Podcasts about copywriters

Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI and copywriting that frankly we haven't seen anyoneelse do.For example, he has a story-lede generator that comes up with a big idea for asales letter or VSL, and then writes a unique story lede to start the piece.Clive's created a bot that writes like Gene Schwartz–but he only uses itto write the FIRST PART of a piece of copy. He has another bot that writesprobably the best kind of close he's ever seen.And he's taken research to a whole new level using AI.Beyond that, he's taken the late Chris Marlowe's brilliant 21 questionprocess for creating copy briefs, and automated it using AI.And there's even more.Clive is putting together an agency to help copywriters and companies,using his suite of AI tools, to do one of four things:1. Beat a control2. Do in-depth research3. Figure out why something's not working, and4. Write brand-new copy, right out of the box.We'll talk later about how you can reach out to Clive if you'd like tofind out more about what he's doing.But for now, you might want to know Clive got started as a door-to-doorsalesman, offering home improvement products and services for as much as$25,000 a pop–and closing an amazing two out of every three people he talkedto.He's also an experienced copywriter, and has generated over £40 million,which is over 50 million dollars, across 12 different industries.Clive also built a supplement company that generated £24,000 a month,selling products including colloidal silver, prebiotics and aerobic oxygen.We'll dig into what Clive's doing with his virtual AI copywriters.https://clivecable.com/

It's a full-blown crisis. As if writing copy wasn't hard enough, there's a new demand falling on the plates of copywriters more and more.And while maybe it's not fair, it IS real. And it's important that you know about it, and know what to do about it.Good news. We've got just the person to explain what it is and how to come out ahead, looking like a million bucks and being a hero, whether you wear a cape or not.The crisis is one of Design. These days, just as more and more is being expected of copywriters on the word and strategy side, so is more being expected on the Design side.That doesn't mean you have to be a full-fledged designer to get copy jobs. You don't.But you do need to know your way around what a well designed ad or web page looks like.And there are details you need to understand and offer ideas about.And our very special guest today and returning champion, Lori Haller of Designing Response, is here to sort it out and straighten it all out for you.Lori works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr. Al Sears, Nutri-Health, KCI Communications, and Agora.She has coached clients around the world, and she is an in-demand speaker and trainer.I've only scratched the surface of Lori's incredible and long list of credentials. You'd be hard pressed to find someone who knows more or who has done more.Her company, DesigningResponse, based in Germantown, Maryland, has built a reputation for creating award-winning, sales-generating direct mail, online promotions, space advertising, and product development.She knows from up-to-date information in the field what are the new demands and expectations being placed upon copywriters. And she will talk about that today.Lori's website:https://lorihaller.comReach Lori directly on LinkedIn:https://www.linkedin.com/in/lori-haller-b2840717

If you’ve ever thought about starting a podcast but wondered, “What would I even say?”, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of 2UE’s highest-rated midnight-to-dawn radio shows to founding Podcasts Done For You, Anthony now helps business owners turn their expertise into influence. In this podcast, we unpack what most people get wrong about podcasting and how to use it strategically to promote your copywriting business, build authority, attract clients, and move from “best kept secret” to go-to expert. If you want to position yourself as the copywriter of choice, charge higher fees and work with higher quality clients, a podcast can do that heavy lifting for you. We explore the difference between being a host and being an expert, why most business podcasts fail before episode 20, and how to use your podcast as a long-term brand-building asset (not a hobby that fizzles out). If you want to share your copywriting wisdom with the world, build a following, become the voice of authority in your sector, and build industry credibility that compounds over time, podcasting is one of the smartest strategic moves you can make. It’s about becoming known before you’re needed – so when a business owner says, “We need a copywriter,” you are the first person they turn to. What we cover: Why most business podcasts fail (and how to avoid becoming part of the 75%). The difference between being a podcast host and positioning yourself as the expert. How podcasting builds authority for your copywriting business and pre-frames your value before you quote your fees. How a podcast helps attract higher-paying clients who already understand your value and trust your expertise. Turn your client success stories into podcasting content that promotes you and your service How to extract your unique stories and insights (even if you think you don’t have any yet). Why over-preparing questions can ruin a podcast conversation. How to use a podcast to generate referrals without ‘selling’. Smart ways to promote your podcast beyond just publishing it. Using your podcast to deepen relationships with existing clients. How podcasting creates speaking, partnership and unexpected growth opportunities. Why fortnightly beats monthly and what episode length really works. The long-term strategy behind becoming iconic in your niche. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Analizamos las claves persuasivas de la biblia del copywriting. Es la manera más potente de aprender a vender en 2026. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Te cuento la estrategia de prospección que yo seguiría en el año 2026 para llegar a más potenciales clientes en mi negocio de copywriting. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

¿Sabes cuál es la decisión más importante que debes tomar como copywriter en 2026? Decidir con quién NO quieres trabajar. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

¿Sabes cuál es el secreto del copywriter? ¿Sabes cuál es la clave para hacer más y mejores estrategias para captar clientes? Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

The human tendency to seek "hacks" and "loopholes" instead of doing the basic, consistent work required for success. Using personal stories about health and business, Frank explains why the simplest solution is often the most effective—and the hardest to start. Key Takeaways Avoid the "Hack" Trap: Humans naturally seek systems, shortcuts, and loopholes to avoid difficult, obvious truths. The Power of Consistency: Whether it is losing weight or writing sales copy, the secret is simply doing the work every single day. Accepting the "Punch": Success requires getting in the "metaphorical ring" and being willing to fail and get back up again. Volume Leads to Expertise: Mastery, such as becoming an expert copywriter, comes from repetitive practice over a short, intense period. Episode Highlights The 45-Inch Waist Wake-Up Call Frank shares a personal story about a recent doctor's visit where he was confronted with a 45-inch waistline. Despite his immediate instinct to search Amazon for a "hack" or a shortcut, the solution was the one he already knew: eat less and work out more. Business Success is No Different When Frank needed to raise capital for a new company investment—specifically a Rolls-Royce Phantom 8 for client experience—he didn't look for a new "secret" system. Instead, he sat down and did the fundamental task: he wrote a sales letter. The 30-Day Mastery Challenge Frank recounts the story of an 18-year-old student who wanted to be a great copywriter. The advice was simple: write a sales letter every day for 30 days on any topic—from duct tape to water. By doing the work consistently, the student became an expert in just one month. Memorable Quotes "There is always going to be a simple solution... eat less, work out more, and number three, of course, consistently." "There is nothing that is going to make it easier except to quit. If you want to be a champion, you just have to get in the ring." "Step number one: do the work. Step number two: refer to step number one."  

Analizamos el papel que tiene la creatividad en la carrera de un copywriter para ver el paso a paso que necesitamos para tomar decisiones estratégicas. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Analizamos el papel que tiene el copywriter creativo en las estrategias de venta y los potenciales riesgos que asume. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

It's a full-blown crisis. As if writing copy wasn't hard enough, there's a new demand falling on the plates of copywriters more and more. And while maybe it's not fair, it IS real. And it's important that you know about it, and know what to do about it. Good news. We've got just the person to explain what it is and how to come out ahead, looking like a million bucks and being a hero, whether you wear a cape or not. The crisis is one of Design. These days, just as more and more is being expected of copywriters on the word and strategy side, so is more being expected on the Design side. That doesn't mean you have to be a full-fledged designer to get copy jobs. You don't. But you do need to know your way around what a well designed ad or web page looks like. And there are details you need to understand and offer ideas about. And our very special guest today and returning champion, Lori Haller of Designing Response, is here to sort it out and straighten it all out for you. Lori works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr. Al Sears, Nutri-Health, KCI Communications, and Agora. She has coached clients around the world, and she is an in-demand speaker and trainer. I've only scratched the surface of Lori's incredible and long list of credentials. You'd be hard pressed to find someone who knows more or who has done more. Her company, DesigningResponse, based in Germantown, Maryland, has built a reputation for creating award-winning, sales-generating direct mail, online promotions, space advertising, and product development. She knows from up-to-date information in the field what are the new demands and expectations being placed upon copywriters. And she will talk about that today. Lori's website: https://lorihaller.com Reach Lori directly on LinkedIn: https://www.linkedin.com/in/lori-haller-b2840717 Download.

Copywriter profesional con más de 10 años de experiencia charla con copywriter novato sobre el estado del sector en 2026. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate. In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don’t want to do, building a culture and asking the questions others are too afraid to ask. This conversation digs into the realities most founders don’t talk about: the loneliness of leadership separating friendship from business making tough calls when you’ve hired the wrong person raising your public profile being taken advantage of and turning adversity into advantage why not everyone is cut out to run their own business why the person you marry will be the most important partner you’ll ever have how to move past ‘feelings’, and focus on responsibility the benefits of having a high profile and how to build a personal brand. For copywriters and content creators building a new business or growing an established business, this episode is for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Después de tanto tiempo con la IA, te cuento la sensación que me transmite después de ver cómo está evolucionando el sector. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

¿Cómo puedes captar clientes en el año 2026? Te cuento el método que te recomiendo usar este año. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

If you've ever wondered how to get paid for the true value you bring to a company through campaigns they run year after year – and long after you write the initial copy → you need to hear from one of the GOATs, Kim Krause Schwalm. In this case-study-style episode, Kim lets us in on what went on behind the scenes as she grew from an in-house employee to a highly successful and sought-after copywriter in the industry, sitting in rooms with people like Eugene Schwartz and other greats. Not only that, but Kim walks us through her personal methodology for testing ‘controls' and trying to beat your own copy - ultimately increasing the value you bring to the table with every client who hires you.   If you're a copywriter curious about how to negotiate royalties into your contracts and get paid on a whole new level, this episode of the Freedom Found Copywriter Podcast is an absolute must-listen.   Tune in To Learn: What a ‘Control' is in Copywriting and why you should be testing yours asap How to negotiate royalties with big & small clients The best way for Copywriters to get hired, even in the face of AI How Kim Krause Schwalm mastered her craft, client relations, and career as a copywriter   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get Kim's limited-time deal → Save 60% on Kim's Top 4 Trainings for Copywriters UNTIL MARCH 31, 2026 MIDNIGHT PT >>> Use code SAVE60 here: https://kimschwalm.com/training/  This includes 60% off: Million-Dollar Controls & The Get Dangerously Good Copywriting System and more! → Learn more about Kim's Trainings here: https://kimschwalm.com/training/    Connect with Krystle: → The KC Website: https://krystlechurch.com/  → Juno Membership for Copywriters: https://krystlechurch.com/Juno  → Get *Probably* The Best Copywriting Newsletter You'll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

Copywriter-turned-AI search expert Ema Fulga reveals how brands can dominate ChatGPT, Perplexity, and Google AI results without sounding like generic AI slop—and why 60% of searches now end without a single click.Ema is the founder of decipher., a UK and UAE-based AI search optimization agency helping brands appear in AI-powered searches. With 8+ years as a freelance copywriter working with Publicis, NTT Data, and the World Intellectual Property Organization, she pivoted early to Answer Engine Optimization (AEO) when she recognized the seismic shift happening in search behavior. Based in Italy and operating across UK and UAE markets (where 58% of people use ChatGPT or Gemini—higher than most developed countries), Ema bridges the gap between creative storytelling and machine-readable content.She explains:◼️ Why 60% of searches now end without a click—and how to win visibility in the zero-click era◼️ The brutal truth about AI-generated content: why most of it is "garbage" and how to stand out◼️ How to bake your brand voice into AI systems so they cite YOU instead of generic competitors◼️ The simple technique for training ChatGPT on your personal stories, tone, and writing style◼️ Why structured data and schema markup are the "secret handshake" with AI retrieval systems◼️ How to optimize blog content so AI engines pull YOUR answers (not your competitors')◼️ The biggest mistake small businesses make when writing for AI search◼️ Why AI isn't killing creativity—it's actually making you think harder and smarter◼️ The counterintuitive reason answering specific questions beats generic "pillar content"◼️ How decipher. got clients appearing in AI search results in just 4 months◼️ Why the UAE's 58% AI adoption rate makes it the perfect testing ground for AEO strategies◼️ The future of copywriting: why human nuance and storytelling will become MORE valuable, not less[00:00] – Intro[02:15] – From affiliate marketing to copywriting to AI search optimization[07:30] – The "aha moment" that sparked decipher. and the AEO pivot[12:45] – Why 60% of searches never click and what that means for your brand[18:20] – How to train AI on your brand voice (the personal context strategy)[24:10] – The schema markup and structured data frameworks that make AI cite you[29:35] – Writing blog content that shows up in ChatGPT and Perplexity[35:50] – Why AI isn't outsourcing your brain (it's extending it)[41:20] – The UAE market insights and what high-adoption countries reveal about AEO[46:15] – Final insights & where to connect with EmaConnect with Ema:Website: decipher.agencyLinkedIn: linkedin.com/in/ema-fulga-decipherEmail: ema@decipher.agencySubscribe to Drop The Mic for weekly insights on AI, marketing strategies, and business growth frameworks that actually workDone for you marketing: Merged MediaLearn more about Jason Hunt

Te cuento cómo puedes romper el techo de cristal que afrontan muchos copywriters y que les impide tener los resultados que les gustaría. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Te cuento por qué un copywriter no solo ha de saber de escribir, sino que tiene que priorizarse personalmente. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Este es el motivo por el que la mayoría de los negocios de copywriters no funcionan cómo les gustaría. Lo vemos en vivo y en directo. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Copywriter defiende la Universidad y su papel en la formación, ante tanto ataque de personas que quieren venderte una formación. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

If you're a copywriter or freelance copywriter who feels behind on your yearly planning already — or like your 2026 is not yet going according to plan — this episode is for you.   Annual planning for copywriters doesn't have to involve taking on as many clients as possible or burning yourself out on social media. And it definitely doesn't have to involve a 20-tab spreadsheet you never look at again.   In this episode, I'm breaking down how I plan my year as a copywriter, what I focused on first, and how I make business decisions that support consistent clients, steady income, and actual breathing room in my copywriting business.   This is for copywriters who want to improve how they're operating as a business owner - only listen in if that's you! ✨ Mentioned in this episode:   → Join Juno, our membership for copywriters who want support with client acquisition, scalable offers, and long-term business growth for just $175/mo: https://krystlechurch.com/juno    → Get The Essential Annual Planning System for Copywriters for just $77: https://krystlechurch.thrivecart.com/essential-annual-planning-system/    Tune in To Learn: How I approach annual business planning as a copywriter What freelance copywriters should plan before setting revenue goals How I structure my year around client acquisition, not hustle Why flexibility matters more than perfect plans in a copywriting freelance business How to reset your year if January didn't go the way you hoped   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Get *Probably* The Best Copywriting Newsletter You'll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church  → Connect on LinkedIn: https://www.linkedin.com/in/krystle-church/

Life must have been at least a little frustrating for our Old Master on today's show. His name was Walter Weir. He was a very active and successful copywriter and advertising professor, but he must have constantly run into resistance along the way, since so many of his ideas were ahead of their time. Walter Weir was born in 1909 and he died in 1996. He published a couple of books which are nearly impossible to find today. Maybe the publisher, my old employer McGraw-Hill, took them out of print quickly because the ideas were so far ahead of their time that they didn't sell very well. I don't know. What I do know is I was fascinated by his ideas. Here are 5 takeaways from an exploration of Weir's writings and thinking, from today's show: 1. Write copy that you truly believe, because people can feel it when you don't. When you don't believe it, your reader won't either. And if your reader doesn't believe it, they won't buy. 2. Use words that people can FEEL as well as merely understand. Forget about clever word-plays. Say stuff they can feel in their bones. 3. If you've got a group going over the copy, write the copy yourself. By yourself. Just you. While a committee can review, only one voice can lead. 4. Forget about features and benefits. Instead, present a description of something someone would feel good about using. People don't tend to buy just to HAVE something. They buy to FEEL something. 5. Cut everything that doesn't sound like something a real person would actually say. Because unless it sounds like a human, it won't reach one. Download.

Justin Kabbani is an AI strategist, educator, former agency leader and one of the smartest voices in Australia when it comes to making AI useful. In this conversation, we dive into the real-world side of AI: the failures, the breakthroughs and the new techniques to make using it so much simpler. We explore how to use AI to write better content, get found on ChatGPT, create better prompts and build agent-based systems that automate the jobs you don’t want to do. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

As a web designer, I'm sure you've had plenty of people ask “is AI going to take your job?”Well, my position is firmly NO.But one adjacent part of the industry I was curious/cautious about is copywriting. After all, I'm primarily using AI for copywriting and messaging help these days.To hear how copywriters are surviving, even thriving in an AI world, here's copywriter for web designers Nikki Thompson who shares everything she's implementing today!Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/414

Are you a “jump and the net will appear” kind of person, {{ subscriber.first_name }}? Personally, I like to have some sort of net. But, as this this week's guest on the Build Your Copywriting Business podcast taught me, you can get creative with that net. CCA student and copywriter extraordinaire Daniel is sharing how five days after he quit his sales job, he moved to Thailand.  I know, you're like, “But Nicki, you said he had a net.” 

It takes a lot of courage and a lot of confidence to do what our special guest today has done… and that's fire all his clients and start an email-based business. But Alin Dragu did just that, and he's here to tell us about it. He's the best-selling author of the book Meaningful Marketing, he spent 5 years as direct of marketing at one of the fastest growing churches in the US, and 3 years as the VP of growth at a Christian marketing agency. Alin is definitely a copywriter's copywriter. He's obsessed with reading novels and old fiction letters. And he admits he's secretly obsessed with luxury watches, something Nathan's a collector of as well. Finally, in case you end up taking Alin to dinner, which probably wouldn't be a bad idea, you should know he says he's never refused a steak, ever in his life. Now, here's what we asked him: 1. So Alin, could you give us a quick tour of what you do? 2. I'm very interested in your S-L-O framework that you use to write all your emails. Could you walk us through that? 3. So as I understand it, your funnel works something like this: - you make youtube videos that promote your lead magnets - when people get the lead magnets, of course they opt-into your list - every day you send one, and I quote, “very entertaining story” while also plugging one of your products - and you get sales every day. I was wondering if we could go through one of those stories and you could break it down for us–like, say, the “I spent $613 on coffee” story? And talk about what makes a great story? 4. You are in a very email-list-dependent business. How do you deal with the issues that come with that, like trolls, unsubscribes, and delivering content every day? 5. You need to come up with a new idea every day. How do you do that without running up against burnout? 6. OK, you do something a lot of people are afraid to do. It's something Nathan and I strongly recommend, though. Tell us how you sell in every email and get people to keep opening the next email? 7. So tell us about who your list is for and how someone can join. -- Link to get on Alin's list: https://alindragu.com/ Download.

Get AudioBooks for FreeBest Self-improvement MotivationHow to Succeed as a Copywriter (Even With Bad Writing)Think great writing is required? Dan Lok reveals how strategy, psychology, and structure can make you a successful copywriter—even with bad writing.Get AudioBooks for Free⁠We Need Your Love & Support ❤️https://buymeacoffee.com/myinspiration#Motivational_Speech#motivation #inspirational_quotes #motivationalspeech Get AudioBooks for Free Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get AudioBooks for FreeBest Self-improvement MotivationHow to Become a Better Copywriter | MotivationWant to write copy that converts? Learn proven tips, mindset shifts, and persuasion skills to become a better copywriter and sell with words.Get AudioBooks for Free⁠We Need Your Love & Support ❤️https://buymeacoffee.com/myinspiration#Motivational_Speech#motivation #inspirational_quotes #motivationalspeech Get AudioBooks for Free Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

De R$ 200/mês uma operação de 8 dígitos no digital vendendo para público frio | Kiwicast Léo Moura, atleta e empreendedor digital, saiu de uma realidade de escassez e incerteza para construir uma operação de múltiplos 8 dígitos, com mais de 30 colaboradores.  Ele é o próprio Expert, Copywriter e Estrategista de seu negócio, provando que é possível criar uma máquina de vendas enxuta e altamente lucrativa, focada em Resposta Direta para o público frio.  Neste episódio, ele revela a psicologia por trás da copy, o segredo da VSL que escalou milhões e a mentalidade de obsessão que o tirou do absoluto zero.___________________ O que você vai aprender: -       Por que a psicologia da copy e o direct response são a chave para a escala e o dinheiro de verdade, vendendo para pessoas que nunca te viram antes.-       A importância da obsessão e da resiliência para quem busca o sucesso no digital, e como ele demorou 7 anos para colher os maiores frutos.-       Como criar uma VSL à prova de falhas, testando múltiplos leads e alterando o formato de vídeo para otimizar a performance.-       O método de engenharia reversa para pesquisar e adaptar as melhores ofertas do mercado gringo, em vez de apenas copiar o que está saturado no Brasil.-       A sacada de vender o que o público quer (a dor) e entregar o que ele precisa (a solução) para construir um produto de sucesso duradouro. E muito mais!Aprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify

In this episode, Lucy Durack, star of Wicked and Legally Blonde, and Elise McCann, star of Mamma Mia and Matilda, talk about how Hey Lemonade grew from two friends swapping pep talks into a motivational app featuring scripts written by some of Australia’s greatest creatives. This episode provides the inside story of how this app got built, funded, written and brought to life by two of Australia’s favourite actresses, each stepping out of their comfort zone to become tech entrepreneurs. We cover: How a moment during COVID sparked the original idea for Hey Lemonade. The writing room process for creating the scripts. Why writing, not technology, sits at the heart of the app. How they found and briefed Australia’s top creatives to write the pep talks. The challenges of writing for an app. The role of humour, empathy, and clarity in mental health writing. Navigating funding, partnerships, and growth whilst retaining the purpose and friendship that underpinned it. If you’re interested in writing purpose-driven content and building a tech product from scratch, this episode is for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Forget the "AI is killing the planet" panic—this episode unpacks what's actually driving tech's power grab, the financial bubble no one wants to talk about, and why the big models are starting to look eerily similar. CJ Trowbridge - cjtrowbridge.com - https://www.tiktok.com/@cjtrowbridge Gemini 3 Flash: frontier intelligence built for speed The new ChatGPT Images is here | OpenAI Last Week on My Mac: How good is AI at solving Mac problems? Time Magazine's 'Person of the Year': the Architects of AI - Slashdot OpenAI are quietly adopting skills, now available in ChatGPT and Codex CLI "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry Roomba Maker iRobot Files for Bankruptcy, With Chinese Supplier Taking Control Coursera to buy Udemy, creating $2.5 billion firm to target AI training Purdue University Approves New AI Requirement For All Undergrads It's beginning to look a lot like (AI) Christmas Trump Pretends To Block State AI Laws; Media Pretends That's Legal This major cruise line just banned Meta Ray-Ban and other smart glasses — is this category already doomed? Woman Hailed as Hero for Smashing Man's Meta Smart Glasses on Subway Oscars Bolts from ABC to YouTube Starting in 2029 When AI Takes the Couch: Psychometric Jailbreaks Reveal Internal Conflict in Frontier Models Simulating Life Paths with Digital Twins: AI-Generated Future Selves Influence Decision-Making and Expand Human Choice The worst person in tech bracket Banned fonts Subway bagel rats Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Guest: CJ Trowbridge Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: agntcy.org auraframes.com/ink

Forget the "AI is killing the planet" panic—this episode unpacks what's actually driving tech's power grab, the financial bubble no one wants to talk about, and why the big models are starting to look eerily similar. CJ Trowbridge - cjtrowbridge.com - https://www.tiktok.com/@cjtrowbridge Gemini 3 Flash: frontier intelligence built for speed The new ChatGPT Images is here | OpenAI Last Week on My Mac: How good is AI at solving Mac problems? Time Magazine's 'Person of the Year': the Architects of AI - Slashdot OpenAI are quietly adopting skills, now available in ChatGPT and Codex CLI "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry Roomba Maker iRobot Files for Bankruptcy, With Chinese Supplier Taking Control Coursera to buy Udemy, creating $2.5 billion firm to target AI training Purdue University Approves New AI Requirement For All Undergrads It's beginning to look a lot like (AI) Christmas Trump Pretends To Block State AI Laws; Media Pretends That's Legal This major cruise line just banned Meta Ray-Ban and other smart glasses — is this category already doomed? Woman Hailed as Hero for Smashing Man's Meta Smart Glasses on Subway Oscars Bolts from ABC to YouTube Starting in 2029 When AI Takes the Couch: Psychometric Jailbreaks Reveal Internal Conflict in Frontier Models Simulating Life Paths with Digital Twins: AI-Generated Future Selves Influence Decision-Making and Expand Human Choice The worst person in tech bracket Banned fonts Subway bagel rats Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Guest: CJ Trowbridge Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: agntcy.org auraframes.com/ink

Forget the "AI is killing the planet" panic—this episode unpacks what's actually driving tech's power grab, the financial bubble no one wants to talk about, and why the big models are starting to look eerily similar. CJ Trowbridge - cjtrowbridge.com - https://www.tiktok.com/@cjtrowbridge Gemini 3 Flash: frontier intelligence built for speed The new ChatGPT Images is here | OpenAI Last Week on My Mac: How good is AI at solving Mac problems? Time Magazine's 'Person of the Year': the Architects of AI - Slashdot OpenAI are quietly adopting skills, now available in ChatGPT and Codex CLI "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry Roomba Maker iRobot Files for Bankruptcy, With Chinese Supplier Taking Control Coursera to buy Udemy, creating $2.5 billion firm to target AI training Purdue University Approves New AI Requirement For All Undergrads It's beginning to look a lot like (AI) Christmas Trump Pretends To Block State AI Laws; Media Pretends That's Legal This major cruise line just banned Meta Ray-Ban and other smart glasses — is this category already doomed? Woman Hailed as Hero for Smashing Man's Meta Smart Glasses on Subway Oscars Bolts from ABC to YouTube Starting in 2029 When AI Takes the Couch: Psychometric Jailbreaks Reveal Internal Conflict in Frontier Models Simulating Life Paths with Digital Twins: AI-Generated Future Selves Influence Decision-Making and Expand Human Choice The worst person in tech bracket Banned fonts Subway bagel rats Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Guest: CJ Trowbridge Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: agntcy.org auraframes.com/ink

Forget the "AI is killing the planet" panic—this episode unpacks what's actually driving tech's power grab, the financial bubble no one wants to talk about, and why the big models are starting to look eerily similar. CJ Trowbridge - cjtrowbridge.com - https://www.tiktok.com/@cjtrowbridge Gemini 3 Flash: frontier intelligence built for speed The new ChatGPT Images is here | OpenAI Last Week on My Mac: How good is AI at solving Mac problems? Time Magazine's 'Person of the Year': the Architects of AI - Slashdot OpenAI are quietly adopting skills, now available in ChatGPT and Codex CLI "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry Roomba Maker iRobot Files for Bankruptcy, With Chinese Supplier Taking Control Coursera to buy Udemy, creating $2.5 billion firm to target AI training Purdue University Approves New AI Requirement For All Undergrads It's beginning to look a lot like (AI) Christmas Trump Pretends To Block State AI Laws; Media Pretends That's Legal This major cruise line just banned Meta Ray-Ban and other smart glasses — is this category already doomed? Woman Hailed as Hero for Smashing Man's Meta Smart Glasses on Subway Oscars Bolts from ABC to YouTube Starting in 2029 When AI Takes the Couch: Psychometric Jailbreaks Reveal Internal Conflict in Frontier Models Simulating Life Paths with Digital Twins: AI-Generated Future Selves Influence Decision-Making and Expand Human Choice The worst person in tech bracket Banned fonts Subway bagel rats Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Guest: CJ Trowbridge Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: agntcy.org auraframes.com/ink

Forget the "AI is killing the planet" panic—this episode unpacks what's actually driving tech's power grab, the financial bubble no one wants to talk about, and why the big models are starting to look eerily similar. CJ Trowbridge - cjtrowbridge.com - https://www.tiktok.com/@cjtrowbridge Gemini 3 Flash: frontier intelligence built for speed The new ChatGPT Images is here | OpenAI Last Week on My Mac: How good is AI at solving Mac problems? Time Magazine's 'Person of the Year': the Architects of AI - Slashdot OpenAI are quietly adopting skills, now available in ChatGPT and Codex CLI "I was forced to use AI until the day I was laid off." Copywriters reveal how AI has decimated their industry Roomba Maker iRobot Files for Bankruptcy, With Chinese Supplier Taking Control Coursera to buy Udemy, creating $2.5 billion firm to target AI training Purdue University Approves New AI Requirement For All Undergrads It's beginning to look a lot like (AI) Christmas Trump Pretends To Block State AI Laws; Media Pretends That's Legal This major cruise line just banned Meta Ray-Ban and other smart glasses — is this category already doomed? Woman Hailed as Hero for Smashing Man's Meta Smart Glasses on Subway Oscars Bolts from ABC to YouTube Starting in 2029 When AI Takes the Couch: Psychometric Jailbreaks Reveal Internal Conflict in Frontier Models Simulating Life Paths with Digital Twins: AI-Generated Future Selves Influence Decision-Making and Expand Human Choice The worst person in tech bracket Banned fonts Subway bagel rats Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Guest: CJ Trowbridge Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: agntcy.org auraframes.com/ink

You've raised your copywriting prices. You're showing up. You're sending proposals. But instead of clients saying yes, you keep hearing:   “It's too expensive.” “I need to think about it.” “Now's not the right time.”   If this has you questioning your worth, your rates, or your entire sales process—you are not alone. These are normal objections copywriters hear at every stage of business. The key is learning how to decode them instead of internalizing them.   In this episode, we'll unpack why these price objections aren't always what they seem—and how to respond in a way that strengthens your positioning instead of costing your copywriting business clients.   Tune in To Learn: What the most common pricing objections really signal (hint: it's rarely about the money) Why “too expensive” usually means unclear value—or misaligned audience How to handle “I need to think about it” without chasing or discounting The deeper mindset and messaging work freelance copywriters need to close high-quality clients with more ease   ********** ✨ Mentioned in this episode: → Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!   Instagram: https://www.instagram.com/krystle.church  LinkedIn: https://www.linkedin.com/in/krystle-church/  Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You'll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

Our returning champion today, Dr. Doug Pew, is well known in two different worlds: The world of high-powered copywriting for online course creators, where he has done many six and seven figure launches. And the other world where Doug is known is that of music. He is a composer whose work was actually performed at Carnegie Hall! And he wrote an opera that was performed at the Kennedy Center. Those worlds overlap in certain ways sometimes for Doug, and that's what we're going to talk about today. He's written copy for music businesses like Creative Piano Academy, Lauren Bateman Guitar, Become A Bassist, and J209, an a cappella singing group, who he helped grow their Instagram following to over 15,000 in a couple of months. Most of his work for these businesses has been to create sales, and, as you might expect, selling students into an online music instruction business is different in some ways than other types of copywriting. Yet the differences are fascinating, and they may help you with your own copy, even in non-musical niches. Contact Information: Doug's Copywriter website is where you can book a call about a copy project: www.dougpewcopywriting.com or can email him directly at doug@dougpewcopywriting.com If you want to check out the music business, you can visit… https://latterdaymusiversity.com/ Download.

We don't start businesses so we can work nonstop.We start them for freedom, flexibility, creativity, and time with the people we love.And yet… so many women find themselves doing everything but that.In this week's episode of the LifePilot Podcast, I'm joined by Marisa Twentyman, founder of Dirty Copy — a personality-packed copywriting studio and home of the viral Dirty Chats podcast.What makes her story so refreshing is not just how fast she built her business… but the life she built around it.After leaving teaching, teaching herself copywriting through YouTube, working during nap times, and rebranding into the cheeky, bold identity she's now known for, Marisa grew quickly. Instead of scaling into burnout, she chose something radical: She designed her business to support 3.5 months living in France with her family. She worked on her terms - a few client sessions, one website project - woven seamlessly into lakeside afternoons, long French dinners with locals, learning the language, and building a life around what mattered most.If you've ever felt the slow pull of a life that once felt like freedom but now feels like a quiet prison… this conversation is for you. Not to convince you to sell everything. But to remind you: you already have the right to imagine something deeper. And sometimes, all it takes is the courage to take the first step, even without a map.What You'll Learn:How Marisa went from high school English teacher to booked-out copywriter What's actually selling in the course landscape right now after her recent launch sold 3 courses versus 77 in one weekendHow she made three and a half months in France financially possible just 18 months into her businessHer honest struggle with being a goal-driven mom entrepreneur versus societal expectations of motherhoodThe mindset shift that helps her post consistently on social media even when she never feels like it Hosted on Acast. See acast.com/privacy for more information.

The last time Kate shared a money update she was … uncomfortable to say the least.  I mean, we were coming off a pandemic. (You can watch that episode where she broke down her copywriting earnings right here.) But SO much has evolved in the last four years. So, we felt like it was time to give you an update. On this episode of the Build Your Copywriting Business podcast, Kate is sharing what's changed with her approach to my copywriting income and money in general. We're talking about the discomfort of going 120 mph (193 kmph for our global friends

Erik Sena, Copy Manager at Refine Labs, shares his creative journey and how AI is reshaping the modern copywriter's toolkit. This honest and insightful discussion explores the human side of marketing innovation and the future of creative work.Speakers and RolesErik Sena – Copy Manager at Refine Labs; leads brand voice efforts internally and across client accounts, overseeing multiple writers and creative outputSteph Crugnola– Host of Stacking Growth: Called to ActionEvan Hughes – Co-host; provides perspective on marketing leadership and AI pressuresTopics CoveredEric's path into copywriting via creativity and pop culture inspirationEarly perceptions and hesitations around AI in creative rolesEvolving use of ChatGPT for creative brainstorming and brand alignmentInternal and external pressures driving AI adoption in marketingHuman vs AI: identifying what remains uniquely human in creative outputUsing tools like creative scorecards to evaluate tone and brand matchPredictions for a more human-centric creative futurePersonal growth and reflection in a rapidly changing industryQuestions This Video Helps AnswerHow can marketing creatives embrace AI without losing their voice?What are effective ways to use ChatGPT in a brand copywriting role?How do you balance human creativity with AI-enhanced workflows?What does it mean to stay human-first in a tech-heavy marketing world?What trends are shaping the future of creativity in marketing?Jobs, Roles, and Responsibilities MentionedCopywriter, Copy Manager, Creative Director, Designer, Art Director, Screenwriter, Marketing Leader, AI Prompt Engineer (implied use), Content Reviewer, Stakeholder (internal and client-side)Key TakeawaysAI is best used as a tool for efficiency and ideation, not replacementHuman creativity, emotion, and intuition remain irreplaceable in brand messagingPressure to adopt AI stems from both time constraints and industry evolutionCreative scorecards using AI can help align content with brand toneStaying proactive and adaptable is essential in modern marketing careersTimestamps[0:01:01] Eric shares his early love for storytelling and creativity[0:02:14] Inspiration from Mad Men leads to a career pivot into advertising[0:04:33] Eric's first real encounter with AI during the MidJourney/DALL-E rise[0:06:25] Why pressure (internal and external) pushed him to embrace AI[0:07:29] Tools used: ChatGPT as a creative partner and editing assistant[0:11:30] Use case: Creative scorecard to measure brand tone alignment[0:14:28] Coping with imposter syndrome and AI fear as a creative[0:19:42] Reflections on being a “multi-hyphenate” creative[0:23:03] Prediction: A return to human-first creativity in the next era[0:25:17] Career advice for new marketers: be proactive, think 10 steps aheadFrameworks and Concepts MentionedCreative Scorecard (internal framework to assess brand tone fit)Human-first marketing (ethos vs automation-heavy workflows)Multi-hyphenate creatives (embracing multiple creative roles)"Iron sharpens iron" mindset in creative improvementAI as thought partner vs AI as creator

From starting his career in civil service to becoming an Amway entrepreneur on the side to eventually achieving immense success as a freelance copywriter and business owner, "Doberman Dan" has learned A LOT from his incredibly unconventional journey. Join Dan Kennedy and Doberman Dan as they discuss the most important lessons he's learned about copywriting from his wild experiences in the direct-response marketing world and the mentors (like Gary Halpert) that led him to become the expert he is today! MagneticMarketing.com NoBSLetter.com

Your audience deserves a brand that feels as real as the person behind it. But actually creating that brand isn't always a no-brainer. Emma is joined in today's episode by Danielle Hughes, Chief Personality Officer at More Than Words Marketing, to uncover the power of building a personality brand, not just a personal brand. They dive into why founders often hide behind polished professionalism, how that limits brand resonance, and why showing a little more of who you are can actually shorten the sales cycle. Embracing your quirks, experiences, and true voice is the key to standing out online, and Danielle breaks down her approachable process for helping you uncover the traits that make you magnetic (especially on LinkedIn). If you've ever felt intimidated about "putting yourself out there," this conversation will encourage you to rethink what branding really means in 2026 and why your story is your strongest differentiator. Listen in as Emma and Danielle explore: Why storytelling is crucial for showcasing credibility and connecting with new audiences How founder voice and brand voice differ, and how they evolve as you grow Practical steps for identifying storylines that resonate and drive engagement And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry      Connect with Danielle:  Website: morethanwordscopy.com  LinkedIn: linkedin.com/in/daniellehughes  Download Danielle's free Personality Brand Bio checklist! 10 small steps to infuse personality in your bio: morethanwordscopy.com/pbb-checklist  Ready to get saved by the brand? https://www.morethanwordscopy.com/saved-by-the-brand-erika-steinberg

Raise your hand if you've ever told someone you're a “copywriter” and 5 minutes later you realize they think you're a copyrighter.

In this episode of the Modern Direct Seller Podcast, we chat with Sam Burmeister, founder of Nomad Copy Agency, about writing copy that sounds authentic while driving conversions. Sam shares her background in sales leadership, her journey from corporate to copywriting during the pandemic, and why sales psychology is the foundation of effective copy. You'll learn practical strategies for infusing personality into your emails and sales pages, how to use AI as a tool (not a crutch), and more.You can connect with Sam on Instagram or LinkedIn, or visit her website. She's offering a free tool called the Opt-In Copy Bot that helps you create opt-in pages for building your email list. Not ready for full copywriting services? Check out her Copy on Demand offer, where you write your own copy and get professional feedback.Time-Based Notes:1:12 - Introduction and Rapid-Fire Questions with Sam Burmeister4:12 - Sam's Background and Business Journey7:10 - Sales Psychology and Understanding Client Needs13:43 - AI in Copywriting: Benefits and Limitations19:47 - Infusing Personality into Copy22:53 - Email Marketing Best Practices26:28 - When to Hire a Copywriter and Available ResourcesShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode264

Have you been calling yourself a ‘Freelancer' this whole time? If so, you need to listen to this episode because I'm breaking down the difference between copywriters who think like freelancers and the ones who think like business owners—and why that one shift changes everything about how trapped (or free) you feel in your business. We're getting into it all like → Why taking orders, chasing clients, and trading time for dollars will never give you the freedom you're looking for (even if you're busy and making decent money) Tune in To Learn: The freelancer mindset that's keeping you trapped  What it actually means to think like a business owner  The questions business owners ask that freelancers don't How being around people who already think like business owners accelerates your transformation   Ready to make the shift? Juno enrollment is open through Tuesday, November 25th. Join at krystlechurch.com/juno. Listening after enrollment closed? Join the waitlist and we'll let you know when spots open again.   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Get *Probably* The Best Copywriting Newsletter You'll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church