B2B Content Audio Blog – Radix

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Short, weekly podcasts, recapping popular useful and interesting blogs on the subject of B2B content and copywriting.

Radix Communications


    • Dec 14, 2018 LATEST EPISODE
    • infrequent NEW EPISODES
    • 13 EPISODES


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    Latest episodes from B2B Content Audio Blog – Radix

    The B2B Content Audio Blog #13: how to run a B2B messaging workshop

    Play Episode Listen Later Dec 14, 2018


    Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop. The post The B2B Content Audio Blog #13: how to run a B2B messaging workshop appeared first on Radix.

    The B2B Content Audio Blog #12: 7 tips to help you write up a live event

    Play Episode Listen Later Dec 7, 2018


    Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well. The post The B2B Content Audio Blog #12: 7 tips to help you write up a live event appeared first on Radix.

    The B2B Content Audio Blog #11: how to run a successful editorial board

    Play Episode Listen Later Nov 30, 2018


    Hear how an editorial board can transform your content marketing (and grab five top tips for running one successfully). The post The B2B Content Audio Blog #11: how to run a successful editorial board appeared first on Radix.

    The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting

    Play Episode Listen Later Nov 23, 2018


    How do you get an objective view of which content will work, and which won't? We use a hierarchy of five key tests. The post The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting appeared first on Radix.

    The B2B Content Audio Blog #9: a foolproof blog post structure you can steal

    Play Episode Listen Later Nov 16, 2018


    In six minutes flat, you can pick up a structure that works for almost any blog post. The post The B2B Content Audio Blog #9: a foolproof blog post structure you can steal appeared first on Radix.

    The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why

    Play Episode Listen Later Nov 9, 2018


    There's a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right. The post The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why appeared first on Radix.

    The B2B Content Audio Blog #7: how to write an ebook that gets results

    Play Episode Listen Later Nov 2, 2018


    What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide. The post The B2B Content Audio Blog #7: how to write an ebook that gets results appeared first on Radix.

    The B2B Content Audio Blog #6: how to interview subject matter experts

    Play Episode Listen Later Oct 26, 2018


    Give us six minutes, and we'll give you six weird interview questions to transform your next content piece. The post The B2B Content Audio Blog #6: how to interview subject matter experts appeared first on Radix.

    The B2B Content Audio Blog #5: the big mistake you’re making with titles

    Play Episode Listen Later Oct 19, 2018


    Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message. The post The B2B Content Audio Blog #5: the big mistake you’re making with titles appeared first on Radix.

    The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)

    Play Episode Listen Later Oct 12, 2018


    The more personalised your content gets, the better it needs to be... so copywriting for Account-Based Marketing (ABM) is a high-stakes game. The post The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM) appeared first on Radix.

    The B2B Content Audio Blog #3: which B2B copywriter is best for you?

    Play Episode Listen Later Oct 5, 2018


    There are seven types of B2B copywriter. When and how should you use each one? The post The B2B Content Audio Blog #3: which B2B copywriter is best for you? appeared first on Radix.

    The B2B Content Audio Blog #2: how to write the perfect B2B case study

    Play Episode Listen Later Sep 28, 2018


    The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat. The post The B2B Content Audio Blog #2: how to write the perfect B2B case study appeared first on Radix.

    The B2B Content Audio Blog #1: B2B blog length and pricing

    Play Episode Listen Later Sep 20, 2018


    Recent changes to search algorithms have rewarded quality. That's one reason why blog posts are getting longer, better researched, and more expensive. The post The B2B Content Audio Blog #1: B2B blog length and pricing appeared first on Radix.

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