Podcasts about copywriters

Act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea

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Best podcasts about copywriters

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Latest podcast episodes about copywriters

Books with Betsy
Episode 115 - HopLit with David Nilsen and Emily Swank

Books with Betsy

Play Episode Listen Later Jul 20, 2026 76:09


On this episode, David Nilsen & Emily Swank, hosts of the HopLit podcast, talk about their work combining their love for beer and books. We also talk a lot about awards, get a little spicy making a literary and beer comparison, and they share some great reading habits you might connect with!    HopLit Podcast  David Nilsen Beer Bean to Barstool Final Gravity, a Beer Zine  David on Instagram  Emily on Instagram    Books mentioned in this episode:    What Betsy's reading:  Land by Maggie O'Farrell  All the Colors of the Dark by Chris Whitaker   Books Highlighted by Emily:  Middlesex by Jeffrey Eugenides  American Psycho by Bret Easton Ellis  Atmosphere by Taylor Jenkins Reid  Martyr! by Kaveh Akbar The Devil and Mrs. Davenport by Paulette Kennedy The Sentence by Louise Erdrich Adjustment Day by Chuck Palahniuk   One Day, Everyone Will Have Always Been Against This by Omar El Akkad    Books Highlighted by David: Gilead by Marilynne Robinson Watership Down by Richard Adams  Legends & Lattes by Travis Baldree The Bear and the Nightingale by Katherine Arden  The Warm Hands of Ghosts by Katherine Arden  The Summer is Ended and We are Not Yet Saved by Joey Comeau They Can't Kill Us Until They Kill Us by Hanif Abdurraqib    All books available on my Bookshop.org episode page.   Other books mentioned in this episode: The Copywriter by Daniel Poppick  Dracula by Bram Stoker Ninth House by Leigh Bardugo  Our Share of Night by Mariana Enriquez Somebody is Walking on Your Grave by Mariana Enriquez The Only Good Indians by Stephen Graham Jones  Lonesome Dove by Larry McMurtry  Tom's Crossing by Mark Z. Danielewski  The Odyssey by Homer  Angel Down by Daniel Kraus  A Visit From the Goon Squad by Jennifer Egan Less by Andrew Sean Greer  Night Watch by Jayne Anne Phillips  Milk and Honey by Rupi Kaur  The Night Watchman by Louise Erdrich  The Testaments by Margaret Atwood  Girl, Woman, Other by Bernardine Evaristo 

Copymelo
¿Cómo generar un extra de 500 euros al mes si eres copywriter?

Copymelo

Play Episode Listen Later Jul 19, 2026 57:28


Fito presenta la metodología para generar un extra de hasta 500 euros al mes si eres copywriter. ¿Por qué no aplicarlo en tu negocio? Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

The Marketing Mentor Podcast
556: A Connected Content Eco-System with Val Roskens Tews

The Marketing Mentor Podcast

Play Episode Listen Later Jul 17, 2026 41:29


So you're posting on LinkedIn but nothing's happening – yet. Maybe what you need is a "content eco-system." Copywriter, Val Roskens Tews, has built a very robust and connected one and that's what she's sharing in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

Build Your Copywriting Business
Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)

Build Your Copywriting Business

Play Episode Listen Later Jul 15, 2026 41:15


Does it ever feel like someone's trying to put you in a box? It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word. That's why I can't wait for you to hear Shelby's story on today's Build Your Copywriting Business podcast episode. A copywriter, comedian, actor, podcaster, former teacher, and CCA student (among, many, many other things!), Shelby is sharing allllll the details on how she makes her multi-hyphenate career work.  But even more helpful than her tips for balancing multiple income streams and passions are her tips for balancing all of your interests without burning out. I can't wait for you to hear all of her hard-earn wisdom … Psst: You can hear Nicki and Kate on Shelby's podcast Herstory right here. --------------- Mentioned in the Episode Ep. 70: Tips for Tackling Blank Page SyndromeEp. 280: Making Herstory: Nicki Krawczyk & Kate SitarzThe Anatomy of a Good Ad: 6 Elements to IncludeShelby's InstagramHerstory Podcast Related Links Ep. 61: Juggling Multiple Copywriting ClientsEp. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn SpinneyThe Three Steps to Career Change --------------- Get Free Copywriting Training here 

The Level 10 Contractor Daily Podcast
2501: Chat GPT vs. Expert Copywriters

The Level 10 Contractor Daily Podcast

Play Episode Listen Later Jul 14, 2026 19:08


Everybody's going "cuckoo for Cocoa Puffs" for AI these days… as I am sure you're aware… and everyone's trying to see if large language models like Chat GPT can be used to replace humans for copywriting. We do a TON of copywriting over here at Level 10 Contractor… hundreds and hundreds of pages a month on behalf of our clients… so naturally, we're interested in this topic, too. So we put Chat GPT to the test… mono yi mono versus one of our Expert Copywriters… to see what would happen. To find out, you're gonna have to listen. Note: This intro was NOT written by Chat GPT.

Copymelo
Fórmulas químicas altamente persuasivas para copywriters

Copymelo

Play Episode Listen Later Jul 14, 2026 5:36


Te regalo las fórmulas más altamente persuasivas que existen en 2026 para los textos de copywriters. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Life Stories Podcast
From Copywriter to National Advocate: Sandy Rosenthal's Story

Life Stories Podcast

Play Episode Listen Later Jul 13, 2026 27:35


Sandy Rosenthal never imagined she would become the face of a movement that challenged one of the most powerful government agencies in the country. After Hurricane Katrina devastated New Orleans, she found herself asking hard questions, searching for answers, and ultimately founding Levees.org to uncover the truth about why the city flooded. What began with one determined woman and a simple website grew into a nationwide nonprofit that changed the conversation surrounding one of America's greatest disasters.In this episode, Sandy shares the story behind her advocacy, the lessons she learned about courage, leadership, and perseverance, and why she believes ordinary people can make an extraordinary difference. We also talk about her book, Words Whispered in Water, the Flooded House Museum, what gives her hope today, and why she wants future engineers to learn from past failures so history doesn't repeat itself.To connect with Sandy, visit levees.orgWant to be a guest on Life Stories Podcast?Send Shara Goswick a message on PodMatch, here: https://www.joinpodmatch.com/lifestoriespodcast

The Tom Ferry Podcast Experience
A $30M Copywriter's Client Communication Tips for Realtors that Actually Work

The Tom Ferry Podcast Experience

Play Episode Listen Later Jul 11, 2026 49:17


Most realtors sound like everyone else — and it's costing them clients every single day. Joanna Wiebe built a $30M business on client communication tips for realtors that actually work. Everything a realtor does every day is writing. Emails. Texts. Listing descriptions. Offer letters. Your bio. Your website headline. Your Instagram profile. And yet almost nobody in real estate was ever trained in the art and science of using words that actually get clients to say yes. That changes today. Tom Ferry sits down with Joanna Wiebe — the woman who coined the term "conversion copywriting" and built a $30 million business helping brands communicate better — to unpack the client communication tips every realtor needs right now. Here is what you will learn: • Why your homepage headline is almost certainly wrong — and the one fix that changes everything • How to write a realtor bio that makes clients feel understood instead of sold to • The voice of customer method — how to use your clients' own words to attract more clients • The Instagram bio formula every realtor should be using: "I help [blank] do [blank]" • Problem-Agitation-Solution vs Desire-Obstacle-Solution — which framework to use and when • Why AI produces generic copy — and what to do instead to stand out • The rehab center headline that got 400% more clicks and 20% more signups overnight • How one word change made people 4.6x more likely to act — and what that means for your listings "Value and differentiation are at the heart and soul of all marketing, all copywriting, all advertising." — Joanna Wiebe If you are a realtor who feels invisible online, sounds like every other agent, or just wants more clients to call back — this episode is for you. Get Joanna's Book: The Copy Selling System: https://copysellingsystem.com Follow Joanna Wiebe on Instagram for daily copywriting tips Tom Ferry Success Summit: https://www.tomferry.com/success Free Tools & Playbooks: https://www.tomferry.com/tools #TomFerry #ClientCommunicationTips #RealtorTips #JoannaWiebe #RealEstateMarketing

Copymelo
Copywriter responde preguntas sobre lanzamientos

Copymelo

Play Episode Listen Later Jul 8, 2026 53:44


Acompáñame en una sesión de preguntas y respuestas sobre las mejores estrategias de ventas para lanzamientos este 2026. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

The Exceptional Sales Leader Podcast
From Copywriter to CEO-Skip Wilson’s Incredible Journey

The Exceptional Sales Leader Podcast

Play Episode Listen Later Jul 6, 2026 55:50


In this episode of the Exceptional Sales Leader Podcast, I engage in an insightful conversation with Skip Wilson, the innovative CEO of Draft Media Partners. Skip shares his incredible entrepreneurial journey, beginning with his teenage years as a budding copywriter and leading to his impactful work at iHeartMedia. The discussion delves into his transition from a corporate setting to founding Draft Media Partners, where he now focuses on strategic advertising solutions. Amidst witty anecdotes and practical wisdom, Skip explains the significant lessons he has learned and continues to apply to drive success in a rapidly changing digital landscape. He reveals the dynamic shifts he has observed in the marketing and advertising sectors, especially with advancements in technology and AI. The episode touches upon the challenges businesses face in a saturated digital world and how Draft Media Partners helps clients navigate these complexities. By breaking down the essentials of creating effective ad campaigns, Skip underscores the importance of specificity in messaging and audience targeting to optimise results. He also discusses the evolution of marketing strategies, emphasising the role of omni channel marketing and the future implications of artificial intelligence on the industry. To connect with Skip and to learn more about what he does, please go to: LinkedIn – https://www.linkedin.com/in/skipwilson/ Website – https://draftadtech.com/

Copymelo
Los 4 niveles de contenidos altamente persuasivos para vender más

Copymelo

Play Episode Listen Later Jul 6, 2026 10:49


Copywriter analiza los cuatro niveles de contenidos más persuasivos si quieres aumentar las ventas de tu negocio. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas.

The Monday Meeting
Think Like a Writer with Pennant Video | Jun 29, 2026

The Monday Meeting

Play Episode Listen Later Jul 1, 2026 80:33


In this special guest episode, Ben Drake (head of motion) and Shaw Flick (creative director and head of writing) of Pennant Video join the Monday Meeting team to talk about how motion designers can think like writers—from daily writing habits to hooks, structure, and saying more with fewer words.This episode covers:Writing as thinking, not word smithing: Why the real skill is finding the underlying message and structuring ideas—and the daily morning practice that builds it.The writing/motion overlap: Patterns, contrast, rhythm, transitions, problem-and-resolution—how the writer and the animator are solving the same problems.Less words on screen: Why mirroring the VO hurts retention, how text length quietly drives runtime, and where on-screen words actually earn their place.Pennant's mid-funnel approach: The "video marketing trifecta"—differentiation, demonstration, validation—and the anthem, explainer, and testimonial work it shapes.Live script reads as a client unlock: Reading a first draft aloud on the call instead of emailing it—and why it beats the ChatGPT scripts clients tend to send.Start with the goal, not the deliverable: Digging into what a video needs to do before any craft call, with a Datavant trade-show piece that turned "powered by AI" into a turbine-engine metaphor.Hooks that actually pull people in: Bucketing ideas into themes, generating in your own head over a chatbot, lenses like "list and twist," and a book recommendation for silencing your "inner ding-dong."Upcoming Events:Next Open Discussion: July 13th (second Monday of each month)Next Game Night: July 29th (last Wednesday of every month, possibly debuting Mecha Chameleon!)Visit MondayMeeting.org for this episode and other conversations from the motion design community!SHOW NOTES:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Newsletter⁠Pennant VideoPennant Video "Trust Issues Vol 1"Datavant videoA Self-Help Guide for Copywriters by Dan NelkenEverybody Writes by Ann HandleyDo Interesting by Russel DaviesHey Whipple, Squeeze This by Luke SullivanManifesto WritingSony Trapper's of Time

Copymelo
Copywriter profesional analiza página de ventas

Copymelo

Play Episode Listen Later Jul 1, 2026 5:57


Analizamos en directo una página de ventas de un producto muy particular. Aprende en qué tienes que fijarte para potenciar el resultado de tu estrategia. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

The Uncommon OT Series
OT Innovation, Entrepreneurship & Emerging Practice

The Uncommon OT Series

Play Episode Listen Later Jun 30, 2026 51:47


In this special roundtable episode, I am joined by fellow members of the AOTA Innovative Entrepreneur Ad Hoc Committee for an honest and inspiring conversation about innovation, entrepreneurship, emerging practice, and the future of occupational therapy. Together, we explore how occupational therapists and occupational therapy assistants are creating impact in spaces far beyond traditional healthcare settings while remaining deeply rooted in the core values of our profession. From home organization and functional medicine to marketing, ergonomics, community-based practice, leadership, and advocacy, this episode highlights the many ways OT practitioners are applying their unique lens to solve problems, create opportunities, and improve lives. Whether you're a student, clinician, educator, entrepreneur, or someone simply curious about where OT can go next, this conversation offers encouragement, practical advice, and a reminder that there is no single path to being an occupational therapy practitioner.In This Episode:• The vision behind the AOTA Innovative Entrepreneur Ad Hoc Committee• Why innovation and entrepreneurship matter now more than ever• How OT practitioners are creating careers beyond traditional settings• The unique strengths OTs and OTAs bring into emerging practice areas• Overcoming fear, imposter syndrome, and professional isolation• Finding community, mentorship, and support in non-traditional roles• Advice for students, new graduates, and practitioners considering a career pivotFeatured Guests:Dr. Arameh Anvarizadeh, OTD, OTR/L, FAOTA -President, American Occupational Therapy Association (AOTA)LinkedIn: https://www.linkedin.com/in/arameh-anvarizadehInstagram: https://www.instagram.com/drarameh/?hl=enShould I Be an AOTA Member? Arameh Anvarizadeh's 2-Minute Pitch -OT Potential with Sarah Lyon - Breakdown of 4 C'shttps://www.youtube.com/watch?v=2h7FyFBnebc&t=26sSarah Larsen, OTR/L - Home Organization Occupational TherapistWebsite: https://balancedhomeorganization.com/Instagram: https://www.instagram.com/balancedhomeorganization_pdx/Facebook: https://www.facebook.com/BalancedHomeOrganization/LinkedIn: https://www.linkedin.com/in/sarah-larsen-292390181/Anne-Marie Dundas, OTR/L - Occupational Therapist, Functional Medicine & Wellness PractitionerLinkedIn: https://www.linkedin.com/in/ann-marie-dundas-2963378b/Instagram: https://www.instagram.com/whole_life_healthy_/Krista Frahm, OTR/L – Occupationa Therapist, Marketing Strategist & Copywriter for Healthcare ProfessionalsWebsite: https://www.kristafrahm.comLinkedIn: https://www.linkedin.com/in/kristafrahmagency/Instagram: https://www.instagram.com/kristafrahmagency/Aja Black, COTA/L, CAE - Certified Occupational Therapy Assistant & Ergonomics ProfessionalLinkedIn: https://www.linkedin.com/in/aja-black-b676b4125/Instagram: https://www.instagram.com/ajaeblack/?hl=enPatricia Motus, OTR/L, CTIS, RYT - Community-Based Occupational Therapist, Educator, Mentor, Speaker, and Host of The Uncommon OT SeriesWebsite: https://www.wholistic-transitions.com/LinkedIn: https://www.linkedin.com/in/patricia-motus/Instagram: @transitionsOTAdditional Ad Hoc Committee Members:Tomeico Faison, OTD, OTR/L, FAOTA - EntrepreneurWebsite: https://tomeicofaison.com/LinkedIn: https://www.linkedin.com/in/tomeicofaison/Gretchen Kingma, OTR/L, CAPS, ECHM - RealtorWebsite: https://empoweredhomes.com/author/gretchen/LinkedIn: https://www.linkedin.com/in/gretchen-kingma-21930387/Instagram: https://www.instagram.com/gretchenkingma_/?hl=enAOTA Education Ad Hoc CommitteeRyan Lavalley, PhD, OTR/L, FAOTA https://www.linkedin.com/in/ryanlavalley/Innovative Practice OT Interest & Connection Formhttps://docs.google.com/forms/d/e/1FAIpQLSf4L_DkBlWZmrwn3o-OglNyzsTqjClaYKSJvx4X0GOwUapIbA/viewformAs always, I welcome any feedback & ideas from all of you, or if you are interested in being a guest on future episodes, please do not hesitate to contact Patricia Motus at transitionsot@gmail.com or DM via Instagram @transitionsotTHANK YOU for LISTENING, FOLLOWING, DOWNLOADING, RATING, REVIEWING & SHARING “The Uncommon OT Series” Podcast with all your OTP friends and colleagues!Full Episodes and Q & A only available at:https://www.wholistic-transitions.com/the-uncommon-ot-seriesSign Up NOW for the Transitions OT Email List to Receive the FREEUpdated List of Uncommon OT Practice Settingshttps://www.wholistic-transitions.com/transitionsotTo Add Your Profile to The Uncommon OT Directory:https://www.wholistic-transitions.com/requestFor Non-Traditional OT Practice Mentorship w/ Patricia:https://docs.google.com/forms/d/e/1FAIpQLSeC3vI5OnK3mLrCXACEex-5ReO8uUVPo1EUXIi8FKO-FCfoEg/viewformHappy Listening Friends! Big OT Love!All views are mine and guests own.

Copymelo
Historia de la propaganda (para copywriters)

Copymelo

Play Episode Listen Later Jun 30, 2026 15:46


Acompáñame en un viaje por la historia de la propaganda para aprender las lecciones persuasivas más importantes que puedes usar en tu día a día como copywriter. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

AdBriefing Copywriting Tips
What Really Makes You A More Profitable Copywriter

AdBriefing Copywriting Tips

Play Episode Listen Later Jun 29, 2026 22:42


You don't need another tip, trick, or technique to be more profitable as a copywriter. There is a secret that many ignore. That secret makes all the difference in your ability to know what works and what doesn't when it comes to words that sell. I explain everything in today's episode.Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

Tuesday Breakfast
3CR's Response to Covid-19, Stop the F***ery and Protect Native Forests, Making Liberatory Spaces in Palestine, Alternative First Responders: Community Care Over Criminalisation, Close Pine Gap

Tuesday Breakfast

Play Episode Listen Later Jun 29, 2026


In an excerpt from Acting Up (20 June 2026), presenter and former Breakfast host, Judith, reflects on Covid-19 and the challenges faced by 3CR, its staff, and volunteers in response to the pandemic with former 3CR staff members. In this segment, we hear from Pilar (Chair of 3CR Board), Rachel (Manager of 3CR) and Gab (Current Affairs Coordinator). Jo is a campaign manager from the Wilderness Society, with deep experience in forests and campaigning against logging in Victoria. She is also part of the forest alliance Victorians for nature, who recently launched the 'Stop the Fuckery' campaign. Jo discusses the state of forests in Victoria and how we can act for better nature protection. To donate and protest against this from happening you can find out more at the Wilderness Society website here and the 'Stop the Fuckery' campaign. In a recent episode of Women on the Line (15 June 2026), Scheherazade speaks to Mais, a women's rights organiser from the West Bank. In October 2023, Mais' women's rights union was designated as a terrorist organisation. As a result, the Israeli government imprisoned Mais at Al Damon. In this clip, Mais provides a testimony to her experience. This interview was conducted by Tutu, with translations by Malak. Zoe Edema is part of the National Justice Project working on the Alternative First Responders campaign as Campaign Content Creator / Advocate and Copywriter. She joins us this morning to reflect on the National Justice Project's recent action webinar that featured a lineup of speakers calling for community care over policing and criminalisation.  Click here to access templates and other letter-writing resources from the AFR Action Webinar: VIC Elections 2026.Casey is an organiser with Students Against War, about the Close Pine Gap rally this Saturday on July 4th outside the Defence Plaza at 1:30pm to bring attention to Pine Gap and the convergence taking place on those stolen lands.  Casey is an activist with Students Against War, which is active at the university of Melbourne. She has been campaigning against her university's ties to Israel over the past 3 years, playing a central role in the Gaza solidarity encampment and ten day sit-in of the main Arts building at the University of Melbourne in 2024.  She shared with us the upcoming anti-military convergence on Arrenrte lands coming up mid-July, as well as the Close Pine Gap rally happening this Saturday at 1.30 pm outside the Defence Plaza. Songs: These Days - Thelma PlumLost - Alex the AstronautHold Strong - Miiesha

Copymelo
Copywriter responde dudas habituales de lanzamientos de alto nivel

Copymelo

Play Episode Listen Later Jun 28, 2026 14:29


Respondo a todas las preguntas que tienes sobre lanzamientos en una sesión exclusiva en vivo y en directo. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
¿Creatividad = Venta? Experiencia de un copywriter

Copymelo

Play Episode Listen Later Jun 25, 2026 8:56


¿Cuál es el papel que tiene la creatividad a la hora de vender? ¿Qué deberíamos de aprender antes de tomar la siguiente decisión? Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Build Your Copywriting Business
Why VIP Days Make 0 Sense for Copywriters (Episode 286)

Build Your Copywriting Business

Play Episode Listen Later Jun 24, 2026 27:32


A client hires you for a “VIP day.” Suddenly, you're tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deliverables is another question …)Getting feedback on that copyIncorporating that feedbackGetting final sign off  … all in the span of 8 hours. And let's be real: no one has 8 good hours of work in them every day. On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for your clients! Just the thought of this task list stresses me out. And, I know some copywriting “gurus” tout the benefit of VIP days, but these days are reputation ruiners, my friend. Here's why… --------------- Mentioned in the Episode Copywriting Is Only 1/3 Writing—Here's Why That Affects How You ChargeCopywriting Rush Fees: When and How to Charge ThemWhat Do You Bill For? (And What Don't You?)The Case for Slowing Down: Fast Copywriting Doesn't Equal Better Copywriting Related Links How Can You Know if a Copywriting Deadline is Doable?5 Easy Tips for Maximizing Your Time --------------- Get Free Copywriting Training here 

Copymelo
Spoiler | Lo que no te cuentan de ser copywriter novato

Copymelo

Play Episode Listen Later Jun 24, 2026 7:04


Copywriter con 10 años de experiencia desvela lo que no cuentan a los copywriters novatos antes de empezar. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Serve Scale Soar
Halfway Through the Year and Not Hitting Your Goals? Your Mid-Year Reset

Serve Scale Soar

Play Episode Listen Later Jun 23, 2026 23:03 Transcription Available


We are halfway through the year, and holy bananas, where did it go? If your stomach just dropped because you're nowhere near the goal you wrote down in December, stay with me.You do not toss out the plan you made. You check it.In this episode, Brandi walks you through the exact mid-year reset she just ran with her Strategist Society members, the one that stops the panic spiraling and replaces it with real data. You'll pull your numbers, find out where you're actually sitting in your business, do the gap math (it's smaller than you think), and walk away with three action steps for the next seven days.In this episode, you'll learn:Why service providers should plan in 90-day increments instead of 12-month chunksThe year-over-year growth number that tells the truth about your business (and why the average business only grows 5 to 10% a year)The car-seat gut check: are you in the driver's seat, passenger seat, back seat, or the trunk?How to close your revenue gap by spreading it over six months instead of panicking over the whole numberThe brain dump exercise that took Brandi from a $250K year to $1.2MWhy "I don't like it" is not a reason to skip what actually works (cold email, cold calling, Upwork, local networking)How to reconnect to your North Star and pick the two life areas to focus on nextMentioned in this episode:Strategist Society (scale to consistent $10K, $15K, $20K months): https://thestrategistsociety.comConversions for Clients (just getting started, no clients yet): https://conversionsforclients.comDM Brandi the word RESET on Instagram for the lightning version: https://instagram.com/brandimowlesReady to scale past $10K months?If you're sitting here thinking "this is exactly what I needed, but I'll talk myself out of doing it alone," that's exactly what Strategist Society is for. It's the room where we look at your real numbers with you, tell you where to raise your prices, help you brain dump your gap fill, and hold you to the three things you committed to. Built for service providers ready to scale to consistent $10K to $20K months on less than 25 hours a week. Head to https://thestrategistsociety.com.Loved this episode?Screenshot it, share it to your stories, and tag @brandimowles. It helps more service providers find the show and it makes my whole day.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Copymelo
Filtrada Consultoría con Copywriter Novato

Copymelo

Play Episode Listen Later Jun 23, 2026 12:56


Se ha filtrado una consultoría de un copywriter senior con un copywriter junior. Ve corriendo a verla. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
Q&A | Respondo las preguntas de copywriters novatos

Copymelo

Play Episode Listen Later Jun 22, 2026 42:03


He estado más de una hora respondiendo a las preguntas de copywriters novatos y te dejo aquí las más interesantes. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copymelo
Masterclass | Introducción al copywriting para copywriters principiantes

Copymelo

Play Episode Listen Later Jun 20, 2026 96:50


Cuélate en los entresijos de una masterclass para copywriters novatos que están aprendiendo las bases persuasivas de este negocio. Descubre las claves que funcionan de verdad después de tantos años de experiencia y cómo aplicarlos ahora mismo con tus clientes para tener tus primeros resultados. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Doing It For The Kids
When you're not needed as much

Doing It For The Kids

Play Episode Listen Later Jun 11, 2026 21:49


In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Helen Savage. She says: “I'm a freelance writer and have less work than I've had for the 6 years I've been freelance — but at the same time my youngest child has just started walking to school by himself. I'm struggling a bit with the fact I'm going to be needed less and less by my kids and don't have the work to fill my time and give me that sense of purpose. I appreciate a lot of parents might want to scream at me for complaining about children being more independent

So you want to be a copywriter with Bernadette Schwerdt
COPYWRITER 106: Valerie Khoo interviews Bernadette: From copywriter to ghostwriter

So you want to be a copywriter with Bernadette Schwerdt

Play Episode Listen Later Jun 9, 2026 46:39


Would you like to be paid to tell other people's stories? Would you like to learn the systems and processes behind ghostwriting someone else's book? Would you like to help business owners, founders and thought leaders share their wisdom, build their personal brands, and leave a lasting legacy? In short, would you like to become a ghostwriter? If so, you're going to love this episode of So You Want to be a Copywriter because this time, we're doing things a little differently. We're flipping the script. Usually, I'm the one asking the questions. But today, Valerie Khoo, founder of the Australian Writers' Centre, takes over the interviewer's chair to ask me about my latest book, Secrets of the New Online Entrepreneurs, and the unexpected journey that led me from copywriter to ghostwriter. Together, we explore what it really takes to write a business book and why copywriters are uniquely positioned to become exceptional ghostwriters. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

secrets copywriters ghostwriters valerie khoo writerscentre
Front and Center
FREAKISHLY STURDY STOCK: with Thomas Pokorn

Front and Center

Play Episode Listen Later Jun 3, 2026 68:07


Thomas Pokorn is an Austrian-born Creative Strategist and Copywriter. He specializes in creative concepts and verbal identity for branding and advertising, always finding ways to express distinct personalities and connect with audiences through narrative. He's worked with brands including Google, Red Bull, New Balance, Dove, Porsche, Herman Miller, Unilever, Pernod Ricard, Coinbase, and many more. Thomas worked with us on AYOH!, Quip, and a few other brands that are yet to launch. Thomas Pokorn is a beast. Prolific, thoughtful, funny, efficient, giant, quick wit it, lightning rod for ideas; are just a few words I could say to describe the man with whom we've had the pleasure of working many times over now. He's simply the best.​In this casual conversation, we learn about Thomas' background and how he got into copywriting and strategy through his journalism studies. He tells us where he finds all of his words. (you'll never guess where) We endure some technical difficulties, riff, and talk about Batman before we discuss Thomas' ethos and approach to work. It's a freaking weird, funny, and unpredictable ride. Enjoy!

Serve Scale Soar
The Hidden Page That's Killing Your Discovery Call Conversion Rate

Serve Scale Soar

Play Episode Listen Later May 26, 2026 17:32 Transcription Available


You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call.And you're still losing the client.Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate.In this episode, I'm breaking down what your post-schedule page is, why it works, and why your discovery call conversion rate isn't where it could be without it.In this episode, you'll learn:The 3 places every service business breaks down (and how to know which one is killing your growth)Why your discovery call conversion rate should be between 40% and 60% (and what to do if it's outside that range)The real reason your sales calls are running 30, 45, 50 minutes when they should be 15What a post-schedule page actually is and the 4 jobs it needs to do for youThe 3 objections that keep service providers from building this page (and why they're all wrong)How adding this one page increased my own conversion rate by 15%If you're sitting at under a 40% conversion rate right now, this is the strategy that can change your entire sales process this week.Mentioned in this episode:Apply for Strategist Society: https://thestrategistsociety.comFrom Chasing to Chosen: https://brandimowles.com/chasing  Predictable Clients: https://brandimowles.com/predictableDM me on Instagram with the word PAGE: https://instagram.com/brandimowlesReady to scale past $10K months?If your sales calls are taking forever, you've raised your prices and suddenly can't find clients, or you're hitting a ceiling you can't break through, I want to get my eyes on your business. Apply for a 1:1 call with me at https://thestrategistsociety.com. We'll find your biggest hole in 15-20 minutes, and you'll walk away with total clarity on your next step.Loved this episode?Take a screenshot, share it on Instagram Stories, and tag me @brandimowles. It helps more service providers find the show.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Copywriting For Coaches
How a Conversion Copywriter Captures Your Authentic Brand Voice

Copywriting For Coaches

Play Episode Listen Later May 19, 2026 22:39 Transcription Available


If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me? This is the right question to ask because it means you genuinely care about authenticity.Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don't want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don't have to. When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice.What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can't tell if I wrote it or you did!In this episode, we answer the three questions that matter most:How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.)What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.)Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.)This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message.WHAT YOU'LL DISCOVER IN THIS EPISODEHow conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself).Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!) Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think).Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip).Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voiceLET'S WORK TOGETHER: https://www.megankachigan.com/dfyCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Brand Talks
Tiền Bối #4: 3 Chữ “N” của một Copywriter

Brand Talks

Play Episode Listen Later May 13, 2026 40:33


Đừng làm Copywriter nếu bạn sợ sai, và đừng chạm vào ngôn từ nếu bạn thiếu chữ Nhẫn. Sáng tạo không phải là một phút thăng hoa ảo tưởng, mà là kết quả của “1001 ngày đàng” để đổi lấy một “sàng khôn” thực chiến.Trong tập podcast này, hãy cùng ngồi lại với Host Nguyễn Thị Thu Hảo – COO @ GIGAN Training Center và anh Nguyễn Vũ Nhất Huy, một Copywriter kỳ cựu với hơn 25 năm kinh nghiệm, để lắng nghe những bài học đắt giá dành cho “người trẻ làm nghề”.Series “Tiền bối” là chuỗi Podcast do Brands Vietnam và GIGAN Training Center hợp tác sản xuất, nhằm mang đến những bài học xương máu và triết lý làm nghề từ các tiền bối trong trong ngành truyền thông quảng cáo Việt Nam.

Painted Bride Quarterly’s Slush Pile
Episode 156: The Challenge/Pleasure Ratio

Painted Bride Quarterly’s Slush Pile

Play Episode Listen Later May 12, 2026 43:01


Kathy puts the kibosh on our introductory weather ramblings, Slushies. Instead we're sharing what makes us grateful. Seems like, with our combined love of coffee, we're keeping the baristas in business. Aside from java, Tobi's thankful for poetry podcasts (not just ours), including Poem Talk from Penn Sound. Lisa's grateful for the public library that gives her free access to novels like The Copywriter by Daniel Poppick. Eric appreciates his students. And we reveal the secret behind why we're not on YouTube. Of course we're thankful to YOU for listening, Slushies, and to the writers who allow us to discuss their work, like today's featured poet, Sarah Brockhaus.   In the first poem, “Still Here,” Eric notes the honest intertwining of the writing and teaching life. And Tobi remarks how the flexible nature of the English language, with its ability to shift nouns into verbs, is on display in the poem. The poem's nimble leaps reminds Jason of Richard Siken's valuable advice to “focus less on the lyric leap and more on the lyric landing.” The second poem challenges us with its frequent use of enjambment and caesura, but the ratio of challenge to pleasure is high. We end with Jason's sage advice on how to structure a submission. Thanks, as always, for listening, Slushies!   At the table: Eric Baker, Tobi Kassim, Jason Schneiderman, Kathleen Volk Miller, Lisa Zerkle, Lillie Volpe (Sound Engineer)   Author Bio: Sarah Brockhaus is an MFA student at Louisiana State University. She is a co-editor of The Shore Poetry. Her work has been nominated for Best of the Net and the Pushcart Prize and her poems are published or forthcoming in Guernica, The National Poetry Review, American Literary Review, The Greensboro Review and elsewhere. Website: sarahbrockhaus.com Social Media:    Instagram: @sarahb._23   Blue Sky: scbrock.bsky.social   Still Here   I try to teach  my students to exist outside  themselves and they email about double    spacing and panic apologize for 12:01 submissions  and I want to see them and say we're real  people, all of us, we're real. Do you see? But I stare    at my wall for hours and it means nothing. I've been losing  things in dreams, each shape afterimages on my lids  and I can't see the space around enough    to place them. Perhaps there never was a hairbrush, a magnet in the shape  of Louisiana, a letter written springs ago. Fingers trace    the handwriting by heart like revision,  same stories and script but the wrong  heart. I'm translating farther and farther   from the origin. My nails grow too long. I imagine  myself bodiless, avoid reflections. I hold still  and myself.    There are eight taxidermied ducklings at the craft fair. So like life and so  still. I want to break    them from the cage, find a way  for their bodies  to hold again.   Phonagnosia   A wasp taps again against  the window. I imagine the hollow  clunk communicating other causes: an acorn    slouching from a branch into a pool. A man's  head, drunk, hitting the wall lullabically, my hand  slid into the space between skin and cinder   -block, how one might protect a baby's soft  skull from a corner. I try to tell the wasp I am not  home and everything from my body sounds    human. To sleep I make lists on the uselessness  of language: the phrase how are you? and how your doing well is a wall I trace my own name    on like tally marks, how the sea swallows  song and estranges it, how without air I am voice -less, how I haven't trained my ear to echo locate,    and can't even vibrate some signal through a        pane  of glass, can't replay what you said years ago in any voice    but the one inside me, that won't go, won't sound  like anyone I know.

Sales POP! Podcasts
From Copywriter to Conductor: Jon Benson on the New Role of AI in Marketing

Sales POP! Podcasts

Play Episode Listen Later May 11, 2026 27:33


Jon Benson, copywriter, entrepreneur, and founder of BNSN AI, joins Sales POP! to explain how marketers can shift from writer to conductor — directing AI agents, injecting human values into copy, and producing in days what once took teams of ten. Learn more and grab the free Buyer Profile at https://bnsn.ai/.

ConvoRoom
Danielle "Dani" Young (Copywriter): How to Find Your Voice

ConvoRoom

Play Episode Listen Later May 11, 2026 48:40


In this conversation, Danielle "Dani" Young breaks down the journey of developing a distinct brand voice and creating content that actually captures attention. She explores the mechanics behind effective hooks, intentional storytelling, and building systems that support consistency without sacrificing quality. The discussion also touches on platform strategy, audience engagement, and the subtle art of making content both relatable and shareable. Grounded in real-world experience, Dani emphasizes authenticity, clarity, and the discipline required to stand out in a crowded digital landscape.TakeawaysFinding your brand voiceContent creation platformsConsistency in content creation Quality over quantityAuthenticity and relatability are key to engaging contentChapters00:00 Niche and Vision in Content Creation29:00 Creating Shareable Content36:18 Content Creation Challenges43:13 Content Creation Pet Peeves

So you want to be a copywriter with Bernadette Schwerdt
COPYWRITER 105: How to build a high-converting educational email sequence with copywriter Katia Spies

So you want to be a copywriter with Bernadette Schwerdt

Play Episode Listen Later May 10, 2026 34:26


If you’ve ever wondered why your email marketing isn’t converting, or why “join our newsletter” doesn’t inspire anyone to join your newsletter, this episode will change how you think about email completely. Today, I’m joined by Australian copywriter and ghostwriter Katia Spies, who’s built a highly profitable niche by creating a sequence known as Educational Email Courses. These are not your typical lead magnets. They’re structured, strategic, and designed to turn cold subscribers into qualified buyers. Katia shares how she’s evolved from traditional copywriting into a more personalised, results-driven approach that blends strategy, storytelling, and email automation; why ghost-writing is having a moment, and how businesses can replace tired lead magnets with something far more engaging and effective. What we cover: The difference between copywriting and ghost-writing (and why it matters more than ever). Why personal brands are outperforming traditional brand messaging. What an Educational Email Course is and how it works. Why “join our newsletter” is no longer enough. How a 5-day email course builds trust and warms leads before the ‘sell’. Real examples of EECs in action, including high-ticket services. The structure of a high-converting email course (and what to include each day). Ideal email length, format, and delivery timing. Where to promote your email course for maximum sign-ups. Why segmentation is the secret to better email performance. How to clean your email list (and why it actually improves results). The truth about ‘email is dead’ and what’s really happening instead. Katia’s take on SEO and what still works. How AI is changing copywriting and why human editing still wins. Smart ways to use AI as a copywriter without losing your voice. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

NETWORK MARKETING MADE SIMPLE
The #1 Conversion Copywriter and Messaging Strategist in The World

NETWORK MARKETING MADE SIMPLE

Play Episode Listen Later May 8, 2026 28:05


Nicole Elliott is a conversion copywriter and messaging strategist who crafts human-sounding, non-salesy sales copy for entrepreneurs who want to sell without the sleaze (or excessive exclamation points). Over the past decade, she's developed launch campaigns, sales pages, and websites for industry-leading brands like Strategic Coach, Hello Audio, and Entreprenista. Her signature 3-Step Human-First Messaging Approach weaves together strategic audience insight and authentic brand voice to create copy that connects and converts. When not writing for clients, Nicole is probably getting lost somewhere on the globe (she's visited 100+ countries and territories and lived in half a dozen), learning languages (she speaks somewhere between 3 and a 1/2 and 5, depending on the day and on how much coffee she has had), or teaching the occasional English as a Second Language class.Connect with Nicole here: https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.nicoleelliott.co/Don't forget to download our free LinkedIn High-Impact Post Template Guide here:https://www.thetimetogrow.com/ecsposttemplates

Build Your Copywriting Business
Burned Out Healthcare Worker to Healthcare Copywriter - Molly's Story (Episode 279)

Build Your Copywriting Business

Play Episode Listen Later May 6, 2026 31:44


Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you're first starting out. But what if you have an entire career in an industry? You can—and should—absolutely use that experience to your advantage.  CCA student and former healthcare worker Molly is sharing how she did exactly that on this week's Build Your Copywriting Business podcast episode. Molly didn't focus her entire portfolio on healthcare copywriting. Instead, she focused her outreach on the healthcare industry—and turned that into a six figure freelance career. So, why'd she decide to take a full-time job? Listen to hear Molly explain … --------------- Mentioned in the Episode Molly's LinkedInThe Real Math on Job Bidding Site “Success”Ep. 84: When to Break the Copywriting Niche Rule --------------- Get Free Copywriting Training here

Copywriting For Coaches
How To Know If Your Conversion Copywriter Is Actually Good

Copywriting For Coaches

Play Episode Listen Later May 5, 2026 36:33 Transcription Available


Should a good copywriter make you rich?If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?"This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue. In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.This is for you if you've wondered:Is my copywriter actually good, or is the problem somewhere else in my funnel?Should I be evaluating a copywriter based on the revenue they generate?If a copywriter is so talented, why aren't they rich themselves?How do I know if the copy did its job?What am I actually supposed to measure when hiring or evaluating a copywriter?Is it possible that great copy exists inside a broken marketing system?Who is responsible for marketing results?➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metricsFREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Build Your Copywriting Business
Hot Takes on Banner Ads (With Actual Examples) (Episode 278)

Build Your Copywriting Business

Play Episode Listen Later Apr 29, 2026 52:01


Ever wonder what makes a banner ad actually work?  As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don't have the data from these ads, we do have some thoughts on 8 different banner ads.  Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds). Some have solid messaging. Some…not so much. While this is a very visual episode and I recommend watching on YouTube, Kate and I do read the copy out loud so you can listen, too (we know at least a couple of you listen in the school pick-up line; we've got you!!). --------------- Mentioned in the Episode What's a Creative Brief? A Guide to a Copywriter's Essential DocumentHow Copywriting Projects Actually Come TogetherHow To Come Up With Wildly Effective Copywriting ConceptsEp. 21: How Copywriters and Designers Work Together with Yoav Broum Related Links The Biggest Banner Ad Writing Mistakes --------------- Get Free Copywriting Training here 

Build Your Copywriting Business
Freelance Copywriter Turned Nonprofit Comms Manager - Catching Up with Jen (Episode 275)

Build Your Copywriting Business

Play Episode Listen Later Apr 8, 2026 31:29


Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids. So, why the heck did she take an on-staff job?! When you're really clear on what you want and why you want it, you realize there are multiple ways to get there. For Jen, flexibility and freedom are the MOST important. But freelancing isn't the only way to get those things. If you've always felt like freelancing was the only way to hit your goals, you'll want to listen to Jen's update. I'll leave it to Jen to fill you in on the rest … --------------- Mentioned in the Episode Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen's and Julie's StoryCopywriting for Nonprofits: 2 Tips to Crafting Compelling Copy Related Links Ep. 36: From Full-Time, Faith-Based Nonprofit Work to Part-Time Copywriting – Kate's StoryEp. 236: Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace – Stevi's Story --------------- Get Free Copywriting Training here 

Spill the Mead
Uncorked: "Mad Whimsy" & the Quaker Glow-Up with Dr. Erica Canela

Spill the Mead

Play Episode Listen Later Apr 8, 2026 72:57


This week on Uncorked, Dr. Erica Canela joins us to dive into the wild, weird, and unexpectedly chaotic world of Quaker history. Yes, the Quakers were unhinged, and yes, they've had a major glow up.We break down the evolution from radical early Quaker antics to the modern-day Friends, some of whom are kind of attractive. Naturally, this leads to a very serious scholarly exercise we call “Quaker Hot or Not.”And don't miss the story of the MOST unhinged Quaker woman of them all... a legend of pure, unfiltered “mad whimsy.”If you thought you knew the Quakers, think again.Make sure you catch the visual of this episode on our YouTube channel!For more from Dr. Erica Canela, check out her website for more on her upcoming classes and events, as well as how to access her book!Visit her site here: Dr Erica Canela | Public Historian, Copywriter & EditorAD FREE LISTENING on Patreon as well as tons of extra content!https://www.patreon.com/c/spillthemeadYou can purchase Spill the Mead merchandise here https://linkpop.com/spillthemeadpodcast/Find us on Instagram, and Facebook @spillthemeadpodcastFind Madi @myladygervais on InstagramMusic is composed by Nicholas Leigh nicholasleighmusic.com

Build Your Copywriting Business
In-House Copywriter to Agency Copywriter - Catching Up with Kelsey (Episode 273)

Build Your Copywriting Business

Play Episode Listen Later Mar 25, 2026 39:03


If you heard our first conversation with Kelsey then you already know she's a bada** human. If you missed that conversation, I can't even sum up all the insights she shares (so definitely check it out if you haven't already). But the major win was Kelsey earned a promotion to senior copywriter after only a year of being with her in-house agency. Since then, Kelsey has been up to A LOT, making the major decision to shift from an in-house agency copywriter role to an ad agency copywriter role. We caught up with Kelsey and she shared what when into her decision to change jobs (even though she LOVED her previous role!), as well as how she went into the interview process feeling more empowered than ever before. If you've ever wondered the difference between in-house and agency teams, Kelsey shares some of the differences she's noticed as well as how she's continuing to balance her personal and professional aspirations. ----------------- Mentioned in the Episode Copywriting for Ad Agencies: What to Expect and Why It's Great for Your CareerWhat's an Internal or In-House Ad Agency?Ep. 105: Building an Agency – with Michelle Fernandez Related Links Ep. 99: Running a Copy Agency from Costa Rica – Poorva's StoryEpisode 140: Traveling Europe While Running a Copywriting Agency—Chris's Story --------------- Get Free Copywriting Training here

Burned By Books
Daniel Poppick, "The Copywriter" (Scribner, 2026)

Burned By Books

Play Episode Listen Later Mar 24, 2026 41:31


Daniel Poppick is a poet and novelist. He is the author of the poetry collections Fear of Description, selected for the National Poetry Series, and The Police. His work appears in The New Yorker, The Paris Review Daily, The Drift, Harper's, BOMB, The New Republic, Chicago Review, and other journals. The recipient of awards from MacDowell and Yaddo and a graduate of the Iowa Writers' Workshop, he has taught at the University of Iowa, Victoria University (New Zealand), Coe College, and the Parsons School of Design. He currently lives in Brooklyn, where he works as a copywriter and coedits the Catenary Press. Recommended Books: Joy Williams, Pelican Child Leah Flax Barber, The Mirror of Simple Souls Chris Holmes is Chair of Literatures in English and Professor at Ithaca College. He writes criticism on contemporary global literatures. His book, Kazuo Ishiguro Against World Literature, is published with Bloomsbury Publishing. He is the co-director of The New Voices Festival, a celebration of work in poetry, prose, and playwriting by up-and-coming young writers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Motivational Speeches
How to Become a Better Copywriter: Proven Tips

Motivational Speeches

Play Episode Listen Later Mar 23, 2026 6:53


Get AudioBooks for Free Best Self-improvement Motivation How to Become a Better Copywriter: Proven Tips Want to write copy that converts? Discover proven tips, expert strategies, and powerful techniques to become a better copywriter today. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 3 Audiobooks Free -

Motivational Speeches
Become a Successful Copywriter—Even with Bad Writing

Motivational Speeches

Play Episode Listen Later Mar 23, 2026 2:27


Get AudioBooks for Free Best Self-improvement Motivation Become a Successful Copywriter—Even with Bad Writing Struggling with writing? Discover powerful, proven strategies to become a successful copywriter—even with bad writing skills. Start winning clients today! Get AudioBooks for Free ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 3 Audiobooks Free -

Build Your Copywriting Business
Meta Ads: the Biggest Opportunity for Copywriters Right Now (Episode 271)

Build Your Copywriting Business

Play Episode Listen Later Mar 11, 2026 25:41


The biggest opportunity for copywriters right now? Meta ads. If you're like, “But Nicki, haven't Meta ads always been a big opportunity? And isn't Facebook dying?” Yes and no. Yes, they've always been a huge opportunity, but I'm letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever. And, no, Facebook is very much alive (though to be clear, Meta ads encompasses Facebook, Instagram, WhatsApp, Messenger, and the Meta Audience Network). Facebook is still the world's largest social platform with 4 billion active monthly users. So… yeah… there's a lot of opportunity. Ready to take advantage of this opportunity? Listen now. Psst: Comprehensive Copywriting Academy students, you have a BRAND NEW Meta Ads course on your dashboard. It's one of the perks of your lifetime access: you get all courses we add to the program, and any updates, FREE. Hey, we're not the #1 all-in-one online copywriting training program for nothing