Short, weekly podcasts, recapping popular useful and interesting blogs on the subject of B2B content and copywriting.
Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop. The post The B2B Content Audio Blog #13: how to run a B2B messaging workshop appeared first on Radix.
Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well. The post The B2B Content Audio Blog #12: 7 tips to help you write up a live event appeared first on Radix.
Hear how an editorial board can transform your content marketing (and grab five top tips for running one successfully). The post The B2B Content Audio Blog #11: how to run a successful editorial board appeared first on Radix.
How do you get an objective view of which content will work, and which won't? We use a hierarchy of five key tests. The post The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting appeared first on Radix.
In six minutes flat, you can pick up a structure that works for almost any blog post. The post The B2B Content Audio Blog #9: a foolproof blog post structure you can steal appeared first on Radix.
There's a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right. The post The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why appeared first on Radix.
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide. The post The B2B Content Audio Blog #7: how to write an ebook that gets results appeared first on Radix.
Give us six minutes, and we'll give you six weird interview questions to transform your next content piece. The post The B2B Content Audio Blog #6: how to interview subject matter experts appeared first on Radix.
Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message. The post The B2B Content Audio Blog #5: the big mistake you’re making with titles appeared first on Radix.
The more personalised your content gets, the better it needs to be... so copywriting for Account-Based Marketing (ABM) is a high-stakes game. The post The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM) appeared first on Radix.
There are seven types of B2B copywriter. When and how should you use each one? The post The B2B Content Audio Blog #3: which B2B copywriter is best for you? appeared first on Radix.
The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat. The post The B2B Content Audio Blog #2: how to write the perfect B2B case study appeared first on Radix.
Recent changes to search algorithms have rewarded quality. That's one reason why blog posts are getting longer, better researched, and more expensive. The post The B2B Content Audio Blog #1: B2B blog length and pricing appeared first on Radix.