Podcasts about copywriters

¿Alguna vez has escuchado hablar de PNL? ¿Y te has preguntado cómo puedes aplicarlo al mundo del copywriting? Lo analizamos.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Vanessa Wilde's journey from elementary educator to conversion copywriting expert is a powerful example of embracing change and building a business around what matters most. As a mother of four, she redefined success on her own terms, leaving behind agency life for the flexibility to raise her family while helping coaches and course creators elevate their messaging. Her approach weaves authenticity into every line of copy, proving that storytelling and real connection consistently outperform generic strategies—especially in an AI-saturated world. With a deep understanding of audience psychology, Vanessa emphasizes that high-converting copy starts with empathy, specificity, and clear messaging. She's not just selling services—she's helping brands speak directly to the hearts of the people they serve. Her insights on balancing motherhood, marketing, and meaningful work offer a refreshing perspective for entrepreneurs who want to grow without burning out or sacrificing their personal lives. Ready to craft a launch that connects and converts? Download Vanessa's free landing page template and uncover the Exact 5 Key Strategies top coaches and course creators use to increase their conversion rates. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Send us a textEdd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.• Questions form the foundation for stronger SEO content clusters and topical authority• PPC specialists improve landing pages by addressing objections found in customer questions• Copywriters gain deeper understanding of new topics through question research• Agencies impress clients by demonstrating thorough understanding of audience concerns• Content creators overcome writer's block with clear direction from question banks• SaaS businesses identify product improvements and competitive advantages• E-commerce sites build necessary topical authority and improve conversion rates• Brands discover what customers won't ask directly but will search online• PR professionals identify emerging issues and opportunities fasterTry KeywordsPeopleUse.com today for free to find the questions people ask online. Get in touch at podcast@keywordspeopleuse.com or find Edd at Channel5 on Twitter.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Te cuento cómo poner en marcha estrategias basadas en la psicología del consumidor para reventar las ventas de tu negocio online.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

¿Qué puede aprender un copywriter de un Filósofo como Descartes? Analizamos qué podemos aplicar de su filosofía a nuestro negocio.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Analizamos las lecciones de guion de cine más potentes para copywriters que quieran ser creativos, innovadores y, sobre todo, eficientes.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

If you've ever felt like you've outgrown the room you're in but weren't sure where to go next → this episode is for you.   Today, I'm pulling back the curtain and revealing everything about Juno: the *BRAND NEW* coaching-led community I've been quietly building for copywriters who're ready to move differently.    You'll hear the story behind why I created it, what makes it different from every other community out there, and how it's designed to support the next version of your business. If you've been craving deeper conversations, clearer strategy, and a room full of women who actually get it… tap ‘Play' to get all the details.   Tune in To Learn: How Juno is different to other copywriter communities What happens when you step into a room that reflects who you're becoming The two curriculum tracks launching inside Juno (and how to know which one's for you) What the full 6-month experience looks like—coaching, critique, community, and curriculum Why this isn't just support—it's belonging, momentum, and strategy that moves with you   **********

Este es uno de los grandes superpoderes del copywriter. Y aunque muchos no lo usan, tú puedes marcar la diferencia. ¡Te cuento!Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Thu, 17 Apr 2025 06:00:00 +0000 https://zukunftszeichen.podigee.io/46-stephan-park ac45835d560390bb0181ebf7ea324132 Was hat Copywriting mit Dating zu tun, warum nennt sich Stephan Park selbst „Quotenchinese“ – und wie hilft eine klare Positionierung dabei, sich auf LinkedIn einen Namen zu machen? In dieser Episode erfährst du, wie Humor, Storytelling und strategisches Messaging zusammenwirken, um Menschen zu erreichen – beruflich wie persönlich. In dieser Folge des Zukunftszeichen Podcasts ist Stephan Park zu Gast – Copywriter, LinkedIn-Persönlichkeit und Gründer der Akademie „Text Text Baby“. Mit über 38.000 Followern ist er bekannt für seine pointierten Texte, seinen Humor und seine klare Haltung zu Positionierung und Themenführerschaft. Stephan erzählt offen von seiner unternehmerischen Reise, persönlichen Tiefpunkten und seiner Entwicklung vom gescheiterten Gründer zum gefragten Texter. Er teilt spannende Einblicke in die Psychologie des Verkaufens, wie man Menschen emotional erreicht – und warum ein konsistentes Messaging der Schlüssel zur Wiedererkennbarkeit ist. Außerdem spricht er mit Host Stefan Lingner über KI im Textbusiness, persönliche Transformation und seinen großen Traum: Ein Regal voller eigener Bücher. Eine inspirierende Episode für alle, die mit Worten bewegen – und Zukunft aktiv gestalten wollen. Stephan Park Stephan Park bezeichnet sich selbst als Quotenchinese, Copywriter und LinkedIn-Imperator. Er zählt zu den bekanntesten Werbetextern und Content-Beratern im deutschsprachigen Raum und wurde von Favikon, einem Dienst zur Analyse von LinkedIn-Profilen, als Nummer 1 der einflussreichsten Marketer und Sales-Experten in Österreich ausgezeichnet. Auf LinkedIn folgen ihm über 38 000 Menschen, die seine Expertise und innovativen Ansätze schätzen. Seine akademische Laufbahn begann mit einem Diplomstudium der Wirtschaftswissenschaften an der FH Kufstein, gefolgt von einem Masterstudium in „East Asian Studies and Economy“ an der Universität Wien. Dort war er anschließend fünf Jahre lang als Lektor und PhD-Student am Institut für Ostasienwissenschaften tätig – seinen Doktortitel hat er jedoch nie abgeschlossen. Seine koreanischen Eltern haben es ihm mittlerweile verziehen. 46 full no

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let's get the “duh” out of the way: with copywriting training you can become a copywriter. But, when you have copywriting skills, there are so many other career and job possibilities. On today's episode of the Build Your Copywriting Business podcast, Kate and I are first sharing some of the new-fangled job titles to look out for besides “copywriter.” But then, the part that I would encourage you to stick around for, we're talking about all the doors that you open when you learn how to write copy. Comprehensive Copywriting Academy students prove time and time again that there are unlimited possibilities for copywriters. Carli is a social media manager.Adele is a communications director.Sunny is a marketing strategist.And Kate herself is our marketing manager in addition to writing copy for her other clients! (If you haven't, check out their stories and so many others on the CCA student stories playlist >) If you're ready to explore your career options, listen now! --------------- Mentioned in the Episode Ep. 20: Changing Careers to Become a Copywriter – Adele's StoryEp. 103: Becoming a Social Media Copywriter & Manager—Carli's StoryEp. 44: Transitioning out of the Military and Building a Copy Career – Tyler's StoryEpisode 218: Copywriting Opens Doors to Career Opportunities – Sunny's StoryEp. 4: Meet Our Head Copy Coach, Kate Related Links Which Work-From-Home Writing Jobs Are Real?How to Draw Copywriting Work Opportunities to YouEp 142: On-Staff vs. Freelance Copywriting: Which is Better? --------------- Get Free Copywriting Training here

Analizamos en directo los límites de la inteligencia artificial para copywriters. ¿Qué futuro nos está esperando?Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

What happens when you combine a cereal brand, surreal humour, and a copywriter who isn't afraid to admit when he's just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear.In this episode, we're joined by John Thornton, the creative mind behind Surreal's surreal tone of voice (and ex-Innocent word-wrangler). We chat about:Finding your brand's voice—even if it's a bit unhingedWhy humour, honesty, and even typos can win hearts (and views)How to stay weird and do your job as a marketerIt's honest. It's smart. It's surreal in the best possible way. Come for the laughs, stay for the strategy.

Analizamos hoy las claves de principios de marketing digital para copywriters. ¿Me acompañas a conocer las bases que hacen negocio?Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Bienvenue sur Avant J'étais Prof, le podcast des enseignants qui ont osé la reconversion.L'épisode du jour fait partie d'une série de 6 témoignages mettant en avant des parcours d'enseignantes reconverties dans le domaine du digital. Leur point commun c'est d'avoir suivi la formation de Manon Fayard pour apprendre le métier de Content Manager. Au programme : marketing digital, référencement naturel, rédaction web, réseaux sociaux et stratégie commerciale. Un vaste programme qui permet de comprendre comment renforcer la visibilité et l'image de marque d'une entreprise en générant de l'intérêt autour de ses services ou produits. C'est donc un métier extrêmement varié, qui se pratique généralement depuis chez soi et que l'on peut aussi bien exercer pour des clients que pour développer sa propre entreprise.Manon est elle aussi une ancienne prof, et elle s'apprête à accueillir 10 enseignants en quête de changement dans sa formation. Mais à quoi ressemble le quotidien d'une content manager ? Qui sont ses clients ? Et quelles sont ses missions ? Ça, l'invitée du jour t'en parlera bien mieux que moi !Alors tends l'oreille, essaye de te projeter et autorise-toi à rêver.__________Tout savoir sur la formation Content Manager : https://avantjetaisprof.com/devenir-content-manager/Le code AJP100 pour obtenir 100€ de réductionContacter Manon : https://www.instagram.com/annmof/Contacter Gaëlle : https://www.linkedin.com/in/gaelle-lambert-coucot-glcredaction__________

Estas son las claves que me llevo después de organizar mi primer evento como emprendedor. Te cuento mis aprendizajes.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

As an online business owner, you may struggle turning OFF the business owner brain and ON the clocked-out relaxation mode. You are not alone - this is such a common problem. When do the creative ideas, admin notes, and execution ever end? In this episode of Sell Like A Copywriter, learn my top 3 favorite quick and easy rituals to go from clocked in to clocked out so you can get back to living first, working second. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Descubre cómo PROSPECTAR en FRÍO con emails altamente persuasivos (siguiendo los consejos de Edgar Allan Poe).Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

IN CLEAR FOCUS: Alan Barker, author of “The Complete Copywriter,” explores the evolving craft of copywriting. Alan shares four core competencies: curiosity, mental mobility, design thinking, and objectivity. He distinguishes between copy, which sells - and content, which informs. He discusses managing creative risk and emphasizes customer-focused conversations over interruption marketing. Hear why human imagination gives copywriters an edge over AI in crafting compelling marketing narratives.

Te explico paso a paso cómo puedes usar la IA para ser un Copywriter altamente Rentable en el año 2025. ¿Vamos allá?Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Rosnąca popularność sztucznej inteligencji ma wpływ na zapotrzebowanie na usługi copywriterskie. Wielu klientów, widząc możliwości generowania tekstów przez ChatGPT i inne narzędzia AI, zastanawia się, czy nadal potrzebuje usług tradycyjnych copywriterów. To stawia pod znakiem zapytania przyszłość wielu firm opierających się na tworzeniu treści do mediów społecznościowych czy blogów.Branża copywriterka rzeczywiście się zmienia, ale także:- ulega rozwarstwieniu na masową produkcję treści z pomocą AI i wysokiej jakości strategiczny copywriting oparty na dogłębnej wiedzy o biznesie klienta;- rośnie znaczenie specjalizacji, która staje się kluczowa, ponieważ copywriterzy z ekspercką wiedzą są w stanie dostarczyć treści wiarygodne, zweryfikowane i wolne od halucynacji AI;- rola copywritera ewoluuje w kierunku stratega komunikacji, który wykorzystuje AI jako narzędzie i doskonali tworzone przez AI treści, a nie tylko zajmuje się pisaniem tekstów.Posłuchaj i dowiedz się, jak komunikować swoją ofertę, jak dostosować swój biznes do zachodzących zmian, w jaki sposób rozwijać swoje kompetencje i umiejętności oraz jak wykorzystać nowe możliwości biznesowe.

Recently, I was asked by a 1:1 Day Pass client if she should invest in a branding course she'd been eyeing...or if there was somewhere else (like her messaging) she should master first. In this episode of Sell Like A Copywriter, learn when to prioritize your branding versus getting more aligned and specific with your messaging, and how to merge the two. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

AI might be dominating headlines, but when it comes to getting found online, Google is still king. In this episode, we’re cutting through the hype and getting back to basics - because no matter how fast AI evolves, knowing how to write an SEO blog that ranks is still essential. To walk us through it, I’ve invited back Matt Farmer - former student, long-time SEO content strategist, and past team member at award-winning agency Studio Hawk. Matt knows exactly what it takes to get content noticed by Google, and in this mini masterclass, he shares practical tips and strategies you can use right now to boost your website rankings. If you want to sharpen your SEO writing skills, this episode is for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

There are seasons as a Copywriter building a business when you just need to put your head down and build. And then there are seasons when something inside you starts to shift—and you realize… you can't do this next version alone.   In this episode, I'm sharing how to recognize the season you're in—and how to know when it's time to find your people again. Especially if you've been trying to figure it all out on your own lately, this one's for you.   Tune in To Learn: The 6 tell-tale signs it's time to find your community The No.1 thing missing in our Copywriting Industry Different ways to tap into or create a new community Why I made Juno and who it's for   ********** Get on the waitlist for my new Copywriter Community, Juno that's opening Founding Member seats soon: Krystlechurch.com/junowaitlist    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter's Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You'll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church    Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Is your marketing strategy helping you attract the right clients effortlessly?Many entrepreneurs believe they need to be everywhere at once to make an impact. But what if the secret to effective marketing isn't about doing more—but about crafting a message that does the work for you? Ask yourself: Does your current marketing truly reflect the transformation you offer?In this episode of Success Genius, I sit down with expert StoryBrand copywriter Kris Jones to explore the power of storytelling in marketing. We discuss how a well-crafted signature story can clarify your message, simplify your strategy, and eliminate the need to constantly create content. Kris shares insights on why your website should be your most powerful sales tool and how focusing on just a few key platforms can drive real results.Tune in to discover how shifting your messaging can help you attract the right clients while doing less. By aligning your marketing with a clear, compelling story, you're not just promoting a business—you're creating an irresistible brand that speaks directly to those you're meant to serve.Topics covered in this episode include:Why your website should act as your top salespersonHow a signature story can simplify your marketing effortsThe key to attracting right-fit clients while repelling the wrong onesThe impact of clear messaging on confidence and conversionsIf you're ready to move beyond scattered marketing and create a story-driven brand that truly connects, tune in now and start turning clicks into clients!Resources Mentioned:Get Kris's "From Click To Client" Book: https://www.reddoordesigns.com/bookGet Kris's Help: https://www.reddoordesigns.com/Get The Book:  https://book.neillwilliams.com/bookLearn More About TEAM90:  https://neillwilliams.com/team90Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-callContact Us: support@neillwilliams.comIf you're loving what you're learning on this podcast every week - the simple high-impact habits, tools and mindsets to optimize your whole body focus, motivation and energy - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter.   *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

Send us a textIf you're tired of chasing Instagram trends and feeling like the algorithm controls your business visibility, this episode is for you, mama.In this empowering episode of The Good Enough Mompreneur Podcast, host Angela Masciulli chats with Lisa Fernandez, email marketing expert and copy strategist, all about why your email list is your most valuable business asset—and how to start growing one that converts.Lisa shares her journey from content burnout to building a sustainable business through simple but powerful email strategies. We dive into common mistakes, how to nurture your list authentically, and the three actionable tips every mompreneur can implement this week to build or strengthen her list.Whether you're just getting started or need to breathe new life into your email strategy, this episode will leave you feeling inspired, clear, and ready to grow a business that works for you—not just the algorithm.

The Sell Like A Copywriter world serves you SO BIG...that's why you're still here! But I can only give you so muchhhhh when I don't have the context I need about your offer, business, and heart to help you get rapid transformations when it comes to your messaging and sales strategies. So, in this episode of Sell Like A Copywriter, learn how we can work together right now to co-create this year! ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ 1:1 VIP Day Pass: Dm "I want to book a 1:1 day pass!" on Instagram ------------ Book Your Subscribed To $OLD Sequence Here! ------------ Done-For-You Emails Monthly Retainer: Apply to My Client List ------------ Done-For-You Sales Funnel (Sales Page + Emails): Apply to My Client List ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

#304 Copywriting is an AMAZING option for starting your own work-from-home, freedom-fulfilling job, but not enough people know about it! Copywriting is everywhere and utilized in some fashion by EVERY company (even if we don't realize it). There are so many different avenues in copywriting -- different ways to leave your mark and do incredible work for so many different people, companies, or brands. In this episode, we are joined by professional copywriter Sara Estes, the head copywriter at StoryBrand. Sara pops the lid on the copywriting industry and shares her 6 steps to how you can go from a copywriting zero to a copywriting hero and business owner in fairly short order. Let's go!! Be sure to check out this episode in article form as well! (Original Air Date - 11/9/23) What we discuss with Sara: + Introduction and Guest Background + Sarah's Journey into Copywriting + Understanding Copywriting and Its Importance + Differences between Copywriting and Content Writing + The Value of Copywriting in Business + Educating Yourself in Copywriting + Building a Portfolio in Google Drive + Gaining Experience and Collecting Testimonials + Taking Your Copywriting Business Seriously + Effective Project Management for Copywriters + The Power of Loom in Business Communication + The Importance of Personal Connection in Copywriting + Tools for Organizing Your Work + The Role of Software in Entrepreneurial Organization + Mastering the Art of Selling Your Services + Overcoming Sales Challenges + The Importance of Building an Email List + Creating Authority Content and List Building + The Value of Authority Content and List Building + Final Thoughts and Advice for Aspiring Copywriters Resources from this episode: Learn more by checking out this blog post about 6 Steps to Becoming a Freelance Copywriter Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode we have a great in depth conversation with drummer extraordinaire David Jarnstrom. David has had quite the drumming career, playing with bands such as GRATITUDE, ALIGN, BNLX, RAD OWL, DEAD HISTORY, and most recently SKINNY LISTER. David is also an accomplished writer and marketer. While still in school, David found himself writing for magazines like Delta SKY, Twin Cities METRO and his childhood fave, Modern Drummer. Further marrying his love for music and writing, he spent a half-decade on the creative team at McNally Smith College of Music—first as Copywriter and Webmaster, and later as Marketing Manager—where he wrote hundreds of press releases and blog posts; copy for websites, brochures, catalogs, radio spots and banner ads; and managed a social media community of over 50,000. Join us for our great conversation about all things music. Thanks for listening!!! Please Follow us on Instagram @hiddentracks99Pre and Post roll music brought to you by @sleepcyclespa

When Kate and I first talked to Charlotte, she shared how she replaced her teaching income with copywriting within 6 months of joining the Comprehensive Copywriting Academy (you can catch that original interview right here!). It's been more than two years (!) since that conversation (Kate is still hung up on the fact that it's been that long …). So, we figured we were long overdue for a catchup. And a LOT has happened: Charlotte is now leading a team of copywriters!  In this conversation, she shares why she transitioned from freelance to a full-time job, what she's learned, and what advice she has to copywriters earlier on in their journeys. --------------- Mentioned in the Episode Ep. 115: This Teacher Wanted More Work/Life Balance…and Found It with Copywriting – Charlotte's StoryEp. 98: Why Freelance Copywriters Should Still Apply to Full-Time Jobs Related Links Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen's and Julie's StoryEp. 148: Copywriting Replaced This Teacher's Income and She Works Less Hours—Jess's StoryEp. 160: How This Teacher Doubled Her Salary and Decreased Stress—Amanda's StoryEp. 206: From Monk to Teacher to Copywriter – John's StoryEp. 16: Freelancer to Full-Time Remote Copywriter – Karisa's StoryEp. 191: This Copywriter Books Work 3+ Months Out—Here's How She Does It – Lizzie's Story --------------- Get Free Copywriting Training here 

Struggling to manage your time, pivot your brand, or navigate the rise of AI in copywriting? In this Ask Me Anything episode, I dive into three big questions from the community:   ✔ Time-blocking & productivity hacks – A fresh approach to planning your week that prioritises energy, not just efficiency. ✔ Rebranding & repositioning – Should you make a big announcement or transition quietly? Here's how to bring your audience along for the ride. ✔ The AI era for copywriters – Is AI a game-changer or a threat? What copywriters must do now to stand out and stay ahead.       *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

You do all this work guesting on podcasts and marketing to get new leads, but what if your messaging isn't converting?  Strong messaging and high-converting copy are THE key components to more connections, conversations—and conversions!  On this episode of Leverage Your Podcast, Copywriter and Messaging Strategist Hailey Krajewski breaks down the biggest mistakes entrepreneurs make when trying to connect with their audience. She shares how to craft emotion-driven messaging that builds trust, speaks to your ideal client's desires, and turns lukewarm leads into eager buyers. Tune in to learn how to create compelling copy, nurture sequences that convert, and position your offer as the obvious choice! Why narrowing your messaging to one ideal client can dramatically improve conversion rates How to craft nurture emails that intrigue leads without giving away everything The importance of storytelling in creating emotional connections with potential clients Why your messaging should focus on solving problems, not just listing features How to use simple, conversational language that resonates with your target audience The power of selling throughout your nurture sequence instead of waiting until the end Why understanding your client's aspirational identity is crucial for effective marketing Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

You think you have a lead magnet...But if you're not signing clients from it? You just have a freebie. A freebie is a quick, easy win. They get some (probably great) information, and you gain a new subscriber. But a lead magnet? That's the whole dang funnel: a full-blown strategy designed to turn leads into paying clients instead of ghosting your list after downloading a quick guide. The secret difference isn't the thing you give away...It's what happens next. In this episode of Sell Like A Copywriter, learn if you have a freebie or a welcome sequence and how to start signing clients from it. ------------ Book Your Subscribed To $OLD Sequence Here! ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Elise Hodge is back on the podcast to share how to create high-converting email sequences. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍After showing us how she turns $200 into $350 daily with Facebook and Instagram ads, she now breaks down what makes an email sequence truly connect with your audience. She explains why using personal, direct language is key to making your message resonate. Elise also shares strategies for gathering audience insights quickly, like using giveaways as surveys to collect useful data. She highlights the power of authenticity—your personality should enhance your message, not overshadow it.‍‍ ‍‍ ‍‍Watch the previous episode on YouTube, "How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge"  ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelElise's Links:Connect with Elise on InstagramGet her Welcome Email Template here!Get her Funnel Roadmap here!

Struggling to make your sales page actually convert? I'm bringing in Aaren, KSA's copywriter and designer, to share her expert take on writing high-converting sales pages that don't just look good but work strategically to turn readers into buyers!We're covering the biggest mistakes business owners make, the 7 essential sections every sales page needs, and quick fixes to improve your page today. Plus, we chat about Aaren's unique background and why her ability to blend copy + design is a game-changer for conversion. Grab our free checklist and tune in!

Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she changed the way she runs her business to have more time with her family. Elise breaks down her ad strategies, so you can see what makes them successful. If you want to get better results from your ads and funnels, you'll learn a lot from this episode!‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "Want high converting emails? Do this first! Featuring Copywriter Elise Hodge" (releases March 19th) ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelElise's Links:Connect with Elise on InstagramGet her Welcome Email Template here!Get her Funnel Roadmap here!

In this episode, we chat with Kieran Browning, a consultant with deep expertise in operations and digital marketing. If you’re a copywriter struggling to scale, feeling overwhelmed with client work, or battling endless revisions, this conversation is packed with practical insights to help you streamline your business. In this episode, you’ll discover: The biggest bottlenecks copywriters face when scaling. How to efficiently delegate tasks and systemise your business. The simple email tweak that reduces unnecessary revisions. Why onboarding is the key to preventing scope creep. How to manage difficult client expectations without losing them. The best ways to generate leads without it taking up all your time. The "phase two" trick for handling clients who always want more. A streamlined sales process that works for conferences and networking. Follow-up techniques that help close deals (without feeling pushy). Kieran shares invaluable advice on making your business more sustainable, so you can focus on what you do best. Tune in now and start implementing these strategies today! Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

How do some copywriters consistently create messages that engage, persuade, and convert? In this Million Dollar Relationships Podcast episode, David Deutsch, a direct-response expert with over 30 years of experience, shares his journey from Madison Avenue to becoming a sought-after consultant for top brands. He reveals the key lessons he learned from marketing legend Jay Abraham, the power of building relationships, and the importance of writing with authenticity. Whether you're a business owner, marketer, or writer, this episode is packed with insights on the art of persuasion and how to craft messages that truly resonate.   [00:01 - 06:27] The Power of Relationships in Business Relationships act as a filtering system, connecting like-minded individuals A strong network can open unexpected doors and opportunities Authenticity and shared values create natural connections [06:28 - 12:34] The Art of Copywriting & Its Impact Great copy isn't about formulas—it's about authentic persuasion Editing existing copy can be more powerful than writing from scratch Copywriting success comes from understanding psychology, not just words [12:35 - 18:42] How Jay Abraham's Marketing Philosophy Changed Everything The concept of leveraging competitors instead of fearing them The power of maintaining a customer list and maximizing lifetime value How shifting from traditional branding to direct response transformed David's career [18:43 - 24:29] Learning from Every Industry to Create Better Copy Working with diverse industries teaches invaluable marketing lessons Every project, from estate planning to Procter & Gamble, presented unique challenges The importance of uncovering emotional triggers in any product or service [24:30 - 30:14] The Future of Copywriting & The Role of AI AI-generated copy lacks the emotional depth of human persuasion Authenticity and personal storytelling are the future of effective marketing Copywriters should focus on tapping into their inner salesperson rather than relying on formulas     Connect with David:    Websites: https://www.speakingofwriting.com                   https://www.davidldeutsch.com   LinkedIn: https://www.linkedin.com/in/david-l-deutsch  Facebook: https://www.facebook.com/david.l.deutsch.9       Key Quotes:   "Copywriting isn't about words on a page. It's about moving people." — David Deutsch   "The best copy doesn't sound like copy. It sounds like you talking to a friend." — David Deutsch       Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

Email marketing is one of the most powerful tools for digital business owners—but let's be real, it can also feel overwhelming! In this episode, I'm joined by one of KSA's amazing copywriters, Meg, to break down the 5-Part Email Copy Framework that makes writing emails so much easier. Whether you love writing or would rather do literally anything else, this framework will help you craft emails that engage, connect, and convert. Plus, we're covering common email mistakes, how to make sales emails feel natural, and simple ways to streamline your email strategy!

Email is Alive and Building Businesses. Is it Building Yours? Join me on Thursdays in March at 7am/7pm for Business Success with Human Design and get the low down on how to successfully use email to grow your business.  My Guest, Deb Coman, is a Content Conversion Strategist and Copywriter. Deb guides impact-driven service providers and healers to create content that converts. By developing and deploying trust-building email and social media posts, service providers discover a faster way to attract and enroll their next 3 - 5 ideal clients each month.  Join me for a lively and informative conversation about growing your business.  Get Deb's free gift  11 Reasons You're Not Getting 3 - 5 New Clients a Month ... Yet! by visiting her website DebComan.com/11Reasons Take the free Client Attraction Personality Type quiz at  https://NancyOKeefeCoaching.com  and learn your Human Design Client Attraction Personality Type and gain an understanding of all of the other types so you can improve your marketing by speaking the language of all the types. Learn more about Nancy here: https://www.nancyokeefecoaching.com

What's the real difference between a copywriter and a ghostwriter? In today's episode, I'm diving into the differences and similarities between copywriting and ghostwriting—a topic that's piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn't help but wonder: Is there a real distinction, or is it just smart branding?Through my own research, polls, and deep dives into industry definitions, I uncover what each type of writer really does and when you should hire one over the other. Plus, I share insights on how to find a writer who can truly capture your brand's voice—because at the end of the day, that's what really matters. If you're a business owner looking to outsource your writing, a writer navigating your positioning, or just someone who loves a good word nerd debate, this episode is packed with insights you won't want to miss!Topics Covered in this Episode:Why some copywriters are rebranding as ghostwriters—and if it's just a marketing strategyThe biggest difference between copywriting and ghostwritingA key question to ask before hiring a writer to make sure they "get" your voiceWhat's your take on the difference between ghostwriters and copywriters? Find me on social to share your take.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Find out more about what copywriters are and do:Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip  Episode 74: https://www.kimkiel.com/podcast-1/a-special-ask-me-anything-episode What's your take on the difference between ghostwriters and copywriters? Find me on social to share your take: http://www.instagram.com/kim_kiel_copy Need someone to take writing projects off your plate? Book a call to chat about the ways I can support you: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Crafting Marketing that Connects with Emily Aborn Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit® Guest: Emily Aborn, Copywriter, Content Marketing Consultant, and Podcast Host Introduction What if your words could do more than just fill space on a webpage? What if they could attract the right clients, build stronger relationships, and drive real business growth? In this episode of Profit With a Plan, I sit down with Emily Aborn, an expert in content marketing, copywriting, and brand messaging. With over a decade of experience and collaborations in 113+ industries, Emily knows how to turn words into powerful business tools. We're diving deep into: ✔ How to craft marketing that feels authentic and engaging ✔ The balance between pain points and benefits in messaging ✔ Why cohesive branding matters across all platforms ✔ The power of specificity and clarity in your content Whether you're a business owner struggling to connect with your audience or just looking to refine your brand voice, this episode is packed with actionable insights to help you turn marketing into a growth engine for your business. Let's jump in! Episode Highlights & Key Takeaways [00:00:07] Introduction: The Power of Words in Marketing Marcia introduces the episode and the role of effective copywriting and branding in business success Guest Emily Aborn has worked with businesses in more than 113 industries, helping them create impactful messaging [00:02:26] Meet Emily Aborn: From Outdoor Gear to Copywriting Emily shares her journey from writing about outdoor sports gear to becoming a top content marketing strategist The importance of storytelling in making marketing more relatable and effective [00:06:49] Discovering What You Truly Love in Business How Emily identified her strengths in marketing, writing, and strategy The importance of aligning your business with your natural talents for long-term success [00:08:56] The Power of Specialization Without Losing Opportunities Many business owners fear niching down, but Emily reframes it as recognizing patterns in ideal clients Why specialization can actually attract higher-quality clients [00:10:59] Crafting a Clear, Authentic Message for Your Brand Avoid trying to be everything to everyone—clarity builds trust and connection Consistency in tone and language reinforces your brand identity Using recordings of natural conversations to refine messaging [00:13:40] Pain Points vs. Benefits: Finding the Right Balance Many marketing strategies focus only on pain points, but is that always the best approach? Why excitement and aspiration can be just as powerful as urgency and fear Instead of just fixing a problem, market the vision of a better future [00:15:47] Selling Without Manipulation Not every customer wants a quick fix—some prefer a strategic, long-term approach The difference between marketing to emergency buyers vs. aspirational buyers Why attracting aligned customers leads to better long-term relationships [00:20:29] Making Copywriting More Conversational and Engaging Find your natural speaking style and let it translate into your writing Avoid robotic or overly polished copy—people connect with authenticity Using voice memos to refine messaging before writing [00:23:28] Using Specificity to Make Your Message More Relatable A vague message won't connect with the right audience Example: Saying “Imagine biting into a slightly tart Granny Smith apple” is more engaging than just saying "apple.” Being specific makes content feel more personal and engaging [00:27:43] Targeting the Right Audience Without Being Too Narrow Instead of just selling wrinkle treatments, focus on the desired outcome Example: “Want to look effortlessly radiant, like you just applied the perfect makeup—but without wearing any?” Speaking to a specific outcome attracts the right audience without alienating potential customers [00:28:43] The One-Person Rule: Speaking Directly to Your Ideal Customer Content marketing should speak to one specific audience per post Trying to appeal to everyone at once makes messaging unclear and ineffective Instead of writing one long, general post, create separate targeted messages for different audience segments [00:30:42] Creating a Cohesive Marketing Strategy Marketing starts with a great conversation that builds trust and leads to sales Effective copywriting connects with the audience and makes it easy for them to take action Your words should reflect your brand personality so potential clients feel they already know you Conclusion: Your Words Can Build Your Business Great marketing isn't about tricks or gimmicks—it's about using the right words to connect, engage, and convert. Emily shared invaluable insights on balancing authenticity, specificity, and strategy to create messaging that truly resonates with your audience. So, what's your next step?

One of the greatest insiders in direct response today is not primarily a copywriter, but a graphic designer. Actually, our returning champion Lori Haller is a designer… and so much more. She works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr. Al Sears, Nutri-Health, KCI Communications, and Agora. She has coached clients around the world, and she is an in-demand speaker and trainer. I've only scratched the surface of Lori's incredible and long list of credentials. You'd be hard pressed to find someone who knows more or who has done more. Her company, DesigningResponse, based in Germantown, Maryland, has built a reputation for creating award-winning, sales-generating direct mail, online promotions, space advertising, and product development. Today she's going to share some of her secrets for using design to get better conversions from your copy. Here is what we asked her: 1. You are well known for saying “Copy is King, Design is Queen.” Could you talk about that? 2. Help us understand the importance of what needs to go at the top of a sales page. What are the key elements and the reason for designing that way? 3. Could you walk us through what you do in your three-part copy review. (take your time and be as thorough with this answer as you like) 4. I've heard that you have an approach where the design can force the reader to go through the copy in a certain sequence. How does that work? 5. How do you match images with the people who will be reading the copy? 6. As a designer, what do you do to get into the prospect's head? 7. Summing up, what are the top three or four things a copywriter should know and remember about the role of design? RESOURCES Lori's website: https://lorihaller.com Lori's videos: https://www.linkedin.com/in/lori-haller-b2840717/details/featured/ Download.

Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Rob shares his journey from direct mail to dominating the copywriting scene for tech and health supplement companies. He opens up about the unique challenges and transitions in his business, including evolving from a partnership and how it impacts the services offered. Learn how authenticity and unique elements, like his signature Chuck Taylors, make him stand out in the crowded world of copywriting.  ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelRob Marsh's Links:Connect with Rob on Instagram, Facebook, LinkedIn and XJoin his masterclass "How to Write Emotional Copy"Get his "Playbook for Writing High-Converting Ad Hooks"

Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly.  In this episode, I share:  (M:SS) How to clearly define the problem your offer solves  (M:SS) Simple tips for writing personalized, intimate, and effective sales copy (M:SS) A real life example of how to use a statistic in your messaging  (M:SS) The two frameworks my team uses to write copy in the right place at the right time  (M:SS) Why you should be testing and updating sales copy in real-time during launches (M:SS) Tips and strategies for writing for social media and email  Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist! Resources Mentioned in the Episode #370 | Behind-The-Scenes: How I Collect Money-Making Testimonials #236 | How to Clarify Your Message #556 | How To Take Your Small Business To Multi-million Dollar Success Digital Course Academy List Builder's Society Building a StoryBrand by Donald Miller  Read This or Die by Ray Edwards My Facebook Post with Scout  Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed, and if you're not following, there's a good chance you'll miss out. Follow now!

Have you ever wished for a copywriter who truly understands your brand and can effortlessly produce high-quality content? In this episode, I'm discussing the exciting world of AI-powered copywriting and sharing my journey of creating two AI "personas" to help me generate compelling marketing materials. I'll guide you through the process of building a robust knowledge base that empowers AI to write in your voice, understand your audience, and achieve your marketing goals. Listen in to discover the tools and techniques I used, including dictation, transcript refinement, and incorporating insights from expert communicators. Plus, I'll share my plans for further enhancing my AI copywriters by developing style guides, integrating lessons from expert communicators, and exploring automation for feedback and improvement suggestions. You can find show notes and more information by clicking here: https://bit.ly/419JjrP 

No one likes paying taxes. But if you're a freelancer, you've got so many more opportunities for tax deductions. That means you paying less in taxes (a.k.a. keeping more money in your pocket). Whether you're in the US or not, you're going to want to listen in. On this episode of the Build Your Copywriting Business podcast, Kate and I are running through a list of tax deductions that you can talk with your tax prep professional about. These deductions may allow you to pay less in taxes—meaning you save more of your hard-earned money. And who doesn't want that?  Listen now and start saving! --------------- Mentioned in the Episode Ep. 49: How to Build Your Own Benefits as a FreelancerFreelance Copywriter Benefits: How to Build Your Own Benefits Package Related Links Copywriter Taxes: Save With These Deductions in 2025 Paying Freelance Writer Taxes in 2025How Do I Save for Retirement If I Am Self-Employed?#1 Freelance Tax Mistake and How to Avoid It --------------- Get Free Copywriting Training here 

Let's talk about some great tips I've picked up from my chat with a Sales Copywriter while working on my sales page. Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions.I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel