook and Carson Kotnyek from Zafin to explore how banks can move beyond legacy limitations and become orchestrators of value. We'll unpack what ecosystem banking truly means, why orchestration—not just innovation—is the new growth engine, and how financial institutions can remain relevant by delivering holistic solutions that meet customers wherever they are. If you want to understand how the future of banking is being built—not just in the branch, but in housing, health, commerce, and beyond—this conversation is your playbook. This episode of Banking Transformed is sponsored by Zafin Zafin's Loyalty Rewards capability helps banks deepen customer engagement by rewarding behaviors across the entire banking journey, not just their transactions and spends. It offers behavior-based incentives, flexible point strategies, and personalized rewards, moving beyond traditional spend-based models. With seamless integration and real-time analytics, banks can optimize loyalty programs to enhance customer lifetime value and drive sustainable growth. Visit zafin.com
On today's show Andrew and Bill begin with the news of a “framework,” a consensus, and a possible deal to divest TikTok US from its parent company, ByteDance. Topics include: The many details yet to be resolved publicly, the unknown fate of the algorithm and its legal implications, messaging from both the US and PRC delegations in Madrid, the ways in which a deal would benefit ByteDance, and the deflating path from April 2024 to this week. From there: The SAMR shares its findings in the Nvidia antitrust investigation, the PRC announces two additional responses to US chip pressure, and the US adds 23 PRC firms to the entity list. Then: Meta has its own China dependence, an AP report on US firms enabling the PRC surveillance state, and a look at the evolving methods of the CPC and its propaganda network. At the end: LeBron James' camp offers a clarification on last week's People's Daily article, and PRC pigeon racing hits the Washington Post.
The State of Fortnite! Join our NEW Community Discord! https://www.discord.gg/podcast Follow our new Youtube Channel - https://www.youtube.com/@FortnitePodcastContent Follow Us On Twitter: MonsterDface - @MonsterDface Somebodysgun - @Somebodysgun Email all of your complaints to us on twitter. Don't forget to leave us a comment!
Great marketing isn't just strategy, it's intuition, timing, and a deep understanding of human behavior. That's the beauty of Eternal Sunshine of the Spotless Mind, a movie about erasing your memories. In this episode, we're breaking down its lessons with the help of special guest Noha Rizk, Chief Marketing Officer at Incorta. Together, we explore what B2B marketers can learn from putting human emotion at the center of their work, trusting intuition alongside data, and embracing mistakes as the path to growth.About our guest, Noha RizkNoha Rizk is the Chief Marketing Officer at Incorta. With deep expertise in Marketing, brand management, integrated channel management, product leadership, P&L accountability, and change management, across various industries and launching and leading partnerships, marketing and product in over 50 countries, Noha brings extensive experience and insights into how to execute for brand loyalty, growth and sustainable share of the market. Prior to Incorta, Noha led marketing for Meta AI, launching Llama, and leading other open source projects like PyTorch. She pioneered online banking for Amex and Citi, online booking and revenue optimisations and integrated channel strategies in the hotel industry with Starwood and Marriott, led partnerships and loyalty in emerging markets, launched NGO and Gov projects with US state department, launched and spun off two of her own successful businesses and helped organise PayPals enterprise, Platforms and Developer product offerings and streamline their GTM strategies.Noha loves to solve big problems and create groundbreaking products and services that inspire customers and business partners. She focuses on delivering insights and metrics driven outcomes, collaborating with cross-functional teams, and coming up with innovative solutions. She especially enjoys building and developing strong, resilient, and nimble teams that can adapt to changing market needs and customer expectations.Noha is an avid reader, developing painter and pianist, proud mother and animal lover with a passion for helping the private sector thrive in emerging markets.What B2B Companies Can Learn From Eternal Sunshine of the Spotless Mind:Lead with human emotion. Great marketing isn't about features, it's about people. Even in B2B, you're dealing with human psyches, behaviors, and emotions—not faceless corporations. Noha explains, “Even as B2B marketers… you're dealing with individuals. You're dealing with the human psyche, you're dealing with the buying behavior… ultimately that is the objective. The objective is to maintain a relationship with your customers.” The lesson? Build messaging that connects on a human level first, because behind every buying decision is a person making sense of their own emotions.Balance data with intuition. Metrics matter, but numbers can't capture everything. Noha argues that some of the best insights come from being present, listening, and noticing what the data can't show. “Some things can't be measured…A big chunk of marketing has to be intuitive. It's not always purely scientific.” Just as the film's dreamlike narrative reminds us memory isn't linear or logical, B2B marketers need to leave room for creativity, serendipity, and gut instinct, because not everything that counts can be counted.Embrace mistakes as part of growth. Trying to erase failures is as dangerous in marketing as it is in memory. Noha points out, “You can't just erase away the pain… you won't learn if you don't make mistakes. A lot of marketers have to be super buttoned up, their campaigns have to work… there isn't a lot of opportunity for marketers these days to be allowed to make mistakes.” But the best brands learn from experiments that don't go as planned. Failure isn't wasted, it's the raw material for innovation, resilience, and better campaigns down the road.Quote“ As marketers…we explore the human psyche pretty much day in, day out, even if it's not explicitly said. But that's essentially what we do.”Time Stamps[00:55] Meet Noha Rizk, Chief Marketing Officer at Incorta[1:26] Why Eternal Sunshine of the Spotless Mind?[5:51] Role of CMO at Incorta[9:07] Breaking Down Eternal Sunshine of the Spotless Mind[22:11] B2B Marketing Takeaways from Eternal Sunshine of the Spotless Mind[43:56] Final Thoughts and TakeawaysLinksConnect with Noha on LinkedInLearn more about IncortaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Matty Dalrymple talks with John Gaspard about WRITING FOR PASSION, NOT PLATFORMS, including why he chose to write a passion project instead of a market-driven book, how research into HAROLD AND MAUDE AT THE WESTGATE THEATER turned into a richly visual history, what indie authors can learn about marketing from a cult film's unlikely success, and why creating the book only you can write may be the most rewarding path of all. Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/episodes-all If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple John is author of the Eli Marks mystery series and the Como Lake Players mystery series. He also has several other stand-alone novels, including “The Greyhound of the Baskervilles,” “A Christmas Carl,” “The Sword & Mr. Stone” and “The Ripperologists.” He hosts "Behind the Page: The Eli Marks Podcast." In real life, John's not a magician, but he has directed six low-budget features that cost very little and made even less - that's no small trick. He's also written multiple books on the subject of low-budget filmmaking. Ironically, those books made more than the films. John lives in Minnesota and shares his home with his lovely wife, several greyhounds, a few cats and a handful of pet allergies. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.
On this episode of Crazy Wisdom, I, Stewart Alsop, sit down with Sweetman, the developer behind on-chain music and co-founder of Recoup. We talk about how musicians in 2025 are coining their content on Base and Zora, earning through Farcaster collectibles, Sound drops, and live shows, while AI agents are reshaping management, discovery, and creative workflows across music and art. The conversation also stretches into Spotify's AI push, the “dead internet theory,” synthetic hierarchies, and how creators can avoid future shock by experimenting with new tools. You can follow Sweetman on Twitter, Farcaster, Instagram, and try Recoup at chat.recoupable.com.Check out this GPT we trained on the conversationTimestamps00:00 Stewart Alsop introduces Sweetman to talk about on-chain music in 2025.05:00 Coins, Base, Zora, Farcaster, collectibles, Sound, and live shows emerge as key revenue streams for musicians.10:00 Streaming shifts into marketing while AI music quietly fills shops and feeds, sparking talk of the dead internet theory.15:00 Sweetman ties IoT growth and shrinking human birthrates to synthetic consumption, urging builders to plug into AI agents.20:00 Conversation turns to synthetic hierarchies, biological analogies, and defining what an AI agent truly is.25:00 Sweetman demos Recoup: model switching with Vercel AI SDK, Spotify API integration, and building artist knowledge bases.30:00 Tool chains, knowledge storage on Base and Arweave, and expanding into YouTube and TikTok management for labels.35:00 AI elements streamline UI, Sam Altman's philosophy on building with evolving models sparks a strategy discussion.40:00 Stewart reflects on the return of Renaissance humans, orchestration of machine intelligence, and prediction markets.45:00 Sweetman weighs orchestration trade-offs, cost of Claude vs GPT-5, and boutique services over winner-take-all markets.50:00 Parasocial relationships with models, GPT psychosis, and the emotional shock of AI's rapid changes.55:00 Future shock explored through Sweetman's reaction to Cursor, ending with resilience and leaning into experimentation.Key InsightsOn-chain music monetization is diversifying. Sweetman describes how musicians in 2025 use coins, collectibles, and platforms like Base, Zora, Farcaster, and Sound to directly earn from their audiences. Streaming has become more about visibility and marketing, while real revenue comes from tokenized content, auctions, and live shows.AI agents are replacing traditional managers. By consuming data from APIs like Spotify, Instagram, and TikTok, agents can segment audiences, recommend collaborations, and plan tours. What once cost thousands in management fees is now automated, providing musicians with powerful tools at a fraction of the price.Platforms are moving to replace artists. Spotify and other major players are experimenting with AI-generated music, effectively cutting human musicians further out of the revenue loop. This shift reinforces the importance of artists leaning into blockchain monetization and building direct relationships with fans.The “dead internet theory” reframes the future. Sweetman connects IoT expansion and declining birth rates to a world where AI, not humans, will make most online purchases and content. The lesson: build products that are easy for AI agents to buy, consume, and amplify, since they may soon outnumber human users.Synthetic hierarchies mirror biological ones. Stewart introduces the idea that just as cells operate autonomously within the body, billions of AI agents will increasingly act as intermediaries in human creativity and commerce. This frames AI as part of a broader continuity of hierarchical systems in nature and society.Recoup showcases orchestration in practice. Sweetman explains how Recoup integrates Vercel AI SDK, Spotify APIs, and multi-model tool chains to build knowledge bases for artists. By storing profiles on Base and Arweave, Recoup not only manages social media but also automates content optimization, giving musicians leverage once reserved for labels.Future shock is both risk and opportunity. Sweetman shares his initial rejection of AI coding tools as a threat to his identity, only to later embrace them as collaborators. The conversation closes with a call for resilience: experiment with new systems, adapt quickly, and avoid becoming a Luddite in an accelerating digital age.
We pulled a thread this week: Spectacle vs Reality.Host Justin Anderson with locals Chris Carroll & Najee Thrash unpack:Platforms & Punishment: Demonetization, bleep windows, and why we're moving members to Patreon.Backyard “Sanctioned” Fights: StreetBeefs + the Rampage Jr. ring slam, real risk vs. audience hype.Policing as Optics: DC break-ins, National Guard “photo ops,” stats vs. lived reality.Docs That Decide the Story: Netflix Catfish twist, Jussie Smollett framing, and how edits steer you.AI's Confident Wrongness: Why LLMs sound right and still miss (lottery logic, “research” myths).Fandoms as Mini-Cults: Deftones/Tool/ICP, why some fans gatekeep with “you just don't get it.”Bit or Bad Faith? Drewski's whiteface, comedy rules, and when a joke isn't worth the hill.McKamey Manor: Consent theater, endurance clout, and the psychology of extreme “fun.”If you laughed or yelled at us, hit Like and Subscribe. YT Members will be grandfathered into Patreon when we flip the switch.
Episode 190 with Darlington Akogo, Founder and CEO of minoHealth AI Labs, a pioneering company using artificial intelligence to transform healthcare access and quality across Africa. Darlington Akogo represents a new generation of African innovators translating global ambitions for sustainable development into tangible local solutions. In this episode, he shares how minoHealth is tackling systemic gaps in healthcare, from the acute shortage of radiologists to the urgent need for affordable diagnostic services.Darlington takes us inside his journey from AI enthusiast to founder of minoHealth AI Labs, and how his vision grew into a movement for AI-driven healthcare in Africa. He explains how AI diagnostics are transforming access and affordability, with breakthroughs in tackling chest conditions, breast cancer and malaria in under a minute. Along the way, he reflects on the challenges of building trust around new technologies, the importance of combining innovation with ethical responsibility, and training a new generation of African AI talent through the Runmila AI Institute.What We Discuss With DarlingtonDarlington's journey from AI enthusiast to founder of minoHealth AI Labs.How AI diagnostics are transforming healthcare access and affordability in Africa.Breakthrough innovations tackling chest conditions, breast cancer and malaria.Training a new generation of African AI talent through the Runmila AI Institute.Shaping national and continental AI strategies with the African Union.Reflections on 30 years of youth engagement in Africa and the future of youth-led AI.Verto CornerIn this week's Verto Corner, Tawanda Mudimbu, Sales Director at Verto, discusses how faster settlements and greater transparency in foreign exchange are reshaping business in African markets. He explains why speed and clarity in payments are no longer optional, but essential for winning and retaining clients. Tawanda shares the frustrations he hears most often from businesses dealing with slow settlements and hidden FX costs, and highlights what finally convinces many to move away from traditional banking solutions. He also introduces the new Atlas for Fintechs and Platforms, launched this month, which offers companies a powerful resource to navigate these challenges.Access the Strategy HandbookDid you miss my previous episode where I discus Driving Sustainable Growth in Africa through Infrastructure Investment in Hospitals and Schools? Make sure to check it out!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Darlington:LinkedIn - Darlington AkogoTwitter - @darlingtinhoDiscover how Verto's solutions can help you accept payments, manage expenses, and scale with ease here
Acts 17:16-34 Colossians 3:12-17
We're back — and while we took an unexpected two-week break from recording, the crypto world didn't stop moving. We catch up on everything that happened while we were away and unpack the trends shaping the market right now. Bitcoin quietly crossed new all-time highs, but something felt off. Unlike past cycles, this rally wasn't fueled by retail euphoria — it was eerily quiet. We dive into why retail investors seem disengaged, how institutional and protocol-level actors are shaping the market instead, and what that could mean for altcoins and future innovation. We also explore the rise of non-arbitrary assets in the DMT ecosystem and what it means to build culture-driven, protocol-native value on Bitcoin. From meme aesthetics to metadata-rich NFTs, we talk about the evolution of digital artifacts that go beyond hype and aim to last. One of the biggest shifts happening right now is the emergence of the InfoFi meta. Platforms like Kaito, Cookie, and now LOUDIO are quantifying social influence on Crypto Twitter and turning it into a new kind of token economy — one where your content, consistency, and community impact can earn you real rewards. We break down how it works, what the incentives look like, and where this is all headed. Finally, we recap a recent conversation with an AI developer and explore how DMT's pattern-driven design could power future generations of AI agents, NFTs, and on-chain identities. As always, we're connecting the dots between culture, tech, and crypto's evolving narrative. If you're building, watching, or just trying to make sense of it all — this one's for you. Topics: First up, diving into why retail investors seem disengaged, how protocol-level actors are shaping the market, and what that could mean for altcoins and future innovation. Next, explore the rise of non-arbitrary assets in the DMT ecosystem and what it means to build culture-driven, protocol-native value on Bitcoin. and Finally, recap a recent conversation with an AI developer and explore how DMT's pattern-driven design could power future generations of AI agents, NFTs, and on-chain identities Please like and subscribe on your favorite podcasting app! Sign up for a free newsletter: www.theblockrunner.com Follow us on: Youtube: https://bit.ly/TBlkRnnrYouTube Twitter: bit.ly/TBR-Twitter Telegram: bit.ly/TBR-Telegram Discord: bit.ly/TBR-Discord
After Dark with Hosts Rob & Andrew – Tucker Carlson and social media influencers intensify debate on the Israel-Hamas conflict, shaping narratives that blur facts with speculation. Platforms like X, TikTok, and Instagram amplify misleading posts, while influencers prioritize virality over accuracy. Their reach fuels confusion, reframing terrorism and political motives, and turning a geopolitical crisis into a fragmented contest of perception...
What's the Best Effective SEO Strategy for Beginners? Marketing Essentials with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.This discussion offers an in-depth exploration of Search Engine Optimization (SEO) strategies, primarily for beginners and small business owners emphasizing the importance of audience targeting, answering user questions, and consistent content creation (such as blogs and podcasts) to improve online visibility.Key technical SEO aspects are highlighted, including securing a website with HTTPS, creating and submitting a sitemap (XML file) for search engine readability, and focusing on long-tail keywords for better conversion rates. The conversation also touches on the effective use of various platforms like Clubhouse, Google Analytics, and Google Search Console for data intelligence and content distribution, ultimately aiming to protect, earn, and scale a business's online presence.Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs1. What is the fundamental principle of effective SEO for beginners?The best SEO strategy for beginners starts with understanding and targeting your audience by asking questions. SEO is fundamentally about providing answers to the questions people are asking. This approach not only helps you create relevant content but also aligns your efforts with how search engines (like Google, ChatGPT, Pinterest, YouTube, and Amazon) operate. By consistently answering these questions, you build authority and credibility, which are crucial for visibility and growth. Tools like Answerthepublic.com, Answerocrates.com, SparkToro.com, and Ubersuggest.com can help you identify these questions and understand audience intent.2. Why is audience understanding crucial for SEO and content creation?Understanding your audience is paramount because it allows you to create content that directly addresses their needs and queries. When you create content with the user's questions in mind, you're not just optimizing for algorithms; you're building a connection with your potential audience. This "three-way connection" between you, your audience, and the algorithm ensures that your content resonates with those actively searching for solutions. It helps bypass the algorithm by matching user intent with your offerings, leading to higher engagement and a stronger brand.3. What are the essential technical SEO elements for a beginner's website?For a beginner, ensuring strong technical SEO involves several fundamental steps:HTTPS Security Connection (SSL): Always secure your website with an HTTPS connection. This creates a privacy area for users, builds trust (indicated by a padlock in the browser), and is a crucial ranking factor for search engines. Websites without this are often flagged as "not secure," leading to immediate user abandonment.Sitemap (XML File): A sitemap is like a brain or a map for your website, allowing algorithms to read and understand its structure and content. While humans read HTML (hypertext markup language), algorithms read XML (expandable markup language). Platforms like WordPress (with plugins like Yoast, RankMath), Squarespace, Shopify, and Wix automatically generate sitemaps, but they must be connected to tools like Google Search Console and Google Analytics to be fully activated and effective.No Broken or Duplicated Links: Regularly check for and fix broken links and avoid duplicating content, as these issues can confuse search engines and negatively impact your ranking.4. How important are blogs and consistent content creation for SEO?Blogs (or articles, sources) are essential because they tell the world you have something valuable to say. Websites like Wikipedia, Reddit, Shopify, and Canva all leverage blogs to provide information. A consistent blogging strategy feeds your website with good, indexable information that can be submitted to various search engines (Google, Yahoo, Microsoft) and AI platforms (ChatGPT). This consistency helps you earn credibility, which in turn leads to broader distribution across different platforms, strengthening your online presence. For new businesses, publishing content 1-2 times a week can show significant results within 3-6 months.Glossary of Episode Key Terms: SEO for BeginnersAAlgorithm: A set of rules or instructions that a search engine uses to rank websites and determine the relevance of content to a user's query.AnswerThePublic.com / Answerocrates.com/ SparkToro.com / Ubersuggest.com: Website tools used for keyword research and understanding audience questions and interests.Article: A piece of written content on a website, essential for SEO and establishing expertise.Audience Targeting/Marketing: Focusing marketing efforts on a specific group of consumers who are most likely to be interested in a product or service.Access Links: See Backlinks.BBacklinks/Referral Links/Access Links/Image Links: Different types of links pointing back to a website, which are crucial for SEO authority.Binary Code: A computer language that uses only two symbols, typically 0 and 1, to represent information.Blog: A section of a website featuring regularly updated written content.Bootstrapping: Starting a business with little or no outside capital, relying on personal finances or operating revenues.Bottom of Funnel: The stage in the customer journey where users are ready to convert; content here targets these users.Broken Links: Hyperlinks that point to non-existent or moved pages, negatively affecting user experience and SEO.CChatGPT/Perplexity/Pinterest/YouTube/Amazon: Examples of platforms where users search for information, and SEO strategies can be applied to increase visibility.Clubhouse Plus: A paid feature on the Clubhouse app, offering tools to enhance user experience and business growth.Content Distribution: The process of publishing and promoting content across various platforms and channels.Content Reproduction/Publish/Distribute: The process of creating, making available, and spreading content across various channels.Conversion Opportunities/Lifts/Engagement: Metrics indicating how often users take a desired action (e.g., signing up, purchasing), how much those actions increase, and how users interact with content.Credibility: The quality of being trusted and believed in, built through consistent and valuable content.DData Intelligence/Market Intelligence: Gathering and analyzing information to understand market trends, customer behavior, and competitive landscapes.Duplicated Links: Multiple links pointing to the same content, which can confuse search engines and dilute link equity.FFAQs (Frequently Asked Questions): A section of a website that provides answers to common customer questions, useful for both users and algorithms.GGoogle Analytics: A free web analytics service that tracks and reports website traffic, providing insights into user behavior.Google Business Profile (formerly Google My Business): A free tool from Google that helps businesses manage their online presence across Google, including Search and Maps.Google Developers: A platform for developers to learn about and use Google technologies.Google Search Central (formerly Google Webmasters): A resource provided by Google for website owners to improve their site's visibility in Google Search.Google Search Console: A free web service by Google that helps website owners monitor their site's performance in Google Search results and troubleshoot issues.HHigh Volume Searches: Refers to keywords that are searched for a large number of times by users.HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser, forming the readable text and links on a webpage.HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP, the protocol over which data is sent between your browser and the website. Indicated by a padlock icon in the browser.IIndexable Content: Content that search engines can discover, read, and add to their index.International Business: A classification of a business based on its geographic operational scope being global.KKeyword Research: The process of finding and analyzing actual search terms that people use to find information.Keywords (for LinkedIn Newsletter): Important words or phrases in the title that help the newsletter rank in search results.LLLM Refs: A platform mentioned for AI-related search insights, particularly with Search Console and analytics.Local Business: A classification of a business based on its geographic operational scope being a specific town or city.Long-tail Keywords: Specific, longer keyword phrases that typically have lower search volume but higher conversion rates.Low Volume Searches: Refers to keywords that are searched for a small number of times by users.MMeta Tag/Meta Data: Hidden elements in a webpage's HTML that provide search engines with information about the page.Metadata (for video): Information about a video file, such as title, description, tags, and timestamps, that helps search engines understand and rank it.Mindset/Toolset/Skillset: Three crucial "sets" for business success, emphasizing mental approach, available resources, and learned abilities.Mobile-first Design: Designing websites primarily for mobile devices, given that a large percentage of web traffic comes from smartphones and tablets.MP4 File Name Convention: The naming structure of a video file, which can impact its discoverability if not optimized with keywords.NNational Business: A classification of a business based on its geographic operational scope being an entire country.PPixels (Meta, Pinterest, Google, TikTok): Small pieces of code placed on a website to track user behavior, conversions, and build audience lists for advertising.Podcast Distribution: The process of making a podcast available on various platforms (Apple, Spotify, iHeart, Pandora).Post-purchase: Refers to the stage of a customer's journey after they have made a purchase.Pre-purchase: Refers to the stage of a customer's journey before they make a purchase, influencing the type of content they seek.Protect, Earn, Scale (PES): A three-piece business model emphasizing security, credibility, and growth.QQuota on Google: A limit on the number of links (e.g., 10 per 24 hours) that can be submitted to Google for indexing.RRegional Business: A classification of a business based on its geographic operational scope being a specific area or state.Rookie Mistake: A common error made by beginners.RSS (Really Simple Syndication): A web feed format used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.SSEO (Search Engine Optimization): The process of optimizing a website to rank higher in search engine results, thereby increasing organic (unpaid) traffic.Sitemap (XML file): A file where you provide information about the pages, videos, and other files on your site. Search engines read this file to crawl your site more efficiently.Source: The origin of information or content.SSL (Secure Sockets Layer): A standard security technology for establishing an encrypted link between a web server and a browser, ensuring data remains private. (Often referred to interchangeably with HTTPS).TTechnical SEO: Optimizing the technical aspects of a website (e.g., speed, mobile-friendliness, crawlability) to improve its search engine rankings.Top of Funnel: The stage in the customer journey where content aims for broad awareness.Topical Pillars/Clusters: A content strategy where a broad "pillar" topic is supported by multiple "cluster" content pieces that delve into specific subtopics.UURL (Uniform Resource Locator): The address of a resource on the internet, such as a webpage.UTM Parameters (Urchin Tracking Module): Tags added to a URL to track the effectiveness of online marketing campaigns.WWeb Page: A single document on the internet, typically in HTML format.Web Link: The address (URL) that points to a specific web page or resource.Website: A collection of interconnected web pages under a single domain name.XXML (eXtensible Markup Language): A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable, commonly used for sitemaps.YYoast/RankMath/All-in-One SEO: Popular WordPress plugins that assist with SEO tasks, including sitemap generation.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? 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In this episode of The Ross Simmonds Show, Ross breaks down how artificial intelligence is fundamentally changing the way consumers discover, evaluate, and choose products or services. Traditional SEO strategies and marketing funnels are no longer as effective in a world where AI platforms like ChatGPT, Claude, Gemini, and TikTok summaries serve as the first touchpoint for buyers. Ross not only highlights these seismic shifts but also provides a concrete blueprint for brands looking to thrive in an AI-influenced world: show up where the machines are listening, create confident content, and double down on what only humans can do—empathize and build trust. Key Takeaways and Insights: 1. AI Has Become the New Middleman - AI is now the layer between businesses and buyers—not your website, blog, or email campaign anymore. - Platforms like Google Search are now serving AI-generated answers directly in the SERPs. Users no longer need to click through to content. 2. The Rise of AI-Powered Discovery - Tools like ChatGPT, Claude, and Gemini are replacing traditional search. - Platforms like Reddit and TikTok are leveraging AI to deliver research-based answers and recommendations. 3. AI Discovery vs. Traditional SEO - Search is now decentralized—starting on TikTok, Reddit, Instagram, and AI tools. - “GEO” (Generative Experience Optimization) is not just another flavor of SEO—it's a new paradigm. 4. Evaluation Before Interaction - Buyers are arriving at demos already informed via AI comparisons and analysis. - Trust has already been formed—or lost—before your team speaks to the buyer. 5. AI's Interpretation of Trust - AI evaluates trust by looking at author credibility, citations, platform presence and content quality. - Influencing LLMs (Large Language Models) is now as important as influencing people. 6. Actionable Solutions - Solution #1: Shift Your Mindset - Solution #2: Build Authoritative Content Moats - Solution #3: Align for the Pre-Sales Journey 7. The Ultimate Competitive Edge: Being Human - AI can't replicate human empathy, intuition, or emotional intelligence. - Your ability to build trust in 1:1 conversations and real-world engagement is your moat. Resources & Tools:
SummaryIn this episode of the Inorganic Podcast, hosts Christian Hassold and Ayelet Shipley, along with guest Anthony Costanzo, delve into the topic of becoming a “platform”, that is, an agency that becomes the foundational business for additional add-ons to expand service offerings or grow into new client categories. They discuss the characteristics of successful platforms, including company behaviors, leadership attributes, and the important role of investors. The conversation highlights real-world examples of successful platforms and emphasizes the need to align the vision and investment strategy between founders and investors. The episode concludes with insights into the future of platforms and the opportunities for growth through add-ons.TakeawaysThe concept of a platform in M&A serves as a foundation for broader investment strategies.Many successful platforms exhibit platform behavior before becoming sponsor-backed and expanding rapidly (Croud, Brainlabs, Wpromote)Qualities of CEO's that are prepared to lead a platform often have a good bench of leadership and a C-team that fills in their own capability gaps (CFO, COO, etc)There is no shortage of private equity investors willing to back agency platform scaleups, but you need to choose The right investor can not only provide capital, they offer strategic guidance and can help with the search for add-on businessesAgency founders/owners should determine the kind of investor they desire (active or passive, for example) and what role they want investors to play in the business (board level only, or operating advisors).The future of platforms is promising, with increasing opportunities for growth and consolidation.Chapters1:24 Anthony's Story & Approach to M&A6:08 What It Means to Be a Platform8:54 Key Criteria: EBITDA, Clients, Teams15:46 Traits of Strong Platform Leaders20:34 The Investor–Founder Relationship27:17 Should You Really Be a Platform?31:36 The Reality of Becoming a Platform36:36 Real-World Examples of Platforms44:23 Market Trends in Platforms & Add-Ons47:34 Rethinking the Role of Add-Ons49:22 Closing & TakeawaysConnect with Christian and AyeletAyelet's LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.coIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featuredConnect with our guest Anthony Costanzohttps://www.linkedin.com/in/anthony-costanzo-08062318/ Hosted on Acast. See acast.com/privacy for more information.
Gartner's Magic Quadrant for Conversational AI platforms is back in 2025! This is a must-watch for CX leaders seeking to make informed decisions about their AI tech stack. Here, we provide deep technology market analysis for artificial intelligence in customer experience. Whether you're looking to build AI chatbots, AI agents, Retrieval Augmented Generation applications, these conversational AI platforms are the best of breed.Show notesKane Simms on LinkedInDiscover VUX ConsultingTake the updated AI Maturity AssessmentSubscribe to VUX WorldSubscribe to The AI Ultimatum Substack Hosted on Acast. See acast.com/privacy for more information.
Today, we're diving into the financial jungle that is the Sandwich Generation, those brave souls juggling the needs of aging parents and their own kiddos. The big question we're tackling is: what's the first step to turn those pesky financial red flags into shiny green flags? Should you rush to get a fiduciary financial pro on your side, or is it smarter to start with some self-awareness and building better financial habits? I'm all about the power of comprehensive professional guidance right from the get-go—because, trust me, the stakes are high! But my co-host argues that starting with personal financial literacy and accessible tools can lay a solid foundation for future success. So, whether you're team fiduciary or team self-guided, we're here to help you navigate your way to financial wellness with a whole lot of fun and a sprinkle of humor!Navigating the financial waters can often feel like trying to swim upstream while wearing a weighted vest, especially for the Sandwich Generation—those juggling the needs of aging parents and their own kids. In this lively episode, we dive deep into a spirited debate between two savvy hosts, Anthony Weaver and Michael Scarpati, who tackle the pressing financial challenges faced by this unique group. The core question revolves around the best first step: should one immediately enlist the help of independent fiduciary financial professionals, or should the focus be on fostering personal financial awareness and healthy habits first? Weaver argues passionately for the importance of seeking out comprehensive professional guidance right from the start. He emphasizes that many financial advisors aren't fiduciaries, which means they might not always put their clients' best interests first. With a staggering percentage of licensed professionals not held to fiduciary standards, he believes that securing the right kind of advice is crucial to avoiding potential financial pitfalls. Scarpati's insightful anecdotes, like the cautionary tale of a retired couple with a risky investment strategy, underscore the necessity of a holistic financial plan that includes tax strategies, cash flow management, and multigenerational wealth transfer. The hosts also discuss innovative platforms like Retire Us, which aim to connect individuals with qualified fiduciaries and simplify the daunting search for trustworthy financial advice. On the flip side, Scarpati presents a compelling argument for starting with self-directed financial education. He posits that many in the Sandwich Generation lack basic financial literacy, which can lead to more significant issues down the road. By focusing on understanding personal financial goals and building good habits, individuals can lay a solid foundation for future professional engagement. He shares practical tools and strategies, such as financial checkpoints, that empower listeners to identify their red flags and approach their finances with confidence. This discussion is not just about arguing for one side or the other; it's about illuminating the diverse pathways to financial wellness and the importance of finding an approach that resonates with each individual's unique circumstances. So, whether you're leaning toward hiring a fiduciary or diving into self-education, this episode is packed with insights that can help anyone in the Sandwich Generation tackle their financial challenges head-on.Takeaways: The Sandwich Generation faces unique financial challenges, juggling support for aging parents and kids. Engaging with fiduciary financial professionals can provide essential guidance for long-term planning. Building personal financial awareness and habits is a crucial first step for many people. Platforms like Retire Us help connect individuals with vetted fiduciaries, ensuring quality advice. Understanding your own financial situation is essential before diving into professional...
Send us a text! (Your number stays private)I've been watching everyone panic about switching email platforms lately - Flodesk ending flat rate pricing, Kit raising prices, Mailerlite making changes. But here's what's making me cringe: almost every post I see is driven by one thing - price. And as someone who's switched platforms 5+ times (embarrassing, I know), I had to share why not the way you should be making this decision. Your email platform is one of the most important pieces of your business. Before you jump ship to save a few bucks, there are hidden costs and better alternatives you need to consider. Instead of chasing the cheapest option, I'm sharing what actually matters and how to invest that switching energy into better email marketing results. 02:00 - The email platform price increase drama everyone's talking about 03:15 - Hidden costs of switching that no one mentions04:30 - My embarrassing platform-switching confession 05:15 - What actually matters when choosing an email platform 06:30 - Smart alternatives to switching platforms 08:00 - My 90-day cold subscriber automation that saves moneyLinks & Resources:The Savvy Seller CollectiveFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Rate & review The Savvy Seller on Apple PodcastsCheck out my Everything Page at https://kristendoyle.co/everything
In this episode of Revolutionizing Your Journey, host DeAndre Coke sits down with Chris Hutchins, host of the podcast All the Hacks and a seasoned points-and-miles strategist. Chris shares his personal journey into travel hacking, including lessons learned on when to use points versus cash, and how to stretch travel budgets further. The conversation explores the value of negotiating with Airbnb hosts, overlooked tools that simplify point management, and how flexibility leads to better redemption experiences. Chris also highlights his best travel experiences, strategies for family trips, and the importance of leaving room for spontaneity on every journey. Packed with actionable insights, this episode offers both beginners and seasoned travelers fresh ways to rethink their approach to points, miles, and travel planning.Key Highlights:Points vs. cash: Deciding between the two depends on redemption value and flexibility.Maximizing redemptions: Strategic planning and timing unlock the best deals.Budget expansion: Using points effectively can significantly stretch travel budgets.Negotiating Airbnb: Travelers can save by directly negotiating with hosts.Tools for tracking: Platforms like AwardWallet simplify managing points and miles.Family travel tips: Planning with kids requires different considerations than solo travel.Unscheduled time: Leaving space in itineraries often leads to memorable discoveries.Fine print matters: Understanding booking rules prevents costly mistakes.Card strategy: Everyday spending and expense tracking amplify travel rewards.Resources:Book a Free 30 minute points & miles consultationStart here to learn how to unlock nearly free travelSign up for our newsletter!BoldlyGo Travel With Points & Miles Facebook GroupInterested in Financial Planning?Truicity Wealth ManagementSome of Our Favorite Tools For Elevating Your Points & Miles Game:Note: Contains affiliate/sponsored linksCard Pointers (Saves the average user $750 per year)Zil Money (For Payroll on Credit Card)Travel FreelyPoint.meFlightConnections.comThrifty Traveler PremiumLTH Online Points & Miles In Depth Course: Use coupon code "BOLDYGO" for a 50%...
Play No Games is a pop culture podcast that delivers genuine conversations, humor,& Reflection.
The influencer economy is turning childhood into content for creeps. Extremely Online author Taylor Lorenz unveils the predatory nature of this industry.Full show notes and resources can be found here: jordanharbinger.com/1206What We Discuss with Taylor Lorenz:Child influencer accounts often have 75-90% male followings, with men using timestamps to find sexualized moments and coordinating in Telegram groups to trade imagery of minors.Many parents knowingly tolerate creepy audiences because the money is substantial — some families make millions annually from brand deals and ad revenue featuring their children.Kids lose the ability to explore identity privately when everything is documented. They can't have a "goth phase" or evolve naturally without online pressure to maintain their brand.Platforms profit from engagement regardless of source, brands buy demographics without questioning why men follow little girls, and algorithms reward content that attracts predators.Don't ban kids from internet entirely — teach them about online risks, allow supervised access, create private accounts for learning, and prioritize giving children the luxury of privacy.And much more...And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors:Headway: 25% off: makeheadway.com/jordan, code JORDANZipRecruiter: Learn more at ziprecruiter.com/jordanButcherBox: Free protein for a year + $20 off first box: butcherbox.com/jordanKa'Chava: 15% off: kachava.com, code JORDANBetterHelp: 10% off first month: betterhelp.com/jordanSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ready to turn your God-led passion into profit? This $27 audio bundle walks you through the steps to start monetizing what God placed on your heart. CLICK HERE to purchase!Or, fill out this application to apply for 1:1 coaching in 2025!In Episode #184, I'm sharing 5 evergreen content platforms to consider for creating content that lasts. Evergreen content stays relevant for months—even years! My longest-viewed blog post is over ten years old. Listen in to hear content ideas that can grow your business and your brand.Episode mentioned in the post:Simple SEO Strategies to Use Across All PlatformsWant to Stay in the Know on New Podcast Episodes, Celeb Mom Interviews, Giveaways, My Book Release + Get a Free Planner? Sign Up for my Weekly Newsletter!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn
Three leading ISV executives from Coveo, DTEX Systems and Honeycomb, reveal how companies with proprietary datasets are gaining unbeatable competitive advantages in the AI era and share real-world strategies how you have similar outcomes.Topics Include:Panel introduces three ISV leaders discussing data platform transformation for AIDTEX focuses on insider threats, Coveo on enterprise search, Honeycomb on observabilityCompanies with proprietary datasets gain strongest competitive advantage in AI transformationData gravity concept: LLMs learning from unique datasets create defensible business positionsCoveo maintains unified enterprise index with real-time content and access rights syncHoneycomb enables subsecond queries for analyzing logs, traces, and metrics at scaleMulti-tenant architectures balance shared infrastructure benefits with single-tenant data separationCoveo deployed 140,000 times last year using mostly multi-tenant, some single-tenant componentsDTEX scaled from thousands to hundreds of thousands endpoints after architectural transformationCapital One partnership taught DTEX how to break monolithic architecture into servicesApache Iceberg and open table formats enable interoperability without data duplicationHoneycomb built custom format following similar patterns with hot/cold storage tiersBusiness data catalogs become critical for AI agents understanding dataset contextMCP servers allow AI systems to leverage structured cybersecurity datasets effectivelyDTEX used Cursor with their data to identify North Korean threat actorsReal-time AI data needs balanced with costs using right models for jobsCaching strategies and precise context reduce expensive LLM inference calls unnecessarilySearch remains essential for enterprise AI to prevent hallucination and access informationROI measurement focuses on cost reduction, analyst efficiency, and measurable business outcomesKey takeaway: invest in data structure early, context is king, AI is just softwareParticipants:Sebastien Paquet - Vice President of AI Strategy, CoveoRajan Koo - CTO, DTEX SystemsPatrick King - Head of Data, Honeycomb.ioKP Bhat - Sr Solutions Architecture Leader- Analytics & AI, Amazon Web ServicesFurther Links:Coveo: Website – LinkedIn – AWS MarketplaceDTEX Systems: Website – LinkedIn – AWS MarketplaceHoneycomb.io: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/
Today on Let There Be Talk, the incredible Paul Janeway of St. Paul and the Broken Bones makes his return to the show! Paul's one of the greatest modern soul singers out there, and his band has been tearing up stages around the world with their electrifying live shows. In this conversation, we dig into the journey of the band, the highs and lows of touring, the art of songwriting, and what it takes to keep pushing forward in the music business. Paul and I also dig into their new Self Titled record that will be released Oct 10th but you can hear the new single Sushi and Coca-Cola right now on all the streaming Platforms. Thanks for tuning in and don't forget to check out my new Comedy Special 5836 https://www.youtube.com/watch?v=nbeaApu4OP0 Join my Patreon and help support the show https://www.deandelray.com/patreon My tour dates can be found here - https://www.deandelray.com/tourdates Thanks again my friends DDR
Police Use of Force, The Controversy and Crime: A Police Chief Speaks. Special Episode. Few issues spark as much public debate, controversy, and division in America today as policing, particularly when it comes to the use of force. From nightly news reports to viral clips on Facebook, Instagram, and other social media platforms, the conversation often feels polarized and oversimplified. Jeffrey Halstead is the guest on the Law Enforcement Talk Radio Show and Podcast, available for free on their website, on Apple Podcasts, Spotify, and most podcast platforms. But what happens when the microphone is given to someone who has lived the profession, commanded officers during critical incidents, and faced the hard truths of law enforcement leadership? The Law Enforcement Talk Radio Show and Podcast promoted across their Facebook , Instagram , LinkedIn , Medium and other social media platforms. Retired Police Chief Jeffrey Halstead has done just that. With over 30 years in policing, including service as a Commander with the Phoenix Police Department and as Chief of Police in Fort Worth, Texas, Halstead offers a perspective rooted not in headlines, but in real-life decisions, policies, and crises. Look for supporting stories about this and much more from Law Enforcement Talk Radio Show and Podcast in platforms like Medium , Blogspot and Linkedin . On an episode of the Law Enforcement Talk Radio Show and Podcast available for free on their websits, plus on Apple Podcasts, Spotify, and other platforms, Halstead shared candid insights about crime, crisis management, and one of the most controversial aspects of policing: police use of force. Police Use of Force, The Controversy and Crime: A Police Chief Speaks. Special Episode. A Career Defined by Service and Leadership Halstead's law enforcement journey began in Phoenix, Arizona. The Phoenix Police Department is accredited through the Arizona Law Enforcement Accreditation Program, which emphasizes professionalism, integrity, and accountability. “The Phoenix Police Department was where I learned the foundation of policing,” Halstead said. “It wasn't just about making arrests. It was about protecting life, seeking justice for victims, and building lasting community partnerships.” Available for free on their website and streaming on Apple Podcasts, Spotify, and other podcast platforms. After a distinguished career in Phoenix, Halstead retired at the rank of Commander. In 2008, he accepted the role of Chief of Police in Fort Worth, Texas, a rapidly growing city in the Dallas/Fort Worth metroplex. The Fort Worth Police Department, founded in 1873, serves more than 978,000 residents with nearly 1,900 sworn officers. Its motto, “Service with Respect, Dedicated to Protect,” reflects the balance between community trust and enforcement that Halstead tried to uphold. During his tenure, Halstead was responsible for introducing body-worn cameras, a decision that was not without controversy at the time. “There was skepticism about cameras,” he recalled. “But I knew they would bring transparency and help strengthen public confidence. Today, they're considered essential tools.” Police Use of Force, The Controversy and Crime: A Police Chief Speaks. The Realities of Police Use of Force One of the most misunderstood elements of law enforcement, according to Halstead, is the use of force. “People often see a 20-second clip on social media and draw conclusions,” he explained. “But they don't see the totality of the incident, the fear, the resistance, the split-second decisions. Every action an officer takes must meet a very strict legal standard.” The Law Enforcement Talk Radio Show and Podcast episode is available for free on their website , Apple Podcasts , Spotify and most major podcast platforms. That standard is grounded in the Supreme Court's 1989 decision in Graham v. Connor, which established that the level of force used by an officer must be “objectively reasonable” based on the circumstances at the moment. “Reasonableness and proportionality are the guiding principles,” Halstead said. “Officers are trained to use the minimum amount of force required to control a situation. But when things escalate quickly, their training has to kick in immediately.” The Use-of-Force Continuum To guide officers, many departments rely on what is known as the use-of-force continuum, a model endorsed by the National Institute of Justice. This model outlines escalating techniques: Soft techniques: grips, holds, and restraints. Hard techniques: punches, strikes, and kicks when resistance intensifies. Intermediate options: tasers, batons, or chemical sprays. Lethal force: the highest level, used only when there is imminent danger of death or serious injury. Halstead emphasized that the continuum is not always linear. “Encounters in the field don't follow neat stages,” he explained. “An officer may shift from verbal commands to lethal force in seconds if confronted with a firearm. That's the reality.” Police Use of Force, The Controversy and Crime: A Police Chief Speaks. The full podcast episode is streaming now on Apple Podcasts, Spotify, and across Facebook, Instagram, and LinkedIn. Controversial Tactics and Public Scrutiny Certain tactics have become flashpoints in the national debate: Neck Restraints: Once taught in academies, they are now classified as deadly force in many jurisdictions or banned outright. “There's growing recognition of their danger,” Halstead said. Prone Restraints: Placing someone face down is common for control but can cause positional asphyxia if not managed quickly. “It must be temporary and carefully monitored,” he noted. Lethal Force: The most scrutinized decision an officer can make. “It is always the last resort,” Halstead emphasized. “And it leaves lasting scars on the officers involved.” Despite the media focus, Halstead argued that most encounters end peacefully. “The overwhelming majority of police interactions don't involve any force at all,” he said. “But those stories don't go viral on Instagram or Facebook. Controversy drives social media and news coverage.” Race, Disparities, and Trust Research shows racial disparities in use-of-force incidents, “These disparities are real, and we can't ignore them,” Halstead acknowledged. “But it's also important to remember that officers make decisions based on behavior, not race. The challenge is building accountability systems that both communities and officers trust.” Police Use of Force, The Controversy and Crime. The Law Enforcement Talk Radio Show and Podcast promoted across their Facebook , Instagram , LinkedIn , Medium and other social media platforms. He advocates for expanded training, stricter oversight, and more open conversations between police and citizens. “Reform doesn't mean vilifying officers. It means improving systems so that both safety and fairness are priorities.” Crisis Management: The Other Side of Policing Beyond force, another key responsibility of policing is managing crises, everything from active shooters to natural disasters. “In critical moments, communication can be the difference between chaos and control,” Halstead explained. “When confusion spreads, lives are at risk.” This belief inspired him to launch Evertel Technologies, later rebranded as Genasys, a company that builds secure communication platforms for first responders. Their product, CONNECT, is now used by agencies in 21 states. Check out the Law Enforcement Talk Radio Show and Podcast promoted across their Facebook , Instagram , LinkedIn , Medium and other social media platforms. “Strong communication builds trust internally,” Halstead added. “When leadership and frontline officers are aligned, the whole agency operates more effectively.” The Role of Social Media in Policing Today, public perception of law enforcement is heavily influenced by social media platforms like Facebook, Instagram, and LinkedIn. While these platforms help departments share updates and build transparency, they also fuel controversy when videos go viral without context. Halstead acknowledged both sides. “Social media is a powerful tool for outreach,” he said. “But it also spreads misinformation faster than facts. One video clip on Instagram can undo months of trust-building. That's why officers and agencies have to be proactive in communication.” Police Use of Force, The Controversy and Crime. Looking Ahead: Building Trust in an Era of Controversy Chief Halstead's message is clear: policing is complex, messy, and often misunderstood. But it is also essential to the safety and security of communities. “The public deserves transparency, but they also deserve context,” he said. “The men and women in uniform often face life-or-death decisions in seconds. If we want meaningful reform, we need to understand that reality.” The Law Enforcement Talk Radio Show and Podcast promoted across their Facebook , Instagram , LinkedIn , Medium and other social media platforms. For Halstead, the future of policing lies in balance, between accountability and support, between transparency and context, between tradition and technology. “Policing isn't perfect. It never has been,” he admitted. “But with better training, honest dialogue, and tools that enhance communication, we can move closer to the kind of community-centered policing that every city deserves.” The debate over police use of force will likely continue to dominate the headlines, podcasts, and social media conversations. Platforms like Apple, Spotify, Facebook, and Instagram will remain battlegrounds for public opinion, while professional outlets like LinkedIn will be spaces for leadership voices like Halstead's. But at the heart of it all are the officers making split-second decisions, and the communities demanding safety, justice, and trust. As Halstead put it: “We need to tell the whole story, not just the soundbites. Because only then can we find solutions that work for everyone.” Be sure to follow us on MeWe , X , Instagram , Facebook, Pinterest, Linkedin and other social media platforms for the latest episodes and news. You can help contribute money to make the Gunrunner Movie . The film that Hollywood won't touch. It is about a now Retired Police Officer that was shot 6 times while investigating Gunrunning. He died 3 times during Medical treatment and was resuscitated. You can join the fight by giving a monetary “gift” to help ensure the making of his film at agunrunnerfilm.com . Background song Hurricane is used with permission from the band Dark Horse Flyer. You can contact John J. “Jay” Wiley by email at Jay@letradio.com , or learn more about him on their website . The full interview is streaming now on Apple Podcasts, Spotify, and the Law Enforcement Talk Radio Show website. Get the latest news articles, without all the bias and spin, from the Law Enforcement Talk Radio Show and Podcast on Medium , which is free. Find a wide variety of great podcasts online at The Podcast Zone Facebook Page , look for the one with the bright green logo. Be sure to check out our website . Police Use of Force, The Controversy and Crime: A Police Chief Speaks. Special Episode Attributions Genasys Phoenix Police Department Fort Worth Police Department
This episode of the podcast explores the intricate dynamics of communication and influence within diverse contexts, as articulated by Dick Foth . Foth highlights the importance of understanding one's audience prior to engagement, emphasizing a thorough preparatory process that encompasses research, inquiry, and a genuine curiosity about the unique attributes of the audience in question. He elaborates on the contemporary reliance on digital platforms to ascertain information about potential speaking engagements, cautioning that while such resources provide insights, they may not capture the complete essence of the group. This segment serves not only to highlight the necessity of audience awareness but also to underscore the significance of tailoring messages to resonate authentically with the listeners' experiences and values. Foth's reflections prompt listeners to reconsider the metrics of success and effectiveness in their respective fields, advocating for a shift from superficial engagement to deeper relational connections. Transitioning into the conversation with Mark Sayers, the dialogue shifts toward the conceptual frameworks of 'platforms' versus 'pillars.' Sayers articulates a critical examination of how contemporary culture has increasingly valorized personal platforms as vehicles for influence, often prioritizing image and individualism over communal values and wisdom. Sayers argues that this platform-oriented mindset, exacerbated by social media dynamics, cultivates a culture of competition, fragility, and superficiality, challenging the very foundations of community and relational integrity. He contrasts this with the notion of 'pillars,' which represent stability, resilience, and the vital role of individuals who foster genuine connections and support the communal fabric. The exploration of this dichotomy not only invites reflection on personal motivations and aspirations but also encourages a re-evaluation of how communities can celebrate and cultivate pillars of strength rather than merely platforms of visibility. The dialogue culminates in a poignant reflection on the implications of these concepts for individuals engaged in mission work, particularly in the context of global cultures influenced by rapidly changing dynamics. As Sayers articulates, the intersection of local and global cultural shifts necessitates a nuanced understanding of how to navigate these changes with integrity and intentionality. The call to action is clear: individuals must aspire to be pillars within their communities, contributing to a more profound sense of belonging and purpose, while also exercising discernment in their engagement with platforms. This episode serves as a powerful reminder of the enduring value of character, community, and humility in a world increasingly captivated by performance and visibility.
SEO Services Edition: Is SEO "Dead" in 2025? Who Knows? (Case Studies, Testimonials, and Ultimate Guide with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.Favour Obasi-Ike presents an engaging and conversational discussion that emphatically argues for the continued relevance of Search Engine Optimization (SEO) in 2025 and beyond, directly refuting the idea that SEO is "dead."Favour Obasi-Ike, joined by other marketing professionals (with a guest LIVE! audio testimonial), highlights that SEO is foundational for online visibility across various platforms, including traditional search engines and AI-driven systems like ChatGPT. The dialogue stresses the importance of consistent content creation, strategic updates, and a holistic approach to online presence, emphasizing that SEO is not merely about keywords but about understanding user intent and providing valuable, well-structured information.Favour Obasi-Ike illustrates these points with practical examples and case studies, demonstrating how effective SEO can significantly boost website traffic, lead generation, and overall business growth by ensuring content is discoverable and impactful. The discussion ultimately positions SEO as a continuous, essential investment that underpins all successful digital marketing efforts.Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs about the Is SEO "Dead" in 2025? Who Knows? Episode:1. Is SEO dead in 2025?No, SEO is not dead in 2025; in fact, it's more vital than ever. The perception that SEO might be obsolete often stems from a misunderstanding of what it truly encompasses. Search Engine Optimization (SEO) is fundamentally about being discoverable online. With 8.2 billion people in the world and 1.1 billion websites, and an astounding 8 to 16 billion daily searches on Google alone (with 15% being new searches every day), the act of searching for information is constant and growing.The conversation clarifies that "SEO" isn't limited to traditional search engines like Google. Platforms such as ChatGPT, Google, Reddit, TikTok, LinkedIn, Apple Podcasts, Spotify, and YouTube all function as "search engines" where content needs to be optimized to be found. Therefore, anything you do to increase your visibility on these platforms is a form of SEO. The speaker emphasizes that fancy new terms like GEO, AEO, AIO, or SXO are just "cosmetics" for the same underlying principle: making your content discoverable. The core idea is that if you're not focusing on SEO, you're missing out on crucial opportunities for people to find your website and business.2. How has AI impacted SEO, and does it replace traditional SEO efforts?AI does not replace traditional SEO; instead, it exposes and adds structure to it. AI tools and platforms like ChatGPT, Alexa, Siri, Grock, Deepseek, Meta AI, Cloud, Perplexity, and Gemini rely on information from existing traditional platforms and servers. This means that to be found by AI search engines, your content first needs to be optimized and present on these traditional sources (like Google, Bing, Yandex, etc.).The speaker highlights that AI search engines respond based on information given from a "source." If you are not optimizing your original content and website (the "source"), you cannot become a "resource" for AI. AI is looking for well-structured, authoritative content with clear brand citations and links. Having duplicate profiles or unverified business claims on platforms like LinkedIn, for example, can negatively impact how AI (and traditional search engines) perceive your online presence, making it harder for your business to be recognized and recommended. Essentially, AI leverages and amplifies the importance of a robust, well-optimized online foundation.3. What are the key elements for a strong online presence in 2025, beyond just keywords?In 2025, a strong online presence moves beyond solely focusing on keywords to prioritizing conversations, user experience, and a holistic, structured approach to content. Key elements include:Content with Purpose: Focus on "who are you talking to? Who are you serving? Why are you showing up?" Your content should address specific questions and needs, aiming for positive, neutral, or negative sentiment analysis from AI.Continuous Optimization: SEO is not a one-time fix. Websites and content need regular updates. Blogs, for instance, have a *24-month cycle*, meaning consistent updates are crucial to maintain visibility. The "last modified" timestamp is vital for algorithms.Structured Content: Turn unstructured content (like a simple blog post) into structured articles with headings, internal/external links, embedded scripts, iframes, tables, infographics, FAQs, quotes, images, alt text, and schema (microdata/rich snippets). This makes it more digestible for both humans and search engines.Platform Integration & Tokenization: Your website should be connected to all relevant online platforms (Instagram, LinkedIn, YouTube, podcasts, etc.). When a page is updated, it gets "tokenized" (duplicated) across various search engines and platforms (Google, Yahoo, DuckDuckGo, Brave, Bing, ChatGPT). This ensures wide distribution and recognition.Google Search Console: This is paramount. Connecting your website to Google Search Console is the "internet service provider of Google" and allows you to track impressions, clicks, and positions, providing crucial data on your marketing efforts.E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google's guideline emphasizes providing the best user experience. This means creating a well-structured, intentional, and high-quality online presence that builds trust and authority.4. Why is continuous content creation and updating crucial for SEO?Continuous content creation and updating are crucial because SEO is an ongoing process, not a one-time task. Websites need "oil changes" and "tire alignments" through new articles, blogs, and updates to remain healthy and high-performing for algorithms.Key reasons include:Content Decay: Blogs have a *24-month active cycle*. If content isn't updated within three years, its chances of sustaining visibility become slim, even with good initial content. The "last modified" timestamp on your content signals freshness and relevance to search engines.Algorithm Recognition: Search engines and AI prioritize active, recent, and updated information. Consistent updates help algorithms recognize your website as a continuously relevant and valuable source, leading to better rankings.Meeting Evolving Search Needs: Search volumes and user needs change with seasons, holidays, and emerging trends. Regularly updated content allows your business to align with these evolving search patterns.Increased Impressions and Authority: Consistently producing and updating 52 pieces of content a year can significantly boost your website's impressions and domain authority. This demonstrates expertise and a sustained commitment to providing value.Audience Retention: A continuous flow of valuable, updated content helps build an "attention map"that fosters a "retention curve," keeping your audience engaged and returning.5. How can businesses leverage diverse online platforms for SEO, and what's the role of podcasting?Businesses should leverage diverse online platforms by connecting their website as a central hub to all their social media, content, and directory listings. This creates a structured pathway for discovery and builds authority. The speaker emphasizes that platforms like LinkedIn, YouTube, Apple Podcasts, Spotify, and Reddit are all search engines in their own right.Podcasting is highlighted as an exceptionally powerful tool for several reasons:Know, Like, and Trust Factor: Podcasting is described as the fastest way for someone to "know, like, and trust" you, as it allows for a deeper, more personal connection through voice.Authoritative Content: Like blogs and books, podcasts have an author, contributing to your overall "dominant authority online."Wide Distribution and Citation: Podcasts are distributed across *30-40+ stations* (Spotify, Apple, Pandora, iHeart, Podcast Addict, Alexa), each acting as a resource. When AI (like ChatGPT) or other search engines cite a podcast link, it directly mentions your content and business.Content Repurposing: Turning podcast episodes into topical blogs (show notes with hypertext links) auto-indexes your content through servers, further increasing visibility across traditional and AI search engines.Organic Lead Generation: Podcasting can organically attract clients without needing paid ads. As demonstrated by a client who gained clients from Google and ChatGPT after starting a podcast, it builds authority that leads to organic discovery and trust.Niche-Based Search: Podcasting allows for highly niche-based content, meaning if you show up consistently, algorithms will rank and refer you to people specifically looking for your expertise.By integrating podcasts with other platforms (website, social media, email lists) and consistently producing valuable content, businesses can significantly expand their reach and establish strong online authority.6. What is the significance of "tokenization" and the "last modified" date for online content?"Tokenization" refers to the process where, every time you update or "last modify" a page on your website, that page is essentially duplicated or recognized as an individual entity that can be shown on various web platforms and search engines. For example, if your website is updated, that updated content can then appear on Google, Yahoo, DuckDuckGo, Brave, Bing, and even AI platforms like ChatGPT.The "last modified" date is a crucial signal to algorithms. Just like your phone updates its software regularly, your website content needs consistent updates. If a blog post, for instance, was published in 2022 and hasn't been updated by September 2025, the algorithm recognizes this lack of recent activity. While it might still appear online if there's no competition, its chances of sustaining visibility are slim. A recent "last modified" date indicates to search engines that the content is fresh, relevant, and actively maintained, increasing its likelihood of being found and ranked. This continuous "tokenization" of updated content across the web amplifies your digital footprint and authority.7. What is the speaker's definition of "future" and how does it relate to SEO?The speaker defines "future" based on its Latin origin, "futurist," meaning "to grow or become," and its dictionary definition as "the time or a period of time following the moment of speaking or writing; time regarded as still to come."This definition directly relates to SEO by emphasizing that every piece of content you create – whether speaking on a podcast or writing a blog post – is an act of "speaking or writing into the future." It's a proactive planning project where your current efforts manifest over time. Just as one plans to build a house with a blueprint, SEO involves strategic planning and consistent execution. Answering questions in the form of web links or podcast episodes serves as a long-term investment. The way you answer one question can lead to several more, creating a continuous flow of engagement and discovery. By actively creating content now, businesses are building an online presence that will continually attract users in the "time still to come," ensuring sustained growth and visibility.8. What essential steps should a business take to start or improve its SEO strategy, especially when seeking professional help?To effectively start or improve an SEO strategy, especially when seeking professional help, a business should take several essential steps:Establish a Foundational Online Presence: The absolute first step is to have a website, or at minimum, a domain name. A website acts as the "anchor" for your business online. Without one, you lack a central hub for discoverability and tracking.Connect to Google Search Console: This is non-negotiable. Google Search Console is the "internet service provider of Google" and allows you to track critical data like impressions, clicks, and positions, which are vital for understanding and proving SEO effectiveness.Define Goals and Strategy: Before engaging with an expert, have a clear understanding of your business goals. If you don't have an SEO strategy, bring your business plan, and a professional can help build one from there. This includes understanding who you are talking to, who you are serving, and why you are showing up.Understand Investment Levels: Be prepared for an investment. While specific figures are mentioned (starting around *$1,500/quarter*), the key is to recognize that SEO is a continuous investment, not a one-time expense, and it offers long-term gains.Prioritize Content Creation for Search Engines (and then humans): As advised, "write everything for search engines, not for you." Focus on creating content that aligns with how algorithms discover and present information. This indirectly means writing for humans as well, as search engines aim to serve relevant and valuable content to users.Embrace Multi-Platform Content: Create diverse content forms (blogs, podcasts, videos, social media posts) that answer common questions people are asking. Distribute this content across relevant platforms, ensuring interconnections (e.g., website links in podcast show notes).Be Intentional and Consistent: SEO requires active, consistent effort. Dedicate time weekly (e.g., 45 minutes a day for 45 days) or invest in professional management to consistently update and optimize your online presence. This consistency builds authority and ensures you're actively engaging with algorithms.Prepare for a Consultation: When booking a call with an SEO expert, be ready to discuss your website, business plan, and specific goals. Professionals will often audit your website, provide insights via Loom videos, and offer structured plans (quarterly, biannually, or annually) with clear communication (e.g., weekly recorded calls).Digital Marketing SEO Resources:>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 7 takes a deep dive into the architecture of leading AI search platforms, breaking down how each system retrieves, ranks, and synthesizes information.We start with the core Retrieval-Augmented Generation (RAG) pattern, which grounds large language models in real-time data. The episode explains embedding-based indexing, hybrid pipelines that blend lexical and semantic retrieval, and why passage-level clarity and extractability are now as important as keyword targeting.We then compare Google AI Overviews and AI Mode, ChatGPT with browsing, Bing Copilot, and Perplexity AI. Each has its own approach to query understanding, reranking, and citation, which means the levers for visibility differ by platform. Google rewards breadth of coverage and multi-intent relevance, Bing favors hybrid SEO strength and clean passages, Perplexity emphasizes clarity and transparency, while ChatGPT depends on real-time accessibility.The discussion closes with a platform-by-platform GEO playbook, showing how retrievability, extractability, and trust signals form the consistent sequence of gates every brand must pass to appear in AI-generated answers.Read the full chapter at ipullrank.com/ai-search-manual
Throughout Scripture, men and women built altars as places of encounter surrender and remembrance. Platforms host people but altars host the presence of God. Altars are where fire falls. They are not built for display but for dwelling. The invitation is simple: make room again. Rebuild what has been neglected. Offer your life as a living sacrifice. Let the altar of your heart never go out. Listen in now to hear Life Center Church's latest Sunday message from Pastor Rich. ⛪️ Connect with us ⛪️ https://www.lifecenternyc.com/ https://www.instagram.com/lifecenternyc/
For years, international toy sellers had a semi-secret shortcut to ship goods under $800 tariff free. That shortcut? Gone. And if you're not prepared, your business could feel it fast. As of August 29th, the De Minimis Exemption was officially eliminated for many international shipments to the U.S. The change, quietly confirmed by U.S. Customs and Border Protection, caused immediate disruption. Over 25 countries (including the UK, Germany, and Japan) paused shipments to reassess compliance. Platforms like Temu and Wish began overhauling logistics, while DTC creators abroad faced surprise duties, delays, and frustrated customers.In this episode of Making It in the Toy Industry, I'm breaking down what the end of the De Minimis Exemption actually means for creators like you. This change isn't just about shipping fees and forms, it's about who wins, who loses, and how you can thrive in a newly leveled playing field.Using a mind map, I'll guide you through the four big areas impacted by this shift: the immediate chaos it's caused, what strategies and tools are suddenly more valuable, what old tricks are now holding brands back, and who's rising to the top as this new landscape takes shape.This episode is a wake-up call and a strategic roadmap, all in one.Listen for These Important Moments:[00:09:12] - Avoid tariffs and delays. Warehousing in the U.S. now gives you speed, savings, and a serious competitive edge.[00:11:53] - New customs rules are hitting Temu and Shein hard, giving legit brands room to shine and reclaim their sales.[00:21:00] - Stable SKUs and digital add-ons help offset costs and keep products flowing under new import rules.[00:25:50] - Solo sellers outside the U.S. now face bigger delays and thinner margins. Without a warehouse, you're stuck.[00:29:54] - U.S.-based creators, brands with warehousing, and fulfillment partners are leading the pack.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass
Stefano Puntoni, Wharton Marketing Professor and Co-Director of the Wharton Human AI Research Program, explores the evolving strategies behind monetizing AI platforms, the implications of sponsored chatbots for consumer trust, and the critical role of energy efficiency in ensuring AI's sustainable future. Hosted on Acast. See acast.com/privacy for more information.
It's time for the numbers! In this episode, Rob and Val dive deep into the tournament results for Warhammer: The Old World since the release of the Match Play Guide. We've got the graphs and stats to break it all down! We'll explore why stats matter, our methodology for collecting data, and then get into the good stuff: Which armies are the most popular? Which factions have the highest win rates? And what is the "Positive Win Rate Potential" (PWRP) of your favorite army (and what is Positive Win Rate Potential anyway)? From the dominance of Grand Cathay to the struggles of the Skaven, we cover it all! Chapters: 0:00 - Introduction & The Current State of the Game 2:12 - Summer Catch-up & Tournament Anxiety 7:38 - Why Stats Matter in Wargaming 17:30 - Our Data Methodology Explained 25:08 - Faction Representation in the Meta (Meta Rep) 52:25 - Faction Win Rates & The Overperformers 1:05:00 - Factions That Need Help 1:09:51 - Positive Win Rate Potential (PWRP) 1:21:00 - Final Analysis & Community Call to Action MENTIONED IN THIS VIDEO: ► Come Play in Toronto! Tickets are available for the *Square Based Open* on October 18th & 19th: https://tinyurl.com/Square-Based-Open-Toronto-2025 ► *Rob's Old World EVENTS* in Nottingham! https://tsnarena.com/events/category/the-old-world/ ► *The California Cup* in Los Angeles! Nov 14-16! https://greenbannereventco.com/product-category/california-cup/ ► Check out the excellent community resource *Old World Rankings*: https://www.old-world-rankings.com ► A big thank you to *Warhammer Rob (the best Rob)* for his work on the stats! ► Listen to Peter the Falcon's podcast, *That Old World Charm*: https://oldworldcharm.podbean.com/ ► Missed our *Cathay Lore video?* Watch it here: https://youtu.be/iOC6jy6SJCI?si=THfdvKK6cSJ076MJ *MERCH!* https://thehonestwargamer.com/product-category/square-based/ Square Based terrain maps and resources: https://thehonestwargamer.com/the-old-world-terrain-guidelines/ Youtube Music Playlist for Audio Only: https://tinyurl.com/SB-YouTube-Music-Playlist Podcast on all other Platforms: https://squarebasedpodcast.podbean.com/ #squarebased #warhammertheoldworld #warhammerfantasy
Rob and Val are back with another patent-pending LORE video, this time deep-diving the Grand Cathay book to answer the eternal question: WHAT'S GOING ON WITH CATHAYAN LOGISTICS? The Old World is a mess. The Empire's leadership is distracted, the Elves are ignoring their DMs, and Frydaal the Chainmaker is having the time of her life carving up the Westerlands. With no one else stepping up, it's time for the Dragon siblings to assemble a fleet, awaken some Terracotta Sentinels, and sail halfway across the world to sort everyone out. Join us as we talk geopolitics, the economics of the Old Silk Road, why there are so many boats, and whether or not Vampirates are confirmed (they are). Chapters: 00:00 Cold Open & What's Up Beijing? 01:45 Man o' War & Dan Abnett's "Fell Cargo" 04:26 Hot Topic: A Wedding Outfit 05:54 Show Updates: Bat Rep Room & Tournaments 11:04 Lore Intro: Turmoil in the Old World 19:20 The Withering of the Laurelorn Forest 24:46 Portents of Ruination 29:22 A Growing Shadow in Northern Cathay 41:48 Diplomacy of the Dragon: Cathay & The Old World 51:24 The Great Trade Routes 01:08:00 The Jade Fleet & The Elves of Ulthuan 01:12:31 A Time to Act: Cathay Decides to Intervene 01:18:30 The Journey West 01:24:10 First Contact: Sea Battle with the Norscans 01:29:33 The Grand Arrival in Marienburg 01:32:35 Final Thoughts & Review 01:43:27 Outro MENTIONED IN THIS VIDEO: ► *Rob's Old World EVENTS in Nottingham!* https://tsnarena.com/events/category/the-old-world/ ► *The Square Based Open Toronto! Oct 18-19! Get Yer Tickets!* https://tinyurl.com/Square-Based-Open-Toronto-2025 ► *The California Cup in Los Angeles ! Nov 14-16!* https://greenbannereventco.com/product-category/california-cup/ ► Support us on PATREON and join us on Discord: https://www.patreon.com/Squarebased MERCH! https://thehonestwargamer.com/product-category/square-based/ Square Based terrain maps and resources: https://thehonestwargamer.com/the-old-world-terrain-guidelines/ Youtube Music Playlist for Audio Only: https://tinyurl.com/SB-YouTube-Music-Playlist Podcast on all other Platforms: https://squarebasedpodcast.podbean.com/ #squarebased #warhammertheoldworld #warhammerfantasy
Romain Vivien is the Global Head of Music and President of Europe at Believe, one of the world's leading digital music companies supporting independent artists and labels. With nearly 30 years of experience, including senior leadership roles at Virgin and EMI, Romain has been instrumental in shaping Believe's global music strategy across 50+ markets. A passionate advocate for fairness and transparency, he continues to champion artist development, identity, and storytelling as essential pillars for success in today's rapidly evolving music industry.In this episode, Romain shares how independent artists can thrive in a digital-first music landscape by leaning into authenticity, storytelling, and the power of local music movements.Key Takeaways:Why understanding and defining your artist identity is the foundation for growth.How digital platforms are reshaping opportunities for independent artists.The future of music trends, including the rise of local artists and diverse genres.---→ Learn more about Romain and Believe at believe.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast
Few women have made as profound an impact on Central Florida as Christi Ashby and Kate Slentz. As the founders of Orange Appeal Magazine and the Orlando Women's Conference, this inspiring mother-daughter powerhouse team has spent years shining a spotlight on women leaders, local businesses, and organizations doing incredible work in the community. Their mission has always been clear: to create space where women are celebrated, supported, and seen.In this full episode, Christi and Kate reflect on their entrepreneurial journey, the vision behind launching their magazine, and how the Orlando Women's Conference has grown into one of the region's most anticipated annual events. Beyond publishing and event production, they've embraced a bigger calling—empowering women to find their voices, grow their confidence, and step fully into leadership roles.
Discipline turns average into unstoppable. Distraction turns talent into wasted potential. Too many photographers and filmmakers are chasing every shiny object, trying to be everything to everyone, and spreading themselves too thin. The truth is, you don't need to do it all. You need focus.When you stop diluting your energy and start showing up with clarity, consistency, and discipline, everything changes. The creatives who win aren't always the most talented, they're the ones who stay committed, focused, and consistent long after others get distracted. That's what sets apart the artists stuck in the mainstream market from the ones thriving at the luxury level.You are capable of building a brand that attracts dream clients, commands higher prices, and creates loyalty through trust. But only if you choose to stop chasing every bubble in sight and start directing your energy where it matters most.No more shiny object syndrome.No more distraction.No more dilution.It's time to focus, to stay consistent, and to outpace talent with discipline.00:00 – 03:30 | Talent vs. Skill and the Balance of Art + Business03:30 – 07:30 | Why Focus Matters More Than Being Everywhere07:30 – 11:30 | The Danger of Dilution and Shiny Object Syndrome11:30 – 15:30 | Consistency, Artistic Style, and Building Trust15:30 – 21:00 | Staying Focused on Platforms and Relationships That Matter21:00 – 26:30 | Hard Work, Discipline, and Outpacing TalentThe next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
Building a blogging business takes passion, persistence, and a whole lot of planning – and no one embodies that better than today's guest, Yessi, the creator of Joyful Yessi. What started as a YouTube channel has grown into both a thriving blog and a business, all while balancing her roles as a teacher, homeschooling mom, and wife.Amy and Jennifer had the joy of chatting with Yessi on The Ultimate Blog Podcast about her journey from YouTube to blogging, and how she's intentionally growing both platforms with balance.
In this episode, we break down Booking.com's family-friendly, nostalgia-driven strategy and Airbnb's focus on lifestyle and experiences, helping property managers understand how to target the type of guests they want to attract.Are you new and want to start your own hospitality business?Join our Facebook groupFollow Boostly and join the discussion:YouTube LinkedInFacebookWant to know more about us? Visit our websiteStay informed and ahead of the curve with the latest insights and analysis.
Wealth management is no longer just champagne perks and 2% fees. The new generation of investors demands digital, transparent, and affordable solutions.In this episode of Couchonomics with Arjun, we're joined by Dhruv Arora, Founder & CEO of Syfe, a digital wealth management platform managing over US$10B.We cover:- Why trust is the biggest competition in digital wealth- The difference between robo-advisors & true digital wealth platforms- How Syfe is scaling across Singapore, Hong Kong & Australia- Why inclusivity without affordability doesn't work- The merging of saving + investing into one continuumA sharp look into the future of wealth management, fintech, and investing.
If you could only choose one social media platform to promote your podcast, which would it be and why? We debate cases for using Instagram, LinkedIn, TikTok, YouTube, Substack, and more because each choice sparks stories about reach and helps form closer connections with our communities. Midway, we flip the script: if you could only monetize your podcast in one way, which path would you choose? Would you take the membership route, ads, or another strategy entirely? Our conversation goes beyond strategies and sinks into what podcasters want to build and why it matters.Labor Day Sale! Empowered Podcasting Conference tickets are 50% off this week only! Visit https://www.empoweredpodcasting.com click “Buy Ticket,” and use code EPCLD50 before Friday, September 5th.Episode Highlights: [02:48] Empowered Podcasting Conference News[09:31] Powerball and Podcasting Dreams[19:56] Pick One: Social Media Platform for Podcast Promotion[29:30] Platform-Specific Content Strategies[30:57] The Neurochemical Reactions to Authentic Content[37:26] LinkedIn for Business[44:03] Monetizing Your Podcast: Strategies and Platforms[56:01] Tomorrow's Episode PreviewLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingGet Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comGo High Level: https://www.gohighlevel.com/14-day-trial-homeSubstack:www.substack.com LinkedIn: www.Linkedin.com Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
In this episode of The Retail Perch, Shekar Raman and Gary Hawkins are joined by Virginia Marsh, Head of Data, Agency & Platforms at Fluent Inc. Virginia's career began loading trucks in Puerto Rico and took a pivotal turn when she taught herself to code on a Commodore computer. That early curiosity grew into a passion for data that now shapes how she helps retailers make smarter decisions. She shares her perspective on when data is relevant and when it is not, offering practical insights on how retailers can cut through the noise and stay competitive in a changing industry.
On this episode of Let There Be Talk, my guest is singer-songwriter Jonah Kagen. Jonah's been making waves with his heartfelt lyrics, soulful voice, and a unique blend of folk, indie, and pop that connects instantly with listeners. We dive into his journey from writing songs and recording on the road in an Airstream Trailer to building a loyal fanbase online, and how his music has become a soundtrack for people searching for honesty and connection. Jonah opens up about his creative process, the stories behind his songs, and what's next for this rising artist. Check out his new Album "Sunflowers and Leather" out this week on all the streaming Platforms. My new stand up comedy special can be found on YouTube https://www.youtube.com/watch?v=nbeaApu4OP0 Join my Patreon for all the Bonus Epsiodes of LET THERE BE TALK - https://www.patreon.com/DeanDelray Like and Subscribe for more PODCASTS AND COMEDY VIDEOS from Dean Delray! Tour Dates at https://www.deandelray.com
Boss Your Business: The Pet Boss Podcast with Candace D'Agnolo
As Dante & Dory's approaches their grand opening, Candace is sharing the behind-the-scenes decisions that are shaping her new pet destination. This episode dives deep into the practical side of building a modern pet business - you'll get an inside look at the technology stack powering the store, real stories about vendor partnerships, and honest insights about the emotional side of opening a new business. Tune in to hear: ✨ Real vendor partnership stories - including the brand that sent a thoughtful sample pack and earned a $1,000 order! ✨ Sourcing strategies for store fixtures, displays, and props ✨ New product discoveries from SUPERZOO you may want to add to your store ✨ Where to find everything from dog mannequins to custom rugs for YOUR retail space Plus, Candace shares her honest concerns (and hopes!) about the big opening! Transcript Show Notes
Jashan and Tony talk about Jashan's recent trip to R-Willy Land where he showed up Steve-O by Launching off Ryan Williams Mega Ramp.Thanks to our Sponsor - Monkey Tree Brewing:https://monkeytree.com.au/Follow us on all Platforms!Youtube Clips: @4oclockclips Facebook: https://www.facebook.com/profile.php?...Instagram: / 4oclock_somewhere TikTok: / 4oclock_somewhere
SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode explains a three-step TSM marketing approach—Track, Sort, and Map—designed to create successful marketing strategies, particularly for Q4 2025. The tracking phase emphasizes the importance of a website for gaining organic and paid impressions, highlighting metrics like organic, paid, and earned traffic. Next, the sorting phase focuses on organizing business analytics by purchasing power, location, and pre/post-purchase intent to better understand customer needs.Finally, the mapping phase involves strategically distributing content across various platforms, using tools like pixels and analytics, to ensure the right audience finds the right products or services. The speaker also offers free SEO services and calls to help businesses implement these strategies.FAQs about this SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence episode:1. What is the core three-step marketing strategy discussed for Q4 2025?The core strategy for marketing success in Q4 2025, and beyond, is the "TSM approach," which stands for Track, Sort, and Map. This methodology emphasizes understanding how your business is set up, collecting and organizing data, and then strategically guiding your audience from initial interest to conversion.2. Why is "tracking" considered the most important step in this strategy?Tracking is paramount because it provides the foundational metrics needed to understand your marketing efforts. Just like a runner on a track needs clear lines, businesses need to track metrics like impressions, leads, clicks, and website visitors. This involves monitoring organic, paid, and earned traffic. Without a website, which serves as the primary hub for collecting this data (including domain, hosting, and email communication), effective tracking is impossible. The speaker stresses, "When you track, you're able to attract," highlighting that data-driven insights allow you to effectively attract your target audience.3. How does the concept of "attention as a new currency" relate to successful marketing strategies?Favour introduces "attention as a new currency" and "retention as a new balance," emphasizing that in today's crowded digital landscape, consistently capturing and maintaining audience attention is crucial. This is achieved through consistent, valuable content across various platforms like blogs, podcasts, and social media. By tracking engagement and understanding what resonates with your niche audience, you can create a search-based campaign that puts your content at the top of search results, making you "first seen" and "first remembered," which directly translates to gaining valuable attention.4. What are the key considerations for "sorting" marketing data effectively?Sorting involves organizing your traffic and business analytics in a way that provides deeper insights into your audience. Key sorting parameters include purchasing power, location, pre-purchase intent, and post-purchase intent. By understanding where your audience is coming from, what they need, and why they need it, you can tailor your offerings more effectively. An example given is adapting workshop formats (morning/evening, virtual/in-person) and content (lead generation, AI visibility) based on audience feedback, rather than offering generic courses. Email marketing and audience segmentation are highlighted as crucial tools for this in-depth sorting.5. How does the speaker recommend optimizing paid advertising, specifically Google Ads, in conjunction with organic efforts?Favour suggests a cautious approach to Google Ads, advising against running them if you're not already showing up organically on Google search. Organic presence leads to a lower cost per acquisition, result, and click. While Google Ads can be effective with manual structures, exact and phrase matching, and granular control, the ultimate goal should be to shift towards a higher percentage of organic traffic (e.g., 62% organic vs. 38% paid). This is because organic traffic "earns" results and builds long-term authority, saving money over time compared to continuously paying for traffic. Platforms like Pinterest are also highlighted for their detailed targeting capabilities at a potentially lower cost per click compared to Google Ads, especially when leveraging tracked audience interests.6. What role does a website play in the overall TSM marketing strategy?A website is presented as the absolute foundational element. Without a website, none of the tracking, sorting, or mapping can effectively occur. It's the hub for organic impressions, a platform for content creation (blogs, podcasts), and a critical tool for understanding where your audience comes from (e.g., new vs. returning visitors). The website allows for the installation of tracking pixels (Facebook, LinkedIn, Pinterest, TikTok) and integration with tools like Google Analytics and Google Search Console, which are essential for gathering the data necessary for the TSM approach.7. What is the purpose of "mapping" in the TSM strategy, and how is it achieved?Mapping is about guiding your audience to the right destination based on their needs and your sorted data. It's about building a clear connection from point A (customer need) to point B (your solution/product). This involves understanding what people are searching for and ensuring your content and offerings directly address those searches. Mapping is achieved by strategically distributing content across various platforms (Google search, AI search results, social media, podcast distribution channels like RSS feeds) and ensuring your website has the necessary tags and pixels to track conversions. The goal is to be found when and where your target audience is looking, ensuring they take the desired action, much like finding the correct aisle in a grocery store.8. How can businesses leverage their intellectual property (IP) and improve their domain authority for long-term marketing success?Businesses should view their content and offerings as intellectual property (IP) and constantly assess its return. Consistent content production (blogs, podcasts) that remains relevant over time contributes significantly to sustained engagement, even without constant new releases. Improving domain authority is a long-term play, likened to building credit, with an average of about seven points per year if actively managed. Higher domain authority, especially with the integration of AI for top search and citation perspectives, leads to greater organic visibility and trust. By focusing on earned traffic through SEO and content that fulfills specific audience needs, businesses can build lasting authority and a stronger market presence.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On Today's Menu on Marsha's Plate We discuss Lil nas X and his Crash out, do we need to be loved out loud, and a survey of how trans people are coping with a Trump presidency so far Listen on all streaming Platforms https://pod.link/1293033444 Here we talk about cultural events, entertainment news, and gender politics from a Black Trans feminist lens. This is Diamond Stylz archival work that preserves the histories, experiences, and contributions of a marginalized community that has been historically erased, overlooked, or misrepresented. We focus on people who identitfy as Black, trans, gay, or woman...or any combination of all of them. We have merch as well if you wanna support Marsha's Plate https://teespring.com/stores/marshasplate Reading Recommendations https://bookshop.org/shop/DiamondStylz #marshasplate #girlslikeus #boyslikeus #transgender #podcast #podsincolor #podernfamily #transisbeautiful #houston #lgbt #transmen #transwomen #blackfeminism #trans101 #trans #blacktranswomen #blacktransmen #houstonpride #indiepodcast #blacktranslivesmatter #lgbtqia #lgbtq #genderidentity #pride #blackgirlmagic #blackboyjoy #podcast
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pro Show, host Erika interviews Joe Militello, a seasoned real estate investor. Joe shares his journey into real estate, emphasizing the importance of consistency and having systems in place. He discusses innovative platforms and technology that set him apart in the industry, as well as key financing trends that investors should be aware of. Joe also reflects on challenges he's faced, the significance of building relationships, and his vision for future growth in the real estate market. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Hey Winner, If you haven't noticed already, the online space is shifting big time, and relying heavily on social media for marketing could actually be hurting your business. In today's episode, visibility strategist and mompreneur, Andria Singletary, shares why shifting your marketing focus off social media can attract higher-quality leads, boost conversions, and free up your time for what truly matters—your family and faith. Rooting for you ~ Gabe New to the podcast? Start here: https://redhotmindset.com/podcast-start/ LISTEN TO HEAR: Why focusing on your own expertise can disconnect you from your audience. How a customer-centric narrative builds trust. A proven 7-step method to clarify your message and attract sales. LINKS MENTIONED IN EPISODE:
EP 211: Were joined by Gregg Ritz of Hunt Masters and Thompson/Center Arms to talk about a once in a lifetime opportunity to hunt archery bull elk in Pennsylvania. Follow Greggs adventures Gregg Ritz (@huntmasterstv) • Instagram photos and videos Home - Hunt Masters Enjoy! IF YOU WANT TO SUPPORT THE SHOW, CHECK OUT OUR PATREON! The Whitetail Distraction Podcast is creating Podcasts and Videos | Patreon If you want some badass broadheads, head over to https://www.viparchery.com or give Matt and Cindy Futtere a call and tell them the Whitetail Distraction Podcast boys sent you. They are truly some of the best people in the business! The Combat Veteran will cause major damage to the intended target as combat veterans are trained to do! One of the best seed companies in the game has agreed to offer 10% off! Go check out Back Forty Seed Co. and use code DISTRACTION10. https://backfortyseedco.com To complement our broadhead usage - check out VPA's full lineup of products at www.vparchery.com use discount code WDP for 10% off! You have to see their project at www.50forged.com Skre Gear is back!! You know the routine, high quality products with a lifetime warranty at an affordable cost! Use discount code WDP for 15% off!! Check their growing lineup at www.skregear.com Our newest partner is Hunt Arsenal!! Platforms, saddles, packs and more! They are taking the mobile hunting space by storm! Give them a serious consideration at https://huntarsenal.com/ Like this episode? Head over to iTunes and give us a 5 star rating and leave a review. Not hearing what you like, or just simply have suggestions? Send us an email at TheWhitetailDistractionPodcast@gmail.com Also, check us out on Facebook, Instagram, and YouTube @TheWhitetailDistractionPodcast, Twitter @TheWDPodcast and TikTok @TheWhitetailDistraction. The Distraction is Real!
On Today's Menu on Marsha's Plate We discuss if trans attracted people be a lil off...and Are the diapora wars making us OFF too? Listen on all streaming Platforms https://pod.link/1293033444 Here we talk about cultural events, entertainment news, and gender politics from a Black Trans feminist lens. This is Diamond Stylz archival work that preserves the histories, experiences, and contributions of a marginalized community that has been historically erased, overlooked, or misrepresented. We focus on people who identitfy as Black, trans, gay, or woman...or any combination of all of them. We have merch as well if you wanna support Marsha's Plate https://teespring.com/stores/marshasplate Reading Recommendations https://bookshop.org/shop/DiamondStylz #marshasplate #girlslikeus #boyslikeus #transgender #podcast #podsincolor #podernfamily #transisbeautiful #houston #lgbt #transmen #transwomen #blackfeminism #trans101 #trans #blacktranswomen #blacktransmen #houstonpride #indiepodcast #blacktranslivesmatter #lgbtqia #lgbtq #genderidentity #pride #blackgirlmagic #blackboyjoy #podcast
Feeling lost on the creative journey? Download our 7 step Creative Career Path Handbooklet for FREE by signing up to our newsletter: http://andyjpizza.substack.com --- The chaotic changes we are currently experiencing are truly unreal. Tech. Platforms. Politics. Economy. It's an upheaval. It's very easy to slip into a full on panic when looking into your creative future. In this episode I want to share something that helped me find hope in this new ever changing landscape, and more than just hope, real creative career growth too! SHOW NOTES: Creative Pep Talk on YouTubeYouTube.com/creativepeptalk Creative Pep Talk on Substackandyjpizza.substack.com Producer / Editor: Sophie Miller http://sophiemiller.coAudio Editing / Sound Design: Conner Jones http://pendingbeautiful.coSoundtrack / Theme Song: Yoni Wolf / WHY? http://whywithaquestionmark.com SPONSORS:SQUARESPACEHead to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK Learn more about your ad choices. Visit megaphone.fm/adchoices
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