Podcasts about copywriters

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Helen Savage. She says: “I'm a freelance writer and have less work than I've had for the 6 years I've been freelance — but at the same time my youngest child has just started walking to school by himself. I'm struggling a bit with the fact I'm going to be needed less and less by my kids and don't have the work to fill my time and give me that sense of purpose. I appreciate a lot of parents might want to scream at me for complaining about children being more independent

Copywriters and marketers who want a steady steam of new buyers who don't take convencing do this. They step into the conversation of the mind with this powerful approach. When you do this you unlock everything you need to know to attract high ticket clients who pay, stay, and refer.Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

Would you like to be paid to tell other people's stories? Would you like to learn the systems and processes behind ghostwriting someone else's book? Would you like to help business owners, founders and thought leaders share their wisdom, build their personal brands, and leave a lasting legacy? In short, would you like to become a ghostwriter? If so, you're going to love this episode of So You Want to be a Copywriter because this time, we're doing things a little differently. We're flipping the script. Usually, I'm the one asking the questions. But today, Valerie Khoo, founder of the Australian Writers' Centre, takes over the interviewer's chair to ask me about my latest book, Secrets of the New Online Entrepreneurs, and the unexpected journey that led me from copywriter to ghostwriter. Together, we explore what it really takes to write a business book and why copywriters are uniquely positioned to become exceptional ghostwriters. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

What is shocking about this method is you don't even need to create the content. From a relevant post, video, news story, reel, podcast, or any other content, discover what your prospects want. Even determine what they will click on before you make offers. Do this to avoid shadow banning or being kicked off a social media channel.Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

¿Cómo puedes gestionar el estrés y la ansiedad un copywriter en pleno 2026? Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Thomas Pokorn is an Austrian-born Creative Strategist and Copywriter. He specializes in creative concepts and verbal identity for branding and advertising, always finding ways to express distinct personalities and connect with audiences through narrative. He's worked with brands including Google, Red Bull, New Balance, Dove, Porsche, Herman Miller, Unilever, Pernod Ricard, Coinbase, and many more. Thomas worked with us on AYOH!, Quip, and a few other brands that are yet to launch. Thomas Pokorn is a beast. Prolific, thoughtful, funny, efficient, giant, quick wit it, lightning rod for ideas; are just a few words I could say to describe the man with whom we've had the pleasure of working many times over now. He's simply the best.​In this casual conversation, we learn about Thomas' background and how he got into copywriting and strategy through his journalism studies. He tells us where he finds all of his words. (you'll never guess where) We endure some technical difficulties, riff, and talk about Batman before we discuss Thomas' ethos and approach to work. It's a freaking weird, funny, and unpredictable ride. Enjoy!

Profundizamos en uno de los mejores libros para copywriters. ¿Qué puedes aprender de uno de los grandes referentes? Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call.And you're still losing the client.Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate.In this episode, I'm breaking down what your post-schedule page is, why it works, and why your discovery call conversion rate isn't where it could be without it.In this episode, you'll learn:The 3 places every service business breaks down (and how to know which one is killing your growth)Why your discovery call conversion rate should be between 40% and 60% (and what to do if it's outside that range)The real reason your sales calls are running 30, 45, 50 minutes when they should be 15What a post-schedule page actually is and the 4 jobs it needs to do for youThe 3 objections that keep service providers from building this page (and why they're all wrong)How adding this one page increased my own conversion rate by 15%If you're sitting at under a 40% conversion rate right now, this is the strategy that can change your entire sales process this week.Mentioned in this episode:Apply for Strategist Society: https://thestrategistsociety.comFrom Chasing to Chosen: https://brandimowles.com/chasing  Predictable Clients: https://brandimowles.com/predictableDM me on Instagram with the word PAGE: https://instagram.com/brandimowlesReady to scale past $10K months?If your sales calls are taking forever, you've raised your prices and suddenly can't find clients, or you're hitting a ceiling you can't break through, I want to get my eyes on your business. Apply for a 1:1 call with me at https://thestrategistsociety.com. We'll find your biggest hole in 15-20 minutes, and you'll walk away with total clarity on your next step.Loved this episode?Take a screenshot, share it on Instagram Stories, and tag me @brandimowles. It helps more service providers find the show.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Analizamos la mejor manera de buscar clientes este 2026 y reflexionamos sobre por qué no parar en ningún momento. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me? This is the right question to ask because it means you genuinely care about authenticity.Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don't want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don't have to. When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice.What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can't tell if I wrote it or you did!In this episode, we answer the three questions that matter most:How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.)What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.)Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.)This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message.WHAT YOU'LL DISCOVER IN THIS EPISODEHow conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself).Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!) Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think).Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip).Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voiceLET'S WORK TOGETHER: https://www.megankachigan.com/dfyCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Ebben az adásban egy különleges életutat ismerhetünk meg: hogyan jut el valaki az ELTE angol–magyar tanár szakától a lovassport oktatásán át a gyerekjógáig és Bécsig.Beszélgetünk pedagógiáról, karakterfejlődésről, a Covid időszakáról, légzéstechnikáról, jógáról, valamint arról is, milyen felismerések tudják teljesen új irányba fordítani egy fiatal életét. Szó esik a lovastúra-vezetésről, a gyerekekkel való foglalkozás öröméről, a párizsi Erasmus élményeiről, a bécsi újrakezdésről és arról is, hogyan látja a mesterséges intelligencia szerepét a jövőben.Témák:00:00:00 Beköszönés00:01:12 Lovassport00:01:55 Lovassport oktatása00:03:55 Lovastúra vezetése00:04:55 Gyerekekkel foglalkozás00:05:00 Pedagógia00:08:34 ELTE, angol-magyar tanár szak00:10:34 Covid00:16:34 Légzéstechnika, jógához vezető út00:18:29 Gyerekjóga00:24:29 Gyerekjóga Bécsben00:28:58 Copywriter munka00:32:00 Magyar anyanyelv, angol oktatás00:35:00 Egyetem befejezése00:36:48 Párizsi Erasmus00:40:48 Bécsbe kerülés00:42:55 Mesterséges intelligencia00:47:58 ElköszönésFacebookhttps://facebook.com/events/s/ingyenes-gyerekjoga/1052280574047753/#gyerekjóga #pedagógia #ELTE #Bécs #gyerekek

Hoy te quiero enseñar cómo puedes expandir tu negocio como copywriter este 2026 y qué decisiones estratégicas puedes tomar para que eso ocurra. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Đừng làm Copywriter nếu bạn sợ sai, và đừng chạm vào ngôn từ nếu bạn thiếu chữ Nhẫn. Sáng tạo không phải là một phút thăng hoa ảo tưởng, mà là kết quả của “1001 ngày đàng” để đổi lấy một “sàng khôn” thực chiến.Trong tập podcast này, hãy cùng ngồi lại với Host Nguyễn Thị Thu Hảo – COO @ GIGAN Training Center và anh Nguyễn Vũ Nhất Huy, một Copywriter kỳ cựu với hơn 25 năm kinh nghiệm, để lắng nghe những bài học đắt giá dành cho “người trẻ làm nghề”.Series “Tiền bối” là chuỗi Podcast do Brands Vietnam và GIGAN Training Center hợp tác sản xuất, nhằm mang đến những bài học xương máu và triết lý làm nghề từ các tiền bối trong trong ngành truyền thông quảng cáo Việt Nam.

Hemos analizado el método más rápido para captar clientes este 2026 como copywriter. Y te cuento qué resultados hemos conseguido. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Kathy puts the kibosh on our introductory weather ramblings, Slushies. Instead we're sharing what makes us grateful. Seems like, with our combined love of coffee, we're keeping the baristas in business. Aside from java, Tobi's thankful for poetry podcasts (not just ours), including Poem Talk from Penn Sound. Lisa's grateful for the public library that gives her free access to novels like The Copywriter by Daniel Poppick. Eric appreciates his students. And we reveal the secret behind why we're not on YouTube. Of course we're thankful to YOU for listening, Slushies, and to the writers who allow us to discuss their work, like today's featured poet, Sarah Brockhaus.   In the first poem, “Still Here,” Eric notes the honest intertwining of the writing and teaching life. And Tobi remarks how the flexible nature of the English language, with its ability to shift nouns into verbs, is on display in the poem. The poem's nimble leaps reminds Jason of Richard Siken's valuable advice to “focus less on the lyric leap and more on the lyric landing.” The second poem challenges us with its frequent use of enjambment and caesura, but the ratio of challenge to pleasure is high. We end with Jason's sage advice on how to structure a submission. Thanks, as always, for listening, Slushies!   At the table: Eric Baker, Tobi Kassim, Jason Schneiderman, Kathleen Volk Miller, Lisa Zerkle, Lillie Volpe (Sound Engineer)   Author Bio: Sarah Brockhaus is an MFA student at Louisiana State University. She is a co-editor of The Shore Poetry. Her work has been nominated for Best of the Net and the Pushcart Prize and her poems are published or forthcoming in Guernica, The National Poetry Review, American Literary Review, The Greensboro Review and elsewhere. Website: sarahbrockhaus.com Social Media:    Instagram: @sarahb._23   Blue Sky: scbrock.bsky.social   Still Here   I try to teach  my students to exist outside  themselves and they email about double    spacing and panic apologize for 12:01 submissions  and I want to see them and say we're real  people, all of us, we're real. Do you see? But I stare    at my wall for hours and it means nothing. I've been losing  things in dreams, each shape afterimages on my lids  and I can't see the space around enough    to place them. Perhaps there never was a hairbrush, a magnet in the shape  of Louisiana, a letter written springs ago. Fingers trace    the handwriting by heart like revision,  same stories and script but the wrong  heart. I'm translating farther and farther   from the origin. My nails grow too long. I imagine  myself bodiless, avoid reflections. I hold still  and myself.    There are eight taxidermied ducklings at the craft fair. So like life and so  still. I want to break    them from the cage, find a way  for their bodies  to hold again.   Phonagnosia   A wasp taps again against  the window. I imagine the hollow  clunk communicating other causes: an acorn    slouching from a branch into a pool. A man's  head, drunk, hitting the wall lullabically, my hand  slid into the space between skin and cinder   -block, how one might protect a baby's soft  skull from a corner. I try to tell the wasp I am not  home and everything from my body sounds    human. To sleep I make lists on the uselessness  of language: the phrase how are you? and how your doing well is a wall I trace my own name    on like tally marks, how the sea swallows  song and estranges it, how without air I am voice -less, how I haven't trained my ear to echo locate,    and can't even vibrate some signal through a        pane  of glass, can't replay what you said years ago in any voice    but the one inside me, that won't go, won't sound  like anyone I know.

Jon Benson, copywriter, entrepreneur, and founder of BNSN AI, joins Sales POP! to explain how marketers can shift from writer to conductor — directing AI agents, injecting human values into copy, and producing in days what once took teams of ten. Learn more and grab the free Buyer Profile at https://bnsn.ai/.

In this conversation, Danielle "Dani" Young breaks down the journey of developing a distinct brand voice and creating content that actually captures attention. She explores the mechanics behind effective hooks, intentional storytelling, and building systems that support consistency without sacrificing quality. The discussion also touches on platform strategy, audience engagement, and the subtle art of making content both relatable and shareable. Grounded in real-world experience, Dani emphasizes authenticity, clarity, and the discipline required to stand out in a crowded digital landscape.TakeawaysFinding your brand voiceContent creation platformsConsistency in content creation Quality over quantityAuthenticity and relatability are key to engaging contentChapters00:00 Niche and Vision in Content Creation29:00 Creating Shareable Content36:18 Content Creation Challenges43:13 Content Creation Pet Peeves

If you’ve ever wondered why your email marketing isn’t converting, or why “join our newsletter” doesn’t inspire anyone to join your newsletter, this episode will change how you think about email completely. Today, I’m joined by Australian copywriter and ghostwriter Katia Spies, who’s built a highly profitable niche by creating a sequence known as Educational Email Courses. These are not your typical lead magnets. They’re structured, strategic, and designed to turn cold subscribers into qualified buyers. Katia shares how she’s evolved from traditional copywriting into a more personalised, results-driven approach that blends strategy, storytelling, and email automation; why ghost-writing is having a moment, and how businesses can replace tired lead magnets with something far more engaging and effective. What we cover: The difference between copywriting and ghost-writing (and why it matters more than ever). Why personal brands are outperforming traditional brand messaging. What an Educational Email Course is and how it works. Why “join our newsletter” is no longer enough. How a 5-day email course builds trust and warms leads before the ‘sell’. Real examples of EECs in action, including high-ticket services. The structure of a high-converting email course (and what to include each day). Ideal email length, format, and delivery timing. Where to promote your email course for maximum sign-ups. Why segmentation is the secret to better email performance. How to clean your email list (and why it actually improves results). The truth about ‘email is dead’ and what’s really happening instead. Katia’s take on SEO and what still works. How AI is changing copywriting and why human editing still wins. Smart ways to use AI as a copywriter without losing your voice. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Nicole Elliott is a conversion copywriter and messaging strategist who crafts human-sounding, non-salesy sales copy for entrepreneurs who want to sell without the sleaze (or excessive exclamation points). Over the past decade, she's developed launch campaigns, sales pages, and websites for industry-leading brands like Strategic Coach, Hello Audio, and Entreprenista. Her signature 3-Step Human-First Messaging Approach weaves together strategic audience insight and authentic brand voice to create copy that connects and converts. When not writing for clients, Nicole is probably getting lost somewhere on the globe (she's visited 100+ countries and territories and lived in half a dozen), learning languages (she speaks somewhere between 3 and a 1/2 and 5, depending on the day and on how much coffee she has had), or teaching the occasional English as a Second Language class.Connect with Nicole here: https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.nicoleelliott.co/Don't forget to download our free LinkedIn High-Impact Post Template Guide here:https://www.thetimetogrow.com/ecsposttemplates

Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you're first starting out. But what if you have an entire career in an industry? You can—and should—absolutely use that experience to your advantage.  CCA student and former healthcare worker Molly is sharing how she did exactly that on this week's Build Your Copywriting Business podcast episode. Molly didn't focus her entire portfolio on healthcare copywriting. Instead, she focused her outreach on the healthcare industry—and turned that into a six figure freelance career. So, why'd she decide to take a full-time job? Listen to hear Molly explain … --------------- Mentioned in the Episode Molly's LinkedInThe Real Math on Job Bidding Site “Success”Ep. 84: When to Break the Copywriting Niche Rule --------------- Get Free Copywriting Training here

AI có thể đưa bạn đi nhanh, nhưng chỉ thấu cảm mới đưa bạn đi xa. Vậy làm thế nào để một Copywriter giữ được “lửa” và “hồn” trong suốt 25 năm nhiều biến động của ngành quảng cáo?Trong tập 3 của series “Tiền Bối”, Host Nguyễn Thị Thu Hảo – COO @ GIGAN Training – sẽ cùng chúng ta nhìn lại hành trình làm nghề đầy thăng trầm của anh Nguyễn Vũ Nhất Huy – một Copywriter kỳ cựu với hơn 25 năm kinh nghiệm.Xem bài viết chi tiết tại đây.

Should a good copywriter make you rich?If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?"This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue. In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.This is for you if you've wondered:Is my copywriter actually good, or is the problem somewhere else in my funnel?Should I be evaluating a copywriter based on the revenue they generate?If a copywriter is so talented, why aren't they rich themselves?How do I know if the copy did its job?What am I actually supposed to measure when hiring or evaluating a copywriter?Is it possible that great copy exists inside a broken marketing system?Who is responsible for marketing results?➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metricsFREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Ever wonder what makes a banner ad actually work?  As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don't have the data from these ads, we do have some thoughts on 8 different banner ads.  Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds). Some have solid messaging. Some…not so much. While this is a very visual episode and I recommend watching on YouTube, Kate and I do read the copy out loud so you can listen, too (we know at least a couple of you listen in the school pick-up line; we've got you!!). --------------- Mentioned in the Episode What's a Creative Brief? A Guide to a Copywriter's Essential DocumentHow Copywriting Projects Actually Come TogetherHow To Come Up With Wildly Effective Copywriting ConceptsEp. 21: How Copywriters and Designers Work Together with Yoav Broum Related Links The Biggest Banner Ad Writing Mistakes --------------- Get Free Copywriting Training here 

ธัญ Untitled Case โฮสต์รายการจาก Salmon Podcast ที่มีผู้ฟังติดตามจำนวนมาก และคนทำงานสื่อที่ผ่านมาหลายบทบาท ทั้ง Copywriter นักข่าวทีวี และบรรณาธิการสื่อออนไลน์ที่ The Matter The Writer's Reality ตอนนี้ เราชวนคุยถึง “การเล่าเรื่อง” ในวันที่โลกเปลี่ยนเร็วกว่าเดิม จากการเขียนข่าวที่มีแพตเทิร์นตายตัว สู่การเล่าเรื่องแบบพอดแคสต์ที่ต้อง “คุยเหมือนเล่าให้เพื่อนฟัง” ที่สำคัญต้องไม่หยุดแค่เหตุการณ์ แต่พาไปมองถึง “โครงสร้างของสังคม” ที่อยู่เบื้องหลังด้วย ในยุค AI Slop ที่คอนเทนต์ขยะจาก AI ท่วมท้นโซเชียล ธัญมองว่า สิ่งเดียวที่ทำให้นักเขียนยังมีความหมายคือ “การเป็นมนุษย์ให้มากขึ้น” ผ่านประสบการณ์ตรง ความรู้สึก และมุมมองที่ไม่มีใครลอกได้ ในตอนนี้เรายังคุยกันถึง: - วิธีทำให้เรื่องเล่ามีความหมาย ไม่ใช่แค่มีข้อมูล - การปรับตัวในยุค AI และคอนเทนต์ล้นโลก - วินัยของการเขียน และ “การวิ่ง” ที่ช่วยจัดระเบียบความคิด - คำแนะนำสำหรับคนอยากเขียนในโลกที่แข่งขันสูงขึ้นทุกวัน เอพิโสดนี้ชวนเราตั้งคำถามสำคัญว่า… ในวันที่ใครก็สร้างคอนเทนต์ได้ คุณจะ “แตกต่าง” ด้วยอะไร และสุดท้าย สิ่งที่คนจดจำ อาจไม่ใช่แค่สิ่งที่คุณเล่า แต่คือ “ความเป็นมนุษย์” ที่คุณใส่ลงไปในมัน" #TheMoneyCoachTH #WritersReality #ฝันเขียนหล่อเลี้ยงชีวิต

Cree Moore reflects on leaving engineering to pursue creative writing, confronting the uncertainty that comes with a major career shift. Along the way, he moved through project management and into copywriting and content creation, gradually shaping a personal brand rooted in home and lifestyle storytelling. He unpacks the discipline behind building trust with an audience, the strategy behind monetization, and the economics of brand partnerships.TakeawaysTransition from engineering to creative writingOvercoming fears of career change AuthenticityMonetizationChapters00:00 Transition to Creativity07:45 Building a Personal Brand13:05 Approach to Home and Lifestyle Content20:52 Creating Trustworthy Content29:43 Content Creation Process35:00 Economics of Content Creation41:03 Taking the Leap

If you want to learn how to build a successful business, it pays to speak to someone who has seen hundreds of businesses fail. James Stewart is an insolvency expert. Wait, don’t leave! He’s actually very interesting, and I’ve invited him on specifically for a few reasons. Firstly, if you want to learn how to succeed in business, you need to know how and why businesses fail. Secondly, James was a senior partner at KPMG, and they are in the business of selling their services for millions and millions of dollars. I wanted to know how they and he did that. Because at its core, copywriting is no different. It’s a service, and whether it’s a $500 blog or a $500,000 website, learning how to sell your services without selling yourself is a skill everyone needs to learn. James Stewart has spent 40 years helping companies navigate their toughest moments. From major retail collapses to high-stakes turnarounds, James has seen exactly what works… and what doesn’t. And the surprising part? The lessons aren’t just for big corporates. They apply just as much to freelancers, creatives, and small business owners trying to grow something meaningful. This conversation dives into the secrets of success from some of Australia's top corporate leaders: how to sell without selling, how to become more likeable so people want to do business with you, and how to cope with rejection and stay strong. You’ll also learn how to: Play to your strengths and overcome your limitations Simplify and package up your offering so it’s easier for clients to understand and buy Solve a customer’s problem before you start selling your service Leverage the secrets of success from some of Australia’s top founders Set up your own self-employed business (from someone who’s just done it) Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids. So, why the heck did she take an on-staff job?! When you're really clear on what you want and why you want it, you realize there are multiple ways to get there. For Jen, flexibility and freedom are the MOST important. But freelancing isn't the only way to get those things. If you've always felt like freelancing was the only way to hit your goals, you'll want to listen to Jen's update. I'll leave it to Jen to fill you in on the rest … --------------- Mentioned in the Episode Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen's and Julie's StoryCopywriting for Nonprofits: 2 Tips to Crafting Compelling Copy Related Links Ep. 36: From Full-Time, Faith-Based Nonprofit Work to Part-Time Copywriting – Kate's StoryEp. 236: Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace – Stevi's Story --------------- Get Free Copywriting Training here 

This week on Uncorked, Dr. Erica Canela joins us to dive into the wild, weird, and unexpectedly chaotic world of Quaker history. Yes, the Quakers were unhinged, and yes, they've had a major glow up.We break down the evolution from radical early Quaker antics to the modern-day Friends, some of whom are kind of attractive. Naturally, this leads to a very serious scholarly exercise we call “Quaker Hot or Not.”And don't miss the story of the MOST unhinged Quaker woman of them all... a legend of pure, unfiltered “mad whimsy.”If you thought you knew the Quakers, think again.Make sure you catch the visual of this episode on our YouTube channel!For more from Dr. Erica Canela, check out her website for more on her upcoming classes and events, as well as how to access her book!Visit her site here: Dr Erica Canela | Public Historian, Copywriter & EditorAD FREE LISTENING on Patreon as well as tons of extra content!https://www.patreon.com/c/spillthemeadYou can purchase Spill the Mead merchandise here https://linkpop.com/spillthemeadpodcast/Find us on Instagram, and Facebook @spillthemeadpodcastFind Madi @myladygervais on InstagramMusic is composed by Nicholas Leigh nicholasleighmusic.com

Send us Fan MailYou can hear a whole philosophy of change hidden inside one simple move: Put the bike where you can see it. That is the kind of practical, human behaviour design we get into with Mike Coulter, a lifelong Creative who's worked across advertising, helped shape projects at the DO Lectures, and now teaches tools for building 'Tiny Habits' that actually stick.We start with the stories that made Mike: Growing up in Yorkshire, learning his dad's rule for a good job, cutting his teeth at a local newspaper, then spotting the world of advertising and chasing it hard. Along the way we talk about the craft behind great creative work, why the best ideas often arrive away from the desk, and how places like Cornwall's Camel Trail and the Atlantic can become thinking environments that support focus, calm, and better decisions.Then we go deep on BJ Fogg, Stanford, the Tiny Habits Method, and what changed for Mike when he stopped trying to “motivate himself” and started making behaviours easier to do. We explore behaviour matching, prompts, ability, and the ethics of influence, plus why so many products win by serving people who already want the outcome. If you care about habit formation, productivity, mental health, marketing psychology, or simply building a healthier routine without burnout, you'll leave with clear takeaways you can test immediately.Find more of Mike's work at https://www.habitualise.com, and if you enjoy the conversation, subscribe, share it with a friend, and leave a review so more people can find the show. What's the tiniest habit you're willing to start today?Tune in next week for more stories from the clearing, and don't forget to subscribe and review wherever you get your podcast.Tune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'.  If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website.Show Website: https://www.thegoodlisteningtoshow.comYou can email  me about the Show: chris@secondcurve.ukTwitter thatchrisgrimesLinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/FaceBook Group: https://www.facebook.com/groups/842056403204860Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :)Thanks for listening! 

What if success isn’t about scaling up… but about scaling back? In this episode, Sara Howard shares the real story behind closing her writing agency of 18 years and returning to solo work, on purpose. We discuss what’s happening in the industry right now, why there’s more copywriting work than ever before, why this is the year of the freelancer, and how writers can stay relevant (and in demand) in an AI-dominant world. Sara also reveals her lead generation hack that any copywriter, be it a novice or an old timer, can use to source new clients. What we cover in this episode: Why Sara chose to close a successful agency and go back to solo work. The rise of freelancers and why big agency models are struggling right now. What “slow, intentional growth” actually looks like in practice. The biggest mistake freelancers make with lead generation (and how to fix it). A simple 3-part system to create consistent leads and cash flow. Why referrals alone are risky and what to do instead. The most underrated way to win high-value clients (hint: it’s offline). How one conversation at an event turned into $1M+ in business. What to post on LinkedIn to stay visible without burning out. How to follow up with clients in a way that feels natural, not pushy. Where AI is actually impacting writing (and where it’s not). Why storytelling is becoming the most valuable skill in business. How writers can shift from “content creators” to strategic partners. Smart ways to use AI without losing your voice. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

If you heard our first conversation with Kelsey then you already know she's a bada** human. If you missed that conversation, I can't even sum up all the insights she shares (so definitely check it out if you haven't already). But the major win was Kelsey earned a promotion to senior copywriter after only a year of being with her in-house agency. Since then, Kelsey has been up to A LOT, making the major decision to shift from an in-house agency copywriter role to an ad agency copywriter role. We caught up with Kelsey and she shared what when into her decision to change jobs (even though she LOVED her previous role!), as well as how she went into the interview process feeling more empowered than ever before. If you've ever wondered the difference between in-house and agency teams, Kelsey shares some of the differences she's noticed as well as how she's continuing to balance her personal and professional aspirations. ----------------- Mentioned in the Episode Copywriting for Ad Agencies: What to Expect and Why It's Great for Your CareerWhat's an Internal or In-House Ad Agency?Ep. 105: Building an Agency – with Michelle Fernandez Related Links Ep. 99: Running a Copy Agency from Costa Rica – Poorva's StoryEpisode 140: Traveling Europe While Running a Copywriting Agency—Chris's Story --------------- Get Free Copywriting Training here

Daniel Poppick is a poet and novelist. He is the author of the poetry collections Fear of Description, selected for the National Poetry Series, and The Police. His work appears in The New Yorker, The Paris Review Daily, The Drift, Harper's, BOMB, The New Republic, Chicago Review, and other journals. The recipient of awards from MacDowell and Yaddo and a graduate of the Iowa Writers' Workshop, he has taught at the University of Iowa, Victoria University (New Zealand), Coe College, and the Parsons School of Design. He currently lives in Brooklyn, where he works as a copywriter and coedits the Catenary Press. Recommended Books: Joy Williams, Pelican Child Leah Flax Barber, The Mirror of Simple Souls Chris Holmes is Chair of Literatures in English and Professor at Ithaca College. He writes criticism on contemporary global literatures. His book, Kazuo Ishiguro Against World Literature, is published with Bloomsbury Publishing. He is the co-director of The New Voices Festival, a celebration of work in poetry, prose, and playwriting by up-and-coming young writers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Daniel Poppick is a poet and novelist. He is the author of the poetry collections Fear of Description, selected for the National Poetry Series, and The Police. His work appears in The New Yorker, The Paris Review Daily, The Drift, Harper's, BOMB, The New Republic, Chicago Review, and other journals. The recipient of awards from MacDowell and Yaddo and a graduate of the Iowa Writers' Workshop, he has taught at the University of Iowa, Victoria University (New Zealand), Coe College, and the Parsons School of Design. He currently lives in Brooklyn, where he works as a copywriter and coedits the Catenary Press. Recommended Books: Joy Williams, Pelican Child Leah Flax Barber, The Mirror of Simple Souls Chris Holmes is Chair of Literatures in English and Professor at Ithaca College. He writes criticism on contemporary global literatures. His book, Kazuo Ishiguro Against World Literature, is published with Bloomsbury Publishing. He is the co-director of The New Voices Festival, a celebration of work in poetry, prose, and playwriting by up-and-coming young writers. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it can benefit your organization → The four different types of curiosity and how to tailor your approach for each → Practical ways to incorporate curiosity into your marketing and team culture → How to build trust and encourage more meaningful conversations → Tips for refreshing and revamping your existing content and resources Want to skip ahead? Here are key takeaways: [03:34] Curiosity marketing is about opening a gap between what someone knows now and what they want to know. It is an opportunity to dive deeper into a topic, learn and figure out things you didn't even know you needed to know. [08:34] There are four main types of curiosity: problem solver, fascinated, empathizer, and hard to reach. Understanding your audience's curiosity type can help you connect with them more effectively. [15:01] Tapping into the curiosity of your audience and potential audience can lead to higher conversions. Using questions, stories, and everyday language can help create curiosity and engagement, rather than just pushing information at your audience. [22:06] It's important to stand up for relevant issues and not try to be everything to everyone. This can help build deeper relationships with the right people. [27:25] Curiosity also has a place in the workplace. Fostering a culture of curiosity within your team, by asking different types of questions, can lead to better collaboration and understanding. Emily Aborn Want to know a secret about today's guest? Want to know a little secret? Emily Aborn writes for a living and even she sometimes struggles to write for herself or about herself. As a Copywriter, Podcaster, and Content Marketing Consultant, Emily helps small business owners overcome the blinking cursor of doom by taking writing website copy, blogs, emails, and other marketing materials off their plate entirely. An entrepreneur for over a decade, Emily's had experience in over 110 industries and has guided thousands of nonprofits and businesses to find their voice, make their impact, and connect with those who need them most. She lives in New Hampshire with her husband, Jason, and their dog Clyde and enjoys game nights, hiking, and a stack of emotional support books on her night stand. http://facebook.com/Emily.CatherineGrace http://instagram.com/EmilyAborn http://linkedin.com/in/EmilyAborn Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Daniel Poppick is a poet and novelist. He is the author of the poetry collections Fear of Description, selected for the National Poetry Series, and The Police. His work appears in The New Yorker, The Paris Review Daily, The Drift, Harper's, BOMB, The New Republic, Chicago Review, and other journals. The recipient of awards from MacDowell and Yaddo and a graduate of the Iowa Writers' Workshop, he has taught at the University of Iowa, Victoria University (New Zealand), Coe College, and the Parsons School of Design. He currently lives in Brooklyn, where he works as a copywriter and coedits the Catenary Press. Recommended Books: Joy Williams, Pelican Child Leah Flax Barber, The Mirror of Simple Souls Chris Holmes is Chair of Literatures in English and Professor at Ithaca College. He writes criticism on contemporary global literatures. His book, Kazuo Ishiguro Against World Literature, is published with Bloomsbury Publishing. He is the co-director of The New Voices Festival, a celebration of work in poetry, prose, and playwriting by up-and-coming young writers. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literature

Get AudioBooks for Free Best Self-improvement Motivation How to Become a Better Copywriter: Proven Tips Want to write copy that converts? Discover proven tips, expert strategies, and powerful techniques to become a better copywriter today. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 3 Audiobooks Free -

Get AudioBooks for Free Best Self-improvement Motivation Become a Successful Copywriter—Even with Bad Writing Struggling with writing? Discover powerful, proven strategies to become a successful copywriter—even with bad writing skills. Start winning clients today! Get AudioBooks for Free ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 3 Audiobooks Free -

The biggest opportunity for copywriters right now? Meta ads. If you're like, “But Nicki, haven't Meta ads always been a big opportunity? And isn't Facebook dying?” Yes and no. Yes, they've always been a huge opportunity, but I'm letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever. And, no, Facebook is very much alive (though to be clear, Meta ads encompasses Facebook, Instagram, WhatsApp, Messenger, and the Meta Audience Network). Facebook is still the world's largest social platform with 4 billion active monthly users. So… yeah… there's a lot of opportunity. Ready to take advantage of this opportunity? Listen now. Psst: Comprehensive Copywriting Academy students, you have a BRAND NEW Meta Ads course on your dashboard. It's one of the perks of your lifetime access: you get all courses we add to the program, and any updates, FREE. Hey, we're not the #1 all-in-one online copywriting training program for nothing

Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI and copywriting that frankly we haven't seen anyoneelse do.For example, he has a story-lede generator that comes up with a big idea for asales letter or VSL, and then writes a unique story lede to start the piece.Clive's created a bot that writes like Gene Schwartz–but he only uses itto write the FIRST PART of a piece of copy. He has another bot that writesprobably the best kind of close he's ever seen.And he's taken research to a whole new level using AI.Beyond that, he's taken the late Chris Marlowe's brilliant 21 questionprocess for creating copy briefs, and automated it using AI.And there's even more.Clive is putting together an agency to help copywriters and companies,using his suite of AI tools, to do one of four things:1. Beat a control2. Do in-depth research3. Figure out why something's not working, and4. Write brand-new copy, right out of the box.We'll talk later about how you can reach out to Clive if you'd like tofind out more about what he's doing.But for now, you might want to know Clive got started as a door-to-doorsalesman, offering home improvement products and services for as much as$25,000 a pop–and closing an amazing two out of every three people he talkedto.He's also an experienced copywriter, and has generated over £40 million,which is over 50 million dollars, across 12 different industries.Clive also built a supplement company that generated £24,000 a month,selling products including colloidal silver, prebiotics and aerobic oxygen.We'll dig into what Clive's doing with his virtual AI copywriters.https://clivecable.com/

It's a full-blown crisis. As if writing copy wasn't hard enough, there's a new demand falling on the plates of copywriters more and more.And while maybe it's not fair, it IS real. And it's important that you know about it, and know what to do about it.Good news. We've got just the person to explain what it is and how to come out ahead, looking like a million bucks and being a hero, whether you wear a cape or not.The crisis is one of Design. These days, just as more and more is being expected of copywriters on the word and strategy side, so is more being expected on the Design side.That doesn't mean you have to be a full-fledged designer to get copy jobs. You don't.But you do need to know your way around what a well designed ad or web page looks like.And there are details you need to understand and offer ideas about.And our very special guest today and returning champion, Lori Haller of Designing Response, is here to sort it out and straighten it all out for you.Lori works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr. Al Sears, Nutri-Health, KCI Communications, and Agora.She has coached clients around the world, and she is an in-demand speaker and trainer.I've only scratched the surface of Lori's incredible and long list of credentials. You'd be hard pressed to find someone who knows more or who has done more.Her company, DesigningResponse, based in Germantown, Maryland, has built a reputation for creating award-winning, sales-generating direct mail, online promotions, space advertising, and product development.She knows from up-to-date information in the field what are the new demands and expectations being placed upon copywriters. And she will talk about that today.Lori's website:https://lorihaller.comReach Lori directly on LinkedIn:https://www.linkedin.com/in/lori-haller-b2840717

The human tendency to seek "hacks" and "loopholes" instead of doing the basic, consistent work required for success. Using personal stories about health and business, Frank explains why the simplest solution is often the most effective—and the hardest to start. Key Takeaways Avoid the "Hack" Trap: Humans naturally seek systems, shortcuts, and loopholes to avoid difficult, obvious truths. The Power of Consistency: Whether it is losing weight or writing sales copy, the secret is simply doing the work every single day. Accepting the "Punch": Success requires getting in the "metaphorical ring" and being willing to fail and get back up again. Volume Leads to Expertise: Mastery, such as becoming an expert copywriter, comes from repetitive practice over a short, intense period. Episode Highlights The 45-Inch Waist Wake-Up Call Frank shares a personal story about a recent doctor's visit where he was confronted with a 45-inch waistline. Despite his immediate instinct to search Amazon for a "hack" or a shortcut, the solution was the one he already knew: eat less and work out more. Business Success is No Different When Frank needed to raise capital for a new company investment—specifically a Rolls-Royce Phantom 8 for client experience—he didn't look for a new "secret" system. Instead, he sat down and did the fundamental task: he wrote a sales letter. The 30-Day Mastery Challenge Frank recounts the story of an 18-year-old student who wanted to be a great copywriter. The advice was simple: write a sales letter every day for 30 days on any topic—from duct tape to water. By doing the work consistently, the student became an expert in just one month. Memorable Quotes "There is always going to be a simple solution... eat less, work out more, and number three, of course, consistently." "There is nothing that is going to make it easier except to quit. If you want to be a champion, you just have to get in the ring." "Step number one: do the work. Step number two: refer to step number one."  

It's a full-blown crisis. As if writing copy wasn't hard enough, there's a new demand falling on the plates of copywriters more and more. And while maybe it's not fair, it IS real. And it's important that you know about it, and know what to do about it. Good news. We've got just the person to explain what it is and how to come out ahead, looking like a million bucks and being a hero, whether you wear a cape or not. The crisis is one of Design. These days, just as more and more is being expected of copywriters on the word and strategy side, so is more being expected on the Design side. That doesn't mean you have to be a full-fledged designer to get copy jobs. You don't. But you do need to know your way around what a well designed ad or web page looks like. And there are details you need to understand and offer ideas about. And our very special guest today and returning champion, Lori Haller of Designing Response, is here to sort it out and straighten it all out for you. Lori works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr. Al Sears, Nutri-Health, KCI Communications, and Agora. She has coached clients around the world, and she is an in-demand speaker and trainer. I've only scratched the surface of Lori's incredible and long list of credentials. You'd be hard pressed to find someone who knows more or who has done more. Her company, DesigningResponse, based in Germantown, Maryland, has built a reputation for creating award-winning, sales-generating direct mail, online promotions, space advertising, and product development. She knows from up-to-date information in the field what are the new demands and expectations being placed upon copywriters. And she will talk about that today. Lori's website: https://lorihaller.com Reach Lori directly on LinkedIn: https://www.linkedin.com/in/lori-haller-b2840717 Download.

Life must have been at least a little frustrating for our Old Master on today's show. His name was Walter Weir. He was a very active and successful copywriter and advertising professor, but he must have constantly run into resistance along the way, since so many of his ideas were ahead of their time. Walter Weir was born in 1909 and he died in 1996. He published a couple of books which are nearly impossible to find today. Maybe the publisher, my old employer McGraw-Hill, took them out of print quickly because the ideas were so far ahead of their time that they didn't sell very well. I don't know. What I do know is I was fascinated by his ideas. Here are 5 takeaways from an exploration of Weir's writings and thinking, from today's show: 1. Write copy that you truly believe, because people can feel it when you don't. When you don't believe it, your reader won't either. And if your reader doesn't believe it, they won't buy. 2. Use words that people can FEEL as well as merely understand. Forget about clever word-plays. Say stuff they can feel in their bones. 3. If you've got a group going over the copy, write the copy yourself. By yourself. Just you. While a committee can review, only one voice can lead. 4. Forget about features and benefits. Instead, present a description of something someone would feel good about using. People don't tend to buy just to HAVE something. They buy to FEEL something. 5. Cut everything that doesn't sound like something a real person would actually say. Because unless it sounds like a human, it won't reach one. Download.

Are you a “jump and the net will appear” kind of person, {{ subscriber.first_name }}? Personally, I like to have some sort of net. But, as this this week's guest on the Build Your Copywriting Business podcast taught me, you can get creative with that net. CCA student and copywriter extraordinaire Daniel is sharing how five days after he quit his sales job, he moved to Thailand.  I know, you're like, “But Nicki, you said he had a net.”