Podcasts about copywriters

Act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea

  • 2,162PODCASTS
  • 5,932EPISODES
  • 33mAVG DURATION
  • 2DAILY NEW EPISODES
  • Jun 17, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories



Best podcasts about copywriters

Show all podcasts related to copywriters

Latest podcast episodes about copywriters

Copy Chief Radio
CCR328: How Dani Wade Beat Out 50 Copywriters to Land an In-House Position with Jeff Walker (from a third world country, no less)

Copy Chief Radio

Play Episode Listen Later Jun 17, 2025 44:54


In this powerhouse episode of Copy Chief Radio, Kevin Rogers chats with Daniella Wade—a strategic copywriter and entrepreneur from Trinidad and Tobago—about what it really takes to thrive as a freelance copywriter and what it's like to land an elite in-house gig with Jeff Walker's team at Internet Alchemy. Daniella shares her entrepreneurial journey, how she transitioned from hustling freelance gigs to becoming a valued team member in a premium direct response company, and the game-changing mindset that helped her stand out during Copy Chief's "The Goods" competition.  

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Play Episode Listen Later Jun 16, 2025 56:59


If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it's time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About:  -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why batching, briefing, and building systems is your new superpower (even if you're a solo operator). -> The 3 key shifts to becoming a Content CEO—and how to start making them today. -> How to get 80% of your content done by someone else—and still have it feel 100% like you. -> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck. -> The surprising truth about delegation: Why handing off tasks isn't enough—and what to do instead. -> The 3 high-leverage roles every growing business needs (and how to know which one to hire first). -> Why your first hire doesn't need to be full-time—or even permanent—to make a massive difference. -> The “Who Not How” principle that unlocks freedom, focus, and faster growth. -> How to stop being the bottleneck in your marketing—and start building a machine that runs without you. -> The one question to ask yourself this week to start stepping into Content CEO mode. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 237 – How & When to Hire a Copywriter with Belinda Weaver https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/ Belinda Weaver – Copywrite Matters https://copywritematters.com Dan Martell – Author of Buy Back Your Time https://www.danmartell.com Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How https://www.strategiccoach.com Amanda Paul – Brand Injection https://brandinjection.com.au   We'd love to hear from you! Got a bonus idea from today's episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

Personal Brand Story I Share your Story
Dorian Münzer I Vom ständigen Mangel zu echter Erfüllung

Personal Brand Story I Share your Story

Play Episode Listen Later Jun 13, 2025 42:27


In meinem Interview mit Dorian Münzer sprechen wir über seinen beeindruckenden Werdegang: vom Maschinenbauer im Großunternehmen zum Co-Founder der Hartbauer Media & Learn GmbH.Dorian erzählt offen, wie er in einem Umfeld mit chronischem Geldmangel aufgewachsen ist und wie sehr ihn dieser Mangel antrieb, im Beruf erfolgreich zu sein. Schon in der Schulzeit zeigt sich sein Ehrgeiz. Er beginnt ein Maschinenbau-Studium, startet danach im Großunternehmen durch und steigt dort schnell auf der Karriereleiter auf.Doch irgendwann merkt er: „Der finanzielle Mangel ist zwar überwunden, aber etwas fehlt mir im Leben.“ Die tägliche Arbeit erfüllt ihn nicht mehr. Er beschließt, einen mutigen Schritt zu gehen und sich selbstständig zu machen - als Copywriter. Und das trotz der Insolvenz seiner Eltern, die er in seiner Kindheit hautnah miterlebt hat.Schnell erkennt er, dass er seine Sales-Kompetenz vertiefen will. Als einer der ersten Kunden bucht er das LinkedIn-Coaching bei Manuel Hartbauer und entwickelt sich vom Kunden zum Team-Mitglied. Heute ist er Co-Founder an der Seite von Manuel Hartbauer und verantwortet unter anderem den Bereich Sales.Wir sprechen darüber, wie sich sein Leben seitdem verändert hat, wie sein Umfeld auf diesen Wandel reagierte und wie aus dem analytischen Tüftler ein kommunikativer Sales-Profi wurde. Neben seiner erfüllenden Arbeit spielt auch der Sport eine wichtige Rolle in seinem Leben – als Ausgleich und Energiequelle.Außerdem erzählt er, welche Bücher ihn geprägt haben und welche Ziele er vor Augen hat. Willst du mehr über Dorian und seine Arbeit erfahren? Dann vernetze dich mit ihm auf LinkedIn.Möchtest du mehr über meine Arbeit und über mich erfahren? Dann schau auf meine Webseite oder vereinbare direkt einen Termin mit mir.Verpasse keine meiner Podcast Folgen und abonniere meinen Podcast auf Spotify oder itunes Hat dir die Folge gefallen? Dann würde ich mich sehr freuen, wenn du meinen Podcast bewertest Vernetze dich mit mir auf LinkedIn und folge mir auf Instagram.  Link zu den Shownotes Support the show

Copymelo
Copywriter analiza email en directo: ¿qué puedes aprender?

Copymelo

Play Episode Listen Later Jun 13, 2025 3:28


Copywriter con más de 10 años de experiencia analiza un email de un alumno en directo. ¿Qué claves tener en cuenta?Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Over A Pint Marketing Podcast
Michele Tonkovitz: From Copywriter to CEO of Green Onion Creative

Over A Pint Marketing Podcast

Play Episode Listen Later Jun 12, 2025 46:09


#165 Holy sh*t how did we get to 165 already??!! And ain't no better person to have on the pod than the Onion Lady herself, Ms. Michele Tonkovitz.    Michele, or MT as her public knows her, is the Founder and CEO of Green Onion Creative. A successful agency rooted in Milwaukee.    Not only is she a friend of the pod. She delivers great insights on marketing. Plus, she shares a great case study for her PR work around for Buc-ee's in Oak Creek.    Want more? Yeah you do becasuse there's so much more!   Here are the highlights:    [00:00] Intro & Background [04:30] Running an Agency: The Highs & Lows [10:45] Self-Awareness and Knowing Your Strengths [14:30] Advice for Aspiring Business Owners [17:20] A Day in the Life [21:10] Managing a Virtual Team [25:10] What's Changed in Advertising [29:00] Changing Client Behavior & Expectations [31:10] Networking Philosophy [42:00] Clients Often Don't Understand PR [48:00] Case Study: Buc-ee's in Oak Creek [54:30] The Agency World at Large [56:10] Sharpening Focus & The “Dying Dog” Analogy [1:01:20] Vision for the Next 3–5 Years and Wrap Connect with Michele on LinkedIn: https://www.linkedin.com/in/micheletonkovitz/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

Copymelo
El camino del copywriter | Todo lo que debes saber

Copymelo

Play Episode Listen Later Jun 12, 2025 8:12


¿Cuál es el camino que ha de seguir un copywriter en el año 2025? ¿Qué debemos de entender para hacer el mejor trabajo posible? Hablemos.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Din VA-business
#53 - Skrivande som karriär: Ericas omvandling från virtuell assistent till copywriter

Din VA-business

Play Episode Listen Later Jun 10, 2025 59:11


I detta avsnitt av podden möter vi Erica Wisborg, en framgångsrik copywriter som delar med sig av sin resa från att vara virtuell assistent till att nischa om sig till copywriter. Erica berättar om utmaningarna med timdebitering och hur hon fann en hållbar lösning genom att paketera sina tjänster. Vi får också höra om hennes passion för skrivande och vikten av att förstå sina kunder för att skapa effektiva säljande texter. Ett inspirerande avsnitt för alla som funderar på att starta eget eller vill optimera sina tjänster.www.esbacademy.se

Copymelo
El futuro de la Inteligencia Artificial para Copywriters

Copymelo

Play Episode Listen Later Jun 10, 2025 43:16


¿Cuál es el futuro de la inteligencia artificial en el mundo de los copywriters? Hoy lo analizo contigo en vivo y en directo.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
Estoicismo | La filosofía del Copywriter Emprendedor (y rentable)

Copymelo

Play Episode Listen Later Jun 8, 2025 8:34


El estoicismo es la filosofía imprescindible que necesita un copywriter emprendedor para montar un negocio altamente rentable. ¿Hablamos de ello?Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Cherries On Top
179: BTS: Why May Was My Highest Cash Month In 2025 (So Far)

Cherries On Top

Play Episode Listen Later Jun 5, 2025 20:28


May was my highest cash month of 2025 as an online copywriter and messaging strategist. But it's so much more than the money. (I know everyoneeee says that...so let me explain.) How did I go from barely covering biz expenses in April to EASILY covering them, paying my credit card balance in full, send some to savings, AND transferring fun money to my personal? In this episode of Sell Like A Copywriter, I'm giving you the top 5 reasons that led to this, as well as where my 'work' is going now. ------------ Get My Social-Free Funnel Email Templates Here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Copymelo
Cómo prepararte como COPYWRITER desde cero en 2025

Copymelo

Play Episode Listen Later Jun 5, 2025 9:25


¿Te gustaría empezar como copywriter este 2025? Te explico paso a paso cómo prepararte para afrontar este trabajo.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
Copywriter analiza ANUNCIOS TOP de España

Copymelo

Play Episode Listen Later Jun 5, 2025 6:27


Analizamos algunas de las campañas más potentes de España. ¿Qué puedes aprender del copy de estos ads? Descúbrelo hoy.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Build Your Copywriting Business
232. From Copywriter to Product Marketer (And Homeowner in Spain!) - Alba's Story

Build Your Copywriting Business

Play Episode Listen Later Jun 4, 2025 41:23


Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting? (I totally get if you don't remember, but you can catch that podcast episode right here.) Thanks to CCA student Alba, we've got another one to add to that list: product marketer. On today's episode of the Build Your Copywriting Business podcast, Alba was generous enough to join us from Spain (where, spoiler, she's from and now a homeowner!). She is sharing the full story that led her from working 60 hour weeks teaching in the UK to becoming a copywriter and, ultimately, landing a product marketing role that allows her to work from her home in Spain. Alba's journey is the perfect reminder that you never know where your career will take you. But if you're open to the possibilities, copywriting can take you places you may not even realize are options.  I can't wait for you to hear all of Alba's wisdom (and how one of her first copy clients was the World Health Organization—how cool is that?!).  ------------------ Mentioned in the Episode How Do I Know If I'm Ready to Pitch Copywriting Clients?How to Fast Track Your Copywriting Career SuccessEp. 203: Secrets to Smooth Copywriting Client Relations Related Links Ep. 59: Buying a New Home with Copywriting Income – Shannon's Story --------------- Get Free Copywriting Training here

Copymelo
Consejos GRATIS de grandes COPYWRITERS

Copymelo

Play Episode Listen Later Jun 4, 2025 10:57


¿Cuáles son las claves que recomiendan los mejores copywriters de la historia? Lo analizamos en directo en este vídeo.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

The Copywriter Club Podcast
TCC Podcast #450: Finding Followers and Clients on LinkedIn with Matt Barker

The Copywriter Club Podcast

Play Episode Listen Later Jun 3, 2025 61:49


Copywriters have been using LinkedIn to connect with and land clients for years. So why is it still so difficult to grow an audience on that platform? I asked copywriter and LinkedIn Strategist, matt Barker, to chat with me about this for the 450th episode of The Copywriter Club Podcast. We talked about the best content to post, the biggest mistakes people make on LinkedIn, and how to get the right followers to pay attention to you. If you want clients to find you, click the play button below, or scroll down for a full transcript. Stuff to check out: Matt's LinkedIn Matt's Website The Copywriter Club Facebook Group The Copywriter Underground Research Mastery Course   Transcript: Rob Marsh: Looking for ideas for finding and connecting with potential clients on LinkedIn? You're in the right place. This is The Copywriter Club Podcast. There are a lot of ways to find and land clients. There's cold emailing which allows you to choose the clients you want to work with—and if your pitch warms up your prospect and offers to solve the right problem for them, it can be very effective. Incidentally, if you want to learn how to cold pitch effectively, check out thecopywriterclub.com/lovenote.  Beyond cold pitching, another popular method for attracting clients to you is posting content on social media. And for copywriters, Instagram or LinkedIn seem to be the two go-to platforms. And yes, there are copywriters using other platforms like TikTok or Threads and seeing success there, most of the action seems to be on these other, older platforms. We've talked about finding clients on LinkedIn several times on the podcast. And in fact, we'll talk about it again in the near future. But because so many copywriters are using thise platform to build an audience, it bears repeating some of that advice from time to time. But it's not just repeating the same stuff… we're looking for new ideas that work now. The algorythm is always changing, so keeping an eye on what's working now is important. So with that as our preamble, I invited copywriter turned LinkedIn Audience Building Strategist, Matt Barker, to share with me—and you as my listener—what is working on LinkedIn right now. Matt has built an audience of more than 170,000 followers on LinkedIn. His posts get 100s of comments and when he shares his programs or other products, the sales follow. Matt will be the first to say that getting attention on LinkedIn is harder today than it was two or three years ago. But that doesn't mean it's hard to stand out. In this interview, Matt and I talked about what works, what he's posting more of lately, and how sharing content to inspire and motivate can bring in more clients than posts pitching your services.  I think you're going to like this interview… Before we get to the interview, just in case you missed this last week when I mentioned it, I put everything I know about conducting research and using A.I. as part of my research process into a short course called Research Mastery. It includes the 4:20+ research method that helps copywriters like you uncover the insights you need to write great sales copy. ..more than twenty different techniques for capturing ideas, … all of the questions I use to get find big ideas about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself. But unlike other resource courses that take hours to watch and implement, this one will teach you everything you need to know in a single afternoon. You can learn more about this unique resource at thecopywriterclub.com/researchmastery… research mastery is all one word. I'll link to that in the show notes so you can easily find the link if you can't type the URL into your browser right now… thecopywriterclub.com/researchmastery And now, my interview with Matt Barker.

Copymelo
Cómo trabajar la CREATIVIDAD como COPYWRITER

Copymelo

Play Episode Listen Later Jun 2, 2025 7:00


Hoy analizamos la creatividad como estrategia CENTRAL del trabajo de un copywriter. Esto es lo que puedes hacer para mejorar.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
Copywriter analiza EMAIL en Directo

Copymelo

Play Episode Listen Later Jun 2, 2025 18:29


Analizamos un email en directo. Descubre cómo crear paso a paso un embudo de ventas evergreen con email marketing como protagonista.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
Masterclass | Elementor para tu web de copywriter

Copymelo

Play Episode Listen Later May 31, 2025 60:29


Masterclass exclusiva para domianr ELEMENTOR y montar desde CERO tu página web como COPYWRITER PROFESIONAL.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
El poder de LINKEDIN para el COPYWRITER en 2025

Copymelo

Play Episode Listen Later May 31, 2025 82:23


Esto es lo que haría una experta en Linkedin para impulsar tu marca personal como copywriter si estás arrancando.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
Q&A | Inteligencia Artificial para Copywriters

Copymelo

Play Episode Listen Later May 29, 2025 42:18


¿Tienes alguna duda sobre inteligencia artificial? ¿Hay algo que pudiera funcionar de una manera diferente? Te contesto.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
El RETO del COPYWRITER FREELANCE

Copymelo

Play Episode Listen Later May 29, 2025 0:33


Hoy analizamos el gran RETO al que se tiene que enfrentar el copywriter en 2025. Si no tienes esto claro, habrá problemas.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Mark Zuckerberg Declares War On The AI Advertising Industry! Here's What Smart Agencies Are Doing Next.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later May 20, 2025 7:32


I've been paying an agency to run our Meta ads and for some time Meta itself has been reaching out to take over the account. Let that sink in. The same platform your agency relies on is actively trying to cut you out of the picture. The worst part? This is just one example of a much bigger shift. Big tech is building tools that create entire campaigns—copy, design, video, testing—without a human in sight. Your strategist? Replaced. Designer? Replaced. Copywriter? Gone. I get it. It's a hard pill to swallow, but it isn't necessarily the end of agencies. It's just the end of the ones that built their model on tasks. So what's the future for agencies? Agencies Built on Tasks Are Already Obsolete Let's get real: if you're still selling deliverables, your agency's already falling behind. What AI can't replicate is leadership. At the end of the day clients want results and direction. Smart agencies are not selling tasks anymore. They're selling thinking. Here's how they're staying ahead: 1. Productize the Thinking, Not the Task Most agencies sell what they do – SEO, ad management – Clients don't care that you “run Facebook ads.” They want results. Instead of saying “We run ads for local businesses,” say “We help local gyms get 100 leads in 30 days with a proven 3-step system.” You just went from vendor to strategic partner that sell a system that scales. Productizing your thinking means turning your knowledge into a framework. When you package your thinking and your strategy as something like “The 30-Day Lead Domination System” or “The 5-Step Authority Engine” your expertise becomes a product. That's what scales. 2. Sell Speed and Certainty Speed is an agency superpower. Most clients aren't losing to competitors—they're drowning in indecision. They don't need more options—they need momentum. So skip the six-week strategy plan. Instead of saying “We'll optimize your funnel,” offer quick wins: “We'll launch your highest-converting offer by Friday.” Certainty is what closes deals. Clarity is what makes them stick. 3. Own Your Niche Generic is dead. The riches are still in the niches. Solve a very specific problem for a very specific group of people. The more specific your promise, the more profitable your agency will become. 4. Use AI—But Don't Compete With It Don't just talk about AI—implement it. Show your clients how to use AI to streamline workflows, automate leads, and improve reporting. Become the AI Sherpa, not the tool. If you're not guiding your clients through AI, someone else will. 5. Build Client Community Want to be irreplaceable? Connect your clients to each other. Host virtual meetups. Build a mastermind. Facilitate introductions. Create spaces for idea-sharing. AI will never replace real human connection—and your clients are craving it. We've seen this firsthand with the agency mastermind: community is the real secret weapon. 6. Be the Guide, Not the Gun Execution is cheap. Clarity is priceless. AI will never replace someone who can build leads. Be the one who filters the noise. Be the coach. Once you step into that role, I can promise you your value will skyrocket. So, Did Zuck Kill the Agency Model? Not Even Close. He didn't kill it—he evolved it. The agencies that lead, think, and adapt will be the ones that thrive. Those that keep selling tasks will get replaced. Agency Mastermind Still feel like you're winging it? You're not alone. Most agency owners hit a plateau because they're stuck in the business, buried in decisions, and disconnected from people who get it. The agencies killing it and scaling faster found out they needed to be in the right room. Go to https://www.agencymastery360.com/agency-mastery and get access to a community of agency owners sharing their data, deals, strategies, and mindset shifts.

Soulpreneur Scaling Stories
81. The Power of Unique Positioning: How a Copywriter's Unconventional Process Transformed Her Business with Maria John

Soulpreneur Scaling Stories

Play Episode Listen Later May 19, 2025 42:28 Transcription Available


In this episode of Soulpreneur Scaling Stories, I chat with Maria John, a website copywriter who recently completed a rebrand of her signature offer, "Lights, Copy, Action." Maria shares her journey from being an "accidental entrepreneur" doing work she didn't enjoy to building a business centered around her unique copywriting process that delivers exceptional results for clients.Maria reveals how her distinctive approach - a 3-6 hour narrative workshop with clients before writing their website copy - initially caused her to feel self-conscious and hesitant to promote it. Over time, she came to recognize this difference as her greatest strength, leading to more aligned clients and remarkable results, including one client who increased prices tenfold after implementing her copy.This conversation is packed with honest reflections on the entrepreneurial journey, including Maria's experience with burnout, her decision to walk away from profitable but unfulfilling work, and the year-long process of rebuilding her business around work she loves.Key Points Covered:✨ Why rebranding an existing offer can dramatically change how you feel about your business✨ The importance of professional design and messaging in showcasing your value✨ How Maria's unique narrative workshop approach differentiates her from other copywriters✨ Why you shouldn't let industry norms dictate your business process when you know your approach creates better results✨ The reality of walking away from profitable work to build a business you love✨ How test marketing your messaging on social media can help refine your offer before launching✨ Why you don't necessarily need a perfectly designed sales page to start selling your offers✨ The importance of financial planning and personal belief when making significant business pivots Connect with Maria:WebsiteInstagramThreadsLinkedInNewsletterTime to call "Cut!" on underperforming copy [Free Workshop]Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

So you want to be a copywriter with Bernadette Schwerdt
COPYWRITER 089: How to launch your own digital marketing campaign with expert marketer Ben Fewtrell

So you want to be a copywriter with Bernadette Schwerdt

Play Episode Listen Later May 18, 2025 43:54


If you’ve ever wondered what digital marketing really is, and how you can leverage it to generate more traffic, more leads, and convert more sales, this is the podcast for you. There are lots of digital marketers out there, but few have the depth, skill, and knowledge that Ben Fewtrell has. As the owner of Digi TLC, he’s run campaigns for a huge range of clients and has got the digital process down to a fine art. In this episode, Ben teaches us how to kick-start a digital marketing campaign, how to create content for it, what to focus on, what to forget about, and provides some simple case studies to demonstrate how he does it and how you can do it too. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

I'm Speaking...with Elizabeth West
Ep 147 Following Your Gut in Business with Author + Conversational Copywriter, Nicole Kepic

I'm Speaking...with Elizabeth West

Play Episode Listen Later May 17, 2025 46:51


Hello lovelies! Thanks for listening and reading!This is the fourth author that I've spoken with for my last 4 podcast interviews! :)On this episode I talk with Nicole Kepic, the author of "Don't Ask Me to Be Loud | The Introverted Girls Guide to Online Business"!I learned so much with reading this book!Nicole really breaks down conversational copywriting and her talents show in this book.And her book is so easy and fun to read!I learned a lot about 'selling' in business and not just 'serving' all of the time which was a "light bulb" moment and reminder for me.We also spoke a lot about following your gut in business, being an introvert in this extroverted world and in making space for ourselves as introverts and in general. I hope you enjoy this episode.Sincerely,ElizabethLet's ⁠⁠⁠⁠⁠⁠⁠⁠Connect⁠⁠⁠⁠⁠⁠⁠⁠!Here are the Transcripts!~~~~~~~~~~~~~Nicole Kepic's websiteGet Nicole Kepic's book here!~~~~~~~~~~~~~Podcast Mentions:Emma-Louise Parkes the Ambitious Introvert Podcast ~~~~~~~~~~~~~Join the ⁠⁠Waitlist⁠⁠ for my first self-love Audio Summit!Titled>>>From Selfless to Self-love: A Guide for High Achieving Women that are Introverts, Empaths and Highly Sensitive People to go from Depleted to Dynamic!What is an Audio Summit?Think of it like a 'podcast summit'.Just like an in-person conference or summit or a virtual summit but in audio format (like a podcast!) so you can listen on the go!I will have between 5-11 self-care and self-love experts and introverts, empaths and highly sensitive people that I interview and get tips from to go from depleted to dynamic!~~~~~~~~~~Join the ⁠⁠⁠Waitlist⁠⁠⁠ for my first Audiobook (also with transcripts) with the same title as the Audio Summit!What's the difference between my Audio Summit and my Audiobook?The Audio Summit will be higher in cost and although I will have transcripts they won't be in a 'book' type of format. And my Audiobook will be more of a guide.It will also be a more affordable option w/ pdf's that you can take notes with and start to implement right away!Fan of an e-book or a paperback book?*I'll also have e-book and paperback copies to follow -- but the audio version will be published first! :)Stay tuned!I guess you could say that I'm going in the "opposite" direction that most people go in when writing a book! Ha!~~~~~~~~~~~~

ON THE CALL
HARD ISSUES-S11 EP6-Elspeth Duncan -Animal Advocate, Filmmaker, Writer, Poet, Musician, Chef, Author

ON THE CALL

Play Episode Listen Later May 16, 2025 30:14


Elspeth Duncan, is a Trinidadian multi-hyphenate creative based in Tobago. Born into a scholarly family in St. Augustine, Trinidad, her father is a professor of botany, and her mother worked as a librarian. Elspeth's upbringing fostered a love for travel and learning, pursuing an education at the University of the West Indies, St. Augustine, where she earned a B.A. in English Literature and minored in linguistics, general psychology and sociology at UWI. She later attained a Master of Philosophy in Criminology from the University of Cambridge, driven by a desire to explore rehabilitation. She took part in Activities and societies: Women's Football Team; New Hall Women's Cricket Team; Squash; Cycling Elspeth's creative journey began in the advertising industry, where she worked as a Copywriter for McCann Erickson and Lonsdale/Saatchi & Saatchi for nearly a decade, crafting compelling campaigns across various media. In 2000, she founded Happy Hippie Productions, later becoming THOU ART YOGA. Elspeth is a KRI-certified Kundalini Yoga instructor since 2002, and has taught locally and internationally. Her dedication to animal welfare blossomed after relocating to Tobago in 2012, where she founded her nonprofit/NGO -Venus Doggess Of Love. This initiative aims to rescue, rehabilitate, and advocate for animals, with the belief that “Love changes lives.” Elspeth's commitment has earned her accolades, including the 2018 Angostura Champions Award for her significant contributions to animal welfare. Elspeth is an accomplished writer, of poetry, fiction, articles for Caribbean and international publications and scripts for film and theatre. Her first published work of fiction, Daisy Chain, links 53 women to each other in a chain of eclectic vignettes, some of which Elspeth intends to translate into film. She also paints and composes song lyrics and music that blends electronic and acoustic elements, reflecting her varied artistic talents. Her award-winning films, such as *Venus & Magnet*, showcase her storytelling prowess. Elspeth runs an intimate dining experience called Table For Two, curating personalized meals, that celebrates love and connection. Currently residing in Tobago with her three rescue dogs, Venus, Sheba and Brindle, and three cats, ABBA, Krispin, and Angelo, Elspeth continues to advocate for animal rescue and welfare.Elspeth Duncan embodies a unique blend of creativity, compassion, and commitment to positive change. Whether through her teachings, philanthropic efforts, culinary creations, or artistic expressions, she continually seeks to inspire and instill a sense of harmony in the world around her. As a devoted animal advocate and a passionate yoga instructor, she is dedicated to raising awareness and fostering connections—one class, one meal, and one rescued animal at a time. Elspeth enjoys nature, the outdoors, traveling, independent films, social and environmental activism, conscious living and any creative pursuit. Connect with this wonderful creative at:https://linktr.ee/elspethduncanhttps://www.facebook.com/elspeth.duncanhttps://www.facebook.com/VenusDoggessOfLoveCharlotteville Tails'—official selection 2025 at @caribbeanfilmfest11 - 15 June 2025, Trinidad #CharlottevilleTails #carribeanfilmfestival...see TRAILER HERE-https://youtu.be/r1sn6e9N8oQ?si=TqM4vXKpKobX5ah6

Canned
S1 E33: Copywriter

Canned

Play Episode Listen Later May 9, 2025 66:12


Pam gets the axe from her copywriting job, says eff that noise, and...  starts a podcast? What? Featuring CANNED's behind the scene enabler and producer, Amy Guth as this week's guest host. 

North Fulton Business Radio
Brand Messaging with Kerry Fennell, The Writing Barn

North Fulton Business Radio

Play Episode Listen Later May 7, 2025


Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869) In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains […] The post Brand Messaging with Kerry Fennell, The Writing Barn appeared first on Business RadioX ®.

19Stories
Lawrence Payne . The Pen of Human Intelligence

19Stories

Play Episode Listen Later May 7, 2025 44:35


It's hard to believe (at the time of this recording) that it's April, and hopefully we all survived tax day and are able to get out and enjoy some of the beautiful Spring foliage that's popping up all over. On this Spring day, I've invited Lawrence Payne to join me as my guest. He is an award-winning copywriter, editor, voice actor and composer,  who has worked with some of the world's most progressive companies such as Yamaha Digital Musical Instruments, Yamaha Audio, Teac, Hitachi and Brother.  Many of them in his capacity as a senior copywriter at Intermart Advertising/Tokyo.  He's received awards for his creative work featured in prestigious national and regional competitions and he has a reputation for excellence in technical documentation and communications. Lawrence has over 32 years of professional experience covering subjects ranging from music, cultural history, philosophy, religion, robotics, telecom and travel.   Lawrence has contributed widely to consumer and trade publications, including the graphic-design journal How.  As a  knowledgeable musician and critic, he has written for Guitar Player magazine, served as associate editor at Music Connection magazine and studied with the Latin guitar virtuoso Jorge Strunz. He produces the YouTube channel Deep Space Theater, which features his own musical compositions. Among his recent literary efforts are the books of a Zen Buddhist abbot whose influence is spread throughout Asia to the Americas and Europe.   However, with all of the aforementioned projects, the one title that's missing from Lawrence Payne's accomplishments, is as LinkedIn's Chief Cheerleader and Encourager! On any given day, you can find Lawrence reposting, commenting and encouraging others on their accomplishments.  It's that kind of generosity and kindness that has brought us together to have a conversation. You may contact or follow Lawrence via the following: Business email Address(s): writerhead@msn.com, blueworldeditors@gmail.com LinkedIn profile: https://www.linkedin.com/in/lawrence-payne-b64a532/ Music: https://www.youtube.com/channel/UCdbzKL0rxVV5MXm0fWaLJLg Music for media: https://desertviewrecordsllc.disco.ac/cat/325091309/artists/9749899 Blog: https://medium.com/@blueworldeditors Newsletter: https://www.linkedin.com/pulse/creative-drive-lawrence-payne If you enjoyed this episode, make sure to follow 19 Stories wherever you listen to your favorite podcasts. It would be greatly appreciated if you gave a nice review and shared this episode well :-) To give feedback or a story idea: 19stories@soundsatchelstudios.com To listen to my demos: https://www.cherylholling.com/ To contact me via VO work or to host your podcast, I can be reached at: cheryl@cherylholling.com Follow me on Instagram: @cherylhollingvo Theme Song Credit:  'Together' by For King & Country "We got it together" insert: Barry White Proverbs 23:18 "Surely there is a future, and your Hope will not be cut off."

Business RadioX ® Network
Brand Messaging with Kerry Fennell, The Writing Barn

Business RadioX ® Network

Play Episode Listen Later May 7, 2025


Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869) In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains […]

Omaha Places
Behind the Scenes with the Omaha Places Copywriter

Omaha Places

Play Episode Listen Later May 7, 2025 41:31


In this episode of the Omaha Places podcast, host Delaney interviews Maddie, a copywriter and social media manager at Omaha Places. They discuss Maddie's journey from being a college student to her role in social media and copywriting, sharing insights on balancing work and school, and offering advice for aspiring professionals in the field. The conversation also highlights Maddie's favorite experiences at Omaha Places, recent places she has visited, and answers follower questions about local recommendations and upcoming events in Omaha. Events: Hamilton at the Orpheum: https://omahaplaces.com/event/hamilton/ Garden Party Music Festival: https://omahaplaces.com/event/garden-party-music-festival/ Cinco de Mayo Festival: https://omahaplaces.com/event/cinco-de-mayo/ Toast Nebraska Wine Festival: https://omahaplaces.com/event/toast-nebraska-wine-festival/ |Instagram | |TikTok| | Youtube | | Subscribe to our newsletter| |Visit our website|   This is a Hurrdat ONE Production. Hurrdat ONE is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat ONE Network by going to Hurrdat ONE Website or visit Hurrdat ONE YouTube Channel! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Email Marketing Podcast
Blogging for Business Success: A Marketing Strategy that Attracts Clients with Jenny Roth (Micro Audio Summit)

The Email Marketing Podcast

Play Episode Listen Later May 2, 2025 11:55


Jenny Roth is a Copywriter and Launch Strategist who creates fire sales page and email copy that gets noticed for female founders with big goals + heart. In this summit episode, Jenny shares the marketing strategy that is working well for her business: bringing back her blog in a very intentional and strategic way. She shares blog posts regularly that are specifically designed to lead back to her services, especially her sales page copywriting projects. These blog posts cover topics like how her offer solves problems, client success stories, and her process, all designed to attract ideal clients. She also repurposes this content for her podcast and includes it in her weekly newsletters. This strategy has helped her attract new clients via Google searches, leveraging SEO content that lives on her website and is always discoverable. Jenny's advice is to start with long-form content that you own, and create strategic, offer-specific blog posts to build a sustainable, ongoing marketing presence.To stay in touch and continue learning from Jenny, check out her FREE Resource: Free Sales Page Copy Template.With this free and oh-so-easy-to-use template, you'll create FIRE sales page copy that: Your clients love to read and buy from, increases your current conversion rate, and doesn't stress you out to write. Listen to Jenny on: Above The Bar Copy PodcastVisit her website: www.jennyrothcopywriting.com

ADQLEB
ANDRÉS

ADQLEB

Play Episode Listen Later May 2, 2025 106:31


En este episodio hablamos con Andrés de la Casa Huertas (https://www.linkedin.com/in/casahuertas/) director creativo, director de arte, escritor, nómada digital de la publicidad – de sus comienzos como creativo en España, su paso por las agencias, su visión como diseñador y directior de arte, de su pasión por el cine y literatura, sus proyectos personales con The Wild Detectives (https://thewilddetectives.com/) y de cómo desarrollar la próxima generación de creativos y comunicadores en Texas. Special Guest: Andrés de la Casa Huertas.

The Email Marketing Podcast
Attract Clients By Showing Your Expertise in Action (Not Just By Sharing Tips!) with Samantha Hoilett (Micro Audio Summit)

The Email Marketing Podcast

Play Episode Listen Later Apr 28, 2025 5:41


Samantha Hoilett is a Sales Messaging Strategist & Copywriter. Since starting her business in 2018, she has helped 100+ clients craft bold copy and fresh messaging they need to stand out and sell more spots in their signature offers. Her clients have gone on to raise their prices, increase evergreen sales, have personal-best 5 and 6-figure launches, and grow businesses as bold and unique as they are.In this summit interview, Samantha shares the marketing strategy that's making a big impact in her business right now: showing her expertise in action. Instead of just sharing tips or surface-level advice, Samantha publicly demonstrates how she thinks—rewriting real copy, breaking down messaging, and showcasing her unique process. This builds instant trust, positions her as a go-to expert, and attracts clients.To stay in touch and continue learning from Samantha, get her FREE Resource The Boring to Bold Messaging Guide.This guide has 15 prompts on how you can more powerfully and boldly communicate the value of your offer.Watch Samantha on YouTube: www.youtube.com/@samanthahoilettFollow her on Instagram: @samanthahoilett.writesVisit her website: www.samanthahoilett.com

So you want to be a copywriter with Bernadette Schwerdt
COPYWRITER 088: How to create SEO content that gets you on page 1 of Google in an AI world with Penelope Cannata

So you want to be a copywriter with Bernadette Schwerdt

Play Episode Listen Later Apr 27, 2025 33:44


In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO copy, how to write for both humans and algorithms, and why brands need to double down on trust, quality and purpose if they want to stay relevant in AI-powered search. With 6+ years of experience across education, commercial and not-for-profit sectors, Penelope brings a refreshing mix of strategy, empathy, and clarity to the world of content marketing. Whether you’re a writer, marketer, or business owner, you’ll walk away with a more grounded (and hopeful!) view of where content is headed. In this episode, you’ll learn: The #1 SEO mistake writers still make (and what to do instead) Why content length and quality both matter more than ever The difference between informational and thought leadership content (and when to use each) How to structure content for SERP features and AI overviews Why trust signals and audience-centricity will define the future of SEO What AI is actually pulling into results (and how to get your brand included) How to optimise for voice search and the rise of zero-click content Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Your Brand Amplified©
Motherhood Meets Marketing: Vanessa Wilde's Journey From Teacher to Copywriter

Your Brand Amplified©

Play Episode Listen Later Apr 21, 2025 33:50


Vanessa Wilde's journey from elementary educator to conversion copywriting expert is a powerful example of embracing change and building a business around what matters most. As a mother of four, she redefined success on her own terms, leaving behind agency life for the flexibility to raise her family while helping coaches and course creators elevate their messaging. Her approach weaves authenticity into every line of copy, proving that storytelling and real connection consistently outperform generic strategies—especially in an AI-saturated world. With a deep understanding of audience psychology, Vanessa emphasizes that high-converting copy starts with empathy, specificity, and clear messaging. She's not just selling services—she's helping brands speak directly to the hearts of the people they serve. Her insights on balancing motherhood, marketing, and meaningful work offer a refreshing perspective for entrepreneurs who want to grow without burning out or sacrificing their personal lives. Ready to craft a launch that connects and converts? Download Vanessa's free landing page template and uncover the Exact 5 Key Strategies top coaches and course creators use to increase their conversion rates. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

SEO Is Not That Hard
Best of : Questions Not Keywords

SEO Is Not That Hard

Play Episode Listen Later Apr 21, 2025 11:36 Transcription Available


Send us a textEdd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.• Questions form the foundation for stronger SEO content clusters and topical authority• PPC specialists improve landing pages by addressing objections found in customer questions• Copywriters gain deeper understanding of new topics through question research• Agencies impress clients by demonstrating thorough understanding of audience concerns• Content creators overcome writer's block with clear direction from question banks• SaaS businesses identify product improvements and competitive advantages• E-commerce sites build necessary topical authority and improve conversion rates• Brands discover what customers won't ask directly but will search online• PR professionals identify emerging issues and opportunities fasterTry KeywordsPeopleUse.com today for free to find the questions people ask online. Get in touch at podcast@keywordspeopleuse.com or find Edd at Channel5 on Twitter.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Freedom Found Podcast
205. The Copywriter Community for Women Who Think Bigger: Meet Juno

Freedom Found Podcast

Play Episode Listen Later Apr 18, 2025 23:14


If you've ever felt like you've outgrown the room you're in but weren't sure where to go next → this episode is for you.   Today, I'm pulling back the curtain and revealing everything about Juno: the *BRAND NEW* coaching-led community I've been quietly building for copywriters who're ready to move differently.    You'll hear the story behind why I created it, what makes it different from every other community out there, and how it's designed to support the next version of your business. If you've been craving deeper conversations, clearer strategy, and a room full of women who actually get it… tap ‘Play' to get all the details.   Tune in To Learn: How Juno is different to other copywriter communities What happens when you step into a room that reflects who you're becoming The two curriculum tracks launching inside Juno (and how to know which one's for you) What the full 6-month experience looks like—coaching, critique, community, and curriculum Why this isn't just support—it's belonging, momentum, and strategy that moves with you   **********

Build Your Copywriting Business
225. What Jobs Can I Do As a Copywriter?

Build Your Copywriting Business

Play Episode Listen Later Apr 16, 2025 19:56


This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let's get the “duh” out of the way: with copywriting training you can become a copywriter. But, when you have copywriting skills, there are so many other career and job possibilities. On today's episode of the Build Your Copywriting Business podcast, Kate and I are first sharing some of the new-fangled job titles to look out for besides “copywriter.” But then, the part that I would encourage you to stick around for, we're talking about all the doors that you open when you learn how to write copy. Comprehensive Copywriting Academy students prove time and time again that there are unlimited possibilities for copywriters. Carli is a social media manager.Adele is a communications director.Sunny is a marketing strategist.And Kate herself is our marketing manager in addition to writing copy for her other clients! (If you haven't, check out their stories and so many others on the CCA student stories playlist >) If you're ready to explore your career options, listen now! --------------- Mentioned in the Episode Ep. 20: Changing Careers to Become a Copywriter – Adele's StoryEp. 103: Becoming a Social Media Copywriter & Manager—Carli's StoryEp. 44: Transitioning out of the Military and Building a Copy Career – Tyler's StoryEpisode 218: Copywriting Opens Doors to Career Opportunities – Sunny's StoryEp. 4: Meet Our Head Copy Coach, Kate Related Links Which Work-From-Home Writing Jobs Are Real?How to Draw Copywriting Work Opportunities to YouEp 142: On-Staff vs. Freelance Copywriting: Which is Better? --------------- Get Free Copywriting Training here

In Clear Focus
In Clear Focus: The Complete Copywriter with Alan Barker

In Clear Focus

Play Episode Listen Later Apr 8, 2025 30:24


IN CLEAR FOCUS: Alan Barker, author of “The Complete Copywriter,” explores the evolving craft of copywriting. Alan shares four core competencies: curiosity, mental mobility, design thinking, and objectivity. He distinguishes between copy, which sells - and content, which informs. He discusses managing creative risk and emphasizes customer-focused conversations over interruption marketing. Hear why human imagination gives copywriters an edge over AI in crafting compelling marketing narratives.

Mała Wielka Firma
Dlaczego klient płaci za teksty, mając ChatGPT? Przyszłość COPYWRITERÓW

Mała Wielka Firma

Play Episode Listen Later Apr 7, 2025 28:48


Rosnąca popularność sztucznej inteligencji ma wpływ na zapotrzebowanie na usługi copywriterskie. Wielu klientów, widząc możliwości generowania tekstów przez ChatGPT i inne narzędzia AI, zastanawia się, czy nadal potrzebuje usług tradycyjnych copywriterów. To stawia pod znakiem zapytania przyszłość wielu firm opierających się na tworzeniu treści do mediów społecznościowych czy blogów.Branża copywriterka rzeczywiście się zmienia, ale także:- ulega rozwarstwieniu na masową produkcję treści z pomocą AI i wysokiej jakości strategiczny copywriting oparty na dogłębnej wiedzy o biznesie klienta;- rośnie znaczenie specjalizacji, która staje się kluczowa, ponieważ copywriterzy z ekspercką wiedzą są w stanie dostarczyć treści wiarygodne, zweryfikowane i wolne od halucynacji AI;- rola copywritera ewoluuje w kierunku stratega komunikacji, który wykorzystuje AI jako narzędzie i doskonali tworzone przez AI treści, a nie tylko zajmuje się pisaniem tekstów.Posłuchaj i dowiedz się, jak komunikować swoją ofertę, jak dostosować swój biznes do zachodzących zmian, w jaki sposób rozwijać swoje kompetencje i umiejętności oraz jak wykorzystać nowe możliwości biznesowe.

Unbusy Your Life
Stories That Sell with StoryBrand Copywriter Kris Jones

Unbusy Your Life

Play Episode Listen Later Apr 2, 2025 27:28


Is your marketing strategy helping you attract the right clients effortlessly?Many entrepreneurs believe they need to be everywhere at once to make an impact. But what if the secret to effective marketing isn't about doing more—but about crafting a message that does the work for you? Ask yourself: Does your current marketing truly reflect the transformation you offer?In this episode of Success Genius, I sit down with expert StoryBrand copywriter Kris Jones to explore the power of storytelling in marketing. We discuss how a well-crafted signature story can clarify your message, simplify your strategy, and eliminate the need to constantly create content. Kris shares insights on why your website should be your most powerful sales tool and how focusing on just a few key platforms can drive real results.Tune in to discover how shifting your messaging can help you attract the right clients while doing less. By aligning your marketing with a clear, compelling story, you're not just promoting a business—you're creating an irresistible brand that speaks directly to those you're meant to serve.Topics covered in this episode include:Why your website should act as your top salespersonHow a signature story can simplify your marketing effortsThe key to attracting right-fit clients while repelling the wrong onesThe impact of clear messaging on confidence and conversionsIf you're ready to move beyond scattered marketing and create a story-driven brand that truly connects, tune in now and start turning clicks into clients!Resources Mentioned:Get Kris's "From Click To Client" Book: https://www.reddoordesigns.com/bookGet Kris's Help: https://www.reddoordesigns.com/Get The Book:  https://book.neillwilliams.com/bookLearn More About TEAM90:  https://neillwilliams.com/team90Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-callContact Us: support@neillwilliams.comIf you're loving what you're learning on this podcast every week - the simple high-impact habits, tools and mindsets to optimize your whole body focus, motivation and energy - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.

Millionaire University
6 Steps to Becoming a Freelance Copywriter With Sara Estes (MU Classic)

Millionaire University

Play Episode Listen Later Mar 27, 2025 47:52


#304 Copywriting is an AMAZING option for starting your own work-from-home, freedom-fulfilling job, but not enough people know about it! Copywriting is everywhere and utilized in some fashion by EVERY company (even if we don't realize it). There are so many different avenues in copywriting -- different ways to leave your mark and do incredible work for so many different people, companies, or brands. In this episode, we are joined by professional copywriter Sara Estes, the head copywriter at StoryBrand. Sara pops the lid on the copywriting industry and shares her 6 steps to how you can go from a copywriting zero to a copywriting hero and business owner in fairly short order. Let's go!! Be sure to check out this episode in article form as well! (Original Air Date - 11/9/23) What we discuss with Sara: + Introduction and Guest Background + Sarah's Journey into Copywriting + Understanding Copywriting and Its Importance + Differences between Copywriting and Content Writing + The Value of Copywriting in Business + Educating Yourself in Copywriting + Building a Portfolio in Google Drive + Gaining Experience and Collecting Testimonials + Taking Your Copywriting Business Seriously + Effective Project Management for Copywriters + The Power of Loom in Business Communication + The Importance of Personal Connection in Copywriting + Tools for Organizing Your Work + The Role of Software in Entrepreneurial Organization + Mastering the Art of Selling Your Services + Overcoming Sales Challenges + The Importance of Building an Email List + Creating Authority Content and List Building + The Value of Authority Content and List Building + Final Thoughts and Advice for Aspiring Copywriters Resources from this episode: Learn more by checking out this blog post about 6 Steps to Becoming a Freelance Copywriter Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Build Your Copywriting Business
222. This Teacher Now Leads a Team of Copywriters - Catching Up with Charlotte

Build Your Copywriting Business

Play Episode Listen Later Mar 26, 2025 28:02


When Kate and I first talked to Charlotte, she shared how she replaced her teaching income with copywriting within 6 months of joining the Comprehensive Copywriting Academy (you can catch that original interview right here!). It's been more than two years (!) since that conversation (Kate is still hung up on the fact that it's been that long …). So, we figured we were long overdue for a catchup. And a LOT has happened: Charlotte is now leading a team of copywriters!  In this conversation, she shares why she transitioned from freelance to a full-time job, what she's learned, and what advice she has to copywriters earlier on in their journeys. --------------- Mentioned in the Episode Ep. 115: This Teacher Wanted More Work/Life Balance…and Found It with Copywriting – Charlotte's StoryEp. 98: Why Freelance Copywriters Should Still Apply to Full-Time Jobs Related Links Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen's and Julie's StoryEp. 148: Copywriting Replaced This Teacher's Income and She Works Less Hours—Jess's StoryEp. 160: How This Teacher Doubled Her Salary and Decreased Stress—Amanda's StoryEp. 206: From Monk to Teacher to Copywriter – John's StoryEp. 16: Freelancer to Full-Time Remote Copywriter – Karisa's StoryEp. 191: This Copywriter Books Work 3+ Months Out—Here's How She Does It – Lizzie's Story --------------- Get Free Copywriting Training here 

The Art of Online Business
Want High Converting Emails? Do This First! Featuring Copywriter Elise Hodge

The Art of Online Business

Play Episode Listen Later Mar 19, 2025 24:46 Transcription Available


Elise Hodge is back on the podcast to share how to create high-converting email sequences. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍After showing us how she turns $200 into $350 daily with Facebook and Instagram ads, she now breaks down what makes an email sequence truly connect with your audience. She explains why using personal, direct language is key to making your message resonate. Elise also shares strategies for gathering audience insights quickly, like using giveaways as surveys to collect useful data. She highlights the power of authenticity—your personality should enhance your message, not overshadow it.‍‍ ‍‍ ‍‍Watch the previous episode on YouTube, "How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge"  ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelElise's Links:Connect with Elise on InstagramGet her Welcome Email Template here!Get her Funnel Roadmap here!

The Art of Online Business
How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge

The Art of Online Business

Play Episode Listen Later Mar 17, 2025 33:49 Transcription Available


Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she changed the way she runs her business to have more time with her family. Elise breaks down her ad strategies, so you can see what makes them successful. If you want to get better results from your ads and funnels, you'll learn a lot from this episode!‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "Want high converting emails? Do this first! Featuring Copywriter Elise Hodge" (releases March 19th) ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelElise's Links:Connect with Elise on InstagramGet her Welcome Email Template here!Get her Funnel Roadmap here!

Online Marketing Made Easy with Amy Porterfield
#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters

Online Marketing Made Easy with Amy Porterfield

Play Episode Listen Later Feb 18, 2025 36:56


Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly.  In this episode, I share:  (M:SS) How to clearly define the problem your offer solves  (M:SS) Simple tips for writing personalized, intimate, and effective sales copy (M:SS) A real life example of how to use a statistic in your messaging  (M:SS) The two frameworks my team uses to write copy in the right place at the right time  (M:SS) Why you should be testing and updating sales copy in real-time during launches (M:SS) Tips and strategies for writing for social media and email  Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist! Resources Mentioned in the Episode #370 | Behind-The-Scenes: How I Collect Money-Making Testimonials #236 | How to Clarify Your Message #556 | How To Take Your Small Business To Multi-million Dollar Success Digital Course Academy List Builder's Society Building a StoryBrand by Donald Miller  Read This or Die by Ray Edwards My Facebook Post with Scout  Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed, and if you're not following, there's a good chance you'll miss out. Follow now!